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Hey guys, welcome to Podiatry. 
Practice Mastery down here. 

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I want to talk, I'm due a couple
of episodes here. 

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One is going to be about this, 
this new book that I've read. 

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I always kind of let you guys 
know kind of what's working, 

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right now. 
The thing that's been working 

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the best in this last year's on 
Audible, you can, you can do 

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like the subscription of books. 
And so I have two books that I 

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get every month and so it's 
really a way that I can read two

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books now. 
How do you get your list of what

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books you want to read? 
Well, it's usually buy books 

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that people are reference and 
and I'll put them in what I call

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it with what they call a wish 
list. 

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So I have this big wish list and
then if I'm reading someone 

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else's book, I'll add the books 
to the wishlist. 

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I don't really buy books unless 
I want to reread a book like the

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one book I've been reading and 
rereading a couple of times is 

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called the Future Self book 
which is one of my favorite 

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books right now and so but but 
this this one I read on the on 

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the way I was Into Canada and I 
needed a new book and it was 

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called the five second rule. 
It's by, I think it's by Mel 

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Brooks. 
I don't know if you've heard of 

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this, she kind of goes through 
and talks about her whole story 

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of how she was kind of on a 
unemployed or floundering in her

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coaching business, and she 
couldn't get her life in order. 

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And then she decided that when 
she was in bed and she was, she 

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was going to get up and the way 
she could get herself up a bed 

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because she couldn't she was 
depressed for months and months 

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and she watched a rocket ship 
and she said well I saw the 

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rocket ship countdown 54321 and 
I jumped out of bed and she 

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started to do that. 
And then she realized this was 

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kind of a cool tactic to do for 
anything else in her life. 

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So it was a good, it was really 
good read, she's a little bit 

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more profanity than I would like
in the book but it was a good 

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book in general. 
I'm almost done with it and I've

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been trying it. 
So for example I was in Toronto 

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had strategic coach this weekend
and so I One of the had had this

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night guard that I wear when I 
sleep and I didn't want to get 

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it. 
And I just instead of thinking I

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just kind of down, 5, 4 3, 2 1 
and I went and got it. 

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I know it sounds like a real 
small thing, but you can use it 

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for a much bigger thing. 
So really get yourself out of 

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your head and just take action. 
Another example is I've been 

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wanting to write a book or even 
just like a white paper or 

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something else on my idea of 
patient presentations and so as 

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I was like contemplating it I 
just I don't I was II. 

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Guess I could count down. 
I just said, I'm just going to 

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do it right now because many 
times we get stuck with this 

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analysis by paralysis and she 
goes and she talks kind of about

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the many times. 
It's our intuition that's 

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talking to us. 
And so we should just kind of do

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whatever we think we do it and 
do it at that time because the 

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longer you, wait, the more 
resistance that happened. 

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So it might be something, you 
could try, might be something 

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might be a good book. 
I am certainly going to be 

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trying it and it kind of gets 
you to take more action. 

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And I even remember as I Read a 
lot of Dan Kennedy stuff about 

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marketing, really the key and he
says it's Action Jackson. 

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That's what you need. 
You need to do a lot more action

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and I think in our clinics it's 
the same thing, kind of, taking 

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action Upon Our ideas. 
And one of the things that I'm 

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working on soon and if you go on
to provide your practice Master 

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e.com, there's going to be a 
link up there. 

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I think it's right now, it says 
courses, but I'm going to switch

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it over to coaching because this
is something that I got out of 

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the practice. 
This thing that I go to So 

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there's going to be two offers, 
one is going to be a the 

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practice Mastery thing, which is
basically, it's an online course

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of every, all the content that I
have all these master classes on

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my patient presentations, all my
webinars, this 30-day, practice 

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blueprint and kind of 
everything. 

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You might have that one or the 
other of things, but this is 

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everything together. 
So if you want to do all your, 

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make your own presentations, 
edit your own do these webinars,

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learn everything. 
It's all right in there and I 

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and I'm kind of divided in terms
of pricing. 

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I'm all the I was a guy. 
I like to give things out, but 

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what I've realized more and more
is if I give something for free,

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no one's going to use it. 
So I have it there for $97 a 

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month and the reason is 97 is I 
just pick it and I was thinking,

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well heck if someone can let's 
say you listen to it for five 

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months and you can do one more 
pair of orthotics for 500 

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dollars, it's going to be 
certainly worth it. 

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So if you're not going to do 
anything with it it's super 

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expensive. 
If you are going to do something

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with it and I think the key and 
that's why I put that 30-day 

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practice blueprint like to get 
through 30 days in the real 

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short videos, you should be able
to do that. 

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That should jump start your 
practice and you should get more

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than more than enough from doing
that. 

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I am thinking about doing like a
lifetime purchase, instead of 

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just doing the monthly, but I 
started out with monthly. 

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And the other thing I learned at
coach is a patient was asking me

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the other day or another doctor 
about using my my EMR. 

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And I kind of, I give a lot out 
for free. 

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I kind of push the free line 
giving things out. 

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So this was all my Mr. Templates
and everything like that. 

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And everyone at coach, I don't 
you should put it all in the 

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practice Mastery. 
So you could just say, hey, you 

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could It's all right in there. 
You can you can get it right 

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through the practice Mastery 
course. 

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So that's probably what I'll do 
in the future. 

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I do offer a lot of things for 
free, but some of this stuff 

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because I think people aren't 
using it, if I'm just giving it 

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out, no one values at. 
So I'm putting it behind there. 

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So someone's going to Value the 
other thing you're going to see 

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there is, there's going to be a 
coaching program. 

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I'm not sure if I'm going to 
call it like a mentorship or 

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coaching or something else like 
that. 

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But that's where I really want 
to get in this next year, I 

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would love to get Auntie other 
doctors together and do some 

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coaching. 
And they kind of walk people 

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through these different things 
because the one thing is you 

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guys can get the membership and 
just see it's there and not do 

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anything with it, but I think 
having some type of coaching, I 

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don't want to do individual 
coaching. 

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What I want to do is I want to 
do group. 

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So kind of like a group 
Mastermind kind of like what I 

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do in Toronto but for podiatrist
and I'm probably going to put 

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like an option there so you can 
choose you want to do it virtual

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or do you want it in person? 
I think would be more fun in 

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person but the only way I'm 
doing it in person. 

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If everyone comes to Worcester 
where I live and doing it but 

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there might be a group of people
that I want to do that. 

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Then you could do like a visit 
in the office and we can show 

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you how to work with a scribe 
and do my presentations and see 

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how we do Shockwave and 
everything else like that or we 

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could do it virtual, which I 
don't think it'll be the same 

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experience. 
But for some people in terms of 

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time and family and things like 
that might be the other option. 

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So check it out on the site, see
if that's a good fit for you, 

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and if you haven't joined the 
membership, I would join it. 

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At least to get the slides and 
start doing that for the patient

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presentations. 
When I get that book out, I will

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let you guys. 
Guys know. 

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Okay. 
Thanks guys. 

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Bye.