I am down here. Welcome to Podiatry.
Practice Mastery going to go over what kind of what worked in
different ideas this last week? So what work I want to thank
everyone because the biopsy master class which I don't know,
I think it'll be one more week. You can register for it.
I'm I only have 100 spots where we have 48 right now.
If you haven't registered yet, we'll put an email link
underneath this video is for you to register, kind of excited
about that. That'll be fun to do.
And The other thing I wanted to, I wanted to bring up to you
guys. I wanted to develop a challenge.
So there's there's something new through kajabi called a
community, and I've been kind of looking for a way to do a
community, but I didn't want to do a Facebook group.
So I'm thinking about doing a patient presentation challenge
within the community. If so, what, what what my
thought is, is having people actually try to use these
patient presentations and doing it?
I don't know, let's say a 14 day challenge.
And people kind of put their results up there, like what they
found picking one diagnosis, for example, plantar fasciitis, and
use that patient presentation and I'll kind of chat and guide
people along over those 14 days on different tips, on one actual
specific plantar, fasciitis algorithm through them.
If you guys are interested in that, send me an email.
Don at Podiatry, practice Master e.com, say I'm interested in
this, I will give you a special invite to this community and
I'll kind of guide. People along and give you tips
and answer any questions and things just starting with one of
them, just one of the presentations.
If you're not familiar with patient presentations, you can
go to Podiatry, practice Mastery and look at the the patient
presentation to look at the one for plantar, fasciitis.
The there's a new scanner for Aerospace.
I want to talk about one of my frustrations with this race and
kind of a way a way around it. My out desk, my old desk, give
you some more details. I had a meeting with them and I
also had a meeting with Halle Rach.
I have a couple of other friends that use.
Hello Ray. And then some of my feedback
from using a copywriter and what didn't work with my copy.
And then this other idea that I had was a video for answering
questions, or people's kind of concerns that they have on
practice management. So we have it's over 500 people
on this list now and everyone has kind of thoughts and
questions and ideas and even their own tips that work for
them. So I'd like to get people's
feedback and I'm I want your feedback and then I'm going to
help in any way I can. And the idea is making a little
short videos for you. Happy if you just email me and
then I'll email you a little video back whether it be like
look at my website, you know, how do you do this different
tips and ideas or even things that are working for you.
I'm going to explain how I was inspired to do that.
So let's let's get into this before.
I do I want to talk about launch.
I don't know if you guys have launched where you're at.
It was recently a holiday time and I was with my kids went to
launch kind of a bad story. Last time I did launch Which was
must've been three or four months ago or longer probably
because I didn't want to go back.
We were doing the thing where you're jumping up and down and
then you're doing this dodgeball.
So I'm got this, actually, this hand, I had the ball ready to
throw at my kids and my my shoulder one out of joint and so
I was like sitting down group groveling in pain for about 5
minutes until I was able to lean back and put my shoulder back
and Joint. I've had that happen before like
the kids didn't even jump on me. Like in the past, my brothers
and jumped on my shoulder, my shoulder popped out.
But this time I don't have that as an excuse It was that I was,
I was like doing this backward motion, the same thing happened
when I was diving one time where the, where my shoulder went back
and then it eventually got better and I couldn't work out
for a little bit, but, but now it's back.
So this time at launch, I didn't do it, but one thing I was kind
of curious as they have this interesting payment plan and I
know you're gay. You guys, I always think about
this everywhere. I go, you probably think I'm
kind of crazy. But this is what marketing
people do. And so I stole this from their
website and what they have is they have like the Just up the
supercharged in the loaded. And so, the loaded is the one
hour action pass. Five Dollar Arcade card, the
charged up is hour and a half and Eight dollar card.
This is the one that we did and then there's the supercharged.
But if you notice the difference between like the medium, like,
everyone gets to medium but it's really only a few bucks more and
you get another half hour. The problem is out at 2 hours, I
don't really want to be there, but this is the idea behind our
treatments. So right?
So when we do things, we can offer them.
The traditional, let's say the traditional treatment It's and
then the regenerative treatments and a lot of people patience.
Let's say you have the traditional treatments
regenerative and then like, the supercharged would be like the
amnio. This is what what's working for
me. Now I say, you know,
traditionally we've been treating you with just
cortisone, injections, we now have shockwave and for certain
patients, if you qualify based on your ultrasound, we're going
to do supercharged which is the amnio and I kind of explained
that and just is that that that's what works better for me
right now. Okay, next thing this is the FC.
I think you saw this if you listened last week and we're
going to do this biopsy. Give you all my content on my
macros, all my instructions. Any and then we're going to
answer any questions please please, if you have any
questions prior, send them to me prior I haven't gotten too many
questions prior but I want to answer those prior so I can
include them in the in the discussion.
Okay? And the way I'm doing the the
this, this little alive, it's actually.
Are going to, I want to give you guys.
If you guys were actually listening to this, let me tell
you the best of the behind-the-scenes.
If you're not listening to this and you're at the it's going to
be different, okay? I don't want to waste my
Wednesday evenings with you guys.
Okay. Or girls or doctors whoever's
listening so I have don't tell anyone I have pre-recorded it
and it's going to go live at that time on Wednesday.
You still need to register so you can get the link okay?
You can watch it. And then I'm going to take it
down a day later and I'm going to put it in Podiatry mastery.
Academy. Okay, that's kind of how its
work. I'm just letting you know so I'm
trying to do things live but doesn't really take time away
from my family. That's the whole bowl of doing
things more efficiently, right? We can do these webinars and
then make them Evergreen, like we're doing in the office right
now. We did these webinars in the
past and now we're making them Evergreen.
Meaning we're sending out emails to the patients so they can
watch these webinars again, and they're kind of Evergreen,
that's the whole idea, but this is what I'm talking about.
If you want to learn about some of these things, you probably
already do biopsies, but this is just some of my tips.
Oops, the reason I'm doing this once again, I'm doing this for
the residents actually tomorrow, which is Wednesday.
So I wanted to make use of it. Next thing, my out decks my out
desk, we talked with them, the main key, we want to use them to
answer our phones ends up, being about twelve dollars an hour,
they have different verticals that they use, so they do other
things. They do a lot of services.
They don't do specifically. Scribing they have a cool my
client reviews. The pricing is a 495 sign.
Be another 12 month, contract two thousand dollars a month.
The funny thing is, when we're listening originally, I thought
it was two thousand dollars for 12 months and I'm like, okay,
let's get like ten of these people.
And then they said it was two thousand dollars for a
twelvemonth 12 2001. So if you add it like 2,000
times twelve is twenty-four thousand.
So that ends up being about twelve dollars an hour.
And there's no benefits which is the benefit to us.
These are Filipino virtual assistants kind of a neat idea.
If you want to consider a virtual assistant, Answer the
phone. That's what world specifically
looking for the other one that we're looking for, is hello
rage. And I thought this was kind of a
neat idea, this is in your email.
They don't have to spend time on a trendy site.
These are all Dropbox videos. They put videos in Dropbox, and
that's all they share. So, if you want to do videos for
your patience, and you don't want to get all technical, you
can just get a Dropbox account and you can add some videos.
They're on different diagnoses. Like a simple way if you do want
to do a site as you do a Dropbox folder, Or each diagnosis like
plantar, fasciitis, achilles tendonitis, new put the video in
there. If you don't want to deal with
YouTube, or if you want to deal with a website editing, you can
just put them in Dropbox, that's kind of an easy way and put that
link on your website or just send it out to patients.
So that wasn't kind of an easier way and I like this because they
have some cool testimonial videos and things like that.
I will put underneath this, the link to those videos.
If you want to watch them for hello Rach.
Another thing I'm dealing with is I'm starting to use a narrow
spring brace. I've Done a master class on
afos. And one of the newest ones is
the arrow spring, which is an orthotic with basically a drop
foot brace together combined, they call it custom.
We use Allied OSI. I don't get paid by them unless
they want to pay me in are watching this, but they don't, I
didn't want to cast them because it reminded me of like I don't
know five or ten years ago where I used to have to hold their
feet up. And so I asked them if they had
a way around it and they do they could we could use the scanner
system and send it over to them. We already have to Our scanner
systems on our iPad. So, what's the problem with one
more? We have the Northwest one, we
have forward motion. And now we're going to have the
Allied one for the, a fo. And I think we have the one for
Arizona as well. So, we have these different.
So the basically we can just send it to different different
place. We don't have to hold the foot
for these Orthotics. The weird thing with the
Orthotics though is that you can't really make changes to
them. They're just a standard
orthotic. Not sure how that works.
But I don't know. It seems to be working.
I'm still trying it out on some patients and they say it's
taking pressure. ER off the Achilles and plantar
fascia and mid-foot, which I'm using it for next is I'm still
reading gift ology. Actually I finished it.
I listen to it once I'm listening to it number twice,
two times. I like the idea because he talks
about Cutlery, right? His whole thing is he started to
do this for Cutco knives and if you don't have Cutco knives, we
have Cutco knives or good knives.
But what I like even more is that he talks about, like,
dividing it up and give them like one knife, every six months
or something like that. It was kind of a neat idea that
he has. He has a lot of other gift
ideas, but the nicest thing, he As is a simple things, giving
simple gifts, handwritten notes, kind of doing doing that for our
patients. And for those that we get
business from and we give business to it was a good book
if Knology reading it. Number two, there were some cool
downloads. I'll put a link to these
downloads kind of an eye. He had a cool story of Cameron
Harold. He had this, he wrote this book
called Vivid Vision, which is a good book.
Some, he has some cool ideas to show appreciation, appreciation
of holiday gifts of cool shock and awe package, or give someone
a Asana and different ways different things to avoid.
And then he has a five minute Journal, which is the journal
that I currently use is the five-minute Journal.
So, you have some information, I'll put a link this View and
I'll check out those. I want to share what I've been
working on. If you guys are like me, you're
probably interested in this stuff.
So I am working on a video sales, letter for Podiatry.
Practice the practice Mastery Academy.
Okay, right now, on Podiatry, practice Mastery.
If you click on the academy, on the Scissors Academy there.
And basically, it's a combination of my 30-day
practice. Blueprint my webinars, and my
patient presentations, and I needed help writing this copy.
So, this is the copy that someone wrote.
So, you should find this soon in a video.
So it basically says, are you happy with your Podiatry
practice? If you're like most products
wrist? You're working too many hours,
not enough money. You're on the hamster wheel and
looking because I my dome light right in front of me, just so
you know, if you have to keep sprinting on everything will
fall apart but you're tired and you want to spend more time with
your family and I know exactly how you feel because that's how
I was a few years ago. I was in the same situation,
then I discovered a new way to run my practice, and my life
changed forever. That new way was actually the
patient presentations, which I'm trying to get everyone to use.
My name is Don Powell to I'm a full-time podiatrist in
Worcester, Massachusetts. I know how to frustrating it can
be to scramble to find new patients, get reviews and
increase revenues without burning yourself out.
If it feels like you're trying to solve the world's most
complex puzzle without having all the pieces, that's what many
of my patients. And actually doctors say over
the past several years, I've helped many doctors just like
you Transform the practices that can help you work fewer hours
attract more patients and automate soliciting positive
reviews while dramatically increasing your revenues.
By process is not a get-rich-quick scheme, or a
mindset Miracle, or you magically manifest instead, I
will show you how to build efficient automated Improvement,
practice Management Systems. I also give you all the raw
materials, you need to create webinars and patient
presentations, that will keep your practice booked for months
to come. This is really what's happened.
The patient presentations, is the basis, and a lot of other
things are things. I've learned my Podiatry,
practice Mastery membership. G show you step-by-step how to
hop off the hamster wheel and organize your practice for
maximum profits while minimizing the amount of time, you spend an
administrative tasks, I hate Administration.
I like marketing, I like to make things easy.
Most importantly, it's designed for busy podiatrist.
When you become a member, you'll automatically get access to the
30-day practice blueprint, my webinar for patient engagement
and profit course and patient presentations, which really is
way way worth it. Each of these resources is a
series of videos that you can stream online, whenever it's
best for your schedule each model.
Short. I'm going to try and purpose so
we can do it in filled with actionable items, to take away,
to transform your practice. Let me show you the tactics and
strategies, you need to build a Podiatry practice.
You'll love working in and allows you to live the life that
you've always wanted. This is the copy that I paid
someone to hundred dollars for you, like Don, how did you pay
$200? Well, time for me to write, this
would have taken me more than a half hour in my time is 400 or
more an hour. Okay.
And so I had this person, write it and then I recently, I
recorded it, I put it in. Canva.
Okay. And now I'm kind of dealing with
how in the heck, do I look at the camera while I'm reading
from a teleprompter but just, you know, there's a free
teleprompter add-on and zoom so if you're in zooming you want to
do stuff and record something Zoom, you can add a teleprompter
one, but I the struggle is I'm kind of looking down, so I'm
trying to figure out a way of doing it.
I think what they mentioned is you're supposed to like, I have
this adjustable desk. Like, I think if I bring that
camera down more, it's going to be a little bit easier, but I
struggled with that recording it.
And I have to add like the other stuff.
So wait soon, you're going to see this and I'll show you guys
how I'm doing that. Now this is a guy that helped
me. Hey I'm glad you like the
script. I do offer Consulting and
copywriting services outside of fiber.
I'm actually rebuilding my website I do site reviews in two
different ways. I can record a video to give you
feedback or I can give feedback over a zoom call.
The cost depends on how many pages you want feedback.
Now, this spark my interest, okay, why?
Because I'm always looking for stuff that can be done
asynchronous. Okay, asynchronous means I do it
today and I can use it later, for example, the biopsy,
Workshop. Okay, if you haven't signed up
for it, sign up for it. But it's asynchronous.
Meaning, I recorded it a week ago and it's going to show up on
YouTube at 8 p.m. on a Wednesday where you guys think it's live,
or you can watch it live, but it's then I'm going to take it
down but it's asynchronous. So, the nice thing I like about
this is, I've always been thinking about way I can do kind
of coaching or like a mastermind, and this is a way to
do an asynchronous coaching or asynchronous Mastermind.
And this is the thing, I kind of like about it where everyone can
send like type stuff out or sent and I can send videos.
Explain things. So that's kind of what I'm
working on now is, how can I have a mastermind of other
podiatrist and it could be asynchronous and like not during
our busy day but I can still offer and give value to others.
So this is what I'm thinking about now.
That's why you're going to see underneath all these emails.
There's a way you can ask a question and then asynchronously
I can take a minute or two just to answer it with a little
video. Okay.
And then I'll also give me more fodder or ideas for for Podiatry
practice Master with these these weekly updates.
Okay. And this is And of the what I'm
what I'm working on, you know. So you can ask a question
underneath here and I will give you a little video answer.
Okay, so that's it. I'm done this week so let me
know what your thoughts are. If you have a question or a
comment or anything, please let me know hope this was
beneficial. I like to be as open as
possible. You can see my learning process.
Okay thanks guys.