Hello and welcome to Podiatry, practice Mastery, done felt.
So here I have already here and we're going to be talking about
how to optimize your Podiatry practice.
Thank you. So, tell me a little bit about,
I think we originally heard from you from Dean Jackson and Joe
polish. And I think they originally
recommended some of your, some of your work with in terms of
optimizing, and if people want to listen, they can read your
books. Could you explain kind of how
you got into this? But have you worked specifically
with any, with any medical practice or medical Medical?
Practitioners. Oh, yes.
I have worked with many both. I've worked with private
hospitals. I've won.
So, I also work as a volunteer as an EMT.
So, I have seen that side of the hospital system and medical
profession as well. And continue just want regular
basis, and there's an enormous founded and efficiency there.
So, yes, I have dentists doctors, chiropractors.
You name it? Okay.
So let's let's let's talk a little bit about What's some of
the low-hanging fruit for some of us that because basically
this will be a whole bunch of Private Practice.
We all own our own practices. We're all trying to get more
efficient, do more things. See more patients, earn more
Revenue but or something, so the You know, sorry, you're breaking
up really badly and I don't know why.
I don't know if it's on my end or not.
It looks like I'm okay. Amen.
Hang on a second. Okay, let me try joining from my
from my phone and see if that helps at all.
Okay, because otherwise, it's breaking up too much.
We try to close everything down here, too.
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Okay, good. Well, I can actually hear you
now, so that's good. Yeah, alright.
Okay, so Some of the low-hanging fruit managers.
Do you wanna start over? You want me to pick up?
That's fine. Yeah, pick up.
Where we left off there. Okay.
So one of the things that is sort of low-hanging fruit for
most businesses, but particularly comes out in the
medical profession is the sort of like customer Journey.
Customer experience if your will, right?
And so, you know, just like there are thousands of doctors
that do what you do and, you know, offer that service and
thousands of people that do what I do.
Like one of the ways that we differentiate ourselves is with
my opinion with content and then with the A customer experience
both of which were things that sort of go out the window when
people get busy content. I really I can't stress enough
the importance of creating content and because that really,
in my opinion again differentiates you.
Because it shows your perspective, your opinion and it
is one of those things where it's like, I just can't sit down
and write a blog post. I can't sit down record a
podcast, whatever. But one of the big things that
that I have done with automation is created processes, whereby
you can record a quick video and that turns into blog.
Posts and tweets and podcasts and YouTube videos and all sorts
of things completely automatically.
So with, you know, 32 seconds to a minute of effort.
You can create a month's worth of content and then on the
customer Journey side of things, you know, one of the one of the
really common things that for some reason, dentists
particularly seem to do is that the end of their day, they will
call every one of the patients that they saw that day just to
check in and say, oh, you know, dr.
Simon Says, want to make sure you're feeling well.
Will you know, it takes, Maybe a minute two minutes.
Each one is usually maybe eight to twelve patients a day.
And I remember speaking at an event where was all dentists and
I asked you, how many people do that?
Like 80% of the room, raised their hand.
It's like and, you know, raise your hand if more than one
person ever answers the phone and nobody raised their hand and
say, okay, so and you leave voicemails, right?
Yeah. It's like, okay, raise your hand
if anybody ever calls you back and nobody raised their hand.
Now, that doesn't mean it's not valuable and there's mean it's a
good thing. However, They can get that
sentiment across and accomplish that without actually taking the
time and to do that. So there, for example, there's a
tool called slide broadcast, which is a ringless voicemail
tool that allows you to send voice mail directly to someone's
phone without it ringing and you can accomplish the same result
for both parties using a tool like that in a completely
automated way. In that case.
The doctor just has to record one message each week or each
month, whatever they want to do in terms of rotation.
Say, hey, it's dr. So-and-so.
Just want to check in. Are you doing?
And then their assistant can just hit a button or even even
automated without having to have an assistant to it that calls
all those people, you know, 8:00 that night and leaves that
voicemail again. It is a genuine result that
you're trying to reach. Steve you want to do it and then
that doctor can go on focus on other things and that's a
significant chunk of time to. We found about a half an hour or
an hour maybe. Every night of the sort of the
customer Journey. Yeah, those are great.
That I think is an easy one to fix.
Now. A lot of these.
Are you still you? Because I know when I read the
other stuff, it was like, if this then that and now there's a
new one out there to automate. And everyone seems to be almost
packaging these. And now paying for the same
thing, like making content, putting it in a pod coast and
others other things. Automatic for you.
Do you still like, put the little pieces together and do it
on your own? Do use outside services like
that? It was I think I told you that's
one of my frustrations as I do one of these.
And, you know, I can put the same thing on anchor.
I can put the same thing on YouTube.
I don't like driving the description, but it just, it
just takes a little bit of time and I've tried using VA as fancy
hands. All the other stuff is just kind
of a pain, you know. Yeah, so you always try to avoid
using people when possible, right?
Because people are going to sort of bring some complexity and
error Shiva. I wouldn't use fancy hands for
anything. Ever fancy hands used to be
amazing. You surprised.
Yeah. No, I used to recommend fancy
hands all the time. But at some point several years
ago, the quality. Honey, just like fell off a
cliff and let me I mean it's unfortunate honestly because
they were real Pioneers but like I wouldn't have fancy hands.
Like tell me what the alphabet was at this.
Okay point and so there are lots of other services that can do.
That kind of thing. There are Services, especially
as that, but you know, if you if you're willing to spend a half
an hour, you can set it up in an automated way using tools like
zapier repurpose that IO and I actually have a Blog.
Post on medium that people can see that has a lot of detail
around that specific one. And it really walks you through
how to set it off. So, you know, if you're
reasonably intelligent, which we have to assume you are if you're
an MD, set it up. Great.
No, I think that's because that's awesome.
Because I think a lot of times we try to throw money at things
and without thinking, and working a little bit.
You can make a system that automates, you still use
follow-up then, because that's what I use mostly for reminding
me to call my wife, by our flowers, call my post-op
patients. I still use that for a lot of
things, especially the SMS section of it.
That's the most, that's the best part.
The email section. Someone else can do Boomerang or
something similar. But the SMS is what's King for
me? Yeah.
What other what other tips you have so follow up?
That is great. And so I I don't use.
Yes, so I don't use follow-up then just because that
functionality is built into Gmail now, but if you don't use
Gmail, then yes follow up. That is still my recommendation.
I don't like Boomerang because it doesn't work on mobile.
So follow up that more from anywhere is really, really easy,
you know, and as you've seen that works really well to defer
things to a specific time that you're going to deal with them
in a more effective manner. So, that's definitely a big one.
The other one is IFTTT as you sort of allude to a for, as a
sort of more basic. Socata mation platform, but what
I like IFTTT for is for idea capture, you know, all
entrepreneurs, all business owners, get business, again,
ideas all the time and many of them don't capture them in an
effective way. Running them down in a notebook
is usually not something that's going to actually get it done.
So we're like I can say to my alexapril604 don't want to say
it because she'll respond right now in any room of my house.
I can say like, hey we add this thing to my to-do list for my my
my Because I think is what it is.
And then that will actually make a card in my Trello board with
that thing which is done through IFTTT.
And then at the end of the night, I can go into Trello and
sort of sort through all the different ideas that I've
captured throughout the day and actually, like, you know, put
them into action. That's a, that's a good one.
How about scribes? What are your thoughts about
scribes in terms of documentation of notes for
doctors? What was our whatever notes
scribe like using a scribe in your practice versus typing
notes? Yes, so that's that is a really
good one. So, you know, they're it depends
on the car. How to practice obviously, you
know, some doctors have more patient notes than others or
what your kind of dealing with. But yes, that is a really good
one. There are some really good
services that can do it really cleanly, in an automated way,
like, otter .a ISO Auto, like the animal fodder that AI, which
I really like. But yeah, there are there's,
there's medical scribe services that are hipaa-compliant that
you can do recordings with and things like that.
They don't really live in the room.
Obviously and those things can be outsourced, very effectively
as well and then they can put all that information into your
EMR obviously. Yeah.
How about in terms of as a doc, in terms of marketing automating
marketing, like you talked about creating one piece of content
and then just some people recommend that others say old
that. It was the old Brendon burchard
recommended that and now everyone's changing their their
philosophies all we can't use the same content over in a lot
of different places. What are your thoughts on that
yesterday? Those are the same people that
say, like, you can't do the same content everywhere.
So I'm just not going to do content right now.
Like, I'm so dumb. How does that work?
Right. Sure.
It some point. It'd be great to have that, but
at the very least, we know for the most part that most of the
algorithms, like they're going to look at how much you're
boasting, how often you're posting and obviously, like, we
don't want to just Spam services, but if you're posting,
once every six months, like you're not going to get very
much attention, no matter how good your content is.
Hmm. I see what you mean.
Yeah, because we're not doing to that extent, that we're going to
get. People are going to notice.
No one's going to look. You think they're looking at
multiple platforms. They don't if they're using,
Twitter, they're looking only at Twitter, absolutely Instagram
and things like that. Let's talk about getting away
from actually making our money as doctors seeing patients and
looking at some other opportunities like as an
entrepreneur Amazon, you know, the Amazon Marketplace, where
you can sell stuff kajabi to create your own courses,
developing your own YouTube channel, and making money on
YouTube. Any thoughts to any of those
that ring ring something in your head?
So I think that Tick Tock is like the platform for a lot of
that kind of thing right now. I was so I have installed and
deleted Tick-Tock nine times on my phone because I tried it.
I hated it. Try it again in like was almost
like disgusted by it. And I and now I love it.
Now. I like I finally like have
gotten it and I really like it and for me a lot of it is
emergency medical stuff, some medical stuff in general and
then woodworking content because I do a lot of woodworking.
So Oh, I love say talk now and I do get a lot of, there are a ton
of products that I end up buying now from table, talking
services, like gifts for my wife, things for the house, and
it's all coming from Tick Tock. So the algorithm Tick, Tock is
amazing. And who is this doctor?
Dr. Mike, you know, is like the number one doctor on YouTube and
also on Tick-Tock. Now, you don't have to be that
for it to me, you know, matter for you or for to make to make
an impact. If you want to make ad Revenue,
obviously if something is the most followers, For a lot of
people are really is that exposure and maybe if you're a
doctor that has your own products, then it's a really
good platform for that, kind of thing to be able to sell it.
So Amazon is tricky in my opinion.
You it depends what you're selling.
It depends how you're doing it, it can be an enormous time suck
for not a lot of return, but there are certainly people to do
that for fun. Like, my wife is like, an expert
at shopping at. T.j.
Maxx and home goods and stuff like that.
And there are always times where we'll find.
Find things that are words. Like I love you can sell this
for like a 60 dollar profit on Amazon.
So there's that I think courses or still really big so like I am
actually just in the process now of filming my third round of
courses with creative lives in a huge Marketplace for online
learning. Not just because the pandemic.
But certainly that accelerated things.
So and and I think people are always looking for ways to
improve their health and wellness without going to a
doctor, you know, of course. Some courses are a good one, as
well as Punjabi. I think is very complex.
I would I would look more like a platform like skillshare or you
to me that has a really great built-in audience and an easy
way to create their own content. And also, I would say, like,
don't get held back by thinking that you need to have like a
great studio with a mic and lighting and everything, and
that's why you're not producing and content.
Some of my most successful courses have been filmed on a
handheld gimbal with my phone walking down the street in
Brooklyn. I like that.
What I really like about what you said is they already you're
going to a platform that already has an audience because my
challenge if I make a heel, pain course on kajabi.
If I don't have an audience, I don't have anyone looking at it
and they already have their own audience.
So I think that's key when you do it that way.
Let's talk about using your optimize automate and Outsource
kind of as a thinking tool. So I'm a, you know, If you
don't, you're still in to teach a coach, I still think about
Thinking Tools a lot. And so I'm like, oh, how can I
apply this one once a month? I'm going to have it.
Remind me once a month with follow-up then do.
And I'm going to make a little worksheet, optimize automate
Outsource and kind of work through some of these things in
my practice to make it better. So how would you go about doing
that? In terms of just writing on a
piece of paper or any other kind of workflow of like actually you
could any we get ideas as entrepreneurs, but we don't
Implement them. Yes, right.
Absolutely. And I appreciate you sending me
that impact over, by the way. I'm not so interested your coach
mostly just because I don't travel right now, but I'm a big
fan of Dan and everything that he's created.
That the so the framework is, is the order is really important.
So, optimize then automate then, Outsource a lot of people
reverse that, but try to Outsource first, right?
As you said, throw money at the problem, right alive, you'll try
to throw people at a problem, you know, and if you do that, if
you take an inefficient process and hands it off to another
person. At the same time you're doing
that and expecting them to actually produce a better
result. It's like asking for failure,
you know, so we need to optimize first which means looking at how
we do what we do now, identifying the processes that
we go through, where the resources headed, how much time
we spend on different things. How much money and once we sort
of shine that light and efficiencies arise that we can
start to eliminate inherently after that.
That's what sort of look at automation.
So we want to create systems and processes that were placed with
those people do well before every game to a person because
At that point, when we do get through Outsourcing because we
need to, we're Outsourcing stuff that somebody can actually
engage with and sink their teeth into, and really bring value to
and feel empowered. Yeah, and so, would you so
what's so optimized, would you put that into like a unique
process type of a thing or just anyway, just write down what the
process is just, a little step one step two, step three and
then any improvements you would do or an impact filter or you
know, I'm just I'm not maybe that's just my mind said.
What tools do I use drugs? I did my journal like a journal
it. Okay, let's look at this
process. Hawaii do content for patients.
I do one. I do one YouTube per week for my
YouTube. And then how do I then send it
to every everywhere else? Now?
Sometimes I get hung up and I don't know what you do when you
get hung up. Let's say, okay, I theoretically
know I can send this to Twitter to everything else.
But then I'm like, I get stuck. And I waste time thinking how
the heck can I get out of this stock?
Well, right. So a lot of the experience of
overwhelm the people. Have is because they don't know
what's causing overwhelmed. So, sometimes just having some
identification, awareness of what that information is or like
what the data is or whatever. Around us is actually really
helpful and that control serves as an antidote to stress in many
places. And so, the example I did sort
of the imagery. I was like uses.
You can't read the label from inside the jar.
So we need that opportunity to sort of get out shine that light
the writing the process is an interesting one.
So a lot of people do that. The right down across is no,
give it to somebody else to do. But the problem with that is
that they end up writing down processes that include
heuristics and shortcuts that they have in their brain that
they haven't explicitly identified.
And then it doesn't work very well.
So what we actually want to do is show somebody how to do a
process and then ask them to write the check list and when
they write it we have them give that to somebody else and have
them actually run through the process which will never ever
Work It Never Dies but now what happens is we get a very
granular chance to correct issues.
So, you know, just the person this third party is to step 3
where it says, you know, open open the patient's Charter from
the EMR, right? And this person is like, which
chart how do I access it? Right?
Yes. Okay.
So instead of saying the person started should be, like open
this link, click this link the password and access information
is In this folder in your password manager, right?
And then we get to step 7. And it's like, okay, now attach
the, you know, pigeons x-rays their imagery, and right.
Well, where, where our where's the imagery?
Where do we keep that? Alright?
Yeah, we have that on the shared drive.
So now you're the one. So what we do is we go through
that now and we've now in this step by step and now you end up
with a process that you have. Now shown works not just at the
secondary level, but at a tertiary level which means that
you could literally grab somebody off.
Treat have the money for that process and what you've not done
is eliminated training. That's that's key.
That's I learned this from you. When I use, when I used to use
fancy hands, I sent them to do something and they came back
with me and whenever it was a Google doc and I actually added
stuff, right? As they were doing it and they
fixed it and they could do it a lot easier, but that's that's
key. I think.
Wow. That's great.
Well, thank you. I think, I think we've covered
enough here. I that was a great tip here.
If people want to learn more about you.
How are you? How do they do that?
Everything is at less during dark.
Calm. Cool.
Thank you so much. I appreciate your time and
sharing your tips. Thanks for having me.