1
00:00:00,200 --> 00:00:02,300
Hello and welcome to Podiatry, 
practice Mastery, done felt. 

2
00:00:02,300 --> 00:00:04,900
So here I have already here and 
we're going to be talking about 

3
00:00:04,900 --> 00:00:07,800
how to optimize your Podiatry 
practice. 

4
00:00:07,900 --> 00:00:12,200
Thank you. 
So, tell me a little bit about, 

5
00:00:12,200 --> 00:00:15,500
I think we originally heard from
you from Dean Jackson and Joe 

6
00:00:15,500 --> 00:00:17,000
polish. 
And I think they originally 

7
00:00:17,000 --> 00:00:20,100
recommended some of your, some 
of your work with in terms of 

8
00:00:20,100 --> 00:00:23,300
optimizing, and if people want 
to listen, they can read your 

9
00:00:23,300 --> 00:00:24,400
books. 
Could you explain kind of how 

10
00:00:24,400 --> 00:00:27,700
you got into this? 
But have you worked specifically

11
00:00:27,700 --> 00:00:29,900
with any, with any medical 
practice or medical Medical? 

12
00:00:30,000 --> 00:00:34,300
Practitioners. 
Oh, yes. 

13
00:00:34,300 --> 00:00:37,900
I have worked with many both. 
I've worked with private 

14
00:00:37,900 --> 00:00:39,400
hospitals. 
I've won. 

15
00:00:39,500 --> 00:00:42,500
So, I also work as a volunteer 
as an EMT. 

16
00:00:43,100 --> 00:00:47,700
So, I have seen that side of the
hospital system and medical 

17
00:00:47,700 --> 00:00:50,500
profession as well. 
And continue just want regular 

18
00:00:50,500 --> 00:00:52,900
basis, and there's an enormous 
founded and efficiency there. 

19
00:00:52,900 --> 00:00:58,900
So, yes, I have dentists 
doctors, chiropractors. 

20
00:00:58,900 --> 00:01:00,400
You name it? 
Okay. 

21
00:01:00,400 --> 00:01:04,200
So let's let's let's talk a 
little bit about What's some of 

22
00:01:04,208 --> 00:01:07,000
the low-hanging fruit for some 
of us that because basically 

23
00:01:07,000 --> 00:01:09,200
this will be a whole bunch of 
Private Practice. 

24
00:01:09,200 --> 00:01:11,500
We all own our own practices. 
We're all trying to get more 

25
00:01:11,500 --> 00:01:14,400
efficient, do more things. 
See more patients, earn more 

26
00:01:14,400 --> 00:01:23,600
Revenue but or something, so the
You know, sorry, you're breaking

27
00:01:23,600 --> 00:01:25,300
up really badly and I don't know
why. 

28
00:01:25,300 --> 00:01:26,600
I don't know if it's on my end 
or not. 

29
00:01:26,600 --> 00:01:28,900
It looks like I'm okay. 
Amen. 

30
00:01:29,700 --> 00:01:33,900
Hang on a second. 
Okay, let me try joining from my

31
00:01:34,000 --> 00:01:35,800
from my phone and see if that 
helps at all. 

32
00:01:36,600 --> 00:01:41,000
Okay, because otherwise, it's 
breaking up too much. 

33
00:01:44,100 --> 00:01:45,800
We try to close everything down 
here, too. 

34
00:02:08,300 --> 00:02:13,100
House looks the same except the 
fake background looks good. 

35
00:02:14,700 --> 00:02:16,600
Okay, good. 
Well, I can actually hear you 

36
00:02:16,600 --> 00:02:19,600
now, so that's good. 
Yeah, alright. 

37
00:02:21,100 --> 00:02:24,800
Okay, so Some of the low-hanging
fruit managers. 

38
00:02:24,800 --> 00:02:26,500
Do you wanna start over? 
You want me to pick up? 

39
00:02:26,500 --> 00:02:27,600
That's fine. 
Yeah, pick up. 

40
00:02:27,600 --> 00:02:31,400
Where we left off there. 
Okay. 

41
00:02:31,400 --> 00:02:36,600
So one of the things that is 
sort of low-hanging fruit for 

42
00:02:36,600 --> 00:02:38,800
most businesses, but 
particularly comes out in the 

43
00:02:38,808 --> 00:02:43,400
medical profession is the sort 
of like customer Journey. 

44
00:02:43,400 --> 00:02:46,100
Customer experience if your 
will, right? 

45
00:02:46,100 --> 00:02:50,000
And so, you know, just like 
there are thousands of doctors 

46
00:02:50,000 --> 00:02:52,700
that do what you do and, you 
know, offer that service and 

47
00:02:52,700 --> 00:02:53,900
thousands of people that do what
I do. 

48
00:02:53,900 --> 00:02:56,700
Like one of the ways that we 
differentiate ourselves is with 

49
00:02:56,900 --> 00:03:01,600
my opinion with content and then
with the A customer experience 

50
00:03:02,300 --> 00:03:04,200
both of which were things that 
sort of go out the window when 

51
00:03:04,200 --> 00:03:08,100
people get busy content. 
I really I can't stress enough 

52
00:03:08,100 --> 00:03:11,200
the importance of creating 
content and because that really,

53
00:03:11,200 --> 00:03:13,500
in my opinion again 
differentiates you. 

54
00:03:13,700 --> 00:03:16,600
Because it shows your 
perspective, your opinion and it

55
00:03:16,600 --> 00:03:18,400
is one of those things where 
it's like, I just can't sit down

56
00:03:18,400 --> 00:03:20,000
and write a blog post. 
I can't sit down record a 

57
00:03:20,000 --> 00:03:23,300
podcast, whatever. 
But one of the big things that 

58
00:03:23,500 --> 00:03:26,700
that I have done with automation
is created processes, whereby 

59
00:03:26,700 --> 00:03:30,000
you can record a quick video and
that turns into blog. 

60
00:03:30,300 --> 00:03:33,900
Posts and tweets and podcasts 
and YouTube videos and all sorts

61
00:03:33,900 --> 00:03:35,200
of things completely 
automatically. 

62
00:03:36,100 --> 00:03:39,200
So with, you know, 32 seconds to
a minute of effort. 

63
00:03:39,300 --> 00:03:42,900
You can create a month's worth 
of content and then on the 

64
00:03:43,300 --> 00:03:47,100
customer Journey side of things,
you know, one of the one of the 

65
00:03:47,100 --> 00:03:49,800
really common things that for 
some reason, dentists 

66
00:03:49,800 --> 00:03:52,800
particularly seem to do is that 
the end of their day, they will 

67
00:03:52,800 --> 00:03:55,900
call every one of the patients 
that they saw that day just to 

68
00:03:55,900 --> 00:03:57,300
check in and say, oh, you know, 
dr. 

69
00:03:57,300 --> 00:03:58,900
Simon Says, want to make sure 
you're feeling well. 

70
00:03:58,900 --> 00:04:02,400
Will you know, it takes, Maybe a
minute two minutes. 

71
00:04:02,400 --> 00:04:06,500
Each one is usually maybe eight 
to twelve patients a day. 

72
00:04:06,900 --> 00:04:10,600
And I remember speaking at an 
event where was all dentists and

73
00:04:10,600 --> 00:04:11,900
I asked you, how many people do 
that? 

74
00:04:12,000 --> 00:04:13,500
Like 80% of the room, raised 
their hand. 

75
00:04:13,800 --> 00:04:17,200
It's like and, you know, raise 
your hand if more than one 

76
00:04:17,200 --> 00:04:21,600
person ever answers the phone 
and nobody raised their hand and

77
00:04:21,608 --> 00:04:23,900
say, okay, so and you leave 
voicemails, right? 

78
00:04:23,900 --> 00:04:25,900
Yeah. 
It's like, okay, raise your hand

79
00:04:25,900 --> 00:04:29,300
if anybody ever calls you back 
and nobody raised their hand. 

80
00:04:30,600 --> 00:04:33,000
Now, that doesn't mean it's not 
valuable and there's mean it's a

81
00:04:33,008 --> 00:04:36,600
good thing. 
However, They can get that 

82
00:04:36,600 --> 00:04:40,500
sentiment across and accomplish 
that without actually taking the

83
00:04:40,500 --> 00:04:43,500
time and to do that. 
So there, for example, there's a

84
00:04:43,508 --> 00:04:47,300
tool called slide broadcast, 
which is a ringless voicemail 

85
00:04:47,300 --> 00:04:49,900
tool that allows you to send 
voice mail directly to someone's

86
00:04:49,900 --> 00:04:54,000
phone without it ringing and you
can accomplish the same result 

87
00:04:54,000 --> 00:04:56,800
for both parties using a tool 
like that in a completely 

88
00:04:56,800 --> 00:04:58,500
automated way. 
In that case. 

89
00:04:58,500 --> 00:05:01,500
The doctor just has to record 
one message each week or each 

90
00:05:01,500 --> 00:05:03,200
month, whatever they want to do 
in terms of rotation. 

91
00:05:03,200 --> 00:05:04,400
Say, hey, it's dr. 
So-and-so. 

92
00:05:04,400 --> 00:05:05,700
Just want to check in. 
Are you doing? 

93
00:05:05,900 --> 00:05:10,000
And then their assistant can 
just hit a button or even even 

94
00:05:10,000 --> 00:05:12,600
automated without having to have
an assistant to it that calls 

95
00:05:12,600 --> 00:05:15,300
all those people, you know, 8:00
that night and leaves that 

96
00:05:15,300 --> 00:05:19,400
voicemail again. 
It is a genuine result that 

97
00:05:19,400 --> 00:05:24,000
you're trying to reach. 
Steve you want to do it and then

98
00:05:24,000 --> 00:05:27,300
that doctor can go on focus on 
other things and that's a 

99
00:05:27,300 --> 00:05:29,800
significant chunk of time to. 
We found about a half an hour or

100
00:05:29,800 --> 00:05:35,600
an hour maybe. 
Every night of the sort of the 

101
00:05:35,600 --> 00:05:40,600
customer Journey. 
Yeah, those are great. 

102
00:05:42,000 --> 00:05:43,800
That I think is an easy one to 
fix. 

103
00:05:45,100 --> 00:05:47,200
Now. 
A lot of these. 

104
00:05:47,200 --> 00:05:49,300
Are you still you? 
Because I know when I read the 

105
00:05:49,300 --> 00:05:51,800
other stuff, it was like, if 
this then that and now there's a

106
00:05:51,808 --> 00:05:55,400
new one out there to automate. 
And everyone seems to be almost 

107
00:05:55,400 --> 00:05:57,500
packaging these. 
And now paying for the same 

108
00:05:57,500 --> 00:06:00,800
thing, like making content, 
putting it in a pod coast and 

109
00:06:00,800 --> 00:06:02,600
others other things. 
Automatic for you. 

110
00:06:02,900 --> 00:06:05,900
Do you still like, put the 
little pieces together and do it

111
00:06:05,900 --> 00:06:08,000
on your own? 
Do use outside services like 

112
00:06:08,000 --> 00:06:09,200
that? 
It was I think I told you that's

113
00:06:09,200 --> 00:06:11,200
one of my frustrations as I do 
one of these. 

114
00:06:11,900 --> 00:06:14,000
And, you know, I can put the 
same thing on anchor. 

115
00:06:14,000 --> 00:06:16,200
I can put the same thing on 
YouTube. 

116
00:06:17,000 --> 00:06:19,300
I don't like driving the 
description, but it just, it 

117
00:06:19,300 --> 00:06:22,500
just takes a little bit of time 
and I've tried using VA as fancy

118
00:06:22,500 --> 00:06:24,300
hands. 
All the other stuff is just kind

119
00:06:24,300 --> 00:06:31,300
of a pain, you know. 
Yeah, so you always try to avoid

120
00:06:31,300 --> 00:06:33,000
using people when possible, 
right? 

121
00:06:33,000 --> 00:06:35,600
Because people are going to sort
of bring some complexity and 

122
00:06:35,600 --> 00:06:38,500
error Shiva. 
I wouldn't use fancy hands for 

123
00:06:38,500 --> 00:06:42,300
anything. 
Ever fancy hands used to be 

124
00:06:42,300 --> 00:06:43,700
amazing. 
You surprised. 

125
00:06:43,700 --> 00:06:45,500
Yeah. 
No, I used to recommend fancy 

126
00:06:45,500 --> 00:06:48,100
hands all the time. 
But at some point several years 

127
00:06:48,100 --> 00:06:52,200
ago, the quality. 
Honey, just like fell off a 

128
00:06:52,200 --> 00:06:56,300
cliff and let me I mean it's 
unfortunate honestly because 

129
00:06:56,300 --> 00:06:58,900
they were real Pioneers but like
I wouldn't have fancy hands. 

130
00:06:58,900 --> 00:07:00,700
Like tell me what the alphabet 
was at this. 

131
00:07:01,300 --> 00:07:06,400
Okay point and so there are lots
of other services that can do. 

132
00:07:06,400 --> 00:07:08,000
That kind of thing. 
There are Services, especially 

133
00:07:08,000 --> 00:07:10,700
as that, but you know, if you if
you're willing to spend a half 

134
00:07:10,700 --> 00:07:13,700
an hour, you can set it up in an
automated way using tools like 

135
00:07:13,700 --> 00:07:19,300
zapier repurpose that IO and I 
actually have a Blog. 

136
00:07:19,400 --> 00:07:21,700
Post on medium that people can 
see that has a lot of detail 

137
00:07:21,700 --> 00:07:24,200
around that specific one. 
And it really walks you through 

138
00:07:24,200 --> 00:07:25,800
how to set it off. 
So, you know, if you're 

139
00:07:26,300 --> 00:07:28,400
reasonably intelligent, which we
have to assume you are if you're

140
00:07:28,400 --> 00:07:32,300
an MD, set it up. 
Great. 

141
00:07:32,300 --> 00:07:35,300
No, I think that's because 
that's awesome. 

142
00:07:35,500 --> 00:07:37,900
Because I think a lot of times 
we try to throw money at things 

143
00:07:38,100 --> 00:07:40,000
and without thinking, and 
working a little bit. 

144
00:07:40,000 --> 00:07:42,900
You can make a system that 
automates, you still use 

145
00:07:42,900 --> 00:07:45,600
follow-up then, because that's 
what I use mostly for reminding 

146
00:07:45,600 --> 00:07:48,100
me to call my wife, by our 
flowers, call my post-op 

147
00:07:48,100 --> 00:07:49,500
patients. 
I still use that for a lot of 

148
00:07:49,500 --> 00:07:52,100
things, especially the SMS 
section of it. 

149
00:07:52,100 --> 00:07:53,300
That's the most, that's the best
part. 

150
00:07:53,300 --> 00:07:55,700
The email section. 
Someone else can do Boomerang or

151
00:07:55,700 --> 00:07:58,200
something similar. 
But the SMS is what's King for 

152
00:07:58,200 --> 00:07:59,100
me? 
Yeah. 

153
00:08:02,900 --> 00:08:06,100
What other what other tips you 
have so follow up? 

154
00:08:06,100 --> 00:08:08,400
That is great. 
And so I I don't use. 

155
00:08:10,300 --> 00:08:12,900
Yes, so I don't use follow-up 
then just because that 

156
00:08:12,900 --> 00:08:15,800
functionality is built into 
Gmail now, but if you don't use 

157
00:08:15,800 --> 00:08:18,600
Gmail, then yes follow up. 
That is still my recommendation.

158
00:08:19,000 --> 00:08:21,500
I don't like Boomerang because 
it doesn't work on mobile. 

159
00:08:21,800 --> 00:08:24,700
So follow up that more from 
anywhere is really, really easy,

160
00:08:24,800 --> 00:08:28,600
you know, and as you've seen 
that works really well to defer 

161
00:08:28,600 --> 00:08:30,600
things to a specific time that 
you're going to deal with them 

162
00:08:30,600 --> 00:08:34,000
in a more effective manner. 
So, that's definitely a big one.

163
00:08:34,200 --> 00:08:37,900
The other one is IFTTT as you 
sort of allude to a for, as a 

164
00:08:37,900 --> 00:08:40,200
sort of more basic. 
Socata mation platform, but what

165
00:08:40,200 --> 00:08:44,900
I like IFTTT for is for idea 
capture, you know, all 

166
00:08:44,900 --> 00:08:47,000
entrepreneurs, all business 
owners, get business, again, 

167
00:08:47,000 --> 00:08:50,600
ideas all the time and many of 
them don't capture them in an 

168
00:08:50,608 --> 00:08:52,300
effective way. 
Running them down in a notebook 

169
00:08:52,300 --> 00:08:54,500
is usually not something that's 
going to actually get it done. 

170
00:08:54,700 --> 00:09:00,700
So we're like I can say to my 
alexapril604 don't want to say 

171
00:09:00,700 --> 00:09:04,000
it because she'll respond right 
now in any room of my house. 

172
00:09:04,000 --> 00:09:07,500
I can say like, hey we add this 
thing to my to-do list for my my

173
00:09:08,500 --> 00:09:09,800
my Because I think is what it 
is. 

174
00:09:10,200 --> 00:09:14,300
And then that will actually make
a card in my Trello board with 

175
00:09:14,300 --> 00:09:16,600
that thing which is done through
IFTTT. 

176
00:09:16,600 --> 00:09:18,600
And then at the end of the 
night, I can go into Trello and 

177
00:09:18,600 --> 00:09:21,800
sort of sort through all the 
different ideas that I've 

178
00:09:21,800 --> 00:09:24,400
captured throughout the day and 
actually, like, you know, put 

179
00:09:24,400 --> 00:09:27,400
them into action. 
That's a, that's a good one. 

180
00:09:27,400 --> 00:09:29,800
How about scribes? 
What are your thoughts about 

181
00:09:29,800 --> 00:09:32,800
scribes in terms of 
documentation of notes for 

182
00:09:32,800 --> 00:09:39,500
doctors? 
What was our whatever notes 

183
00:09:39,700 --> 00:09:42,600
scribe like using a scribe in 
your practice versus typing 

184
00:09:42,600 --> 00:09:46,200
notes? 
Yes, so that's that is a really 

185
00:09:46,200 --> 00:09:47,900
good one. 
So, you know, they're it depends

186
00:09:47,900 --> 00:09:53,100
on the car. 
How to practice obviously, you 

187
00:09:53,100 --> 00:09:56,600
know, some doctors have more 
patient notes than others or 

188
00:09:56,600 --> 00:10:00,100
what your kind of dealing with. 
But yes, that is a really good 

189
00:10:00,100 --> 00:10:01,900
one. 
There are some really good 

190
00:10:01,900 --> 00:10:05,500
services that can do it really 
cleanly, in an automated way, 

191
00:10:05,500 --> 00:10:10,500
like, otter .a ISO Auto, like 
the animal fodder that AI, which

192
00:10:10,500 --> 00:10:14,900
I really like. 
But yeah, there are there's, 

193
00:10:14,900 --> 00:10:18,300
there's medical scribe services 
that are hipaa-compliant that 

194
00:10:18,300 --> 00:10:20,100
you can do recordings with and 
things like that. 

195
00:10:20,100 --> 00:10:21,300
They don't really live in the 
room. 

196
00:10:21,500 --> 00:10:24,500
Obviously and those things can 
be outsourced, very effectively 

197
00:10:24,500 --> 00:10:26,400
as well and then they can put 
all that information into your 

198
00:10:26,400 --> 00:10:30,000
EMR obviously. 
Yeah. 

199
00:10:32,400 --> 00:10:37,100
How about in terms of as a doc, 
in terms of marketing automating

200
00:10:37,100 --> 00:10:39,800
marketing, like you talked about
creating one piece of content 

201
00:10:39,800 --> 00:10:43,100
and then just some people 
recommend that others say old 

202
00:10:43,100 --> 00:10:44,600
that. 
It was the old Brendon burchard 

203
00:10:44,600 --> 00:10:47,100
recommended that and now 
everyone's changing their their 

204
00:10:47,100 --> 00:10:49,800
philosophies all we can't use 
the same content over in a lot 

205
00:10:49,800 --> 00:10:52,200
of different places. 
What are your thoughts on that 

206
00:10:52,600 --> 00:10:54,300
yesterday? 
Those are the same people that 

207
00:10:54,300 --> 00:10:56,200
say, like, you can't do the same
content everywhere. 

208
00:10:56,200 --> 00:10:57,900
So I'm just not going to do 
content right now. 

209
00:10:58,800 --> 00:11:00,400
Like, I'm so dumb. 
How does that work? 

210
00:11:00,400 --> 00:11:02,400
Right. 
Sure. 

211
00:11:02,400 --> 00:11:04,900
It some point. 
It'd be great to have that, but 

212
00:11:04,900 --> 00:11:07,800
at the very least, we know for 
the most part that most of the 

213
00:11:07,800 --> 00:11:09,900
algorithms, like they're going 
to look at how much you're 

214
00:11:09,900 --> 00:11:12,300
boasting, how often you're 
posting and obviously, like, we 

215
00:11:12,300 --> 00:11:15,200
don't want to just Spam 
services, but if you're posting,

216
00:11:15,200 --> 00:11:17,100
once every six months, like 
you're not going to get very 

217
00:11:17,100 --> 00:11:19,200
much attention, no matter how 
good your content is. 

218
00:11:19,400 --> 00:11:20,900
Hmm. 
I see what you mean. 

219
00:11:20,900 --> 00:11:23,400
Yeah, because we're not doing to
that extent, that we're going to

220
00:11:23,408 --> 00:11:24,700
get. 
People are going to notice. 

221
00:11:24,700 --> 00:11:26,300
No one's going to look. 
You think they're looking at 

222
00:11:26,300 --> 00:11:28,200
multiple platforms. 
They don't if they're using, 

223
00:11:28,300 --> 00:11:31,800
Twitter, they're looking only at
Twitter, absolutely Instagram 

224
00:11:31,800 --> 00:11:35,000
and things like that. 
Let's talk about getting away 

225
00:11:35,000 --> 00:11:40,200
from actually making our money 
as doctors seeing patients and 

226
00:11:40,200 --> 00:11:42,600
looking at some other 
opportunities like as an 

227
00:11:42,600 --> 00:11:46,600
entrepreneur Amazon, you know, 
the Amazon Marketplace, where 

228
00:11:46,600 --> 00:11:50,200
you can sell stuff kajabi to 
create your own courses, 

229
00:11:50,600 --> 00:11:53,100
developing your own YouTube 
channel, and making money on 

230
00:11:53,100 --> 00:11:54,600
YouTube. 
Any thoughts to any of those 

231
00:11:54,600 --> 00:11:56,400
that ring ring something in your
head? 

232
00:11:58,000 --> 00:12:02,900
So I think that Tick Tock is 
like the platform for a lot of 

233
00:12:02,908 --> 00:12:06,200
that kind of thing right now. 
I was so I have installed and 

234
00:12:06,200 --> 00:12:09,900
deleted Tick-Tock nine times on 
my phone because I tried it. 

235
00:12:09,900 --> 00:12:12,600
I hated it. 
Try it again in like was almost 

236
00:12:12,600 --> 00:12:15,800
like disgusted by it. 
And I and now I love it. 

237
00:12:15,900 --> 00:12:17,300
Now. 
I like I finally like have 

238
00:12:17,300 --> 00:12:20,100
gotten it and I really like it 
and for me a lot of it is 

239
00:12:20,700 --> 00:12:23,400
emergency medical stuff, some 
medical stuff in general and 

240
00:12:23,400 --> 00:12:26,400
then woodworking content because
I do a lot of woodworking. 

241
00:12:26,400 --> 00:12:30,200
So Oh, I love say talk now and I
do get a lot of, there are a ton

242
00:12:30,200 --> 00:12:33,000
of products that I end up buying
now from table, talking 

243
00:12:33,000 --> 00:12:35,700
services, like gifts for my 
wife, things for the house, and 

244
00:12:35,700 --> 00:12:38,300
it's all coming from Tick Tock. 
So the algorithm Tick, Tock is 

245
00:12:38,300 --> 00:12:41,500
amazing. 
And who is this doctor? 

246
00:12:41,500 --> 00:12:45,000
Dr. Mike, you know, is like the 
number one doctor on YouTube and

247
00:12:45,000 --> 00:12:48,400
also on Tick-Tock. 
Now, you don't have to be that 

248
00:12:48,600 --> 00:12:53,000
for it to me, you know, matter 
for you or for to make to make 

249
00:12:53,000 --> 00:12:55,100
an impact. 
If you want to make ad Revenue, 

250
00:12:55,100 --> 00:12:57,300
obviously if something is the 
most followers, For a lot of 

251
00:12:57,300 --> 00:13:00,200
people are really is that 
exposure and maybe if you're a 

252
00:13:00,200 --> 00:13:02,100
doctor that has your own 
products, then it's a really 

253
00:13:02,100 --> 00:13:04,500
good platform for that, kind of 
thing to be able to sell it. 

254
00:13:04,700 --> 00:13:08,600
So Amazon is tricky in my 
opinion. 

255
00:13:09,000 --> 00:13:10,700
You it depends what you're 
selling. 

256
00:13:10,700 --> 00:13:13,500
It depends how you're doing it, 
it can be an enormous time suck 

257
00:13:14,100 --> 00:13:17,200
for not a lot of return, but 
there are certainly people to do

258
00:13:17,200 --> 00:13:21,400
that for fun. 
Like, my wife is like, an expert

259
00:13:21,400 --> 00:13:22,800
at shopping at. 
T.j. 

260
00:13:22,800 --> 00:13:24,300
Maxx and home goods and stuff 
like that. 

261
00:13:24,300 --> 00:13:26,700
And there are always times where
we'll find. 

262
00:13:26,800 --> 00:13:28,700
Find things that are words. 
Like I love you can sell this 

263
00:13:28,700 --> 00:13:30,700
for like a 60 dollar profit on 
Amazon. 

264
00:13:31,500 --> 00:13:36,000
So there's that I think courses 
or still really big so like I am

265
00:13:36,000 --> 00:13:39,600
actually just in the process now
of filming my third round of 

266
00:13:39,600 --> 00:13:43,300
courses with creative lives in a
huge Marketplace for online 

267
00:13:43,300 --> 00:13:45,100
learning. 
Not just because the pandemic. 

268
00:13:45,100 --> 00:13:46,400
But certainly that accelerated 
things. 

269
00:13:47,400 --> 00:13:51,000
So and and I think people are 
always looking for ways to 

270
00:13:51,008 --> 00:13:53,800
improve their health and 
wellness without going to a 

271
00:13:53,800 --> 00:13:58,600
doctor, you know, of course. 
Some courses are a good one, as 

272
00:13:58,600 --> 00:14:00,900
well as Punjabi. 
I think is very complex. 

273
00:14:01,700 --> 00:14:05,100
I would I would look more like a
platform like skillshare or you 

274
00:14:05,100 --> 00:14:09,300
to me that has a really great 
built-in audience and an easy 

275
00:14:09,300 --> 00:14:11,800
way to create their own content.
And also, I would say, like, 

276
00:14:12,200 --> 00:14:14,500
don't get held back by thinking 
that you need to have like a 

277
00:14:14,500 --> 00:14:17,100
great studio with a mic and 
lighting and everything, and 

278
00:14:17,100 --> 00:14:18,900
that's why you're not producing 
and content. 

279
00:14:19,000 --> 00:14:21,900
Some of my most successful 
courses have been filmed on a 

280
00:14:22,000 --> 00:14:24,900
handheld gimbal with my phone 
walking down the street in 

281
00:14:24,908 --> 00:14:27,900
Brooklyn. 
I like that. 

282
00:14:28,200 --> 00:14:31,000
What I really like about what 
you said is they already you're 

283
00:14:31,000 --> 00:14:33,400
going to a platform that already
has an audience because my 

284
00:14:33,400 --> 00:14:36,000
challenge if I make a heel, pain
course on kajabi. 

285
00:14:36,500 --> 00:14:38,900
If I don't have an audience, I 
don't have anyone looking at it 

286
00:14:39,000 --> 00:14:40,200
and they already have their own 
audience. 

287
00:14:40,200 --> 00:14:43,900
So I think that's key when you 
do it that way. 

288
00:14:45,100 --> 00:14:52,200
Let's talk about using your 
optimize automate and Outsource 

289
00:14:52,500 --> 00:14:56,600
kind of as a thinking tool. 
So I'm a, you know, If you 

290
00:14:56,600 --> 00:14:58,800
don't, you're still in to teach 
a coach, I still think about 

291
00:14:58,800 --> 00:15:01,800
Thinking Tools a lot. 
And so I'm like, oh, how can I 

292
00:15:01,800 --> 00:15:03,600
apply this one once a month? 
I'm going to have it. 

293
00:15:03,600 --> 00:15:05,900
Remind me once a month with 
follow-up then do. 

294
00:15:05,900 --> 00:15:08,300
And I'm going to make a little 
worksheet, optimize automate 

295
00:15:08,300 --> 00:15:10,700
Outsource and kind of work 
through some of these things in 

296
00:15:10,700 --> 00:15:14,200
my practice to make it better. 
So how would you go about doing 

297
00:15:14,200 --> 00:15:15,300
that? 
In terms of just writing on a 

298
00:15:15,308 --> 00:15:18,800
piece of paper or any other kind
of workflow of like actually you

299
00:15:18,800 --> 00:15:21,300
could any we get ideas as 
entrepreneurs, but we don't 

300
00:15:21,300 --> 00:15:24,500
Implement them. 
Yes, right. 

301
00:15:24,500 --> 00:15:27,300
Absolutely. 
And I appreciate you sending me 

302
00:15:27,300 --> 00:15:29,800
that impact over, by the way. 
I'm not so interested your coach

303
00:15:29,800 --> 00:15:32,800
mostly just because I don't 
travel right now, but I'm a big 

304
00:15:32,800 --> 00:15:34,800
fan of Dan and everything that 
he's created. 

305
00:15:35,100 --> 00:15:39,000
That the so the framework is, is
the order is really important. 

306
00:15:39,000 --> 00:15:41,600
So, optimize then automate then,
Outsource a lot of people 

307
00:15:41,700 --> 00:15:44,200
reverse that, but try to 
Outsource first, right? 

308
00:15:44,200 --> 00:15:46,000
As you said, throw money at the 
problem, right alive, you'll try

309
00:15:46,000 --> 00:15:49,900
to throw people at a problem, 
you know, and if you do that, if

310
00:15:49,900 --> 00:15:52,300
you take an inefficient process 
and hands it off to another 

311
00:15:52,300 --> 00:15:54,400
person. 
At the same time you're doing 

312
00:15:54,400 --> 00:15:56,200
that and expecting them to 
actually produce a better 

313
00:15:56,200 --> 00:15:58,600
result. 
It's like asking for failure, 

314
00:15:58,800 --> 00:16:02,100
you know, so we need to optimize
first which means looking at how

315
00:16:02,100 --> 00:16:04,300
we do what we do now, 
identifying the processes that 

316
00:16:04,300 --> 00:16:06,500
we go through, where the 
resources headed, how much time 

317
00:16:06,500 --> 00:16:10,200
we spend on different things. 
How much money and once we sort 

318
00:16:10,200 --> 00:16:13,600
of shine that light and 
efficiencies arise that we can 

319
00:16:13,600 --> 00:16:16,600
start to eliminate inherently 
after that. 

320
00:16:16,600 --> 00:16:18,000
That's what sort of look at 
automation. 

321
00:16:18,000 --> 00:16:20,000
So we want to create systems and
processes that were placed with 

322
00:16:20,000 --> 00:16:23,200
those people do well before 
every game to a person because 

323
00:16:23,300 --> 00:16:26,300
At that point, when we do get 
through Outsourcing because we 

324
00:16:26,300 --> 00:16:29,400
need to, we're Outsourcing stuff
that somebody can actually 

325
00:16:29,400 --> 00:16:32,300
engage with and sink their teeth
into, and really bring value to 

326
00:16:32,300 --> 00:16:36,300
and feel empowered. 
Yeah, and so, would you so 

327
00:16:36,300 --> 00:16:40,100
what's so optimized, would you 
put that into like a unique 

328
00:16:40,100 --> 00:16:43,400
process type of a thing or just 
anyway, just write down what the

329
00:16:43,400 --> 00:16:46,200
process is just, a little step 
one step two, step three and 

330
00:16:46,200 --> 00:16:49,500
then any improvements you would 
do or an impact filter or you 

331
00:16:49,500 --> 00:16:52,000
know, I'm just I'm not maybe 
that's just my mind said. 

332
00:16:52,000 --> 00:16:54,500
What tools do I use drugs? 
I did my journal like a journal 

333
00:16:54,500 --> 00:16:55,500
it. 
Okay, let's look at this 

334
00:16:55,500 --> 00:16:58,000
process. 
Hawaii do content for patients. 

335
00:16:58,000 --> 00:17:01,600
I do one. 
I do one YouTube per week for my

336
00:17:01,600 --> 00:17:04,000
YouTube. 
And then how do I then send it 

337
00:17:04,000 --> 00:17:05,200
to every everywhere else? 
Now? 

338
00:17:05,200 --> 00:17:07,400
Sometimes I get hung up and I 
don't know what you do when you 

339
00:17:07,400 --> 00:17:09,599
get hung up. 
Let's say, okay, I theoretically

340
00:17:09,599 --> 00:17:11,599
know I can send this to Twitter 
to everything else. 

341
00:17:11,599 --> 00:17:15,000
But then I'm like, I get stuck. 
And I waste time thinking how 

342
00:17:15,000 --> 00:17:17,000
the heck can I get out of this 
stock? 

343
00:17:18,500 --> 00:17:22,400
Well, right. 
So a lot of the experience of 

344
00:17:22,400 --> 00:17:24,200
overwhelm the people. 
Have is because they don't know 

345
00:17:24,200 --> 00:17:27,000
what's causing overwhelmed. 
So, sometimes just having some 

346
00:17:27,000 --> 00:17:29,500
identification, awareness of 
what that information is or like

347
00:17:29,500 --> 00:17:32,900
what the data is or whatever. 
Around us is actually really 

348
00:17:32,900 --> 00:17:38,000
helpful and that control serves 
as an antidote to stress in many

349
00:17:38,000 --> 00:17:43,100
places. 
And so, the example I did sort 

350
00:17:43,100 --> 00:17:44,400
of the imagery. 
I was like uses. 

351
00:17:44,400 --> 00:17:46,100
You can't read the label from 
inside the jar. 

352
00:17:48,200 --> 00:17:50,700
So we need that opportunity to 
sort of get out shine that light

353
00:17:50,700 --> 00:17:52,600
the writing the process is an 
interesting one. 

354
00:17:52,600 --> 00:17:54,700
So a lot of people do that. 
The right down across is no, 

355
00:17:54,700 --> 00:17:58,000
give it to somebody else to do. 
But the problem with that is 

356
00:17:58,000 --> 00:18:00,400
that they end up writing down 
processes that include 

357
00:18:00,400 --> 00:18:02,600
heuristics and shortcuts that 
they have in their brain that 

358
00:18:02,600 --> 00:18:04,100
they haven't explicitly 
identified. 

359
00:18:04,600 --> 00:18:06,000
And then it doesn't work very 
well. 

360
00:18:06,000 --> 00:18:08,000
So what we actually want to do 
is show somebody how to do a 

361
00:18:08,008 --> 00:18:11,300
process and then ask them to 
write the check list and when 

362
00:18:11,300 --> 00:18:14,000
they write it we have them give 
that to somebody else and have 

363
00:18:14,000 --> 00:18:17,100
them actually run through the 
process which will never ever 

364
00:18:17,300 --> 00:18:21,200
Work It Never Dies but now what 
happens is we get a very 

365
00:18:21,200 --> 00:18:24,200
granular chance to correct 
issues. 

366
00:18:24,800 --> 00:18:27,900
So, you know, just the person 
this third party is to step 3 

367
00:18:28,200 --> 00:18:33,200
where it says, you know, open 
open the patient's Charter from 

368
00:18:33,200 --> 00:18:37,100
the EMR, right? 
And this person is like, which 

369
00:18:37,100 --> 00:18:40,300
chart how do I access it? 
Right? 

370
00:18:40,300 --> 00:18:40,800
Yes. 
Okay. 

371
00:18:40,800 --> 00:18:43,900
So instead of saying the person 
started should be, like open 

372
00:18:43,900 --> 00:18:47,000
this link, click this link the 
password and access information 

373
00:18:47,000 --> 00:18:49,600
is In this folder in your 
password manager, right? 

374
00:18:50,300 --> 00:18:54,300
And then we get to step 7. 
And it's like, okay, now attach 

375
00:18:54,900 --> 00:18:57,800
the, you know, pigeons x-rays 
their imagery, and right. 

376
00:18:57,800 --> 00:19:00,200
Well, where, where our where's 
the imagery? 

377
00:19:00,200 --> 00:19:01,700
Where do we keep that? 
Alright? 

378
00:19:01,700 --> 00:19:02,900
Yeah, we have that on the shared
drive. 

379
00:19:02,900 --> 00:19:05,700
So now you're the one. 
So what we do is we go through 

380
00:19:05,700 --> 00:19:08,800
that now and we've now in this 
step by step and now you end up 

381
00:19:08,808 --> 00:19:12,700
with a process that you have. 
Now shown works not just at the 

382
00:19:12,700 --> 00:19:15,800
secondary level, but at a 
tertiary level which means that 

383
00:19:15,800 --> 00:19:17,100
you could literally grab 
somebody off. 

384
00:19:17,300 --> 00:19:20,100
Treat have the money for that 
process and what you've not done

385
00:19:20,300 --> 00:19:24,400
is eliminated training. 
That's that's key. 

386
00:19:24,700 --> 00:19:27,600
That's I learned this from you. 
When I use, when I used to use 

387
00:19:27,600 --> 00:19:30,200
fancy hands, I sent them to do 
something and they came back 

388
00:19:30,200 --> 00:19:33,000
with me and whenever it was a 
Google doc and I actually added 

389
00:19:33,000 --> 00:19:35,300
stuff, right? 
As they were doing it and they 

390
00:19:35,300 --> 00:19:38,900
fixed it and they could do it a 
lot easier, but that's that's 

391
00:19:38,900 --> 00:19:39,600
key. 
I think. 

392
00:19:39,600 --> 00:19:40,900
Wow. 
That's great. 

393
00:19:41,800 --> 00:19:43,600
Well, thank you. 
I think, I think we've covered 

394
00:19:43,600 --> 00:19:45,300
enough here. 
I that was a great tip here. 

395
00:19:45,300 --> 00:19:47,600
If people want to learn more 
about you. 

396
00:19:47,700 --> 00:19:48,800
How are you? 
How do they do that? 

397
00:19:50,300 --> 00:19:51,800
Everything is at less during 
dark. 

398
00:19:51,800 --> 00:19:53,200
Calm. 
Cool. 

399
00:19:53,600 --> 00:19:55,700
Thank you so much. 
I appreciate your time and 

400
00:19:56,100 --> 00:19:58,500
sharing your tips. 
Thanks for having me.