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Hey guys, welcome to Podiatry 
practice Mastery down here. 

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Today. 
I'm going to go over kind of the

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the one or two main things I got
from my recent session at 

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strategic coach but before that 
I want to tell you a little 

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Fiasco that happened prior to 
leaving. 

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So I went to coach this week. 
I went on a it was on a 

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Wednesday so I had to fly out on
a Tuesday. 

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So typically what I do is I fly 
out of this whole kind of 

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process. 
I have I use someone that 

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schedules my Well, I don't know 
if you do things like that, but 

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I have this woman. 
Her name is Sally and she, she 

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does a great job scheduling 
travel so I don't schedule 

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anywhere travel. 
I pay her whatever little fee is

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it just makes life a lot easier.
That's kind of one of the things

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I learned by doing these 
coaching things as I learn how 

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to get other people to do stuff 
and it just saves a lot of 

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stress, not that, I couldn't do 
it, but I find by having others 

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do it. 
It just just simplifies my life 

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so I can do a lot more other 
stuff. 

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And that's actually got a 
comment from someone recently 

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said, I don't know how you do 
all this stuff. 

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Well, I don't, I only do the 
stuff I need to You and 

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everything else I delegate or 
pay people to do. 

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That's kind of one of the keys. 
I think we tend to try to do too

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much stuff, but anyway, so one 
of the thing I had to do and I 

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didn't realize I was getting 
ready to check in. 

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I went via Porter and I realized
that to go to go to Canada. 

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There was this new can't 
Canadian app which is pretty 

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easy to do. 
You have to document your 

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vaccinations, take a picture, 
your vaccine card, which is 

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easy, but what I didn't realize 
is that to come back to United 

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States. 
I needed a - covid test and The 

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problem was it was I was only 
going there for like less than 

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24 hours. 
So I was flying in at, like, I 

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don't know. 9:00 at night, I was
leaving at 9:00 at night the 

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next day. 
So, how do you, how do you do 

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that? 
Well, I realized I needed to do 

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a covid test on, before I left 
United States. 

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So I could get back into United 
States was kind of funny that 

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way. 
But how do you do that at? 

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Like 8:00 at night? 
Okay, on a Monday. 

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When I realized this and I was 
flying on a Tuesday, I worked 

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half day. 
And then I was going to the 

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airport, you know, it's really 
hard to get a covid test now 

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that I look back I could have 
done it at the airport, right? 

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That's one thing that they do. 
Now you pay about 60 bucks, but 

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tourist, kind of sitting there. 
I was like, oh boy, you get 

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those little hot sweats thinking
oh boy. 

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Am I going to be able to go? 
Or am I gonna be able to come 

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back? 
It wasn't really going, it was 

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coming back and then, as we were
looking there was this, this is 

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new company. 
They have these covid test, it's

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called illume and because I 
couldn't just do my own Home 

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covid test but I had to have it 
professionally proctored, I 

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guess or evaluated by someone. 
So this is kind of a new, a neat

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idea. 
So when you go to CVS is there 

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is a place where you can buy all
the covid test and they have 

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the, the mass-produced ones 
which you like to tests for like

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10 bucks and there's like 500 of
them there. 

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Well, that's not the one you can
buy when you travel because you 

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need this one proctored. 
What is kind of a cool thing? 

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So it's a home test. 
Yeah, I found it only because I 

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asked the guy who was like way 
in the, in the corner. 

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Really like two of them in the 
CBS. 

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When I went there, I almost 
before closing time at 10:00 and

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once you buy it, you schedule 
the time and there's like times 

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every seven minutes but the cool
thing is it has a little 

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Bluetooth almost like analyzer. 
So it's a Bluetooth thing that 

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you hook up to your phone with 
an app and it pairs with your 

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phone and then you do a little 
test and you drop the little 

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dots in there and it sends you 
verified positive or negative 

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results which was really cool. 
Cool. 

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So that I could use those to 
fly. 

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So that was kind of a neat thing
that proctored exam and I'm just

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kind of thinking, you know I 
think in the future you know 

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everything now connects with 
Bluetooth. 

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So you know people by they knew 
I u.s. may have one of these 

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refrigerators that connects with
Bluetooth. 

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I'm sure there's going to be 
laundry machines that connect 

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Bluetooth. 
There's there's like these new 

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the home homes thermostat things
that are connecting out our cell

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phones, like everything is 
smart. 

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And I think probably the future 
is going to be something within 

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our profession. 
Something more. 

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I don't have a smart socks and 
stuff that they do. 

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But anyway, that was kind of a 
the whole almost missing my 

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ability to return but ended up 
all working out and that's 

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something, you know, also with 
working working through things 

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too, when you, when you feel 
those emotions like how to work 

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through them, it kind of takes 
practice, but you get better 

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over time, but let me go into 
coach, I went to Canada, I 

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haven't been there for two 
years. 

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We were doing it all virtual and
I have to tell you, Like in 

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person is like 5 billion times 
better than virtual. 

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I know some people. 
Maybe if you're an introvert, it

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might be the same. 
But I think the camaraderie the 

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Friendship the the Syrian 
people, the the connecting all 

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that stuff makes it makes it so 
much better in person. 

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And so and I've been I've been 
thinking about with like 

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Podiatry, practice Mastery, 
people have been asking me like 

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what are we going to do? 
You know, I have these master 

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classes at times, I'm just 
trying to save right now it's 

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time. 
I don't want to give up my 

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nights and weekends to like do 
meetings or masterminds or 

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things like that. 
But I like about coaches, they 

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have like three or four. 
They have four meetings a year, 

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and I fly somewhere. 
And I meet with a small group 

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and we kind of work on our 
business together. 

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So I'm thinking that might be 
the format for Podiatry practice

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Mastery actually meeting up with
people versus like I think we're

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all kind of sick and tired of 
zoom and these monthly Zoom 

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things. 
I think just having a may be an 

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all day thing. 
Once a once a quarter would be a

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good thing. 
If you guys are Interested, let 

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me know I'm looking at 
considering putting that 

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together if there's a group 
that's interested. 

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But uh, so the main takeaway, so
the main takeaway I got 

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actually, before I left, I was 
interviewed by this guy named 

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Chad Madden and he has this 
program called get breakthrough 

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and I was kind of going through 
and I was interviewed by him and

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we were chatting and he gave me 
an idea and I don't know why I 

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didn't think of it before but 
this is the idea. 

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And I've heard of it before I 
just never did it. 

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So we during the pandemic we 
were doing the all these 

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webinars and we had like 70 or 
80 people in our webinars and it

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worked well hence I produced 
that webinar product. 

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Okay, the product that I just 
the products, I'm usually 

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selling on the stuff that I'm 
producing that people ask for, 

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okay. 
So I have this webinar product 

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where I give all my all of my 
webinars out to people. 

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when I give all my webinars out 
to people, and so I have this 

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product where I give all my 
webinars out to people and what 

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I find is that people So what we
did during the pandemic is we 

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worked on webinars. 
So what webinars were a method 

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of getting getting in front of 
our patients and we were only 

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only offering it to our current 
list, okay? 

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So our current list and we have 
60 or 70, 70 people, we got the 

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doctors on a call on a zoom call
and then we recorded it and then

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we can give it to patients 
afterwards and things like that.

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That was my initial rendition. 
But what, what? 

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Chad recommended he said, Don 
all you really have to do is 

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then you just do it in person. 
Oh, and I had two complaints. 

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I said one. 
Well I guess the pandemic is 

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slowing down so I think we can 
do it. 

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But then I'm like what happens 
if we because our office isn't 

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big enough. 
We don't have a huge room to 

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have a ton of people. 
He said well, that's even 

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better. 
So what you do is you do them 

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for like 20 people at a time and
then, once it's full, you open 

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up one to another person, 
another group and he said the 

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the people that actually make 
appointments from those is 

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about, you know, it, they're 
super, super duper better than 

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people that Watch a webinar 
because what you can do is you 

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can welcome there, you can, you 
know, do your little talk, the 

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same presentation that we did. 
But then at the end you can say,

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you know, I'm going to give 
everyone a whatever my free book

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on it and then I'm going to give
you an opportunity to make an 

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appointment, my assistant, if 
you'd like to write now, you 

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know, based on what you've seen.
So it would it would be a way of

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doing targeted marketing. 
So we could do Google AdWords or

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even Facebook ads for our 
surrounding Community. 

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Not for our current Patients. 
But for other people around in, 

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once you can have a limited 
seating, right? 

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So, once again, puts a sign of 
scarcity, and once it fills up, 

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you can offer to other people. 
So I'm planning on using the 

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same system I used before with 
calendly, basically, people will

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pick the day and only have one 
day available. 

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Once that fills up, then I can 
open up another one and somehow 

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do some type of a, I'm not sure 
if it's a bribe or what, but 

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like making people pay to like 
reserve there. 

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Bought and then you refund it or
offering them a free book just 

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to make sure they actually show 
up for it and then and then have

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it in the office. 
So that's that was the one big 

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takeaway and he recommended 
doing it like monthly or even 

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weekly or something like that. 
So I'm not exactly sure how it's

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gonna work. 
I'm thinking about doing a doing

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a test. 
So, basically testing doing it 

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one day live and then doing it 
another day virtual and see 

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which one has a better result in
getting patients in. 

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You could also offer it to the 
current list and then my, my 

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brained continues to multiply 
this. 

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So I think, well, then I could 
also invite people from our 

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local shoe store that I can 
invite people from our for these

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Physical Therapy practices. 
Then I can invite, you know, 

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even do this at the physical 
therapy practice do a live 

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lecture there for their patients
and things like that. 

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So these different types of 
collaborations, I could send a 

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letter to the primary care 
saying that we're doing it in an

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inviting them and their patients
to it. 

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So kind of having it as 
something as a community event. 

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Italy and get your list of the 
main two or three things that 

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people want to come first. 
That was that one takeaway from 

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coach and I was able to work on 
it there. 

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There's certain thinking 
techniques called the impact 

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filter and strategy Circle which
are both things you can find if 

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you just Google strategic coach 
impact filter and strategy 

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Circle. 
These are methods of thinking 

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through ideas that was a 1-1 
idea. 

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The second idea what I got from 
I was talking some financial 

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planners and this is the benefit
of being in a mastermind group, 

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that's not just podiatrist, 
right? 

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I think there are Some benefit 
to being Podiatry specific but I

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think there's another benefit to
be with other people and the 

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second idea was a lot of these 
guys, they do Financial Planning

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and they do these things. 
These things called like an 

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intro, like talk with people and
kind of I was like a new 

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patient. 
Visit I guess we would call it 

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and what they're using is a 
slide deck and and then they 

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take these slide decks and then 
they ask certain questions of 

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their of their clients and they 
Actually fill in the slide deck 

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as they're doing it. 
And then what they do is 

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afterwards, they give them a 
copy of the slide deck because 

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that slide that has a lot of 
really, really big value for 

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them because it shows exactly 
what's on their mind. 

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What's working for? 
Like it's something called Das 

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conversation. 
What are the dangers 

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opportunities in the strengths? 
So, basically for our patients, 

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what what's causing them pain? 
What are they excited about? 

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And what's going well for them? 
And you would go into that. 

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So you have that all documented 
for them, then you talk about 

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their condition, how you're 
going to treat it in a planning,

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put all that into a Google doc 
or Google slides and I'm already

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doing that with the slides. 
And so the idea was then you 

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would take one slide deck per 
patient and you would I don't 

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know somehow put their name or I
don't know if it's we might have

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to be careful hippo. 
So I may put in maybe their 

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medical record number or their 
phone number that like naming it

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that way. 
And then and then sending it to 

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their email so they can have 
access to all those slides and 

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look at them and kind of look at
what we thought, look at the 

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plan and things like that. 
So, it might be just a way of 

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simplifying, what I'm already 
currently doing. 

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Because currently, I use the 
slide deck and then I sent him a

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copy of it, but there's nothing.
Nothing really personalized in 

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it. 
So I kind of like this idea of 

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personalizing it. 
Hey, anyway, those are the the 

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thoughts from strategic coach 
and from this last course those 

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are the two main things. 
I'm going to kind of be working 

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on now. 
Anyway, love to know your Pinion

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your thoughts on things. 
Okay, guys, have a good one.