Hey guys, welcome to Podiatry practice Mastery down here.
Today. I'm going to go over kind of the
the one or two main things I got from my recent session at
strategic coach but before that I want to tell you a little
Fiasco that happened prior to leaving.
So I went to coach this week. I went on a it was on a
Wednesday so I had to fly out on a Tuesday.
So typically what I do is I fly out of this whole kind of
process. I have I use someone that
schedules my Well, I don't know if you do things like that, but
I have this woman. Her name is Sally and she, she
does a great job scheduling travel so I don't schedule
anywhere travel. I pay her whatever little fee is
it just makes life a lot easier. That's kind of one of the things
I learned by doing these coaching things as I learn how
to get other people to do stuff and it just saves a lot of
stress, not that, I couldn't do it, but I find by having others
do it. It just just simplifies my life
so I can do a lot more other stuff.
And that's actually got a comment from someone recently
said, I don't know how you do all this stuff.
Well, I don't, I only do the stuff I need to You and
everything else I delegate or pay people to do.
That's kind of one of the keys. I think we tend to try to do too
much stuff, but anyway, so one of the thing I had to do and I
didn't realize I was getting ready to check in.
I went via Porter and I realized that to go to go to Canada.
There was this new can't Canadian app which is pretty
easy to do. You have to document your
vaccinations, take a picture, your vaccine card, which is
easy, but what I didn't realize is that to come back to United
States. I needed a - covid test and The
problem was it was I was only going there for like less than
24 hours. So I was flying in at, like, I
don't know. 9:00 at night, I was leaving at 9:00 at night the
next day. So, how do you, how do you do
that? Well, I realized I needed to do
a covid test on, before I left United States.
So I could get back into United States was kind of funny that
way. But how do you do that at?
Like 8:00 at night? Okay, on a Monday.
When I realized this and I was flying on a Tuesday, I worked
half day. And then I was going to the
airport, you know, it's really hard to get a covid test now
that I look back I could have done it at the airport, right?
That's one thing that they do. Now you pay about 60 bucks, but
tourist, kind of sitting there. I was like, oh boy, you get
those little hot sweats thinking oh boy.
Am I going to be able to go? Or am I gonna be able to come
back? It wasn't really going, it was
coming back and then, as we were looking there was this, this is
new company. They have these covid test, it's
called illume and because I couldn't just do my own Home
covid test but I had to have it professionally proctored, I
guess or evaluated by someone. So this is kind of a new, a neat
idea. So when you go to CVS is there
is a place where you can buy all the covid test and they have
the, the mass-produced ones which you like to tests for like
10 bucks and there's like 500 of them there.
Well, that's not the one you can buy when you travel because you
need this one proctored. What is kind of a cool thing?
So it's a home test. Yeah, I found it only because I
asked the guy who was like way in the, in the corner.
Really like two of them in the CBS.
When I went there, I almost before closing time at 10:00 and
once you buy it, you schedule the time and there's like times
every seven minutes but the cool thing is it has a little
Bluetooth almost like analyzer. So it's a Bluetooth thing that
you hook up to your phone with an app and it pairs with your
phone and then you do a little test and you drop the little
dots in there and it sends you verified positive or negative
results which was really cool. Cool.
So that I could use those to fly.
So that was kind of a neat thing that proctored exam and I'm just
kind of thinking, you know I think in the future you know
everything now connects with Bluetooth.
So you know people by they knew I u.s. may have one of these
refrigerators that connects with Bluetooth.
I'm sure there's going to be laundry machines that connect
Bluetooth. There's there's like these new
the home homes thermostat things that are connecting out our cell
phones, like everything is smart.
And I think probably the future is going to be something within
our profession. Something more.
I don't have a smart socks and stuff that they do.
But anyway, that was kind of a the whole almost missing my
ability to return but ended up all working out and that's
something, you know, also with working working through things
too, when you, when you feel those emotions like how to work
through them, it kind of takes practice, but you get better
over time, but let me go into coach, I went to Canada, I
haven't been there for two years.
We were doing it all virtual and I have to tell you, Like in
person is like 5 billion times better than virtual.
I know some people. Maybe if you're an introvert, it
might be the same. But I think the camaraderie the
Friendship the the Syrian people, the the connecting all
that stuff makes it makes it so much better in person.
And so and I've been I've been thinking about with like
Podiatry, practice Mastery, people have been asking me like
what are we going to do? You know, I have these master
classes at times, I'm just trying to save right now it's
time. I don't want to give up my
nights and weekends to like do meetings or masterminds or
things like that. But I like about coaches, they
have like three or four. They have four meetings a year,
and I fly somewhere. And I meet with a small group
and we kind of work on our business together.
So I'm thinking that might be the format for Podiatry practice
Mastery actually meeting up with people versus like I think we're
all kind of sick and tired of zoom and these monthly Zoom
things. I think just having a may be an
all day thing. Once a once a quarter would be a
good thing. If you guys are Interested, let
me know I'm looking at considering putting that
together if there's a group that's interested.
But uh, so the main takeaway, so the main takeaway I got
actually, before I left, I was interviewed by this guy named
Chad Madden and he has this program called get breakthrough
and I was kind of going through and I was interviewed by him and
we were chatting and he gave me an idea and I don't know why I
didn't think of it before but this is the idea.
And I've heard of it before I just never did it.
So we during the pandemic we were doing the all these
webinars and we had like 70 or 80 people in our webinars and it
worked well hence I produced that webinar product.
Okay, the product that I just the products, I'm usually
selling on the stuff that I'm producing that people ask for,
okay. So I have this webinar product
where I give all my all of my webinars out to people.
when I give all my webinars out to people, and so I have this
product where I give all my webinars out to people and what
I find is that people So what we did during the pandemic is we
worked on webinars. So what webinars were a method
of getting getting in front of our patients and we were only
only offering it to our current list, okay?
So our current list and we have 60 or 70, 70 people, we got the
doctors on a call on a zoom call and then we recorded it and then
we can give it to patients afterwards and things like that.
That was my initial rendition. But what, what?
Chad recommended he said, Don all you really have to do is
then you just do it in person. Oh, and I had two complaints.
I said one. Well I guess the pandemic is
slowing down so I think we can do it.
But then I'm like what happens if we because our office isn't
big enough. We don't have a huge room to
have a ton of people. He said well, that's even
better. So what you do is you do them
for like 20 people at a time and then, once it's full, you open
up one to another person, another group and he said the
the people that actually make appointments from those is
about, you know, it, they're super, super duper better than
people that Watch a webinar because what you can do is you
can welcome there, you can, you know, do your little talk, the
same presentation that we did. But then at the end you can say,
you know, I'm going to give everyone a whatever my free book
on it and then I'm going to give you an opportunity to make an
appointment, my assistant, if you'd like to write now, you
know, based on what you've seen. So it would it would be a way of
doing targeted marketing. So we could do Google AdWords or
even Facebook ads for our surrounding Community.
Not for our current Patients. But for other people around in,
once you can have a limited seating, right?
So, once again, puts a sign of scarcity, and once it fills up,
you can offer to other people. So I'm planning on using the
same system I used before with calendly, basically, people will
pick the day and only have one day available.
Once that fills up, then I can open up another one and somehow
do some type of a, I'm not sure if it's a bribe or what, but
like making people pay to like reserve there.
Bought and then you refund it or offering them a free book just
to make sure they actually show up for it and then and then have
it in the office. So that's that was the one big
takeaway and he recommended doing it like monthly or even
weekly or something like that. So I'm not exactly sure how it's
gonna work. I'm thinking about doing a doing
a test. So, basically testing doing it
one day live and then doing it another day virtual and see
which one has a better result in getting patients in.
You could also offer it to the current list and then my, my
brained continues to multiply this.
So I think, well, then I could also invite people from our
local shoe store that I can invite people from our for these
Physical Therapy practices. Then I can invite, you know,
even do this at the physical therapy practice do a live
lecture there for their patients and things like that.
So these different types of collaborations, I could send a
letter to the primary care saying that we're doing it in an
inviting them and their patients to it.
So kind of having it as something as a community event.
Italy and get your list of the main two or three things that
people want to come first. That was that one takeaway from
coach and I was able to work on it there.
There's certain thinking techniques called the impact
filter and strategy Circle which are both things you can find if
you just Google strategic coach impact filter and strategy
Circle. These are methods of thinking
through ideas that was a 1-1 idea.
The second idea what I got from I was talking some financial
planners and this is the benefit of being in a mastermind group,
that's not just podiatrist, right?
I think there are Some benefit to being Podiatry specific but I
think there's another benefit to be with other people and the
second idea was a lot of these guys, they do Financial Planning
and they do these things. These things called like an
intro, like talk with people and kind of I was like a new
patient. Visit I guess we would call it
and what they're using is a slide deck and and then they
take these slide decks and then they ask certain questions of
their of their clients and they Actually fill in the slide deck
as they're doing it. And then what they do is
afterwards, they give them a copy of the slide deck because
that slide that has a lot of really, really big value for
them because it shows exactly what's on their mind.
What's working for? Like it's something called Das
conversation. What are the dangers
opportunities in the strengths? So, basically for our patients,
what what's causing them pain? What are they excited about?
And what's going well for them? And you would go into that.
So you have that all documented for them, then you talk about
their condition, how you're going to treat it in a planning,
put all that into a Google doc or Google slides and I'm already
doing that with the slides. And so the idea was then you
would take one slide deck per patient and you would I don't
know somehow put their name or I don't know if it's we might have
to be careful hippo. So I may put in maybe their
medical record number or their phone number that like naming it
that way. And then and then sending it to
their email so they can have access to all those slides and
look at them and kind of look at what we thought, look at the
plan and things like that. So, it might be just a way of
simplifying, what I'm already currently doing.
Because currently, I use the slide deck and then I sent him a
copy of it, but there's nothing. Nothing really personalized in
it. So I kind of like this idea of
personalizing it. Hey, anyway, those are the the
thoughts from strategic coach and from this last course those
are the two main things. I'm going to kind of be working
on now. Anyway, love to know your Pinion
your thoughts on things. Okay, guys, have a good one.