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Welcome to Podiatry Practice 
Mastery, where we're trying to 

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get you to the $1,000,000 mark 
and beyond in your personal 

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production in your Podiatry 
clinic. 

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Want to talk today about how a 
recent patient found me? 

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I had two patients today that 
came in because they found me 

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with my YouTube videos and I had
one patient that Googled my name

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and all she what she said was 
funny. 

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She said put she put in like a 
podiatrist with the best or the 

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most reviews. 
And when she did that, my name 

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came up probably because I was 
in her vicinity. 

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So one thing I want to share 
kind of our little secret for 

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getting online reviews. 
So our practice has about 1000 

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or a little over 1000 and 
everyone else has maybe a couple

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100 reviews. 
So the first thing I'm going to 

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share about that. 
And then the second thing, I'm 

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going to share my my little log 
algorithm for doing YouTube 

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videos. 
And, and yeah, so first thing, 

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how we get reviews. 
We've tried a couple of things, 

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but what works best for us is we
have an automated system that we

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used to use called Swell. 
And so swell after every patient

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comes in, it integrates with 
your medical record and it sends

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them a review request about 5 or
6 in the evening and they give a

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review. 
It's a really easy one step 

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process. 
Hey, did you have a good visit 

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and then would you give us a 
review? 

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That's pretty much it. 
The newer system we have right 

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now is a little more cumbersome 
with Mod Med. 

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It is with Clara and it asks 
first it sends something that 

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says you have a message, so you 
have to put in your date of 

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birth and things like that, 
which makes it that's one 

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difficult step. 
Then when you read the message, 

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it says did you have a good 
experience? 

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And depending if you say yes or 
no, either one, it'll ask for a 

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review. 
So I think that two step adds a 

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little bit more of complexity 
into the system and that's why I

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don't think it's working as 
well. 

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So we are considering switching 
back to swell because the 

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current one, even though it's 
less expensive, who cares how 

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expensive it is if it doesn't 
work as well. 

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So that's the first thing. 
The second thing is how how does

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content work for me? 
So I am not a influencer on 

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YouTube by any means, but I like
to create content to make my 

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life easier and I'd like to make
use the best use of my time in 

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terms of efficiency. 
So the the YouTube videos that 

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have the most traction, I know 
this is obvious, are the oldest 

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ones. 
OK, so the oldest ones, the 

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longer they've been up there, 
the more traction they pull and 

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the more revenue they bring in. 
I used to do kind of ugly 

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ingrown toenail videos. 
I got a little bored after doing

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like 15 or 20 of those. 
So they do produce some revenue,

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but I don't really enjoy doing 
them. 

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The full length version videos, 
which are basically recordings 

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of my patient presentations. 
So if you're not familiar with 

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what a patient presentation is, 
you can go to 

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patientpresentations.com. 
You can kind of learn about how 

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I make patient presentations. 
So basically they're 

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PowerPoints, and I would share 
these PowerPoints on a screen 

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with my little head talking. 
Those are the ones that have the

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most traction because they're 
really, really comprehensive and

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it explains exactly how I treat 
those conditions. 

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So those are the ones that have 
the most traction. 

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What do I do today? 
Well, today basically the issue 

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is I don't have is I don't, I 
don't have like a schedule for 

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recording these longer videos. 
So I do YouTube shorts and I do 

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that in between or during 
patient visits. 

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So I have a cell phone on me. 
I have two phones. 

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So one phone is with my scribe. 
That's that's listening to me. 

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And the other one I use 
something called Sub Magic 

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SUBMAGIC and that automatically 
puts subtitles, but not by me. 

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So what I do is on there you can
upload a video or record a 

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video. 
I record a video on the device, 

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it automatically uploads it to 
the cloud and then my virtual 

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assistant goes in there and puts
subtitles and puts the and it 

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automatically gets some really 
good type of titles and 

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descriptions and things like 
that. 

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And then they post one per day. 
And this is how many patients 

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are coming in now for my YouTube
videos, because I'm consistently

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posting YouTube shorts once a 
day. 

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I think patients their their 
attention span is lower and then

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the then I re can re utilize 
those videos. 

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Then for the best videos for 
your your ads for like your 

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Google ads, your Facebook ads, 
you can re utilize them by 

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putting a call to action at the 
end. 

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So that is not my idea. 
I did steal it from Alex 

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Harmozzi. 
So it's a it's a good idea. 

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And that's kind of what's 
working right now. 

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And that's how I make videos in 
the office. 

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I don't want to always just go 
over the good things. 

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I want to go over some bad 
things today with with the 

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office. 
So the bad thing is I came back 

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from a little like 12 days of 
vacation. 

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And one of the challenges with 
Mod Med is the paperwork. 

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So the, the signing of paperwork
in fax, this is kind of a pain. 

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It's laborious. 
It's not there's not really a 

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lot of efficiency in it. 
And you have to kind of like use

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like a, which one of those pens,
right? 

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You can, it only works on the 
iPads. 

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You have to have a separate 
iPads because I don't do all my 

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work on iPads, separate iPad. 
I, I log in and it always logs 

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me out because although 
otherwise you do everything else

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on the desktop, but you can't 
sign documents on the desktop. 

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So I have to sign them in and 
some documents I have to sign, 

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other documents I have to review
and send to my staff. 

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So it's just a cumbersome 
process. 

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It's not the best feature in my 
opinion. 

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In modved. 
I always like to be clear of 

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like what are the good and the 
bad? 

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And So what I ended up doing 
today is I just the ones that 

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were kind of a pain, I just 
printed out. 

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I printed out, gave it to my 
staff and had them sign. 

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I know some other doctors, they 
have them print everything 

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because the amount of time and 
frustration that it took me was 

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not worth it. 
Same thing with refill requests.

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Refill requests for like 
medication sometimes can be a 

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pain because they're sending me 
these ones to actually fill out.

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So I usually just delete those 
and I put in a new prescription 

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for the patient. 
So that is something that's a 

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challenge. 
Another challenge today was a 

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patient asked for a refund for 
six sessions of Shockwave. 

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And I don't usually have this 
that much. 

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I had AI called them. 
I didn't get a chance to talk to

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them, but their thought was they
saw three other specialists for 

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their sesmoid pain and I don't 
know if it got better. 

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That's what I want to ask them 
and they're there. 

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They said, well, you shouldn't 
use shockwave or shockwave 

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doesn't work on sesmoiditis. 
Now I find it does work on 

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sesmoiditis. 
Maybe in her case it didn't. 

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And you know, I'd like to know 
what you guys would do. 

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I, I, I may just because I don't
like headaches, I may just 

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refund it. 
I may refund a part of it, I may

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not refund anything really. 
I just want to see if she got 

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better and and kind of see what 
was going on and I'd like to see

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who said that shockwave doesn't 
work for sesamoiditis. 

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That's what I'd like to know. 
Most likely would be someone 

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that does not do shockwave 
therapy. 

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That's another bad thing for the
day. 

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Another bad thing. 
A patient came in and asked for 

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a refund of her orthotics. 
So she had shockwave for her 

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foot pain, for her Achilles 
pain. 

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She is totally better but she 
still has pain. 

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Now to her actually she's not 
paying. 

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She just can't wear her 
orthotics. 

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And So what I did with her is I 
actually sent them back to the 

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lab to have them redo because I 
think the arch was just in the 

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wrong spot for this patient and 
this is something I may refund 

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her. 
So I tend to refund if they ask 

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minus the lab fee for orthotics.
I don't have a ton of refunds, 

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maybe one or two a year. 
So really I'm OK with refunding 

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it because she got better and 
she also did 6 sessions of 

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Shockwave. 
That was another kind of a 

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negative thing. 
Another last negative thing was 

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AI had a lot of my first day 
back, I had many routine 

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patients. 
I'm like what the heck is going 

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on with all these routine 
patients? 

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I didn't understand why because 
it's not my routine day. 

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We ended up looking into it and 
we have a new virtual assistant 

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making appointments for us. 
So they are just answering 

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questions and then just fitting 
them in. 

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But I guess they didn't know or 
they didn't get the memo or they

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forgot. 
For routine appointments, 

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they're not supposed to do them 
otherwise at any time except a 

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Friday morning. 
So this is kind of a challenge, 

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frustrating thing. 
But I didn't know the answer to 

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that. 
And so I asked my staff to look 

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it up and they said, oh, it was 
the virtual virtual Podiatry 

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assistant and they put them in 
the wrong place. 

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OK, so that was the kind of the 
good, the bad and the ugly for 

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the for the day. 
OK, in terms of patients, once 

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again, because of the routine, 
it didn't make the day too 

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great. 
So let me go into this. 

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So first deation was a least 
LVPLVP, least valuable patient 

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was a routine patient. 
Next patient was a 52 year old 

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man with Kanthordin. 
I did a wart. 

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Now this was a a couple of 
things I wanted to talk about 

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our add-ons for office visits. 
So when you change the the 

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course of treatment, you can add
an an office visit. 

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So this one since I added a 
Mikkelmod, he had done 4 

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sessions of Kanthridin was not 
seeing much progress. 

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We added a Mikkelmod to that I I
think that condones for an 

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office visit. 
But I also talked to him once 

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again about Swift. 
So I think in his case he 

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already did 4 treatments like 
once every 3 or 4 weeks and so 

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he may have been better off if 
he did swift because it may be 

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gone by now. 
So I did remind him of that but 

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he didn't he wasn't ready to go 
to that yet. 

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Next was a 76 year old male who 
had this was a newer patient so 

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we did a diabetic foot exam and 
we did nail care for him. 

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So this wasn't because of the 
the Podiatry assistant 

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scheduling. 
Next was a patient with a 64 

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year old female with bilateral 
IPJ hallux ulcers. 

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Debrided those going to see her 
back in about 6 weeks. 

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She these are chronic ulcers 
that just really almost never 

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heal. 
I think she really needs some 

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work on the 1st MPJ to help the 
the bunion slash hallux lumitus 

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in that area that she has. 
Next was a 40 year old man with 

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a follow up for peroneal 
tendonitis. 

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This is a good patient. 
He's a young man, he was in a 

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Cam boot, took some meloxicam 
foam rolling. 

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He's 100% better so not so much 
LVP I call LVP is basically 

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level 2 visits which very rare. 
So he was like a just a follow 

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up next was a 79 year old female
had a poor keratoma or IPK on 

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the 3rd digit hammer toe with a 
treated with a Crest Crest pad 

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and new peroneal tendon pain. 
So she did. 

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I gave her a physical therapy 
prescription so she had the 

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office visit that lesion 
destruction for that and I'll be

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seeing her back in in after the 
PT if her foot pain doesn't go 

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away. 
Next was a 31 year old for an 

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orthotic follow up. 
She's doing much better. 

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She had some Achilles tendonitis
that's feeling better for she is

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APA and so I think she might 
need a little bit more shockwave

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but she can't afford it right 
now. 

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She may do that in the future. 
The next patient was a fifth 

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toe. 
She has pain in the lateral 5th 

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digit and we ended up doing a 
actually the medial 5th digit 

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and we'd end up doing a 
matrixectomy on the 5th toe. 

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I don't do many 5th toe matrixes
but I I I originally thought it 

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was due to her tighter shoes. 
She said she's tried wider 

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shoes. 
I somewhat wonder because 

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there's very few reasons we do 
these but we did a matrix for 

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her. 
Unless you're back in three 

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weeks. 
Next was a nail care patient. 

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Next was a 85 year old female. 
This is the one I've been 

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seeing. 
She's on 6 of 6 of shockwave for

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the mid. 
Really big mid foot arthritis. 

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Now last visit I did a sinus 
tarsi injection and it made most

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of her foot pain go away. 
So I wonder if the midfoot pain 

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really isn't the isn't the 
culprit and it's more the sinus 

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tarsi or the subtalar joint 
pain. 

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And I don't mind doing cortisone
in a different place in my doing

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shockwave. 
I think it that's fine. 

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But then again, I'm just she's 
not a good surgical candidate. 

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She's got this huge dorsal spur 
on the midfoot that I I thought 

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it was like bone marrow oedema 
from that. 

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But really if the cortisone 
helped her, I just going to 

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she's 8080 some. 
So I just see her back as needed

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for cortisone. 
Next was a fungus follow up 

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where I did a booster dose. 
So those are always easy 

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follow-ups. 
Next was a 42 year old female 

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for an orthotic. 
This was that redo that I had to

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do. 
Next was a 64 year old female 

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for right Achilles follow up. 
She wasn't really able to do 

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anything that I recommended and 
these ones are kind of 

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frustrating. 
So what I, what I tend to do now

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is since she didn't do what I 
recommended, I told her again to

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do it. 
I gave her meloxicam, I gave her

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foam rolling. 
She already has a night splint, 

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talked about the morning 
stretch, talked about shoes that

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UFOs, which she didn't get. 
And I'd said, well, why don't 

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you just give me a call if you 
want either physical therapy or 

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if you want to do shockwave. 
Though I think really shockwave 

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would be the best thing for her.
But I find patients that don't 

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want to do anything, I, I tend 
not to see them back. 

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I tend not to make follow-ups 
for them because they're not 

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really wanting what what I think
would help them to get better. 

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So this one I just kind of left 
it open-ended for her versus 

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like what seeing them back at a 
certain time and then kind of 

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trying to talk them or you know,
educate them into doing what 

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would help them get better. 
Next was a 55 year old man. 

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He had bilateral tineopedis, 
bilateral fungus. 

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So he did the fungus kit and 
LFTS and he also had a mild 

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haglunds on the right, which 
wasn't painful for him and I'm 

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going to see him back in three 
months after that. 

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00:13:28,400 --> 00:13:32,880
Next was a 78 year old man with 
an ulcer of the IPJ hallux, kind

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of a a fissure that he has going
on there due to a a previous 

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first MPGA fusion. 
So he has a fissure at the 

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distal tip because of the the 
way it was fused and it's just 

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not healing. 
He's been using collagen using a

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lot of things I recommended like
a carbon fiber inlay. 

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I recommended a rocker bottom 
shoe. 

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I've recommended an ortho wedge,
orthoed shoe. 

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So and I recommended him go to 
the wound center, but but this 

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guy didn't want to go to the to 
the wound center. 

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There was another ulcer as well 
of another patient with an IPJ 

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and he did go to the wound 
center. 

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I try to send as many wounds 
just because I don't do a lot of

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wounds as you if you're 
listening to this anytime you 

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realize. 
And so I try to have them go to 

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the wound center. 
I just think they'll get better 

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faster there. 
And so that one I sent to the 

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wound center. 
I did add an office visit even 

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though I've been riding the 
ulcer for a while because I 

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think it's appropriate 
considering that because of the 

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medical decision making. 
The next patient was a 76 year 

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old for right hallux. 
Limitis recommended the fiber, 

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00:14:34,760 --> 00:14:38,000
carbon fiber insert anatomic 
shoe and possible fusion. 

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00:14:38,720 --> 00:14:42,680
And then the next was a 65 year 
old man within that ulcer, 

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00:14:44,600 --> 00:14:48,000
another ulcer. 
Next was a 75 year old female 

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00:14:48,000 --> 00:14:50,760
for a fracture. 
Follow up for the hallux, it's 

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00:14:50,760 --> 00:14:52,440
much better. 
Got X-rays. 

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00:14:52,720 --> 00:14:55,280
That's the least valuable 
patient because all I got was 

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00:14:55,280 --> 00:14:57,000
the X-ray. 
I did not even do an office 

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00:14:57,000 --> 00:15:01,040
visit because it was a fracture.
Follow up next was a 55 year old

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00:15:01,040 --> 00:15:03,360
for left Achilles. 
So this is number 2 out of 6. 

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00:15:04,000 --> 00:15:07,680
And then next was a 50 year old 
man with Lex left hallux Limitis

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00:15:08,520 --> 00:15:12,080
only had pain when he was like 
kind of down on like kind of 

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00:15:12,480 --> 00:15:14,760
doing like a forward lunge and 
putting his weight on there. 

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00:15:15,400 --> 00:15:17,520
But I explained it was more for 
functional hallux Limitis. 

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00:15:17,520 --> 00:15:21,120
So I talked to him about that. 
So that was the day once again, 

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if you guys have any other 
thoughts, shoot me an e-mail. 

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I would like to hear from people
kind of what's working for your 

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practice. 
I'll be happy to share it here. 

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Any other things that are 
working? 

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OK Don at Podiatry practice 
mastery.com. 

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OK, thanks.
