I got until to hear, welcome to the Podiatry management minute
episode number 26. So one talk today about shock
and awe before the visit. So the idea of this actually
came from reading some, Dan Kennedy work, he talks about
marketing and things like that. And Dan has this idea of a shock
and, ah, package. And that's why I have this
little kid here with this is eyes wide open.
And what I, what I find here with this is that when we are
meeting our patients and we're meeting them specifically.
Our first time, I find the best ones are the ones that are
knowledgeable about, both me and the practice.
And one of the easiest ways of doing that is having them look
at something before. So let me give an example.
If a patient comes in and they, let's say, they go to Google
reviews and you have tons of reviews and they read all those
reviews then what they'll do is they'll come in and say, wow,
you have a lot of reviews and then we into a builds trust.
If they go and they see you on YouTube and they watch a lot of
your videos and They come in and see you for that condition.
They're going to be amazed and they are going to be wowed.
Well, there's a way you can orchestrate that, and I'm going
to put a little link underneath this video.
It's my new patient like a welcome packet, I call it and
it's I call it, it's called a shock.
And I'll basically it's a PDF that I send to patients before
they come in and it has a whole bunch of Google reviews and it
has a whole bunch of information about the practice about me
about things like that. So that is a way you can kind of
all your patients before they come in.
Verses on them once they're in. So it's a lot easier to give
them a good experience. Now what would be something,
very easy that you can do, you know, instead of when you're
getting someone to come in the office, so I need you, I need
you to do all these things. I need you to fill out this
paperwork and tell me everything that's wrong with you, do all
this other stuff and you're not really doing everything for
them. But what you could do is you
could say, Hey, you know, here's all the paperwork, but if you
while you're waiting, you're week or two to come in, here's a
couple of links for some patient resources that you can learn
about your condition before you come into the office, you can
kind of wow them and you Can have a little intro video of
yourself talking to your patients and it really helps
that relationship before they come in the office to see you.
So love to know what's working for you in terms of on your
patients, before they come into the office, I'd like to know,
does anyone do any of that books that give away things that are
working really well for them? Please let me know if there's a
link underneath it or you.