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I got until to hear, welcome to 
the Podiatry management minute 

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episode number 26. 
So one talk today about shock 

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and awe before the visit. 
So the idea of this actually 

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came from reading some, Dan 
Kennedy work, he talks about 

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marketing and things like that. 
And Dan has this idea of a shock

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and, ah, package. 
And that's why I have this 

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little kid here with this is 
eyes wide open. 

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And what I, what I find here 
with this is that when we are 

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meeting our patients and we're 
meeting them specifically. 

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Our first time, I find the best 
ones are the ones that are 

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knowledgeable about, both me and
the practice. 

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And one of the easiest ways of 
doing that is having them look 

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at something before. 
So let me give an example. 

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If a patient comes in and they, 
let's say, they go to Google 

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reviews and you have tons of 
reviews and they read all those 

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reviews then what they'll do is 
they'll come in and say, wow, 

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you have a lot of reviews and 
then we into a builds trust. 

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If they go and they see you on 
YouTube and they watch a lot of 

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your videos and They come in and
see you for that condition. 

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They're going to be amazed and 
they are going to be wowed. 

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Well, there's a way you can 
orchestrate that, and I'm going 

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to put a little link underneath 
this video. 

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It's my new patient like a 
welcome packet, I call it and 

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it's I call it, it's called a 
shock. 

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And I'll basically it's a PDF 
that I send to patients before 

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they come in and it has a whole 
bunch of Google reviews and it 

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has a whole bunch of information
about the practice about me 

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about things like that. 
So that is a way you can kind of

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all your patients before they 
come in. 

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Verses on them once they're in. 
So it's a lot easier to give 

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them a good experience. 
Now what would be something, 

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very easy that you can do, you 
know, instead of when you're 

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getting someone to come in the 
office, so I need you, I need 

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you to do all these things. 
I need you to fill out this 

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paperwork and tell me everything
that's wrong with you, do all 

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this other stuff and you're not 
really doing everything for 

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them. 
But what you could do is you 

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could say, Hey, you know, here's
all the paperwork, but if you 

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while you're waiting, you're 
week or two to come in, here's a

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couple of links for some patient
resources that you can learn 

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about your condition before you 
come into the office, you can 

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kind of wow them and you Can 
have a little intro video of 

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yourself talking to your 
patients and it really helps 

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that relationship before they 
come in the office to see you. 

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So love to know what's working 
for you in terms of on your 

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patients, before they come into 
the office, I'd like to know, 

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does anyone do any of that books
that give away things that are 

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working really well for them? 
Please let me know if there's a 

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link underneath it or you.