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Hey guys, welcome to Podiatry. 
Practice Mastery Don here. 

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What I'm going to go over today,
are a few things that I've kind 

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of learned in played around with
this week. 

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So let me just kind of open up 
my slides here, and get here and

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show you. 
So I'm going to go over a tech 

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list. 
As we've been going through this

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Tech list for the it seems like 
forever. 

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I'm going to talk a little bit 
about how I use Google Slides 

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will talk about this combo. 
I have here, email blog and 

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YouTube writing copy which is 
copywriting Kind of more 

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insights from this book. 
I did an interview with stormy 

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and started a Podiatry practice 
Mastery, kind of a mastermind 

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asynchronous via what's up and 
started. 

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Helping others using patient 
presentations, which is kind of 

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new as well. 
And then we talked about some 

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things that didn't work are 
these these boundary things here

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kind of for a virtual 
Mastermind, which kind of bugs 

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me on the weekend. 
I don't like to do anything on 

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the weekend, so I learn Set up 
better boundaries for that and 

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then Facebook ads. 
I learned that there was 

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something I didn't know and I'll
talk more about it next week. 

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So let's get right into it. 
This is something I learned 

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recently. 
I was doing something with Paul,

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right? 
And he had this, these questions

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here and if you can read these, 
but basically, it says, have you

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been seen by another? 
We can see a podiatrist before, 

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is he? 
If yes, is there not anything 

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you weren't happy about what 
aspects were you most happy? 

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And what are the two things you 
would like to achieve by today's

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treatment? 
And why is it important that you

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get rid of the injury as? 
In as possible. 

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I like this idea. 
This was the, my favorite part 

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of his patient intake form, and 
I included this in my new 

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patient presentation. 
So this is a, my, what I do with

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new patients, when they come in.
If you look up here under my 

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patient, presentation Tab, and 
you can see here, welcome to 

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central Massachusetts Podiatry. 
One of my slides on there is 

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this, it's the first questions. 
Like, how did you hear about us?

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Have you seen another provider, 
anything? 

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You're not happy about what your
most happy about, and what are 

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the two main things you'd like 
to? 

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Accomplished by the end of 
today's visits. 

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And why is it important that we 
get of it? 

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Get rid of it as soon as 
possible. 

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I think these are some power 
questions that when we go 

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through them with our patients 
during this new patient 

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interaction, it helps to 
solidify kind of what we're 

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doing. 
So, this isn't the way I kind of

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always think about things. 
I like to take something that's 

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working for someone else, and I 
include it in here. 

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Another thing that I included, 
let me just pull this up here to

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show you guys. 
If you can see here, this is, 

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these are the actual slides that
I go through. 

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I pull them up with patients, 
welcome to Central Mass 

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Podiatry. 
I show them a little bit about 

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my family, a little bit about 
the other doctors here, my 

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welcome packet. 
And I say, I'm going to send you

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a copy board certification stuff
to build confidence. 

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My commitment to them. 
This is the I learned this from 

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Patty. 
So my question to you. 

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And then your commitment to me 
in the key here is referred to 

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Other people have comparable 
quality and given online 

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reviews. 
So that's the key for this. 

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This, this thing that I use want
to talk a little bit about I was

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asked to do a talk recently 
about DME and these are some 

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commonly used, prefab, afo 
categories, you might want to 

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consider and on in office 
dispensing on day, 20, of the 30

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day, practice blueprint. 
You can find more about all of 

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the, in offices, fencing stuff 
that I, that I use, I don't know

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if I don't use all of The stuff.
But I use a lot of these and 

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kind of when you can use them, 
one thing to be aware of. 

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If you're doing these in there 
on Medicare, A lot of times are 

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same and similar to have to be 
careful. 

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What you're getting patients. 
Are you have to determine? 

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Is it better for me to do a an 
ankle brace? 

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Or is it better for me to do an 
afo if they're really going to 

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need a custom afo? 
It's better to do that because 

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they'll be they'll knock. 
It's not going to be accepted if

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it's for the same diagnosis. 
Like for example, posterior 

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tibial, tendon dysfunction. 
It's better to do a custom afo 

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than it is to do. 
An on custom ankle brace. 

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Because there's a five-year 
window. 

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Now, another thing I put here is
some salmon, similar wording. 

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So this is something that's key 
for you. 

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That if you deal with this, this
is from my medical record and I 

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do have all of my documentation 
in within the 30-day practice 

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blueprint, if you guys want 
those, the patient was evaluated

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today for, you know, plantar 
fasciitis for poster to be 

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attend this function, and it was
the medical necessity area. 

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For let's say a custom afo do 
two tendons, As function, this 

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condition is new and unrelated 
to the previous plantar 

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fasciitis for Achilles 
tendinitis where they were 

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treated with a cam boot. 
So that's the way you get around

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using the same durable medical 
equipment thing on for a 

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different diagnosis. 
Here's an example that I got 

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from John Moore from Jonathan 
more. 

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He talked about this this is 
anticipating same or similar 

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denial. 
Patient received pneumatic and 

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pneumatic Walker on. 15 for a 
stress fracture of the right 

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second met, he now is a painful 
ankle and the right secondary 

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due to Chronic Osteo OCD first 
diagnosed a year ago, and 

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confirmed by MRI The Joint 
requires a stabilization. 

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The patient. 
Now requires a custom afo to 

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stabilize for six months due to 
his atrophic skin and ischemia. 

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So that's kind of a way to write
it and you document in your 

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chart, okay. 
The other thing we're going to 

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talk about is my interview with 
this guy stormy Andrew. 

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So you can watch that this will 
be coming out shortly. 

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If you want to watch the video, 
it'll be on the YouTube, so 

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please subscribe there. 
Let me show you how I do. 

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My patient newsletter, I use 
something called kajabi and 

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basically this is a way I can 
send out newsletters. 

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And so the it's got 
extraordinarily better. 

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Now that someone else is doing 
this patient newsletter, it 

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pulls in their first name. 
So video newsletter for March, 

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20, 20, skip the emergency room 
or urgent, care for a loved one.

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That twist your ankle Antonio or
any foot related emergency, we 

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have same-day appointments 
because we have another new 

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doctor here, trying to fill him 
up and this newsletter where to 

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talk about circulation studies 
and our will replay of our 

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webinars. 
We talk about all this stuff if 

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they want to watch the video, 
it's big from click here, here's

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our beautiful faces, and here's 
a couple of things from the 

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video. 
So basically, this is a portion 

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from my partner dr. 
Feldman a new baby picture here 

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from dr. 
Kelmer watch the video. 

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And this is an ad that we used 
in another publication. 

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Called Community Advocates. 
We're including the same ad. 

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We're putting a newspapers here 
as well. 

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Okay, where does this go too? 
Well, this goes, it clicks. 

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It used to go to YouTube. 
Now, my YouTube views were 

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higher when I click there. 
Now, it goes to this newsletter.

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Now, my only drawback is it has 
to have this big image here and 

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when you have the image, the 
video is right here. 

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So people may not know to click 
this to watch it, okay? 

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I think that's the big down when
they when they goes to YouTube 

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in order to click the They don't
know what it's like this and it 

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has basically a replay of that. 
But this what this does is it 

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increases keyword search on our 
website under our blog section, 

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okay. 
And they would click it here. 

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What I used to do is I used to 
have it. 

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Go directly to my YouTube right 
here and this is the YouTube for

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that. 
Same newsletter that we recorded

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in some of the slides were 
included in that. 

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Patient newsletter. 
Okay, so this is, this is where 

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it goes on YouTube, a couple of 
other things. 

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Things that I've been working on
one is this right? 

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Reading this book on how to 
write copy that sells. 

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Sorry, but this is and we have 
the links here to the webinar, 

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why do I need a circulation 
study? 

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And then Zeba shoes which is a 
shoe that I was recommending. 

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Okay, how to write copy? 
That sells. 

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Is this this recent book that 
I'm reading right here? 

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It's it's helpful. 
If you want to learn here are my

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notes with in my notebook, that 
I use. 

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And the Big Ideas here within 
this is, I'm really wanting to 

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learn how to write emails better
and how to name things better. 

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So people look at them more. 
So I find that the better your 

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headline is, the more people are
going to read your stuff. 

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So, I have headlines emails, 
bullet points in the Triad of 

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irresistible offers. 
I as I'm reading or listening. 

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I'm taking notes. 
So, this is, this is the way I 

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kind of learn and everything. 
You're within my business 

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notebook here stormy, here's his
website. 

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Some more information about him.
If you want to be interested in 

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learning more, you can listen to
the podcast. 

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And then finally, this is that, 
that welcome thing. 

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This welcome presentation. 
Anyway, that's what we got for 

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this week within the Podiatry, 
practice Mastery weekly update. 

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Please, if you haven't joined 
the 3D to practice. 

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Blueprint, some of these 
resources are in there, listen 

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to the interview with stormy. 
I forgot to mention a few 

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things, guys, I did start this 
Podiatry, practice Mastery 

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Mastermind and we're doing it 
via WhatsApp. 

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It's not really taken off yet. 
So I'm trying this out to see 

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what it's like, we're chatting, 
sharing ideas, but what I like 

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about it is, it's asynchronous. 
So we don't need actual time to 

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Other every week we can just 
share what's working for us. 

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I started helping a few others 
using patient presentations. 

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What I found is that it works 
really well for me all these 

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presentations, but I need some 
other people to try it. 

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So I offered it to those that 
had shown more interested in my 

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stuff within Podiatry, practice,
measure, and have two people 

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that I'm kind of working through
for them to actually use it. 

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So I want to see if it's not 
just a good idea in my head 

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whether other people like it as 
well. 

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Also this boundary thing I 
talked about when it shows up on

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WhatsApp I look at other things 
on WhatsApp as well. 

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So I'm trying to avoid it on the
Weekend. 

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I just want to kind of build up 
and and then, Facebook ads, I'm 

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going to talk more about it. 
I, someone showed me how to do 

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and look at other people's 
Facebook ads will show you guys 

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that next week it's via meta. 
So, you can just basically look,

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I'm can I address you can see 
other people's ads how much 

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they're spending on them and 
kind of what it's working on. 

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So we'll go over more of that 
next week. 

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Okay?