Hey guys, welcome to Podiatry. Practice Mastery Don here.
What I'm going to go over today, are a few things that I've kind
of learned in played around with this week.
So let me just kind of open up my slides here, and get here and
show you. So I'm going to go over a tech
list. As we've been going through this
Tech list for the it seems like forever.
I'm going to talk a little bit about how I use Google Slides
will talk about this combo. I have here, email blog and
YouTube writing copy which is copywriting Kind of more
insights from this book. I did an interview with stormy
and started a Podiatry practice Mastery, kind of a mastermind
asynchronous via what's up and started.
Helping others using patient presentations, which is kind of
new as well. And then we talked about some
things that didn't work are these these boundary things here
kind of for a virtual Mastermind, which kind of bugs
me on the weekend. I don't like to do anything on
the weekend, so I learn Set up better boundaries for that and
then Facebook ads. I learned that there was
something I didn't know and I'll talk more about it next week.
So let's get right into it. This is something I learned
recently. I was doing something with Paul,
right? And he had this, these questions
here and if you can read these, but basically, it says, have you
been seen by another? We can see a podiatrist before,
is he? If yes, is there not anything
you weren't happy about what aspects were you most happy?
And what are the two things you would like to achieve by today's
treatment? And why is it important that you
get rid of the injury as? In as possible.
I like this idea. This was the, my favorite part
of his patient intake form, and I included this in my new
patient presentation. So this is a, my, what I do with
new patients, when they come in. If you look up here under my
patient, presentation Tab, and you can see here, welcome to
central Massachusetts Podiatry. One of my slides on there is
this, it's the first questions. Like, how did you hear about us?
Have you seen another provider, anything?
You're not happy about what your most happy about, and what are
the two main things you'd like to?
Accomplished by the end of today's visits.
And why is it important that we get of it?
Get rid of it as soon as possible.
I think these are some power questions that when we go
through them with our patients during this new patient
interaction, it helps to solidify kind of what we're
doing. So, this isn't the way I kind of
always think about things. I like to take something that's
working for someone else, and I include it in here.
Another thing that I included, let me just pull this up here to
show you guys. If you can see here, this is,
these are the actual slides that I go through.
I pull them up with patients, welcome to Central Mass
Podiatry. I show them a little bit about
my family, a little bit about the other doctors here, my
welcome packet. And I say, I'm going to send you
a copy board certification stuff to build confidence.
My commitment to them. This is the I learned this from
Patty. So my question to you.
And then your commitment to me in the key here is referred to
Other people have comparable quality and given online
reviews. So that's the key for this.
This, this thing that I use want to talk a little bit about I was
asked to do a talk recently about DME and these are some
commonly used, prefab, afo categories, you might want to
consider and on in office dispensing on day, 20, of the 30
day, practice blueprint. You can find more about all of
the, in offices, fencing stuff that I, that I use, I don't know
if I don't use all of The stuff. But I use a lot of these and
kind of when you can use them, one thing to be aware of.
If you're doing these in there on Medicare, A lot of times are
same and similar to have to be careful.
What you're getting patients. Are you have to determine?
Is it better for me to do a an ankle brace?
Or is it better for me to do an afo if they're really going to
need a custom afo? It's better to do that because
they'll be they'll knock. It's not going to be accepted if
it's for the same diagnosis. Like for example, posterior
tibial, tendon dysfunction. It's better to do a custom afo
than it is to do. An on custom ankle brace.
Because there's a five-year window.
Now, another thing I put here is some salmon, similar wording.
So this is something that's key for you.
That if you deal with this, this is from my medical record and I
do have all of my documentation in within the 30-day practice
blueprint, if you guys want those, the patient was evaluated
today for, you know, plantar fasciitis for poster to be
attend this function, and it was the medical necessity area.
For let's say a custom afo do two tendons, As function, this
condition is new and unrelated to the previous plantar
fasciitis for Achilles tendinitis where they were
treated with a cam boot. So that's the way you get around
using the same durable medical equipment thing on for a
different diagnosis. Here's an example that I got
from John Moore from Jonathan more.
He talked about this this is anticipating same or similar
denial. Patient received pneumatic and
pneumatic Walker on. 15 for a stress fracture of the right
second met, he now is a painful ankle and the right secondary
due to Chronic Osteo OCD first diagnosed a year ago, and
confirmed by MRI The Joint requires a stabilization.
The patient. Now requires a custom afo to
stabilize for six months due to his atrophic skin and ischemia.
So that's kind of a way to write it and you document in your
chart, okay. The other thing we're going to
talk about is my interview with this guy stormy Andrew.
So you can watch that this will be coming out shortly.
If you want to watch the video, it'll be on the YouTube, so
please subscribe there. Let me show you how I do.
My patient newsletter, I use something called kajabi and
basically this is a way I can send out newsletters.
And so the it's got extraordinarily better.
Now that someone else is doing this patient newsletter, it
pulls in their first name. So video newsletter for March,
20, 20, skip the emergency room or urgent, care for a loved one.
That twist your ankle Antonio or any foot related emergency, we
have same-day appointments because we have another new
doctor here, trying to fill him up and this newsletter where to
talk about circulation studies and our will replay of our
webinars. We talk about all this stuff if
they want to watch the video, it's big from click here, here's
our beautiful faces, and here's a couple of things from the
video. So basically, this is a portion
from my partner dr. Feldman a new baby picture here
from dr. Kelmer watch the video.
And this is an ad that we used in another publication.
Called Community Advocates. We're including the same ad.
We're putting a newspapers here as well.
Okay, where does this go too? Well, this goes, it clicks.
It used to go to YouTube. Now, my YouTube views were
higher when I click there. Now, it goes to this newsletter.
Now, my only drawback is it has to have this big image here and
when you have the image, the video is right here.
So people may not know to click this to watch it, okay?
I think that's the big down when they when they goes to YouTube
in order to click the They don't know what it's like this and it
has basically a replay of that. But this what this does is it
increases keyword search on our website under our blog section,
okay. And they would click it here.
What I used to do is I used to have it.
Go directly to my YouTube right here and this is the YouTube for
that. Same newsletter that we recorded
in some of the slides were included in that.
Patient newsletter. Okay, so this is, this is where
it goes on YouTube, a couple of other things.
Things that I've been working on one is this right?
Reading this book on how to write copy that sells.
Sorry, but this is and we have the links here to the webinar,
why do I need a circulation study?
And then Zeba shoes which is a shoe that I was recommending.
Okay, how to write copy? That sells.
Is this this recent book that I'm reading right here?
It's it's helpful. If you want to learn here are my
notes with in my notebook, that I use.
And the Big Ideas here within this is, I'm really wanting to
learn how to write emails better and how to name things better.
So people look at them more. So I find that the better your
headline is, the more people are going to read your stuff.
So, I have headlines emails, bullet points in the Triad of
irresistible offers. I as I'm reading or listening.
I'm taking notes. So, this is, this is the way I
kind of learn and everything. You're within my business
notebook here stormy, here's his website.
Some more information about him. If you want to be interested in
learning more, you can listen to the podcast.
And then finally, this is that, that welcome thing.
This welcome presentation. Anyway, that's what we got for
this week within the Podiatry, practice Mastery weekly update.
Please, if you haven't joined the 3D to practice.
Blueprint, some of these resources are in there, listen
to the interview with stormy. I forgot to mention a few
things, guys, I did start this Podiatry, practice Mastery
Mastermind and we're doing it via WhatsApp.
It's not really taken off yet. So I'm trying this out to see
what it's like, we're chatting, sharing ideas, but what I like
about it is, it's asynchronous. So we don't need actual time to
Other every week we can just share what's working for us.
I started helping a few others using patient presentations.
What I found is that it works really well for me all these
presentations, but I need some other people to try it.
So I offered it to those that had shown more interested in my
stuff within Podiatry, practice, measure, and have two people
that I'm kind of working through for them to actually use it.
So I want to see if it's not just a good idea in my head
whether other people like it as well.
Also this boundary thing I talked about when it shows up on
WhatsApp I look at other things on WhatsApp as well.
So I'm trying to avoid it on the Weekend.
I just want to kind of build up and and then, Facebook ads, I'm
going to talk more about it. I, someone showed me how to do
and look at other people's Facebook ads will show you guys
that next week it's via meta. So, you can just basically look,
I'm can I address you can see other people's ads how much
they're spending on them and kind of what it's working on.
So we'll go over more of that next week.
Okay?