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They told us to work hard, speak
up and smile on Zoom, but 

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somehow the wrong people still 
get promoted. 

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Because in today's workplace, 
it's not about what you do, it's

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also about how you're perceived.
Because you can be great and 

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amazing and perfect and also 
invisible at the same time. 

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We're sitting with Lorraine and 
we're talking about the one word

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that makes people 93% more 
likely to say yes. 

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The unconscious Zoom habits that
are silently ruining your 

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credibility and how to play the 
game without looking like a suck

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up. 
Whether you're early in your 

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career or leading A-Team, today 
we'll talk about the blueprint 

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of becoming magnetic. 
By the end of this episode, you 

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won't just know how to fix your 
body language or speak with more

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confidence. 
You'll walk away with Lorraine's

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exact steps for building 
executive presence and showing 

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up like a leader, no matter your
title. 

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I'm Cherie. 
I'm Jean. 

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I'm Lorraine. 
And we're the Tiger sisters. 

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Hey friends, it's Sheree and 
Jean from Tiger Sisters. 

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We need your help. 
We just dropped our very first 

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audience survey and it's 
actually really important to us.

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Why? 
Because we want to create the 

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best content for you and 
learning more about you helps us

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to do that. 
It takes less than 5 minutes to 

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fill out and as a thank you, 
we're giving away $100.00 gift 

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card at the end of the season to
1 listener who fills out the 

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survey. 
The link is in the video 

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description, please fill it out.
Thank you for being a part of 

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this with us. 
Tiger Sisters is just getting we

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started. 
Welcome to Tiger Sisters Podcast

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where we talk about money, power
and love. 

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Today we're talking to Lorraine 
Kaylee, LinkedIn top voice and 

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author of Unforgettable 
Presence. 

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We're breaking down the unspoken
rules of the workplace on how to

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get seen, heard, and promoted. 
Welcome to the Tiger Sisters 

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podcast, Lorraine. 
Thank you so much for having me.

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I'm really. 
Excited to be here. 

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We're so excited that you're 
here it. 

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Happened. 
Yay. 

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Could you please introduce 
yourself to the audience in your

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own words? 
Of course. 

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Well, I'm Lorraine. 
I spent the first decade of my 

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career leading editorial teams 
at various tech companies, most 

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notably at LinkedIn, where I met
you, Cherie. 

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And now I am a keynote speaker, 
course creator and author, as 

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you mentioned, and also a 
content creator. 

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Yay. 
So excited I get to dive right 

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in. 
Yeah, same here. 

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OK, Lorraine, in your book you 
say that first impressions form 

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in as little as 110th of a 
second. 

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So what are people getting wrong
in that 110th of a second? 

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A lot of people are not thinking
about the non verbal. 

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I think when we are about to 
meet someone, we think about our

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introduction. 
We know what we want to say. 

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We're not thinking about what 
our body is saying. 

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So for example, there's the 
obvious things like you need to 

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have good posture, you want to 
make eye contact, not have the 

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dead fish handshake, right? 
So have a solid handshake. 

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And then there's other things as
well that we don't think about. 

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So let's say I am doing a job 
interview, right? 

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And Sheree, you're going to 
interview me. 

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You come out of your office to 
meet me and I'm on my cell 

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phone. 
That small moment even that 

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takes me to look up, right? 
Like you're already informing an

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impression, right? 
I'm I'm looking distracted or 

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phones signal distraction 
usually. 

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So something as simple as that 
could also be negatively 

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impacting our impression, even 
like before we've actually said 

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anything. 
And there's other examples too, 

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where perhaps we're on a video 
call, and I don't know if this 

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has happened to you, but I will 
get on a call with someone and 

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they will be like, oh, just one 
second. 

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I just have to like send off 
this message really quick. 

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I mean, that's a little bit 
longer than 110th of a second, 

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but that's still setting up the 
call. 

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Not on the best footing. 
I don't have a good impression. 

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I don't have a good feeling. 
The initial reaction is, oh, 

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you're not paying attention to 
me. 

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Like you're not really present. 
Yeah, that actually reminds me, 

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I think first impressions, 
obviously in the professional 

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setting, how you show up, how 
you bring yourself like what 

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you're doing, the distraction 
part. 

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But I also remember listening to
a podcast and is talking about 

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first impressions in a romantic 
setting and apparently on dates,

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Like if your person who you're 
going on date with goes to the 

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bathroom, you're not supposed to
look at your phone while they're

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away. 
Because if they come back and 

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you're looking at your phone, it
signals like, distraction or 

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perhaps that you're not 
interested on, like, a very, 

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like, subconscious level, but 
also in a romantic place, like, 

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you're not supposed to seem 
distracted. 

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That's what the podcast was 
saying, yeah. 

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I thought you were going to take
it in a different direction. 

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I thought you were going to say 
that like when you go on a first

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date, you kind of know in the 
1st 110th of a second if it's a 

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no or is that just me? 
I think that just me. 

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For a few minutes, yeah, yeah. 
No, I feel like, you know, like 

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instinctually in the first 
second. 

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If it's a no don't off, it's 
definitely. 

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Yeah, yeah. 
And also non verbal cues like 

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right? 
Yes. 

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Yes, totally. 
Yeah. 

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Like if someone has like bad 
posture when I first meet that, 

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you know, like a date, I'm like.
No confidence signals no 

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confidence. 
Yeah. 

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Yeah, exactly. 
Exactly. 

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Yeah. 
So whether it's like a 

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professional setting, romantic 
setting, like it applies, Yeah. 

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Continuing on first impressions,
you call out RBF, which you call

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resting business phase. 
I think other people might know 

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it for something else similar, 
but it's a major career killer 

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that could be silent. 
What's the fix for RBF, 

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especially in the workplace? 
And and describe it what it is 

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first. 
Yeah, resting business phase, 

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we've all seen it. 
Sometimes maybe we're the ones 

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doing it right. 
We're on a call and what happens

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is especially virtually, we're 
usually at home, we're relaxed. 

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So we get on a call and we're 
just not thinking about our 

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facial expressions. 
So we're either neutral or 

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looking kind of angry. 
And on video, those feelings are

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going to be even more magnified,
right. 

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And So what RBF is or the 
antidote to RBF, it sounds 

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really obvious, but first is to 
smile and be aware of your 

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facial expressions. 
I think just so many of us just 

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aren't thinking about it because
again, we're at home, we're 

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comfortable. 
And so smiling is, is an 

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important one. 
And then there's also again on 

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verbal cues and affirmations 
that you can use on video. 

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So nodding your head slowly, 
maybe raising your eyebrows if 

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someone said something 
interesting, and again, smiling,

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right, if what you're what 
they're saying resonates with 

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you. 
So there's those little things 

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that you can do to break free 
from that RBF and show that 

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you're engaged. 
Because especially if we're 

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virtual, we only have so many 
touch points in a given day. 

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And so we want to make sure that
our video presence is allowing 

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us to show up in the way that we
want to show up. 

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I can't help but feel like this 
advice is especially pertinent 

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for women because that's sort of
what is expected of you in 

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society to kind of like exude. 
I think we'll get into this 

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later, but like exude a certain 
level of warmth. 

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And I think a lot of women 
naturally or are like societally

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trained to do that in person. 
So like if you're not conveying 

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that on Zoom or it's harder to 
convey that on Zoom, then people

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are sort of like perceived that 
negatively versus a man. 

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I think men are, you know, 
oftentimes expected to be more 

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stoic societally. 
So like, it's not as much of A 

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like a Ding against you as a 
man, but I totally see how 

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that's very applicable as a 
woman. 

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Again, something to be aware of,
like we don't want to go so over

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the top and do something that 
feels unnatural. 

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But again, it's perception is 
reality, right? 

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So how are people perceiving 
you? 

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And you want to be aware of that
and make adjustments 

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accordingly, Yeah. 
It's something within your 

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control that you can try and 
change. 

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Yeah, yeah. 
I love that I'm like, on one 

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hand, it's so exhausting to 
like, it's like so, so 

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exhausting. 
But then on the other hand, I'm 

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like, well I would rather know. 
Like I'd rather be aware and 

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have this information and then 
be able to like affect how 

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people perceive me. 
I don't wanna just have no 

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self-awareness. 
Right. 

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I think over time too, it will 
become more natural. 

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Of course, if your natural face 
is always kind of angry, going 

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against that, it's gonna take a 
little time to get used to. 

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But I think any skill you 
practice and it'll become more 

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natural. 
Yeah, OK. 

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So, Lorraine, you give scripts 
in your book to talk about how 

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to talk about your 
accomplishments without seeming 

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like you're bragging. 
So how do you do this? 

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The first thing to keep in mind 
is that we need to be vocal 

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about our work. 
I think so many of us, and 

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myself included, you think hard 
work speaks for itself, but if 

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no one knows about it, what's it
all for, right? 

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So we need to know first and 
foremost that we do in fact have

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to talk about our work and make 
sure that we're being visible. 

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So when it comes to advocating 
for ourselves, to talking about 

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our work, there's a few 
different things that you can 

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do. 
So one thing, for example, there

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was data in Harvard Business 
Review that showed that when you

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use more collaboratively 
language like we sour, you're 

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actually seen as more senior and
more impressive than someone who

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perhaps uses a lot of I 
statements. 

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People who use I statements are 
going to be seen as more junior,

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for example. 
There's other things that you 

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can do as well if you are 
uncomfortable talking about your

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work agreement in terms of team 
learnings, right? 

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How is this going to help 
everyone else? 

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Like I'm proud I did this. 
I think this can be helpful to 

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the rest of the team. 
And so again, it's more of that 

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collaborative spirit that I 
think makes it a little bit 

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easier to talk about things. 
And then always when, whenever 

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you can ground it in data facts,
right? 

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No one can really argue with 
that. 

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Tie it to the company's bottom 
line. 

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Every executive, every senior 
leader will be so happy if you 

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show them that you are doing 
work that's helping the 

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business, right? 
So I think when you have those 

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mindset shifts and you reframe 
things in that way, it can be a 

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little bit more comfortable for 
the people who are perhaps a 

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little bit more hesitant. 
At LinkedIn, where we both 

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worked, we had a. 
Really not sponsored Not. 

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Sponsored. 
But maybe. 

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But perhaps. 
In the future, LinkedIn Premium 

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well, so we had a very clear 
outlet of how to do this in our 

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company, which is there are 
these emails that teams could 

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send announcing some of their 
wins and successes. 

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If a company doesn't do that, or
if an individual is looking to 

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gain more visibility, what are 
some places where people can do 

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so? 
Like putting into place some of 

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the things you just suggested. 
I love that you brought up those

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emails because when I went to 
Prezi, right after I immediately

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asked my boss, I was like, how 
can I get like, how can I e-mail

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everyone? 
How can I get everyone on this 

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00:10:38,800 --> 00:10:40,760
listserv? 
They didn't have an e-mail like 

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that or system like that. 
So what I did was we did have a 

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company intranet, so that 
actually reached the whole 

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company, which was even better 
than a specific e-mail listserv.

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So finding the place where 
everyone's going to be, asking 

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your manager, where are the 
senior leaders, the decision 

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00:10:54,840 --> 00:10:56,760
makers showing up? 
I think that's a really good 

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first step. 
And then you don't have to 

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always be so big and so wide 
reaching necessarily, right? 

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You want to make sure you're 
reaching the right people at the

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right time. 
So for example, that might be, 

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00:11:06,680 --> 00:11:10,680
oh, there's a slack channel with
the CEO or slack channel with 

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the the marketing leader who I 
want to reach. 

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And it's not going to be our 
immediate small channel, but 

230
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it's going to be one that 
reaches a few more people. 

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So that would be a really 
wonderful Ave. 

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And then remember that we don't 
want to just say things once, 

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but we want to try to find 
different places that we can 

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repeat ourselves because 
everyone's so busy. 

235
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Some of us are in perfect 
person, some of us are remote, 

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and so maybe half the people you
want will end up seeing your 

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message once. 
But repeat it and make sure that

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people aren't missing it. 
Can you talk a little bit more 

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about the repeated exposure? 
That part is really interesting 

240
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to me, and I often forget that 
it's needed. 

241
00:11:44,000 --> 00:11:46,680
Yeah. 
So my former CEO used to say 

242
00:11:46,680 --> 00:11:49,480
that you have to repeat things 
seven times in seven different 

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00:11:49,480 --> 00:11:52,840
ways before people actually 
retain the information process 

244
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what you're saying. 
And so it is really critical. 

245
00:11:55,320 --> 00:11:59,320
Like imagine I send a Slack 
message at 10 AM, right? 

246
00:11:59,320 --> 00:12:02,280
I'm missing a lot of people, 
perhaps in the APAC time zone, 

247
00:12:02,280 --> 00:12:04,400
even Europe, right? 
And then there's so many 

248
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messages that happen in a given 
day. 

249
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And so to perhaps time your 
messages or send it in Slack and

250
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then also maybe send it in an 
e-mail. 

251
00:12:12,040 --> 00:12:14,640
And then you also maybe mention 
the whatever it is you're 

252
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learning in the team meeting. 
So that's a way that you can 

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keep promoting yourself and also
helping people at the same time 

254
00:12:21,800 --> 00:12:23,440
and making sure that people 
don't miss it. 

255
00:12:24,080 --> 00:12:27,720
I also, I loved your advice 
about if you want to sort of 

256
00:12:27,720 --> 00:12:30,840
like brag or talk about your 
accomplishment to sort of frame 

257
00:12:30,840 --> 00:12:32,960
it in, oh, this is what I 
learned. 

258
00:12:32,960 --> 00:12:34,640
So that it's useful for other 
people. 

259
00:12:35,040 --> 00:12:39,400
Because for me, one thing that 
was always very easy was to talk

260
00:12:39,400 --> 00:12:43,080
about accomplishment when it was
for like a group achievement. 

261
00:12:43,080 --> 00:12:46,320
Like we, you know, launched a 
major platform or like a major 

262
00:12:46,320 --> 00:12:48,400
feature. 
Because I felt like that was 

263
00:12:48,400 --> 00:12:51,280
necessary because I wanted to 
shine a light on everyone else 

264
00:12:51,280 --> 00:12:54,000
on my team and I wanted them to 
get the accolades. 

265
00:12:54,280 --> 00:12:56,160
I wanted them to get the praise,
etcetera. 

266
00:12:56,440 --> 00:13:00,040
But when it comes to something 
that is like, just me, it just 

267
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feels so cringe and unnatural. 
Yeah. 

268
00:13:03,720 --> 00:13:06,800
So I think it's like more about 
like taking on that mindset, at 

269
00:13:06,800 --> 00:13:10,400
least for me to be like, OK, the
reason I'm sharing this is not 

270
00:13:10,400 --> 00:13:14,560
just to like, show off about 
what I did, but it was hard to 

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do this. 
Like, these are all the things 

272
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that I had to learn or I had to 
push through. 

273
00:13:17,720 --> 00:13:21,320
And if I can share it and share 
that context, then it's actually

274
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useful for people. 
I'm not just. 

275
00:13:23,240 --> 00:13:25,520
Yeah, showing off for the sake 
of showing off. 

276
00:13:25,640 --> 00:13:27,680
Yeah, exactly. 
Everyone always likes a helpful 

277
00:13:27,680 --> 00:13:28,960
teammate, right? 
Yeah, yeah. 

278
00:13:29,320 --> 00:13:33,160
What I'm hearing is that it is 
essential, yeah to have 

279
00:13:33,320 --> 00:13:35,640
visibility within your company. 
But it can be really 

280
00:13:35,640 --> 00:13:39,200
uncomfortable to talk about 
yourself and use I statements, 

281
00:13:39,200 --> 00:13:42,080
which you don't want to do. 
But what you should do is talk 

282
00:13:42,080 --> 00:13:45,760
about your team, what you've 
learned, use WE statements to 

283
00:13:45,760 --> 00:13:48,440
sound more collaborative. 
And it can take like, the ick 

284
00:13:48,440 --> 00:13:52,080
feeling out of kind of bragging 
about yourself because you're 

285
00:13:52,080 --> 00:13:55,480
talking about your team. 
Yeah, I think also this really 

286
00:13:55,480 --> 00:13:59,120
applies to LinkedIn as well when
you're writing a LinkedIn post. 

287
00:13:59,120 --> 00:14:00,320
Because that's what I was 
thinking about. 

288
00:14:00,320 --> 00:14:01,600
Yeah. 
Like talking about your own 

289
00:14:01,600 --> 00:14:04,360
accomplishment. 
Yeah, because in your book you 

290
00:14:04,360 --> 00:14:07,760
also talk about like posting on 
LinkedIn is really important. 

291
00:14:07,760 --> 00:14:10,400
Yes, in this day and age, 
talking about professional 

292
00:14:10,400 --> 00:14:13,920
achievements, but how you do it 
can still feel uncomfortable. 

293
00:14:14,240 --> 00:14:18,120
So applying this like using the 
WE statements and posting about 

294
00:14:18,120 --> 00:14:21,400
learnings so that you're 
providing something of value to 

295
00:14:21,400 --> 00:14:24,880
your audience and you're not 
just being like, I'm so excited 

296
00:14:24,880 --> 00:14:27,840
to announce. 
I'm humbled and honored, humbled

297
00:14:27,840 --> 00:14:29,600
and honored. 
I'm so thrilled. 

298
00:14:29,600 --> 00:14:32,200
I'm so thrilled to announce that
I now have this investment 

299
00:14:32,200 --> 00:14:33,200
banking job. 
Yeah, yeah. 

300
00:14:33,800 --> 00:14:35,200
This investment banking, wow, 
yeah. 

301
00:14:35,600 --> 00:14:37,160
Yeah. 
Now we know how she really 

302
00:14:37,160 --> 00:14:40,840
feels. 
Yeah, no shame, no shame. 

303
00:14:41,160 --> 00:14:43,960
So, you know, going on a little 
bit tangent here with, with 

304
00:14:43,960 --> 00:14:46,680
LinkedIn, like, you know, I talk
about the, the three types of 

305
00:14:46,680 --> 00:14:50,760
content on LinkedIn, personal, 
professional, educational, and 

306
00:14:50,760 --> 00:14:53,440
then of course, the 4th sort of 
bonus pillar or promotional. 

307
00:14:53,720 --> 00:14:56,880
So anytime you can incorporate 
some personal education 

308
00:14:56,880 --> 00:15:00,040
professional tie in, right, it's
going to be a little bit less 

309
00:15:00,040 --> 00:15:03,120
like I'm bragging about myself, 
but I'm either sharing some 

310
00:15:03,120 --> 00:15:06,240
insights, I'm talking about a 
challenge I went through or I'm,

311
00:15:06,320 --> 00:15:07,560
you know, teaching you 
something. 

312
00:15:07,600 --> 00:15:09,840
So that's a way to like buffer 
it a little bit. 

313
00:15:10,160 --> 00:15:13,000
Well, you have a very large 
following on LinkedIn. 

314
00:15:13,000 --> 00:15:15,840
Did you just give us like the 
secret formula of how to write a

315
00:15:15,840 --> 00:15:18,680
successful LinkedIn post? 
I mean, that's, that's one part.

316
00:15:18,680 --> 00:15:20,680
There's lot of other, other 
factors as well. 

317
00:15:20,680 --> 00:15:23,680
But I think, you know, I came up
with those 3 buckets because a 

318
00:15:23,680 --> 00:15:27,200
lot of people do get really 
nervous posting on LinkedIn. 

319
00:15:27,200 --> 00:15:29,360
Me, yeah. 
I never do it. 

320
00:15:29,360 --> 00:15:33,280
I just like draft off of Sharia 
post where she tags me. 

321
00:15:33,480 --> 00:15:34,520
Yeah. 
And I'm just like, I hope some 

322
00:15:34,520 --> 00:15:37,080
people see that. 
Yeah, like it's the question 

323
00:15:37,080 --> 00:15:40,360
that I get most often about 
LinkedIn is, oh, I have 

324
00:15:40,360 --> 00:15:43,880
something that I, I want to say,
but you know, I'm hesitant to to

325
00:15:43,880 --> 00:15:47,000
click post and I just, I'm 
worried it needs to be the most 

326
00:15:47,000 --> 00:15:49,560
original thought ever. 
And what I tell people is 

327
00:15:49,760 --> 00:15:52,280
nothing on LinkedIn is original.
Don't worry. 

328
00:15:52,280 --> 00:15:53,640
Don't put that stress on 
yourself. 

329
00:15:53,640 --> 00:15:56,760
Yeah, the people who stand out 
are the people who are talking 

330
00:15:56,760 --> 00:15:59,680
about their experiences. 
People are connecting to them as

331
00:15:59,680 --> 00:16:03,600
a person and, and, and maybe the
way that they're framing things,

332
00:16:03,600 --> 00:16:05,680
again, like everyone, the 
content is all the same. 

333
00:16:05,680 --> 00:16:08,000
But the way people are packaging
it and the, the people 

334
00:16:08,000 --> 00:16:10,720
themselves are different. 
And so I think there's a, you 

335
00:16:10,720 --> 00:16:13,240
know, people don't need to put 
so much pressure on themselves. 

336
00:16:13,240 --> 00:16:15,560
And so hopefully for the 
listeners, that's something 

337
00:16:15,560 --> 00:16:18,080
that, you know, gives them 
encouragement that, yeah, it's 

338
00:16:18,080 --> 00:16:21,360
OK to post and you don't have to
be perfect or feel like, yeah, 

339
00:16:21,400 --> 00:16:22,760
you're you're completely 
original. 

340
00:16:23,080 --> 00:16:24,600
You're like the LinkedIn 
therapist. 

341
00:16:26,040 --> 00:16:28,720
Truly, they are. 
Yeah. 

342
00:16:28,920 --> 00:16:31,280
I feel so much better. 
I'm like, oh, I could do this. 

343
00:16:31,720 --> 00:16:34,560
Wait, So what were the three? 
Buckets that you so personal, 

344
00:16:34,560 --> 00:16:37,880
educational, professional, OK. 
And you want to try to hit all 

345
00:16:37,880 --> 00:16:41,120
of them, All three, or as many? 
As you can Nixon match yeah, I 

346
00:16:41,120 --> 00:16:43,480
think what usually happens is 
most people will start off with 

347
00:16:43,480 --> 00:16:45,640
educational. 
I think that's the probably the 

348
00:16:45,640 --> 00:16:47,640
easiest right. 
I'm teaching someone something 

349
00:16:47,960 --> 00:16:50,520
professional will be oh, there's
something happening in the news 

350
00:16:50,520 --> 00:16:52,160
or in my industry that I want to
talk about. 

351
00:16:52,480 --> 00:16:55,960
And the hardest one, but I think
is but resonates the most is the

352
00:16:55,960 --> 00:16:58,200
personal. 
So the personal stories, but, 

353
00:16:58,200 --> 00:16:59,480
you know, take some time to 
build up to it. 

354
00:16:59,480 --> 00:17:01,680
Again, you don't have to put 
that pressure on yourself to to 

355
00:17:02,080 --> 00:17:04,560
share all your deepest, 
starkest, you know, challenges 

356
00:17:04,560 --> 00:17:07,280
and stories right away. 
But in due time, like you'll get

357
00:17:07,280 --> 00:17:10,240
more comfortable mixing it in. 
And then you'll realize by doing

358
00:17:10,240 --> 00:17:12,760
that, you're going to meet more 
people, more people are going to

359
00:17:12,760 --> 00:17:14,200
engage with you, resonate with 
you. 

360
00:17:14,200 --> 00:17:16,160
And so, yeah, those are the 
three. 

361
00:17:16,520 --> 00:17:18,599
I'm going to after this, I'm 
going to go and study all of 

362
00:17:18,599 --> 00:17:20,839
your LinkedIn program like a 
workbook. 

363
00:17:21,400 --> 00:17:23,280
Nice, let me know what you think
after. 

364
00:17:24,599 --> 00:17:27,520
In our next section, we're going
to talk about writing like a 

365
00:17:27,520 --> 00:17:31,040
leader. 
And in your book, you share that

366
00:17:31,040 --> 00:17:35,080
adding the word because a very 
simple word, adding that to a 

367
00:17:35,080 --> 00:17:38,760
sentence increases people's 
willingness and also compliance 

368
00:17:38,960 --> 00:17:42,960
to do what you're asking by 93%,
which is a lot. 

369
00:17:43,360 --> 00:17:47,320
What's an everyday way to use 
that power without it feeling 

370
00:17:47,360 --> 00:17:52,040
ick or kind of manipulative? 
With the word, because I think 

371
00:17:52,040 --> 00:17:56,520
the most a common use case would
probably be with deadlines. 

372
00:17:57,000 --> 00:18:00,480
Now ideally your team is meeting
deadlines and following through,

373
00:18:00,480 --> 00:18:03,120
but sometimes you need to give 
them a reason. 

374
00:18:03,360 --> 00:18:06,720
So in my last role at Prezi, I 
mentioned I sent out that weekly

375
00:18:06,720 --> 00:18:08,600
newsletter, right? 
And so I needed my team to add 

376
00:18:08,600 --> 00:18:11,560
things to it and to make sure 
that it was complete so I could 

377
00:18:11,560 --> 00:18:12,920
publish it for the rest of the 
company. 

378
00:18:13,200 --> 00:18:16,960
And so an example of where I 
might use that is can you please

379
00:18:16,960 --> 00:18:21,920
fill this out by Friday because 
I'm really excited to talk about

380
00:18:21,920 --> 00:18:25,040
what you did this week with the 
company or even the study that 

381
00:18:25,040 --> 00:18:26,680
you're talking about, Cherie's 
Xerox study. 

382
00:18:26,680 --> 00:18:29,480
You can even give not that great
a reason and people will still 

383
00:18:30,000 --> 00:18:31,920
will still be more inclined to 
actually do the thing. 

384
00:18:31,920 --> 00:18:35,240
So, you know, instead of can you
turn this to me on on Thursday? 

385
00:18:35,240 --> 00:18:37,920
I might say, can you deliver 
this by Thursday because I'm 

386
00:18:37,920 --> 00:18:39,840
going to be out of office on 
Friday. 

387
00:18:40,200 --> 00:18:44,040
So very simple. 
I don't know why just that word 

388
00:18:44,040 --> 00:18:45,560
just gives people a reason, 
right? 

389
00:18:45,560 --> 00:18:46,880
Yeah. 
And when you have a reason, it's

390
00:18:46,880 --> 00:18:48,760
like, OK, now I know why I need 
to take action. 

391
00:18:48,760 --> 00:18:51,600
You're not just telling me to do
something or asking me to do 

392
00:18:51,600 --> 00:18:53,320
something without a reason 
behind it. 

393
00:18:53,880 --> 00:18:56,240
Yeah, I vaguely remember the 
study. 

394
00:18:56,280 --> 00:18:59,160
It was like people, someone was 
standing in line and he wanted 

395
00:18:59,160 --> 00:19:01,160
to cut the lines, make copies, 
right. 

396
00:19:01,440 --> 00:19:04,160
And he had to skip people like a
Kinko's or something. 

397
00:19:04,600 --> 00:19:09,120
And in some of the instances, 
they had him say nothing but 

398
00:19:09,120 --> 00:19:10,920
just ask. 
Some of the instances they had 

399
00:19:10,920 --> 00:19:13,440
him say because. 
And then, like a really good 

400
00:19:13,440 --> 00:19:14,360
reason. 
Yeah. 

401
00:19:14,360 --> 00:19:16,480
And some of the instances it was
just like, because. 

402
00:19:16,480 --> 00:19:19,680
And then a lame reason that 
didn't even make any sense. 

403
00:19:19,680 --> 00:19:21,440
Or like, you wouldn't even. 
Exactly. 

404
00:19:21,440 --> 00:19:24,560
So it was like the first one 
was, you know, I'm can I, can I 

405
00:19:24,560 --> 00:19:26,320
skip the line? 
Like most people are going to 

406
00:19:26,320 --> 00:19:28,680
say no. 
And then the next one was, oh, 

407
00:19:28,680 --> 00:19:31,640
can I skip the line because I'm 
in a rush to make copies? 

408
00:19:31,640 --> 00:19:34,000
So then again, a lot of people 
said, OK, sure. 

409
00:19:34,200 --> 00:19:37,400
And then the next one was can I 
skip the line because I need to 

410
00:19:37,400 --> 00:19:39,040
make copies? 
So that was the one that was 

411
00:19:39,040 --> 00:19:42,120
like, yeah, duh. 
Like not that great of a reason.

412
00:19:42,280 --> 00:19:44,840
We're all still like most people
said, yeah, go ahead. 

413
00:19:45,680 --> 00:19:48,080
So. 
The power of the word becomes 

414
00:19:48,400 --> 00:19:49,720
even if the reason's not good. 
Yeah. 

415
00:19:53,080 --> 00:19:55,240
I'll be like. 
Be careful with that power. 

416
00:19:57,160 --> 00:20:01,400
It actually reminds me, one of 
my friends just told me that her

417
00:20:01,400 --> 00:20:05,600
mom has this like superpower 
where everywhere she goes she'll

418
00:20:05,600 --> 00:20:09,160
ask for a discount like just 
because which I've like heard of

419
00:20:09,160 --> 00:20:13,520
people doing that but she says 
that she does it even at like. 

420
00:20:14,400 --> 00:20:17,680
Designer stores and she said 
that like, for example, she'll 

421
00:20:17,680 --> 00:20:21,040
be at like Louis Vuitton and 
then when she's, you know, 

422
00:20:21,040 --> 00:20:24,240
talking to the essay the sales 
associate, she'll be like, you 

423
00:20:24,240 --> 00:20:27,720
know, what can you do for me? 
Like I would like, I would like 

424
00:20:27,720 --> 00:20:30,080
a discount because. 
Because I want one. 

425
00:20:30,080 --> 00:20:33,120
Because yes, she wouldn't really
have the reason, but she'd be 

426
00:20:33,120 --> 00:20:34,480
like, can I have your employee 
discount? 

427
00:20:34,720 --> 00:20:36,040
And then they give it to her. 
Oh wow. 

428
00:20:36,680 --> 00:20:40,800
So like, hey, I was so shook it 
when she told me this. 

429
00:20:40,800 --> 00:20:43,320
I was like, what? 
I'm like, first of all, I don't 

430
00:20:43,320 --> 00:20:46,120
shop at Louis Vuitton, but you 
know, I'm going to be walking 

431
00:20:46,120 --> 00:20:48,520
out. 
Maybe now Dior, like Dior, watch

432
00:20:48,520 --> 00:20:50,480
out, I'm going to be coming in 
and asking for some sort of 

433
00:20:50,480 --> 00:20:53,560
discount because. 
I need one. 

434
00:20:56,400 --> 00:20:58,000
Yeah. 
It's so interesting. 

435
00:20:58,160 --> 00:21:02,440
I think generally I am a person 
who has a hard time asking for 

436
00:21:02,440 --> 00:21:05,720
things at all, like whether it's
in the workplace, whether it's 

437
00:21:05,720 --> 00:21:07,640
personal or romantic. 
Like I just have a hard time 

438
00:21:07,640 --> 00:21:10,520
asking for help, for example, or
just asking for things. 

439
00:21:10,760 --> 00:21:14,360
But I think I should experiment 
with being a bit more liberal 

440
00:21:14,360 --> 00:21:18,200
with it and attach the word 
because to see what would 

441
00:21:18,200 --> 00:21:19,280
happen. 
Yeah. 

442
00:21:19,680 --> 00:21:21,680
You should have a follow up 
episode where you just use 

443
00:21:21,680 --> 00:21:24,600
because and just like random 
situation and then like come 

444
00:21:24,600 --> 00:21:28,000
back and be like what worked? 
We can test it out ourselves. 

445
00:21:28,000 --> 00:21:33,840
Yeah, yeah. 
OK, in your book you introduce 

446
00:21:33,840 --> 00:21:39,280
the concept of an e-mail haiku. 
What is it and why do executives

447
00:21:39,280 --> 00:21:41,600
love it? 
So this idea is actually Kim 

448
00:21:41,600 --> 00:21:43,080
Scott. 
So she's the author of Radical 

449
00:21:43,080 --> 00:21:46,200
Candor, one of the three dozen 
amazing, amazing business 

450
00:21:46,200 --> 00:21:47,960
leaders I got to interview for 
this book. 

451
00:21:48,400 --> 00:21:50,440
Wow. 
And what she said was the e-mail

452
00:21:50,440 --> 00:21:54,200
haiku is essentially a very 
thoughtful way of communicating.

453
00:21:54,400 --> 00:21:57,360
And what you want to do is a 
haiku is very short, right? 

454
00:21:57,480 --> 00:22:01,120
When you write an e-mail, you 
also want your e-mail to be very

455
00:22:01,120 --> 00:22:05,120
short and essentially be able to
fit on a smartphone screen 

456
00:22:05,120 --> 00:22:07,080
without needing to. 
Scroll. 

457
00:22:07,080 --> 00:22:09,000
I like that. 
Yeah, because people are busy, 

458
00:22:09,000 --> 00:22:12,320
especially executives are busy, 
but you want to really think 

459
00:22:12,320 --> 00:22:14,080
through like, what can I 
eliminate? 

460
00:22:14,080 --> 00:22:16,320
What's extra, so many of us are 
go, go, go. 

461
00:22:16,320 --> 00:22:18,720
So the way we're communicating, 
we're shooting off messages here

462
00:22:18,720 --> 00:22:19,920
and there. 
We're not really being 

463
00:22:19,920 --> 00:22:22,280
thoughtful. 
And then when that happens, OK, 

464
00:22:22,280 --> 00:22:25,480
now my coworker has to follow up
for clarification or now, you 

465
00:22:25,880 --> 00:22:27,400
know, they're missing the actual
question. 

466
00:22:27,400 --> 00:22:29,120
We're going back and forth and 
wasting time. 

467
00:22:29,400 --> 00:22:32,440
But the e-mail haiku, which is a
very concise way of 

468
00:22:32,440 --> 00:22:34,880
communicating your message, 
being respectful about the 

469
00:22:34,880 --> 00:22:37,280
recipient's time. 
And then yeah, you're going to 

470
00:22:37,280 --> 00:22:40,400
have to use a little bit extra 
time, 20-30 minutes to think 

471
00:22:40,400 --> 00:22:42,600
through that. 
But it's going to lead to more 

472
00:22:42,600 --> 00:22:44,600
productive, collaborative teams 
and your Co worker's going to 

473
00:22:44,600 --> 00:22:47,280
appreciate you more. 
Yeah, I so I took a class at 

474
00:22:47,280 --> 00:22:50,720
Stanford and it was a really 
famous writing class called 

475
00:22:50,720 --> 00:22:52,920
Winning Writing with Glenn 
Cremon, who was a New York Times

476
00:22:52,920 --> 00:22:55,640
editor for 37 years. 
Incredible. 

477
00:22:55,640 --> 00:22:57,440
He's. 
Hi, Glenn. 

478
00:22:57,440 --> 00:22:58,560
Hi, Glenn. 
Hope you're welcome. 

479
00:22:58,800 --> 00:23:01,880
And he's fantastic. 
And you know, there's this one 

480
00:23:01,880 --> 00:23:05,680
part of the class where we talk 
about e-mail sell hygiene and 

481
00:23:05,680 --> 00:23:08,840
how to write like a good e-mail 
so that it gets a response. 

482
00:23:08,840 --> 00:23:11,360
And like one thing like you 
mentioned that's like super 

483
00:23:11,360 --> 00:23:13,880
simple is like what will fit on 
a smartphone? 

484
00:23:13,880 --> 00:23:16,600
Like I think that is so smart 
because most people are on the 

485
00:23:16,600 --> 00:23:21,200
go now and they don't check 
their e-mail at their desk as 

486
00:23:21,200 --> 00:23:22,240
like the first thing that they 
do. 

487
00:23:22,240 --> 00:23:24,800
They're mostly on their phone. 
So like figuring out what is the

488
00:23:24,800 --> 00:23:27,080
subject line because they'll 
probably just read the subject 

489
00:23:27,080 --> 00:23:28,680
line like that's. 
Such that's really important 

490
00:23:28,680 --> 00:23:29,880
too. 
Important real estate. 

491
00:23:30,320 --> 00:23:32,520
Yeah, yeah. 
I mean, that's that's the that 

492
00:23:32,600 --> 00:23:33,880
makes them want to open it, 
right? 

493
00:23:33,880 --> 00:23:38,320
So subject lines are so 
important action needed FY just 

494
00:23:38,320 --> 00:23:41,640
FYI, no response needed due 
April 7th. 

495
00:23:41,640 --> 00:23:44,640
Like whatever information you 
can include that will make 

496
00:23:44,640 --> 00:23:47,360
someone open it realize that 
it's time sensitive or even not 

497
00:23:47,360 --> 00:23:49,840
time sensitive, right? 
Like that's that's your opening.

498
00:23:49,840 --> 00:23:50,880
That's your first impression, 
right. 

499
00:23:50,880 --> 00:23:52,920
But over e-mail, Yeah, this 
might. 

500
00:23:52,920 --> 00:23:56,680
Be taking it to the extreme, but
when I worked in finance, a lot 

501
00:23:56,680 --> 00:24:00,640
of times we would just write the
whole message in the subject 

502
00:24:00,640 --> 00:24:02,840
line and try to keep it as short
as possible. 

503
00:24:03,040 --> 00:24:06,120
And at the end of it we would 
write EOM like in parentheses, 

504
00:24:06,200 --> 00:24:07,760
end of message. 
I've heard of it so that they 

505
00:24:07,760 --> 00:24:11,040
never even have to open the 
e-mail. 

506
00:24:11,040 --> 00:24:13,200
They can just like read the 
subject line and then know the 

507
00:24:13,200 --> 00:24:14,520
information. 
Yeah, that's a. 

508
00:24:14,640 --> 00:24:16,520
That's a. 
Hard exercise, you have to keep 

509
00:24:16,520 --> 00:24:18,440
that tight, yeah. 
Yeah. 

510
00:24:18,440 --> 00:24:21,360
And I think it was just, it was 
just like the common what 

511
00:24:21,360 --> 00:24:23,000
everyone did. 
So I never thought twice about 

512
00:24:23,000 --> 00:24:24,960
it was like, oh, OK, got to make
a really short message. 

513
00:24:24,960 --> 00:24:26,800
EOM, Yeah. 
Perfect. 

514
00:24:26,800 --> 00:24:28,680
Yeah. 
Kind of a power move too, yeah? 

515
00:24:30,680 --> 00:24:33,680
So the next thing we're. 
Going to talk about is more of 

516
00:24:33,680 --> 00:24:36,960
the non verbal cues that we kind
of started on. 

517
00:24:37,280 --> 00:24:41,080
So you cite research that hand 
gestures when you're talking 

518
00:24:43,160 --> 00:24:47,920
increase anecdote recall by 33%.
Just basically people 

519
00:24:47,920 --> 00:24:52,200
remembering what you say. 
How do we use this in everyday 

520
00:24:52,320 --> 00:24:57,440
life and how do we also use this
while we're on a Zoom call? 

521
00:24:58,360 --> 00:25:00,000
I want to. 
Talk about the Zoom call first 

522
00:25:00,000 --> 00:25:02,560
because I feel like that's where
most people miss using body 

523
00:25:02,560 --> 00:25:04,400
language. 
So there has been research that 

524
00:25:04,400 --> 00:25:07,920
has been shown that when you use
your hands on camera, you appear

525
00:25:08,000 --> 00:25:11,920
warmer, more personable, more 
energetic, more trustworthy, 

526
00:25:11,920 --> 00:25:13,080
right? 
Cuz you're showing your hands. 

527
00:25:13,080 --> 00:25:14,720
Is that what you're doing now? 
I'm not. 

528
00:25:14,800 --> 00:25:16,400
I'm just. 
Cuz I'm like so used to using 

529
00:25:16,400 --> 00:25:19,600
them so energetically on video. 
It like translated to to in 

530
00:25:19,600 --> 00:25:21,600
person things. 
But anyways, like all these 

531
00:25:21,600 --> 00:25:26,800
really positive things on video,
and I mean, we want those things

532
00:25:26,800 --> 00:25:28,320
right simply by showing your 
hands. 

533
00:25:28,320 --> 00:25:32,640
And so everyone's just the, the 
first way to do that is to make 

534
00:25:32,640 --> 00:25:35,240
sure on video that you have your
framing correct. 

535
00:25:35,720 --> 00:25:39,320
So what you want to do, a lot of
people it's like way up close 

536
00:25:39,320 --> 00:25:43,000
and personal with your face or 
it's coming from the top. 

537
00:25:43,000 --> 00:25:44,920
So it's not really seeing your 
whole body. 

538
00:25:45,120 --> 00:25:47,440
So what you want to do is you 
want about like 3 to 5 fingers 

539
00:25:47,440 --> 00:25:50,200
worth of space above the top of 
your head between the top of the

540
00:25:50,200 --> 00:25:52,080
camera frame. 
And then you want to actually 

541
00:25:52,080 --> 00:25:54,400
show a little bit of your torso 
on camera. 

542
00:25:54,400 --> 00:25:56,120
So a lot of people, they kind of
cut it off here. 

543
00:25:56,320 --> 00:25:58,880
And so if you were to use your 
hands on camera with the video 

544
00:25:58,880 --> 00:26:01,480
cut off here, your hands are 
like by your head, which is 

545
00:26:01,480 --> 00:26:03,920
super strange. 
Like you're just like this the 

546
00:26:03,920 --> 00:26:06,680
whole time. 
However, down here now you just 

547
00:26:06,680 --> 00:26:09,000
have to lift your hands a little
bit higher than it feels normal 

548
00:26:09,000 --> 00:26:10,280
to get them to fit in the 
camera. 

549
00:26:10,480 --> 00:26:12,960
What a lot of people do is they 
keep their hands down on their 

550
00:26:12,960 --> 00:26:14,160
lap. 
Again, we're relaxed, we're at 

551
00:26:14,160 --> 00:26:16,640
home on their lap, on their 
keyboard, on their mouse. 

552
00:26:17,600 --> 00:26:20,280
So they're moving their hands. 
But all what you're seeing is 

553
00:26:20,280 --> 00:26:22,480
little twitches of the 
shoulders, maybe a finger 

554
00:26:22,480 --> 00:26:23,840
popping in and out of the 
screen. 

555
00:26:24,120 --> 00:26:26,760
And So what we want is to again,
adjust the framing so that we 

556
00:26:26,760 --> 00:26:30,160
can move our hands higher up and
then use them naturally. 

557
00:26:30,440 --> 00:26:33,120
I think we shouldn't need to or 
shouldn't try to overthink it 

558
00:26:33,120 --> 00:26:34,600
too much because I know we can 
get in our heads. 

559
00:26:34,600 --> 00:26:36,240
And it's like, how do I use my 
hands again? 

560
00:26:36,240 --> 00:26:38,640
Like what's natural? 
But if you just relax, like your

561
00:26:38,640 --> 00:26:40,360
hands will move naturally as you
speak. 

562
00:26:40,360 --> 00:26:43,360
So yeah, a lot of a lot of 
really great benefits. 

563
00:26:43,360 --> 00:26:45,360
And then, yeah, like you said, 
should be like more message 

564
00:26:45,360 --> 00:26:47,280
recall, like you just see more 
engaging. 

565
00:26:47,280 --> 00:26:49,280
It's more interesting to see 
movement on screen, right, 

566
00:26:49,280 --> 00:26:52,360
versus just me sitting still 
with just my head, for example. 

567
00:26:52,360 --> 00:26:55,840
So yeah, very, very powerful 
thing to include on video calls 

568
00:26:55,840 --> 00:26:58,640
and presentations and meetings 
that still a lot of people 

569
00:26:58,640 --> 00:26:59,760
aren't doing. 
Yeah. 

570
00:27:00,240 --> 00:27:02,480
I think that makes. 
So much sense psychologically 

571
00:27:02,480 --> 00:27:05,280
when you think through it 
because they do all these 

572
00:27:05,280 --> 00:27:08,600
studies on like what is that 
kids TV show on YouTube? 

573
00:27:09,000 --> 00:27:11,600
The reason why kids are so 
addicted to it is because they 

574
00:27:11,600 --> 00:27:15,440
change the screen every two 
seconds or something like Coco 

575
00:27:15,440 --> 00:27:16,320
melon. 
Yes. 

576
00:27:16,680 --> 00:27:19,240
It's like psychologically they 
set it up so that they flashed a

577
00:27:19,240 --> 00:27:22,080
different screen every two 
seconds, which is like, that's 

578
00:27:22,080 --> 00:27:24,600
why kids are like so locked into
it. 

579
00:27:25,160 --> 00:27:27,200
And so like, it's kind of the 
same idea if you're watching 

580
00:27:27,200 --> 00:27:29,760
someone and talking to them on 
camera, like adding the hand 

581
00:27:29,760 --> 00:27:33,400
movements is just more dynamic 
and it just adds another element

582
00:27:33,400 --> 00:27:35,440
of interest. 
And then it just like it's not 

583
00:27:35,440 --> 00:27:38,000
just your head and your face 
like the whole time talking and 

584
00:27:38,000 --> 00:27:40,080
you're like, you know, barely 
changing your expression. 

585
00:27:40,080 --> 00:27:41,400
Yeah. 
So it's more, I don't know, it's

586
00:27:41,400 --> 00:27:45,160
just like human psychology, even
unless you do this, it's human 

587
00:27:45,200 --> 00:27:46,880
psychology. 
There's like more interesting. 

588
00:27:46,960 --> 00:27:48,280
Yeah. 
Or they're like following. 

589
00:27:48,360 --> 00:27:49,680
Something. 
Yeah, you're more engaged. 

590
00:27:49,680 --> 00:27:52,480
When you also have like your 
hands free to like, it's like a 

591
00:27:52,720 --> 00:27:55,640
third element of interest 
exactly and also. 

592
00:27:55,640 --> 00:27:57,240
Helps reinforce your message 
too. 

593
00:27:57,560 --> 00:27:58,360
Yeah. 
So it's going. 

594
00:27:58,360 --> 00:28:00,280
To. 
Like add emphasis when you need 

595
00:28:00,280 --> 00:28:02,680
to add emphasis. 
And yeah, just more memorable. 

596
00:28:03,000 --> 00:28:06,120
Yeah, we. 
Had an executive presence class.

597
00:28:06,120 --> 00:28:08,000
Cool. 
Like basically public speaking 

598
00:28:08,000 --> 00:28:12,520
class at Stanford. 
And we had one lecture that was 

599
00:28:12,520 --> 00:28:14,040
dedicated. 
Now I'm using my hands, yeah. 

600
00:28:14,880 --> 00:28:17,080
You just have to think about it 
and I'm like, yeah, it comes 

601
00:28:17,080 --> 00:28:19,040
naturally. 
We had one. 

602
00:28:19,040 --> 00:28:23,520
Lecture that was dedicated to 
matching your hand movements to 

603
00:28:23,520 --> 00:28:25,960
what you're saying. 
So make making sure that the 

604
00:28:25,960 --> 00:28:29,000
vocal and the visual were 
aligned. 

605
00:28:29,280 --> 00:28:32,000
And obviously like you don't 
want to do too much hand 

606
00:28:32,000 --> 00:28:35,600
movement, but if they can 
compliment each other, like the 

607
00:28:35,600 --> 00:28:38,200
message really sticks. 
For example, like if you're 

608
00:28:38,200 --> 00:28:40,320
going to name things, and this 
is mainly for like stage public 

609
00:28:40,320 --> 00:28:42,320
speaking. 
So not really like this, but 

610
00:28:42,320 --> 00:28:45,080
like if you're on stage and like
you want to enumerate things, 

611
00:28:45,080 --> 00:28:50,560
you can be like 1-2 and three. 
Or if you're talking to an 

612
00:28:50,560 --> 00:28:53,560
audience and it's broken up 
into, like, threes, you can do, 

613
00:28:53,560 --> 00:28:57,080
like, the first thing, like one 
side, the second thing to like 

614
00:28:57,080 --> 00:28:59,360
the middle, and then the third. 
You're looking to the other side

615
00:28:59,360 --> 00:29:01,520
of the room. 
But there's ways to match up 

616
00:29:01,520 --> 00:29:04,960
your physical presence with your
message so that people are, 

617
00:29:04,960 --> 00:29:08,440
like, not only deeply engaged 
but also, like, following along.

618
00:29:08,600 --> 00:29:10,480
Yeah. 
Exactly, and I think it gives 

619
00:29:10,480 --> 00:29:12,120
the. 
Impression also that like you're

620
00:29:12,120 --> 00:29:15,560
locked into your own message and
what you're saying that you have

621
00:29:15,560 --> 00:29:18,080
a lot of like, like belief 
behind it. 

622
00:29:18,080 --> 00:29:19,960
Basically, if you're like 
putting your whole body 

623
00:29:19,960 --> 00:29:21,040
emphatically. 
Yeah. 

624
00:29:21,200 --> 00:29:24,000
And you're like, it seems like 
you believe your message more as

625
00:29:24,000 --> 00:29:25,960
opposed to like, oh, you're. 
And they're just like talking. 

626
00:29:26,040 --> 00:29:27,760
Yeah. 
And even if you're not on stage 

627
00:29:27,760 --> 00:29:32,000
and you're saying like 123, I 
think like naturally when I 

628
00:29:32,000 --> 00:29:34,520
enumerate, I'm like, well, 123, 
yeah. 

629
00:29:34,680 --> 00:29:36,520
Yeah. 
Yeah, the energy is. 

630
00:29:36,560 --> 00:29:38,960
Also a huge piece on video that 
we're lacking. 

631
00:29:38,960 --> 00:29:42,800
So the body language really adds
adds to that I think. 

632
00:29:42,800 --> 00:29:45,920
I can trick myself, like if I'm 
on Zoom and I'm like low energy 

633
00:29:45,920 --> 00:29:48,760
for a meeting, I might be able 
to trick myself into being 

634
00:29:48,760 --> 00:29:50,760
higher energy if I use my hands 
more. 

635
00:29:50,840 --> 00:29:53,680
Yeah, yeah. 
I can trick myself if I have a 

636
00:29:53,800 --> 00:29:58,120
huge cup of March. 
That's part of it that works as 

637
00:29:58,120 --> 00:29:58,480
well. 
Yeah. 

638
00:30:00,280 --> 00:30:01,080
OK. 
Let's move on. 

639
00:30:01,080 --> 00:30:06,040
To the section about confidence,
language and authority, OK, are 

640
00:30:06,040 --> 00:30:09,840
you say that one of the phrases 
we should try to avoid is Does 

641
00:30:09,840 --> 00:30:13,040
this make sense? 
Is it ever OK to use this 

642
00:30:13,040 --> 00:30:16,000
phrase, or is it always 
undermining your message? 

643
00:30:16,800 --> 00:30:21,080
That is by far when I teach 
about executive presence and and

644
00:30:21,080 --> 00:30:24,360
communication, when I talk about
minimizing language and the need

645
00:30:24,360 --> 00:30:27,560
to remove minimizing language, 
which are words or phrases that 

646
00:30:27,800 --> 00:30:30,080
weaken your message and then 
make you look less confident or 

647
00:30:30,080 --> 00:30:31,960
less sure of yourself. 
Does that make sense? 

648
00:30:31,960 --> 00:30:34,520
Whenever I give that one as an 
example, everyone in the chat is

649
00:30:34,520 --> 00:30:36,680
always firing off like, oh, I 
just use that like 3 times 

650
00:30:36,680 --> 00:30:38,920
today. 
And, and I've used it too. 

651
00:30:39,120 --> 00:30:42,040
And so with that, it, it feels 
like you're being collaborative,

652
00:30:42,040 --> 00:30:43,760
like I'm asking you, does does 
that make sense? 

653
00:30:43,760 --> 00:30:44,920
Yeah, let me know. 
Right. 

654
00:30:45,240 --> 00:30:47,400
But when you ask it like that, 
it can make it seem like you're 

655
00:30:47,400 --> 00:30:50,560
not actually sure if what you 
actually said does in fact make 

656
00:30:50,560 --> 00:30:53,400
sense. 
And so small tweak, let me know 

657
00:30:53,400 --> 00:30:56,160
if you have any questions. 
So now you're sure about what 

658
00:30:56,160 --> 00:30:58,760
you just said and you're still 
inviting collaboration in. 

659
00:30:58,760 --> 00:31:02,040
So there's a lot of phrases like
that that we use throughout the 

660
00:31:02,040 --> 00:31:05,080
day without even realizing it. 
But again, those small tweaks 

661
00:31:05,080 --> 00:31:07,600
make you come across as a lot 
more powerful, confident, 

662
00:31:07,600 --> 00:31:10,440
authoritative. 
Minimizing language? 

663
00:31:10,440 --> 00:31:13,600
Yeah, What are some other? 
Examples of like minimizing 

664
00:31:13,600 --> 00:31:16,320
language that we should avoid 
because I feel like I probably 

665
00:31:16,320 --> 00:31:18,360
have a lot of those in my 
vocabulary. 

666
00:31:18,840 --> 00:31:20,680
Another one. 
That's really common is because 

667
00:31:20,680 --> 00:31:22,880
we're in so many back-to-back 
meetings, we're sometimes 

668
00:31:22,880 --> 00:31:24,800
running late. 
So we join a meeting and we're 

669
00:31:24,800 --> 00:31:26,720
kind of frantic and we're like, 
oh, my sorry, sorry, sorry, 

670
00:31:26,720 --> 00:31:29,640
sorry I'm late instead. 
You might change that too. 

671
00:31:29,960 --> 00:31:31,280
Thank you so much for your 
patience. 

672
00:31:31,280 --> 00:31:33,680
Really appreciate it. 
So instead of coming in kind of 

673
00:31:33,680 --> 00:31:36,720
frenzied and forcing the other 
person to say no, no, it's OK 

674
00:31:36,960 --> 00:31:38,520
right now. 
The person feels good, you're 

675
00:31:38,520 --> 00:31:40,440
showing appreciation, You're 
starting the meeting off on a 

676
00:31:40,440 --> 00:31:42,360
more positive footing. 
No problem. 

677
00:31:42,360 --> 00:31:46,000
Yeah, let's get started. 
Instead of using I think all the

678
00:31:46,000 --> 00:31:49,360
time, you might say I recommend 
or. 

679
00:31:49,880 --> 00:31:53,280
The data suggests that. 
So again, like really, really 

680
00:31:53,280 --> 00:31:56,840
small tweaks, but it makes a big
difference over time. 

681
00:31:58,640 --> 00:32:00,400
Yeah. 
I think it's also like now we 

682
00:32:00,400 --> 00:32:03,040
have like more confidence in 
what we're talking about and 

683
00:32:03,040 --> 00:32:07,200
more confidence in ourselves. 
And that just comes across no 

684
00:32:07,200 --> 00:32:08,520
matter what you're talking 
about. 

685
00:32:08,520 --> 00:32:10,560
Yeah, I agree. 
But practice really does help. 

686
00:32:11,800 --> 00:32:15,840
The next. 
Question is, I guess, is it 

687
00:32:15,880 --> 00:32:17,280
spicy? 
A little bit, a little 

688
00:32:17,280 --> 00:32:18,960
background, a little bit. 
Just a little, a little spicy, a

689
00:32:18,960 --> 00:32:21,560
little spicy, OK? 
So I think we've all seen this 

690
00:32:21,560 --> 00:32:24,360
in the workplace or heard about 
it from a friend of a friend. 

691
00:32:24,360 --> 00:32:28,440
But like often times, confident 
people, confident women get 

692
00:32:28,440 --> 00:32:33,000
overlooked because they're 
interrupted and there's a person

693
00:32:33,000 --> 00:32:34,840
in the workplace. 
Maybe it's a narcissist, like 

694
00:32:34,840 --> 00:32:38,960
someone who's very loud. 
They they get promoted because 

695
00:32:38,960 --> 00:32:40,400
they're the ones that are heard 
more. 

696
00:32:40,760 --> 00:32:44,720
Why do you think this dynamic 
plays out and what do you think 

697
00:32:44,720 --> 00:32:46,880
needs to change? 
I think it goes back. 

698
00:32:46,880 --> 00:32:50,000
To that visibility discussion we
had earlier where, yeah, if 

699
00:32:50,000 --> 00:32:52,880
you're if you're louder, people 
are going to see you. 

700
00:32:53,360 --> 00:32:56,280
Now, I don't think it makes 
sense to always reward the 

701
00:32:56,280 --> 00:32:58,280
really loud person just because 
they're loud. 

702
00:32:58,280 --> 00:32:59,840
Like you need to be able to back
it up. 

703
00:32:59,840 --> 00:33:02,800
And my hope is if someone were 
promoting someone simply because

704
00:33:02,800 --> 00:33:05,320
they were loud, at a certain 
point they would realize, oh, 

705
00:33:05,320 --> 00:33:08,440
this person can't go any farther
because they're actually doing 

706
00:33:08,480 --> 00:33:11,760
the good work, right? 
But I think it is really 

707
00:33:11,760 --> 00:33:14,720
critical to talk about your work
and make it known. 

708
00:33:15,000 --> 00:33:17,800
And I think what happens often 
during those critical promotion 

709
00:33:17,800 --> 00:33:20,960
times that we're not taught, and
I certainly didn't know this 

710
00:33:20,960 --> 00:33:23,120
when I, you know, first try to 
go out for a promotion, is that,

711
00:33:23,520 --> 00:33:26,360
oh, you're not supposed to bring
it up right when review time is 

712
00:33:26,360 --> 00:33:28,840
happening. 
Like this is a thing that needs 

713
00:33:28,840 --> 00:33:30,880
to be thought about months in 
advance. 

714
00:33:30,880 --> 00:33:32,880
So there's actually quite a lot 
of strategy behind it. 

715
00:33:32,880 --> 00:33:36,400
So instead of telling my manager
after I wrote my review, oh, you

716
00:33:36,400 --> 00:33:38,440
know, I'd love to get promoted 
this cycle, this is a 

717
00:33:38,440 --> 00:33:40,640
conversation I should have 
mentioned six months ahead of 

718
00:33:40,640 --> 00:33:42,120
time. 
I should have a better 

719
00:33:42,120 --> 00:33:44,320
understanding of who's going to 
be in the room. 

720
00:33:44,600 --> 00:33:46,880
And there are in fact, other 
people in the room, which I also

721
00:33:46,880 --> 00:33:48,480
did not realize. 
I thought it was just my manager

722
00:33:48,480 --> 00:33:50,240
just decided being OK, 
Lorraine's ready, right? 

723
00:33:50,240 --> 00:33:52,440
So who's in the room? 
Do they know that you want to 

724
00:33:52,440 --> 00:33:54,720
get promoted? 
What are the skills that might 

725
00:33:54,720 --> 00:33:57,600
be missing or what what is 
potentially stopping you from 

726
00:33:57,600 --> 00:33:59,400
getting that promotion? 
How can you address it? 

727
00:33:59,400 --> 00:34:02,080
Again, give yourself that time, 
right, so that you can actually 

728
00:34:02,080 --> 00:34:04,560
prepare for when the actual 
discussion happened. 

729
00:34:04,560 --> 00:34:07,640
So I think that foresight and 
you know, throughout the book, 

730
00:34:07,640 --> 00:34:10,000
I'm talking about being 
intentional about your career, 

731
00:34:10,000 --> 00:34:11,560
becoming the CEO of your own 
career. 

732
00:34:11,760 --> 00:34:13,880
That's really about taking 
things into your own hands. 

733
00:34:14,080 --> 00:34:16,560
And yeah, maybe that loud 
annoying guy is getting 

734
00:34:16,560 --> 00:34:19,920
promoted, but don't let him be a
cloud over you. 

735
00:34:19,920 --> 00:34:23,239
Like make your voice heard too 
by being more strategic, by 

736
00:34:23,239 --> 00:34:25,600
being thoughtful about it not 
just being that loud annoying 

737
00:34:25,600 --> 00:34:27,800
voice. 
I think people don't realize. 

738
00:34:28,040 --> 00:34:31,800
That there is so much strategy 
that goes behind promotion and 

739
00:34:31,800 --> 00:34:34,520
promotion decisions. 
And I think just that sentence I

740
00:34:34,520 --> 00:34:38,719
said sounds really ick, but I 
it's kind of the truth at the 

741
00:34:38,719 --> 00:34:41,920
corporate workplace. 
And I think a lot of people who 

742
00:34:41,920 --> 00:34:45,840
are early or mid career are like
they don't know that or starting

743
00:34:45,840 --> 00:34:47,880
to figure that out. 
And let me add a. 

744
00:34:47,880 --> 00:34:50,440
Point there that I didn't even 
mention is that you first have 

745
00:34:50,440 --> 00:34:52,880
to let your manager know that 
you want to get promoted and say

746
00:34:52,920 --> 00:34:55,719
it again. 
I assumed that they would know. 

747
00:34:55,719 --> 00:34:57,320
Of course, I'm ambitious. 
Like, who doesn't want to get 

748
00:34:57,320 --> 00:34:58,800
promoted? 
Well, actually there's a lot of 

749
00:34:58,800 --> 00:35:00,960
people who don't want to get 
promoted and who are happy with 

750
00:35:00,960 --> 00:35:02,720
where they are. 
So we have to make it known in 

751
00:35:02,720 --> 00:35:04,120
the 1st place. 
And then again, like we were 

752
00:35:04,120 --> 00:35:06,400
talking about repeating things 
in multiple time. 

753
00:35:06,400 --> 00:35:08,760
I mean, you're not going to want
to bring it up everyone on one 

754
00:35:08,760 --> 00:35:12,480
meeting every week, but make it 
known like keep repeating it. 

755
00:35:12,480 --> 00:35:14,160
Make sure your manager doesn't 
forget about it. 

756
00:35:14,440 --> 00:35:15,800
Yeah. 
And I think the. 

757
00:35:15,800 --> 00:35:19,120
Benefit of bringing it up early 
with your manager is that they 

758
00:35:19,120 --> 00:35:22,040
can kind of make a plan for you 
ahead of time and then you can 

759
00:35:22,040 --> 00:35:24,560
work on that plan together and 
then it feels like it's like 

760
00:35:24,560 --> 00:35:26,240
this joint effort they can 
advocate. 

761
00:35:26,240 --> 00:35:27,120
For you, yeah. 
Or they. 

762
00:35:27,120 --> 00:35:29,760
Have to advocate for you, but 
yes, and they can start to 

763
00:35:29,760 --> 00:35:31,640
advocate. 
They can plant the seeds early 

764
00:35:31,640 --> 00:35:34,600
on on your behalf. 
Yeah, because then, like, not 

765
00:35:34,600 --> 00:35:37,360
only do you have to let them 
know, they have to start doing 

766
00:35:37,360 --> 00:35:41,200
the legwork like months in 
advance so that they figure out 

767
00:35:41,200 --> 00:35:42,640
who else is going to be in that 
room. 

768
00:35:42,880 --> 00:35:45,600
I guess I'm speaking about this 
from my perspective of having 

769
00:35:45,600 --> 00:35:47,960
been a manager and done this. 
They have to figure out who else

770
00:35:47,960 --> 00:35:51,440
is going to be in the room. 
Who do I need to also, you know,

771
00:35:51,480 --> 00:35:56,600
vote yes for my direct report? 
And who do I think is going to 

772
00:35:56,600 --> 00:35:58,840
have objections? 
How do I, like, work against 

773
00:35:58,840 --> 00:36:02,280
those objections or start to, 
you know, mollify them months in

774
00:36:02,280 --> 00:36:04,200
advance? 
What do they think? 

775
00:36:04,200 --> 00:36:06,440
How do I need to? 
How can I work with my direct so

776
00:36:06,440 --> 00:36:09,000
that they can start to address 
these things directly with this 

777
00:36:09,000 --> 00:36:11,640
person? 
There's like, so much so. 

778
00:36:12,000 --> 00:36:13,560
Much to do, so much work that 
goes. 

779
00:36:13,560 --> 00:36:15,800
Into it. 
And I think, yes, you're 

780
00:36:15,800 --> 00:36:18,800
totally, totally right that the 
first thing you need to do is 

781
00:36:18,800 --> 00:36:21,760
bring your manager on board so 
that you're both like, it's the 

782
00:36:21,760 --> 00:36:23,360
two of you, like against the 
world. 

783
00:36:23,360 --> 00:36:25,400
Yeah, kind of feeling. 
Yeah, they're going to be more 

784
00:36:25,400 --> 00:36:27,320
invested. 
If if you bring them in, yeah, 

785
00:36:27,560 --> 00:36:29,280
they have to be very. 
Invested because honestly, it's 

786
00:36:29,280 --> 00:36:33,600
a lot of work for them so. 
In the workplace, in the big 

787
00:36:33,600 --> 00:36:38,000
corporations where there is a 
lot of behind the scenes that 

788
00:36:38,000 --> 00:36:41,240
needs to happen for a promotion 
to happen. 

789
00:36:42,120 --> 00:36:44,320
Does your boss need to like you 
in order for you to get 

790
00:36:44,320 --> 00:36:45,960
promoted? 
Because there's a lot of things 

791
00:36:45,960 --> 00:36:47,480
that you have to do. 
Like you just named. 

792
00:36:48,160 --> 00:36:50,120
Yeah, they have to. 
Like you, even if they don't 

793
00:36:50,200 --> 00:36:53,080
like your personality, they have
to like what you bring to the 

794
00:36:53,080 --> 00:36:55,000
table. 
And you have to make their 

795
00:36:55,000 --> 00:36:57,320
lives, like 10 times easier. 
Yeah. 

796
00:36:57,760 --> 00:37:00,920
In some way or the other, 
whether or not you're it's your,

797
00:37:00,920 --> 00:37:03,720
like, sunny and beautiful 
disposition and presence every 

798
00:37:03,720 --> 00:37:07,440
single day, or you're like, the 
results. 

799
00:37:07,560 --> 00:37:09,760
Yeah. 
Or like you're, you know, a 10X 

800
00:37:09,760 --> 00:37:10,400
performer. 
Yeah. 

801
00:37:10,640 --> 00:37:12,080
And I think that they'll respect
you. 

802
00:37:12,080 --> 00:37:13,160
Right. 
I mean, maybe they don't like 

803
00:37:13,160 --> 00:37:15,640
your personality or you're not 
like best friends, but they have

804
00:37:15,640 --> 00:37:18,840
to respect your work, respect 
what you do, like your career. 

805
00:37:19,800 --> 00:37:22,200
Lorraine. 
Thank you so much for being here

806
00:37:22,200 --> 00:37:25,000
and giving us the real talk. 
Of course, Thank. 

807
00:37:25,000 --> 00:37:27,240
You for having me? 
This was amazing, so fun. 

808
00:37:28,600 --> 00:37:31,520
We didn't just talk about 
communication and visibility, 

809
00:37:31,720 --> 00:37:35,200
but really what it takes to be 
unforgettable in the workplace. 

810
00:37:35,960 --> 00:37:39,520
And you really gave us the 
playbook on how to speak and how

811
00:37:39,520 --> 00:37:41,880
to present ourselves so people 
listen. 

812
00:37:43,000 --> 00:37:46,880
So we always say that we want to
be the internet's career mentors

813
00:37:46,880 --> 00:37:49,280
and Big Sisters that we never 
had. 

814
00:37:49,760 --> 00:37:53,000
And today you were the trusted 
expert that we all needed. 

815
00:37:53,440 --> 00:37:56,400
You were practical, you were 
empowering and really just 

816
00:37:56,400 --> 00:38:00,720
bringing so much wisdom and like
kind big sister energy and 

817
00:38:00,720 --> 00:38:02,320
information to all of our 
listeners. 

818
00:38:02,360 --> 00:38:04,080
So thank you so much. 
Oh my gosh. 

819
00:38:04,080 --> 00:38:05,680
Thank you so. 
Seriously, so fun. 

820
00:38:05,800 --> 00:38:08,240
So guys if. 
This conversation made you 

821
00:38:08,240 --> 00:38:12,440
rethink your presence or your 
LinkedIn posts or any sort of 

822
00:38:12,440 --> 00:38:13,800
announcements you were trying to
make. 

823
00:38:14,000 --> 00:38:18,000
Please take 10 seconds to like, 
follow and subscribe and also 

824
00:38:18,000 --> 00:38:21,840
rate US five stars on Spotify 
and also Apple Podcasts. 

825
00:38:22,040 --> 00:38:26,800
It really makes oh, because 
because because it really helps 

826
00:38:26,800 --> 00:38:29,760
our podcast be discovered and 
shared with other people. 

827
00:38:30,880 --> 00:38:33,520
Awesome. 
We'll see you next time on the 

828
00:38:33,520 --> 00:38:35,760
Tiger Sisters Podcast. 
Bye.

