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Hi, everyone. 
I'm Cherie. 

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I'm Jean and we're the Tiger 
sisters. 

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In today's episode, we're going 
to be talking about 

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entrepreneurship, our startup 
life, what it's like, and how 

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it's going as founders. 
Before we get started, don't 

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forget to like, follow and 
subscribe and put all your 

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questions into the comments we 
read. 

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All that, every single comment. 
And so let us know what 

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questions you have or things you
want us to follow up on in 

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future episodes. 
And you see, we usually answer 

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them. 
Let's get started. 

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Let's bring back roses and 
thorns. 

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OK, Gene, why don't you kick us 
off? 

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What is your rose and your 
thorn? 

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OK. 
So my rose for this week is that

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we recently went to the SNAP 
Partner Summit, which is the 

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annual like conference that SNAP
puts on. 

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Is it a conference? 
It's a conference. 

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Yeah, it's like a conference for
mostly partners and it's where 

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we, I say we, I don't work there
anymore, but it's just like 

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mental where we announce like 
all of the big things that we've

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been working on and all of the 
launches for the year. 

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So I've been on the inside 
before. 

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Well, I've always been on the 
inside and this is actually the 

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first time that I've gone where 
I've been a partner instead of 

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being like a team member, a 
presenter, like a employee. 

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And so it was just, it was 
really fun obviously to see a 

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lot of my old Co workers and 
also like I am still just really

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so proud of everything we've 
built because, you know, I only 

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left earlier this year. 
So like a lot of the things that

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we showed were things that I 
have actively been working on 

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for a really long time. 
So that was just like really 

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rewarding and it was also just, 
it was just really fun to 

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experience it as like the other 
side of it and like really get 

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to just not be like worried 
about how how things are going 

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and like experience experiencing
it in whole in a totally 

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different way. 
And like just seeing how 

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actually really enjoyable it is 
and how much effort they put 

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into making it a really good 
time for the clients. 

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Yeah, you were the partner in 
the SNAP Partner Summit this 

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time. 
Yeah. 

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And then the other really fun 
part of it was that like I got 

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to see how well curated the 
guest list is and how it was 

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really fun. 
Obviously there's like tons of 

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like engineers, product 
managers, like leaders, like 

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people who actually worked on it
that I was like connecting with.

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But then also a lot of the like 
creators that are invited like 

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on the way over, like the whole 
experience, like as soon as we 

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get out of our car, we went to a
shuttle which was like a 5 

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minute shuttle to take us to the
venue at Barker Hanger. 

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But like in our shuttle was. 
Lala, a creator named Lala 

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Milan. 
Yes, Lala Milan. 

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And she has like 4 million, 
like, followers across 

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platforms, and she's a huge, 
like, lifestyle fashion creator.

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And we were just like, chatting 
her up because we #1 didn't know

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who she was because I hadn't 
seen her content before. 

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She was so nice, like, like, so 
cool. 

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Like was asking us a bunch of 
questions about our content, our

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podcast. 
It's just very serendipitous. 

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She was just so like funny, like
when you know, when you meet 

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someone and you're like, MMM, 
like you were such a good vibe. 

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Like she asked us. 
She was like, oh, what's the 

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name of your podcast? 
And we're like, oh, Tiger 

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sisters. 
And she goes. 

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That's hard and. 
I was like, she gets it. 

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I was. 
Like, oh, I love you. 

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I love you so much. 
But yeah, just like meeting, 

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like, lots of different people 
and like, the energy created, it

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was just really special. 
And I've never really, like, 

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fully appreciated how special it
was until getting to experience 

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it from the other side. 
So that was my rose. 

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Yay. 
You're like glowing talking 

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about it. 
You're like smiling so big, 

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right? 
Now I know it just feels really 

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like full circle. 
Oh, very nostalgic too. 

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I feel like 'cause you saw a 
bunch of your Co workers, your 

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former Co workers there. 
Yeah, yeah. 

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And then the thorn. 
Uh oh. 

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The thorn is that someone forced
someone to leave 10 minutes 

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before Rufus du Soul came on. 
This was your. 

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Thorn. 
I thought it was going to be way

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more dramatic. 
It's dramatic for me because I 

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was excited to see Rufus du 
Soul. 

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That's actually not true. 
We're totally fine with leaving.

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Don't put this on me. 
So Rufus du Soul. 

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I was like, I was ready. 
I was so ready to vibe and party

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with my friend. 
Well, so he played. 

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He was like on at 5:30 at snap 
partner site. 

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No, at 4:30 at 4:30 
approximately at 330I crashed 

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and I was like please, like can 
we like leave? 

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Like I was like literally about 
to fall asleep. 

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But then Jean bumped into like 
another two people of her 

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friends and they started getting
talking. 

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And it was like an interesting 
conversation, definitely. 

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And like, it was nice to be 
engaged, but like, my battery 

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was like, so low that like, I 
needed to leave. 

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But then, you know, we got into 
another conversation. 

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I felt like a little kid wanting
to go home from like a parent's 

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event, you know what I mean? 
I was like. 

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I don't know why she was so. 
Tired. 

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I've been networking. 
Networking is tiring. 

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Yeah, but who are you networking
with even? 

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Well, I would like go into these
like little circles because like

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you would say hi to people that 
you were talking to. 

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And then I'd be like in an 
offshoot circle, like not in 

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your conversation and like 
talking to random people who are

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interesting. 
But then like, you know when 

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it's sometimes hard to exit a 
conversation? 

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Yes, I got to get better at 
that. 

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Me too, I really need to get 
better at that because like I'm 

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also like interested but I'm 
also just like I need to leave. 

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It could just be like so great 
talking to you, I need to run 

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and find my sister. 
Well, we also went to a bunch of

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talks as well that day. 
You just know the conference 

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vibes. 
It's like, yeah, it's like 

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pretty tiring. 
So yeah, Rufus du Soul, like 

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really well known. 
EDMDJ performed and we did not 

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get to go because I wanted. 
To I saw it in so many snaps 

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afterwards it looked sick. 
Sometimes the concerts and the 

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snaps are better than the actual
thing. 

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I will look sick, yeah. 
Next time. 

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Yeah, next time don't bring your
lame ass little sister. 

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Yeah, sorry for being so cool. 
Said no one ever. 

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Is it funny that I'm the lame 
one in in this context? 

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Only in this context. 
And then you're the cool one who

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wanted to stay and party. 
I'm always the cool one. 

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That's not true. 
You just haven't. 

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You haven't seen that side of 
me. 

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That's true. 
We've never gotten drunk 

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together. 
We haven't. 

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Never. 
I actually told some of my 

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friends that and they're like. 
What? 

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Well, you've just always been so
much younger. 

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I know I thought that's like a 
criteria for anything. 

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But when I talk to my friends 
who have like siblings who are 

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closer in age, like they go out 
together and all that stuff, 

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we've literally the only time 
we've ever been out together was

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when we were in Las Vegas with 
our family. 

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I know, but it's because I'm so 
cool and you just want to go 

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home and go to sleep. 
That's true, I have to wake up 

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at 6:00 AM to go to my gym 
classes. 

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Anyway, anyway, OK, what's your 
Rose and Thorne? 

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OK, my rose. 
Oh, I have a show and tell. 

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OK, it's a little bit hard to 
show. 

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OK, it's a little bit hard to 
show because my hands are very 

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full. 
But as some of you might know, 

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Jean and I are working on our 
Matcha brand. 

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It's called Sisters Matcha and 
it's been something that we've 

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been working on for quite some 
time now and it's finally coming

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together. 
So sisters Macho, I think we're 

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going to dedicate another full 
episode to like talking about it

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or like another segment at some 
other time. 

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But we we have this Matcha brand
and we've been working on the 

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prototype. 
And as you can see, these are 

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paper prototypes. 
I come in from an engineering 

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background and like this is 
something we would do in classes

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like you would create paper 
prototypes before going forward 

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to like making an actual thing. 
So reminded me a bit of that, 

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but like. 
Even for computer engineering. 

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Yeah, well, some of my classes 
we would do it especially for my

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like electrical engineering 
classes and stuff you would just

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like. 
I didn't know you took 

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electrical engineering. 
It was one of our, like, core 

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required classes. 
It's like the most base level. 

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Wow. 
Yeah. 

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And you just have to do paper 
prototypes. 

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And also for like my like web 
design classes you would make 

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paper prototypes and like move 
things around really. 

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I didn't know that. 
Yeah, it's very fun and 

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interactive in that way. 
That's so cool, actually. 

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So Jean and I have a matcha 
brand it's out for. 

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Pre-order. 
So make sure you pre-order. 

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It is the perfect holiday gift, 
and it's slated to get in right 

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before the holidays. 
So we're hoping like all things 

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going well, like it'll come in 
November time and then we'll be 

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able to send it off for holiday 
season. 

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And I'm just so proud because. 
It's one-size-fits-all. 

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It's true, Jean and I, and I'm 
so proud because Gene and I like

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have spent so much time on this 
and on the design iteration. 

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And we really, I don't know, 
it's coming to fruition. 

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And I love like having a 
physical product, you know, more

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to come on, like why we're 
creating this and like, you 

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know, what's the plan moving 
forward? 

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Because I feel like that that 
deserves its own like, yeah, you

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know. 
And there's a lot of meaning 

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behind the design, too. 
Seriously. 

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Which we don't have to get into 
now, but like, everything we did

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has a reason and looks like 
very, yeah, very intentional. 

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And we worked with a designer, 
which is Cherie's friend. 

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Well, Gina and I designed this 
thing ourselves. 

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Like we didn't hire an agency or
anything, but we had one of my 

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designer friends who's now a 
product manager. 

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He helped us, like, think 
through some of the principles. 

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Thank you, Ian. 
I also consider myself to be a 

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product designer. 
I think I have. 

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I consider myself to have 
product design experience as 

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well. 
Not like physical products, but 

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digital. 
I mean all product managers due 

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to some sort of sense, but like 
he was. 

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Some more than others, but he 
was. 

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Actually a designer before he 
became APM. 

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Yeah, like a professional. 
Yeah. 

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So that is my rose. 
OK, So for my thorn, I feel like

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I'm stretched pretty thin and 
I'm in like very much like a go 

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go go mode, which I really 
enjoy. 

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Like I love doing all the 
different things that we're 

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doing. 
We have matcha, we have our 

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podcast, we have our Japan trip 
coming up in May of 2025. 

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I write in weekly newsletter, I 
write for Forbes. 

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I create my own content on like 
insert like. 

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I have a lot of different like 
works. 

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Your LinkedIn post. 
I have my LinkedIn post. 

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I'm like growing on LinkedIn and
it's it's all good things. 

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And then on top of like those 
are my work work streams, I also

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have like a social life and then
starting, you know, to take 

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dating more seriously. 
And then all this other parts 

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that like, yes, it's all good 
things and I need to figure out 

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how to balance it. 
But I do want to better 

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prioritize like what are the 
things that are meaningful for 

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me? 
And then how do I make sure that

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I'm getting them done? 
This past weekend I volunteered.

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That was amazing. 
I'm really glad I did that. 

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It's once a month, but like, you
know, I was even like 

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considering maybe not doing that
because I feel so busy and like 

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maybe I should work instead. 
But I'm like that's not the 

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00:11:01,000 --> 00:11:02,680
right trade off. 
So I think getting a little bit 

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00:11:02,680 --> 00:11:05,960
more thoughtful about how I make
my decisions and how I use my 

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time would calm me down. 
But that's my thorn. 

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00:11:08,440 --> 00:11:10,960
I just feel like I'm running 
around, you know? 

230
00:11:11,280 --> 00:11:13,760
Yeah, I mean, I kind of feel 
that way too. 

231
00:11:13,760 --> 00:11:18,760
There's like a lot going on and 
all of it is like interesting 

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00:11:18,760 --> 00:11:22,320
and valuable and we're like 
excited about it, but it's just 

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00:11:22,320 --> 00:11:23,320
a lot. 
Yeah. 

234
00:11:23,800 --> 00:11:25,480
Yeah. 
It's a good problem to have, I 

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00:11:25,480 --> 00:11:28,360
suppose. 
I guess for me, like I feel like

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00:11:28,360 --> 00:11:31,480
I have, I don't know if it was 
like a really, really conscious 

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00:11:31,480 --> 00:11:36,160
decision, but I definitely have 
been less social in the last 

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00:11:36,360 --> 00:11:38,880
month or so than I had been in 
the past year. 

239
00:11:39,480 --> 00:11:42,280
And I also like I kind of think 
you just go through phases, like

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00:11:42,280 --> 00:11:46,240
I think we said in a different 
episode, like different seasons 

241
00:11:46,240 --> 00:11:48,760
and different reasons. 
That was like referring to 

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00:11:48,760 --> 00:11:53,040
something else, but it kind of 
it makes sense when it applied 

243
00:11:53,040 --> 00:11:56,480
to like even your career too. 
Yeah, yeah, it's just a lot 

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00:11:56,480 --> 00:12:00,080
going on, which is what like 
also is like the most fun part 

245
00:12:00,080 --> 00:12:03,320
because I think if I felt this 
way in my like, corporate job, I

246
00:12:03,320 --> 00:12:05,920
would be like way more stressed 
out or overwhelmed. 

247
00:12:05,920 --> 00:12:08,800
But I feel like so excited about
every single one of our projects

248
00:12:08,800 --> 00:12:11,240
that like, like it doesn't feel 
stressful. 

249
00:12:11,240 --> 00:12:12,640
It just feels like a lot, you 
know? 

250
00:12:14,480 --> 00:12:16,600
Yeah. 
OK, now we're going to take a 

251
00:12:16,600 --> 00:12:18,880
quick break and when we come 
back we're going to talk about 

252
00:12:18,880 --> 00:12:21,360
how our entrepreneurship journey
is going. 

253
00:12:21,800 --> 00:12:24,360
Hey everyone, quick break to 
share something special. 

254
00:12:24,520 --> 00:12:27,200
Sisters Matcha. 
We've launched limited batches 

255
00:12:27,200 --> 00:12:30,240
of ceremonial grade single 
estate, single cultivar matcha 

256
00:12:30,400 --> 00:12:32,800
straight from the family farm 
which we worked on in Japan. 

257
00:12:32,840 --> 00:12:35,160
It's pure, authentic and crafted
with intention. 

258
00:12:35,360 --> 00:12:38,360
Head to Sisters matcha.com to 
grab yours before it sells out. 

259
00:12:38,720 --> 00:12:42,120
Make Matcha your daily ritual 
for lasting energy and focus. 

260
00:12:42,600 --> 00:12:44,960
OK, so time for Mailbag. 
Mailbag. 

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00:12:45,440 --> 00:12:47,240
Which is the basis of this 
episode. 

262
00:12:47,520 --> 00:12:50,640
So Kushik 100 says you guys 
killed it. 

263
00:12:50,880 --> 00:12:52,800
Thank you for sharing your 
experiences. 

264
00:12:53,040 --> 00:12:55,880
Would love to see content 
regarding your startup process, 

265
00:12:56,120 --> 00:12:59,560
IE how you guys problem solve, 
resources, lessons learned, et 

266
00:12:59,560 --> 00:13:02,560
cetera. 
Thank you for your question, 

267
00:13:02,560 --> 00:13:02,960
Kusha. 
Good. 

268
00:13:02,960 --> 00:13:05,680
Question, Really good question. 
I think we've gotten a bunch of 

269
00:13:05,680 --> 00:13:09,160
other questions like this. 
People are very curious as to 

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00:13:09,680 --> 00:13:13,960
like what our process is and 
like what we're doing because I 

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00:13:13,960 --> 00:13:16,760
can see from the outside why it 
would seem like a lot of 

272
00:13:17,280 --> 00:13:21,080
different things that may seem 
disparate, but it's all part of 

273
00:13:21,080 --> 00:13:22,440
a broader plan. 
Totally. 

274
00:13:22,760 --> 00:13:25,960
And I love this idea of building
in public. 

275
00:13:26,360 --> 00:13:29,880
Like I think in the past, like 
stealth mode was totally a thing

276
00:13:29,880 --> 00:13:33,240
like startups always talk about 
like being in stealth and like, 

277
00:13:33,480 --> 00:13:35,920
yes, I understand like if you're
working on like proprietary 

278
00:13:35,920 --> 00:13:38,400
technology, like you need to be 
in stealth mode. 

279
00:13:38,640 --> 00:13:41,280
But building in public and 
sharing with you guys is so 

280
00:13:41,280 --> 00:13:44,360
exciting and really looking 
forward to diving in here. 

281
00:13:44,680 --> 00:13:46,640
Yeah, Yeah. 
So I think why don't we get 

282
00:13:46,640 --> 00:13:49,600
started with like the startup 
process since that was the first

283
00:13:49,600 --> 00:13:51,880
question. 
So I think what I would say 

284
00:13:51,880 --> 00:13:56,080
about that is the first thing is
to have a vision. 

285
00:13:56,440 --> 00:13:58,480
And Cherie and I definitely have
a vision. 

286
00:13:58,480 --> 00:14:00,800
We actually have a very 
ambitious vision. 

287
00:14:00,800 --> 00:14:03,600
A large vision. 
Yeah, I would say like in a 

288
00:14:03,600 --> 00:14:08,200
nutshell, if I would just say we
are planning to build the next 

289
00:14:08,200 --> 00:14:10,360
Disney. 
A media empire. 

290
00:14:10,440 --> 00:14:13,160
Yeah, the new age Disney and 
that's our long term goal. 

291
00:14:13,360 --> 00:14:15,640
And as part of that, we have 
like several different 

292
00:14:15,640 --> 00:14:20,320
hypothesis that we're trying out
kind of like in tandem like all 

293
00:14:20,320 --> 00:14:23,040
kind of going on. 
The running time parallel, yeah.

294
00:14:24,480 --> 00:14:28,200
And like kind of to achieve all 
of that, we have like short term

295
00:14:28,200 --> 00:14:31,120
goals and we have medium term 
goals and all that we've sort of

296
00:14:31,440 --> 00:14:36,280
mapped out and been like working
towards all at the same time. 

297
00:14:36,320 --> 00:14:40,280
And we basically are trying to 
ensure that like the short term 

298
00:14:40,280 --> 00:14:43,680
goals ladder up to the medium 
term goals ladder up to the long

299
00:14:43,680 --> 00:14:45,840
term goals. 
And that it all sort of like 

300
00:14:45,920 --> 00:14:48,640
makes sense. 
But the other thing I would say 

301
00:14:48,640 --> 00:14:53,600
is that maybe what maybe people 
would be surprised by is that we

302
00:14:53,640 --> 00:14:58,480
are very unafraid to edit the. 
Strategy, yeah, and pivot, yeah.

303
00:14:58,480 --> 00:15:02,920
Like even when it seems like a 
major change, I guess like Pivot

304
00:15:02,920 --> 00:15:07,040
implies a pretty big change 
because yeah, when we first 

305
00:15:07,040 --> 00:15:10,400
started out, like our first 
project that we were expecting 

306
00:15:10,400 --> 00:15:15,000
to work on was to make like 
Tiger Sisters a reality TV show 

307
00:15:15,320 --> 00:15:18,320
instead of a podcast. 
So like the podcast actually 

308
00:15:18,640 --> 00:15:21,120
came out of like after we did a 
ton of. 

309
00:15:21,120 --> 00:15:25,840
Research, talking to like agents
and producers in LA, 

310
00:15:26,120 --> 00:15:29,240
understanding the landscape a 
little bit more about reality TV

311
00:15:29,520 --> 00:15:31,320
and, you know, getting an answer
there. 

312
00:15:31,320 --> 00:15:33,320
And we're like, oh, we should 
probably pivot away from this 

313
00:15:33,320 --> 00:15:35,480
idea after we've gathered all 
this new data. 

314
00:15:35,600 --> 00:15:38,280
Yeah. 
And and like also I think being 

315
00:15:38,280 --> 00:15:42,880
sensitive to the market and 
being reactive to the market, 

316
00:15:42,880 --> 00:15:44,920
right. 
So like, I don't know, it's 

317
00:15:44,920 --> 00:15:49,600
like, you know how how right now
like every company is pitching 

318
00:15:49,600 --> 00:15:51,560
themselves as an AI company. 
Gen. 

319
00:15:51,680 --> 00:15:53,160
AI. 
Yeah, well, like 4. 

320
00:15:53,160 --> 00:15:55,640
Years ago every company was 
pitching themselves as a web 

321
00:15:55,640 --> 00:15:57,600
three company. 
But like today, you would never 

322
00:15:57,600 --> 00:15:59,280
pick yourself as a web three 
company. 

323
00:15:59,520 --> 00:16:02,440
Just as like you know, five 
years ago it wasn't as fruitful 

324
00:16:02,440 --> 00:16:04,120
to pitch yourself as an AI 
company. 

325
00:16:04,120 --> 00:16:07,600
So I think just like. 
Yeah, understanding market 

326
00:16:07,600 --> 00:16:11,960
trends also like in terms of 
being successful, what if we 

327
00:16:11,960 --> 00:16:14,880
were to create a reality TV 
show, what would it take for us 

328
00:16:14,880 --> 00:16:17,520
to be successful? 
And we did a bunch of research 

329
00:16:17,520 --> 00:16:20,680
there, like do we think we can 
do that right now in this time 

330
00:16:20,680 --> 00:16:23,360
and place, in this environment? 
Like likely not. 

331
00:16:23,360 --> 00:16:28,120
And so we pivoted away from that
idea and like, kind of like in a

332
00:16:28,120 --> 00:16:32,400
week's time, we like had to let 
it go and move on to like our 

333
00:16:32,400 --> 00:16:34,240
next experiment and our next 
idea. 

334
00:16:34,840 --> 00:16:37,760
And then I think like a piece of
feedback that we got that was 

335
00:16:37,760 --> 00:16:42,200
very impactful was just like, 
you guys should build on your 

336
00:16:42,200 --> 00:16:43,800
strengths. 
You guys should leverage your 

337
00:16:43,800 --> 00:16:46,520
strengths. 
And like if Cherie already has 

338
00:16:46,680 --> 00:16:50,280
been running a podcast for the 
last year and like she already 

339
00:16:50,280 --> 00:16:54,040
has a built in audience that is 
like self created on specific 

340
00:16:54,040 --> 00:16:57,000
platforms, then like why 
wouldn't we lean into that? 

341
00:16:57,000 --> 00:17:00,320
So I was like, yeah, that makes 
a lot of sense. 

342
00:17:00,520 --> 00:17:02,360
Yeah. 
I mean, it's like kind of an 

343
00:17:02,360 --> 00:17:06,160
age-old question. 
It's like, do you dive into the 

344
00:17:06,160 --> 00:17:10,760
places that you're already 
strong or do you like, you know,

345
00:17:11,599 --> 00:17:15,960
go into a new area where you're 
the complete newbie and you have

346
00:17:15,960 --> 00:17:19,119
like an advantage and that you 
see things in a different way 

347
00:17:19,319 --> 00:17:22,240
that people in the space already
might not be able? 

348
00:17:22,240 --> 00:17:24,319
To and I think we're kind of 
doing a little bit of both 

349
00:17:24,319 --> 00:17:28,560
because the Matcha Matcha brand 
sisters matcha is the latter 

350
00:17:29,040 --> 00:17:32,880
where we've never built a 0 
experience as somebody as 

351
00:17:32,880 --> 00:17:36,400
someone in another comment like 
people have mentioned multiple 

352
00:17:36,400 --> 00:17:40,320
times like why are you building 
a CPG company exactly like what 

353
00:17:40,320 --> 00:17:44,080
you guys don't know anything 
about like supply chain like why

354
00:17:44,080 --> 00:17:46,720
are you doing this yeah I think 
going. 

355
00:17:46,720 --> 00:17:50,720
Back to the larger vision of 
building the next Disney, I kind

356
00:17:50,720 --> 00:17:53,680
of want to dive into like the 
why for a little bit because I 

357
00:17:53,680 --> 00:17:56,800
think it provides more context 
and the why is important. 

358
00:17:56,800 --> 00:17:59,320
And so I think the ultimate 
vision of like where we started 

359
00:17:59,320 --> 00:18:03,000
when we're like vision setting 
is that like Gene and I want to 

360
00:18:03,000 --> 00:18:07,360
empower a billion people around 
the world to up level in their 

361
00:18:07,360 --> 00:18:10,520
lives, their personal lives, 
their professional lives and 

362
00:18:10,520 --> 00:18:13,840
media is a way that we can do 
so, especially because Gene and 

363
00:18:13,840 --> 00:18:17,560
I create educational content 
where we want to be a part of 

364
00:18:17,560 --> 00:18:20,000
your journey as much as you are 
a part of our journey. 

365
00:18:20,280 --> 00:18:23,840
And so like, and we were looking
to like what are the companies 

366
00:18:23,840 --> 00:18:26,440
that are able to do that on a 
scale that's not just about 

367
00:18:26,440 --> 00:18:28,920
media, but they also have 
commerce in different ways. 

368
00:18:28,920 --> 00:18:33,840
Like Disney is known obviously 
for their IP in their movies and

369
00:18:34,000 --> 00:18:36,640
all of that. 
And full-fledged experiences and

370
00:18:36,640 --> 00:18:38,360
experiences going to Disneyland.
Exactly. 

371
00:18:38,360 --> 00:18:41,280
So but they also have like 
Disneyland, they have cruises. 

372
00:18:41,520 --> 00:18:44,800
And I think, I mean, their goal 
in like making people happy is 

373
00:18:44,800 --> 00:18:46,880
something that we want to do, 
but we want to take it a step 

374
00:18:46,880 --> 00:18:50,080
further and not just make people
happy, but really like empower 

375
00:18:50,080 --> 00:18:53,040
them to level up in their lives.
And we believe that we can do 

376
00:18:53,040 --> 00:18:55,200
that through our content and 
through our different commerce 

377
00:18:55,200 --> 00:18:56,920
channels. 
So that's kind of the thinking 

378
00:18:56,920 --> 00:18:59,160
between like how do we help the 
most number of people as 

379
00:18:59,160 --> 00:19:02,040
possible and reach the most 
number of peace people as 

380
00:19:02,040 --> 00:19:03,360
possible. 
Yeah. 

381
00:19:04,360 --> 00:19:08,040
But if we were to answer like 
super specifically, like very 

382
00:19:08,040 --> 00:19:11,880
tactically, how do we do it? 
We use Trello. 

383
00:19:12,200 --> 00:19:15,520
So we have several different 
Trello boards, and every week we

384
00:19:15,520 --> 00:19:19,040
review and we look at like all 
the things that need to be done 

385
00:19:19,040 --> 00:19:23,760
that are like P0P1P2, which is 
priority zero, priority one, 

386
00:19:23,960 --> 00:19:26,040
priority two. 
And then we have a column that's

387
00:19:26,040 --> 00:19:28,320
like in progress. 
Yeah, it's like Sprint. 

388
00:19:28,320 --> 00:19:30,600
Planning, yeah. 
Oh, exactly, for all of you. 

389
00:19:30,600 --> 00:19:33,840
People who work in the tech 
world, we, Gina and I, do Sprint

390
00:19:33,840 --> 00:19:35,240
planning. 
We have stand ups. 

391
00:19:35,440 --> 00:19:38,360
Not, I mean, we have impromptu 
stand ups every day, but we do 

392
00:19:38,360 --> 00:19:41,440
like a weekly stand up on Monday
so we know what we're working 

393
00:19:41,440 --> 00:19:43,280
on. 
And Gina assigns me tasks and I 

394
00:19:43,920 --> 00:19:46,840
assign her tasks sometimes, and 
then we complete them either on 

395
00:19:46,840 --> 00:19:48,520
our own or together. 
Yeah. 

396
00:19:48,520 --> 00:19:51,160
And then we also use it as like 
a period of time to like sit 

397
00:19:51,160 --> 00:19:54,920
down and actually like do work 
together, especially like some 

398
00:19:54,920 --> 00:19:57,480
like sort of like annoying tasks
that have to get done. 

399
00:19:57,480 --> 00:20:00,560
Yeah, like operational business 
tasks that we need to do 

400
00:20:00,560 --> 00:20:02,720
together. 
Yeah, because that needs to be 

401
00:20:02,720 --> 00:20:05,560
done in addition to the creative
tasks like making this podcast. 

402
00:20:05,560 --> 00:20:07,440
Right. 
And so right now, so far we have

403
00:20:07,440 --> 00:20:09,800
two travel boards. 
One is all about podcast 

404
00:20:09,800 --> 00:20:12,520
planning, where we plan out all 
the episodes and the content and

405
00:20:13,360 --> 00:20:15,120
we like. 
Schedule that. 

406
00:20:15,160 --> 00:20:16,800
Schedule and like review it that
way. 

407
00:20:17,080 --> 00:20:20,920
And then another one is our 
broader like startup planning 

408
00:20:20,920 --> 00:20:24,240
board where there's like a lot 
of admin and like long term 

409
00:20:24,240 --> 00:20:26,920
planning. 
And we also just recently 

410
00:20:26,920 --> 00:20:31,760
started one for sisters, for 
sisters matcha, which is more 

411
00:20:31,760 --> 00:20:34,280
specifically like all the tasks 
that we have to do for sisters 

412
00:20:34,280 --> 00:20:35,400
matcha. 
Definitely. 

413
00:20:35,400 --> 00:20:39,920
And I would say very tactically,
Jean and I live, I don't want to

414
00:20:39,920 --> 00:20:41,400
say live and die. 
That's like Morbid Gene. 

415
00:20:41,400 --> 00:20:45,040
And I live by our calendars. 
Like we will have a calendar 

416
00:20:45,040 --> 00:20:47,520
event for like basically 
everything we do, especially 

417
00:20:47,520 --> 00:20:49,640
because we work so closely 
together. 

418
00:20:49,640 --> 00:20:53,480
And then it's like nice to 
organize our schedules and like 

419
00:20:53,480 --> 00:20:55,760
sync them. 
It's so interesting. 

420
00:20:55,760 --> 00:20:58,880
Like a lot of my friends have 
commented that like, it's 

421
00:20:58,920 --> 00:21:02,880
remarkable how well we work 
together given that like, oh, 

422
00:21:02,960 --> 00:21:04,760
really? 
So many things are aligned. 

423
00:21:05,160 --> 00:21:07,480
Some of my friends are like, I 
love my sibling, brother or 

424
00:21:07,480 --> 00:21:09,880
sister, but I could never 
imagine working with them. 

425
00:21:10,160 --> 00:21:12,800
And they're like, we're so 
surprised that you and Jean are 

426
00:21:12,800 --> 00:21:16,640
aligned on so many things. 
It's really, really special, I 

427
00:21:16,640 --> 00:21:21,480
think in the timing of things 
and also like our view, our 

428
00:21:21,480 --> 00:21:24,080
working styles. 
And maybe there might be times 

429
00:21:24,080 --> 00:21:26,560
where we like disagree or like 
go back and forth a little bit, 

430
00:21:26,560 --> 00:21:30,760
but I feel like it's actually, I
agree that it's remarkable. 

431
00:21:32,560 --> 00:21:35,080
Maybe I'm just amazing to work 
with. 

432
00:21:36,520 --> 00:21:39,000
Well, we'll have to see with 
your performance review coming 

433
00:21:39,000 --> 00:21:41,200
up. 
I will give you feedback then. 

434
00:21:41,200 --> 00:21:45,080
360 yeah 36360. 
I'll collect feedback from me, 

435
00:21:45,080 --> 00:21:51,440
me and myself, Me, myself and I.
I want to go back to your 

436
00:21:51,440 --> 00:21:54,200
comment about stealth is dead. 
Yeah. 

437
00:21:54,280 --> 00:21:55,280
Stealth mode. 
Goodbye. 

438
00:21:55,280 --> 00:21:57,160
Stealth mode. 
That's in the past. 

439
00:21:57,160 --> 00:21:58,840
Hello. 
Building in public. 

440
00:21:58,840 --> 00:22:00,800
Yeah. 
I I really like that. 

441
00:22:00,800 --> 00:22:03,040
I mean, it was kind of a hot 
take. 

442
00:22:03,280 --> 00:22:06,000
I mean, obviously it's a 
generalization, you know, like 

443
00:22:06,000 --> 00:22:08,280
some things should be built in 
stealth mode. 

444
00:22:08,280 --> 00:22:11,680
It I mean, I was gonna say like 
pharmaceutical, like if you're 

445
00:22:11,680 --> 00:22:13,320
creating a new like 
pharmaceutical and it's like 

446
00:22:13,320 --> 00:22:15,320
super proprietary. 
But then again, maybe some 

447
00:22:15,320 --> 00:22:17,080
pharmaceuticals should not be 
built in self mode. 

448
00:22:17,080 --> 00:22:18,320
Maybe that knowledge should be 
shared. 

449
00:22:18,320 --> 00:22:21,760
So a bad example, but you know, 
like so many startups who are 

450
00:22:21,760 --> 00:22:25,760
creating like the next, like 
innovation in AI, whatever, like

451
00:22:25,760 --> 00:22:27,600
they want to build in stealth 
mode. 

452
00:22:27,920 --> 00:22:30,520
But I think it's it's actually 
not just startups. 

453
00:22:30,520 --> 00:22:34,480
So like for me, yeah, this like 
building in public is really a 

454
00:22:34,480 --> 00:22:37,720
challenge and it's very outside 
my comfort zone, as are many 

455
00:22:37,720 --> 00:22:39,240
things that we're doing these 
days. 

456
00:22:39,560 --> 00:22:44,400
Because from for my background, 
like obviously Goldman was all 

457
00:22:44,400 --> 00:22:46,800
about like the firm. 
Like there was like we were 

458
00:22:46,800 --> 00:22:51,400
scared to death of accidentally 
ever saying something in like 

459
00:22:51,680 --> 00:22:53,840
the elevator. 
You have that rule right? 

460
00:22:53,840 --> 00:22:55,320
Like you're you're not supposed 
to talk about work in the 

461
00:22:55,320 --> 00:22:57,280
elevator at Goldman. 
Because you don't know who could

462
00:22:57,280 --> 00:23:00,080
be in there like a client, a 
reporter, like competitor, 

463
00:23:00,120 --> 00:23:02,600
competitor. 
So like we were always like so 

464
00:23:02,600 --> 00:23:05,680
scared to death and we're always
like the firm, like etcetera. 

465
00:23:05,680 --> 00:23:08,600
So that was like my first 
experience, like my first 

466
00:23:08,600 --> 00:23:13,520
experience out of college. 
And then even at Snap, we had 

467
00:23:13,640 --> 00:23:18,800
quite like a siloed, yeah, like 
we were super siloed and like 

468
00:23:18,800 --> 00:23:21,560
very like closed door projects. 
So there were a lot of projects 

469
00:23:21,560 --> 00:23:25,720
that I worked on that were even 
secret within the company. 

470
00:23:25,960 --> 00:23:28,960
And like only specific teams, 
like knew about it. 

471
00:23:28,960 --> 00:23:32,640
Only specific, very specific 
people had access to it. 

472
00:23:33,640 --> 00:23:36,160
Apple is the same way. 
Apple is going to be very 

473
00:23:36,160 --> 00:23:37,400
secretive. 
Exactly. 

474
00:23:37,400 --> 00:23:41,440
So we had like a lot of that 
culture, especially towards the 

475
00:23:41,440 --> 00:23:45,640
beginning, even even today, but 
like especially around projects 

476
00:23:45,640 --> 00:23:48,920
that were like hardware related 
and like things that are more 

477
00:23:48,920 --> 00:23:50,960
sensitive. 
Yeah, things that are more like 

478
00:23:50,960 --> 00:23:54,520
proprietary and secretive. 
So for me it's a major 

479
00:23:54,560 --> 00:23:58,240
departure, but I am already 
starting to see the benefits. 

480
00:23:58,240 --> 00:24:00,520
Of it, yes. 
Which is that, like, when you 

481
00:24:00,520 --> 00:24:04,320
put yourself out there and like,
put what you're working on out 

482
00:24:04,320 --> 00:24:06,000
there, it's actually really 
surprising. 

483
00:24:06,000 --> 00:24:09,160
Like people want to help. 
Yeah, People want to be 

484
00:24:09,160 --> 00:24:09,600
involved. 
They. 

485
00:24:09,600 --> 00:24:12,280
Want to engage? 
Yes, and I think like, it's not 

486
00:24:12,280 --> 00:24:15,320
purely altruistic. 
It's not like people want to 

487
00:24:15,320 --> 00:24:17,200
help just because they want to 
help. 

488
00:24:17,200 --> 00:24:19,840
It's because they think what 
you're doing is like interesting

489
00:24:20,280 --> 00:24:22,440
and they like want to be 
involved, which is kind of like 

490
00:24:22,440 --> 00:24:26,120
honestly my own experience too, 
because I advise these three 

491
00:24:26,120 --> 00:24:29,440
different startups and like, I 
think what they're doing is 

492
00:24:29,440 --> 00:24:31,280
really interesting. 
Like I want to be a part of it. 

493
00:24:31,280 --> 00:24:33,880
Like, I want to help them 
because I want to see what 

494
00:24:33,880 --> 00:24:37,640
they're building, like be really
big in the world and like, be 

495
00:24:37,640 --> 00:24:41,200
successful. 
So that's one thing I've been 

496
00:24:41,680 --> 00:24:44,520
pleasantly surprised. 
By so far, there are many 

497
00:24:44,520 --> 00:24:46,120
benefits to building public 
public. 

498
00:24:46,200 --> 00:24:47,640
Yeah. 
I think another benefit of 

499
00:24:47,640 --> 00:24:50,880
building in public is that 
you're able to talk to your 

500
00:24:50,880 --> 00:24:53,560
audience and get feedback so 
quickly. 

501
00:24:53,600 --> 00:24:55,960
Like Jean and I read all of the 
comments. 

502
00:24:55,960 --> 00:24:59,880
So like we see the DMS, we see 
people commenting on this 

503
00:24:59,880 --> 00:25:02,840
design, like asking questions 
about it on, there's a lot of 

504
00:25:02,840 --> 00:25:04,400
comments on the color about 
this. 

505
00:25:04,400 --> 00:25:07,600
Blue is controversial. 
Blue is so controversial. 

506
00:25:07,600 --> 00:25:11,440
They're like some comments that 
I've seen is that like blue is a

507
00:25:11,440 --> 00:25:14,040
color, a negative comment. 
Like blue is the color of a lot 

508
00:25:14,040 --> 00:25:16,120
of skin care stuff. 
Like this doesn't look like 

509
00:25:16,120 --> 00:25:18,200
matcha to me so I don't want it 
to be blue. 

510
00:25:18,280 --> 00:25:22,120
Well, or someone was like, Blue 
is historically an appetite 

511
00:25:22,120 --> 00:25:24,480
suppressant color. 
I'm like someone said that. 

512
00:25:24,600 --> 00:25:26,160
Yeah. 
You didn't see that comment. 

513
00:25:26,200 --> 00:25:28,760
No, I was like, guys, we're not 
McDonald's. 

514
00:25:28,760 --> 00:25:32,280
Like, we're not, we're not gonna
do like red and yellow 

515
00:25:32,280 --> 00:25:34,720
McDonald's because we want you 
to like, eat more. 

516
00:25:34,720 --> 00:25:37,720
We're not trying to like force 
it down your throat like we want

517
00:25:37,720 --> 00:25:39,760
you to like, opt into it. 
Yeah. 

518
00:25:40,120 --> 00:25:42,360
Well, there's also a positive 
comment about the blue, where 

519
00:25:42,360 --> 00:25:45,200
blue has like a very positive 
association in the sense that 

520
00:25:45,200 --> 00:25:49,560
like blue is a color that can be
many, many things. 

521
00:25:50,000 --> 00:25:52,640
Blue is a color that is very 
versatile and can be many things

522
00:25:52,640 --> 00:25:54,840
for many people. 
So yeah, yeah, we've, we see the

523
00:25:54,840 --> 00:25:56,720
comments and I think that's good
about building in public is that

524
00:25:56,720 --> 00:26:01,240
we're able to get a wide variety
of opinions from the people who 

525
00:26:01,240 --> 00:26:04,680
we would be selling to. 
So our customers, It's like 

526
00:26:04,680 --> 00:26:06,240
really important to have that 
dialogue. 

527
00:26:06,240 --> 00:26:08,280
And I think a lot of companies 
that are working in stealth miss

528
00:26:08,280 --> 00:26:10,840
out on that. 
I think the other cool part like

529
00:26:10,840 --> 00:26:13,720
taking that a little bit further
about building in public is that

530
00:26:14,040 --> 00:26:17,560
also just our friends, you know 
what we're doing. 

531
00:26:18,040 --> 00:26:20,840
And like, this is kind of like 
one of the first times that I've

532
00:26:20,840 --> 00:26:25,200
really started to see like the 
value of our network, AKA our 

533
00:26:25,200 --> 00:26:29,440
friends, which is that just that
like, I feel like so many of my 

534
00:26:29,440 --> 00:26:32,840
friends are just like brilliant 
and like so many different ways 

535
00:26:32,840 --> 00:26:36,280
and are just like so talented 
and like, because they know what

536
00:26:36,280 --> 00:26:38,400
I'm doing, it's really easy to 
just like jump into a 

537
00:26:38,400 --> 00:26:41,080
conversation with them and like 
be like, oh, like I've been 

538
00:26:41,080 --> 00:26:43,280
thinking about this. 
Like, what do you think? 

539
00:26:43,280 --> 00:26:48,120
And like, I feel like we, we 
get, so I get so much, I get so 

540
00:26:48,120 --> 00:26:51,440
much inspiration from our 
friends and like, I learned so 

541
00:26:51,440 --> 00:26:53,840
much from them. 
And like, I feel like every few 

542
00:26:53,840 --> 00:26:57,560
conversations, like they, it 
turns into something where I'm 

543
00:26:57,560 --> 00:27:00,920
like, this is something that 
could really change the 

544
00:27:00,920 --> 00:27:03,440
trajectory of our entire 
company, what we're working on. 

545
00:27:03,440 --> 00:27:05,960
Yeah. 
It's interesting, it's amazing 

546
00:27:05,960 --> 00:27:08,360
to have that network. 
The conversations come so easily

547
00:27:08,360 --> 00:27:09,400
'cause they see what we're 
posting. 

548
00:27:09,400 --> 00:27:11,720
They're just like, how is Matcha
Sisters Matcha going? 

549
00:27:12,360 --> 00:27:16,000
And then because they're 
brilliant and like smart and 

550
00:27:16,000 --> 00:27:18,720
like their own ways, they'll 
bring like a nugget of wisdom. 

551
00:27:18,720 --> 00:27:20,720
We're like, we didn't think 
about it that. 

552
00:27:20,720 --> 00:27:22,240
Way. 
We should. 

553
00:27:22,360 --> 00:27:24,440
And then like, we'll be like, Oh
my God, we need to incorporate 

554
00:27:24,440 --> 00:27:25,120
this. 
Yeah. 

555
00:27:25,120 --> 00:27:28,400
It's like every conversation can
be a big brain conversation, but

556
00:27:28,400 --> 00:27:30,920
like in the best way where it's 
like really fun because like 

557
00:27:31,240 --> 00:27:33,560
we're obviously passionate about
what we're building. 

558
00:27:33,920 --> 00:27:36,760
And like when our friends like 
bring their lens and they're 

559
00:27:36,760 --> 00:27:40,280
like genius to it, even for just
like, you know, like a 30 minute

560
00:27:40,280 --> 00:27:43,440
conversation. 
It's like having like an 

561
00:27:43,480 --> 00:27:47,400
infinite amazing, like board of 
advisors, yeah, who have like 

562
00:27:47,920 --> 00:27:52,280
thousands of years of like job 
expertise across, like all of 

563
00:27:52,280 --> 00:27:53,880
them. 
Especially in different fields 

564
00:27:53,880 --> 00:27:56,080
too, yeah. 
Cuz we have friends across so 

565
00:27:56,080 --> 00:27:59,680
many different industries who 
bring different, like, wisdom to

566
00:27:59,680 --> 00:28:01,000
what we're doing. 
Yeah. 

567
00:28:01,080 --> 00:28:03,000
And it's also fun. 
It's also kind of fun to like 

568
00:28:03,000 --> 00:28:07,920
realize that like your friends 
have even different skills than 

569
00:28:07,920 --> 00:28:10,440
you like realize that they had, 
you know, like when we were 

570
00:28:10,440 --> 00:28:13,600
talking to my friend yesterday, 
I was like, wait, you're like an

571
00:28:13,600 --> 00:28:16,680
amazing marketer. 
Like I had no idea because like 

572
00:28:16,680 --> 00:28:19,680
the capacity I've been working 
with him in was like product. 

573
00:28:19,680 --> 00:28:23,080
We were both heads of product 
and I was like, what you are so 

574
00:28:23,080 --> 00:28:27,480
good at marketing. 
Like just like it's it's so fun 

575
00:28:27,480 --> 00:28:29,040
to discover. 
I love it. 

576
00:28:29,040 --> 00:28:30,880
I love it. 
Especially talking about our own

577
00:28:30,880 --> 00:28:33,720
thing, it's just like we're so 
much more passionate about it. 

578
00:28:34,120 --> 00:28:37,240
And like I, I, I also really 
love it as well. 

579
00:28:37,640 --> 00:28:40,360
I would say a downside to 
building in public that we've 

580
00:28:40,760 --> 00:28:44,360
like run into a couple of times.
Trolls, trolls. 

581
00:28:44,600 --> 00:28:45,880
Sorry to preempt you there, but 
I. 

582
00:28:46,080 --> 00:28:49,000
Mean, I wasn't even going to say
that, but yes, trolls sometimes 

583
00:28:49,000 --> 00:28:52,000
like on our on our content, but 
like, that's just the nature. 

584
00:28:52,000 --> 00:28:54,200
That's the beast of it. 
And you know, I've been dealing 

585
00:28:54,200 --> 00:28:57,480
with online trolls for the last 
four years, so it's fine. 

586
00:28:58,240 --> 00:29:01,120
Haters don't get her down 
though, the haters just power 

587
00:29:01,120 --> 00:29:03,280
her even more. 
Haters are engagement. 

588
00:29:03,280 --> 00:29:07,360
I try to tell myself that, but I
would say honestly that one of 

589
00:29:07,360 --> 00:29:11,320
the negatives is like building 
in public, but not there's like 

590
00:29:11,320 --> 00:29:13,000
a line. 
You need to like protect 

591
00:29:13,000 --> 00:29:16,640
yourself and fortify your 
company while also sharing what 

592
00:29:16,640 --> 00:29:19,800
you're doing because there are 
some trolls, for example, like 

593
00:29:19,800 --> 00:29:22,040
we announced, like the name of 
Sisters Matcha. 

594
00:29:22,800 --> 00:29:26,200
And I. 
Hadn't even like built the 

595
00:29:26,200 --> 00:29:30,320
Instagram page yet and like I 
probably should have now lesson 

596
00:29:30,320 --> 00:29:31,080
learned. 
I will. 

597
00:29:31,240 --> 00:29:34,040
But like someone created like a 
sisters matcha account that said

598
00:29:34,040 --> 00:29:37,560
new like, and my guess is that 
they saw that I announced it and

599
00:29:37,560 --> 00:29:40,360
they tried to take the Instagram
name of it, you know, and like, 

600
00:29:40,360 --> 00:29:44,080
it was just like stuff like that
where, I don't know, it's just 

601
00:29:44,080 --> 00:29:45,320
weird. 
Womp womp. 

602
00:29:45,320 --> 00:29:47,840
Same thing happened with like 
another naming convention that 

603
00:29:47,840 --> 00:29:51,240
we tried to do where we looked 
it up online domain was totally 

604
00:29:51,240 --> 00:29:52,960
free. 
We created a LinkedIn post. 

605
00:29:52,960 --> 00:29:54,680
Like we didn't buy it. 
We were going to buy it in like 

606
00:29:54,680 --> 00:29:56,720
2 days. 
We created a LinkedIn boast, 

607
00:29:56,720 --> 00:29:59,840
like announcing the name of 
something and then like two days

608
00:29:59,840 --> 00:30:03,440
later the domain was taken and 
was like going to be sold for 

609
00:30:03,440 --> 00:30:05,240
like $200.00. 
And we're like, what the hell? 

610
00:30:05,480 --> 00:30:06,880
Yeah. 
You know, So I think it's like 

611
00:30:07,120 --> 00:30:10,720
finding the balance between like
building in public in real time,

612
00:30:11,040 --> 00:30:13,840
but while still like protecting 
yourself as a company and being 

613
00:30:13,840 --> 00:30:16,960
like wise enough to know that 
there are like weirdo, like 

614
00:30:16,960 --> 00:30:20,360
shady people who are trying to 
like outsmart you in some ways. 

615
00:30:20,520 --> 00:30:25,520
Yeah, that's something we hadn't
really clearly we hadn't really 

616
00:30:25,520 --> 00:30:27,800
like considered that or like 
planned around it. 

617
00:30:27,800 --> 00:30:33,600
Yeah, narcs, it's OK though, I 
guess like if we can learn our 

618
00:30:33,600 --> 00:30:36,560
lesson for like $200 or 
whatever, then it's. 

619
00:30:36,560 --> 00:30:39,800
It's not that big of a deal. 
Yeah, we did try to buy the 

620
00:30:39,800 --> 00:30:43,840
domain of like another of like 
sisters.com or something and 

621
00:30:43,840 --> 00:30:47,880
someone was trying to sell it to
us for like 3/4 of $1,000,000. 

622
00:30:49,160 --> 00:30:51,840
I was like, hello, you can keep 
the domain name. 

623
00:30:51,880 --> 00:30:53,440
That was insane. 
Yeah. 

624
00:30:53,440 --> 00:30:56,360
Anyways, like stuff like that, 
that's behind the scenes where 

625
00:30:56,360 --> 00:30:58,920
you're like, what is going on in
building this company next? 

626
00:30:58,920 --> 00:31:01,000
We're going to take a break and 
when we come back, we're going 

627
00:31:01,000 --> 00:31:02,960
to talk about the lessons that 
we've learned. 

628
00:31:03,520 --> 00:31:06,400
Hey guys, quick break to let you
know that we now have merch on 

629
00:31:06,400 --> 00:31:09,360
Sisters matcha.com. 
We have sweatshirts and T-shirts

630
00:31:09,360 --> 00:31:12,080
that we designed ourselves. 
Go check it out and please rate 

631
00:31:12,080 --> 00:31:14,920
US five stars on Spotify and 
Apple Podcasts. 

632
00:31:14,920 --> 00:31:17,600
These ratings are so important 
for the distribution and 

633
00:31:17,600 --> 00:31:19,720
survival of Tiger Sisters 
Podcast. 

634
00:31:19,920 --> 00:31:22,280
Thank you for your support. 
Welcome back. 

635
00:31:22,400 --> 00:31:26,600
Welcome back. 
And so back to the original 

636
00:31:26,600 --> 00:31:28,680
question is like what are some 
of the lessons that we've 

637
00:31:28,680 --> 00:31:29,920
learned? 
We've been working on the 

638
00:31:29,920 --> 00:31:31,880
startup for the last few months.
Gene, what are some of the 

639
00:31:31,880 --> 00:31:33,280
lessons that you've gleaned? 
Yeah. 

640
00:31:33,280 --> 00:31:36,120
I think the first one, and I 
kind of alluded to this earlier,

641
00:31:36,120 --> 00:31:41,200
is to not be afraid to change 
course, especially early on. 

642
00:31:41,600 --> 00:31:44,640
And because we act, we are so 
early, like we've only launched 

643
00:31:44,640 --> 00:31:47,840
for like a few months. 
Like two months, three months. 

644
00:31:47,840 --> 00:31:50,880
Yeah. 
Like very, we're very early on. 

645
00:31:50,880 --> 00:31:54,560
And when I think back about like
different companies that I've 

646
00:31:54,560 --> 00:31:58,680
been working very closely with, 
like there are many companies 

647
00:31:58,680 --> 00:32:01,200
that would have been much better
off if they had pivoted or like 

648
00:32:01,280 --> 00:32:03,160
if they had adjusted more early 
on. 

649
00:32:03,600 --> 00:32:06,840
So like, I think that's 
something that I'm actually 

650
00:32:06,840 --> 00:32:12,800
surprised by, like how fluidly 
you and I have both been able to

651
00:32:12,800 --> 00:32:14,880
do that. 
And like, because I feel like a 

652
00:32:14,880 --> 00:32:17,080
lot of people take it really, 
really hard when they have to 

653
00:32:17,080 --> 00:32:20,200
make major adjustments. 
So I think something that people

654
00:32:20,200 --> 00:32:22,960
say is strong convictions 
loosely held, which is basically

655
00:32:22,960 --> 00:32:27,760
like you want to have your 
beliefs but not be afraid to 

656
00:32:27,840 --> 00:32:31,800
take in new information and make
changes and edits where where 

657
00:32:31,800 --> 00:32:35,360
needed. 
Honestly, I feel like I felt a 

658
00:32:35,360 --> 00:32:39,400
lot of pressure in the corporate
world to stay on course because 

659
00:32:39,400 --> 00:32:41,840
there were so many more things 
at stake in terms of like 

660
00:32:42,160 --> 00:32:45,560
aligning people and like having 
your boss tell you something. 

661
00:32:45,560 --> 00:32:47,960
And then you have to like, 
manage your politics, the 

662
00:32:47,960 --> 00:32:51,160
politics and also like how 
people feel morale. 

663
00:32:51,280 --> 00:32:53,200
Like if we had like a team of 
engineers, I think it would be 

664
00:32:53,200 --> 00:32:57,880
like a lot harder to like move 
the boat as quickly because we 

665
00:32:57,880 --> 00:32:59,560
are moving things when it's just
you and just. 

666
00:32:59,560 --> 00:33:03,680
Have one engineer. 
We just I have to manage myself.

667
00:33:04,200 --> 00:33:07,080
Like I mean that it's true, 
though we do have to manage our 

668
00:33:07,080 --> 00:33:08,600
own emotions. 
But that's it. 

669
00:33:08,680 --> 00:33:12,800
And that's like not easy, but 
like easier, yes, because we 

670
00:33:12,800 --> 00:33:15,160
have each other and like we know
each other so well and how we 

671
00:33:15,200 --> 00:33:17,880
can kind of do that and like 
help each other in those ways. 

672
00:33:17,920 --> 00:33:20,560
It's so hard when you have like 
an organization. 

673
00:33:21,160 --> 00:33:24,960
I think the other lesson I've 
learned is that it's OK to be 

674
00:33:24,960 --> 00:33:27,360
working on these several 
different initiatives at the 

675
00:33:27,360 --> 00:33:31,080
same time and to be like testing
out these different hypothesis 

676
00:33:31,400 --> 00:33:34,680
because I'm kind of very like in
the mode right now. 

677
00:33:34,680 --> 00:33:39,360
And I was mentioning this to you
yesterday that I think like all 

678
00:33:39,360 --> 00:33:42,600
of the things that we're working
on are for a reason. 

679
00:33:42,840 --> 00:33:49,160
Like even if one of them doesn't
turn out to be like a major like

680
00:33:49,200 --> 00:33:52,280
aspect of our company going 
forward, like we are going to 

681
00:33:52,280 --> 00:33:55,360
learn something so invaluable 
from it and it's going to turn 

682
00:33:55,360 --> 00:33:59,360
into something that never would 
have happened had it not been 

683
00:33:59,360 --> 00:34:01,480
for us doing the first thing. 
I agree. 

684
00:34:01,640 --> 00:34:03,080
I totally agree with. 
That statement. 

685
00:34:03,120 --> 00:34:07,560
So I feel like it may seem like 
because even outside of sisters 

686
00:34:07,560 --> 00:34:10,120
Matcha and outside of the 
podcast, we are doing a lot of 

687
00:34:10,120 --> 00:34:11,960
different things. 
So like we're speaking at 

688
00:34:11,960 --> 00:34:16,560
conferences, we are going and 
like reporting at you're going 

689
00:34:16,560 --> 00:34:18,199
to be a reporter at a 
conference. 

690
00:34:18,199 --> 00:34:21,080
Like, yeah, I'm a writer for. 
She's writer before I attended 

691
00:34:21,080 --> 00:34:24,840
an event last week that I'm 
writing like an article on like.

692
00:34:24,920 --> 00:34:29,040
I'm an active investor, like we 
are doing a lot of things and 

693
00:34:29,040 --> 00:34:30,840
sometimes I feel like when we 
talk to our friends, they're 

694
00:34:30,840 --> 00:34:37,159
like, what is going on? 
I just tell people I'm multi 

695
00:34:37,159 --> 00:34:39,400
hyphen it. 
I'm like, do you really? 

696
00:34:39,400 --> 00:34:41,320
Yeah, because it is kind of 
hard. 

697
00:34:41,560 --> 00:34:44,560
I I mean I wonder if we need a 
better way to like package it 

698
00:34:44,560 --> 00:34:45,880
and. 
Model slash actress. 

699
00:34:46,120 --> 00:34:48,880
I need a way to like package and
brand it maybe. 

700
00:34:49,080 --> 00:34:52,760
But like, you know, we're also 
like doing a lot with our trip 

701
00:34:52,760 --> 00:34:55,920
to Japan that's coming up. 
Like it's hard to. 

702
00:34:55,920 --> 00:34:59,080
Community building. 
I do think it's kind of hard to 

703
00:34:59,080 --> 00:35:00,320
explain. 
When I talk to my friends, I was

704
00:35:00,320 --> 00:35:03,680
like, we have our podcast, I 
have my Instagram, I'm writing 

705
00:35:03,680 --> 00:35:06,240
for Forbes, we're going to 
Japan, we have a matcha. 

706
00:35:06,240 --> 00:35:10,080
Brand OK, but like in my mind, 
in our mind, it all makes sense,

707
00:35:10,080 --> 00:35:11,920
makes sense. 
It all works together. 

708
00:35:12,080 --> 00:35:14,760
And I think like I'm leaning 
more into this. 

709
00:35:14,760 --> 00:35:16,800
At first I was not super 
comfortable with it, but like, 

710
00:35:17,520 --> 00:35:20,240
you remember when you 
interviewed me on your other 

711
00:35:20,240 --> 00:35:25,080
podcast, Sheree's Corner. 
Yeah, now, now since now it's 

712
00:35:25,080 --> 00:35:29,000
last season now wrapped up, but 
took me a long time to get on 

713
00:35:29,000 --> 00:35:32,360
that podcast, guys. 
Finally, finally I was asked on 

714
00:35:32,360 --> 00:35:33,160
as a guest. 
Yes. 

715
00:35:33,160 --> 00:35:37,120
But one of the things that you 
said was you were like after I 

716
00:35:37,120 --> 00:35:40,400
described like all the things 
that I have worked on in my like

717
00:35:40,400 --> 00:35:43,040
history and my career, you were 
like, oh, it sounds like you 

718
00:35:43,040 --> 00:35:45,040
have always been working on the 
cutting edge. 

719
00:35:45,040 --> 00:35:47,520
And I was like, yeah, like 
that's pretty accurate. 

720
00:35:47,520 --> 00:35:49,960
And I feel like that's what's 
happening again here because 

721
00:35:49,960 --> 00:35:55,520
like what we're building is this
sort of new format of a company 

722
00:35:55,960 --> 00:35:59,920
and of an enterprise that is not
like it doesn't have an acronym 

723
00:36:00,000 --> 00:36:01,920
that goes along with it, right? 
We can't just be like, oh, it's 

724
00:36:01,920 --> 00:36:03,640
B to B SASS. 
Like it's not easily 

725
00:36:03,640 --> 00:36:08,040
understandable because it's an 
entirely new entity that I think

726
00:36:08,040 --> 00:36:12,800
is going to be the basis of like
many more companies to come. 

727
00:36:12,920 --> 00:36:15,200
Yeah, it's never been done 
before. 

728
00:36:15,400 --> 00:36:17,920
It's never been done. 
Babes, it's never been done. 

729
00:36:17,960 --> 00:36:19,360
Yeah. 
But so like I think the 

730
00:36:19,360 --> 00:36:22,360
different ways that we're 
building like a new language 

731
00:36:22,360 --> 00:36:24,840
around it too, right. 
So like us saying things like 

732
00:36:24,840 --> 00:36:29,400
oh, our company is a content to 
commerce company or us saying 

733
00:36:29,400 --> 00:36:35,000
like we are building and 
monetizing IP brands and 

734
00:36:35,000 --> 00:36:39,440
community like that's all kind 
of like new. 

735
00:36:39,440 --> 00:36:42,800
I've never really heard other 
people put it that way. 

736
00:36:43,120 --> 00:36:45,720
I actually don't think there's 
that many people who are doing 

737
00:36:45,720 --> 00:36:49,440
it this way. 
I like think to creators or 

738
00:36:49,440 --> 00:36:53,120
actually influencers like Emma 
Chamberlain or even Mr. Beast 

739
00:36:53,400 --> 00:36:58,640
who do it, and I don't exact, I 
think they're adjacent, but I 

740
00:36:58,640 --> 00:37:00,440
don't exactly think they're 
doing it the way that we're 

741
00:37:00,440 --> 00:37:01,200
doing it. 
Yeah. 

742
00:37:01,360 --> 00:37:03,800
Like different flavors for sure.
It's different flavors because 

743
00:37:03,800 --> 00:37:05,880
Emma Chamberlain, definitely, 
she has her vlog, she has her 

744
00:37:05,880 --> 00:37:08,280
podcast, She brings you along in
her life. 

745
00:37:08,280 --> 00:37:11,320
But it's not really like so much
her business aspect as it is 

746
00:37:11,320 --> 00:37:12,920
more the lifestyle. 
Yeah. 

747
00:37:12,920 --> 00:37:15,720
Whereas like we're doing 
building in public and that is 

748
00:37:15,720 --> 00:37:17,240
part of our business. 
Yeah. 

749
00:37:17,720 --> 00:37:21,000
And Mr. Beast obviously like has
his content and he has his like 

750
00:37:21,000 --> 00:37:24,840
game shows and everything, but 
it's not like the everyday like 

751
00:37:25,320 --> 00:37:28,960
minutia right His. 
Is much more of like a. 

752
00:37:28,960 --> 00:37:32,000
Grander scale of production. 
His is, well, I would say his is

753
00:37:32,000 --> 00:37:35,080
much more of like a media 
company, but more of like media 

754
00:37:35,080 --> 00:37:38,280
on new platforms. 
It I think it's much easier to 

755
00:37:38,320 --> 00:37:40,720
like understand and much more 
straightforward, especially like

756
00:37:40,720 --> 00:37:45,680
the direction he's gone now. 
Yeah, so. 

757
00:37:45,680 --> 00:37:48,000
So it's scary that we're doing 
like something that's never been

758
00:37:48,000 --> 00:37:50,080
done before because like, what 
the hell? 

759
00:37:50,200 --> 00:37:53,560
But it's also just like, Oh my 
God, I feel like there is no 

760
00:37:53,560 --> 00:37:54,880
playbook and we're writing the 
playbook. 

761
00:37:54,920 --> 00:37:59,600
Yeah, it's just, it's so 
invigorating and like, it's cool

762
00:37:59,600 --> 00:38:04,080
when you have so much conviction
in something and it's your own 

763
00:38:04,080 --> 00:38:05,040
thing. 
Yeah. 

764
00:38:06,080 --> 00:38:08,240
Yeah. 
I feel like that is very, very 

765
00:38:08,240 --> 00:38:11,800
rare because there are times 
when I feel like I've worked on 

766
00:38:11,800 --> 00:38:14,320
projects in the past. 
And these are, this is when I've

767
00:38:14,320 --> 00:38:17,440
been like the most fired up and 
like, we'll be working like, you

768
00:38:17,440 --> 00:38:21,280
know, 100 hours a week or 
something like on, on a work 

769
00:38:21,280 --> 00:38:24,520
project when it's like you have 
so much conviction in it and you

770
00:38:24,520 --> 00:38:29,120
feel a lot of ownership. 
But this is that times like a 

771
00:38:29,120 --> 00:38:30,720
million. 
Yeah. 

772
00:38:30,920 --> 00:38:33,840
It's really special in that way 
because I've worked on my 

773
00:38:33,840 --> 00:38:37,360
content for the last like four 
years, almost five years, but 

774
00:38:37,360 --> 00:38:40,360
it's like only been my content, 
never really the business side. 

775
00:38:40,560 --> 00:38:43,320
I've done brand deals, but like 
this is like our own business on

776
00:38:43,320 --> 00:38:45,880
top of that content. 
So for me it's a completely new 

777
00:38:45,880 --> 00:38:48,800
flavor as well. 
Yeah, exciting. 

778
00:38:48,960 --> 00:38:50,080
Yeah, you. 
OK. 

779
00:38:50,080 --> 00:38:52,560
And we actually have a second 
mailbag question that I think we

780
00:38:52,560 --> 00:38:57,360
can touch on pretty quickly. 
So 7 Summer Grapes asks, how 

781
00:38:57,360 --> 00:38:59,960
exciting, Can you share a bit 
more about the biggest 

782
00:38:59,960 --> 00:39:03,280
difference in building ACPG 
versus software product besides 

783
00:39:03,280 --> 00:39:06,280
the product development process,
obviously, what did you not 

784
00:39:06,280 --> 00:39:08,560
expect? 
What skills you learned prior 

785
00:39:08,560 --> 00:39:10,560
that's going to set you or your 
product apart? 

786
00:39:11,240 --> 00:39:13,280
OK, for this question, I have 
three points. 

787
00:39:13,680 --> 00:39:18,520
I would say the first thing that
we did not expect was physical 

788
00:39:18,520 --> 00:39:21,480
injuries. 
Oh my God, my lip. 

789
00:39:21,760 --> 00:39:25,000
My lip is physically endured. 
I was quick story. 

790
00:39:25,120 --> 00:39:27,560
I was taping together one of 
these prototype things and I had

791
00:39:27,560 --> 00:39:29,280
like a piece of tape and I 
needed to align it. 

792
00:39:29,400 --> 00:39:31,000
I put the tape in my mouth 
because you know, you're just 

793
00:39:31,000 --> 00:39:33,040
like you wanted to hold it on 
something, put the tape in my 

794
00:39:33,040 --> 00:39:36,800
mouth, took off the tape. 
It ripped off a piece of my skin

795
00:39:36,920 --> 00:39:40,960
on my inner lip and I was 
bleeding and I was freaking out.

796
00:39:41,280 --> 00:39:43,280
It was it's. 
Actually, she was actually so 

797
00:39:43,280 --> 00:39:46,520
traumatized, guys. 
She was so, so traumatized. 

798
00:39:46,520 --> 00:39:50,600
I like waxed, accidentally waxed
the inside of my lip with this 

799
00:39:50,600 --> 00:39:54,120
piece of like Scotch tape. 
Never do that. 

800
00:39:54,120 --> 00:39:57,800
Do not put tape around. 
It's like actually APSA, it's 

801
00:39:57,800 --> 00:40:00,240
like you know when you see those
PSA's on TikTok that you like 

802
00:40:00,240 --> 00:40:03,440
send to all your friends that 
are like don't drive with like a

803
00:40:03,480 --> 00:40:05,320
claw clip on the back of your 
head. 

804
00:40:05,960 --> 00:40:08,680
This was a PSA. 
Never put tape around sensitive 

805
00:40:08,680 --> 00:40:10,880
skin. 
I don't know if you're doing 

806
00:40:10,880 --> 00:40:14,280
that otherwise, but literally my
lip was like bleeding and like 

807
00:40:14,280 --> 00:40:16,440
now it's still healing and I'm 
just quite. 

808
00:40:16,440 --> 00:40:18,000
Unhappy. 
OK, I just had to give her a 

809
00:40:18,000 --> 00:40:19,400
chance to get that. 
Out Thank you. 

810
00:40:19,400 --> 00:40:22,560
That was, but it is true it. 
Is almost made it as my thorn. 

811
00:40:22,880 --> 00:40:25,000
Almost made it as my thorn. 
I didn't want to draw attention 

812
00:40:25,000 --> 00:40:27,040
to it, but yet here we are. 
OK. 

813
00:40:27,920 --> 00:40:32,040
So that's the first one. 
The second one I would say, I 

814
00:40:32,040 --> 00:40:34,280
don't know, this is kind of 
obvious, but turn around time, 

815
00:40:34,920 --> 00:40:37,040
right? 
Like software is so freaking 

816
00:40:37,040 --> 00:40:38,640
fast. 
Like there are times that I 

817
00:40:38,640 --> 00:40:42,440
would have an idea for like an 
augmented reality lens, and then

818
00:40:42,440 --> 00:40:46,040
the next day it would be made 
and then the day after that it 

819
00:40:46,040 --> 00:40:49,080
would be in the app. 
And the day after that would've 

820
00:40:49,080 --> 00:40:52,600
been used by like billions of 
billions of times. 

821
00:40:52,600 --> 00:40:56,320
Billions, billions. 
Well, The thing is like so far 

822
00:40:56,320 --> 00:40:58,520
it's been fast turn around 
because we've been working on 

823
00:40:58,520 --> 00:41:00,720
the digital side. 
We've been creating this logo. 

824
00:41:00,840 --> 00:41:03,400
So whenever Gina and I have a 
new idea, we can change it. 

825
00:41:03,600 --> 00:41:07,600
Now that this is being made into
like the physical canister like,

826
00:41:07,760 --> 00:41:09,760
the times for wait are going to 
be much. 

827
00:41:09,760 --> 00:41:12,160
Longer now is the turn around 
time now is the turn around so 

828
00:41:12,160 --> 00:41:14,800
now we're waiting which. 
They're creating a sample to see

829
00:41:14,800 --> 00:41:16,960
what it looks like. 
Yeah, yeah, yeah. 

830
00:41:16,960 --> 00:41:20,520
So that's just different because
I don't know, when you work in 

831
00:41:20,520 --> 00:41:23,680
software, you're always like in 
the mix, like you can always be 

832
00:41:23,680 --> 00:41:26,000
like editing and changing things
all the time. 

833
00:41:26,200 --> 00:41:28,520
Not that you not that you 
necessarily should be. 

834
00:41:28,800 --> 00:41:31,880
It's not always the best 
practice, but you can be. 

835
00:41:33,400 --> 00:41:35,440
And then I would say the third 
thing I've noticed that's 

836
00:41:35,440 --> 00:41:37,200
different. 
The thing I've noticed already 

837
00:41:37,200 --> 00:41:40,760
is obviously scaling, right. 
For like software, you just 

838
00:41:41,200 --> 00:41:45,880
build it one time and then you 
can scale indefinitely versus 

839
00:41:45,880 --> 00:41:48,560
like this. 
It's obviously a physical 

840
00:41:48,560 --> 00:41:53,000
product and the way that we 
chose to do it is we are 

841
00:41:53,240 --> 00:41:56,440
actually making even within the 
category of that physical 

842
00:41:56,440 --> 00:41:59,920
product an ultra premium version
of that. 

843
00:42:00,080 --> 00:42:03,120
So the fact that it's single 
cultivar, single estate, 

844
00:42:04,000 --> 00:42:08,800
ceremonial, like all of that, 
it's literally from a single 

845
00:42:08,800 --> 00:42:10,000
family farm. 
Yeah. 

846
00:42:10,080 --> 00:42:14,320
So like we are obviously 
constrained by the operational 

847
00:42:14,320 --> 00:42:19,920
capabilities of the family farm,
which has three like 3 non farm 

848
00:42:19,920 --> 00:42:22,160
employee, non farmer employees. 
Yeah. 

849
00:42:22,160 --> 00:42:25,520
So and so that part is very 
different. 

850
00:42:25,560 --> 00:42:29,040
But I actually think that almost
like, I don't want to say 

851
00:42:29,040 --> 00:42:31,360
subconsciously because I don't 
want to like not give ourselves 

852
00:42:31,360 --> 00:42:36,560
credit for this, but like the 
fact that we decided to go ultra

853
00:42:36,560 --> 00:42:39,240
premium with it actually fits 
really well. 

854
00:42:39,240 --> 00:42:42,440
And the fact that we're doing it
all small batch, it actually 

855
00:42:42,440 --> 00:42:47,480
fits our approach really well. 
If it fits our approach. 

856
00:42:47,520 --> 00:42:50,000
And also I know there are ethos,
there's a lot of like 

857
00:42:50,920 --> 00:42:53,880
influencers who have created 
matcha brands themselves. 

858
00:42:53,880 --> 00:42:56,440
And I think a lot of it is 
centered on like their love for 

859
00:42:56,440 --> 00:42:59,440
Macho, which Gina and I have 
obviously because we're creating

860
00:42:59,440 --> 00:43:01,520
this brand. 
But I think behind it too, 

861
00:43:01,520 --> 00:43:05,400
there's like we it's small 
batch, small family farm. 

862
00:43:05,400 --> 00:43:07,800
Like we're connecting with this 
like one family who owns this 

863
00:43:07,800 --> 00:43:10,080
one farm. 
Like I've seen some influencer 

864
00:43:10,080 --> 00:43:12,440
like behind the scenes of their 
like matcha videos and how they 

865
00:43:12,440 --> 00:43:16,080
process their matcha in Japan. 
But like, it's these like giant 

866
00:43:16,080 --> 00:43:19,680
warehouses and factories, and 
that's not what we're doing at 

867
00:43:19,680 --> 00:43:21,200
all. 
She would never. 

868
00:43:21,600 --> 00:43:22,960
Yeah. 
I mean, it's going to be a 

869
00:43:22,960 --> 00:43:26,240
problem if we want to scale to 
like 3,000,000 canisters of 

870
00:43:26,240 --> 00:43:28,000
matcha. 
Right now we have 300 that we're

871
00:43:28,000 --> 00:43:32,720
going to smell, Step we're going
to sell small we're going to 

872
00:43:32,720 --> 00:43:33,920
smell. 
She's going to sell. 

873
00:43:33,920 --> 00:43:38,680
She seashells by the seashore. 
300 that we want to sell small 

874
00:43:38,680 --> 00:43:42,200
batch but like yeah so like. 
It's what was that again? 

875
00:43:42,200 --> 00:43:44,760
Sell small batch. 
We're going to sell 300 that 

876
00:43:44,760 --> 00:43:46,680
we're going to sell small batch.
Exactly. 

877
00:43:47,040 --> 00:43:50,600
So, yeah, it, I don't know, 
it's, it's special. 

878
00:43:50,600 --> 00:43:54,160
It is, it does go hand in hand 
with our ethos of who we are and

879
00:43:54,160 --> 00:43:55,560
what we want our company to 
represent. 

880
00:43:55,920 --> 00:44:00,320
Yeah. 
So those are the things that are

881
00:44:00,320 --> 00:44:03,120
different. 
I would also say like one way 

882
00:44:03,120 --> 00:44:05,680
we're trying to differentiate 
ourselves because like there are

883
00:44:05,680 --> 00:44:08,720
a bunch of matcha brands out 
there is the storytelling. 

884
00:44:09,000 --> 00:44:12,800
It's like so important to 
understand, like Jean and I 

885
00:44:12,800 --> 00:44:16,760
believe like what you're buying 
and what is the story behind it?

886
00:44:17,000 --> 00:44:21,400
Because like people now you, 
you, what's it called with your 

887
00:44:21,400 --> 00:44:24,640
dollars? 
You support, I don't know, and 

888
00:44:24,640 --> 00:44:29,720
you support with your dollars. 
It's like you, you like opt in 

889
00:44:29,720 --> 00:44:32,280
with your dollars, you like 
express yourself with what you 

890
00:44:32,280 --> 00:44:35,280
buy. 
Like even like everyday 

891
00:44:35,680 --> 00:44:39,680
consumable purchases are now 
like what I consider to be like 

892
00:44:39,680 --> 00:44:42,400
ego expressive. 
Like every time you make a 

893
00:44:42,400 --> 00:44:45,240
purchase, it's saying something 
about yourself, right? 

894
00:44:45,240 --> 00:44:46,080
Like. 
Exactly. 

895
00:44:46,440 --> 00:44:48,720
Like one thing one way Sheree 
and I've been sort of like 

896
00:44:48,720 --> 00:44:52,800
jokingly referring to it is just
like the yasa fication of like 

897
00:44:52,800 --> 00:44:56,280
so many different categories. 
So like 10 years ago, if you ask

898
00:44:56,280 --> 00:44:59,280
someone like, Hey, what's your 
favorite olive oil like nobody 

899
00:44:59,280 --> 00:45:01,600
would have an answer because 
nobody knew olive oil brands. 

900
00:45:01,720 --> 00:45:05,400
And now there are so many that 
are like very heavily branded, 

901
00:45:05,400 --> 00:45:10,120
beautifully designed, artisanal.
Like you understand the they 

902
00:45:10,120 --> 00:45:13,640
have varietal too. 
Yes, my favorite is Pikul, but 

903
00:45:13,640 --> 00:45:15,320
of. 
Course you have a favorite olive

904
00:45:15,720 --> 00:45:19,920
oil varietal. 
But that's happened, that's 

905
00:45:19,920 --> 00:45:24,520
taken like 10 years to start to 
like come to friction and like 

906
00:45:24,520 --> 00:45:27,600
it's actually happening to a lot
of different categories because 

907
00:45:28,560 --> 00:45:32,680
also I think because, OK, this 
is maybe a hot take and it's 

908
00:45:32,680 --> 00:45:36,400
like very new, but also things 
are generally more expensive to 

909
00:45:36,400 --> 00:45:37,360
buy now. 
Yeah. 

910
00:45:37,560 --> 00:45:39,120
So like. 
Inflation. 

911
00:45:39,520 --> 00:45:42,720
Yeah. 
So I feel like people maybe want

912
00:45:42,720 --> 00:45:46,880
to be more intentional about 
even purchases that used to be 

913
00:45:47,280 --> 00:45:51,560
very just like no thought. 
Given to it, Yeah, I think. 

914
00:45:51,600 --> 00:45:55,440
I mean, there is like a very 
intentional consumerism now and 

915
00:45:55,440 --> 00:45:58,520
even though like we would love 
it if you would buy our matcha 

916
00:45:58,520 --> 00:46:01,000
because of us and like support 
us as creators. 

917
00:46:01,280 --> 00:46:04,360
I would say like in addition to 
that, like who we are as 

918
00:46:04,360 --> 00:46:08,040
creators is like working and 
telling the story of the small 

919
00:46:08,040 --> 00:46:12,280
family farm that I worked on. 
And like, what is the history of

920
00:46:12,520 --> 00:46:16,440
tea farming in Japan? 
Like just very briefly, like the

921
00:46:16,440 --> 00:46:19,600
farm that I worked on, like 
surrounding it, like those tea 

922
00:46:19,600 --> 00:46:23,920
fields have been owned by like 
7th, 8th generation tea farmers.

923
00:46:24,160 --> 00:46:27,880
There's a huge problem in many 
Asian countries and in Japan of 

924
00:46:27,880 --> 00:46:31,040
aging population. 
And so many of these tea farmers

925
00:46:31,280 --> 00:46:34,680
are, you know, aging out and 
they don't have people to take 

926
00:46:34,680 --> 00:46:37,000
over their farms because their 
kids are living in the cities 

927
00:46:37,000 --> 00:46:38,880
nowadays. 
It's like this whole like 

928
00:46:39,080 --> 00:46:44,000
National Geographic, like, you 
know, esque type of view into 

929
00:46:44,000 --> 00:46:47,000
like the tea farming industry, 
which is like a huge historic 

930
00:46:47,560 --> 00:46:49,760
part of Japan. 
And that's like a story that 

931
00:46:49,760 --> 00:46:52,640
like, interests deeply, deeply. 
Interest. 

932
00:46:52,640 --> 00:46:54,240
Yeah. 
And we haven't even talked about

933
00:46:54,240 --> 00:46:57,160
that at all ever. 
Like basically like not to put 

934
00:46:57,160 --> 00:47:00,640
too fine of a point on it, but 
like by buying this matcha you 

935
00:47:00,640 --> 00:47:04,360
are supporting literally like 
financially supporting the 

936
00:47:04,360 --> 00:47:07,520
regeneration of matcha tea 
farming in Japan. 

937
00:47:07,520 --> 00:47:08,920
Small, yes. 
Tea. 

938
00:47:09,120 --> 00:47:13,160
Small family owned, Yeah. 
In Japan, and that's like no one

939
00:47:13,160 --> 00:47:14,080
does. 
Which is a dying. 

940
00:47:14,080 --> 00:47:16,120
Practice and no one's talking 
about that. 

941
00:47:16,120 --> 00:47:19,160
And like, yes, you can buy this 
like new fancy type of macho 

942
00:47:19,200 --> 00:47:21,760
that like some influencers 
create, you know, some brand has

943
00:47:21,760 --> 00:47:24,080
created. 
But like the story behind ours, 

944
00:47:24,080 --> 00:47:29,040
like I love like connecting and 
isn't saying that it's the 

945
00:47:29,040 --> 00:47:30,960
National Geographic point. 
Do you know what I'm trying to 

946
00:47:30,960 --> 00:47:32,160
say? 
It's a kind of like the 

947
00:47:32,160 --> 00:47:34,840
documentary aspect. 
Of it, yeah, I get what you're 

948
00:47:34,840 --> 00:47:36,840
saying. 
It's like the academic, the 

949
00:47:36,840 --> 00:47:40,320
history, like the learning 
about, like where does this come

950
00:47:40,320 --> 00:47:42,840
from? 
That is just like so cool to me.

951
00:47:43,000 --> 00:47:46,120
Not really with matcha, but like
whenever like I buy like a piece

952
00:47:46,120 --> 00:47:49,360
of pottery or like even a piece 
of clothing, especially when 

953
00:47:49,360 --> 00:47:50,840
you're like travelling to a new 
place. 

954
00:47:50,840 --> 00:47:54,200
Like I just want to know about 
its origins and the historical 

955
00:47:54,200 --> 00:47:57,040
context in which this was 
created, who created it. 

956
00:47:57,440 --> 00:47:59,920
It's just like, I like that. 
I don't. 

957
00:47:59,920 --> 00:48:01,360
Know, I think you're not alone 
in that. 

958
00:48:01,400 --> 00:48:04,840
I think that more and more so 
people of our generation, more 

959
00:48:04,840 --> 00:48:11,960
so your generation are like very
invested in the like provenance 

960
00:48:12,000 --> 00:48:16,120
and like the heritage of every 
single piece of clothing they 

961
00:48:16,120 --> 00:48:21,000
wear, like every piece of like, 
you know, skin care, like 

962
00:48:21,080 --> 00:48:25,880
everything that they consume. 
Like people are much more 

963
00:48:25,880 --> 00:48:29,240
intentional than than ever 
before, which is very different 

964
00:48:29,280 --> 00:48:32,520
from like, I feel like my 
generation is like kind of the 

965
00:48:32,520 --> 00:48:36,960
like forever 21 like Zara in 
detects like fast. 

966
00:48:36,960 --> 00:48:41,000
Fashion like to be to be like 
devil's advocate though, like I 

967
00:48:41,040 --> 00:48:45,440
still see, still see that aspect
because like Sheehan is massive 

968
00:48:45,440 --> 00:48:47,680
here and people know exactly 
what Sheehan's doing. 

969
00:48:47,920 --> 00:48:52,200
And that's like fast fashion 
foundation. 

970
00:48:52,320 --> 00:48:53,600
Yeah. 
So I don't really know how to 

971
00:48:53,600 --> 00:48:56,920
like grok like this growing 
trend of like young people being

972
00:48:56,920 --> 00:49:01,000
very conscientious, but then 
also other like the masses still

973
00:49:01,000 --> 00:49:03,760
wanting the mass produced stuff 
I think. 

974
00:49:03,760 --> 00:49:06,240
It's not one or the other. 
I think people are doing both at

975
00:49:06,240 --> 00:49:10,040
the same time. 
Like it just depends on your 

976
00:49:10,200 --> 00:49:13,160
your wallet, right? 
So like people, they're buying 

977
00:49:13,160 --> 00:49:17,160
Xi'an, but if they if they could
afford it, would they buy like 

978
00:49:17,200 --> 00:49:19,000
Loeve? 
Like would they buy like they're

979
00:49:19,000 --> 00:49:21,640
buying Sheehan for clothes, but 
then they're buying like one 

980
00:49:21,640 --> 00:49:26,000
really like special pair of 
shorts from like Lisa Sezga or 

981
00:49:26,000 --> 00:49:29,520
something like that? 
I don't know that brand. 

982
00:49:29,800 --> 00:49:33,640
Well, yeah. 
So like I think like they're 

983
00:49:33,640 --> 00:49:37,640
choosing or they're like going 
to their favorite coffee or 

984
00:49:37,640 --> 00:49:41,520
matcha shop and like buying like
a $7.00 matcha like every week 

985
00:49:41,520 --> 00:49:44,760
because that is says something 
about them, but they can't 

986
00:49:44,760 --> 00:49:47,640
afford to do the equivalent when
it comes to like a full. 

987
00:49:47,640 --> 00:49:49,720
Outfit, right. 
That's interesting. 

988
00:49:49,720 --> 00:49:53,320
It's like it can take place in 
like, certain parts of their 

989
00:49:53,320 --> 00:49:55,760
daily habits, but maybe not all 
parts, yeah. 

990
00:49:55,920 --> 00:49:57,680
Yeah, yeah. 
People are still, I think like 

991
00:49:57,680 --> 00:50:01,280
graduating into that, but and 
then also that I think that's 

992
00:50:01,280 --> 00:50:06,120
why like vintage shopping has 
come back into fashion like so 

993
00:50:06,120 --> 00:50:13,200
hard because it's like a way to 
do that and a way to like have 

994
00:50:13,200 --> 00:50:17,720
automatically like a story and 
like a history to your outfit 

995
00:50:17,720 --> 00:50:20,640
and your clothes and a way to be
unique, but at a more affordable

996
00:50:20,640 --> 00:50:22,960
price point. 
And there's also like a little 

997
00:50:22,960 --> 00:50:26,760
bit of like clout that comes 
with vintage shopping as well in

998
00:50:26,760 --> 00:50:29,440
that like, it is good for the 
environment. 

999
00:50:29,440 --> 00:50:32,920
It is good to reuse and buy like
used clothing. 

1000
00:50:33,520 --> 00:50:36,880
So I, yeah, it's interesting. 
Thank you guys so much for 

1001
00:50:36,880 --> 00:50:39,160
tuning into this episode of 
Tiger Sisters. 

1002
00:50:39,360 --> 00:50:42,160
Please remember to like, comment
and subscribe. 

1003
00:50:42,360 --> 00:50:45,040
And we would so appreciate it if
you could share this episode 

1004
00:50:45,080 --> 00:50:46,920
with someone who might find it 
helpful. 

1005
00:50:47,600 --> 00:50:50,120
Thanks so much. 
See you next time, bye.