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AI was supposed to make us more 
productive, which was supposed 

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to. 
Mean working less. 

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Yeah, a new study from UC 
Berkeley put researchers inside 

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a tech company for eight months 
and found, well, the complete 

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opposite. 
People using AI tools worked 

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more, not less. 
And to be honest, this mirrors 

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exactly. 
My experience and our. 

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Company's experience, too The 
study found that people took on 

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broader responsibilities, the 
line between work and rest. 

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Blurred. 
Very. 

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Fast and filled up every single.
Minute with. 

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More and more tasks nobody told 
them to. 

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The tools just made it easy 
enough that stopping felt like a

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waste of time. 
Today I'm covering exactly what 

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researchers found, why this 
pattern has repeated with every 

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major labour saving technology 
from the past 100 years, and 

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what sociologist theory of 
social acceleration. 

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Tells us about. 
Why Productivity Tools just 

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never seem to produce that 
spare. 

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Leisure time that they seem to 
promise. 

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This 
February, 20262 researchers at 

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Berkeley's High School of 
Business. 

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Published a piece in Harvard 
Business Review with the title 

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that. 
Well, it tells. 

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You a lot of things it says AI 
doesn't reduce work, it 

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intensifies it. 
They'd spent eight months inside

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a. 200. 
Person tech company. 

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Watching how people actually 
use. 

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AI tools in their day-to-day 
work. 

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So not in a lab, not a self 
reported study. 

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They were on site twice a week 
from April to December 2025. 

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And they did more than. 40 like 
in depth interviews across 

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engineering and product. 
Design research operations. 

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And they found. 3 distinct 
patterns. 

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Of work intensification. 
And all three of them are 

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actually voluntary and nobody 
was being forced to do more. 

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So let me run through those. 
The first was task expansion, 

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the second. 
Was. 

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Blurred boundaries and the third
was compulsive multitasking. 

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So for the first task expansion 
they called it. 

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Basically, they found that 
product. 

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Managers started writing code. 
Researchers took on engineering.

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Work People suddenly started 
absorbing tasks that would have 

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definitely been handed off. 
To another person in their. 

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Team or just never attempted 
because. 

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AI just made it feel possible. 
And the downstream effect of 

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this? 
Wasn't efficiency. 

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It was actually. 
Just load. 

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Redistribution, removing some 
bottlenecks. 

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And. 
Redistributing it across teams, 

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engineers found. 
Themselves becoming as well the 

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researcher. 
Described and as most people 

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working with AI coding quality 
inspectors. 

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For what could be described as 
a. 

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Sometimes fantastic, but often 
junior colleague as. 

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I said you had product. 
Managers starting to write code 

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themselves. 
In the product function, we're 

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already starting to see product 
manage pick up smaller bugs or 

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tasks. 
The same with designers. 

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Why would a designer? 
Design things just in Figma. 

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When you could be in core code 
with access to the code based. 

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On your local machine and start.
To. 

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Create things as well that could
actually just be merged there 

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and then. 
We've seen this happen, 

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everyone. 
Across our product. 

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Organization is now in an Ida 
developer environment basically,

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so suddenly everyone in the team
has access. 

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To the entire code base, both to
talk to to. 

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Investigate ideas and problems 
and theories to plan work. 

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But also to just. 
Start fixing things and getting 

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stuck in. 
And if people have the right 

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system set. 
Up what our company has suddenly

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anyone can start to produce 
something so yeah, that task 

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expansion certainly means that 
people are just. 

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Doing more work. 
That they previously didn't do. 

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And this brings us on to the 
second area of work 

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intensification that AI brought 
which was blurred boundaries so 

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because. 
Prompting an AI. 

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Is just so simple and easy it 
literally takes seconds it feels

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like nothing work. 
Started to easily seep into a 

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lunch break. 
You could go on your phone. 

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I do this all the time and just.
Quickly voice note Claude. 

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Because you know it's important 
for the next task and you want 

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to make sure that Claude is 
working whilst you rest and eat.

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I'm terrible for this, whether 
I'm with friends with whom 

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having lunch, whether I'm in a 
meeting. 

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I'm thinking about what the 
next. 

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Prompt is or. 
The next thing is that I need 

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this different set of AIS to go 
and do for me and so very 

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easily. 
I have 456 tasks going on and 

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I'm doing them and managing them
at all times of the day. 

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So yeah, the research found that
workers. 

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Realized, often in hindsight, 
that. 

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Downtime no longer. 
Provided that. 

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Same sense of. 
Recovery. 

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And as a result, work fell even 
less bounded and a bit. 

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More ambient, something that 
could. 

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Always be. 
Advanced a little. 

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Bit further with just a little 
bit of effort. 

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So again, that was another. 
Way that AI. 

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Intensified work. 
And this comes on to the third. 

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Way that AI intensified work. 
Which was? 

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Compulsive multitasking. 
Suddenly they found that workers

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are running multiple. 
AI processes just at the same 

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time, you know, keeping several 
threads. 

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Alive at once. 
Reviving you know certain tasks 

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because the AI could just handle
them in the background. 

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And in this research? 
Study, they actually said, and I

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quote this. 
Created a rhythm where the both 

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the human and the. 
Machine were constantly in 

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motion and I think one engineer 
captured this fantastically in 

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this paper. 
You had a. 

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Thought that maybe. 
Oh, because you could be more. 

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Predictive with AI. 
Then you could save some time 

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and you could. 
Therefore work less. 

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But then really. 
You don't work less, you just 

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work the same amount. 
Or even more. 

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And our team often jokes about 
this Barry, the CEO who who, you

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know, programs every single day,
often jokes that it's made him 

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tireder than ever before in his 
entire career. 

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And I just said I'm terrible for
this. 

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Just suddenly multitasking all 
the time with different tasks. 

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And it could even be personal 
tasks as well and personal 

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projects I'm making sure I've 
got on the go. 

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And you know, just naturally you
suddenly have increased 

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expectations to. 
Produce more work. 

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And as a result of those 
expectations rising. 

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There's no real. 
Productivity game because you 

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fill that spare time doing more 
to meet that expectation. 

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So yeah, these three patterns 
created a self reinforcing cycle

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and the the research report 
talks about this. 

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Essentially AI accelerated. 
Certain tasks which raised 

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expectations for speed, not 
through certainly explicit 

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demands, but just what became 
visible. 

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And normalized in everyday. 
Work, you know, higher speed 

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made work is more reliant on AI 
increased reliance. 

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On AI, widen the scope of what? 
Therefore, people attempted to 

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do, you know, taking on task 
from another person's job role 

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and as a result of that. 
Wider scope. 

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The total volume of work 
Therefore, suddenly. 

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Increased and then the cycle 
continues with nobody really at 

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the controls. 
So yeah, increased capability 

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leads to increased output, which
leads to increased expectations,

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which then increase the amount 
of pressure to expand and 

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improve further. 
So essentially self regulation 

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failed. 
You know, self regulation of all

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of us individuals has completely
failed and. 

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The researchers were quite 
explicit. 

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About why they think this 
happened. 

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And they put it. 
Down to three reasons, which is 

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#1 the intensification felt 
really rewarding, you know? 

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Workers described. 
Momentum and the ability to 

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expand capability. 
Or the thrill of suddenly. 

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Being able to do things they've 
never done. 

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Before I I've. 
Certainly felt that as a huge 

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driver. 
Second, because the work was 

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voluntary. 
Neither the workers nor their 

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managers. 
Recognized it as. 

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Overwork and 3rd as colleagues 
expanded their output informal. 

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Expectations also reset. 
So what was once, you know, 

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extra effort became just, you 
know, the minimum standard of 

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expectation for performance. 
And I think for those that have 

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gone really far. 
Into using AI within teams 

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structuring everything around AI
and how to get the best out of 

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AI like our entire way of 
working at our company is 

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stricture around AI you're 
probably. 

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Going to resonate with a lot of 
what I'm saying. 

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It's described exactly what's 
happened at Mindset. 

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Our output is insane and. 
What you. 

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Might expect from a single 
person over weeks a year ago. 

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I have an expectation to produce
in days. 

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Because I know it's. 
Possible if you're. 

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Using AI properly again, back to
that schools discussion last 

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week and it's really interesting
I mean for those that listen 

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every single week, any 
opportunity to look back in time

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and trying to understand, you 
know, why does this feel like it

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keeps happening because it isn't
new. 

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So there's a really interesting 
history to this and a really 

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interesting theory about why us 
as humans cannot just be 

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satisfied with that increased 
output and suddenly have leisure

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time to go enjoy with our family
and and our hobbies and and do 

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things that are nice. 
Because yeah, this isn't new. 

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And this pattern has repeated 
with almost. 

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Every technology sold as a time 
saver. 

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For over 100 years in the 
1920's, the average American 

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woman spent roughly 60 hours a 
week on housework. 

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So cooking, cleaning, washing, 
fixing things. 

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And so by the 50s there was. 
Now a washing machine, a vacuum 

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cleaner, refrigerator and a gas 
stove in most people's homes. 

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And so the difference. 
Between the 1920s spending 60 

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hours a week and the 50s with 
all that new technology to make 

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things easier. 
You know, what do we what do we 

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think the. 
Housewife spent on cleaning per 

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00:09:47,720 --> 00:09:50,000
week. 
It's about 60 hours a week 

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again, and you can look at other
technologies for the 

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spreadsheet. 20 hours of manual 
calculation suddenly done in 15 

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minutes. 
Well. 

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What was the outcome? 
Accounting clerks of people 

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doing accounting fell by 400,000
people when it was invented, yet

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00:10:04,560 --> 00:10:08,320
counters and auditors rose by 
over 600,000 with e-mail. 

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Handful of memos. 
Per day. 

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00:10:10,760 --> 00:10:13,160
Became 100. 
And 21 emails and 11 hours of 

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00:10:13,160 --> 00:10:15,600
work a week for cars, a 
researcher found. 

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00:10:15,600 --> 00:10:18,960
That in 1994, humans spent 
roughly one hour. 

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Per day. 
Commuting regardless of era 

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culture. 
And even technology. 

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00:10:23,040 --> 00:10:24,920
So basically. 
As cows got better, we traveled.

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00:10:24,920 --> 00:10:27,520
For further inside them. 
Because they were. 

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00:10:27,520 --> 00:10:28,880
Better and it was easier to 
travel. 

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00:10:29,000 --> 00:10:31,280
The point being the. 
Mechanism is always. 

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00:10:31,280 --> 00:10:35,080
The same so technology gets 
better and reduces the cost per 

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00:10:35,080 --> 00:10:38,200
unit of that activity. 
So it makes it easier to do that

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00:10:38,200 --> 00:10:41,080
thing yet. 
As a result, the volume of that 

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00:10:41,080 --> 00:10:44,080
activity just. 
Increases, so we do more of it 

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00:10:44,680 --> 00:10:48,560
and we just consume the savings 
in time and effort that we would

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00:10:48,560 --> 00:10:50,720
have gained regardless of the 
technology. 

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00:10:51,320 --> 00:10:53,320
So that new volume just becomes 
the baseline. 

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00:11:16,000 --> 00:11:17,400
And there's a lot of theories 
behind this. 

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00:11:17,600 --> 00:11:18,840
There's a well. 
Known thinker who? 

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00:11:18,840 --> 00:11:21,680
Explains how this happens 
perfectly called Hartman. 

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00:11:21,680 --> 00:11:24,520
Rosa, a German sociologist, and 
it gives you a really 

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00:11:24,520 --> 00:11:27,360
interesting perspective on not 
just this discussion. 

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00:11:27,880 --> 00:11:30,080
But why the world often in 
modern? 

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00:11:30,080 --> 00:11:32,440
Times just feels quite chaotic. 
You know Rosa. 

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00:11:32,440 --> 00:11:34,120
'S core argument, which was laid
out in the. 

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00:11:34,120 --> 00:11:36,440
Book. 
Social acceleration, is that 

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00:11:36,440 --> 00:11:38,480
modern? 
Societies are caught in what he.

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00:11:38,480 --> 00:11:41,320
Describes a triple acceleration,
so you get. 

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00:11:41,320 --> 00:11:43,840
Technology acceleration. 
So things just get faster. 

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00:11:44,600 --> 00:11:47,560
Acceleration of social change. 
So institutions, norms and 

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00:11:47,560 --> 00:11:50,520
expectations shift really fast 
as a consequence. 

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00:11:50,680 --> 00:11:53,040
And the acceleration of the pace
of life. 

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00:11:53,160 --> 00:11:55,760
Despite all the time saving 
technology, individuals just 

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00:11:55,920 --> 00:11:58,840
feel more time pressure and the 
critical insight I think is that

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these three just feed into each 
other, into a loop that has no 

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00:12:02,160 --> 00:12:05,560
natural stopping point. 
And which is the just the story 

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00:12:05,560 --> 00:12:07,880
of? 
Capitalism, Rosa actually called

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this the process of dynamic 
stabilization, which is 

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essentially a fancy word for the
modern institutions and 

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companies and economies can only
maintain their stability by 

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continually trying to grow and 
accelerate and go faster. 

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And standing still means you're 
falling behind. 

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Just like the bicycle. 
You have to just constantly keep

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paddling, otherwise you're just 
going to fall over. 

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So what? 
What's? 

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Really interesting about this is
and what does. 

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What does it explain why 
everything continuity still 

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feels the same no matter how 
much cool technology comes 

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about? 
Well. 

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Rosa called that. 
Standstill, which is when 

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everything is in constant motion
but nothing changes. 

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So the act of constantly being 
in motion means that nothing can

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change. 
Technology shift, fashion 

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changes, work gets busier. 
And yet the basic. 

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Experience of. 
Falling or feeling like you're 

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behind, Feeling stretched, 
feeling like things are never 

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enough. 
That just stays the same because

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the treadmill is only getting 
faster. 

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And I think that Berkeley study 
is a case. 

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Study of this playing out. 
On the level. 

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Of individual workers in AI. 
But the more they did, the more.

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That was expected and you know, 
this expectation becomes the new

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flaw and that's why. 
AI so far. 

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Doesn't save us time, it makes 
us work more. 

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Anyway, I hope you enjoyed the 
episode and I'll see you next 

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week.
