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I come from nothing and even 
today I cannot even comprehend 

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the numbers that we're doing 
right now. 

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You just need one thing that 
will go well. 

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What's your experience with like
actually selling your first 

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product? 
My very first kind of like paid 

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product. 
It was a massive failure 

7
00:00:16,560 --> 00:00:19,200
already. 
I had five 100K on TikTok and I 

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think I sold $820 preset. 
I work way more than before 

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00:00:23,640 --> 00:00:26,440
because I decide to do that. 
We decided to test it and from 

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day one it started going 
literally like crazy. 

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They will recognize me as the a 
studio guy. 

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So when somebody comes in your 
mind who can make a studio like 

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Built that guy, I joined forces 
with two other guys and these 

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guys are absolutely killing it 
with ads. 

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How did you go from like your 
friend asking you to set up a 

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studio for him to like running a
course now and having helped 

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over 1000 people with that? 
After I started teaching, I 

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learned about myself that I love
teaching. 

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Like I love seeing other people 
succeed with my help. 

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Like it's so it's, I don't know.
It's amazing when they come to 

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you and say, Oh yeah, this 
changed my life. 

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And this happened with kids when
I was swimming, when I was like 

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teaching them how to swim and 
also with personal trainer, they

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changed the body go through a 
transformation thanks to your 

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help. 
And they, they will always 

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remember you, right. 
So it's something that I, I 

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don't know if it's like egoistic
or if it's like completely 

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opposite egoistic. 
I don't know. 

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But it makes me feel very happy 
when other people succeed with 

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my help. 
So when I switched gear and I 

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went to social media full time, 
I had to abandon the, the 

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fitness and the teaching also 
because it was paying incredibly

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low per hour. 
So it's just like it's not worth

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it. 
And then I decided to create 

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courses about photography 
because I built an audience 

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quite fast on social media 
thanks to TikTok. 

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When I joined in 2020, it was 
like the early days. 

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It was very fast for me to grow.
And then after I made the first 

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course, I loved it and I saw a 
lot of interest. 

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So slowly I built more courses, 
more courses, more courses. 

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And then I had I think like 6 on
Skillshare when Skillshare 

42
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decided to cut the payouts like 
crazy. 

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We're talking about a 70% 
decrease from one month to the 

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next. 
And not only me, but everybody. 

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Wow. 
So obviously the amount of money

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that I was getting from 
Skillshare was not really worth 

47
00:02:17,080 --> 00:02:20,600
it anymore. 
So I decided to kind of change 

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approach and try to sell courses
individually on, on my website 

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as a platform through the 
audience. 

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Then the first first course that
I tried to sell was a course on 

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how to create reels with your 
phone, which was the most 

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popular one that I had on 
Skillshare. 

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And it didn't go too bad, but it
was not like extremely 

54
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profitable and it was taking me 
a long time. 

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So we decided to pause on that 
one. 

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And then that time I was 
building the new course of the 

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home studio blueprint. 
Then even that one, the home 

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studio blueprint, which is the 
current course that I have right

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now. 
It was meant to be on 

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Skillshare. 
And then we decided with my 

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previous agency to test it with 
my audience to just to see 

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because again, all the content 
was going super well. 

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And from day one, it started 
going literally like crazy. 

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Like from day one that we 
started posting, we did some 

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ads, we did a little organic 
content. 

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The response was unbelievable. 
So we decided to keep pushing, 

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keep exploring, keep kind of 
expanding that the whole funnel 

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behind the home studio 
blueprint. 

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And then last month, I decided 
to part ways with my previous 

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agency because I saw that they 
were amazing, but they were not 

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what I was looking for in terms 
of partnership. 

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They're an agency and therefore 
they don't really dedicate as 

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much time as I would like to to 
my personal brand and my 

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products. 
And then I joined forces with 

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two other guys that I met 
actually through the course, 

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which is funny as well. 
And these guys are absolutely 

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killing it with ads, with 
funneling, with e-mail marketing

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and all the stuff. 
And they're just taking the 

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product to the moon. 
You open so many doors that I 

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want to poke a little bit deeper
into specifically the ads 

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perspective. 
But first I just want to go back

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to like the common creator 
struggle, right? 

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Putting something on Skillshare 
and earning passive revenue 

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under quotations is one thing, 
but a lot of people struggle to 

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put something online and charge 
real money for that. 

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Was it ever something that 
you've experienced? 

87
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We're like, I don't know, 
hesitant. 

88
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Does that make sense? 
What's your experience with like

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00:04:26,600 --> 00:04:29,040
actually selling your first 
product? 

90
00:04:29,280 --> 00:04:33,600
I, I totally relate to that. 
It's, it was, it is still like 

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some somehow difficult because 
with the guys now we are 

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thinking about high ticket and 
we are charging very high prices

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for like custom studio setups 
and stuff. 

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But then the way I think of it 
is like, it took me so many 

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years to gather these skills. 
Right now I'm putting everything

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I know that I've learned with a 
ton of mistakes and a ton of 

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money wasted on useless gear and
uses useless things on on on the

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background and shit like that 
into a very jam packed, value 

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packed course that will cost 
you, let's say 20, fifty, $100. 

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And it will save you so many 
hours and so much money spent on

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anything and the return of 
investments. 

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It's huge. 
So I'm a big fan of courses in 

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general. 
I buy a lot of courses myself. 

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I invest in coaches. 
We also have Nick as a coach, 

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right? 
And for me, it's like the 

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experience that somebody else 
has and then it's put into 

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something that I can buy in a 
much shorter period of time. 

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For me, it's amazing. 
So that's that's the way you 

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should think about. 
And when I posted my very first 

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kind of like paid product, it 
was a presets for portraits. 

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And it was a massive failure. 
Like I already had probably 500K

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on TikTok and I don't, I don't 
really remember maybe 100K on, 

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on IG. 
So like big numbers, you know, 

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and I think I sold I think $820 
preset and it took me like 3 

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weeks to full, full day to, to 
put, to put them up and, and 

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stuff like that, right. 
Reason being is because people 

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don't really buy presets unless 
you are extremely famous for 

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your colors and your images. 
You know so the product should 

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be extremely related to the 
organic content you create. 

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I was doing presets, I was 
doing, sorry, portraits and 

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photography, yes. 
But my colors, I was not famous 

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because of my colors, you know 
what I mean? 

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So it's just like it was not 
really a matching product. 

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So that's like the the first 
kind of thing you need to 

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understand is like if you can 
bring value to people and maybe 

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00:06:36,080 --> 00:06:39,880
save them hours and money and 
also have a return of 

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investments. 
Because now when you buy my 

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course, you're going to look 
much better on camera. 

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And then clients will pay you 
more, people will trust you 

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more, you'll build authority. 
And that's the return of 

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investments. 
That's why I think the price of 

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what you pay is nothing compared
to the return that you get. 

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And that's why I was like, OK, 
I'm good to charge some money. 

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Yeah. 
Love it, love it. 

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If you're enjoying this video, 
hit like and subscribe, of 

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course, but if you want to be 
extra awesome, share it with 

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00:07:03,720 --> 00:07:06,560
somebody. 
Hold up your phone, take a photo

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00:07:06,560 --> 00:07:09,080
of the screen that you're 
watching on and share it on 

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00:07:09,080 --> 00:07:11,840
social media or just share it on
a WhatsApp message. 

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00:07:12,360 --> 00:07:15,920
But that shows me who is 
watching and it tells me to make

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more of these types of videos. 
OK, that is it. 

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Thanks for being here and now 
let's get back to the episode. 

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At what point or what made you 
decide I'm going to run ads for 

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this? 
Like I think most creators I 

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have conversations with value 
organic content. 

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They want to work with the 
algorithm, so to speak, to get 

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the reach and then create a 
flywheel through that. 

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But you just kind of, even 
though you have a lot of reach, 

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00:07:45,040 --> 00:07:49,400
bypass that with ads to drive 
people directly to the product. 

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What was your thought process 
behind that and how did you get 

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00:07:51,960 --> 00:07:56,120
there? 
So ads are just another way of 

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reaching the right people 
faster. 

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So yes, you can go by organic 
content and I really like an 

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00:08:04,720 --> 00:08:08,600
intense like a good reach. 
But then maybe with my organic 

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00:08:08,600 --> 00:08:13,880
content, I sell $2000 worth of 
products per month, maybe 3000 

156
00:08:13,880 --> 00:08:17,080
in a good month. 
With ads, there's no limit on 

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00:08:17,080 --> 00:08:21,760
how much you can sell. 
So ads is just a shortener of 

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whatever kind of journey you're 
into. 

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00:08:24,000 --> 00:08:29,680
And also with ads, it can be a 
good way to test things in a 

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much faster way, which means, as
I told you before, the the viral

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video group in the other course,
it was not selling super well. 

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Like the home studio blueprint. 
There are many reasons that we 

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00:08:42,679 --> 00:08:45,480
found out about. 
And like maybe we can go into 

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that if if your interest. 
But the main thing is like we 

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00:08:50,360 --> 00:08:53,560
pushed it and we killed it very 
quick. 

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If you don't use ads and you try
just organically, maybe it'll 

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00:08:57,000 --> 00:09:01,800
take you 612-2436 months to 
understand whether this product 

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00:09:01,800 --> 00:09:05,880
is actually a killer or not. 
So in business, if you want to 

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00:09:06,080 --> 00:09:11,520
succeed, you want to try things 
very fast and kill very fast, 

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00:09:11,520 --> 00:09:13,440
even faster, whatever is not 
working. 

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00:09:14,040 --> 00:09:18,600
So this is kind of like my my 
view on that with ads. 

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There's so many benefits that I 
can see right now using ads. 

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We are spending a really, really
high amount of money right now 

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in ads and it grows my personal 
brand because I go in front of 

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00:09:29,960 --> 00:09:35,600
more eyes of my exact audience 
that I want more people seeing 

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00:09:35,760 --> 00:09:38,920
my content, which means that 
more opportunities are coming 

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up. 
I've got asked to do a bunch of 

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00:09:42,360 --> 00:09:44,920
speaking gigs. 
I've got asked to go into 

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companies to do workshops. 
It's just overall, it's just 

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having more eyeballs on your 
content. 

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And the whole concept behind it 
is that if you spend 1:00, but 

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you get back 2, that's worth 
doing. 

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00:10:00,440 --> 00:10:03,880
And then you can scale it up as 
well big time, because there's 

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no limit on how much money you 
can spend with ads. 

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And the good thing about ads on 
the digital space with digital 

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products and courses in general,
is that you see the return of 

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00:10:12,600 --> 00:10:16,320
investments on the same day, on 
the same minute, you know what I

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00:10:16,320 --> 00:10:17,720
mean? 
Because you can check that you 

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00:10:17,720 --> 00:10:22,160
spent 100 and you made 120. 
So that makes makes sense. 

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00:10:22,480 --> 00:10:26,840
And also what I noticed is that 
with ads you can sell way better

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00:10:26,840 --> 00:10:29,920
than with organic content. 
Not sure why. 

192
00:10:29,920 --> 00:10:33,920
I think it's a psychological 
effect that people think that 

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00:10:33,920 --> 00:10:37,520
whenever they see content wise 
scrolling that is not sponsored 

194
00:10:37,920 --> 00:10:41,320
that content should be free. 
Whereas if they, if they see 

195
00:10:41,320 --> 00:10:45,200
that is sponsor like adv on, on 
the top left, whatever on 

196
00:10:45,200 --> 00:10:51,200
Instagram, like paid, they are 
ready to purchase because they 

197
00:10:51,200 --> 00:10:53,400
know that this is an ad that is 
going to sell you something. 

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00:10:53,400 --> 00:10:57,600
And therefore we found even 
higher success with ads than 

199
00:10:57,600 --> 00:10:59,760
with organic content. 
With organic content, it's still

200
00:10:59,760 --> 00:11:02,520
like necessary to create more 
touch points with the audience 

201
00:11:02,520 --> 00:11:05,240
and just keep showing your face 
and keep showing what you're 

202
00:11:05,240 --> 00:11:07,360
doing, keep showing that you 
know your stuff. 

203
00:11:07,720 --> 00:11:11,360
But with ads, it's just like a 
it's a machine that can help a 

204
00:11:11,360 --> 00:11:15,280
lot, a lot succeeding and just 
making happen in this space. 

205
00:11:15,480 --> 00:11:18,640
Fascinating perspective. 
You said that you see the 

206
00:11:18,640 --> 00:11:23,040
results immediately if you spend
1 and you get to what happens 

207
00:11:23,040 --> 00:11:29,000
between somebody seeing an ad 
and a purchase being made and 

208
00:11:29,000 --> 00:11:30,480
like showing up on your 
dashboard? 

209
00:11:30,640 --> 00:11:33,560
It depends on the kind of the 
product and depends on 

210
00:11:33,560 --> 00:11:36,200
especially how expensive will be
what you want to sell. 

211
00:11:36,640 --> 00:11:39,840
For low ticket courses or low 
ticket products in general, you 

212
00:11:39,840 --> 00:11:42,120
want to go for conversion 
directly. 

213
00:11:42,120 --> 00:11:45,120
Like you don't want to take them
through a massive journey 

214
00:11:45,360 --> 00:11:50,280
because for every step you might
increase the chance that a 

215
00:11:50,280 --> 00:11:52,520
certain person will convert, but
for every step, you're going to 

216
00:11:52,520 --> 00:11:54,720
lose more people. 
So if it's a low ticket, you 

217
00:11:54,720 --> 00:11:57,160
just want to try to convert as 
quickly as possible. 

218
00:11:57,520 --> 00:12:02,040
So for us AD, you click the 
link, you go on my landing page,

219
00:12:02,080 --> 00:12:06,800
you buy the course done for high
ticket products, for example, 

220
00:12:06,800 --> 00:12:10,640
what you can do is that you have
a lead magnet instead with the 

221
00:12:10,640 --> 00:12:12,560
ad. 
So you're going to say, OK, 

222
00:12:12,560 --> 00:12:15,080
there's a free training, 7 days 
free training, free master 

223
00:12:15,080 --> 00:12:16,320
class. 
And then you make sure that you 

224
00:12:16,320 --> 00:12:19,800
deliver a ton of value in that 
lead magnet and therefore people

225
00:12:19,800 --> 00:12:23,400
will trust you more. 
And then with maybe webinars, 

226
00:12:23,400 --> 00:12:27,120
maybe with follow up emails, 
with whatever you want, then you

227
00:12:27,240 --> 00:12:30,840
then upsell the high ticket 
after you demonstrated that you 

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bring in a lot of value. 
There is a rule in marketing 

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that says that the person before
buying from you will need to see

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your product or your service at 
least seven times in seven 

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different places. 
This is kind of like one of the 

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rules that you see in books. 
And that's also true. 

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That's why it's so important to 
keep showing up consistently, 

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non-stop, and not judge the 
success or the failure of a 

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single product in a in a single 
day. 

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And you know what I mean? 
If you launch it and it doesn't 

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go well one day, then you need 
to kill it. 

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That's not how it works. 
You need to give it a bit of 

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time, enough time to have people
to see it, understand it, so on,

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so forth. 
Yeah, so. 

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What makes a product succeed? 
Or you know what made the 

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difference between continuing 
down, like putting money into it

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or promoting it versus killing 
it after like a short run? 

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If you're positive or negative, 
especially with ads, you can 

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spend. 
Let's say you spend $100 in ads 

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for a product. 
If you make 99.9, it's not going

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to work because the more you 
spend, the more you're going to 

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lose. 
The way you should think about 

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it is like as long as your 
profit and you're paying also 

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yourself, which means it's worth
the time that you're investing 

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in into creating ads and to 
manage it back end and to doing 

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customer support and everything,
then you can keep going with 

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that product. 
And also you need to think about

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the fact that with time you will
be able to optimize it even more

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to understand what are your 
needs of your customer, what are

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the right target, what people 
are not liking about the course 

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and therefore you can adjust it 
and therefore make it better and

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increase in conversion rates. 
You can understand more about 

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your landing page and gather all
the data that is is good for 

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just bringing the business 
forward. 

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There is a lot, a lot, a lot 
behind the scenes that my guys 

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right now are doing to optim, to
optimize small things. 

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I, I am more the organic content
face and I don't know much about

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the single data that we are 
gathering, but I know that 

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that's like key. 
That's why also when you reach a

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certain scale, at a certain 
point, it's super important that

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you have somebody that 
understands the back end if you 

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are the face and if you are the 
creator of whatever. 

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Has running ads changed how you 
make content? 

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In terms of organic content, no,
it's still the same with ads, 

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though they're different. 
I don't use, sometimes I use the

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organic content and then I add 
maybe a CTA at the end for the 

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ads. 
But sometimes we need to create 

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bespoke ads for a certain 
target. 

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Because whenever you are using 
ads, you want to have a very 

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specific angle, very specific 
target, and use words that are 

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resonating with that target 
rather than just going general 

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with, which is what you do when 
maybe you're creating organic 

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content. 
You already dropped a lot of 

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wisdom when it comes to like 
scaling as a creator, but if you

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have like one kind of lesson or 
one thing that more creators 

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should know or think about when 
it comes to business, is there 

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anything that comes to mind? 
Try a billion things and fail 

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with all of them but one. 
At the end of the day, you 

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really need one thing and I 
think what I understood is that 

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you want to be as specific as 
possible. 

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Super important. 
Right now my product is 

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extremely niche. 
I teach entrepreneurs how to 

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build a look epic on camera, how
to build their home studio look 

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epic on camera. 
That's it. 

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Then I have other things, but 
the core product, it's that one 

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bang on and I am known hopefully
is the studio guy. 

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So when somebody comes in your 
mind who who can make a studio 

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like boom, that guy. 
So that's super important. 

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Then test, test, test, test as 
much as possible and solve one 

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problem. 
I think it's quite important to 

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00:16:24,240 --> 00:16:29,560
to just OK, is this a problem 
for a normal person with? 

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In my case, yes. 
Is a problem because people just

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look not great on camera and 
they I'm pretty sure they want 

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to look better. 
To wrap things up, what does 

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success look like to you? 
I come from a very small village

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where I had no idea that all of 
this was possible for me. 

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What I've been taught in school 
is that you just need to find a 

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full time job that pays you 
€1200 a month, keep it until you

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00:16:54,720 --> 00:16:58,960
retire. 
That's what's been like what 

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00:16:58,960 --> 00:17:03,480
everybody was saying. 
And then a bit of luck, a bit of

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00:17:03,480 --> 00:17:07,119
courage, a bit of, I don't know,
I found out about a world that 

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00:17:07,119 --> 00:17:09,520
is much bigger than than I 
thought. 

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And even today I cannot even 
comprehend the numbers that 

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we're doing right now. 
Like I, I, it's, it's, it's 

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00:17:19,599 --> 00:17:23,960
unbelievable how much money we 
are making and how much this is 

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actually helping other people. 
So for me, success is has been 

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00:17:28,040 --> 00:17:32,080
already achieved years ago when 
I managed to go full time into 

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social media and now everything 
that comes on top of whatever 

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00:17:38,480 --> 00:17:41,760
happened already for me, it's 
just a massive ultra E per 

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00:17:44,080 --> 00:17:45,520
something that I was not 
expecting before. 

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00:17:45,520 --> 00:17:50,040
It's just super, super success. 
But in terms of what I would be 

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00:17:50,040 --> 00:17:52,440
happy with, obviously now 
because I have this and like I 

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00:17:52,440 --> 00:17:55,040
love working, I love building 
new things, so I'll keep doing 

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00:17:55,320 --> 00:17:57,200
and I don't have any target in 
mind. 

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00:17:57,360 --> 00:18:02,120
I just really enjoy what I do. 
But for me, success happened 

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00:18:02,120 --> 00:18:09,240
when I was able to live decent 
life without having to do a nine

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00:18:09,240 --> 00:18:12,280
to five. 
That's like managing my time. 

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00:18:12,640 --> 00:18:15,120
If I want to go to the gym at 
11, AMI can do whatever I want. 

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00:18:15,120 --> 00:18:16,480
If I want to take a day off, I 
do whatever. 

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00:18:16,480 --> 00:18:19,240
You know what I mean? 
That's that's what success looks

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00:18:19,240 --> 00:18:23,120
like for me. 
Super, super personal, but I I 

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00:18:23,120 --> 00:18:27,600
love the freedom and I love 
being able to do what you love 

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00:18:27,600 --> 00:18:31,520
on a daily basis. 
I wake up every day wanting to 

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00:18:31,520 --> 00:18:35,160
start work ASAP and I finish as 
late as I can because I just 

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00:18:35,160 --> 00:18:37,760
love it. 
As long as I can do my workout 

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00:18:37,760 --> 00:18:38,800
daily. 
Amazing. 

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00:18:38,800 --> 00:18:42,080
Well this was a great chat. 
If people want to know more 

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00:18:42,080 --> 00:18:44,480
about you, what's the best place
they can follow you? 

335
00:18:44,480 --> 00:18:46,360
How can people stay in your 
orbit? 

336
00:18:46,480 --> 00:18:51,680
You can find me on Instagram, 
TikTok and YouTube at Pharaoh 

337
00:18:51,920 --> 00:18:54,240
21. 
Just send me a message on 

338
00:18:54,240 --> 00:18:56,440
Instagram. 
I try to get back to everybody. 

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00:18:56,520 --> 00:18:59,600
Sometimes it's not easy because 
it's just my chat is absolutely 

340
00:18:59,600 --> 00:19:02,680
jammed, but I do my best I. 
Hope you enjoyed this video, 

341
00:19:02,680 --> 00:19:05,840
leave a comment down below with 
your favorite take away. 

342
00:19:06,240 --> 00:19:09,840
And if you want to hear more 
about Simona Studio Blueprint, 

343
00:19:10,080 --> 00:19:15,240
how to make any space look epic,
click this video right here 

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00:19:15,240 --> 00:19:17,440
somewhere. 
I'll see you over there.