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Welcome back, everyone. 
Today on the Joseph, Carlson 

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show the inflation report came 
in for September and it was 

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worse than expected. 
Despite that the market 

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continues to trade up words. 
We also have the news that 

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PepsiCo reported their earnings.
It's better than expected. 

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They beat on both the revenue 
and the EPs and they raised 

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their full-year guidance. 
So there's no earnings recession

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for Pepsi Co but despite this 
there's a lot of people upset at

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Pepsi, they're upset at the 
company. 

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So we're going to discuss why 
people are upset at Pepsi. 

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Microsoft is launching a new 
Product called designer. 

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It's the answer to the highly 
valued at startup canva. 

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This is Microsoft doing what 
they do. 

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Best the Microsoft bundle, a 
juggernaut that crushes. 

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Any company in its wake, I'll 
explain why Microsoft continues 

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to win with inferior products. 
And then finally, we have the 

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big question that's being tossed
around is value investing 

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officially dead. 
Well, David Einhorn, a once 

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legendary successful value. 
Investor is saying yes it is. 

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Relating to Value investing. 
I don't I don't know that it 

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ever comes back. 
He's not only saying that it's 

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dead but he's saying that he 
doesn't think it's ever going to

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return and will decide whether 
or not value investing is dead 

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and if it is dead, if it's going
to come back. 

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So we have a lot of news to jump
into before we get to that. 

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We have to do the portfolio 
update. 

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As you know we're transparent 
are actually show what I'm doing

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with my portfolio, which is 
something I've done since the 

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beginning in an effort to change
the financial industry for the 

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better to have more transparency
across the Bored in this 

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channel. 
I show you what I'm doing with 

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my money. 
I don't tell you what to do with

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yours now. 
I focus on investing in high 

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quality dividend-paying 
companies that they also have 

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strong compounding 
characteristics. 

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So these are companies that I 
think are all whether companies 

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they can stand up in any 
environment, they can grow their

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earnings in almost any 
environment. 

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That's the major Focus here now,
and I looked through my 

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portfolio. 
There's a lot of companies that 

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I've been buying into, but 
there's one that I put the most 

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money into recently, and it's 
actually a smaller company. 

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Texas Roadhouse. 
This restaurant company is the 

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one that I've poured, the most 
cash into. 

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Right now, I'm in the green by 
forty five hundred dollars on it

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and that's after recently buying
into it really heavily this year

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and I just want to highlight a 
couple things about this 

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company. 
Texas Roadhouse is a company 

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that has fresh cut steaks. 
They have a butcher and every 

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single restaurant which is 
different than a company, like 

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Applebee's or Chili's and Texas 
Roadhouse, you have a butcher 

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cutting the steak every single 
day before you eat it, and they 

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have a Sure, that hand makes 
their roles every single day. 

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Most of the food is fresh at the
restaurant with a strong focus 

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on quality, which is different 
than a lot of other competing 

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restaurants. 
And while doing that they try to

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keep costs low as possible while
having extremely extremely good 

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cost structure. 
So this company qualitatively is

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one that I like they focus on 
the experience, they focus on 

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the quality of their food and 
they really try to pay attention

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to Consumer feedback to any type
of trend going on so that 

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they're on top of it. 
But while focusing on, Qualities

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in the experience at the 
restaurant. 

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I've also outlined this company 
is one that I consider to be a 

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very good. 
Compounder, it has strong 

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franchise durability. 
They have brand value, the 

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company as I purchased it had 
over four percent free cash flow

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yield with growing free cash 
flows. 

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They have no outstanding 
long-term debt currently. 

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They have more cash than debt 
which is very unique in the 

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restaurant industry, they return
Capital to the shareholder, both

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by a growing dividend, that's 
compounding over 17 percent on 

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an annualized basis, and they 
return Capital to the 

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shareholder by doing BuyBacks, 
which they've accelerated in 

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recent years buying back three 
percent of their market cap just

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over the past year. 
And most importantly, this is a 

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restaurant company that actually
earns consistently High Returns 

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on Capital employed in the range
of 16 to 19 percent and while 

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they're able to accomplish all 
of this, the compounding and 

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their earnings per share has 
also been incredibly fast at a 

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15% rate over the past 10 years 
and in just the past two years, 

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annualized 20% per year. 
So they also are showing 

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predictably strong Growth and 
this company in this market that

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we're in right now where 
everybody's selling out a 

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different companies has actually
sold down to at one point a 17 

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forward P/E ratio which I think 
is incredibly cheap for it. 

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Now, it's recently started to 
trade back up. 

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In fact. 
Year-to-date Texas Roadhouse is 

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up 5%. 
So I'm no longer buying the 

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company even though I want to 
because it's just going up too 

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high and there's too many other 
options to buy right now. 

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So this company is one of my 
bigger bets, I put thirty five 

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thousand dollars into a six. 
Billion-dollar company. 

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But overall, this is an example 
of the type of company. 

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I'm looking for now, another one
of my portfolio in the consumer 

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category that recently reported 
earnings is PepsiCo. 

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This is the reason it's nice to 
own a company like PepsiCo 

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during a very uncertain Market 
cycle the earnings per share of 

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PepsiCo were better than 
expected. 

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So they beat on their EPs and 
they also beat on their revenue 

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expectations. 
And they also raised their 

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full-year guidance from 10% to 
12%. 

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So they beat on They beat on 
revenue and they raised guidance

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overall. 
A very strong earnings report 

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that caused the stock to bump up
4% and then the next day it's up

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to percent right now. 
PepsiCo is only down two 

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percent, year-to-date not 
counting dividends it's 

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basically flat year-to-date when
you count in the dividend even 

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though the broader markets down 
20 plus percent. 

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And the big thing that led to 
this outstanding performance by 

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PepsiCo is one main factor. 
One big thing. 

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It's the top of the list of the 
compounder checklist the The 

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brand value. 
This is the reason why franchise

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durability, the brand value is 
number one on that compounder 

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checklist. 
In fact, it's funny to listen to

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the CFO of PepsiCo, come on to 
CNBC and explain. 

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Yeah. 
Basically, we sold the same 

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amount of stuff but because we 
have such good brand value, we 

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can just price things whatever 
we want. 

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People can't give up our 
products. 

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Now the CFO the executive there 
doesn't explain it quite like 

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that, but listen to what he 
actually says. 

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He basically says Of such good 
products. 

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We can charge whatever the heck 
we want. 

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We saw Revenue growth of about 
16 percent that includes the 

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higher prices volumes, or units 
that we sell were up just a bit 

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on on the quarter. 
So passed along a bit of 

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inflation. 
Obviously, our commodity costs 

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are up even more and as a result
gross margins were down a bit, 

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but then we manage the balance 
of the cost structure. 

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Pretty tightly. 
So operating margins were 

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actually up about 30 basis 
points so it's a combination of 

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Of look, we're we invested in 
Our Brands where we're actually 

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seeing good consumer response, 
despite the fact that we've had 

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to increase prices and we've got
our cost structure and under 

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control very well. 
So, we delivered a superior 

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result. 
He says, yeah, you know, we sold

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a little bit more items but 
basically, we just increase 

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prices and consumers, Love Our 
Brands and they'll pay whatever 

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we charge them, that's brand 
value. 

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Now, I know from an economic 
standpoint when you're reading 

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headline news of high inflation 
and then you're seeing companies

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like Pepsi No, charge, 
basically, whatever they want to

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offset the effects of inflation 
that can be upsetting, and 

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there's many people that are 
upset by this, they're saying 

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pepsico's, the problem there, 
the their big meanie charging 

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more for these items. 
But look, I don't control 

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inflation. 
I'm not controlling these 

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factors. 
What I'm doing is outlining 

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Investments That might do well 
during times of inflation. 

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Specifically Investments have 
good brand value, that leads to 

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immense pricing power. 
PepsiCo is one of those 

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companies whether you like it or
not, they are a company. 

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That can raise prices and the 
consumers will continue to buy 

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their products. 
When consumers go to the grocery

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stores and they're looking for 
Quaker Oatmeal, they're going to

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buy Quaker Oatmeal. 
They're not going to switch it 

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to some different brand. 
That usually is not what happens

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when consumers go and they want 
to get their Ruffles, they're 

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going to buy Ruffles when they 
go on, they want to get their 

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Pepsi, they're going to buy. 
Pepsi it takes more than a 17 

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percent price hike to sway 
consumers from their favorite 

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Brands to some off brand that 
they don't really trust and the 

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truth of the matter is, most, 
Companies most companies in the 

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market right now do not have 
pricing power like PepsiCo. 

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Most of them cannot pull off 
what Pepsi's doing if they raise

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their prices, too much 
consumers, do I end up going to 

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different products. 
So this stands out as a unique 

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company that uniquely thrives in
this type of environment and a 

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huge part of that is their brand
value. 

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Now, as we go through this 
earnings season, we're going to 

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see how a lot of these companies
do. 

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And I really don't expect all of
them in my portfolio to do, as 

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well as Pepsi did this company. 
Is very unique. 

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In fact, Church & Dwight. 
As one of these consumer, staple

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companies is struggling a lot 
more than Pepsi. 

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They don't have quite the same 
brand value as Pepsi. 

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A lot of their products are more
commoditized products. 

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And this one has lowered 
guidance around three times this

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year. 
So not every company, can pull 

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off what this one's doing. 
It's a pretty incredible thing 

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they're able to do. 
Now, moving on from my 

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portfolio. 
We also have predictions from 

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Big All-Star investors, like 
David Einhorn. 

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This guy used to be a legend 
Now, run into trouble for the 

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past decade, in fact, he hasn't 
done so well, during this growth

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bull market in 2018, there were 
headlines of him losing 34% in 

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his fund. 
There's similar headlines in 

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2019 and so on, and so forth, he
has many times where he's been 

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struggling, over the past decade
and now he's gone on the record 

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saying, value investing is dead.
So we have this interview of him

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saying value. 
Investing is dead and just a 

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mention, just something I'll 
throw in before we get into this

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interview, is that we also had A
recent tweet soon after this 

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interview came out from none. 
Other than Michael burry and 

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Michael burry said I get the 
sense that in 2002. 

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There were more value hedge 
funds than there are value 

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investors today just to repeat 
that burry says 20 years ago, 

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there were more value investing 
hedge funds than there are 

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individual value investors alive
today. 

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So Barry is basically saying the
same thing. 

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He thinks that value investing 
is dead. 

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So let's go ahead and look at 
this interview from Einhorn and 

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see the City made because not 
only does he say that value 

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investing stead, he actually 
goes through and defines. 

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What value investing even is, 
you know, there have been 

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serious changes to the market 
structure and pretty much. 

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Most of the value investors have
been put out of business. 

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Now, right off the bat he says 
most value investors have gone 

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out of business. 
Basically the the art of value 

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investing is going extinct and 
David Einhorn is one of these 

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dinosaurs that survived the Ice 
Age so far. 

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But the big problem I have with 
David einhorn's. 

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In his interview hair is his 
definition of what value 

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investing is. 
Listen to how he defines. 

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What value investing actually 
is. 

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So if value investing is trying 
to do security analysis, think 

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about what companies are worth, 
think about why they might be 

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Miss valued or misunderstood and
then do valuation analysis. 

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That tells you, that, that in 
fact is true. 

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There's just very few of us 
left, that's David einhorn's, 

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definition value, investing 
doing analysis, finding 

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companies that are under Eyelid 
and waiting for other investors 

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to re-rate, the multiple of 
those companies. 

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And he goes on to explain how 
big of a factor, the re-rating 

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of multiples are to his 
investing thesis, it used to be,

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we could buy something at a 
reasonably low multiple, 

228
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whatever. 
We thought that was think that 

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the company would do somewhat 
better benefit from it being 

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somewhat better and realize the 
other investors would see what 

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we saw. 
Six months later a year later 

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and and would rewrite the shares
to so you could buy something 11

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times earnings and maybe they 
would earn 10% Want more. 

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00:11:30,200 --> 00:11:33,300
But you get another three points
on the multiple and you make 50 

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percent over two or three years 
that isn't happening anymore 

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because there's nobody to notice
what actually happens at these 

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companies. 
So we have to be the other side 

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of that is is nobody knows what 
anything is worth. 

239
00:11:45,500 --> 00:11:48,600
So there's an enormous number of
companies that are dramatically 

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Miss valued in ways that we 
haven't seen before. 

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So, as well, as before, we might
pay eight times or nine times, 

242
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or 12 times would seem like, 
well multiples, but now we can 

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buy a lot of those same 
companies that three times 

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earnings. 
Four times earnings and if 

245
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they're buying back 10 or 15 or 
20 or 40 percent of their stock 

246
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in some cases eventually we're 
going to have to get paid by the

247
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company as opposed to having 
other investors figure out what 

248
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we thought we figured out before
this value, investing to him was

249
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going in and sifting through 
very low multiple companies that

250
00:12:18,600 --> 00:12:21,700
were trading under the multiple 
that they truly deserved and 

251
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then you buy in them and you 
wait for other investors to buy 

252
00:12:25,400 --> 00:12:28,700
the same companies, raising the 
multiple higher and higher what 

253
00:12:28,700 --> 00:12:31,500
he's doing here. 
There is a no true Scotsman 

254
00:12:31,500 --> 00:12:33,700
argument. 
He's acting as though his 

255
00:12:33,700 --> 00:12:36,900
version of value investing is 
the only version in existence 

256
00:12:37,100 --> 00:12:38,800
and everyone doing something 
else. 

257
00:12:38,900 --> 00:12:41,700
It's all algorithmic based and 
nobody else really knows what 

258
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anything is worth. 
They all don't know what they're

259
00:12:43,400 --> 00:12:46,400
doing, but that's not correct. 
There are incredible value 

260
00:12:46,400 --> 00:12:49,200
investors that have done well 
over the past 10 years. 

261
00:12:49,400 --> 00:12:51,900
They just didn't do what you did
David. 

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00:12:51,900 --> 00:12:53,500
They did a different version of 
it. 

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00:12:53,500 --> 00:12:56,400
Here's an interview with someone
that I consider an incredible 

264
00:12:56,400 --> 00:12:58,800
value. 
Investor named Harry Smith, this

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00:12:58,800 --> 00:13:02,400
interview was in, 2014. 
So we're looking back, nearly a 

266
00:13:02,408 --> 00:13:07,500
decade ago and Carrie Smith is a
specifically about the specific 

267
00:13:07,500 --> 00:13:10,300
type of value. 
Investing that David Einhorn 

268
00:13:10,500 --> 00:13:13,400
considers, the only true value 
investing listen to Terry 

269
00:13:13,400 --> 00:13:15,800
Smith's reaction to this. 
By one of the things that some 

270
00:13:15,800 --> 00:13:18,700
value fund managers, say is the 
way, they're, they're able to 

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make returns for you as by 
buying significantly cheaper 

272
00:13:22,900 --> 00:13:25,100
stocks. 
And waiting for that re-rating, 

273
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that is exactly the type of 
value. 

274
00:13:27,500 --> 00:13:30,300
Investing that David Einhorn is 
talking about, Buying cheap 

275
00:13:30,300 --> 00:13:32,000
stocks waiting around for 
re-rating. 

276
00:13:32,200 --> 00:13:34,200
Is there a risk? 
Then with your strategy that 

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00:13:34,200 --> 00:13:36,800
you're paying over the odds, at 
the, these stocks are expensive.

278
00:13:37,000 --> 00:13:38,700
Yeah, you're right. 
That's how some value for 

279
00:13:38,700 --> 00:13:41,200
managers seek to do it. 
I have to say, looking at the 

280
00:13:41,200 --> 00:13:43,200
average results. 
So you just read, not very many 

281
00:13:43,200 --> 00:13:45,300
of them seem to manage to 
achieve our performance with 

282
00:13:45,300 --> 00:13:46,800
that. 
And one of the problems with 

283
00:13:46,800 --> 00:13:49,700
that strategy is this. 
If you buy your poor company 

284
00:13:49,700 --> 00:13:52,400
apart from the fact that it does
destroy value wash you. 

285
00:13:52,400 --> 00:13:56,100
Wait, if you get the timing 
roughly right, yeah, it'll make 

286
00:13:56,100 --> 00:13:58,500
some value for you, it'll create
it will create some performance 

287
00:13:58,500 --> 00:14:00,200
for you. 
The problem is And you have to 

288
00:14:00,200 --> 00:14:02,600
go find another one. 
Whereas with our companies if we

289
00:14:02,600 --> 00:14:05,000
select them right, we never have
to go and find a new company. 

290
00:14:05,000 --> 00:14:08,900
We can sit there not deal and as
a result cut down the costs of 

291
00:14:08,900 --> 00:14:10,800
running the portfolio, so it's 
Terry Smith. 

292
00:14:10,800 --> 00:14:13,200
They're not a true value 
investor is he not wanting to 

293
00:14:13,200 --> 00:14:15,000
buy a dollar for less than a 
dollar? 

294
00:14:15,300 --> 00:14:17,900
Of course not. 
His goal is to buy companies 

295
00:14:17,900 --> 00:14:21,400
that actually generate value. 
They create value every day they

296
00:14:21,400 --> 00:14:25,100
get high returns and make value 
for the investor. 

297
00:14:25,200 --> 00:14:27,700
I think that's a very reasonable
definition of value. 

298
00:14:27,700 --> 00:14:31,700
Investing buying into companies.
He's that generate consistent 

299
00:14:31,700 --> 00:14:34,500
value for the investors. 
And again, this interview was in

300
00:14:34,500 --> 00:14:39,000
2014 Carrie Smith. 
Unlike David Einhorn since this 

301
00:14:39,000 --> 00:14:40,700
interview is actually beat the 
market. 

302
00:14:40,700 --> 00:14:43,900
He's actually out performed 
which has been difficult to do. 

303
00:14:44,200 --> 00:14:47,700
Most value investing hedge funds
have not accomplished that and 

304
00:14:47,700 --> 00:14:51,400
Terry Smith goes on to explain 
that doing the game, that David 

305
00:14:51,400 --> 00:14:54,000
einhorn's doing trying to buy 
cheap companies, that will 

306
00:14:54,000 --> 00:14:55,500
eventually get re rated by 
other. 

307
00:14:55,500 --> 00:14:59,500
Investors is relying on other 
investors and not relying on the

308
00:14:59,700 --> 00:15:03,300
Penny, you're putting the fate 
of your fund and the hands of 

309
00:15:03,300 --> 00:15:05,600
other investors. 
One of the things that we really

310
00:15:05,600 --> 00:15:09,600
bad as investors is judging the 
outcome of differential rates of

311
00:15:09,600 --> 00:15:12,000
compounding. 
If you have 1,000 pounds that 

312
00:15:12,000 --> 00:15:14,600
you invest for 30 years. 
So an investment lifetime, I 

313
00:15:14,600 --> 00:15:17,600
would say roughly and you 
invested at 10% you'd have 

314
00:15:17,600 --> 00:15:20,800
17,000 pounds at the end. 
If you invested at just two and 

315
00:15:20,800 --> 00:15:24,000
a half percent more, 12-mile 
percent you have 34,000 pounds 

316
00:15:24,000 --> 00:15:27,300
and twice as much. 
If you invested at 50% only 5%, 

317
00:15:27,300 --> 00:15:29,500
more have sixty, eight thousand 
pounds, four times. 

318
00:15:29,700 --> 00:15:31,600
As much the secret to, the 
companies we own. 

319
00:15:31,700 --> 00:15:34,800
If there is a secret is that 
they actually compound in value 

320
00:15:34,800 --> 00:15:37,300
more consistently in the market 
as a whole over long periods of 

321
00:15:37,300 --> 00:15:39,000
time. 
Not because they grow faster 

322
00:15:39,300 --> 00:15:40,900
because they don't really have a
downturn. 

323
00:15:41,100 --> 00:15:43,500
The companies aren't the fastest
growing, but the fact that they 

324
00:15:43,500 --> 00:15:46,700
never had a downturn really 
helps with the compounding and 

325
00:15:46,700 --> 00:15:50,100
one of the biggest Holdings and 
Terry Smith's fund is Pepsi 

326
00:15:50,200 --> 00:15:51,800
which surprise surprise, guess 
what? 

327
00:15:51,800 --> 00:15:54,700
Company is not going through a 
downturn right now? 

328
00:15:54,900 --> 00:15:58,300
Pepsi there is no bear market 
for Pepsi there's no recession 

329
00:15:58,300 --> 00:16:00,100
for Pepsi. 
So even though this Doesn't grow

330
00:16:00,100 --> 00:16:02,000
so fast. 
The fact that it never has the 

331
00:16:02,008 --> 00:16:04,500
downturns really helps with a 
compounding. 

332
00:16:04,600 --> 00:16:07,500
So, when you look at portfolios 
like David Einhorn, I don't 

333
00:16:07,500 --> 00:16:10,600
think that this is the only 
definition of value investing. 

334
00:16:10,600 --> 00:16:13,200
I think there's other methods of
doing it and investors that have

335
00:16:13,200 --> 00:16:15,700
convinced themselves that the 
only method of value investing 

336
00:16:15,700 --> 00:16:18,200
is buying very low, P/E 
companies that don't have any 

337
00:16:18,200 --> 00:16:20,700
strong compounding 
characteristics and hopefully 

338
00:16:20,700 --> 00:16:23,400
the marquetry rates them. 
At a higher multiple, I think is

339
00:16:23,400 --> 00:16:25,300
a losing strategy. 
I think they'll continue to 

340
00:16:25,308 --> 00:16:27,400
struggle, like they have for the
past decade. 

341
00:16:27,400 --> 00:16:29,900
Now, moving on, we have some 
news from soft. 

342
00:16:29,900 --> 00:16:32,000
Just a disclaimer. 
Microsoft is one of my biggest 

343
00:16:32,000 --> 00:16:34,300
positions. 
I'm very bullish on this company

344
00:16:34,300 --> 00:16:36,900
and I've recently been buying 
more and more of it as it's been

345
00:16:36,900 --> 00:16:38,800
going through this market 
sell-off. 

346
00:16:38,800 --> 00:16:41,300
Now, the headline here is that 
Microsoft is launching designer,

347
00:16:41,600 --> 00:16:44,600
its answer to the highly valued 
startup canva. 

348
00:16:44,600 --> 00:16:47,700
Now, if you're not familiar with
canva, it's like figma where 

349
00:16:47,700 --> 00:16:50,200
it's one of these browser 
designed tools that you can 

350
00:16:50,200 --> 00:16:53,400
collaborate, and designers can 
get in and work together to 

351
00:16:53,400 --> 00:16:55,600
build different interfaces like 
you see, right here. 

352
00:16:55,600 --> 00:16:59,100
Now, the first thing that I'll 
say, I knew this before even 

353
00:16:59,100 --> 00:17:00,900
reading it. 
To the article, I knew right 

354
00:17:00,900 --> 00:17:03,100
away that Microsoft would make 
it free. 

355
00:17:03,400 --> 00:17:06,099
No doubt in my mind that they 
would make this free. 

356
00:17:06,200 --> 00:17:08,000
Because this is how Microsoft 
Works. 

357
00:17:08,300 --> 00:17:12,099
This Is How They will bully and 
crush, canva even with an 

358
00:17:12,099 --> 00:17:14,200
inferior product. 
And I think it's important for 

359
00:17:14,200 --> 00:17:17,099
investors to understand the 
mechanics of how Microsoft 

360
00:17:17,099 --> 00:17:20,000
dominates from the article. 
They say, Microsoft is launching

361
00:17:20,000 --> 00:17:23,500
a simple Graphics designer app 
called designer that will be 

362
00:17:23,508 --> 00:17:27,000
available for free as part of 
the office, productivity 

363
00:17:27,000 --> 00:17:29,900
software subscription. 
The company said when Today, 

364
00:17:30,100 --> 00:17:31,900
that is the killing sentence 
there. 

365
00:17:32,100 --> 00:17:35,600
If you're an executive at camba,
you should be concerned. 

366
00:17:35,600 --> 00:17:38,600
You should be frightened and 
very worried because Microsoft 

367
00:17:38,600 --> 00:17:40,400
has done this time and time 
again. 

368
00:17:40,500 --> 00:17:43,300
And it works every single time. 
Remember, the time when slack 

369
00:17:43,300 --> 00:17:46,800
took out a full-page ad in the 
New York Times to welcome, the 

370
00:17:46,800 --> 00:17:50,600
new competitor Microsoft and for
slack to say, we're confident in

371
00:17:50,608 --> 00:17:53,400
our product, we're ready for the
challenge to go head-to-head 

372
00:17:53,400 --> 00:17:55,700
with Microsoft. 
Microsoft still is gaining 

373
00:17:55,700 --> 00:17:59,500
market share over slack every 
single day, even with the help. 

374
00:17:59,700 --> 00:18:03,400
From Salesforce slack. 
Can't compete with Microsoft 

375
00:18:03,400 --> 00:18:05,800
teams. 
Even though slack is a better 

376
00:18:05,800 --> 00:18:10,200
product than Microsoft teams and
that is because of the bundle. 

377
00:18:10,300 --> 00:18:13,400
That's the tool that Microsoft 
wields is they have the bundle 

378
00:18:13,600 --> 00:18:15,300
other companies don't have the 
bundle. 

379
00:18:15,300 --> 00:18:18,800
See, here's a situation. 
Canva decided to make itself. 

380
00:18:18,800 --> 00:18:21,700
As a competitive threat to 
Microsoft, they're going after 

381
00:18:21,700 --> 00:18:25,600
core parts of the office suite, 
it introduced an alternative to 

382
00:18:25,600 --> 00:18:29,200
PowerPoint slide development in 
2021 and it's September it 

383
00:18:29,200 --> 00:18:31,400
brought out. 
Out a tool to edit documents 

384
00:18:31,500 --> 00:18:34,200
challenging word. 
Now, if your Microsoft and you 

385
00:18:34,200 --> 00:18:37,700
see this little company canva 
starting to build out your core 

386
00:18:37,700 --> 00:18:40,000
office suite. 
That's going to raise some red 

387
00:18:40,000 --> 00:18:41,600
flags. 
That's going to mean that there 

388
00:18:41,600 --> 00:18:43,600
a problem that needs to be dealt
with. 

389
00:18:43,900 --> 00:18:46,400
And luckily for Microsoft, 
they're usually good at 

390
00:18:46,400 --> 00:18:48,400
protecting their core office 
suite. 

391
00:18:48,800 --> 00:18:53,200
They say now that canva has 
55,000 paid teams using its 

392
00:18:53,200 --> 00:18:56,800
software, including Amazon, 
FedEx, PepsiCo, Pfizer and 

393
00:18:56,800 --> 00:18:59,500
Salesforce. 
So this is a competitive threat.

394
00:18:59,600 --> 00:19:02,100
Microsoft and Microsoft is now 
responding. 

395
00:19:02,100 --> 00:19:06,000
Now, the problem for canva is 
what Microsoft can do is build 

396
00:19:06,000 --> 00:19:10,000
out a copycat of canva. 
Include it in the Microsoft 

397
00:19:10,000 --> 00:19:14,200
bundle, make it for free and 
then CEOs of companies will have

398
00:19:14,200 --> 00:19:18,700
a very difficult time saying 
yeah, I want to pay for canva on

399
00:19:18,700 --> 00:19:22,300
top of having Microsoft designer
included in a bundle that I'm 

400
00:19:22,300 --> 00:19:25,800
already paying for see that's 
the big tool that Microsoft 

401
00:19:25,800 --> 00:19:29,500
wields any time they build out a
new product they include it as 

402
00:19:29,500 --> 00:19:31,000
part. 
Part of the bundle, they make it

403
00:19:31,000 --> 00:19:34,500
for free and then over time they
increase the price of the bundle

404
00:19:34,800 --> 00:19:38,200
but it makes it difficult for 
any company to buy anything. 

405
00:19:38,300 --> 00:19:40,900
In addition to something they 
have for free in the bundle. 

406
00:19:41,000 --> 00:19:44,200
Satya Nadella says, no company 
is better positioned than 

407
00:19:44,200 --> 00:19:47,300
Microsoft to help organizations 
deliver on their digital 

408
00:19:47,300 --> 00:19:49,700
imperative. 
So that they can do more with 

409
00:19:49,700 --> 00:19:51,300
less. 
What Sachin Adele is really 

410
00:19:51,300 --> 00:19:54,800
doing is saying, no company has 
a strong of a bundle as 

411
00:19:54,800 --> 00:19:57,400
Microsoft. 
And so many companies and can 

412
00:19:57,600 --> 00:20:01,500
out value proposition other, 
He's by continually including 

413
00:20:01,500 --> 00:20:04,100
other free products in the 
bundle by throwing more and more

414
00:20:04,100 --> 00:20:07,000
free products in the bundle. 
It just makes it impossible for 

415
00:20:07,000 --> 00:20:09,500
other companies to compete. 
So it'll be interesting to see 

416
00:20:09,500 --> 00:20:11,900
how this pans out. 
And my opinion, I think 

417
00:20:11,900 --> 00:20:14,900
Microsoft will do exactly what 
they've done for the past 20 

418
00:20:14,900 --> 00:20:16,600
years. 
The value proposition of the 

419
00:20:16,600 --> 00:20:18,300
massive bundle. 
They already have with 

420
00:20:18,300 --> 00:20:21,900
consumers, will make it very 
difficult for canva to gain any 

421
00:20:21,900 --> 00:20:23,700
serious market share against 
Microsoft. 

422
00:20:23,700 --> 00:20:24,900
So that's all the news for 
today. 

423
00:20:24,900 --> 00:20:28,100
And again, it's crazy to see the
reaction of the market. 

424
00:20:28,200 --> 00:20:31,300
It's truly unpredictable. 
Giftable nobody going in today 

425
00:20:31,300 --> 00:20:33,900
would have predicted that 
inflation would be hotter than 

426
00:20:33,900 --> 00:20:36,000
expected. 
And the Market's reaction would 

427
00:20:36,000 --> 00:20:38,600
be to go in the green by two and
a half percent. 

428
00:20:38,600 --> 00:20:41,500
Nobody can say that they were 
smart enough or they had great 

429
00:20:41,500 --> 00:20:43,400
enough insight to have this 
prediction. 

430
00:20:43,600 --> 00:20:46,200
And this is just another example
of why it's so incredibly 

431
00:20:46,200 --> 00:20:48,100
difficult to predict the 
short-term. 

432
00:20:48,200 --> 00:20:50,100
That's all for now. 
Hope you enjoyed and I'll see 

433
00:20:50,100 --> 00:20:50,800
you in the next one.
