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Welcome back, everyone. 
Today on the Joseph Carlson 

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Show, it's time we talk about 
dividends and how I grew this 

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portfolio into a monster 
dividend portfolio. 

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We'll be going over how much 
money this $750,000 portfolio 

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earns in dividends every single 
year, how many dividends it will

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earn specifically in 2024, how 
many dividends it's earned all 

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time. 
And we'll be looking at each 

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holding in My Portfolio, laying 
out which ones are the biggest 

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dividend payers, which ones have
the highest and lowest dividend 

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yield, which of these companies 
are growing their dividend the 

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fastest and what yield on cost 
is and which companies have the 

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highest yield on cost. 
Every company in this portfolio 

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pays a dividend. 
And as these companies generate 

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continual cash flow, their 
dividends grow. 

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So we'll be looking at this 
overall and getting an idea of 

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how to grow a dividend 
portfolio. 

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Now, of course, we have some 
other news to get to as well in 

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this episode. 
Adobe's getting hit today. 

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It's down nearly 9% after their 
Q3 earnings. 

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They beat on their earnings per 
share estimates and their 

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revenues. 
So the past quarter looked good,

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but the problem is they gave 
week forecast Adobe's supposed 

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to be growing in part because of
AI tools. 

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They're developing all of these 
signature creative software AI 

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tools, but apparently that isn't
enough to help the stock grow 

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faster than expected. 
This brings us back to the 

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question of whether or not 
Adobe's being helped by AI or 

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hurt by AI. 
We have news that Uber and Waymo

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are once again teaming up and 
offering driverless ride sharing

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trips in Austin and Atlanta. 
Why is a company as big as 

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Google that owns Google Maps, 
it's as big as Waymo teaming up 

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with Uber? 
We've also heard the news 

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recently that MasterCard is 
doing an acquisition and they're

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buying a company that's a cyber 
security company for a $2.65 

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billion price tag. 
We'll be looking into the 

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details of this deal and also 
going over what this means for 

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MasterCard and Visa. 
So we have a lot to get to in 

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this episode. 
If you like this type of 

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content, just make sure you're 
subscribed to the channel and 

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like the video. 
Both of those things are 

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completely free. 
Now. 

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Let's go ahead and jump into the
portfolio here. 

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This portfolio, the passive 
income portfolio, is a a normal 

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equity portfolio. 
I don't use any leverage, I 

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don't use any margin. 
This is all money that I have 

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contributed or earned in 
dividends. 

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The total value is $752,000. 
The total gains is $261,000. 

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So we've passed the point of a 
quarter $1,000,000 primarily 

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through gains, which is just 
incredible. 

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Looking back six years, this 
seems like it would be 

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impossible to do. 
But through a history of steady 

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contributions, continually 
adding money, dollar cost 

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averaging, buying every dip I 
could and getting continual 

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dividend payouts that are 
quickly reinvested back into new

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opportunities and having capital
appreciation, this portfolio has

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grown and grown and grown. 
This portfolio's origins are a 

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dividend growth portfolio. 
That's where things started off.

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In fact, if we go back to my 
oldest videos, the very first 

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ones that I made, they're still 
live on this channel. 

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The very first one, episode 1, 
was an introduction to My 

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Portfolio. 
The current value at the time 

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was $25,000. 
I give an update on my 

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companies, explaining why I 
thought Apple and Microsoft, 

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Home Depot and Costco were good 
investments. 

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Five years ago I had a video 
called Building a Winning 

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Dividend Portfolio. 
It went over the core aspects of

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dividend growth portfolios. 
The premise of it was to invest 

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in quality companies that could 
grow their dividend overtime. 

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I think the content was OK for 
the time, but this was five 

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years ago. 
A lot has happened over half a 

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decade. 
I've learned a lot of lessons. 

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I've been through a lot of 
market volatility. 

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I've seen a lot of investors do 
a lot of different things. 

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And with investing, like any 
discipline, if you actively work

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on it, study it, increase your 
vocabulary, read about it, learn

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from other great investors, you 
get better at it. 

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Over the past five years, I 
think each consecutive year I've

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grown as an investor, I've 
learned some things and I think 

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most of my audience has as well.
I've gotten better at doing a 

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lot of analysis on companies, 
understanding the true 

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fundamentals, understanding long
term durable moats from weak 

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moats, understanding which 
businesses are likely to 

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increase in value more than 
others. 

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I've also gotten a lot better at
identifying quality dividend 

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companies from ones that are 
dividend traps or value traps. 

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The accumulation of time and 
experience and knowledge over 

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making hundreds of videos on 
investing, learning from 

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community members, studying 
great investors has an 

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accumulative effect of improving
your investing philosophy 

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overall. 
And recently I've put all of 

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what I've learned is the best 
investing lessons into a simple 

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investment philosophy 
presentation. 

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This is only 8 pages long and I 
think it goes over the most core

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basic lessons of how to create a
very high quality portfolio. 

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In many ways, my investing 
philosophy has changed from 

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looking strictly at dividend 
growth companies to looking at 

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compounding machines. 
Compounding machines is a more 

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nuanced, holistic term of 
looking at a company. 

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It doesn't just focus on the 
dividend payout, it focuses on 

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the core fundamental components 
of a company that allows for a 

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company to pay a growing 
dividend. 

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But the interesting thing is, in
most cases, compounding machines

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are dividend growth companies. 
In most cases, compounding 

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machines make for the best 
dividend companies. 

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So this isn't a change of 
strategy shifting away from 

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dividends to a different type of
company. 

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This has been a shift of 
strategy of better identifying 

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the best type of dividend growth
companies. 

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As it stands right now, every 
single company in the passive 

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income portfolio pays a 
dividend. 

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And that's typically the case 
with compounding machines 

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because in most cases, when you 
find companies that are 

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monopolies, they have ample 
pricing power and operating 

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leverage and organic revenue 
growth and are capital 

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efficient. 
These are the type of companies 

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that can afford to pay a 
dividend, and they're also the 

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type of companies that can grow 
a dividend overtime. 

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So every single company in this 
portfolio is paying a dividend 

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and growing it overtime. 
Even though there's always a lot

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of talk about buybacks and 
companies buying back their own 

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shares, even though that's a 
great aspect of a company, we 

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shouldn't leave out the 
compounding impact of a stable 

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and growing dividend that's 
continually reinvested back into

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a portfolio. 
Now we can better understand the

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role that a dividend plays in 
compounding a portfolio by 

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looking at a breakdown of the 
returns. 

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For example, in My Portfolio 
right now, we have $261,000 in 

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all time gains. 
Now the gains do not include 

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contributions. 
So none of this money in the 

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green is because I put money in 
the portfolio. 

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Gains only come from two things,
capital appreciation or 

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dividends. 
That's it. 

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So the all time gain is another 
way of saying the capital 

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appreciation plus the dividends.
Now it's true that you have to 

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buy stocks to have something to 
appreciate, but this is from the

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appreciation or the dividends. 
For example, if I was to 

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hypothetically deposit 
$1,000,000 into My Portfolio 

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today, if I somehow had that 
money and I threw it into My 

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Portfolio, the all time gains 
would stay the exact same. 

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It wouldn't move a penny. 
The only way that this number 

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goes up or down if there's 
capital appreciation or if they 

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pay me a dividend. 
We can better understand this 

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performance here. 
If we look at a breakdown of my 

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portfolio's performance as of 
right now, it has a 158% money 

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weighted return. 
That's based off the inflows and

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outflows of capital, meaning 
that since the beginning that is

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my rate of return of this 
portfolio. 

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We look at the market gain. 
The market gain is another word 

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for capital appreciation. 
This is where the majority of 

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gains come from. 
Right now the capital 

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appreciation is $229,000. 
So that is the lion's share of 

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the gains in this portfolio, but
we can't count the effect that 

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dividends have the entire time 
this is happening. 

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Dividends are being paid out 
every single month. 

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And so far a total of $32,300 in
dividends have been earned and 

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paid by this portfolio. 
This is Money that's reinvested 

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back into the portfolio. 
So part of the net cash flow 

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here includes the dividend 
payments. 

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The dividends continually being 
reinvested back into the 

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portfolio buys more shares, 
which also helps increase the 

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market gains. 
So this is what I first do. 

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I buy companies. 
Those companies pay me 

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dividends. 
Those dividends are reinvested 

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back into the portfolio. 
Those reinvested dividends earn 

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me more capital appreciation. 
And over and over again, this 

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cycle grows. 
Now in my brokerage M1, they 

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tell me how many dividends I'm 
earning every single month, my 

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projected earnings, and what 
I've earned historically. 

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We can take a look at the 
dividend income overtime. 

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For the full year of 2024, I'm 
going to earn $8718 in 

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dividends. 
So if you think that dividends 

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are just a small part of the 
portfolio, that's true. 

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But 8700 dollars is not a 
meaningless amount of money. 

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That is a significant amount of 
capital. 

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And keep in mind, it's not like 
I get one payout at the end of 

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the year. 
This is Money that's paid out on

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average $700.00 per month. 
That money gets reinvested back 

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into the portfolio and have 
bigger and bigger dividend 

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payments in the future. 
Now, if we look at this on a 

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month by month breakdown, we can
see better what's really 

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contributing to this massive 
dividend payout. 

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A lot of it comes from January. 
So January is the best month of 

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dividends by about double for My
Portfolio. 

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Why is January so big? 
Why do I earn over $2000 in 

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January? 
Well, there's one company in 

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particular that has a relatively
large payout in January. 

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That company is Costco. 
As you can see in the breakdown 

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there, we have three major 
companies that pay dividends in 

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January, Costco, VICI, and 
Intuit. 

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Intuit's the smallest, making up
an $84 dividend. 

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Then you have VICI paying a 
staggering $755. 

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VICI is a real estate company. 
The majority of returns from 

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real estate typically comes from
dividends, or in the case if you

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own the real estate, directly 
from the rent and then you have 

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Costco. 
Costco paid A1 $1296 dividend in

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January. 
Does Costco really pay that big 

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of a dividend? 
Or do I own so much Costco that 

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it should be paying me $1000 per
quarter? 

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My Costco position is only 
$80,000. 

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Now that's a big position and 
the majority of that is from 

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games. 
It's $44,000 in the green. 

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00:10:24,760 --> 00:10:29,000
But an $80,000 position is not 
enough to earn $1000 per 

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quarter. 
If we use Qualtrum to look at 

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the dividend history of Costco, 
we can see this illustrated. 

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The dividend is this, this one 
right here, a $15 per share 

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dividend that was paid out in Q1
of 2024. 

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00:10:41,120 --> 00:10:44,600
Notice how it's much larger than
any other dividend before or 

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after it? 
That is because this is a 

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special dividend. 
This one right here is a special

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dividend. 
This one back in 2020 is a 

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special dividend, and this one 
and this one and this one. 

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These abnormally large dividends
are when Costco management says,

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hey, shareholders, we have way 
too much cash. 

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We can't distribute it through 
our normal dividends every 

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quarter. 
We're stockpiling this cash and 

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00:11:06,120 --> 00:11:07,560
we think that you should have 
it. 

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00:11:07,560 --> 00:11:09,640
So we're just going to throw 
this money out to you, the 

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shareholder, to give you an idea
of how much a $15 dividend per 

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share is. 
That is the equivalent of Costco

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paying out a full year of 
earnings of the company, a full 

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calendar year, earnings they 
paid out in a single dividend. 

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00:11:23,880 --> 00:11:26,000
So this was a massive dividend 
they're paying. 

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00:11:26,000 --> 00:11:28,280
I can tell whenever Costco is 
going to do this because you can

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see that the cash balance rises 
way above their levels of debt. 

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We had it right there. 
Their cash was $17 billion. 

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Their debt was 5 billion. 
They had way too much money. 

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00:11:40,680 --> 00:11:43,320
So what did they do? 
They gave some of it back and 

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that's why their cash went down 
from 17 billion to 10 billion. 

229
00:11:47,160 --> 00:11:50,720
Then what happens after that? 
Costco earns too much money. 

230
00:11:50,920 --> 00:11:53,920
It goes from 10 billion to 11 
next quarter. 

231
00:11:53,920 --> 00:11:57,240
It's going to go up more and 
more and more, and eventually 

232
00:11:57,240 --> 00:11:59,600
they're going to have excess 
cash and they'll pay a special 

233
00:11:59,600 --> 00:12:02,520
dividend again. 
So $1300.00 of this year's 

234
00:12:02,520 --> 00:12:04,440
earnings is because of the 
special dividend. 

235
00:12:04,840 --> 00:12:07,440
Now, we're probably not going to
have a special dividend every 

236
00:12:07,440 --> 00:12:10,640
single year, but I think on 
average we'll have them around 

237
00:12:10,640 --> 00:12:13,960
every three years based on the 
rate that Costco's growing and 

238
00:12:13,960 --> 00:12:15,800
the amount of excess cash they 
generate. 

239
00:12:16,040 --> 00:12:19,840
If we move on to February, we 
had an ETF called S Gov pay a 

240
00:12:19,840 --> 00:12:21,280
dividend. 
That's when I still owned a 

241
00:12:21,280 --> 00:12:24,080
little bit of cash. 
We have MasterCard and Costco 

242
00:12:24,080 --> 00:12:26,720
paying their normal dividend. 
So Costco got done paying their 

243
00:12:26,720 --> 00:12:29,160
special dividend, then they paid
their normal dividend. 

244
00:12:29,160 --> 00:12:32,600
We move on to March. 
In March, I earned $688 in 

245
00:12:32,600 --> 00:12:35,840
dividends. 
Texas Roadhouse paid 265. 

246
00:12:35,840 --> 00:12:39,640
S&P Global paid 175. 
Microsoft paid 122. 

247
00:12:39,840 --> 00:12:42,600
Texas Roadhouse has turned out 
to be a great dividend payer 

248
00:12:42,600 --> 00:12:44,560
company. 
If we glance at their dividend 

249
00:12:44,560 --> 00:12:47,680
growth history over time, they 
are growing their dividend far 

250
00:12:47,680 --> 00:12:50,960
faster than the market average. 
Last quarter they only grew it 

251
00:12:50,960 --> 00:12:53,480
by 11%, which is still really 
fast. 

252
00:12:53,880 --> 00:12:57,080
But for the past five years, 
they've averaged growth of 15%. 

253
00:12:57,560 --> 00:13:00,800
That's really quick growth from 
a restaurant company. 

254
00:13:00,880 --> 00:13:04,200
Like I said, if you buy a 
compounding machine, a company 

255
00:13:04,200 --> 00:13:07,880
that can grow its free cash flow
at a high rate, they can afford 

256
00:13:07,880 --> 00:13:10,000
to grow their dividend at a high
rate. 

257
00:13:10,440 --> 00:13:13,200
So the best dividend growth 
companies are free cash flow 

258
00:13:13,200 --> 00:13:15,520
growth companies. 
The best free cash flow growth 

259
00:13:15,520 --> 00:13:17,600
companies are compounding 
machines. 

260
00:13:17,760 --> 00:13:20,160
Moving on to April, we have 
another dividend payment from 

261
00:13:20,160 --> 00:13:23,200
VICI, one from Union Pacific. 
This is a company that I've 

262
00:13:23,200 --> 00:13:25,640
since sold. 
And then we have Intuit, which 

263
00:13:25,640 --> 00:13:29,360
is an $84 dividend payment. 
Intuit does not pay a lot in 

264
00:13:29,360 --> 00:13:31,920
dividends right now. 
They're mostly doing buybacks. 

265
00:13:32,040 --> 00:13:35,120
May we have MasterCard, Costco 
again and Apple. 

266
00:13:35,320 --> 00:13:38,960
In June we have Texas Roadhouse 
again, S&P Global and Microsoft.

267
00:13:39,000 --> 00:13:41,240
And then we start to see a 
little bit of cycling care where

268
00:13:41,240 --> 00:13:43,640
the same companies are paying 
out their quarterly dividends. 

269
00:13:43,720 --> 00:13:45,320
The new one in July is 
Salesforce. 

270
00:13:45,320 --> 00:13:46,800
That's a new holding to the 
portfolio. 

271
00:13:47,040 --> 00:13:49,480
They're also a dividend payer. 
And then we have the projected 

272
00:13:49,480 --> 00:13:52,520
dividends in September, all 
beginning of $122. 

273
00:13:52,520 --> 00:13:56,600
One from Microsoft, S&P Global 
will be 188, Texas Roadhouse 

274
00:13:56,600 --> 00:13:58,840
will be 265. 
The ones that are projected 

275
00:13:58,840 --> 00:14:03,080
throughout the rest of the year 
are $700 in October, 263 dollars

276
00:14:03,080 --> 00:14:06,400
in November and in December it 
will be 773. 

277
00:14:06,480 --> 00:14:08,960
And again, whenever these 
companies pay dividends, that 

278
00:14:08,960 --> 00:14:11,880
money immediately ends up in my 
cash balance. 

279
00:14:12,120 --> 00:14:16,200
Right now I have $800 in cash. 
100% of that money is from 

280
00:14:16,200 --> 00:14:18,360
dividends. 
I'll look over the dip Finder 

281
00:14:18,360 --> 00:14:21,160
and see which companies are 
doing well and doing poorly in 

282
00:14:21,160 --> 00:14:23,400
My Portfolio in terms of their 
performance. 

283
00:14:23,680 --> 00:14:26,280
When I look right now, I see 
that the companies that have the

284
00:14:26,280 --> 00:14:29,720
most momentum, the ones that are
rocketing to the moon, are 

285
00:14:29,720 --> 00:14:33,960
Costco, Moody's, S&P Global, 
Apple, and VICI. 

286
00:14:34,400 --> 00:14:37,000
This group of companies are just
doing fantastic. 

287
00:14:37,000 --> 00:14:39,280
They're the ones that are 
carrying My Portfolio right now.

288
00:14:39,560 --> 00:14:42,760
Moody's is crushing the market. 
S&P Global's having a great 

289
00:14:42,760 --> 00:14:46,480
year, and of course, Costco is 
up 40% year to date, not 

290
00:14:46,480 --> 00:14:47,920
counting their massive 
dividends. 

291
00:14:48,240 --> 00:14:50,920
So these companies are doing so 
well that I typically look at 

292
00:14:50,920 --> 00:14:53,520
them and I think, you know what?
I'm just going to hold my share 

293
00:14:53,520 --> 00:14:56,240
in these and focus on 
reinvesting my dividends and 

294
00:14:56,240 --> 00:14:58,480
ones that haven't rocketed up 
quite as much. 

295
00:14:58,800 --> 00:15:01,320
When I look at the other end of 
things, the only company that's 

296
00:15:01,320 --> 00:15:04,080
not doing well right now is 
Salesforce. 

297
00:15:04,440 --> 00:15:08,040
This one is having a bad year. 
The company has yet to gain any 

298
00:15:08,040 --> 00:15:11,240
market momentum. 
I do analysis on the company and

299
00:15:11,240 --> 00:15:13,760
from the fundamentals, 
everything looks really good. 

300
00:15:14,160 --> 00:15:16,880
So this is a company that I look
at as a potential buy. 

301
00:15:16,880 --> 00:15:20,360
And of course, if we look at my 
trade history in 2024, one of 

302
00:15:20,360 --> 00:15:22,800
the companies that I've been 
buying the most with every 

303
00:15:22,800 --> 00:15:26,160
dividend payment and with new 
contributions is Salesforce. 

304
00:15:26,240 --> 00:15:29,080
I'm buying into this company 
because it's not doing well 

305
00:15:29,080 --> 00:15:31,000
right now. 
It is a great company 

306
00:15:31,000 --> 00:15:33,920
fundamentally that the stock 
price isn't following, but 

307
00:15:33,920 --> 00:15:36,320
Salesforce of course is not the 
only example. 

308
00:15:36,320 --> 00:15:39,920
The point is the dividends don't
need to be reinvested right back

309
00:15:39,920 --> 00:15:42,920
into the company that paid them,
and in many cases, the company 

310
00:15:42,920 --> 00:15:46,120
that just paid a dividend is not
the best one to reinvest the 

311
00:15:46,120 --> 00:15:48,680
money back into. 
For example, again, one of the 

312
00:15:48,680 --> 00:15:51,280
biggest dividend payers this 
year has been Costco. 

313
00:15:51,560 --> 00:15:54,280
But Costco's trading at an all 
time high multiple. 

314
00:15:54,280 --> 00:15:57,400
Costco's very expensive looking 
at its historical multiples. 

315
00:15:57,880 --> 00:16:00,520
So out of the companies that I 
have to pick from, even though 

316
00:16:00,520 --> 00:16:03,360
Costco's paying a lot in 
dividends, it's not the one that

317
00:16:03,360 --> 00:16:05,280
I'm reinvesting the dividends 
back into. 

318
00:16:05,640 --> 00:16:08,600
I'm buying companies that have 
less positive sentiment, like 

319
00:16:08,600 --> 00:16:11,480
Salesforce and Booking. 
To better understand a dividend,

320
00:16:11,480 --> 00:16:13,880
it's important to know where the
dividend comes from. 

321
00:16:14,080 --> 00:16:17,160
What affords a company's ability
to pay for a dividend? 

322
00:16:17,400 --> 00:16:20,840
That is called free cash flow. 
Free cash is the amount of money

323
00:16:20,840 --> 00:16:24,720
that's leftover after a company 
pays for all its operational 

324
00:16:24,720 --> 00:16:27,120
expenses and capital 
expenditures. 

325
00:16:27,440 --> 00:16:30,240
When you you factor in 
operational expenses like paying

326
00:16:30,240 --> 00:16:34,040
employees, paying for logistics,
paying for all those random 

327
00:16:34,040 --> 00:16:37,040
expenses a company has. 
And then you also factor in 

328
00:16:37,040 --> 00:16:40,440
paying for capital expenditures,
buying warehouses, paying for 

329
00:16:40,440 --> 00:16:43,560
office space, paying for 
vehicles to ship things back and

330
00:16:43,560 --> 00:16:46,080
forth. 
It's the money left on the table

331
00:16:46,080 --> 00:16:48,440
after all those cash flows are 
accounted for. 

332
00:16:48,680 --> 00:16:51,440
That is your free cash flow. 
We're running MasterCard and 

333
00:16:51,440 --> 00:16:54,200
after we pay for basically 
everything to run this company, 

334
00:16:54,400 --> 00:16:58,240
we have $11 billion leftover. 
We're very profitable company. 

335
00:16:58,240 --> 00:17:00,240
We have a lot of free cash flow 
leftover. 

336
00:17:00,360 --> 00:17:01,840
Well, what can we do with that 
money? 

337
00:17:01,880 --> 00:17:05,319
Companies do one of two things 
with their leftover free cash 

338
00:17:05,319 --> 00:17:07,280
flow. 
One of the things they do, and 

339
00:17:07,280 --> 00:17:09,920
they do it frequently, is they 
buy their own stock. 

340
00:17:09,920 --> 00:17:13,000
Buying their own stock reduces 
the amount of shares over time, 

341
00:17:13,280 --> 00:17:16,880
increasing investors equity. 
As the share count goes down, 

342
00:17:17,079 --> 00:17:19,359
your value in the company 
increases. 

343
00:17:19,560 --> 00:17:22,440
So buybacks are one of the 
things they do with their extra 

344
00:17:22,440 --> 00:17:24,640
cash. 
But then some companies are so 

345
00:17:24,640 --> 00:17:28,800
profitable that they also dish 
out money through dividends, and

346
00:17:28,800 --> 00:17:31,640
this is where the dividend 
payouts come from, the free cash

347
00:17:31,640 --> 00:17:33,200
flow. 
Now, knowing that, we can look 

348
00:17:33,200 --> 00:17:36,320
at the companies in My Portfolio
and see what they've paid out in

349
00:17:36,320 --> 00:17:38,240
dividends over the past 12 
months. 

350
00:17:38,640 --> 00:17:41,880
The top one is VICI. 
And that makes sense because 

351
00:17:41,880 --> 00:17:44,720
again, this company is required 
to pay out the majority of its 

352
00:17:44,720 --> 00:17:48,080
profits and dividends. 
So far, in the past 12 months, 

353
00:17:48,440 --> 00:17:52,360
VICI has paid me $2742 in 
dividends. 

354
00:17:52,640 --> 00:17:55,720
Vici's not a flashy holding. 
This company doesn't do anything

355
00:17:55,720 --> 00:17:58,800
too spectacular. 
They just own a lot of iconic 

356
00:17:58,800 --> 00:18:00,760
real estate and they collect 
rent checks. 

357
00:18:00,840 --> 00:18:03,520
It only takes a handful of 
employees to run this company. 

358
00:18:03,800 --> 00:18:06,440
They buy real estate, they 
collect checks, and then they 

359
00:18:06,440 --> 00:18:08,240
look for other investment 
opportunities. 

360
00:18:08,640 --> 00:18:12,000
So the gains from this company 
aren't astronomical, but they 

361
00:18:12,000 --> 00:18:14,720
were never supposed to be. 
This company was never going to 

362
00:18:14,720 --> 00:18:18,120
be a growth monster company. 
It was going to be one that paid

363
00:18:18,160 --> 00:18:21,120
a steady rate of return with 
continual dividends and 

364
00:18:21,120 --> 00:18:24,000
continual reinvested dividends. 
So far I've gained around 

365
00:18:24,000 --> 00:18:28,800
$12,000 from this holding. 
The dividend yield is 5.15% 

366
00:18:28,920 --> 00:18:32,040
today. 
The yield on cost or what I got 

367
00:18:32,040 --> 00:18:36,680
and my yield based on the price 
I paid for it is 5.86%. 

368
00:18:37,040 --> 00:18:39,200
So it's very close to the 
current dividend yield. 

369
00:18:39,440 --> 00:18:42,480
Meaning that I got this company 
on a discount, but not an 

370
00:18:42,480 --> 00:18:44,680
amazing discount. 
The average price paid was 

371
00:18:44,680 --> 00:18:48,200
$29.52. 
So the majority of my return 

372
00:18:48,200 --> 00:18:50,760
over owning this company has 
been from dividends. 

373
00:18:50,840 --> 00:18:53,280
Now if we move on to Costco, 
this is actually my second 

374
00:18:53,280 --> 00:18:56,800
biggest dividend paying company 
over the past 12 months, and 

375
00:18:56,800 --> 00:18:59,120
that is of course because of 
their massive special dividend. 

376
00:18:59,360 --> 00:19:04,760
I've earned $1673 from Costco in
dividends in the past year. 

377
00:19:05,080 --> 00:19:09,040
My yield on cost is 1%. 
So based on the price that I got

378
00:19:09,040 --> 00:19:12,400
Costco, I paid half as much for 
the dividends that I'm getting. 

379
00:19:12,640 --> 00:19:14,040
As if you're going to buy it 
today. 

380
00:19:14,040 --> 00:19:18,400
My average price paid for Costco
is $431.00 and that's for a 

381
00:19:18,400 --> 00:19:21,040
company that's currently trading
above $900. 

382
00:19:21,040 --> 00:19:24,000
Between the dividends paid and 
the low cost basis for this 

383
00:19:24,000 --> 00:19:26,760
company, this has been one 
amazing investment. 

384
00:19:26,800 --> 00:19:29,720
If we look at Texas Roadhouse, 
this is the third largest 

385
00:19:29,720 --> 00:19:33,760
dividend payer in My Portfolio. 
I have earned 1011 dollars in 

386
00:19:33,760 --> 00:19:36,440
the past year from this company 
and they keep raising their 

387
00:19:36,440 --> 00:19:38,480
dividend paying more every 
single year. 

388
00:19:38,520 --> 00:19:41,960
Also, like Costco, I haven't 
sold any shares in this company 

389
00:19:42,200 --> 00:19:44,760
so it just keeps stacking up and
accumulating gains. 

390
00:19:45,040 --> 00:19:48,880
The current dividend yield is 
1.5% which I think is a bit low 

391
00:19:48,880 --> 00:19:50,120
for this company. 
Right now. 

392
00:19:50,360 --> 00:19:55,040
My yield on cost is 2.8%, so I 
got a much better deal when I 

393
00:19:55,040 --> 00:19:57,720
was buying this company and 
that's because of course, my 

394
00:19:57,720 --> 00:20:01,800
average share price paid is $86 
for Texas Roadhouse. 

395
00:20:01,960 --> 00:20:04,760
Today, Texas Roadhouse trades 
for 164. 

396
00:20:04,760 --> 00:20:07,440
So this is one of the 
opportunities that I went for. 

397
00:20:07,440 --> 00:20:09,880
I was pounding the table saying 
that I think this company's a 

398
00:20:09,880 --> 00:20:13,000
great investment. 
I made multiple videos on it and

399
00:20:13,000 --> 00:20:14,720
it's turned out to be a 
spectacular one. 

400
00:20:14,960 --> 00:20:19,160
Between the doubling and capital
appreciation, the 2.8% dividend 

401
00:20:19,160 --> 00:20:22,040
yield on cost, this has been one
of my better investments. 

402
00:20:22,200 --> 00:20:25,480
The 4th largest dividend payer 
in My Portfolio is S&P Global. 

403
00:20:25,480 --> 00:20:28,560
This one's paid. $718 over the 
past year. 

404
00:20:28,840 --> 00:20:31,240
Now the current yield is only 
.7%. 

405
00:20:31,480 --> 00:20:34,320
My yield on cost is a bit higher
because this stock has gone up. 

406
00:20:34,560 --> 00:20:37,520
My average cost on this one is 
366. 

407
00:20:37,640 --> 00:20:40,560
Today a share will cost you 
$520.00. 

408
00:20:40,560 --> 00:20:42,520
So I feel like I got a good deal
on this one. 

409
00:20:42,520 --> 00:20:45,280
The interesting thing about S&P 
Global is this is one of the 

410
00:20:45,280 --> 00:20:47,560
most through and through 
compounding machines. 

411
00:20:47,560 --> 00:20:50,480
It means every characteristic. 
It's a super high quality 

412
00:20:50,480 --> 00:20:53,640
company that's incredibly 
efficient, but it also happens 

413
00:20:53,640 --> 00:20:57,720
to be a dividend growth machine.
The company has paid a growing 

414
00:20:57,720 --> 00:21:02,520
dividend since 1985. 
You have 3040 plus years of the 

415
00:21:02,520 --> 00:21:04,200
company paying growing 
dividends. 

416
00:21:04,480 --> 00:21:07,600
That's incredible. 
So again, in many cases, the 

417
00:21:07,600 --> 00:21:11,040
best dividend payers are free 
cash flow growth machines. 

418
00:21:11,240 --> 00:21:13,680
The best free cash flow growth 
machines are compounding 

419
00:21:13,680 --> 00:21:15,920
machines. 
Microsoft of course shows up on 

420
00:21:15,920 --> 00:21:19,760
the list as #5 this company has 
been one with me for a long 

421
00:21:19,760 --> 00:21:21,880
period of time. 
I've had it since day one of My 

422
00:21:21,880 --> 00:21:24,440
Portfolio. 
In the past, trailing 12 months,

423
00:21:24,440 --> 00:21:27,160
it's paid me 590, $8 in 
dividends. 

424
00:21:27,480 --> 00:21:31,640
The current yield is .71. 
My yield on cost is 1.11. 

425
00:21:31,920 --> 00:21:36,120
My average share price for 
Microsoft in this portfolio is 

426
00:21:36,120 --> 00:21:39,000
271. 
So I bought this company, I 

427
00:21:39,000 --> 00:21:41,920
believe at the right times. 
I had videos going out when 

428
00:21:41,920 --> 00:21:44,960
Microsoft and all of big tech 
were trading down to 

429
00:21:44,960 --> 00:21:49,120
unreasonably low territory 
around 2:20 and 2:50. 

430
00:21:49,400 --> 00:21:52,120
I bought a lot of shares of the 
company during that time period 

431
00:21:52,360 --> 00:21:54,440
and even added to it a little 
bit more later. 

432
00:21:54,600 --> 00:21:59,440
Currently Microsoft trades is at
429, so owning it at 270 I think

433
00:21:59,440 --> 00:22:01,640
is a good deal. 
I'm going to hold my shares 

434
00:22:01,640 --> 00:22:04,440
here, but I think Microsoft 
shares today are a little steep.

435
00:22:04,600 --> 00:22:06,200
And number six, we have 
MasterCard. 

436
00:22:06,200 --> 00:22:09,760
This one's paying me $444.00 in 
dividends the past 12 months. 

437
00:22:09,760 --> 00:22:13,800
That's .54% dividend yield. 
My yield on cost is slightly 

438
00:22:13,800 --> 00:22:15,680
higher. 
My average share price for 

439
00:22:15,680 --> 00:22:19,800
MasterCard is 384. 
Currently it trades at 496. 

440
00:22:19,920 --> 00:22:22,840
You'll see the common theme here
where I try to buy high quality 

441
00:22:22,840 --> 00:22:26,000
companies, but I try to do it at
times where there's opportunity.

442
00:22:26,880 --> 00:22:30,800
Earlier in the year and even in 
2023, there were so many 

443
00:22:30,800 --> 00:22:33,880
opportunities to pick up these 
companies at cheaper prices. 

444
00:22:34,200 --> 00:22:37,080
Right now, those opportunities 
are few and far between. 

445
00:22:37,080 --> 00:22:38,760
They're much more difficult to 
find. 

446
00:22:39,040 --> 00:22:41,920
So I'm looking elsewhere than 
companies like Microsoft, 

447
00:22:41,920 --> 00:22:45,360
Costco, and MasterCard. 
These ones were good a couple 

448
00:22:45,360 --> 00:22:48,640
years ago and I believe there 
holds today, but I think there's

449
00:22:48,640 --> 00:22:50,440
better places to put money right
now. 

450
00:22:50,480 --> 00:22:55,080
And #7 we have into it now. 
It's paid me $329 in dividends 

451
00:22:55,400 --> 00:22:56,800
into. 
It's just it's not a big 

452
00:22:56,800 --> 00:23:01,480
dividend payer right now and the
current yield is only .64%. 

453
00:23:01,720 --> 00:23:05,880
My yield on cost is quite a bit 
higher at .9% and I own the 

454
00:23:05,880 --> 00:23:11,160
company at an average cost basis
of $463 today, a share of Intuit

455
00:23:11,160 --> 00:23:14,560
will cost you a sizable amount, 
656 dollars. 

456
00:23:14,560 --> 00:23:17,480
The company is moving fast. 
They have massive dominant 

457
00:23:17,480 --> 00:23:21,200
platforms and they are severely 
underrated, especially by retail

458
00:23:21,200 --> 00:23:23,920
investors. 
We have applet #8, so we're 

459
00:23:23,920 --> 00:23:25,920
getting down to the lower 
dividend payers here. 

460
00:23:26,120 --> 00:23:29,440
This one has only paid me $233 
this year. 

461
00:23:29,440 --> 00:23:34,800
The dividend yield is a meager 
.45%, which is just so small. 

462
00:23:35,080 --> 00:23:38,560
My yield on cost, meaning the 
dividend yield I'm getting with 

463
00:23:38,560 --> 00:23:43,520
the shares that I purchased is 
over double that at 1.12%. 

464
00:23:44,000 --> 00:23:48,360
My average cost basis on Apple 
is $89.00. 

465
00:23:48,360 --> 00:23:52,280
Apple today trades at 223 
dollars. 

466
00:23:52,360 --> 00:23:55,760
I consider my history with Apple
and the calls I've made on this 

467
00:23:55,760 --> 00:23:59,360
channel with videos over and 
over again on this stock as one 

468
00:23:59,360 --> 00:24:02,240
of the best calls I've made. 
Owning Apple has been a 

469
00:24:02,240 --> 00:24:04,560
significant contributor to this 
portfolio. 

470
00:24:04,920 --> 00:24:07,400
In fact, when we look at the 
holding now, I have around 

471
00:24:07,480 --> 00:24:12,000
$32,000 in gains from Apple and 
the current position size is 

472
00:24:12,000 --> 00:24:15,360
$33,000. 
The 33 $3000 I have invested in 

473
00:24:15,360 --> 00:24:18,680
Apple is almost entirely gains. 
I still like Apple as an 

474
00:24:18,680 --> 00:24:20,840
investment. 
I think it's a dominant company.

475
00:24:20,840 --> 00:24:23,400
It's a juggernaut and very 
difficult for other companies to

476
00:24:23,400 --> 00:24:26,080
compete against. 
But I do see the growth path is 

477
00:24:26,080 --> 00:24:28,160
more difficult. 
Looking for the next 5 years. 

478
00:24:28,440 --> 00:24:31,920
They need to grow through 
software and increasing prices 

479
00:24:31,920 --> 00:24:34,480
and continually innovating, 
which is going to be a challenge

480
00:24:34,480 --> 00:24:37,120
for the company. 
The valuation is much higher now

481
00:24:37,120 --> 00:24:40,320
than it was five years ago, and 
it seems like it's just a bit 

482
00:24:40,320 --> 00:24:43,240
more limited in its growth than 
other opportunities. 

483
00:24:43,680 --> 00:24:46,800
So while Apple still is a great 
company, I've reduced my 

484
00:24:46,800 --> 00:24:49,280
position because I don't think 
it's quite as good of an 

485
00:24:49,280 --> 00:24:51,000
investment as it was five years 
ago. 

486
00:24:51,000 --> 00:24:53,680
We look at some other smaller 
positions in the portfolio. 

487
00:24:53,920 --> 00:24:56,440
Canadian Pacific. 
Kansas City Southern is one of 

488
00:24:56,440 --> 00:24:59,240
the companies I've invested in 
in the past year, and this one 

489
00:24:59,240 --> 00:25:02,680
has been a bit of a snooze fest.
It's paid me $200 in dividends. 

490
00:25:02,800 --> 00:25:06,560
That's a .63% dividend yield. 
My yield on cost is slightly 

491
00:25:06,560 --> 00:25:08,280
higher as the stock price has 
gone up. 

492
00:25:08,600 --> 00:25:11,360
My average on the company is 
$77. 

493
00:25:11,440 --> 00:25:15,520
The share price today is $86, so
it's gone up a little bit. 

494
00:25:15,520 --> 00:25:17,760
We're in the green by a couple, 
$1000. 

495
00:25:18,120 --> 00:25:19,880
But there's nothing to write 
home about here. 

496
00:25:19,880 --> 00:25:22,160
This one has not been that 
exciting of a holding. 

497
00:25:22,520 --> 00:25:25,120
I think the Canadian Pacific is 
still a great company. 

498
00:25:25,280 --> 00:25:26,880
It's growing. 
It's free cash flow quickly. 

499
00:25:26,880 --> 00:25:28,760
They're going to be growing 
their earnings quickly. 

500
00:25:29,120 --> 00:25:33,240
They have very low downside in 
terms of disruption or intrinsic

501
00:25:33,240 --> 00:25:36,160
value, terminal risk. 
I believe I have the ability to 

502
00:25:36,160 --> 00:25:39,000
make better gains and 
identifying high quality tech 

503
00:25:39,000 --> 00:25:41,400
companies in #10 we have 
Moody's. 

504
00:25:41,400 --> 00:25:43,080
This is one of my favorite 
companies. 

505
00:25:43,360 --> 00:25:46,400
Moody is one of these companies 
where it's really boring at 

506
00:25:46,400 --> 00:25:49,200
first glance. 
Your eyes will just glaze over 

507
00:25:49,200 --> 00:25:51,440
when you're reading their 
investor relations. 

508
00:25:51,680 --> 00:25:54,800
It's very mundane, very stodgy 
looking of a company. 

509
00:25:55,120 --> 00:25:57,600
But the more you research this 
company, the more you do 

510
00:25:57,600 --> 00:25:59,800
analysis on it, the more you 
like it. 

511
00:26:00,040 --> 00:26:03,160
This is one of the ones that I 
guarantee the more time you 

512
00:26:03,160 --> 00:26:05,240
spend reading about it, the more
you'll like it. 

513
00:26:05,720 --> 00:26:08,040
If we look at the dividend 
payment over the past year, it's

514
00:26:08,040 --> 00:26:12,040
only $197.00. 
That's a .71% dividend yield. 

515
00:26:12,320 --> 00:26:15,560
My yield on cost is slightly 
higher at .87%. 

516
00:26:15,680 --> 00:26:18,240
The average price I've paid for 
it is 389. 

517
00:26:18,320 --> 00:26:21,880
Right now it's trading at 479. 
Even though Moody's doesn't have

518
00:26:21,880 --> 00:26:24,920
the highest yield, this company 
represents one of the best 

519
00:26:25,000 --> 00:26:27,720
dividend growth companies over 
the past 30 years. 

520
00:26:27,800 --> 00:26:30,240
Then at the very bottom here, we
have two of the newest 

521
00:26:30,240 --> 00:26:33,120
additions. 
Now these companies are #11 and 

522
00:26:33,120 --> 00:26:36,760
12, simply because they're newer
additions and they haven't had a

523
00:26:36,760 --> 00:26:40,560
full year to even pay dividends.
For example, Salesforce has only

524
00:26:40,560 --> 00:26:44,760
paid me one dividend. 
The yield on it is .63% and my 

525
00:26:44,760 --> 00:26:49,880
yield on cost is .58%, meaning 
that I'm in the red on this 

526
00:26:49,880 --> 00:26:53,840
company. 
My cost basis is 277 right now. 

527
00:26:53,840 --> 00:26:56,520
You can pick up Salesforce for 
2:56. 

528
00:26:56,640 --> 00:27:00,080
I currently have a $56,000 
position and I'm in the red by 

529
00:27:00,080 --> 00:27:03,400
4500 dollars. 
Obviously it's a bummer to be in

530
00:27:03,400 --> 00:27:06,800
the red in any position, but the
truth is when you just buy into 

531
00:27:06,800 --> 00:27:10,000
a company brand new, like I've 
done with Salesforce this year, 

532
00:27:10,280 --> 00:27:13,040
it's very difficult to control 
which way the stock will trade 

533
00:27:13,040 --> 00:27:16,040
within a single year. 
Peter Lynch says his best stocks

534
00:27:16,040 --> 00:27:19,040
really happened three to five 
years after buying them. 

535
00:27:19,440 --> 00:27:22,600
So Salesforce being a brand new 
position, it's much more 

536
00:27:22,600 --> 00:27:24,920
difficult to get it right, right
away. 

537
00:27:25,240 --> 00:27:26,640
I'm going to give this one more 
time. 

538
00:27:26,880 --> 00:27:29,160
And I think with their continual
buybacks, with their margin 

539
00:27:29,160 --> 00:27:32,640
increases, with their steady 
organic revenue growth, I see 

540
00:27:32,640 --> 00:27:36,560
this one working its way above 
$300.00 per share in the future,

541
00:27:36,840 --> 00:27:38,520
and that will put me well into 
the green. 

542
00:27:39,040 --> 00:27:42,560
The last one we have Booking, 
which is my newest addition to 

543
00:27:42,560 --> 00:27:46,560
the portfolio and it's paid 
exactly $0.00 in dividends and 

544
00:27:46,560 --> 00:27:49,720
that is simply because I haven't
owned it long enough for it to 

545
00:27:49,720 --> 00:27:52,720
even pay a first dividend. 
But this company is a dividend 

546
00:27:52,720 --> 00:27:54,400
payer. 
In fact, they have a decent 

547
00:27:54,400 --> 00:27:58,560
yield for this good of a 
company, a .9% dividend yield. 

548
00:27:58,800 --> 00:28:02,680
My yield on cost is .95%. 
So I'm in the green by a bit on 

549
00:28:02,680 --> 00:28:07,560
this one. 
My average cost basis is $3688 

550
00:28:07,640 --> 00:28:12,880
Right now it trades at $3925.00.
So looking over every company on

551
00:28:12,880 --> 00:28:16,320
this list, the important thing 
is to not focus on the starting 

552
00:28:16,440 --> 00:28:19,640
dividend yield and which one has
the biggest dividend starting 

553
00:28:19,640 --> 00:28:21,400
off. 
The important thing is to focus 

554
00:28:21,400 --> 00:28:24,200
on companies that have great 
balance sheets that have the 

555
00:28:24,200 --> 00:28:27,360
ability to grow free cash flow 
over time, which will eventually

556
00:28:27,360 --> 00:28:30,360
support a growing dividend. 
This is the reason that My 

557
00:28:30,360 --> 00:28:33,920
Portfolio has growing amounts of
dividend income every single 

558
00:28:33,920 --> 00:28:35,560
year. 
It's also the reason that I 

559
00:28:35,560 --> 00:28:39,560
avoid tragic scenarios where 
companies struggle, cut their 

560
00:28:39,560 --> 00:28:43,720
dividend by 50% or 70% or 
completely eliminate it. 

561
00:28:43,960 --> 00:28:47,320
So far in My Portfolio, no 
company company has cut their 

562
00:28:47,320 --> 00:28:49,160
dividend, they've only grown 
them. 

563
00:28:49,240 --> 00:28:52,200
The dividends that I'm 
continually paid and I reinvest 

564
00:28:52,200 --> 00:28:55,520
back into the best opportunities
at the time has acted as a 

565
00:28:55,520 --> 00:28:58,480
significant catalyst to the 
growth of this portfolio. 

566
00:28:58,480 --> 00:29:00,960
So I'm going to continue to 
observe my companies, do 

567
00:29:00,960 --> 00:29:04,280
analysis on different holdings 
and try to identify the best 

568
00:29:04,280 --> 00:29:07,720
opportunities in the given 
scenarios that were given in 

569
00:29:07,720 --> 00:29:10,040
this crazy market. 
Now moving on, we get to an 

570
00:29:10,040 --> 00:29:13,960
earnings report from Adobe and 
this is more of a story than an 

571
00:29:13,960 --> 00:29:16,960
actual earnings report. 
It's not just the numbers being 

572
00:29:16,960 --> 00:29:20,120
reported here, but this sparks a
new debate in the continual 

573
00:29:20,120 --> 00:29:24,080
question of what type of 
returns, actual returns are we 

574
00:29:24,080 --> 00:29:28,200
getting from AI. 
So far, we've had significant 

575
00:29:28,200 --> 00:29:31,680
and I mean incredible 
investments into AI. 

576
00:29:31,960 --> 00:29:35,240
The amount of CapEx spending of 
both large and small companies, 

577
00:29:35,440 --> 00:29:38,960
every company in between 
throwing money into CapEx and 

578
00:29:38,960 --> 00:29:42,400
employees and talent for 
artificial intelligence is at 

579
00:29:42,400 --> 00:29:45,880
extremely high levels right now.
And now investors are asking the

580
00:29:45,880 --> 00:29:48,920
question, where are the returns?
What returns are we getting and 

581
00:29:48,920 --> 00:29:51,480
where are they coming from? 
I've discussed this topic of the

582
00:29:51,480 --> 00:29:54,480
enormous amount of money being 
spent on AI in the most recent 

583
00:29:54,480 --> 00:29:56,480
episode in the After Hours 
channel. 

584
00:29:56,680 --> 00:29:59,480
You can check out that entire 
discussion, but this is more of 

585
00:29:59,480 --> 00:30:02,200
a continuation of it. 
We have the example of Adobe 

586
00:30:02,200 --> 00:30:05,080
here, which is currently down 9%
after their earnings. 

587
00:30:05,480 --> 00:30:08,280
Now they beat on their earnings 
per share and their revenue 

588
00:30:08,280 --> 00:30:09,800
forecast for the previous 
quarter. 

589
00:30:10,120 --> 00:30:12,320
But obviously investors are 
looking to the future, 

590
00:30:12,320 --> 00:30:14,400
especially with growth companies
like Adobe. 

591
00:30:14,400 --> 00:30:17,240
The problem that they have is 
that their forecast for the 

592
00:30:17,240 --> 00:30:20,080
future was way below analyst 
expectations. 

593
00:30:20,200 --> 00:30:23,000
Adobe shares dropped after the 
company delivered an outlook 

594
00:30:23,000 --> 00:30:26,320
that failed to quell investors 
and patience for new artificial 

595
00:30:26,320 --> 00:30:29,840
intelligence tools to start 
generating cash again. 

596
00:30:29,840 --> 00:30:31,920
That's the big question 
investors are asking. 

597
00:30:32,120 --> 00:30:34,800
When is this stuff actually 
going to make real money? 

598
00:30:35,160 --> 00:30:38,040
Known for its software for 
creative professionals, Adobe 

599
00:30:38,040 --> 00:30:41,880
has been adding AI features to 
its applications, such as 

600
00:30:41,920 --> 00:30:45,720
embedding its proprietary 
technology Firefly into products

601
00:30:45,720 --> 00:30:49,200
like Photoshop and Illustrator. 
But investors are keen to see 

602
00:30:49,200 --> 00:30:52,040
the evidence that Adobe can 
actually make money from these 

603
00:30:52,040 --> 00:30:55,920
tools, especially as anxiety 
rises that small startup rivals 

604
00:30:56,160 --> 00:30:58,760
will take a business from 
traditional software companies 

605
00:30:59,000 --> 00:31:00,880
like Adobe Salesforce and Work 
Day. 

606
00:31:01,000 --> 00:31:04,160
These basket of companies, Adobe
Salesforce and Work Day, are not

607
00:31:04,160 --> 00:31:07,200
only struggling right now in 
their stock price, most of them 

608
00:31:07,200 --> 00:31:10,560
are trading down again. 
Salesforce is one that I do own 

609
00:31:10,800 --> 00:31:13,880
and that's my worst performing 
holding so far this year. 

610
00:31:14,280 --> 00:31:17,440
Investors are not only concerned
about whether or not these 

611
00:31:17,440 --> 00:31:20,880
companies can make money from 
their investments in AI, but 

612
00:31:20,880 --> 00:31:24,200
they also have been outlined as 
the victims of AI. 

613
00:31:24,440 --> 00:31:26,240
Salesforce and work there are 
going to have all their 

614
00:31:26,240 --> 00:31:30,080
applications replaced by AI, and
Adobe could face similar 

615
00:31:30,080 --> 00:31:32,200
pressures. 
Those concerns seem to be 

616
00:31:32,200 --> 00:31:35,600
reaffirmed by the fiscal fourth 
quarter sales guidance that fell

617
00:31:35,600 --> 00:31:37,160
short of Wall Street's 
estimates. 

618
00:31:37,240 --> 00:31:39,960
Adobe has, of course, a lot of 
different things they do, but 

619
00:31:39,960 --> 00:31:43,120
the most important one is the 
Adobe Creative Cloud. 

620
00:31:43,480 --> 00:31:46,560
The Adobe Creative Cloud is a 
thing that people sign up for at

621
00:31:46,560 --> 00:31:50,000
companies so that they can have 
access to Adobe Premiere and 

622
00:31:50,000 --> 00:31:53,360
Firefly and Photoshop. 
Creative professionals rely on 

623
00:31:53,360 --> 00:31:55,400
these tools. 
They've built their entire 

624
00:31:55,400 --> 00:31:58,360
business using them. 
They have huge network effects 

625
00:31:58,360 --> 00:32:00,720
in their knowledge base, the 
amount of people using them. 

626
00:32:00,760 --> 00:32:03,080
But it is it is true that 
there's a lot of competition 

627
00:32:03,080 --> 00:32:05,520
rising for Adobe. 
So as investors are trying to 

628
00:32:05,520 --> 00:32:08,400
break this down, what are 
competitive to Adobe? 

629
00:32:08,520 --> 00:32:11,040
Why isn't the sales forecast 
rising with all their 

630
00:32:11,040 --> 00:32:13,960
investments in AI? 
Adobe has a different approach 

631
00:32:13,960 --> 00:32:16,880
on this, a different answer. 
They said on their sales call 

632
00:32:16,880 --> 00:32:19,600
that they're still focused on 
making sure customers use it's 

633
00:32:19,640 --> 00:32:23,080
AI innovations rather than 
seeking to directly make money 

634
00:32:23,160 --> 00:32:26,320
from the tools. 
So Adobe's taking the approach 

635
00:32:26,760 --> 00:32:31,160
of implementing AI features and 
innovations into their already 

636
00:32:31,160 --> 00:32:34,320
existing tools as part of the 
overall bundle. 

637
00:32:34,600 --> 00:32:37,480
They're not breaking them out 
and charging separately like, 

638
00:32:37,720 --> 00:32:40,600
hey, here's the Adobe Creative 
Cloud and here's this separate 

639
00:32:40,800 --> 00:32:42,640
AI tool that you can pay extra 
for. 

640
00:32:43,080 --> 00:32:46,200
So investors aren't able to see 
the actual impacts. 

641
00:32:46,400 --> 00:32:49,720
We're not able to drill down and
see how AI is actually 

642
00:32:49,720 --> 00:32:54,080
benefiting Adobe, but Adobe 
could argue that, look, the 

643
00:32:54,080 --> 00:32:57,000
reason that our company's still 
growing and we're maintaining 

644
00:32:57,000 --> 00:33:00,040
the market share we have is 
because of our investments in 

645
00:33:00,160 --> 00:33:03,360
AI. 
That makes AIA necessity rather 

646
00:33:03,360 --> 00:33:06,600
than a new feature to sell. 
The company's also working on 

647
00:33:06,600 --> 00:33:10,000
developing similar technology 
for its 3D and video editing 

648
00:33:10,000 --> 00:33:12,040
software. 
So they're going to be layering 

649
00:33:12,040 --> 00:33:14,680
upon AI into all the tools that 
they have. 

650
00:33:15,000 --> 00:33:18,080
And of course they need to do 
this to keep an edge over 

651
00:33:18,080 --> 00:33:20,520
rivals. 
Adobe has an argument of their 

652
00:33:20,520 --> 00:33:21,920
own. 
They're saying that users are 

653
00:33:21,920 --> 00:33:23,840
using these AI tools more and 
more. 

654
00:33:24,080 --> 00:33:29,080
Adobe users have used Firefly, 
this AI tool 12 billion times. 

655
00:33:29,560 --> 00:33:31,440
When we look at the graph, it's 
pretty convincing. 

656
00:33:31,440 --> 00:33:34,080
It's just going up and up. 
So more and more people are 

657
00:33:34,080 --> 00:33:37,640
actually using their AI tools. 
We're just not seeing a big bump

658
00:33:37,720 --> 00:33:41,040
in the actual metrics or the 
revenue from this AI tool. 

659
00:33:41,040 --> 00:33:43,560
When we look at this most recent
quarter and what really 

660
00:33:43,560 --> 00:33:47,680
performed well, the document 
processing software outperformed

661
00:33:47,680 --> 00:33:51,320
expectations by more than the 
products for editing photos and 

662
00:33:51,320 --> 00:33:55,120
videos where Adobe has created 
proprietary AI models. 

663
00:33:55,600 --> 00:33:59,560
So the part of this company in 
the most recent report that did 

664
00:33:59,560 --> 00:34:04,600
really well was the part that 
has nothing to do with AI and 

665
00:34:04,600 --> 00:34:07,160
that's concerning to investors. 
They say that that's causing 

666
00:34:07,440 --> 00:34:11,040
anxiety for investors. 
Why is the document processing 

667
00:34:11,040 --> 00:34:14,840
software where they're really 
not doing any AI advancements in

668
00:34:15,120 --> 00:34:18,719
doing so well and the creative 
proprietary stuff with AI that 

669
00:34:18,719 --> 00:34:21,199
they're spending a bunch of 
money on not doing quite as 

670
00:34:21,199 --> 00:34:22,920
well. 
And this comes back to that 

671
00:34:22,920 --> 00:34:25,560
debate of how AI is going to 
help these companies. 

672
00:34:25,840 --> 00:34:29,159
In the case of Adobe, I do think
they're going to layer upon AI 

673
00:34:29,159 --> 00:34:32,199
into all their creative tools. 
And I still think there's a huge

674
00:34:32,199 --> 00:34:35,480
need for professional tools. 
But with Adobe, there is 

675
00:34:35,520 --> 00:34:38,639
increasing amounts of competent 
competition. 

676
00:34:38,719 --> 00:34:42,000
So Adobe's face a future that 
requires significant investments

677
00:34:42,000 --> 00:34:45,719
in AI to stay current with their
software and competitive during 

678
00:34:45,719 --> 00:34:48,920
a time where they're also facing
more competitive threats that 

679
00:34:48,920 --> 00:34:51,480
are highly competent. 
When I look at the situation 

680
00:34:51,480 --> 00:34:54,760
with Adobe, as much as I like 
the company and I certainly 

681
00:34:54,760 --> 00:34:57,440
don't think it's the worst 
investment in the world, I think

682
00:34:57,440 --> 00:35:00,360
there's much worse companies you
can invest in than Adobe. 

683
00:35:00,720 --> 00:35:04,520
But right now, I don't believe 
this company is as attractive as

684
00:35:04,520 --> 00:35:07,480
an investment as many investors 
believe, and that's because I 

685
00:35:07,480 --> 00:35:10,160
continue to be concerned about 
the competitive threats. 

686
00:35:10,280 --> 00:35:12,880
Now we also have news that Uber 
and Waymo are expanding their 

687
00:35:12,880 --> 00:35:15,960
partnership and now offering 
driverless ride sharing trips in

688
00:35:15,960 --> 00:35:19,360
Austin and Atlanta. 
Uber's riders in those cities 

689
00:35:19,360 --> 00:35:22,280
can be matched with driverless 
Waymo cars for some trips. 

690
00:35:22,280 --> 00:35:25,280
According to the companies, the 
rides will only be available 

691
00:35:25,400 --> 00:35:28,840
through Uber's app, unlike in 
San Francisco and Los Angeles 

692
00:35:29,000 --> 00:35:30,640
where riders book through the 
Waymo app. 

693
00:35:30,920 --> 00:35:32,880
So Uber negotiated quite a deal 
here. 

694
00:35:33,200 --> 00:35:36,800
They said, look, we'll offer 
Waymo rides, but only if they 

695
00:35:36,800 --> 00:35:39,960
come through the Uber app. 
Now that makes sense why Uber is

696
00:35:39,960 --> 00:35:43,000
up 5% today. 
This is a great deal for Uber. 

697
00:35:43,080 --> 00:35:46,200
The expansion comes as Uber 
faces investor pressure to step 

698
00:35:46,200 --> 00:35:49,160
up its autonomous vehicle 
strategy, especially ahead of 

699
00:35:49,160 --> 00:35:52,560
Tesla's planned robotaxi event 
slated for October 10. 

700
00:35:52,840 --> 00:35:54,920
Waymo's still small in this 
business. 

701
00:35:54,960 --> 00:35:58,920
As of their weekly recap, they 
did 50,000 rides, which makes up

702
00:35:58,920 --> 00:36:02,880
for approximately 2% of ride 
sharing usage in San Francisco. 

703
00:36:03,040 --> 00:36:06,240
Ultimately, we'll see what 
happens, but this is undoubtedly

704
00:36:06,280 --> 00:36:09,040
a good move by Uber. 
It makes their network effects 

705
00:36:09,040 --> 00:36:11,200
stronger. 
It makes so that the logistics 

706
00:36:11,200 --> 00:36:12,960
they've already created have 
more value. 

707
00:36:13,360 --> 00:36:16,920
And even if Tesla comes in and 
gives a great presentation, I 

708
00:36:16,920 --> 00:36:19,600
think Uber will be able to make 
a lot of money with their 

709
00:36:19,600 --> 00:36:22,280
massive network effects and 
partnerships over the next 

710
00:36:22,280 --> 00:36:24,280
decade. 
But this is a new industry, and 

711
00:36:24,280 --> 00:36:26,040
it's exciting to see what's 
happening now. 

712
00:36:26,040 --> 00:36:28,280
Finally, this is some 
interesting news that we saw 

713
00:36:28,320 --> 00:36:31,120
over the past couple of days. 
We have the company Visa 

714
00:36:31,120 --> 00:36:34,440
MasterCard, which I still think 
that a lot of investors that 

715
00:36:34,440 --> 00:36:37,480
haven't looked into these 
companies view incorrectly. 

716
00:36:37,760 --> 00:36:40,440
They view them only as credit 
card companies. 

717
00:36:40,840 --> 00:36:44,280
In reality, MasterCard and Visa 
are not credit card companies. 

718
00:36:44,360 --> 00:36:46,200
They're digital payment 
networks. 

719
00:36:46,480 --> 00:36:48,200
They don't lend money like a 
bank. 

720
00:36:48,440 --> 00:36:51,200
They are technology companies 
that are incredibly scaled and 

721
00:36:51,200 --> 00:36:53,960
globally dominant. 
They only play a small portion 

722
00:36:53,960 --> 00:36:56,560
of total online digital 
payments, but they play a 

723
00:36:56,560 --> 00:36:59,480
critical role and they have 
decent market share of the role 

724
00:36:59,480 --> 00:37:02,760
they play. 
They're also service businesses 

725
00:37:03,000 --> 00:37:06,160
that offer a variety of 
incredibly important technology 

726
00:37:06,160 --> 00:37:08,720
services, one of them being 
cybersecurity. 

727
00:37:08,840 --> 00:37:11,240
The financial services giant 
said it would incorporate 

728
00:37:11,240 --> 00:37:13,680
recorded futures technology, 
including artificial 

729
00:37:13,680 --> 00:37:16,800
intelligence, into its fraud 
prevention identity and 

730
00:37:16,800 --> 00:37:19,880
cybersecurity services. 
It's expected to close the 

731
00:37:19,880 --> 00:37:22,760
acquisition by the first quarter
of 2025. 

732
00:37:23,360 --> 00:37:25,840
Now, I think that this deal is 
going to go through simply 

733
00:37:25,840 --> 00:37:28,920
because regulators don't want 
these companies become too big 

734
00:37:28,920 --> 00:37:32,640
and dominant. 
But MasterCard is not a monopoly

735
00:37:32,640 --> 00:37:36,400
of cybersecurity, so there's no 
argument that they are cornering

736
00:37:36,400 --> 00:37:39,200
the cybersecurity market. 
Another thing that they could 

737
00:37:39,200 --> 00:37:42,400
argue to regulators if they try 
to give them a tough time is 

738
00:37:42,400 --> 00:37:45,720
that by preventing MasterCard 
from buying a cybersecurity 

739
00:37:45,720 --> 00:37:49,840
firm, they're literally making 
cybersecurity weaker for all of 

740
00:37:49,840 --> 00:37:53,280
their customers. 
So I think this is 1 acquisition

741
00:37:53,280 --> 00:37:55,200
that's likely to go through for 
MasterCard. 

742
00:37:55,520 --> 00:37:58,680
I don't know how the regulators 
would feel good about blocking 

743
00:37:58,680 --> 00:38:02,080
an acquisition of blocking a 
massive company with a huge 

744
00:38:02,080 --> 00:38:04,640
network from buying a 
cybersecurity firm. 

745
00:38:04,640 --> 00:38:07,840
MasterCard said that threat 
Intel, which is exactly what 

746
00:38:07,840 --> 00:38:11,920
this firm does, is critically 
important to understand what the

747
00:38:11,920 --> 00:38:15,000
threats are, how we prioritize 
them, and how we can be 

748
00:38:15,000 --> 00:38:17,800
proactive. 
This type of acquisition proves 

749
00:38:17,800 --> 00:38:21,080
a few things. 
One is that MasterCard is a tech

750
00:38:21,080 --> 00:38:23,520
company, it's not a credit card 
company. 

751
00:38:24,000 --> 00:38:27,600
And two, that MasterCard is 
still focused on growing their 

752
00:38:27,600 --> 00:38:30,920
value added services. 
We know that Visa is doing this 

753
00:38:30,920 --> 00:38:34,120
as well at a very brisk pace. 
When we look at the revenue by 

754
00:38:34,120 --> 00:38:37,200
segment, it is true that 
majority of revenue comes from 

755
00:38:37,200 --> 00:38:40,440
the payment network, but there 
is an increasing amount coming 

756
00:38:40,440 --> 00:38:44,040
from these value added services.
These are cybersecurity, know 

757
00:38:44,040 --> 00:38:47,640
your customer identity, all 
different services they sell to 

758
00:38:47,640 --> 00:38:50,280
their customer. 
I'm happy about this acquisition

759
00:38:50,280 --> 00:38:51,480
and I think it's going to go 
through. 

760
00:38:51,880 --> 00:38:54,120
That's all for this episode. 
See you in the next one.

