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Welcome back, everyone. 
Today on the Joseph Carlson 

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Show, we have a new price 
upgrade from Tom Lee, one of the

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notable bulls in the market 
today. 

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He's upgrading the S&P 500, 
saying that it's going to rise 

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around another 5% this year to 
end the year around 22%. 

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And he gives his arguments here.
So far, Tom Lee has been correct

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on basically every major call 
he's made over the past couple 

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of years. 
He's become more popular, more 

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notable. 
He's gotten more screen time. 

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He's actually becoming a a 
bigger figure in media because 

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of how correct his calls have 
been. 

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On the other hand, we have the 
bears. 

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The bears have been having a 
difficult time. 

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One of the most notable bears, 
in fact, I think the most 

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bearish bear is JP Morgan's 
Marco Colonovic. 

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At least he was JP Morgan's as 
of this morning. 

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He is stepping down. 
A nice euphemism for being let 

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go. 
After a series of bad calls, 

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we're going to be looking at 
this dichotomy of bulls getting 

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more popular and bears getting 
let go or stepping down from 

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their positions. 
Is this a sign of the top? 

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Does this mean that the market 
is too bullish right now? 

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Or are there some reasons why 
bulls are more often correct 

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than bears? 
Now we also have some other 

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news. 
We have news that Amazon, one of

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my largest investments, one of 
my most critical investments for

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a brief moment in time, 
surpassed $200.00 per share. 

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Now, $200.00 is just a nice 
round Number. 

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It doesn't really mean anything,
but it's symbolic. 

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It's like breaking a a big glass
ceiling for Amazon. 

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And they just surpassed it for a
brief moment in time. 

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And then we're hit with news 
that Jeff Bezos is selling $5 

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billion of additional shares, $5
billion worth. 

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And of course, Amazon traded 
down. 

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After that. 
We'll be discussing the impact 

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of Jeff Bezos selling on Amazon 
stock. 

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We also have another important 
topic to get to in this episode.

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We know the controversy over 
Chipotle's bowl portion size. 

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Their TikTok creators with 
millions of views saying that 

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Chipotle needs to be boycotted 
because of how bad the portions 

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are that they give in their 
burrito bowls. 

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Well, Wells Fargo wanted to get 
to the bottom of this. 

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One of their analysts visited 
Chipotle locations 75 times to 

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measure whether or not they give
consistent portion sizes. 

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We have the data. 
We have the statistical analysis

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of Chipotle's bowl size. 
I'll be looking at it in today's

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episode. 
And then finally, we also have 

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news that Sam's Club lowered 
their warehouse membership price

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to $20 per year. 
At this point, when a membership

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is $20 per year, can you really 
call it a membership warehouse? 

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We'll be discussing. 
We have all of that to get into,

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plus much more. 
Let's go ahead and jump in now. 

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We start off today's episode 
with the main story, which 

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revolves around bears and bulls.
The most notable bull in the 

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market is Tom Lee, and he's 
becoming increasingly popular. 

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If I was to measure the rise of 
Tom Lee and the popularity of 

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Tom Lee, it is directly linked 
with the success of his calls. 

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He is becoming more popular for 
good reason. 

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He's correct, and he's 
consistently correct about 

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things that many other people 
are wrong on, specifically price

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targets for the S&P 500. 
I've noticed the rise of Tom Lee

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over the past few years as he 
has made non consensus correct 

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calls. 
Back in 2020-2021, 2022-2023, he

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has been calling for seemingly 
outlandish price targets of the 

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S&P 500 surging upwards more and
more, while other analysts in 

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consensus were saying, no, the 
economy is going to go down. 

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The stock market's going to 
enter into a recession. 

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We're going to have stagflation.
We're going to have all of these

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issues. 
Tom Lee has said no, no, no, 

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these are going to resolve. 
The market's going up. 

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We have ample liquidity. 
The economy's strong. 

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And he's been correct. 
He's hit price targets that 

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people thought were nearly 
impossible or at least silly. 

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And since he's done it so well 
and so consistently, now, more 

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and more people are paying 
attention to him. 

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Let's go ahead and take a look 
at his most recent interview 

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here. 
This is from CNBC and he goes 

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over his case on the S&P 500 and
why he believes it will rise yet

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again another 5% to round out 
this year. 

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Unstacked global advisors 
managing partner and CNBC 

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contributor, but close enough 
for government work. 

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You're right again. 
And once again, your rationale 

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was born out and it was that 
inflation would continue to 

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cool. 
It's July 1st, you have a new 

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target for the end of the year. 
Or or. 

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I've already sort of 
foreshadowed some of the things 

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you were talking about. 
The S&P earnings might even be 

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above what you thought. 
Yes, I, I think that now that 

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we're at the mid year 2025 
earnings look a lot stronger 

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than we thought at the start of 
the year. 

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We thought maybe 260. 
It's probably closer to 275, 

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maybe 280, even 285. 
So he just raised what he thinks

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the S&P 500 is going to earn 
this year from 2:50 to 270 or 

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even up to 285. 
He thinks earnings per share of 

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the S&P 500 is going up. 
And This is why he's raising his

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price target once again for the 
S&P 500. 

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And I think the multiple, we 
thought originally could be 20 

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times that number for next year.
But given the Fed has more 

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reasons to be dovish and I think
maybe the employment picture is 

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softening, PE multiples actually
could be higher next year. 

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So I'd say between now and your 
end, stocks should be higher. 

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I mean, we've had a strong first
half already and second-half 

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won't be as strong as the first 
half, but we should build upon 

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those gains. 
So yeah, it looks pretty good. 

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You have numbers, I mean, so if 
if the S&P is 285 you, you 

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possibly that's earnings 285 up 
from 270 because the economy 

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doesn't cool multiples don't 
expand. 

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In fact they might contract from
21 to 20. 

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So if you multiply 20 * 285 you 
get to 5800. 

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Yeah. 
So that that sounds like it'd be

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within reasonable as a 
reasonable base case that stocks

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don't have to have a prodigious 
second-half. 

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They just have to follow what 
typically happens in the 

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second-half, especially in an 
election year. 

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So Tom Lee is doing simple 
analysis of combining the S&P 

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500 earnings projection that he 
has, which is 285, and he's 

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multiplying that by the multiple
20 times earnings. 

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When those things combined, you 
get around 5700, which is 

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another three or 4% gain from 
today. 

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So he doesn't believe the 
market's going to rock it up 

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another 15 or 20%, but he 
believes we'll have moderate 

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gains from here to the end of 
the year. 

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So 5800 for the year, what, what
would that be the total return 

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if it's 15 now, so. 
Yeah. 

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So it's, you know, it's a little
bit more than 20%. 

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Which would be after last 
year's. 24. 24, that's a couple 

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years no one really expected, I 
don't think. 

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That that's right. 
I mean, that's painful for 

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people who've been sitting in 
cash for two years earning 5% 

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because they missed out on a 50%
gain. 

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And that's 10 years worth of 
sitting on cash. 

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So I think the end of this year 
is a little bit of a day 

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reckoning for those who said, 
oh, I'm I'm happy with my 6 

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trillion in cash earning 5%. 
When in reality, unless the 

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economy is rolling into 
recession, you know the 

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expansion continue for some 
time. 

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He's forecasting and so far 
correctly, that we'll have two 

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years back-to-back of 20% plus 
gains. 

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Now a lot of people think that 
that's super unusual or very 

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unlikely, but as we've shown 
before on this channel, it is 

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not unusual to have market gains
back-to-back that exceed 10%. 

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The stock market almost never 
has average returns and that's 

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counter intuitive. 
You've been told that the stock 

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market should go up between 7:00
to 10% on average over a long 

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period of time. 
While that data is true, it 

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leaves out the fact that the 
average is based on negative 

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years and positive years. 
More often than not, the stock 

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market either has a negative 
year going down 5% or 10% or it 

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goes up 15 or 20%. 
It never really has those years 

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of the nice seven to 10%. 
That is the average, not what 

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really happens year by year. 
And Tom Lee knows this. 

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He knows that the stock market 
has many years throughout 

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history that go up 20% 
consecutively. 

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That's not something unusual. 
So even though his call at first

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seems a little outlandish and it
seems unusual, it actually fits 

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well within history. 
Now, he also talks about how 

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this is a day of reckoning for 
the Bears. 

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Notice him say that towards the 
end here. 

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Is a little bit of a day of 
reckoning for those who said oh 

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I'm I'm happy with my 6 training
cash earning 5%. 

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He's correct here again. 
This has been a day of reckoning

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for the bears, and specifically 
one notable bear. 

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This interview came one day 
before JP Morgan decided to let 

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go of their most notable bear, 
who is Marco Kalonovic. 

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Marco Kalonovic is one of the 
biggest bears on Wall Street. 

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In fact, I believe he is the 
biggest bear, second only to 

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Jeremy Grantham. 
He has had incredibly bearish 

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calls over the past couple of 
years and he stuck by them. 

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He's doubled down on his bearish
calls and he's been incredibly, 

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incredibly wrong over the past 
couple of years. 

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So we have bears having a day of
reckoning and the bulls having 

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their time in the limelight, 
getting more and more popular, 

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more and more esteem. 
A lot of people are suggesting 

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that this is now a tipping 
point, a point where when all 

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the bulls are celebrating and 
bears are getting let go or 

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fired or exploring new 
opportunities, that is a tipping

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point that is a sign for rougher
times ahead. 

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Only a month ago, there were 
notable people on Bloomberg 

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saying that we need these 
bearish takes, even if they're 

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wrong. 
In a recent note, Klonovic, who 

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was incorrectly bullish in 2022 
and bearish in 2023, effectively

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doubled down on his latest out 
of consensus call, highlighting 

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January data for consumers and 
producer price increases to warn

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that the market narrative is 
taking a turn for something like

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the 1970s stagflation. 
He said that this could lead to 

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a period of sustained 
underperformance for stocks like

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the one that prevailed from 1967
to 1980. 

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Although I'm more optimistic 
than Colonovic, it's a pleasure 

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to see him still swinging for 
the fences even after two 

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strikes. 
One of the most frustrating 

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features of today's Wall Street 
is the surfeit and milquetoast 

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homogeneous research that says a
lot without saying very much at 

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all. 
The majority of these sell side 

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00:10:20,280 --> 00:10:23,360
equity strategists tend to offer
relatively predictable calls, 

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typically within 5 to 10% of the
median, and only change their 

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views when the rest of the herd 
does as well, often when market 

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moves leave little choice. 
This narrow range of predictions

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00:10:34,360 --> 00:10:37,480
is hard to reconcile with a 
market that's as inherently 

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volatile as this one is. 
And in fact, the consensus view 

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are often frequently off by a 
mile, about 18% points too low 

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in 202125 percentage points too 
high in 2022 and then 18 

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00:10:49,800 --> 00:10:52,480
percentage points too low again 
in 2023. 

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So the consensus analyst or 
strategist predictions are very,

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very frequently off. 
They're just wrong. 

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Some of them are more wrong than
others, but the consensus 

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altogether is wrong. 
They show a chart here 

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illustrating how often consensus
is wrong. 

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This is why overall, it's very 
difficult to listen to market 

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strategist, to listen to overall
macro calls, because so many of 

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them can't think for themselves.
They want to stay in the herd of

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safety and just make predictions
that everyone else is making. 

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00:11:25,240 --> 00:11:27,960
So if their predictions are 
wrong, they aren't uniquely 

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00:11:27,960 --> 00:11:30,080
wrong. 
You see, in the business of Wall

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00:11:30,080 --> 00:11:33,400
Street, in the business of 
investing, people are OK being 

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wrong. 
They're just not OK being 

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00:11:35,840 --> 00:11:38,840
uniquely wrong. 
For example, if I invest in 

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Google and I'm wrong, investing 
in Google, and Google turns out 

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to be a bad investment, that 
doesn't really make me look so 

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bad. 
I'm not going to get uniquely 

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00:11:47,800 --> 00:11:50,480
blamed for investing in Google 
and being wrong. 

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00:11:50,920 --> 00:11:53,800
But if I invest in Texas 
Roadhouse and I'm wrong on Texas

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00:11:53,800 --> 00:11:56,920
Roadhouse, I am uniquely wrong 
in Texas Roadhouse. 

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There's a lot more reputation 
risk in taking non consensus 

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00:12:00,680 --> 00:12:03,800
bets and investing in things 
that most other people are not 

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00:12:03,800 --> 00:12:06,120
invested in. 
Because again, if you're wrong, 

226
00:12:06,120 --> 00:12:08,920
you look uniquely wrong, 
uniquely silly. 

227
00:12:09,320 --> 00:12:12,120
And in the case of market 
strategist, it's the same thing.

228
00:12:12,480 --> 00:12:16,200
You can afford with your job to 
be wrong if everyone else is 

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00:12:16,200 --> 00:12:18,640
wrong. 
Your job is safe in that case. 

230
00:12:18,880 --> 00:12:21,960
But what you can't afford is to 
be uniquely wrong. 

231
00:12:22,120 --> 00:12:25,240
Like Marco Kolonovic. 
He was uniquely wrong for the 

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00:12:25,240 --> 00:12:28,080
past couple of years, and now 
he's being dropped from JP 

233
00:12:28,080 --> 00:12:29,760
Morgan. 
We've learned long ago as 

234
00:12:29,760 --> 00:12:32,600
species, as humans, that staying
with the pack means safety. 

235
00:12:32,800 --> 00:12:35,560
It's safety in numbers. 
And it's the same thing here. 

236
00:12:35,880 --> 00:12:38,720
The reason that all of these 
strategists have the same calls 

237
00:12:38,720 --> 00:12:41,600
and the same takes all the time 
is because they want, 

238
00:12:41,760 --> 00:12:44,520
ultimately, safety. 
They don't want a bad outcome 

239
00:12:44,520 --> 00:12:47,480
for themselves. 
So you have the case of Marco 

240
00:12:47,920 --> 00:12:51,800
diverging from the crowd, making
his own calls and sticking by 

241
00:12:51,800 --> 00:12:53,880
them. 
This time it didn't work out. 

242
00:12:54,120 --> 00:12:57,120
And the argument is, even though
it didn't work out for him this 

243
00:12:57,120 --> 00:13:00,760
time, it's still good to have 
people in the arena that are 

244
00:13:00,760 --> 00:13:04,080
making these unique, divergent 
calls, that are sticking with 

245
00:13:04,080 --> 00:13:07,080
their own unique research. 
I do agree with the analysis 

246
00:13:07,080 --> 00:13:09,560
that it's good to have people 
that give their own unique takes

247
00:13:09,560 --> 00:13:12,720
and they stand by them, that 
they don't always seek safety in

248
00:13:12,720 --> 00:13:15,320
the crowd. 
But I also think that reputation

249
00:13:15,320 --> 00:13:18,040
matters, that your record and 
your judgement matters. 

250
00:13:18,240 --> 00:13:21,080
Marco has been incredibly wrong 
for two years. 

251
00:13:21,320 --> 00:13:24,640
He has cost a lot of people a 
lot of money that have followed 

252
00:13:24,640 --> 00:13:27,720
his fierish and doomerish takes,
so he should have some 

253
00:13:27,720 --> 00:13:29,960
consequences for his incorrect 
calls. 

254
00:13:30,440 --> 00:13:33,440
If he can continually just call 
everything incorrect all the 

255
00:13:33,440 --> 00:13:37,520
time and still remain gainfully 
employed and getting lots of 

256
00:13:37,520 --> 00:13:40,840
compensation for it, then what 
is the price to pay for actually

257
00:13:40,840 --> 00:13:42,560
being wrong? 
There should be some 

258
00:13:42,560 --> 00:13:45,440
consequence. 
Now, overall, with this debate 

259
00:13:45,440 --> 00:13:48,080
of whether or not this is a 
tipping point, I don't believe 

260
00:13:48,080 --> 00:13:49,520
so. 
I don't believe that this is 

261
00:13:49,520 --> 00:13:53,440
some type of signal of a top. 
History shows that bears are 

262
00:13:53,440 --> 00:13:55,680
usually rung and bulls are 
usually right. 

263
00:13:55,960 --> 00:13:59,320
The stock market usually goes 
up. the US is full of incredibly

264
00:13:59,320 --> 00:14:02,080
talented, intelligent people 
from diverse backgrounds all 

265
00:14:02,080 --> 00:14:05,400
over the world competing to 
create the most value possible. 

266
00:14:05,720 --> 00:14:08,520
The stock market captures the 
best companies. 

267
00:14:08,520 --> 00:14:12,200
In this incredible economy, the 
most talent is captured at the 

268
00:14:12,200 --> 00:14:14,240
very top. 
The companies that are the most 

269
00:14:14,240 --> 00:14:17,320
successful, the biggest 
compounders, they rise to the 

270
00:14:17,320 --> 00:14:20,400
top of these indexes. 
They're built in such an 

271
00:14:20,400 --> 00:14:23,680
incredible way where they 
capture and wait the best, 

272
00:14:23,680 --> 00:14:26,960
smartest, most fruitful 
companies in the world. 

273
00:14:27,360 --> 00:14:29,640
So it makes sense that the 
market typically goes up 

274
00:14:29,640 --> 00:14:32,480
overtime. 
Bears will continually be rung 

275
00:14:32,640 --> 00:14:35,120
on average, and bulls will 
continually be crept. 

276
00:14:35,280 --> 00:14:39,480
So if I'm having to pick a team 
between Tom Lee or Marco, I'm 

277
00:14:39,480 --> 00:14:41,040
going to continue to pick Tom 
Lee. 

278
00:14:41,040 --> 00:14:43,880
I'll continue to align with the 
people that are overall bullish 

279
00:14:43,880 --> 00:14:46,720
because as history has taught 
us, they're usually correct. 

280
00:14:46,840 --> 00:14:48,640
Now we move on to the next news 
story here. 

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00:14:49,000 --> 00:14:53,320
Amazon, for a brief moment in 
time yesterday rose to above 

282
00:14:53,320 --> 00:14:56,960
$200.00 per share. 
We finally broke through that, 

283
00:14:57,280 --> 00:14:59,440
that mental barrier for this 
stock. 

284
00:14:59,640 --> 00:15:02,920
Amazon has traded around this 
price point back and forth. 

285
00:15:02,920 --> 00:15:05,040
For a few days. 
It seemed like it was flirting 

286
00:15:05,040 --> 00:15:08,400
with it, and then finally, 
finally, it rose above $200.00 

287
00:15:08,400 --> 00:15:10,920
per share. 
I was celebrating mentally for a

288
00:15:10,920 --> 00:15:14,080
little bit there, and then we 
got the news immediately the 

289
00:15:14,080 --> 00:15:19,040
next day, just today, that Bezos
is selling $5 billion of Amazon 

290
00:15:19,040 --> 00:15:20,960
shares. 
So he waited. 

291
00:15:21,440 --> 00:15:25,480
Bezos waited until Amazon broke 
$200.00 per share. 

292
00:15:25,480 --> 00:15:27,880
And then he's like, hey, look, 
everyone, I'm going to disclose 

293
00:15:27,880 --> 00:15:31,920
that I'm selling a huge amount 
of Amazon shares, $5 billion. 

294
00:15:32,160 --> 00:15:35,360
Jeff Bezos, can you at least 
give us a little bit of slack, a

295
00:15:35,360 --> 00:15:37,960
little breathing room? 
Can you let the stock sit there 

296
00:15:37,960 --> 00:15:41,560
for at least one day before you 
hit us with this huge headline 

297
00:15:41,560 --> 00:15:44,840
of a huge sell order? 
Do you have to sell immediately 

298
00:15:44,840 --> 00:15:47,960
whenever the stock goes up? 
Now, I understand here that 

299
00:15:47,960 --> 00:15:51,240
Bezos is done with Amazon. 
He's mentally moved on. 

300
00:15:51,560 --> 00:15:53,880
He's now trying to figure out 
what he's going to buy. 

301
00:15:54,320 --> 00:15:57,160
But I have to question, what 
does he need this money for? 

302
00:15:57,160 --> 00:15:59,800
I mean, he already has like $10 
billion in cash. 

303
00:16:00,240 --> 00:16:03,120
Does he need another yacht? 
He already has an entire fleet. 

304
00:16:03,120 --> 00:16:06,560
It looks like AAUS Navy fleet. 
When he goes out with his yacht,

305
00:16:07,000 --> 00:16:09,920
what is he buying here? 
I can't even imagine what he's 

306
00:16:09,920 --> 00:16:13,240
using this money for, so I I 
don't know whether what what 

307
00:16:13,240 --> 00:16:15,280
he's doing with it what he needs
it for. 

308
00:16:15,520 --> 00:16:17,880
But what I know right now is 
that every time the stock goes 

309
00:16:17,880 --> 00:16:22,200
up, Bezos sells and it causes 
the stock to just flatten to go 

310
00:16:22,200 --> 00:16:24,880
down for a few days. 
I think this is going to be a 

311
00:16:24,880 --> 00:16:28,400
continual headwind for Amazon 
for at least the next year or 

312
00:16:28,400 --> 00:16:31,800
two, but eventually Bezos share 
count is going to be low enough 

313
00:16:32,080 --> 00:16:34,160
that it won't have as big of an 
influence. 

314
00:16:34,440 --> 00:16:39,760
Right now he still owns 8.8% of 
Amazon, so he is a massive 

315
00:16:39,760 --> 00:16:42,600
shareholder and it's difficult 
for people to want to buy Amazon

316
00:16:42,600 --> 00:16:45,280
stock when every time they're 
doing it, they feel like their 

317
00:16:45,280 --> 00:16:47,880
exit liquidity for Bezos selling
his shares. 

318
00:16:48,120 --> 00:16:49,560
That's what it feels like right 
now. 

319
00:16:49,960 --> 00:16:52,880
Now, I don't believe this is any
indication on the future value 

320
00:16:52,880 --> 00:16:55,160
of Amazon. 
I don't believe Bezos is saying 

321
00:16:55,160 --> 00:16:56,880
that Amazon is going to go down 
in price. 

322
00:16:57,160 --> 00:16:59,400
I think he's just completely 
moved on with his life. 

323
00:16:59,400 --> 00:17:02,640
He built the company, he's 
incredibly rich and he has other

324
00:17:02,640 --> 00:17:04,560
things that are drawing his 
attention. 

325
00:17:04,960 --> 00:17:07,400
So overall, I don't think this 
is anything that is 

326
00:17:07,400 --> 00:17:09,880
fundamentally bearish. 
It doesn't change my thesis at 

327
00:17:09,880 --> 00:17:12,960
all, but it's it's a little bit 
of a bummer that every time the 

328
00:17:12,960 --> 00:17:16,440
stock goes up, Bezos sells, 
causing the stock to go down for

329
00:17:16,440 --> 00:17:18,560
at least another few days. 
Now let's go ahead and move on 

330
00:17:18,560 --> 00:17:20,960
to the real important news of 
the day, Chipotle's burrito 

331
00:17:20,960 --> 00:17:22,680
size. 
This has been a point of 

332
00:17:22,680 --> 00:17:27,040
controversy on TikTok. 
Many Tik Tokers mocking Chipotle

333
00:17:27,040 --> 00:17:30,120
and saying that they're giving 
too small of portions, many of 

334
00:17:30,120 --> 00:17:33,880
them bailing out of the line 
halfway through, leaving the 

335
00:17:33,880 --> 00:17:37,200
poor Chipotle burrito maker with
the burrito there that they just

336
00:17:37,200 --> 00:17:39,840
have to throw away. 
And then some Tik Tokers are 

337
00:17:39,840 --> 00:17:43,360
even calling for boycotts with 
Chipotle, saying that people 

338
00:17:43,360 --> 00:17:45,400
need to rebel against this 
company because they're not 

339
00:17:45,400 --> 00:17:47,240
giving the portions they 
deserve. 

340
00:17:47,320 --> 00:17:50,520
This caused such a stir that 
even the CEO of Chipotle has 

341
00:17:50,520 --> 00:17:53,040
responded multiple times to this
controversy. 

342
00:17:53,320 --> 00:17:56,360
Here he is on TikTok saying that
there's not really a problem 

343
00:17:56,440 --> 00:17:58,200
with the serving sizes. 
First I can. 

344
00:17:58,200 --> 00:18:00,160
Tell you the portions have not 
gotten smaller. 

345
00:18:00,160 --> 00:18:02,240
One of the things I think it's 
great about Chipotle is if you 

346
00:18:02,240 --> 00:18:05,320
come into the restaurant and you
want a little more rice or you 

347
00:18:05,320 --> 00:18:07,720
want a little more people, all 
you got to do is kind of like 

348
00:18:08,360 --> 00:18:12,280
and usually our guys and women 
give them a little more scoop. 

349
00:18:12,320 --> 00:18:14,200
You know we always want. 
To give, that's the CEO of 

350
00:18:14,200 --> 00:18:18,040
Chipotle suggesting how to get 
bigger portion sizes and it's 

351
00:18:18,040 --> 00:18:20,160
giving the Chipotle workers the 
look. 

352
00:18:20,560 --> 00:18:24,280
Now, this doesn't really work if
you're ordering online. 

353
00:18:24,640 --> 00:18:27,800
Maybe you can put like in the 
notes of the order I'm giving 

354
00:18:27,800 --> 00:18:29,720
you the look to give me bigger 
portion sizes. 

355
00:18:29,720 --> 00:18:31,280
Like you might be able to write 
that in. 

356
00:18:31,760 --> 00:18:34,720
But a lot of people have pointed
out that the portion sizes you 

357
00:18:34,720 --> 00:18:38,000
receive when you're in person 
ordering and you can kind of be 

358
00:18:38,000 --> 00:18:39,880
there to hold the employee 
accountable. 

359
00:18:40,080 --> 00:18:42,400
You can look over it and make 
sure the order looks correct. 

360
00:18:42,760 --> 00:18:44,800
The portion sizes are very 
different than when they make it

361
00:18:44,800 --> 00:18:47,520
in the back of the restaurant 
when they make it for the to go 

362
00:18:47,520 --> 00:18:49,960
orders. 
So there's a lot of controversy 

363
00:18:49,960 --> 00:18:53,360
over this and a lot of people 
are not agreeing with the CEO. 

364
00:18:53,480 --> 00:18:57,120
Want to give people big portions
that get them excited about the 

365
00:18:57,120 --> 00:18:58,520
food. 
It's kind of who we are. 

366
00:18:58,520 --> 00:19:00,640
I mean, these are big burritos. 
These are big bowls. 

367
00:19:00,800 --> 00:19:03,680
Our goal is to give people great
experiences. 

368
00:19:04,240 --> 00:19:06,640
Now, if you want double the 
amount of meat, you got to pay 

369
00:19:06,640 --> 00:19:10,520
for it. 
But yeah, you know, our goal is 

370
00:19:10,520 --> 00:19:13,560
to give people really excited 
about what I believe is really 

371
00:19:13,560 --> 00:19:15,640
delicious food. 
So there we have the response 

372
00:19:15,640 --> 00:19:17,520
from the CEO. 
But of course that didn't 

373
00:19:17,520 --> 00:19:20,560
satisfy people. 
That only caused more debate, 

374
00:19:20,960 --> 00:19:24,760
more people on both sides of 
this great Chipotle burrito bowl

375
00:19:24,760 --> 00:19:26,840
war. 
Some people taking pictures of 

376
00:19:26,840 --> 00:19:30,160
their burrito, suggesting that 
it's huge, it's a giant burrito,

377
00:19:30,160 --> 00:19:32,800
they can't even finish it. 
Chipotle gives so much food. 

378
00:19:33,240 --> 00:19:35,600
And then a lot of other people 
pointing out that their burrito 

379
00:19:35,600 --> 00:19:38,840
bowls are just too small. 
As the debate continues on, 

380
00:19:38,960 --> 00:19:41,640
Wells Fargo decided to finally 
get to the bottom of it. 

381
00:19:41,920 --> 00:19:45,480
Doing it through data. 
We can always rely on data and 

382
00:19:45,480 --> 00:19:47,440
statistics to get to the bottom 
of things. 

383
00:19:48,080 --> 00:19:53,480
We have a analyst from Wells 
Fargo that went to Chipotle 75 

384
00:19:53,480 --> 00:19:56,520
different times and he went to 
multiple different Chipotle 

385
00:19:56,520 --> 00:20:00,000
locations and ordered the exact 
same burrito bowl. 

386
00:20:00,200 --> 00:20:02,640
That analyst weighed every 
single meal they bought from 

387
00:20:02,640 --> 00:20:07,720
Chipotle, so we have the exact 
weight of every meal for all 75 

388
00:20:07,720 --> 00:20:10,840
orders that were identical. 
And you can see these charted 

389
00:20:10,840 --> 00:20:13,040
out over time. 
Now, before we even get into the

390
00:20:13,040 --> 00:20:15,280
analysis here, there's one thing
that I want to point out that I 

391
00:20:15,280 --> 00:20:17,800
think is incredibly important. 
When you look at charts like 

392
00:20:17,800 --> 00:20:21,320
this, any type of visual chart, 
like a bar chart or line chart, 

393
00:20:21,680 --> 00:20:26,600
and that is where the X axis 
starts, that sways the visual in

394
00:20:26,600 --> 00:20:30,440
a very dramatic way. 
For example, on Qualtrum, as you

395
00:20:30,440 --> 00:20:32,600
look through all of the 
financial charts, like we can 

396
00:20:32,600 --> 00:20:35,280
look at the revenue, it starts 
at 0. 

397
00:20:35,520 --> 00:20:38,680
We look at the AWS, this starts 
at 0. 

398
00:20:39,080 --> 00:20:43,360
The X axis right there is 0. 
The EBITDA starts at 0. 

399
00:20:43,680 --> 00:20:46,800
The free cash flow X axis starts
at 0. 

400
00:20:47,280 --> 00:20:50,880
I specifically make every chart 
start at 0 so that when you're 

401
00:20:50,880 --> 00:20:53,920
viewing it, you're viewing 
everything relatively the same. 

402
00:20:54,320 --> 00:20:57,400
You have a good grounding of 
where things start, and so the 

403
00:20:57,400 --> 00:21:00,440
visuals actually make sense. 
That's something that's closely 

404
00:21:00,440 --> 00:21:02,520
paid attention to. 
What a lot of people do when 

405
00:21:02,520 --> 00:21:05,560
they want to dramatize a certain
trend, when they want to create 

406
00:21:05,560 --> 00:21:08,760
a certain narrative or make a 
certain point, is they start the

407
00:21:08,760 --> 00:21:12,480
X axis not at 0, but at a 
different number, making it so 

408
00:21:12,480 --> 00:21:14,800
that the difference looks even 
more dramatic. 

409
00:21:15,040 --> 00:21:17,800
And that's exactly what they did
here with this analysis. 

410
00:21:18,480 --> 00:21:20,720
This looks as though it starts 
at 0. 

411
00:21:20,920 --> 00:21:24,000
So you have burritos right here 
that are tiny and ones that are 

412
00:21:24,000 --> 00:21:27,200
right here that are huge, but 
this actually starts at 12 

413
00:21:27,200 --> 00:21:29,760
ounces. 
So it's starting with a decent 

414
00:21:29,760 --> 00:21:33,960
sized burrito and then it goes 
up to 27 oz right here. 

415
00:21:34,400 --> 00:21:37,840
That is the range that you're 
looking at between 12 to 27. 

416
00:21:37,960 --> 00:21:40,920
But in reality, these bars would
continue to go down all the way 

417
00:21:40,920 --> 00:21:44,600
to 0, making the difference here
look less extreme. 

418
00:21:44,640 --> 00:21:47,920
So even though the visual here 
looks very extreme, it looks 

419
00:21:47,920 --> 00:21:50,480
like there's tiny burrito bowls 
and huge ones. 

420
00:21:50,800 --> 00:21:54,400
When you factor in the starting 
location of the X axis, it's not

421
00:21:54,400 --> 00:21:56,520
quite as extreme as what's 
implied here. 

422
00:21:56,920 --> 00:22:00,200
Now, even taking that into 
account, this does highlight an 

423
00:22:00,200 --> 00:22:03,880
issue with Chipotle where when 
you have someone serving you 

424
00:22:03,880 --> 00:22:07,760
food by like scooping it up, you
just get different serving 

425
00:22:07,760 --> 00:22:09,520
sizes. 
Like that's just the nature of 

426
00:22:09,520 --> 00:22:11,520
the game. 
You get different serving sizes 

427
00:22:11,520 --> 00:22:14,400
basically every time you come 
in, and the serving sizes can 

428
00:22:14,400 --> 00:22:17,560
range between AA10 oz 
difference. 

429
00:22:17,920 --> 00:22:21,920
That is a substantial difference
in size. 10 ounces of food is a 

430
00:22:21,920 --> 00:22:23,920
lot of food. 
So the difference between these 

431
00:22:23,920 --> 00:22:27,840
huge burrito bowls up here and 
these smaller ones down here is 

432
00:22:27,840 --> 00:22:30,960
still substantial, not quite as 
extreme as it looks, but it's 

433
00:22:30,960 --> 00:22:33,840
still a substantial difference. 
And this shows, as they point 

434
00:22:33,840 --> 00:22:37,440
out here, that this is an area 
that Chipotle can get better at.

435
00:22:37,680 --> 00:22:39,840
They can make more consistent 
sizes. 

436
00:22:40,200 --> 00:22:42,560
There's different things they 
could implement to do this. 

437
00:22:42,560 --> 00:22:45,880
Maybe better training on how to 
properly measure the scoop size,

438
00:22:46,080 --> 00:22:48,440
maybe weighing each scoop. 
There's a lot of different 

439
00:22:48,440 --> 00:22:50,720
things they could do to make 
this more consistent. 

440
00:22:50,960 --> 00:22:53,680
Because with restaurants, one of
the most important thing when 

441
00:22:53,680 --> 00:22:57,200
visiting a restaurant is having 
a consistently good experience. 

442
00:22:57,480 --> 00:22:59,360
This is what Texas Roadhouse 
excels at. 

443
00:22:59,880 --> 00:23:02,440
Every single time you go, they 
want you to have a good 

444
00:23:02,440 --> 00:23:04,360
experience. 
They'll remake the food if you 

445
00:23:04,360 --> 00:23:06,360
don't. 
Chipotle, if you go there and 

446
00:23:06,360 --> 00:23:08,520
one time you have a great 
experience, one time not so 

447
00:23:08,520 --> 00:23:10,920
good, you're going to think 
twice about going again. 

448
00:23:11,120 --> 00:23:13,640
So even though this analysis is 
kind of funny, I think it's one 

449
00:23:13,640 --> 00:23:15,720
of the biggest areas that 
Chipotle could improve. 

450
00:23:15,840 --> 00:23:19,560
On a related note, this analyst 
is so smart for doing this type 

451
00:23:19,560 --> 00:23:21,720
of analysis. 
He's going to different 

452
00:23:21,720 --> 00:23:25,400
restaurants, billing the company
Wells Fargo for his analysis, 

453
00:23:25,680 --> 00:23:30,600
while he gets 75 free meals from
Chipotle, and he's done the same

454
00:23:30,600 --> 00:23:33,080
thing with McDonald's and many 
other businesses. 

455
00:23:33,440 --> 00:23:35,360
That's a pretty good gig to 
figure out. 

456
00:23:35,480 --> 00:23:39,080
Now finally, we move on to the 
news that Sam's Club has once 

457
00:23:39,080 --> 00:23:42,840
again dropped the prices of 
their warehouse, of their club 

458
00:23:42,840 --> 00:23:47,520
membership, this time to $20. 
That's not $20.00 a month. 

459
00:23:47,840 --> 00:23:51,760
That is $20 per year. 
By comparison, Costco's cheapest

460
00:23:51,760 --> 00:23:55,080
membership is $60.00 per year, 
and they have the executive 

461
00:23:55,080 --> 00:23:57,080
membership. 
That's 120 per year. 

462
00:23:57,600 --> 00:24:01,080
So Sam's Club is supposed to be 
the competitor to Costco, the 

463
00:24:01,080 --> 00:24:03,360
one that's kind of going like 
neck and neck with Costco. 

464
00:24:03,960 --> 00:24:07,600
And Sam's Club is continually 
lowering their prices to try to 

465
00:24:07,600 --> 00:24:10,800
keep up with customers, to try 
to gain new customers. 

466
00:24:11,080 --> 00:24:14,800
They can't even get them in the 
warehouse at $20 per year. 

467
00:24:15,040 --> 00:24:18,160
Meanwhile, there's lots of 
debate of Costco raising prices.

468
00:24:18,480 --> 00:24:21,360
Costco's gaining so many new 
customers every single quarter. 

469
00:24:21,520 --> 00:24:23,320
We can see the KPI is on 
Qualtrum. 

470
00:24:23,600 --> 00:24:26,760
They're gaining card holders and
customers every single quarter 

471
00:24:26,760 --> 00:24:29,840
like clockwork, millions of them
at the price point. 

472
00:24:29,840 --> 00:24:31,960
That's three times the price of 
Sam's Club. 

473
00:24:32,080 --> 00:24:35,760
This shows once again that 
Costco's competition really 

474
00:24:35,760 --> 00:24:38,920
isn't competition. 
The so-called competitors cannot

475
00:24:38,920 --> 00:24:42,240
compete with Costco on price or 
the amount of members they have.

476
00:24:42,520 --> 00:24:45,800
So they're continually lowering 
prices in the hopes of 

477
00:24:45,920 --> 00:24:47,520
encouraging new membership 
growth. 

478
00:24:48,000 --> 00:24:49,240
But it's going to take more than
that. 

479
00:24:49,480 --> 00:24:52,720
The truth is people don't like 
shopping at Sam's Club as much 

480
00:24:52,720 --> 00:24:56,080
as Costco and that's why Costco 
can charge three times as much 

481
00:24:56,800 --> 00:25:01,120
at this point at $20 annually. 
When is Sam's Club really just 

482
00:25:01,120 --> 00:25:05,440
give up and and say this isn't a
warehouse membership, you can 

483
00:25:05,440 --> 00:25:08,720
just shop here for free. 
They're almost to that point. 

484
00:25:09,040 --> 00:25:12,920
This is like $2.00 per month. 
It's less than $2.00 per month 

485
00:25:13,200 --> 00:25:16,040
is what they're charging the 
shop in their exclusive 

486
00:25:16,040 --> 00:25:19,640
membership warehouse. 
At this point I I think you just

487
00:25:19,640 --> 00:25:21,360
give up the membership. 
Just give it up. 

488
00:25:21,360 --> 00:25:22,920
Allow people to shop there for 
free. 

489
00:25:23,280 --> 00:25:25,800
Change your business model 
because the whole membership 

490
00:25:25,800 --> 00:25:28,160
thing is playing a lesser and 
lesser role. 

491
00:25:28,360 --> 00:25:30,560
In the meantime, I'll continue 
to hold Costco stock. 

492
00:25:30,880 --> 00:25:32,640
That's it for this episode. 
I hope you enjoyed. 

493
00:25:32,640 --> 00:25:35,600
If you want to see exclusive 
episodes and more analysis, you 

494
00:25:35,600 --> 00:25:38,400
can join the Patreon membership.
Other than that, I'll see you in

495
00:25:38,400 --> 00:25:39,000
the next one.
