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All right, welcome everybody on 
this episode. 

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We have an interview with Brian 
Barnes. 

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Who is the CEO of em on finance 
as able to talk to him a little 

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bit. 
Here is the interview. 

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We had the last interview. 
I looked it up. 

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It was ten months ago. 
So met course sometimes yeah 

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feels like a lifetime ago. 
Is it a different environment as

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well as wandering from then? 
Do you remember how many 

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employees are company? 
Had? 

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And when find a said, I don't 
know if I couldn't exactly get 

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Number in May, I could 
definitely look it up. 

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I know that we started 2020. 
So January 2020 with 38. 

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We now have about 155 and so 
we've been somewhere along that 

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that number, if May probably 50,
60, something like that see 

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where you went from 38 at the 
beginning of beginning of 2022. 

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Now, 150 ish, correct? 
Okay, what are your plans for 

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like, over the next year? 
So we're trying to double from 

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where we are now by the The end 
of the year, so we'll be sort of

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high 200, sort of, you know, 
ambitiously trying to get to 300

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people by the end of the year. 
And so the organization will be 

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in a little pretty fundamentally
different place by the end of 

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this year when compared to a 
year or two ago. 

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Well, it seems like it. 
I've seen the trend overall and 

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I know you guys, you just 
announced what is it go to an 

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investment. 
They're like a hedge fund, 

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right? 
I think a pretty public one. 

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That does a lot of tech 
investing. 

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They led the last round of 
investment for you guys. 

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Yeah, absolutely. 
So CO2 is one of the Premier 

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hedge funds out there and so 
they have been more famous in 

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their public portfolio. 
And so it's the, you know, 

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almost like the who's, who of 
the tech names out there, but 

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the interesting thing about CO2 
is they invested in them, you 

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know, 10, 15 years ago before 
they were before they were the 

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who they have since moved into 
the private market and have 

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invested in a lot of the private
companies that have become sort 

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of your household brand name for
Consumer Tech products and the 

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like and so we're super 
fortunate to have them as an 

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investor. 
And, you know, really, really 

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think that they're going to be 
To support a good amount of 

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growth that the M1 organization.
Yeah. 

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I remember when I first started 
a portfolio with him and finance

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his way back in general. 
I don't even think the retail 

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investor was this popular at 
that time. 

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Like I was when kind of M1 
Finance, Robin Hood, these type 

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of things were kicking off and 
there was like a lot of, you 

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know, should I put my money in 
these guys? 

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Or should I just stay with 
Schwab or, you know, Fidelity or

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Vanguard like the the more 
Legacy ones? 

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But how does it feel knowing 
like my question is? 

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How does it feel? 
Knowing you're getting backing 

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from these type of hedge funds. 
Now like as a source of 

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validation. 
Are you looking at this like 

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man, we have CO2 and like these 
these serious investors and if 

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you look at their portfolio, 
they have a wonderful portfolio 

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of technology companies. 
How does that validate the 

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company? 
It's incredibly exciting. 

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And, you know, it's definitely a
result of a massive team effort.

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And so the entire him, one 
organization is incredibly proud

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of what they've built over time 
and, you know, having smart 

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sophisticated peoples, and 
you're doing a good job, as 

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always a positive and you feel 
good about it and the like it 

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does put the pressure on, you 
know, they're definitely looking

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for M1 to be a large 
organization into the future. 

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And so we have those demands to 
fill and just you know one piece

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of comment you were talking 
about your Vanguard. 

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Swab the Legacy players, which, 
which is interesting is at some 

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point. 
Those were not the Legacy 

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players, right? 
Vanguard started in the 

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seventies trough at the same 
time. 

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And you know, the Vanguard was 
fighting all the mutual funds. 

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And you know, it was sort of 
this. 

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Hey, you'd be silly to invest in
an index fund. 

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It was just better product, 
better pricing and over long 

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periods of time. 
They become the Behemoth and 

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same thing with trough. 
They were fighting, you know, 

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Morgan Stanley Merrill Lynch and
it was you know know the 

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individual investor shouldn't be
doing this themselves. 

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They should work with the 
high-priced advisor or a broker 

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and have Also proved that model 
wrong. 

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And so, you know, really when we
talk about M1. 

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We look to those companies as 
we're trying to be the next 

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Generation Vanguard Next 
Generation Schwab, really 

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empower the individual and data 
investor with a better product 

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better price and we know that it
will take a long time to become 

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companies about their size and 
scale. 

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Yeah, maybe become their size, 
but I think the trust factor is 

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moving along a lot faster. 
Like when I started I remember 

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people. 
Put they put on a hundred dollar

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like test deposit to see if it's
like real and they can get their

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money back type of thing. 
There's accounts. 

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I see publicly on YouTube that 
have a million dollars on a 

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month. 
Finance, you know, sigh? 

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See the trust Factor moving 
along a lot faster with with 

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this. 
The smaller, you know, you have 

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smaller assets under management 
and something like Fidelity 

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Fidelity or Schwab, but I see 
the trust Factor moving very 

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quickly. 
I have some questions on the 

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whole growth of fintech in 
general. 

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But before I jump into that, I 
want to ask what are you so you 

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receiving all this money 75 was 
it? 

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75 million? 
This is the last Round. 

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Yeah, that was the most recent 
round. 

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We've been fortunate enough, you
know, up through sort of start 

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of 2020. 
We had raised 25 million dollars

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in our lifetime and then over 
the last 10 months. 

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We've raised another 150 
million. 

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So, you know, it's six times the
amount of money that we had 

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raised prior to a year ago. 
And so we're in a very good 

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position to to bolster every 
aspect of the company. 

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And I'm sure that's where the 
heck. 

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Well, we're gonna do with all 
that money is, is might be the 

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common questions question. 
You have this money. 

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What? 
Are you doing with it? 

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What's going on? 
What are the growth plans from 

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here? 
Yeah, you know, if you look at 

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the companies that we just 
talked about band Garden Schwab,

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you know and you were talking 
about the trust factor of where 

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do people with a quarter million
dollars Place their money. 

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The default option is still a 
Legacy Bank Legacy broker in the

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Lichen and they offer okay. 
Products it have big scale, but 

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they do have a very trusted 
brand name and one has a long 

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way to go to like significantly.
Prove every single product that 

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they offer. 
So if you look across the three 

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main products that we do, how 
you invest, how you borrow and 

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how you spend. 
I think there's incredible 

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improvements. 
That could be made across all 

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three of those buckets. 
And so, you know, we built a lot

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of core product experience, core
infrastructure to support it. 

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But we have a long way to go to 
make it definitively the best 

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personal finance account that's 
on the market. 

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You know, we're really focused 
on sort of a best-in-class 

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investing product best-in-class,
borrow product best-in-class, 

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spend products, and having all 
of them work together so that 

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Whole is greater than the sum of
the parts? 

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And we just, you know, that sort
of a and state of perfection and

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you know you we have a lot of 
work to do to there. 

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We'll never get there. 
But you know how you're going to

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manage your money in five and 
ten years. 

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I think will continue at an 
accelerated Pace to the 

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improvements that have been made
over the past couple years. 

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There's also just growing the 
the brand I mean, you know, we 

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now service over half a million 
customers. 

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We have coming up on four 
billion dollars on the platform.

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We that's meaningful trapped 
track action from a Small fin 

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tech company that's growing. 
But, you know, the, the 

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companies that we mentioned, 
like, we're not a financial 

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institution until we manage 
millions or tens of millions of 

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customer accounts and tens of 
billions. 

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If not hundreds of billions and 
potentially even moving into the

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trillions as you get to the the 
penis and the financial space. 

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So, you know, it's really just 
building better product better 

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pricing and growing me the 
overall organization to support 

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that. 
Okay? 

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Yes. 
Yeah. 

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It's true. 
Your it seems like it's growing 

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pretty quickly moving from like 
what? 

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Remember your now Strat 1 
billion assets under management.

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Now, you're under at four and 
that must have been like, what a

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year in the time to do that. 
But it still is another two 

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months. 
Yeah. 

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So yeah, so that's growing fast,
but you got a ways to go before,

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you're one of the big players. 
All right. 

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So between between the different
products that you have the 

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investing product, the spend 
product like the banking product

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are, is there any direction? 
You're taking with it, where 

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you're going more into one than 
the other or you just kind of 

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splitting the effort between the
three? 

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No, but you know, you you were 
asking about sort of what are we

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going to do with the money m1's 
history? 

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Was we always had to do things 
more or less sequentially. 

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So, we started with invest, you 
know, then we put that on the 

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table and let that bake and then
we moved on to borrow built 

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that. 
And then, you know, we moved on 

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to spend and every single 
feature and functionality. 

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We sort of had to, you know, not
focus on anything else. 

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Build the new thing and then 
move on to the next right. 

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Now we have yo, the product team
is 67 x. 

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The amount of people that that 
worked on a product at any given

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time. 
And so we can focus A lot of 

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things. 
Concurrently and so the nice 

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thing is we can like the focus 
is best-in-class automated 

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investing platform and you know,
like have a team dedicated to 

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that a best-in-class borrowing 
experience and will enhance an 

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offer more capabilities around 
that on the spend side. 

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Same thing best-in-class 
checking account as well as any 

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mechanism to spend and receive 
money and the like and we have 

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the ability to with the the new 
round of funding pursue these 

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things simultaneously. 
And so, you know our product 

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throughput and You should be 
increasing in a meaningful clip.

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But you know, the unfortunate 
thing is you get the money 

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first. 
Then you have to recruit the 

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team, then you build the 
product. 

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And so there is a little bit of 
a lab to seeing the improvements

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as a result of the money coming 
in. 

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But, you know, everything will 
improve in a pretty material 

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capacity in the the user should 
start to see that in a short 

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amount of time. 
Okay, though the other between 

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those three project products 
that they spend, and, you know, 

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the big, I see a big concern 
with people that have they want 

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to go to M1, or they want to go 
to At least a fintech, right? 

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Because most of the fintechs are
honestly the Technology's there.

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It's better than it's going to 
be better prettier faster than 

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something like Fidelity or 
whatever. 

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But it seems like the bigger the
bigger brokerage is the 

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advantages that they have are 
that people feel more secure. 

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They have a phone number that 
can call, anytime. 

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They have 1,000, customer 
service people waiting on the 

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other the other line. 
And I see that as a biggest from

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what I've received, like the 
just kind of what I've viewed 

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online. 
Is, oh, I would put my money on 

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him on finance, but I'm afraid I
won't be able to get through the

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line because they're so busy or 
that type of thing. 

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The same thing, even worse with 
Robin Hood. 

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It's like they don't even have a
phone number to call, you know, 

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you have to message them and 
hope that you get back in time. 

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And with that they're doing a 
lot more short-term stuff. 

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So, sometimes it's even more 
pressing. 

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But the effort to ensure like, 
if you're, if you're a consumer 

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or a client of m1's, you know, I
guess if the concern is, We're 

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not gonna be able to get a hold 
of people or and time or be able

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to get these Issue is resolved. 
What are the efforts to be able 

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to resolve that? 
So people can have confidence, 

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they're going to be able to get 
through. 

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Yeah, you know our our we have 
not like M1 has not done the job

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that we should on customer 
support and a lot of it is due 

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00:10:30,700 --> 00:10:35,700
to the fast scaling nature of 
the organization and the growth 

228
00:10:35,700 --> 00:10:39,000
that our user base experience or
of outpaced our ability to grow 

229
00:10:39,000 --> 00:10:41,500
the organization. 
And we unfortunately had a pie 

230
00:10:41,500 --> 00:10:45,200
like a little bit of ketchup and
so that, you know, I've liked 

231
00:10:45,300 --> 00:10:47,400
that is 100% my fault, not the 
fault of my team. 

232
00:10:47,400 --> 00:10:50,100
We have been incredibly devoted 
bought in team. 

233
00:10:50,100 --> 00:10:52,700
That is Super PAC. 
What about helping the End, 

234
00:10:52,700 --> 00:10:54,600
customer and servicing, all 
their needs? 

235
00:10:54,800 --> 00:10:57,600
They frankly just get more 
requests than any person can 

236
00:10:57,600 --> 00:11:00,800
handle and we are massively 
higher, you know, adding tens of

237
00:11:00,800 --> 00:11:03,200
people a week. 
You were asking about the 

238
00:11:03,200 --> 00:11:05,200
organization at the beginning of
2020. 

239
00:11:05,200 --> 00:11:07,100
I think we had five customer 
support reps. 

240
00:11:07,300 --> 00:11:10,300
We're now over 50, we're adding,
you know, 10 every week. 

241
00:11:10,300 --> 00:11:13,800
And so that team is getting 
increase in a material capacity.

242
00:11:14,200 --> 00:11:18,400
I do think there is a sort of 
pace of change or Evolution that

243
00:11:18,400 --> 00:11:21,000
you're going to see and M1 has 
only been public facing for 

244
00:11:21,000 --> 00:11:22,800
about. 
Four and a half years where you 

245
00:11:22,800 --> 00:11:27,300
look at a Schwab a Fidelity of 
better and you have 50 60 or 

246
00:11:27,300 --> 00:11:29,600
legacies and, and, you know, 
tens of thousands of people 

247
00:11:29,600 --> 00:11:32,200
building stuff over time. 
That being said, like the pace 

248
00:11:32,200 --> 00:11:34,700
of innovation for a 50,000 
person, and Charles Schwab. 

249
00:11:34,700 --> 00:11:38,800
Organization is quite slow. 
And um, one and four and a half 

250
00:11:38,800 --> 00:11:42,600
years has built, you know more 
products better product is 

251
00:11:42,600 --> 00:11:45,800
increasing at a faster clip. 
And so, you know, we do have 

252
00:11:45,800 --> 00:11:48,200
work to do to catch up to them 
on a service perspective. 

253
00:11:48,300 --> 00:11:51,100
I do think you look a little bit
out and sort of say in one year 

254
00:11:51,100 --> 00:11:52,100
two years. 
Three years. 

255
00:11:52,800 --> 00:11:55,100
I'm very confident that M1 will 
have significantly better 

256
00:11:55,100 --> 00:11:57,200
service than Schwab at that 
point. 

257
00:11:57,200 --> 00:12:00,500
Whether it's through self-serve,
automated tools or, you know, 

258
00:12:00,700 --> 00:12:04,300
technology driven Solutions or 
connecting with a an individual 

259
00:12:04,300 --> 00:12:08,700
person, you know, the, I'm not 
trying to make excuses but the 

260
00:12:08,700 --> 00:12:12,400
unfortunate scenarios, you know,
some of the, the like, we're, 

261
00:12:12,400 --> 00:12:14,700
you know, sort of building 
building things as they go. 

262
00:12:14,700 --> 00:12:16,800
And, you know, there we have to 
support the current operation 

263
00:12:16,800 --> 00:12:19,700
and support the future 
operations and have, you know, 

264
00:12:19,800 --> 00:12:21,900
stumbled a time or two. 
With that. 

265
00:12:21,900 --> 00:12:26,700
But you have all the attention 
and time and energy to really 

266
00:12:26,700 --> 00:12:28,200
improve it in a fundamental 
capacity. 

267
00:12:28,500 --> 00:12:30,200
All right. 
Well, yeah, it makes sense 

268
00:12:30,200 --> 00:12:33,700
because I didn't I don't think 
anybody predicted at least they 

269
00:12:33,700 --> 00:12:37,600
would be rich if they predicted 
that Virginia Tech would explode

270
00:12:37,600 --> 00:12:41,100
like it has over the past couple
years, but which leads me to 

271
00:12:41,100 --> 00:12:43,700
another subject so we know that 
M on finance is growing like 

272
00:12:43,700 --> 00:12:47,700
crazy and you guys have you're 
getting you're getting a 

273
00:12:47,900 --> 00:12:49,500
investments from Big management 
firms. 

274
00:12:49,800 --> 00:12:51,300
When you going to let us in on 
the action. 

275
00:12:51,500 --> 00:12:53,600
This investment in one when is 
it going to be something? 

276
00:12:53,600 --> 00:12:56,900
Where where you either have a 
SPAC, you know that you can join

277
00:12:56,900 --> 00:13:01,700
in because I feel like investors
would very much like M1. 

278
00:13:01,700 --> 00:13:03,500
Finance. 
I look at some other, look at 

279
00:13:03,500 --> 00:13:05,400
some other IPOs and different 
things. 

280
00:13:05,400 --> 00:13:08,100
You have, you know, different 
ones that I think are inferior 

281
00:13:08,100 --> 00:13:11,400
products that get tons of public
money right now as it ever been 

282
00:13:11,400 --> 00:13:14,600
a thought or you just keeping it
keeping it to private 

283
00:13:14,600 --> 00:13:18,000
investment. 
I mean, it's a have two minds of

284
00:13:18,000 --> 00:13:19,100
it. 
I mean, you know have built the 

285
00:13:19,100 --> 00:13:22,500
entire business for personal. 
Sighs automated choice in the 

286
00:13:22,508 --> 00:13:25,700
Investments that you know, want 
understand and really long-term,

287
00:13:25,700 --> 00:13:28,300
systemic investing in those 
Securities that you want to 

288
00:13:28,300 --> 00:13:30,700
invest in. 
I would love nothing more than 

289
00:13:30,700 --> 00:13:32,900
our user base to be able to 
invest in and one company. 

290
00:13:32,900 --> 00:13:34,800
And, you know, the promise that 
we're making is, we're building 

291
00:13:34,800 --> 00:13:38,100
M1 to be a durable, large 
financial institution that grows

292
00:13:38,100 --> 00:13:39,900
for for incredibly long periods 
of time. 

293
00:13:39,900 --> 00:13:41,400
And that's what we're building 
towards. 

294
00:13:42,300 --> 00:13:46,900
I think the soap like that side 
of my brain is absolutely, would

295
00:13:46,900 --> 00:13:50,200
love to be able to offer that. 
The other side is just the 

296
00:13:50,200 --> 00:13:52,500
complexity associated with being
Bloke in the rules and 

297
00:13:52,500 --> 00:13:55,400
regulations associated with it 
and sort of the distraction to 

298
00:13:55,400 --> 00:13:58,000
the company. 
As we're trying to really build 

299
00:13:58,000 --> 00:14:01,400
a lot of the foundational stuff.
And so unfortunately like every 

300
00:14:01,400 --> 00:14:04,300
time we've entertained it, the 
cost of going public have been 

301
00:14:04,300 --> 00:14:08,100
too high where it's we're better
served being private for now and

302
00:14:08,100 --> 00:14:11,100
being able to be 100% focus and 
heads down on improving the 

303
00:14:11,108 --> 00:14:13,800
customer experience and building
out product and infrastructure 

304
00:14:13,800 --> 00:14:15,900
and you know, everything that 
will support the organization 

305
00:14:15,900 --> 00:14:20,800
for many years to come. 
So, you know, it's it's those 

306
00:14:20,800 --> 00:14:23,100
two things. 
That tension of wanting to have 

307
00:14:23,100 --> 00:14:26,100
the ability to offer him one as 
a product, but then just sort of

308
00:14:26,100 --> 00:14:28,000
the cost and complexity 
associated with it. 

309
00:14:28,200 --> 00:14:30,700
Okay, but I mean, spec Mania is 
definitely real. 

310
00:14:30,700 --> 00:14:33,600
We get hit up from a lot of 
these facts answers. 

311
00:14:33,600 --> 00:14:37,400
And if, if you're looking for a 
time to sell to sell em, one 

312
00:14:37,400 --> 00:14:40,100
out, this is the time to do it 
because there's a lot of 

313
00:14:40,100 --> 00:14:44,200
companies that I think, I just, 
I look at the different fintechs

314
00:14:44,200 --> 00:14:47,300
coming up and obviously there's 
a huge demand in the market 

315
00:14:47,300 --> 00:14:51,100
right now, for any good Equity. 
People are looking for Quality I

316
00:14:51,100 --> 00:14:54,000
can Someone find out to be a 
much higher quality better than 

317
00:14:54,200 --> 00:14:56,300
than some of them in the market 
right now that are getting 

318
00:14:56,300 --> 00:14:59,500
crazy, crazy valuations and 
stuff. 

319
00:14:59,500 --> 00:15:03,700
So interesting, but it does make
sense, because if you're going 

320
00:15:03,700 --> 00:15:06,400
public, there is a lot of, a lot
of red tape at it to a lot of 

321
00:15:06,408 --> 00:15:08,000
things you have to do in the 
first place. 

322
00:15:08,400 --> 00:15:09,600
Yeah, for sure. 
I appreciate that. 

323
00:15:09,600 --> 00:15:11,900
And, you know, I hope that's a 
be the case that we're building,

324
00:15:12,100 --> 00:15:15,400
you know, very strong durable 
company that that exists for the

325
00:15:15,700 --> 00:15:18,100
long term. 
I think our perspective, like, 

326
00:15:18,200 --> 00:15:21,400
the nice thing is we now have 
the cash where we don't really I

327
00:15:21,408 --> 00:15:23,800
have to worry about the next 
couple years from 0, what 

328
00:15:23,800 --> 00:15:25,000
happens, from a price 
perspective. 

329
00:15:25,000 --> 00:15:27,100
We have all the money we need to
to build thing. 

330
00:15:27,100 --> 00:15:30,000
We just need to execute on it. 
And so being able to, you know, 

331
00:15:30,500 --> 00:15:33,300
focus on making the Investments 
hiring the right team and not 

332
00:15:33,300 --> 00:15:37,600
having, you know, the whims of 
the markets are distract people 

333
00:15:37,600 --> 00:15:41,600
from a day-to-day basis, but I 
do think there is a big macro 

334
00:15:41,600 --> 00:15:44,200
trend of fintechs, I think going
to be huge or that, you know, 

335
00:15:44,800 --> 00:15:48,200
technology can better serve 
people's finances than how it's 

336
00:15:48,200 --> 00:15:49,700
been sort of historically 
whether that's, you know, 

337
00:15:49,700 --> 00:15:51,300
face-to-face, interactions or be
a big thing. 

338
00:15:51,600 --> 00:15:54,500
It's in the like and so I think 
the category is going to be 

339
00:15:54,600 --> 00:15:56,900
massive. 
I do think there are some okay, 

340
00:15:56,900 --> 00:15:59,600
there will be winners and losers
within that that pocket, right 

341
00:15:59,600 --> 00:16:02,300
for sure, and that that is one. 
One question. 

342
00:16:02,300 --> 00:16:04,400
I had was fintech will be 
massive. 

343
00:16:04,400 --> 00:16:06,800
I think most people have bought 
into that Vision because I use 

344
00:16:06,800 --> 00:16:09,500
the tools and, you know that, 
you know, you know, using stuff 

345
00:16:09,500 --> 00:16:12,200
like venmo to pay for things as 
much quicker than what we did 

346
00:16:12,200 --> 00:16:17,100
before, you know, using m 1 bar 
0, it's such a cheap rate 

347
00:16:17,100 --> 00:16:20,400
compared to anything. 
Yeah, so everybody's used a tool

348
00:16:20,400 --> 00:16:22,200
to understand that. 
Value of it. 

349
00:16:22,800 --> 00:16:25,400
And there's this huge surge of 
fintech over the past couple 

350
00:16:25,400 --> 00:16:28,800
years as you have millions of 
millions of new retail investors

351
00:16:28,800 --> 00:16:32,600
into the market and just on the 
subject of fintech in general. 

352
00:16:32,900 --> 00:16:37,600
There's people like Kathy would 
that says, these are going to 

353
00:16:37,600 --> 00:16:41,300
replace Banks and she says it 
very like matter fact, like the 

354
00:16:41,300 --> 00:16:44,400
big Banks Bank of America, JP 
Morgan, City bank Wells, Fargo, 

355
00:16:44,400 --> 00:16:46,700
Etc. 
She thinks Square PayPal. 

356
00:16:46,700 --> 00:16:50,500
These type of companies are just
going to overtake the amount of 

357
00:16:50,500 --> 00:16:52,800
customers and Really eat away at
these Banks. 

358
00:16:52,800 --> 00:16:56,100
And there's other people to, to 
mothball yappity has said in 

359
00:16:56,100 --> 00:16:58,500
other terms that the banks are 
pretty much done over time. 

360
00:16:58,800 --> 00:17:02,700
What is your like, just kind of 
looking out in the future. 

361
00:17:02,700 --> 00:17:06,300
Do you see, do you share that 
kind of vision that fintech will

362
00:17:06,300 --> 00:17:09,099
either, just keep eating away at
Banks profits, and their 

363
00:17:09,099 --> 00:17:11,800
customers and their client base,
or will they kind of work with 

364
00:17:11,800 --> 00:17:13,000
them? 
Or how do you see that playing 

365
00:17:13,000 --> 00:17:16,000
out? 
I sort of follow in the 

366
00:17:16,000 --> 00:17:20,700
combination of both sort of that
wishy-washy, both anti-type 

367
00:17:20,700 --> 00:17:23,500
perspective. 
If you look like, you know, we 

368
00:17:23,900 --> 00:17:26,099
mentioned Charles Schwab and 
Vanguard as you know, sort of 

369
00:17:26,108 --> 00:17:29,300
disrupting the the old players 
Vanguard came about and it's not

370
00:17:29,300 --> 00:17:32,700
like mutual funds are gone, you 
know, if they still exist in a 

371
00:17:32,708 --> 00:17:35,000
very fundamental capacity, is 
just a lot of the world has 

372
00:17:35,000 --> 00:17:37,000
moved to pass it, you know, it 
was a better idea, better 

373
00:17:37,000 --> 00:17:39,200
product better pricing. 
And so, you know, there's a 

374
00:17:39,300 --> 00:17:43,600
seismic shift over time. 
And if I were, you know, I bet 

375
00:17:43,600 --> 00:17:47,000
on passive ETS more than I bet 
on mutual funds, long-term and 

376
00:17:47,000 --> 00:17:49,200
same thing with, you know, 
Charles Schwab, it's Morgan. 

377
00:17:49,200 --> 00:17:51,400
Stanley and Merrill Lynch were 
the outdated incumbents. 

378
00:17:51,400 --> 00:17:54,600
At that point Charles Schwab is,
you know, a hundred billion 

379
00:17:54,600 --> 00:17:55,900
dollar company now is just 
Morgan. 

380
00:17:55,900 --> 00:17:57,500
Stanley Merrill Lynch were also 
a hundred billion dollar 

381
00:17:57,500 --> 00:17:59,200
companies. 
And so when you look at this in 

382
00:17:59,200 --> 00:18:01,700
like a sort of financial 
service, I think is more 

383
00:18:01,700 --> 00:18:05,900
generational where you know a 
person who is 60 and has a 

384
00:18:05,900 --> 00:18:09,700
Schwab account and two million 
bucks on their truthfully is 

385
00:18:09,700 --> 00:18:13,200
likely going to have a shop 
account for the next. 20 years 

386
00:18:13,200 --> 00:18:16,100
of their life, 25 years of their
life and it's partly going to 

387
00:18:16,100 --> 00:18:19,600
grow with the the market and so 
it's really sort of more of a 

388
00:18:19,600 --> 00:18:23,400
generational thing of as the 
people who are 20s 30s and 40s. 

389
00:18:23,400 --> 00:18:25,600
They're going to sign up for the
newer players, the better 

390
00:18:25,600 --> 00:18:28,400
players the the more 
forward-thinking players. 

391
00:18:28,500 --> 00:18:30,400
They're going to put their money
in there and then all of those 

392
00:18:30,400 --> 00:18:34,900
are going to sort of build up as
the the asset growth happens. 

393
00:18:34,900 --> 00:18:37,000
The income growth happens, the 
purchasing power. 

394
00:18:37,000 --> 00:18:40,300
So it you know, it is more of a 
generational play than a you 

395
00:18:40,300 --> 00:18:43,200
know, hey, JP Morgan. 
Chase is going to Zero and five 

396
00:18:43,200 --> 00:18:45,700
years. 
I think that's that's a hard 

397
00:18:45,700 --> 00:18:48,300
thing to imagine. 
If they like said another way of

398
00:18:48,300 --> 00:18:50,300
JP Morgan doesn't sign up 
another customer. 

399
00:18:50,400 --> 00:18:52,600
They're going to be a big 
company for the next 20 years, 

400
00:18:52,600 --> 00:18:56,500
you know, it would take a long 
time for even just their user 

401
00:18:56,500 --> 00:18:58,700
base to to. 
Well. 

402
00:18:58,700 --> 00:19:02,000
Yeah, they have so much. 
It seems like all the fintechs 

403
00:19:02,000 --> 00:19:04,100
have a lot of, they do a lot of 
transactions. 

404
00:19:04,200 --> 00:19:07,200
They have a lot of transactional
volume, but it seems like the 

405
00:19:07,208 --> 00:19:10,600
big banks have a lot of assets, 
they control, at least I have a 

406
00:19:10,608 --> 00:19:14,100
lot of assets under management. 
The other thing that I would say

407
00:19:14,100 --> 00:19:17,700
is fintech in like all these 
fintech players are not going to

408
00:19:17,700 --> 00:19:19,900
be even competitive with the 
bank. 

409
00:19:19,900 --> 00:19:23,000
Until they convinced the person 
with a hundred thousand two 

410
00:19:23,008 --> 00:19:25,000
hundred fifty thousand five 
hundred thousand dollars to 

411
00:19:25,000 --> 00:19:28,200
trust them with their money. 
And if in the mental mind of the

412
00:19:28,200 --> 00:19:31,400
consumer, it's still you know, 
hey, I'll use this as the fun 

413
00:19:31,400 --> 00:19:33,000
tool in the financial 
entertainment. 

414
00:19:33,000 --> 00:19:36,000
But then once I get telling you 
for sums of money, yeah, you 

415
00:19:36,000 --> 00:19:39,500
know, I move over that, that 
needs to be broken down for 

416
00:19:39,700 --> 00:19:42,000
fintech to win out and I think 
that's what M1. 

417
00:19:42,000 --> 00:19:43,800
Really. 
This is substantively on. 

418
00:19:43,900 --> 00:19:47,900
How are we? 
Like truly managing money better

419
00:19:47,900 --> 00:19:50,000
than any Solution on the 
marketplace today? 

420
00:19:50,200 --> 00:19:53,600
And why is it the better option 
for anybody with any amount of 

421
00:19:53,600 --> 00:19:54,800
assets? 
Whether you're starting out with

422
00:19:54,800 --> 00:19:57,100
a hundred dollars or you have 
half a million, we need to be 

423
00:19:57,100 --> 00:20:00,200
able to compete and say, our 
product is, you know better for 

424
00:20:00,200 --> 00:20:02,400
a variety of reasons, and less 
expensive for a variety of 

425
00:20:02,400 --> 00:20:04,700
reasons, against all the 
incumbent players. 

426
00:20:04,700 --> 00:20:07,700
And that that's the only way 
that you can actually take 

427
00:20:07,700 --> 00:20:09,700
market share from the these big 
incumbents. 

428
00:20:10,000 --> 00:20:14,100
Do you see on your platform? 
User behavior that mimics that 

429
00:20:14,100 --> 00:20:16,500
where people get to a certain 
like they get to like a hundred 

430
00:20:16,500 --> 00:20:18,900
thousand dollars or fifty 
thousand dollars and then they 

431
00:20:18,900 --> 00:20:22,000
move it over to like a big guy 
cuz they're like, okay now I 

432
00:20:22,008 --> 00:20:24,100
have this isn't just play money 
anymore. 

433
00:20:24,100 --> 00:20:26,900
Now, I need to put it on 
something more secure, right? 

434
00:20:27,200 --> 00:20:29,500
Or do you see them like sticking
with it? 

435
00:20:29,700 --> 00:20:33,900
I guess TCH earn when they hit a
certain a certain amount 

436
00:20:34,600 --> 00:20:37,000
truthfully know. 
If anything it's quite the 

437
00:20:37,000 --> 00:20:40,300
opposite that over a third, you 
know two-thirds of our assets 

438
00:20:40,300 --> 00:20:42,400
have been just cash deposits in 
the black. 

439
00:20:42,500 --> 00:20:44,400
Form. 
So people, you know, like 

440
00:20:45,100 --> 00:20:47,900
depositing via ACH. 
The other one third is bringing 

441
00:20:47,900 --> 00:20:49,800
over assets from other brokerage
accounts. 

442
00:20:49,900 --> 00:20:52,400
And so, you know, the person 
with the quarter million dollar 

443
00:20:52,400 --> 00:20:54,200
account that the typical use 
cases. 

444
00:20:54,400 --> 00:20:56,900
They try am one with 1000 or 
5000 or 10,000. 

445
00:20:56,900 --> 00:20:59,200
Try it out for three, four 
months and then they bring over 

446
00:20:59,200 --> 00:21:01,900
their Fidelity account. 
And so that, you know, is where 

447
00:21:01,900 --> 00:21:04,200
the bulk of their assets, the 
bulk of their money is and 

448
00:21:04,200 --> 00:21:06,900
that's what buoys up are a, um, 
and a very meaningful capacity. 

449
00:21:07,500 --> 00:21:11,000
And so, if anything, we are 
seeing the opposite of people 

450
00:21:11,000 --> 00:21:13,600
are almost like nervous. 
To try them on and so they try 

451
00:21:13,600 --> 00:21:15,700
it out with smaller sums of 
money, but then once they get 

452
00:21:15,700 --> 00:21:18,000
comfortable and they are saying,
wow, this is a better more 

453
00:21:18,000 --> 00:21:20,800
intuitive, more straightforward,
lower cost more automated way to

454
00:21:20,800 --> 00:21:24,100
manage my money. 
It makes sense to move from a 

455
00:21:24,500 --> 00:21:27,400
legacy solution. 
That makes sense. 

456
00:21:27,400 --> 00:21:32,900
I think, I don't personally 
think that younger people 

457
00:21:33,200 --> 00:21:35,600
Millennials younger anybody in 
that range. 

458
00:21:35,700 --> 00:21:37,600
I don't think they're gonna have
much of a problem, trusting 

459
00:21:37,600 --> 00:21:40,100
fintech companies. 
Ultimately, but I don't see a 

460
00:21:40,100 --> 00:21:44,100
lot of people already in Kermit 
taking the retirement out and 

461
00:21:44,100 --> 00:21:45,500
putting in something like I'm on
finance. 

462
00:21:46,100 --> 00:21:47,900
So it does seem like a 
generation thing. 

463
00:21:47,900 --> 00:21:52,000
So you think it'll be more of 
like a kind of slow bleed away 

464
00:21:52,000 --> 00:21:54,900
from older Banks and then the 
growth of fintech slowly over 

465
00:21:54,900 --> 00:21:56,400
time. 
Kind of like what we're seeing 

466
00:21:56,400 --> 00:22:00,500
with like cable and streaming. 
Just a shift from a new 

467
00:22:00,500 --> 00:22:03,400
technology to an old like an old
technology to a newer one. 

468
00:22:04,000 --> 00:22:04,600
Yeah. 
For sure. 

469
00:22:04,600 --> 00:22:07,700
I think, you know people the 
good and bad thing about 

470
00:22:07,700 --> 00:22:10,200
financial services is people are
pretty complacent and you know, 

471
00:22:10,200 --> 00:22:12,400
whatever they use is sort of 
what they're comfortable. 

472
00:22:12,700 --> 00:22:16,300
And so I think a lot of the, 
like more damning statistics are

473
00:22:16,400 --> 00:22:18,800
the bank that you use is the one
that was closest to your house 

474
00:22:18,800 --> 00:22:20,400
when you signed up for a bank 
account. 

475
00:22:20,600 --> 00:22:23,500
And, and I think that's 
migrating more as we move to, 

476
00:22:24,200 --> 00:22:27,800
you know, digital Nationwide 
distribution and people will 

477
00:22:27,800 --> 00:22:30,400
look and seek out the best and 
whatever they, you know, will be

478
00:22:30,400 --> 00:22:33,800
the best is what they select. 
And if it continues to be the 

479
00:22:33,800 --> 00:22:36,200
best, that's where they'll 
manage their money. 

480
00:22:36,400 --> 00:22:40,600
But if you look at the, you 
know, it's hard for a 30 year 

481
00:22:40,600 --> 00:22:42,300
old to compete with a 60 year 
old in terms. 

482
00:22:42,400 --> 00:22:44,400
Of you know, how much money do 
they have to their name? 

483
00:22:44,400 --> 00:22:47,100
Because I've had, you know, 8 10
years of earning power whereas 

484
00:22:47,100 --> 00:22:49,100
the six-year-old has had 40 
Years of earning power. 

485
00:22:49,100 --> 00:22:53,100
And so, you know, it is just a 
sort of Natural Evolution of how

486
00:22:53,100 --> 00:22:56,200
assets are buildup in the United
States of you graduate high 

487
00:22:56,200 --> 00:22:58,500
school or college with little to
no assets. 

488
00:22:58,500 --> 00:23:00,800
May be in debt, you build up to 
retirement and then you draw 

489
00:23:00,800 --> 00:23:05,600
down and so it's I do think the 
where money is held as more of 

490
00:23:05,600 --> 00:23:08,800
a, like cyclical nature, but 
people are going to seek out the

491
00:23:08,800 --> 00:23:12,000
best tools available and I don't
like you were saying, you know, 

492
00:23:12,500 --> 00:23:15,100
Under people are more trusting 
of Technology solution. 

493
00:23:15,100 --> 00:23:16,500
I think they're distrusting of 
banks. 

494
00:23:16,500 --> 00:23:21,200
You know, I think they're more 
willing to, you know, trust any 

495
00:23:21,200 --> 00:23:23,700
of the fintech players or in 
Facebook, Amazon, Netflix, 

496
00:23:23,700 --> 00:23:28,000
Google with things than using a 
old Legacy solution. 

497
00:23:28,000 --> 00:23:32,000
I think the tech forward forward
thinking mentality just resonate

498
00:23:32,000 --> 00:23:33,700
a lot more with them. 
All right? 

499
00:23:33,700 --> 00:23:38,000
Well, the the next subject on 
this on the same subject with 

500
00:23:38,400 --> 00:23:39,900
fintech and the growth of it 
overall. 

501
00:23:40,400 --> 00:23:42,300
I'm we've seen what's happened 
over the past. 

502
00:23:42,400 --> 00:23:45,900
Ten months with a surge of 
interest, in retail investors 

503
00:23:45,900 --> 00:23:47,700
entering the market. 
We have, we have the whole 

504
00:23:47,700 --> 00:23:52,000
GameStop drama and I was 
wondering some thoughts on that.

505
00:23:52,000 --> 00:23:54,100
Like, what are you? 
What did you think watching that

506
00:23:54,100 --> 00:23:55,600
back? 
Do you think it played out 

507
00:23:55,600 --> 00:23:58,700
fairly for Robin Hood? 
Kind of being the bad guy in 

508
00:23:58,700 --> 00:24:02,100
that situation. 
They took a lot of flak with 

509
00:24:02,100 --> 00:24:04,700
selling order flows. 
They took flak with stopping 

510
00:24:04,700 --> 00:24:07,500
trades. 
They take a lot of flack for not

511
00:24:07,900 --> 00:24:10,800
not I guess protecting the 
investor and I wanted to know 

512
00:24:10,800 --> 00:24:13,700
your thoughts on that overall, 
like You think when when 

513
00:24:13,700 --> 00:24:16,700
Congress are, you know, that 
Capitol Hill, they're going and 

514
00:24:16,700 --> 00:24:20,800
they're taking it to Vlad from 
Robin Hood saying, you're 

515
00:24:20,800 --> 00:24:22,700
allowing them to do all these 
crazy things. 

516
00:24:22,700 --> 00:24:24,800
You know, some of them are on 
the side of saying, you need to 

517
00:24:25,500 --> 00:24:27,000
clamp down on these type of 
things. 

518
00:24:27,500 --> 00:24:29,300
What were your thoughts when 
you're watching that? 

519
00:24:30,600 --> 00:24:32,700
Um, It's a combination of a lot 
of things. 

520
00:24:32,700 --> 00:24:36,500
I mean, you know, there's like 
healthy competition and 

521
00:24:36,500 --> 00:24:39,100
camaraderie between the fintech 
companies. 

522
00:24:39,100 --> 00:24:42,000
And so, you know, there's like 
mixed mixed opinions anytime 

523
00:24:42,000 --> 00:24:44,000
something happens to and a 
competitor. 

524
00:24:44,000 --> 00:24:46,600
I think Robin Hood's donut a ton
of fantastic things. 

525
00:24:46,600 --> 00:24:49,600
I think they brought cost down 
across the entire industry. 

526
00:24:49,600 --> 00:24:52,300
They've increased the entire 
user experience threshold. 

527
00:24:52,300 --> 00:24:55,700
They proved out people will 
trust spintax with no 

528
00:24:55,700 --> 00:25:00,000
substantive money and they have 
a massive user base and the like

529
00:25:00,300 --> 00:25:02,800
Associate with it. 
I think some of the things that 

530
00:25:02,800 --> 00:25:04,800
they were critiqued for. 
We're not fair. 

531
00:25:04,900 --> 00:25:07,100
I think, you know, payment for 
order flow is sort of a in the 

532
00:25:07,100 --> 00:25:10,300
weeds type subject, but I 
actually do think it helps the 

533
00:25:10,300 --> 00:25:14,000
overall environment more than it
hurts or two tracks from it. 

534
00:25:14,400 --> 00:25:18,200
Some of the like, you know, like
weirder things that they're 

535
00:25:18,200 --> 00:25:20,700
getting brought in front of 
Congress for it, you know, we 

536
00:25:20,700 --> 00:25:23,100
can talk about specifics and can
give perspective on that. 

537
00:25:23,300 --> 00:25:26,700
I do think like we're the two 
things that if you know where to

538
00:25:26,700 --> 00:25:30,300
start say how M1 differs. 
I do think Robin Hood has a A 

539
00:25:30,308 --> 00:25:34,400
Trader mentality, and they sort 
of they encourage frequent 

540
00:25:34,400 --> 00:25:37,200
trading turning over the 
portfolio levered bent with 

541
00:25:37,200 --> 00:25:39,400
options. 
Whereas M1 is much more 

542
00:25:39,700 --> 00:25:42,100
investing mindset of, you're 
buying ownership stakes in 

543
00:25:42,100 --> 00:25:44,900
companies or asset classes. 
And you're trying to benefit 

544
00:25:44,900 --> 00:25:47,400
from the value accretion over 
long periods of time. 

545
00:25:47,400 --> 00:25:49,900
And those are just ver they all 
start with the same thing of 

546
00:25:49,900 --> 00:25:52,100
buying a security but they're 
very different Madden sets of 

547
00:25:52,100 --> 00:25:54,200
why you're doing it in your time
Horizon. 

548
00:25:54,500 --> 00:25:57,700
And so I think there's, you 
know, we just view the world a 

549
00:25:57,708 --> 00:25:59,800
little differently than Robin 
Hood. 

550
00:26:00,300 --> 00:26:02,900
And I think Robin Hood, you 
know, and I think Vlad would 

551
00:26:03,100 --> 00:26:06,700
admit to it. 
Didn't communicate the best that

552
00:26:06,800 --> 00:26:08,800
you know, all the interviews 
leading up to it. 

553
00:26:08,900 --> 00:26:11,100
Yeah, exactly. 
I think they should have been 

554
00:26:11,100 --> 00:26:15,300
more transparent from the 
beginning of the real root cause

555
00:26:15,300 --> 00:26:16,400
of the issue. 
Why? 

556
00:26:16,400 --> 00:26:19,800
And I think you know and even if
they did that I think there are 

557
00:26:20,300 --> 00:26:23,800
real critiques to have there, 
but I think they sort of dug a 

558
00:26:23,808 --> 00:26:26,500
hole from themselves by being 
wishy-washy. 

559
00:26:26,500 --> 00:26:30,300
Not getting to the heart of the 
issue and it led the The 

560
00:26:30,300 --> 00:26:32,600
narratives are run astray, that 
it felt like, you know, the 

561
00:26:32,600 --> 00:26:36,100
suits versus the little guy and 
they just however, they message 

562
00:26:36,100 --> 00:26:40,900
it sort of played into that. 
I do think like, Even with how 

563
00:26:40,900 --> 00:26:46,300
things truly played out. 
It's not fully understood and 

564
00:26:46,700 --> 00:26:51,600
you know, I think like if but, 
you know have mixed opinions on 

565
00:26:51,600 --> 00:26:54,400
whether it even should because 
it is sort of the depths of the 

566
00:26:54,400 --> 00:26:57,400
clearing industry and capital 
requirements and part due to 

567
00:26:57,400 --> 00:27:01,200
regulation part due to company 
capitalization part due to the 

568
00:27:01,500 --> 00:27:03,000
behaviors that they're 
encouraging and the like. 

569
00:27:03,000 --> 00:27:06,000
And so I do think it's a pretty 
complicated topic but you know, 

570
00:27:06,000 --> 00:27:09,400
in the in the media, it's sort 
of bad guys versus good guys. 

571
00:27:09,600 --> 00:27:14,000
Sort of pick a side. 
So it's a Nuance is not loved in

572
00:27:14,000 --> 00:27:18,300
the narrative media narratives. 
All right, so there, I think the

573
00:27:18,300 --> 00:27:21,700
big criticism for them is that 
they're like, like you said, 

574
00:27:21,700 --> 00:27:26,000
like encouraging short term 
gamification, this type of 

575
00:27:26,000 --> 00:27:27,800
thing. 
I know, obviously, I'm on 

576
00:27:27,800 --> 00:27:31,700
finance is a more long-term 
like, like ownership oriented 

577
00:27:31,700 --> 00:27:34,500
platform. 
How do you plan on? 

578
00:27:34,600 --> 00:27:37,600
When you see, I can't remember 
the exact statistic off the top 

579
00:27:37,600 --> 00:27:41,800
of my head, but after the Game 
Stop drama was as kind of 

580
00:27:41,800 --> 00:27:44,100
unfolding. 
There is some days where Robin 

581
00:27:44,100 --> 00:27:46,500
Hood was getting millions of 
downloads per day on the App 

582
00:27:46,500 --> 00:27:49,000
Store. 
It was a top one on iOS, and 

583
00:27:49,000 --> 00:27:51,500
most of those people and this is
my experience as well. 

584
00:27:51,700 --> 00:27:54,200
We're being asked like, hey, 
what do you think of GameStop 

585
00:27:54,200 --> 00:27:57,100
people that have never talked to
me about an investing or stocks 

586
00:27:57,100 --> 00:28:00,400
ever before, and they're asking 
me about that, like, personal 

587
00:28:00,400 --> 00:28:03,700
friends, I have and stuff. 
So you see the same attitude of 

588
00:28:03,700 --> 00:28:05,800
people now downloading their 
First Financial app? 

589
00:28:06,000 --> 00:28:08,500
After this explosive drama 
because it's caught mainstream 

590
00:28:08,500 --> 00:28:12,300
attention. 
I'm how do you with everybody 

591
00:28:12,300 --> 00:28:14,900
interested in it? 
But they're doing short term. 

592
00:28:14,900 --> 00:28:17,400
Most likely they're going to 
lose money doing this type of 

593
00:28:17,400 --> 00:28:19,200
thing. 
How do you bring them over to a 

594
00:28:19,208 --> 00:28:21,500
long-term mindset? 
Like how do you look at all 

595
00:28:21,508 --> 00:28:25,100
these new people in the market? 
Is there any type of strategy to

596
00:28:25,100 --> 00:28:28,300
say there's obviously a lot of 
new, you know, a lot of new 

597
00:28:28,300 --> 00:28:30,900
potential long-term investors. 
How do we get them into a 

598
00:28:31,400 --> 00:28:34,200
mindset that fits better with 
long-term wealth creation. 

599
00:28:37,800 --> 00:28:41,000
It's tough. 
You know, it like a VC that I 

600
00:28:41,000 --> 00:28:43,100
followed. 
I don't remember exactly who it 

601
00:28:43,100 --> 00:28:44,900
was. 
But once said that, it's easier 

602
00:28:44,900 --> 00:28:46,900
to sell candy than it is 
vitamins. 

603
00:28:47,300 --> 00:28:51,700
And I think it's sort of that 
mentality that, you know, like 

604
00:28:52,300 --> 00:28:54,100
Robin Hood. 
If you equate it to different, 

605
00:28:54,100 --> 00:28:58,300
big is selling a sugary snack 
versus a substitute meal and you

606
00:28:58,308 --> 00:29:01,200
know, that's fine. 
You know, it's there's a market 

607
00:29:01,200 --> 00:29:02,500
for that. 
There's a demand for that. 

608
00:29:02,500 --> 00:29:04,700
I do think there's where I have 
issues. 

609
00:29:04,900 --> 00:29:08,800
Is when you claim you're doing 
otherwise, if you're trying to 

610
00:29:08,800 --> 00:29:12,100
sell frequent trading, you're 
encouraging it and you're saying

611
00:29:12,100 --> 00:29:14,300
that this is benefiting people 
for the long-term wealth, 

612
00:29:14,300 --> 00:29:16,200
building wealth creation. 
I think there's a little bit of 

613
00:29:16,200 --> 00:29:20,700
a mismatch there and you know, 
so it's if people like people 

614
00:29:20,700 --> 00:29:23,300
are more interested in the 
ability to make a quick Buck, 

615
00:29:23,600 --> 00:29:26,500
you know, make money fast. 
It's why casinos make a ton of 

616
00:29:26,508 --> 00:29:28,000
money. 
It's why the lottery make a ton 

617
00:29:28,000 --> 00:29:30,000
of money. 
Those are not Avenues or 

618
00:29:30,000 --> 00:29:32,100
strategies, that I would ever 
recommend to a family or 

619
00:29:32,100 --> 00:29:34,000
friends. 
So say, hey, this is how you 

620
00:29:34,000 --> 00:29:36,500
should think. 
Think about money and build 

621
00:29:36,500 --> 00:29:37,900
wealth over long periods of 
time. 

622
00:29:38,200 --> 00:29:41,800
I think it's, you know, you 
know, if someone came to me and 

623
00:29:41,800 --> 00:29:44,700
said, you know, hey, I'm like 
starting to build up assets. 

624
00:29:44,700 --> 00:29:47,300
I need to think about it. 
The first thing I said you 

625
00:29:47,300 --> 00:29:50,300
should do is create an IRA. 
So tax-advantaged account. 

626
00:29:50,300 --> 00:29:52,600
You can grow, you know, long 
term for retirement. 

627
00:29:52,600 --> 00:29:56,500
And I think it's telling that 
some of these trading platforms 

628
00:29:56,600 --> 00:29:59,000
will have levered options, but 
they don't have Ira accounts. 

629
00:29:59,000 --> 00:30:01,500
And so, you know, you can turn 
talking to one side of their 

630
00:30:01,500 --> 00:30:03,900
mouth of it helping the 
individual investor, but you 

631
00:30:03,900 --> 00:30:08,900
know, but Since pay more is 
maybe one way to look at it. 

632
00:30:08,900 --> 00:30:13,000
And so, you know, have fun. 
Do you ever plan on having 

633
00:30:13,000 --> 00:30:15,400
something like options on I'm on
finance or any type of 

634
00:30:15,700 --> 00:30:19,400
time-sensitive tools? 
Yeah. 

635
00:30:19,400 --> 00:30:22,400
I think we would absolutely be 
open to it for more investor 

636
00:30:22,400 --> 00:30:24,600
flexibility that, you know, 
we're trying to really give the 

637
00:30:24,600 --> 00:30:26,900
people tools to manage their own
finances. 

638
00:30:26,900 --> 00:30:29,200
How they won. 
I do you think we would never 

639
00:30:29,200 --> 00:30:33,100
gear it towards, like, you know,
selling Weekly's or short-term 

640
00:30:33,100 --> 00:30:36,400
option trading? 
Because I just It's not our DNA.

641
00:30:36,400 --> 00:30:40,700
It's not how we think, the, you 
know, like what we want to spend

642
00:30:40,700 --> 00:30:43,500
time and energy to help people 
benefit their finances. 

643
00:30:43,700 --> 00:30:47,000
I do think we there are real 
electron uses of options, 

644
00:30:47,000 --> 00:30:51,200
whether it's hedging a portfolio
or adding additional income with

645
00:30:51,200 --> 00:30:53,400
covered calls and the like, and 
so, I think we, if we were to 

646
00:30:53,400 --> 00:30:56,300
move into it. 
It's a perfectly good tool and 

647
00:30:56,300 --> 00:30:57,900
it's really just the application
of it. 

648
00:30:57,900 --> 00:30:59,300
I think we would always have the
application. 

649
00:30:59,300 --> 00:31:03,000
Be more long-term oriented. 
How are you, you know, 

650
00:31:03,000 --> 00:31:06,700
protecting against risk. 
Adding additional income streams

651
00:31:06,700 --> 00:31:11,800
in the like versus, you know, 
how can you make hopefully a lot

652
00:31:11,800 --> 00:31:15,600
of money on Thursday, you know, 
and so I think it's just a 

653
00:31:15,600 --> 00:31:19,700
little bit of a different 
mindset and, you know, both 

654
00:31:19,700 --> 00:31:23,000
should be available on the 
market and both people should 

655
00:31:23,900 --> 00:31:25,800
both like firms should get 
customers. 

656
00:31:25,800 --> 00:31:29,300
And customers can vote with 
their feet on what to use. 

657
00:31:29,300 --> 00:31:30,800
You were asking about your how 
do you do it? 

658
00:31:30,800 --> 00:31:34,100
I think it's just being honest 
to what we're trying to do. 

659
00:31:34,100 --> 00:31:37,500
We're we're not trying to do the
financial entertainment. 

660
00:31:37,500 --> 00:31:41,300
It we're not trying to you know,
like have Mannix wings of you 

661
00:31:41,300 --> 00:31:44,300
know, hey, this is worth nothing
on Monday and a ton on Thursday 

662
00:31:44,300 --> 00:31:47,400
or vice versa and you know sort 
of encourage that behavior were 

663
00:31:47,400 --> 00:31:51,500
saying the truest way to build 
and accumulate wealth is to have

664
00:31:51,500 --> 00:31:54,800
ownership stakes in valuable 
things that appreciate over 

665
00:31:54,800 --> 00:31:57,300
time. 
And so we're sort of that's our 

666
00:31:57,300 --> 00:31:59,800
ethos or mentality. 
We try to reduce cost for 

667
00:32:00,000 --> 00:32:02,300
borrowing money and try to give 
you a very flexible terms. 

668
00:32:02,500 --> 00:32:05,800
And so, you know, we I think we 
have Principles that we live by,

669
00:32:05,800 --> 00:32:07,300
and that's the product that 
we're going to create. 

670
00:32:07,300 --> 00:32:11,200
We know that that's not going to
be attractive to some people, 

671
00:32:11,400 --> 00:32:13,700
but the people that that is 
attracted to, I think we're 

672
00:32:13,700 --> 00:32:15,300
going to create the best tool on
the market place. 

673
00:32:15,900 --> 00:32:17,800
Okay. 
Yeah, it does seem like a lot 

674
00:32:17,800 --> 00:32:20,100
like that side of it. 
The short-term side will always 

675
00:32:20,100 --> 00:32:23,400
exist. 
It seemed like it seemed like, 

676
00:32:23,400 --> 00:32:28,700
from the meetings, at least what
what the Congress was saying to 

677
00:32:28,700 --> 00:32:31,400
them, at least, to me. 
It came across like, they're 

678
00:32:31,400 --> 00:32:34,300
like, hey, we need to protect 
these people and, you know, give

679
00:32:34,300 --> 00:32:36,300
them. 
I don't know if it's restrict 

680
00:32:36,300 --> 00:32:38,700
their options and their 
availability to do different 

681
00:32:38,700 --> 00:32:42,600
things or to get like more stern
warnings, right to have some 

682
00:32:42,600 --> 00:32:44,300
type of like, you know, on 
cigarettes. 

683
00:32:44,300 --> 00:32:47,800
You have the cancer morning. 
If you have a super short term 

684
00:32:47,800 --> 00:32:50,300
option, you can have some big 
warning saying, you can lose a 

685
00:32:50,308 --> 00:32:53,500
lot of money doing this. 
So you don't think that they're 

686
00:32:55,000 --> 00:32:57,800
either, think that both sides 
will always be exist, but you're

687
00:32:57,800 --> 00:32:59,900
going to always lean on the side
of long-term. 

688
00:33:01,100 --> 00:33:04,500
Yeah, you know it's an 
interesting like sort of 

689
00:33:04,500 --> 00:33:06,700
philosophical. 
Question of should someone be 

690
00:33:07,200 --> 00:33:09,800
able to you know, go take a ten 
dollar bill and light it on fire

691
00:33:09,800 --> 00:33:12,400
their backyard, you know, and I 
wouldn't say that's like a good 

692
00:33:12,400 --> 00:33:15,200
strategy but should they be able
to do it? 

693
00:33:15,300 --> 00:33:18,600
Probably, you know, probably 
above my pay grade is maybe they

694
00:33:18,600 --> 00:33:20,100
are the better answer to that. 
I do. 

695
00:33:20,100 --> 00:33:25,100
You think options there. 
What's interesting in options is

696
00:33:25,100 --> 00:33:27,000
there they are. 
Complicated products their 

697
00:33:27,000 --> 00:33:30,500
levered bats. 
You have the ability to make and

698
00:33:30,600 --> 00:33:33,600
Is Meaningful amount of money in
short periods of time. 

699
00:33:34,400 --> 00:33:37,800
I do think it's incumbent from a
like product design perspective 

700
00:33:37,800 --> 00:33:40,800
to Showcase that as you're 
bringing customers in and and 

701
00:33:40,800 --> 00:33:42,900
you know, doing that. 
And so like whether there should

702
00:33:42,900 --> 00:33:45,400
be laws or rules against it. 
I do think there's an ethical 

703
00:33:45,600 --> 00:33:49,100
question associated with it. 
But then, even on the the rule 

704
00:33:49,100 --> 00:33:53,800
standpoint, there are a lot of 
financial rules on the on the 

705
00:33:53,800 --> 00:33:56,200
books already that are around 
suitability. 

706
00:33:56,200 --> 00:33:59,600
So, you know a broker-dealer 
can't you know, has to ensure 

707
00:33:59,600 --> 00:34:03,300
that any Man is suitable for 
their investor and that takes 

708
00:34:03,300 --> 00:34:05,900
into account, their their 
income, their net worth. 

709
00:34:05,900 --> 00:34:09,000
They're investing experience 
their risk tolerance their time 

710
00:34:09,000 --> 00:34:11,600
Horizon than like and I think, 
you know, there does become a 

711
00:34:11,607 --> 00:34:14,500
question of are the rules on the
books being enforced of when 

712
00:34:14,500 --> 00:34:17,199
someone signs up and they say, I
have a low risk tolerance 

713
00:34:17,300 --> 00:34:20,100
long-term Horizon. 
I really can't afford to lose 

714
00:34:20,100 --> 00:34:22,699
money. 
But then I do trade a weekly 

715
00:34:22,699 --> 00:34:26,000
option in my account either goes
to zero or negative in a short 

716
00:34:26,000 --> 00:34:28,800
amount of time. 
Is that sort of alignment with 

717
00:34:28,800 --> 00:34:33,300
what's on the books today? 
Day, probably not. 

718
00:34:33,300 --> 00:34:36,300
Yeah, but you know, yeah as long
as I know the so you're saying 

719
00:34:36,300 --> 00:34:39,800
as long as they are aware of of 
the possible outcomes of what 

720
00:34:39,800 --> 00:34:41,300
they're doing that it's probably
probably. 

721
00:34:41,300 --> 00:34:47,199
Okay. 
Well, I have another question as

722
00:34:47,199 --> 00:34:50,900
future future feature set of em 
on finance. 

723
00:34:51,199 --> 00:34:55,500
Are you planning on doing 
anything with crypto anything 

724
00:34:55,500 --> 00:34:57,000
related to that with them on 
finance? 

725
00:34:58,500 --> 00:35:01,300
At some point, especially, you 
know, if the market continues 

726
00:35:01,300 --> 00:35:05,000
like, it's going to get, 
seemingly going to continue will

727
00:35:05,000 --> 00:35:07,500
absolutely support something. 
I think I've said on many 

728
00:35:07,500 --> 00:35:10,100
interviews and I would have 
thought, there'd been a crypto 

729
00:35:10,100 --> 00:35:11,600
or Bitcoin ETF. 
Yeah. 

730
00:35:11,800 --> 00:35:14,300
Mateo now. 
Yeah, exactly. 

731
00:35:14,300 --> 00:35:16,100
And, you know, in some sense. 
I think we were sort of 

732
00:35:16,100 --> 00:35:19,200
defaulting into getting crypto 
for free and just having it work

733
00:35:19,200 --> 00:35:22,800
in our sort of existing platform
and not having to engineer 

734
00:35:22,800 --> 00:35:24,600
something that new for it. 
Right? 

735
00:35:24,600 --> 00:35:29,400
So, you know, that, that that's 
been the strategy is Let it come

736
00:35:29,400 --> 00:35:33,200
to us and it hasn't necessarily 
work all that well, but you 

737
00:35:33,200 --> 00:35:36,800
know, if people have an interest
in it a demand for it, you know,

738
00:35:36,800 --> 00:35:40,100
they like with they want to put 
it in as a component of their 

739
00:35:40,100 --> 00:35:41,700
portfolio. 
We absolutely want to support 

740
00:35:41,700 --> 00:35:43,200
it. 
I think it's just more of a 

741
00:35:43,200 --> 00:35:47,400
prioritization and timing effort
and a thoughtfulness of can we 

742
00:35:47,400 --> 00:35:50,600
improve on the solutions that 
are in the market and turned to 

743
00:35:50,600 --> 00:35:53,100
a unique M1? 
Take on it versus sort of a me 

744
00:35:53,100 --> 00:35:55,800
to solution that is available in
a lot of different places. 

745
00:35:55,800 --> 00:35:57,400
Now, just another place to buy 
crypto. 

746
00:35:57,600 --> 00:35:59,300
Right. 
Yeah, exactly. 

747
00:36:00,200 --> 00:36:05,000
You know we want to, yeah, be 
additive to the the marketplace 

748
00:36:05,000 --> 00:36:07,400
and we think there's a lot of 
ways that we can do that and, 

749
00:36:07,400 --> 00:36:09,000
you know, working on current 
initiatives there. 

750
00:36:09,900 --> 00:36:13,900
I would say that we don't have 
a, here's how we improve crypto 

751
00:36:13,900 --> 00:36:15,000
mindset. 
Yeah. 

752
00:36:15,300 --> 00:36:17,900
Okay. 
Yeah, I, I was wondering because

753
00:36:17,900 --> 00:36:21,900
I have so many you see. 
So many, you know, I don't know 

754
00:36:21,900 --> 00:36:24,000
what the comedy fintech 
companies that are just crypto 

755
00:36:24,000 --> 00:36:26,200
centered and lending crypto and 
all this type of stuff. 

756
00:36:27,600 --> 00:36:29,500
That it seems like it has a big 
boom right now. 

757
00:36:29,600 --> 00:36:30,900
Who knows, how long that will 
last. 

758
00:36:30,900 --> 00:36:33,700
Some people are very much bought
into it for the long term and 

759
00:36:33,700 --> 00:36:36,600
think it's going to replace a 
lot of Finance to go with that. 

760
00:36:38,600 --> 00:36:42,100
So you don't have any plans to 
add it in some people that I 

761
00:36:42,100 --> 00:36:44,400
talked about I said, I'm going 
to buy a crypto ETF when they 

762
00:36:44,408 --> 00:36:46,300
come out with one. 
They're like, oh but that 

763
00:36:46,300 --> 00:36:48,900
defeats the point because then 
you can't act as your own bank, 

764
00:36:48,900 --> 00:36:50,900
right? 
You can't have the like where 

765
00:36:50,900 --> 00:36:53,200
you take it out and you have the
wallet with it. 

766
00:36:54,600 --> 00:36:56,700
I don't really see it. 
I don't really want to be my own

767
00:36:56,700 --> 00:36:59,300
bank as my issue. 
She was crypto not something 

768
00:36:59,300 --> 00:37:03,000
I've ever wanted to do. 
So but no it doesn't know plans 

769
00:37:03,000 --> 00:37:06,500
with crypto in the future. 
That's pretty much all the the 

770
00:37:06,500 --> 00:37:07,300
questions. 
I had. 

771
00:37:07,300 --> 00:37:11,000
Was there anything anything with
em on finance anything that you 

772
00:37:11,000 --> 00:37:11,800
want to? 
Let people know that you're 

773
00:37:11,800 --> 00:37:14,300
working on England's me. 
Share. 

774
00:37:14,900 --> 00:37:17,900
Yeah. 
So the like platform is growing 

775
00:37:17,900 --> 00:37:21,700
in a very meaningful clip that, 
you know, if you want to invest 

776
00:37:21,700 --> 00:37:24,800
in a custom portfolio in 
automate, those Investments and 

777
00:37:24,800 --> 00:37:28,100
one is by far the best part 
products on the Lacey. 

778
00:37:28,100 --> 00:37:31,700
I really don't think we have a 
competitive peer, and how we're 

779
00:37:31,900 --> 00:37:34,200
doing and approaching, and 
thinking about money management,

780
00:37:34,300 --> 00:37:37,700
or borrow product is also, 
similarly, one of the lowest 

781
00:37:37,700 --> 00:37:39,100
cost ways that you can borrow 
money. 

782
00:37:39,100 --> 00:37:41,500
And I think regardless of 
whether you use it or not. 

783
00:37:41,500 --> 00:37:43,600
It should be available to you. 
And so there's sort of that 

784
00:37:43,600 --> 00:37:46,300
synergistic benefit of. 
If you invest for free, you just

785
00:37:46,300 --> 00:37:49,100
get this benefit of low-cost 
borrowing, whether you use it or

786
00:37:49,107 --> 00:37:51,800
not and it's emergency funds. 
And then our son account is, you

787
00:37:51,800 --> 00:37:53,700
know, one of the highest 
interest rate checking accounts 

788
00:37:53,700 --> 00:37:55,700
on the market with cash back on 
debit card, and we're going to 

789
00:37:55,700 --> 00:37:59,000
be moving more into So having 
that be a full checking account 

790
00:37:59,000 --> 00:38:02,900
replacement, and so I think m1r,
our trajectory has been strong 

791
00:38:02,900 --> 00:38:06,200
and I think that customers 
should demand and expect more 

792
00:38:06,200 --> 00:38:09,300
from us over the years to come. 
What do you think that does 

793
00:38:09,800 --> 00:38:12,300
bring up on question? 
What do you think when like when

794
00:38:12,300 --> 00:38:14,900
you see user behavior on your 
platform and building out the 

795
00:38:14,900 --> 00:38:17,700
different that different 
functionality of it? 

796
00:38:17,800 --> 00:38:20,000
What do you see as the most 
underutilized part of it? 

797
00:38:20,000 --> 00:38:21,400
Like what are people missing 
with it? 

798
00:38:23,300 --> 00:38:25,700
I think we are best known for 
our invest product. 

799
00:38:25,700 --> 00:38:29,500
It's a unique brokerage. 
On the marketplace that's really

800
00:38:29,500 --> 00:38:32,000
built around portfolio 
management rather than trading. 

801
00:38:32,000 --> 00:38:35,900
And I think you know, you have 
99 other options for trading and

802
00:38:35,900 --> 00:38:40,000
one is really one of the true. 
That's designed the portfolio 

803
00:38:40,000 --> 00:38:42,400
and invest in the portfolio 
mentality out there. 

804
00:38:42,700 --> 00:38:46,200
And so I think borrow is a huge 
value add service and if it's a 

805
00:38:46,200 --> 00:38:48,900
tax advantage, line of credit, 
that is the lower cost than you 

806
00:38:48,900 --> 00:38:51,000
can get anywhere else. 
We're getting meaningful, uptake

807
00:38:51,000 --> 00:38:53,000
of it. 
But I still think, you know, 

808
00:38:53,300 --> 00:38:55,500
people people should be paying 
down their mortgages and paying 

809
00:38:55,500 --> 00:39:00,300
off auto loans and the like with
M1 varro, it's more flexible 

810
00:39:00,300 --> 00:39:03,400
lower cost and its margin 
interest income. 

811
00:39:03,400 --> 00:39:05,900
So it's tax deductible. 
And then the same thing with 

812
00:39:05,900 --> 00:39:08,600
spend. 
I mean we like we're currently 

813
00:39:08,600 --> 00:39:11,800
giving away Plus for free for a 
year and you get a 1% interest 

814
00:39:11,800 --> 00:39:15,200
checking account. 
There's nothing comparable to 

815
00:39:15,200 --> 00:39:17,200
that on the marketplace. 
And so I think the om one should

816
00:39:17,200 --> 00:39:19,500
be the primary checking account 
for most people if you really 

817
00:39:19,500 --> 00:39:22,900
want to earn the most amount of 
money on your idle cash. 

818
00:39:22,900 --> 00:39:27,400
And so, you know, I think the 
newer products are under you. 

819
00:39:27,600 --> 00:39:29,800
Isn't I think there's a lot of 
growth to be had there now. 

820
00:39:29,800 --> 00:39:32,600
Okay, and you're still planning 
on building out these three. 

821
00:39:32,800 --> 00:39:33,900
These three parts of the 
platform. 

822
00:39:33,900 --> 00:39:35,800
You're not, there's no new part 
of the platform. 

823
00:39:35,800 --> 00:39:37,800
You're adding like it at least 
right now. 

824
00:39:38,500 --> 00:39:40,000
No. 
Yeah, Don those will be the 

825
00:39:40,000 --> 00:39:41,900
pillars for the foreseeable 
future and it's really about 

826
00:39:41,900 --> 00:39:44,500
going deeper in each. 
And so, you know, more investing

827
00:39:44,500 --> 00:39:46,800
options, more intuitive ways to 
edit and customize your 

828
00:39:46,800 --> 00:39:50,100
portfolio and get reporting and 
Analysis on how it's doing 

829
00:39:50,300 --> 00:39:52,500
borrow. 
We will move into other forms of

830
00:39:52,500 --> 00:39:55,500
borrowing and so right now it's 
only a portfolio line of credit.

831
00:39:55,500 --> 00:39:57,200
So borrowing against your 
portfolio. 

832
00:39:57,700 --> 00:40:01,100
As collateral to will move into 
the unsecured and the like and 

833
00:40:01,100 --> 00:40:03,900
then spend on credit cards or 
what do you mean by insecure, 

834
00:40:04,900 --> 00:40:07,000
you know, if you just want a 
personal loan so, you know like 

835
00:40:07,000 --> 00:40:10,600
hey, I need 10,000. 
Like I may not have the Forty 

836
00:40:10,600 --> 00:40:13,000
thousand dollars of investment 
assets to borrow 10,000, but I 

837
00:40:13,008 --> 00:40:16,200
need to borrow 10,000 for 
whatever purpose so, you know 

838
00:40:16,200 --> 00:40:18,300
kitchen remodel or something 
like that and you know, we can 

839
00:40:18,300 --> 00:40:21,400
we can support that we're will 
be able to support that and then

840
00:40:21,400 --> 00:40:23,400
on the spend side, we are moving
into the credit card round. 

841
00:40:23,400 --> 00:40:25,800
So we have a debit card that 
provides High cash back, but you

842
00:40:25,808 --> 00:40:29,500
know, we will be Now, from 
spoiling is a big Market 

843
00:40:29,500 --> 00:40:33,000
announcement with them one. 
I've cited elsewhere, but we 

844
00:40:33,000 --> 00:40:35,500
will be moving into that realm 
and giving people higher rewards

845
00:40:35,500 --> 00:40:36,800
and doing a lot of creative 
things. 

846
00:40:36,800 --> 00:40:40,000
And the, with our product 
ground, with a new credit card. 

847
00:40:41,100 --> 00:40:42,900
Sorry, what's up with a new 
credit card? 

848
00:40:43,400 --> 00:40:44,000
Yeah. 
Yeah. 

849
00:40:44,000 --> 00:40:46,200
We know, there will be an M1 
issued credit card and we'll do 

850
00:40:46,200 --> 00:40:49,400
interesting things with rewards 
based on your Investment 

851
00:40:49,400 --> 00:40:53,100
Portfolio and use the bar line 
of credit to provide you better 

852
00:40:53,200 --> 00:40:55,300
revolvers and the like. 
And so, you know, it'll be a 

853
00:40:55,300 --> 00:40:57,200
pretty unique credit card on the
market. 

854
00:40:57,500 --> 00:40:59,600
Okay. 
Well that's exciting stuff. 

855
00:40:59,800 --> 00:41:02,400
I appreciate it. 
Coming on again round two 

856
00:41:03,300 --> 00:41:05,300
absolutely always a pleasure. 
Yeah. 

857
00:41:05,300 --> 00:41:07,100
Thanks again, Brian. 
Okay. 

858
00:41:07,200 --> 00:41:09,900
Hope you guys enjoyed that 
interview with Brian Barnes C. 0

859
00:41:09,908 --> 00:41:12,400
of m. 1 Finance. 
If you guys like these type of 

860
00:41:12,400 --> 00:41:15,500
interviews where I sit down ask 
questions with with people over 

861
00:41:15,500 --> 00:41:18,000
different companies, make sure 
to subscribe to the channel, 

862
00:41:18,000 --> 00:41:20,600
like the video, share it with 
friends because I plan on doing 

863
00:41:20,600 --> 00:41:22,700
more of these in the future. 
We have some more lined up. 

864
00:41:22,700 --> 00:41:24,500
So appreciate you guys for 
watching. 

865
00:41:24,600 --> 00:41:25,400
I'll talk to you next time.
