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Today on the Joseph Carlson 
Show, it's not often that we 

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talk about Amazon as being 
bullied. 

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After all, Amazon is one of the 
biggest companies in the world. 

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It has a dominant market share 
in online retail, cloud hosting,

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advertising, video streaming, 
and so many other businesses. 

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But in this case, we find 
ourselves in a situation where 

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Amazon is not doing the 
bullying. 

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They're not pushing around 
another company. 

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That company's pushing around 
Amazon. 

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There's a company now that is so
big and has so much power that 

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they're actually bullying 
Amazon. 

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From a report, from the 
Information, we see that NVIDIA,

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led by Jensen Huang in his 
leather jacket, is Boeing, 

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Amazon. 
And the way that they're doing 

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this is incredible. 
NVIDIA knows that Amazon needs 

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their chips, and they're 
exploiting that need to the 

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point that Amazon is allowing 
NVIDIA to compete directly with 

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them in cloud hosting. 
And NVIDIA, importantly, is 

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transitioning from a hardware 
maker into a software maker. 

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They're trying to follow along 
the path of Apple. 

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In this report, it details out 
this scheme or this way that 

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NVIDIA is doing this, how 
they're getting into Amazon, how

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they're taking control, and this
has gotten to the point where 

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NVIDIA is bullying Amazon so 
much that the Department of 

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Justice is looking at it. 
This is a fascinating story 

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observing the dominance of 
NVIDIA and the grip hold they 

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have on the chip market and how 
they're leveraging that into 

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other markets. 
We're going to be discussing in 

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this episode. 
Now, of course, we also have 

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some other news. 
We have a story here of other 

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influencers like Fortnite 
streamers having a rough go this

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year. 
They're not making a lot of 

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money. 
They're they're struggling. 

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And the Wall Street Journal and 
CNBC has been reporting on the 

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decline in influencers incomes. 
So we're going to take a look at

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the poor struggling influencers,
the Fortnite streamers and how 

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bad things are for them. 
We have news here that Netflix 

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may be taking on Disneyland. 
The streaming wars expand to 

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real world experiences with the 
Netflix house. 

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This is like an in person 
Netflix experience. 

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And the question is, is this 
going to be competing with 

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Disneyland? 
And then finally, we know that 

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Apple has benefited greatly from
their push and artificial 

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intelligence after their 
developer conference where they 

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showed off many of their AI 
features, their Apple 

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intelligence, the stock is up 
around 20% since then, but 

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there's a missing piece. 
And that piece is China. 

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What is Apple's plans with China
knowing that they can't 

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implement the same things like 
ChatGPT? 

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We're going to be looking at 
what Apple plans to do to 

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compete with Chinese phone 
companies. 

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So as always, we have a lot to 
get to in this episode. 

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If you like this type of content
and want to support this show, 

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you can check out the Patreon in
the comments below. 

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The Patreon includes access to 
qualtrum.com, which is the 

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website I use for stock 
analysis. 

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I've built the whole thing from 
the ground up, and I think it's 

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pretty great. 
It comes with a free trial. 

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You can try it out now. 
Now let's go ahead and jump into

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our main story. 
We know historically that Amazon

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is a dominant company. 
It's a big company that's not to

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be messed with or bullied. 
Amazon, after all, is a company 

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that aggressively expands into 
different industries. 

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They've done this starting off 
with online bookselling, and 

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they put a lot of pressure on 
Barnes and Noble, forcing the 

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company to downsize and almost 
go out of business. 

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They've put out of business lots
of smaller 

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retailerslikediapers.com. 
They do so aggressively, with 

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some of the most aggressive 
tactics the financial world has 

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seen. 
Amazon is a company that has the

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motto, your margin is our 
opportunity. 

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They aggressively seek to grow 
into different industries, 

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putting out of business 
different companies and offering

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better value to customers. 
They've done this so much so 

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that they become one of the 
biggest companies in the world, 

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consolidating their market share
in online retail to 40% in the 

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US, fending off competitors like
Timu and Sheen. 

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In the process, they put out a 
business, Toys-R-Us. 

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They've also expanded into 
advertising, now the third place

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advertiser in the world. 
This company is massive in 

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advertising. 
They've also grown to be one of 

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the biggest streaming companies 
in the world, surpassing many 

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companies aside from Netflix 
with Amazon Prime Video and now 

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offering ads on that as well. 
Their company that also has the 

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dominant market share and online
hosting with Amazon Web Services

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bringing IT from the local 
environment into the cloud. 

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This company is one that's 
dominated so many different 

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industries and put out of 
business so many different 

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companies that it's seemingly 
untouchable. 

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Amazon is like an untouchable 
company until you get to one 

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that has become quickly bigger 
than Amazon, and that is NVIDIA.

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Jensen Huang, the CEO of NVIDIA,
has LED this company, NVIDIA, to

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now the largest market cap in 
the world, even surpassing Apple

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and Microsoft for a time. 
If we look at it right now, 

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NVIDIA has a $3.34 trillion 
market cap. 

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If we look at Microsoft, this 
one has a $3.32 trillion market 

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cap. 
So NVIDIA is currently the 

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biggest company in the world, 
bouncing between 1st and 2nd 

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place. 
NVIDIA is bigger than Microsoft 

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and Apple, Google, Meta, and of 
course Amazon. 

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In fact, right now NVIDIA is 
significantly bigger than 

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Amazon, over $1.3 trillion 
bigger. 

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So NVIDIA is of course doing 
something right. 

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They're on the bleeding edge of 
GPU and chip development. 

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They're on the cutting edge of 
it. 

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NVIDIA builds such big chips 
that they're not really chips, 

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they're more like entire server 
racks. 

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It's like a huge device so 
complex that other companies 

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can't create it, and NVIDIA has 
a stranglehold on these powerful

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devices. 
And this comes at a time when 

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companies have an incredible 
amount of AI demand. 

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Artificial intelligence takes an
incredible amount of computing 

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power, which NVIDIA provides 
with their chips. 

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You can see the growth in demand
over just the past couple of 

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quarters. 
If we look at this on a 

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quarterly basis of revenue, you 
see that the revenue from Q1 of 

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2023 was $6 billion in the 
quarter. 

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Now that's good, but if you look
at the explosive growth over 

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time, you'll see that the 
revenue quickly 4X within one 

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year, growing an incredible 
amount every single quarter 

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sequentially. 
If we take a closer look and 

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examine what has caused NVIDIA 
to grow so quickly, it's not 

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gamers buying more and more 
powerful GPUs for their rigs. 

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That mark is actually fizzled 
out over the past couple of 

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quarters. 
It's not professional 

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visualization. 
This is things like people that 

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make movies and and studios that
type of thing. 

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This has gone up a bit, but 
again, it's fizzled out over the

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past couple of quarters. 
It's not even the automotive. 

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This segment of Nvidia's revenue
is too small to be a meaningful 

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difference. 
No, the place where all of 

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Nvidia's demands coming from is 
the data centers. 

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The data centre demand has grown
sequentially every single 

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quarter. 
In fact, it's rocketed upwards. 

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If you look at Q1 of 2023, 
again, just the data centers was

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4.28 billion and now it's 22.5 
billion. 

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This is the lion's share of 
Nvidia's revenue, and it's 

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growing quickly. 
What Jensen Huang has 

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accomplished with NVIDIA is 
incredible. 

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He's amassed a wealth of over 
$100 billion for himself while 

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making thousands and thousands 
of other people filthy rich in 

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the process. 
He's created one of the best 

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companies, if not the greatest 
company of the 21st century in 

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the process. 
But Jensen Huang is very smart, 

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and he's smart enough to know 
that hardware companies and 

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hardware company demand is 
typically not sustainable. 

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In fact, history has taught this
lesson before. 

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We've seen companies rise with 
insatiable demand in their 

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hardware, only to fall 50% or 
70% or 90% afterwards. 

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It's a boom and bust cycle. 
It's similar to oil exploration.

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You find something that's worth 
a lot of money, you extract it, 

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but then the time passes and the
demand falls. 

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We can see different examples of
the same type of thing with 

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legacy hardware companies. 
Cisco is one example. 

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If we zoom way back to Cisco and
look at the stock price, you can

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see something here. 
Cisco stock price in 2000 

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reached prices of $80.00 per 
share, $80.00 per share over 20 

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years ago in the year 2000. 
Now of course this was a.com 

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bubble, but you can see what 
happened during this time 

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period. 
This was the stock to be in. 

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This is the hardware maker that 
everyone needed their products. 

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The demand was insatiable. 
Does that story ring familiar? 

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Now we have a situation where 
Cisco's at $46 per share. 25 

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years later and Cisco's still 
half the stock price it was in 

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2000. 
As demand quickly collapsed, so 

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did the stock price. 
Cisco is an example of a company

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that had a one time influx of 
demand in their hardware and 

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they did not properly make the 
transition to software. 

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So as the hardware demand 
inevitably fell, they had no 

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supporting software to support 
the revenues or profits of the 

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company, causing the stock price
to go down over 80%. 

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We have another example here 
with Intel. 

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Intel was once at the top of the
world. 

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This is the biggest chip maker 
in the world. 

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Every computer had an Intel 
inside. 

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If we look over the past 10 
years, Intel stock price once 

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reached $65 per share, racing up
to 75. 

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But you'll notice that the stock
price has taken a dip recently. 

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Apple moved away from Intel. 
Intel has lost clients left and 

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right. 
They've had struggling sales, 

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and AMD has been eating away at 
their margin. 

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Intel deals with a lot of 
contracts of different 

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customers. 
They lose customers with their 

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hardware contracts. 
They lose a lot of money in the 

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process, and Intel stock price 
has reflected that. 

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Intel's another example of a 
company that relied on hardware.

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Hardware alone and relying on 
hardware alone is a recipe for a

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volatile stock that cannot 
support its stock price. 

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Intel did not properly make the 
transition to software. 

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They don't have any type of SAS 
business, they don't have any 

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type of corporate software 
services, and the software they 

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sell is not enough to support 
the revenues of the company. 

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So Intel stock price has met the
fate of every other large 

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hardware company. 
It's volatile for a time, it has

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an epic rise with demand, and 
then it inevitably falls. 

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This story of a hardware company
having an incredible influx of 

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demand for a time and then that 
demand falling afterwards is a 

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00:09:44,800 --> 00:09:47,200
story that's repeated over and 
over again with so many 

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different companies. 
History is replete with examples

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of hardware companies not being 
able to sustain their demand. 

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This is why investors started to
favor a different type of 

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company. 
They favored software companies.

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Software companies like 
Microsoft have charts that look 

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00:10:01,680 --> 00:10:06,200
like this, ones that have dips 
just like any other company, but

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overall, they don't have an 
influx of demand and then a 

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collapse in demand. 
Software companies sustain 

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demand for year after year after
year. 

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They're in an investor term, 
less cyclical. 

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Their demand doesn't happen in 
cycles of booms and busts. 

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Their demand is ongoing. 
Microsoft understood this. 

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Bill Gates understood this when 
he started Microsoft. 

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Even Steve Ballmer, who we make 
fun of from time to time, was 

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very smart, and he also 
understood that software had 

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00:10:33,920 --> 00:10:36,080
sustained demand and sustained 
revenues. 

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This has caused Microsoft to 
continue to grow to one of the 

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top companies in the world, the 
sustained software demand, and 

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Microsoft always aims to have 
this software income and to 

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always sustain a 70% gross 
margin. 

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Some companies understood that 
software is where you have 

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sustained demand. 
The companies like Microsoft 

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that built out a software 
business to sustain long term 

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demand are the ones that have 
long term success. 

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And there's other companies that
have successfully made this 

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transition, one of the biggest 
ones being Apple. 

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Apple started off as a hardware 
company. 

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When Steve Jobs was running 
Apple, they made the large 

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majority of their money selling 
their devices. 

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But over time, Apple understood 
history. 

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00:11:15,800 --> 00:11:18,920
Tim Cook understood history. 
He knew that having a company 

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where you only made money 
selling hardware was a recipe 

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00:11:21,960 --> 00:11:24,360
for disaster. 
He knew about all the different 

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00:11:24,360 --> 00:11:26,760
history of different hardware 
companies that had major booms 

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00:11:26,760 --> 00:11:29,680
and busts. 
And Tim Cook pushed Apple into a

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00:11:29,720 --> 00:11:32,520
service based company. 
If we look at the revenues of 

235
00:11:32,520 --> 00:11:36,480
Apple over the past 10 years and
we break it down by segment, 

236
00:11:36,760 --> 00:11:39,040
you'll see that there's only one
part of Apple that's 

237
00:11:39,040 --> 00:11:40,800
consistently growing at this 
point. 

238
00:11:41,160 --> 00:11:44,200
It's not the iPhones. 
The iPhones are growing, but not

239
00:11:44,200 --> 00:11:47,040
consistently. 
The iPad, again, is also growing

240
00:11:47,280 --> 00:11:49,800
kind of overtime, but again, not
consistently. 

241
00:11:50,240 --> 00:11:52,080
We have the wearables like the 
watch. 

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00:11:52,080 --> 00:11:55,240
We have the Air pods. 
This is basically flat, no 

243
00:11:55,240 --> 00:11:57,600
growth hair. 
And overall, if you were just to

244
00:11:57,600 --> 00:12:00,400
look at this portion of Apple, 
it's not that impressive. 

245
00:12:00,400 --> 00:12:01,800
There's not a lot of growth 
here. 

246
00:12:02,440 --> 00:12:05,280
The major part of Apple that's 
been growing steadily over the 

247
00:12:05,280 --> 00:12:07,800
past decade is the service 
business. 

248
00:12:08,200 --> 00:12:11,360
You can see steady, reliable 
growth in services. 

249
00:12:11,720 --> 00:12:14,000
The service business includes 
Apple's App Store. 

250
00:12:14,120 --> 00:12:17,120
It includes insurance, it 
includes Apple TV Plus, Apple 

251
00:12:17,120 --> 00:12:19,400
Music, Apple Fitness, and so on 
and so forth. 

252
00:12:19,840 --> 00:12:23,360
Tim Cook built out a robust 
service business in Apple. 

253
00:12:23,720 --> 00:12:25,520
That service business is now 
massive. 

254
00:12:25,760 --> 00:12:29,160
It does $24 billion in revenue 
per quarter. 

255
00:12:29,480 --> 00:12:31,880
That's as much revenue as NVIDIA
does right now. 

256
00:12:32,280 --> 00:12:35,320
The service business of Apple is
by far the most profitable. 

257
00:12:35,400 --> 00:12:38,600
It by far has the highest 
margin, and it's by far growing 

258
00:12:38,680 --> 00:12:41,240
the most consistent. 
Apple would not be worth 

259
00:12:41,360 --> 00:12:44,120
anywhere close to what it is 
today without the service 

260
00:12:44,120 --> 00:12:46,120
business. 
That service business, in a form

261
00:12:46,120 --> 00:12:49,000
of revenue, is the most valuable
part of Apple's business. 

262
00:12:49,120 --> 00:12:51,280
Apple leadership understood 
correctly. 

263
00:12:51,400 --> 00:12:54,520
To have sustained demand in a 
hardware company, you need to 

264
00:12:54,520 --> 00:12:58,320
grow a robust service business 
alongside it, and Apple has done

265
00:12:58,320 --> 00:13:02,120
that successfully. 
Now, if we look back to Jensen, 

266
00:13:02,120 --> 00:13:06,160
Huang and NVIDIA, he's certainly
built a successful hardware 

267
00:13:06,160 --> 00:13:09,360
company, one that sells chips 
with an incredible demand right 

268
00:13:09,360 --> 00:13:11,720
now. 
But the big question for Jensen,

269
00:13:11,720 --> 00:13:15,120
and one that they're actively 
trying to solve, is the service 

270
00:13:15,120 --> 00:13:18,160
portion of this. 
Jensen knows, just like Apple 

271
00:13:18,160 --> 00:13:21,240
knows, that if they do not build
out the service business, this 

272
00:13:21,240 --> 00:13:24,440
demand will eventually fall and 
so will NVIDIA stock price. 

273
00:13:24,440 --> 00:13:28,080
So what we see here is NVIDIA 
using its stranglehold on these 

274
00:13:28,080 --> 00:13:31,400
GP US is an opportunity to 
exploit other big companies like

275
00:13:31,400 --> 00:13:35,160
Amazon into allowing NVIDIA to 
build a service business. 

276
00:13:35,160 --> 00:13:37,440
Let's go ahead and take a look 
at how they're doing this. 

277
00:13:37,440 --> 00:13:40,680
The report states that though 
demand of NVIDIA GP US the all 

278
00:13:40,680 --> 00:13:43,200
powerful chips fueling 
artificial intelligence is still

279
00:13:43,200 --> 00:13:46,880
high, the greatest existential 
threat to the company is if 

280
00:13:46,880 --> 00:13:50,200
demand slows down. 
And I would say that this is 

281
00:13:50,200 --> 00:13:52,640
inevitable. 
Again, demand will slow down for

282
00:13:52,640 --> 00:13:54,680
NVIDIA. 
This is the fate that every 

283
00:13:54,680 --> 00:13:56,160
single hardware company has 
faced. 

284
00:13:56,200 --> 00:13:59,040
So to keep itself at the top of 
the game, NVIDIA has diversified

285
00:13:59,040 --> 00:14:02,600
its business into the world of 
cloud service, software and 

286
00:14:02,600 --> 00:14:05,000
rentals. 
Last year, NVIDIA started its 

287
00:14:05,000 --> 00:14:09,280
cloud service, DGX Cloud, a 
competitor to some of Nvidia's 

288
00:14:09,280 --> 00:14:13,240
own customers, including 
Microsoft and Amazon Web 

289
00:14:13,240 --> 00:14:16,160
Services. 
Now, if you look at Nvidia's 

290
00:14:16,160 --> 00:14:19,800
revenue and that data segment, 
that huge segment that's growing

291
00:14:19,800 --> 00:14:22,960
fastest, the most important 
segment, their main customers 

292
00:14:22,960 --> 00:14:25,200
for that segment are big tech 
companies. 

293
00:14:25,520 --> 00:14:29,520
It's Meta, it's Microsoft, it's 
Amazon as the three primary 

294
00:14:29,520 --> 00:14:31,480
ones. 
Also Google, they need these 

295
00:14:31,480 --> 00:14:33,640
powerful chips to serve their 
customers. 

296
00:14:33,920 --> 00:14:37,360
So the bulk of Nvidia's revenue 
right now only comes from a 

297
00:14:37,360 --> 00:14:40,440
handful of companies. 
DGX, this new cloud service that

298
00:14:40,440 --> 00:14:43,920
NVIDIA created, now rents 
NVIDIA, powers servers from 

299
00:14:43,920 --> 00:14:47,440
within AWS data centers, and 
then, promising greater 

300
00:14:47,440 --> 00:14:50,800
computing capability, leases 
them back to Nvidia's customers.

301
00:14:51,240 --> 00:14:55,000
At first, AWS was hesitant to 
allow NVIDIA to set up a 

302
00:14:55,000 --> 00:14:57,280
competing shop right under its 
nose. 

303
00:14:57,440 --> 00:15:00,600
But once other rival companies 
agreed to the terms of DGX 

304
00:15:00,600 --> 00:15:03,160
Cloud, AWS had no choice but to 
relent. 

305
00:15:03,240 --> 00:15:06,040
Amazon just couldn't risk 
souring its relationship with 

306
00:15:06,040 --> 00:15:07,560
the supplier of its crucial 
chips. 

307
00:15:07,560 --> 00:15:10,920
So Nvidia's basically saying to 
Amazon, either you allow us to 

308
00:15:10,920 --> 00:15:14,360
set up this DGX cloud, right in 
your own server space, we can 

309
00:15:14,360 --> 00:15:17,760
set up this cloud business. 
Otherwise, we might not have 

310
00:15:17,760 --> 00:15:20,440
enough chips for you, we might 
not be doing business with you. 

311
00:15:20,640 --> 00:15:23,320
We might just start selling our 
chips to Microsoft instead, who 

312
00:15:23,320 --> 00:15:26,520
has agreed to do this. 
So they've kind of twisted the 

313
00:15:26,520 --> 00:15:30,520
wrist of Amazon, forcing Amazon 
to allow them to set up this DGX

314
00:15:30,520 --> 00:15:32,360
cloud. 
When contacted by Business 

315
00:15:32,360 --> 00:15:35,320
Insider, the spokesperson said 
that Amazon worked closely with 

316
00:15:35,320 --> 00:15:39,040
NVIDIA to develop features in 
the DGX cloud that offered 

317
00:15:39,040 --> 00:15:40,960
customers the best of both 
worlds. 

318
00:15:41,320 --> 00:15:45,000
So when Amazon's being contacted
and questioned about this, 

319
00:15:45,280 --> 00:15:46,720
they're saying this is no big 
deal. 

320
00:15:46,720 --> 00:15:47,920
We agreed to this. 
We weren't. 

321
00:15:48,040 --> 00:15:50,560
We weren't concerned about this.
We just want to serve our 

322
00:15:50,560 --> 00:15:52,720
customers. 
And in fact, we even helped 

323
00:15:52,720 --> 00:15:55,760
NVIDIA do this. 
So Amazon seems to be very 

324
00:15:55,760 --> 00:15:58,560
friendly with NVIDIA, and 
they're saying that they're not 

325
00:15:58,560 --> 00:16:00,560
being compelled to work with 
them. 

326
00:16:00,960 --> 00:16:02,600
Rather, they're just willingly 
doing it. 

327
00:16:02,720 --> 00:16:03,880
Now, of course, I don't believe 
that. 

328
00:16:03,880 --> 00:16:06,000
I think that Amazon is being 
compelled to work with them 

329
00:16:06,200 --> 00:16:09,160
because they are exclusively the
provider of the most important 

330
00:16:09,160 --> 00:16:11,640
chips in the world right now. 
They say, quote, we have a deep 

331
00:16:11,640 --> 00:16:14,520
collaboration with NVIDIA that 
goes back more than 13 years 

332
00:16:14,840 --> 00:16:17,920
when together we launched the 
world's first GPU cloud instance

333
00:16:17,920 --> 00:16:20,040
on AWS. 
And today we offer the widest 

334
00:16:20,040 --> 00:16:23,080
range of NVIDIA GPU solutions 
for our customers. 

335
00:16:23,240 --> 00:16:26,120
Through DGX Cloud. 
NVIDIA has creatively maneuvered

336
00:16:26,120 --> 00:16:29,320
itself into a position where its
own customers are helping it 

337
00:16:29,320 --> 00:16:32,120
compete with them. 
But CEO Jensen Huang's 

338
00:16:32,120 --> 00:16:35,400
aggressive strategy to maintain 
dominance doesn't stop there. 

339
00:16:35,800 --> 00:16:39,000
They also reported that NVIDIA 
is also requiring customers to 

340
00:16:39,000 --> 00:16:42,560
build out more space to house 
the GPU they buy and telling 

341
00:16:42,560 --> 00:16:46,240
them how to do it. 
So NVIDIA is, is like a, a wolf 

342
00:16:46,240 --> 00:16:49,520
in the hens house. 
They've come into Amazon's AWS 

343
00:16:49,720 --> 00:16:52,120
servers and now they're calling 
the shots. 

344
00:16:52,480 --> 00:16:54,880
They're saying, here's the new 
chips, Here's how you're going 

345
00:16:54,880 --> 00:16:56,480
to build your warehouse space 
for them. 

346
00:16:56,720 --> 00:16:59,440
Here's the requirements. 
They're they're like the the 

347
00:16:59,440 --> 00:17:02,680
supervisor telling how things 
should run within Amazon's 

348
00:17:02,680 --> 00:17:05,480
warehouses. 
Now Amazon, again, is trying to 

349
00:17:05,480 --> 00:17:07,599
paint this as a nice 
collaboration between the two 

350
00:17:07,599 --> 00:17:09,760
companies. 
But from the outside, a lot of 

351
00:17:09,760 --> 00:17:12,319
this looks like it's done by 
compulsion, by the fact that 

352
00:17:12,319 --> 00:17:16,240
NVIDIA right now has a monopoly 
over these chips and Amazon has 

353
00:17:16,240 --> 00:17:19,280
no choice but to either work 
with NVIDIA or disappoint their 

354
00:17:19,280 --> 00:17:21,520
customers. 
NVIDIA is giving Amazon an 

355
00:17:21,520 --> 00:17:24,520
ultimatum. 
NVIDIA will not ship GPUs unless

356
00:17:24,520 --> 00:17:27,400
the customer can certify that 
they have data center capacity 

357
00:17:27,680 --> 00:17:30,560
in which to place those GPUs. 
The outlet reported that the 

358
00:17:30,560 --> 00:17:33,200
Titan chip maker, in addition to
demanding that the clients 

359
00:17:33,200 --> 00:17:36,640
provide proof of their expanded 
data center capacity, was also 

360
00:17:36,640 --> 00:17:40,120
telling customers how to design 
the racks that hold the servers 

361
00:17:40,120 --> 00:17:42,080
and GPUs within those data 
centres. 

362
00:17:42,400 --> 00:17:44,640
And because the racks are 
specifically designed to fit 

363
00:17:44,640 --> 00:17:47,880
NVIDIA chips, it could make it 
difficult for customers to 

364
00:17:47,880 --> 00:17:50,080
switch to chips from competing 
companies. 

365
00:17:50,080 --> 00:17:52,080
One of the reasons that 
companies have a Moat is called 

366
00:17:52,080 --> 00:17:54,240
switching costs. 
The more difficult it is to 

367
00:17:54,240 --> 00:17:57,000
switch from one company's 
products to another, that's 

368
00:17:57,000 --> 00:18:00,320
called switching costs. 
NVIDIA is artificially creating 

369
00:18:00,320 --> 00:18:03,600
switching costs by designing 
specific server racks that only 

370
00:18:03,600 --> 00:18:06,600
work with their chips, and they 
make it so that these companies 

371
00:18:06,600 --> 00:18:09,840
using their chips have to build 
these specific server racks. 

372
00:18:09,920 --> 00:18:13,040
So they're forcing these 
customers like AWS and Meta and 

373
00:18:13,040 --> 00:18:17,280
Google to actually expense and 
build out these switching costs.

374
00:18:17,440 --> 00:18:20,240
Now, for now, NVIDIA and its 
clients such as Amazon have 

375
00:18:20,240 --> 00:18:22,680
agreed to this somewhat 
symbiotic relationship. 

376
00:18:22,960 --> 00:18:25,520
But that hasn't stopped 
competition from brewing on both

377
00:18:25,520 --> 00:18:27,760
sides. 
While NVIDIA has expanded into 

378
00:18:27,760 --> 00:18:31,480
cloud services, AWS is also 
developing its own AI chips 

379
00:18:31,760 --> 00:18:35,320
named Tranium and Inferentia, 
which aim to compete with 

380
00:18:35,320 --> 00:18:37,320
Nvidia's. 
So they're trying to paint this 

381
00:18:37,320 --> 00:18:40,560
as this friendly partnership, 
this symbiotic relationship, 

382
00:18:40,880 --> 00:18:44,600
while Amazon is being taken 
advantage of by NVIDIA, and 

383
00:18:44,600 --> 00:18:46,960
Amazon and other companies like 
them are trying to do what they 

384
00:18:46,960 --> 00:18:49,320
can to become less reliant on 
NVIDIA. 

385
00:18:49,640 --> 00:18:52,600
But the task of replacing what 
NVIDIA has accomplished so far 

386
00:18:52,840 --> 00:18:55,800
is proving very difficult. 
Though its current strategy is 

387
00:18:55,800 --> 00:18:58,400
clever enough to propel NVIDIA 
to become the world's most 

388
00:18:58,400 --> 00:19:01,440
valuable company, the company's 
quest for industrial dominance 

389
00:19:01,440 --> 00:19:04,360
could come back to buy it. 
Political reported earlier that 

390
00:19:04,360 --> 00:19:06,960
this month the Department of 
Justice was looking to launch an

391
00:19:06,960 --> 00:19:09,840
investigation into potential 
antitrust violations. 

392
00:19:09,920 --> 00:19:12,720
The experts now say that the 
Department of Justice probe into

393
00:19:12,720 --> 00:19:16,080
NVIDIA is further evidence of 
Nvidia's dominance overall. 

394
00:19:16,080 --> 00:19:19,200
With a dominant hardware company
like NVIDIA, one that's in as 

395
00:19:19,200 --> 00:19:22,200
powerful of a place it is, the 
question for investors is 

396
00:19:22,200 --> 00:19:25,040
whether or not they can 
successfully make the leap from 

397
00:19:25,040 --> 00:19:28,120
hardware to software. 
Nvidia's success has been 

398
00:19:28,120 --> 00:19:29,640
stunning. 
It's been dramatic. 

399
00:19:29,840 --> 00:19:32,920
It's really been incredible to 
see, but it is inevitable. 

400
00:19:33,000 --> 00:19:35,560
Hardware demand will fall after 
a time. 

401
00:19:35,560 --> 00:19:37,800
NVIDIA will not be able to 
sustain the incredible demand 

402
00:19:37,800 --> 00:19:41,160
and growth they've had over the 
past year with hardware alone. 

403
00:19:41,440 --> 00:19:44,880
We've seen the story before many
times of hardware companies that

404
00:19:44,880 --> 00:19:46,720
haven't transitioned to 
software. 

405
00:19:47,000 --> 00:19:50,040
The companies like Cisco, the 
companies like Intel, the ones 

406
00:19:50,040 --> 00:19:53,040
that are successful are the ones
that start as hardware companies

407
00:19:53,320 --> 00:19:56,760
and bridge the gap to software 
becoming a hybrid model. 

408
00:19:56,760 --> 00:19:59,120
Companies like Apple have 
successfully done this. 

409
00:19:59,480 --> 00:20:02,280
Right now, I can't answer that 
question for you, but it's one 

410
00:20:02,280 --> 00:20:04,840
to consider. 
Now moving on, let's get to some

411
00:20:04,840 --> 00:20:07,880
other news stories. 
Here we have this this in depth 

412
00:20:07,920 --> 00:20:11,480
look at the life of social media
companies and it's kind of a 

413
00:20:11,480 --> 00:20:13,440
tragic story. 
It's a tragic story because it 

414
00:20:13,440 --> 00:20:17,080
shows that social media 
influencers aren't getting rich.

415
00:20:17,640 --> 00:20:20,440
If I know what's on people's 
minds, what what people are 

416
00:20:20,440 --> 00:20:23,120
really concerned about right 
now, what all of you are really 

417
00:20:23,120 --> 00:20:26,360
worrying about when you get up 
in the morning is whether or not

418
00:20:26,600 --> 00:20:29,200
social media influencers are 
getting rich. 

419
00:20:29,560 --> 00:20:33,600
And I know, I know it makes you 
all very sad to hear that, that 

420
00:20:33,600 --> 00:20:36,640
Fortnite influencers and 
Youtubers aren't getting rich 

421
00:20:36,640 --> 00:20:38,440
right now. 
I know that's disheartening to a

422
00:20:38,440 --> 00:20:40,000
lot of you. 
I know that's your primary 

423
00:20:40,000 --> 00:20:42,160
concern right now. 
Now let's go ahead and jump into

424
00:20:42,160 --> 00:20:45,320
this and just take a look at the
struggles of these social media 

425
00:20:45,320 --> 00:20:48,320
influencers. 
Many people dream of becoming a 

426
00:20:48,320 --> 00:20:52,520
social media star like a 
Youtubers Mr. Beast or Tik Tok's

427
00:20:52,520 --> 00:20:55,640
Charlie de Emilio. 
I don't know who that is, but 

428
00:20:55,640 --> 00:20:58,400
for most who pursue careers as 
content creators, just making 

429
00:20:58,400 --> 00:21:02,640
ends meet is a lofty goal. 
Clint Brantley has been a full 

430
00:21:02,640 --> 00:21:05,080
time creator for three years, 
posting videos on TikTok, 

431
00:21:05,080 --> 00:21:07,480
YouTube, and Twitch where he 
comments on news and trends 

432
00:21:07,480 --> 00:21:09,720
related to the online game 
Fortnite. 

433
00:21:10,120 --> 00:21:12,360
So he is a Fortnite content 
creator. 

434
00:21:12,480 --> 00:21:15,320
Despite having over 400,000 
followers and post the average 

435
00:21:15,320 --> 00:21:18,760
100,000 views, his income last 
year was less than the median 

436
00:21:18,760 --> 00:21:22,800
annual pay full time US workers 
of $58,084. 

437
00:21:23,360 --> 00:21:26,360
So he's not making a lot of 
money working full time as a 

438
00:21:26,360 --> 00:21:28,200
Fortnite influencer. 
Now. 

439
00:21:28,200 --> 00:21:30,680
Clint was profiled on the Wall 
Street Journal as we saw his 

440
00:21:30,680 --> 00:21:33,640
struggles of making a decent 
amount of money as a Fortnite 

441
00:21:33,640 --> 00:21:37,440
influencer and he was also 
brought on to CNBC to further to

442
00:21:37,440 --> 00:21:40,000
further share the struggles, the
struggles that everyone is 

443
00:21:40,000 --> 00:21:43,480
concerned about of influencers 
not making a lot of money. 

444
00:21:43,480 --> 00:21:45,440
Let's go ahead and take a look 
at his perspective here. 

445
00:21:45,640 --> 00:21:49,120
Flashy lifestyles online. 
The cold reality is that it's 

446
00:21:49,400 --> 00:21:53,480
being a full time social media 
influencer is hard and maybe not

447
00:21:53,480 --> 00:21:55,800
all is cracked up. 
That's right folks, this, this 

448
00:21:55,800 --> 00:22:00,040
is hard giving your opinions 
online like like you, you try to

449
00:22:00,040 --> 00:22:03,880
give your opinions and give a a 
takes on things or you try to 

450
00:22:03,880 --> 00:22:08,200
play video games on online and 
have people watch you playing 

451
00:22:08,200 --> 00:22:10,880
video games. 
It's easier said than done. 

452
00:22:11,040 --> 00:22:12,840
This is a this is a struggling 
life. 

453
00:22:13,320 --> 00:22:16,440
You can't even make a lot. 
You can't even get rich anymore 

454
00:22:16,440 --> 00:22:19,040
playing video games. 
What is the world coming to? 

455
00:22:19,880 --> 00:22:24,480
Up to be last year, only 13% of 
no doubt millions of content 

456
00:22:24,480 --> 00:22:27,320
creators made more than $100,000
from their work. 

457
00:22:27,520 --> 00:22:31,560
Nearly half made less than 
$15,000. 

458
00:22:31,920 --> 00:22:33,840
Not exactly what you're online, 
is it? 

459
00:22:34,400 --> 00:22:35,680
For more, let's talk about it 
with some. 

460
00:22:36,560 --> 00:22:39,040
We need to have like a a union 
of some kind. 

461
00:22:39,120 --> 00:22:42,640
We need to complain to Twitch 
and Google to pay us more. 

462
00:22:43,320 --> 00:22:46,040
Only 13% are making over 100,000
a year. 

463
00:22:46,040 --> 00:22:49,240
It's just tragic to see. 
But he actually does this at his

464
00:22:49,240 --> 00:22:51,000
full time. 
Creator Clint Brantley, he is 

465
00:22:51,000 --> 00:22:53,840
one of the leading Fortnite 
streamers on TikTok and other 

466
00:22:53,840 --> 00:22:55,920
platforms was featured in the 
Wall Street Journal. 

467
00:22:55,920 --> 00:22:57,760
Clint, thanks for taking some 
time for us. 

468
00:22:57,920 --> 00:23:01,880
How hard is it to make a living 
as an influencer? 

469
00:23:02,560 --> 00:23:04,960
This has been, Brian, probably 
one of the most challenging 

470
00:23:04,960 --> 00:23:07,760
things I've ever done with my 
life, but it's also one of the 

471
00:23:07,760 --> 00:23:10,760
most rewarding. 
There are a lot of things that 

472
00:23:10,760 --> 00:23:13,600
you don't. 
I just wanna to stop it there. 

473
00:23:14,360 --> 00:23:17,640
Clint lives a life where the 
most challenging thing he's done

474
00:23:18,360 --> 00:23:20,960
is making money streaming video 
games and and putting out 

475
00:23:20,960 --> 00:23:22,000
content. 
That's one of the most 

476
00:23:22,000 --> 00:23:25,360
challenging things that that's 
probably evidence of a pretty 

477
00:23:25,360 --> 00:23:27,960
good life. 
If your biggest challenge is is 

478
00:23:28,560 --> 00:23:30,920
streaming video games and making
money, I think you have it. 

479
00:23:31,040 --> 00:23:32,200
You think you have it pretty 
good. 

480
00:23:32,280 --> 00:23:35,400
Don't understand until you 
actually get into the space, 

481
00:23:35,400 --> 00:23:38,680
there are a lot of things that 
you have to learn and adapt to. 

482
00:23:38,960 --> 00:23:41,600
You have to be a social media 
manager, You have to be able to 

483
00:23:41,600 --> 00:23:44,720
adapt the trends regularly and 
you have to be entertaining to 

484
00:23:44,720 --> 00:23:46,000
people. 
And you also have to answer the 

485
00:23:46,000 --> 00:23:47,480
question, why should anybody 
watch me? 

486
00:23:47,480 --> 00:23:49,960
So there's a lot of things you 
kind of just have to learn as 

487
00:23:49,960 --> 00:23:52,040
you go, but it's it's a very 
difficult thing to do. 

488
00:23:52,080 --> 00:23:55,320
And I saw your setup actually, I
think they call it a rig in I'm 

489
00:23:55,320 --> 00:23:57,560
old, so don't at me in the Wall 
Street Journal. 

490
00:23:57,560 --> 00:23:59,760
You also got to be kind of like 
ATV professional way too. 

491
00:23:59,760 --> 00:24:02,840
So it's how do you primarily 
make money partnerships. 

492
00:24:03,600 --> 00:24:06,120
There is a lot of different ways
in which you can make money. 

493
00:24:07,080 --> 00:24:10,160
Brand deals, partnerships are 
are one way, ad revenue, of 

494
00:24:10,160 --> 00:24:11,880
course, through different social
media platforms. 

495
00:24:12,160 --> 00:24:15,280
The biggest thing about being a 
content creator is the more ways

496
00:24:15,280 --> 00:24:18,280
you diversify yourself, right? 
Just like if you're investing in

497
00:24:18,520 --> 00:24:21,680
different assets, right, stocks 
or whatever, you want to do the 

498
00:24:21,680 --> 00:24:22,840
same thing with content 
creation. 

499
00:24:22,840 --> 00:24:24,480
You, you have to divert you're 
your biggest assets. 

500
00:24:24,480 --> 00:24:27,200
You have to diversify yourself. 
YouTube is an income stream, 

501
00:24:27,400 --> 00:24:28,880
TikTok could be an income 
stream. 

502
00:24:29,000 --> 00:24:30,760
Twitch can be an income stream. 
It just kind of depends on the 

503
00:24:30,760 --> 00:24:32,600
kind of content that you make 
and what your goals are. 

504
00:24:32,680 --> 00:24:35,320
So there you have it from Clint.
It's a struggling year for many 

505
00:24:35,320 --> 00:24:37,720
people that are playing video 
games online and being paid for 

506
00:24:37,720 --> 00:24:39,320
it. 
It's been a real challenge for 

507
00:24:39,320 --> 00:24:41,360
them. 
And I know, again, I know all of

508
00:24:41,360 --> 00:24:44,520
you are very concerned. 
It's the top of your mind of, of

509
00:24:44,520 --> 00:24:47,960
what's going on with social 
media Fortnite influencers. 

510
00:24:48,320 --> 00:24:51,320
That is a segment of America 
that I think everybody just 

511
00:24:51,320 --> 00:24:52,560
feels a little bit of concern 
about. 

512
00:24:52,560 --> 00:24:54,960
We're all, we're all wondering 
what's going to happen to them. 

513
00:24:55,480 --> 00:24:57,400
So I don't want to downplay 
these concerns. 

514
00:24:57,400 --> 00:24:59,080
I don't want to sound 
insensitive. 

515
00:24:59,560 --> 00:25:03,200
And I know that this is a bit of
a, a, a contradiction. 

516
00:25:03,200 --> 00:25:06,840
I, I know the, the relationship 
pairs me being a, a social media

517
00:25:06,840 --> 00:25:10,800
influencer myself, but I think 
normal jobs are OK too. 

518
00:25:10,960 --> 00:25:14,600
I think maybe if the social 
media influencer thing isn't 

519
00:25:14,600 --> 00:25:18,000
working out, consider just 
getting a job, a job where you 

520
00:25:18,000 --> 00:25:21,320
go in to work, you work and then
you come home and you get a 

521
00:25:21,320 --> 00:25:23,120
paycheck. 
That's what most people do. 

522
00:25:23,280 --> 00:25:26,320
I I think there's always that 
option if the social media thing

523
00:25:26,320 --> 00:25:28,280
isn't working out. 
After all, there's nothing wrong

524
00:25:28,280 --> 00:25:31,200
with working a normal job. 
Now Next up, we have a story 

525
00:25:31,200 --> 00:25:32,920
here with a provocative 
headline. 

526
00:25:33,000 --> 00:25:36,560
Is Netflix taking on Disneyland?
Not just Disney and their 

527
00:25:36,560 --> 00:25:39,640
streaming and their content, but
Disneyland parks. 

528
00:25:39,880 --> 00:25:42,440
Rather than planning a family 
trip to Disneyland next year, 

529
00:25:42,440 --> 00:25:45,720
your family might be planning an
adventure to Netflix House 

530
00:25:45,720 --> 00:25:47,520
instead. 
Interesting name for it. 

531
00:25:47,520 --> 00:25:49,800
I guess they really couldn't go 
with Netflix Land. 

532
00:25:49,800 --> 00:25:52,400
I think that'd be a bit too on 
the nose, but Netflix House 

533
00:25:52,400 --> 00:25:54,120
sounds all right. 
I think it's I think it's a 

534
00:25:54,120 --> 00:25:56,480
decent name. 
Netflix has announced plans to 

535
00:25:56,480 --> 00:26:00,240
launch two gigantic in person 
venues in 2025. 

536
00:26:00,800 --> 00:26:03,640
The two spaces will take over 
former department store 

537
00:26:03,640 --> 00:26:06,920
locations at two malls. 
Unlike Disneyland, there won't 

538
00:26:06,920 --> 00:26:10,200
be any rides in the Netflix 
House, but there will be an 

539
00:26:10,200 --> 00:26:12,440
immersive show, themed 
experiences and shopping 

540
00:26:12,440 --> 00:26:14,240
opportunities. 
So right there, we know they're 

541
00:26:14,240 --> 00:26:17,160
doing things differently. 
You go to Disneyland to ride 

542
00:26:17,160 --> 00:26:19,000
rides. 
That's what Disneyland is. 

543
00:26:19,000 --> 00:26:21,560
It's all just rides. 
There's some food places, of 

544
00:26:21,560 --> 00:26:24,280
course, there's shops and 
merchandise, but the majority of

545
00:26:24,280 --> 00:26:27,320
Disneyland is rides. 
So is this taking over 

546
00:26:27,320 --> 00:26:29,360
Disneyland? 
No, this isn't like a direct 

547
00:26:29,360 --> 00:26:32,600
competitor to Disneyland, but I 
do think there's some overlap 

548
00:26:32,600 --> 00:26:34,600
here. 
An analytics firm notes that 

549
00:26:34,680 --> 00:26:37,960
malls are increasingly looking 
to bring entertainment zones and

550
00:26:37,960 --> 00:26:40,760
pop up shops to increase the 
number of people who visit. 

551
00:26:41,040 --> 00:26:44,680
Malls need more anchor tenants. 
Anchor tenants are tenants that 

552
00:26:44,680 --> 00:26:48,320
bring people as a destination to
the mall because of course, less

553
00:26:48,320 --> 00:26:51,080
people are visiting malls. 
Similar to how the Disney parks 

554
00:26:51,080 --> 00:26:54,080
focus on the studio's iconic 
titles, both locations will 

555
00:26:54,080 --> 00:26:56,600
extend to over 100,000 square 
feet and will include 

556
00:26:56,840 --> 00:26:59,680
restaurants as well as stores 
and activities tied to some of 

557
00:26:59,680 --> 00:27:02,640
Netflix's biggest properties, 
such as Stranger Things and 

558
00:27:02,640 --> 00:27:05,000
Bridgerton. 
Outside each location will be 

559
00:27:05,000 --> 00:27:08,400
eye popping sculptures and mural
mashups of characters from 

560
00:27:08,400 --> 00:27:12,240
popular Netflix titles. 
This seems to me a bit like it's

561
00:27:12,240 --> 00:27:15,720
going to be, you know, if you 
went to like a Comic Con 

562
00:27:15,840 --> 00:27:18,480
convention. 
There's just tons of different 

563
00:27:18,480 --> 00:27:21,320
things related to the 
characters, to the stories. 

564
00:27:21,440 --> 00:27:24,120
Netflix will likely create 
Netflix House as an attempt to 

565
00:27:24,120 --> 00:27:27,600
bolster their IP to integrate 
things like Stranger Things and 

566
00:27:27,600 --> 00:27:30,320
Bridgerton, increasing the value
of their IP. 

567
00:27:30,520 --> 00:27:33,200
I imagine they'll do this with 
other titles like Squid Game and

568
00:27:33,200 --> 00:27:36,480
any other popular series. 
At Netflix House, you can enjoy 

569
00:27:36,480 --> 00:27:40,120
regularly updated immersive 
experiences, indulge in retail 

570
00:27:40,120 --> 00:27:42,800
therapy, and get a taste, 
literally, of your favorite 

571
00:27:42,800 --> 00:27:46,400
Netflix series and films through
unique food and drink offerings.

572
00:27:46,520 --> 00:27:49,600
The house will build off of the 
successful pop up events Netflix

573
00:27:49,600 --> 00:27:52,120
has held across the country over
the past few years. 

574
00:27:52,400 --> 00:27:55,760
We've launched more than 50 
experiences in 25 cities and 

575
00:27:55,760 --> 00:27:58,560
Netflix House represents the 
next generation of our 

576
00:27:58,560 --> 00:28:01,480
distinctive offerings. 
Now as a customer, I think this 

577
00:28:01,480 --> 00:28:04,320
is a welcomed addition. 
Disney for far too long has been

578
00:28:04,320 --> 00:28:07,760
the only real media company that
has successfully tied the parks 

579
00:28:07,760 --> 00:28:10,640
experience to their content. 
You can say that Universal has 

580
00:28:10,640 --> 00:28:12,280
done that as well with their 
major parks. 

581
00:28:12,720 --> 00:28:14,760
Those are basically your only 
two options. 

582
00:28:14,760 --> 00:28:16,760
There's not many other companies
that have successfully done 

583
00:28:16,760 --> 00:28:18,680
this. 
And if Netflix is able to pull 

584
00:28:18,680 --> 00:28:22,120
this off and create Netflix 
House, this fun immersive 

585
00:28:22,120 --> 00:28:24,640
experience you can go to, and 
it's a bit cheaper than 

586
00:28:24,640 --> 00:28:27,160
travelling to Disneyland, I 
think that's a welcome 

587
00:28:27,160 --> 00:28:30,120
experience. 
If HBO does this as well and 

588
00:28:30,120 --> 00:28:33,560
it's more of an HBO themed 
immersive experience, I think 

589
00:28:33,560 --> 00:28:36,080
that's better as well. 
So I like that Netflix is 

590
00:28:36,080 --> 00:28:38,840
pushing the boundaries, trying 
new things, and I also believe 

591
00:28:38,840 --> 00:28:40,920
that this has relatively low 
downside. 

592
00:28:40,920 --> 00:28:43,640
I can't imagine this being too 
heavy of a CapEx investment. 

593
00:28:44,000 --> 00:28:47,440
So I think this has a lot of 
upside by bolstering their IP 

594
00:28:47,440 --> 00:28:49,560
and content and minimal 
downside. 

595
00:28:49,560 --> 00:28:51,560
I don't believe that Disney 
investors have any reason to be 

596
00:28:51,560 --> 00:28:53,360
concerned about this. 
It's certainly not going to 

597
00:28:53,360 --> 00:28:56,960
replace Disneyland parks, but as
a Netflix investor, I feel good 

598
00:28:56,960 --> 00:28:58,800
about this. 
Now, finally, we get to the news

599
00:28:58,800 --> 00:29:01,960
that Apple's AI push so far has 
been well received. 

600
00:29:01,960 --> 00:29:04,760
The stock is up around 20%. 
It's reached all new highs. 

601
00:29:05,040 --> 00:29:07,560
Apple's demonstration of their 
integration of Apple 

602
00:29:07,560 --> 00:29:10,840
Intelligence in their hand off 
to Chachi BT was something that 

603
00:29:10,840 --> 00:29:13,120
investors really liked, 
especially when they could think

604
00:29:13,120 --> 00:29:16,040
about it for a couple of days. 
The stock continued to rise as 

605
00:29:16,040 --> 00:29:18,880
people became more convinced 
that Apple's AI strategy was 

606
00:29:18,880 --> 00:29:20,720
going to work. 
Now, all of that's great for 

607
00:29:20,720 --> 00:29:23,480
Western countries, but with 
China, they have different rules

608
00:29:23,480 --> 00:29:26,400
there and Apple cannot connect 
to Chachi BT like they can in 

609
00:29:26,400 --> 00:29:28,520
the West. 
And that is prompting Apple to 

610
00:29:28,520 --> 00:29:30,960
look for a Chinese partner to 
help offer its Apple 

611
00:29:30,960 --> 00:29:33,680
Intelligence services, said 
people in the industry. 

612
00:29:33,680 --> 00:29:35,440
So far, no deal has been 
announced. 

613
00:29:35,440 --> 00:29:38,560
With the next iPhone model 
released just months away in 

614
00:29:38,560 --> 00:29:40,720
China, Apple is falling behind 
local rivals. 

615
00:29:41,040 --> 00:29:43,840
They've already incorporated AI 
functions into their phones. 

616
00:29:44,160 --> 00:29:47,480
The iPhone dropped to 3rd place 
by handset market share among 

617
00:29:47,480 --> 00:29:50,760
smartphone brands in China in 
the first quarter and this year 

618
00:29:50,760 --> 00:29:52,760
behind two local brands, 
according to Counterpoint 

619
00:29:52,760 --> 00:29:55,120
Research. 
So Apple's losing market share 

620
00:29:55,120 --> 00:29:58,960
in China as other phones have 
already integrated AI into their

621
00:29:58,960 --> 00:30:00,920
phones. 
And Apple, like they usually 

622
00:30:00,920 --> 00:30:03,320
are, is a little bit behind. 
In China, things run 

623
00:30:03,320 --> 00:30:05,120
differently. 
Companies must seek Beijing's 

624
00:30:05,120 --> 00:30:08,400
approval before introducing AI 
chat bots and large language 

625
00:30:08,400 --> 00:30:10,600
models. 
So Apple's in a situation where 

626
00:30:10,600 --> 00:30:14,320
in the West, it seems like their
AI strategy is full steam ahead,

627
00:30:14,560 --> 00:30:16,440
but in China it's being held 
back. 

628
00:30:16,440 --> 00:30:18,400
It's being held back because 
they can't partner with the same

629
00:30:18,400 --> 00:30:20,400
partners. 
They have to go with a Chinese 

630
00:30:20,400 --> 00:30:23,240
firm for AI and they have to get
specific approvals before 

631
00:30:23,240 --> 00:30:25,960
releasing an LLM. 
Now ultimately, I can't see this

632
00:30:25,960 --> 00:30:28,560
being a big deal for Apple or 
holding them back in China. 

633
00:30:28,840 --> 00:30:31,440
They eventually will be able to 
find Chinese partners that will 

634
00:30:31,560 --> 00:30:33,200
partner with their artificial 
intelligence. 

635
00:30:33,480 --> 00:30:36,200
They can integrate the handoff 
default position to those 

636
00:30:36,200 --> 00:30:39,480
companies instead of open AI, 
and Apple will be able to 

637
00:30:39,480 --> 00:30:42,120
function the same way mirroring 
in the West that they do in 

638
00:30:42,120 --> 00:30:44,040
China, just with different 
partners. 

639
00:30:44,280 --> 00:30:46,320
But overall, I don't see this as
a major concern. 

640
00:30:46,320 --> 00:30:48,080
Now, that's going to be it for 
this episode. 

641
00:30:48,080 --> 00:30:49,840
If you want to see additional 
content, you can check out the 

642
00:30:49,840 --> 00:30:51,560
Patreon. 
Other than that, I'll see you in

643
00:30:51,560 --> 00:30:52,120
the next one.
