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Your mind has been conditioned 
to search for cheap stocks in 

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expensive, stocks stocks that 
are called undervalue. 

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And this word undervalued has 
been used for so long and 

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investing that is basically 
synonymous with investing. 

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The goal of investing is to 
Simply scan through companies 

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and figure out which ones are 
the most undervalued, which ones

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are selling cheapest. 
This has been the often quoted 

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strategy of Warren Buffett. 
Buffett is quoted saying, price 

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is what you pay value is what 
you get and in terms of 

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valuation when we're looking at.
Individual companies, there's no

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easier way to assign whether or 
not a company is undervalued or 

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overvalued then by the PE Ratio 
the price of the company 

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compared to its forward 
earnings. 

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This is a price to earnings 
multiple of the company and too 

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many investors whether or not a 
company's overvalued or 

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undervalued relies heavily on 
this PE ratio the bright line, 

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typically being a 20 PE 
companies, like apple that are 

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above a 20 PE, well, they can be
looked at as overvalued 

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companies like Intel with a 
lower than Any PE currently 

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sitting at 14? 
This company is undervalued a 

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company. 
Like, Microsoft, 28 PE 

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overvalued a company. 
Like Paramount, Global a 94 PE 

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undervalued. 
Now, this may seem like an over 

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simplification, but this is how 
a lot of value investors are 

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doing analysis today. 
And why wouldn't they buying 

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cheap companies companies with a
low price to earnings? 

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Ratios is what responsible 
investors do? 

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It's what intelligent investors 
do? 

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It gives you a feeling of 
superiority you're buying 

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inexpensive? 
These value stocks you're not 

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like one of those hype investors
riding into the high, multiple 

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companies, you're responsible 
investors, putting your money to

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work at the best value possible.
Well, that all sounds great, but

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there's one big problem to this 
thought process and it's this 

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guy right here, his name is 
Terry Smith. 

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One of the things that some 
value fund managers say is the 

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way their their help to make 
returns for you as by buying 

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significantly cheaper stocks and
waiting for that re-rating. 

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Is there a risk then with your 
strategy that you're paying over

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the odds at these? 
So expensive, the strategy that 

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this interviewer just described 
is exactly what I'm outlining 

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here. 
Value investors looking to buy 

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cheap stocks and waiting for 
them to be re-rated at a higher 

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multiple. 
This is the traditional 

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definition of value investing 
buying cheap companies and 

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waiting for them to re-rate. 
And this is Terry Smith's 

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response to this. 
Yeah, you're right. 

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That's how some value for 
managers seek to do it. 

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I have to say, looking at the 
average results that you just re

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not very many of them seem to 
manage to achieve our 

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performance with that. 
Now, that's a little bit of a 

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burn right there. 
Terry, you don't have to go that

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hard on the entire industry. 
But what he says is true, the 

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so-called value investors in the
investment industry. 

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In most cases do not generate 
Alpha, they don't beat the 

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market over any consistent 
basis. 

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They have high volatility and 
they charge expense ratios. 

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On top of that that don't 
justify their performance 

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overall value. 
Investing in the professional 

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industry has been an absolute 
joke. 

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Most investors have not 
performed better than the index.

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And Terry Smith stands alone in 
this category, he is one of the 

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very few that has consistently 
outperform the index across 

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multiple benchmarks. 
Terry, Smith's Equity Fund 

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called Fun Smith has had Stellar
performance even at its large 

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size of now. 
Twenty nine billion dollars 

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approximately and assets under 
management is continue to 

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outperform its Benchmark, 
indexes its outperform, the 

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equity markets, the UK bonds and
of course cash and it's done it 

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by a huge amount. 
It's had 16 percent annualized 

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Earns since Inception compared 
to the equity Market, which is a

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total stock market's 11.8 
percent return, to give you an 

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idea of how much that means over
this time. 

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Period fun Smith, has total 
returns. 

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Since Inception of four hundred 
and ninety. 

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One point nine percent, the 
equity markets, the comparable 

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Benchmark has returned. 269 
point, seven percent. 

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The out performance has been 
nearly double over this time 

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period and then even more 
impressive with that 

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outperformance is he hasn't 
accomplished it by taking on 

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Excessive risk, concentrated 
positions and results that are 

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unlikely to repeat. 
He's done it by consistent 

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investing in high quality 
companies, he's had very low 

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variance month-to-month 
performance. 

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You can look at it and there's 
not many draw Downs in as fund. 

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He has a better Sorrentino 
rating than the overall indices.

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Meaning that immeasurable risk. 
Terry Smith is outperforming, 

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while taking on less risk 
overall. 

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This performance has been 
accompanied by less draw Downs, 

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less volatility and less severe 
of bear markets. 

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Terry Smith isn't shy about 
What's led to this out 

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performance and what he believes
will lead to continued out 

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performance in the fullness of 
time, his strategy is simple, 

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avoid bad companies and invest 
in. 

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Good companies one of the 
problems of owning the bag 

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companies in life is while 
you're waiting for. 

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Those companies are sort of 
steel companies in the chemical 

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companies in the airline's of 
the banks of this world to have 

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an event, which is what people 
are really waiting for a change 

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of management, a take over the 
business cycle to turn up. 

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They basically destroy value 
just the same as it would just 

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Value for you. 
Personally, if you took in money

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at a cost of 10 percent and you 
invested at five bad companies 

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are companies that earn low 
Returns on their invested 

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Capital. 
Their companies that take money 

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in at 10% in the, invest it at 
5%, that destroys shareholder 

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wealth and Terry doesn't invest 
in those companies. 

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No matter how seemingly cheaper 
inexpensive, they are the invest

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in what he calls. 
Good companies companies we own 

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taking money out, cost of let's 
call it ten percent and that 

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makes 30%, you can rely on the 
fact that we may get the share 

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price right or wrong where we 
buy them but whilst Sitting 

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there in that portfolio, they 
consistently create value. 

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So that's what our screening 
process is about. 

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It's about looking for companies
that right across the business 

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and economic cycle have 
fundamentals that actually 

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create value by making a high 
return on Capital in cash. 

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This is a dramatic difference 
than the traditional way of 

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looking at Value. 
Investing traditionally value 

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investing has looked something 
like this. 

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You screen for companies that 
are on the surface cheap, we can

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take the example of Citigroup. 
This is a cheap stock, 

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fundamentally speaking. 
When you look at some of the 

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basic valuation metrics, We look
at an eight forward, P/E ratio, 

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that's a very low P/E ratio, 
half of what the S&P 500 is The 

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Price to Book value is 0.5. 
So on paper, this company looks 

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very cheap, maybe we could 
invest in this company and wait 

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for it to be rated by investors 
back to, it's appropriate. 

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Fair value of a let's say 12 
forward P/E ratio, or a One 

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Price to Book value. 
And as it gets re-rated, the 

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price goes up, we make money and
then we can search for the next 

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cheap stock to Make more money 
on. 

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That is a traditional definition
of value investing and that is 

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not what Carrie Smith does. 
Instead of investing in 

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companies that are cheap and may
become Fair valued Terry Smith 

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invest in companies that create 
value, they generate value every

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single year that they do 
business and whether or not 

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they're cheaper expensive. 
They have a high probability of 

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continuing to create a lot of 
value for shareholders have 

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fundamentals, that actually 
create value by making a high 

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return on Capital in cash 
companies that have fundamentals

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in creating High Returns on 
invested. 

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Capital in cash. 
Now luckily for us we can take a

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look at the specific Holdings 
that Terry Smith has in his 

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portfolio. 
Let's go ahead and look at the 

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very top one here, Microsoft 
with a 10 point 6, 1 percent 

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waiting this is by far the 
largest holding in his portfolio

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and it's almost a 4% waiting 
greater than the second place 

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one. 
So he has a lot of money 

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invested in Microsoft, Microsoft
trades that a 28 forward P/E 

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ratio. 
This looks like an expensive 

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company a28 pe1, lots of 
companies are selling for 50 18 

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and 17 and 18 40. 
He's Microsoft sitting here at a

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28 yet this is the biggest 
holding and fun Smith's 

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portfolio. 
Most investors believe that 

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Microsoft's expensive, Carrie 
Smith does not the next 

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companies one that's less known 
called ID, e XX Laboratories. 

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It's a Healthcare company. 
This one trades at an 

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astounding, 46 Ford, P/E ratio. 
Now, most of us would assume 

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that this company is overpriced 
because of the very high 

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multiple of price to earnings, 
but Terry Smith and fun Smith 

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May disagree. 
The company is at a six point 

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eight waiting. 
In their portfolio. 

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The next one after that is Estee
Lauder. 

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This is also at a very high 
waiting in their portfolio of 

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5.4%, Estee lauder's. 
A makeup company that owns a lot

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of Premium makeup brands but the
company currently trades at a 32

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PE ratio. 
So far, his top waited companies

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are all way more expensive on a 
price to earnings than the rest 

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of the market 2846. 32, these 
are high multiple companies, we 

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can continue on with this list, 
we have another health care 

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company s YK Okay, this one's 
finally a little bit more 

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reasonable. 
It's only out of 23 forward, P/E

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ratio, not quite as expensive, 
as the rest of the companies in 

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his portfolio. 
After that, we have a real Value

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stock here, Philip Morris. 
This one trades only at a 17 

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forward P/E ratio but then we 
get back to more expensive 

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companies. 
Right underneath. 

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Philip Morris is McCormick out 
of 5.3% waiting McCormick, is 

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that flavor company? 
It makes lots of spices and it 

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has flavor signs for different 
companies and this one is 

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another premium High, multiple 
valuation. 

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It trades at a Then forward. 
P/E ratio, we can continue on 

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looking at, basically all of his
top Holdings that compiled his 

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entire portfolio. 
The next one, after that at a 

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four point nine seven waiting is
into it into it trades at a 33 

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price to earnings multiple. 
This is another so-called 

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expensive company in Terry 
Smith's portfolio after that, we

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have Pepsi, everyone knows this 
company. 

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It's at a four point four, nine 
percent waiting Pepsi trades at 

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a 26, four turnings. 
These are all overvalued, every 

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single one of them, how Can 
Terry Smith, outperform the 

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market by investing in a basket 
of seemingly overvalued 

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companies? 
And after Pepsi the same Trend 

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continues, all of these 
companies create a high 

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multiples relative to the rest 
of the market leading many 

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investors to believe that these 
companies are overvalued. 

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Now this is the part that's 
confusing looking over his 

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portfolio. 
It appears that every single 

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00:09:49,300 --> 00:09:52,700
company is overvalued based on 
the price to earnings multiple, 

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00:09:52,700 --> 00:09:55,400
but then we look again at his 
historical performance and since

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00:09:55,400 --> 00:09:58,900
2011, he's dramatically out 
performed, all the major 

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00:09:58,900 --> 00:10:01,500
benchmarks. 
Nearly doubling the world market

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00:10:01,500 --> 00:10:04,500
index and even we slice up 
different timelines and zoom 

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00:10:04,500 --> 00:10:07,700
into different periods. 
For instance, from 2017, to 

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current day, fund Smith has 
continued to outperform The 

207
00:10:11,100 --> 00:10:15,000
Benchmark index. 
It hasn't had any type of Arc 

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00:10:15,000 --> 00:10:19,800
like, sell off any 70% drawdown.
Even in the most recent draw 

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down there, still outperforming 
the broader market indices even 

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when companies outside of their 
portfolio are doing particularly

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well, like oil companies, for 
example, And Smith is still 

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prevailing. 
If the purpose of a value 

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00:10:32,200 --> 00:10:35,200
investor is to determine the 
value of a company. 

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This is a perplexing problem. 
If we can't use Simple metrics, 

215
00:10:39,100 --> 00:10:42,400
like the PE Ratio to accurately 
determine the value of a 

216
00:10:42,408 --> 00:10:44,700
company, then what metrics can 
we use? 

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00:10:44,900 --> 00:10:46,800
When I started investing to 
begin with? 

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00:10:46,800 --> 00:10:50,200
I had many of the same simple 
views at a lot of new investors.

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Have the company has a low P/E 
ratio that company is cheap. 

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There is more value there. 
The company has a high P/E ratio

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that company's expense If it's 
overvalued but Terry Smith and 

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00:11:02,200 --> 00:11:04,600
other investors have called into
question this way of doing 

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00:11:04,600 --> 00:11:08,600
valuation, this simple metrics 
like this don't accurately lead 

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to the true value of a company 
and he offers a different method

225
00:11:12,900 --> 00:11:16,700
in determining the real value of
companies like Pepsi like Estee 

226
00:11:16,700 --> 00:11:19,700
Lauder or like Microsoft. 
So with how quote-unquote 

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expensive all these companies 
are that Terry Smith owns in his

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00:11:22,900 --> 00:11:25,000
portfolio. 
You can imagine how he's 

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00:11:25,000 --> 00:11:29,700
constantly bombarded with 
concerns and questions about. 

230
00:11:29,800 --> 00:11:32,100
None of these companies 
investors are looking at these 

231
00:11:32,100 --> 00:11:35,000
companies and saying, Terry, 
these companies seem very 

232
00:11:35,000 --> 00:11:37,500
expensive, compared to the 
Alternatives in the rest of the 

233
00:11:37,500 --> 00:11:39,200
market. 
Aren't you concerned about 

234
00:11:39,200 --> 00:11:42,200
valuation? 
Well, yes, Terry Smith is don't 

235
00:11:42,200 --> 00:11:44,400
over Pi. 
Second leg of our strategy. 

236
00:11:44,800 --> 00:11:47,800
This is probably the most Vex 
part of our strategy over the 

237
00:11:47,800 --> 00:11:48,900
years. 
People always worried about 

238
00:11:48,900 --> 00:11:51,200
whether we are overpaying, we 
were about whether overpaying. 

239
00:11:51,400 --> 00:11:53,900
You see last year, we finished 
the year with a free cash flow 

240
00:11:53,900 --> 00:11:57,100
yield of to point subset. 
So take the free cash flow that 

241
00:11:57,100 --> 00:11:59,100
our companies have generated 
after paying for everything 

242
00:11:59,100 --> 00:12:01,600
except that. 
Then which is a distribution 

243
00:12:01,600 --> 00:12:05,200
from the cash flow that we own 
and you'll see that it was two 

244
00:12:05,200 --> 00:12:08,200
point seven percent when that is
divided by their market value. 

245
00:12:08,700 --> 00:12:10,000
How does that compare with the 
index? 

246
00:12:10,000 --> 00:12:12,900
While you can see their 5.4% for
the ftse? 

247
00:12:12,900 --> 00:12:15,800
The companies we own are about 
twice as highly rated at half 

248
00:12:15,800 --> 00:12:18,000
the yield of the ftse. 
There's something that Terry 

249
00:12:18,000 --> 00:12:20,400
Smith does interesting there. 
That I don't see a lot of 

250
00:12:20,400 --> 00:12:22,600
investors doing. 
You looks at the Historical free

251
00:12:22,600 --> 00:12:25,600
cash flow, yield of his fund 
compared to the rest of the 

252
00:12:25,608 --> 00:12:27,300
market. 
And this is something that we 

253
00:12:27,300 --> 00:12:29,600
have in qualtrics. 
The free cash flow yield like 

254
00:12:29,700 --> 00:12:34,200
You described is basically the 
trailing 12-month yield of the 

255
00:12:34,200 --> 00:12:37,400
free cash flow of the company. 
So it gives you a multiple or a 

256
00:12:37,400 --> 00:12:38,900
reference of how much free cash 
flow. 

257
00:12:38,900 --> 00:12:41,600
Your company's generating based 
on its last 12 months. 

258
00:12:41,600 --> 00:12:45,500
Now, fun Smith's Equity Fund has
a free cash flow yield of 2.7% 

259
00:12:45,700 --> 00:12:48,600
which compared to the ftse 100 
on financials. 

260
00:12:48,900 --> 00:12:52,500
It's roughly half as much. 
Another way of stating that is 

261
00:12:52,500 --> 00:12:55,800
his companies are trading at 
roughly double the free cash 

262
00:12:55,800 --> 00:12:58,100
flow multiple as the rest of the
market. 

263
00:12:58,100 --> 00:13:00,800
But the verbiage that Terry 
Smith This here, the actual 

264
00:13:00,800 --> 00:13:03,300
words he uses are not cheap 
inexpensive. 

265
00:13:03,300 --> 00:13:06,500
In this case uses highly rated 
and lowly rated. 

266
00:13:06,600 --> 00:13:10,100
Notice how he calls his fund 
more highly rated, how does that

267
00:13:10,100 --> 00:13:13,300
compare with the index? 
While you can see their 5.4% for

268
00:13:13,300 --> 00:13:15,000
the ftse? 
The companies we own are about 

269
00:13:15,000 --> 00:13:17,900
twice as highly rated at half 
the yield of the ftse. 

270
00:13:18,000 --> 00:13:20,900
He says they're about twice as 
highly rated as a words he uses 

271
00:13:21,100 --> 00:13:23,900
and this is almost 
interchangeable from cheap too 

272
00:13:23,900 --> 00:13:26,700
expensive. 
Highly rated meaning expensive, 

273
00:13:26,700 --> 00:13:29,600
lowly rated meaning cheap and he
goes on to immediately. 

274
00:13:29,700 --> 00:13:32,600
He explained why he doesn't 
think it's a problem. 

275
00:13:32,600 --> 00:13:35,500
He doesn't really consider a 
concern that his company's have 

276
00:13:35,500 --> 00:13:37,600
twice the rating of the rest of 
the market. 

277
00:13:37,700 --> 00:13:40,400
I personally wouldn't worry 
about a lot because I think an 

278
00:13:40,400 --> 00:13:44,000
awful lot of the stuff in the 
ftse is very poor quality stuff.

279
00:13:44,000 --> 00:13:46,400
That's not going to produce 
great long-term returns for you.

280
00:13:46,400 --> 00:13:49,200
Terry Smith takes a long-term 
View and he sees that even 

281
00:13:49,200 --> 00:13:51,700
though these companies have a 
higher, current free, casual 

282
00:13:51,700 --> 00:13:53,800
yield in terms of their 
long-term future. 

283
00:13:53,800 --> 00:13:55,900
They're not going to generate as
much cash because they're lower 

284
00:13:55,900 --> 00:13:58,100
Quality Companies. 
Now, he goes on to compare his 

285
00:13:58,100 --> 00:14:01,600
valuation of his fund. 
The S&P 500, which still a bit 

286
00:14:01,600 --> 00:14:06,300
more expensive than the S&P you 
can see their 3.6% now. 

287
00:14:06,800 --> 00:14:09,300
Yeah, we are more expensive. 
Probably about 25 percent more 

288
00:14:09,300 --> 00:14:11,300
than the S&P. 
Now in this case, Terry Smith 

289
00:14:11,300 --> 00:14:14,200
used the words expensive and 
cheap and this is the common 

290
00:14:14,200 --> 00:14:16,600
terms, these are the common 
verbiage that value investors. 

291
00:14:16,600 --> 00:14:20,600
Use low P/E, ratio companies are
cheap and high P/E ratio 

292
00:14:20,600 --> 00:14:23,200
companies are expensive. 
But notice how when Carrie Smith

293
00:14:23,200 --> 00:14:26,000
talks through this, he's very 
intentional about the words that

294
00:14:26,000 --> 00:14:29,600
he uses and he tries to 
substitute cheap for lowly. 

295
00:14:29,700 --> 00:14:32,900
Rated and expensive for highly 
rated because that more 

296
00:14:32,900 --> 00:14:36,000
accurately describes his 
investing Theory and how he 

297
00:14:36,000 --> 00:14:40,000
views valuation, what you've got
to ask yourself is yes, we all 

298
00:14:40,000 --> 00:14:43,100
more highly rated but does that 
that's not expensive. 

299
00:14:43,100 --> 00:14:46,000
If the quality of our companies 
is even more significantly 

300
00:14:46,000 --> 00:14:49,300
higher than the index than the 
the rating on the shares would 

301
00:14:49,300 --> 00:14:52,800
suggest and so he considers his 
company's more highly rated on 

302
00:14:52,800 --> 00:14:54,900
the surface. 
They look more expensive, but 

303
00:14:54,900 --> 00:14:56,900
when you look at their 
comparative qualities, he 

304
00:14:56,900 --> 00:14:58,400
believes, they're actually 
cheaper. 

305
00:14:58,600 --> 00:15:02,000
So even though they're Rated 
companies still an aggregate, he

306
00:15:02,000 --> 00:15:05,400
thinks he's buying the best 
value, the cheapest companies in

307
00:15:05,400 --> 00:15:09,700
the market, all these companies,
25% better than the index. 50%. 

308
00:15:09,700 --> 00:15:12,100
Yeah, when you look at the range
of those figures whereabouts to 

309
00:15:12,100 --> 00:15:14,000
get you and there's a clue at 
the bottom of this table, you 

310
00:15:14,000 --> 00:15:17,600
can see the free cash flows on 
our companies, grew 20% last 

311
00:15:17,600 --> 00:15:22,100
year or as we call it in the 
analytical team, as a technical 

312
00:15:22,100 --> 00:15:24,700
term quite a lot. 
Terry Smith's companies are more

313
00:15:24,700 --> 00:15:27,500
expensive on a free cash flow 
basis but the truth of the 

314
00:15:27,500 --> 00:15:30,100
matter is they grow free cash 
flow much, Faster than the 

315
00:15:30,108 --> 00:15:32,800
average of the index and they 
have less likelihood of being 

316
00:15:32,800 --> 00:15:36,600
disrupted and they have longer 
life lines than most companies. 

317
00:15:36,800 --> 00:15:39,500
So even though they're more 
highly rated on the surface, 

318
00:15:39,500 --> 00:15:42,400
they look more expensive in 
aggregate, they're cheaper, 

319
00:15:42,400 --> 00:15:44,100
that's basically telling you 
that. 

320
00:15:44,100 --> 00:15:47,200
Yeah, we all, we have got 
slightly more highly rated 

321
00:15:47,200 --> 00:15:49,900
companies but they're growing 
faster than the market and 

322
00:15:49,900 --> 00:15:51,700
they've got better operating 
ratios. 

323
00:15:52,200 --> 00:15:54,600
Because I think what we're 
trying to get away from him in 

324
00:15:54,600 --> 00:15:58,100
representing this to you, is the
idea that lowly rated equals 

325
00:15:58,100 --> 00:16:00,500
cheap and highly rated. 
It was expensive. 

326
00:16:00,500 --> 00:16:03,200
It depends what you're getting. 
It's like anything else in life 

327
00:16:03,200 --> 00:16:05,000
that you buy. 
The thing, we're trying to get 

328
00:16:05,000 --> 00:16:08,900
away from is the idea that lowly
rated equals cheap and highly 

329
00:16:08,900 --> 00:16:11,900
rated equals expensive. 
It's like everything else in 

330
00:16:11,900 --> 00:16:13,500
life. 
It depends on what you're 

331
00:16:13,500 --> 00:16:15,600
getting. 
One of the interesting things is

332
00:16:15,600 --> 00:16:18,800
when you look at different 
things to buy in any aspect of 

333
00:16:18,800 --> 00:16:22,200
life, most people are very 
diligent and thoughtful and the 

334
00:16:22,208 --> 00:16:25,000
way that they do analysis on 
their purchase, you can take a 

335
00:16:25,000 --> 00:16:27,100
home. 
For example, when people are 

336
00:16:27,100 --> 00:16:30,700
buying a home Peter Lynch always
noted that They asked all the 

337
00:16:30,700 --> 00:16:33,500
right questions, they do the 
right research when they're 

338
00:16:33,500 --> 00:16:36,000
buying a home. 
They look at the location of it.

339
00:16:36,100 --> 00:16:39,900
They look at the price, which is
the price per square foot or the

340
00:16:39,900 --> 00:16:42,200
total price of the house 
compared to the lot size. 

341
00:16:42,400 --> 00:16:44,600
There's different metrics, you 
can look at for the price of a 

342
00:16:44,608 --> 00:16:46,300
home. 
They go through and look at the 

343
00:16:46,300 --> 00:16:50,000
style of the home, the fixtures,
they look at the kitchen counter

344
00:16:50,000 --> 00:16:52,000
and if it's Marble they look at 
the flooring. 

345
00:16:52,200 --> 00:16:55,100
They look at the foundation. 
They look at the amenities and 

346
00:16:55,100 --> 00:16:58,000
then they'll also do an analysis
on the quality of the nearby 

347
00:16:58,000 --> 00:17:00,600
schools. 
The location of The proximity to

348
00:17:00,600 --> 00:17:03,400
different things in the city, 
they look at the taxes and the 

349
00:17:03,400 --> 00:17:06,700
cost of living there, the size 
of the property, if it's part of

350
00:17:06,700 --> 00:17:09,500
a homeowner's association. 
When people look at buying a 

351
00:17:09,508 --> 00:17:12,800
home in most cases, they do some
thoughtful and diligent 

352
00:17:12,800 --> 00:17:14,700
research. 
They know that it's an important

353
00:17:14,700 --> 00:17:17,700
purchase that they should put 
time and energy behind but when 

354
00:17:17,700 --> 00:17:20,700
people look at buying a stock 
and many cases it's the exact 

355
00:17:20,700 --> 00:17:24,200
opposite, they look at one 
metric like the PE Ratio and 

356
00:17:24,200 --> 00:17:27,300
immediately come to conclusions 
of whether or not that companies

357
00:17:27,400 --> 00:17:29,500
cheaper expensive. 
This would be similar. 

358
00:17:29,700 --> 00:17:32,700
To buying a home and only 
looking at the price per square 

359
00:17:32,700 --> 00:17:35,700
feet. 
Whether it's $100 150 or 200 

360
00:17:35,700 --> 00:17:38,900
dollars, not concern yourself 
about the location, the home 

361
00:17:38,900 --> 00:17:41,700
exists in a high crime area or 
that it's across the street, 

362
00:17:41,700 --> 00:17:45,200
from a railroad, or the style, 
or the size of the house. 

363
00:17:45,300 --> 00:17:48,600
That's not really important. 
As long as the price is cheap, 

364
00:17:48,600 --> 00:17:50,900
none of this other stuff 
matters, it doesn't matter, the 

365
00:17:50,900 --> 00:17:53,400
quality of the schools, the 
taxes or cost of living. 

366
00:17:53,600 --> 00:17:56,600
If there's a homeowner's 
association or any of this other

367
00:17:56,600 --> 00:17:59,200
qualitative stuff. 
The big thing that investors 

368
00:17:59,200 --> 00:18:02,700
Focus And when it comes to 
stocks is the price and what 

369
00:18:02,700 --> 00:18:06,500
Terry Smith is wanting people to
do is to take a more holistic 

370
00:18:06,500 --> 00:18:10,000
approach to evaluation instead 
of just looking at the price, 

371
00:18:10,200 --> 00:18:13,600
consider the other attributes, 
the same way you would, if 

372
00:18:13,600 --> 00:18:16,300
you're shopping for a home. 
Now, I use the example of a home

373
00:18:16,300 --> 00:18:18,800
but Carrie Smith uses, the 
example of a car. 

374
00:18:18,900 --> 00:18:21,500
It depends what you're getting 
is like anything else in life 

375
00:18:21,500 --> 00:18:24,900
that you buy Foods, don't cost 
the same as Ferraris, right? 

376
00:18:25,400 --> 00:18:27,200
And, therefore, the fact that 
one is priced lower than the 

377
00:18:27,200 --> 00:18:29,500
other doesn't in itself. 
Tell you anything about the bar?

378
00:18:29,600 --> 00:18:31,600
Sure, that you're getting now, 
if for a supposed to have 

379
00:18:31,600 --> 00:18:34,700
in-depth research that considers
more than just the price, then 

380
00:18:34,700 --> 00:18:37,500
what other type of things are we
supposed to look at for a home, 

381
00:18:37,500 --> 00:18:39,800
we know intuitively what to look
at. 

382
00:18:40,000 --> 00:18:42,100
We know to look at the schools, 
we know to look at the home 

383
00:18:42,100 --> 00:18:45,400
style and location. 
We know to look at the taxes or 

384
00:18:45,400 --> 00:18:47,300
the crime rates of the place 
we're living in. 

385
00:18:47,400 --> 00:18:50,000
We know all of this stuff 
intuitively to keep in mind, but

386
00:18:50,000 --> 00:18:52,600
with stocks we don't know. 
Intuitively what to look at is a

387
00:18:52,608 --> 00:18:54,600
little bit more confusing in 
some cases. 

388
00:18:54,600 --> 00:18:58,200
Terry Smith's approach resembles
that of finding Compounders and 

389
00:18:58,200 --> 00:19:01,200
I talked about Compounders As a 
term, I used to describe 

390
00:19:01,200 --> 00:19:04,400
companies that have lots of 
characteristics that most 

391
00:19:04,400 --> 00:19:06,900
companies in the market do not 
have. 

392
00:19:07,100 --> 00:19:09,400
It's not just stocks where the 
price goes up. 

393
00:19:09,500 --> 00:19:11,300
That's not what defines a 
compounder. 

394
00:19:11,600 --> 00:19:15,100
The best definition I've ever 
found of a compounder is in this

395
00:19:15,100 --> 00:19:19,300
Morgan Stanley study from 2013. 
They say we defined Compounders 

396
00:19:19,300 --> 00:19:23,400
as companies with high quality 
franchise businesses, ideally 

397
00:19:23,400 --> 00:19:26,700
with recurring revenues built-in
dominant and durable intangible 

398
00:19:26,700 --> 00:19:29,700
assets which possess pricing 
power low capital Well 

399
00:19:29,700 --> 00:19:31,800
intensity. 
When evaluating these companies 

400
00:19:31,800 --> 00:19:35,100
we focus on franchise quality 
and durability of financial 

401
00:19:35,100 --> 00:19:38,200
strength industry position and 
management quality. 

402
00:19:38,300 --> 00:19:41,800
The key financial characteristic
of Compounders is that they 

403
00:19:41,800 --> 00:19:46,800
enjoy sustainable High Returns 
on invested Capital roic. 

404
00:19:46,800 --> 00:19:49,800
They say that it's generated by 
a combination of recurring 

405
00:19:49,800 --> 00:19:52,300
revenues recurring, meaning that
they're getting money, 

406
00:19:52,300 --> 00:19:55,600
continually, high gross margins 
and low Capital, intensity. 

407
00:19:55,700 --> 00:19:58,300
This combination helps support 
strong, free cash flow 

408
00:19:58,300 --> 00:20:00,900
generation. 
Surely that must either be 

409
00:20:00,900 --> 00:20:03,300
reinvested or distributed to 
shareholders. 

410
00:20:03,400 --> 00:20:06,500
Compounders also tend to be 
relatively robust and economic 

411
00:20:06,500 --> 00:20:09,000
downturns. 
With steady operational, cash 

412
00:20:09,000 --> 00:20:12,100
flow and no excess. 
Leverage, profits are typically 

413
00:20:12,100 --> 00:20:15,400
less sensitive to economic 
conditions given the repeat 

414
00:20:15,400 --> 00:20:17,400
purchases at high-growth 
margins. 

415
00:20:17,400 --> 00:20:20,300
This combined, with the low 
cyclicality of top-line demand, 

416
00:20:20,400 --> 00:20:23,000
because these companies 
typically sell non-discretionary

417
00:20:23,000 --> 00:20:25,500
items. 
Help insulate, Compounders from 

418
00:20:25,500 --> 00:20:28,400
the - cyclical impacts of 
operating cash flow. 

419
00:20:28,700 --> 00:20:31,000
These characteristics This 
coupled with modest top-line 

420
00:20:31,000 --> 00:20:34,500
growth have helped ensure that 
intrinsic value of Compounders 

421
00:20:34,800 --> 00:20:37,000
continues to grow over time. 
Now, this definition of 

422
00:20:37,000 --> 00:20:39,300
Compounders, I think, is 
obviously thorough, but it's 

423
00:20:39,300 --> 00:20:41,600
also difficult to wrap our heads
around. 

424
00:20:41,700 --> 00:20:43,400
They have a lot of 
characteristics. 

425
00:20:43,400 --> 00:20:46,800
And how do you boil this down to
a realistically investable 

426
00:20:46,800 --> 00:20:48,900
thesis? 
Well, Terry Smith has actually 

427
00:20:48,900 --> 00:20:51,700
done this. 
He's taken the definition of a 

428
00:20:51,700 --> 00:20:54,800
compounder. 
The one that we just read and he

429
00:20:54,800 --> 00:20:57,400
boils it down to five different 
ratios, five. 

430
00:20:57,400 --> 00:20:59,500
Different things that he tracks 
for his portfolio. 

431
00:21:00,000 --> 00:21:01,900
The try to determine whether or 
not the companies. 

432
00:21:01,900 --> 00:21:05,000
He owns our long-term 
Compounders and this is an 

433
00:21:05,000 --> 00:21:07,900
objective scientific way of 
looking at solving this problem.

434
00:21:08,100 --> 00:21:11,200
The first thing that he 
highlights is our oce. 

435
00:21:11,400 --> 00:21:15,100
The return on Capital employed 
is very similar to Returns on 

436
00:21:15,100 --> 00:21:17,100
invested Capital. 
If you look at it the return on 

437
00:21:17,100 --> 00:21:20,600
Capital at companies last year, 
Roc and the table return on 

438
00:21:20,600 --> 00:21:24,300
Capital employed was 28%, a 
recovery from the prior year. 

439
00:21:24,300 --> 00:21:26,500
When there was a bit of a 
downturn caused by the pandemic,

440
00:21:26,700 --> 00:21:30,400
This is highly satisfactory 
insofar as It's back to where it

441
00:21:30,400 --> 00:21:32,800
has been in the long term and 
you'll see that it's 

442
00:21:32,800 --> 00:21:34,900
significantly ahead of where the
index are. 

443
00:21:34,900 --> 00:21:37,600
Whether it's the SP or the ftse 
smile has companies are more 

444
00:21:37,600 --> 00:21:39,700
highly rated. 
They have much better Returns on

445
00:21:39,700 --> 00:21:42,500
Capital employed, then the rest 
of the index and this makes it. 

446
00:21:42,500 --> 00:21:44,800
So, they create more long-term 
wealth than the rest of the 

447
00:21:44,800 --> 00:21:47,500
index to put it in English for 
every pound on dollar of 

448
00:21:47,500 --> 00:21:49,400
capital, we own in these 
companies. 

449
00:21:49,400 --> 00:21:54,000
In our portfolio, we're getting 
28 pencil sense of profit 

450
00:21:54,000 --> 00:21:55,800
return. 
Whereas, if you're in the index,

451
00:21:55,800 --> 00:21:57,800
you're getting about 15 pounds. 
Our companies have been 

452
00:21:57,800 --> 00:22:00,700
delivering, Twice as much 
return. 

453
00:22:00,700 --> 00:22:04,000
And I think that's the single 
most important metric to look 

454
00:22:04,000 --> 00:22:05,200
at. 
When you look at our company's 

455
00:22:05,200 --> 00:22:07,300
performing when I've gone 
through and done analysis, on 

456
00:22:07,300 --> 00:22:09,800
the companies that I'm investing
in one of the metrics that I 

457
00:22:09,808 --> 00:22:13,000
started to look at is this 
return on Capital employed and 

458
00:22:13,000 --> 00:22:16,300
the companies that I've targeted
have a particularly High return 

459
00:22:16,300 --> 00:22:18,400
on Capital employed. 
And I've come to believe that 

460
00:22:18,400 --> 00:22:21,500
this is such an important metric
that I'm leaving out of my 

461
00:22:21,500 --> 00:22:24,400
analysis that I'm actually going
to be adding this metric into 

462
00:22:24,400 --> 00:22:26,300
qual trim. 
I'm going to make it really easy

463
00:22:26,300 --> 00:22:29,400
to look at the long-term 
historical return on Capital. 

464
00:22:29,600 --> 00:22:32,500
Employed for every single 
company my portfolio because 

465
00:22:32,500 --> 00:22:35,000
without this you don't know how 
effectively your company's 

466
00:22:35,000 --> 00:22:38,400
reinvesting, its profits. 
So in comparison to doing home 

467
00:22:38,400 --> 00:22:41,500
shopping the return on Capital 
employed is like, looking at the

468
00:22:41,500 --> 00:22:43,300
location. 
If you buy a stock without 

469
00:22:43,300 --> 00:22:45,500
looking at how effectively the 
company can reinvest its 

470
00:22:45,500 --> 00:22:48,100
capital, it's kind of, like, 
buying a home without looking at

471
00:22:48,100 --> 00:22:50,100
what location it is. 
You don't even know whether or 

472
00:22:50,108 --> 00:22:53,000
not you're buying a home in a 
high crime area or a low-crime 

473
00:22:53,000 --> 00:22:55,500
area after that. 
The next metric that he looks at

474
00:22:55,500 --> 00:22:57,700
is gross margin. 
This is one that I think most 

475
00:22:57,700 --> 00:22:59,400
people are familiar with gross 
margin. 

476
00:22:59,700 --> 00:23:02,600
These are the difference between
revenues and costs of goods. 

477
00:23:02,600 --> 00:23:06,500
Sold companies take in stuff, 
they take in ingredients or 

478
00:23:06,500 --> 00:23:09,700
components or services and do 
something with them and turn 

479
00:23:09,700 --> 00:23:11,800
them into products and services 
that they sell. 

480
00:23:11,900 --> 00:23:14,400
This is the mark up the 
difference between the two, our 

481
00:23:14,400 --> 00:23:17,400
companies are at 64%, which 
you'll see is pretty rock-solid 

482
00:23:17,400 --> 00:23:19,500
down the years. 
Basically, in English, they're 

483
00:23:19,500 --> 00:23:23,300
making stuff for 36 and selling 
it for 100. 

484
00:23:23,300 --> 00:23:26,400
If you look over at the index 
you'll see around 45% companies 

485
00:23:26,400 --> 00:23:29,400
in the index are making things 
for 55 and the seller. 

486
00:23:29,500 --> 00:23:30,800
Get 400. 
The gross margins. 

487
00:23:30,800 --> 00:23:33,100
Like you described are simply 
how much the company can make 

488
00:23:33,100 --> 00:23:35,200
something for and then how much 
they can sell it for. 

489
00:23:35,300 --> 00:23:37,700
That's their gross margin. 
And the companies that Terry 

490
00:23:37,700 --> 00:23:41,600
owns have a much higher average,
gross margin than the rest of 

491
00:23:41,600 --> 00:23:43,200
the index. 
If you're looking at a stock and

492
00:23:43,200 --> 00:23:46,000
you don't consider the gross 
margins or operating margins of 

493
00:23:46,000 --> 00:23:49,000
the business, it's like buying a
home, but not even doing your 

494
00:23:49,000 --> 00:23:52,100
due diligence, not even walking 
through the place and maybe the 

495
00:23:52,100 --> 00:23:56,100
home has fractures, and it has 
breaks in the foundation that 

496
00:23:56,100 --> 00:23:58,000
cheap home. 
Might end up being a lot more 

497
00:23:58,000 --> 00:23:59,400
expensive than it originally 
looked. 

498
00:23:59,600 --> 00:24:02,400
And Terry Smith. 
Also mentions that gross margins

499
00:24:02,400 --> 00:24:05,000
are possibly the best hedge 
against inflation. 

500
00:24:05,300 --> 00:24:08,000
That is really what controls the
pricing power of the company. 

501
00:24:08,100 --> 00:24:10,900
Now after looking at the Returns
on Capital employed and the 

502
00:24:10,908 --> 00:24:13,900
margins of the business, the 
next big metric that Terry Smith

503
00:24:13,900 --> 00:24:16,400
looks over. 
His portfolio is called Cash 

504
00:24:16,400 --> 00:24:18,900
conversion. 
It's amount of net profits. 

505
00:24:18,900 --> 00:24:22,100
The company generates compared 
to the amount of free cash flow.

506
00:24:22,100 --> 00:24:24,100
We can take the example of 
Domino's Pizza. 

507
00:24:24,100 --> 00:24:26,100
This is a company that I have in
my portfolio. 

508
00:24:26,300 --> 00:24:29,100
If we look at the 2021 net 
income of the company. 

509
00:24:29,500 --> 00:24:33,500
Was 491 million dollars. 
So 491 net income. 

510
00:24:33,500 --> 00:24:37,500
And 2021 if we compare this to 
the cash flow, they made 504 

511
00:24:37,500 --> 00:24:39,000
million dollars in free cash 
flow. 

512
00:24:39,300 --> 00:24:42,700
So Domino's actually made more 
money and free cash flow than a 

513
00:24:42,708 --> 00:24:45,400
net income. 
That means they had above 100 

514
00:24:45,400 --> 00:24:48,500
percent cash flow conversion. 
We can take a counter example 

515
00:24:48,500 --> 00:24:52,200
here, Netflix, this is a company
that has very low cash flow 

516
00:24:52,200 --> 00:24:54,400
conversion. 
In fact it's extremely low. 

517
00:24:54,600 --> 00:24:58,500
If we compare their net income 
in 2021 a 5.1 billion dollars 

518
00:24:58,800 --> 00:25:02,900
with their freak, Ashlyn 2021, 
their free cash flow in 2021 was

519
00:25:02,900 --> 00:25:07,800
- 131 million dollars. 
So, net income of five billion 

520
00:25:07,900 --> 00:25:11,100
free, cash flow of - 131 million
right now. 

521
00:25:11,100 --> 00:25:14,600
Netflix has a negative cash flow
conversion and that's telling 

522
00:25:14,600 --> 00:25:17,800
about the company Terry Smith 
likes to focus on companies that

523
00:25:17,800 --> 00:25:20,100
very high conversion rates of 
cash flow. 

524
00:25:20,200 --> 00:25:23,200
But also companies have 
consistent conversion rates of 

525
00:25:23,200 --> 00:25:25,000
cash flow in this period of 
time. 

526
00:25:25,000 --> 00:25:27,600
In a rare instance. 
The actual indices are 

527
00:25:27,600 --> 00:25:29,400
outperforming, Terry Smith's 
cash. 

528
00:25:29,500 --> 00:25:32,200
A slow conversion but explains 
why this is the case and it's 

529
00:25:32,200 --> 00:25:34,400
not likely to last cash 
conversion. 

530
00:25:34,400 --> 00:25:37,100
Our company's converge at 95 
percent of their profits into 

531
00:25:37,100 --> 00:25:39,600
cash last year. 
The index had a particularly 

532
00:25:39,600 --> 00:25:42,200
good performance. 
You'll see out there producing 

533
00:25:42,400 --> 00:25:47,600
somewhere in the region of 100 
and 108 to 124 percent of 

534
00:25:47,600 --> 00:25:49,900
profits in cash. 
This is a, is a bit of an 

535
00:25:49,900 --> 00:25:52,300
unusual feature. 
And the index is performing, 

536
00:25:52,300 --> 00:25:55,200
particularly well at the moment 
for a couple of rather strange 

537
00:25:55,200 --> 00:25:57,800
reasons bear in mind, this is a 
ratio and if you make your 

538
00:25:57,800 --> 00:25:59,400
profits, go down, more than your
cash. 

539
00:25:59,600 --> 00:26:01,300
Throw your cash conversion, 
looks good. 

540
00:26:01,300 --> 00:26:05,000
It's not a very good place to be
but nonetheless that's how the 

541
00:26:05,000 --> 00:26:06,700
ratio comes out. 
And the reason that's happening 

542
00:26:06,700 --> 00:26:09,700
is companies in the index by and
large had bigger Falls in 

543
00:26:09,700 --> 00:26:11,500
profitability than our company's
did. 

544
00:26:11,700 --> 00:26:14,300
And at the same time because of 
supply chain difficulties, they 

545
00:26:14,300 --> 00:26:16,700
had an awful lot of stock out so
they're working capital went 

546
00:26:16,700 --> 00:26:19,200
down invested in the business. 
So they didn't make as much 

547
00:26:19,200 --> 00:26:21,900
profit but they converted more 
of the profit Into Cash. 

548
00:26:21,900 --> 00:26:24,300
That's his explanation of why 
the index has a higher cash 

549
00:26:24,300 --> 00:26:27,200
conversion than his portfolio. 
Now the final metric that Terry 

550
00:26:27,200 --> 00:26:29,300
Smith looks at here is called 
interest cover. 

551
00:26:29,600 --> 00:26:32,500
And this is a way of looking at 
the actual leverage of a company

552
00:26:32,600 --> 00:26:34,900
when you look at their 
profitability, compared with 

553
00:26:34,900 --> 00:26:38,000
their obligations and interest 
payments and lost the interest 

554
00:26:38,000 --> 00:26:39,700
cover. 
So is all this wonderful 

555
00:26:39,700 --> 00:26:42,200
operating performance that we're
getting from our companies being

556
00:26:42,200 --> 00:26:45,500
delivered with a lot of borrowed
money and balance sheet 

557
00:26:45,600 --> 00:26:49,100
trickery. 
No our company's last year 23 

558
00:26:49,100 --> 00:26:51,700
times interest cover. 
So their profits comparable what

559
00:26:51,700 --> 00:26:55,100
they're paying out in interest 
and Lease rentals was 23 times. 

560
00:26:55,100 --> 00:26:58,100
I mean there's he's a very 
strong balance sheet business is

561
00:26:58,100 --> 00:27:01,100
basically you can see they 
Leavitt last year 16 times a 

562
00:27:01,100 --> 00:27:03,500
year before the index not in bad
position. 

563
00:27:03,500 --> 00:27:05,700
If you look at eight to nine 
times, interest cover is pretty 

564
00:27:05,700 --> 00:27:08,700
good but clearly these are very 
conservatively finance 

565
00:27:08,700 --> 00:27:10,500
companies. 
They are not producing this 

566
00:27:10,500 --> 00:27:12,600
performance out of financial 
engineering, that's simple 

567
00:27:12,600 --> 00:27:14,100
enough. 
His companies in terms of the 

568
00:27:14,100 --> 00:27:17,300
prophets they generate compared 
to their interest payments is a 

569
00:27:17,300 --> 00:27:20,000
much higher multiple, which is a
good thing compared to the rest 

570
00:27:20,000 --> 00:27:21,700
of the index. 
So you can see in terms are 

571
00:27:21,708 --> 00:27:25,000
doing valuation and Analysis, 
that Terry Smith looks at more 

572
00:27:25,000 --> 00:27:26,600
than just the price of the 
company. 

573
00:27:26,800 --> 00:27:29,300
If he's buying a home, he's 
looking at the Returns on 

574
00:27:29,300 --> 00:27:30,500
Capital. 
Capital employed. 

575
00:27:30,500 --> 00:27:33,100
He's looking at the location of 
the property, whether it's in a 

576
00:27:33,108 --> 00:27:35,400
good location, he looks at the 
cash conversion. 

577
00:27:35,400 --> 00:27:37,800
He's looking at the neighborhood
and seeing if it's low crime 

578
00:27:37,800 --> 00:27:40,000
area, it looks at the interest 
coverage. 

579
00:27:40,000 --> 00:27:42,500
He makes sure the home has nice 
stainless steel appliances 

580
00:27:42,500 --> 00:27:45,900
marble countertops and nice. 
Flooring Carrie Smith does 

581
00:27:46,000 --> 00:27:49,300
holistic, research on a company.
That's why he comes to the 

582
00:27:49,300 --> 00:27:52,200
conclusion that many of the 
companies that appear to be more

583
00:27:52,200 --> 00:27:55,800
expensive in his portfolio are 
actually in aggregate, All 

584
00:27:55,800 --> 00:27:58,400
Things Considered cheaper. 
Now, I hope you're enjoying the 

585
00:27:58,400 --> 00:28:00,500
video so far. 
Before I move on to the next 

586
00:28:00,500 --> 00:28:03,400
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587
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588
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Now, it's finally out of beta, 

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590
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591
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592
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593
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594
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595
00:28:29,400 --> 00:28:32,300
Trade now, I know anytime I 
point out that there's other 

596
00:28:32,300 --> 00:28:35,000
important fundamentals to take 
into consideration in terms of 

597
00:28:35,000 --> 00:28:37,100
valuation than just the PE 
Ratio. 

598
00:28:37,300 --> 00:28:41,200
It also brings up the problem 
that many cases, people swing, 

599
00:28:41,200 --> 00:28:45,300
this pendulum way too far to the
other side and use these type of

600
00:28:45,300 --> 00:28:49,200
videos in this type of content, 
to justify buying seemingly any 

601
00:28:49,200 --> 00:28:52,500
company at any price. 
And in most cases, lots of 

602
00:28:52,500 --> 00:28:56,700
companies that are higher prices
are not worth the extra price. 

603
00:28:57,100 --> 00:29:01,500
It takes a lot of convincing to 
If I paying a 28 forward P/E 

604
00:29:01,500 --> 00:29:05,200
ratio, it takes even more to 
justify paying a 30-plus or a 

605
00:29:05,208 --> 00:29:09,200
40-plus to justify paying a 30 
plus PE ratio. 

606
00:29:09,400 --> 00:29:11,700
A company would have to be 
completely phenomenal. 

607
00:29:11,800 --> 00:29:15,400
With all of these other metrics 
have extremely high Returns on 

608
00:29:15,400 --> 00:29:18,200
Capital. 
Employed have 70% plus gross 

609
00:29:18,200 --> 00:29:21,500
margins have high operating 
profit margin, good cash 

610
00:29:21,500 --> 00:29:25,100
conversion, incredible, interest
coverage and beyond that have 

611
00:29:25,100 --> 00:29:28,800
good brand, value franchise 
quality and long term durability

612
00:29:28,800 --> 00:29:33,100
with the Any it has to have 
these metrics to justify having 

613
00:29:33,100 --> 00:29:36,200
a high P/E ratio. 
So I'm not suggesting to ignore 

614
00:29:36,200 --> 00:29:40,300
the PE Ratio to not consider it 
or did just buy any company, at 

615
00:29:40,300 --> 00:29:42,800
any valuation. 
That's not the purpose of this 

616
00:29:42,800 --> 00:29:45,800
video, but it's when you do 
analysis, you're buying an 

617
00:29:45,800 --> 00:29:48,500
actual company, there's lots of 
operating metrics to. 

618
00:29:48,500 --> 00:29:51,900
Look at that lead different 
companies to have more long-term

619
00:29:51,900 --> 00:29:53,700
value creation than other 
companies. 

620
00:29:53,700 --> 00:29:56,800
And lots of those metrics are 
very simple and easy to look at 

621
00:29:57,000 --> 00:30:00,600
but they're routinely ignored in
favor of Valuation metrics. 

622
00:30:00,600 --> 00:30:03,500
And remember that, there's lots 
of ways to invest in the market,

623
00:30:03,500 --> 00:30:05,200
there's lots of ways of earning 
money. 

624
00:30:05,400 --> 00:30:08,600
Many people are good at 
investing in low P/E companies, 

625
00:30:08,800 --> 00:30:12,600
buying all the financials and 
cyclicals, and oil companies and

626
00:30:12,600 --> 00:30:14,100
timing the ups and downs of 
these. 

627
00:30:14,100 --> 00:30:17,000
Highly volatile companies, at 
just the right times, they can 

628
00:30:17,000 --> 00:30:19,000
make money doing that, but 
that's not the approach. 

629
00:30:19,000 --> 00:30:21,400
I'm taking. 
I will always consider the price

630
00:30:21,400 --> 00:30:24,500
to earnings ratio, the free cash
flow yield and other valuation 

631
00:30:24,500 --> 00:30:26,800
metrics and every single company
that I own. 

632
00:30:26,800 --> 00:30:28,500
But I'm also going to be 
considering the franchise 

633
00:30:28,500 --> 00:30:30,800
durability. 
The Returns on Capital employed,

634
00:30:30,800 --> 00:30:33,700
the margins of the company, the 
cash flow conversion, and The 

635
00:30:33,700 --> 00:30:36,300
Leverage of the company. 
I'll have more than just one 

636
00:30:36,300 --> 00:30:38,200
consideration when making a 
purchase. 

637
00:30:38,200 --> 00:30:39,600
So I hope you enjoyed this 
video. 

638
00:30:39,600 --> 00:30:41,700
It's a little bit different than
usual but I thought this is an 

639
00:30:41,700 --> 00:30:44,800
important subject to talk about.
Having said that I'll have more 

640
00:30:44,800 --> 00:30:47,600
content out in the future will 
be going over the news. 

641
00:30:47,600 --> 00:30:49,600
Well, you going over earnings 
report and other important 

642
00:30:49,600 --> 00:30:51,200
subjects. 
So make sure you subscribe to 

643
00:30:51,200 --> 00:30:53,300
the channel and I'll see you in 
the next one.

