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Welcome back everyone. 
Today on the Joseph Carlson 

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Show, Amazon, the company that 
competes with everyone, is once 

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again competing with seemingly 
everyone. 

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They launched Amazon Nova, our 
new generation of foundation 

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models. 
This is a direct competitor to 

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ChatGPT. 
It's advertised to have many 

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different versions. 
You have Nova Micro, Nova Lite, 

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Nova Pro, Nova Premiere, Nova 
Canvas, and Nova Real. 

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This model has all different 
capabilities, and you can pick 

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which one best serves your 
needs. 

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But this is a clear attempt from
Amazon to match Chat GPT's 

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capabilities and surpass them 
with distribution. 

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Amazon has deepened their 
partnership with Anthropic to 

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accomplish these goals, and some
of the things that they're 

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accomplishing are pretty 
impressive even by modern AI 

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technologies. 
Amazon looks like it's closed 

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the gap with its closest 
competitor. 

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The stock is now at 220, up 
another 2.39% today because 

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investors are being reminded 
that Amazon is a dominant, 

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aggressive combative technology 
company. 

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Not only do we have the report 
that Amazon launched Nova 

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competing directly with Chachi 
PT, closing the gap with 

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generative AI, but we also have 
another report at the same time 

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that Amazon's creating its own 
homegrown AI supercomputer will,

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quote, lower the cost of AI as 
it seeks to build an alternative

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to NVIDIA. 
So Amazon is now competing with 

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Chachi BT at the same time that 
they're competing with NVIDIA. 

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This is a reoccurring theme in 
investing. 

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Investors forget about 
established companies and chase 

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whatever is the flashiest object
at the moment. 

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In this case, investors have 
forgotten that Amazon is a 

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dominant player in AI. 
We have examples here of them 

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now using their AI analytic 
skills to partner with Moody's 

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to make Moody's Analytics more 
powerful. 

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During the keynote presentation,
Jassy, the CEO of the company, 

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goes through a litany of 
examples of how Amazon is using 

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their generative AI and 
practical applications. 

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Some of these are literally game
changers for Amazon. 

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They have incredible practical 
applications that are going to 

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be implemented over the next 
year as Amazon continues to 

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climb. 
I think it's good to put this in

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context. 
What is all of this AI stuff 

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mean for the future of this 
company? 

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How will it bolster Amazon's 
earnings capability? 

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We're going to be going over all
of it in this episode. 

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Now, of course, we have a lot of
news to get to today. 

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We have Salesforce rising 9% on 
the day after reporting earnings

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yesterday. 
Why is the stock up 9% when the 

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company reported earnings that 
are mostly in line and the 

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guidance they gave was also 
mostly in line? 

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Well, I'll give you a hint. 
It's another story that has to 

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do with a changing AI narrative.
We also have Texas Roadhouse 

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receiving free advertisement 
from former NFL players. 

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And we have United Health 
executive, not the CEO, but an 

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executive of the company, Brian 
Thompson, that was shot dead 

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near Manhattan Hotel. 
This was a premeditated targeted

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attack and we'll be looking at 
all the details in this episode.

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Now, as we jump into this 
episode, I first want to point 

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out that if you try Qualtrim 
today, you'll get the entire 

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month for free. 
We offer a free month trial 

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through the month of December. 
You can join by going to Patreon

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dot com slash Joseph Carlson. 
Once you join the Patreon, 

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Qualtrim is included along with 
a lot of other content like 

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exclusive episodes, portfolio 
updates, all sorts of different 

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goodies. 
So if you want to try that out, 

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you can as well. 
There's nothing to lose now. 

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We start off with the main 
story, which is Amazon's huge 

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push into artificial 
intelligence. 

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It seemed like it was going very
slowly and then all of a sudden 

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it's happening very quickly. 
But for those of us paying 

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attention, this should not come 
as a surprise. 

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When I look at Amazon, it's not 
a company that I hold in my 

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passive income portfolio. 
So I don't hold Amazon in the 

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tech category or the financial 
category. 

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I own a lot of Amazon in my 
secondary portfolio, which is 

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the Story Fund. 
The Story Fund's a portfolio I 

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track primarily on my secondary 
channel, which is Joseph Carlson

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After Hours. 
Amazon is the second largest 

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position. 
It's a $92,000 position with 

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$34,000 in the green. 
This is one that I've been 

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saying for over a year now is 
undervalued. 

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I believe that Amazon has been 
perpetually undervalued for 

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quite some time, especially 
coming out of 2023. 

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This company was not getting a 
lot of credit, but it seems like

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that's starting to change and 
that's typically what happens 

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with narratives. 
Stocks are driven by cash flows 

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in the long term and narratives 
in the short term. 

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Narratives can give you 
opportunities to buy into stocks

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at good prices when there's a 
negative narrative on a good 

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stock that will generate good 
cash flows in the future. 

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That was the case with Amazon. 
This is a company that had an 

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ongoing narrative that it was 
not a major AI player. 

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Over the past two years, Amazon 
has been answering that question

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of what are they doing in 
artificial intelligence? 

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And part of their answer is 
Amazon Nova. 

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They call it the new generation 
of foundation models. 

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Our new Amazon Nova models are 
intended to help with these 

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challenges for internal and 
external builders and provide 

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compelling intelligence and 
content generation while also 

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delivering meaningful progress 
on latency. 

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Inside Amazon, we have around 
1000 Gen. 

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AI applications in motion and 
we've had a bird's eye view on 

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what application builders are 
still grappling with. 

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Our new Amazon Nova models are 
intended to help with these 

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challenges for internal and 
external builders. 

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That's a lot of very area they 
covered there. 

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They're building all these Gen. 
AI applications and they put it 

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into this model called Nova 
Nova's being broken up into four

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main categories. 
You have Nova Micro, the text 

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only version that's very low 
cost, low latency. 

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You have Nova Light. 
It's one step up, a very low 

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cost multi model that is 
lightning fast for processing 

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images, videos and text inputs. 
Then you have the step up from 

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that Nova Pro, a highly capable 
multi model with the best 

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combination of accuracy, speed 
and cost for a wide range of 

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tasks. 
Then you have the most powerful 

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1 Nova Premiere, the most 
capable of Amazon's multi models

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for complex reasoning tasks, for
use of the best teacher for 

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distilling custom models. 
It's going to be available early

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next year. 
And then you have Nova Canvas 

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and Nova Reel. 
Canvas is for generating images,

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Reel is for generating video. 
So they also have those video 

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and image generation as well. 
Overall, what Amazon created 

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with Nova is a comprehensive 
model for generative AI. 

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They had one part of the keynote
where they actually put in the 

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text prompts so you could see 
what the prompt was and what the

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reels have generated. 
They still look AI, but they 

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look pretty impressive. 
Many of these are just as good 

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as I'd see in ChatGPT, and 
Amazon is offering these at much

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lower or more competitive prices
than existing competition to 

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power all this generative AI. 
Amazon isn't working by 

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themselves. 
They continue to deepen their 

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relationship with Anthropic, 
which has so far been considered

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2nd place to Chachi BT, but over
time, at least right now, it 

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seems like many of the 
capabilities from Anthropic are 

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a very close second place. 
The relationship is pretty 

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simple. 
Amazon is giving them credits to

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run all of their processing on 
Amazon's web services. 

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Amazon in return gets equity and
influence over Anthropic. 

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So they're they're both swapping
different services they use. 

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Now all of this is really cool. 
Amazon's going to gain a lot of 

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additional customers with Amazon
Nova. 

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There's already so many 
companies using Amazon Web 

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Services. 
So leveraging that already 

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existing platform and then 
pushing Amazon Nova seems like a

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no brainer. 
But one part of this that I 

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think needs to get highlighted 
again is that inside of Amazon, 

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they're already using 1000 Gen. 
AI applications. 

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They're already in motion. 
And this is the AI story that's 

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being left out. 
Amazon so far by investors has 

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been considered a second tier, 
third tier AI company, one that 

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doesn't really get included in 
the conversations of companies 

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that will benefit dramatically 
from artificial intelligence. 

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This narrative is changing and 
it will continue to change 

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rapidly in 2025. 
How I know this narrative is 

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going to change is because if 
you've been following Amazon 

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very closely, you'll know that 
they've been migrating AI into 

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every single aspect of their 
company. 

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Every part of it, from the movie
business, Amazon Prime, to their

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retail business, to their 
servers to their advertisement. 

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It is transforming Amazon, and 
this isn't some vague promise of

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the future without any 
specifics. 

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Amazon gives detailed specifics 
of how this is transforming the 

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company, starting with customer 
service. 

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So take customer service. 
We have a retail business with a

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few 100 million customers they 
occasionally need to contact. 

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Customer service, he mentions we
have a retail business with a 

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few 100 million customers. 
He throws out a few 100 million 

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customers. 
Like it's just a side note, but 

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just take that into account. 
Amazon's retail business has a 

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few 100 million customers. 
They own 40% of online shopping.

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So anything that moves a needle 
with customer service at all, 

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increasing customer service 
response time, customer 

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satisfaction, lowering cost of 
customer service, that is 

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massive for Amazon's business. 
Occasionally need to contact 

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customer service. 
The vast majority of them prefer

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to do it in a self-service way 
so they can do it quickly and 

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take care of it themselves. 
And we had built a chatbot many 

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years ago and it of course used 
machine learning, but it had 

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static decision trees and the 
customers had to enter a lot of 

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words before you got answers. 
So a couple years ago we rebuilt

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this using generative AI and so 
now it's much easier for 

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customers. 
So imagine I ordered an item a 

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couple days ago. 
I get on the chat bot, the new 

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chat bot, we know who you are, 
that you ordered a couple days 

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ago, what you ordered, where you
live. 

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And we can predict in this model
if you're contacting us just a 

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couple days later that you might
be contacting us about a return.

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And so when you start to tell us
that, we quickly can tell you 

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where the nearest physical 
location at a Whole Foods or 

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somewhere else is that you can 
return that item. 

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And then the model is also smart
enough to be able to predict 

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when you're getting frustrated 
with it and you might need to be

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connected to a human for 
resolution. 

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Now this chatbot before we re 
engineered it already had very 

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high customer satisfaction. 
But since we added the 

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generative AI brain to it, 500 
basis points better customer 

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satisfaction, that's practical 
AI. 

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Increasing customer satisfaction
by 500 basis points. 

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When you scale that out on 
Amazon's full retail business, 

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that is incredible. 
The amount of savings and time 

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and hassle for Amazon, the 
amount of money saved scales 

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across hundreds of millions of 
customers. 

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So even these little incremental
changes from Gen. 

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AI have massive impacts on the 
margin of Amazon. 

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And of course, this doesn't just
end with customer. 

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Service or take sellers, we have
about 2 million sellers who sell

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in our retail store worldwide. 
It's over 60% of the units that 

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we now sell. 
And the way they get a product 

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onto the website is they have to
fill out this very long form. 

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And the reason there are so many
fields is we're trying to make 

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it easy for our customers to 
navigate and understand what the

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products are. 
But it's a lot of work for 

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sellers. 
And so we rebuilt a tool. 

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We basically built a brand new 
tool using generative AI such 

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that now sellers only have to 
enter a few words or they can 

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take a picture, or they can 
point to a URL. 

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And then the the tool fills in a
lot of those attributes. 

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It's much much easier for 
sellers and we have over 500,000

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sellers now using our generative
AI tools. 

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So we have AI integration with 
the customers. 

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We also have AI integration with
the sellers, making their job 

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easier, making it so that more 
people want to sell on Amazon. 

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This continues on with practical
example after practical example.

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The amount of scale that Amazon 
has whenever they make one of 

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these iterative changes is 
massive. 

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And of course this also has 
different applications like 

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their warehousing. 
Look at inventory management. 

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So think about the scale of 
problem we have to solve. 

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In our retail business, we have 
over 1000 different buildings or

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nodes as we call them. 
And everything we do is 

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optimized to get the right 
product in a fulfilment centre 

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or building close to the end 
customer to save on 

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transportation time, which means
we get it to you faster and we 

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do it for lower cost. 
And so that means anyone point 

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we have to understand what's in 
that fulfilment centre, what's 

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the inventory levels of each 
item, which items are being 

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ordered and at what rate do we 
have more capacity in that 

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fulfillment center? 
Do we need to move inventory 

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around to other fulfillment 
centers to balance the network? 

241
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And so we've used transformer 
models to solve these problems 

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and make forecasts. 
And already our long term demand

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forecasting transformer models 
has improved that accuracy by 

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10%. 
And then we've also improved the

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regional prediction accuracy by 
over 20%. 

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Those are big gains at our 
scale. 

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He mentions that these are big 
gains at their scale, and again,

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scale is a meaningful word here.
If Amazon was a very small shop,

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then 10 or 20% gains doesn't 
really hit margins quite as much

250
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as a company at their scale. 
But they're already using Gen. 

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AI and the logic behind it to 
help solve these tough questions

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behind logistics. 
Any efficiency in logistics 

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means cheaper prices for 
customers. 

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They're more competitive than 
the competition. 

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It means a bigger market share 
for Amazon, better returns for 

256
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the investor. 
Or think about robotics. 

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We have over 750,000 robots 
roaming our various fulfilment 

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centres and they have all sorts 
of AI in them. 

259
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But I'll, I'll give you the 
example of Sparrow, which is a 

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robotic arm that does resorting.
And so if you got a chance to 

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zoom out of our fulfilment 
centres, it's really an 

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operation that's constantly 
taking items from lots of 

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different disparate parts and 
aggregating them into 

264
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containers. 
So we optimize the capacity we 

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have and the conveyance that we 
have. 

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And So what Sparrow is doing is 
it's taking items from one bin 

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and it's aggregating them into 
another bin. 

268
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And So what the generator of AI 
needs to do in Sparrow is it has

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to tell them what's in the first
bin, what item do we want them 

270
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to go pick up? 
It has to discern which item is 

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which. 
It has to know how to grasp that

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item given the size of it and 
the materials and the 

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flexibility of that material. 
And it has to know where in the 

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receiving bin it can put it. 
And so these are, these are all 

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inventions that are critical to 
us changing the processing time 

276
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and the cost to serve our 
customers. 

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So we have about 5 of these 
brand new robotics inventions 

278
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that we've pulled together in 
our Shreveport, LA fulfilment 

279
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center just a couple months ago 
that we launched. 

280
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And already we're seeing 25% 
faster processing times. 

281
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And we believe we're going to 
have 25% lower cost to serve 

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during the holidays because of 
these AI inventions and our 

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robotics. 
Amazon already has the best 

284
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online retail customer 
experience by far of any 

285
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company. 
They are the easiest to work 

286
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with, the fastest to ship, the 
best return policy. 

287
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Overall, they treat their 
members the very best out of any

288
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company online, and this is only
going to get better. 

289
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The distance between Amazon and 
their secondary competitors is 

290
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going to widen. 
But we're also seeing altogether

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brand new shopping experiences 
that we're able to generate and 

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invent with generative AI. 
So a few examples. 

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I'll start with some agents. 
Let's start with Rufus, which is

294
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our shopping agent. 
So if you're going to buy an 

295
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item and you know what you want,
I would argue that there isn't a

296
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better experience than ordering 
it on Amazon, having it shipped 

297
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very quickly to your home. 
However, if you don't know what 

298
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you want and you're trying to 
decide, you can obviously do it 

299
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at Amazon. 
Many of you do bless you and 

300
00:15:19,000 --> 00:15:22,240
thank you for doing that. 
However, you can know it's, you 

301
00:15:22,240 --> 00:15:24,960
know, and you do it through 
browse nodes and you do it 

302
00:15:24,960 --> 00:15:27,360
through recommendations that we 
make and you do it through 

303
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customer reviews. 
But there's something nice when 

304
00:15:30,160 --> 00:15:32,640
you don't know what you want 
about going into a physical 

305
00:15:32,640 --> 00:15:35,600
store and asking the 
salesperson, you know, telling 

306
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them what you're thinking about 
and having them ask narrowing 

307
00:15:38,240 --> 00:15:42,000
questions and then pointing you 
to maybe the couple items that 

308
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you want to consider. 
And then you look at those items

309
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and you don't have all the data 
in front of you and you ask that

310
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salesperson, well, what about 
this? 

311
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What about that? 
They could answer it quickly if 

312
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they don't walk away. 
And then you know you have the 

313
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ability to make those decisions 
and what you want quickly. 

314
00:16:00,040 --> 00:16:04,440
And what we're trying to do with
Rufus is we're trying to make 

315
00:16:04,440 --> 00:16:07,800
that experience even better. 
So with Rufus, you can go to any

316
00:16:07,800 --> 00:16:11,000
product detail page and instead 
of going through the plethora of

317
00:16:11,000 --> 00:16:15,280
information on that detail page,
you can ask any question and 

318
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Rufus will answer it really 
quickly. 

319
00:16:17,200 --> 00:16:20,080
Rufus will make comparisons for 
you across products and 

320
00:16:20,080 --> 00:16:22,960
categories. 
It'll make recommendations you 

321
00:16:22,960 --> 00:16:26,080
can make really, you can ask 
really broad questions for 

322
00:16:26,080 --> 00:16:28,280
recommendations and it'll ask 
narrowing questions. 

323
00:16:28,280 --> 00:16:30,440
So it gets it really what your 
intent is. 

324
00:16:31,120 --> 00:16:34,680
If you say to Rufus, hey, I want
that same golf glove that I 

325
00:16:34,680 --> 00:16:36,120
always get, can you find that 
for me? 

326
00:16:36,120 --> 00:16:38,520
The one I've ordered, Rufus will
find it for you. 

327
00:16:38,880 --> 00:16:41,840
You can say to Rufus, give me 
the order status of, of the 

328
00:16:41,840 --> 00:16:43,760
items that haven't been 
delivered yet and you'll get 

329
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that too. 
And one of the nice things about

330
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Rufus relative to to physical 
salesperson is that Rufus is not

331
00:16:51,560 --> 00:16:54,200
going to take another job at 
another retailer or it's not 

332
00:16:54,200 --> 00:16:56,360
going to start working in 
another profession. 

333
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Rufus is going to be there with 
you all this time, getting to 

334
00:17:00,080 --> 00:17:03,240
know your intent and your 
interests and what you want 

335
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better and better. 
Rufus was something that was 

336
00:17:05,280 --> 00:17:07,640
launched that at first seemed 
unclear. 

337
00:17:07,640 --> 00:17:10,680
It seemed like a little helpful 
tool, but I at first did not 

338
00:17:10,680 --> 00:17:13,079
really understand the intent of 
this product. 

339
00:17:13,240 --> 00:17:15,760
But it's clear that Amazon is 
designing Rufus to be an AI 

340
00:17:15,760 --> 00:17:19,119
agent, to simply be a place 
where you can have a mini 

341
00:17:19,119 --> 00:17:23,440
version of ChatGPT or Amazon 
Nova within the Amazon app. 

342
00:17:23,520 --> 00:17:27,160
And again, these examples with 
Amazon implementing AI are 

343
00:17:27,160 --> 00:17:29,400
literally nonstop. 
They just go on. 

344
00:17:29,600 --> 00:17:31,800
And we're just talking about the
retail business here. 

345
00:17:31,840 --> 00:17:34,960
Jassy continues on giving 
examples of how generative AI is

346
00:17:34,960 --> 00:17:37,360
being used in Alexa. 
Of course, this is going to be 

347
00:17:37,360 --> 00:17:40,120
dramatically improved. 
They're intertwining all their 

348
00:17:40,120 --> 00:17:41,840
aspects of their business with 
Alexa. 

349
00:17:42,280 --> 00:17:44,800
But it doesn't end here. 
He gives more and more practical

350
00:17:44,800 --> 00:17:47,240
applications. 
He moves on from discussing the 

351
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impact of agents to now 
discussing different features on

352
00:17:50,720 --> 00:17:51,840
Amazon's app. 
There's a. 

353
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A feature we have called Amazon 
Lens. 

354
00:17:54,600 --> 00:17:58,920
So let's say that you're at a 
friend's house and you see a 

355
00:17:58,920 --> 00:18:01,280
planter they have that you 
admire because this happens to 

356
00:18:01,280 --> 00:18:05,560
be very often and you want to 
know where that planter is from.

357
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And you ask your friend. 
My friend doesn't know. 

358
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What you can do today is you can
plug into a search engine like 

359
00:18:12,440 --> 00:18:18,840
Amazon or somewhere else, 
planter, hanging macrame, maybe 

360
00:18:18,840 --> 00:18:20,840
you'll get a decent answer. 
Probably not. 

361
00:18:21,120 --> 00:18:24,920
Instead, you can use Amazon Lens
and you can take a picture of 

362
00:18:24,920 --> 00:18:27,880
that item. 
And what Amazon Lens is doing is

363
00:18:27,880 --> 00:18:32,160
using computer vision and then a
multimodal model underneath it 

364
00:18:32,160 --> 00:18:34,960
to do a search query that leads 
you right to the right search 

365
00:18:34,960 --> 00:18:36,840
result on Amazon where you can 
buy it easily. 

366
00:18:36,920 --> 00:18:39,360
It's really magical and cool. 
These are features that are 

367
00:18:39,360 --> 00:18:42,280
going to become standard 
practice in the future as 

368
00:18:42,280 --> 00:18:45,320
customers learn about them and 
become, I'm convinced that they 

369
00:18:45,320 --> 00:18:48,160
actually work well, they will 
adopt these new features. 

370
00:18:48,360 --> 00:18:51,040
Shopping behaviors have changed 
over the past five years 

371
00:18:51,040 --> 00:18:52,960
dramatically. 
They're going to continue to 

372
00:18:52,960 --> 00:18:56,840
change with the advent of AI, 
and Amazon is leading this 

373
00:18:56,840 --> 00:18:59,640
online shopping AI integrated 
future. 

374
00:18:59,720 --> 00:19:02,880
We've all had this experience 
where, you know we're buying a 

375
00:19:02,880 --> 00:19:06,160
shirt and you don't really know 
if that brand runs large or 

376
00:19:06,160 --> 00:19:08,600
small, whether you'd be a medium
or large in that shirt. 

377
00:19:09,080 --> 00:19:12,400
What we've done is we've built a
large language model that takes 

378
00:19:12,560 --> 00:19:15,600
all the sizing relationships 
between in the many, many brands

379
00:19:15,600 --> 00:19:19,160
that we have and compare which 
ones run like each other, which 

380
00:19:19,520 --> 00:19:22,520
ones run larger or smaller. 
And then we're able to look for 

381
00:19:22,520 --> 00:19:25,360
customers, what you've bought 
before and when you're at a new 

382
00:19:25,360 --> 00:19:28,320
brand, we can make the right 
recommendation for what size you

383
00:19:28,320 --> 00:19:30,800
really should order. 
Very handy, very practical. 

384
00:19:31,040 --> 00:19:33,440
This is something that I've 
already used on Amazon and it 

385
00:19:33,440 --> 00:19:35,800
works perfectly. 
They already know based off of 

386
00:19:35,800 --> 00:19:39,000
your order history what size you
are, and then they know exactly 

387
00:19:39,000 --> 00:19:41,360
what size of this product is 
going to fit you based on 

388
00:19:41,360 --> 00:19:43,960
different reviews. 
So this is another pain point 

389
00:19:43,960 --> 00:19:47,160
from ordering clothes online is 
getting the sizing right. 

390
00:19:47,280 --> 00:19:50,440
So if Amazon can cut down on the
massive cost associated with 

391
00:19:50,440 --> 00:19:53,760
large amounts of returns by 
getting the size correct, that's

392
00:19:53,760 --> 00:19:56,440
another thing that can improve 
the margins of the retail 

393
00:19:56,440 --> 00:19:58,280
business. 
And then if you look at what 

394
00:19:58,280 --> 00:20:03,320
we're doing in Prime Video, we 
have a very deep partnership 

395
00:20:03,320 --> 00:20:05,680
with the NFL. 
We've built something together 

396
00:20:05,680 --> 00:20:10,080
over the years called NextGen 
Stats and we collect 500 million

397
00:20:10,080 --> 00:20:12,440
data points every season and 
then. 

398
00:20:12,560 --> 00:20:16,080
We've built AI models on top of 
that and so you can see some of 

399
00:20:16,080 --> 00:20:18,080
the features we've built. 
We've built something called 

400
00:20:18,560 --> 00:20:23,840
defensive alerts, which shows 
you which defensive player might

401
00:20:23,840 --> 00:20:26,800
blitz the quarterback, puts a 
circle around it, changes the 

402
00:20:26,800 --> 00:20:29,480
viewing experience. 
Or we can look at different 

403
00:20:29,480 --> 00:20:33,240
formations and sets and detect 
where the defence may be 

404
00:20:33,240 --> 00:20:34,840
vulnerable. 
And so we have a defensive 

405
00:20:34,840 --> 00:20:38,840
vulnerability feature where we 
can highlight for viewers where 

406
00:20:38,840 --> 00:20:43,280
the offence should attack. 
These change the experience for 

407
00:20:43,280 --> 00:20:46,440
fans. 
And so these are by the way. 

408
00:20:46,800 --> 00:20:49,000
This is actually astonishing, 
what they're doing. 

409
00:20:49,000 --> 00:20:51,600
They look at the layout and 
formation of the football 

410
00:20:51,600 --> 00:20:54,880
players, and then they kind of 
identify what the most likely 

411
00:20:54,880 --> 00:20:57,720
play is to occur. 
They're predicting the future 

412
00:20:57,720 --> 00:21:00,640
with generative AI and then 
sharing that with the viewer so 

413
00:21:00,640 --> 00:21:02,520
they know where to better pay 
attention to. 

414
00:21:02,560 --> 00:21:05,640
If Amazon gets this right, this 
is another thing that separates 

415
00:21:05,640 --> 00:21:08,520
them from the competition. 
This will be difficult for other

416
00:21:08,520 --> 00:21:11,600
companies to implement at the 
scale that Amazon's already at. 

417
00:21:11,640 --> 00:21:14,840
Amazon Prime Video is already a 
world class asset. 

418
00:21:14,880 --> 00:21:18,240
In fact, now there's reports 
that 70% of the people that sign

419
00:21:18,240 --> 00:21:22,000
up for Amazon Prime sign up 
because of Amazon Prime Video. 

420
00:21:22,320 --> 00:21:24,560
So as they're adding more value 
to this, they'll get more 

421
00:21:24,560 --> 00:21:28,400
customer acquisitions as well. 
The applications that Amazon has

422
00:21:28,400 --> 00:21:31,200
to implement AI into their 
business are enormous. 

423
00:21:31,200 --> 00:21:34,400
The opportunity here is larger 
than most other companies. 

424
00:21:34,720 --> 00:21:38,040
So when investors disregard 
Amazon or don't consider it an 

425
00:21:38,120 --> 00:21:41,600
AI company, I leave confused. 
I don't understand that thought 

426
00:21:41,600 --> 00:21:43,840
process. 
Amazon has every reason to be 

427
00:21:43,840 --> 00:21:46,280
considered one of the top AI 
companies in the world. 

428
00:21:46,320 --> 00:21:49,240
Not only are they intermingling 
AI into all of their business, 

429
00:21:49,360 --> 00:21:52,080
they're competing with Chachi, 
PT with Amazon Nova. 

430
00:21:52,280 --> 00:21:56,000
They have massive cloud scale 
with Amazon AWS, but they're 

431
00:21:56,000 --> 00:21:57,800
also competing on the hardware 
front. 

432
00:21:57,880 --> 00:22:00,920
Amazon announced that they're 
building a supercomputer, a new 

433
00:22:00,920 --> 00:22:03,360
server powered by homegrown AI 
chips. 

434
00:22:03,360 --> 00:22:06,040
This is under Amazon Web 
Services and it's going to be 

435
00:22:06,040 --> 00:22:10,080
called the Ultra Cluster, a 
massive AI supercomputer made-up

436
00:22:10,120 --> 00:22:13,320
of hundreds of thousands of 
homegrown Tranium chips. 

437
00:22:13,440 --> 00:22:16,080
This means that Amazon is the 
one designing these chips. 

438
00:22:16,200 --> 00:22:18,800
This means that Amazon is the 
one designing these chips. 

439
00:22:18,880 --> 00:22:21,960
The chip cluster will be used by
the AI startup Anthropic. 

440
00:22:22,040 --> 00:22:25,440
It'll be located in the US. 
It'll be ready in 2025. 

441
00:22:25,480 --> 00:22:28,000
It'll be one of the largest in 
the world for training AI 

442
00:22:28,000 --> 00:22:30,520
models. 
When the AWS CEO was talking 

443
00:22:30,520 --> 00:22:33,880
about this new chip cluster, he 
also mentioned that Apple is 

444
00:22:33,880 --> 00:22:35,480
using it. 
Apple's one of the biggest 

445
00:22:35,480 --> 00:22:37,880
customers of Amazon's custom AI 
chips. 

446
00:22:37,960 --> 00:22:40,320
Apple said that we have a strong
relationship and the 

447
00:22:40,320 --> 00:22:43,320
infrastructure is both reliable 
and able to serve our customers 

448
00:22:43,320 --> 00:22:45,080
worldwide. 
Now, of course, when Amazon 

449
00:22:45,080 --> 00:22:47,400
announces that they're creating 
their own chips and customers 

450
00:22:47,400 --> 00:22:50,480
like Ale are choosing them, this
pits them a little bit against 

451
00:22:50,480 --> 00:22:54,120
NVIDIA, a company that is a 
current partner of Amazons. 

452
00:22:54,560 --> 00:22:56,560
Quote Today. 
There's really only one choice 

453
00:22:56,560 --> 00:22:59,080
for the GPU side, it's just 
NVIDIA. 

454
00:22:59,440 --> 00:23:02,040
That's what Matt Gurman, the 
chief executive of Amazon Web 

455
00:23:02,040 --> 00:23:04,000
Services, said. 
We think that customers would 

456
00:23:04,000 --> 00:23:06,120
appreciate having multiple 
choices. 

457
00:23:06,200 --> 00:23:09,320
Amazon's trying to break 
Nvidia's monopoly to become a 

458
00:23:09,320 --> 00:23:11,360
duopoly. 
A key part of Amazon's AI 

459
00:23:11,360 --> 00:23:15,000
strategy is to update its custom
silicon so that it can not only 

460
00:23:15,000 --> 00:23:18,240
bring down the cost of AI for 
its business customers, but also

461
00:23:18,240 --> 00:23:20,840
give the company more control 
over its supply chain. 

462
00:23:21,200 --> 00:23:24,320
That could also make AWS less 
reliant on NVIDIA. 

463
00:23:24,560 --> 00:23:27,360
NVIDIA, of course, has made a 
fortune by selling their GPU's 

464
00:23:27,360 --> 00:23:30,840
to mostly big tech customers, 
which make up over 50% of their 

465
00:23:30,840 --> 00:23:33,320
current revenue. 
And Amazon's motto of your 

466
00:23:33,320 --> 00:23:35,920
margin is my opportunity seems 
to be at play here. 

467
00:23:36,120 --> 00:23:38,320
They want to drive down the 
margins of NVIDIA. 

468
00:23:38,440 --> 00:23:41,840
It's going to take time for 
Amazon to make a lot of gains in

469
00:23:41,840 --> 00:23:44,400
the GPU market. 
Even though the use of Amazon's 

470
00:23:44,400 --> 00:23:47,400
GPU's is much more narrow, the 
scope is smaller and the 

471
00:23:47,400 --> 00:23:50,800
application is more specific. 
This will drive down costs for 

472
00:23:50,800 --> 00:23:53,200
GPU's overall. 
When Amazon starts creating 

473
00:23:53,200 --> 00:23:56,720
alternatives in any capacity to 
NVIDIA, that's going to drive 

474
00:23:56,720 --> 00:23:58,480
down costs. 
So whether we're looking at the 

475
00:23:58,480 --> 00:24:01,400
hardware aspect or the software 
aspect, something that I've been

476
00:24:01,400 --> 00:24:04,680
saying for over a year now with 
Amazon is that it is one of the 

477
00:24:04,680 --> 00:24:07,400
leading AI companies. 
It is going to be a force to be 

478
00:24:07,400 --> 00:24:10,160
reckoned with and investors are 
starting to recognize this. 

479
00:24:10,360 --> 00:24:12,280
This is a narrative that has 
been changed. 

480
00:24:12,480 --> 00:24:16,000
Amazon has been branded as one 
that's behind an AI or not 

481
00:24:16,000 --> 00:24:18,600
really part of the conversation.
And over the next year, we're 

482
00:24:18,600 --> 00:24:20,240
going to continue to see that 
change. 

483
00:24:20,480 --> 00:24:23,000
And as that happens, I'm going 
to be remaining fully invested 

484
00:24:23,000 --> 00:24:25,160
in this company. 
Now moving on, another stock in 

485
00:24:25,160 --> 00:24:27,160
My Portfolio that's going 
through a bit of a 

486
00:24:27,160 --> 00:24:31,440
transformation is Salesforce. 
I purchased into Salesforce over

487
00:24:31,440 --> 00:24:34,160
the past six months and this one
continues to rise. 

488
00:24:34,200 --> 00:24:36,160
Today being the best day since I
bought it. 

489
00:24:36,240 --> 00:24:39,600
Salesforce stock is currently up
9% on the day after reporting 

490
00:24:39,600 --> 00:24:42,680
earnings yesterday after close. 
There's banks raising their 

491
00:24:42,680 --> 00:24:45,320
price targets. 
Analysts across the board are 

492
00:24:45,320 --> 00:24:47,440
all becoming more excited about 
this company. 

493
00:24:47,520 --> 00:24:50,520
Salesforce basically did exactly
what they said they were going 

494
00:24:50,520 --> 00:24:52,600
to do. 
If we look at their EPS and 

495
00:24:52,600 --> 00:24:56,160
revenue estimates, they actually
missed narrowly on the EPS. 

496
00:24:56,440 --> 00:24:58,520
If we look at the estimate 
compared to dismissed, they 

497
00:24:58,520 --> 00:25:01,040
missed by two or three pennies. 
And if we look at the revenue, 

498
00:25:01,040 --> 00:25:02,880
they did be on their revenue 
estimates. 

499
00:25:02,880 --> 00:25:05,120
So they reported 1/4. 
That was in line with 

500
00:25:05,120 --> 00:25:07,320
expectation. 
We can turn to the guidance, but

501
00:25:07,320 --> 00:25:10,600
the guidance was also roughly in
line with expectations. 

502
00:25:10,600 --> 00:25:14,400
So why is Salesforce up 9%? 
The majority of this gain is 

503
00:25:14,400 --> 00:25:18,080
because of a shift in narrative,
A Salesforce similar to Amazon. 

504
00:25:18,360 --> 00:25:21,800
Investors are getting more on 
board that this company is an AI

505
00:25:21,800 --> 00:25:23,760
company. 
Salesforce just released their 

506
00:25:23,760 --> 00:25:27,000
new product called Agentforce, 
and within the first week of 

507
00:25:27,000 --> 00:25:30,960
business, Salesforce's CEO said 
that they had over 200 customers

508
00:25:30,960 --> 00:25:33,960
sign up for the service. 
Agent forces Salesforce's new 

509
00:25:33,960 --> 00:25:38,320
branding for their AI agents. 
These are better than chat bots.

510
00:25:38,320 --> 00:25:41,120
They're chat bots that can do 
very complex tasks. 

511
00:25:41,360 --> 00:25:44,200
In fact, they can kind of do 
entire human tasks. 

512
00:25:44,600 --> 00:25:47,760
The big selling point for 
Agentforce is that it will lower

513
00:25:47,760 --> 00:25:51,720
the intensity of work required 
for their company's customers. 

514
00:25:51,800 --> 00:25:54,360
They're promising remarkable 
efficiency gains through 

515
00:25:54,360 --> 00:25:56,440
Agentforce. 
We've gone through a phase of 

516
00:25:56,440 --> 00:25:59,000
generative AI and we've seen 
what that has done, the 

517
00:25:59,000 --> 00:26:01,800
efficiencies it's gained. 
But agents are this entire new 

518
00:26:01,800 --> 00:26:04,320
concept. 
It's like the next level of AI. 

519
00:26:04,520 --> 00:26:07,960
And in an interview today, Sam 
Altman described what he thinks 

520
00:26:07,960 --> 00:26:11,360
is going to be the biggest 
change in 2025, the next 

521
00:26:11,360 --> 00:26:14,520
iterative development that will 
change people's perspectives to 

522
00:26:14,600 --> 00:26:16,160
what AI is capable of. 
Sure. 

523
00:26:16,160 --> 00:26:20,840
I expect that in 2025 we will 
have systems that people look 

524
00:26:20,840 --> 00:26:23,720
at, even people who are 
skeptical of current progress 

525
00:26:24,080 --> 00:26:27,560
and say, wow, that I did not 
expect that. 

526
00:26:27,560 --> 00:26:29,960
That does change what? 
Like what? 

527
00:26:33,000 --> 00:26:35,360
Agents are the thing everyone is
talking about, I think for good 

528
00:26:35,360 --> 00:26:37,080
reason. 
You know, this idea that you can

529
00:26:37,080 --> 00:26:40,880
give an AI system a pretty 
complicated task, like a kind of

530
00:26:40,880 --> 00:26:44,280
task you'd give to a very smart 
human that takes a while to go 

531
00:26:44,280 --> 00:26:47,160
off and do and use a bunch of 
tools and create something of 

532
00:26:47,160 --> 00:26:49,560
value. 
That's the kind of thing I'd 

533
00:26:49,560 --> 00:26:52,160
expect next year. 
And that's like a huge deal. 

534
00:26:52,360 --> 00:26:54,160
We talk about that like, oh, you
know, this thing is going to 

535
00:26:54,160 --> 00:26:57,440
happen, but that's like, if that
works as well as we hope it 

536
00:26:57,440 --> 00:26:59,640
does, that can that can really 
transform things. 

537
00:26:59,640 --> 00:27:02,680
And Sam Altman is right. 
If this is correct, if there are

538
00:27:02,680 --> 00:27:05,720
agents that can accomplish these
complex tasks, that's going to 

539
00:27:05,720 --> 00:27:08,560
be incredibly transformative and
it's going to be very valuable 

540
00:27:08,560 --> 00:27:12,000
for the companies that have the 
distribution system to sell 

541
00:27:12,000 --> 00:27:15,480
these agents to their customers.
Well, what company has a massive

542
00:27:15,480 --> 00:27:19,760
amount of existing customers, 
maybe over 150,000 customers? 

543
00:27:20,120 --> 00:27:22,920
Salesforce does. 
What company has customers data 

544
00:27:22,920 --> 00:27:26,760
in almost every segment of their
business, in sales, in service, 

545
00:27:26,760 --> 00:27:29,280
in platform, in marketing and 
integration? 

546
00:27:29,680 --> 00:27:32,520
Salesforce does. 
Salesforce as a company has more

547
00:27:32,520 --> 00:27:36,280
customers and more customer data
than almost any company on 

548
00:27:36,280 --> 00:27:39,280
earth. 
They are the CRM, the customer 

549
00:27:39,280 --> 00:27:42,280
relationship management tool for
hundreds of thousands of 

550
00:27:42,280 --> 00:27:44,440
companies. 
They already have all of that 

551
00:27:44,440 --> 00:27:45,840
data. 
They already have all of those 

552
00:27:45,840 --> 00:27:48,440
connections. 
They have all the sales funnel 

553
00:27:48,440 --> 00:27:51,120
existing. 
All they need to do is press a 

554
00:27:51,120 --> 00:27:54,760
button and sell agents to them. 
That is exactly the vision that 

555
00:27:54,760 --> 00:27:57,600
Marc Benioff sold in this latest
earnings report. 

556
00:27:58,000 --> 00:28:02,120
He gave practically a 20 minute 
dissertation on what agents are.

557
00:28:02,400 --> 00:28:06,080
If you want the most in depth, 
comprehensive view of agents, 

558
00:28:06,400 --> 00:28:08,840
just go listen to the last 
Salesforce earnings call. 

559
00:28:09,080 --> 00:28:12,880
He goes on and on for well over 
20 minutes describing this 

560
00:28:12,880 --> 00:28:15,800
transformative technology. 
His opening remarks, I actually 

561
00:28:15,800 --> 00:28:18,480
believe may have set a record 
for the longest opening remarks 

562
00:28:18,480 --> 00:28:21,640
of any CEO in an earnings call. 
Although out of everything that 

563
00:28:21,640 --> 00:28:24,240
he said in the opening remarks, 
I believe the most illustrative 

564
00:28:24,240 --> 00:28:27,720
example of agent force was given
during the Q&A. 

565
00:28:28,240 --> 00:28:30,200
He gave an example of 
healthcare. 

566
00:28:30,200 --> 00:28:32,640
Let's go ahead and listen to the
story that Marc Benioff shares 

567
00:28:32,640 --> 00:28:34,600
about healthcare. 
I just got a call. 

568
00:28:34,600 --> 00:28:38,280
From my hospital telling me that
I'm coming in to get scheduled 

569
00:28:38,280 --> 00:28:41,320
for another MRI and incredible 
service. 

570
00:28:41,320 --> 00:28:44,920
You know, Ruben knows that this 
great relationship with UCSF and

571
00:28:44,920 --> 00:28:47,680
they're, they, they pay a lot of
attention to me. 

572
00:28:47,680 --> 00:28:49,120
I pay a lot of attention to 
them. 

573
00:28:49,560 --> 00:28:53,240
Incredible organization. 
And they had a lot of questions 

574
00:28:53,240 --> 00:28:58,000
for me about getting me ready 
for my next MRI and, and at the 

575
00:28:58,000 --> 00:29:00,720
end of the call and this kind of
preoperative care and there'll 

576
00:29:00,720 --> 00:29:02,840
be another call post operative 
and so forth. 

577
00:29:02,840 --> 00:29:06,440
And I, I was just saying to 
myself, wow, what did that cost 

578
00:29:06,440 --> 00:29:08,480
them? 
And they just don't have enough 

579
00:29:08,480 --> 00:29:10,720
people as it is. 
Their doctors are already burned

580
00:29:10,720 --> 00:29:14,200
out, their nurses are burnt out.
I've talked to the folks all the

581
00:29:14,200 --> 00:29:16,040
time. 
You know, there's a lot of 

582
00:29:16,040 --> 00:29:18,640
pajama time for all these 
doctors is what they call it, 

583
00:29:18,640 --> 00:29:20,960
because they're all working late
at night with their families 

584
00:29:21,280 --> 00:29:23,240
trying to get through all of 
their messages. 

585
00:29:23,720 --> 00:29:27,560
Everybody's maxed out at UCSFI. 
Mean it's an incredible org, but

586
00:29:27,560 --> 00:29:32,080
I, I, I can't believe, you know,
the amount that they have to do 

587
00:29:32,080 --> 00:29:34,200
with such a actually limited 
workforce. 

588
00:29:34,760 --> 00:29:36,720
And then, you know, I got this 
call. 

589
00:29:36,720 --> 00:29:40,000
I said, you know, they kind of 
know all of this already about 

590
00:29:40,000 --> 00:29:42,480
me. 
They've got all of my data, they

591
00:29:42,480 --> 00:29:46,440
have all of my care, they have 
my family history, they've got 

592
00:29:46,440 --> 00:29:49,880
all my scans. 
They can have an agent do this 

593
00:29:49,880 --> 00:29:52,880
work. 
And that call probably cost them

594
00:29:52,880 --> 00:29:57,000
$100 and it didn't have to 
happen. 

595
00:29:57,000 --> 00:30:00,040
And I think that we could have 
done the call for probably about

596
00:30:00,040 --> 00:30:03,880
$1.50. 
And I think that that is the 

597
00:30:03,880 --> 00:30:06,400
message to our customers. 
That's the sales pitch. 

598
00:30:06,440 --> 00:30:08,960
It's that simple. 
Right now, humans are doing 

599
00:30:08,960 --> 00:30:12,760
things that cost $100 per call. 
When you factor in a human 

600
00:30:12,760 --> 00:30:16,080
salary, they're scheduling their
healthcare, everything you need 

601
00:30:16,080 --> 00:30:20,040
to do to hire a person to return
calls, to answer all these 

602
00:30:20,040 --> 00:30:23,080
different inquiries. 
There's a lot of cost associated

603
00:30:23,080 --> 00:30:25,360
to it. 
Salesforce created a product, 

604
00:30:25,360 --> 00:30:28,160
these agents that they can 
distribute with their massive 

605
00:30:28,160 --> 00:30:31,320
customer base and the sales 
pitches, It's going to save them

606
00:30:31,400 --> 00:30:35,040
a lot of money, a lot of money 
on returning monotonous calls 

607
00:30:35,040 --> 00:30:38,120
that agents can figure out. 
The technology is finally here 

608
00:30:38,120 --> 00:30:40,040
to solve it. 
When you have a margin 

609
00:30:40,040 --> 00:30:44,600
difference between costing $1.50
or $100, that is an easy pitch. 

610
00:30:44,720 --> 00:30:47,440
The only thing that remains is 
for customers to be convinced 

611
00:30:47,640 --> 00:30:50,400
that this product is worth it. 
That's why they're implementing 

612
00:30:50,400 --> 00:30:54,760
things like calculate your ROI 
right on Salesforce's website. 

613
00:30:55,200 --> 00:30:58,280
This is a tool they developed to
help customers understand their 

614
00:30:58,280 --> 00:31:00,680
potential savings. 
They can put in the number of 

615
00:31:00,680 --> 00:31:03,880
customer service employees, the 
average annual salary of those 

616
00:31:03,880 --> 00:31:05,680
employees. 
You can punch in the number of 

617
00:31:05,680 --> 00:31:08,960
conversations those employees 
take on everyday, and then you 

618
00:31:08,960 --> 00:31:11,520
have a dial here to calculate 
the percentage of support 

619
00:31:11,520 --> 00:31:14,880
conversations shifted to 
Agentforce over three years. 

620
00:31:15,360 --> 00:31:18,840
If you get to 50%, here's a 
chart of the savings. 

621
00:31:18,960 --> 00:31:23,920
Year 1 you save $200,000. 
Year 2 you save $283,000. 

622
00:31:24,200 --> 00:31:28,480
Year three you saved $405,000 
with only a small team of 20 

623
00:31:28,480 --> 00:31:31,520
customer service agents. 
After three years, you've saved 

624
00:31:31,560 --> 00:31:35,120
$886,000. 
Salesforce is also changing the 

625
00:31:35,120 --> 00:31:37,040
way the customers are paying for
this product. 

626
00:31:37,360 --> 00:31:41,280
Instead of paying a flat license
or a fee or a per seat license, 

627
00:31:41,600 --> 00:31:43,600
customers pay for it through 
consumption. 

628
00:31:43,840 --> 00:31:46,880
The customer doesn't pay for 
Agentforce unless they're saving

629
00:31:46,880 --> 00:31:49,880
money with Agentforce, but this 
also is beneficial for 

630
00:31:49,880 --> 00:31:52,520
Salesforce. 
Salesforce knows that AI is 

631
00:31:52,520 --> 00:31:55,480
replacing many different seats 
or different employees at 

632
00:31:55,480 --> 00:31:58,840
companies, so having a 
consumption based model protects

633
00:31:58,840 --> 00:32:02,600
them from that dynamic change. 
Every single customer in Cory 

634
00:32:02,600 --> 00:32:06,280
they can complete, they can get 
a dollar or $1.50 and that's a 

635
00:32:06,280 --> 00:32:09,000
savings for their customer and 
its money directly in 

636
00:32:09,000 --> 00:32:11,880
Salesforce's pocket. 
All Salesforce has to do right 

637
00:32:11,880 --> 00:32:14,840
now is push this product to 
their customers. 

638
00:32:15,160 --> 00:32:16,920
They have to run the sales 
pipeline. 

639
00:32:16,960 --> 00:32:20,160
That is why Salesforce is hiring
1000 people to sell this product

640
00:32:20,160 --> 00:32:22,560
to their customers. 
They want to get the word out. 

641
00:32:22,560 --> 00:32:25,000
They want to let their customers
know we have this new product 

642
00:32:25,000 --> 00:32:26,760
that can stand to save you a lot
of money. 

643
00:32:26,760 --> 00:32:29,360
Marc Benioff also noted that 
within the first week of this 

644
00:32:29,360 --> 00:32:31,640
product being launched, they 
already have 200 customers 

645
00:32:31,640 --> 00:32:34,480
signed on and they have 
conversations with thousands 

646
00:32:34,480 --> 00:32:35,880
more. 
So if you're wondering why 

647
00:32:35,880 --> 00:32:39,000
Salesforce is bouncing up after 
earnings that seem to be in line

648
00:32:39,000 --> 00:32:42,160
with expectations, it's because 
investors again, are getting 

649
00:32:42,160 --> 00:32:45,240
more on board that this company 
is not going to be destroyed by 

650
00:32:45,240 --> 00:32:47,760
artificial intelligence. 
In fact, it's going to be one of

651
00:32:47,760 --> 00:32:50,960
the biggest beneficiaries. 
Unlike Amazon, the biggest 

652
00:32:50,960 --> 00:32:54,000
benefit that Salesforce 
currently has is their already 

653
00:32:54,000 --> 00:32:57,320
established distribution system.
This knowledge and data that 

654
00:32:57,320 --> 00:32:59,880
they have around hundreds of 
thousands of customers is 

655
00:32:59,880 --> 00:33:02,480
incredibly useful for when they 
they want to sell a new product 

656
00:33:02,640 --> 00:33:04,440
like Agentforce. 
Now moving on. 

657
00:33:04,440 --> 00:33:06,080
I saw something that I thought 
was funny. 

658
00:33:06,080 --> 00:33:09,800
In fact, I was sent this by a 
couple people, but it's JJ Watt,

659
00:33:09,880 --> 00:33:13,640
a former NFL player and he gives
a huge endorsement for Texas 

660
00:33:13,640 --> 00:33:16,640
Roadhouse on Twitter. 
He tweeted Texas Roadhouse 

661
00:33:16,640 --> 00:33:19,920
simply does not miss ever with a
picture of the meal that he 

662
00:33:19,920 --> 00:33:22,360
ordered. 
Now this tweet with this picture

663
00:33:22,360 --> 00:33:28,120
got 1500 comments, 1100 
retweets, 37,000 likes and it 

664
00:33:28,120 --> 00:33:31,520
got viewed 2.4 million times. 
This is what they column 

665
00:33:31,520 --> 00:33:35,120
business earned advertisement 
meaning that Texas Roadhouse. 

666
00:33:35,120 --> 00:33:38,880
In order to make this incredible
endorsement from a former NFL 

667
00:33:38,880 --> 00:33:42,160
player, probably the best person
that you could partner with to 

668
00:33:42,160 --> 00:33:44,880
endorse a company a restaurant 
like Texas Roadhouse. 

669
00:33:45,320 --> 00:33:48,280
He endorsed it for free. 
He just went out and he enjoys 

670
00:33:48,280 --> 00:33:50,040
the meal. 
He said that he got the meal in 

671
00:33:50,040 --> 00:33:52,360
under 20 minutes. 
He was in and out of the door. 

672
00:33:52,360 --> 00:33:54,920
The service was incredible. 
He gave it this glowing 

673
00:33:54,920 --> 00:33:57,080
endorsement. 
This is one of the examples of a

674
00:33:57,080 --> 00:33:59,800
company that just offers a great
product. 

675
00:34:00,120 --> 00:34:02,440
The endorsements are in the 
customers themselves. 

676
00:34:02,800 --> 00:34:05,600
The reason that we don't see any
national advertisements, it's 

677
00:34:05,600 --> 00:34:08,080
the same reason you don't see 
Costco advertising. 

678
00:34:08,360 --> 00:34:10,960
The product sells itself so well
through the word of mouth. 

679
00:34:11,040 --> 00:34:13,440
I think things are going to 
continue on for Texas Roadhouse.

680
00:34:13,440 --> 00:34:15,480
There's so many people that love
this restaurant. 

681
00:34:15,480 --> 00:34:17,159
They're opening up new 
locations. 

682
00:34:17,400 --> 00:34:20,400
Even though the valuation is a 
bit higher, it's traded up some.

683
00:34:20,639 --> 00:34:22,199
I'm still along the ride for 
this one. 

684
00:34:22,320 --> 00:34:24,679
Now moving on, we get to some 
news that's rather shocking. 

685
00:34:24,760 --> 00:34:28,360
A United Health executive, Brian
Thompson was just killed. 

686
00:34:28,360 --> 00:34:31,080
He was shot down in a 
premeditated attack. 

687
00:34:31,080 --> 00:34:33,600
Now there's video of this clear 
assassination. 

688
00:34:33,760 --> 00:34:35,120
I'm not going to show it on this
channel. 

689
00:34:35,120 --> 00:34:38,400
It's all over X and Twitter and 
online you can find if you 

690
00:34:38,400 --> 00:34:40,719
really want to watch it. 
But it is disturbing. 

691
00:34:40,760 --> 00:34:44,639
It shows him being gunned down 
in a premeditated fashion by 

692
00:34:44,639 --> 00:34:46,199
someone that looks like a 
professional. 

693
00:34:46,280 --> 00:34:48,800
The assassin has a jacket on 
with a hood up covering his 

694
00:34:48,800 --> 00:34:51,080
identity. 
He pulls out a handgun with a 

695
00:34:51,080 --> 00:34:54,520
silencer and shoots at point 
blank range multiple times, 

696
00:34:54,840 --> 00:34:57,520
ensuring that he's dead. 
This is a clear cut assassin 

697
00:34:57,600 --> 00:34:59,680
fascination. 
Now the Wall Street Journal is 

698
00:34:59,680 --> 00:35:02,920
reporting that a manhunt is 
underway for the suspect, who is

699
00:35:02,920 --> 00:35:05,840
lying in wait for the executive.
So as of right now, they haven't

700
00:35:05,840 --> 00:35:07,760
caught this assassin. 
He's still on the loose. 

701
00:35:07,760 --> 00:35:09,360
In fact, they don't even know 
his identity. 

702
00:35:09,640 --> 00:35:13,400
He fled on foot after shooting 
outside the Hilton Hotel and 

703
00:35:13,400 --> 00:35:16,800
then the suspect rode on an E 
bike to Central Park where he 

704
00:35:16,800 --> 00:35:19,000
was last seen. 
Police said that he planned the 

705
00:35:19,000 --> 00:35:22,760
attack, but they don't know why.
So as of right now, we don't 

706
00:35:22,760 --> 00:35:25,120
have a clear motive. 
An important thing to note here 

707
00:35:25,120 --> 00:35:27,560
is a small caveat. 
A lot of different news 

708
00:35:27,560 --> 00:35:31,360
organizations are reporting that
Brian Thompson was the CEO of 

709
00:35:31,360 --> 00:35:34,360
United Health. 
He wasn't the CEO of the entire 

710
00:35:34,360 --> 00:35:36,280
company. 
He was the CEO of a smaller 

711
00:35:36,280 --> 00:35:39,080
business owned by United Health.
So he was an executive at the 

712
00:35:39,080 --> 00:35:42,240
company, but he wasn't the CEO. 
Thompson, who was 50, was 

713
00:35:42,240 --> 00:35:45,200
believed to be going to United 
Health Annual Investor Day early

714
00:35:45,200 --> 00:35:47,800
to help set up. 
So to get this straight, this 

715
00:35:48,080 --> 00:35:50,800
executive that works for a 
company that works for United 

716
00:35:50,800 --> 00:35:54,360
Health was just going to an 
annual investor day to help set 

717
00:35:54,360 --> 00:35:58,120
things up and he was targeted by
an assassin early in the morning

718
00:35:58,360 --> 00:36:00,640
in broad daylight in New York 
City. 

719
00:36:00,920 --> 00:36:02,760
This is truly shocking and 
disturbing. 

720
00:36:02,880 --> 00:36:04,880
Now the police, of course, are 
trying to find this guy. 

721
00:36:04,880 --> 00:36:07,920
They've already put up a bounty 
for the assassin offering 

722
00:36:07,920 --> 00:36:11,200
$10,000 for anyone that has any 
type of information. 

723
00:36:11,200 --> 00:36:13,920
This whole event is just tragic 
and unsettling. 

724
00:36:14,400 --> 00:36:17,720
Ryan Thompson, From every bit of
information we can gather on his

725
00:36:17,720 --> 00:36:21,360
history, at least now it's hard 
to find any possible motive for 

726
00:36:21,360 --> 00:36:23,400
someone wanting to hurt him. 
There's already news 

727
00:36:23,400 --> 00:36:26,080
organizations that have dug 
through his public history, 

728
00:36:26,080 --> 00:36:29,120
looking at every challenges he's
faced, everything that he's done

729
00:36:29,120 --> 00:36:32,000
with his work and private life. 
There's nothing distasteful, 

730
00:36:32,000 --> 00:36:35,160
objectionable, questionable. 
It seemed like he was all around

731
00:36:35,160 --> 00:36:37,320
a good person, his mother-in-law
said. 

732
00:36:37,320 --> 00:36:39,280
The only thing I can say is that
he's a good man. 

733
00:36:39,280 --> 00:36:41,800
I can't say anything else. 
We're still in shock. 

734
00:36:41,920 --> 00:36:44,320
This seems like a totally 
meaningless, senseless attack. 

735
00:36:44,440 --> 00:36:46,160
The family must be devastated as
well. 

736
00:36:46,280 --> 00:36:49,080
He's also married, so his wife 
must be completely devastated 

737
00:36:49,080 --> 00:36:51,200
right now. 
All around a completely horrific

738
00:36:51,200 --> 00:36:54,240
event and hopefully we find the 
scumbag that did this. 

739
00:36:54,240 --> 00:36:56,520
That's going to be it for now. 
See you in the next one.

