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Welcome back everyone today on 
the Joseph Carlson Show as 

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companies like Google, major 
companies today. 

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Trade off at the. 
Beginning of September, as they 

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often do, we have Google hair 
down 2. .44. 

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Percent. 
The company is now at a. 

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Market cap of around. 2 1/2 
trillion dollars, but we have 

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reason to believe that Google 
could be worth much more in the 

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very. 
Near future, in fact, just. 

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Around a week ago, CNBC. 
Shared this graphic this. 

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Breakdown of all the various 
businesses of Google. 

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We know that Google's not just 
doing one thing, they have their

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hands in many different things, 
and those things are worth 

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different amounts of money. 
CNBC mapped out what the average

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annual assessment is. 
For all of these various 

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businesses. 
Each on a business level and the

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estimates from the analysts are 
much higher in aggregate than 

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where. 
Google trades today. 

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So we'll be going through each 
of these. 

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Businesses from Google the. 
Average annual assessments for 

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the business and breaking down 
what? 

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The true value is today. 
To try to determine. 

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What Google's actually worth 
now, of course. 

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We have a lot of other news to 
get to in this. 

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Episode, For example, the whole 
stock market's falling. 

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This is common in September. 
We see it in the data. 

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Why is September such? 
A bad month for. 

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Stocks. 
Well, we can talk. 

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About it, especially what 
investors should do in 

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September. 
We have people like Jeremy 

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Siegel that thinks that we 
should remain optimistic, even 

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if we. 
Have a rough start. 

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To this month. 
And then we also have news that 

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Kraft Heinz is breaking up and 
this is bumming out Warren 

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Buffett. 
He's spoken on the subject, 

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saying that he's deeply 
disappointed in the separation. 

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We'll be talking about. 
That as well. 

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So like. 
Always. 

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We have a ton to get to in this 
episode and we start things off 

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with the. 
Breakdown of Google. 

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Now before we jump into that, 
just a quick mention. 

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It's the beginning of the month,
which means if you join the 

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Patreon today, you'll have the 
entire. 

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Month as a free trial. 
So now's the time. 

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Try it out. 
After the free trial. 

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It's only 10 bucks a month and I
think you'll love. 

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It we have a lot of people that 
love it. 

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We are. 
Past 10,000 members now and it's

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growing quickly. 
So try it. 

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Out if you haven't. 
Now let's go ahead and talk a 

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little bit. 
About Google here. 

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First of all, Google. 
Is a main position in my. 

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Portfolio, in fact it's. 
Steadily. 

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Grown as a position. 
Overtime and in the passive 

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income portfolio in. 
Particular Google's rather new 

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position. 
It's around. 68. $1000 in total.

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Value with $10,000 of it being 
gains. 

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Even after today's losses. 
When we look at it in the story 

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fund. 
I can also bring that up and 

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show you real quick I have a 
more. 

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Google in this. 
Portfolio as well. 

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The story fund is my smaller, 
more concentrated more. 

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Aggressive growth focused 
portfolio. 

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And Google has been here. 
For quite a while. 

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So the gains are far more 
substantial in this one with a 

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total position. 
Size of 45. 1021 thousand if 

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that's gains. 
So this one has done a lot. 

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Better. 
I've just owned it for longer. 

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I bought it at. 
Really good times and Google. 

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Has helped this portfolio. 
Outperform Now when we're 

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looking at Google and the 
valuation of the company, it's. 

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Important to address specific. 
Concerns and the trading 

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patterns of this stock Google 
has been. 

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Underperforming its pairs for. 
Quite some time, in fact, even 

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today, the valuation. 
Multiples are far below Meta. 

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They're below Microsoft. 
They're below Apple. 

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They're below virtually every 
other big. 

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Tech company around it. 
Google's by far the cheapest 1. 

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And part of the reason is 
because of the concerns that 

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have centered around this 
company in. 

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Particular the transformation 
with AI information gathering. 

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And this was the big problem 
with. 

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Google the fact that. 
There's new ways to gather 

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information. 
Many people have made huge 

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claims that this is going to 
dramatically challenge Google. 

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That it's a big disruptive risk 
that it's. 

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Changing the ways. 
That people interact with Google

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search. 
And it might lower the margins. 

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Of the company or make the 
company worse overall. 

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But what we've seen over time, 
and what I've become 

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increasingly convinced of, is 
that it's not being. 

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Disrupted Google search is. 
Simply not being. 

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Disrupted in the. 
Way that we. 

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Thought it might be in fact the 
data. 

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That's come in. 
Quarter after quarter after 

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quarter after quarter. 
Show that. 

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Google search is actually. 
Growing Google's. 

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Also done a very good job. 
Adapting with the times. 

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With the threat of. 
Chachi, PT and Grok and many. 

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Other AI searches. 
Google implemented something. 

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Called AI Mode AI. 
Mode is the benefits of. 

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Both worlds. 
It has LLM technology. 

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As well as relevant search 
information. 

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It's always up to date. 
It works almost instantly. 

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It's a really new technology in 
Google search. 

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And users love it. 
AI mode is being. 

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Used everywhere now. 
And on top of that, Google has 

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the more dedicated Gemini for 
longer, more complex 

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conversations. 
So Google has adapted to this 

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new challenge, to this new. 
Disruptive threat. 

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They showed that a technology 
that could have potentially 

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disrupted. 
Them actually grew their market.

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Share and speed up the. 
Growth of Google search. 

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Now with that challenge behind 
us, and some people don't think 

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it's behind us, they still think
Google's going to be. 

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Disrupted by AI, but there's 
fewer and fewer of those people.

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Now most. 
People realize that artificial. 

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Intelligence is going to. 
Benefit Google overall. 

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And that the search business is 
not becoming. 

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Disrupted like people thought 
it's just evolving over. 

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Time. 
Now with that said, where does 

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that leave? 
Us What is Google stock 

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actually? 
Worth if we assume no major 

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disruptions to Google. 
Search well. 

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That's a more complex question 
because we. 

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Look at Google. 
And this company has many 

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various business lines when you 
break it down by revenue. 

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You have Google search. 
You have YouTube. 

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Ads and this is a little bit 
complicated. 

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Because YouTube ads. 
Does not include YouTube 

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Premium. 
Which they have over. 120 

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million premium subscribers. 
So YouTube also is. 

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Bigger than just this portion 
shows. 

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Then you have Google network. 
You have subscription which. 

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Includes things like Google One 
and YouTube Premium. 

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You have Google Cloud. 
Which is a a monster of a 

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business. 
Then you have. 

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Other bets which? 
Could be renamed Waymo because 

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the most significant. 
Other bet by now by far is 

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Waymo. 
When we look at Google in their.

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Total value it's already. 
At a decent valuation, but when 

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we break. 
This up by different. 

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Businesses that Google owns if 
you're looking at. 

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It as alphabet. 
A conglomerate of unified 

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businesses, it's even cheaper, 
and that's where we get into 

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this. 
Chart here this graphic. 

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Showing all the various. 
Businesses of Google we have. 

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Search DeepMind and TPU. 
We have Google Cloud. 

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YouTube, Waymo and Network. 
We have all. 

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These various businesses with 
their numbers underneath of what

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the analysts think they're 
worth. 

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So they've averaged out all. 
The analysts, they've attached 

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the numbers and that. 
Is combined valuation of. 

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Google, when we look at this 
business by business, we can 

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just take a look at what the 
analysts think of the Business 

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Today, for example, with Google.
Search. 

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Alone, just the search business,
they have a price tag of 1.2. $5

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trillion. 
So the analysts believe that 

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search alone justifies half the 
market. 

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Cap of Google today. 
Then we get into DeepMind and 

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TPU. 
Now this is an interesting way 

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to break it up, but the analysts
believe. 

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That this part of Google which 
used to be a. 

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Cost centre pouring money into. 
Artificial. 

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Intelligence in their models. 
Now it's no longer a cost 

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centre. 
DeepMind is making a fortune. 

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They're licensing all this 
technology. 

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You can see that. 
The tokens being used. 

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For all these. 
Different models like Gemini 

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being used more and more. 
Google has a 1000 different ways

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to monetize this, so DeepMind is
a. 

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Huge part of. 
Google, it's a it's a massive 

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part. 
They have some of the leading 

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models with distribution for it 
and then you have TP us. 

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Which are Google's proprietary 
chips that they developed. 

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To help manage all of this, to 
make it so they're not so 

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reliant on NVIDIA. 
When you combine both of those 

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together, the analysts are 
saying that it's worth almost 

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900 billion dollars, 897 billion
in terms of the average analysts

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estimates. 
Then we add in Google. 

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Cloud, they say that this is 
worth 5. 172. 

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Billion dollars currently. 
We add in YouTube. 

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YouTube. 
They're estimating to be worth 

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400 and. $46 billion. 
Then we add in Waymo. 

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With Waymo, they're giving it a 
valuation of $173 billion. 

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And then the analysts believe 
that the network. 

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Business is worth 138 billion. 
Now what does? 

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This look like if we add 
together all these numbers and. 

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See what it amounts to? 
Well, I went. 

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Ahead and did that for you we 
have all the very assessments 

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right here from the. 
Analysts all the different 

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businesses and it adds to 3.476 
trillion. 

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Dollars. 
So if you take. 

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All the average analyst 
estimates, you combine them. 

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Together they overall. 
Believe that the company is 

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being undervalued by a full 
trillion. 

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Dollars. 
And that means that if you were 

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to add that trillion dollars to 
the market. 

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Cap that would be a 40. 
Percent increase over today's. 

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Price. 
That's what the analysts. 

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Believe. 
Now we're going to take. 

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A look at what I believe I 
believe. 

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We can do even better than the 
average. 

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Analyst and we start off with 
Google search. 

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This is where the analyst had it
at 1.25 trillion. 

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Dollars, and this is. 
Going to be one that I don't. 

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Disagree with so I'm going to. 
Copy in the same. 

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Number here I think. 
That you could, you can move it 

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up or down a little bit, but 
when you look at the numbers. 

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This is pretty straightforward. 
Google search is massive. 

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It does make up. 
Around. 

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Half of the total revenue of 
Google. 

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But also more than the operating
income because it's so. 

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Profitable. 
Then we have DeepMind and TPU. 

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This is another category. 
Where I'm going to agree. 

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With the analysts, it's very. 
Clear that Google. 

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Has a massively valuable. 
Property here with all their 

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Gemini models. 
And their TP us they've been 

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able to out compete and gain new
clients. 

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Because of their TP, us, their 
processing power, the lower 

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cost. 
Of running all their models 

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while still being. 
Profitable for Google. 

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So they have a lot of ways to 
monetize. 

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This for this. 
One, I'm just going to keep the 

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analysts estimates then we get. 
To Google Cloud. 

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This is 1 where they. 
Have it at 5:00. 170. $2 

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billion. 
And I think this is a low 

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estimate now having a business 
in and of. 

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Itself at this. 
Scale growing this quickly. 

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Is already a big win. 
Even if the margins don't look 

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good, even if it's not 
profitable, having a business 

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grow this quickly is a huge 
thing in and of itself, but at 

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the same time it's growing that.
Quickly the operating. 

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Margins are also. 
Ticking up very quickly. 

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So this. 
Is growing super fast. 

235
00:09:26,920 --> 00:09:31,120
But it's also now at a 20.7% 
operating margin, which is just 

236
00:09:31,120 --> 00:09:33,640
incredible. 
And this is not the ceiling. 

237
00:09:33,640 --> 00:09:36,000
I believe that's going to happen
over the next five years. 

238
00:09:36,000 --> 00:09:39,040
And that's why I'm going to put.
Google Cloud as worth. 700 and. 

239
00:09:39,040 --> 00:09:41,280
$50 billion today. 
So I believe there's even more 

240
00:09:41,280 --> 00:09:43,280
upside with Google Cloud. 
Now next we get to. 

241
00:09:43,280 --> 00:09:47,040
YouTube The average annual 
assessment for YouTube was $446 

242
00:09:47,040 --> 00:09:48,720
billion. 
And I believe. 

243
00:09:48,720 --> 00:09:50,760
That's a little low. 
What I would give as a 

244
00:09:50,760 --> 00:09:54,640
comparison here is Netflix. 
Netflix is a company that I'm 

245
00:09:54,640 --> 00:09:57,520
incredibly bullish on. 
I think it has an incredible 

246
00:09:57,720 --> 00:09:59,040
fundamentals. 
It has a huge. 

247
00:09:59,040 --> 00:10:01,680
Total addressable market. 
It's going to continue growing, 

248
00:10:01,680 --> 00:10:04,360
gaining subscribers, having 
operating leverage. 

249
00:10:04,640 --> 00:10:07,080
Being in digital media is one of
the best. 

250
00:10:07,080 --> 00:10:08,520
Categories that. 
You can be in. 

251
00:10:08,880 --> 00:10:10,880
So this is a company that I 
think is incredibly well 

252
00:10:10,880 --> 00:10:12,720
positioned for the future. 
I think it's. 

253
00:10:12,720 --> 00:10:15,400
Appropriately valued today. 
And Netflix currently. 

254
00:10:15,400 --> 00:10:21,560
Trades at A5. $113 billion 
market cap, so around $60 

255
00:10:21,560 --> 00:10:24,000
billion more than what? 
YouTube's currently at. 

256
00:10:24,520 --> 00:10:26,720
They think that Netflix. 
Is worth that much more than 

257
00:10:26,720 --> 00:10:28,760
YouTube today? 
Well, there's a couple different

258
00:10:28,760 --> 00:10:30,800
things you could highlight here.
First of all, Netflix. 

259
00:10:30,800 --> 00:10:33,560
Likely has better profitability 
and cost structure than. 

260
00:10:33,560 --> 00:10:34,320
YouTube. 
YouTube. 

261
00:10:34,320 --> 00:10:37,520
Has to pay their ad revenue, 50%
of it to the creators. 

262
00:10:37,840 --> 00:10:39,600
So anytime a video makes more. 
Views. 

263
00:10:39,600 --> 00:10:40,880
The creators make more. 
Money. 

264
00:10:41,080 --> 00:10:44,680
It scales indefinitely that way.
Netflix doesn't have that issue.

265
00:10:44,680 --> 00:10:47,680
They pay for their. 
Content upfront once and then no

266
00:10:47,680 --> 00:10:49,120
matter how much money they make 
from it, they. 

267
00:10:49,120 --> 00:10:50,560
Keep all the profits. 
But while. 

268
00:10:50,560 --> 00:10:52,560
Netflix is more profitable and 
has better. 

269
00:10:52,560 --> 00:10:55,600
Operating leverage than YouTube.
YouTube is bigger. 

270
00:10:55,880 --> 00:10:57,800
YouTube is gaining. 
More market share. 

271
00:10:58,040 --> 00:10:58,840
When we look. 
At the data. 

272
00:10:58,840 --> 00:11:01,040
Here we can see. 
The market share of all these 

273
00:11:01,040 --> 00:11:03,960
streaming services over. 
Time and the only one out of 

274
00:11:03,960 --> 00:11:07,880
this list that continues to gain
like a compound machine year. 

275
00:11:07,880 --> 00:11:10,240
After year, After year. 
Is that one on the? 

276
00:11:10,240 --> 00:11:13,800
Very bottom that black. 
Line on the bottom that is 

277
00:11:13,880 --> 00:11:17,640
YouTube you can see it go from 
8% to 9. 

278
00:11:17,640 --> 00:11:21,880
Percent market share to 10%. 
To 11% to 12. 

279
00:11:21,880 --> 00:11:25,320
Percent to 13%. 
While almost having no 

280
00:11:25,320 --> 00:11:28,240
seasonality, not giving up. 
Market share there's. 

281
00:11:28,240 --> 00:11:29,920
Almost no months that are really
bad. 

282
00:11:29,920 --> 00:11:31,800
For for. 
YouTube the other. 

283
00:11:31,800 --> 00:11:34,240
Streaming services are highly. 
Seasonal, they have a. 

284
00:11:34,240 --> 00:11:37,400
Little bit cyclicality, they 
give up market share, they gain 

285
00:11:37,400 --> 00:11:40,240
it back and. 
Even Netflix is dominant as it 

286
00:11:40,240 --> 00:11:42,600
is and as good of cost. 
Structure as it has. 

287
00:11:43,000 --> 00:11:44,920
Has not been growing a market. 
Share as fast as. 

288
00:11:44,920 --> 00:11:47,840
YouTube YouTube is the only 
standout 1 here. 

289
00:11:48,080 --> 00:11:50,280
That is really. 
Destroying everyone else. 

290
00:11:50,280 --> 00:11:52,720
YouTube is something that people
are just watching more and more.

291
00:11:53,000 --> 00:11:54,520
There's more high quality 
content. 

292
00:11:54,800 --> 00:11:56,840
And now they're getting. 
Into sports rights as well. 

293
00:11:57,200 --> 00:11:58,920
So when I look at. 
YouTube I have every. 

294
00:11:58,920 --> 00:12:00,840
Reason to. 
Believe that overall it. 

295
00:12:00,840 --> 00:12:03,720
Should be comped to Netflix and 
I believe I could put a. 

296
00:12:03,720 --> 00:12:05,760
Valuation today of five. 110 
billion. 

297
00:12:05,760 --> 00:12:07,040
Dollars. 
Now, of course, we have. 

298
00:12:07,040 --> 00:12:08,440
Waymo we. 
Don't want to leave that out. 

299
00:12:08,480 --> 00:12:11,560
The analysts have 173. 
Billion dollars for Waymo. 

300
00:12:12,040 --> 00:12:14,600
So the valuation of Waymo at 
173. 

301
00:12:14,920 --> 00:12:16,320
Is pretty good it. 
Shows that waymo's. 

302
00:12:16,320 --> 00:12:18,720
Actually, a big part of. 
Google Now it's actually 

303
00:12:18,720 --> 00:12:20,760
meaningful. 
It's showing up on earnings 

304
00:12:20,760 --> 00:12:23,400
calls even though it's not. 
Really a creative. 

305
00:12:23,400 --> 00:12:25,080
To the company, it's not. 
Profitable. 

306
00:12:25,080 --> 00:12:26,760
It's not generating. 
A ton of revenue. 

307
00:12:27,080 --> 00:12:29,200
Waymo's kind of. 
Proving a path today. 

308
00:12:29,320 --> 00:12:30,720
It's showing that it's 
successful. 

309
00:12:31,240 --> 00:12:34,800
And again, I believe that this 
estimate is low when we look at 

310
00:12:34,800 --> 00:12:36,960
the best comparison you can come
up with today. 

311
00:12:37,400 --> 00:12:40,240
It's likely Tesla. 
Tesla's a company that trades 

312
00:12:40,240 --> 00:12:44,040
off the promise, the promise of 
a robotaxi network. 

313
00:12:44,160 --> 00:12:47,480
And even though Tesla hasn't 
succeeded in having a robotaxi. 

314
00:12:47,480 --> 00:12:50,360
Network without a driver or an 
employee in the vehicle at all. 

315
00:12:50,360 --> 00:12:53,760
Times It's still kind of In this
testing beta phase, the 

316
00:12:53,760 --> 00:12:56,240
company's trading at a trillion.
Dollar market cap today. 

317
00:12:56,640 --> 00:12:59,760
Most of that, in fact, I'd say 
around half of that is only 

318
00:12:59,760 --> 00:13:02,920
justified by their promises of a
robotaxi network. 

319
00:13:03,480 --> 00:13:06,640
So you have around $500 billion 
out of a trillion. 

320
00:13:07,280 --> 00:13:09,880
That's just based on the. 
Robotaxi network, at least. 

321
00:13:09,880 --> 00:13:11,800
Because a humanoid. 
Robot stuff is way. 

322
00:13:11,800 --> 00:13:14,360
Out in the future, The thing 
that's right around the corner 

323
00:13:14,360 --> 00:13:15,920
for. 
Tesla is the robotaxi. 

324
00:13:15,920 --> 00:13:17,600
Network. 
So there's a bit of a disconnect

325
00:13:17,600 --> 00:13:19,360
here. 
Tesla stock is trading at 

326
00:13:19,360 --> 00:13:22,840
extremely high valuations on the
promises of doing mostly what 

327
00:13:22,840 --> 00:13:25,520
Waymo's already accomplished, 
which is having a successful, 

328
00:13:25,520 --> 00:13:28,200
proven robotaxi network that is 
rapidly expanding. 

329
00:13:28,200 --> 00:13:31,440
Across the globe. 
When we look at Waymo, however, 

330
00:13:31,920 --> 00:13:33,440
it's not really being factored 
into. 

331
00:13:33,440 --> 00:13:36,440
Google stock today at. 
All investors are getting no 

332
00:13:36,440 --> 00:13:38,480
credit for it, but even the 
annual. 

333
00:13:38,480 --> 00:13:40,760
Assessments are rather low if 
Tesla's. 

334
00:13:40,760 --> 00:13:42,440
Trading at the valuation it is 
today. 

335
00:13:42,440 --> 00:13:43,960
Based off of that. 
Expectation. 

336
00:13:44,280 --> 00:13:45,800
I think that Waymo should be 
trading. 

337
00:13:45,800 --> 00:13:48,720
Closer to $300 billion, I think.
I think that's. 

338
00:13:48,720 --> 00:13:50,920
What it's worth today, like you 
look at the. 

339
00:13:50,920 --> 00:13:53,080
Robotaxi Network. 
The success they've had. 

340
00:13:53,400 --> 00:13:56,360
They've done 10 million rides. 
The data is very public. 

341
00:13:56,360 --> 00:13:58,400
It's incredibly safe. 
They don't have to have 

342
00:13:58,400 --> 00:13:59,880
employees in the passenger 
seats. 

343
00:14:00,240 --> 00:14:03,440
They're accomplishing this. 
Waymo's actually doing it ahead 

344
00:14:03,440 --> 00:14:06,000
of everyone else. 
When I look at Waymo, I'm going 

345
00:14:06,000 --> 00:14:07,080
to give. 
It a valuation. 

346
00:14:07,440 --> 00:14:09,760
Of 250. 
I think that's appropriate, even

347
00:14:09,760 --> 00:14:11,400
conservative. 
For what it really is worth 

348
00:14:11,400 --> 00:14:13,080
today. 
And then finally we get to 

349
00:14:13,080 --> 00:14:16,400
network which they have an 
estimate of 130. $8 billion. 

350
00:14:16,720 --> 00:14:18,320
For that one, I'm just. 
Going to use their. 

351
00:14:18,320 --> 00:14:20,480
Estimate when I get done with 
mine. 

352
00:14:20,800 --> 00:14:25,080
It's closer to 3. 
Point $8 trillion, so I'm even 

353
00:14:25,080 --> 00:14:27,240
above. 
Where the analyst estimates are 

354
00:14:27,240 --> 00:14:30,280
at 3.47. 
I'm at 3.8 from where? 

355
00:14:30,280 --> 00:14:33,840
Google stock sits today at 2 
point. 4-6 trillion to the 

356
00:14:33,840 --> 00:14:37,160
three. .8 trillion. 
That is A50. 2% increase. 

357
00:14:37,160 --> 00:14:38,680
So there's my thoughts on the 
subject. 

358
00:14:38,680 --> 00:14:40,480
I think that Google is currently
over a. 

359
00:14:40,480 --> 00:14:42,280
Trillion dollars undervalued 
today. 

360
00:14:42,280 --> 00:14:44,600
And I think it's going to go up 
to those valuations overtime. 

361
00:14:45,080 --> 00:14:48,040
It'll just take time for the 
bearish sentiment, the overall 

362
00:14:48,200 --> 00:14:51,960
troubled Google to fade away for
it to get better treatment in 

363
00:14:51,960 --> 00:14:54,200
the market better. 
Sentiment, which typically 

364
00:14:54,200 --> 00:14:55,840
happens. 
Quarter after quarter and? 

365
00:14:56,160 --> 00:14:57,680
I think it's going to happen in 
this case. 

366
00:14:57,680 --> 00:14:59,400
We'll just have to be patient 
and wait. 

367
00:15:00,000 --> 00:15:02,600
Now moving on, we get. 
To some news here we have first 

368
00:15:02,600 --> 00:15:04,800
of. 
All the news that September. 

369
00:15:04,800 --> 00:15:07,560
Is usually just a bad. 
Month in the market, so I don't 

370
00:15:07,560 --> 00:15:10,440
want to start things off with a 
big bummer, but we have the. 

371
00:15:10,440 --> 00:15:13,600
Opening day of September and 
it's terrible stocks. 

372
00:15:13,600 --> 00:15:15,680
Are down like crazy. 
You can look at your favorite 

373
00:15:15,680 --> 00:15:17,840
stocks, many of them are down 3 
or 4%. 

374
00:15:18,360 --> 00:15:20,960
And you might ask why? 
And that's a question that 

375
00:15:20,960 --> 00:15:22,400
everybody. 
Tries to answer. 

376
00:15:22,720 --> 00:15:24,840
But there's just no good 
explanation. 

377
00:15:25,200 --> 00:15:28,040
There's psychological factors 
that people have tried to. 

378
00:15:28,040 --> 00:15:31,240
Point to to. 
Try to explain why September's 

379
00:15:31,240 --> 00:15:32,120
such a. 
Bad month. 

380
00:15:32,520 --> 00:15:35,440
But overall, people. 
Don't really know, we just know 

381
00:15:35,440 --> 00:15:38,640
that it's typically a bad month.
Take a look at this chart. 

382
00:15:38,960 --> 00:15:40,920
The S&P 500. 
Average monthly. 

383
00:15:40,920 --> 00:15:44,960
Return since 1928. 
Most of the time it's great. 

384
00:15:45,040 --> 00:15:49,160
September's the one month that 
on average is -1%. 

385
00:15:49,680 --> 00:15:53,480
It's almost incredible. 
It's incredibly specific and 

386
00:15:53,480 --> 00:15:57,440
it's incredibly consistent. 
Isn't that just interesting? 

387
00:15:57,440 --> 00:15:59,360
There's one month out. 
Of the year where the market 

388
00:15:59,360 --> 00:16:01,360
just does terrible every single 
year. 

389
00:16:02,080 --> 00:16:04,400
At this point, it's. 
Like a self fulfilling prophecy 

390
00:16:04,600 --> 00:16:06,720
they believe the psychological 
aspect is part of. 

391
00:16:06,720 --> 00:16:09,120
It people expect. 
September to be bad? 

392
00:16:09,120 --> 00:16:10,720
They talk about September being 
bad. 

393
00:16:11,040 --> 00:16:12,720
And. 
Therefore it self fulfills. 

394
00:16:12,720 --> 00:16:15,800
And makes it bad. 
There's other thoughts you can 

395
00:16:15,800 --> 00:16:17,160
point. 
To like tax. 

396
00:16:17,160 --> 00:16:19,280
Planning there's September 
quarterly. 

397
00:16:19,280 --> 00:16:22,480
Tax payments due on September 
15th, so that can affect 

398
00:16:22,480 --> 00:16:24,920
businesses as well. 
But overall, we don't. 

399
00:16:24,920 --> 00:16:26,160
Really know. 
We just have the. 

400
00:16:26,160 --> 00:16:28,720
Data now one individual that 
says to remain optimistic. 

401
00:16:28,720 --> 00:16:30,800
Even though we're in September. 
Is Jeremy Siegel. 

402
00:16:31,040 --> 00:16:35,280
Historically really the worst, 
worst month of the of the year. 

403
00:16:36,240 --> 00:16:39,320
Listen, you know, certainly we 
could have a pullback. 

404
00:16:39,400 --> 00:16:44,160
I mean, I still think the, the 
bull trends are intact. 

405
00:16:45,040 --> 00:16:48,640
I know you guys mentioned the 
Wall Street Journal article this

406
00:16:48,640 --> 00:16:51,800
morning about all time high. 
So I, I, I took it out and read 

407
00:16:51,800 --> 00:16:55,840
it and it said, Oh yeah, it's 
all time high relative to sales.

408
00:16:55,840 --> 00:16:59,640
Well, I thought we, you know, 
value stocks on earnings, not 

409
00:16:59,640 --> 00:17:03,880
sales and we're way, you know, 
below any all time high in terms

410
00:17:03,880 --> 00:17:07,400
of earnings. 
Not that it's not an expensive 

411
00:17:07,400 --> 00:17:11,400
market, but once you take out 
and even that article admitted 

412
00:17:11,400 --> 00:17:14,720
once you take out the mag 7, you
know, we're only, you know, 

413
00:17:14,720 --> 00:17:17,760
slightly above a longer term 
medium. 

414
00:17:17,760 --> 00:17:19,560
So. 
He points out a couple really 

415
00:17:19,560 --> 00:17:22,319
important things there. 1st of. 
All the people saying that the 

416
00:17:22,319 --> 00:17:24,599
market's super expensive. 
Like this Wall Street Journal? 

417
00:17:24,599 --> 00:17:27,440
Article that they're referencing
points out that it's based on. 

418
00:17:27,480 --> 00:17:30,320
Price to sales. 
Which is the the net revenue of 

419
00:17:30,320 --> 00:17:32,480
the company you're. 
Dividing that by the market cap 

420
00:17:32,480 --> 00:17:33,640
to get the price to. 
Sales. 

421
00:17:34,040 --> 00:17:36,400
In that case, it's not a 
profitability metric. 

422
00:17:36,880 --> 00:17:41,240
It's a revenue proxy, but it's 
not a profitability metric, 

423
00:17:41,560 --> 00:17:44,400
price to earnings. 
Is a profitability metric, so. 

424
00:17:44,600 --> 00:17:47,000
When you're looking at. 
PE ratios, that's typically what

425
00:17:47,000 --> 00:17:48,200
we've. 
Used to. 

426
00:17:48,200 --> 00:17:50,160
Determine whether or not the 
stock market is. 

427
00:17:50,160 --> 00:17:52,120
Expensive. 
We look at the price of the 

428
00:17:52,120 --> 00:17:54,160
stock. 
Market compared to its earnings.

429
00:17:54,640 --> 00:17:58,040
Now we're doing that with sales 
because it sounds more dramatic 

430
00:17:58,600 --> 00:17:59,800
when you compare the stock 
market to. 

431
00:17:59,800 --> 00:18:01,680
The price of sales. 
It looks more expensive than the

432
00:18:01,680 --> 00:18:04,080
PE ratio and the reason why is 
simple. 

433
00:18:04,160 --> 00:18:06,360
Overtime companies are becoming 
higher. 

434
00:18:06,360 --> 00:18:08,600
Margin, we have a lot better. 
Companies. 

435
00:18:08,600 --> 00:18:10,120
More profitable ones. 
That have. 

436
00:18:10,120 --> 00:18:12,240
Higher margins leading this 
stock market. 

437
00:18:12,240 --> 00:18:14,440
So we have this combination of. 
Companies that are trading at 

438
00:18:14,440 --> 00:18:16,920
higher price to sales but lower 
PE ratios. 

439
00:18:17,040 --> 00:18:19,240
We mock people when they look at
sales. 

440
00:18:19,240 --> 00:18:20,520
We say that's not the real 
number. 

441
00:18:20,520 --> 00:18:22,360
You're right. 
If we're looking at earnings, 

442
00:18:22,360 --> 00:18:24,680
that seems like the much more 
important number to bear out. 

443
00:18:24,680 --> 00:18:28,520
And the biggest companies you're
talking about, the Mag 7 are, 

444
00:18:28,680 --> 00:18:32,080
are the richest in terms of of 
price to sales probably too 

445
00:18:32,080 --> 00:18:34,600
because of all the potential. 
Now there is a. 

446
00:18:34,600 --> 00:18:36,560
Solid use case for price to 
sales. 

447
00:18:36,560 --> 00:18:38,560
It does. 
Become useful when a company's 

448
00:18:38,560 --> 00:18:39,920
not. 
Focused on profits. 

449
00:18:39,960 --> 00:18:42,360
So if you have a company that's 
in a transformation. 

450
00:18:42,360 --> 00:18:44,120
It's exercising operating 
leverage. 

451
00:18:44,320 --> 00:18:46,640
It's going for land grab. 
They're solely focused on 

452
00:18:46,640 --> 00:18:48,520
revenue. 
Then of course that company 

453
00:18:48,520 --> 00:18:51,800
should be priced on price to 
sales, not profitability. 

454
00:18:52,160 --> 00:18:55,280
Once a company becomes more 
profitable, more mature, then 

455
00:18:55,280 --> 00:18:56,760
you move on to price to 
earnings. 

456
00:18:57,160 --> 00:18:59,280
But overall, when you're looking
at markets and the overall. 

457
00:18:59,280 --> 00:19:01,600
Price of a market. 
It should probably be based. 

458
00:19:01,680 --> 00:19:04,960
On earnings, not sales. 
Because the margins of those 

459
00:19:04,960 --> 00:19:09,400
companies are so high, margins 
of digital tech companies have 

460
00:19:09,440 --> 00:19:12,440
always been the highest. 
So if they're predominant, 

461
00:19:12,440 --> 00:19:15,920
you're, you're going to get a 
result such as this. 

462
00:19:15,920 --> 00:19:18,880
And I don't, you know, I, I 
think that's built into tech. 

463
00:19:19,040 --> 00:19:23,040
Tech has very, very high margins
because of the way accounting 

464
00:19:23,040 --> 00:19:26,680
goes and the way the, you know, 
globalization and how you can 

465
00:19:26,680 --> 00:19:30,120
replicate virtually no cost. 
All you need is those customers 

466
00:19:30,120 --> 00:19:32,320
to come. 
So it's a very different sort of

467
00:19:32,320 --> 00:19:34,960
a thing than, you know, looking 
back at a steel company or an 

468
00:19:34,960 --> 00:19:38,280
auto company and you know, to 
put them all together I think 

469
00:19:38,280 --> 00:19:39,920
gives a misleading look at the 
market. 

470
00:19:40,080 --> 00:19:42,160
We have the best companies in 
the world. 

471
00:19:42,320 --> 00:19:44,240
Growing. 
Quickly They're incredibly 

472
00:19:44,240 --> 00:19:47,360
profitable, they have robust 
balance sheets and even looking 

473
00:19:47,360 --> 00:19:49,800
at historical terms, the 
market's not overly expensive. 

474
00:19:49,800 --> 00:19:52,840
Today, the Bears have. 
Simply just lost. 

475
00:19:53,200 --> 00:19:54,520
They've lost this. 
Battle. 

476
00:19:54,520 --> 00:19:56,120
They don't have a solid bear 
case. 

477
00:19:56,120 --> 00:19:58,080
And I believe there's a very 
good chance that the selling in 

478
00:19:58,080 --> 00:19:59,280
September. 
Is short lived. 

479
00:19:59,320 --> 00:20:02,920
Now finally we get to the news 
that Kraft Heinz is breaking up.

480
00:20:02,920 --> 00:20:05,440
They're splitting up their 
company and Warren Buffett, 

481
00:20:05,440 --> 00:20:07,400
who's a major shareholder in 
Kraft Heinz. 

482
00:20:07,400 --> 00:20:10,040
In fact, the. 
Largest shareholder is not happy

483
00:20:10,040 --> 00:20:11,480
about it. 
When we look at the way that 

484
00:20:11,480 --> 00:20:13,960
they're doing this, Warren 
Buffett right now. 

485
00:20:14,000 --> 00:20:18,000
Berkshire. 
Is a 27.5% stakeholder in the 

486
00:20:18,000 --> 00:20:20,000
company. 
Warren Buffett is the one that 

487
00:20:20,000 --> 00:20:23,400
masterminded the combination of 
these two companies 10 years. 

488
00:20:23,400 --> 00:20:25,240
Ago So Warren Buffett. 
'S not happy about. 

489
00:20:25,240 --> 00:20:27,280
This after he expressed. 
His discontent? 

490
00:20:27,560 --> 00:20:29,160
The stock. 
Fell another 5%. 

491
00:20:29,680 --> 00:20:31,600
Buffett told CNB CS Becky Quick 
on. 

492
00:20:31,600 --> 00:20:33,400
Tuesday that the merger. 
Didn't turn out. 

493
00:20:33,400 --> 00:20:36,240
To be a brilliant idea. 
But he does not think that 

494
00:20:36,240 --> 00:20:38,520
taking the company. 
Apart will fix its problems. 

495
00:20:38,520 --> 00:20:40,320
They're also not happy about the
fact that. 

496
00:20:40,320 --> 00:20:42,120
Kraft Heinz didn't even ask 
their opinion. 

497
00:20:42,200 --> 00:20:45,120
They own over 1/4 of the 
company, almost a third. 

498
00:20:45,400 --> 00:20:47,080
And Kraft Heinz management did 
this. 

499
00:20:47,080 --> 00:20:49,720
Without even asking their. 
Opinion without asking for a 

500
00:20:49,720 --> 00:20:51,040
shareholder. 
Vote or. 

501
00:20:51,040 --> 00:20:53,000
Any type of input. 
Now this is going to be one of 

502
00:20:53,000 --> 00:20:54,640
the cases. 
Where I actually disagree with 

503
00:20:54,640 --> 00:20:57,040
Buffett. 
I think that this separation is 

504
00:20:57,040 --> 00:21:00,720
likely good for Kraft Heinz, and
it also shows why you shouldn't.

505
00:21:00,720 --> 00:21:03,040
Follow Buffett into every single
trade. 

506
00:21:03,080 --> 00:21:04,760
A lot of people get very excited
when Berkshire. 

507
00:21:04,760 --> 00:21:07,600
Buys any company, but there's a 
couple of them that have not 

508
00:21:07,600 --> 00:21:09,640
done great. 
Kraft Heinz is one of them. 

509
00:21:10,040 --> 00:21:11,640
That over the past decade, it 
just. 

510
00:21:11,640 --> 00:21:14,440
Really has not done well. 
It's down. 63%. 

511
00:21:14,760 --> 00:21:17,040
It's been a massive. 
Loser in the portfolio? 

512
00:21:17,360 --> 00:21:19,800
And that's driven. 
Largely by no growth. 

513
00:21:20,200 --> 00:21:22,520
That's the biggest. 
Problem this company faces. 

514
00:21:22,880 --> 00:21:26,840
Kraft Heinz has been the same 
company at the same size, at the

515
00:21:26,840 --> 00:21:28,800
same saturation and. 
Scale for a. 

516
00:21:28,800 --> 00:21:32,440
Decade and you've seen the. 
The growth trajectory here. 

517
00:21:32,800 --> 00:21:34,760
It's nowhere in fact. 
If you adjust. 

518
00:21:34,760 --> 00:21:37,200
This for inflation. 
Kraft Heinz is losing market 

519
00:21:37,200 --> 00:21:38,560
share and shrinking. 
Over time. 

520
00:21:38,560 --> 00:21:41,200
And I believe the management has
good reason to want to split up 

521
00:21:41,200 --> 00:21:43,960
the company. 
Having a company do so much, 

522
00:21:43,960 --> 00:21:46,240
have this massive conglomerate 
control so many. 

523
00:21:46,240 --> 00:21:48,440
Different properties is 
relatively. 

524
00:21:48,440 --> 00:21:51,440
Complex and makes the logistics 
and the marketing. 

525
00:21:51,680 --> 00:21:53,640
And all the efforts behind it? 
Very difficult. 

526
00:21:54,200 --> 00:21:56,000
If they split it up into two 
different portions, which 

527
00:21:56,000 --> 00:21:57,560
they're. 
Doing and they're making one 

528
00:21:57,560 --> 00:21:59,800
portion a slower growing portion
the other. 

529
00:21:59,800 --> 00:22:02,120
Portion that the actual growing.
Part of the company. 

530
00:22:02,440 --> 00:22:04,480
A separate company that makes it
so that you. 

531
00:22:04,480 --> 00:22:06,640
Can have more streamlined. 
Marketing so that you can 

532
00:22:06,640 --> 00:22:08,240
actually make acquisitions that 
move the. 

533
00:22:08,240 --> 00:22:10,920
Needle for these different. 
Businesses and it allows. 

534
00:22:10,920 --> 00:22:12,800
Investors to. 
Pick and choose which company 

535
00:22:12,800 --> 00:22:15,640
they want to invest in, a non 
growing mature portion or a 

536
00:22:15,640 --> 00:22:17,200
faster growing younger. 
Portion. 

537
00:22:17,440 --> 00:22:20,360
Investors can now choose so even
though I don't think that this 

538
00:22:20,440 --> 00:22:21,720
fixes. 
The problems. 

539
00:22:22,120 --> 00:22:23,800
I do think it's a different 
approach than what's been 

540
00:22:23,800 --> 00:22:26,600
happening over the past decade 
that hasn't been working. 

541
00:22:26,720 --> 00:22:29,160
But in any case, management 
probably should have got Warren.

542
00:22:29,160 --> 00:22:31,560
Buffett's approval, seeing as 
he's such a big shareholder, 

543
00:22:31,560 --> 00:22:32,840
that's going to be for this 
episode. 

544
00:22:32,840 --> 00:22:34,480
Hope you enjoyed, see you in the
next one.

