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Welcome back everyone. 
Today on the Joseph Carlson 

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Show. 
We're finally getting back to 

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earnings season after a long 
weekend. 

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We have an important earnings 
coming up today that is Netflix.

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Now, Netflix is important for a 
couple of reasons. 

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One of them is for me 
personally. 

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I own $90,000 of the stock. 
It's one of my most significant 

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bets. 
So obviously, I care about the 

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company and its report. 
But Netflix is also one of the 

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major tech companies kicking off
this earnings season. 

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They're going to set the tone, 
so to speak. 

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Now Netflix is not the only one 
reporting earnings. 

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We have Netflix aftermarket 
closed today. 

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But then looking further along 
this week on the calendar, we 

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have Ally Financial going to go 
over that earnings report and 

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share a few thoughts on it, as 
well as Intel and American 

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Express. 
American Express lets us know 

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how Visa, MasterCard are going 
to do. 

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Now again, the major focus is 
going to be on Netflix and I'll 

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be giving you predictions on how
many subscribers I think they're

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going to gain today and what the
outlook looks like for 2025. 

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Now, of course, we also have 
some big news to get into. 

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Trump has taken office 
officially. 

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Yesterday was the inauguration 
and there's a lot of talk about 

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Trump and tariffs. 
He's been going on about how 

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he's going to stick it to these 
different countries. 

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He's going to make them pay. 
He's going to make things even. 

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And the tool of his choice to do
that is tariffs. 

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Taxing the imports on other 
countries products does have an 

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impact on pricing. 
And today we're going to be 

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looking at the different 
countries and products that are 

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likely going to be impacted the 
most from the tariffs. 

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And there's a lot of investors 
concerned of whether or not 

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tariffs 'cause inflation, we're 
going to be discussing if they 

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do in fact cause inflation and 
if so, how do we protect our 

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portfolios against inflation. 
And then finally, over the past 

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couple of years, as we've all 
been living our own lives, busy 

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with the endeavors that were 
involved in Walgreens has had a 

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secret battle being waged, a 
secret war, so to speak, with 

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Walgreens and a digital 
refrigerator cover company. 

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We'll be going over all the 
details of this bitter battle 

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between Walgreens and this 
fridge company. 

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Now we start off today looking 
at the upcoming earnings of the 

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week. 
In order to do that, the best 

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view is with the calendar that I
have on Qualtrim. 

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If we go to qualtrim.com, this 
is the website that I develop. 

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It's part of the Patreon 
membership. 

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We have this new feature here. 
You can look at a 5 day week 

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calendar. 
It shows the current day 

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highlighted there in blue just 
like Google Calendar. 

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And then you have the company's 
reporting earnings organized by 

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market cap underneath with 
before market open and 

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aftermarket close. 
Now looking at Netflix 

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specifically today and what I 
think they're going to do, we 

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can take a look at some of the 
expectations. 

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If we click on Netflix here, it 
opens up this drawer and we have

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this feature here called what to
watch for it is AI generated. 

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This is where Qualtrum feeds the
AIA bunch of data specific to 

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their financials, their last 
earnings report, and then it 

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summarizes what are the most 
important things based on the 

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commentary of the CEO that 
investors should be watching 

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for. 
And it highlights some of the 

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biggest key performance 
indicators to look at. 

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For example, one of the things 
we know about 2024 that 

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management has said is that the 
content slate was a little bit 

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uneven. 
There's some months where they 

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came out with a lot and some 
months not a lot, and that was 

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mostly because of the writers 
strike. 

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Now, they say the strategy 
includes a consistent drum beat 

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of big title releases across 
various regions. 

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That drum beat means that every 
single week, every single month,

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they're going to be consistent 
big releases from Netflix in 

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2025. 
They're expanding into new 

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entertainment formats. 
The company is actively 

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investing in new initiatives 
including gaming and live events

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such as a Tyson Paul fight WWE 
broadcast. 

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The expansion represents 
incremental growth 

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opportunities. 
On the earnings call today, 

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you're going to hear Netflix 
CEO's talk about this diverse 

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content slate and going into the
live events, you're going to 

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hear a lot of analysts ask about
this in the Q&A. 

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They're going to want to know 
how did things go with the Tyson

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Paul event? 
How do they go with WWE? 

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How many new subscribers did 
these big live events gain? 

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Were they really profitable and 
bringing in a lot of 

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subscribers? 
What's the churn rate after the 

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event ends? 
That's a lot of the questions 

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they're going to get on this 
call. 

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The next thing of focus is the 
advertising tier, advertising 

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grow trajectory. 
The ad plan's membership base is

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growing and the company expects 
substantial year over year 

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increase in AD revenue, 
suggesting a strong growth 

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opportunity that could become 
more integral part of their 

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revenue stream in the upcoming 
years. 

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Right now, the ad revenue is not
the most meaningful part of 

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Netflix's revenue, but with the 
way that it's growing, how fast 

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it's growing, it should really 
become meaningful over time. 

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Now, with Netflix's earnings 
report today, the biggest single

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metric that investors are going 
to be paying attention to is 

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that subscriber number, the 
thing they always pay attention 

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to. 
But today, it's more important 

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than usual because it's the last
time they're reporting that on 

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their regular quarterly reports.
Now they're going to give 

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updates down the road when they 
hit certain landmarks, right? 

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If they hit like a 50 million 
subscriber landmark, but they're

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no longer going to be reporting 
every single quarter how many 

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subscribers they gained and 
lost. 

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And against the expectations, 
it's going to be a blackout. 

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So the way that I look at this 
is this is the final hoorah of 

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Netflix's subscriber number 
before going into the abyss, 

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before going into the dark. 
And this sets the tone for all 

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of 2025. 
If they miss on this subscriber 

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number or it comes in low, that 
means that they go into this 

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abyss after having missed their 
subscriber number. 

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And then investors will be 
concerned about their subscriber

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gain the entire rest of the 
year. 

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So it's especially important 
that they do well this quarter 

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today. 
Now I have a couple thoughts on 

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what may happen in terms of 
predictions. 

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We have the different ranges 
here. 

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If Netflix has less than 0, if 
they somehow lost subscribers, 

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that would be a doomsday event. 
The stock would be down 25% at 

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least. 
That would be, I think, a 

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reasonable down day. 
It'd be down 25%, maybe 30%. 

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If they really lost subscriber 
last quarter after what they put

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out in content, that would be a 
significant problem. 

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Investors would be incredibly 
concerned. 

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Management would have to, you 
know, deal with that issue. 

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I don't think that's going to 
happen. 

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I think the chances of that 
happening are incredibly, 

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incredibly slim. 
If they only gain 1 to 4 million

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subscribers, that's going to be 
a really weak quarter. 

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It'll be great that they didn't 
lose. 

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They're not shrinking, but I 
still think that's a -, 10% day.

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Really sad. 
If that happens, I'm going to be

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very bummed out about this 
earnings and the performance of 

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the company. 
If they gain between 5:00 to 

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7:00, that's just kind of a meh 
day, not the worst. 

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It's not a doomsday event. 
They still grew, but that's not 

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the fastest growth either. 
That's as fast as they grew last

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quarter. 
Nothing special. 

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The stock might flounder around.
I can't see it trading too much 

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on that. 
It may go down a little bit if 

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that's the case. 
I think where we get to the 

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happy medium is somewhere around
8 to 10 million subscribers. 

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If that happens, I'm happy as an
investor, I'm satisfied. 

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The company's growing. 
They're on track. 

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That's more than they gained 
last quarter, not as much as 

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they gained last year in Q4, but
I think that would be a solid 

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quarter. 
So I'd be happy with anything 

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above 8 million subscriber 
gains. 

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Where I'd be really thrilled 
with the company's performance 

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if they're able to do this is 
11,000,000 plus. 

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If they get over that 11,000,000
mark, double digit subscriber 

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gain, you know, this is that 
would be significant growth. 

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They're headed towards 300 
million subscribers. 

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I would be super happy if that's
the case. 

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So this is basically how I break
it down and my reaction to these

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different subscriber number 
options. 

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Now, my guess is, if I have to 
guess, I think it's going to be 

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over 8 million up to 11 + 
1,000,000. 

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I think it's going to be 
somewhere in this range. 

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I'm leaning more towards 
11,000,000 for a couple reasons.

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First of all, they had the Jake 
Paul Mike Tyson event. 

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Nobody likes Jake Paul, everyone
knows that, but everyone watched

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that event and a lot of people 
signed up for the Netflix 

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service to watch that fight. 
Some of them of course 

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cancelled, but many of them will
keep it because they see all the

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other great content. 
Then of course you have the NFL 

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live events. 
That was a huge event on Sunday 

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broadcasting two NFL games. 
I think that caused a lot of 

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sign ups as well. 
Then you had Squid Game season 2

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released the day after 
Christmas, which went viral all 

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across the world. 
So we have some major, major 

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content releases that just makes
me believe they can get into 

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that double digit, the 10 
million plus. 

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So again, we'll see what 
happens. 

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In terms of my Netflix 
investment, I haven't sold a 

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single share. 
I'm going into this with my full

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stake in the company and I'm 
willing to hold it through a 

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downturn. 
I've proven that once before. 

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I can prove it again if we have 
a bit of a bump now. 

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Next up, we have Wednesday 
before market open. 

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We have Ally Financial is one of
the companies reporting 

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earnings. 
This one's more interesting 

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because there's a lot of 
different financial companies 

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that have already reported 
earnings and I think it's going 

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to be good. 
I think Ally Financial will be 

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on the top and bottom line, 
they'll put out a strong report 

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simply because of the reports 
from all the major banks. 

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The indication right now is that
is that the customer is strong, 

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the economy strong. 
Things look very bullish 

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overall. 
So when you're looking at other 

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financial companies like Ally 
Financial or Sofi, I think 

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investors right now are 
expecting a good quarter and I 

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think they're going to get it. 
A huge amount of Ally 

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Financial's balance sheet is 
based on paying off car loans, 

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used car loans, and it looks 
like consumers are doing that. 

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They're able to afford their 
cars, they're able to pay for 

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them. 
So I think the trends with 

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credit performance and charge 
off is going to be good #2 is a 

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net interest margin. 
This quarter. 

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The management has indicated 
that while near term 

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fluctuations are expected due to
changes in deposit pricing and 

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interest rates, favorable margin
dynamics from the shift towards 

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high yielding auto loans and 
reduction in low yielding assets

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may support net interest margin 
expansion over time. 

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So we can look to see the 
trajectory of the net interest 

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margin, super important metric 
for banks. 

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Another thing specific to Ally 
Financial is their accounting 

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changes. 
They say a shift from the flow 

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through method to a deferral 
method would allow for a 

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smoother earnings path by 
spreading the recognition of EV 

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tax credits throughout the life 
of the leases. 

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So it's no longer going to be 
the lumpy tax credits all in one

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quarter. 
They're kind of doing this 

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amortized schedule type of thing
where they flow out through 

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quarter after quarter. 
And the predictability of the 

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loss rates and delinquencies. 
Management has noted even though

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the long trend remains strong, 
there's going to be some 

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volatility in this. 
So expect this to be a little 

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bit volatile this quarter. 
Again, most of the companies 

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we're looking at in the fintech 
space, I expect their earnings 

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to be strong. 
Ally Financial is no different. 

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Even though they're working with
auto loans of used cars, I still

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building that consumer group is 
stronger than usual. 

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When we look at the other 
notable earnings this week on 

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Thursday, we have FICO. 
This is one of the most 

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incredible stories of a company 
over the past five years. 

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00:10:41,400 --> 00:10:44,760
It's been a true compounding 
machine with unmitigated pricing

231
00:10:44,760 --> 00:10:47,720
power and we have a couple 
different factors to look for. 

232
00:10:47,920 --> 00:10:50,560
I want to highlight two of them.
As they grow, they keep their 

233
00:10:50,560 --> 00:10:53,200
margins very high and they try 
to raise their margins. 

234
00:10:53,480 --> 00:10:56,760
This leads them into extensive 
share repurchasing. 

235
00:10:57,080 --> 00:11:00,320
This is the story behind FICO. 
They grow the revenue, they grow

236
00:11:00,320 --> 00:11:02,640
the margins, and they funnel 
that money back into share 

237
00:11:02,640 --> 00:11:04,560
repurchases. 
The company reported a 

238
00:11:04,560 --> 00:11:08,560
significant 31% year over year 
increase in free cash flow to 

239
00:11:08,560 --> 00:11:11,760
607 million. 
FICO has been actively returning

240
00:11:11,760 --> 00:11:14,400
capital to shareholders, but it 
highlights an issue here. 

241
00:11:14,720 --> 00:11:17,560
It's repurchasing shares at 
higher average prices. 

242
00:11:17,840 --> 00:11:20,480
Investors should observe Fico's 
free cash flow generation in the

243
00:11:20,480 --> 00:11:22,640
current quarter and any 
potential further share 

244
00:11:22,640 --> 00:11:25,320
repurchase activity as these 
factors contribute to 

245
00:11:25,320 --> 00:11:27,560
shareholder value. 
One of the big issues I have for

246
00:11:27,560 --> 00:11:29,840
FICO is that the share 
repurchase strategy works 

247
00:11:29,840 --> 00:11:32,840
particularly well for companies 
that are undervalued. 

248
00:11:33,120 --> 00:11:35,880
So if a company is trading on a 
low PE ratio, the share 

249
00:11:35,880 --> 00:11:38,960
repurchases really bump up their
earnings and grow their earnings

250
00:11:38,960 --> 00:11:40,560
per share over time at a rapid 
pace. 

251
00:11:40,880 --> 00:11:43,640
But the PE ratio that Fico's 
trading at means that the share 

252
00:11:43,640 --> 00:11:46,400
repurchases are less impactful. 
Now, again, my guess is that 

253
00:11:46,400 --> 00:11:47,960
Fico's earnings are going to be 
strong. 

254
00:11:48,200 --> 00:11:51,000
There's still the de facto 
default that everyone uses for 

255
00:11:51,000 --> 00:11:54,520
home origination and the home 
sales, even though they slowed, 

256
00:11:54,520 --> 00:11:57,120
they've kind of bottom out and 
in some places they're starting 

257
00:11:57,120 --> 00:11:59,480
to speed back up. 
Now at the same time, Thursday 

258
00:11:59,480 --> 00:12:02,120
before market open, we have 
Intel giving us a look at their 

259
00:12:02,120 --> 00:12:04,480
earnings, showing us what's been
going on for the past three 

260
00:12:04,480 --> 00:12:06,360
months. 
Intel has a lot of problems to 

261
00:12:06,360 --> 00:12:08,080
solve. 
They're focusing on cost 

262
00:12:08,080 --> 00:12:11,920
reduction and improving 
efficiency, maximizing the X86 

263
00:12:11,920 --> 00:12:14,440
franchise value, deployment of 
the advanced nodes, 

264
00:12:14,440 --> 00:12:17,280
restructuring impact for 
financial outlook and 

265
00:12:17,280 --> 00:12:19,480
advancements in AI and foundry 
businesses. 

266
00:12:19,560 --> 00:12:21,320
It again leads me to the same 
conclusion. 

267
00:12:21,400 --> 00:12:25,080
Intel right now is a mess. 
The company is so complex. 

268
00:12:25,080 --> 00:12:27,640
They have their hands in so many
different things and they're not

269
00:12:27,640 --> 00:12:30,760
executing that well on any 
individual thing for this 

270
00:12:30,760 --> 00:12:32,400
company. 
They're being beaten out by 

271
00:12:32,400 --> 00:12:35,480
NVIDIA and AMD. 
I think the AMD right now is 

272
00:12:35,480 --> 00:12:38,520
stealing their lunch. 
They are losing contracts with 

273
00:12:38,520 --> 00:12:41,120
different big companies all the 
time and it's a turn around 

274
00:12:41,120 --> 00:12:43,040
play. 
Turn around plays are very 

275
00:12:43,040 --> 00:12:45,120
difficult. 
If you're invested in Intel, I 

276
00:12:45,120 --> 00:12:47,280
think you need to be careful. 
The last company we'll look at 

277
00:12:47,280 --> 00:12:50,240
reporting this week is American 
Express reporting Friday before 

278
00:12:50,240 --> 00:12:52,320
market open. 
And I am very bullish going into

279
00:12:52,320 --> 00:12:54,240
this earnings. 
I think it's an easy call. 

280
00:12:54,320 --> 00:12:56,640
They're focusing on expanding 
and refreshing their product 

281
00:12:56,640 --> 00:12:58,720
line. 
It notes here that from the CEO,

282
00:12:58,720 --> 00:13:02,520
American Express has refreshed 
40 products globally within the 

283
00:13:02,520 --> 00:13:05,880
year, aiming to enhance value 
for existing members and attract

284
00:13:05,880 --> 00:13:07,920
new ones. 
The card fee revenues grew by 

285
00:13:07,920 --> 00:13:11,080
18% last quarter. 
The company's ability to acquire

286
00:13:11,080 --> 00:13:15,160
3.3 million new cards with a 
particular focus on millennials 

287
00:13:15,200 --> 00:13:17,640
and Gen. 
Z is a testament to the success 

288
00:13:17,640 --> 00:13:20,040
of their strategy. 
American Express is growing in 

289
00:13:20,040 --> 00:13:21,800
market share with the younger 
crowd. 

290
00:13:21,920 --> 00:13:25,040
And then finally, an area that 
they're expanding into is dining

291
00:13:25,080 --> 00:13:27,480
technology. 
The focus on expanding dining 

292
00:13:27,480 --> 00:13:30,160
capabilities shown by 
acquisitions of Rezi and Talk 

293
00:13:30,400 --> 00:13:32,440
presented significant growth 
opportunities. 

294
00:13:32,440 --> 00:13:35,640
Since dining is one of the 
fastest growing T&E categories 

295
00:13:35,640 --> 00:13:38,840
and strategic investment area 
for differentiation, investors 

296
00:13:38,840 --> 00:13:41,000
should assess how these 
developments might influence 

297
00:13:41,280 --> 00:13:44,880
customer spend and engagement, 
especially amongst younger card 

298
00:13:44,880 --> 00:13:46,480
members. 
So American Express has 

299
00:13:46,480 --> 00:13:49,720
identified this somewhat niche 
area of growth in dining 

300
00:13:49,720 --> 00:13:51,480
technology. 
They're putting significant 

301
00:13:51,480 --> 00:13:53,440
investments behind that. 
I think their earnings are going

302
00:13:53,440 --> 00:13:55,040
to be great, but we'll have to 
wait and see. 

303
00:13:55,040 --> 00:13:56,320
Now. 
Next, we get to the news that 

304
00:13:56,320 --> 00:13:57,600
Trump has finally taken in 
office. 

305
00:13:57,600 --> 00:13:59,280
Once again. 
You may have heard the news. 

306
00:13:59,760 --> 00:14:02,560
Now the big question for 
investors is what does this mean

307
00:14:02,560 --> 00:14:04,720
for various stocks? 
And one of the biggest points of

308
00:14:04,720 --> 00:14:07,480
contention have been the impacts
of tariffs. 

309
00:14:07,480 --> 00:14:09,480
And based on what Trump has 
talked about for the past couple

310
00:14:09,480 --> 00:14:12,560
of years, he is implementing 
tariffs at least to some degree.

311
00:14:12,600 --> 00:14:15,520
China's the largest furniture 
exporter in the globe. 

312
00:14:15,840 --> 00:14:20,920
In 2023, thirty, $2.4 billion in
furniture was imported into the 

313
00:14:20,960 --> 00:14:23,920
US 29% of that came from China 
alone. 

314
00:14:24,040 --> 00:14:26,880
So in terms of furniture 
exports, China's the biggest 

315
00:14:26,880 --> 00:14:29,440
country, but Vietnam is also not
small. 

316
00:14:29,440 --> 00:14:31,320
They're actually just behind 
China, which is kind of 

317
00:14:31,320 --> 00:14:33,080
surprising. 
I want to have guessed that. 

318
00:14:33,080 --> 00:14:35,560
But a lot of furniture comes 
from Vietnam. 

319
00:14:35,880 --> 00:14:39,960
So they may gain some business 
if we have some severe tariffs 

320
00:14:39,960 --> 00:14:42,160
on China that we don't have on 
Vietnam. 

321
00:14:42,240 --> 00:14:44,920
Another big industry that could 
be impacted by the tariffs is 

322
00:14:44,920 --> 00:14:47,480
the beauty industry. 
For example, Elf Beauty makes 

323
00:14:47,480 --> 00:14:52,280
around 80% of its products from 
that region, so this is a huge 

324
00:14:52,280 --> 00:14:55,840
percentage of exposure to China.
Mexico creates a lot of cars, 

325
00:14:55,840 --> 00:14:58,840
bear and avocados, so we can see
that impacting various 

326
00:14:58,840 --> 00:15:00,600
companies. 
I don't invest in the auto 

327
00:15:00,600 --> 00:15:03,440
industry anyways, so this isn't 
going to impact My Portfolio too

328
00:15:03,440 --> 00:15:05,320
much. 
Canada's a huge exporter to the 

329
00:15:05,320 --> 00:15:07,120
US as well, so that would have a
big impact. 

330
00:15:07,160 --> 00:15:09,400
So we could see how this impacts
different industries. 

331
00:15:09,400 --> 00:15:12,800
The auto industry outside of the
US could become more expensive. 

332
00:15:13,120 --> 00:15:15,560
We have different various food 
prices going up. 

333
00:15:15,720 --> 00:15:19,160
We have beauty products, home 
furniture and toys that are sold

334
00:15:19,160 --> 00:15:22,120
on Amazon and other places may 
go up in price. 

335
00:15:22,640 --> 00:15:25,800
Now how does this affect your 
portfolio is a different 

336
00:15:25,800 --> 00:15:27,680
question. 
Overall, this is going to be 

337
00:15:27,680 --> 00:15:30,320
spread out across lots of 
different products, but most of 

338
00:15:30,320 --> 00:15:33,520
them that I look at won't have a
direct impact on My Portfolio. 

339
00:15:34,160 --> 00:15:37,400
Now the big question or concern 
that many investors have is what

340
00:15:37,400 --> 00:15:39,040
does this mean in terms of 
inflation? 

341
00:15:39,440 --> 00:15:42,040
A lot of people believe that if 
something becomes more 

342
00:15:42,040 --> 00:15:45,040
expensive, that's inflation. 
That just means that inflation 

343
00:15:45,040 --> 00:15:46,960
happened. 
That's not really the full 

344
00:15:46,960 --> 00:15:48,600
story. 
When we look at different 

345
00:15:48,600 --> 00:15:51,760
comments like this one's from 
so-called experts, we have one 

346
00:15:51,760 --> 00:15:55,080
of them here saying all of these
actions are inflationary. 

347
00:15:55,440 --> 00:15:57,680
You have to pay the piper 
somewhere. 

348
00:15:58,040 --> 00:16:00,880
And this is the sentiment that a
lot of people share that I 

349
00:16:00,880 --> 00:16:03,960
completely disagree with. 
I don't believe that tariffs in 

350
00:16:03,960 --> 00:16:05,720
and of themselves are 
inflationary. 

351
00:16:06,040 --> 00:16:08,320
And I think the people that 
believe that tariffs in and of 

352
00:16:08,320 --> 00:16:11,040
themselves are inflationary 
don't understand what creates 

353
00:16:11,040 --> 00:16:13,360
inflation. 
When we look at what Scott 

354
00:16:13,360 --> 00:16:16,280
Besson said on this subject, I 
think he's the most accurate. 

355
00:16:16,560 --> 00:16:19,600
He says that tariffs can't be 
inflationary because the price 

356
00:16:19,600 --> 00:16:21,880
of one thing goes up. 
Unless you get people more 

357
00:16:21,880 --> 00:16:24,800
money, they have less money to 
spend on the other thing. 

358
00:16:25,040 --> 00:16:28,120
So there is no inflation. 
The inflation comes through 

359
00:16:28,120 --> 00:16:31,240
either increasing the money 
supply or increasing government 

360
00:16:31,240 --> 00:16:33,360
spending. 
Over the past 20 years, the only

361
00:16:33,360 --> 00:16:35,920
times that we've had big 
inflation spikes is when we gave

362
00:16:35,920 --> 00:16:38,640
people trillions of dollars from
the government. 

363
00:16:38,920 --> 00:16:43,120
We loaded people with cash to 
spend immediately at a time 

364
00:16:43,120 --> 00:16:45,360
where there wasn't much 
production of goods and 

365
00:16:45,360 --> 00:16:47,240
services. 
So we increased demand 

366
00:16:47,240 --> 00:16:49,920
dramatically while shutting down
supply. 

367
00:16:50,440 --> 00:16:53,240
Any time you have that type of 
equation where you're increasing

368
00:16:53,240 --> 00:16:56,680
demand and closing off supply, 
you're going to spur a lot of 

369
00:16:56,680 --> 00:16:58,120
inflation. 
And that's what we had in 

370
00:16:58,120 --> 00:17:02,160
2020-2021. 
We saw the inflation ramp up as 

371
00:17:02,160 --> 00:17:04,280
people got trillions of dollars 
of spending money. 

372
00:17:04,440 --> 00:17:08,280
Student loans were halted, 
everyone had excess capital, and

373
00:17:08,280 --> 00:17:10,839
there wasn't a lot of goods and 
services because supply chains 

374
00:17:10,839 --> 00:17:12,839
were shut down. 
And I don't believe there's any 

375
00:17:12,839 --> 00:17:15,400
reason to believe that some 
items being slightly more 

376
00:17:15,400 --> 00:17:18,480
expensive because of tariffs are
going to have anywhere the same 

377
00:17:18,480 --> 00:17:21,000
impact as giving away trillions 
of dollars. 

378
00:17:21,160 --> 00:17:23,920
Now, even though I don't believe
that these tariffs are going to 

379
00:17:23,920 --> 00:17:27,240
cause a huge spike in inflation,
it is true that inflation 

380
00:17:27,240 --> 00:17:30,120
happens all the time. 
Every single year things get a 

381
00:17:30,120 --> 00:17:32,880
little bit more expensive and 
the value of the dollar gets a 

382
00:17:32,880 --> 00:17:35,640
little bit less buying power. 
And they're natural hedge 

383
00:17:35,640 --> 00:17:37,800
against inflation with two 
different things. 

384
00:17:38,120 --> 00:17:41,600
One of them is having a revenue 
that can pass along the cost to 

385
00:17:41,600 --> 00:17:44,280
customers and another one is 
having pricing power. 

386
00:17:44,280 --> 00:17:46,240
And I'll show you examples of 
each of those. 

387
00:17:46,720 --> 00:17:49,280
So first of all, we have the 
companies that pass along the 

388
00:17:49,280 --> 00:17:51,960
cost to the customer. 
These are companies like 

389
00:17:51,960 --> 00:17:54,600
MasterCard. 
If you look at MasterCard, Visa,

390
00:17:54,600 --> 00:17:57,520
American Express, these 
companies make their money by 

391
00:17:57,520 --> 00:18:00,040
taking a percentage of all 
revenue, all the different 

392
00:18:00,040 --> 00:18:03,040
digital transactions. 
Inflation means the prices of 

393
00:18:03,040 --> 00:18:05,280
things go up. 
MasterCard makes more money 

394
00:18:05,280 --> 00:18:07,200
because they're charging a 
percentage based. 

395
00:18:07,560 --> 00:18:11,680
So this company is very much a 
natural hedge against inflation.

396
00:18:11,720 --> 00:18:14,360
Another company that is a 
natural hedge against inflation 

397
00:18:14,800 --> 00:18:17,360
is Costco. 
Prices of goods and services go 

398
00:18:17,360 --> 00:18:19,840
up. 
Costco passes those costs right 

399
00:18:19,840 --> 00:18:22,440
along to the customer. 
They try to get the lowest price

400
00:18:22,440 --> 00:18:25,560
possible, but either way they're
going to pass along that cost. 

401
00:18:25,680 --> 00:18:28,040
The other type of company that's
good inflation hedge is one that

402
00:18:28,040 --> 00:18:30,760
has pricing power. 
Simply put, they offer products 

403
00:18:30,760 --> 00:18:34,080
and services so good that they 
can price things however they 

404
00:18:34,080 --> 00:18:35,840
want because they have a value 
surplus. 

405
00:18:36,320 --> 00:18:38,600
Amazon can do that with their 
Amazon Prime membership. 

406
00:18:38,960 --> 00:18:41,040
They raised it and no one really
noticed. 

407
00:18:41,040 --> 00:18:43,040
And Netflix can do the same 
thing with their subscription 

408
00:18:43,040 --> 00:18:44,520
service. 
They continually raise the 

409
00:18:44,520 --> 00:18:47,520
prices over time above the rate 
of inflation because their 

410
00:18:47,520 --> 00:18:50,800
product and service is so good 
that very few people cancel. 

411
00:18:50,800 --> 00:18:53,840
So to me, whether or not tariffs
cause inflation or the extent 

412
00:18:53,840 --> 00:18:55,480
that they do doesn't really 
matter. 

413
00:18:55,720 --> 00:18:58,960
My Portfolio across the board is
well prepared for inflation, 

414
00:18:59,200 --> 00:19:01,720
whether it happens or not. 
Now, finally, we get to the news

415
00:19:01,720 --> 00:19:04,920
of this silent and bitter battle
that's been fought for the past 

416
00:19:04,920 --> 00:19:07,480
couple of years. 
For years you've been living 

417
00:19:07,480 --> 00:19:10,720
your own life, involved in the 
news and politics of the day. 

418
00:19:10,720 --> 00:19:15,120
And while all that's going on, 
Walgreens has been at war, 

419
00:19:15,440 --> 00:19:19,400
fighting against a company that 
is a digital refrigerator 

420
00:19:19,400 --> 00:19:21,840
display company. 
I'm not joking. 

421
00:19:21,880 --> 00:19:23,760
This is it's not a joke. 
It's not satire. 

422
00:19:23,760 --> 00:19:27,040
This is real news. 
This company that creates these 

423
00:19:27,680 --> 00:19:31,240
fridge covers, I can give you an
idea of what they look like. 

424
00:19:31,240 --> 00:19:34,000
We have a picture of them here. 
So normally you go to the 

425
00:19:34,000 --> 00:19:37,440
grocery store or you go to 
Walgreens and you just see clear

426
00:19:37,440 --> 00:19:39,880
glass and you get to see what's 
inside of the fridge. 

427
00:19:40,360 --> 00:19:43,840
Well, Walgreens management said 
that works too well. 

428
00:19:44,280 --> 00:19:47,240
It's too good of a system. 
It's too well proven. 

429
00:19:47,560 --> 00:19:50,200
Customers like it too much. 
They like being able to just see

430
00:19:50,200 --> 00:19:53,000
what's in the fridge so they can
open and grab what looks 

431
00:19:53,000 --> 00:19:56,160
appetizing to them. 
So because it's not broken and 

432
00:19:56,160 --> 00:19:58,640
it works so well, let's try to 
fix it. 

433
00:19:59,480 --> 00:20:02,360
And the goal here was to 
basically make it so that you 

434
00:20:02,360 --> 00:20:05,880
can advertise on your fridge 
panels so that they could turn 

435
00:20:05,880 --> 00:20:09,360
this into an ad revenue thing 
where they could sell ad space 

436
00:20:09,360 --> 00:20:12,120
and different animated things 
and make money that way. 

437
00:20:12,720 --> 00:20:15,720
They saw that Amazon is making a
fortune through advertising 

438
00:20:15,760 --> 00:20:18,000
revenue. 
Walgreens wanted in on that 

439
00:20:18,000 --> 00:20:19,880
money. 
They instead wanted to advertise

440
00:20:19,880 --> 00:20:22,000
on the real estate of their 
fridges, and along came this 

441
00:20:22,000 --> 00:20:24,160
company that offered that 
solution. 

442
00:20:24,160 --> 00:20:27,160
This company came along offering
these smart doors that obscured 

443
00:20:27,160 --> 00:20:28,760
shoppers. 
You have the fridge's actual 

444
00:20:28,760 --> 00:20:32,280
contents, replacing them with 
virtual rows of Gatorade, Bagel 

445
00:20:32,280 --> 00:20:34,280
Bites, and other goods that 
promised were inside. 

446
00:20:34,320 --> 00:20:37,480
When proximity sensors detected 
passerby's, the fridge doors 

447
00:20:37,480 --> 00:20:40,840
would start playing short videos
of Hawking Doritos or urging 

448
00:20:40,960 --> 00:20:42,640
customers to check out with 
Apple Pay. 

449
00:20:42,920 --> 00:20:46,840
Problems started in December 
2023 when all the screens went 

450
00:20:46,840 --> 00:20:48,640
blank. 
At first, the outage didn't 

451
00:20:48,640 --> 00:20:50,960
arouse suspicion. 
These Internet connected fridge 

452
00:20:50,960 --> 00:20:54,160
panels, developed by Chicago 
startup called Cooler Screens, 

453
00:20:54,400 --> 00:20:57,320
frequently flickered, crashed or
showed the wrong product. 

454
00:20:57,520 --> 00:21:00,440
Every so often they caught fire,
but store managers were stuck 

455
00:21:00,440 --> 00:21:04,720
with them as part of a 10 year 
contract with Walgreens for 

456
00:21:04,720 --> 00:21:08,680
split revenue of the ads. 
So this business came in, they 

457
00:21:08,680 --> 00:21:11,440
advertised this great product 
that would cover up all the the 

458
00:21:11,440 --> 00:21:13,600
fridges with these new digital 
displays. 

459
00:21:14,120 --> 00:21:17,040
They had problems like 
flickering, going blank or 

460
00:21:17,040 --> 00:21:21,160
Catching Fire and they got in 
with a 10 year agreement. 

461
00:21:21,520 --> 00:21:24,440
So Walgreens has been stuck with
these things, dealing with this 

462
00:21:24,920 --> 00:21:28,920
horrendously terrible technology
making their stores worse for 

463
00:21:28,920 --> 00:21:30,800
everyone. 
Cooler Screens had installed 

464
00:21:30,800 --> 00:21:34,520
10,000 smart doors at hundreds 
of US locations like this one. 

465
00:21:34,800 --> 00:21:37,000
It planned to install 35,000 
more. 

466
00:21:37,040 --> 00:21:39,120
By this point, Walgreens had 
already tried to pull out of the

467
00:21:39,120 --> 00:21:41,800
deal and get rid of the doors, 
blaming what it said was glitchy

468
00:21:41,800 --> 00:21:44,040
hardware and software. 
But Cooler Screens had 

469
00:21:44,040 --> 00:21:47,240
temporarily prevented their 
removal by prior June by suing 

470
00:21:47,240 --> 00:21:50,120
Walgreens for breach of 
contract, seeking $200 million 

471
00:21:50,120 --> 00:21:52,360
and demanding its screens stay 
in place. 

472
00:21:52,400 --> 00:21:54,840
Unreported until now. 
Over the ensuing months of legal

473
00:21:54,920 --> 00:21:57,760
battling, during which Walgreens
had counter suit for monetary 

474
00:21:57,760 --> 00:22:01,680
damages, Cooler Screens chief 
executive officer decided to try

475
00:22:01,680 --> 00:22:05,720
a different form of push back. 
So the CEO of this digital 

476
00:22:05,720 --> 00:22:08,960
screen company, in this bitter 
legal battle between these 

477
00:22:08,960 --> 00:22:12,640
companies, he decides a new 
tactic, and that's to simply 

478
00:22:12,640 --> 00:22:15,760
make all the screens go blank. 
He intentionally inflicted 

479
00:22:15,760 --> 00:22:19,000
damage on Walgreens business. 
The team secretly cut the data 

480
00:22:19,000 --> 00:22:21,040
feeds of more than 100 stores in
Chicago. 

481
00:22:21,360 --> 00:22:24,480
The dozen or so smart doors 
affected in each of these stores

482
00:22:24,920 --> 00:22:28,320
either glazed over with a white 
pixel or blacked out altogether.

483
00:22:28,720 --> 00:22:31,200
So they just shut off the 
screens on all these 

484
00:22:31,240 --> 00:22:33,760
refrigerators. 
Customers could no longer see 

485
00:22:33,760 --> 00:22:37,640
where the Coke and Red Bull and 
Hot Pockets and Heineken SAT and

486
00:22:37,680 --> 00:22:40,440
either assume the fridges were 
out of order or found themselves

487
00:22:40,680 --> 00:22:42,440
rummaging through them one by 
one. 

488
00:22:42,760 --> 00:22:46,440
Some staffers pasted pieces of 
paper on opaque screens that 

489
00:22:46,440 --> 00:22:49,400
read, for example, a sort of 
drinks or coffee. 

490
00:22:49,560 --> 00:22:52,600
Others filed service requests 
with the company cooler screens,

491
00:22:52,920 --> 00:22:55,880
which have been marking all 
incoming complaints as resolved 

492
00:22:55,880 --> 00:22:58,840
without fixing anything. 
These scumbags, these guys 

493
00:22:58,840 --> 00:23:02,400
running this company, first of 
all, they they sell Walgreens on

494
00:23:02,400 --> 00:23:03,920
this software. 
They say it's going to be great.

495
00:23:03,920 --> 00:23:05,640
They say that we're going to 
split the ad revenue. 

496
00:23:05,640 --> 00:23:07,360
You're going to be able to be 
like Amazon. 

497
00:23:07,360 --> 00:23:09,360
You're going to be able to 
advertise in your store. 

498
00:23:09,600 --> 00:23:11,760
Customers are going to love it. 
It's going to trend online. 

499
00:23:12,160 --> 00:23:15,680
Some of that kind of happened. 
There is some novelty to it. 

500
00:23:15,960 --> 00:23:19,640
Some of it went viral online, 
but then it was met with faulty 

501
00:23:19,640 --> 00:23:23,120
software having items marked 
here that weren't really in the 

502
00:23:23,120 --> 00:23:26,240
fridge, making customers upset. 
And then there was glitchiness 

503
00:23:26,240 --> 00:23:29,840
with the screens going black as 
they went back and forth suing 

504
00:23:29,840 --> 00:23:32,440
each other with Walgreens trying
to exit out of this agreement. 

505
00:23:32,880 --> 00:23:36,440
This company went so far as to 
intentionally shut down the data

506
00:23:36,440 --> 00:23:40,240
feed and make hundreds of 
Walgreens locations have a blank

507
00:23:40,240 --> 00:23:42,400
door or it just turned 
completely black. 

508
00:23:43,000 --> 00:23:45,800
And then when Walgreens said, 
hey, we've got to fix this, 

509
00:23:46,120 --> 00:23:48,760
we're filling out these service 
requests, they literally just 

510
00:23:48,760 --> 00:23:50,520
marked them as complete without 
doing anything. 

511
00:23:50,600 --> 00:23:53,360
Now this story goes on from 
Bloomberg for like another 50 

512
00:23:53,360 --> 00:23:56,640
pages detailing out one of the 
most extensive battles I've seen

513
00:23:56,640 --> 00:23:59,320
between two different companies,
to the point where Walgreens 

514
00:23:59,320 --> 00:24:02,680
literally just started ripping 
the door screens off, replacing 

515
00:24:02,680 --> 00:24:05,560
them with standard glass, even 
though the judge told them not 

516
00:24:05,560 --> 00:24:06,960
to. 
They're willing to just do what 

517
00:24:06,960 --> 00:24:09,480
they want now and ask for 
forgiveness later rather than 

518
00:24:09,480 --> 00:24:12,400
deal with this company anymore. 
So as this company's dealing 

519
00:24:12,400 --> 00:24:15,480
with the normal challenges of 
being destroyed by Amazon, 

520
00:24:15,760 --> 00:24:19,400
having their entire business 
being taken over by by Amazon, 

521
00:24:19,400 --> 00:24:22,520
and dealing with stuff like 
lawsuits against the Department 

522
00:24:22,520 --> 00:24:25,640
of Justice for opioid 
prescriptions, all these various

523
00:24:25,640 --> 00:24:27,840
challenges they're already 
dealing with, They also made a 

524
00:24:27,840 --> 00:24:30,440
massive unforced error by 
wrapping themselves into legal 

525
00:24:30,440 --> 00:24:32,880
battles with a refrigerator 
screen company. 

526
00:24:33,040 --> 00:24:35,280
I said for a long time, 
Walgreens is a terrible 

527
00:24:35,280 --> 00:24:37,080
investment. 
I don't know why people are 

528
00:24:37,080 --> 00:24:38,800
buying that stock when Amazon 
exists. 

529
00:24:38,800 --> 00:24:40,600
That's all for this episode. 
See in the next one.

