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Well, the news is official. 
Brian Nickel, that guy right 

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there is the new Starbucks CEO. 
As of September 9th, he's 

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leaving Chipotle. 
Now, Brian Nickel, this guy is 

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by far the best food CEO living 
today. 

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He has the best track record. 
In fact, it's so good that the 

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reaction to this move from 
leaving Chipotle to go to 

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Starbucks cause Starbucks stock 
to go up. 

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Currently 20 percent, 20% is one
of the biggest days in Starbucks

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history. 
That's over 18, $1,000,000 in 

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market cap for the company. 
So obviously Starbucks investors

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are excited as they should be, 
and Chipotle investors are not 

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feeling good today. 
They're not feeling quite as 

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good as Chipotle. 
Stock is down 10% on the same 

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news that they're losing Brian 
Nickel. 

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Now obviously there's a lot to 
dive into here. 

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What is Brian Nickel actually 
worth? 

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What does his track record 
actually look like? 

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What did he do for Chipotle to 
turn the company around from? 

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When he was at Chipotle the 
stock went U / 700%. 

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But what can it mean for 
Starbucks? 

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Starbucks faces a lot of unique 
challenges with China, same 

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store sales growth in the US, we
have the caffeine bubble, 

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multiple competitors moving into
Starbucks territory. 

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Can Brian Nichol take on this 
challenge and is Starbucks a 

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buy? 
Today? 

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We're going to be diving into 
all of it. 

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I'll be giving you an overview 
of what Brian Nicholas done for 

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Chipotle, what he's likely to do
for Starbucks, the type of 

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things I'd look for as a 
Starbucks investor, and where 

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this also leaves Chipotle now 
that the stock is down over 30% 

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in the past couple of months. 
So we have a lot to get to on 

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this main story. 
Plus we have some other news 

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stories as well. 
We just had Home Depot's 

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earnings report today. 
It wasn't great. 

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They expect sales to weaken even
more. 

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But there is hope for Home 
Depot. 

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Interest rates look like they're
going down in the future. 

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Does that mean it's time to buy 
this stock? 

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And then finally, I've seen over
and over again this type of 

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headline Intel stock may have 
bottom at the tangible book 

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value. 
There's other viral tweets 

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pointing out the same thing. 
The patient investor says that 

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Intel literally is trading at 
liquidation value. 

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That's the tangible book value. 
Another tweet from Richard Jark 

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this time says that this is 
crazy. 

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Intel is so hated by the market 
right now that it is now trading

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at tangible book value. 
Tangible book value is normally 

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what shareholders get if the 
company goes bankrupt. 

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These make for popular viral 
tweets. 

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But I'll be explaining why 
tangible book value is not an 

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indicator of whether or not to 
buy a stock. 

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So obviously, this is going to 
be a jam packed episode. 

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We have a lot of news to get 
into. 

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Let's go ahead and jump into 
this main story that Starbucks 

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is replacing their CEO Laxman 
Nersenhum with Chipotle CEO 

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Brian Nickel. 
Now, why is this happening? 

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Well, first of all, this is the 
tale of two food companies. 

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Starbucks is a company that has 
been struggling for well over a 

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year. 
The company same store sales in 

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the US have been in the decline 
for seven consecutive quarters. 

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In fact, the most recent 
quarter, Starbucks had one of 

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the worst earnings report I've 
ever seen. 

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You could look it up. 
Every single metric, every KPI, 

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everything that you can look for
went in the wrong direction. 

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Negative sales in China, 
negative sales in the US, same 

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store sales decline, the app 
usage declining, the amount of 

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new store openings declining, 
average unit volume declining. 

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Everything was going down. 
It was one of the worst reports 

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again, that I've ever seen. 
Then you contrast that with 

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Chipotle. 
Chipotle has been so expertly 

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ran and executed that it has 
outperformed basically every 

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other food company aside from a 
few Wingstop. 

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But Chipotle has been one of the
top performers. 

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The same store sales have 
increased consecutively for 

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years. 
In fact, they continue to climb 

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even as the most recent quarter.
As every other food company has 

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fallen off, Chipotle seems like 
one-of-a-kind. 

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It just continues to grow. 
No matter the environment, no 

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matter pushback from consumers, 
no matter online viral 

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campaigns, Chipotle continues to
execute and the stock has 

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followed. 
It's been an incredible 

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performing stock. 
I used to own it. 

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I recently just sold it a month 
ago. 

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Chipotle went up so fast, so 
quickly over the past year that 

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I had so much gains in such a 
short amount of time. 

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I decided to take my gains and 
run away. 

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I made around $11,000 on that 
stock. 

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So you see the difference here. 
Chipotle is in a situation where

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everything seems to be going 
about as good as it can. 

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There's some minor complaints 
about portion sizes. 

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That's minor stuff. 
The numbers show the true story.

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Chipotle is executing with 
extreme precision. 

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The company has been well 
managed and Starbucks's 

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execution at the same time has 
been miserable. 

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And Starbucks shareholders are 
sick of it. 

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Now, it's one thing to have poor
performance from a company 

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financially. 
Sometimes companies go through 

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difficult times. 
Sometimes there's some 

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cyclicality in the business. 
But it's another thing to have 

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ACEO that you're not confident 
in. 

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And the big thing that got this 
Starbucks CEO fired and replaced

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with Brian Nickel is the 
interview following last 

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quarter's report. 
They released all these terrible

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metrics showing everything was 
moving in the wrong direction. 

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And then you call upon the CEO 
to come and explain it, to give 

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some context, to give some hope 
and some clarity into what's 

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going on. 
And this was the interview that 

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got the CEO fired. 
It was this moment, the worst 

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part of the interview that I 
believe contributed to it the 

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most. 
Let's go ahead and just look at 

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this. 
We have Jim Cramer here, and he 

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is grilling, skewering the CEO 
over these poor metrics. 

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And he points out that the CEO 
is not really being transparent.

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He's not saying this is a 
terrible quarter and we're going

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to fix it. 
He's trying to put on a happy 

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face and pretend like things are
better than they are. 

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So let's go ahead and just watch
this as Jim Cramer calls out the

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CEO. 
You said it's not business as 

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usual. 
And I want to make a point here,

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Sir. 
You are still expanding as if it

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is business as usual. 
You add, for instance, on the 

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quarter, you talk about opening 
stores in Honduras and Ecuador. 

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Is it not time to pause, Sir, 
and figure out what's really 

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going wrong and spend a deep 
dive and making it so that this 

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decline in comp store numbers 
does not continue because it is 

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perilous to the actual 
existential existence of 

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Starbucks? 
That is an excellent question 

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from Jim Cramer. 
Why would they continue to 

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expand all across the world when
they're having consecutive 

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decline in sales in the US? 
They obviously have some 

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existential problem in the US 
and they're acting like they 

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don't. 
They're just expanding 

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everywhere. 
You want to figure out your 

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business and what's wrong with 
it before you expand. 

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So Jim here is asking excellent 
questions and listen to the 

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answer he gives here. 
If you look at the US business 

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and look at the fundamentals of 
the US business, we are holding 

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share in the US We are still the
largest player in out of home 

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coffee if you look at some of 
the metrics that we have. 

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Tim Horton said you are not 
holding share, Sir. 

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I regard them as being Seminole 
companies that are just as good 

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when it comes to quote 
McDonald's says you are losing 

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share. 
I can't go against those three 

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companies. 
They are too good and too honest

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and too big for me to dismiss. 
He says right there that they're

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holding share within the US and 
that is just blatantly not true.

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If you look at the share count 
as the amount of coffee like 

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drinks being sold, it's 
abundantly clear that Starbucks 

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is losing share. 
There's companies like Dutch 

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Bros growing in that category. 
There's lots of alternatives to 

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coffee growing in that category.
Even look at Celsius. 

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A lot of people view Celsius as 
a cheaper version of Starbucks. 

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It's not entirely in the same 
exact bracket, but their share 

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loss being had by multiple other
competitors, including Tim 

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horton's, including McDonald's, 
including other companies 

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offering the same product. 
So the CEO here is directly 

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called out for being misleading,
saying that they're keeping 

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share within the US, which 
they're clearly not. 

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And other companies are saying 
that they're gaining share 

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against Starbucks. 
And this is what creates a 

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feeling in Starbucks 
shareholders as being helpless. 

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When the company's going down 
and you don't have confidence in

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the company's leadership. 
You feel entirely helpless, like

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you need someone else to step in
and get things under control. 

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Now you may think that that 
interview was bad enough, but 

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the Starbucks CEO just a month 
ago went on another interview 

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where he openly states that he 
doesn't work beyond 6:00 PM. 

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If there's anything after 6:00 
PM and if I'm in town, it's got 

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to be a pretty high bar to keep 
me away from the family. 

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Anybody who gets a minute of 
time off of that better be sure 

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that it's important. 
Now let me remind you, this is a

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guy that's being paid upwards of
$28 million to run the company, 

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a massive international company,
and his attitude is that he 

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won't work a minute after 6:00 
PM. 

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That's the attitude of an entry 
level employee that wants to go 

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home and play Xbox after work. 
In fact, many entry level 

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employees, many low skilled 
labor, right? 

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The ones that are just getting 
trained new work beyond their 

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mandatory shift to make sure 
things are running well. 

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They might be shutting down a 
Starbucks restaurant and it may 

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go a little bit longer than 
expected. 

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They can't just instantly clock 
out and leave whenever they 

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want. 
He has a worse attitude with 

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this interview than most of the 
employees working at his 

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company. 
So Starbucks shareholders were 

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in a situation where they had no
confidence in the leadership and

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the company was headed in the 
wrong direction. 

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And this is what caused a lot of
activist investors to step in. 

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We had Trion Partners, we had 
Elliot step in and put pressure 

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on Starbucks. 
We don't know all the backroom 

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discussions, but we know that 
they're trying to invoke change,

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and change they did. 
The new CEO of Starbucks as of 

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September 9th is Brian Nickel. 
Now, to give context of what 

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Brian Nickel may be able to do 
for Starbucks, I think it's good

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to take a little review of what 
he's done for Chipotle. 

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Let's go ahead and just take a 
look at some of the things he's 

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accomplished over his six years 
at this company. 

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If we look at Chipotle here, we 
can take a look at some of the 

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key metrics of the company. 
We can look at the trailing 12 

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months of revenue for Chipotle. 
He joined Q1 of 2018. 

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So right here, Chipotle was 
making $4.56 billion in annual 

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revenue. 4.56 The revenue has 
climbed to 10.66 and it's 

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climbed basically every single 
quarter over that time period. 

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In fact, I would say it's every 
quarter because the only 

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quarters it went down, literally
the only ones was COVID. 

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That was it. 
It went down 1/4 and then 

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quickly went back to its normal 
trend. 

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So for all intents and purposes,
if you rule out the impacts of 

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COVID, he grew revenue every 
single quarter consistently 

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during his tenure of this 
company. 

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We can look at the free cash 
flow of the company. 

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The free cash flow is even more 
incredible. 

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Look at this on a trailing 12 
month basis. 

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In Q1 of 2018, it was doing $300
million in free cash flow. 

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Now he used that money in free 
cash flow to do heavy CapEx 

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investments to expand the amount
of restaurants. 

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So even though it didn't 
immediately grow, the company's 

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earnings power was growing every
single quarter since he took 

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over. 
And then once they got to scale,

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the free cash flow really kicked
in. 

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Look at this massive free cash 
flow growth since 2020. 

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We see the company growing like 
crazy as their new store counts 

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and efficiencies kick in. 
He grew the free cash flow to 

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now generating $1.3 billion per 
year. 

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So from 300 million to 1.3 
billion. 2018 the earnings per 

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share were $0.13. 
That's for the entire year. 

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Now it's a dollar heat out seven
X the earnings per share in Q1 

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of 2018. 
Chipotle at 2400 locations. 

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00:11:27,880 --> 00:11:33,000
Current day they have 3500, so 
we added on over 1000 locations 

230
00:11:33,000 --> 00:11:35,560
to the company. 
Now more impressive than just 

231
00:11:35,560 --> 00:11:39,040
doing that, adding more and more
locations is growing the amount 

232
00:11:39,040 --> 00:11:42,040
of volume each location is doing
at the same time. 

233
00:11:42,480 --> 00:11:46,000
And Q1 of 2018, Chipotle was 
doing just under $2,000,000 in 

234
00:11:46,000 --> 00:11:49,440
revenue per location. 
It had a streak of losing 

235
00:11:49,440 --> 00:11:52,680
revenue per location. 
So he entered into the company 

236
00:11:52,680 --> 00:11:56,040
with declining revenue per 
location and then immediately 

237
00:11:56,040 --> 00:11:59,760
the quarter after he joined, it 
started to trend upwards and it 

238
00:11:59,760 --> 00:12:03,240
trended upwards every single 
quarter except for COVID. 

239
00:12:03,480 --> 00:12:06,240
That was the only time period 
where it went down and only a 

240
00:12:06,240 --> 00:12:08,680
little bit. 
It resumed its normal trajectory

241
00:12:08,680 --> 00:12:10,400
of going up every single 
quarter. 

242
00:12:10,680 --> 00:12:13,680
This is the same store sales 
growth that you want to see. 

243
00:12:13,720 --> 00:12:16,400
When Brian Nickel joined 
Chipotle, the stock price was 

244
00:12:16,400 --> 00:12:20,800
under $7.00 per share. 
Now the stock price is above 

245
00:12:20,800 --> 00:12:24,600
$50.00 and it's down $5 today on
the news that he's leaving. 

246
00:12:24,880 --> 00:12:28,800
So he's basically leaving with 
the stock price at $55 if you 

247
00:12:28,800 --> 00:12:31,520
don't account for the sell off 
because he's leaving. 

248
00:12:31,920 --> 00:12:35,880
So from under $7.00 to $55. 
Now, on top of all of these 

249
00:12:35,880 --> 00:12:38,680
fundamental changes, which 
definitively prove that Chipotle

250
00:12:38,680 --> 00:12:41,400
is in a much better space today 
than it was when he first 

251
00:12:41,400 --> 00:12:44,960
joined, there's also a lot of 
qualities, a lot of things that 

252
00:12:44,960 --> 00:12:48,160
don't show up in the numbers, 
like Brian Nickel making 

253
00:12:48,160 --> 00:12:51,600
Chipotle one of the most present
companies. 

254
00:12:52,000 --> 00:12:55,720
It's in the in crowd, it's on 
social media, it's memed, it's 

255
00:12:55,920 --> 00:12:59,240
it's part of the in culture. 
That's something difficult to 

256
00:12:59,240 --> 00:13:01,040
accomplish. 
Making it so that your company 

257
00:13:01,040 --> 00:13:03,200
is something that other people 
want to go to. 

258
00:13:03,200 --> 00:13:06,000
They want to eat at Chipotle 
because it's the cool thing to 

259
00:13:06,000 --> 00:13:08,040
do. 
He accomplished that through the

260
00:13:08,040 --> 00:13:10,120
marketing and the focus on 
social media. 

261
00:13:10,560 --> 00:13:13,280
He also grew a little bit of a 
culture with Chipotle. 

262
00:13:13,560 --> 00:13:16,320
Working at quick service 
restaurants is difficult. 

263
00:13:16,480 --> 00:13:19,200
It's not a fun job to do, but he
made it a lot better for the 

264
00:13:19,200 --> 00:13:22,440
employees, creating a consistent
culture across the board. 

265
00:13:22,560 --> 00:13:25,480
He also grew the digital app to 
50 million users and made it so 

266
00:13:25,480 --> 00:13:28,800
that roughly half the orders 
that Chipotle receives come from

267
00:13:28,800 --> 00:13:31,880
digital ordering. 
It was also under Brian Nickel 

268
00:13:31,880 --> 00:13:34,200
that he came up with the 
Chipotle Lane. 

269
00:13:34,520 --> 00:13:37,360
The idea of a drive through 
that's not technically a drive 

270
00:13:37,360 --> 00:13:39,000
through. 
This makes it so you don't have 

271
00:13:39,000 --> 00:13:41,960
a big billboard, you don't order
with the speaker, there's no 

272
00:13:41,960 --> 00:13:45,120
legislation against it. 
It's just a drive through where 

273
00:13:45,120 --> 00:13:46,960
you can order with your app and 
pick it up. 

274
00:13:47,080 --> 00:13:50,000
So there's no line. 
This is all stuff that happened 

275
00:13:50,000 --> 00:13:52,400
under Brian Nickel. 
And of course, it's caused this 

276
00:13:52,400 --> 00:13:54,440
excellent outcome in Chipotle 
stock. 

277
00:13:54,440 --> 00:13:57,640
So obviously, there is valid 
reason for investors in Chipotle

278
00:13:57,640 --> 00:14:00,880
to be disappointed at his 
departure and for investors in 

279
00:14:00,880 --> 00:14:03,640
Starbucks to be excited about 
him coming on. 

280
00:14:03,720 --> 00:14:06,080
Now, if we look at how the 
stocks are reacting, Chipotle's 

281
00:14:06,080 --> 00:14:09,160
currently down 10%. 
And to me that makes sense. 

282
00:14:09,320 --> 00:14:12,200
When you have ACEO that good 
with that good of a track record

283
00:14:12,200 --> 00:14:15,360
that really knows a company 
that's running it well and they 

284
00:14:15,360 --> 00:14:17,520
leave, it's just not a good 
feeling. 

285
00:14:17,520 --> 00:14:20,720
Investors don't feel as excited 
about the stock. 

286
00:14:21,080 --> 00:14:24,320
And frankly, there's nobody else
in the industry with the track 

287
00:14:24,320 --> 00:14:26,240
record of Brian Nickel. 
He's the best. 

288
00:14:26,480 --> 00:14:29,320
So it's difficult to conceive of
a situation where they bring on 

289
00:14:29,320 --> 00:14:31,720
a better CEO. 
They may have ACEO that ends up 

290
00:14:31,720 --> 00:14:34,840
doing as well, but they will be 
less proven and it's going to be

291
00:14:34,840 --> 00:14:38,440
difficult for CEO to come in and
bring Chipotle stock up when 

292
00:14:38,440 --> 00:14:42,480
it's already so high. 
Brian Nickel is timing this move

293
00:14:42,600 --> 00:14:45,080
perfectly. 
He's leaving his company at the 

294
00:14:45,080 --> 00:14:47,400
very top. 
Everything's going about as 

295
00:14:47,400 --> 00:14:50,280
perfect as it can. 
The stock is trading currently 

296
00:14:50,440 --> 00:14:55,440
at a 55 Ford PE ratio, so he's 
leaving at the absolute top of 

297
00:14:55,440 --> 00:14:58,600
Chipotle, the best situation 
possible, and moving into 

298
00:14:58,600 --> 00:15:02,200
Starbucks when things are messy.
That's a really good change for 

299
00:15:02,200 --> 00:15:05,080
Brian Nickel, but that leaves 
Chipotle investors in a more 

300
00:15:05,080 --> 00:15:07,920
difficult situation. 
You can ask any Chipotle 

301
00:15:07,920 --> 00:15:10,520
investor today and they're not 
going to be excited about this 

302
00:15:10,520 --> 00:15:11,960
news. 
Not a single one of them. 

303
00:15:12,000 --> 00:15:14,640
Starbucks investors, on the 
other hand, should not just be 

304
00:15:14,640 --> 00:15:17,640
enthused at the stock price is 
up, but they should be enthused 

305
00:15:17,640 --> 00:15:21,120
at the CEO is so good that they 
have a new leader of the company

306
00:15:21,120 --> 00:15:24,440
that's competent. 
A lot of people may say, well, 

307
00:15:24,440 --> 00:15:27,600
the CEO is good, but is he worth
20%? 

308
00:15:28,000 --> 00:15:30,680
Is it really justified to have 
it go up 20%? 

309
00:15:31,200 --> 00:15:34,000
I don't believe that, Brian 
Nicholas, the only reason that 

310
00:15:34,000 --> 00:15:36,600
Starbucks is up 20%. 
Part of the reason is that 

311
00:15:36,600 --> 00:15:40,880
Starbucks is current CEO. 
Laxman is leaving, so Starbucks 

312
00:15:40,880 --> 00:15:43,400
investors feel like they're 
getting rid of a problem and 

313
00:15:43,400 --> 00:15:46,960
getting a better solution. 
Laxman is out as of today. 

314
00:15:47,200 --> 00:15:51,200
His firing was immediate even 
though the new CEO Brian 

315
00:15:51,200 --> 00:15:52,800
Nicholas coming on September 
9th. 

316
00:15:53,160 --> 00:15:56,440
Starbucks CEO is out today. 
So he's gone and Starbucks 

317
00:15:56,440 --> 00:15:59,720
investors are not only excited 
at his departure, but they're 

318
00:15:59,720 --> 00:16:01,600
also excited at Brian Nichol 
coming on. 

319
00:16:01,800 --> 00:16:04,280
The combination of which is a 
20% bump. 

320
00:16:04,360 --> 00:16:07,360
A lot of people may question 
what value ACEO brings to a 

321
00:16:07,360 --> 00:16:11,120
company like this, but keep in 
mind Starbucks is not a very 

322
00:16:11,120 --> 00:16:13,680
simple company to run. 
It's not one that you can just 

323
00:16:13,680 --> 00:16:16,280
switch on to autopilot and it 
virtually runs itself. 

324
00:16:16,560 --> 00:16:18,000
It's not a Visa and a 
MasterCard. 

325
00:16:18,000 --> 00:16:21,000
It's not an S&P Global. 
Those companies are far more 

326
00:16:21,040 --> 00:16:23,480
self running. 
Starbucks is a company that 

327
00:16:23,480 --> 00:16:26,160
needs good leadership. 
It needs good judgement. 

328
00:16:26,160 --> 00:16:29,600
Having the leverage of employees
and capital and revenues and 

329
00:16:29,600 --> 00:16:33,320
cash flow relying on the 
judgement of one person makes 

330
00:16:33,320 --> 00:16:35,160
that judgement incredibly 
valuable. 

331
00:16:35,560 --> 00:16:39,360
And with the CEO that has a 
demonstrated history of good 

332
00:16:39,360 --> 00:16:41,520
judgement, it's worth paying up 
for. 

333
00:16:41,560 --> 00:16:43,600
I think the move today is 
justified. 

334
00:16:43,760 --> 00:16:46,680
I think the stock should move up
dramatically because of Brian 

335
00:16:46,680 --> 00:16:48,760
Nichols demonstrated history of 
good judgement. 

336
00:16:48,880 --> 00:16:51,480
Good judgement is worth paying 
for when you have a company like

337
00:16:51,480 --> 00:16:54,680
Starbucks that is reliant on 
good judgement to run. 

338
00:16:54,800 --> 00:16:57,480
Now, having said that, even with
his great judgement, Brian 

339
00:16:57,480 --> 00:17:00,760
Nichols going to face unique 
challenges operating Starbucks, 

340
00:17:00,920 --> 00:17:03,720
ones that did not exist when he 
was operating Chipotle. 

341
00:17:04,079 --> 00:17:06,800
I view Chipotle as a far more 
unique proposition. 

342
00:17:07,040 --> 00:17:10,720
Having a unique burrito company 
that's large and scaled with the

343
00:17:10,720 --> 00:17:13,359
digital app presence is simply 
one-of-a-kind. 

344
00:17:13,359 --> 00:17:15,599
There's not any other company at
scale doing that. 

345
00:17:15,800 --> 00:17:19,119
Chipotle is the only one, 
whereas Starbucks faces far more

346
00:17:19,119 --> 00:17:22,160
competitors that are similar to 
it than Chipotle does. 

347
00:17:22,440 --> 00:17:25,440
Another unique attribute of 
Starbucks compared to Chipotle 

348
00:17:25,880 --> 00:17:29,640
is Starbucks is huge in China, 
Thousands, 10s of thousands of 

349
00:17:29,640 --> 00:17:32,640
restaurants in China where 
Chipotle has no exposure to 

350
00:17:32,640 --> 00:17:34,280
China. 
So Brian Nichols going to have 

351
00:17:34,280 --> 00:17:36,680
to deal with some unique 
challenges here, and I think 

352
00:17:36,680 --> 00:17:39,480
this is what he'll end up doing 
with Starbucks. 

353
00:17:40,040 --> 00:17:42,040
The first thing I think he's 
going to do is improve 

354
00:17:42,040 --> 00:17:45,560
efficiencies of the company. 
This is a huge focus of him in 

355
00:17:45,560 --> 00:17:48,440
Chipotle. 
By improving efficiencies, I 

356
00:17:48,440 --> 00:17:51,640
mean improving throughput. 
Throughput is the name that 

357
00:17:51,640 --> 00:17:55,280
these fast food companies give 
for basically making the line go

358
00:17:55,280 --> 00:17:58,640
faster, just making the line 
move along faster so people 

359
00:17:58,640 --> 00:18:00,080
don't have to wait around for 
their food. 

360
00:18:00,440 --> 00:18:03,320
Brian Nickel made it so that 
when you go into Chipotle, you 

361
00:18:03,320 --> 00:18:05,960
get through the line quickly. 
You're not waiting in line for 

362
00:18:05,960 --> 00:18:09,040
10 or 20 minutes. 
Improving throughput is proven 

363
00:18:09,040 --> 00:18:11,960
to make it so that people will 
order more, they'll order more 

364
00:18:11,960 --> 00:18:14,960
frequently, They won't bail on a
restaurant because of the long 

365
00:18:14,960 --> 00:18:16,640
line. 
So I think that's going to be a 

366
00:18:16,640 --> 00:18:19,200
major focus that he has for 
Starbucks. 

367
00:18:19,320 --> 00:18:22,000
The other thing that I think 
that Brian Nicholas likely to do

368
00:18:22,280 --> 00:18:25,920
is to separate Starbucks China 
from the rest of Starbucks. 

369
00:18:26,400 --> 00:18:29,720
I think he will argue to the 
executive team, to the board, 

370
00:18:30,160 --> 00:18:33,440
that Starbucks in China is an 
entirely different thing to 

371
00:18:33,440 --> 00:18:35,880
manage. 
It's so different culturally, 

372
00:18:36,040 --> 00:18:37,840
the people there, the 
government, everything. 

373
00:18:37,840 --> 00:18:40,320
You have to take into account 
that it should be managed 

374
00:18:40,320 --> 00:18:43,880
separately as a separate 
division or company from the 

375
00:18:43,880 --> 00:18:46,600
rest of Starbucks. 
And by doing so, he can focus 

376
00:18:46,600 --> 00:18:48,720
his effort on the rest of 
Starbucks. 

377
00:18:49,080 --> 00:18:50,880
This has happened many times in 
the past. 

378
00:18:51,240 --> 00:18:53,960
I think there's a good chance 
he'll do this with Starbucks. 

379
00:18:54,000 --> 00:18:56,720
He's going to create more 
simplicity in the digital app 

380
00:18:56,800 --> 00:18:59,720
and focus on more people 
ordering digitally, improving 

381
00:18:59,720 --> 00:19:01,760
that process. 
And I also think he's going to 

382
00:19:01,760 --> 00:19:04,240
focus on getting back to 
Starbucks's roots. 

383
00:19:04,560 --> 00:19:07,360
He's a culture guy. 
He likes improving the culture 

384
00:19:07,360 --> 00:19:10,000
of the company. 
He'll recognize that Starbucks's

385
00:19:10,000 --> 00:19:14,320
culture is about being the go to
place to hang out, to plug in 

386
00:19:14,320 --> 00:19:18,240
your MacBook, to have a coffee, 
to sit down, to just pass some 

387
00:19:18,240 --> 00:19:20,880
time and have some drinks. 
He knows the culture of 

388
00:19:20,880 --> 00:19:22,560
Starbucks and he's going to make
that a focus. 

389
00:19:22,560 --> 00:19:25,680
So overall, I'm very bullish on 
the changes that will be 

390
00:19:25,680 --> 00:19:27,640
implemented to Starbucks over 
time. 

391
00:19:27,920 --> 00:19:30,720
And I think that Brian Nicholas,
the best thing this company can 

392
00:19:30,720 --> 00:19:33,880
hope for. 
Now, again, having said that, 

393
00:19:34,200 --> 00:19:37,720
when I look at Starbucks, I do 
view it as a very unique company

394
00:19:37,840 --> 00:19:40,040
from Chipotle. 
I don't view these as 

395
00:19:40,040 --> 00:19:43,120
interchangeable. 
Chipotle is far more unique in 

396
00:19:43,120 --> 00:19:45,520
its value proposition to 
customers than Starbucks. 

397
00:19:45,840 --> 00:19:48,680
And I think ultimately the 
biggest challenge that Brian 

398
00:19:48,680 --> 00:19:51,440
Nichols going to face is the 
challenge inherent in 

399
00:19:51,440 --> 00:19:54,640
Starbucks's fundamentals, the 
competitive dynamics of the 

400
00:19:54,640 --> 00:19:57,000
industry. 
I've gone over this many times 

401
00:19:57,000 --> 00:19:59,440
in the past. 
I think there is a caffeine 

402
00:19:59,440 --> 00:20:00,960
bubble. 
I think there's too many 

403
00:20:00,960 --> 00:20:04,120
companies trying to sell too 
many highly caffeinated 

404
00:20:04,120 --> 00:20:07,680
beverages and doing so causes 
pricing power to be limited. 

405
00:20:07,960 --> 00:20:11,840
When pricing power is limited, 
same store sales decline and 

406
00:20:11,840 --> 00:20:13,720
that's what you're seeing with 
Starbucks. 

407
00:20:13,760 --> 00:20:17,120
The amount of large scale, 
powerful companies trying to 

408
00:20:17,120 --> 00:20:19,840
push highly caffeinated 
beverages is incredible. 

409
00:20:20,520 --> 00:20:24,880
You have Monster Energy Celsius.
You have Pepsi with Rockstar. 

410
00:20:25,160 --> 00:20:28,800
You have Coca-Cola selling their
new energy drinks, You have 

411
00:20:28,800 --> 00:20:31,400
McDonald's getting into energy 
drink, you have Dutch Bros. 

412
00:20:31,400 --> 00:20:34,040
The latest is Taco Bell. 
Every company is trying to get 

413
00:20:34,040 --> 00:20:36,320
into this category and when 
there's more and more direct 

414
00:20:36,320 --> 00:20:39,400
competitors to Starbucks, it 
makes pricing power more and 

415
00:20:39,400 --> 00:20:42,480
more difficult at the same time 
that the consumer slowing. 

416
00:20:42,760 --> 00:20:45,600
I still think this is going to 
be very difficult for Brian 

417
00:20:45,600 --> 00:20:47,800
Nickel. 
So even with Brian Nickel moving

418
00:20:47,800 --> 00:20:50,600
on to Starbucks, for me 
personally, I still don't like 

419
00:20:50,600 --> 00:20:53,920
the competitive dynamics enough 
to buy into the company, but I 

420
00:20:53,920 --> 00:20:56,240
don't blame you for holding on 
to the stock if you are. 

421
00:20:56,320 --> 00:20:59,640
In terms of Chipotle right now, 
the stock is still very 

422
00:20:59,640 --> 00:21:01,880
expensive even after this drop 
in price. 

423
00:21:02,120 --> 00:21:05,280
It's trading back a little bit, 
but it's not falling enough for 

424
00:21:05,280 --> 00:21:07,040
me to buy back into this 
company. 

425
00:21:07,080 --> 00:21:09,720
It's nowhere close to where I 
first purchased into it and the 

426
00:21:09,720 --> 00:21:13,360
PE ratio is still very high 
above A50 PE ratio. 

427
00:21:13,440 --> 00:21:16,480
So right now Chipotle is still 
an expensive stock, but it lost 

428
00:21:16,480 --> 00:21:18,840
its great CEO. 
Now moving on, Home Depot 

429
00:21:18,840 --> 00:21:21,640
reported their earnings today. 
They reported a beat on the 

430
00:21:21,640 --> 00:21:24,880
earnings per share, but they 
also forecast weaken consumer 

431
00:21:24,880 --> 00:21:26,840
demand. 
The home improvement retailer 

432
00:21:26,840 --> 00:21:30,240
said it now expects full year 
comparable sales to decline by 

433
00:21:30,240 --> 00:21:33,320
three to 4%. 
And that is why the stock is 

434
00:21:33,320 --> 00:21:36,440
flat all year long because the 
sales of the company are flat. 

435
00:21:36,480 --> 00:21:39,480
Now, Home Depot's a stock that I
haven't wanted to buy for well 

436
00:21:39,480 --> 00:21:42,680
over a year and that is because 
of interest rates. 

437
00:21:42,960 --> 00:21:45,840
Interest rates going up has a 
huge impact on any company 

438
00:21:45,840 --> 00:21:49,320
reliant on financing. 
Now, it's true that the items 

439
00:21:49,320 --> 00:21:52,160
you buy at Home Depot, you 
probably don't need financing 

440
00:21:52,160 --> 00:21:56,120
for specifically those items. 
But most people finance large 

441
00:21:56,120 --> 00:21:59,520
home improvement projects. 
So Home Depot and Lowe's, which 

442
00:21:59,520 --> 00:22:03,320
rely on large home improvement 
projects or contractor work, 

443
00:22:03,680 --> 00:22:06,280
rely on financing. 
With interest rates going up, 

444
00:22:06,280 --> 00:22:08,280
that means financing is more 
expensive. 

445
00:22:08,560 --> 00:22:11,160
Less people can afford it. 
The cost of capital goes up, 

446
00:22:11,160 --> 00:22:14,560
meaning that Home Depot all of a
sudden has a less affluent 

447
00:22:14,560 --> 00:22:17,000
customer base. 
They can't afford the same 

448
00:22:17,000 --> 00:22:18,640
things they could afford 
previously. 

449
00:22:18,960 --> 00:22:22,320
So the stock of Home Depot and 
Lowe's has been flat for about a

450
00:22:22,320 --> 00:22:24,600
year. 
I've also used the same reason 

451
00:22:24,600 --> 00:22:28,000
to sell out of any stock that 
had anything to do with 

452
00:22:28,000 --> 00:22:30,160
financing. 
And even though interest rates 

453
00:22:30,160 --> 00:22:33,480
are expected to go lower, I 
still don't see a lot of demand 

454
00:22:33,480 --> 00:22:36,240
being created for companies like
Home Depot and Lowe's. 

455
00:22:36,240 --> 00:22:38,800
So I will not be buying into 
either of these companies. 

456
00:22:38,800 --> 00:22:42,480
Now finally we get to Intel. 
Intel has been an unmitigated 

457
00:22:42,480 --> 00:22:47,520
disaster this year, down 57% and
the reports, the fundamentals, 

458
00:22:47,520 --> 00:22:50,560
everything looks the same. 
It is a disaster. 

459
00:22:50,680 --> 00:22:53,360
They're losing money every 
single quarter and the company's

460
00:22:53,360 --> 00:22:56,600
losing market share as well. 
So the stock is down big this 

461
00:22:56,600 --> 00:22:58,800
year and it's down to a very low
valuation. 

462
00:22:59,080 --> 00:23:02,480
Investors in IT may notice that 
the price to book this ratio 

463
00:23:02,480 --> 00:23:05,880
right here is normally high for 
different companies because 

464
00:23:05,880 --> 00:23:08,640
companies are worth more than 
their tangible assets. 

465
00:23:08,960 --> 00:23:10,840
They're worth more than just the
factories. 

466
00:23:11,120 --> 00:23:13,520
They also have customers and 
they have cash flows. 

467
00:23:13,840 --> 00:23:16,960
So companies trade on a multiple
of their price to book. 

468
00:23:17,200 --> 00:23:20,120
For example, if we look up 
Netflix here and we take a look 

469
00:23:20,120 --> 00:23:24,360
at the price to book of Netflix,
it's at a 12.3, so it's 12 times

470
00:23:24,360 --> 00:23:26,800
its price to book. 
That's a relatively normal 

471
00:23:26,800 --> 00:23:28,480
ratio. 
Some companies are higher, some 

472
00:23:28,480 --> 00:23:30,640
are lower depending on their 
physical assets. 

473
00:23:30,960 --> 00:23:34,240
But Intel is now priced at a 
point where it's trading below 

474
00:23:34,240 --> 00:23:38,000
its price to book and even it's 
priced a tangible book, meaning 

475
00:23:38,000 --> 00:23:41,000
even when you take out 
intangible assets, Intel is 

476
00:23:41,000 --> 00:23:43,840
still trading below that. 
This has caused a flurry of 

477
00:23:43,840 --> 00:23:48,040
headlines and tweets across 
social media with outlets like 

478
00:23:48,040 --> 00:23:50,920
Barron's reporting the Intel 
stock may have bottomed at 

479
00:23:50,920 --> 00:23:53,520
tangible book value. 
You have other super viral 

480
00:23:53,520 --> 00:23:56,160
tweets like the patient investor
saying Intel literally trading 

481
00:23:56,160 --> 00:23:58,280
at liquidation value. 
You have Richard Jark saying 

482
00:23:58,280 --> 00:24:00,840
that this is crazy. 
Intel is so hated by the market,

483
00:24:00,840 --> 00:24:03,080
it's now trading at tangible 
book value. 

484
00:24:03,360 --> 00:24:06,040
Tangible book value is normally 
what shareholders get if the 

485
00:24:06,040 --> 00:24:08,400
company goes bankrupt. 
These tweets have received 

486
00:24:08,440 --> 00:24:10,920
thousands of likes, millions of 
views. 

487
00:24:10,920 --> 00:24:13,840
In fact, there's so many people 
pointing this out how cheap 

488
00:24:13,840 --> 00:24:17,120
Intel is, that I'm afraid some 
people are going to use this as 

489
00:24:17,120 --> 00:24:19,680
a buy signal for the company. 
But investors should be well 

490
00:24:19,680 --> 00:24:22,440
aware that even though this 
makes for a good headline and a 

491
00:24:22,440 --> 00:24:26,480
good tweet, the truth is that a 
company trading below tangible 

492
00:24:26,480 --> 00:24:30,520
book value or tangible asset 
value does not mean it's a buy 

493
00:24:30,520 --> 00:24:33,880
signal, does not mean that the 
bottom is in for the company. 

494
00:24:34,320 --> 00:24:37,680
And in fact, you can disprove 
this entire thesis almost 

495
00:24:37,680 --> 00:24:40,400
immediately by bringing up this 
company right here. 

496
00:24:41,160 --> 00:24:43,840
Nikola. 
Nikola is currently trading 

497
00:24:43,840 --> 00:24:47,440
below tangible book value. 
It trades even cheaper than 

498
00:24:47,440 --> 00:24:50,960
Intel at a .775 price to book 
value. 

499
00:24:51,480 --> 00:24:54,920
It is continually traded below 
tangible book value as the stock

500
00:24:54,920 --> 00:24:57,680
price has plummeted 70% year to 
date. 

501
00:24:57,720 --> 00:25:00,680
If it was a meaningful indicator
that a company's trading below 

502
00:25:00,680 --> 00:25:03,760
tangible book value, it would 
also be a meaningful indicator 

503
00:25:03,760 --> 00:25:06,920
in the case of Nikola. 
But I don't see anyone citing 

504
00:25:06,920 --> 00:25:10,440
that Nikola is now bottomed or 
that Nikola is now cheap. 

505
00:25:10,600 --> 00:25:14,080
I only see that for Intel, and 
if I ask these investors to 

506
00:25:14,080 --> 00:25:17,080
point out why they didn't bring 
up the tangible book value 

507
00:25:17,080 --> 00:25:20,800
metric with Nikola, it's because
they know Nikola is a bad 

508
00:25:20,800 --> 00:25:23,760
company, so it doesn't matter 
how cheap the company goes, it's

509
00:25:23,760 --> 00:25:26,920
still a bad company destroying 
value every single day. 

510
00:25:26,920 --> 00:25:29,880
So the question is not whether 
or not a company's trading above

511
00:25:29,880 --> 00:25:31,520
or below its tangible book 
value. 

512
00:25:31,800 --> 00:25:34,440
The question is whether or not 
the company's good or the 

513
00:25:34,440 --> 00:25:37,200
company's bad. 
In the case of Nikola, the 

514
00:25:37,200 --> 00:25:40,680
company's bad, so investors 
inherently know not to buy it, 

515
00:25:40,960 --> 00:25:44,440
even though it's trading at a 
cheap price with Intel. 

516
00:25:44,520 --> 00:25:46,840
That's the debate. 
If you think that Intel is a 

517
00:25:46,840 --> 00:25:49,720
good company that's going to 
create shareholder value in the 

518
00:25:49,720 --> 00:25:53,040
future, that's going to generate
positive free cash flow and 

519
00:25:53,040 --> 00:25:56,400
decline share count and create 
free cash flow per share, then 

520
00:25:56,400 --> 00:25:59,240
the companies a buy. 
If you think Intel is a value 

521
00:25:59,240 --> 00:26:02,720
trap, a complex company with 
lots of difficulties that will 

522
00:26:02,720 --> 00:26:04,960
continue to struggle and lose 
market share, then you should 

523
00:26:04,960 --> 00:26:07,920
not buy it, even if it's trading
below tangible book value. 

524
00:26:08,040 --> 00:26:10,560
In any case, I don't consider 
either of these companies all 

525
00:26:10,560 --> 00:26:12,760
that good, so I'm not going to 
be buying any of them. 

526
00:26:13,360 --> 00:26:15,080
That's all for this episode. 
If you enjoy this type of 

527
00:26:15,080 --> 00:26:16,560
content, you can check out the 
Patreon. 

528
00:26:16,840 --> 00:26:19,000
Comes with a free trial, so you 
have nothing to lose. 

529
00:26:19,240 --> 00:26:20,840
That's all for now, see you in 
the next one.

