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Welcome back, everyone. 
Thanks for joining. 

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On today's episode. 
We have artificial intelligence 

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that we know is getting better 
and better every day. 

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It's being used in more and more
applications. 

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We've seen it advance so much 
and just like a year or two now,

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this raises a question for 
investors of what can we do with

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this technology to better help 
us invest? 

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Not only do we want to make 
great investments in AI 

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companies, but what if 
artificial intelligence in and 

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of itself could help us guide 
our investments? 

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That's going to be one of the 
things we look at today. 

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I have well over $1,000,000 
invested when I combine the 

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passive income portfolio and the
story fund. 

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Now I invest in companies that I
define as super high quality, 

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dominant companies, ones that 
are scalable, high margin, fast 

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growing. 
These are my favorite type of 

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companies that I like to buy. 
But what if we asked AI about my

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entire portfolio overall and my 
investing philosophy? 

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What would it say about that? 
Well, that's what we're going to

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be looking at today. 
We have my entire portfolio 

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combined $1.266 million and 
we're going to be going through 

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what AI has to say about it. 
We also have another example 

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portfolio here, all in on Tesla.
We'll be looking at AI's review 

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of this approach and all in on 
Palantir and reviewing the 

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commentary and analysis that 
artificial intelligence gives. 

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Now, of course, we also have 
some other news to get to. 

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Trump is back on the tariff 
train. 

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He is announcing 25% tariffs on 
imports from Japan and South 

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Korea. 
I have some thoughts on this and

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how it will or will not impact 
the markets. 

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And of course, we have more 
news, more drama with Elon Musk.

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He is running out of Rd. in 
China, according to the Wall 

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Street Journal. 
That's what they say here. 

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And on top of that, Elon Musk 
just recently announced his own 

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political party, the American 
Party. 

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We'll be looking over this news 
and seeing how it's impacting 

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different companies like Tesla 
and Uber. 

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And then finally, I wanted to 
throw in a company I have yet to

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talk about on this show up until
now. 

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And it's one that I think, in 
fact, I'll argue in this episode

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that it's become more innovative
than Apple. 

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That company is Shark Ninja. 
Shark Ninja is a fast growing 

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company that's innovating 
rapidly. 

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It's very impressive what 
they're doing. 

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And I believe they're beating 
many top tier tech companies at 

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their own game. 
So we'll be looking at this 

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underdog Shark Ninja and seeing 
if there's an investing 

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opportunity here. 
Now we start things off today by

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looking at the theme of 
artificial intelligence. 

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We know that as investors, we 
look at artificial intelligence 

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through investment 
opportunities. 

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What do we want to invest in? 
Which companies are creating the

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AI? 
Which ones are creating the 

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hardware to run the AI? 
Which ones have the network 

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effects in the user base to 
implement AI? 

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Which ones can replace humans 
with AI enabled robots, so on 

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and so forth. 
And that's the major focus most 

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of the time, which we spend a 
lot of time on this channel 

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discussing. 
Many of the top companies in My 

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Portfolio are ones that I 
believe will benefit directly 

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from AI, like Google or Amazon. 
But not only is AI providing us 

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a set of great investment 
opportunities, different 

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companies we can buy equity in, 
but it also may help us directly

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manage our portfolio, manage our
investing philosophy. 

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It may help give us ideas and 
feedback, like a bit of a 

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financial advisor, an investment
broker, someone that you can 

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call up and get a little bit of 
help when you're discussing an 

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investment decision. 
AI is getting much better at 

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understanding context and 
philosophies, different 

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investing ideas and approaches. 
I understood this when I was 

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looking at different LLMS and 
asking them different investment

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questions. 
I do this regularly and these 

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AIS are getting much better. 
For example, the two LLMS I use 

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the most is Chachi BT and 
Gemini. 

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I bounce back between these two 
regularly testing both of them 

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out and one of the conversations
I just recently had with with 

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ChatGPT was very impressive of 
its understanding of my 

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investment philosophy. 
Let's go ahead and just take a 

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look here. 
The discussion was whether or 

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not I should sell Costco because
it has a 50 PE ratio. 

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We know that Costco in My 
Portfolio is a very large 

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position. 
We look at it right here, 

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$85,000 position. 
So this is a very meaningful 

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position. 
It's massively in the green. 

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The majority of the position is 
gains because I started buying 

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the thing back in early 2018. 
So Costco's up around 3:00 to 

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4:00 X since when I was buying 
it to begin with. 

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So that the kegger of Costco has
been incredible, but a lot of 

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Costco's gains have come from 
multiple expansion, not just 

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earnings growth. 
They have earnings growth, they 

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have special dividends, and 
they've had multiple expansion 

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from the 20s and 30s PE up to 
A50. 

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So I asked Chachi PT based on 
Joseph's strategy, would it be 

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good to sell Costco stock now 
that it's trading at A50 PE 

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ratio? 
Now here's the answer it gives, 

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based on Joseph Carlson's 
investment philosophy, which 

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prioritizes business quality, 
predictability, and long term 

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compounding over short term 
valuation concerns. 

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Selling Costco solely because it
trades at A50 PE ratio would be 

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inconsistent with his approach. 
Here's why Why Joseph would 

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likely hold Costco despite the 
50 PE. 

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Exceptional business quality. 
Costco's membership model, scale

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advantage, low turnover cost, 
and defensible Moat aligned 

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squarely with Joseph's focus on 
high quality, low drama 

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businesses. 
Predictable growth. 

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It's long history of steady 
inflation beating growth and 

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market share expansion in retail
market makes it one of the most 

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predictable compounders in the 
market. 

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Valuation discipline and not 
obsession. 

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Joseph acknowledges valuation, 
but he's shown in his own 

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ownership of names like S&B 
Global and MasterCard that he's 

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willing to pay a premium for 
businesses with enduring 

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economics and consistent 
reinvestment opportunity. 

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Now this sounds pretty accurate 
so far going on. 

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It highlights a few caveats 
here. 

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Maybe exceptions, it says. 
That said, when might he trim if

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another holding offer superior 
risk adjusted upside? 

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For instance, if Costco's Ford 
returns compressed a low single 

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digits due to multiple expansion
alone, and they're similarly 

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high quality compounders trading
at far more attractive 

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valuations. 
Reallocation might make sense if

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growth decelerates while 
valuation stays elevated. 

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If comp growth starts to 
materially slow and the PE stays

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above 40 to 50, Joseph might 
reassess whether the business 

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still meets his hurdle rate for 
Ford returns. 

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Bottom line, no, Costco should 
not be sold just because it 

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trades at A50 PE unless a 
clearly superior opportunity 

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exists. 
Joseph's philosophy favors 

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holding elite, predictable 
businesses for decades, not 

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trying to time their valuation 
peaks. 

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Now. 
I look at this and I think it 

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sounds pretty accurate. 
This is, I believe, an accurate 

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assessment of my behavior and 
philosophy. 

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It doesn't stray too much from 
my own thoughts, and in a way it

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is just my thoughts being 
relayed back to me. 

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So naturally I agree. 
I, in fact, I think this is good

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advice. 
I agree with myself here. 

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Now, overall, when I look at 
this, it shows the power of LLMS

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to be able to look through a lot
of information and give you a 

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concise, valuable input based on
your own investing philosophy or

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what you're trying to 
accomplish. 

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And I think that can be very 
helpful. 

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You may not agree with 
everything, but the AI at least 

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gives you some food for thought,
some things to think about. 

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And when you look at this not 
only just with one company, but 

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your overall portfolio 
construction, the entire 

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composition of it, I think the 
advice is even more interesting.

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When we built this feature in 
the Qualtrim, I was able to look

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at lots of different portfolios 
and investing philosophies and 

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see both the qualities and risks
of them. 

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When we look at this month's 
update, and this is updated as 

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of this morning, this is how My 
Portfolio stands as of today. 

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We can look at the top holdings.
We have Netflix right at the top

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here. 
From Netflix we go down the 

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list. 
Some of these I've gained 39,043

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thousand, 34,000. 
We can look at the percentages. 

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Some of these are older holdings
or ones that have gained a lot 

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more than others. 
The only one that I'm in the red

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right now is Salesforce. 
This is my worst investment as 

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of right now, but I'm only in 
the red by around $1600 on this 

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one, so we haven't had too much 
of a loss on it. 

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The companies that I've been 
buying the most recently include

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Equifax, Google, and Amazon. 
These are three companies that 

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I'm incredibly bullish on. 
I think the future is very 

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bright for him, and I think 
they're all undervalued. 

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Now with the overall combined 
holdings and the weightings 

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being taken into account, we can
see what the AI thinks of my 

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overall portfolio. 
Now. 

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This AI portfolio analysis was 
updated this morning with all 

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the latest data. 
And the way that this works is 

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we have the quality section 
here, which builds you up and 

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makes you feel so good about 
your portfolio When you run the 

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AI analysis and you'll get the 
qualities, you'll be thinking, 

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wow, I, I have great, I have a 
great portfolio. 

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It, it's, there's so much 
opportunity here. 

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You know, it gives you all the 
qualities that highlights all 

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the strengths. 
Then you get to the risks. 

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And this is where it really 
highlights the stuff that you 

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might not be as eager to hear 
about the stuff that's more of a

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problem for your portfolio. 
So that's what it does here. 

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It, it builds you up at first, 
then it kind of tears you down 

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to give you a full, full 
analysis. 

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You get both sides of it in the 
qualities. 

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And this is a part where it's 
going to build us up. 

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It says this portfolio is 
comprised predominantly of 

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dominant blue chip companies 
with entrenched global 

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franchises, platform advantages,
resilient reoccurring revenue 

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streams. 
Companies such as S&P Global, 

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Moody's and Equifax possess wide
economic moats derive from data,

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regulatory position and 
essential services offerings 

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that underpin financial 
infrastructure globally with 

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high margins and substantial 
pricing power. 

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So we have a lot of good 
qualities here. 

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One of them that I do focus on 
intentionally is resilient 

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recurring revenue streams. 
Most of the companies in My 

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Portfolio are subscription or 
highly recurring revenue. 

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They also I believe have 
substantial pricing power. 

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Each company has proven that 
MasterCard, they say. 

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The AI says exemplifies a 
business model built on toll 

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collector economics 
characterized by asset light 

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operations and robust 
transaction based revenues 

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unconstrained by secular payment
growth. 

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Intuit in Salesforce reinforced 
the portfolio's technology 

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exposure with sticky 
subscription based business 

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models that serve critical back 
office enterprise needs and 

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enjoy high customer retention. 
Microsoft and Alphabet further 

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enhanced the portfolio's quality
with their dominant software 

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ecosystems, reoccurring cloud 
and productivity suites, 

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revenues and best in class 
scalability in the respective 

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segments. 
It goes on saying that the 

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consumer resilience and global 
scalability are reinforced 

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through Costco's durable 
business model, which delivers 

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stable cash flows regardless of 
macro cycles. 

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Amazon's omnipresence which most
leading logistics and cloud 

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infrastructure along with 
formidable first party and 

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marketplace platform economics 
and ASMLASML represents a unique

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technological gatekeeper in 
semiconductor manufacturing, 

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underpinning industry innovation
with virtual monopoly status and

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EUV lithography systems integral
to chip advancement. 

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Booking holdings in Netflix also
sector defining. 

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They're also sector defining 
with strong network effects and 

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operational leverage inherent in
their digital platform models. 

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Collectively, the portfolio's 
holdings are marked by pricing 

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power, high free cash flow 
generation, strong management 

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teams and significant long term 
growth runways driven by 

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entrenched positions in 
essential, scalable and capital 

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efficient businesses. 
So this last sentence here where

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it says that these companies 
have pricing power, high free 

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cash flow generation, they have 
strong management teams and 

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significant long term growth. 
That's all stuff that I repeat 

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00:11:20,040 --> 00:11:24,320
routinely on this show and the 
AII believe gets this correctly.

232
00:11:25,000 --> 00:11:29,480
Now this is the qualities of the
portfolio, which this portfolio 

233
00:11:29,480 --> 00:11:31,880
is at no lack of incredible 
quality. 

234
00:11:32,160 --> 00:11:35,320
It is a very, very high quality 
portfolio. 

235
00:11:35,680 --> 00:11:38,160
So it makes sense that it's 
giving this glowing review 

236
00:11:38,520 --> 00:11:41,160
trying to characterize all the 
different qualities in just two 

237
00:11:41,160 --> 00:11:43,560
paragraphs here. 
But then we get on to the risks.

238
00:11:43,560 --> 00:11:45,760
And this is something that I 
like looking at monthly because 

239
00:11:45,760 --> 00:11:47,920
it reminds me about the risks of
my companies. 

240
00:11:48,240 --> 00:11:50,160
I think it's easy when you 
invest in really high quality 

241
00:11:50,160 --> 00:11:53,680
companies to just kind of brush 
aside or sweep under the rug 

242
00:11:53,920 --> 00:11:56,000
some of the risks that you're 
actually facing. 

243
00:11:56,600 --> 00:12:00,040
It says that the portfolio is 
notably concentrated among large

244
00:12:00,040 --> 00:12:03,480
cap, high multiple growth 
companies, leaving it exposed to

245
00:12:03,480 --> 00:12:07,320
valuation compression risks, 
particularly if interest rates 

246
00:12:07,320 --> 00:12:10,280
rise or macroeconomic conditions
lead to lower risk tolerance 

247
00:12:10,280 --> 00:12:13,040
among investors. 
Technology and digital platform 

248
00:12:13,040 --> 00:12:16,200
businesses represent a 
significant allocation, which, 

249
00:12:16,200 --> 00:12:18,440
while resilient in many 
respects, brings heightened 

250
00:12:18,440 --> 00:12:21,960
susceptibility to regulation, 
emerging competition and rapid 

251
00:12:21,960 --> 00:12:24,920
pace of technological changes. 
Companies like Alphabet, 

252
00:12:24,920 --> 00:12:27,920
Microsoft, Amazon and Netflix 
all face increasing scrutiny 

253
00:12:28,160 --> 00:12:30,600
from global regulators 
concerning data privacy, 

254
00:12:30,600 --> 00:12:34,480
antitrust and digital market 
power, any of which could impact

255
00:12:34,480 --> 00:12:36,320
their long term growth and 
profitability. 

256
00:12:36,680 --> 00:12:40,360
Additionally, the cluster of 
financial service providers, SME

257
00:12:40,360 --> 00:12:43,560
Global, Moody's and Equifax 
means that the portfolio could 

258
00:12:43,560 --> 00:12:46,560
be vulnerable if there are 
meaningful shifts in the credit 

259
00:12:46,560 --> 00:12:50,320
markets, regulatory frameworks 
or structural changes that erode

260
00:12:50,320 --> 00:12:53,360
their Moat such as decentralized
financial alternatives. 

261
00:12:53,760 --> 00:12:57,360
So defy all these companies 
doing stablecoin and that type 

262
00:12:57,360 --> 00:12:59,160
of thing. 
It's highlighting as a risk 

263
00:12:59,160 --> 00:13:02,560
rescue Global Moody's and 
Equifax, which I do think is is 

264
00:13:02,560 --> 00:13:04,880
a notable risk. 
It also highlighted in this 

265
00:13:04,880 --> 00:13:07,760
first paragraph that the very 
first one, the very first thing 

266
00:13:07,760 --> 00:13:10,400
it came up with is that these 
are high multiple growth 

267
00:13:10,400 --> 00:13:13,960
companies leaving them exposed 
to valuation compression. 

268
00:13:14,440 --> 00:13:17,400
And I think right now that is 
probably the most significant 

269
00:13:17,400 --> 00:13:20,920
risk of My Portfolio. 
Now it highlights a couple other

270
00:13:20,920 --> 00:13:23,600
things here. 
It says a further risk is the 

271
00:13:23,640 --> 00:13:27,240
underwriting of more defensive 
and non discretionary segments. 

272
00:13:27,560 --> 00:13:31,000
Despite Costco's presence, the 
portfolio has limited exposure 

273
00:13:31,000 --> 00:13:34,040
to traditional healthcare, 
utilities and industrials 

274
00:13:34,480 --> 00:13:39,280
outside EFX materials or energy.
So I really have no, I have no 

275
00:13:39,280 --> 00:13:42,840
investment in healthcare, 
utilities, industrials, material

276
00:13:42,840 --> 00:13:45,280
or energy. 
Now it highlights that is a risk

277
00:13:45,280 --> 00:13:47,880
because it it means a 
portfolio's less diversified, 

278
00:13:48,480 --> 00:13:50,840
but I believe this is a risk 
worth taking. 

279
00:13:51,320 --> 00:13:54,760
In my opinion. 
You can try to diversify into 

280
00:13:54,760 --> 00:13:57,600
every sector, but I believe that
some sectors are just worse to 

281
00:13:57,600 --> 00:14:00,160
be in. 
I think that overall, even 

282
00:14:00,160 --> 00:14:02,600
though these defensive sectors, 
or at least they're considered 

283
00:14:02,600 --> 00:14:06,920
defensive, they're more stable. 
You have sectors like utilities,

284
00:14:06,920 --> 00:14:10,400
industrials, these Big Blue chip
companies that are in the Dow. 

285
00:14:10,960 --> 00:14:13,920
They're a lot slower growing. 
And if you want to outperform 

286
00:14:13,920 --> 00:14:16,760
the market, if you really want 
to have alpha, I think it's very

287
00:14:16,760 --> 00:14:19,960
difficult to do that while 
investing in all of these slower

288
00:14:19,960 --> 00:14:21,880
growing, more defensive 
companies. 

289
00:14:22,480 --> 00:14:26,400
But it does note that this makes
the the portfolio less defensive

290
00:14:26,400 --> 00:14:29,320
in some situations. 
Now it also says this sector 

291
00:14:29,320 --> 00:14:32,400
concentration leaves the 
portfolio more cyclical than it 

292
00:14:32,400 --> 00:14:35,520
may appear, particularly given 
Booking Holdings, Texas 

293
00:14:35,520 --> 00:14:39,160
Roadhouse and Amazon sensitivity
to consumer spending trends. 

294
00:14:39,520 --> 00:14:42,280
While most holdings demonstrate 
impressive scalability and 

295
00:14:42,280 --> 00:14:45,360
recurring revenues, several 
require continued innovation and

296
00:14:45,360 --> 00:14:48,440
CapEx intensity to retain their 
competitive positions, 

297
00:14:48,720 --> 00:14:53,240
especially ASML, Amazon and 
Netflix, raising execution and 

298
00:14:53,240 --> 00:14:55,960
investment risk. 
Finally, relying on a 

299
00:14:55,960 --> 00:15:00,200
concentrated handful of global 
leaders brings idiosyncratic, 

300
00:15:00,200 --> 00:15:03,960
headline and operational risk. 
Idiosyncratic is an investment 

301
00:15:03,960 --> 00:15:06,720
term that means that it's very 
specific. 

302
00:15:07,120 --> 00:15:08,920
It's specific to these 
companies. 

303
00:15:09,240 --> 00:15:12,160
When you diversify to an ETF, 
you don't have those very 

304
00:15:12,160 --> 00:15:15,440
specific finite risks that 
exists with these companies, 

305
00:15:15,680 --> 00:15:19,320
with these leaderships. 
They say where these operational

306
00:15:19,320 --> 00:15:22,880
risks or headline risks, where 
reputational, legal or 

307
00:15:22,880 --> 00:15:26,520
technological missteps could 
materially impact portfolio 

308
00:15:26,520 --> 00:15:28,360
performance. 
Now, I think overall that's a 

309
00:15:28,360 --> 00:15:31,240
good look at My Portfolio. 
It's a nice reminder of both the

310
00:15:31,240 --> 00:15:34,040
qualities and the weaknesses 
that I can look at every month 

311
00:15:34,040 --> 00:15:36,760
and kind of assess what I'm 
doing, especially as I'm making 

312
00:15:36,760 --> 00:15:39,400
changes to the portfolio and the
allocation. 

313
00:15:39,880 --> 00:15:42,600
Now let's go ahead and take a 
look at some other portfolios 

314
00:15:42,840 --> 00:15:44,800
with more aggressive investing 
strategies. 

315
00:15:45,280 --> 00:15:47,560
Let's go ahead and just look at 
an all in Palantir one. 

316
00:15:48,040 --> 00:15:51,440
I haven't done this before. 
I'm not sure what it's going to 

317
00:15:51,440 --> 00:15:53,760
do here, but let's run the 
analysis and see what happens. 

318
00:15:53,960 --> 00:15:56,840
I click analyze portfolio. 
We can wait a few moments here 

319
00:15:56,840 --> 00:15:58,920
for it to load in and there we 
have it. 

320
00:15:58,920 --> 00:16:01,040
It's loaded in. 
We have the new portfolio 

321
00:16:01,040 --> 00:16:04,680
analysis and again this is 100% 
Palantir. 

322
00:16:05,040 --> 00:16:07,680
So the only holding this is what
the AI has to say. 

323
00:16:07,680 --> 00:16:10,640
The portfolio is solely invested
in Palantir Technologies, the 

324
00:16:10,640 --> 00:16:14,040
company recognized for it's 
strong foothold in the data 

325
00:16:14,040 --> 00:16:16,080
analytics and enterprise 
software sector. 

326
00:16:16,400 --> 00:16:19,320
Palantir Score competency lies 
in it's highly entrenched data 

327
00:16:19,320 --> 00:16:22,480
integration platforms which are 
tailored for both governments 

328
00:16:22,480 --> 00:16:25,680
and commercial clients who rely 
on secure mission critical 

329
00:16:25,680 --> 00:16:28,880
insight generation. 
The company benefits from deep 

330
00:16:28,880 --> 00:16:32,480
relationships with its clients, 
often with multi year high value

331
00:16:32,480 --> 00:16:35,680
contracts, creating a durable 
Moat that is hard to replicate, 

332
00:16:35,960 --> 00:16:39,320
especially given the sensitive 
nature and complexity of its 

333
00:16:39,320 --> 00:16:41,600
deployments. 
Its government contracts, in 

334
00:16:41,600 --> 00:16:45,440
particular, are associated with 
long procurement cycles and high

335
00:16:45,440 --> 00:16:47,840
switching costs, further 
solidifying Palantir's 

336
00:16:47,840 --> 00:16:51,600
competitive position and 
enabling relative predictable 

337
00:16:51,600 --> 00:16:54,400
reoccurring revenue. 
Another strength of Palantir is 

338
00:16:54,400 --> 00:16:57,080
to focus on scalability and 
expansion across various 

339
00:16:57,080 --> 00:17:00,960
industries owing to its modular,
customizable software platforms.

340
00:17:01,240 --> 00:17:03,560
The company demonstrates A 
scalable business model with 

341
00:17:03,560 --> 00:17:07,240
high gross margins characterized
by enterprise software firms. 

342
00:17:07,480 --> 00:17:10,560
Its offering is deeply 
integrated into client workflows

343
00:17:10,839 --> 00:17:13,839
leading to high client 
retention, strong pricing power 

344
00:17:14,079 --> 00:17:17,119
management led by visionary 
founder continuously seeking to 

345
00:17:17,119 --> 00:17:20,160
innovate and expand the 
platform's capability, extending

346
00:17:20,160 --> 00:17:22,839
its runway for growth both 
domestically and 

347
00:17:22,839 --> 00:17:24,760
internationally. 
These qualities position 

348
00:17:24,760 --> 00:17:27,319
Palantir is a potentially 
resilient business capable of 

349
00:17:27,319 --> 00:17:31,320
thriving through different 
economic cycles driven by demand

350
00:17:31,320 --> 00:17:34,120
for analytics and data-driven 
decision making. 

351
00:17:35,040 --> 00:17:37,240
That's pretty good. 
In fact, that's really good. 

352
00:17:37,480 --> 00:17:39,040
It's not. 
It's almost convincing me at 

353
00:17:39,040 --> 00:17:40,480
this point to invest in 
Palantir. 

354
00:17:40,880 --> 00:17:43,720
I look at this and it's a bit 
different than the the 

355
00:17:43,720 --> 00:17:46,440
investment analysis you're 
getting from Dan Ives that 

356
00:17:46,440 --> 00:17:48,480
Palantir. 
You know, if Dan eyes was here 

357
00:17:48,480 --> 00:17:52,280
writing these AI write ups, if 
it was him instead, it would say

358
00:17:52,280 --> 00:17:53,800
it's time to get out the 
popcorn. 

359
00:17:54,240 --> 00:17:57,720
Palantir is the messy of AI, you
know, a bit different of 

360
00:17:57,720 --> 00:18:00,160
analysis here, but this is 
really good. 

361
00:18:00,160 --> 00:18:03,160
I think it's a thorough look. 
It shows all the benefits of 

362
00:18:03,160 --> 00:18:06,120
Palantir, at least many of them,
the strengths of the company, 

363
00:18:06,280 --> 00:18:08,760
which I've said for a long time.
I think Palantir is a great 

364
00:18:08,760 --> 00:18:11,360
company, I really like it. 
But let's go ahead and take a 

365
00:18:11,360 --> 00:18:13,160
look at the risks. 
What does it have to say here 

366
00:18:13,160 --> 00:18:17,760
having 100% of your portfolio in
Palantir says? 

367
00:18:17,760 --> 00:18:20,520
However, the portfolio single 
holding concentration in 

368
00:18:20,520 --> 00:18:24,360
Palantir exposes it to 
considerable company specific 

369
00:18:24,360 --> 00:18:26,720
risk. 
Any operational setbacks, 

370
00:18:26,800 --> 00:18:29,920
strategic missteps or negative 
development specific to 

371
00:18:29,920 --> 00:18:34,080
Palantir, such as major contract
losses, regulatory scrutiny 

372
00:18:34,080 --> 00:18:37,520
regarding data security, or 
failure to sustain innovation 

373
00:18:37,520 --> 00:18:41,160
ahead of competitors, could 
result in significant capital 

374
00:18:41,160 --> 00:18:43,720
impairment. 
With no diversification across 

375
00:18:43,720 --> 00:18:46,880
sector or business model, the 
entire portfolio's performance 

376
00:18:46,880 --> 00:18:49,360
is tied intrinsically to 
Palantir's fortunes. 

377
00:18:49,520 --> 00:18:51,920
The government's segments of its
business, while a source of 

378
00:18:51,920 --> 00:18:54,720
stability, can also be subject 
to political and budgetary 

379
00:18:54,720 --> 00:18:57,440
uncertainties that are outside 
the company's control. 

380
00:18:57,680 --> 00:19:00,640
Market perception of Palantir's 
controversial dealings and 

381
00:19:00,640 --> 00:19:04,280
evolving regulatory landscape 
involving big data and privacy 

382
00:19:04,520 --> 00:19:07,440
could also pose a risk of its 
valuation of long term business 

383
00:19:07,440 --> 00:19:11,160
prospects, it highlights. 
Again, without any other asset 

384
00:19:11,160 --> 00:19:14,120
class, the portfolio lacks a 
cushion against these 

385
00:19:14,120 --> 00:19:16,160
idiosyncratic sector wide 
shocks. 

386
00:19:16,280 --> 00:19:18,880
Investing solely in Palantir 
seems incredibly risky. 

387
00:19:19,160 --> 00:19:21,160
Let's go out and see if it 
mirrors those same thoughts 

388
00:19:21,160 --> 00:19:23,640
about Tesla. 
My thoughts are it's going to 

389
00:19:23,640 --> 00:19:26,080
highlight the very same issue. 
Just having all of your 

390
00:19:26,080 --> 00:19:29,360
portfolio in a single stock is 
just way too much concentrated 

391
00:19:29,360 --> 00:19:30,440
risk. 
So let's go ahead and take a 

392
00:19:30,440 --> 00:19:31,800
look at it here. 
Now, I'm not going to read the 

393
00:19:31,800 --> 00:19:34,640
whole thing, but it goes over a 
lot of the technology of Tesla. 

394
00:19:34,640 --> 00:19:36,920
Some of the things that we've 
heard before says nonetheless 

395
00:19:36,920 --> 00:19:40,040
the portfolio's concentration or
concentrated exposure to a 

396
00:19:40,040 --> 00:19:42,920
single stock. 
Tesla represents A substantial 

397
00:19:42,920 --> 00:19:46,520
risk as it's performance is 
closely tied to the fortunes and

398
00:19:46,520 --> 00:19:49,560
volatility of one company. 
Within the consumer cyclical 

399
00:19:49,560 --> 00:19:52,200
sector. 
Tesla operates in an incredibly 

400
00:19:52,200 --> 00:19:55,120
competitive market facing both 
legacy automotive players, 

401
00:19:55,280 --> 00:19:58,400
scaling EVs and new entrants in 
China and beyond. 

402
00:19:58,720 --> 00:20:01,720
Execution risk remains high. 
Furthermore, Tesla's premium 

403
00:20:01,720 --> 00:20:04,760
valuation hinges on the 
company's ability to deliver 

404
00:20:04,760 --> 00:20:07,280
relentless growth and achieve 
ambitious targets. 

405
00:20:07,680 --> 00:20:11,040
Any perceived slowdown or 
missteps could result in 

406
00:20:11,040 --> 00:20:16,400
substantial price corrections. 
Now I wonder if it's going to I,

407
00:20:16,520 --> 00:20:18,520
I wonder if it's going to 
mention that Elon Musk getting 

408
00:20:18,520 --> 00:20:20,360
involved in politics is a 
potential risk. 

409
00:20:20,600 --> 00:20:22,720
Maybe that's not baked into the 
models quite yet. 

410
00:20:23,120 --> 00:20:25,400
It says. 
Tesla's business is also exposed

411
00:20:25,400 --> 00:20:28,000
to broader changes in consumer 
discretionary spending, 

412
00:20:28,240 --> 00:20:30,280
especially given its 
concentration in high ticket 

413
00:20:30,280 --> 00:20:32,720
durable goods. 
Macroeconomic slowdowns. 

414
00:20:32,720 --> 00:20:35,600
Rising interest rates can dampen
vehicle sales. 

415
00:20:35,880 --> 00:20:39,000
The company's aggressive 
expansion comes with capital 

416
00:20:39,000 --> 00:20:42,000
requirements that could pressure
margins and lead to dilution if 

417
00:20:42,000 --> 00:20:45,480
not carefully managed. 
Additionally, the highly visible

418
00:20:45,520 --> 00:20:49,080
and unconventional management 
style primarily driven by Elon 

419
00:20:49,080 --> 00:20:53,440
Musk introduces key person risk 
and the potential for headline 

420
00:20:53,440 --> 00:20:56,360
driven volatility. 
It's exactly what we're seeing 

421
00:20:56,360 --> 00:20:58,880
today. 
The lack of diversification in 

422
00:20:58,880 --> 00:21:01,720
this portfolio magnifies the 
impact of any negative 

423
00:21:01,720 --> 00:21:05,360
development specific to Tesla, 
reducing the resilience of the 

424
00:21:05,400 --> 00:21:08,680
overall investment of the sector
and company specific shocks. 

425
00:21:08,800 --> 00:21:11,280
So there you have it. 
Investing in any single company,

426
00:21:11,280 --> 00:21:14,080
especially one like Tesla or 
Palanter, I think you're taking 

427
00:21:14,080 --> 00:21:17,720
on significant risk in doing so.
And overall, I think the AI is 

428
00:21:17,720 --> 00:21:19,680
mostly correct and I think it's 
good feedback. 

429
00:21:20,160 --> 00:21:22,560
Now, when we look at headline 
risk, there's one piece of news 

430
00:21:22,560 --> 00:21:26,160
that happened just today. 
Trump announced a 25% tariff on 

431
00:21:26,160 --> 00:21:29,000
imports from Japan and South 
Korea starting August 1st. 

432
00:21:29,040 --> 00:21:32,280
He gave these letters on Truth 
Social with this announcement. 

433
00:21:32,760 --> 00:21:36,560
And basically the letters say 
that they're not working with us

434
00:21:36,560 --> 00:21:39,320
fast enough, they're not getting
enough done, we're going to 

435
00:21:39,320 --> 00:21:41,480
tariff them. 
And then he says if they 

436
00:21:41,480 --> 00:21:45,640
announce reciprocal tariffs, we 
are going to match and increase 

437
00:21:45,640 --> 00:21:48,360
the tariff on them by whatever 
number they choose. 

438
00:21:48,840 --> 00:21:52,880
So if they say they're going to 
tariff us by 2025%, we'll raise 

439
00:21:52,880 --> 00:21:55,760
the tariffs another 25% on them 
or whatever it may be. 

440
00:21:55,840 --> 00:21:57,520
Now we look at how the market's 
reacting. 

441
00:21:57,960 --> 00:22:03,360
Right now, we're down 1.2 
percent, 1.4 down a percent or 

442
00:22:03,360 --> 00:22:05,520
two after having a great start 
to the month. 

443
00:22:05,840 --> 00:22:07,520
This is big headline news, 
right? 

444
00:22:07,520 --> 00:22:10,760
Tariffs rattle the market, but 
we're really only down a percent

445
00:22:10,760 --> 00:22:12,920
and a half. 
And I believe my prediction is, 

446
00:22:13,360 --> 00:22:16,960
even if these tariffs get more 
and more extreme, if Trump re 

447
00:22:16,960 --> 00:22:20,440
announces a bunch of them or we 
get Peter Navarro on TV talking 

448
00:22:20,440 --> 00:22:23,400
about the tariffs again, I think
we're very unlikely to have the 

449
00:22:23,400 --> 00:22:26,920
same type of dip with the same 
magnitude that we had back in 

450
00:22:26,920 --> 00:22:29,680
April. 
For the simple reason that it's 

451
00:22:29,680 --> 00:22:33,320
more scary the first time when 
you're buying the dip in any 

452
00:22:33,320 --> 00:22:36,760
situation, the first time that 
something happens, it's far more

453
00:22:36,760 --> 00:22:40,040
shocking, far more uncertain, 
far more scary to the market. 

454
00:22:40,600 --> 00:22:43,240
In April 2nd, that's where Trump
came out for the first time and 

455
00:22:43,240 --> 00:22:46,760
really relayed how extreme these
tariffs and reciprocal tariffs 

456
00:22:46,760 --> 00:22:48,840
were. 
They are far above people's 

457
00:22:48,840 --> 00:22:51,520
expectations. 
That shocked the market and 

458
00:22:51,520 --> 00:22:54,200
dropped at 10%. 
That's what I was saying is a 

459
00:22:54,200 --> 00:22:57,480
buying opportunity. 
When investors are unsure, when 

460
00:22:57,480 --> 00:23:00,560
they're scared, that's when you 
buy the second time. 

461
00:23:00,560 --> 00:23:04,240
Something happens each time 
Trump announces tariffs. 

462
00:23:04,400 --> 00:23:07,720
For now on, investors will have 
in the back of their minds that 

463
00:23:07,800 --> 00:23:10,640
he can change his mind quickly, 
that Trump doesn't like having 

464
00:23:10,640 --> 00:23:13,240
the market go down, that 
investors that bought the dip 

465
00:23:13,240 --> 00:23:16,400
last time were rewarded. 
So they're more likely to hold 

466
00:23:16,400 --> 00:23:18,040
on to their shares. 
And in fact, they're more likely

467
00:23:18,040 --> 00:23:20,160
to buy any smaller dip when it 
happens. 

468
00:23:20,200 --> 00:23:22,800
And overall, it's just less 
scary the second time something 

469
00:23:22,800 --> 00:23:25,120
happens. 
So it's far more unlikely that 

470
00:23:25,120 --> 00:23:28,000
the market will drop to the same
extent it did the first time. 

471
00:23:28,440 --> 00:23:29,880
You can look at any other 
example. 

472
00:23:29,880 --> 00:23:33,200
You can look at COVID that 
dropped the market 45%. 

473
00:23:33,200 --> 00:23:36,280
But if we had another pandemic, 
if we had another disease, it's 

474
00:23:36,280 --> 00:23:39,480
very unlikely in this lifetime 
that it would drop the market to

475
00:23:39,480 --> 00:23:41,640
the same extent because 
investors would have a 

476
00:23:41,640 --> 00:23:43,880
reasonable expectation of how 
things would play out. 

477
00:23:44,200 --> 00:23:47,360
We'd be able to adapt and know 
without as much fear. 

478
00:23:47,680 --> 00:23:50,680
That's the way the market works.
So I believe we're very unlikely

479
00:23:50,680 --> 00:23:53,400
to see the April lows again 
based on tariffs, even if 

480
00:23:53,400 --> 00:23:56,080
President Trump ramps him up 
again like he did the first 

481
00:23:56,080 --> 00:23:57,680
time. 
Now we also have Elon Musk 

482
00:23:57,680 --> 00:24:00,560
making news again. 
This time, Tesla shares are down

483
00:24:00,560 --> 00:24:04,000
7% because Elon Musk says that 
he's launching a political 

484
00:24:04,000 --> 00:24:06,200
party. 
Now, he's not just saying that 

485
00:24:06,200 --> 00:24:07,840
he has. 
He's actually launched a new 

486
00:24:07,840 --> 00:24:11,760
political party, a new one that 
he calls the American Party. 

487
00:24:12,040 --> 00:24:15,640
The goal of it is to be the 
centrist party, to try to take 

488
00:24:15,640 --> 00:24:19,960
away key votes from swing states
so that he can kind of control 

489
00:24:19,960 --> 00:24:21,920
which party wins and which one 
loses. 

490
00:24:21,920 --> 00:24:24,440
Now, obviously, this gets deeply
into politics, and there's a lot

491
00:24:24,440 --> 00:24:27,240
of opinions on this. 
Some people say that Elon Musk 

492
00:24:27,240 --> 00:24:29,560
should stay out of this, that he
shouldn't be involved in 

493
00:24:29,560 --> 00:24:31,720
politics. 
He's not good at it. 

494
00:24:31,720 --> 00:24:34,080
It's not what he does. 
And while you may agree with 

495
00:24:34,080 --> 00:24:36,960
those arguments, I'm very 
reluctant to have the stay in 

496
00:24:36,960 --> 00:24:39,560
your lane attitude. 
I think Elon Musk should be able

497
00:24:39,560 --> 00:24:42,040
to do whatever he wants. 
He's a a free person. 

498
00:24:42,200 --> 00:24:44,960
If Elon Musk wants to share his 
political views, he's free to do

499
00:24:44,960 --> 00:24:47,280
so. 
If he is not satisfied with 

500
00:24:47,280 --> 00:24:49,640
either political party, he's 
free to create another one. 

501
00:24:50,120 --> 00:24:53,360
But I also believe there's a 
view from the Tesla investor 

502
00:24:53,360 --> 00:24:57,240
perspective that Elon Musk, 
while he's free to stay out of 

503
00:24:57,240 --> 00:25:00,200
his lane and and move to any 
lane he wants, he's free to get 

504
00:25:00,200 --> 00:25:02,400
into politics. 
He also has a role and a 

505
00:25:02,400 --> 00:25:06,320
responsibility. 
He's still the CEO of Tesla and 

506
00:25:06,320 --> 00:25:10,640
he seems to be pursuing politics
at the direct expense of Tesla. 

507
00:25:11,200 --> 00:25:15,000
Now for the CE OS of companies 
that I invest in, I've been very

508
00:25:15,000 --> 00:25:18,160
consistent on this. 
I am OK with them getting 

509
00:25:18,160 --> 00:25:21,360
involved in politics if it 
benefits the shareholder. 

510
00:25:21,480 --> 00:25:24,880
If my CEO is going out and 
becoming political, but it's 

511
00:25:24,880 --> 00:25:28,160
benefiting me the shareholder. 
The politics play well into the 

512
00:25:28,160 --> 00:25:31,520
company and the role at the 
benefit of the company, then I 

513
00:25:31,520 --> 00:25:33,880
believe the CEO in that case is 
doing its job. 

514
00:25:34,200 --> 00:25:36,280
It's representing the 
shareholder base and it's 

515
00:25:36,280 --> 00:25:40,240
advocating for its shareholders.
But in the case of Tesla, you 

516
00:25:40,240 --> 00:25:42,800
can see investors reactions to 
what he's doing. 

517
00:25:42,920 --> 00:25:45,560
Tesla stock is continually 
getting pummeled by Elon Musk 

518
00:25:45,560 --> 00:25:47,640
getting further and further 
involved in politics. 

519
00:25:47,800 --> 00:25:51,800
He seems to have set his Tesla 
CEO position secondary to his 

520
00:25:51,800 --> 00:25:54,480
political ambitions. 
Seems like it's not even as big 

521
00:25:54,480 --> 00:25:56,680
as focus. 
If you look at what occupies 

522
00:25:56,680 --> 00:26:00,560
Elon Musk's mind, it's not 
Tesla's success, it's politics. 

523
00:26:00,680 --> 00:26:03,680
Everyday more frequently he's 
tweeting about politics, about 

524
00:26:03,680 --> 00:26:06,200
political subjects. 
Most of the time it's not even 

525
00:26:06,200 --> 00:26:09,560
related to Tesla at all. 
It's very difficult to interpret

526
00:26:09,560 --> 00:26:12,800
that this is some long term 
gambit to make Tesla in a better

527
00:26:12,800 --> 00:26:15,040
situation. 
If anything, it's actively 

528
00:26:15,040 --> 00:26:17,600
damaging the brand and 
distracting the CEO. 

529
00:26:18,040 --> 00:26:20,360
We've seen that Elon Musk has 
alienated a lot of people on the

530
00:26:20,360 --> 00:26:23,440
left by supporting Donald Trump.
Then he's alienated a lot of 

531
00:26:23,440 --> 00:26:27,040
people supporting Donald Trump 
by having a big fallout with 

532
00:26:27,040 --> 00:26:28,880
him. 
And during that time period, he 

533
00:26:28,880 --> 00:26:31,520
managed to swing around Europe 
and alienate a lot of people 

534
00:26:31,520 --> 00:26:33,680
there, which were some of his 
biggest customers. 

535
00:26:34,200 --> 00:26:36,800
Elon Musk's involvement in 
politics has overall been a 

536
00:26:36,800 --> 00:26:39,480
complete unmitigated disaster 
for Tesla. 

537
00:26:39,840 --> 00:26:43,720
The company would be better off 
if he focused on Tesla. 

538
00:26:43,720 --> 00:26:46,200
And I believe this puts Tesla 
investors in a very difficult 

539
00:26:46,200 --> 00:26:48,000
situation. 
They have ACEO, that's a 

540
00:26:48,000 --> 00:26:50,920
legendary CEO that has the 
ability to lead this company in 

541
00:26:50,920 --> 00:26:54,360
the right direction, but he's 
continually focused on other 

542
00:26:54,360 --> 00:26:57,120
ambitions, and that is playing 
into the company. 

543
00:26:57,480 --> 00:27:01,080
The big winner of this, of 
course the entire time is Uber. 

544
00:27:01,960 --> 00:27:04,880
Uber investors are very 
satisfied with what Elon Musk is

545
00:27:04,880 --> 00:27:07,760
doing. 
Uber investors have ACEO that's 

546
00:27:07,760 --> 00:27:10,640
strictly focused on leading the 
company, integrating it with 

547
00:27:10,640 --> 00:27:13,840
EVs, making sure that they 
become the de facto robotaxi 

548
00:27:13,840 --> 00:27:16,080
network. 
While Tesla stock is down nearly

549
00:27:16,080 --> 00:27:19,320
8%, Uber stock is up nearly 
2.2%. 

550
00:27:19,600 --> 00:27:22,480
We look at Tesla on the full 
year basis, we can see that the 

551
00:27:22,480 --> 00:27:26,960
stock year to date is down 23%. 
We look at Uber during the same 

552
00:27:26,960 --> 00:27:31,160
time period. 
Uber is currently now up 52% 

553
00:27:31,160 --> 00:27:33,240
year to date. 
I don't know how long Tesla 

554
00:27:33,240 --> 00:27:36,240
investors will continue to 
tolerate Elon Musk not caring 

555
00:27:36,240 --> 00:27:39,160
about the company, focusing on 
other things and in some ways 

556
00:27:39,160 --> 00:27:41,600
directly sabotaging their 
portfolios and gains. 

557
00:27:42,160 --> 00:27:43,560
But I think it's just a matter 
of time. 

558
00:27:43,800 --> 00:27:46,760
We're already seeing discontent 
with people like Dan Ives, Gene 

559
00:27:46,760 --> 00:27:48,880
Munster. 
We've seen some funds already 

560
00:27:48,880 --> 00:27:51,200
pull out money that they are 
planning on investing in Tesla. 

561
00:27:51,200 --> 00:27:53,120
And I think we're going to see 
more of that fallout in the 

562
00:27:53,120 --> 00:27:54,960
future. 
Now moving on, I'm going to 

563
00:27:54,960 --> 00:27:57,880
highlight a stock that I believe
is a story of innovation, one 

564
00:27:57,880 --> 00:28:00,200
that's becoming more and more 
dominant every single year. 

565
00:28:00,600 --> 00:28:02,240
And that's the type of companies
that I like. 

566
00:28:02,240 --> 00:28:05,440
Looking at innovation is a part 
of my investment criteria. 

567
00:28:05,920 --> 00:28:09,080
Although it's not necessary for 
a company to innovate to have 

568
00:28:09,080 --> 00:28:11,720
good returns, you can have ones 
that just kind of do the same 

569
00:28:11,720 --> 00:28:14,600
thing over and over again. 
Companies that do innovate and 

570
00:28:14,600 --> 00:28:17,720
invent and create new things 
typically end up creating a lot 

571
00:28:17,720 --> 00:28:19,400
of value for shareholders over 
time. 

572
00:28:19,600 --> 00:28:22,680
These are companies like Amazon 
or Google creating leading AI 

573
00:28:22,680 --> 00:28:25,200
models or always innovating like
Amazon. 

574
00:28:25,720 --> 00:28:28,640
So when I look at these type of 
companies, sometimes you get 

575
00:28:28,640 --> 00:28:33,160
focused on the bigger, larger 
market cap companies, the Max 7,

576
00:28:33,200 --> 00:28:36,480
you know, all these wonderful 
companies at the very top, but 

577
00:28:36,480 --> 00:28:39,240
they're not always the most 
innovative in the market. 

578
00:28:39,480 --> 00:28:42,800
You can take for example, Apple.
Apple has struggled with 

579
00:28:42,800 --> 00:28:45,280
innovation. 
The updates in the iPhone are 

580
00:28:45,280 --> 00:28:48,120
becoming less and less 
noticeable over time. 

581
00:28:48,400 --> 00:28:51,080
The new product launches like 
the Apple Vision Pro have been 

582
00:28:51,080 --> 00:28:53,560
mostly a flop. 
They haven't gained a large 

583
00:28:53,560 --> 00:28:56,520
market share and Apple seems to 
be stagnating a bit. 

584
00:28:57,120 --> 00:28:59,720
While that's happening, there 
are much smaller companies, in 

585
00:28:59,720 --> 00:29:02,400
fact, one that I'll highlight 
right now that I believe is 

586
00:29:02,440 --> 00:29:05,480
incredibly innovative and it's 
one that you may not suspect. 

587
00:29:06,240 --> 00:29:10,440
Shark Ninja, the combination of 
both Shark company, the one that

588
00:29:10,440 --> 00:29:13,120
makes the the vacuums. 
You know, they make a lot of 

589
00:29:13,120 --> 00:29:14,840
different vacuums as well as 
different products. 

590
00:29:15,600 --> 00:29:19,120
And then Ninja, which makes tons
of products from healthcare, 

591
00:29:19,120 --> 00:29:23,200
beauty, lots of foodie products,
different food gadgets. 

592
00:29:23,720 --> 00:29:27,680
This company combined to form 
what I believe today is one of 

593
00:29:27,680 --> 00:29:31,640
the most innovative companies, 
and I say that not ironically. 

594
00:29:31,800 --> 00:29:33,960
It is incredible what this 
company's actually doing. 

595
00:29:34,000 --> 00:29:36,760
This is a video given to 
investors highlighting what this

596
00:29:36,760 --> 00:29:39,760
company's actually doing and how
important they're becoming. 

597
00:29:44,480 --> 00:29:47,640
Shark Ninja's a story of 
innovation and we've been at 

598
00:29:47,680 --> 00:29:51,040
this for over 20 years. 
Our business started with. 

599
00:29:51,800 --> 00:29:56,000
So they have, they have these 
things which are like, it's like

600
00:29:56,000 --> 00:29:58,520
a blender built into a, a 
bottle. 

601
00:29:58,600 --> 00:30:01,720
So you, you blend it and then 
you just drink it straight from 

602
00:30:01,720 --> 00:30:03,200
where you blended it. 
Like you don't even take the 

603
00:30:03,200 --> 00:30:05,040
thing out. 
So it's, it's just a completely 

604
00:30:05,040 --> 00:30:07,360
portable blender. 
I don't have one of those, but 

605
00:30:08,080 --> 00:30:09,720
I, I, I see them, I see them 
being sold. 

606
00:30:09,720 --> 00:30:11,000
They seem to be quite popular 
this. 

607
00:30:11,120 --> 00:30:16,520
Started with cordless sweepers, 
steam mops, irons and today we 

608
00:30:16,520 --> 00:30:19,840
go. 
The the air fryers, those are 

609
00:30:19,840 --> 00:30:22,480
huge. 
I mean, they're they're probably

610
00:30:22,480 --> 00:30:25,120
one of the most popular cooking 
items ever made and I think for 

611
00:30:25,120 --> 00:30:26,400
good reason. 
They are incredible. 

612
00:30:26,400 --> 00:30:28,200
They do a bit different than a 
convection oven. 

613
00:30:28,400 --> 00:30:30,200
If you haven't tried out an air 
fryer, I think you're missing 

614
00:30:30,200 --> 00:30:33,240
out big time. 
But Ninja in particular with the

615
00:30:33,240 --> 00:30:35,400
shark Ninja brand has 
capitalized on this. 

616
00:30:35,800 --> 00:30:38,760
Every time I go into Costco, I 
see a Ninja branded air fryer 

617
00:30:38,840 --> 00:30:41,280
every single time. 
And the only reason that Costco 

618
00:30:41,280 --> 00:30:44,560
keeps them on the shelves is 
because they keep selling They 

619
00:30:44,560 --> 00:30:47,040
stop selling. 
They would no longer they would 

620
00:30:47,040 --> 00:30:48,880
no longer be ordering them back 
at Costco. 

621
00:30:48,880 --> 00:30:51,840
Go to. 
Market under 2 multibillion 

622
00:30:51,840 --> 00:30:56,160
dollar brands that we created 
called Shark, which is a market 

623
00:30:56,160 --> 00:31:00,720
leader in cleaning home 
environment and beauty and our. 

624
00:31:01,440 --> 00:31:03,400
Yeah, they also have a lot of 
beauty items. 

625
00:31:03,560 --> 00:31:06,240
They're they're gaining market 
share in beauty, which is an 

626
00:31:06,240 --> 00:31:08,280
area that I would not think 
Shark would be a part of. 

627
00:31:08,720 --> 00:31:12,080
It seems like it would be 
difficult to go from vacuums to 

628
00:31:12,320 --> 00:31:14,320
hair products, but it seems like
they're making that leap. 

629
00:31:15,000 --> 00:31:18,120
And our Ninja brand, which is a 
market leader in kitchen 

630
00:31:18,120 --> 00:31:21,720
appliances, outdoor cooking 
appliances, other outdoor 

631
00:31:21,720 --> 00:31:24,680
products. 
The Shark brand is in 14 

632
00:31:24,680 --> 00:31:29,000
different categories. 
The Ninja. 

633
00:31:29,000 --> 00:31:31,880
Brand is in 20 different 
categories. 

634
00:31:32,080 --> 00:31:36,280
It's coffee makers, it's knives,
it's cookware, it's ovens, 

635
00:31:36,480 --> 00:31:41,280
grills, it's outdoor grills, 
it's air purifiers, it's hair 

636
00:31:41,280 --> 00:31:45,840
care, it's vacuum cleaners, 
corded, cordless and robotic 

637
00:31:45,880 --> 00:31:48,760
vacuum cleaners. 
We have one of these too. 

638
00:31:48,760 --> 00:31:51,240
We got, we got the little Shark 
matrix vacuum. 

639
00:31:51,240 --> 00:31:54,440
I don't know where it is one of 
these things, you know, it just 

640
00:31:54,440 --> 00:31:56,200
goes around and vacuums your 
carpet. 

641
00:31:56,200 --> 00:31:58,440
If you have the, if you pick up 
stuff off the floor, it'll go 

642
00:31:58,440 --> 00:32:00,640
through and vacuum it. 
They work quite well. 

643
00:32:01,200 --> 00:32:04,520
Shark has one that they use by 
the way, they use LIDAR, so that

644
00:32:04,520 --> 00:32:06,360
expensive technology, they use 
lighter on it. 

645
00:32:06,560 --> 00:32:08,280
Many of these use a combination 
of sensors. 

646
00:32:08,280 --> 00:32:10,200
They use LIDAR. 
Some of them are vision only, 

647
00:32:10,200 --> 00:32:13,920
some are Lidar vision. 
Other ones even have sensors to 

648
00:32:13,920 --> 00:32:16,920
identify what type of floor 
you're on because they'll switch

649
00:32:16,920 --> 00:32:20,640
from a mop to a vacuum. 
Like, if it knows it's on a 

650
00:32:21,080 --> 00:32:23,720
carpet, it'll vacuum. 
So these are getting quite 

651
00:32:23,720 --> 00:32:26,120
advanced. 
And I believe that this is where

652
00:32:26,120 --> 00:32:30,480
Dyson has missed out. 
Dyson fell behind in the robot 

653
00:32:30,480 --> 00:32:33,160
vacuum game. 
That's what every millennial in 

654
00:32:33,160 --> 00:32:34,000
Gen. 
Z wants. 

655
00:32:34,000 --> 00:32:35,360
They don't want to vacuum their 
own floors. 

656
00:32:35,360 --> 00:32:38,480
They want a robot to do it. 
And Shark Ninja is on top of 

657
00:32:38,480 --> 00:32:40,280
this. 
Shark has all sorts of ones. 

658
00:32:40,280 --> 00:32:43,040
They've really gained market 
share in this category. 

659
00:32:43,320 --> 00:32:46,120
They're on the forefront of all 
the trends, all of these home 

660
00:32:46,120 --> 00:32:49,040
items. 
And I must ask, just just 

661
00:32:49,040 --> 00:32:52,640
pausing here, why doesn't that 
have an Apple logo on it? 

662
00:32:53,440 --> 00:32:58,280
Seriously, why do we not have an
advanced integrated Apple robot 

663
00:32:58,280 --> 00:33:01,560
vacuum that you can control with
your iPhone that's part of the 

664
00:33:01,560 --> 00:33:04,880
ecosystem that that's sleek and 
well designed? 

665
00:33:05,240 --> 00:33:07,040
You know, they couldn't figure 
out the the cars. 

666
00:33:07,040 --> 00:33:08,560
Maybe that's just a little too 
intense. 

667
00:33:08,560 --> 00:33:09,960
Maybe there's too much 
liability. 

668
00:33:09,960 --> 00:33:12,920
People get killed in cars. 
But Apple could have certainly 

669
00:33:13,240 --> 00:33:17,600
made a stab at it to do a vacuum
if they sold 100 million of 

670
00:33:17,600 --> 00:33:19,200
those. 
How much does that equate to? 

671
00:33:19,200 --> 00:33:21,920
These things can sell for four 
hundred, $500. 

672
00:33:21,960 --> 00:33:25,800
And I see it as a massive trend.
I really believe five years from

673
00:33:25,800 --> 00:33:28,160
now, nobody's going to be 
vacuuming their floors. 

674
00:33:28,480 --> 00:33:30,680
The sensors are so good. 
Everyone's going to do it by 

675
00:33:30,680 --> 00:33:32,800
vacuum. 
But Shark came in here. 

676
00:33:32,800 --> 00:33:35,560
These other companies came in 
here and adapted and they 

677
00:33:35,560 --> 00:33:38,760
capitalize on this market before
the likes of Apple, the ones 

678
00:33:38,760 --> 00:33:41,400
that should be doing this. 
Vacuum cleaners. 

679
00:33:42,760 --> 00:33:47,200
We sell our products today in 32
countries, 70 million products a

680
00:33:47,200 --> 00:33:49,040
year. 
We have hundreds of millions of 

681
00:33:49,040 --> 00:33:52,520
consumers around the world. 
Others can identify problems, 

682
00:33:52,520 --> 00:33:55,160
but we can solve the problems 
that others can't. 

683
00:33:55,280 --> 00:33:59,480
Just in the last three years, 
we've entered into 19 new 

684
00:33:59,480 --> 00:34:02,000
categories. 
There's real innovation. 

685
00:34:02,440 --> 00:34:04,560
Before this year, we never made 
it home. 

686
00:34:05,040 --> 00:34:08,159
These things are now they're 
just everywhere. 

687
00:34:08,480 --> 00:34:10,280
The they have two different 
ones. 

688
00:34:10,280 --> 00:34:13,159
They have one where they make 
you make slushies with them like

689
00:34:13,159 --> 00:34:15,480
this one. 
Another one you can make ice 

690
00:34:15,480 --> 00:34:17,600
cream with it. 
Those are two more shark 

691
00:34:17,600 --> 00:34:20,560
products that they or Ninja 
products that they invented and 

692
00:34:20,560 --> 00:34:22,040
they're getting on the shelves 
of Costco. 

693
00:34:22,040 --> 00:34:23,920
They're getting on the shelves 
of Walmart. 

694
00:34:23,920 --> 00:34:26,360
They're everywhere in people's 
households now. 

695
00:34:26,719 --> 00:34:29,280
And these things are not cheap. 
They are premium items. 

696
00:34:29,840 --> 00:34:33,040
This company is inventing all 
new categories, creating new 

697
00:34:33,040 --> 00:34:35,719
home products all the time, and 
I'm seeing more and more of this

698
00:34:35,719 --> 00:34:37,719
in my household. 
I don't have one of these but I 

699
00:34:37,719 --> 00:34:40,440
keep seeing more and more of it.
We never made in home slushies, 

700
00:34:40,760 --> 00:34:47,120
we never made in home espresso, 
and we're only getting started. 

701
00:34:49,040 --> 00:34:51,960
We work for one person, which is
the consumer. 

702
00:34:52,080 --> 00:34:55,880
There's no shortcut to success. 
It's earned one product at a 

703
00:34:55,880 --> 00:34:58,320
time, 1 five star review at a 
time. 

704
00:34:59,440 --> 00:35:01,640
When I look at this company, I'm
impressed by how highly 

705
00:35:01,640 --> 00:35:03,840
innovative it is. 
A lot of this stuff just doesn't

706
00:35:03,840 --> 00:35:06,400
exist and they're coming up with
it, making it viable. 

707
00:35:06,400 --> 00:35:08,320
Products entering into new 
categories. 

708
00:35:08,680 --> 00:35:11,240
And this is what I expect to see
from top tier companies. 

709
00:35:11,600 --> 00:35:14,160
When we look at another product 
here, This is one that my wife 

710
00:35:14,160 --> 00:35:16,440
tells me she wants. 
She wants this thing, and I 

711
00:35:16,440 --> 00:35:18,080
didn't even know that this 
existed. 

712
00:35:18,080 --> 00:35:20,360
Now I've seen this type of 
things at different parks like 

713
00:35:20,360 --> 00:35:23,600
Six Flags or sporting events 
where you have a fan tied to 

714
00:35:23,600 --> 00:35:26,960
cold water and it mists you with
cold air. 

715
00:35:27,360 --> 00:35:29,680
So it really cools you down 
during the hot summer time. 

716
00:35:30,200 --> 00:35:32,200
Now Shark makes this type of 
product. 

717
00:35:32,200 --> 00:35:35,040
They have a fan here you can see
it's, it's misting these people 

718
00:35:35,280 --> 00:35:37,680
with ice water. 
You fill up this thing with ice 

719
00:35:37,680 --> 00:35:41,240
water, you hook it up and then 
it, it siphons the ice water up.

720
00:35:41,240 --> 00:35:43,120
It pumps it up and then shoots 
it through the fan. 

721
00:35:43,440 --> 00:35:47,040
So you can have this outdoors. 
It says it can cool up to 70 

722
00:35:47,040 --> 00:35:50,680
feet across and you have 
yourself like a sports cool Mr. 

723
00:35:50,680 --> 00:35:53,520
for outdoor activities and that 
mist fans a very successful 

724
00:35:53,520 --> 00:35:56,200
product. 
It has 4.5 stars on Amazon and 

725
00:35:56,200 --> 00:35:58,360
they sold 10,000 of them in the 
past month. 

726
00:35:58,680 --> 00:36:00,560
That's just on Amazon. 
Not to mention they're huge 

727
00:36:00,560 --> 00:36:03,400
retail outlets. 
So I'm very impressed by this 

728
00:36:03,400 --> 00:36:05,480
company's ability to continually
innovate. 

729
00:36:05,840 --> 00:36:10,640
Not to mention the past five 
year performance is 150% and 

730
00:36:10,640 --> 00:36:12,880
that's starting at a bad time. 
If you bought the dip right 

731
00:36:12,880 --> 00:36:18,200
after that, it's more like 200 
at 300%, but even at 150%, this 

732
00:36:18,320 --> 00:36:21,520
beats out Google's performance. 
Shark Ninja has outperformed 

733
00:36:21,520 --> 00:36:24,880
Google over the past five years 
and it trades at a 24 PE ratio. 

734
00:36:24,960 --> 00:36:26,800
Now though I'm very impressed by
this company. 

735
00:36:26,800 --> 00:36:30,320
What I believe it lacks right 
now is at least a deep Moat, an 

736
00:36:30,320 --> 00:36:32,520
operating system to tie itself 
together. 

737
00:36:32,760 --> 00:36:35,720
I think if they integrate their 
products more into a smart app, 

738
00:36:35,720 --> 00:36:38,360
if they make a more unified, 
they have some way to tie 

739
00:36:38,360 --> 00:36:41,840
consumers to their name brand 
loyalty, they'll be less reliant

740
00:36:41,840 --> 00:36:44,160
on just purely innovative 
progress in the future. 

741
00:36:44,160 --> 00:36:46,440
But I do believe this is a stock
worth of watching, and I believe

742
00:36:46,440 --> 00:36:47,840
many investors could do well in 
it. 

743
00:36:48,000 --> 00:36:50,080
That's for this episode. 
See you in the next one.

