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Welcome back, everyone. 
Today on the Joseph Carlson 

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Show, we finally made it through
the first six months of 2024. 

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Pat yourself on the back for 
making it through. 

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We're off to the second-half of 
the year, and I know we're all 

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excited, but I think it's good 
during times like this to take a

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step back and look at how things
went, to look at our portfolios,

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the performance of them and the 
performance of our different 

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companies, to try to do some 
analysis and see what went right

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and what went wrong. 
And that's what we're going to 

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be doing in this episode. 
I'll be going over My Portfolio 

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showing you what went right, 
what went wrong, the performance

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of each company and the total 
performance against the S&P 500 

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and the NASDAQ. 
So we have a lot to get to in 

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this episode. 
I think it's going to be a lot 

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of fun. 
We also have some new stories. 

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We have another case where fund 
managers are underperforming. 

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They're doing poorly, but this 
time they have their new excuse.

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The new excuse for 
underperformance is that they 

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don't own NVIDIA. 
Well, you can't blame me. 

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I just, I just happened to not 
pick NVIDIA. 

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In fact, this excuse is so 
common now that the Wall Street 

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Journal is reporting on it 
saying, no NVIDIA in your 

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portfolio, you're just toast. 
We're going to be going over why

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this is an invalid excuse for 
underperformance and that if 

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your fund manager making this 
excuse, you should stop your 

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fund, you should stop investing 
other people's money, stop 

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making excuses and just invest 
in the index. 

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We also have a story here of the
EU at it. 

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Again, doing what they love to 
do. 

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The EU is focused primarily on 
one thing, and that is 

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regulating not their own 
companies, but US big tech 

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companies. 
In this case, they're targeting 

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Meta, suggesting that Meta's 
binary choice they give users of

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either having a paid plan that 
does not have ads or an ad plan 

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that requires some user data is 
unfair. 

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And the EU is demanding that 
Meta offer 1/3 option for users,

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one where you can have a free 
plan that requires no user data.

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We'll be going over how 
ridiculous this demand is from 

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the EU and what Meta's likely to
do in response. 

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And then finally, we have the 
story of a company everyone's 

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used going bankrupt. 
That company is Redbox. 

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Remember the company you could 
go to and they had a vending 

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machine for DVDs? 
You just pick out the movie you 

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wanted and it literally dispense
the movie. 

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Redbox is going bankrupt. 
They're not paying their 

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employees. 
They owe a lot of people a lot 

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of money. 
We'll be looking at what went 

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wrong for Redbox. 
So we're going to be going over 

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all of that plus much more. 
Plus one thing that I want to 

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mention, I think this is 
important. 

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It's the beginning of the month,
which means if you join the 

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Joseph Carlson Show Patreon 
today, you will get the entire 

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month for free. 
That gives you time to give a 

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free trial for the service. 
The Patreon also 

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includesqualtrum.com, which is 
the stock analysis tool I use. 

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And we've added in new 
functionality. 

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We've added in what's called 
KPIs. 

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For example, if we're looking at
Google here, we can see not only

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the normal financial data that 
Google offers, like revenue, 

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free cash flow, net income, and 
earnings per share. 

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All of that is visually 
illustrated, but we can dive 

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into revenue segments. 
We can see how much comes from 

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Google Search, YouTube ads, 
Google Network. 

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These are KPIs. 
We can also see Google's cloud 

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operating margins. 
This is mapped out in visual 

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format so you can see the cloud 
of Google becoming more 

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profitable overtime. 
Most stock analysis tools do not

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offer this information and we 
have KPI's for hundreds of top 

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stocks in the market, ones like 
Airbnb. 

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You can see their bookings and 
nightly experiences booked. 

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You can go over to companies 
like Texas Roadhouse for example

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and see their amount of new 
restaurant openings. 

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We can see their average weekly 
sales. 

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We have the same thing for 
Chipotle and Wingstop and many 

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other companies. 
We have KPIs for hundreds of top

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companies, and we have more 
added in every single week and 

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more and more features for 
Qualtrum as well. 

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If you want to try out Qualtrum 
and get access to exclusive 

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episodes and a Discord 
community, you can do so today 

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00:03:47,640 --> 00:03:50,880
by joining the Patreon at 
patreon.com/josa Carlson. 

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And again, there's no risk. 
You get the entire month for 

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free. 
That's why I'm mentioning it. 

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I think it's a great opportunity
to at least try it out. 

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Now let's go ahead and jump in 
to the portfolio and I first 

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want to do an update on the 
performance. 

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This is what it looks like right
now. 

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The total value is $239,000 and 
we have $77,000 in the green as 

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of today. 
Now the first thing that we're 

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going to do is go over the first
six months of performance this 

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year. 
So I'll filter things by year to

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date. 
If we look at the year to date 

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performance, we are up 28% money
weighted returns. 

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Now, one thing I want to point 
out that I think is important is

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I have not added any new capital
to this portfolio in 2024. 

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None, not a penny. 
There has been no money added to

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the story fund in 2024. 
So these gains of 28%, they're 

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just gains. 
They're not from any additional 

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money. 
They're not from, you know, any 

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additional funding. 
They're just from the portfolio 

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alone. 
I know a lot of people think 

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that when you add money it 
increases your returns, but 

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that's not the case. 
That's not how this is 

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calculated. 
This is all from returns of the 

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portfolio. 
In fact, when I look at the 

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starting value and the ending 
value and we look at the simple 

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percentage increase, it is 
29.08%. 

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Now let's put this performance 
in context. 

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We're up 28% this year in the 
story fund. 

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The S&P 500 is up 15% this year.
So we've doubled the performance

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of the S&P 500 year to date. 
When we look at this against the

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QQQ, we can also take a look at 
the performance here. 

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Year to date, this is up 19%. 
Again, we're up 28% this year. 

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So the first thing I want to 
point out is some people mention

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Joseph's portfolio is is good, 
but it's basically like the QQQ 

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or the S&P 500 because I have a 
lot of familiar names that you 

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see in the QQQ or the S&P 500. 
They suggest that I'm doing 

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something called closet 
indexing. 

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Closet indexing is a strategy 
that some fund managers use 

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where they act like they're 
actively investing, like they're

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picking stocks, but in reality 
they're just mimicking the index

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and their performance follows 
the index. 

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So their closet indexing this 
portfolio is not a closet index,

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and it's not something I suggest
that would follow the S&P 500 or

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the QQQ. 
There's a lot of evidence to 

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prove that this is not a closet 
index, one of them being that 

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the makeup of this portfolio is 
nothing like the QQQ or the S&P 

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500. 
This is a total of 5 holdings. 

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There are 500 holdings in the 
S&P 500. 

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This portfolio does not even own
NVIDIA or Tesla or Berkshire or 

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Pepsi or Costco or many other 
top holdings in the index. 

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This portfolio has 50% of it in 
Amazon and Netflix. 

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None of these metrics are 
anything like the index. 

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The weighting, the makeup, the 
number of holdings and the 

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performance is completely 
different than the index. 

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So it makes sense that the 
performance of this over the 

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last six months has been 
different than the indices. 

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Again, we have the QQQ going up 
19% and we have the S&P 500 

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going up 15%. 
This portfolio is up 28%. 

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The reason that the performance 
is so different than the indexes

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is because this portfolio is so 
different than the indexes. 

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Now if we look at this 
performance overall on a greater

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timeline, we can see the 
breakdown here. 

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Here's from the very beginning 
plotted out against the S&P 500 

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as if I invested into either 
one. 

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Right now, the portfolio is up 
52% overall. 

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Since the very beginning, the 
S&P 500 is up 37.9%. 

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It's around 38%. 
So it's now outperforming the 

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S&P 500 cents inception by a 
decent margin. 

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And my goal is to continue doing
this. 

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I want greater and greater 
outperformance over the next 

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year. 
So we're up $77,000 overall. 

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If we can filter by the year to 
date, the past six months, we 

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can take a look at the 
individual holdings and see how 

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they're doing. 
Amazon is the single largest 

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investment here, making up 35% 
of the portfolio. 

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I intentionally overweighted 
Amazon because I felt like the 

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risk reward was so dramatic. 
This company had so much upside 

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and such little downside. 
I just thought it was one of the

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most asymmetric bets in the 
market with predictable returns 

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in the future. 
This year Amazon is up 29% and I

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think there's more to go for 
this company, but right now it 

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makes up 34% of the portfolio. 
So around 35% of My Portfolio is

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in Amazon. 
We have $18,000 of gains and a 

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total position size of $82,900. 
When I look at the investment 

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case for Amazon, I outline 
things very simply here. 

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There's people that have very, 
you know, you can get really in 

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depth and in the weeds with your
investment case in a different 

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company. 
But I also think it's good to 

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just have a simple, a simple 
graphic like this showing why 

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you're buying the company. 
With Amazon, they have the 

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dominant market share of 
multiple great businesses. 

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So if you're looking for 
companies that have great market

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concentration in important 
industries, Amazon is one of the

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top in this category. 
They are first place in cloud. 

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I love cloud. 
I think it's still going to 

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continue to be a huge money 
maker. 

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Amazon has the commanding share 
of cloud with AWS and I think 

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it's going to be very tough for 
even Microsoft to take that 

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place. 
They are first place in online 

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retail, so they have 40% of the 
market share of online retail, 

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which again I'm very bullish on.
They can run a lot of different 

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applications on top of it. 
They can do a lot of different 

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things with their first place 
position in retail. 

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They are third place in 
advertising. 

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You have Meta, you have Google, 
the two biggest advertisers, and

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then you have Amazon right in 
3rd place. 

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They almost don't get talked 
about that much. 

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They're like not in the 
conversation for advertising as 

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much, but Amazon has, I believe,
the best advertising business in

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the world, not the largest. 
They're third place, but I think

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they have the best. 
They're second place in video 

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streaming, which I believe is a 
great market. 

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I'm invested heavily in Netflix 
and I believe ultimately all of 

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this will lead to great 
operating leverage where their 

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revenue out scales their 
expenses, they should scale to a

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large influx of free cash flow. 
My estimate is $70 billion of 

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free cash flow this year. 
Now that could vary by like 10 

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billion. 
Maybe it goes down to 60 

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billion, maybe it's 75 billion. 
But I think they're going to 

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have enormous amounts of free 
cash flow, which based on this 

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analysis, makes the company not 
that expensive on a 

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forward-looking basis. 
Amazon is still trading at a 3 

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1/2% free cash flow yield. 
So even though the company has 

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gone up a lot this year, I still
see upside. 

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I still see the 35% position in 
My Portfolio as 20% undervalued,

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so I'm not going to be shocked 
if Amazon races above $200.00 a 

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share goes at 2:10 or 2:20. 
That won't be surprising at all.

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And no, I won't think it's 
overvalued if it does that now. 

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Amazon has outperformed this 
year by a large extent, but not 

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as much as Netflix. 
This is also a massive position 

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in My Portfolio. 
It's now 29% of the portfolio. 

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Netflix is now a $20,000 gain 
and $70,000 overall. 

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So this one is just shy of 
Amazon because of how well it's 

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performed. 
If we look at Netflix and we go 

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over the investment thesis here,
it's just five different bullet 

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points. 
It's already a large, 

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established, profitable, and 
growing streaming business that 

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is extremely difficult to 
replicate. 

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I've said this many times, a 
Moat is not only a lack of 

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competitors, but a Moat is a 
difficulty in replicating what 

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you've already created. 
To try to replicate what Netflix

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has created is near impossible 
at this point. 

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The only companies that can even
come close are ones maybe like 

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Apple and Amazon, which already 
have so much cash flow they 

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00:11:34,520 --> 00:11:37,520
could technically burn the 
amount of money, but even they 

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don't really want to do that. 
Netflix is in a very unique 

227
00:11:40,240 --> 00:11:42,800
position. 
They're a massive streaming 

228
00:11:42,800 --> 00:11:46,480
company with an already massive 
amount of free cash flow and a 

229
00:11:46,480 --> 00:11:49,360
large and continuously growing 
total addressable market. 

230
00:11:49,560 --> 00:11:51,920
I can't think of many companies 
in the world that are better 

231
00:11:51,920 --> 00:11:55,280
positioned and more advantage 
than Netflix at this point. 

232
00:11:55,280 --> 00:11:57,120
I think it's nearly 
indisruptible. 

233
00:11:57,440 --> 00:11:59,400
I think the company will 
continue growing with some 

234
00:11:59,400 --> 00:12:02,560
volatility. 
Now there's YouTube. 

235
00:12:02,880 --> 00:12:06,040
YouTube is competing with 
Netflix in a way, I guess for 

236
00:12:06,040 --> 00:12:09,160
attention, but people love 
scripted long form 

237
00:12:09,160 --> 00:12:12,200
entertainment. 
This is unlikely to change even 

238
00:12:12,200 --> 00:12:15,880
with social media and YouTube. 
And YouTube has tried to compete

239
00:12:15,880 --> 00:12:19,520
directly head on with Netflix. 
Remember Cobra Kai, the 

240
00:12:19,520 --> 00:12:21,800
different series that kind of 
started on YouTube? 

241
00:12:22,320 --> 00:12:24,880
They were successful on Netflix,
not on YouTube. 

242
00:12:25,000 --> 00:12:27,480
But YouTube doesn't compete well
in scripted entertainment. 

243
00:12:27,760 --> 00:12:30,600
And I believe that Netflix is 
going to own that category and 

244
00:12:30,600 --> 00:12:33,840
profit dramatically from it. 
Wall Street has been way off 

245
00:12:33,840 --> 00:12:35,760
with their estimates. 
They've continually 

246
00:12:35,760 --> 00:12:37,920
underestimated the amount of 
operating leverage in the 

247
00:12:37,920 --> 00:12:39,680
business. 
And that's a place where 

248
00:12:39,680 --> 00:12:43,080
analysts often get things wrong,
underestimating operating 

249
00:12:43,080 --> 00:12:44,920
leverage. 
And I think they're continuing 

250
00:12:44,920 --> 00:12:47,400
to do that with Netflix. 
And then with Netflix, there's 

251
00:12:47,400 --> 00:12:50,400
also a lot of opportunities for 
AI to enhance engagement and the

252
00:12:50,400 --> 00:12:52,400
interface, they control the 
interface. 

253
00:12:52,400 --> 00:12:54,760
They've been at the top of their
game with this, and I think 

254
00:12:54,760 --> 00:12:56,360
they're going to improve it over
time. 

255
00:12:56,480 --> 00:12:59,920
These two companies, Netflix and
Amazon, make up 65% of the 

256
00:12:59,920 --> 00:13:02,280
portfolio. 
So the majority of this is being

257
00:13:02,280 --> 00:13:05,000
driven by just two companies. 
And I believe that both of them 

258
00:13:05,000 --> 00:13:07,880
have very bright futures. 
Now, I also own Google and 

259
00:13:07,880 --> 00:13:09,480
Microsoft. 
Both of these companies are 

260
00:13:09,480 --> 00:13:11,240
cloud winners, I think very 
predictably. 

261
00:13:11,240 --> 00:13:13,800
And then we have S&P Global, 
which is a data play. 

262
00:13:14,240 --> 00:13:16,880
So all of these companies play a
role, but the biggest ones by 

263
00:13:16,880 --> 00:13:20,240
far are Amazon and Netflix. 
If these companies do well and 

264
00:13:20,240 --> 00:13:24,000
prosper, then this portfolio 
will dramatically outperform the

265
00:13:24,000 --> 00:13:26,560
S&P 500. 
If these companies do poorly, 

266
00:13:26,920 --> 00:13:30,120
they underperform, they run into
problems, this portfolio is 

267
00:13:30,120 --> 00:13:33,200
going to suffer. 
So I am aligning the future of 

268
00:13:33,200 --> 00:13:36,520
my performance with Amazon and 
Netflix, and I personally feel 

269
00:13:36,520 --> 00:13:39,240
very comfortable doing this with
this high level of 

270
00:13:39,240 --> 00:13:41,440
concentration. 
Because of the research I've 

271
00:13:41,440 --> 00:13:44,240
done into these companies, I 
have a high degree of confidence

272
00:13:44,240 --> 00:13:46,800
that they're going to do well 
with their risk and reward. 

273
00:13:46,840 --> 00:13:49,240
So there's your update on the 
first six months of the year. 

274
00:13:49,440 --> 00:13:51,320
We'll check in throughout the 
year and see how things are 

275
00:13:51,320 --> 00:13:54,680
going, but so far, so good. 
Now, Speaking of portfolio 

276
00:13:54,680 --> 00:13:56,840
performance, we get to the first
new story of the day. 

277
00:13:56,840 --> 00:13:58,320
This one comes from The Wall 
Street Journal. 

278
00:13:58,800 --> 00:14:01,960
And this story works as an 
excuse for fund managers to 

279
00:14:01,960 --> 00:14:05,920
underperform the market. 
It reads, no NVIDIA in your 

280
00:14:05,920 --> 00:14:09,240
portfolio, you're just toast. 
There are artificial 

281
00:14:09,240 --> 00:14:12,120
intelligence plays like NVIDIA, 
and then there's everything 

282
00:14:12,120 --> 00:14:13,960
else. 
As the second-half of the year 

283
00:14:13,960 --> 00:14:16,800
begins, investors are wondering 
whether something has to give. 

284
00:14:16,920 --> 00:14:19,880
NVIDIA reported sales and 
profits in May that blew past 

285
00:14:19,880 --> 00:14:23,040
Wall Street expectations for the
5th consecutive quarter. 

286
00:14:23,320 --> 00:14:28,920
The stock rose 37% in the second
quarter and is up 149% this 

287
00:14:28,920 --> 00:14:31,000
year. 
Much of the rest of the index 

288
00:14:31,000 --> 00:14:33,720
has languished. 
The average stock within the S&P

289
00:14:33,720 --> 00:14:39,440
500 is up 4.1% this year, while 
the broad index is up 14.5%. 

290
00:14:39,600 --> 00:14:41,800
This is the largest 
underperformance since at least 

291
00:14:41,800 --> 00:14:44,600
1990, according to the Dow Jones
Market Data. 

292
00:14:44,840 --> 00:14:47,360
The Divergent has some value 
investors throwing up their 

293
00:14:47,360 --> 00:14:49,520
hands. 
So so far they're pointing out 

294
00:14:49,880 --> 00:14:53,040
that the index with NVIDIA is up
a lot. 

295
00:14:53,040 --> 00:14:56,280
It's up like 15%, just like we 
looked at, but without NVIDIA. 

296
00:14:56,280 --> 00:14:59,760
If you just had an equally 
weighted index, it's only up 4%.

297
00:15:00,160 --> 00:15:02,800
So NVIDIA is really carrying the
index. 

298
00:15:02,800 --> 00:15:04,280
It's carrying it on its 
shoulders. 

299
00:15:04,520 --> 00:15:07,200
It's doing all the work and it, 
you know, Nvidia's up there 

300
00:15:07,200 --> 00:15:09,800
alone looking back at every 
other company saying you 

301
00:15:09,800 --> 00:15:12,080
slackers, I'm going to do the 
work for all of you. 

302
00:15:12,080 --> 00:15:15,280
So a lot of fund managers are 
upset that Nvidia's doing so 

303
00:15:15,280 --> 00:15:18,480
well and seemingly everything 
else is doing so poorly. 

304
00:15:18,640 --> 00:15:22,560
Quote, we can't keep up because 
we don't own NVIDIA, said Max 

305
00:15:22,560 --> 00:15:26,240
Westerman, Co founder and senior
portfolio manager at Merriman 

306
00:15:26,240 --> 00:15:29,280
Capital. 
Quote, if you don't own that one

307
00:15:29,280 --> 00:15:32,480
stock, it really hurts. 
Every day feels like a root 

308
00:15:32,480 --> 00:15:35,320
canal without Novocaine. 
We have other market strategist 

309
00:15:35,320 --> 00:15:37,760
saying the same thing. 
Quote, it makes sense to me that

310
00:15:37,760 --> 00:15:40,240
we are packed into a lot of 
these AI plays because that's 

311
00:15:40,240 --> 00:15:42,000
where people feel like there's 
secular growth. 

312
00:15:42,440 --> 00:15:45,360
This is from Julia Beal. 
Even if you do a great job and 

313
00:15:45,360 --> 00:15:47,920
the rest of your portfolio, if 
you're not overweight in the 

314
00:15:47,920 --> 00:15:51,840
same place, you're just toast. 
So the message they're sharing 

315
00:15:51,840 --> 00:15:54,920
here in this article, and it 
gives more and more examples, is

316
00:15:54,920 --> 00:15:58,400
there's many fund managers now 
stating that the reason they're 

317
00:15:58,400 --> 00:16:01,840
underperforming the market is 
because they don't own NVIDIA. 

318
00:16:02,240 --> 00:16:05,480
If you don't own NVIDIA, you 
can't keep up, you're toast. 

319
00:16:05,520 --> 00:16:08,320
You're out of the game. 
It's just that's the market. 

320
00:16:08,320 --> 00:16:10,720
And if you, if you just happen 
not to pick it, you're just 

321
00:16:10,720 --> 00:16:12,760
unlucky. 
It doesn't have anything to do 

322
00:16:12,760 --> 00:16:15,560
with your stock picking efforts.
You're just unlucky that you 

323
00:16:15,560 --> 00:16:18,720
don't own NVIDIA. 
Now I get it. 

324
00:16:18,720 --> 00:16:21,600
Anytime you're behind in 
something, you want to make up 

325
00:16:21,600 --> 00:16:23,760
excuses, you want to point to 
something else. 

326
00:16:24,040 --> 00:16:26,760
That is the natural human 
tendency of all of us. 

327
00:16:26,760 --> 00:16:29,400
And I, I must have fallen victim
to that as well, wanting to 

328
00:16:29,400 --> 00:16:30,840
blame other things from time to 
time. 

329
00:16:31,600 --> 00:16:33,680
But in this case, I just don't 
buy it. 

330
00:16:34,200 --> 00:16:37,440
Blaming the lack of owning 
NVIDIA for underperforming the 

331
00:16:37,440 --> 00:16:41,480
market this year is just an 
excuse, and it's not accurate. 

332
00:16:41,600 --> 00:16:44,160
There are many companies this 
year that have outperformed both

333
00:16:44,160 --> 00:16:48,360
the S&P 500 and the QQQ. 
NVIDIA is not the only one. 

334
00:16:48,560 --> 00:16:52,480
Like we literally just went over
in My Portfolio just minutes 

335
00:16:52,480 --> 00:16:54,920
ago. 
This portfolio has trounced the 

336
00:16:54,920 --> 00:16:58,040
market, trounced. 
The S&P 500 this year has 

337
00:16:58,040 --> 00:17:00,480
doubled the performance without 
NVIDIA. 

338
00:17:00,760 --> 00:17:04,240
Do you see NVIDIA anywhere here?
I don't, and I've never owned 

339
00:17:04,240 --> 00:17:06,800
the stock in either of my 
portfolios, which are both doing

340
00:17:06,800 --> 00:17:09,119
better than the market. 
Four of the five companies I've 

341
00:17:09,119 --> 00:17:12,680
picked in this portfolio have 
beat the market this year by a 

342
00:17:12,680 --> 00:17:15,400
lot. 
Amazon, Netflix, Google, and 

343
00:17:15,400 --> 00:17:17,960
Microsoft are all market beating
picks. 

344
00:17:18,400 --> 00:17:21,440
So this isn't a case where 
NVIDIA is the market. 

345
00:17:21,599 --> 00:17:24,160
We can actually look at some 
data here to prove this theory 

346
00:17:24,160 --> 00:17:26,079
wrong. 
We look at the S&P 500 

347
00:17:26,079 --> 00:17:28,720
constituents and their 
performance this year to date, 

348
00:17:28,720 --> 00:17:31,800
so the past six months, and we 
look at what's performing well. 

349
00:17:32,240 --> 00:17:34,160
It is true that NVIDIA is right 
at the top. 

350
00:17:34,480 --> 00:17:38,000
It has 150% performance, but 
it's not even the best 

351
00:17:38,000 --> 00:17:39,800
performing in the index this 
year. 

352
00:17:40,120 --> 00:17:48,080
SMCI has beat it with 185%. 
VST is up 126%, CG is up 75%, 

353
00:17:48,480 --> 00:17:53,320
Eli Lilly's up 56%, GE, we have 
Micron Technologies, we have 

354
00:17:53,320 --> 00:17:57,000
Crowdstrike, NRGA NET. 
We have 19 companies here that 

355
00:17:57,000 --> 00:18:00,360
all have performance above 38% 
this year. 

356
00:18:00,760 --> 00:18:03,480
That is over double the S&P 500 
performance. 

357
00:18:03,680 --> 00:18:06,520
And this goes on for page after 
page after page of different 

358
00:18:06,520 --> 00:18:08,320
companies that have outperformed
the index. 

359
00:18:08,600 --> 00:18:11,720
We're now on Page Six. 
These are results number one 

360
00:18:11,720 --> 00:18:14,800
hundred 110. 
We have over 100 companies that 

361
00:18:14,800 --> 00:18:16,440
have outperformed the market 
this year. 

362
00:18:16,440 --> 00:18:19,640
So when you listen to portfolio 
managers make excuses for their 

363
00:18:19,640 --> 00:18:23,200
underperformance and you see the
constant stream of articles 

364
00:18:23,200 --> 00:18:26,240
talking about market 
concentration and how difficult 

365
00:18:26,240 --> 00:18:29,400
it is for stock pickers, just 
keep in mind there's well over 

366
00:18:29,400 --> 00:18:31,920
100 companies that have 
dramatically outperformed the 

367
00:18:31,920 --> 00:18:34,560
market this year. 
And if you pick a few of them, 

368
00:18:34,800 --> 00:18:36,640
you'll do much better than the 
index. 

369
00:18:37,040 --> 00:18:40,160
There's always excuses made. 
Any time someone's behind, 

370
00:18:40,400 --> 00:18:42,800
they're going to make excuses. 
Now, moving on, we get to the 

371
00:18:42,800 --> 00:18:46,160
story of the EU at it again, 
doing what they do best, which 

372
00:18:46,160 --> 00:18:48,360
is regulating US big tech 
companies. 

373
00:18:48,600 --> 00:18:50,520
This time it's not targeting 
Apple. 

374
00:18:50,640 --> 00:18:53,480
They've moved on to Meta, one of
their favorite targets as well. 

375
00:18:54,240 --> 00:18:58,320
This one is probably more absurd
and ridiculous than the than the

376
00:18:58,320 --> 00:19:01,440
demands they're making for Apple
with their demands for Meta. 

377
00:19:01,440 --> 00:19:04,240
They're complaining about the 
way the company is monetizing 

378
00:19:04,480 --> 00:19:07,600
its content, giving different 
options to customers. 

379
00:19:07,880 --> 00:19:10,720
They say that EU has formally 
charged Meta with violations of 

380
00:19:10,720 --> 00:19:13,720
its Digital Marketing Act, 
making its second such charge in

381
00:19:13,720 --> 00:19:15,480
many weeks. 
The European Commission writes 

382
00:19:15,480 --> 00:19:18,640
in a preliminary ruling that the
pay or consent advertising model

383
00:19:18,880 --> 00:19:21,360
that launched last year for 
Facebook and Instagram users 

384
00:19:21,720 --> 00:19:26,520
runs afoul the Article 5 two of 
the DMA by not giving users 1/3 

385
00:19:26,520 --> 00:19:30,400
option that uses less data for 
AD targeting, but it's still 

386
00:19:30,400 --> 00:19:33,480
free to use. 
Regulators found that their 

387
00:19:33,480 --> 00:19:37,600
investigation that Meta gives 
uses a binary choice that forces

388
00:19:37,600 --> 00:19:40,920
them to either choose to pay a 
monthly subscription fee or 

389
00:19:40,920 --> 00:19:42,880
consent to the ad supported 
version. 

390
00:19:42,960 --> 00:19:45,840
So in summary, Meta is giving EU
customers two different options 

391
00:19:45,840 --> 00:19:48,840
to use their platform. 
They can choose the free version

392
00:19:48,840 --> 00:19:51,280
where you can just sign up and 
use it for free and it's ad 

393
00:19:51,280 --> 00:19:53,520
supported. 
And then you have the pay 

394
00:19:53,520 --> 00:19:56,800
version where you pay for the 
subscription and you have no 

395
00:19:56,800 --> 00:19:59,440
ads. 
Now with the free version, Meta 

396
00:19:59,440 --> 00:20:01,800
collects some of your data so 
that they can present to you 

397
00:20:02,080 --> 00:20:04,800
relevant advertisements so that 
their ads are effective. 

398
00:20:04,880 --> 00:20:08,120
And the EU argues that this pay 
or consent model violates their 

399
00:20:08,120 --> 00:20:11,160
laws, that this new law that 
they just passed says that there

400
00:20:11,160 --> 00:20:14,480
has to be a free version, an 
advertisement supported version 

401
00:20:14,680 --> 00:20:17,400
that doesn't collect data. 
And this is how ridiculous these

402
00:20:17,400 --> 00:20:20,040
claims are getting. 
According to the EU, Meta is 

403
00:20:20,040 --> 00:20:23,000
supposed to just offer to the EU
customer base. 

404
00:20:23,520 --> 00:20:26,920
A free version of their platform
that is ad supported that 

405
00:20:26,920 --> 00:20:29,800
doesn't track your data or have 
any data of yours. 

406
00:20:30,480 --> 00:20:31,920
Now how are they supposed to do 
that? 

407
00:20:32,280 --> 00:20:35,240
They're supposed to just blast 
you with ads, not knowing 

408
00:20:35,360 --> 00:20:38,200
anything about you, your tastes,
your preferences. 

409
00:20:38,400 --> 00:20:41,680
They don't know anything about 
you at all, so how do they know 

410
00:20:41,680 --> 00:20:43,680
which ads to actually provide to
you? 

411
00:20:44,280 --> 00:20:46,800
Well, they don't. 
According to the EU, Meta should

412
00:20:46,800 --> 00:20:49,200
just launch any ads to any 
person. 

413
00:20:49,640 --> 00:20:52,840
Of course, that would render all
of the ads on Meta's properties 

414
00:20:52,840 --> 00:20:55,360
completely ineffective. 
They wouldn't make any money 

415
00:20:55,360 --> 00:20:57,520
doing this. 
If they're launching completely 

416
00:20:57,520 --> 00:21:00,120
untargeted ads, those 
advertisement rates would go 

417
00:21:00,120 --> 00:21:02,280
down dramatically. 
People would stop selling 

418
00:21:02,280 --> 00:21:04,760
products on Meta because it 
would be essentially worthless. 

419
00:21:05,120 --> 00:21:08,560
So the EU is demanding that Meta
change their business model to 

420
00:21:08,560 --> 00:21:12,560
become completely unprofitable 
in their territory and offer 

421
00:21:12,560 --> 00:21:14,600
that for free for their 
customers. 

422
00:21:15,600 --> 00:21:19,000
Again, the reason that these 
companies track your data in an 

423
00:21:19,000 --> 00:21:23,240
advertising based product is so 
that they can offer relevant 

424
00:21:23,240 --> 00:21:25,560
ads. 
If they can't offer relevant 

425
00:21:25,560 --> 00:21:27,280
ads, they're not going to sell 
you anything. 

426
00:21:27,320 --> 00:21:29,440
We've all seen cases of 
completely untargeted 

427
00:21:29,440 --> 00:21:31,400
advertisement. 
It's totally ineffective. 

428
00:21:31,720 --> 00:21:33,960
I'm sure you've seen it before 
where you get advertised a 

429
00:21:33,960 --> 00:21:36,240
product that you wouldn't buy in
a million years. 

430
00:21:36,640 --> 00:21:39,640
That renders the advertisement 
rates so low that you can't 

431
00:21:39,640 --> 00:21:42,360
really make money doing that. 
In the case of Meta, the reason 

432
00:21:42,360 --> 00:21:45,280
this company makes money is 
because of how well they can 

433
00:21:45,280 --> 00:21:47,880
target advertisements. 
Now, that doesn't mean that they

434
00:21:47,880 --> 00:21:50,440
have to violate your privacy. 
It doesn't mean that they have 

435
00:21:50,440 --> 00:21:53,200
to sell your data or become a 
data broker and share it with 

436
00:21:53,200 --> 00:21:55,480
different companies. 
It just means that they collect 

437
00:21:55,480 --> 00:21:59,800
some of the data that you give 
them by using their platform to 

438
00:21:59,800 --> 00:22:02,720
use an advertising. 
Amazon does the exact same 

439
00:22:02,720 --> 00:22:05,600
thing. 
When you shop on Amazon, Amazon 

440
00:22:05,600 --> 00:22:08,160
knows your order history. 
They know your age, they know 

441
00:22:08,160 --> 00:22:10,520
your spending habits. 
They don't share it with anyone.

442
00:22:10,520 --> 00:22:12,840
They're not brokering it or 
selling it or doing anything 

443
00:22:13,040 --> 00:22:15,600
devious with it. 
They just know a bit about you 

444
00:22:15,600 --> 00:22:18,600
and they use that the further 
advertised to you to make the 

445
00:22:18,600 --> 00:22:21,920
product better for you. 
That makes Amazon more effective

446
00:22:22,200 --> 00:22:23,680
and it makes your experience 
better. 

447
00:22:23,680 --> 00:22:26,640
So what the EU is doing here is 
a continuation of this constant 

448
00:22:26,640 --> 00:22:30,000
theme of trying to break the 
business model of American big 

449
00:22:30,000 --> 00:22:32,520
tech companies. 
And they're doing it again with 

450
00:22:32,520 --> 00:22:35,360
Meta. 
Forcing Meta to offer a third 

451
00:22:35,360 --> 00:22:39,440
plan that users don't pay for 
and they don't have any data 

452
00:22:39,440 --> 00:22:42,720
that they have to share with 
Meta and it's offered for free 

453
00:22:42,920 --> 00:22:46,120
is an absurd and ridiculous 
demand and it should be thrown 

454
00:22:46,120 --> 00:22:47,520
out. 
In this type of case. 

455
00:22:47,520 --> 00:22:50,440
I think it gets to the point 
where Meta eventually will have 

456
00:22:50,440 --> 00:22:53,080
to either dumb down their 
products so much in the EU to 

457
00:22:53,080 --> 00:22:55,480
render them completely useless. 
They've done so in different 

458
00:22:55,480 --> 00:22:57,400
smaller markets. 
They've removed different 

459
00:22:57,400 --> 00:22:59,720
features, they've disabled 
different parts of their 

460
00:22:59,720 --> 00:23:02,280
platform to comply with these 
onerous laws. 

461
00:23:02,280 --> 00:23:05,280
But I believe this constant over
regulation from the EU 

462
00:23:05,640 --> 00:23:07,200
eventually will cause something 
to break. 

463
00:23:07,280 --> 00:23:10,120
There will be some extreme 
pushback at some point. 

464
00:23:10,160 --> 00:23:12,920
Now finally, we get to the story
of the tragic ending for the 

465
00:23:12,920 --> 00:23:15,160
company Redbox. 
I'm sure you've used this 

466
00:23:15,160 --> 00:23:16,840
company before. 
Most of you are at least 

467
00:23:16,840 --> 00:23:19,640
familiar with it. 
I have, maybe I just watch more 

468
00:23:19,640 --> 00:23:22,200
movies than the average person. 
But Redbox was this company you 

469
00:23:22,200 --> 00:23:24,120
could go to. 
And it was on the side of 

470
00:23:24,120 --> 00:23:26,880
Walgreens and different 
companies that have it right 

471
00:23:26,880 --> 00:23:30,320
there out in the side. 
And it was a, it was basically 

472
00:23:30,320 --> 00:23:33,520
like a vending machine for 
movies and in some cases video 

473
00:23:33,520 --> 00:23:36,080
games as well. 
You could rent it and you'd pay 

474
00:23:36,080 --> 00:23:39,360
like a a dollar a day. 
So very simple business model. 

475
00:23:39,600 --> 00:23:41,200
You rent the movie, you return 
it. 

476
00:23:41,480 --> 00:23:43,840
It's convenient. 
And they had relatively new 

477
00:23:43,840 --> 00:23:46,600
movies as well in Redbox. 
But things have not been going 

478
00:23:46,600 --> 00:23:50,000
well with Redbox. 
Redbox's owner, Chicken Soup for

479
00:23:50,000 --> 00:23:53,240
the Sole Entertainment, filed 
for bankruptcy protection 

480
00:23:53,240 --> 00:23:55,360
overnight. 
This comes at the tail end of 

481
00:23:55,360 --> 00:23:58,600
the month in which the DVD 
rental company defaulted on 

482
00:23:58,600 --> 00:24:01,800
loans, saw an order for its cars
to be repossessed and miss 

483
00:24:01,800 --> 00:24:04,760
payroll for employees. 
Now, when your company is 

484
00:24:04,760 --> 00:24:08,400
getting its cars repossessed, 
you're in bad shape. 

485
00:24:08,400 --> 00:24:12,040
Like that is you have gone 
through layers of bad financial 

486
00:24:12,040 --> 00:24:15,600
moves to get to the point where 
the government is now taking the

487
00:24:15,800 --> 00:24:18,400
the company's assets and just 
repossessing assets. 

488
00:24:18,840 --> 00:24:22,200
And if you're at a company 
that's missing payroll, unless 

489
00:24:22,200 --> 00:24:25,200
it's like a very small startup 
and you kind of expected that 

490
00:24:25,200 --> 00:24:28,680
going in, it's time to move on. 
If your company's missing 

491
00:24:28,680 --> 00:24:31,800
payroll, if they're not paying 
employees, you got to move on. 

492
00:24:31,800 --> 00:24:33,640
Get to a new job, get to 
something where you're going to 

493
00:24:33,640 --> 00:24:35,360
get paid. 
In many cases, you're not going 

494
00:24:35,360 --> 00:24:38,240
to get this money back without a
lot of litigation and heartache.

495
00:24:38,440 --> 00:24:41,120
The company also promised to 
reinstate health insurance for 

496
00:24:41,120 --> 00:24:43,280
its employees, which have lapsed
in May. 

497
00:24:43,760 --> 00:24:46,600
So employees are losing their 
health insurance and they're not

498
00:24:46,600 --> 00:24:48,720
getting paid. 
However, it's not certain that 

499
00:24:48,720 --> 00:24:50,760
the company will be able to 
secure such a loan. 

500
00:24:51,040 --> 00:24:53,960
Chicken Soups bankruptcy filing 
shows that the company owes 

501
00:24:53,960 --> 00:24:57,320
money to a number of retailers, 
including Walmart and Walgreens,

502
00:24:57,320 --> 00:24:59,960
as well as major Hollywood 
studios like Universal, Sony, 

503
00:24:59,960 --> 00:25:04,240
Lionsgate and Warner Bros. 
So there may be some distressed 

504
00:25:04,360 --> 00:25:08,840
debt investor that may go in and
give them a loan under extremely

505
00:25:08,840 --> 00:25:11,800
harsh covenants. 
But I don't think it's likely to

506
00:25:11,800 --> 00:25:15,240
get a loan in a company where 
you owe a bunch of different 

507
00:25:15,240 --> 00:25:17,440
companies a lot of money, where 
you haven't paid employees, 

508
00:25:17,440 --> 00:25:20,960
where your business model is 
obviously antiquated, I think is

509
00:25:20,960 --> 00:25:23,440
a very difficult task. 
I can't imagine who would give 

510
00:25:23,440 --> 00:25:26,840
them a loan at this point. 
Other creditors include smaller 

511
00:25:26,840 --> 00:25:30,280
studios, streaming platforms, 
smart TV manufacturers with a 

512
00:25:30,280 --> 00:25:34,400
list of names including the BBC,
Vizio, Plex, Redbox and Chicken 

513
00:25:34,400 --> 00:25:37,680
Soup owned Crackle have been 
operating their own free ad 

514
00:25:37,680 --> 00:25:40,440
sported streaming service on a 
variety of platforms. 

515
00:25:41,160 --> 00:25:44,520
So they're trying to follow in 
the steps of Netflix and Roku, 

516
00:25:44,760 --> 00:25:46,480
but they're too small to get to 
scale. 

517
00:25:46,560 --> 00:25:49,040
They're losing money. 
The company also owes money to 

518
00:25:49,040 --> 00:25:52,600
its landlords, the vendor it 
rents its car fleet from, and 

519
00:25:52,600 --> 00:25:54,720
others. 
So Redbox owes a dozen different

520
00:25:54,720 --> 00:25:57,600
companies money and they're 
looking for a loan so that they 

521
00:25:57,600 --> 00:26:00,600
can owe one more company money. 
Chicken Soup took on 

522
00:26:00,600 --> 00:26:05,360
$325,000,000 in debt when it 
acquired Redbox in 2022 and has 

523
00:26:05,360 --> 00:26:08,480
since been sued over a dozen 
times over unpaid bills. 

524
00:26:08,880 --> 00:26:11,600
The company recently settled one
of these lawsuits with NBC 

525
00:26:11,600 --> 00:26:15,280
Universal, but promptly missed 
the first agreed upon payment. 

526
00:26:15,560 --> 00:26:18,280
So they settled under certain 
terms and then immediately 

527
00:26:18,280 --> 00:26:21,560
violated those terms, leading to
a court order to pay the entire 

528
00:26:21,760 --> 00:26:25,600
$16.7 million balance. 
Altogether, Chicken Soup has 

529
00:26:25,600 --> 00:26:29,520
$970 million in debt, according 
to the bankruptcy filing. 

530
00:26:29,520 --> 00:26:32,400
So I think it's safe to say at 
this point that we can all say 

531
00:26:32,400 --> 00:26:35,440
goodbye to Redbox and the 
memories we had picking up the 

532
00:26:35,440 --> 00:26:38,560
DVD with the little screen, when
someone else walks up behind 

533
00:26:38,560 --> 00:26:40,280
you, you feel a little 
pressured, like you got to pick 

534
00:26:40,280 --> 00:26:42,800
really soon. 
We've all had those experiences 

535
00:26:42,800 --> 00:26:44,800
and it's going to be a sad point
to move on from it. 

536
00:26:45,480 --> 00:26:48,840
This is an extension of the same
business model that GameStop 

537
00:26:48,840 --> 00:26:52,280
had, renting, movies, trading 
and video games. 

538
00:26:52,640 --> 00:26:55,120
All of that is going away. 
It's all being replaced by 

539
00:26:55,120 --> 00:26:58,440
digital downloads and streaming.
So that is the tragic end for 

540
00:26:58,440 --> 00:27:00,200
Redbox. 
Now, if you want to see more 

541
00:27:00,200 --> 00:27:03,600
content, exclusive episodes, and
get access to qualtrum.com and 

542
00:27:03,600 --> 00:27:07,320
all of the KPIs, you can do so 
under the Patreon membership. 

543
00:27:07,560 --> 00:27:10,040
You can try it out free today 
and you get a full month free 

544
00:27:10,040 --> 00:27:12,320
trial, so try it out. 
If you don't, I think you're 

545
00:27:12,320 --> 00:27:14,000
missing out. 
Other than that, I'll see you in

546
00:27:14,000 --> 00:27:14,560
the next one.
