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Welcome back to the Joseph 
Carlson show. 

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On today's episode, we have two 
huge interviews to get into, 

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first of all, we have the OG, 
the best investor in the world. 

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Warren Buffett sitting down for 
an hour and he reveals many 

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highlights. 
Many thoughts on recent moves, 

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recent trades like buying the 
companies in Japan selling out 

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of TSM and many other subjects. 
I'm going to go through and 

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highlight what I think are the 
most important takeaways from 

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buffets interview. 
But then, like I said, this is a

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two-for-one. 
We also have the CEO of Amazon, 

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Andy, Jesse, and a it down 
interview answering questions 

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about what's going on with 
Amazon. 

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He talks about retail business, 
he talks about cloud computing. 

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He talks about the entire media 
sector, he shares, many thoughts

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on what's going on, and we're 
going to dive into all of it in 

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this episode. 
So, as always, we have a lot to 

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jump into, in this episode, 
we're going to be going over 

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both of those interviews. 
And I'm also going to be 

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commenting just a bit on the 
market today and my portfolio. 

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Now, having said that, let's go 
ahead and Jump Right In now the 

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passive income portfolio is a 
experiment. 

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It's an experiment and show My 
finances. 

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What I'm doing with my 
investments publicly over the 

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course of years, I started this 
portfolio back in 2017 and I 

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started showing it publicly in 
2019 since then. 

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I've been doing weekly uploads 
showing what I'm doing with my 

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money transparently every single
week. 

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So what you're seeing here is a 
continuation of a portfolio that

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I share both the good and the 
bad I've shown when it's gone in

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the red and I'll show when it 
goes in the green right now. 

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It's performing really well. 
The portfolio started off as As 

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a dividend growth portfolio. 
My major focus at the very 

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beginning was on the dividend, 
the yield of the dividend at the

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time. 
Over time I've shaped my 

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portfolio, molded it and I've 
refined it to be a smaller and I

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think stronger portfolio with a 
bigger emphasis on the 

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underlying economics of the 
companies. 

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I'm buying each one of them does
pay a dividend currently. 

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So all of these companies are 
dividend Growers but instead of 

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focusing on companies that have 
very high yields, I'm focusing 

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on companies that can grow their
dividends. 

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Quickly there's a couple 
standout companies in the 

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portfolio. 
Currently, Texas Roadhouse is at

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eleven thousand seven hundred 
dollars in gains. 

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This company recently just hit 
an all-time high yesterday at 

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$111 per share in the consumer 
category we have CostCo as the 

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big stand out here as well. 
This company's done really well 

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over the past five years. 
I think it has a great future. 

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I'm extremely bullish on. 
Costco has a company in the real

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estate category. 
Of course we have the G. 

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This companies pulled back a 
little bit in stock price over 

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the Last month, but I think it's
still chugging along and one of 

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my favorite things about this 
company is the enormous 

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dividends that it pays. 
I can bring up my activity feed 

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hair and look at my recent 
dividends and right here on the 

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sixth of April. 
Just this month we have a 

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dividend payment for five 
hundred and ninety seven dollars

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nearly $600 from a single 
company. 

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That's the biggest dividend 
payment that I received from any

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company VG's a real estate 
company. 

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That pays very very big 
dividends. 

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I get some other healthy 
dividends as Also, it's not the 

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only one that I'm getting income
from. 

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But VT is a big one in the tech 
category, of course we have 

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apple and Microsoft to 
dividend-paying Big tech 

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companies. 
I'm currently up 18 thousand, 

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six hundred dollars, it's been a
great performer. 

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And the thing I like about Apple
is it's not just the multiple 

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increasing that's not what's 
happening with this company. 

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Rather the stock is going up 
because a company is earning 

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more and more money. 
Microsoft is another one that 

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I've been recently, buying a 
bigger stake into as it's been 

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selling off, but I'm basically 
flat on the company. 

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I'm up just a couple. 
Thousand dollars on it. 

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I'm going to give that one more 
time. 

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Other notable mentions are the 
railroads Canadian Pacific and 

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Union Pacific. 
I bought into these companies in

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2023, so they're brand-new, I 
think they're going to do great,

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but right now, I don't have much
to show. 

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They're basically just flat this
year. 

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And then finally, we have the 
financial category. 

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This is another one that I 
bought into this year. 

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These companies are unique 
because they work in finance, 

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but they don't have any credit 
risk. 

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They aren't lending money. 
They don't operate like a bank 

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using debt. 
Instead they make money by. 

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Selling services, selling data 
and collecting fees. 

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And that's a business that I 
really think is attractive. 

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So these ones are brand-new as 
well and likewise I have nothing

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to show for them so far. 
But I think over the next five 

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years I'll get really attractive
returns with both of these 

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companies. 
So we'll see how this turns out 

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overall. 
That's the highlight of the 

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portfolio today. 
That's all the Holdings. 

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All the bets, and I'm making and
I'll let you know when I 

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introduce new Holdings, Urban I 
start adding to another 

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position. 
So if you want to see real 

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investing, which is a parent 
investing with thorough 

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follow-ups, every single week 
and showing what I'm actually 

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doing with my money, you can 
follow along the channel for 

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free. 
That's what you're going to get 

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for year after year, after year 
with this channel. 

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Now let's go ahead and move on 
and we'll jump into the 

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interviews. 
We're going to start off with 

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Buffett. 
Now in this hour, long 

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interview, they go over a bunch 
of different subjects. 

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What I want to do is go over 
what I think are the most 

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important highlights. 
The biggest takeaways. 

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The first question that buffets 
asked is regarding his net sales

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of banks, Buffett has been 
selling out a financial She'll 

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companies specifically banks in 
aggregate, over the past couple 

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of years. 
Some of the banks that you've 

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sold include USB Wells, Fargo 
Goldman Sachs, JP Morgan PNC. 

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Should we think that their banks
that aren't run? 

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Well run because you sold them 
or no. 

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Okay, no. 
But I do think banking you get 

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in a lot of trouble just because
of the kind of things that they 

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did and that I didn't like the 
banking business as well as I 

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did before. 
He says it pretty 

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straightforward there, the 
reason he's selling the banks is

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because he thinks they can get 
into trouble. 

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And he's changed his mind a 
little bit. 

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He just doesn't like them as 
much as he did previously. 

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And that is something that 
Warren Buffett is very good at 

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now, an egotistical investor one
that has a lot of pride. 

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A lot of ego would be unwilling 
to admit that they've changed 

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their mind on a prior investment
because they would view that as 

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a weakness. 
If you change your mind, that 

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means that your initial research
wasn't as good as it should 

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have. 
Been, if you change your mind, 

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that means that you didn't have 
a good thesis to begin with. 

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That's How Warren Buffett thinks
he doesn't have ego. 

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He doesn't have pride. 
He has an open mind with his 

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current Investments. 
If he no longer likes them the 

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same way that he did when he 
originally bought in, he sells 

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them and that's something good. 
Investors routinely. 

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Do they have an open mind? 
They don't make decisions based 

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off of emotion or attachment to 
a company. 

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If their views on a company 
changes, they sell oftentimes 

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that's accompanied with the 
level of criticism from other 

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people. 
If you sell a company that you 

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once liked, you can be 
criticized for it. 

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But Buffett doesn't care about 
that. 

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He's not there to earn points 
from the public. 

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He's there to earn money. 
Now, the big question is he 

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still owns a lot of Bank of 
America so he's picking and 

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choosing hair. 
He's a nut seller of banks. 

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He's been selling off these 
companies over the past couple 

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of years, but Bank of America is
his second largest holding right

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behind Apple. 
It's still a massive position in

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the Buffett portfolio. 
Marvin, why did you keep Bank of

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America? 
What a they invited? 

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I mean, I invited Soften many 
years earlier and they made a 

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very decent deal for us. 
And I like Brian Moynihan 

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enormously and I just don't want
to. 

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I don't want to sell it. 
He's a little bit Coy when asked

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about why he sold all the other 
ones but not Bank of America. 

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He says that he likes Bank of 
America and if you caught it in 

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his answer, the first sentence, 
the first thing he went to was 

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that he got a pretty good deal 
if you recall Warren, Buffett 

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did not just by Bank of America.
In in the open market like 

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everyone else, he got a 
preferential deal by the fact 

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that he has a lot of money. 
He has a lot of connections. 

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So we got a deal that the rest 
of us as retail investors are 

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not able to get. 
And I don't believe that Buffett

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would own Bank of America today 
if he had to buy the company at 

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the price that it trades that 
today on the open market. 

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The next thing that Warren 
Buffett's asked about is the job

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of the FED, how was the FED 
doing? 

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And how would he rate their 
performance? 

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I do not think I could run the 
Fed as well as shape our rules. 

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And I think Jay Paul's A 
terrific and you have to act on 

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insufficient information. 
And you've got to, you've got to

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Ultimate responsibility to the 
American public and doesn't mean

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you can stop recessions. 
It doesn't mean that you can't 

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earn battles at the good lungs 
or anything else. 

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But it does mean that you got to
keep the system working and the 

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system came close to stopping. 
If you read a book called 

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trillion-dollar triage, you can 
you can get it on a day-by-day 

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account and people don't know 
how close it was and and Jay Jay

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Powell did not call for studies 
or position papers and you know 

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like the debate and everything 
you just don't do it. 

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You act there's an overarching 
bias to not like the FED. 

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If you go onto social media, one
of the biggest punching bags 

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ever is the Fed. 
In particular j-pal whoever's 

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leading the FED part of the 
reason that the FED is such, a 

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big punching bag is because what
they do is affect monetary 

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policy and anyone likes an 
excuse for their stock 

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performance doing poorly. 
So what are the feds Anything 

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that can potentially negatively 
affect people stocks or their 

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companies by raising interest 
rates, who do they go? 

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As the punching bag, the fed. 
He's the one to blame, Jay Pals,

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the one that caused all of this 
grief in reality. 

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When I look at JPL, he strikes 
me as someone that does have 

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integrity. 
That's trying to do the right 

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thing. 
He is working with incredibly 

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limited data at the time, lots 
of people judge him in hindsight

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when he's making decisions in 
real time. 

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Overall I agree with Warren 
Buffett here now moving on 

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Buffy. 
It's asked about the overall 

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economy and what he's seeing and
his various companies as we know

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Berkshire. 
Hathaway is a conglomerate that 

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owns a lot of different 
companies in different sectors. 

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So Warren Buffett has day by day
data. 

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You can see day by day data 
about how all of these companies

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are doing, what the revenue 
looks like. 

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What consumer habits look like. 
And he's asked about his 

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insights on whether or not he 
thinks we're headed into a 

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recession or whether he thinks 
things are still going. 

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Well, those - 22 percent in 
February from a year ago. 

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Exactly. 
That was going to happen. 

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Sales profit and sales problems 
are down a lot more than that. 

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On the other hand, some of our 
businesses are still doing fine,

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but they all are reporting that 
the new one, you know, it's 

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almost her living of Awesomes 
orders were placed months 

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earlier, and that sort of thing.
But, but it's a tougher world 

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out there in a great many 
businesses. 

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Not in the insurance business 
people that run our businesses 

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that do have any sensitivity to.
The economy are surprised that 

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we're Are they are now compared 
to where they thought they were 

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going to be six months ago. 
Things are slowing down a little

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bit, especially with 
economically sensitive 

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businesses. 
Some companies are so strong and

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resilient, they don't really 
rely on a strong economy. 

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Those ones are doing fine, but 
companies, like the railroads 

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companies, like companies, like,
railroads and Retail companies 

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are slowing down a little bit. 
So that's something to be 

228
00:10:51,400 --> 00:10:54,200
expected, over the next couple 
of quarters, the sales and 

229
00:10:54,200 --> 00:10:56,800
earnings of your companies might
be lower than expected. 

230
00:10:57,000 --> 00:10:59,600
But we can see how concerned 
Warren Buffett is about. 

231
00:10:59,800 --> 00:11:03,700
This things are slowing down. 
Is he's shocked and scared and 

232
00:11:03,700 --> 00:11:05,900
frightened, and wanting to sell 
out of these companies. 

233
00:11:06,300 --> 00:11:09,300
Let's hear his answer here. 
That doesn't mean the world was 

234
00:11:09,300 --> 00:11:11,700
coming to an end or anything. 
These 58 years. 

235
00:11:11,700 --> 00:11:14,300
I've been running Berkshire. 
I mean, we run into all kinds of

236
00:11:14,308 --> 00:11:19,700
problems but but that's that's 
what business is about and we 

237
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run our business so that we 
don't depend on everything being

238
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Big hunky, dory. 
Always, we might have saw that 

239
00:11:27,400 --> 00:11:31,300
we will be the last man standing
and so Warren, Buffett notes 

240
00:11:31,300 --> 00:11:34,300
that things are slowing down, 
but the world's not coming to an

241
00:11:34,300 --> 00:11:35,700
end. 
And when he's been investing for

242
00:11:35,700 --> 00:11:39,900
over 60 years, he seen this over
and over again, little economic 

243
00:11:39,900 --> 00:11:42,100
slowdowns, as we go through 
different Cycles. 

244
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The businesses that are the most
impacted by, this are the 

245
00:11:45,500 --> 00:11:47,600
economically sensitive 
businesses. 

246
00:11:47,700 --> 00:11:50,600
When I look at my portfolio, 
those type of companies are the 

247
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Industrials. 
They're going to be affected by 

248
00:11:52,800 --> 00:11:55,700
an economic slowdown because As 
they move stuff, when the 

249
00:11:55,700 --> 00:11:58,700
economy slows down less stuff is
being moved and the company 

250
00:11:58,700 --> 00:12:01,400
that's less economically. 
Sensitive is something like 

251
00:12:01,400 --> 00:12:04,700
Costco, a consumer defensive 
that sells toilet, paper and 

252
00:12:04,700 --> 00:12:06,500
water. 
So if you have an understanding 

253
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of the type of businesses you're
invested in, it can help gauge 

254
00:12:09,100 --> 00:12:11,700
your expectations and make it. 
So you can whether through 

255
00:12:11,700 --> 00:12:13,700
different storms easier for 
Buffett. 

256
00:12:13,700 --> 00:12:17,100
He's not concerned at all about 
this because he says that he 

257
00:12:17,100 --> 00:12:20,100
shaped his company in a way 
where he doesn't anticipate 

258
00:12:20,100 --> 00:12:21,700
things to be hunky. 
Dory all the time. 

259
00:12:21,700 --> 00:12:23,400
Things have been going well with
the economy. 

260
00:12:23,600 --> 00:12:27,000
He says he wants To be the last 
man standing that's how he 

261
00:12:27,000 --> 00:12:30,400
operates his business being the 
last man standing means that he 

262
00:12:30,400 --> 00:12:35,000
does not take risks with other 
people's money, he invests it 

263
00:12:35,000 --> 00:12:38,100
but he does not take risk and 
that shatters a lot of people's 

264
00:12:38,100 --> 00:12:41,700
perceptions because they view 
investing as taking risk the way

265
00:12:41,700 --> 00:12:45,400
that Warren Buffett reduces risk
in his portfolio is by carrying 

266
00:12:45,400 --> 00:12:49,100
in excess of a hundred and ten 
billion dollars in cash, which 

267
00:12:49,100 --> 00:12:52,600
is more than enough money to get
through any economic slowdown. 

268
00:12:52,700 --> 00:12:55,700
So he's reduced risk. 
As much as possible in the 

269
00:12:55,700 --> 00:12:58,200
Berkshire portfolio. 
Now the next topic that they ask

270
00:12:58,200 --> 00:13:02,000
about is always cryptocurrencies
Bitcoin, that type of thing. 

271
00:13:02,000 --> 00:13:04,000
Buffett has said that 
cryptocurrency specifically 

272
00:13:04,000 --> 00:13:08,000
Bitcoin is not only rat poison 
which Charlie Munger coined that

273
00:13:08,000 --> 00:13:12,900
term but he said that it's rat 
poison squared buffets no fan of

274
00:13:12,900 --> 00:13:15,300
cryptocurrency. 
He doesn't like it, it goes 

275
00:13:15,300 --> 00:13:18,300
against everything that he 
preaches, which is investing in 

276
00:13:18,300 --> 00:13:20,400
things that have intrinsic 
value, which means that they're 

277
00:13:20,400 --> 00:13:22,900
productive assets and they 
generate in comes in and of 

278
00:13:22,900 --> 00:13:25,600
themselves, Bitcoin. 
It fit with his overall thesis 

279
00:13:25,600 --> 00:13:27,100
in the same way that gold 
doesn't. 

280
00:13:27,400 --> 00:13:31,000
Now, he's asked about an updated
opinion on this because Bitcoin 

281
00:13:31,000 --> 00:13:32,900
right now is actually performing
really well. 

282
00:13:33,200 --> 00:13:37,200
So doesn't this prove buffets 
opinion wrong, that's predicting

283
00:13:37,200 --> 00:13:40,200
when speculation will end. 
You know, when the gambling 

284
00:13:40,200 --> 00:13:44,300
Instinct will go away and one 
more people want to get out and 

285
00:13:44,600 --> 00:13:47,300
are getting in. 
And I have no way of if I 

286
00:13:47,300 --> 00:13:49,600
thought I was good at that. 
I figure our way to make a lot 

287
00:13:49,600 --> 00:13:50,700
of money. 
Different things. 

288
00:13:51,300 --> 00:13:54,500
All I'm trying to do is buy good
businesses, but I One thing I 

289
00:13:54,508 --> 00:13:57,600
know is I, you know, I didn't 
like chain letters and when I 

290
00:13:57,600 --> 00:14:00,300
was a kid, I thought why in the 
world should I send along a 

291
00:14:00,300 --> 00:14:02,500
chain under the next night when 
I could start my own? 

292
00:14:02,500 --> 00:14:07,700
I mean, I've seen people do 
stupid things all my life and I 

293
00:14:08,000 --> 00:14:11,600
really, I empathize with that. 
I mean, people like to play the 

294
00:14:11,600 --> 00:14:14,200
lottery, they're going to get 60
cents back on the dollar or 

295
00:14:14,200 --> 00:14:17,300
whatever the number maybe. 
And I mean, people love the 

296
00:14:17,300 --> 00:14:18,400
idea. 
They're going to make more money

297
00:14:18,400 --> 00:14:20,500
tomorrow and really drives them 
crazy. 

298
00:14:20,500 --> 00:14:23,100
If their next-door neighbor is 
making a lot of money, not 

299
00:14:23,100 --> 00:14:25,400
knowing what they're doing. 
Are just sitting there and their

300
00:14:25,400 --> 00:14:29,800
spouses saying, you know, why is
that guy getting a second car? 

301
00:14:29,800 --> 00:14:32,100
And why are we missing this 
whole thing? 

302
00:14:32,100 --> 00:14:34,700
And the gambling, instinct is so
strong. 

303
00:14:34,800 --> 00:14:38,200
There's a lot to break down in 
this, take on cryptocurrency. 

304
00:14:38,500 --> 00:14:42,000
He's asked about why it's gone 
up and he says that he can never

305
00:14:42,000 --> 00:14:44,400
time when these type of things 
end, he just knows that 

306
00:14:44,400 --> 00:14:47,100
eventually something that 
doesn't have intrinsic value is 

307
00:14:47,100 --> 00:14:50,400
going to come to an end and he 
sees Bitcoin and cryptocurrency 

308
00:14:50,500 --> 00:14:52,700
as no different. 
It holds, no intrinsic value, 

309
00:14:52,700 --> 00:14:55,400
and buffets opinion. 
So he doesn't see it as a 

310
00:14:55,400 --> 00:14:59,200
worthwhile investment and he 
instantly after talking about 

311
00:14:59,200 --> 00:15:01,700
Bitcoin. 
He talks about how people have 

312
00:15:01,700 --> 00:15:04,700
done stupid things like this. 
Their whole life's with chain 

313
00:15:04,700 --> 00:15:07,700
emails as something dumb and 
silly to do with people that 

314
00:15:07,700 --> 00:15:11,500
just like to fit in, but then he
instantly transitions over to 

315
00:15:11,500 --> 00:15:15,100
gambling in buffets mind. 
He doesn't see any 

316
00:15:15,100 --> 00:15:17,600
distinguishment. 
There's nothing different 

317
00:15:17,600 --> 00:15:21,700
between owning cryptocurrencies,
and gambling in his opinion. 

318
00:15:21,900 --> 00:15:24,300
It's all speculation on 
something that doesn't Have 

319
00:15:24,300 --> 00:15:26,300
intrinsic value with 
cryptocurrency. 

320
00:15:26,300 --> 00:15:29,600
You're trying to time the market
and outsmart other people with 

321
00:15:29,600 --> 00:15:31,600
gambling. 
You're trying to beat the odds, 

322
00:15:31,600 --> 00:15:33,600
where the odds are not in your 
favor. 

323
00:15:33,700 --> 00:15:36,400
He doesn't like either activity 
and he sees them as nearly 

324
00:15:36,400 --> 00:15:38,800
indistinguishable. 
And I share the same opinion on 

325
00:15:38,800 --> 00:15:41,300
this. 
I have never owned a Bitcoin and

326
00:15:41,300 --> 00:15:44,400
aside from all the claims of how
its revolutionising technology. 

327
00:15:44,700 --> 00:15:47,100
I have yet to see how that's 
really come to fruition. 

328
00:15:47,400 --> 00:15:51,000
When I look at Bitcoin or Salon 
or ether, I don't see these 

329
00:15:51,000 --> 00:15:54,000
being used in any meaningful 
capacity whatsoever. 

330
00:15:54,200 --> 00:15:57,600
I don't see blockchain being 
used in any meaningful capacity 

331
00:15:57,600 --> 00:16:00,000
whatsoever. 
Now moving on we get to a couple

332
00:16:00,000 --> 00:16:03,000
more key pieces of information 
that Warren Buffett gives us. 

333
00:16:03,300 --> 00:16:07,300
The first one is the answer to 
the mysterious question of why 

334
00:16:07,300 --> 00:16:11,800
Warren Buffett's old TSM if you 
recall Warren Buffett excitedly 

335
00:16:11,800 --> 00:16:16,000
purchased a lot of TSM and then 
only three months later the very

336
00:16:16,000 --> 00:16:19,600
next release of as 13f filing it
showed that he had sold the 

337
00:16:19,600 --> 00:16:22,000
entire position. 
So a lot of investors were 

338
00:16:22,000 --> 00:16:24,400
wondering what happened. 
This is typically not Warren 

339
00:16:24,400 --> 00:16:28,200
Buffett does Taiwan 
semiconductor is one of the 

340
00:16:28,200 --> 00:16:30,600
best. 
Well, it's the best in that 

341
00:16:30,600 --> 00:16:32,500
field and is one of the best 
companies in the world. 

342
00:16:32,500 --> 00:16:37,000
It's a fabulous Enterprise, and 
Apple buys a lot of the products

343
00:16:37,000 --> 00:16:39,000
from home. 
I mean, they, they're good and 

344
00:16:39,000 --> 00:16:40,300
they're coming the United 
States. 

345
00:16:40,300 --> 00:16:44,100
And we're, we're actually 
running maybe even building for 

346
00:16:44,100 --> 00:16:47,400
one of our subsidiaries helping 
build facilities form. 

347
00:16:47,500 --> 00:16:54,200
But I do think that there is a 
danger of their to some, and I 

348
00:16:54,200 --> 00:16:56,400
have any idea. 
There's actually a danger of 

349
00:16:56,400 --> 00:17:00,200
seismic in action. 
I mean, and where they're 

350
00:17:00,200 --> 00:17:04,000
located, but I re-evaluated that
part of our. 

351
00:17:04,000 --> 00:17:07,500
I didn't reevaluate the business
to management or anything of the

352
00:17:07,500 --> 00:17:12,400
sort. 
It is a fabulous company and you

353
00:17:12,400 --> 00:17:16,200
know, you re-evaluated the 
geopolitical risk of China 

354
00:17:16,300 --> 00:17:20,000
stepping in Egypt of Taiwan. 
Yeah, he re-evaluated the 

355
00:17:20,000 --> 00:17:23,400
geopolitical risk of China 
invading Taiwan and even though 

356
00:17:23,400 --> 00:17:27,000
he possesses the Ability of it 
to be low the consequences of an

357
00:17:27,000 --> 00:17:30,100
invasion in Taiwan. 
It would materially adversely 

358
00:17:30,100 --> 00:17:34,200
impact that company to a huge 
degree and Warren Buffett does 

359
00:17:34,200 --> 00:17:37,000
not like the risk. 
You notice a theme here with 

360
00:17:37,000 --> 00:17:40,000
Buffett, everything he does is 
centered around. 

361
00:17:40,000 --> 00:17:42,900
Reducing risk. 
He's never trying to maximize 

362
00:17:42,900 --> 00:17:44,600
upside. 
He's never saying this is the 

363
00:17:44,600 --> 00:17:46,300
best bet. 
This is the one that's going to 

364
00:17:46,300 --> 00:17:49,600
double or triple. 
His primary focus is being 

365
00:17:49,600 --> 00:17:53,100
risk-adverse focusing on things 
that are sherbets focusing on 

366
00:17:53,100 --> 00:17:55,800
things that don't have. 
Of a percent chance of it going 

367
00:17:55,800 --> 00:17:58,100
into destruction. 
Now, this leads into the next 

368
00:17:58,100 --> 00:18:01,100
question. 
If he's avoiding TSM because of 

369
00:18:01,100 --> 00:18:05,200
concerns about China, invading 
Taiwan, then why is he still 

370
00:18:05,200 --> 00:18:08,000
invested in apple? 
What is the difference there? 

371
00:18:08,000 --> 00:18:12,800
If somebody, if you're an Apple 
user and somebody offers you ten

372
00:18:12,800 --> 00:18:16,700
thousand dollars but the only 
provides lose you'll never be 

373
00:18:16,700 --> 00:18:21,200
able to take away your ass, your
iPhone and you'll never be able 

374
00:18:21,200 --> 00:18:23,400
to buy another. 
You're not going to take it. 

375
00:18:24,600 --> 00:18:28,800
If they tell you, if you buy 
another Ford motor car, they'll 

376
00:18:28,800 --> 00:18:30,700
give you ten thousand dollars 
not to do that. 

377
00:18:31,000 --> 00:18:33,400
You'll take the time to $1000 by
shall be. 

378
00:18:33,400 --> 00:18:36,700
Instead of it, is the 
hypothetical that Warren Buffett

379
00:18:36,700 --> 00:18:41,200
just presented was that if you 
were paid ten thousand dollars, 

380
00:18:41,300 --> 00:18:44,800
would you accept that to never 
use an Apple product again? 

381
00:18:44,800 --> 00:18:47,000
So you get paid ten thousand 
dollars one time. 

382
00:18:47,100 --> 00:18:50,000
But the agreement is you can no 
longer use any Apple product for

383
00:18:50,000 --> 00:18:52,100
the rest of your life. 
I wouldn't accept that. 

384
00:18:52,100 --> 00:18:55,700
I would never accept that deal. 
I Like too heavily on Apple 

385
00:18:55,700 --> 00:18:59,100
products to me, the use of the 
products themselves between the 

386
00:18:59,100 --> 00:19:03,300
MacBook and the iPhone, and the 
iPad, and the watch, and all the

387
00:19:03,300 --> 00:19:06,800
technology that they develop all
the services, they develop is 

388
00:19:06,800 --> 00:19:09,500
worth more than ten thousand 
dollars in my life. 

389
00:19:09,700 --> 00:19:12,700
Now there is a portion of people
that would say sure I'll take 

390
00:19:12,700 --> 00:19:15,900
that I'll take that exchange but
it's not many. 

391
00:19:16,100 --> 00:19:19,300
Most people want to be able to 
use Apple products and I'd say 

392
00:19:19,300 --> 00:19:22,900
the majority of Apple users in 
agreement with Warren Buffett 

393
00:19:23,200 --> 00:19:26,100
would not accept Ten thousand 
dollars to never be able to use 

394
00:19:26,100 --> 00:19:28,400
an Apple product, again, in 
their lifetime. 

395
00:19:28,500 --> 00:19:30,800
I've actually done a very 
similar poll except for, with 

396
00:19:30,800 --> 00:19:33,500
Apple, it was with Google. 
I made a poll on my Twitter 

397
00:19:33,500 --> 00:19:36,400
following that said, would you 
agree to never being able to use

398
00:19:36,500 --> 00:19:40,600
YouTube again? 
If you were paid 25,000 dollars,

399
00:19:40,600 --> 00:19:45,000
sixty, seven point five percent 
of respondents said, no, they 

400
00:19:45,000 --> 00:19:49,900
would turn down 25k. 
That is the Staggering value of 

401
00:19:49,900 --> 00:19:52,200
these type of companies. 
YouTube has so much value in 

402
00:19:52,208 --> 00:19:53,900
people's lives that they can't 
be paid. 

403
00:19:54,100 --> 00:19:56,500
To stop using it. 
Apple products have so much 

404
00:19:56,500 --> 00:19:58,700
value in people's lives that 
it's unlikely. 

405
00:19:58,700 --> 00:20:01,300
They would accept a large 
one-time payment to never be 

406
00:20:01,308 --> 00:20:03,600
able to use their products. 
Again, it's a company that makes

407
00:20:03,600 --> 00:20:06,300
too many good products that too 
many users like using. 

408
00:20:06,700 --> 00:20:09,900
So this is the motive Apple. 
Now, if you ask the same 

409
00:20:09,900 --> 00:20:13,100
question about Ford, for example
and say, would you accept 

410
00:20:13,100 --> 00:20:15,200
10-thousand dollars to never buy
another Ford car? 

411
00:20:15,200 --> 00:20:18,500
Again, the exact same question, 
at Warren, Buffett asked, he is 

412
00:20:18,500 --> 00:20:21,400
accurate and saying that the 
majority of people will accept 

413
00:20:21,400 --> 00:20:24,000
it, they will easily move over 
to another car. 

414
00:20:24,100 --> 00:20:25,800
Facture. 
There's lots of good options to 

415
00:20:25,800 --> 00:20:28,000
choose from and they don't have 
the same type of attachment to 

416
00:20:28,000 --> 00:20:31,600
the customer that something like
apple or YouTube does Buffett. 

417
00:20:31,600 --> 00:20:33,900
May not understand all the 
technology behind Apple 

418
00:20:33,900 --> 00:20:36,700
products, but he understands 
human behavior. 

419
00:20:36,700 --> 00:20:38,900
He understands the durable 
competitive advantage of 

420
00:20:38,908 --> 00:20:41,900
companies and you can see that 
at play with this simple 

421
00:20:41,900 --> 00:20:43,800
comparison. 
Now, the final question, I want 

422
00:20:43,800 --> 00:20:46,700
to go over is Warren Buffett 
being asked about Paramount, 

423
00:20:47,100 --> 00:20:50,800
this is a company where I have 
not understood the investment 

424
00:20:50,800 --> 00:20:55,600
thesis hair Paramount's low. 
Ian, I think that that's part of

425
00:20:55,600 --> 00:20:58,600
it, but it doesn't really fit in
with the Warren Buffett 

426
00:20:58,600 --> 00:21:00,400
Investments. 
Paramount is a streaming 

427
00:21:00,400 --> 00:21:02,200
business, it's much more 
volatile, it's highly 

428
00:21:02,200 --> 00:21:05,900
competitive and it's a lot of 
Hit and Miss based a lot of 

429
00:21:05,908 --> 00:21:08,800
things that Warren Buffett 
himself has said in the past 

430
00:21:08,800 --> 00:21:11,300
that he doesn't like. 
So why did Buffett by Paramount?

431
00:21:11,300 --> 00:21:13,900
That's framing that you know, 
it's not really a very good 

432
00:21:13,900 --> 00:21:15,800
business. 
Let's pause right there. 

433
00:21:16,100 --> 00:21:18,600
First sentence out of his mouth.
After being asked about 

434
00:21:18,600 --> 00:21:21,600
Paramount is streaming is really
not a good business. 

435
00:21:21,900 --> 00:21:25,000
So we're off to a good start. 
Why did he Best in Paramount. 

436
00:21:25,000 --> 00:21:27,600
Well, streaming the whole 
company that that's just not a 

437
00:21:27,600 --> 00:21:29,700
good business to be in. 
And then over time of the made, 

438
00:21:29,700 --> 00:21:32,300
lots of money to shareholders. 
Really haven't done that rate 

439
00:21:32,300 --> 00:21:38,800
over time and supplied the many 
it's a glamorous business and 

440
00:21:40,000 --> 00:21:42,000
had some breads are not all, I 
would get o. 

441
00:21:42,000 --> 00:21:45,300
And they they look for pigeons 
show man and they find them. 

442
00:21:45,300 --> 00:21:49,900
I mean, it's like attracts 
people and meet suckers. 

443
00:21:49,900 --> 00:21:53,400
It's great way to meet girls, 
you know, for why do I but the 

444
00:21:54,600 --> 00:21:57,100
It isn't fundamentally that 
would have business. 

445
00:21:57,100 --> 00:22:01,100
Whether it was Distributing 
producing movies or and and 

446
00:22:01,400 --> 00:22:04,200
you've got some people that I've
Got Deep Pockets that aren't 

447
00:22:04,200 --> 00:22:07,400
going to quit. 
And the product are offering 

448
00:22:07,400 --> 00:22:10,600
people a chance to watch all the
movies, you know, for peanuts 

449
00:22:10,600 --> 00:22:13,000
and all that. 
But he's been talking for a 

450
00:22:13,008 --> 00:22:16,000
while now and I'm still waiting 
for the punchline here. 

451
00:22:16,400 --> 00:22:19,400
Buffett you are asked, why do 
you invest in Paramount? 

452
00:22:19,600 --> 00:22:22,000
His opening sentence was 
streaming is a bad business and 

453
00:22:22,000 --> 00:22:25,000
then he goes on for a minute, 
talking about Tire industry, and

454
00:22:25,000 --> 00:22:28,400
how he's basically load. 
Some of it, it's an industry 

455
00:22:28,400 --> 00:22:31,900
which has embellishment and 
Grandeur has lots of people that

456
00:22:31,900 --> 00:22:34,400
dress up, and it makes them feel
good about themselves. 

457
00:22:34,700 --> 00:22:38,400
They themselves become rich and 
wealthy, but the investors so 

458
00:22:38,400 --> 00:22:40,300
far haven't done well in 
aggregate. 

459
00:22:40,300 --> 00:22:42,800
So are still waiting to see why 
Warren Buffett bought this 

460
00:22:42,800 --> 00:22:45,200
company so far. 
He's making a nice bear case 

461
00:22:45,200 --> 00:22:47,700
against the entire industry. 
Then they rarest prices will 

462
00:22:47,700 --> 00:22:49,600
find out but so far they haven't
been able to. 

463
00:22:49,600 --> 00:22:52,100
They've been able to attract 
subscribers but they have talked

464
00:22:52,100 --> 00:22:54,300
about a terrible price. 
All right, you give A whole lot 

465
00:22:54,300 --> 00:22:55,800
of reasons why not to buy 
Paramount. 

466
00:22:55,800 --> 00:22:57,800
Why did you buy it? 
Well, we'll see what happens. 

467
00:22:59,800 --> 00:23:01,800
Now, usually if Warren Buffett 
does not want to answer a 

468
00:23:01,800 --> 00:23:05,100
question directly. 
He gives a very vague answer, a 

469
00:23:05,100 --> 00:23:09,800
very non answer answer in this 
case he just says, we'll find 

470
00:23:09,800 --> 00:23:11,800
out. 
He doesn't answer the question. 

471
00:23:11,900 --> 00:23:14,800
We still don't know why he 
bought Paramount and were left 

472
00:23:14,800 --> 00:23:17,800
to our speculation. 
I think that this was likely a 

473
00:23:17,800 --> 00:23:21,200
purchase as an acquisition play.
He knows that there's big time 

474
00:23:21,200 --> 00:23:23,900
investors trying to scoop up as 
many streaming. 

475
00:23:24,100 --> 00:23:25,800
As possible. 
He knows it Paramount was 

476
00:23:25,800 --> 00:23:28,100
trading at a very cheap price 
and I think that there's a 

477
00:23:28,100 --> 00:23:30,400
chance that Warren Buffett was 
thinking the company was going 

478
00:23:30,400 --> 00:23:32,500
to be acquired by another larger
company. 

479
00:23:32,600 --> 00:23:33,900
Now, of course, we don't know 
this for sure. 

480
00:23:33,900 --> 00:23:36,600
He doesn't give a direct answer 
but that would be my guess but 

481
00:23:36,600 --> 00:23:39,100
that is the Buffett interview. 
I think a lot of insights have 

482
00:23:39,100 --> 00:23:40,600
come from that singular 
interview. 

483
00:23:40,700 --> 00:23:43,800
He has a strong focus on 
minimizing risk on remaining 

484
00:23:43,800 --> 00:23:46,200
financially, stable, investing 
in companies with solid 

485
00:23:46,200 --> 00:23:49,600
fundamentals, very strong free 
cash flows as overall focus is 

486
00:23:49,600 --> 00:23:52,400
always growing Berkshire without
putting the investors in 

487
00:23:52,400 --> 00:23:54,200
Jeopardy. 
Now moving on from the Buffett 

488
00:23:54,200 --> 00:23:56,400
interview. 
We have another interview with 

489
00:23:56,400 --> 00:23:59,900
another CEO of a massive 
conglomerate company. 

490
00:24:00,200 --> 00:24:03,200
It's not technically a 
conglomerate but Amazon may as 

491
00:24:03,200 --> 00:24:07,000
well be a tech version of 
Berkshire, it has a series of 

492
00:24:07,008 --> 00:24:09,100
different businesses, all 
generating different amounts of 

493
00:24:09,100 --> 00:24:12,400
cash flow, and it runs on the 
edge of losing money, some 

494
00:24:12,400 --> 00:24:15,300
years, some years, it has 
massive negative cash flows and 

495
00:24:15,300 --> 00:24:16,700
making a lot of money other 
years. 

496
00:24:16,900 --> 00:24:20,700
But the trend right now, for 
Amazon is one, that's a 

497
00:24:20,708 --> 00:24:23,400
struggle. 
Amazon is losing a massive 

498
00:24:23,400 --> 00:24:26,300
amount of Money every single 
year and it's actually 

499
00:24:26,300 --> 00:24:28,600
staggering if you see this 
visualized. 

500
00:24:28,800 --> 00:24:32,700
I want to show you a series of 
three charts, three, charts to 

501
00:24:32,700 --> 00:24:36,600
illustrate, how big this problem
is for Amazon hairs chart number

502
00:24:36,600 --> 00:24:40,200
one, we've all seen this one 
before, this is the free cash 

503
00:24:40,200 --> 00:24:44,900
flow of Amazon, over time, going
back to 1996, but this right 

504
00:24:44,900 --> 00:24:48,200
here, illustrates a problem in 
and of itself, but this is not 

505
00:24:48,200 --> 00:24:51,600
the only problem that Amazon is 
facing if we look at chart to 

506
00:24:52,100 --> 00:24:55,700
this shows the free cash flow 
And then alongside it the 

507
00:24:55,700 --> 00:24:59,800
stock-based compensation. 
We can see the total cost to the

508
00:24:59,800 --> 00:25:04,200
shareholder as if the stock 
payments were done in cash like 

509
00:25:04,200 --> 00:25:06,600
a cash bonus. 
So this gives you a more 

510
00:25:06,600 --> 00:25:10,000
accurate picture of what the 
financial situation looks like. 

511
00:25:10,100 --> 00:25:14,500
Not only did the free cash, 
flows turn - in 2021 and 2022. 

512
00:25:14,800 --> 00:25:18,600
But the stock based compensation
is exploding upwards. 

513
00:25:18,700 --> 00:25:21,200
It's growing at an incredibly 
rapid Pace. 

514
00:25:21,300 --> 00:25:25,100
Now, in the new version of qual,
trim, we net He's out to see the

515
00:25:25,100 --> 00:25:27,200
total impact on the free cash 
flow. 

516
00:25:27,500 --> 00:25:31,700
If stock-based compensation was 
treated like cash, I call this, 

517
00:25:31,700 --> 00:25:35,500
the adjusted free cash flow. 
This is what Amazon's adjusted 

518
00:25:35,500 --> 00:25:39,500
free cash flow looks like they 
had - thirty six point five 

519
00:25:39,500 --> 00:25:41,800
billion dollars of free cash 
flow. 

520
00:25:42,000 --> 00:25:45,600
If you net out the stock-based 
compensation - thirty six point,

521
00:25:45,600 --> 00:25:48,400
five billion is the most any 
company has ever lost in the 

522
00:25:48,400 --> 00:25:51,100
history of the world. 
There is no other recorded loss 

523
00:25:51,100 --> 00:25:53,400
that big. 
Now, Amazon stock, as a result 

524
00:25:53,400 --> 00:25:55,200
Has Fallen. 
On precipitously over the past 

525
00:25:55,200 --> 00:25:59,000
two years, it's been a struggle 
and the CEO Andy jassy, he 

526
00:25:59,000 --> 00:26:01,400
hasn't had a great run in terms 
of stock performance. 

527
00:26:01,400 --> 00:26:04,800
So what he's trying to do in 
this interview is show the plans

528
00:26:04,800 --> 00:26:08,100
of how he's going to fix this. 
And the first question is on 

529
00:26:08,100 --> 00:26:11,000
this subject, where does he see 
Amazon in terms of future 

530
00:26:11,000 --> 00:26:14,300
Investments and layoffs? 
I'm very optimistic but what 

531
00:26:14,308 --> 00:26:16,800
lies ahead for Amazon and I 
think there are a lot of reasons

532
00:26:16,800 --> 00:26:18,700
for I'd start with just a couple
of data points. 

533
00:26:18,700 --> 00:26:23,500
If you, if you look at our two 
largest businesses, if you look 

534
00:26:23,500 --> 00:26:25,900
in our Doors business, which our
retail business. 

535
00:26:26,300 --> 00:26:29,100
We still only have even though 
it's about a four hundred thirty

536
00:26:29,100 --> 00:26:32,600
four billion dollar business, we
still only have about one 

537
00:26:32,600 --> 00:26:36,100
percent of the worldwide Market 
segment, share, and in retail, 

538
00:26:36,100 --> 00:26:39,200
and 80% of it still lives in 
physical stores. 

539
00:26:39,700 --> 00:26:43,000
And if you look in our AWS 
business, which is about an 85 

540
00:26:43,000 --> 00:26:46,700
billion, dollar Revenue run rate
business about, 90% of that 

541
00:26:46,800 --> 00:26:49,900
Global, it spend is still on 
premises, not in the cloud. 

542
00:26:49,900 --> 00:26:53,300
So if you believe that those 
equations are going to flip over

543
00:26:53,300 --> 00:26:56,500
time which What we do and we're 
seeing we have a lot more growth

544
00:26:56,500 --> 00:26:58,600
in front of us. 
One of the biggest criticisms 

545
00:26:58,600 --> 00:27:01,600
that you hear about investing in
large companies like apple and 

546
00:27:01,600 --> 00:27:04,200
Amazon, is that they're so 
large. 

547
00:27:04,200 --> 00:27:06,900
That the law of large numbers 
means that their growth is going

548
00:27:06,900 --> 00:27:08,800
to essentially go down to 
nothing. 

549
00:27:08,900 --> 00:27:11,400
Now I'm an investor in Amazon 
and I've heard this same 

550
00:27:11,400 --> 00:27:13,700
argument continually for a long 
period of time. 

551
00:27:14,000 --> 00:27:17,100
One of the time periods where I 
heard the Amazon is already very

552
00:27:17,100 --> 00:27:18,400
large. 
The growth is going to 

553
00:27:18,400 --> 00:27:22,800
decelerate it's going to slow 
down was around 2020 around this

554
00:27:22,800 --> 00:27:25,600
time period right? 
Here, the revenue at the time, 

555
00:27:25,600 --> 00:27:28,100
Amazon did was around 80 billion
dollars in Revenue. 

556
00:27:28,200 --> 00:27:32,000
Now, Amazon's revenue in the 
last quarter is nearing 160 

557
00:27:32,000 --> 00:27:35,000
billion. 
The retail segment is massive 

558
00:27:35,000 --> 00:27:38,100
and like he notes, most of 
retail is still physical. 

559
00:27:38,300 --> 00:27:40,900
It's moving online every single 
year. 

560
00:27:41,000 --> 00:27:44,100
Now, next up, you gets into the 
talk about the subject of the 

561
00:27:44,100 --> 00:27:47,000
year which is AI. 
That is the buzzword of the 

562
00:27:47,000 --> 00:27:49,200
Year. 
Unlike a lot of other buzzwords.

563
00:27:49,200 --> 00:27:52,200
I do think there's a lot behind 
a II think it's real. 

564
00:27:52,200 --> 00:27:54,100
I think it's meaningful. 
I think it will have Major 

565
00:27:54,100 --> 00:27:56,400
impacts. 
So it's both a buzzword and a 

566
00:27:56,408 --> 00:27:59,200
very meaningful term. 
Amazon is big into AI. 

567
00:27:59,200 --> 00:28:01,900
They've, they've done this in a 
sense with machine learning for 

568
00:28:01,900 --> 00:28:04,900
a long period of time, but now 
they're getting directly into a,

569
00:28:04,900 --> 00:28:08,300
I like many of their competitors
and they launched a new service,

570
00:28:08,300 --> 00:28:11,500
a new product called Amazon 
Bedrock. 

571
00:28:11,500 --> 00:28:13,400
Would they want to do, is they 
want to work off of a 

572
00:28:13,400 --> 00:28:16,500
foundational model, it's big and
great already, and then have the

573
00:28:16,500 --> 00:28:18,900
ability to customize it for 
their own purposes and that's 

574
00:28:18,900 --> 00:28:22,100
what Bedrock is, which we now 
stay, which is it'll give you 

575
00:28:22,100 --> 00:28:26,200
access to go. 
Language models, from anthropic 

576
00:28:26,200 --> 00:28:29,600
from stability, I from AI 21. 
And from ourselves, we're 

577
00:28:29,600 --> 00:28:31,500
externalizing. 
Some of our own models, we call 

578
00:28:31,500 --> 00:28:33,800
tighten, and then it lets you 
not consider models. 

579
00:28:33,800 --> 00:28:35,200
These are models to build 
software. 

580
00:28:35,200 --> 00:28:39,100
Yeah, they're big large language
models that you can build these 

581
00:28:39,100 --> 00:28:41,900
generative AI experiences on top
of and you just have to 

582
00:28:41,900 --> 00:28:44,700
fine-tune them for what specific
about your application. 

583
00:28:44,700 --> 00:28:47,800
So that's Bedrock, which I think
will change the game for people.

584
00:28:47,800 --> 00:28:49,700
What Amazon is trying to 
accomplish here? 

585
00:28:49,700 --> 00:28:53,800
Ultimately is making it so that 
once again Developers. 

586
00:28:53,900 --> 00:28:58,000
An Enterprise customers have no 
reason to leave AWS. 

587
00:28:58,200 --> 00:29:00,400
They want to bring everything in
house. 

588
00:29:00,400 --> 00:29:03,400
They want to be the solution for
all technical needs. 

589
00:29:03,500 --> 00:29:06,100
That's Bedrock, which I think 
will change the game for people.

590
00:29:06,100 --> 00:29:09,800
And then you know they're going 
to be these applications built. 

591
00:29:10,100 --> 00:29:13,000
On top of these large language 
models chat GPT is an example 

592
00:29:13,000 --> 00:29:16,600
that we now say is something 
called code whisper which is for

593
00:29:16,600 --> 00:29:19,100
developers. 
And so if you're writing code, 

594
00:29:19,100 --> 00:29:21,300
instead of having to write 
everything and do all the art 

595
00:29:21,300 --> 00:29:25,200
and the science yourself, you 
can in a For language way, just 

596
00:29:25,200 --> 00:29:28,600
say what you want to do and 
could whisper will generate the 

597
00:29:28,608 --> 00:29:32,300
code for you and that will 
substantially change developers 

598
00:29:32,300 --> 00:29:34,600
productivity. 
Now, Amazon has a tool that 

599
00:29:34,600 --> 00:29:38,400
mares Microsoft's co-pilot, both
of them have text to code while 

600
00:29:38,400 --> 00:29:40,100
Amazon is a biggest cloud 
provider. 

601
00:29:40,100 --> 00:29:42,800
They have the most customers 
which they can use to bundle 

602
00:29:42,800 --> 00:29:45,800
these products together. 
As I mentioned earlier, we have 

603
00:29:45,800 --> 00:29:48,800
been using machine learning in a
very deep way and every one of 

604
00:29:48,800 --> 00:29:51,700
our businesses, we have our own 
large language models that we've

605
00:29:51,700 --> 00:29:53,700
been working on for multiple 
years. 

606
00:29:53,900 --> 00:29:57,000
And that fueled out of our 
experiences and I think you 

607
00:29:57,000 --> 00:30:00,400
should expect in general. 
I think you should expect that 

608
00:30:00,500 --> 00:30:03,200
generative, AI has the chance to
transform every customer 

609
00:30:03,200 --> 00:30:05,600
experience that. 
You know, we are using it 

610
00:30:05,600 --> 00:30:08,700
investing in a very deeply 
across all of our businesses and

611
00:30:08,700 --> 00:30:11,700
Amazon, and then for AWS, we're 
going to make sure that every 

612
00:30:11,700 --> 00:30:13,000
other company can use it as 
well. 

613
00:30:13,100 --> 00:30:15,400
Now he's talked a little bit 
about the retail business. 

614
00:30:15,400 --> 00:30:18,400
He's talked a lot about AWS and 
the next thing that he's asked 

615
00:30:18,400 --> 00:30:22,400
about is the advertising 
business, which is adjacent to 

616
00:30:22,400 --> 00:30:24,200
retell. 
That's a big part of the Sizing 

617
00:30:24,200 --> 00:30:26,500
business. 
But it's not the only aspect of 

618
00:30:26,500 --> 00:30:29,700
the advertising business 
Amazon's advertising includes 

619
00:30:29,700 --> 00:30:33,300
both retail and sponsored 
listings, but it also includes 

620
00:30:33,300 --> 00:30:35,900
Twitch TV. 
It also includes Amazon Prime 

621
00:30:35,900 --> 00:30:40,200
video, they sell ads all over 
the place and this is a massive 

622
00:30:40,200 --> 00:30:42,800
growing business. 
I personally believe that 

623
00:30:42,800 --> 00:30:46,500
Amazon's advertising business is
superior to both Google's and 

624
00:30:46,500 --> 00:30:48,300
metas. 
It is more direct than either of

625
00:30:48,300 --> 00:30:51,200
those companies and the growth 
rates so far of the advertising 

626
00:30:51,200 --> 00:30:55,300
business has been staggering 
even when When most advertising 

627
00:30:55,300 --> 00:30:58,000
Focus businesses have it, I 
think slowed, over the last 

628
00:30:58,000 --> 00:31:00,800
several quarters. 
And a lot of that is just our 

629
00:31:00,800 --> 00:31:06,400
advertising is uniquely 
effective as we're able to, if 

630
00:31:06,400 --> 00:31:10,500
you think about on Amazon, when 
you're an Advertiser, we have 

631
00:31:10,500 --> 00:31:12,700
the ability with the machine 
learning algorithms that we've 

632
00:31:12,700 --> 00:31:15,100
built, and we continue spend 
most of our resources on that 

633
00:31:15,500 --> 00:31:18,600
because we understand shopping 
behaviors were able to when 

634
00:31:18,600 --> 00:31:20,500
customers search for something, 
we're able to place 

635
00:31:20,500 --> 00:31:23,100
advertisements there that are 
relevant to what their search 

636
00:31:23,100 --> 00:31:25,000
are. 
So MERS respond better to them, 

637
00:31:25,000 --> 00:31:26,500
which means they're more 
effective, which means 

638
00:31:26,500 --> 00:31:28,100
advertisers like advertising 
there. 

639
00:31:28,100 --> 00:31:32,400
So, it's, you know, most of our 
resource continues to be in 

640
00:31:32,400 --> 00:31:35,400
making those machine learning, 
algorithms, more targeted, and, 

641
00:31:35,400 --> 00:31:38,100
and more relevant for customers.
I think we've done a pretty good

642
00:31:38,100 --> 00:31:40,200
job with more. 
We can do he highlights again. 

643
00:31:40,200 --> 00:31:43,300
The main reason I think Amazon 
has the superior advertising 

644
00:31:43,300 --> 00:31:47,200
business when you search in a 
term in Amazon, they know 

645
00:31:47,200 --> 00:31:50,500
exactly what you're looking to 
buy and they can use machine 

646
00:31:50,500 --> 00:31:53,700
learning to prompt you with 
sponsored listings that are the 

647
00:31:53,800 --> 00:31:56,000
The perfect fit for what you're 
searching for. 

648
00:31:56,000 --> 00:31:57,800
That's the most direct form of 
advertising. 

649
00:31:57,800 --> 00:32:00,500
You can get you can compare this
to both Google and meta when 

650
00:32:00,500 --> 00:32:02,900
you're watching a YouTube video 
or you're searching something on

651
00:32:02,900 --> 00:32:06,000
Google search, oftentimes you're
not looking to buy something. 

652
00:32:06,200 --> 00:32:08,500
So they're going to have to 
convince you to buy something. 

653
00:32:08,500 --> 00:32:11,100
When you're not looking to buy 
something when you're scrolling 

654
00:32:11,100 --> 00:32:13,800
through Instagram or you're 
scrolling through Facebook and 

655
00:32:13,800 --> 00:32:16,900
most cases, you're also not 
looking to buy something so 

656
00:32:16,900 --> 00:32:19,600
they're doing a lot more work to
get the customer to buy 

657
00:32:19,600 --> 00:32:22,300
something, it requires more 
tracking, it requires more 

658
00:32:22,300 --> 00:32:26,000
effort when you go to Dot-com, 
you are looking to purchase 

659
00:32:26,000 --> 00:32:27,900
something. 
I think you should also remember

660
00:32:27,900 --> 00:32:32,500
in our advertising business, 
that most of it is in our owned 

661
00:32:32,500 --> 00:32:35,700
and operated properties. 
We still have a lot of 

662
00:32:35,700 --> 00:32:38,700
opportunity to thoughtfully 
integrate advertising into our 

663
00:32:38,700 --> 00:32:43,700
video, into our lives Sports, 
into our audio products, and to 

664
00:32:43,700 --> 00:32:45,900
groceries. 
So it's still pretty early days 

665
00:32:45,900 --> 00:32:48,200
for us with respect what's 
possible and advertise you 

666
00:32:48,200 --> 00:32:49,800
mentioned. 
Now, this next part, he 

667
00:32:49,800 --> 00:32:52,400
addresses something that he 
never addressed in his letter. 

668
00:32:52,600 --> 00:32:55,500
In the letter, he went over the 
Retail business, he went over 

669
00:32:55,500 --> 00:32:59,300
AWS he went over Kuiper, he went
over the advertising business, 

670
00:32:59,500 --> 00:33:03,300
but he never went over media and
Harry's asked directly about 

671
00:33:03,300 --> 00:33:07,000
Amazon Prime video, what does 
Amazon trying to accomplish with

672
00:33:07,000 --> 00:33:11,000
their video service? 
We're trying to build the best 

673
00:33:11,000 --> 00:33:13,800
destination and the best 
collection of streaming video 

674
00:33:13,800 --> 00:33:17,500
content, anywhere and and live 
sports turns out to be something

675
00:33:17,500 --> 00:33:20,900
that people really like, you 
know, it draws a lot of people 

676
00:33:20,900 --> 00:33:24,000
are, you know, our Thursday 
Night Football had the Just 

677
00:33:24,000 --> 00:33:28,000
number of new Prime, customers 
signing up for and live. 

678
00:33:28,000 --> 00:33:33,200
Sports has been successful for 
us in Europe to with with EPL 

679
00:33:33,200 --> 00:33:35,000
and UEFA. 
So I think you can expect that 

680
00:33:35,000 --> 00:33:37,400
we'll do more sport but now it 
seems like a lot of the bigger 

681
00:33:37,400 --> 00:33:39,500
companies and media are going 
into sports. 

682
00:33:39,600 --> 00:33:42,100
Apple wants to own sports. 
Google wants to own sports. 

683
00:33:42,100 --> 00:33:45,000
Amazon does the same thing with 
Comcast and Disney? 

684
00:33:45,000 --> 00:33:47,600
Every Major Video content 
platform wants to have their 

685
00:33:47,600 --> 00:33:50,300
hands in sport? 
Except for the notable standout,

686
00:33:50,300 --> 00:33:53,200
which is Netflix. 
Now, finally the final question 

687
00:33:53,200 --> 00:33:56,700
for jazz See is about the stock 
and the stock price. 

688
00:33:56,700 --> 00:33:59,400
How much does he spend of his 
time focusing on the stock 

689
00:33:59,400 --> 00:34:01,700
price? 
I don't spend a lot of my time 

690
00:34:01,700 --> 00:34:04,800
focused on the stock price, its 
kind of it Amazon. 

691
00:34:05,000 --> 00:34:07,700
Remember, I've been Amazon 
almost 26 years now. 

692
00:34:07,700 --> 00:34:12,000
So I kind of grew up here and we
have always had this perspective

693
00:34:12,000 --> 00:34:14,600
that you can't be 24. 
First of all, we tend to be 

694
00:34:14,600 --> 00:34:19,300
long, term, Focus. 
We there's that adage that in 

695
00:34:19,300 --> 00:34:22,400
the short term, the stock market
is a voting machine in the long 

696
00:34:22,400 --> 00:34:23,500
term. 
It's a weighing machine and 

697
00:34:23,500 --> 00:34:25,500
weave. 
Really seen that over 26 years 

698
00:34:25,500 --> 00:34:28,400
in any one period of time. 
It may be, you know, further up 

699
00:34:28,400 --> 00:34:30,500
or further down but it really 
matters what you do for 

700
00:34:30,500 --> 00:34:32,300
customers over long periods of 
change. 

701
00:34:32,400 --> 00:34:35,000
It's the answer you would expect
from any good CEO that they 

702
00:34:35,000 --> 00:34:37,400
don't spend all their day 
looking at the stock price much 

703
00:34:37,400 --> 00:34:39,699
better at focus on the things 
you have direct power over, 

704
00:34:39,699 --> 00:34:41,699
which is the long-term growth of
the company. 

705
00:34:41,900 --> 00:34:43,300
So there we have, both 
interviews. 

706
00:34:43,300 --> 00:34:45,000
Let me know what you think of 
what they said. 

707
00:34:45,000 --> 00:34:46,800
And I will see you in the next 
one.

