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Welcome back, everyone, thanks 
for joining. 

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We have some exciting news to 
get into Amazon, as you may have

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heard just announced a 24:1 
stock, split with a little 

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miniscule, 10 billion dollar 
buyback approval. 

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Now, anytime a big company like 
Amazon announces, a big stock, 

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split at 24 1 stock. 
Split it renews an important 

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debate, our stock splits 
meaningful, do they matter? 

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Should you pay attention to 
them? 

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There's one group of investors 
that is firmly. 

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In the camp that stock splits 
don't mean anything that they 

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don't matter, then investors are
silly for paying attention to 

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it. 
And that group of investors, 

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that think stock splits are 
meaningless will look at this 

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bump and price for Amazon after 
hours after they announced the 

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stock split. 
And they'll scoff at it saying 

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that investors are foolish. 
Why are they even paying 

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attention to this? 
Because after all stock splits 

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don't change the fundamentals of
the company. 

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But then there's another group 
of investors that have a little 

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bit more of a nuanced argument 
about stock splits and why 

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they're meaningful. 
Now in this Yo, I'm going to 

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give you the definitive answer, 
the correct answer and I'll be 

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explaining why the people that 
say stock splits do not matter 

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are incorrect, they're wrong. 
And I'm gonna explain why in 

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this video. 
So we have a lot to jump into, I

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hope you enjoy it. 
Now, let's go ahead and Jump 

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Right In the first thing, we can
set the stage with is that the 

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stock market is down. 
Pretty big today, another 2% 

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down day, the NASDAQ is down two
percent, the S&P 500 is down 

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1.3%, and even the Dow Jones is 
down. 1% it. 

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So everything across the board 
is down. 

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And there is one notable stand 
out, that's in the green, which 

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is Amazon up four and a half 
percent. 

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So Amazon, as you can see, 
visually hair is one of the 

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notable standouts in all of the 
tech. 

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And generally speaking, the 
entire Market besides 

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Commodities that's actually in 
the green by a significant 

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amount. 
Now, a lot of investors may look

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at this news and actually be 
frustrated by it. 

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Especially if they don't own 
Amazon stock, they're looking at

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the price going up and they 
argue that this is entirely 

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based off of something that 
superficial that doesn't fun. 

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Only change the company. 
Well, I actually think it does 

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change the company 
fundamentally. 

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If we look at the press release 
Here, Amazon announced their 

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stock split they highlight one 
quoted portion of this. 

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This split would give our 
employees more flexibility in 

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how they manage their equity in 
Amazon, and make the share price

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more accessible for people 
looking to invest in the 

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company. 
So the first thing is that 

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Amazon pays a lot of their 
employees in stock options and 

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they employ over 1.3 million 
employees. 

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A lot of them working for 
around. 

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Five forty thousand dollars a 
year in one of their warehouses 

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when they're trying to pay these
employees with stock. 

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It's very difficult to do. 
When the share price is three 

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thousand dollars per share by 
breaking it into 22 chunks. 

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It makes it so that it's more 
granular. 

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They can actually reward their 
employees better. 

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They can give them five shares 
or 15 shares. 

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They don't have to give them one
massive, three thousand dollar 

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share. 
So, first and foremost, this 

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will allow Amazon to better be 
able to allocate pay to their 

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employees with stock options and
in doing that, they can actually

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Change some of the pay from 
salary to stock which lowers 

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their tax burden. 
So right there, we already have 

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one way that this fundamentally 
affects the company. 

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It affects the way that they can
compensate their employees. 

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It affects retention rates of 
their employees and it affects 

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their taxes. 
So people that are saying this 

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has zero effect on the company's
fundamentals. 

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Whatsoever are already in 
correct? 

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This has one Dynamic shift on 
the fundamentals of the company 

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and the way that they can 
structure pay for their 

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employees. 
Keep in mind that when a 

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company's share price gets up to
3,000. 

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Dollars per share or even above 
3,000 dollars per share. 

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That becomes very logistically 
difficult to work with to buy 

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and sell for anyone. 
Even people that make a lot of 

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money when I do deposits into my
portfolio. 

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I typically do it at at two 
thousand dollar increments. 

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I'm not throwing in twenty or 
thirty thousand dollars in a 

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time I put in two thousand 
dollars and that's still not 

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enough to even buy one share of 
Amazon and I'm in the high 

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income bracket. 
If you look at people that work 

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for Amazon, the majority of them
are making around 35 to 40 

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thousand dollars a year. 
Working in warehouses. 

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Imagine trying to buy and sell a
three thousand dollar share 

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while making forty thousand 
dollars a year. 

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Logistically, that is almost 
impossible. 

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It takes over two weeks of 
salary to buy one, share one 

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share of the company. 
So this does have a dramatic 

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effect in the way that people 
both inside. 

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And outside of the company can 
trade, the stock, a comparison, 

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I would make of why this is 
logistically important. 

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And why stock splits actually do
matter is. 

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Imagine you go to the grocery 
store, wanting to buy cereal and

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the one that you want. 
By is one box of Honey Nut 

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Cheerios. 
So you go to the grocery store, 

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you go to the cereal aisle. 
And you look at the Honey Nut 

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Cheerios and they're only being 
sold in packages of 20 boxes. 

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So it's five dollars a box, but 
you have to buy 20 boxes up 

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front, which would cost you 
$100. 

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That's a lot of money to dish 
out for cereal more than you're 

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probably wanting to spend right 
then, but then you also have 

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your second-best option. 
The cereal that you like 

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second-best not quite as much as
Honey Nut Cheerios, but you have

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honey. 
She's of Oats, it's right there.

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Right? 
Next to the Honey Nut Cheerios 

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but Honey Bunches of Oats is 
being sold in one box increments

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for $5. 
So you have a decision to make. 

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Do you spend more for the thing 
you really want? 

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Or do you spend a little bit 
less for the one that second 

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best? 
Naturally many people that are 

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making this decision will go. 
You know I would buy Honey Nut 

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Cheerios because it's in such a 
huge bulk. 

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I'm going to go ahead and buy 
the Honey Bunches of Oats. 

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I just want to spend five bucks.
Now I can buy it later when I 

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need more of it. 
I don't really want to dish out 

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a hundred dollars for cereal 
right now. 

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That is what many people are 
doing in the stock market, with 

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Amazon stock, they look at the 
stock price and they go it's 

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three thousand dollars for one 
share of Amazon may as well, 

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just buy some Tesla or Nvidia or
apple, right? 

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They're all great companies, but
one of them, I can actually buy 

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a full share and that's more 
meaningful than buying some 

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fractional share of Amazon. 
Or if I don't even have 

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fractional shares having to dish
out three thousand dollars for 

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one share of Amazon. 
This Affect how the company 

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trades, many people will choose 
different companies because 

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buying a 3,000 dollar share is 
both psychologically and 

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economically prohibitive. 
Now, another thing that 

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investors are doing that, I 
think some mistake is there 

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looking at this stock, split 
news and the BuyBacks as an 

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isolated event. 
They're just looking at it as 

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singular events, Amazon 
splitting their stock, and 

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they're doing this puny 10 
billion dollar by back. 

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What's the big deal? 
Well, if you look at this, in 

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the context of the overall 
maturity of Amazon, it actually 

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paints a better picture. 
This is research that I came out

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with last month. 
So February 22nd, this is before

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the stock split announcement and
this is some of my thoughts on 

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Amazon, this paper that I wrote 
up is going to be available for 

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free. 
It's in the description of this 

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video if you'd like to download 
it but let me go ahead and 

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highlight one part of it. 
Amazon currently does not pay a 

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dividend. 
So they're not a divot a right 

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there. 
That rules amount from dividend 

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investors. 
They're not a dividend payers, 

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they're not in dividend 
investing ETFs, they're not in 

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dividend. 
Counts. 

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Amazon does not do share 
Buybacks. 

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In fact, they dilute if we look 
at Amazon shares outstanding, 

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this is what it looks like over 
time. 

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They went from four hundred and 
seventy eight million shares 

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outstanding in 2017 to 509 
million. 

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So, Amazon is actually diluting 
shareholders, issuing, more 

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shares over time as a 
compensate, their employees, and

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this is again, something that 
rules out a cohort of investors.

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There's many investors at say, 
they will never buy a company 

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that dilutes them, the issues, 
more shares. 

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They're only going to buy 
companies, that either pay a 

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dividend or they do share 
BuyBacks Amazon has a three 

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thousand dollar share price, and
they won't do a stock split 

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again. 
I wrote this before the stocks, 

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but announced Seoul last month. 
Now the three thousand dollar 

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share price. 
Like we already established 

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rules out. 
Another group of investors would

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be investors in Amazon, won't 
invest in the company because 

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they share price is simply too 
expensive. 

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Amazon does not smooth earnings 
meaning, they don't work to make

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their earnings consistent, some 
quarters. 

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They have Easy High net income, 
some they have very low net 

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income. 
Some they have good operating 

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income, some they have poor 
Amazon doesn't try to smooth 

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their earnings like companies 
like Microsoft or apple and 

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that's again, something that 
investors look at. 

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So that's another trait of 
Amazon that's not quote unquote,

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investor friendly and Amazon 
spends a fortune on Long Shot, 

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bets that results in a higher PE
ratio because they're dishing 

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out all their cash into 
reinvestments and big long shot 

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bets and that's very expensive. 
Amazon has a higher P/E ratio 

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and again, this is another thing
that rules out. 

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Another group of would be Amazon
investors. 

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Another cohort of investors that
won't invest, because a P/E 

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ratios too high. 
If we look at the PE Ratio, 

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right now, it's 53. 
And you, and I both know, a 

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number of people that look at 
Amazon and they would invest in 

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the company. 
But they say, you know, what? 

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The P/E ratios, too high. 
It's too expensive. 

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I'm not going to buy it right 
now, so Amazon currently does 

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all of these things that It's a 
large group of investors, but 

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let's for fun, just assume that 
they do these changes in the 

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future. 
Amazon starts to pay stable and 

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growing dividend, that would 
make it. 

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So that all of a sudden, they're
opening the gates to Dividend 

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investors. 
That's a big cohort of 

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investors. 
Amazon starts to aggressively 

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buy back, their shares that 
opens the gates to investors 

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that look at share BuyBacks that
don't want to be diluted. 

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Amazon does a 24:1 stock split? 
That's something they just 

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announced that they did 
resulting in a higher price 

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because it allows As more people
to invest in their company. 

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Amazon, actively Works to smooth
their earnings. 

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They do the same thing that 
Microsoft and Apple does they 

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have more of a consistent 
earnings that people can rely on

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that? 
Would open them up to another 

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group of investors. 
Amazon reduces spend on Long 

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Shot bets and focuses on 
incremental growth in their core

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businesses. 
Lowering their PE ratio if 

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Amazon grew their earnings by 
spending Less on their long shot

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bets. 
I'm sure a lot of investors will

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invest in the company. 
Imagine if Amazon We had a 25 PE

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ratio. 
I think that would open it up to

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a lot of new investors so I look
at this and right now Amazon has

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been firmly in this top bracket 
doing things that are quote 

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unquote, investor unfriendly and
as they move to the bottom 

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bracket I think that will unlock
value as Amazon gradually 

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matures over time. 
The company will undoubtedly 

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transition from the top bracket 
to the bottom, look at Apple as 

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an example. 
Apple pays a steady and growing 

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dividend so that opens them up 
to dividend. 

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Investors. 
That's a group of investors at 

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Amazon doesn't have apple. 
Does aggressive by backs of 

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their stock that opens them up 
to yet another group of 

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investors at Amazon doesn't have
apple has done numerous stock 

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splits, this has undoubtedly 
helped Apple stock price because

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it makes it easier to trade 
easier to do options on easier 

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to buy and sell Amazon hasn't 
done that. 

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But now they just announced that
they are, in the stock prices 

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up. 
Apple has consistently growing 

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EPs and apple has a lower amount
of spend on Long Shots. 

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Amazon Apple stock price has 
clearly benefited from this 

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transition into maturity as it's
open the stock to a wider and 

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more diverse cohort of 
investors. 

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So that is the bigger picture of
how I view this news of the 

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individual events of a ten 
billion dollar buyback and a 

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24:1 stock split in the grander,
scheme of things, I think that 

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Amazon is moving down this road 
of becoming a more mature 

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company that is more palatable. 
It's more investable for a wider

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group of investors, and as they 
do that, of course their stock 

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price will have upward momentum 
now this Doesn't mean that the 

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rest of the company in the 
fundamentals can underperform 

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and this will make up for it. 
Of course. 

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AWS needs to keep growing their 
Marketplace needs to keep doing 

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well, need to keep growing 
Amazon Prime in the membership 

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and their Logistics. 
They need to automate a lot of 

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stuff in their warehouse to make
their margins higher. 

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They still have to perform as a 
company. 

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This stuff doesn't make up for 
the company's performance, but 

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this does help the stock price 
by including more investors. 

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So ultimately, I think the 
people sing that this news is 

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meaningless, it doesn't change. 
Anything has no Fact, I think 

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that's a very nearsighted and 
incorrect way to look at it. 

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That's my thoughts on the 
subject. 

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Hope you enjoyed. 
Fact, I think that's a very 

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nearsighted and incorrect way to
look at it. 

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That's my thoughts on the 
subject. 

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Hope you enjoyed.