1 00:00:00,120 --> 00:00:03,920 Fast fashion comes with hidden costs, costs that most people 2 00:00:03,920 --> 00:00:06,760 never think about. It's not just what a shirt costs 3 00:00:06,760 --> 00:00:09,680 at checkout, but the toll that it takes on people and the 4 00:00:09,680 --> 00:00:12,560 planet. It was so eye opening the other 5 00:00:12,560 --> 00:00:15,960 side of what the industry looks like and it made me think a lot 6 00:00:15,960 --> 00:00:19,160 about my purchases. Angela O'Brien, founder of the 7 00:00:19,160 --> 00:00:23,360 sustainable clothing brand Clia Bella, has spent years building 8 00:00:23,360 --> 00:00:26,920 partnerships with artisans around the world and designing 9 00:00:26,920 --> 00:00:29,480 with organic fibers and natural dyes. 10 00:00:30,040 --> 00:00:33,280 He shows us that conscious consumerism isn't about being 11 00:00:33,280 --> 00:00:36,720 perfect, it's about making better choices, one purchase at 12 00:00:36,720 --> 00:00:37,880 a time. Less is more. 13 00:00:37,880 --> 00:00:40,000 Look at the labels, see the story? 14 00:00:40,000 --> 00:00:42,680 Get connected to the brand that you're purchasing. 15 00:00:42,680 --> 00:00:47,320 Let's dig in. Angela, thank you so much for 16 00:00:47,320 --> 00:00:49,320 being here. I've been wearing your clothes 17 00:00:49,320 --> 00:00:53,160 for years now and loving your brand so much, so it's really 18 00:00:53,160 --> 00:00:56,080 fun to finally meet you and get the chance to talk to you in 19 00:00:56,080 --> 00:00:57,760 person. Yeah, it's the same. 20 00:00:57,760 --> 00:00:59,600 Bethany, thank you so much for having me of. 21 00:00:59,600 --> 00:01:01,400 Course, Should we try our smoothies? 22 00:01:01,400 --> 00:01:03,400 You're just talking about them. Cheers. 23 00:01:03,400 --> 00:01:04,239 Cheers. Cheers. 24 00:01:04,640 --> 00:01:06,800 Have you had liver before? I Oh, yeah. 25 00:01:06,800 --> 00:01:07,920 OK. But not in a smoothie. 26 00:01:07,920 --> 00:01:10,280 Traveled so much, you've probably eaten a lot of really 27 00:01:10,280 --> 00:01:13,000 unique, interesting foods. I'm always hoping to try things, 28 00:01:13,080 --> 00:01:13,760 yeah, at least. Once. 29 00:01:13,800 --> 00:01:16,040 I love that. I feel like this was a good 30 00:01:16,040 --> 00:01:18,000 batch. I made it this morning and all 31 00:01:18,000 --> 00:01:20,600 of my kids were like, we want we want more because I poured a 32 00:01:20,600 --> 00:01:22,760 little bit for each of them. There is. 33 00:01:22,760 --> 00:01:26,160 Yeah. So it's raw milk, Oliver, mint 34 00:01:26,160 --> 00:01:28,400 leaves and organic berries and honey. 35 00:01:28,720 --> 00:01:30,040 Oh, Yum. Primal Pasture's honey. 36 00:01:33,880 --> 00:01:35,040 So red. This will give us a. 37 00:01:35,040 --> 00:01:38,200 It's not what I expected. Did you expect it to be 38 00:01:38,200 --> 00:01:40,600 terrible? Well, you know, to have maybe a 39 00:01:40,600 --> 00:01:42,320 liver flavor. Yeah, none of that. 40 00:01:42,520 --> 00:01:45,440 Yeah, no, the mint really, really hides that liver flavor. 41 00:01:45,560 --> 00:01:48,520 Delicious. So you and your husband 42 00:01:48,520 --> 00:01:52,320 travelled the world and ultimately built Clia Bella from 43 00:01:52,320 --> 00:01:54,520 scratch. What led you to making that 44 00:01:54,520 --> 00:01:56,880 decision and what did that season of life look like for you 45 00:01:56,880 --> 00:01:59,200 guys? Now, I think that because it was 46 00:01:59,200 --> 00:02:03,600 almost 20 years ago and we were newly married and we always had 47 00:02:03,600 --> 00:02:07,200 this dream of building a life that was rooted in travel and 48 00:02:07,200 --> 00:02:10,120 freedom and creativity and community. 49 00:02:10,600 --> 00:02:16,920 And my husband was a sales Rep and in the surf industry and I 50 00:02:16,920 --> 00:02:19,600 was working as a model. I would say I wasn't a very good 51 00:02:19,600 --> 00:02:20,920 model. I didn't like it. 52 00:02:21,240 --> 00:02:27,120 And I was going to night school and working in fashion and we 53 00:02:27,120 --> 00:02:31,400 decided to just take a risk, leave our jobs and we bought a 54 00:02:31,400 --> 00:02:34,640 ticket around the world. At the time there was a company 55 00:02:34,640 --> 00:02:38,800 called Air Tracks that you could buy a one way ticket and just 56 00:02:38,800 --> 00:02:40,720 keep going. And depending on where you were 57 00:02:40,720 --> 00:02:44,800 travelling to, you could extend the stay and then just keep the 58 00:02:44,800 --> 00:02:46,400 journey going. Fun. 59 00:02:46,440 --> 00:02:48,120 So yeah, are they? Still around? 60 00:02:48,240 --> 00:02:50,440 I would love to think that they still are. 61 00:02:50,440 --> 00:02:51,720 We'll have to look at that. Very cool. 62 00:02:51,720 --> 00:02:53,480 What? A fun thing to do as a newly 63 00:02:53,480 --> 00:02:55,920 married couple. It was the best and we really, 64 00:02:56,000 --> 00:02:59,520 we really. So my husband Jim, he's a surfer 65 00:02:59,520 --> 00:03:01,680 and that's what he loves to do the most. 66 00:03:01,680 --> 00:03:04,960 And we found ourselves in Bali, Indonesia. 67 00:03:05,680 --> 00:03:10,560 We, we were both in harmony and Jim was surfing every day. 68 00:03:10,560 --> 00:03:14,240 I was, I'm, I'm not the type to lay on the beach all day. 69 00:03:14,960 --> 00:03:20,320 I was meeting people and I was connecting with artisans who I 70 00:03:20,320 --> 00:03:24,120 had this idea if I could start a brand and we could make enough 71 00:03:24,120 --> 00:03:25,880 money that we could just keep coming back. 72 00:03:26,320 --> 00:03:30,160 And that's what we did. So that was in 2006. 73 00:03:30,520 --> 00:03:33,880 And in fact, our driver was the one that connected me with 74 00:03:33,880 --> 00:03:37,400 Yanti, who was one of our first manufacturers. 75 00:03:37,400 --> 00:03:38,880 And we still work with her today. 76 00:03:38,880 --> 00:03:44,560 And I'm it's so fun because her, her, her kids are now grown and 77 00:03:44,840 --> 00:03:47,160 getting married. And they were, you know, 5:00 78 00:03:47,160 --> 00:03:49,000 and 3:00 when we first met. And. 79 00:03:49,280 --> 00:03:52,760 A lot of history. A lot of history, yeah, yeah. 80 00:03:52,760 --> 00:03:58,240 So we spent the last nearly 20 years living mostly half of the 81 00:03:58,240 --> 00:04:04,480 year in in Southeast Asia and homeschooling our kids and, and 82 00:04:05,000 --> 00:04:07,480 yeah, just just having fun, I would say. 83 00:04:07,560 --> 00:04:09,600 Yeah. And you guys scaled the company 84 00:04:09,600 --> 00:04:12,560 on your own just like we did at Primarily Pure. 85 00:04:12,880 --> 00:04:15,120 Are you glad that you made the decision to grow the company 86 00:04:15,120 --> 00:04:17,839 without outside investors? Absolutely. 87 00:04:17,839 --> 00:04:21,839 I mean, freedom is our currency. We've always loved to do things 88 00:04:21,839 --> 00:04:26,080 our way and not have an investor that we are raising or you know, 89 00:04:26,080 --> 00:04:30,920 asking permission to do things. Cleo Bella was built at farmers 90 00:04:30,920 --> 00:04:34,480 market so we had $12,000 in our savings. 91 00:04:34,520 --> 00:04:40,040 And I designed a few leather hand tools, clutches and some 92 00:04:40,160 --> 00:04:44,600 ecot simple dresses. And when we were in India, I 93 00:04:44,600 --> 00:04:47,200 imported these wrapped skirts that were made from recycled 94 00:04:47,200 --> 00:04:49,840 saris. And that's what we did. 95 00:04:49,840 --> 00:04:54,360 And, and after our trip, we were, we decided that we 96 00:04:54,360 --> 00:04:57,800 couldn't go back to LA. So we moved to Hawaii for a year 97 00:04:58,120 --> 00:05:01,600 and I was selling Clio Bella designs at farmers markets with 98 00:05:01,600 --> 00:05:06,800 A4 post pop up tent. I'd load up my minivan and my 99 00:05:06,800 --> 00:05:11,600 folding table and I closed pins to display all of my designs and 100 00:05:11,600 --> 00:05:14,880 I fanned out all my leather clutches and, and I loved that. 101 00:05:14,880 --> 00:05:17,080 I love the community of farmers markets. 102 00:05:17,080 --> 00:05:20,360 I loved that I could work on the weekends, build my website 103 00:05:20,360 --> 00:05:23,040 during the week and also sell my designs to local shops. 104 00:05:23,040 --> 00:05:25,080 So it started really grass roots. 105 00:05:25,080 --> 00:05:29,080 It was like brick by brick, you know, with no real business 106 00:05:29,080 --> 00:05:32,600 plan, just more of a dream of building a creative community 107 00:05:32,600 --> 00:05:35,360 and travel. Was there a moment where you 108 00:05:35,360 --> 00:05:38,480 thought like, OK, this could turn into something much bigger 109 00:05:38,680 --> 00:05:40,200 than like a farmers market brand? 110 00:05:41,200 --> 00:05:43,400 Yes, there was. There's been so many moments. 111 00:05:43,400 --> 00:05:47,800 I think it's when, well, the economy got tough in 2007 and 112 00:05:47,800 --> 00:05:49,800 that's when we decided to move back to California. 113 00:05:49,800 --> 00:05:53,360 But right before we came back to California, we went back to Bali 114 00:05:53,360 --> 00:05:56,200 to really build Cleo Bella as a collection. 115 00:05:56,560 --> 00:05:58,920 And I should say my mom's name is Cleo Belle. 116 00:05:58,920 --> 00:06:01,240 It's my great grandmother's name as well. 117 00:06:01,240 --> 00:06:05,000 So I feel always this guiding force of strong women in my 118 00:06:05,000 --> 00:06:08,200 life. And we were back in Bali and I 119 00:06:08,200 --> 00:06:10,600 thought, well, how do I really legitimize this as a brand? 120 00:06:10,600 --> 00:06:14,400 And knowing what I knew as a fashion model, I knew that I 121 00:06:14,400 --> 00:06:16,720 didn't want to be the brand, but how could I make the brand? 122 00:06:16,720 --> 00:06:20,480 And just by experiencing other people doing it, I created the 123 00:06:20,480 --> 00:06:22,840 line plan. I did a photo shoot in Bali. 124 00:06:22,840 --> 00:06:27,720 I sketched my collection and sold it at La Fashion Week in 125 00:06:27,720 --> 00:06:31,560 2008. And that's when I knew that we 126 00:06:31,560 --> 00:06:34,360 had something because Fred Siegel and Planet Blue wrote 127 00:06:34,360 --> 00:06:37,000 Clio Bella. And it was so exciting because 128 00:06:37,000 --> 00:06:39,560 they were stores that I dreamt of and I shopped at and I 129 00:06:39,560 --> 00:06:42,720 admired for years. And so to be in stores like that 130 00:06:43,440 --> 00:06:47,480 was absolutely incredible. And I thought, well, maybe we 131 00:06:47,480 --> 00:06:50,080 have something. While you were modeling, did you 132 00:06:50,080 --> 00:06:53,480 pick up on things that you knew that you did and didn't want to 133 00:06:53,480 --> 00:06:56,800 implement in your own brand? Oh, absolutely. 134 00:06:57,160 --> 00:07:00,840 I think now we we hire the most incredible models and I think 135 00:07:00,840 --> 00:07:03,920 it's so important for the models who show up at our company who 136 00:07:04,240 --> 00:07:07,440 feel seen and feel confident and celebrated. 137 00:07:07,440 --> 00:07:09,960 And was that your diverse of the model? 138 00:07:09,960 --> 00:07:12,400 No, no. What was it like? 139 00:07:12,880 --> 00:07:14,960 Well, you know, I never fit the model mold. 140 00:07:14,960 --> 00:07:17,200 I was an athlete. I love sports. 141 00:07:17,360 --> 00:07:21,040 When I was 18, I was my freshman year in college and I got a 142 00:07:21,080 --> 00:07:23,880 modeling contract to go live in Japan for six months. 143 00:07:24,440 --> 00:07:28,840 And that was where I really decided that I loved travel, but 144 00:07:28,840 --> 00:07:32,440 that I didn't love modeling. It was definitely it's you're 145 00:07:32,440 --> 00:07:36,560 constantly criticize rejection. It's just part of the job. 146 00:07:36,560 --> 00:07:38,240 And some people are built for it. 147 00:07:38,240 --> 00:07:41,680 I am incredibly sensitive. I feel things so deeply. 148 00:07:42,080 --> 00:07:44,240 And. But I really believe in this 149 00:07:44,240 --> 00:07:47,600 idea of expansion and that, you know, you're around environments 150 00:07:47,600 --> 00:07:51,000 that that you can see beyond of where you're at. 151 00:07:51,000 --> 00:07:54,000 And I think it helped me envision the kind of creative 152 00:07:54,000 --> 00:07:56,320 life I wanted to build for myself as a brand. 153 00:07:56,400 --> 00:07:59,480 Yeah. As a mom and as an entrepreneur 154 00:07:59,480 --> 00:08:03,200 now, how have you balanced motherhood with leading a brand? 155 00:08:03,720 --> 00:08:06,720 Oh my gosh, I don't know if if there's such a thing as balance. 156 00:08:06,920 --> 00:08:10,760 I like to say harmony. I try to find harmony in in what 157 00:08:10,760 --> 00:08:12,800 we do. I just love being a mom. 158 00:08:12,800 --> 00:08:15,920 It's my priority. My mom is an incredible mother. 159 00:08:15,920 --> 00:08:19,640 So I witnessed the importance of celebrating your your children's 160 00:08:19,640 --> 00:08:22,480 gifts. And when I started Clio Bella, I 161 00:08:22,480 --> 00:08:26,920 thought this is great because I can have the freedom to have a 162 00:08:26,920 --> 00:08:30,360 flexible schedule and be a mom. That's not always the case 163 00:08:30,360 --> 00:08:33,000 because there's different sacrifices that you make. 164 00:08:33,320 --> 00:08:36,799 But our business is a family business, and the our children 165 00:08:36,799 --> 00:08:39,360 have been along for the ride since the beginning. 166 00:08:40,240 --> 00:08:43,400 When my son was five, he was in the factories with me and Bali 167 00:08:43,760 --> 00:08:48,200 designing superhero costumes out of scraps of fabric and, you 168 00:08:48,200 --> 00:08:50,640 know, crystal and gems he would find on the beach. 169 00:08:50,640 --> 00:08:54,520 And so I feel like they are such creative beings. 170 00:08:54,520 --> 00:08:57,000 And they've seen the hard work that my husband and I have put 171 00:08:57,000 --> 00:08:59,960 into growing this brand, and they feel very much a part of 172 00:08:59,960 --> 00:09:01,760 it. And they're creating their own 173 00:09:01,760 --> 00:09:04,800 individual style and they love travel. 174 00:09:04,800 --> 00:09:10,080 And so it's, you know, we have a a freshman in high school now 175 00:09:10,120 --> 00:09:12,480 and our daughter's in fifth grade. 176 00:09:12,480 --> 00:09:17,040 And we're really seeing this, this, this real spiritual life 177 00:09:17,040 --> 00:09:19,960 of travel and the connection to other cultures you're seeing. 178 00:09:20,400 --> 00:09:22,560 They don't remember all the trips they took when they were 179 00:09:22,560 --> 00:09:25,000 babies two months old flying around the world. 180 00:09:25,360 --> 00:09:28,280 But it's part of their soul. And you can feel it in them. 181 00:09:28,560 --> 00:09:31,760 So neat, and your daughter is probably old enough now to start 182 00:09:31,760 --> 00:09:34,320 wearing some of your pieces. I don't know if she's fitting 183 00:09:34,320 --> 00:09:37,440 into the clothes yet, but for sure like some of the excess my. 184 00:09:37,560 --> 00:09:42,720 Gosh, my daughter is my muse. Her name is Indigo Sky and she 185 00:09:42,720 --> 00:09:47,160 is has such exquisite taste. I asked her, what do you think 186 00:09:47,160 --> 00:09:49,160 about this? And she's always spot on. 187 00:09:49,160 --> 00:09:53,280 So she takes our extra small blouses and she makes them into 188 00:09:53,280 --> 00:09:55,840 dresses. She's all about layering. 189 00:09:56,120 --> 00:09:58,120 She comes with us to New York Fashion Week. 190 00:09:58,120 --> 00:10:00,840 She whenever we're vintage shopping. 191 00:10:00,840 --> 00:10:05,080 She's she loves vintage shopping because she collects miniature 192 00:10:05,080 --> 00:10:08,440 things for her dollhouse and it kind of has got her into this 193 00:10:08,440 --> 00:10:10,640 cultivation of buying things that are used. 194 00:10:10,640 --> 00:10:15,200 And so she expresses herself through vintage because it's 195 00:10:15,200 --> 00:10:18,440 one-of-a-kind that, you know, her other friends don't have in 196 00:10:18,440 --> 00:10:20,000 it. She loves that that's becoming 197 00:10:20,000 --> 00:10:23,920 part of her identity of creating, you know, this visual 198 00:10:23,920 --> 00:10:25,800 expression of herself through her fashion. 199 00:10:25,800 --> 00:10:27,160 It's. So neat. 200 00:10:27,160 --> 00:10:30,600 I thought that's so fun to to have that camaraderie with her 201 00:10:30,600 --> 00:10:34,280 and just to be able to to bring her into into what you do in 202 00:10:34,280 --> 00:10:36,920 that way. Oh, I feel so lucky and you 203 00:10:36,920 --> 00:10:41,320 never know, I mean, our our son who just this year, he's really 204 00:10:41,320 --> 00:10:43,960 getting into style and fashion and he's actually vintage 205 00:10:43,960 --> 00:10:48,240 shopping with me as well. And it's nice because you know, 206 00:10:48,840 --> 00:10:51,360 I'll do whatever my kids want to do, but it's nice and we can 207 00:10:51,360 --> 00:10:54,000 really do something together. So whether we're exploring 208 00:10:54,000 --> 00:10:57,200 somewhere new when we're traveling, whether it's a market 209 00:10:57,200 --> 00:11:00,000 and some kind of discovery, yeah. 210 00:11:00,000 --> 00:11:01,960 I mean, it's so fun being a mom, you know? 211 00:11:02,080 --> 00:11:04,000 Yep, it's the best it's. The best? 212 00:11:04,200 --> 00:11:07,080 And I know you've also had your own health journey in the midst 213 00:11:07,080 --> 00:11:09,520 of growing a brand. What has that looked like and 214 00:11:09,520 --> 00:11:13,080 how have you prioritized your own well-being throughout this 215 00:11:13,080 --> 00:11:17,280 whole process? Oh my gosh, Oh wow. 216 00:11:17,360 --> 00:11:21,280 I so my health journey, I think started as a little girl. 217 00:11:21,280 --> 00:11:24,840 I grew up in a household that one of my parents was an addict. 218 00:11:24,840 --> 00:11:29,520 So there was a lot of underlying energy that I wasn't necessarily 219 00:11:29,520 --> 00:11:32,800 aware of. And my brother had, he was 220 00:11:32,800 --> 00:11:34,720 addicted for years and he passed away. 221 00:11:35,080 --> 00:11:39,560 So I, I lived in this world of an energy that I didn't 222 00:11:39,560 --> 00:11:43,720 understand, I would say. And I being the oldest child, I 223 00:11:43,720 --> 00:11:48,760 probably, I probably just felt it a lot more deeply being so 224 00:11:48,760 --> 00:11:51,280 sensitive. And what I've learned over the 225 00:11:51,280 --> 00:11:55,400 years through different autoimmune issues is creating 226 00:11:55,400 --> 00:12:01,320 boundaries and trying to let go of that perfectionism and 227 00:12:02,600 --> 00:12:05,840 choosing myself when it doesn't always seem as comfortable. 228 00:12:06,480 --> 00:12:10,560 We as a family, we, we love shopping at the farmers markets 229 00:12:10,560 --> 00:12:12,560 and getting our food from local farmers. 230 00:12:12,800 --> 00:12:16,120 We're really, you know, I'm very sensitive to what I put on my 231 00:12:16,120 --> 00:12:19,520 body. So I, and I've worked with a 232 00:12:19,520 --> 00:12:22,640 naturopath for years that's helped me out of my autoimmune 233 00:12:22,920 --> 00:12:25,560 funks. I do ozone therapy every year. 234 00:12:25,600 --> 00:12:29,240 I, I have a sauna in my backyard to detox. 235 00:12:29,240 --> 00:12:32,840 We have a cold plunge that I don't go into as often, but my 236 00:12:32,840 --> 00:12:37,080 husband loves it. And so, you know, I, I, we have 237 00:12:37,080 --> 00:12:39,120 our own little sanctuary that we built at home. 238 00:12:39,800 --> 00:12:42,040 And I'm just curious about learning. 239 00:12:42,040 --> 00:12:45,920 And I, the past 10 years I have been very healthy because I 240 00:12:45,920 --> 00:12:49,880 prioritize myself. But at 16, I got mono and then 241 00:12:49,880 --> 00:12:54,800 it turned into fibromyalgia. They thought they had lupus. 242 00:12:54,800 --> 00:12:57,800 I went through all these different health journeys and I 243 00:12:57,800 --> 00:13:01,160 found my naturopath in Bali that I've been working with now since 244 00:13:02,200 --> 00:13:05,720 2010. And I did a lot of blood work 245 00:13:05,720 --> 00:13:08,600 and a lot of ozone therapy and changed my diet. 246 00:13:08,600 --> 00:13:11,440 And I have been, I'm healthier than I ever have been. 247 00:13:11,520 --> 00:13:15,760 And I operate at a really, I, I go, go, go. 248 00:13:15,760 --> 00:13:18,000 And I think with the practice that I've created through 249 00:13:18,800 --> 00:13:22,920 mindfulness meditation, and I've been practicing kundalini now 250 00:13:22,920 --> 00:13:25,440 for 10 years, and I feel like that's really helped the breath 251 00:13:25,440 --> 00:13:29,800 work calm my nervous system. So you just, I found tools. 252 00:13:29,800 --> 00:13:32,360 So that really worked and I've healed my body. 253 00:13:32,360 --> 00:13:34,400 And I tell everyone who's going through health training, our 254 00:13:34,400 --> 00:13:37,160 body wants to heal itself and the body will heal itself. 255 00:13:37,600 --> 00:13:41,680 And I've seen that because I was at a place after I had my son, 256 00:13:41,680 --> 00:13:46,120 who's now 15, I was so sick and debilitated I couldn't get out 257 00:13:46,120 --> 00:13:50,840 of bed for months because I was still trying to do all the 258 00:13:50,840 --> 00:13:54,640 things I did before having a child and balancing it all, and 259 00:13:54,640 --> 00:13:58,200 my body wouldn't cooperate with me so. 260 00:13:58,200 --> 00:14:00,040 What did you do at that point? Because it sounds like you 261 00:14:00,040 --> 00:14:03,280 already had kind of some healing tools under your belt, but maybe 262 00:14:03,280 --> 00:14:06,360 you were kind of letting, letting that slide like that, 263 00:14:06,360 --> 00:14:08,560 taking care of yourself during that time. 264 00:14:08,560 --> 00:14:11,840 I don't know, Is that accurate? Then you just kind of dug back 265 00:14:11,840 --> 00:14:14,440 into what you knew worked. Or did you figure out like new 266 00:14:14,440 --> 00:14:17,360 things that worked better during that season of life? 267 00:14:17,360 --> 00:14:18,800 Well. Sleep was so important and I'm 268 00:14:18,800 --> 00:14:22,560 so into sleep health too. Every night I have my mouth tape 269 00:14:22,560 --> 00:14:25,880 in my eye mask and I sleep in a very dark room and I love sleep. 270 00:14:26,160 --> 00:14:27,640 Sleep. I was just thinking I need to do 271 00:14:27,640 --> 00:14:30,600 a video about all the things that I put on just to sleep. 272 00:14:30,600 --> 00:14:33,240 It's ridiculous though. People would think I'm crazy. 273 00:14:33,480 --> 00:14:36,880 It's like I do a nose strip now to open up my nostrils and I'm 274 00:14:36,880 --> 00:14:40,720 addicted to those because you get 30% more oxygen and I feel 275 00:14:40,720 --> 00:14:41,920 it. Like I feel so much better in 276 00:14:41,920 --> 00:14:43,720 the morning. So I'm like taping my nose. 277 00:14:43,960 --> 00:14:46,280 I'm taping my mouth. I've earplugs in. 278 00:14:46,480 --> 00:14:50,080 Yeah, I have an eye mask. Yeah, I have like before bed is 279 00:14:50,080 --> 00:14:52,440 the red light glasses. And then I'm putting like our 280 00:14:52,440 --> 00:14:54,360 magnesium sleep spray on my feet. 281 00:14:54,360 --> 00:14:57,400 It's it's ridiculous. I love it, but it is medicine 282 00:14:57,400 --> 00:14:58,680 it. Is worth prioritizing. 283 00:14:58,680 --> 00:15:01,800 It is and at that point, what we had to do, unfortunately, when I 284 00:15:01,800 --> 00:15:04,840 was so sick and our son was a baby, I had to sleep in a 285 00:15:04,840 --> 00:15:07,880 different room from him. And so my husband slept with our 286 00:15:07,880 --> 00:15:09,280 son. We've always done Co sleeping 287 00:15:09,280 --> 00:15:11,160 because we've always been traveling and living in 288 00:15:11,160 --> 00:15:13,480 different time zones. And so I spent a solid two 289 00:15:13,480 --> 00:15:16,920 months sleeping, working with an acupuncturist and then changing 290 00:15:16,920 --> 00:15:19,600 up my diet. And and that was hard for me 291 00:15:19,600 --> 00:15:22,240 because I love to have fun. I love to be in the moment, but 292 00:15:22,240 --> 00:15:24,320 I couldn't do the things that I did before. 293 00:15:24,320 --> 00:15:27,840 And then my body healed and ozone therapy has been a game 294 00:15:27,840 --> 00:15:29,480 changer. I do it every year. 295 00:15:30,080 --> 00:15:32,200 I do it with the IV. Yeah. 296 00:15:32,200 --> 00:15:34,400 And I that's. The only one I haven't done have 297 00:15:34,400 --> 00:15:38,040 an ozone generator at our house and so I use the gas for 298 00:15:38,040 --> 00:15:39,920 different things. I'll do rectal ozone 299 00:15:39,920 --> 00:15:42,520 insufflations or I'll do it in the ear canal. 300 00:15:43,200 --> 00:15:47,080 I'll make ozonated water like my husband, myself, my kids. 301 00:15:47,440 --> 00:15:49,520 But I have not done IV ozone yet. 302 00:15:49,560 --> 00:15:53,880 Yeah, I highly recommend it. And I, I, I mean, it has worked 303 00:15:53,880 --> 00:15:57,200 for me and I tell everyone who's going through autoimmune issues 304 00:15:57,200 --> 00:15:59,160 so and I keep the practice every single year. 305 00:15:59,160 --> 00:16:00,680 I've been doing it for now 10 years. 306 00:16:00,880 --> 00:16:04,680 We did an episode with Michael Lowe, OK, who's the founder of 307 00:16:04,680 --> 00:16:06,600 Simply O3. So if anyone's curious about 308 00:16:06,680 --> 00:16:07,440 ozone. Three. 309 00:16:07,560 --> 00:16:08,680 Yeah, OK. If. 310 00:16:08,720 --> 00:16:11,320 Anyone's curious about ozone, it's a good episode to to 311 00:16:11,320 --> 00:16:16,400 reference because he he's just such a good source on all things 312 00:16:16,400 --> 00:16:18,040 ozone therapy. And it's not something that most 313 00:16:18,040 --> 00:16:21,080 people are well versed in or know a lot about because it's 314 00:16:21,080 --> 00:16:25,800 not a traditional, you know, therapy, But it is extremely 315 00:16:25,800 --> 00:16:27,640 effective for so many things. It is. 316 00:16:27,640 --> 00:16:30,000 I love the idea of doing it yourself at home, too. 317 00:16:30,000 --> 00:16:32,960 Yeah, because I, I leave that for whenever I'm in Bali. 318 00:16:32,960 --> 00:16:36,400 That's where I do it. And I and now we're traveling to 319 00:16:36,400 --> 00:16:39,440 Bali once a year rather than twice for extended time. 320 00:16:39,440 --> 00:16:43,120 So I always fit in three weeks of ozone. 321 00:16:43,480 --> 00:16:47,960 It's a little bit confusing at first, but simply O3, they sell 322 00:16:47,960 --> 00:16:50,280 these kits and they make it as easy as possible. 323 00:16:50,280 --> 00:16:53,200 It's just getting it situated with the oxygen tank and 324 00:16:53,680 --> 00:16:57,080 figuring all that out. It's a little funky, like how do 325 00:16:57,080 --> 00:16:59,400 I do this? But once you get it sorted out 326 00:16:59,400 --> 00:17:01,600 and their team's great, super helpful. 327 00:17:02,040 --> 00:17:03,920 Once you get it sorted out, it's like it's awesome. 328 00:17:03,920 --> 00:17:06,680 It's awesome to have at home and it's like a one time investment, 329 00:17:07,200 --> 00:17:10,440 you know you can use forever. We used it a lot when we were 330 00:17:10,480 --> 00:17:14,200 detoxing from mold, from toxic mold exposure in our yes. 331 00:17:14,520 --> 00:17:17,640 Yes, I hear that's such a thing. I want to talk about mindful 332 00:17:17,640 --> 00:17:20,599 shopping a little bit because we're getting close to the 333 00:17:20,599 --> 00:17:24,800 holiday season and I know that's a big shopping time for so many 334 00:17:24,800 --> 00:17:27,560 people. How do you practice shopping 335 00:17:27,560 --> 00:17:29,480 mindfully, especially in the holidays? 336 00:17:30,280 --> 00:17:34,840 Well, I've so seeing and living in Southeast Asia where I've 337 00:17:34,840 --> 00:17:40,760 seen the whole process from concept to how it is produced in 338 00:17:40,760 --> 00:17:42,800 our supply chain to the end consumer. 339 00:17:43,160 --> 00:17:46,280 It's about reading labels and seeing where product is made and 340 00:17:46,280 --> 00:17:50,840 understanding the story. You can pick up the label of any 341 00:17:50,840 --> 00:17:54,600 one of our dresses or blouses and you can see that 89% of our 342 00:17:54,600 --> 00:17:56,600 fibers are made with plant based fibers. 343 00:17:56,600 --> 00:18:00,480 We use all natural water based dyes and it's really important 344 00:18:00,480 --> 00:18:03,440 that the skin health and what you put on your body, these 345 00:18:03,640 --> 00:18:05,880 small decisions that you make every day. 346 00:18:06,920 --> 00:18:09,440 It helps the farmers and the people that are part of the 347 00:18:09,440 --> 00:18:12,240 process of making the product. And it's also part of skin 348 00:18:12,240 --> 00:18:15,080 health. So it's better for Mother Earth 349 00:18:15,080 --> 00:18:17,280 as we talked about, it's also better for ourselves. 350 00:18:17,280 --> 00:18:20,920 So small things like that. I would say buy less during the 351 00:18:20,920 --> 00:18:22,880 holidays. How do we do that as consumers? 352 00:18:22,880 --> 00:18:27,000 Buy quality and buy less and something we do as a family 353 00:18:27,000 --> 00:18:30,560 during the holidays as we love, we do this white elephant game 354 00:18:30,560 --> 00:18:35,120 where everyone re gifts things and it's, it's just this fun 355 00:18:35,120 --> 00:18:36,920 memory. And it's not about the present, 356 00:18:36,920 --> 00:18:39,840 it's about the experience as a family. 357 00:18:39,840 --> 00:18:42,360 And we've done that for years and the kids love it. 358 00:18:43,080 --> 00:18:47,040 This year our kids want decided that they don't want to do 359 00:18:47,040 --> 00:18:48,760 gifts, They want to go on a trip. 360 00:18:48,760 --> 00:18:52,880 So we're going to go to Tokyo this year right after Christmas. 361 00:18:52,880 --> 00:18:57,280 So yeah, mindful shopping. It's it's, you know, the more 362 00:18:57,680 --> 00:18:59,880 you know, better you do better, right? 363 00:18:59,880 --> 00:19:06,320 And the idea of, of we have the power as consumers to buy the 364 00:19:06,320 --> 00:19:08,200 change we want to see in the world. 365 00:19:08,200 --> 00:19:12,400 And it can be very small. Nobody is doing it perfect. 366 00:19:12,400 --> 00:19:15,640 But I think he's like small little acts of, of thinking 367 00:19:15,640 --> 00:19:18,000 locally. How can you shop from your local 368 00:19:18,240 --> 00:19:22,480 neighbors who have stores? How can you shop from founders 369 00:19:22,480 --> 00:19:25,240 like you who've created this brand and understanding the 370 00:19:25,240 --> 00:19:29,640 story behind it? I, I think there is conveniences 371 00:19:29,640 --> 00:19:32,360 out there and there's certain things that we, we need to buy a 372 00:19:32,360 --> 00:19:36,200 part of our everyday life. But being around beauty and 373 00:19:36,840 --> 00:19:40,720 having, being a consumer that appreciates the whole story in 374 00:19:40,720 --> 00:19:42,960 the process. I can't help but see it because 375 00:19:43,000 --> 00:19:46,560 I've, you know, seen it for so many years with our makers and 376 00:19:46,720 --> 00:19:50,000 the sustainable income that's created by, you know, small 377 00:19:50,000 --> 00:19:54,120 batch production and product that is sustainably made. 378 00:19:54,560 --> 00:19:58,320 You mentioned looking at the the tags to see where something has 379 00:19:58,320 --> 00:20:00,360 been made. Is there any? 380 00:20:00,360 --> 00:20:01,920 Is there a place that you would recommend? 381 00:20:01,960 --> 00:20:05,240 Like if if someone looks at A tag and sees made in Bangladesh, 382 00:20:05,240 --> 00:20:07,480 would you recommend avoiding purchasing that? 383 00:20:07,480 --> 00:20:09,640 Product. I would avoid Bangladesh, but I 384 00:20:09,640 --> 00:20:12,200 don't want to say all. I mean you can look at A tag and 385 00:20:12,200 --> 00:20:14,600 it says made in Italy and it's not made in a good place. 386 00:20:15,240 --> 00:20:17,760 You can look at the tags made in China and it's made in a good 387 00:20:17,760 --> 00:20:20,160 factory that has all the different credentials. 388 00:20:20,800 --> 00:20:25,600 Clio Bella's product is mostly made in India and Indonesia and 389 00:20:25,600 --> 00:20:28,760 Sri Lanka and we have personally visited every factory that we 390 00:20:28,760 --> 00:20:32,120 work with their small home industry factories of husband 391 00:20:32,120 --> 00:20:34,560 and wife, teens like my husband and I are there women owned 392 00:20:34,560 --> 00:20:38,160 factories that there was their dream to have their own factory. 393 00:20:38,160 --> 00:20:43,360 So I think labels having product that is plant based is, is 394 00:20:43,360 --> 00:20:45,520 important because we know it goes back into the soil. 395 00:20:46,080 --> 00:20:48,920 Buying product that's well made so it can have a long life. 396 00:20:49,280 --> 00:20:51,600 Buying second hand is really important. 397 00:20:51,600 --> 00:20:54,240 I mean, I love treasure hunting and vintage shopping. 398 00:20:54,520 --> 00:20:57,240 And I think, you know, celebrating a designer that you 399 00:20:57,240 --> 00:21:00,400 know, that you find that was maybe produced from the 70s or 400 00:21:00,400 --> 00:21:03,360 the 90s and you think, gosh, this was made really well and 401 00:21:03,680 --> 00:21:08,240 giving it a second life. It's just educating yourself and 402 00:21:09,000 --> 00:21:12,280 understanding the back end. There's just this invisible part 403 00:21:12,280 --> 00:21:16,040 of producing product that not everyone is aware of. 404 00:21:16,120 --> 00:21:21,360 And, and the more you know, the more, the more we can part of be 405 00:21:21,360 --> 00:21:23,800 a part of this like collective community that we're all 406 00:21:23,800 --> 00:21:27,080 experiencing here on the planet. Have you seen the true cost of 407 00:21:27,080 --> 00:21:28,520 fashion? Yes, I'm sure you have. 408 00:21:28,600 --> 00:21:30,960 That was I. Was a game changer yes yeah 409 00:21:31,640 --> 00:21:36,000 seeing like seeing the the. People that are making all of 410 00:21:36,000 --> 00:21:40,120 these fast fashion garments and the conditions that they're 411 00:21:40,120 --> 00:21:44,680 working under, which are super unsafe often times and just 412 00:21:44,680 --> 00:21:47,480 really like sad and and heartbreaking overall. 413 00:21:48,160 --> 00:21:50,880 It really makes you rethink, like rethink your purchases. 414 00:21:50,920 --> 00:21:54,600 I love that there's more education because we, we don't 415 00:21:54,600 --> 00:21:57,280 always know we're busy in our own lives that you're, you know, 416 00:21:57,280 --> 00:22:00,360 there's, there's this, you know, excitement of buying something 417 00:22:00,360 --> 00:22:04,200 new all the time. But I think celebrating 418 00:22:04,200 --> 00:22:08,680 different heritage techniques, like, you know, we used to use a 419 00:22:08,680 --> 00:22:11,640 lot of block printing, which is such a beautiful process that 420 00:22:11,920 --> 00:22:17,040 that continues cultural, you know, I guess crafts and helps 421 00:22:17,040 --> 00:22:19,840 provide jobs. That's a big part of it. 422 00:22:20,520 --> 00:22:23,840 Part of Cleveland's sustainable journey has been around people 423 00:22:23,840 --> 00:22:27,440 and creating sustainable income for people and partners that 424 00:22:27,440 --> 00:22:31,960 we've worked with for years. I, I think true cost, when I 425 00:22:31,960 --> 00:22:36,360 watched that documentary, it was so eye opening the other side of 426 00:22:36,360 --> 00:22:39,320 what the industry looks like. And it made me think a lot 427 00:22:39,320 --> 00:22:42,080 about, you know, my purchases and there's the shins and the 428 00:22:42,080 --> 00:22:44,640 team moves of the world. 'S and these big companies, that 429 00:22:44,960 --> 00:22:47,880 is insane. I got stuck on their website one 430 00:22:47,880 --> 00:22:52,240 time and I like I actually bought like 10 things. 431 00:22:52,240 --> 00:22:54,040 And you didn't realize? And no, I did. 432 00:22:54,120 --> 00:22:56,720 I realized it, but then I was like, what did I just do? 433 00:22:56,720 --> 00:23:00,000 This is I feel like I just sold my soul and I went back and I 434 00:23:00,000 --> 00:23:01,600 can't cancel my purchase. Right. 435 00:23:01,720 --> 00:23:03,840 Yeah. And I cancelled my account 436 00:23:03,840 --> 00:23:05,680 because I'm like I don't want them to have any of my 437 00:23:05,680 --> 00:23:07,480 information. It's tempting, and that's the 438 00:23:07,480 --> 00:23:09,720 human experience, right? It'll only. 439 00:23:09,720 --> 00:23:13,040 Suck you in. The website itself is like just 440 00:23:13,040 --> 00:23:14,800 an explosion for the nervous system. 441 00:23:14,840 --> 00:23:16,320 It is. I don't know if you've been on 442 00:23:16,320 --> 00:23:17,960 there, but it's nuts. It's wacky. 443 00:23:18,040 --> 00:23:19,880 No, I try to stay away from it. Yeah. 444 00:23:19,880 --> 00:23:22,160 I try to shop for my friends that are designers. 445 00:23:22,160 --> 00:23:25,320 I try to wear vintage. Anything I'm inspired by, I try 446 00:23:25,320 --> 00:23:30,000 to create myself. So I think in terms of of 447 00:23:30,000 --> 00:23:32,960 getting dressed and you know, what I like to purchase for 448 00:23:32,960 --> 00:23:36,840 myself is is not fast fashion. It's more timeless. 449 00:23:36,840 --> 00:23:39,680 And I think about it can maybe one day I pass this down to my 450 00:23:39,680 --> 00:23:41,680 daughter Indigo. Will she want to give it a 451 00:23:41,680 --> 00:23:43,640 second life? I love going through my mom or 452 00:23:43,640 --> 00:23:46,480 my grandma's closet and seeing all the things that they've had 453 00:23:46,480 --> 00:23:48,720 for years and the stories behind it. 454 00:23:48,720 --> 00:23:51,360 I really love the story. The story to me is. 455 00:23:52,720 --> 00:23:55,240 Yeah, I need to get better about doing that, just like saving my 456 00:23:55,240 --> 00:23:59,360 favorite things to pass down because I think that's so, so 457 00:23:59,360 --> 00:24:01,120 special. And what I love about well made 458 00:24:01,120 --> 00:24:04,560 clothing is that it does last versus like I remember in 459 00:24:04,560 --> 00:24:07,960 college I shopped at Forever 21 a lot like my friends and I 460 00:24:08,120 --> 00:24:11,800 would joke that it was like disposable clothing, like one 461 00:24:11,800 --> 00:24:14,480 time thing and then it would like, you know, fall apart, 462 00:24:14,520 --> 00:24:15,680 right? Right. 463 00:24:15,680 --> 00:24:17,720 Yeah, Yeah. And at that age, it's hard. 464 00:24:17,720 --> 00:24:21,400 You want to be, I know you want to be a part of the trend. 465 00:24:21,920 --> 00:24:25,840 Yeah, I, I remember that too. My mom always loved to sew and 466 00:24:25,840 --> 00:24:28,360 she loved vintage. She was a child of the 70s and 467 00:24:28,360 --> 00:24:29,960 she lived on a commune at one point. 468 00:24:29,960 --> 00:24:33,000 So she would say, and we can make that, how can we make that 469 00:24:33,000 --> 00:24:35,040 together? And I always felt like I had a 470 00:24:35,040 --> 00:24:37,480 different point of view because I had one-of-a-kind pieces. 471 00:24:37,480 --> 00:24:41,320 I mixed it up with those pieces because you're, you're exploring 472 00:24:41,320 --> 00:24:44,760 your own fashion expression. But now that I know so much, 473 00:24:44,760 --> 00:24:47,520 it's the conscience, you know, and it's also I feel the 474 00:24:47,520 --> 00:24:50,840 energies of the fibers. If I'm wearing a synthetic fiber 475 00:24:50,840 --> 00:24:54,840 piece is I, it feels different. And the more you're aware of it 476 00:24:54,840 --> 00:24:57,680 and energy, it's there's. Testing on that the frequencies. 477 00:24:57,800 --> 00:25:00,920 Linen is the is the best. This is linen today. 478 00:25:00,920 --> 00:25:03,760 I'm Yeah. So, yeah, let's let's talk about 479 00:25:03,760 --> 00:25:06,920 that a little more, just synthetic fibers versus natural 480 00:25:06,920 --> 00:25:09,760 fibers. What's the difference there, and 481 00:25:09,760 --> 00:25:13,560 why are natural fibers superior? Well, natural fibers will 482 00:25:13,560 --> 00:25:15,680 decompose and go back into the earth, right? 483 00:25:15,680 --> 00:25:19,240 So you can actually envision it kind of like a produce or where 484 00:25:19,240 --> 00:25:22,880 we're at in the land today is it can really go back into the 485 00:25:22,880 --> 00:25:25,680 earth and not live in landfills like synthetic fibers. 486 00:25:25,680 --> 00:25:29,560 Like which there's so much, the clothing made of synthetic 487 00:25:29,560 --> 00:25:31,800 fibers just sitting in landfills right now. 488 00:25:31,840 --> 00:25:34,760 It's like a huge problem. And there's a recycling process 489 00:25:34,760 --> 00:25:38,280 that is. So we use synthetic fibers in 490 00:25:38,280 --> 00:25:40,320 our swim because we need the elastic stretch. 491 00:25:40,320 --> 00:25:42,320 Yeah, how can you not? You can't really avoid it, 492 00:25:42,320 --> 00:25:43,680 right? They are creating new. 493 00:25:43,680 --> 00:25:46,760 This is the exciting part. Even 10 years ago when we were 494 00:25:46,760 --> 00:25:52,040 in traveling through India and part of Indonesia, there was not 495 00:25:52,160 --> 00:25:55,040 the ability for designers to have these Scots certified 496 00:25:55,040 --> 00:25:58,400 organic fibers or these new fibers that are made from like 497 00:25:58,400 --> 00:26:02,200 pineapple or rose or eucalyptus. There is so much newness out 498 00:26:02,200 --> 00:26:05,600 there that's available to designers and there's. 499 00:26:05,680 --> 00:26:09,040 Fabric made of rose. Yes, and pineapple silk. 500 00:26:09,080 --> 00:26:11,120 It's so beautiful. It's exquisite. 501 00:26:11,120 --> 00:26:12,680 It's so beautiful. Are you working with any of 502 00:26:12,680 --> 00:26:14,880 those? Fabrics we are, we're testing it 503 00:26:14,880 --> 00:26:16,400 and we want to do more storytelling, right. 504 00:26:16,400 --> 00:26:18,200 The hard part is it is more expensive, expensive. 505 00:26:18,680 --> 00:26:21,200 So I really, you know, I didn't grow up with a lot of money. 506 00:26:21,200 --> 00:26:24,600 So for me having it be, having our brand be at a sustainable 507 00:26:24,600 --> 00:26:28,560 price point, I try to have all of our pieces be under $300. 508 00:26:28,840 --> 00:26:32,640 That's really important to me. But as the cost of things have 509 00:26:32,640 --> 00:26:35,120 gone up, I feel like there's stories to be told and really 510 00:26:35,120 --> 00:26:37,560 small batch that could potentially grow. 511 00:26:37,920 --> 00:26:41,480 I just spent a week in New York for Climate Week and it was so 512 00:26:41,480 --> 00:26:44,280 exciting. All these business owners that 513 00:26:44,280 --> 00:26:49,520 are working to give designers and companies more opportunity 514 00:26:49,520 --> 00:26:52,920 to use sustainable materials, and I felt hopeful about where 515 00:26:52,920 --> 00:26:55,520 things are going. But that's the difference 516 00:26:55,520 --> 00:27:00,720 between, I feel like even years ago, a lot of my friends didn't 517 00:27:00,720 --> 00:27:04,000 even understand organic and, and the meaning of organic and not 518 00:27:04,000 --> 00:27:08,120 having pesticides and all that. And now we can have that in the 519 00:27:08,120 --> 00:27:11,360 clothing that we wear too, because the consumer's asking 520 00:27:11,360 --> 00:27:13,160 for it. So it's more readily available 521 00:27:13,400 --> 00:27:15,400 to the maker. And that's the change that you 522 00:27:15,600 --> 00:27:18,480 can see, and it feels really exciting. 523 00:27:19,120 --> 00:27:23,280 And synthetic fibers, not only are they tough on the 524 00:27:23,280 --> 00:27:25,640 environment, but they're also not as good for the person 525 00:27:25,640 --> 00:27:29,520 wearing it because these are essentially plastics that people 526 00:27:29,520 --> 00:27:31,640 are wearing, right? And, you know, they're petroleum 527 00:27:31,640 --> 00:27:34,000 byproducts. And so korma disruptor. 528 00:27:34,000 --> 00:27:36,320 Exactly, exactly. And what we, as we know, what we 529 00:27:36,320 --> 00:27:38,520 put on our skin gets absorbed into our body. 530 00:27:38,520 --> 00:27:42,120 So clothing is just another way to be mindful of our toxic 531 00:27:42,120 --> 00:27:44,920 exposures. And Guy, you mentioned hormone 532 00:27:44,920 --> 00:27:46,320 disruptors. I'm thinking of like the 533 00:27:46,320 --> 00:27:50,440 fertility crisis that we're in right now and how these hormone 534 00:27:50,440 --> 00:27:54,120 disrupting chemicals are mimicking estrogen in the body, 535 00:27:54,320 --> 00:27:57,960 leading to estrogen dominance, which can negatively impact 536 00:27:57,960 --> 00:27:58,760 fertility. So. 537 00:27:59,120 --> 00:28:01,800 Especially your undergarments. It's really important. 538 00:28:02,120 --> 00:28:05,200 I think about all these kids that are in sports uniforms, so 539 00:28:05,200 --> 00:28:07,040 they're all made out of synthetic fibers. 540 00:28:07,400 --> 00:28:11,320 Swearing our yoga where there's not many brands and it is it's 541 00:28:11,360 --> 00:28:13,200 it's hard. It's hard for the consumer 542 00:28:13,200 --> 00:28:15,600 because there's not many choices, but especially with 543 00:28:15,600 --> 00:28:17,400 workout. Clothes it's like swim because 544 00:28:17,440 --> 00:28:19,840 you know they're having that stretch is helpful but I've seen 545 00:28:19,840 --> 00:28:22,880 brands that are maybe using a little bit of synthetic but like 546 00:28:22,880 --> 00:28:27,360 mostly cotton so yeah I think it's about just like finding the 547 00:28:27,360 --> 00:28:30,880 best options that you can and doing the best you can but also 548 00:28:30,880 --> 00:28:33,960 taking it seriously because. It, it matters and it's, it's, 549 00:28:33,960 --> 00:28:36,120 it's like connection to the good for the planet. 550 00:28:36,120 --> 00:28:39,160 It's good for the maker and it's good for yourself too, right? 551 00:28:39,160 --> 00:28:41,920 And when all of those are in harmony, I think that's when big 552 00:28:41,920 --> 00:28:45,280 change can happen. What are some certifications 553 00:28:45,280 --> 00:28:48,520 that people can be out on the lookout for when shopping? 554 00:28:48,720 --> 00:28:50,840 B Corp certification, that was a journey. 555 00:28:50,840 --> 00:28:53,200 It took us almost three years to go through the process and it 556 00:28:53,200 --> 00:28:56,640 really helped clean up our supply chain and put a lot of 557 00:28:56,640 --> 00:28:58,360 infrastructure within our company. 558 00:28:58,800 --> 00:29:01,000 There's so many incredible companies out there that are B 559 00:29:01,000 --> 00:29:05,040 Corp certified and we're part of the B lab community. 560 00:29:05,040 --> 00:29:09,440 And I feel like it's, it's in the wake community and I don't 561 00:29:09,440 --> 00:29:11,880 know why every business owner isn't taking that journey 562 00:29:11,880 --> 00:29:14,840 because every three years there's new markers that helps 563 00:29:14,840 --> 00:29:18,400 you become better. All of our factories are Setex 564 00:29:18,400 --> 00:29:20,760 certified. And what does that mean? 565 00:29:20,800 --> 00:29:25,760 Setex is a process where the, it's everything from, you know, 566 00:29:26,000 --> 00:29:31,360 the lighting, the conditions, every part of the, the, the 567 00:29:31,360 --> 00:29:34,360 buttons that are sourced, they're all done in a way that's 568 00:29:34,360 --> 00:29:36,960 really transparent. So there's a trail leading back 569 00:29:36,960 --> 00:29:39,680 to everything. So that's what we've done with 570 00:29:39,680 --> 00:29:43,160 Cliobella is workwear in the fashion industry. 571 00:29:43,200 --> 00:29:46,400 It's, it's more expensive, ultimately it costs more money. 572 00:29:46,400 --> 00:29:47,880 So there's choices that you make. 573 00:29:47,880 --> 00:29:52,440 I mean, even from the hang tacks that we use on our garments, the 574 00:29:52,440 --> 00:29:56,840 woven labels, it's organic fibers, our hang tags are used 575 00:29:56,840 --> 00:30:00,240 from recycled materials. We, you know, all these small 576 00:30:00,240 --> 00:30:03,960 decisions that you make, It's, it's that it costs more, but 577 00:30:04,080 --> 00:30:09,040 it's better ultimately for the planet and the design process, 578 00:30:09,040 --> 00:30:12,920 70% of the design process that's considered sustainable is made 579 00:30:12,920 --> 00:30:15,280 at the design level. So if there's a beautiful 580 00:30:15,840 --> 00:30:18,840 sparkly bead I want to bring into our holiday collection, and 581 00:30:19,040 --> 00:30:21,480 most likely it's made from a synthetic fiber. 582 00:30:21,720 --> 00:30:25,240 So how do you use recycled materials, recycled brass, like 583 00:30:25,240 --> 00:30:28,520 we do on some of our Bali bracelets that we sell, And then 584 00:30:28,520 --> 00:30:32,160 be a part of the conversation of fashion, but do it in a way 585 00:30:32,160 --> 00:30:34,160 that's less harmful to the planet? 586 00:30:34,800 --> 00:30:37,240 What about the OCO techs? Is that how you say it? 587 00:30:37,440 --> 00:30:40,200 All of ours are OCO techs, all of our swim is which that's. 588 00:30:40,200 --> 00:30:44,680 In a lot of things like is there a scale to that because or is it 589 00:30:44,680 --> 00:30:46,800 just OCO techs or not OCO tech certified? 590 00:30:46,800 --> 00:30:48,400 I've seen like numbers next to it. 591 00:30:48,400 --> 00:30:51,320 I think OCO tech certified is Oliver Swim, So that's the 592 00:30:51,320 --> 00:30:54,880 recycled material that's used. So then that differentiates 593 00:30:54,880 --> 00:30:58,400 between because all of these, you know, we're working, I would 594 00:30:58,400 --> 00:31:01,240 say so many hands and hearts that make every garment. 595 00:31:01,240 --> 00:31:04,320 So it's the mills and the supply chain that have to have their 596 00:31:04,320 --> 00:31:06,600 sort of so that you have credibility, right. 597 00:31:06,600 --> 00:31:09,200 We don't own all of our factories, but we have to make 598 00:31:09,200 --> 00:31:11,800 sure there's a trail and our production manager follows that 599 00:31:11,800 --> 00:31:14,440 all the way through. So Okotech is 1 for recycled 600 00:31:14,440 --> 00:31:17,880 material in all of our swim. And that wouldn't be one that 601 00:31:17,880 --> 00:31:21,720 you would see on natural fibers. We don't know got certification 602 00:31:21,720 --> 00:31:23,120 is what you see on natural fibers. 603 00:31:23,120 --> 00:31:26,720 And that's when, you know, every year we're in India, we go visit 604 00:31:26,720 --> 00:31:31,680 the farmers that we buy our cotton from and we work with 605 00:31:31,720 --> 00:31:34,200 farmers that are got certified and we're meeting the farmers 606 00:31:34,200 --> 00:31:37,280 that are saying this is the farm we want to work on because 607 00:31:37,280 --> 00:31:39,960 there's no pesticides here. And in between the crop cycle, 608 00:31:39,960 --> 00:31:42,720 they're planting potatoes and they're planting onions. 609 00:31:43,040 --> 00:31:47,120 And they're, you know, it's that regenerative conversation and, 610 00:31:47,120 --> 00:31:51,480 you know, working on a farm and knowing what that cycle is for 611 00:31:51,480 --> 00:31:56,160 the people that are that are. Yeah, doing all the hard labor. 612 00:31:56,160 --> 00:31:59,200 Biodiversity in the soil by rotating the crops like that. 613 00:31:59,200 --> 00:32:02,160 And yeah, like you mentioned, I'm sure the farmers are just 614 00:32:02,480 --> 00:32:06,640 ecstatic to be working on an organic farm because the people 615 00:32:06,640 --> 00:32:09,960 that are working on farms that use pesticides are suffering 616 00:32:10,040 --> 00:32:11,520 majorly. So toxic. 617 00:32:11,520 --> 00:32:15,080 Yeah. The last time we went to visit 618 00:32:15,080 --> 00:32:21,000 some of the farms that we work with, there was this woman who 619 00:32:21,080 --> 00:32:24,800 owned one of the farms that we went to visit and her son and 620 00:32:24,800 --> 00:32:27,200 her were there and they were connected to one of the larger 621 00:32:27,200 --> 00:32:29,880 mills that buys from them. And this mill was beautiful. 622 00:32:29,880 --> 00:32:33,040 I had solar panelling and it was a beautiful man that took us 623 00:32:33,040 --> 00:32:36,760 through his mill that we had lunch with him. 624 00:32:36,800 --> 00:32:41,880 And she talked about the just the whole process from start to 625 00:32:41,880 --> 00:32:45,160 finish and how this work is is feeding her family. 626 00:32:45,160 --> 00:32:48,680 She's educated, her children are educated and the farm is her 627 00:32:48,680 --> 00:32:51,520 livelihood and she's been doing it generationally. 628 00:32:51,520 --> 00:32:55,960 And we had a coconut together and she explained the process to 629 00:32:56,000 --> 00:32:59,320 us and I'm just mesmerized. I just wish everyone can 630 00:32:59,320 --> 00:33:03,160 experience the way product is made and to see the whole life 631 00:33:03,160 --> 00:33:06,000 cycle. I think it would really help us 632 00:33:07,560 --> 00:33:09,440 make different choices with shopping. 633 00:33:09,440 --> 00:33:13,720 You know, I, I one of the we, we work with a lot of hand crochet 634 00:33:14,120 --> 00:33:16,960 and we've been doing it for years in both Bali and India. 635 00:33:16,960 --> 00:33:18,000 I. Have one of your crochet 636 00:33:18,000 --> 00:33:21,200 dresses, the red one? It's the only red dress that I 637 00:33:21,200 --> 00:33:22,080 own. Literally. 638 00:33:22,080 --> 00:33:25,160 I had my colors done and I found out that there is a shade of red 639 00:33:25,160 --> 00:33:28,080 that I can wear, which I never thought that was a thing for me. 640 00:33:28,560 --> 00:33:32,200 And it's like the shade that that you guys made that the one, 641 00:33:32,200 --> 00:33:33,840 the collar. Yeah, that one I love. 642 00:33:34,480 --> 00:33:39,000 It yeah, the collar, yeah. So that is made by there's two 643 00:33:39,000 --> 00:33:43,080 factories we work with, so 1 is in Bali and it's run by a woman 644 00:33:43,080 --> 00:33:44,720 named Appy. I call her happy because she's 645 00:33:44,720 --> 00:33:47,480 happy all the time and she has about 15 women that work with 646 00:33:47,480 --> 00:33:50,040 her and they do at home industry at home handmade. 647 00:33:50,280 --> 00:33:53,880 A dress like that would probably take, I don't know, maybe five 648 00:33:53,880 --> 00:33:57,160 days to make. It is so labor intensive. 649 00:33:57,600 --> 00:34:01,800 And then we do a lot of piece work in India with our crochet 650 00:34:02,000 --> 00:34:04,800 and a lot of the crochet is done women at home. 651 00:34:05,080 --> 00:34:09,400 So women that want to contribute to their family income and 652 00:34:09,400 --> 00:34:11,880 they're at home with their kids crocheting little panels and 653 00:34:11,880 --> 00:34:15,639 we're inserting them in with the factories in some of our pieces 654 00:34:15,639 --> 00:34:17,600 with our poplin tops or poplin dresses. 655 00:34:17,600 --> 00:34:22,280 So that part is so neat to see the whole experience and for 656 00:34:22,280 --> 00:34:25,520 them to, you know, be able to contribute to the family as we 657 00:34:25,520 --> 00:34:28,800 want to do as women, contributing to our family and 658 00:34:28,800 --> 00:34:31,639 showing our children that we are, you know, working and 659 00:34:31,639 --> 00:34:35,080 thriving and all of it. So yeah, you just can't help but 660 00:34:35,080 --> 00:34:40,800 feel connected to, to, you know, like the human experience of 661 00:34:40,800 --> 00:34:43,840 connecting to people and seeing the sameness that we all are. 662 00:34:43,840 --> 00:34:46,480 When you're travelling and you're meeting artisans and 663 00:34:46,480 --> 00:34:48,360 they're sharing different techniques. 664 00:34:48,360 --> 00:34:51,639 Even this dress that I make, I mean this is done partly by 665 00:34:51,639 --> 00:34:55,239 machine, but it's individual thread and it's, you know, part 666 00:34:55,239 --> 00:34:59,800 of it's hand done, part of it is cut with little scissors, 1 by 667 00:34:59,800 --> 00:35:02,200 1. And a lot of times the women are 668 00:35:02,200 --> 00:35:05,160 doing it outside in the sunshine and they're all around chatting 669 00:35:05,160 --> 00:35:09,800 and talking and telling story. It's really, it's really it, 670 00:35:09,920 --> 00:35:12,400 Yeah. It's I, I, I feel like, I don't 671 00:35:12,400 --> 00:35:16,160 know how else you tell the story of, of the people behind it, 672 00:35:16,160 --> 00:35:17,520 because they're the true artists. 673 00:35:17,520 --> 00:35:20,120 They're really what bringing our designs to life. 674 00:35:20,160 --> 00:35:23,920 And such a stark contrast from I'm I'm just thinking of the 675 00:35:23,920 --> 00:35:26,680 true cost of fashion again. And just some of the footage 676 00:35:26,680 --> 00:35:31,680 from that movie of the workers in the factories who, you know, 677 00:35:31,680 --> 00:35:35,120 you mentioned the woman who's who's making dresses from home 678 00:35:35,120 --> 00:35:37,840 and she's she's doing it like, you know, in her own home 679 00:35:37,840 --> 00:35:39,800 environment. And I'm thinking of these women 680 00:35:39,800 --> 00:35:43,560 in the factories that they show in the movie who are like, have 681 00:35:43,560 --> 00:35:46,080 no choice but to bring their their children with them. 682 00:35:46,400 --> 00:35:49,760 And then the children are just like miserable sleeping, you 683 00:35:49,760 --> 00:35:53,960 know, in this factory and at night and being exposed to all 684 00:35:53,960 --> 00:35:56,680 of these toxic chemicals that they're using in the factories. 685 00:35:56,920 --> 00:36:00,400 So yeah, that contrast is, is just wild. 686 00:36:00,400 --> 00:36:04,760 And I like what you said earlier about just buying less. 687 00:36:04,800 --> 00:36:07,640 And so I think that's a good shift for people like rather 688 00:36:07,640 --> 00:36:13,120 than buying more cheaper things, prioritizing less purchasing 689 00:36:13,120 --> 00:36:16,920 like less really quality made items that will stay on the test 690 00:36:16,920 --> 00:36:19,760 of time that we can feel better about wearing. 691 00:36:20,080 --> 00:36:22,360 You've talked about I think something called circular 692 00:36:22,360 --> 00:36:24,440 fashion. Can you explain what that means? 693 00:36:25,040 --> 00:36:29,240 Well, it's a whole life cycle of product and we recently 694 00:36:29,240 --> 00:36:32,280 onboarded a company called Tree where you can actually resell 695 00:36:32,280 --> 00:36:35,240 your Clio Bella dresses and that's launching this holiday. 696 00:36:35,240 --> 00:36:40,200 So it's this idea of, you know, obviously focus on natural 697 00:36:40,200 --> 00:36:42,720 fibers because it'll go back into the into the earth. 698 00:36:42,720 --> 00:36:45,440 But also, how do you resell your product? 699 00:36:45,440 --> 00:36:48,800 I love shopping resell, whether it's from the real Real or 700 00:36:48,800 --> 00:36:52,040 Poshmark. I love a lot of women are 701 00:36:52,040 --> 00:36:54,640 gathering and like doing swaps of product. 702 00:36:54,640 --> 00:36:56,560 We've done that with Cleobella before too. 703 00:36:56,800 --> 00:36:58,360 And just giving it a second life. 704 00:36:58,360 --> 00:37:00,560 That's the circularity conversation. 705 00:37:00,800 --> 00:37:02,360 Cool. Yeah, I used to. 706 00:37:02,440 --> 00:37:04,800 I don't know what you think about this, but I used to do one 707 00:37:04,800 --> 00:37:06,840 of the clothing rental. Yeah. 708 00:37:07,080 --> 00:37:10,400 Yeah, Well, I did it. I think in pregnancy and like 709 00:37:10,400 --> 00:37:12,680 postpartum phases, my body was changing. 710 00:37:12,680 --> 00:37:15,800 Yeah, it wasn't Rent the Runway. OK, Fashion Pass is a good. 711 00:37:15,840 --> 00:37:19,080 Yeah, I used Fashion Pass at one point and newly I used both of 712 00:37:19,080 --> 00:37:22,960 those during that time. I felt like the clothing, they 713 00:37:22,960 --> 00:37:26,480 would dry clean it in between each use and then it smells so 714 00:37:26,800 --> 00:37:30,400 strong and tricky and I would like have to air it out outside 715 00:37:30,800 --> 00:37:32,880 and that kind of did the trick. Like I would just put it outside 716 00:37:32,880 --> 00:37:36,440 for 24 hours in the sun. And so I feel like that's a good 717 00:37:36,440 --> 00:37:39,240 trick for even buying things second hand because the sunshine 718 00:37:39,240 --> 00:37:41,600 is really the best disinfectant. Oh, it is. 719 00:37:41,960 --> 00:37:44,720 That's how my grandmother would exactly ever in Ireland. 720 00:37:44,720 --> 00:37:47,520 She would hang everything out and get everything very, very 721 00:37:47,520 --> 00:37:50,200 white right. I think there's also this idea 722 00:37:50,200 --> 00:37:53,040 of mending clothes and taking care of clothes that we've lost. 723 00:37:53,040 --> 00:37:56,640 It's an art that I know my family did for years, just being 724 00:37:57,160 --> 00:38:01,320 in Ireland, you know, how are you taking care of your clothes? 725 00:38:01,640 --> 00:38:05,320 You talked about dry cleaning. I, I recommend washing things by 726 00:38:05,320 --> 00:38:07,160 hand. And I also don't think you need 727 00:38:07,160 --> 00:38:10,640 to wash everything that much. You know, a little bit of spray. 728 00:38:10,640 --> 00:38:13,000 There's also different like essential oils that you can 729 00:38:13,000 --> 00:38:16,560 spray on your product, but most of the product of Cleabella I 730 00:38:16,560 --> 00:38:19,960 wash in a light cycle and I hang it to dry, have a little clothes 731 00:38:20,000 --> 00:38:21,280 line up dry. Your clothes. 732 00:38:21,280 --> 00:38:23,920 So just do any of your clothes require dry cleaning? 733 00:38:24,080 --> 00:38:27,080 Do and I think the label will tell you depending on what the. 734 00:38:27,360 --> 00:38:29,680 What is that? What makes an article of 735 00:38:29,680 --> 00:38:32,160 clothing need to be dry cleaned versus like hand washed? 736 00:38:32,200 --> 00:38:37,160 A lot of times it can be depend on the the dye process too, 737 00:38:37,520 --> 00:38:40,240 because you know, when you're using natural dyes, we used to 738 00:38:40,240 --> 00:38:43,080 use a lot of indigo dyes and my daughter's name is indigo. 739 00:38:43,080 --> 00:38:46,440 And so I love the whole creation of the indigo plant turning into 740 00:38:46,440 --> 00:38:49,520 a garment. The problem is, is indigo, it 741 00:38:49,520 --> 00:38:52,000 really fades as you wash it. We were having returned. 742 00:38:52,000 --> 00:38:56,280 So there's, you know, different parts of washing and care that 743 00:38:57,120 --> 00:38:59,200 will preserve the product longer and I. 744 00:38:59,200 --> 00:39:01,640 Think wonder that with labels like do I really need to dry 745 00:39:01,640 --> 00:39:03,280 clean it do. I really need to listen. 746 00:39:03,320 --> 00:39:04,800 No, you don't. You really don't. 747 00:39:04,800 --> 00:39:07,680 But there's certain rules and production and what they're 748 00:39:07,680 --> 00:39:09,520 required. The factory really guides us 749 00:39:09,520 --> 00:39:11,400 with what that is there. I always say I'm not a 750 00:39:11,400 --> 00:39:13,560 scientist. I I don't know everything. 751 00:39:13,560 --> 00:39:17,360 I feel like I'm learning along the way, and I think that's what 752 00:39:17,360 --> 00:39:19,240 I love about being an entrepreneur. 753 00:39:19,480 --> 00:39:22,280 Yeah, I I like the idea of mending clothing as well. 754 00:39:22,280 --> 00:39:25,720 And my assistant over here knows this because I have given her 755 00:39:25,720 --> 00:39:28,600 like there's this one pair of short sports that just like keep 756 00:39:28,600 --> 00:39:31,120 ripping all the time. And I like wear them. 757 00:39:31,160 --> 00:39:33,040 I wear them almost every day to be fair. 758 00:39:33,560 --> 00:39:36,560 But like I've sent her to the tailor like multiple times to 759 00:39:36,560 --> 00:39:40,840 like repair these little, these little slits because I don't 760 00:39:40,840 --> 00:39:43,240 know, I just like I like them. Why would I buy a new Pearl just 761 00:39:43,240 --> 00:39:45,640 like? That's the best pay. $6 to have 762 00:39:45,680 --> 00:39:48,400 a little cut thrown up. I do that with all my she. 763 00:39:48,480 --> 00:39:50,320 Learned to sew myself so I can just do it. 764 00:39:50,360 --> 00:39:53,560 I mean, I might, I actually learned to sew when I was 765 00:39:53,560 --> 00:39:55,880 younger, but my kids are really good at sewing because of the 766 00:39:55,880 --> 00:39:58,680 Waldorf school. And so we have a sewing machine 767 00:39:58,680 --> 00:40:01,600 and my daughter's a lot more active than my son is. 768 00:40:01,600 --> 00:40:03,960 But it's I actually don't have the patience to sew. 769 00:40:07,720 --> 00:40:08,960 My mind's too. Busy. 770 00:40:09,600 --> 00:40:10,760 I know. I feel this. 771 00:40:10,760 --> 00:40:13,800 I feel like it's a fundamental skill that I should have in my 772 00:40:13,800 --> 00:40:15,760 back pocket. But yeah, same. 773 00:40:15,760 --> 00:40:18,320 It's like, where am I going to find the time to just pick that 774 00:40:18,320 --> 00:40:19,000 up? I know. 775 00:40:19,160 --> 00:40:20,960 It's all the things we want to do, all the things. 776 00:40:21,080 --> 00:40:24,600 But I was saying my shoes are something that I always go to 777 00:40:24,600 --> 00:40:26,560 get fixed. Everything like my boots that I 778 00:40:26,560 --> 00:40:29,240 scuff up so I can wear them forever. 779 00:40:29,240 --> 00:40:33,000 I love buying a vintage thing, restoring it and having this 780 00:40:33,000 --> 00:40:35,960 like one-of-a-kind that I'm accessorising with my Cleo Bella 781 00:40:35,960 --> 00:40:36,920 dress. I love that. 782 00:40:37,680 --> 00:40:41,720 You have mentioned prioritizing these artisan relationships over 783 00:40:41,960 --> 00:40:45,520 just, you know, forging ahead and scaling at all costs. 784 00:40:45,920 --> 00:40:49,720 How do you keep that commitment as your business has continued 785 00:40:49,720 --> 00:40:51,560 to grow? I think it's just being 786 00:40:51,560 --> 00:40:56,000 thoughtful and and spending time with them that is a reminder 787 00:40:56,000 --> 00:40:58,920 that we have to keep giving them jobs. 788 00:40:58,920 --> 00:41:01,600 So how do we do that? Whether it's bringing past 789 00:41:01,600 --> 00:41:06,520 pieces into the collection or, you know, making sure that when 790 00:41:06,640 --> 00:41:09,560 our merchandiser planner creates the line plan that we're giving 791 00:41:09,560 --> 00:41:12,120 enough work to Yonte, enough work to Harry. 792 00:41:12,440 --> 00:41:16,520 And it's hard, but I would say our we still do a lot of small 793 00:41:16,520 --> 00:41:19,800 batch production for Clio Bella, some of our dresses. 794 00:41:19,800 --> 00:41:22,840 We're only ordering 100 units and I love that and that's 795 00:41:22,840 --> 00:41:26,160 really important to me. Our printed dresses, there can 796 00:41:26,160 --> 00:41:29,120 be more volume there and we sell to a lot of specialty stores, 797 00:41:29,120 --> 00:41:33,440 but I'm not interested in building a, you know, a business 798 00:41:33,440 --> 00:41:35,840 where we're selling thousands and thousands of units and 799 00:41:35,840 --> 00:41:38,880 everyone has it. I want things to be unique and 800 00:41:38,880 --> 00:41:42,960 special and creative and for for me, I want to be inspired. 801 00:41:42,960 --> 00:41:45,520 I want our customer to be inspired when they pick up a 802 00:41:45,520 --> 00:41:47,320 garment and know the story behind it. 803 00:41:47,320 --> 00:41:49,400 So you guys? Do restocks often? 804 00:41:50,000 --> 00:41:53,160 Wait, something sells out? There are certain pieces we do. 805 00:41:53,160 --> 00:41:56,520 I mean, it's, it's a balance between what's paying the bills, 806 00:41:56,520 --> 00:41:58,800 if there's something that's really right or moving on. 807 00:41:58,800 --> 00:42:00,840 What what we'll do a lot is recolor a print. 808 00:42:01,240 --> 00:42:04,120 So we sell out of the print and the best selling top and then 809 00:42:04,400 --> 00:42:07,600 we'll bring a new recolor of the printing because everyone loves 810 00:42:07,640 --> 00:42:09,240 our prints. They're all hand drawn in our 811 00:42:09,240 --> 00:42:11,880 office and. You guys did such a cute one, 812 00:42:11,920 --> 00:42:14,560 but I was so sad I missed it. Sold out I think really quickly. 813 00:42:14,560 --> 00:42:17,600 It was a a white skirt and white top and there were like 814 00:42:17,600 --> 00:42:19,840 seashells. The tangent broiler, yeah. 815 00:42:20,000 --> 00:42:22,400 That one is so cute. That's all that fast. 816 00:42:22,400 --> 00:42:23,240 Right. All that fast. 817 00:42:23,240 --> 00:42:25,600 Yeah, yeah. I I love it when it sells out. 818 00:42:25,600 --> 00:42:27,840 I mean, it's so exciting. Yeah. 819 00:42:27,920 --> 00:42:31,040 And we know like, OK, this one's gonna, this one's gonna go fast 820 00:42:31,040 --> 00:42:32,800 going into it. Or are you oftentimes like 821 00:42:32,800 --> 00:42:35,240 surprised by which ones sell out? 822 00:42:35,240 --> 00:42:37,440 Sometimes they feel like I don't know anything anymore. 823 00:42:39,280 --> 00:42:41,360 There's a feeling. There's definitely a feeling. 824 00:42:41,360 --> 00:42:44,280 We always say it's Christmas Day when a collection is ready to be 825 00:42:44,280 --> 00:42:46,480 launched. So tomorrow I'm shooting our new 826 00:42:46,480 --> 00:42:49,880 summer collection for 2026. Oh my goodness, we're so far 827 00:42:50,160 --> 00:42:51,480 that. Is so weird because we're 828 00:42:51,480 --> 00:42:53,040 recording this in October, right? 829 00:42:53,120 --> 00:42:54,680 And this and you're already planning for summer? 830 00:42:54,680 --> 00:42:56,280 Calendar is. How do you know? 831 00:42:56,280 --> 00:42:57,960 Like what's going to be trending? 832 00:42:57,960 --> 00:43:00,480 Do you pay attention to trends? Are you just not at all? 833 00:43:00,520 --> 00:43:01,720 You're just playing on what you like I. 834 00:43:01,720 --> 00:43:05,800 Don't want to be I, I, I love seeing the runway shows. 835 00:43:05,800 --> 00:43:08,400 I'm so inspired by that. But we're really inspired by 836 00:43:08,400 --> 00:43:10,640 travel. And so whether there's a really 837 00:43:10,640 --> 00:43:15,360 unique vintage scarf that we're finding in Morocco or, you know, 838 00:43:16,560 --> 00:43:19,880 a painting that we're reinspired by and making a print on a 839 00:43:19,880 --> 00:43:23,280 dress, we're very rooted in heritage techniques and 840 00:43:23,280 --> 00:43:26,960 celebrating that. And I don't think following 841 00:43:26,960 --> 00:43:29,560 trends is, is a business that's sustainable. 842 00:43:30,400 --> 00:43:33,360 We're inspired by it, I would say, but we're not necessarily 843 00:43:33,360 --> 00:43:35,160 falling. We don't get the trend reports. 844 00:43:35,160 --> 00:43:37,440 It's a feeling. It's very heart let, it's very 845 00:43:37,440 --> 00:43:41,040 intuitive. And sometimes we get it right, 846 00:43:41,040 --> 00:43:44,120 sometimes we get it wrong. The consumer tells us what she 847 00:43:44,120 --> 00:43:47,040 likes. Our business is built on 848 00:43:47,040 --> 00:43:50,120 wholesale. We have incredible warriors and 849 00:43:50,120 --> 00:43:53,160 sales teams that are out sharing Cleo Bella's story. 850 00:43:53,160 --> 00:43:55,720 We sell to over 600 specialty stores. 851 00:43:55,760 --> 00:43:58,560 And so you really see our product in person and you see 852 00:43:58,560 --> 00:44:00,280 the quality behind it. And I think it's at an 853 00:44:00,280 --> 00:44:04,360 affordable price for the value. And we're building our ecom 854 00:44:04,360 --> 00:44:07,120 store, which is we love. We get instant feedback from our 855 00:44:07,120 --> 00:44:10,080 customer there. Our influencer partners will 856 00:44:10,080 --> 00:44:12,640 tell us what they really like. And oftentimes they're right. 857 00:44:12,680 --> 00:44:15,680 They're the best stylist. You know, I love following and 858 00:44:15,680 --> 00:44:18,720 seeing influencer stylist and how they wear a product. 859 00:44:18,720 --> 00:44:23,200 And yeah, it's kind of like, I wish we had a crystal ball. 860 00:44:23,200 --> 00:44:25,440 We say that in the office all the time. 861 00:44:25,800 --> 00:44:29,000 And there can be, you know, a conversation between our 862 00:44:29,000 --> 00:44:33,800 merchandiser planner and design and us like, you know, moving 863 00:44:33,800 --> 00:44:36,720 forward and trying new things. And then what are we know our 864 00:44:36,720 --> 00:44:40,840 customer wants and it's ease and it's a beautiful, relaxed, you 865 00:44:40,840 --> 00:44:44,240 know, maxi printed dress where she can wear barefoot or throw 866 00:44:44,240 --> 00:44:46,760 on boots. She can belt it, layer with a 867 00:44:46,760 --> 00:44:48,800 jacket and like it lives with her. 868 00:44:48,800 --> 00:44:50,520 Yeah, your stuff is very versatile. 869 00:44:50,600 --> 00:44:53,520 Think I love that about it. What legacy do you hope that 870 00:44:53,520 --> 00:44:57,480 Clia Bella will leave behind, both in fashion and for women's 871 00:44:57,480 --> 00:45:00,840 voices? One of our core pillars is 872 00:45:00,840 --> 00:45:05,320 feminine strength, and it's something that I feel like I've 873 00:45:05,320 --> 00:45:09,520 learned from my mother and my grandmother and being a business 874 00:45:09,520 --> 00:45:14,800 owner, I believe there's that you can break the norms of what 875 00:45:14,800 --> 00:45:19,840 that looks like as a female founder, and I hope we embody 876 00:45:19,840 --> 00:45:22,520 that. I hope we empower women to do 877 00:45:22,520 --> 00:45:25,800 whatever their dream is and they can show up wearing a beautiful 878 00:45:25,800 --> 00:45:28,160 dress and something that tells a story. 879 00:45:28,160 --> 00:45:33,040 I hope my daughter one day, maybe she'll take over the 880 00:45:33,040 --> 00:45:34,560 family business. No pressure. 881 00:45:35,480 --> 00:45:37,960 Does she say she wants to? It's funny, she'll come into the 882 00:45:37,960 --> 00:45:41,040 office because the kids are in the office all the time and one 883 00:45:41,040 --> 00:45:45,400 of my tech designers would call her her future boss. 884 00:45:46,800 --> 00:45:49,440 She wants to be an interior designer, but I know she'll 885 00:45:49,440 --> 00:45:54,000 definitely do something creative on her own, so I my. 886 00:45:54,000 --> 00:45:56,840 Daughter's already plotting her take over a family pure. 887 00:45:59,600 --> 00:46:03,600 Yeah, isn't that so wonderful for them to be a part of it and 888 00:46:03,600 --> 00:46:06,440 just see themselves in creating something? 889 00:46:07,360 --> 00:46:10,360 Yeah, it's super special. I I have this thing like I'm 890 00:46:10,360 --> 00:46:15,920 always kind of evaluating, am I doing a good job in, you know, 891 00:46:16,040 --> 00:46:19,920 first and foremost, like in the home as a mom and then like with 892 00:46:19,920 --> 00:46:22,480 the business and how am I balancing the two? 893 00:46:22,480 --> 00:46:25,320 And like you said, it's like balance isn't probably the right 894 00:46:25,320 --> 00:46:26,640 word. Like, it's impossible to strike 895 00:46:26,640 --> 00:46:30,000 a perfect balance over time. But yeah, how am I harmonizing 896 00:46:30,280 --> 00:46:34,880 both of those things? And I think bringing, bringing 897 00:46:34,880 --> 00:46:39,120 the kids into it as much as possible is what really helps me 898 00:46:39,120 --> 00:46:41,720 to feel like, OK, this is worthwhile. 899 00:46:42,720 --> 00:46:45,720 This is something that is like bringing value to our household 900 00:46:45,720 --> 00:46:49,560 and not, you know, taking value away from it because there is 901 00:46:49,560 --> 00:46:53,000 this excitement that I see in them when I do bring them into 902 00:46:53,000 --> 00:46:54,400 it. And when they can connect the 903 00:46:54,400 --> 00:46:58,160 dots of what I'm doing and what I'm spending time on when I'm 904 00:46:58,160 --> 00:47:01,520 away from them with, you know, using the products and sometimes 905 00:47:01,520 --> 00:47:05,120 being a part of the process of creating products and what not, 906 00:47:05,120 --> 00:47:09,240 it makes it really fun. And, and I also see reflected in 907 00:47:09,240 --> 00:47:16,280 them this desire and like can do attitude of like they, they feel 908 00:47:16,280 --> 00:47:19,000 like they can do anything and accomplish anything. 909 00:47:19,360 --> 00:47:22,840 And I don't know, maybe a part of that comes from like seeing 910 00:47:22,840 --> 00:47:27,200 their parents doing what they feel called to do in life. 911 00:47:27,200 --> 00:47:30,880 So yeah, I think that it's important to just always kind of 912 00:47:30,880 --> 00:47:33,640 evaluate that and, and be thinking about that. 913 00:47:33,640 --> 00:47:35,440 At least it's something that that I try to do. 914 00:47:35,440 --> 00:47:38,040 And it sounds like, you know you're doing that with your kids 915 00:47:38,040 --> 00:47:39,120 as well. Yeah, I am. 916 00:47:40,000 --> 00:47:41,480 I would say I'm so hard on myself. 917 00:47:41,480 --> 00:47:43,880 I'm always like, am I? Am I enough? 918 00:47:43,880 --> 00:47:46,400 You know, there's like this constant chatter that I'm 919 00:47:46,400 --> 00:47:49,360 forever working on. And a lot of it starts with a 920 00:47:49,360 --> 00:47:52,520 relationship that I have with my husband, who's also my business 921 00:47:52,520 --> 00:47:54,600 partner. And how are the kids witnessing 922 00:47:54,600 --> 00:47:57,240 the way that we're communicating with each other? 923 00:47:57,240 --> 00:47:58,880 How do we set boundaries that we come home? 924 00:47:58,880 --> 00:48:02,320 We're not talking about business, kind of include them 925 00:48:02,320 --> 00:48:05,480 in the process. And our kids have been, you 926 00:48:05,480 --> 00:48:07,760 know, on photo shoots with us for years. 927 00:48:07,760 --> 00:48:11,760 And, you know, my daughter comes in and designs collections with 928 00:48:11,760 --> 00:48:15,520 us and yeah, seeing that they can create whatever world they 929 00:48:15,520 --> 00:48:18,320 want to dream of. And isn't that part of our 930 00:48:18,320 --> 00:48:22,640 birthright right is to to, you know, kind of create the life 931 00:48:22,640 --> 00:48:26,320 that we desire to. And I feel so grateful and just 932 00:48:26,320 --> 00:48:29,160 so in awe of the life that we've built it. 933 00:48:29,160 --> 00:48:32,760 My 20 year old self wouldn't even believe that we're still 934 00:48:32,760 --> 00:48:36,400 here and making beautiful clothing, being part of a 935 00:48:36,400 --> 00:48:40,280 creative community and learning from other female entrepreneurs 936 00:48:40,280 --> 00:48:44,640 like yourself and I. I hope our children see and find 937 00:48:44,640 --> 00:48:48,040 their passion one day, whatever it looks like. 938 00:48:48,280 --> 00:48:50,040 What does a day in the life look like for you? 939 00:48:50,040 --> 00:48:54,080 Now I'm sure every day is different, but if you could, 940 00:48:54,080 --> 00:48:56,840 like you know, encapsulate it in one day. 941 00:48:57,120 --> 00:49:01,120 Oh well, I love driving the kids to school, so that's part of my 942 00:49:01,120 --> 00:49:03,160 morning routine. I do share that role with my 943 00:49:03,160 --> 00:49:05,960 husband. I work out three days a week 944 00:49:06,520 --> 00:49:09,280 before I take the kids to school, so early mornings. 945 00:49:09,360 --> 00:49:11,240 How early? 6. 946 00:49:11,240 --> 00:49:13,520 OK, very early. So what time do you wake up for 947 00:49:13,520 --> 00:49:15,880 that? Right before it. 948 00:49:16,120 --> 00:49:18,600 OK. You're running out the door. 949 00:49:19,680 --> 00:49:24,320 And then Fridays I work from home and I have my kundalini 950 00:49:24,320 --> 00:49:27,160 yoga practice with my Long Beach community and that really 951 00:49:27,160 --> 00:49:31,760 grounds me. And then I love picking up fresh 952 00:49:31,760 --> 00:49:35,200 flowers and getting making sure we have groceries for the 953 00:49:35,200 --> 00:49:37,480 weekend and doing nothing on the Friday night. 954 00:49:37,480 --> 00:49:43,080 And I love having weekends with no plans and kind of being in 955 00:49:43,080 --> 00:49:44,480 the rhythm of whatever the kids need. 956 00:49:44,480 --> 00:49:48,920 So I'm very present, but Monday through Thursday, I'm pretty on 957 00:49:48,920 --> 00:49:52,040 with the brand and I'm in meetings and we work in the 958 00:49:52,040 --> 00:49:55,520 office. Our team and it's creatively 959 00:49:55,520 --> 00:49:59,040 really collaborative and we're reporting on what's working and 960 00:49:59,040 --> 00:50:02,720 we're innovating and we're, yeah, we're all manifesting 961 00:50:02,720 --> 00:50:06,760 together. My commute to work is only 5 962 00:50:06,760 --> 00:50:09,720 minutes. My kids go to school, I get to 963 00:50:09,720 --> 00:50:11,480 drive the beach every morning to school. 964 00:50:11,480 --> 00:50:15,240 So they're really close by. And yeah, it's a juggle, but I 965 00:50:15,240 --> 00:50:20,040 do it with my husband and he's like he, we, we equally have a 966 00:50:20,040 --> 00:50:23,200 similar rhythm with helping, you know, getting, making sure the 967 00:50:23,200 --> 00:50:25,560 kids get to where they need with all their activities and then 968 00:50:25,560 --> 00:50:28,760 balancing work. How do you infuse little bits of 969 00:50:28,760 --> 00:50:34,720 Wellness into your day? Well, little even here I was 970 00:50:34,720 --> 00:50:38,040 doing my little breath work and on my car right here, I'm really 971 00:50:38,040 --> 00:50:41,720 into breathing and connecting and grounding. 972 00:50:42,560 --> 00:50:46,320 I have a little space in my office with my incense, which is 973 00:50:46,320 --> 00:50:49,600 the Bali ritual that I've learned for years where I have 974 00:50:49,600 --> 00:50:53,720 my little daily practice. Lighting a candle is a big part 975 00:50:53,720 --> 00:50:58,960 of you know, that ritual. And we're our big Irish family 976 00:50:58,960 --> 00:51:02,120 and we had we drink tea all day long and I feel like my time 977 00:51:02,120 --> 00:51:05,880 with a hot cup of tea, really it's my quiet time to ground. 978 00:51:05,880 --> 00:51:08,440 And it sounds silly, but little salt they. 979 00:51:08,960 --> 00:51:13,960 I love beverages, yes. Like I get a lot of value out of 980 00:51:14,120 --> 00:51:16,280 beverages throughout the day. Yeah, it really. 981 00:51:16,280 --> 00:51:16,880 Yeah. No. 982 00:51:16,880 --> 00:51:19,880 And it's like a little shift when I go from one marketing 983 00:51:19,880 --> 00:51:23,240 meeting where we're concepting a new photo shoot and I'll head 984 00:51:23,240 --> 00:51:25,400 into, we have a little matcha station in our office. 985 00:51:25,400 --> 00:51:29,040 I'll make my phone head into in the design meeting. 986 00:51:29,040 --> 00:51:31,080 It's like, okay, let's clean the slate. 987 00:51:31,080 --> 00:51:34,360 Let's put new energy into this so that I can be focused. 988 00:51:34,360 --> 00:51:37,240 I'm I'm, I'm known to always be late to every meetings because 989 00:51:37,240 --> 00:51:39,000 it's always like one thing to the next. 990 00:51:39,000 --> 00:51:42,720 But I but I feel like the busyness of what this business 991 00:51:42,720 --> 00:51:47,320 brings, that little reset helps be connected and present. 992 00:51:47,640 --> 00:51:50,520 What's your go to outfit when you're rushing out the door in 993 00:51:50,520 --> 00:51:52,880 the morning? A printed dress. 994 00:51:53,160 --> 00:51:56,480 Yeah, easy printed dress. They're so comfortable. 995 00:51:56,480 --> 00:51:59,480 I mean, I love wearing jeans, but I just think they're so 996 00:51:59,480 --> 00:52:01,240 constricting. I would just rather be in a 997 00:52:01,240 --> 00:52:03,640 dress all day long. Take a nap in the dress on the 998 00:52:03,640 --> 00:52:06,320 weekend, you know. They are more comfortable. 999 00:52:06,840 --> 00:52:09,360 As a kid, I refused to wear jeans because I thought they 1000 00:52:09,360 --> 00:52:11,280 were so uncomfortable and I could not understand why 1001 00:52:11,280 --> 00:52:12,840 everyone wore jeans. I'm like, what is everyone 1002 00:52:12,840 --> 00:52:14,080 doing? These aren't comfortable. 1003 00:52:14,080 --> 00:52:15,680 Yeah. And now I mean, I wear them. 1004 00:52:15,800 --> 00:52:20,040 I wear but yes like dresses are the most comfortable option. 1005 00:52:20,320 --> 00:52:24,040 So I have this scar on my head. When I was I think 2 years old, 1006 00:52:24,040 --> 00:52:25,760 my mom said I was in my party dress. 1007 00:52:25,760 --> 00:52:27,320 I always love to be in my party dress. 1008 00:52:27,320 --> 00:52:29,680 My grandma would go down to Mexico and get these tulle 1009 00:52:29,680 --> 00:52:31,880 quinceanera dresses they had in every color. 1010 00:52:32,280 --> 00:52:34,640 And she wanted to Take Me Out of my party dress, put me in my 1011 00:52:34,640 --> 00:52:36,800 pajamas to drive me home from my cousin's. 1012 00:52:36,800 --> 00:52:39,120 But I did not want to get out of my party dress. 1013 00:52:39,360 --> 00:52:42,760 And I ran and I split my head in the corner of a wall. 1014 00:52:43,160 --> 00:52:46,000 And it's always my little connection back to my love. 1015 00:52:46,080 --> 00:52:48,760 I love getting dressed up. I was like, this is a little. 1016 00:52:49,040 --> 00:52:51,520 Girl, I love that you see it that way. 1017 00:52:51,520 --> 00:52:54,600 That's really sweet. What is your favorite material 1018 00:52:54,640 --> 00:52:55,840 to wear? Cotton. 1019 00:52:55,840 --> 00:52:58,040 Linen, linen, linen, yeah. I love linen. 1020 00:52:58,040 --> 00:52:59,000 Do you have linen sheets at home? 1021 00:52:59,520 --> 00:53:03,080 No, I don't. I actually, I have cotton 1022 00:53:03,080 --> 00:53:05,000 sheets, color branch. I love cotton. 1023 00:53:05,120 --> 00:53:08,200 Yeah, I love to sleep in cotton, but I have a linen outer linen. 1024 00:53:08,640 --> 00:53:13,040 Does that mean my like your your, my duvet is linen. 1025 00:53:13,040 --> 00:53:17,920 And my my best friend who just dazed with amazes her company. 1026 00:53:17,920 --> 00:53:21,280 She's a linen company and she makes the best bedding. 1027 00:53:21,280 --> 00:53:24,240 And so I always have her bedding on the outside of her bed. 1028 00:53:24,520 --> 00:53:26,640 Yeah. What is the most overrated 1029 00:53:26,640 --> 00:53:28,560 fashion trend right now in your opinion? 1030 00:53:29,600 --> 00:53:33,440 I feel like always new, new, new, just chasing the trend of 1031 00:53:33,440 --> 00:53:40,880 new, you know, yeah, I, I, I still, I look at the 90s trend 1032 00:53:40,880 --> 00:53:43,160 and I think I lived it. So I don't know if I can 1033 00:53:43,160 --> 00:53:45,800 completely go back to it. I appreciate it. 1034 00:53:45,800 --> 00:53:47,320 A lot of the young kids are doing it. 1035 00:53:48,240 --> 00:53:51,440 But yeah, I think, I think trends come and go. 1036 00:53:51,440 --> 00:53:54,000 I think it's just a feeling. And I and I love working with 1037 00:53:54,000 --> 00:53:57,280 your body and what fits you best and what complements you. 1038 00:53:57,360 --> 00:54:01,560 And it's a feeling. I say I say try not to follow 1039 00:54:01,560 --> 00:54:05,360 trends. What is 1 conscious shopping 1040 00:54:05,360 --> 00:54:08,080 habit that you wish that everyone would implement this 1041 00:54:08,080 --> 00:54:12,280 week? Buy less, be really thoughtful. 1042 00:54:12,280 --> 00:54:16,760 Look at the labels. Those are two, yeah. 1043 00:54:16,920 --> 00:54:19,960 More if you want. Yeah, less is more. 1044 00:54:19,960 --> 00:54:22,080 Look at the labels, see the story. 1045 00:54:22,080 --> 00:54:25,840 Get connected to the brand that you're that you're purchasing. 1046 00:54:26,520 --> 00:54:32,520 Shop small, yeah, but just consume less and enjoy your 1047 00:54:32,760 --> 00:54:35,240 community or your people, your family. 1048 00:54:35,240 --> 00:54:37,160 Great memories. So good. 1049 00:54:37,160 --> 00:54:39,320 And your brand is so easy to do that with. 1050 00:54:39,320 --> 00:54:42,240 So I'm so grateful that you were able to come out today. 1051 00:54:42,680 --> 00:54:46,320 And I love your brand, as I keep saying, but your stuff is just 1052 00:54:46,320 --> 00:54:49,680 so ultra flattering. And it is the first place that I 1053 00:54:49,680 --> 00:54:52,200 go to when I have a vacation or an event coming up. 1054 00:54:52,560 --> 00:54:54,920 And I always get so many compliments when I wear your 1055 00:54:54,920 --> 00:54:56,640 stuff. So thank you for what you're 1056 00:54:56,640 --> 00:54:58,280 doing. Thank you, Bethany. 1057 00:54:58,520 --> 00:55:00,680 For being here, where can people find you and where can people 1058 00:55:00,680 --> 00:55:04,040 find Cleo Bella? Cleobella.com and my Instagram. 1059 00:55:04,040 --> 00:55:05,800 Angie OB. Awesome. 1060 00:55:06,280 --> 00:55:06,960 Thanks, Angela.