1
00:00:01,720 --> 00:00:04,760
Welcome to Grounded Wellness, 
your go to podcast for 

2
00:00:04,760 --> 00:00:07,880
simplified and trusted 
information on how to live a 

3
00:00:07,880 --> 00:00:10,160
more non-toxic and holistic 
life. 

4
00:00:10,160 --> 00:00:13,000
We're your hosts. 
I'm Bethany McDaniel, founder of

5
00:00:13,000 --> 00:00:16,440
primarily pure, biohacking 
enthusiast and mom of three. 

6
00:00:16,640 --> 00:00:19,760
And I'm Courtney O'Connor, 
holistic esthetician with over 

7
00:00:19,760 --> 00:00:23,480
15 years experience in the 
healing power of touch and 

8
00:00:23,480 --> 00:00:26,720
holistic skin care rituals. 
If you've ever felt curious 

9
00:00:26,720 --> 00:00:29,880
about where your clothes come 
from and why it matters, this 

10
00:00:30,040 --> 00:00:32,759
episode is for you. 
While most of us have heard of 

11
00:00:32,759 --> 00:00:35,840
fast fashion, it's something 
that feels easy to brush off. 

12
00:00:35,920 --> 00:00:39,840
We've all been guilty of caving 
to the latest trends and styles 

13
00:00:39,840 --> 00:00:43,240
at a suspiciously low price 
point, and today we're going to 

14
00:00:43,240 --> 00:00:46,880
discuss the opportunity to 
impact ourselves, others, and 

15
00:00:46,880 --> 00:00:49,000
the planet through regenerative 
clothing. 

16
00:00:49,280 --> 00:00:53,040
Our guest today, Otis and 
Christy Dawn Buschaus are the 

17
00:00:53,040 --> 00:00:56,600
husband and wife Co founders of 
the farm to closet brand Christy

18
00:00:56,600 --> 00:00:58,800
Dawn. 
We discussed their journey of 

19
00:00:58,800 --> 00:01:02,200
creating a regenerative clothing
line, the impacts of fast 

20
00:01:02,200 --> 00:01:05,920
fashion, and why relationships 
are key to a life well lived. 

21
00:01:06,080 --> 00:01:15,080
Let's dig in. 
Christy and Otis, thank you so 

22
00:01:15,080 --> 00:01:17,760
much for making the trek out to 
the farm. 

23
00:01:18,200 --> 00:01:21,720
Let's dive right in. 
Tell us the Christy Don story. 

24
00:01:21,720 --> 00:01:24,080
How did you guys create this 
amazing brand? 

25
00:01:26,920 --> 00:01:30,840
Yeah, so Christy Don started as 
a hobby. 

26
00:01:32,200 --> 00:01:35,520
I moved to LA when I was 18, 
started modeling. 

27
00:01:35,960 --> 00:01:41,320
And I used to thrift and vintage
shop a lot. 

28
00:01:41,320 --> 00:01:45,200
And I would buy these thrifted 
dresses and I would take them to

29
00:01:45,200 --> 00:01:49,960
my tailor and I would basically 
like redesign these dresses that

30
00:01:49,960 --> 00:01:52,840
I would find at thrift stores. 
And I would go to set and I 

31
00:01:52,840 --> 00:01:55,960
would get compliments on these 
dresses that I would kind of 

32
00:01:55,960 --> 00:02:00,400
recreate with my tailor in Santa
Monica. 

33
00:02:00,720 --> 00:02:03,400
And this all stemmed from 
growing up in a really small 

34
00:02:03,400 --> 00:02:05,160
town. 
And my mom and I, we would go 

35
00:02:05,160 --> 00:02:07,760
thrifting because it was the 
only place to go shopping. 

36
00:02:09,199 --> 00:02:12,400
And my mom loved to sew. 
And so she would take these 

37
00:02:12,560 --> 00:02:16,440
dresses or blouses or jeans, 
whatever it was that we could 

38
00:02:16,440 --> 00:02:19,520
find. 
And she would fit them on my 

39
00:02:19,520 --> 00:02:21,200
body. 
And sometimes we would change 

40
00:02:21,200 --> 00:02:24,040
the shape of the sleeve or add 
some buttons. 

41
00:02:24,480 --> 00:02:30,400
And so my love for creating 
intricate, unique pieces stemmed

42
00:02:30,400 --> 00:02:31,880
from my childhood with my 
mother. 

43
00:02:33,480 --> 00:02:39,760
So Christy Don started with me 
basically saying I I want to 

44
00:02:40,600 --> 00:02:43,400
start a dress company, but I 
really just wanted to make 

45
00:02:43,400 --> 00:02:49,120
dresses for myself to wear. 
And at the time, Otis had a hat 

46
00:02:49,120 --> 00:02:52,000
company. 
And I came home from a photo 

47
00:02:52,000 --> 00:02:55,400
shoot, and I was telling him 
about this grand idea of 

48
00:02:55,400 --> 00:02:59,160
starting a dress company without
having any idea of how to do it.

49
00:02:59,640 --> 00:03:02,280
And Otis turned around in his 
little swivel chair at the 

50
00:03:02,280 --> 00:03:04,240
office and was like, I'll help 
you do it. 

51
00:03:04,520 --> 00:03:05,400
Let's do it. 
Wow. 

52
00:03:05,840 --> 00:03:09,480
And then three months later, we 
launched Christy Don. 

53
00:03:09,520 --> 00:03:11,640
Three months. 
That's so quick. 

54
00:03:11,640 --> 00:03:13,800
Otis is amazing. 
Once you give him something, 

55
00:03:13,800 --> 00:03:17,560
he's like the fire in this 
business, like you give him the 

56
00:03:17,600 --> 00:03:21,880
idea and it will happen, like 
he's the driver of the idea. 

57
00:03:21,880 --> 00:03:24,480
Yeah, and you would probably 
been seeing her do this and 

58
00:03:24,520 --> 00:03:26,960
seeing how much she loved it. 
So did it just click with you 

59
00:03:26,960 --> 00:03:29,520
instantly when she came to you 
with that idea? 

60
00:03:30,080 --> 00:03:33,600
Yeah, I mean, I, I had a hat 
company before, a Russian winter

61
00:03:33,600 --> 00:03:36,800
hat company in sunny Southern 
California that I hated. 

62
00:03:38,600 --> 00:03:40,600
I don't want to go down that. 
I don't want to go down that 

63
00:03:40,600 --> 00:03:43,760
road for too long. 
But let's just say I I'd cut my 

64
00:03:43,760 --> 00:03:45,480
teeth. 
I'd learned about what doesn't 

65
00:03:45,480 --> 00:03:47,880
work, and what doesn't work is 
not believing in something. 

66
00:03:48,240 --> 00:03:50,080
But especially as an 
entrepreneur, you know this you.

67
00:03:50,080 --> 00:03:51,360
Didn't believe in the Russian 
hats. 

68
00:03:51,360 --> 00:03:53,480
We weren't passionate. 
About them? 

69
00:03:53,600 --> 00:03:54,960
Hard to get too passionate about
them. 

70
00:03:54,960 --> 00:03:59,080
Huge. 
Furry synthetic fur like bright,

71
00:03:59,240 --> 00:04:01,840
bold. 
Who was the target customer for 

72
00:04:01,840 --> 00:04:02,920
these? 
NFL fans. 

73
00:04:02,920 --> 00:04:04,960
So we put we put it on my hat. 
That goes on my hats. 

74
00:04:04,960 --> 00:04:08,120
It's a longer story. 
Genius idea like it's a smart. 

75
00:04:08,160 --> 00:04:10,480
Idea It's a longer story that we
don't need to get into, but 

76
00:04:10,480 --> 00:04:14,760
let's just say that I cut my 
teeth on whatnot do and and and 

77
00:04:14,760 --> 00:04:19,000
that's so valuable, right? 
Like, you know, at least one 

78
00:04:19,000 --> 00:04:22,320
step not to take and and that 
step was really around like 

79
00:04:22,320 --> 00:04:24,840
believing in what you're doing. 
So like I would never wear a 

80
00:04:24,840 --> 00:04:26,560
Russian winter hat in Southern 
California. 

81
00:04:26,560 --> 00:04:29,120
So it's really hard to have a 
company selling these things. 

82
00:04:29,120 --> 00:04:31,800
Now granted, if I was in Green 
Bay, maybe I'd be wearing those,

83
00:04:31,800 --> 00:04:34,080
but I wasn't wanting to wear 
them, so it was really hard to 

84
00:04:34,080 --> 00:04:36,440
do it. 
So funny because my husband also

85
00:04:36,440 --> 00:04:40,320
had a hat company, but it was 
totally sounds similar to what 

86
00:04:40,320 --> 00:04:43,160
you were describing, like an 
opportunity based, not passion 

87
00:04:43,160 --> 00:04:45,040
based. 
And he had a friend that was 

88
00:04:45,040 --> 00:04:46,640
doing these and selling them on 
Amazon. 

89
00:04:46,640 --> 00:04:50,600
They kind of went in together 
and it didn't flop per SE, but 

90
00:04:50,800 --> 00:04:53,400
he just completely lost interest
in it and it kind of fizzled 

91
00:04:53,400 --> 00:04:55,680
after a while because there was 
no passion. 

92
00:04:55,760 --> 00:04:57,680
Yeah, exactly. 
And as, you know, like you start

93
00:04:57,680 --> 00:04:59,720
a business and you're going to 
hit a lot of dead ends. 

94
00:05:00,360 --> 00:05:02,720
Like there's going to be times 
you're like, this doesn't work. 

95
00:05:02,720 --> 00:05:05,440
And if it doesn't work and you 
don't believe in it, it's really

96
00:05:05,440 --> 00:05:08,640
hard to keep going. 
But I saw the way that people 

97
00:05:08,640 --> 00:05:11,080
stopped her on the street and 
asked her what she was wearing. 

98
00:05:11,080 --> 00:05:14,680
And so I knew that she had this 
gift for designing really 

99
00:05:14,680 --> 00:05:16,800
beautiful things. 
So you have Christy wants to 

100
00:05:16,800 --> 00:05:20,120
make beautiful dresses, and I'm 
flat broke. 

101
00:05:20,320 --> 00:05:22,400
I just want to make rent. 
That's where we're at. 

102
00:05:22,640 --> 00:05:26,960
And I want to real quick for 
anyone who is unfamiliar with 

103
00:05:26,960 --> 00:05:31,680
you guys and unfamiliar with 
your story, Otis one survivor in

104
00:05:31,680 --> 00:05:34,840
in what year was that? 
2006. 

105
00:05:34,840 --> 00:05:37,360
OK. 
So you would had quite a few 

106
00:05:37,760 --> 00:05:40,800
very like different unique types
of life experiences at this 

107
00:05:40,800 --> 00:05:42,440
point. 
That's right, That's right. 

108
00:05:42,640 --> 00:05:44,920
Yeah. 
So 2006 I won $1,000,000. 

109
00:05:45,240 --> 00:05:47,760
I start my hat company right 
around the same time I. 

110
00:05:47,760 --> 00:05:51,160
With them, with your winnings. 
With my winnings, I lose all of 

111
00:05:51,160 --> 00:05:53,520
that money, or I don't even want
to say lose. 

112
00:05:53,520 --> 00:05:56,320
I spend all of that money on 
this really interesting 

113
00:05:56,320 --> 00:05:59,240
alternative education called 
life and. 

114
00:06:00,120 --> 00:06:06,240
She the best education there is.
And, and just just as as this is

115
00:06:06,240 --> 00:06:08,640
happening, someone comes to me, 
he's like, we want to buy your 

116
00:06:08,640 --> 00:06:11,760
hat company for the price of 
your inventory. 

117
00:06:11,760 --> 00:06:13,800
And I was like, great, Get Me 
Out of this thing. 

118
00:06:13,800 --> 00:06:18,000
Let's let's start fresh. 
So we start this and she wants 

119
00:06:18,000 --> 00:06:19,680
to make beautiful dresses. 
I want to make rent. 

120
00:06:19,680 --> 00:06:21,640
Like, let's get that. 
That's the important part. 

121
00:06:22,160 --> 00:06:27,000
We're we're not trying to make a
difference at the global level, 

122
00:06:27,080 --> 00:06:29,800
even the local level. 
She just wants to make beautiful

123
00:06:29,800 --> 00:06:33,440
dresses. 
I want to make rent and we don't

124
00:06:33,440 --> 00:06:35,480
have much money. 
I don't have any money. 

125
00:06:35,480 --> 00:06:38,720
She's got $20,000 squirreled 
away from her modeling career. 

126
00:06:38,880 --> 00:06:41,320
So that's our budget. 
Like to start this thing, we 

127
00:06:41,320 --> 00:06:45,640
have $20,000, which as I'm sure 
you know is not that much to 

128
00:06:45,640 --> 00:06:48,160
start a company. 
And so we don't have enough 

129
00:06:48,160 --> 00:06:52,120
capital to go to a fabric 
supplier and say like, hey, we 

130
00:06:52,120 --> 00:06:53,280
want to buy some fabric from 
you. 

131
00:06:53,280 --> 00:06:55,120
Because they're going to say our
minimum is 1000 yards. 

132
00:06:55,120 --> 00:07:00,320
And it's even if it was $2.00 a 
yard, there's, there's $2000 and

133
00:07:00,960 --> 00:07:03,520
that's 10% of our budget. 
We don't want to do that, right.

134
00:07:03,520 --> 00:07:06,040
We don't have the, we don't have
the customer base yet to support

135
00:07:06,040 --> 00:07:08,640
that. 
So our best choice financially 

136
00:07:08,840 --> 00:07:11,040
was to use something called 
deadstock fabric, which is the 

137
00:07:11,040 --> 00:07:14,080
excess fabric from other, other 
clothing companies. 

138
00:07:15,000 --> 00:07:17,880
And the reason that there's so 
much excess fabric is that it 

139
00:07:17,880 --> 00:07:21,800
costs a whole lot for a clothing
company to carry raw goods than 

140
00:07:21,800 --> 00:07:24,360
it does to miss opportunities on
the back end of the sales. 

141
00:07:24,680 --> 00:07:27,160
Does that make sense? 
So there's a lot, there's a lot 

142
00:07:27,160 --> 00:07:30,160
hanging around. 
And so Christy and I decided, 

143
00:07:30,160 --> 00:07:32,680
hey, this is a great way to 
start a company using dead stock

144
00:07:32,680 --> 00:07:34,720
fabric. 
And it, like I'm saying, it was 

145
00:07:34,720 --> 00:07:36,240
not because it was better for 
the earth. 

146
00:07:36,280 --> 00:07:38,560
Let's just say that it was like 
it was, it was what we could 

147
00:07:38,560 --> 00:07:39,320
afford. 
It was super. 

148
00:07:39,320 --> 00:07:43,840
Importable and it also really 
hit my creative outlet like I 

149
00:07:43,840 --> 00:07:47,560
could make 5 of this dress and 
then it's done like how cool is 

150
00:07:47,560 --> 00:07:51,360
that or depending on you know we
made 20 of something because 

151
00:07:51,360 --> 00:07:56,760
we've found 50 yards so it was 
really fun creatively because I 

152
00:07:56,760 --> 00:07:59,840
could just kind of make whatever
I saw and found it was very 

153
00:07:59,840 --> 00:08:03,040
spontaneous and. 
And the assignment for Christy 

154
00:08:03,040 --> 00:08:06,080
was like, make what you want to 
what you'd like to wear, right? 

155
00:08:06,560 --> 00:08:10,160
And so she's already got this 
like thrifting kind of mindset 

156
00:08:10,160 --> 00:08:13,680
of like little gems. 
So dead stock's the perfect 

157
00:08:13,680 --> 00:08:15,920
solution, right? 
So we get to this place called 

158
00:08:15,920 --> 00:08:17,440
Rag Finders. 
It's on San Pedro. 

159
00:08:17,440 --> 00:08:20,320
It's four stories tall. 
It's like half of a city block. 

160
00:08:20,840 --> 00:08:24,080
And it's pallet after pallet 
after pallet of fabric, all 

161
00:08:24,080 --> 00:08:26,720
different prints, all different 
weeds, knits, you know, 

162
00:08:26,720 --> 00:08:29,720
polyester, cottons, linens. 
Super overwhelming. 

163
00:08:29,800 --> 00:08:31,280
Yeah, I was going to say it was 
an overwhelming. 

164
00:08:31,280 --> 00:08:32,960
It's a headache. 
It's a headache. 

165
00:08:32,960 --> 00:08:35,200
Yeah, it was both. 
It was overwhelming and. 

166
00:08:35,200 --> 00:08:36,799
It was a headache for me. 
I was overwhelmed. 

167
00:08:36,840 --> 00:08:39,360
We don't know anything about the
fashion industry when we 

168
00:08:39,360 --> 00:08:40,760
started. 
We're like, let's just for me, 

169
00:08:40,760 --> 00:08:42,159
I'm like, I just want to make 
beautiful stuff. 

170
00:08:42,520 --> 00:08:44,240
Yeah, this work. 
What is this fabric? 

171
00:08:44,240 --> 00:08:47,080
I have no idea. 
And were you paying attention to

172
00:08:47,080 --> 00:08:49,600
like natural versus synthetic 
fibers at the time? 

173
00:08:49,720 --> 00:08:52,200
Not necessarily. 
We were in the sense that we 

174
00:08:52,200 --> 00:08:55,120
were, we were definitely not 
into polyesters. 

175
00:08:55,360 --> 00:08:57,200
Like that was the limit. 
The limit was like no 

176
00:08:57,200 --> 00:09:00,040
polyesters, no synthetics. 
But not to the point we are now.

177
00:09:00,440 --> 00:09:02,320
Obviously nowhere near where we 
are now. 

178
00:09:02,600 --> 00:09:06,880
I think we were like, all right,
rayons work and just, you know. 

179
00:09:06,880 --> 00:09:09,240
The drape of a rayon was very 
nice, easy. 

180
00:09:09,240 --> 00:09:11,960
It worked for so many different 
silhouettes and body types like 

181
00:09:11,960 --> 00:09:14,080
we would definitely. 
Is that a blend of natural and 

182
00:09:14,080 --> 00:09:14,800
synthetic? 
No. 

183
00:09:14,880 --> 00:09:18,320
So what rayon is, it comes from 
eucalyptus trees and then it's 

184
00:09:18,320 --> 00:09:20,600
in this closed loop system is 
how they process it. 

185
00:09:20,600 --> 00:09:24,400
So it calling it a natural fiber
is a bit of a stretch, but it's 

186
00:09:24,400 --> 00:09:27,360
not a synthetic fiber either. 
What does closed loop system? 

187
00:09:27,360 --> 00:09:30,520
Mean it means that the the 
chemicals used to process OK 

188
00:09:30,520 --> 00:09:34,200
that fiber are in a closed loop.
So they're not getting like 

189
00:09:34,200 --> 00:09:37,960
spilled out into the into the 
environment, right? 

190
00:09:38,080 --> 00:09:40,960
You're you're keeping them. 
So then is the is the problem 

191
00:09:40,960 --> 00:09:43,560
the chemicals that they use? 
If it comes from a eucalyptus 

192
00:09:43,560 --> 00:09:47,200
tree, that sounds really nice. 
Well, yeah, I think that, you 

193
00:09:47,200 --> 00:09:49,080
know, once it's like anything, 
right? 

194
00:09:49,080 --> 00:09:52,160
It's like so much of of like 
plant based foods are so highly 

195
00:09:52,160 --> 00:09:54,480
processed, they become not great
for the body. 

196
00:09:54,480 --> 00:09:57,480
I think anytime you heavily 
process anything. 

197
00:09:57,560 --> 00:09:59,520
OK. 
So heavily processed eucalyptus 

198
00:09:59,520 --> 00:10:01,240
trees there. 
You go think about it like. 

199
00:10:01,280 --> 00:10:05,520
Those rayon. 
So, yeah, so we started there. 

200
00:10:05,560 --> 00:10:07,800
We started with these dead stock
fabrics. 

201
00:10:07,800 --> 00:10:10,960
But but being in that space and 
seeing all these fabrics sitting

202
00:10:10,960 --> 00:10:13,480
there, it begged the question, 
where did all this come from? 

203
00:10:13,840 --> 00:10:17,400
You know, and I think that was. 
Overwhelming in that. 

204
00:10:17,560 --> 00:10:19,560
Sense it was overwhelming, but 
it also was like, where did it 

205
00:10:19,560 --> 00:10:22,560
come from and why is it here? 
Why are, why is there so much 

206
00:10:22,560 --> 00:10:25,400
fabric sitting here that's been 
sitting here for 30 years? 

207
00:10:25,560 --> 00:10:28,440
And and so just with a little 
bit of digging, we quickly 

208
00:10:28,440 --> 00:10:30,920
discovered that fashion is the 
second largest polluter on the 

209
00:10:30,920 --> 00:10:33,840
planet as an industry, right? 
Behind oil and gas, right? 

210
00:10:33,920 --> 00:10:35,160
That's right. 
That's right. 

211
00:10:35,560 --> 00:10:39,680
And and so like any good half 
ass marketer, when Christy 

212
00:10:39,680 --> 00:10:42,400
released these beautifully 
designed dresses that were five 

213
00:10:42,400 --> 00:10:46,080
of a kind, we also told the 
story of deadstock, which is 

214
00:10:46,080 --> 00:10:48,800
we're not contributing to 
fashion's footprint. 

215
00:10:48,800 --> 00:10:51,360
We're using the excess of these 
other brands. 

216
00:10:52,200 --> 00:10:57,800
This is sustainable and I don't 
know if by definition it would 

217
00:10:57,800 --> 00:11:00,080
have qualified as sustainable, 
but that was that's how we 

218
00:11:00,080 --> 00:11:04,480
posited it to our community. 
And when we released the the 

219
00:11:04,600 --> 00:11:07,760
initial set of dresses on 
December 27th, which by the way,

220
00:11:08,120 --> 00:11:10,160
if you're going to start a 
company, it's the worst time, 

221
00:11:10,160 --> 00:11:13,120
not the greatest time to do it. 
You'd want to use it before 

222
00:11:13,120 --> 00:11:14,800
Christmas, but we didn't know 
much you. 

223
00:11:15,120 --> 00:11:17,960
Guys, we didn't know much. 
It wasn't that we didn't know, 

224
00:11:17,960 --> 00:11:19,440
it was just things take long, 
right? 

225
00:11:19,480 --> 00:11:21,920
Particularly. 
Planned for it to be sooner, 

226
00:11:22,880 --> 00:11:25,280
Yes, exactly. 
So we release it and and the 

227
00:11:25,280 --> 00:11:27,600
response is incredible. 
People really love her designs. 

228
00:11:27,600 --> 00:11:30,000
They love her dresses, but they 
also really are responding to 

229
00:11:30,000 --> 00:11:34,840
the story of deadstock. 
They're responding to the the 

230
00:11:34,840 --> 00:11:37,840
calling of like, hey, this is 
this is better for the earth. 

231
00:11:38,520 --> 00:11:41,200
And I think I can't speak for 
Christy, but Christy can speak 

232
00:11:41,200 --> 00:11:45,600
for her and she's right here. 
But for me, it it was the first 

233
00:11:45,600 --> 00:11:48,280
time in my adult life where I 
had done something that I 

234
00:11:48,280 --> 00:11:53,040
benefited from, that I also felt
good about the the the impact 

235
00:11:53,040 --> 00:11:56,040
that it was having outside of my
own personal circle. 

236
00:11:56,880 --> 00:12:00,320
Yeah. 
And it really invited us to keep

237
00:12:00,520 --> 00:12:03,440
on the strength, you know, of 
like, whoa, what does this mean?

238
00:12:04,200 --> 00:12:06,280
Yeah. 
And it also just like, started 

239
00:12:06,280 --> 00:12:09,680
our exploration around the 
fashion industry, right? 

240
00:12:09,720 --> 00:12:12,320
Like we entered into that four 
story building a fabric and 

241
00:12:12,320 --> 00:12:14,040
you're like, whoa, what is this 
all about? 

242
00:12:14,080 --> 00:12:17,160
And then, you know, later we 
start making the clothing and 

243
00:12:17,160 --> 00:12:19,400
we're like, can we meet the 
sewers? 

244
00:12:19,840 --> 00:12:22,840
And the woman we're working at 
the time is like, oh, no, no, 

245
00:12:22,840 --> 00:12:24,880
no, you don't want to go there. 
And we're like, what? 

246
00:12:25,080 --> 00:12:27,520
Yeah, we want to meet the people
that are making the clothes. 

247
00:12:28,040 --> 00:12:30,560
And she's like, no, you can't go
there. 

248
00:12:30,920 --> 00:12:33,840
And then then that was another 
question for us, like, well, why

249
00:12:33,840 --> 00:12:37,040
can't we go there? 
And, you know, then we started 

250
00:12:37,040 --> 00:12:40,320
noticing that the all of the 
sizes were different within an 

251
00:12:40,320 --> 00:12:42,360
inch or half an inch. 
And I was like, wait a second, 

252
00:12:42,440 --> 00:12:45,840
This seems so strange. 
So then you know, it just 

253
00:12:45,840 --> 00:12:49,080
started we. 
Started a lot of in your mind, 

254
00:12:49,080 --> 00:12:52,440
yeah, yeah. 
And and now you guys are going 

255
00:12:52,440 --> 00:12:55,360
beyond sustainability and you 
have regenerative clothing, 

256
00:12:55,360 --> 00:12:57,200
which we'll get into in a little
bit. 

257
00:12:57,200 --> 00:12:59,920
Can you just quickly touch 
though on the difference between

258
00:12:59,920 --> 00:13:02,160
sustainable and regenerative? 
Yeah. 

259
00:13:03,160 --> 00:13:04,440
Absolutely. 
Do you want to do this city? 

260
00:13:04,920 --> 00:13:07,040
I'll. 
Try my best to explain it. 

261
00:13:07,040 --> 00:13:11,680
So I like to look at sustainable
as a flat line. 

262
00:13:12,000 --> 00:13:16,040
So if you look around, it's like
we want to sustain something. 

263
00:13:16,040 --> 00:13:18,440
It's you're not doing anything 
better for it. 

264
00:13:18,440 --> 00:13:21,720
You're not hurting, but it's, 
you're just sustaining a flat 

265
00:13:21,720 --> 00:13:24,760
line. 
And when you think about 

266
00:13:24,760 --> 00:13:26,640
regenerative, regenerative is 
healing. 

267
00:13:26,640 --> 00:13:31,080
So whatever you're doing, you're
healing the, the soil, the 

268
00:13:31,080 --> 00:13:34,200
biodiversity, the people, the 
customer, yourself. 

269
00:13:34,240 --> 00:13:38,280
Yeah. 
We talked about that too with 

270
00:13:38,800 --> 00:13:41,040
with regenerative livestock 
farming, like the farm we're on 

271
00:13:41,040 --> 00:13:45,320
right now, like sustainability 
is treading water, but 

272
00:13:45,640 --> 00:13:48,800
unfortunately it's sustaining a 
broken system. 

273
00:13:49,040 --> 00:13:52,160
Whereas like you said, 
regeneratives actually improving

274
00:13:52,760 --> 00:13:56,040
the soil and then in turn what's
being grown on the soil that 

275
00:13:56,880 --> 00:13:59,720
person people utilizing those 
products. 

276
00:14:00,240 --> 00:14:01,800
Yeah, exactly. 
I think for. 

277
00:14:01,800 --> 00:14:05,960
Us, you know, we have two small 
kids and we were looking around 

278
00:14:05,960 --> 00:14:10,680
and we're just like, what are we
doing to actually improve this 

279
00:14:10,720 --> 00:14:13,360
place for our children and for 
their children? 

280
00:14:13,360 --> 00:14:18,280
And you know, we had to ask 
ourselves that question like do 

281
00:14:18,280 --> 00:14:22,640
we want to sustain mass 
extinctions and wildfires and 

282
00:14:22,640 --> 00:14:27,240
flooding and so much more? 
Or what can like what can we 

283
00:14:27,240 --> 00:14:32,800
actually do in this industry a 
fashion to actually heal and 

284
00:14:33,800 --> 00:14:36,680
brings us to our regenerative 
clothing so. 

285
00:14:36,680 --> 00:14:40,160
Before we fully dive into 
regenerative clothing, I want to

286
00:14:40,160 --> 00:14:43,200
talk about the fashion industry 
as a whole. 

287
00:14:43,200 --> 00:14:49,920
I have a pretty crazy stat here 
that an entire garbage truck of 

288
00:14:49,920 --> 00:14:53,360
clothes is being burned or sent 
to a landfill every second, and 

289
00:14:53,920 --> 00:14:57,360
we waste enough clothing to fill
1 1/2 Empire State buildings 

290
00:14:57,520 --> 00:15:02,920
every day, so obviously we're 
doing something very wrong in 

291
00:15:02,920 --> 00:15:05,040
how we produce and consume 
clothing. 

292
00:15:05,440 --> 00:15:08,960
For anyone unfamiliar with the 
concept of fast fashion, can you

293
00:15:08,960 --> 00:15:14,280
guys explain how fast fashion 
came to be and just how it how 

294
00:15:14,280 --> 00:15:18,480
it developed? 
Yeah, I mean, I, I, I'm no 

295
00:15:18,480 --> 00:15:23,720
historian, but basically Titans 
of industry figured out that 

296
00:15:23,720 --> 00:15:27,240
like, all right, we have this 
global commodity called cotton 

297
00:15:27,400 --> 00:15:34,040
and in in many, for many fashion
brands, the markups are quite 

298
00:15:34,040 --> 00:15:37,440
impressive, right. 
To start a fashion company is 

299
00:15:37,440 --> 00:15:39,240
actually very risky. 
There's there's so many 

300
00:15:39,240 --> 00:15:40,760
failures. 
But once you get to a certain 

301
00:15:41,000 --> 00:15:45,000
point, especially if you're an 
extracted brand, the margins 

302
00:15:45,000 --> 00:15:48,160
become great. 
So the Titans of industry were 

303
00:15:48,160 --> 00:15:49,880
like, hey, this is great, here's
what we can do. 

304
00:15:50,160 --> 00:15:54,000
We can get people to buy things 
that they don't need because 

305
00:15:54,000 --> 00:15:56,120
there's this glut of cotton on 
the market. 

306
00:15:56,440 --> 00:16:00,240
And so rather than having people
wear the same shirt, you know, 

307
00:16:00,600 --> 00:16:04,120
for five years, what if or the 
same dress for five years, what 

308
00:16:04,120 --> 00:16:07,600
happens if we can just convince 
them that they need to buy a new

309
00:16:07,600 --> 00:16:10,680
dress every week or, and can't 
wear the same things over and 

310
00:16:10,680 --> 00:16:12,800
over again. 
And it's all rooted in the 

311
00:16:12,800 --> 00:16:16,400
extraction and the exploitation 
of humans and planet to create 

312
00:16:16,400 --> 00:16:19,280
really low cost garments that 
are sewn really quickly by 

313
00:16:19,280 --> 00:16:21,400
people who are usually making 
slave wages. 

314
00:16:22,080 --> 00:16:26,120
And, and typically in these on 
these garments, you have a 

315
00:16:26,120 --> 00:16:29,720
really low stitch count as well 
because you can go faster, 

316
00:16:29,720 --> 00:16:31,840
right? 
So the sewing machine, you know,

317
00:16:31,880 --> 00:16:33,280
you're zooming through and 
you're only. 

318
00:16:33,680 --> 00:16:35,400
So there's this planned 
obsolescence. 

319
00:16:35,400 --> 00:16:39,120
They're designed to break down. 
They're oftentimes using 

320
00:16:39,520 --> 00:16:43,920
synthetic fibers, right? 
So it started with cotton, but 

321
00:16:43,920 --> 00:16:46,760
then it moved to like, Oh my 
God, polyester, which is derived

322
00:16:46,760 --> 00:16:48,200
from these oils and these 
petroleums. 

323
00:16:48,560 --> 00:16:50,240
Oh my God, we can make it for 
even cheaper. 

324
00:16:51,760 --> 00:16:53,680
So you have your czaros and you 
have your H and Ms. and you have

325
00:16:53,680 --> 00:16:54,920
your targets and you have all 
this. 

326
00:16:56,080 --> 00:16:57,960
Have you heard of the brand 
Sheen Sheen? 

327
00:16:57,960 --> 00:16:59,720
Is the worst I've seen. 
Is the worst. 

328
00:16:59,760 --> 00:17:03,680
Right, something that they 
produce 10,000 different designs

329
00:17:03,800 --> 00:17:05,839
a day I. 
Cannot even imagine. 

330
00:17:05,839 --> 00:17:07,119
Have you been on? 
Their site it is. 

331
00:17:07,119 --> 00:17:08,760
I've never been banana. 
It is so. 

332
00:17:08,760 --> 00:17:11,800
Also just energetically when you
go onto that site, you're like. 

333
00:17:13,000 --> 00:17:16,599
So bad for the nervous system. 
Exactly, like my nervous system 

334
00:17:16,599 --> 00:17:18,520
immediately just regulates 
getting on there. 

335
00:17:18,599 --> 00:17:19,319
Yeah. 
So you. 

336
00:17:19,319 --> 00:17:21,680
Have so you have these systems 
where people, you know these 

337
00:17:21,680 --> 00:17:24,160
companies I, I believe one of 
the richest men in the world is 

338
00:17:24,160 --> 00:17:27,000
the owner of Zara, right? 
Like makes sense. 

339
00:17:27,000 --> 00:17:28,680
They. 
It becomes incredibly 

340
00:17:28,680 --> 00:17:30,960
profitable. 
And because they're doing scale,

341
00:17:31,120 --> 00:17:33,960
they're doing times of scale 
and, and, and then, you know, 

342
00:17:34,080 --> 00:17:39,880
the, the culture begins to 
accept the, the prices as like 

343
00:17:39,880 --> 00:17:42,920
normal, right? 
Oh yeah, $15.00 for a dress that

344
00:17:42,920 --> 00:17:44,960
makes sense. 
And not you're following the 

345
00:17:44,960 --> 00:17:48,560
trends and, you know, disposing 
of things and getting new things

346
00:17:48,560 --> 00:17:49,800
all the time. 
It's the only. 

347
00:17:49,800 --> 00:17:51,760
Way you could possibly do it, 
right, Exactly. 

348
00:17:51,760 --> 00:17:54,400
So that's kind of the way of 
land is that people expect 

349
00:17:54,600 --> 00:17:56,480
clothing to be really, really 
cheap. 

350
00:17:57,160 --> 00:18:00,080
People have no relationship with
where it comes from. 

351
00:18:00,280 --> 00:18:03,840
Oftentimes the brands themselves
have no relationship or of of 

352
00:18:03,840 --> 00:18:05,120
where it comes from either, 
right? 

353
00:18:05,120 --> 00:18:07,320
They don't even know who they're
extracting or who they're 

354
00:18:07,320 --> 00:18:09,400
exploiting. 
And that's that's part of the 

355
00:18:09,400 --> 00:18:12,120
problem with these supply chains
is that it's so commoditized 

356
00:18:12,440 --> 00:18:16,000
that the exploiters themselves 
have this almost firewall. 

357
00:18:16,680 --> 00:18:18,920
Disconnected. 
Yeah, between what's actually 

358
00:18:18,920 --> 00:18:21,240
happening to the Earth and the 
actions that they take. 

359
00:18:21,280 --> 00:18:24,120
Working that way, you have to be
disconnected. 

360
00:18:24,120 --> 00:18:27,120
Yeah, because once you become 
connected to the people who are 

361
00:18:27,120 --> 00:18:30,920
making your garments, there's no
way to treat doing it like that.

362
00:18:31,120 --> 00:18:32,520
Exactly. 
Have. 

363
00:18:32,520 --> 00:18:35,080
You guys seen the true cost of 
fashion? 

364
00:18:35,080 --> 00:18:37,240
It's so hard. 
That was. 

365
00:18:37,400 --> 00:18:41,640
Yeah, that was the first time I 
became aware of the corruption, 

366
00:18:42,080 --> 00:18:47,320
just the impacts on so many 
levels of of big fashion and. 

367
00:18:48,120 --> 00:18:51,920
And sadly, I think there's kind 
of been just dead noise since 

368
00:18:51,920 --> 00:18:53,320
then. 
I think it made a bit of a 

369
00:18:53,320 --> 00:18:55,400
splash, I'm remembering 
correctly. 

370
00:18:56,040 --> 00:18:58,880
And, and since then, it just 
doesn't seem like there's a 

371
00:18:58,880 --> 00:19:02,840
whole lot of talk about the 
fashion industry and, and the 

372
00:19:02,840 --> 00:19:05,400
negative impacts health wise and
on a human level. 

373
00:19:05,560 --> 00:19:08,000
You guys are of course, doing an
amazing job of raising 

374
00:19:08,000 --> 00:19:10,320
awareness. 
Clothing doesn't come with an 

375
00:19:10,320 --> 00:19:13,640
ingredient list like food does. 
So we're seeing so much 

376
00:19:13,640 --> 00:19:16,960
awareness about corruption in 
the food industry right now, the

377
00:19:16,960 --> 00:19:18,560
problems with big food 
companies. 

378
00:19:19,000 --> 00:19:21,520
And I think it's easy to see 
like, oh, there's red dye. 

379
00:19:21,520 --> 00:19:23,120
There's all these chemicals I 
can't pronounce. 

380
00:19:23,120 --> 00:19:25,280
Like, yeah, it makes sense that 
I wouldn't want to be putting 

381
00:19:25,280 --> 00:19:27,520
this into my body. 
But with with clothing, you 

382
00:19:27,520 --> 00:19:31,440
don't see all of that. 
And I read that I mean, clothing

383
00:19:31,440 --> 00:19:33,160
does contain a lot of chemicals 
like and. 

384
00:19:33,160 --> 00:19:36,280
There is technically a little 
tag, but no one's really. 

385
00:19:36,280 --> 00:19:39,440
Looking but that bag but that 
no, the bag doesn't the. 

386
00:19:39,800 --> 00:19:43,040
The. 
Fabric itself, right, like you 

387
00:19:43,080 --> 00:19:47,000
touched on like most of it is 
synthetic derived from petroleum

388
00:19:47,000 --> 00:19:48,080
byproducts. 
Yeah. 

389
00:19:48,160 --> 00:19:51,720
But then on top of that, like 
what other, what other chemicals

390
00:19:51,800 --> 00:19:53,640
are in the clothing that we're 
wearing everyday? 

391
00:19:53,640 --> 00:19:55,240
Totally. 
The hidden chemicals that we're 

392
00:19:55,240 --> 00:19:55,880
wearing. 
Uh huh. 

393
00:19:56,320 --> 00:19:58,400
Yeah, so. 
So, so, I mean, I couldn't tell 

394
00:19:58,400 --> 00:20:00,640
you what the chemicals are 
because we don't use those 

395
00:20:00,640 --> 00:20:02,400
chemicals, right? 
But I would tell you that 

396
00:20:02,400 --> 00:20:04,840
conventional dyeing processes, 
well, let's just, let's just 

397
00:20:04,840 --> 00:20:05,840
work through it. 
Let's just protect. 

398
00:20:05,920 --> 00:20:08,360
And it was cotton. 
Not so. 

399
00:20:08,680 --> 00:20:10,760
Even starting on starting with 
cotton, let's say it's. 

400
00:20:10,800 --> 00:20:16,480
Let's it's conventionally grown 
cotton, 25% of the world's 

401
00:20:16,480 --> 00:20:21,120
insecticides are used on cotton 
on growing cotton just for scale

402
00:20:21,160 --> 00:20:23,960
to understand that right. 
So we use insecticides, we use 

403
00:20:23,960 --> 00:20:27,400
pesticides on cotton. 
Then as I was describing to you 

404
00:20:27,400 --> 00:20:30,400
before we started this, if, if 
we're harvesting the cotton with

405
00:20:30,400 --> 00:20:34,400
a cotton picker, right, not done
by hand, but with the machine, 

406
00:20:34,400 --> 00:20:36,560
we have to exfoliate. 
There's more chemicals that are 

407
00:20:36,560 --> 00:20:38,960
put out of that cotton. 
So now we've got the cotton, we 

408
00:20:38,960 --> 00:20:41,800
gin it, we spin it and let's 
just say that we're going to 

409
00:20:41,800 --> 00:20:45,000
yarn diet conventionally or 
we're going to use a ton of 

410
00:20:45,000 --> 00:20:47,520
chemicals to yarn diet. 
Then we're going to leave it. 

411
00:20:47,520 --> 00:20:49,640
And now let's say we want to put
a print on top of that. 

412
00:20:50,000 --> 00:20:51,840
So now we're going to use 
something called discharge 

413
00:20:51,840 --> 00:20:53,960
printing, which means we're 
going to put more chemicals on 

414
00:20:53,960 --> 00:20:58,960
to that piece of cloth to remove
the initial chemicals that dyed 

415
00:20:58,960 --> 00:21:02,200
the yarn in that area, just to 
add another set of chemicals to 

416
00:21:02,200 --> 00:21:05,840
create new colors, right? 
And then we're going to put that

417
00:21:05,840 --> 00:21:07,440
on our skin. 
We're going to wash it a few 

418
00:21:07,440 --> 00:21:08,560
times. 
We're going to put that on our 

419
00:21:08,560 --> 00:21:10,800
skin. 
I I can't tell you what the 

420
00:21:10,800 --> 00:21:13,120
names of those chemicals are 
because we don't use those 

421
00:21:13,120 --> 00:21:14,520
chemicals in any of our 
processes. 

422
00:21:14,520 --> 00:21:17,160
I also tell. 
You that when you're using those

423
00:21:17,160 --> 00:21:20,560
chemicals, the people in those 
factories are in full hazmat 

424
00:21:20,560 --> 00:21:23,040
suits. 
Well, so that can give you an 

425
00:21:23,040 --> 00:21:25,720
idea of what those chemicals 
are. 

426
00:21:25,960 --> 00:21:29,400
Yeah, and and I've heard, I 
mean, I know flame retardant is 

427
00:21:29,400 --> 00:21:31,000
sprayed on a lot of clothing and
especially. 

428
00:21:31,000 --> 00:21:33,640
Children's clothing, yes. 
Yes, children's pajamas I think 

429
00:21:33,640 --> 00:21:35,920
is a big one. 
So I always look for the big 

430
00:21:35,920 --> 00:21:39,680
like neon tag that warns you 
about, you know, fire hats, 

431
00:21:39,760 --> 00:21:40,680
lizards. 
I'm like, OK, good. 

432
00:21:40,680 --> 00:21:42,960
That's the one I want. 
The one that they say is going 

433
00:21:42,960 --> 00:21:46,360
to put my child at risk for fire
hazards because I know it wasn't

434
00:21:46,440 --> 00:21:48,000
great, but flame, flame 
retardants crazy. 

435
00:21:48,000 --> 00:21:50,960
But looking into it, it's like 
these flame retardant companies 

436
00:21:51,120 --> 00:21:56,160
lobbied these politicians 
hardcore to mandate laws that 

437
00:21:56,160 --> 00:21:59,760
their product is sprayed on, on 
clothing. 

438
00:21:59,760 --> 00:22:02,560
And, and I don't think very many
lives are being saved by that. 

439
00:22:02,560 --> 00:22:05,280
If if any, I think way more 
people are being harmed by these

440
00:22:05,280 --> 00:22:07,560
toxic chemicals. 
Yeah, yeah, I know. 

441
00:22:07,560 --> 00:22:11,000
Formaldehyde is another one that
gets sprayed on clothing to give

442
00:22:11,000 --> 00:22:13,080
it these anti wrinkle 
properties. 

443
00:22:13,720 --> 00:22:17,840
P Foz, also known as forever 
chemicals, will will provide 

444
00:22:17,840 --> 00:22:20,880
clothing with like water 
resistance. 

445
00:22:21,080 --> 00:22:23,640
And I, I used to work at 
Lululemon back in the day. 

446
00:22:23,880 --> 00:22:27,760
I remember a man, older man came
in and he was asking me like, do

447
00:22:27,760 --> 00:22:29,000
you guys have any organic 
clothing? 

448
00:22:29,000 --> 00:22:31,160
And I was like, what? 
Like I don't even think I had 

449
00:22:31,160 --> 00:22:33,280
thought about organic clothing 
ever. 

450
00:22:33,280 --> 00:22:37,040
Like I knew about organic food, 
but I was just kind of like, I 

451
00:22:37,040 --> 00:22:39,760
don't know, maybe it's organic. 
I have no idea. 

452
00:22:40,000 --> 00:22:42,240
And he was like, well, no. 
He started talking to me about 

453
00:22:42,840 --> 00:22:46,440
the chemicals that the clothing 
is sprayed with and how it sits 

454
00:22:46,440 --> 00:22:49,480
on your skin and it absorbs. 
I thought he was cuckoo at the 

455
00:22:49,480 --> 00:22:52,000
time. 
And now I always think about 

456
00:22:52,000 --> 00:22:53,640
this. 
I'm like, he was so right. 

457
00:22:53,640 --> 00:22:57,400
This this old man was like so 
ahead of his times like 15 years

458
00:22:57,400 --> 00:23:01,280
ago, knowing all of this stuff 
about clothing and I'm just now 

459
00:23:01,280 --> 00:23:04,320
realizing it. 
Obviously like you want to to go

460
00:23:04,320 --> 00:23:08,040
to, to strive towards finding 
like regenerative pieces and 

461
00:23:08,040 --> 00:23:09,320
buying things from brands like 
yours. 

462
00:23:09,320 --> 00:23:11,600
But I think like lower hanging 
fruit is like avoiding these 

463
00:23:11,960 --> 00:23:15,360
anti wrinkle stain resistant 
clothing because you just know 

464
00:23:15,600 --> 00:23:17,520
that they are just a chemical 
soup. 

465
00:23:17,520 --> 00:23:18,440
That's right. 
Yeah. 

466
00:23:18,440 --> 00:23:21,160
And I and I think like you 
start, you know, if you can, you

467
00:23:21,160 --> 00:23:25,240
start from from the things 
closest to your body out right 

468
00:23:25,800 --> 00:23:28,440
underwear, which we're going to 
be releasing our intimates 

469
00:23:28,440 --> 00:23:30,680
collection. 
I'm I'm actually, we have a 

470
00:23:30,680 --> 00:23:33,640
men's and women's. 
I'm wearing mine now but oh 

471
00:23:33,760 --> 00:23:36,160
that's super. 
I just made scrap so we had 

472
00:23:36,160 --> 00:23:39,600
scrap farm to closet pointel and
he made boxers. 

473
00:23:40,000 --> 00:23:41,520
Wait, what's pointel? 
Pointel. 

474
00:23:41,520 --> 00:23:44,720
Is like a little kind of eyelet 
cotton. 

475
00:23:44,720 --> 00:23:49,440
It's weaving. 
And he made his own pair, and I 

476
00:23:49,440 --> 00:23:50,920
saw them in the closet and I was
like, what? 

477
00:23:51,960 --> 00:23:54,160
These are so cute. 
And so I wore them one night. 

478
00:23:54,160 --> 00:23:55,960
And then we were like, let's 
make underwear. 

479
00:23:55,960 --> 00:23:58,280
We need to make underwear. 
So that's so cool. 

480
00:23:58,280 --> 00:24:00,000
Yeah, I would say. 
Like start there right from like

481
00:24:00,000 --> 00:24:03,640
someone listening, right? 
Hey, start with your underwear. 

482
00:24:03,640 --> 00:24:06,880
That's probably, you know, the 
most intimate thing you're going

483
00:24:06,880 --> 00:24:09,080
to be putting on your body and 
then work out from there. 

484
00:24:09,080 --> 00:24:12,240
And, and I think it's like 
anything like if we, if we take 

485
00:24:12,240 --> 00:24:15,480
the whole scale of it and we 
realize like how toxic 

486
00:24:15,480 --> 00:24:19,720
everything is, we can freeze, it
can put us in a freeze and that 

487
00:24:19,720 --> 00:24:21,960
doesn't help us, right? 
So it's like little bits at a 

488
00:24:21,960 --> 00:24:25,120
time, starting to just even ask 
the question, what am I wearing 

489
00:24:25,120 --> 00:24:28,840
is incredibly powerful, right? 
Just to ask about that. 

490
00:24:29,960 --> 00:24:33,200
I think when you think about 
food systems, right, like how 

491
00:24:33,200 --> 00:24:35,560
many people wake up in the 
morning and drink a green juice?

492
00:24:36,640 --> 00:24:38,600
And of those people that are 
going to wake up in the morning 

493
00:24:38,600 --> 00:24:41,360
and drink a green juice, a large
percentage of them are going to 

494
00:24:41,360 --> 00:24:43,720
want that to be organic because 
they understand, oh, this is, 

495
00:24:43,760 --> 00:24:46,760
you know, this is some important
organs in my body. 

496
00:24:47,160 --> 00:24:49,640
But almost nobody wakes up in 
the morning and says, like, I 

497
00:24:49,640 --> 00:24:51,800
want organic clothing on my 
skin. 

498
00:24:51,880 --> 00:24:56,960
And of those zero percent that 
do that, 0% of those people say 

499
00:24:56,960 --> 00:24:58,360
it better be regenerative, 
right? 

500
00:24:58,400 --> 00:25:04,360
It's just we're not there yet. 
And so giving ourselves a lot of

501
00:25:04,360 --> 00:25:07,400
grace, like, we're in this soup.
We're in the soup of like, 

502
00:25:07,400 --> 00:25:12,400
incredible chemical exposure. 
So we have to forgive ourselves 

503
00:25:12,480 --> 00:25:15,560
and the systems that are in 
place right for that. 

504
00:25:15,560 --> 00:25:17,840
And then we say, OK, like, how 
do we begin to move our way out 

505
00:25:17,840 --> 00:25:19,280
of it? 
I think that's really the 

506
00:25:19,280 --> 00:25:21,320
important part is understanding,
OK, it's not healthy. 

507
00:25:21,320 --> 00:25:23,400
It's not great, but it is where 
we are. 

508
00:25:23,840 --> 00:25:26,040
And one step at a time, we find 
our way out. 

509
00:25:26,440 --> 00:25:28,720
And it's through awareness and 
consciousness that we do that, 

510
00:25:28,760 --> 00:25:29,240
you know? 
Yeah. 

511
00:25:29,320 --> 00:25:32,880
Yeah, it can be overwhelming. 
And rather than be caught up in 

512
00:25:32,880 --> 00:25:36,240
that overwhelm and freezing and 
maybe just pushing it aside and 

513
00:25:36,240 --> 00:25:40,520
doing nothing, it's this process
of of making one change at a 

514
00:25:40,520 --> 00:25:43,560
time, knowing that anything you 
do, you know, in the right, 

515
00:25:43,560 --> 00:25:45,480
stepping in the right direction 
is going to make a difference. 

516
00:25:45,480 --> 00:25:47,600
Yeah. 
And just kind of allowing 

517
00:25:47,600 --> 00:25:50,240
yourself to go through that 
process at whatever pace you 

518
00:25:50,240 --> 00:25:52,560
can. 
Totally baby stuff, Yeah. 

519
00:25:53,400 --> 00:25:57,720
Talk to us about the human 
impact of fast fashion. 

520
00:25:58,160 --> 00:26:02,320
What does that look like for the
the individuals who are making 

521
00:26:02,320 --> 00:26:05,520
fast fashion garments? 
Oh my God, that's, that's the 

522
00:26:05,520 --> 00:26:11,080
got to be the saddest part. 
You know, most of the time in 

523
00:26:11,080 --> 00:26:14,120
these factories where fast 
fashion is being sewn, it's 

524
00:26:14,240 --> 00:26:18,280
close to slave labor. 
Oftentimes the, the, the 

525
00:26:18,280 --> 00:26:23,920
dressmakers, they live on campus
and they're, they also purchase 

526
00:26:23,920 --> 00:26:25,840
all their food from the same 
company. 

527
00:26:25,960 --> 00:26:27,720
Well, that's, you know, they 
provide all of it. 

528
00:26:27,720 --> 00:26:32,720
And so they're they get, they 
get let out on weekends or, or 

529
00:26:32,720 --> 00:26:37,120
weekend day, a singular day. 
That's a bit paid per piece that

530
00:26:37,120 --> 00:26:40,160
they make. 
So there's, you know for them a 

531
00:26:40,160 --> 00:26:44,320
demand to make more to they want
to make more to receive more 

532
00:26:44,720 --> 00:26:46,320
payments. 
So they're not incentivized. 

533
00:26:46,520 --> 00:26:49,800
Bathroom free hours, Yeah. 
Breaks, no. 

534
00:26:49,840 --> 00:26:52,040
Food breaks, Yeah. 
It's it gets real. 

535
00:26:52,040 --> 00:26:54,200
I mean, even even in Los 
Angeles, right, where you 

536
00:26:54,200 --> 00:26:57,520
wouldn't say that's the capital 
of fast fashion companies that 

537
00:26:57,520 --> 00:27:00,920
make their things in Los Angeles
oftentimes pay people buy the 

538
00:27:00,920 --> 00:27:03,160
piece. 
So we wouldn't label them as a 

539
00:27:03,160 --> 00:27:08,400
fast fashion company. 
But what we see directly is that

540
00:27:08,480 --> 00:27:10,520
people skip their breaks. 
They don't use the bathroom 

541
00:27:10,520 --> 00:27:14,600
because they're so being paid so
poorly that they're like, we 

542
00:27:14,600 --> 00:27:16,960
better maximize this. 
It's just. 

543
00:27:16,960 --> 00:27:18,920
A natural result. 
Yeah, yeah. 

544
00:27:19,000 --> 00:27:22,600
And even like internally, like 
we started hiring more 

545
00:27:22,600 --> 00:27:24,640
dressmakers when we started to 
grow. 

546
00:27:24,640 --> 00:27:30,280
And Pedro, who runs our 
operations in the factory, we 

547
00:27:30,280 --> 00:27:34,240
would bring people in to sew our
dresses for Christiana. 

548
00:27:34,240 --> 00:27:38,520
He had to retrain them on how to
slow down, how to train them to 

549
00:27:38,520 --> 00:27:43,200
do 12 stitches per inch. 
And oftentimes, like, a lot of 

550
00:27:43,200 --> 00:27:45,680
them would leave because they 
would find it really frustrating

551
00:27:45,680 --> 00:27:49,400
to have to slow down because he 
was really like, no, no, no, 

552
00:27:49,400 --> 00:27:52,240
like, let's take our time. 
Like I want to show you that, 

553
00:27:52,240 --> 00:27:54,120
like, you don't have to rush 
here. 

554
00:27:54,360 --> 00:27:56,520
This is how we do it. 
And so that was really 

555
00:27:56,520 --> 00:27:58,360
interesting when Pedro would 
talk to us about it. 

556
00:27:58,360 --> 00:28:03,160
He's like, this is not normal. 
Or your average dressmaker in 

557
00:28:03,320 --> 00:28:04,680
Los Angeles. 
Yeah. 

558
00:28:04,680 --> 00:28:07,040
That's wild, because I think a 
lot of times we see made in the 

559
00:28:07,040 --> 00:28:10,560
USA and we think, OK, perfect, 
great, I'm not contributing to 

560
00:28:10,560 --> 00:28:13,200
this corrupt industry. 
But it sounds like that's not 

561
00:28:13,200 --> 00:28:14,280
always the case. 
You'd be. 

562
00:28:14,360 --> 00:28:15,880
Surprised. 
And there's a reason why the 

563
00:28:15,880 --> 00:28:18,120
woman that we first worked with,
with Christy Don, when we 

564
00:28:18,120 --> 00:28:21,680
started, they didn't want us to 
see where the clothes were being

565
00:28:21,680 --> 00:28:23,040
made, even though that was in 
MSLA. 

566
00:28:23,160 --> 00:28:23,840
Yeah. 
Wow. 

567
00:28:24,400 --> 00:28:26,520
What's the worst? 
Are there countries that are 

568
00:28:26,520 --> 00:28:29,720
just known as the worst for 
corruption? 

569
00:28:29,920 --> 00:28:32,360
And I mean. 
Obviously China doesn't have the

570
00:28:32,360 --> 00:28:37,560
greatest reputation, Bangladesh,
Vietnam and so, but I think 

571
00:28:38,360 --> 00:28:40,560
rather than like even label 
which countries are the worst, I

572
00:28:40,560 --> 00:28:43,280
think it's really, it really 
comes down to relationships. 

573
00:28:43,280 --> 00:28:45,680
Yeah, right. 
Because there are great 

574
00:28:45,680 --> 00:28:48,360
factories in China and there are
great factories in Vietnam and 

575
00:28:48,360 --> 00:28:49,800
there are great factories in 
Bangladesh. 

576
00:28:49,800 --> 00:28:52,560
There's great factories in Los 
Angeles and there's terrible 

577
00:28:52,560 --> 00:28:54,920
factories. 
Yeah, in all of those places. 

578
00:28:55,120 --> 00:28:56,800
What? 
Propelled you from being this 

579
00:28:56,800 --> 00:29:01,320
quasi sustainable brand to a 
full blown regenerative clothing

580
00:29:01,320 --> 00:29:03,560
company when? 
We were using dead stock. 

581
00:29:04,240 --> 00:29:08,320
It felt great to be like, we're 
not part of the problem. 

582
00:29:09,080 --> 00:29:11,160
Look, we're doing something 
that's good and we're not part 

583
00:29:11,160 --> 00:29:12,480
of the problem. 
It felt really good. 

584
00:29:13,480 --> 00:29:16,080
And after five years, that 
dopamine hit started wearing 

585
00:29:16,080 --> 00:29:18,600
off, right? 
And as Christy explained it, we 

586
00:29:18,600 --> 00:29:20,360
looked at her children like, 
what are we leaving our 

587
00:29:20,360 --> 00:29:22,040
children? 
Are we leaving our children a 

588
00:29:22,040 --> 00:29:24,120
desecrated landscape? 
And we're going to say to them, 

589
00:29:24,360 --> 00:29:26,160
well, we weren't part of that 
problem, guys. 

590
00:29:26,280 --> 00:29:28,640
Is that what we're going to say?
Or are we going to say like, no,

591
00:29:28,640 --> 00:29:31,640
we we're going to leave them 
something better You're. 

592
00:29:31,640 --> 00:29:33,840
Correcting it and and we're. 
Going to be part of the 

593
00:29:33,840 --> 00:29:36,040
solution. 
But before we can be part of the

594
00:29:36,040 --> 00:29:38,760
solution, we have to really 
identify what the problem is. 

595
00:29:39,400 --> 00:29:41,840
And I'm not going to pretend 
like I know what the problem is 

596
00:29:41,840 --> 00:29:44,320
for everybody. 
But for me and for Christy, when

597
00:29:44,320 --> 00:29:48,520
we really dug into it, we looked
at what's happening out in the 

598
00:29:48,520 --> 00:29:50,720
environment with the chemicals. 
We looked what's happening with 

599
00:29:50,720 --> 00:29:53,160
the human beings. 
We looked at what's happening 

600
00:29:53,240 --> 00:29:57,160
economically and socially. 
And we, we felt like these were 

601
00:29:57,200 --> 00:30:01,720
all just symptoms. 
And so if these are just the 

602
00:30:01,720 --> 00:30:06,280
symptoms, the root issue is 
intimacy is that as human 

603
00:30:06,280 --> 00:30:09,920
beings, individuals, we've lost 
our connection with the earth, 

604
00:30:09,920 --> 00:30:11,320
we've lost our connection with 
each other. 

605
00:30:11,320 --> 00:30:13,560
And more importantly, we've lost
our connection with ourselves. 

606
00:30:13,840 --> 00:30:15,920
We've forgotten our own innate 
connection. 

607
00:30:16,280 --> 00:30:20,400
And so to solve for all of these
symptoms is to solve for 

608
00:30:20,400 --> 00:30:24,240
intimacy. 
And so as a brand, how do we 

609
00:30:24,240 --> 00:30:28,680
solve for intimacy and where 
does our fabric come from? 

610
00:30:29,200 --> 00:30:31,760
And how can we begin to forge a 
relationship with the earth? 

611
00:30:32,120 --> 00:30:34,200
And how can we forge a 
relationship with the ones who 

612
00:30:34,200 --> 00:30:35,960
tend her? 
And how can we forge a 

613
00:30:35,960 --> 00:30:38,640
relationship with those who sew 
the dresses right? 

614
00:30:38,920 --> 00:30:42,640
And through those relationships 
we can heal ourselves, each 

615
00:30:42,640 --> 00:30:46,240
other, the earth. 
The whole web is contingent upon

616
00:30:46,240 --> 00:30:48,280
relationships. 
So if we find that the 

617
00:30:48,280 --> 00:30:52,040
relationships are frayed, our 
work is to get intimate and to 

618
00:30:52,040 --> 00:30:57,240
strengthen those bonds. 
And so that to me is what 

619
00:30:57,440 --> 00:31:02,200
Christy Don is really doing is 
that we're going intimate, we're

620
00:31:02,200 --> 00:31:06,280
going into relationship. 
And that is what we're offering 

621
00:31:06,440 --> 00:31:10,480
our community is like when 
you're wearing that dress, that 

622
00:31:10,560 --> 00:31:12,920
tells the story of a 
relationship with the earth, 

623
00:31:12,920 --> 00:31:15,720
with the Mycelia network, with 
the farmer, with the Jenner, the

624
00:31:15,720 --> 00:31:18,360
Weaver, the spinner, the 
dressmaker, the designer. 

625
00:31:18,760 --> 00:31:21,400
And it's, it's recognizing the 
interconnectedness and it's 

626
00:31:21,440 --> 00:31:24,120
honoring every single connection
there. 

627
00:31:24,600 --> 00:31:27,720
And now you're wearing that 
frequency and you're not wearing

628
00:31:27,720 --> 00:31:29,240
all those chemicals, but you 
don't even need to know the 

629
00:31:29,240 --> 00:31:31,400
names of those chemicals. 
You just have to know that 

630
00:31:31,400 --> 00:31:34,000
you're connected and that you're
wearing that life force. 

631
00:31:34,000 --> 00:31:37,840
And to me, like that's, whoa, 
that's so beautiful. 

632
00:31:37,920 --> 00:31:40,840
It's taking. 
Things back to maybe not 

633
00:31:40,840 --> 00:31:43,760
necessarily like local in the 
sense we think of it today, 

634
00:31:43,760 --> 00:31:45,840
because I know that like your 
farm is in India and we'll talk 

635
00:31:45,840 --> 00:31:49,960
more about that, but a localized
way of doing things where there 

636
00:31:49,960 --> 00:31:53,640
is that connection when when 
there's so much separation now 

637
00:31:53,840 --> 00:31:55,840
and typically in the fashion 
world. 

638
00:31:56,200 --> 00:31:58,240
So you guys were asking these 
questions. 

639
00:31:58,600 --> 00:32:01,840
How did you stumble upon 
regenerative farming as being 

640
00:32:01,840 --> 00:32:04,440
the answer? 
Because you started this process

641
00:32:04,440 --> 00:32:06,560
of becoming regenerative in 
2019. 

642
00:32:06,560 --> 00:32:10,280
I believe that was before 
regenerative was cool and before

643
00:32:10,280 --> 00:32:13,240
it was be even being talked 
about on like a big scale like 

644
00:32:13,240 --> 00:32:16,280
it like it's starting to today. 
But how did you find out about 

645
00:32:16,280 --> 00:32:19,960
that? 
So in a former life I played 

646
00:32:20,120 --> 00:32:22,920
music poorly, but I played it 
and IA lot of. 

647
00:32:22,920 --> 00:32:26,240
Former lives, yes. 
And one of the bands that I used

648
00:32:26,240 --> 00:32:28,880
to always play music with was a 
band called the Makepeace 

649
00:32:28,880 --> 00:32:31,840
Brothers and one and the lead 
singer in that band, his name's 

650
00:32:31,840 --> 00:32:34,920
Finney and Makepiece, he started
an organization along with some 

651
00:32:34,920 --> 00:32:37,360
other friends of ours called 
Kiss the Ground. 

652
00:32:38,200 --> 00:32:40,040
Yes. 
In Venice, like it was just like

653
00:32:40,040 --> 00:32:43,560
around, like it started really 
simply like, Hey, can we take 

654
00:32:43,560 --> 00:32:47,400
these sidewalk grass paths and, 
and can we grow things here And 

655
00:32:47,400 --> 00:32:49,800
like, and how do we, how do we 
treat the earth? 

656
00:32:50,560 --> 00:32:52,800
And I remember him being on my 
Facebook feed and I kind of 

657
00:32:52,800 --> 00:32:55,960
wasn't really paying attention. 
And then I started to pay 

658
00:32:55,960 --> 00:32:57,560
attention a little more like, 
what, what are these guys 

659
00:32:57,560 --> 00:32:59,520
tripping out about? 
And they were like, oh, like, we

660
00:32:59,520 --> 00:33:02,560
can, we can solve some of these 
crises. 

661
00:33:02,560 --> 00:33:05,880
It's through the soil. 
And so that started to land for 

662
00:33:05,880 --> 00:33:09,240
me as I was asking this question
like how do we get intimate? 

663
00:33:09,240 --> 00:33:11,840
Well, so. 
We were like, I remember getting

664
00:33:11,840 --> 00:33:16,640
dressed one day after having 
Christie Don and realizing that 

665
00:33:16,640 --> 00:33:21,680
I was wearing something that 
carried such heavy frequency in 

666
00:33:21,680 --> 00:33:24,320
the garment. 
And you had just come home from 

667
00:33:24,320 --> 00:33:31,840
Columbia and had like a pretty 
intensely beautiful ceremony and

668
00:33:31,840 --> 00:33:36,040
kept talking about this farm. 
And he said, I see our family on

669
00:33:36,040 --> 00:33:39,000
this farm. 
And it was like simultaneously 

670
00:33:39,000 --> 00:33:41,960
while I was getting dressed and 
realizing that I was wearing 

671
00:33:41,960 --> 00:33:45,080
like slave labor stitched into 
my clothing. 

672
00:33:45,080 --> 00:33:47,440
And I was just like, where's 
this fabric coming from? 

673
00:33:47,440 --> 00:33:50,720
And then the dead stock, the 
four stories of fabric. 

674
00:33:50,720 --> 00:33:53,120
And he was talking about our 
family on a farm. 

675
00:33:53,120 --> 00:33:56,360
And Otis looked at me in the 
kitchen and was just like, what 

676
00:33:56,360 --> 00:33:58,400
if we? 
Started. 

677
00:33:58,400 --> 00:34:01,760
Our own regenerative farm and 
grew our clothes. 

678
00:34:02,080 --> 00:34:04,680
All of our clothes come from the
earth. 

679
00:34:05,040 --> 00:34:07,320
It's a fiber. 
We can grow our clothes. 

680
00:34:07,880 --> 00:34:10,719
And of course I'm like, you're 
crazy. 

681
00:34:10,719 --> 00:34:13,120
How are we going to do this? 
Like how are we actually going 

682
00:34:13,120 --> 00:34:16,639
to do this? 
And then insert the Makepeace 

683
00:34:16,639 --> 00:34:20,040
brothers and it just. 
All kind of collided. 

684
00:34:20,120 --> 00:34:22,360
It was crazy how it all 
happened. 

685
00:34:22,600 --> 00:34:24,360
Went from. 
Like this idea of like, let's 

686
00:34:24,360 --> 00:34:27,639
start our own regenerative 
cotton farm to like a few months

687
00:34:27,639 --> 00:34:30,320
later, we had we had seeds in 
the ground in the road India, 

688
00:34:30,520 --> 00:34:33,360
but the. 
Story is very kismet like wow, 

689
00:34:33,480 --> 00:34:36,679
you have to tell the story of 
how you know, we energetically 

690
00:34:36,679 --> 00:34:40,440
we we said it out loud that we 
wanted to start a regenerative 

691
00:34:40,440 --> 00:34:43,080
farm and of course I'm just 
like, how are we going to do 

692
00:34:43,080 --> 00:34:45,440
that? 
But I trust him to make anything

693
00:34:45,440 --> 00:34:48,080
happen because that's just his 
nature to bring things to life 

694
00:34:48,639 --> 00:34:51,520
and. 
Yeah, I think that's such a big 

695
00:34:51,520 --> 00:34:56,440
part of starting anything like 
just make like those ideas I 

696
00:34:56,440 --> 00:35:00,000
think come to all of us and 
those those like deposits in our

697
00:35:00,000 --> 00:35:02,040
mind. 
But it's the difference of just 

698
00:35:02,040 --> 00:35:04,120
kind of brushing it off like 
that sounds like a lot. 

699
00:35:04,120 --> 00:35:06,000
I don't know how the all the 
pieces are going to fit together

700
00:35:06,000 --> 00:35:07,720
yet. 
Just going to like shelve it 

701
00:35:08,080 --> 00:35:11,160
versus like, no, this is this 
has been put into my brain for a

702
00:35:11,160 --> 00:35:14,360
reason and I'm going to take the
next step, next step and stuff 

703
00:35:14,360 --> 00:35:16,120
that I can, whatever that looks 
like and it. 

704
00:35:16,120 --> 00:35:18,360
Usually feels different, I will 
say, like there is like a 

705
00:35:18,360 --> 00:35:22,600
different tambour to like to an 
idea that you know is going to 

706
00:35:22,760 --> 00:35:25,360
come to fruition. 
Yeah, it's one of those moments 

707
00:35:25,360 --> 00:35:27,280
where you could feel like that 
tingly. 

708
00:35:27,280 --> 00:35:28,160
It just sat. 
Right. 

709
00:35:28,200 --> 00:35:30,880
Yeah, in your in your gut, yeah.
Yeah, and it's kind of like the.

710
00:35:30,880 --> 00:35:32,280
Sheep. 
I was just telling you, we just 

711
00:35:32,280 --> 00:35:35,080
got this herd of sheep and we're
going to use the wool to make 

712
00:35:35,080 --> 00:35:37,520
lanolin to put in a in a lip 
product. 

713
00:35:37,920 --> 00:35:41,440
And I have no idea how to do it,
but we'll figure it out. 

714
00:35:41,480 --> 00:35:42,480
Yeah, exactly. 
And. 

715
00:35:42,480 --> 00:35:46,680
I think by the grace of God and 
effort you put those two things 

716
00:35:46,680 --> 00:35:49,640
together, you can really bring 
it to life. 

717
00:35:49,640 --> 00:35:53,720
And the story is quite amazing. 
I think you should tell 

718
00:35:54,280 --> 00:35:58,160
everybody how is your end? 
So, so I come home from this 

719
00:35:58,160 --> 00:36:00,400
ceremony and I tell Christy 
we're going to start our own 

720
00:36:00,400 --> 00:36:03,840
regenerative cotton fireman. 
She's like, what on earth did 

721
00:36:03,840 --> 00:36:06,160
you do in that ceremony? 
How are we going to do that? 

722
00:36:06,960 --> 00:36:08,200
And I was like, I don't know. 
I don't know. 

723
00:36:08,200 --> 00:36:09,760
Let's see. 
So I got to the office and I 

724
00:36:09,760 --> 00:36:12,320
started to Google regenerative 
cotton and nothing much came up.

725
00:36:12,320 --> 00:36:14,960
This is early, early 2019. 
What? 

726
00:36:14,960 --> 00:36:18,640
Was the ceremony. 
It was a yahe ceremony, so I was

727
00:36:18,640 --> 00:36:23,400
drinking in a in a ceremony with
the folks from the Putamayo area

728
00:36:23,400 --> 00:36:26,880
of of the Columbia Amazon. 
Wow and. 

729
00:36:26,880 --> 00:36:33,480
So anyways, I I get home, I'm in
the office that morning and I 

730
00:36:33,480 --> 00:36:36,040
Google regenerative cotton and 
there's really nothing. 

731
00:36:36,040 --> 00:36:40,040
So I Google ethically grown 
cotton and I find an NGO and 

732
00:36:40,040 --> 00:36:41,640
they're called the Responsible 
Sourcing Network. 

733
00:36:41,640 --> 00:36:44,120
And I call them and I say, hey, 
I have this vision of starting a

734
00:36:44,120 --> 00:36:46,560
regenerative cotton farm. 
Can you help me to say I'm 

735
00:36:46,560 --> 00:36:47,400
sorry? 
We can't help you. 

736
00:36:47,400 --> 00:36:50,120
We don't deal with that. 
But we're losing a little bit of

737
00:36:50,120 --> 00:36:52,520
funding and we have this 
employer who just started. 

738
00:36:52,520 --> 00:36:55,040
We can't keep her. 
Maybe you want to meet with her.

739
00:36:55,040 --> 00:36:56,880
Maybe she can help you. 
She's fresh out of college. 

740
00:36:57,400 --> 00:36:59,520
Her name's Marin Wilson. 
She drives down from Santa Cruz.

741
00:36:59,520 --> 00:37:01,640
She comes to the office. 
We sit down. 

742
00:37:01,640 --> 00:37:05,840
I share with her the vision. 
We both talk about where this 

743
00:37:05,840 --> 00:37:07,680
would make the most sense. 
And we both feel like India 

744
00:37:07,680 --> 00:37:09,560
makes the most sense because not
only can we grow it 

745
00:37:09,560 --> 00:37:12,320
regeneratively, but there are 
all these systems that are 

746
00:37:12,320 --> 00:37:15,080
already in place that have been 
in place for thousands of years,

747
00:37:15,080 --> 00:37:18,400
like plant dyeing and block 
printing and hand weaving that 

748
00:37:18,520 --> 00:37:21,320
we don't have to reinvent the 
wheel, we can do it there. 

749
00:37:21,840 --> 00:37:25,040
So we we both feel like India 
makes the most sense, which is a

750
00:37:25,040 --> 00:37:28,520
great that we all feel like it 
makes the most sense, but how on

751
00:37:28,520 --> 00:37:30,040
earth are we going to do it? 
We make. 

752
00:37:30,040 --> 00:37:32,840
Everything in LA we're like, OK,
we're going to India. 

753
00:37:33,120 --> 00:37:35,600
That's just what happened. 
We don't know we're. 

754
00:37:35,680 --> 00:37:37,240
Already on like regenerative. 
Farm. 

755
00:37:37,480 --> 00:37:38,880
Now we're going to India, so I 
hire. 

756
00:37:38,880 --> 00:37:42,280
Marin so Marin joins. 
So Marin calls Rebecca from 

757
00:37:42,280 --> 00:37:45,240
Fiber Shed, which is an 
organization that supports and 

758
00:37:45,240 --> 00:37:48,000
promotes fiber, local fiber 
sheds and says, hey, I'm working

759
00:37:48,000 --> 00:37:49,960
with Christy Doll. 
We want to do a regenerative 

760
00:37:49,960 --> 00:37:51,760
farm in India. 
Can you help? 

761
00:37:51,760 --> 00:37:53,520
And she says, I'm sorry, I don't
have any relationships with 

762
00:37:53,520 --> 00:37:57,880
anyone in India. 3 or 4 hours 
later in a road India, Nishanth,

763
00:37:57,880 --> 00:38:01,680
who is the son of a man who owns
a conventional textile company, 

764
00:38:02,120 --> 00:38:05,720
is listening to this podcast 
that Rebecca had recorded months

765
00:38:05,720 --> 00:38:07,920
before. 
And he loves what Rebecca has to

766
00:38:07,920 --> 00:38:10,800
say about fiber sheds. 
And he guesses her e-mail 

767
00:38:10,800 --> 00:38:12,000
address. 
And he says, hey, my name's 

768
00:38:12,000 --> 00:38:14,880
Nishanth. 
I want to start a carbon 

769
00:38:14,960 --> 00:38:18,760
positive cotton farm, but I need
a brand to partner with. 

770
00:38:18,760 --> 00:38:20,880
I don't have the money to do it.
Do you know anybody? 

771
00:38:21,480 --> 00:38:24,760
And so boom, here we are like, 
oh cool, you want to do Carbon 

772
00:38:25,160 --> 00:38:26,360
3? 
Days a carbon. 

773
00:38:26,360 --> 00:38:28,240
Positive or carbon negative, 
whichever, I don't know exactly 

774
00:38:28,240 --> 00:38:30,520
how to describe that. 
Isn't like God lining things up 

775
00:38:30,520 --> 00:38:32,440
for you guys? 
I don't know like what it is 

776
00:38:32,440 --> 00:38:33,040
that's. 
Right. 

777
00:38:33,040 --> 00:38:35,880
So, so we put together we're 
like, let's try this 

778
00:38:35,880 --> 00:38:37,200
regenerative thing. 
What's that? 

779
00:38:37,360 --> 00:38:39,720
Let's figure it out. 
Let's you know, really 

780
00:38:39,960 --> 00:38:43,680
regenerative is is really so 
land specific. 

781
00:38:44,040 --> 00:38:47,160
So we go and we find, he goes 
and finds 4 acres of land that 

782
00:38:47,160 --> 00:38:48,560
we're going to Christy Don's 
going to lease. 

783
00:38:48,800 --> 00:38:51,880
The idea is that we're going to 
pay for process, we're not 

784
00:38:51,880 --> 00:38:54,200
paying for yield. 
And I think that's a really 

785
00:38:54,200 --> 00:38:58,560
significant thing to talk about 
because typically brands pay for

786
00:38:58,560 --> 00:39:00,880
yield. 
If you can grow it, we'll pay 

787
00:39:00,880 --> 00:39:02,840
for it. 
But we are saying no, no, no, 

788
00:39:02,840 --> 00:39:05,400
no, no, no, no, no, we don't. 
You don't know if you can grow 

789
00:39:05,400 --> 00:39:06,920
it this way. 
We don't know if you can grow it

790
00:39:06,920 --> 00:39:08,760
this way. 
So we're actually going to pay 

791
00:39:08,760 --> 00:39:11,920
to grow it this way. 
And there's a longer story to be

792
00:39:11,920 --> 00:39:14,640
had about the debt spirals that 
rural farmers are in all around 

793
00:39:14,640 --> 00:39:17,240
the world because of the green 
revolution that started 40 years

794
00:39:17,240 --> 00:39:19,840
ago with pesticides and 
insecticides and fertilizers. 

795
00:39:20,400 --> 00:39:22,480
But Long story short is that we 
said we're going to foot the 

796
00:39:22,480 --> 00:39:23,440
bill. 
We're going to put the weight of

797
00:39:23,440 --> 00:39:25,000
that on our shoulders. 
We're not going to ask the 

798
00:39:25,000 --> 00:39:27,840
farmers to carry that weight. 
And with four acres, it made 

799
00:39:27,840 --> 00:39:29,600
sense. 
It wasn't that much of A capital

800
00:39:29,600 --> 00:39:32,440
outlay, but it was still 
absolutely insane to start our 

801
00:39:32,440 --> 00:39:35,000
own regenerative cotton farm. 
And the four acres of land that 

802
00:39:35,000 --> 00:39:37,440
we got were they were devoid of 
life and death. 

803
00:39:37,480 --> 00:39:39,120
They weren't even, it wasn't 
dead land. 

804
00:39:39,120 --> 00:39:41,480
It didn't have death in it. 
Death would have been great. 

805
00:39:41,640 --> 00:39:42,040
You know what? 
I. 

806
00:39:42,880 --> 00:39:44,840
Mean exactly we would have taken
the dead land. 

807
00:39:45,280 --> 00:39:47,560
So we model the whole thing out 
like all right. 

808
00:39:47,640 --> 00:39:50,000
This is what we think the best 
case scenario will be if it 

809
00:39:50,040 --> 00:39:52,440
works. 
That like this was just over a 

810
00:39:52,440 --> 00:39:54,600
bunch of Zoom conversations with
me. 

811
00:39:54,680 --> 00:39:58,320
This was just like an 
exploratory every week let's 

812
00:39:58,560 --> 00:40:01,760
meet and just like talk about 
what this may look like. 

813
00:40:01,760 --> 00:40:04,680
And that's what I love about the
regenerative like way or the 

814
00:40:04,680 --> 00:40:06,880
systems. 
It's like you're constantly 

815
00:40:06,880 --> 00:40:09,520
evolving and you're trying new 
things and you're learning from 

816
00:40:09,520 --> 00:40:12,480
them and like this farm, this 
specific farm that. 

817
00:40:13,000 --> 00:40:16,120
We started with was devoid of 
life and we had to till it, 

818
00:40:16,360 --> 00:40:19,280
which normally you wouldn't, but
in this case the land was like, 

819
00:40:19,400 --> 00:40:23,840
please till me and put nutrients
back into the soil, which I love

820
00:40:23,840 --> 00:40:27,440
because there's no like real 
linear, like direct way. 

821
00:40:27,440 --> 00:40:30,280
It's like ask the earth and 
she'll tell you. 

822
00:40:30,360 --> 00:40:35,040
And it's been a really beautiful
kind of reminder that we're in 

823
00:40:35,040 --> 00:40:37,160
relationship with the Earth and 
with each other. 

824
00:40:37,160 --> 00:40:41,320
And it's been that's been at the
forefront of this project is 

825
00:40:41,320 --> 00:40:43,680
let's explore together. 
Let's explore with the Earth and

826
00:40:43,680 --> 00:40:47,240
see what you know she has to 
tell us and what the. 

827
00:40:47,240 --> 00:40:48,440
Farmers have to tell us. 
Yeah, it. 

828
00:40:48,440 --> 00:40:51,800
Was a true like. 
About it yeah, like it started 

829
00:40:51,800 --> 00:40:55,680
there with with that. 
So what what else does that look

830
00:40:55,680 --> 00:40:57,480
like for you guys at your 
regenerative farm? 

831
00:40:57,480 --> 00:40:59,480
Because I know regenerative can 
look different depending on 

832
00:40:59,480 --> 00:41:02,680
what's being grown or raised but
what makes your farm 

833
00:41:02,680 --> 00:41:03,760
regenerative? 
Well. 

834
00:41:03,760 --> 00:41:06,040
So, you know, first and 
foremost, I think it's what 

835
00:41:06,040 --> 00:41:08,280
she's describing is that you're,
you're in a state of constant 

836
00:41:08,280 --> 00:41:10,480
improvement, right? 
Like things are constantly 

837
00:41:10,480 --> 00:41:12,000
getting better. 
So you're listening and you're 

838
00:41:12,000 --> 00:41:15,520
trying things. 
We have cover crops, we do chop 

839
00:41:15,520 --> 00:41:17,400
and drop. 
We have pollinator strips, we 

840
00:41:17,400 --> 00:41:19,160
have juice like. 
Yeah. 

841
00:41:19,880 --> 00:41:22,280
Yeah. 
And just for people who, who are

842
00:41:22,280 --> 00:41:25,080
watching, who may not understand
the significance of all of that,

843
00:41:25,080 --> 00:41:29,800
like let's contrast that with a 
big mono crop cotton farm where 

844
00:41:30,240 --> 00:41:34,200
the same crop is just grown 
constantly on the same plot of 

845
00:41:34,200 --> 00:41:37,280
soil until the soil becomes 
super depleted of any nutrients 

846
00:41:37,840 --> 00:41:41,200
and then pesticides, herbicides 
are heavily sprayed. 

847
00:41:41,360 --> 00:41:44,760
So this is actually farming in a
way that restores the health and

848
00:41:44,760 --> 00:41:47,040
the biodiversity of the soil. 
Yeah. 

849
00:41:47,040 --> 00:41:50,800
So, so when we we went to visit 
when we first started and 

850
00:41:50,800 --> 00:41:53,360
Koopasami and Eshwari had been 
living on that land that we 

851
00:41:53,360 --> 00:41:57,120
leased. 50 years the. 
Patriarch of the way, Eshwari is

852
00:41:57,120 --> 00:42:00,000
the the the the wife, and 
Koopasami is the husband. 

853
00:42:00,000 --> 00:42:03,280
And I asked Eshwari, I said, 
tell me about farming this way 

854
00:42:03,280 --> 00:42:05,800
because the land had been farmed
conventionally for 40 years. 

855
00:42:05,800 --> 00:42:07,480
What was it? 
Sugar cane prior. 

856
00:42:07,760 --> 00:42:09,440
Yeah, it's sugar cane and 
sesame. 

857
00:42:09,440 --> 00:42:12,120
And anyway, so I asked her, I 
said, like, tell me what the 

858
00:42:12,120 --> 00:42:13,800
difference is doing it this is 
it working? 

859
00:42:13,920 --> 00:42:16,600
How does it feel for you? 
And she said to me, she said, 

860
00:42:16,600 --> 00:42:20,120
first of all, she said it's not 
nearly as hot on the land 

861
00:42:20,120 --> 00:42:23,040
anymore 'cause when you farm 
with chemicals, it creates a 

862
00:42:23,040 --> 00:42:24,040
whole lot of heat. 
I. 

863
00:42:24,240 --> 00:42:26,400
Bet yeah, she said. 
I don't have sores on my arms 

864
00:42:26,400 --> 00:42:28,320
and my legs anymore when I walk 
through the fields. 

865
00:42:28,360 --> 00:42:29,800
Wow. 
And then she said me. 

866
00:42:29,800 --> 00:42:32,600
This is like the most impactful 
thing that she said, she said. 

867
00:42:32,600 --> 00:42:35,880
And as far as the Earth, you 
don't have to ask if the earth 

868
00:42:35,880 --> 00:42:37,200
is happy. 
Just look around. 

869
00:42:37,200 --> 00:42:39,840
The dragonflies are back. 
The earth looms have returned. 

870
00:42:40,160 --> 00:42:43,920
The earth is happy and for me 
that was like, Oh my God, this 

871
00:42:43,920 --> 00:42:46,440
is working right? 
So for anyone that isn't 

872
00:42:46,440 --> 00:42:49,400
familiar with the significance 
of sequestering carbon from the 

873
00:42:49,400 --> 00:42:52,080
atmosphere, tell us the 
significance of that. 

874
00:42:52,840 --> 00:42:57,600
Yeah, So, you know, carbon in 
the atmosphere can be really 

875
00:42:57,600 --> 00:43:04,640
dangerous And, and it, it, it 
can create a warming effect on 

876
00:43:04,640 --> 00:43:07,080
the planet or it can create 
climate change, not necessarily 

877
00:43:07,080 --> 00:43:11,000
just warming, but carbon in the 
soil is incredible, right? 

878
00:43:11,000 --> 00:43:13,640
It, it means that you have 
incredible biodiversity, you 

879
00:43:13,640 --> 00:43:17,720
have root systems. 
And so as the soil has become 

880
00:43:18,040 --> 00:43:20,520
more and more depleted, the 
carbon has moved from the soil 

881
00:43:20,520 --> 00:43:22,720
out into the atmosphere. 
And so everyone's like, Oh my 

882
00:43:22,720 --> 00:43:26,520
God, climate change, totally a 
natural reaction. 

883
00:43:27,120 --> 00:43:29,840
And and it it seems, seems 
helpless, right? 

884
00:43:30,160 --> 00:43:32,880
But wildly, the soil is 
incredibly resilient and 

885
00:43:32,880 --> 00:43:36,320
forgiving. 
And we can move that carbon back

886
00:43:36,520 --> 00:43:39,120
from the atmosphere down into 
the soil. 

887
00:43:39,120 --> 00:43:40,720
It's called carbon 
sequestration. 

888
00:43:41,480 --> 00:43:46,520
And we do that through 
regenerative practices, not just

889
00:43:46,520 --> 00:43:49,360
with growing cotton, through any
regenerative practice to growing

890
00:43:49,360 --> 00:43:51,280
anything else. 
But really it's, it's building 

891
00:43:51,560 --> 00:43:57,280
the, the, the organic content in
the soil, which is which all of 

892
00:43:57,280 --> 00:44:01,960
our bodies are made of carbon 
and any, any life uses carbon. 

893
00:44:01,960 --> 00:44:05,680
And so, so by doing that, you 
reduce the carbon in the 

894
00:44:05,680 --> 00:44:07,480
atmosphere, you pull it back 
down in the soil. 

895
00:44:07,760 --> 00:44:10,400
And it also allows the soil to 
become more of a soil, sorry, 

896
00:44:10,440 --> 00:44:12,320
the soil to become more of a 
soil sponge. 

897
00:44:12,320 --> 00:44:16,040
So you create water tables. 
It's, it's incredibly impactful 

898
00:44:16,600 --> 00:44:19,840
and it's just one marker for a 
healthy system. 

899
00:44:20,080 --> 00:44:22,480
And it's actually a marker 
that's more scientific than it 

900
00:44:22,480 --> 00:44:26,040
is kind of where I stand, which 
is more on the hippie dippie 

901
00:44:26,040 --> 00:44:27,400
vibe. 
But it's a really important 

902
00:44:27,400 --> 00:44:30,280
marker and it's something that 
we've done, I think quite well 

903
00:44:30,520 --> 00:44:32,400
on our, on our, on our land, 
yeah. 

904
00:44:32,400 --> 00:44:35,560
We always say with the livestock
that we raise at Primal pastures

905
00:44:35,560 --> 00:44:38,880
regeneratively, like 100 years 
ago it just would have been 

906
00:44:38,880 --> 00:44:41,680
called farming. 
You know, it's now with fact, 

907
00:44:41,680 --> 00:44:45,320
the factory farming of livestock
and the mono crops of a lot of 

908
00:44:45,320 --> 00:44:49,200
the plants that we eat, things 
are just so backwards and are 

909
00:44:49,200 --> 00:44:52,840
really contributing to a less 
healthy planet. 

910
00:44:53,120 --> 00:44:56,280
And I think it's interesting 
that cows often get blamed for 

911
00:44:56,280 --> 00:44:59,600
this when really it's like how 
the cows are being raised and 

912
00:44:59,600 --> 00:45:01,360
also so many other things, by 
the way. 

913
00:45:01,680 --> 00:45:04,640
But when we raise things in a 
regenerative way, it really, 

914
00:45:04,640 --> 00:45:06,920
truly does like, restore the 
health of the soil, which is 

915
00:45:07,080 --> 00:45:08,680
it's everything for the health 
of the planet. 

916
00:45:08,800 --> 00:45:09,160
Yeah. 
It's. 

917
00:45:09,160 --> 00:45:11,080
Basically how our ancestors used
to farm. 

918
00:45:11,200 --> 00:45:13,800
Exactly, Yeah. 
We're just hedging over 

919
00:45:13,800 --> 00:45:17,280
£3,000,000 of carbon events 
sequestered from our farms from 

920
00:45:17,320 --> 00:45:21,960
I think we've done that 320 
acres all in over the course of 

921
00:45:22,840 --> 00:45:24,160
five years. 
That's insane. 

922
00:45:24,320 --> 00:45:27,080
Yeah, so it's, it's working. 
And you know, we're a really 

923
00:45:27,400 --> 00:45:30,240
relatively small company. 
We're no H&M, we're no Zara. 

924
00:45:30,680 --> 00:45:33,840
And the way that we the way that
we designed the whole project is

925
00:45:33,840 --> 00:45:38,120
we did it open source. 
So it none of what we're doing 

926
00:45:38,200 --> 00:45:41,160
is proprietary. 
In fact, if any brand wants to 

927
00:45:41,160 --> 00:45:44,320
go reach out to Nishanth right 
now and take acres with him, 

928
00:45:44,720 --> 00:45:46,680
they are totally capable of 
doing it. 

929
00:45:46,680 --> 00:45:48,240
We have a. 
Lot of brands that reach out and

930
00:45:48,240 --> 00:45:51,160
ask to buy our yield of 
regenerative cotton and we're 

931
00:45:51,160 --> 00:45:54,000
like actually here's our 
partners information. 

932
00:45:54,000 --> 00:45:56,680
Well, they go straight to him 
and yeah, like we really 

933
00:45:56,680 --> 00:45:59,600
recommend getting an acre or two
if you can. 

934
00:46:00,000 --> 00:46:01,640
Has anyone? 
Yeah, yeah. 

935
00:46:02,040 --> 00:46:05,080
Have and then if you were like, 
what do you even know, I think. 

936
00:46:05,200 --> 00:46:08,840
I think right now this year 
we're responsible for 80 acres 

937
00:46:09,360 --> 00:46:13,040
and I think in total I think 
Nishant is managing about 400 

938
00:46:13,040 --> 00:46:15,520
plus acres for the year. 
So there's other brands that are

939
00:46:15,520 --> 00:46:19,440
getting involved. 
And the thing about it like from

940
00:46:19,440 --> 00:46:24,080
a, from a business point of view
is typically if you were to 

941
00:46:24,080 --> 00:46:28,840
source your cotton from the 
global commodity market, you're 

942
00:46:28,920 --> 00:46:32,000
usually you can finance it and 
you can get, you know, terms 

943
00:46:32,000 --> 00:46:34,480
that you're usually to market 
before you're paying for it. 

944
00:46:34,760 --> 00:46:38,760
We have a year from the time we 
pay for the first seed in the 

945
00:46:38,760 --> 00:46:40,120
ground. 
So when we can bring it to 

946
00:46:40,120 --> 00:46:43,000
market. 
So it's, it brings additional 

947
00:46:43,000 --> 00:46:45,320
challenges with it. 
And one of the ways that we 

948
00:46:45,320 --> 00:46:49,120
figured out how to kind of 
adjust for that is like I said 

949
00:46:49,120 --> 00:46:52,360
to you early on, we were like, 
wait, the farmers can't be asked

950
00:46:52,360 --> 00:46:54,520
to carry this, this weight all 
on their own. 

951
00:46:54,520 --> 00:46:56,320
As a brand, we're going to put 
it on our shoulders. 

952
00:46:56,800 --> 00:46:59,320
But then what we realized like, 
Oh my God, we can't carry this 

953
00:46:59,360 --> 00:47:02,600
either. 
So then I'm thinking about like 

954
00:47:02,600 --> 00:47:05,320
a table, right? 
Like if you have a table with 

955
00:47:05,320 --> 00:47:10,240
four legs, you're moving that 
weight across or you're sharing 

956
00:47:10,240 --> 00:47:13,760
that across 4 legs. 
What's, what's the way to 

957
00:47:13,760 --> 00:47:16,360
lighten the load on our 
shoulders is like, Oh my God, 

958
00:47:16,360 --> 00:47:20,480
our community, our mycelia 
network of human beings. 

959
00:47:20,480 --> 00:47:22,640
Wait, can we? 
Do a quick, quick explanation on

960
00:47:22,640 --> 00:47:25,480
mycelia because I wasn't 
familiar with this term and you 

961
00:47:25,840 --> 00:47:28,800
told me about it before we 
started recording. 

962
00:47:28,920 --> 00:47:31,040
Yes, but it's really cool. 
Quick snapshot. 

963
00:47:31,040 --> 00:47:34,120
I mean, I don't want to like 
ruin this some, some scientists 

964
00:47:34,120 --> 00:47:36,480
are going to be like, that's not
what it is exactly. 

965
00:47:36,480 --> 00:47:39,720
But basically the mycelia 
network in the soil is this 

966
00:47:39,720 --> 00:47:43,520
network of of little hairs, 
fungi that are sharing 

967
00:47:43,520 --> 00:47:49,840
information across vast spaces. 
And so when you till land, you 

968
00:47:50,400 --> 00:47:53,080
disrupt that mycelium network. 
But what's amazing is that if 

969
00:47:53,080 --> 00:47:56,480
you have a Grove of trees and 
then you have a pestilence come 

970
00:47:56,480 --> 00:48:00,040
in, what scientists have 
discovered is that if the first 

971
00:48:00,040 --> 00:48:04,320
tree, right when that first tree
is experiencing this pestilence,

972
00:48:04,720 --> 00:48:08,040
the trees all the way at the 
other side of the Grove are now 

973
00:48:08,040 --> 00:48:11,560
releasing certain chemicals and 
enzymes to prepare and prevent 

974
00:48:11,560 --> 00:48:15,320
those pests from ruining them. 
And that is all because of the 

975
00:48:15,320 --> 00:48:17,760
mycelia network. 
So there's this intelligence 

976
00:48:17,760 --> 00:48:21,760
under the ground that's speaking
all the time, and it's a wisdom 

977
00:48:21,760 --> 00:48:24,560
that's shared between the plants
that's really, really, really 

978
00:48:24,560 --> 00:48:25,400
beautiful. 
So. 

979
00:48:25,400 --> 00:48:26,520
Amazing. 
OK, Thank you. 

980
00:48:26,560 --> 00:48:27,840
I didn't mean to derail you. 
No, no. 

981
00:48:27,840 --> 00:48:29,320
It's fine. 
But what I was trying to say is,

982
00:48:29,400 --> 00:48:34,040
is that what you find Is that 
the more you can share the 

983
00:48:34,040 --> 00:48:38,360
weight, no one has to be the 
hero if everyone takes a little 

984
00:48:38,360 --> 00:48:40,600
bit, no one has to be the 
martyr. 

985
00:48:41,000 --> 00:48:44,160
And so we asked our community 
and we said, hey, listen, we 

986
00:48:44,160 --> 00:48:48,680
want to take 40 acres of, of, of
land that we're going to commit 

987
00:48:48,680 --> 00:48:51,160
to 40 acres during this six 
month growing period. 

988
00:48:51,760 --> 00:48:54,040
We would like to invite you to 
support us on that. 

989
00:48:54,040 --> 00:48:55,720
And so basically it's called the
land stewardship. 

990
00:48:56,280 --> 00:49:00,920
And so our community can steward
for $200, which is about the 

991
00:49:00,920 --> 00:49:04,640
cost of our Dondres. 
They can steward about 3500 

992
00:49:04,640 --> 00:49:07,400
square feet of farmland. 
And what is they pay $200 up 

993
00:49:07,400 --> 00:49:10,200
front. 
And at the end of the season, we

994
00:49:10,200 --> 00:49:13,080
say, hey, this is the, this is 
the price we're going to pay you

995
00:49:13,080 --> 00:49:15,600
back for the cotton that grows 
on your square footage. 

996
00:49:16,080 --> 00:49:20,200
We, we pay back our stewards in 
the form of store credit. 

997
00:49:20,480 --> 00:49:22,400
And with any regenerative 
system, things tend to get 

998
00:49:22,400 --> 00:49:24,400
better and better. 
So every season we've done this,

999
00:49:24,960 --> 00:49:27,840
people have gotten back more 
than $200 in store credit. 

1000
00:49:28,200 --> 00:49:30,840
And so it really helps us manage
the cash flow. 

1001
00:49:30,960 --> 00:49:33,040
Yeah, but it helps regenerate 
the land. 

1002
00:49:33,040 --> 00:49:34,680
And now it's not just on our 
shoulders. 

1003
00:49:34,680 --> 00:49:35,880
Yeah. 
And now and more. 

1004
00:49:35,880 --> 00:49:37,440
Connection. 
That's right, clothing. 

1005
00:49:37,520 --> 00:49:39,120
That. 
That's right, yeah. 

1006
00:49:39,280 --> 00:49:42,080
That's really cool anyways. 
That's kind of like that's the 

1007
00:49:42,080 --> 00:49:47,400
story of what Christy Don, how 
we got here and why we got here 

1008
00:49:47,400 --> 00:49:49,120
and why we did it. 
I. 

1009
00:49:49,160 --> 00:49:53,560
Love just at every level. 
How much better regenerative 

1010
00:49:53,560 --> 00:49:57,640
clothing is for the people that,
that are growing it on the 

1011
00:49:57,640 --> 00:49:59,280
farms. 
And you mentioned like the, the 

1012
00:49:59,280 --> 00:50:02,520
woman, like not getting the 
sores anymore that she used to 

1013
00:50:02,520 --> 00:50:04,640
get when they were growing 
conventional cotton. 

1014
00:50:04,640 --> 00:50:07,120
Like how amazing. 
And then so much better for the 

1015
00:50:07,120 --> 00:50:09,200
people producing it in the 
working conditions. 

1016
00:50:09,200 --> 00:50:13,480
Like talk to me a little bit 
about the, the people that sew 

1017
00:50:13,480 --> 00:50:17,480
Christy John clothing. 
I I know that their wages are a 

1018
00:50:17,480 --> 00:50:21,520
lot higher than typical person 
working in the clothing 

1019
00:50:21,520 --> 00:50:23,520
industry. 
What does that look like? 

1020
00:50:24,080 --> 00:50:26,200
Yeah, we have a factory here in 
LA. 

1021
00:50:26,320 --> 00:50:29,440
Like it's not here, we're in 
Marietta, but in downtown. 

1022
00:50:29,840 --> 00:50:33,160
Yeah, in downtown LA, we have a 
factory there where everyone 

1023
00:50:33,160 --> 00:50:38,240
there gets a living wage and we 
also have health benefits and 

1024
00:50:38,240 --> 00:50:41,960
paid time off. 
So, you know, for us, it's like 

1025
00:50:41,960 --> 00:50:46,400
that's that's the only way, you 
know, that's what we've always 

1026
00:50:46,400 --> 00:50:53,320
done for our team here in LA. 
Also really sweet little story, 

1027
00:50:53,320 --> 00:50:57,240
our sewers in LA, they all wear 
Christie on Wow. 

1028
00:50:57,240 --> 00:51:01,560
So people that come in to like 
have an interview or whoever is 

1029
00:51:01,560 --> 00:51:03,960
coming in that we're meeting 
with, they're like, first they 

1030
00:51:03,960 --> 00:51:07,440
walk in and they're just like, 
what is happening? 

1031
00:51:07,440 --> 00:51:09,440
Like everyone's smiling and 
laughing. 

1032
00:51:09,440 --> 00:51:11,600
And this does not look like your
average factory. 

1033
00:51:11,600 --> 00:51:13,760
And then everyone's wearing 
Christy Don. 

1034
00:51:13,760 --> 00:51:15,040
It's. 
Super. 

1035
00:51:15,040 --> 00:51:16,120
Sweet. 
For me it's not. 

1036
00:51:16,120 --> 00:51:17,560
Mandatory, yeah. 
Not at all. 

1037
00:51:17,560 --> 00:51:19,560
Not like we. 
Force them to no like these. 

1038
00:51:19,560 --> 00:51:20,440
They're proud. 
To. 

1039
00:51:20,480 --> 00:51:22,520
Yeah, to. 
Wear Christine not to wear the 

1040
00:51:22,520 --> 00:51:24,040
dresses that they're making. 
Yeah. 

1041
00:51:24,480 --> 00:51:27,480
Yeah, that's really. 
Cool, talk to me about what you 

1042
00:51:27,480 --> 00:51:29,760
used to dye your clothing, 
because I know that's radically 

1043
00:51:29,760 --> 00:51:31,720
different than how most clothing
is dyed. 

1044
00:51:31,840 --> 00:51:35,280
Yeah, yeah, this is my favorite 
part about, well, one of my 

1045
00:51:35,280 --> 00:51:38,320
favorite parts, what we do. 
So we use a lot of plant dyes 

1046
00:51:39,440 --> 00:51:44,040
and a lot of the flowers and the
plants are so beautiful. 

1047
00:51:44,040 --> 00:51:46,320
You can get such a different 
range of color. 

1048
00:51:47,160 --> 00:51:49,120
Some of my favorites are 
turmeric. 

1049
00:51:49,120 --> 00:51:52,280
And then there's like little 
recipes basically for each 

1050
00:51:52,280 --> 00:51:54,760
color. 
So when we went to India, we 

1051
00:51:54,760 --> 00:51:59,280
went to a natural dye house and 
it was basically the kitchen of 

1052
00:51:59,520 --> 00:52:04,480
this man who has worked with 
these plants for, I think he 

1053
00:52:04,480 --> 00:52:07,280
said 20 years. 
And before he lets anyone come 

1054
00:52:07,280 --> 00:52:10,440
into the kitchen to create these
recipes with him, they have to 

1055
00:52:10,440 --> 00:52:16,760
spend like four years with him 
in the woods, like identifying 

1056
00:52:16,760 --> 00:52:18,520
the plants, working with the 
plants. 

1057
00:52:18,840 --> 00:52:22,440
It was so special. 
And when you look around, he has

1058
00:52:22,440 --> 00:52:25,960
all these little recipe cards as
if you're cooking something and 

1059
00:52:25,960 --> 00:52:33,040
these big pots to create these 
really just vibrant, like so 

1060
00:52:33,040 --> 00:52:37,120
beautiful colors. 
But you'll see some things in 

1061
00:52:37,120 --> 00:52:41,600
the kitchen were turmeric. 
There's a flower, I believe it's

1062
00:52:41,600 --> 00:52:46,720
called clitoria or clitora 
there. 

1063
00:52:46,720 --> 00:52:49,720
We use a lot of roses, lots of 
flowers, marigolds. 

1064
00:52:49,720 --> 00:52:53,000
We use rusted nails. 
There's this process of 

1065
00:52:53,000 --> 00:52:58,520
releasing this like black color 
by using rusty old nails, which 

1066
00:52:58,520 --> 00:53:02,240
is so funny. 
And yeah, it's just like it's so

1067
00:53:02,240 --> 00:53:05,800
many different colors that you 
can get from using the beautiful

1068
00:53:06,000 --> 00:53:08,880
things that the earth creates. 
That is so cool. 

1069
00:53:08,880 --> 00:53:10,160
It's so cool. 
Yeah. 

1070
00:53:10,240 --> 00:53:11,920
Yeah. 
And you can get like 5 different

1071
00:53:11,920 --> 00:53:13,600
ranges. 
And indigo, we use a lot of 

1072
00:53:13,600 --> 00:53:17,840
indigo and matter root and the 
Blues and the indigo, it's like 

1073
00:53:18,320 --> 00:53:20,160
I'm not wearing like this is 
indigo. 

1074
00:53:20,280 --> 00:53:22,840
This is like the last shade of 
indigo. 

1075
00:53:22,840 --> 00:53:26,520
And it just, you would just hold
the cotton in the VAT for much 

1076
00:53:26,520 --> 00:53:28,640
longer than you would like the 
light blue. 

1077
00:53:28,800 --> 00:53:30,160
Yeah. 
Well. 

1078
00:53:30,160 --> 00:53:35,000
So these like ancient traditions
that they're using and and 

1079
00:53:35,000 --> 00:53:37,080
keeping track of, like you 
mentioned with the different 

1080
00:53:37,080 --> 00:53:39,880
recipes, like so much wisdom and
intention goes into that. 

1081
00:53:39,920 --> 00:53:43,680
Recipe card. 
It's like this much turmeric and

1082
00:53:43,680 --> 00:53:46,800
then this much sesame oil and 
then how long you leave it in 

1083
00:53:46,800 --> 00:53:50,480
the pot for. 
It's really so beautiful and 

1084
00:53:50,480 --> 00:53:53,920
intentional, really cool and old
to like, this is old wisdom that

1085
00:53:53,920 --> 00:53:54,920
they carry. 
Yeah. 

1086
00:53:55,080 --> 00:53:57,880
Yeah, yeah. 
And I'd imagine takes so much 

1087
00:53:57,880 --> 00:53:59,720
more time so. 
Much more time. 

1088
00:53:59,720 --> 00:54:03,960
I mean, those dresses that we 
make that are all we usually do 

1089
00:54:03,960 --> 00:54:08,880
block printed and vegetable dyed
pieces because it just feels so 

1090
00:54:08,880 --> 00:54:13,320
intentional to do both of them. 
But those dresses always take so

1091
00:54:13,320 --> 00:54:16,720
much longer or are either very 
late on our production schedule,

1092
00:54:17,840 --> 00:54:19,720
but it's fine. 
It's so worth it because it's 

1093
00:54:19,760 --> 00:54:21,640
and then wearing one. 
Is unique, yeah. 

1094
00:54:22,200 --> 00:54:23,160
Yeah. 
And so that's the other thing, 

1095
00:54:23,160 --> 00:54:28,320
like often times on the design 
team, we will approve 1 shade of

1096
00:54:28,320 --> 00:54:34,400
color and this is 6 months 
before it comes to to life where

1097
00:54:34,400 --> 00:54:37,040
we can sell it and shoot it, 
shoot the product, but we'll 

1098
00:54:37,040 --> 00:54:40,360
approve like a light blue and 
then we get it. 

1099
00:54:40,880 --> 00:54:44,600
And Nishant, our partners like, 
sorry, there was a sandstorm and

1100
00:54:45,040 --> 00:54:49,120
there's little spots all over 
and the shade is like, you know,

1101
00:54:49,120 --> 00:54:51,480
five times different, either 
darker or lighter. 

1102
00:54:51,480 --> 00:54:54,680
And you're just like, OK, cool, 
tell that story. 

1103
00:54:54,680 --> 00:54:57,200
And so often times we have to 
share, like this is what was 

1104
00:54:57,200 --> 00:55:02,040
happening in that part of India 
when they were dying, this 

1105
00:55:02,040 --> 00:55:03,920
fabric, and there was a 
sandstorm that came through. 

1106
00:55:03,920 --> 00:55:05,920
So that's why there's all these 
little dots everywhere. 

1107
00:55:05,920 --> 00:55:08,680
And like, you're wearing the 
energetics of a sandstorm. 

1108
00:55:08,680 --> 00:55:10,160
Yeah. 
What a cool story to tell. 

1109
00:55:10,160 --> 00:55:11,120
Very cool. 
Yeah. 

1110
00:55:11,120 --> 00:55:13,320
Have that information about the 
clothing that you're wearing 

1111
00:55:13,400 --> 00:55:14,600
Totally. 
So rare. 

1112
00:55:14,600 --> 00:55:16,360
And it. 
Keeps us like really in the 

1113
00:55:16,360 --> 00:55:19,200
moment as well. 
I think, you know, on the design

1114
00:55:19,200 --> 00:55:22,760
side, you can get really used to
like you get, you fall in love 

1115
00:55:22,760 --> 00:55:24,480
with the thing you originally 
designed. 

1116
00:55:24,480 --> 00:55:27,160
And when you're working with the
natural elements, you're just, 

1117
00:55:27,840 --> 00:55:31,720
you're actually in the flow of 
what will come. 

1118
00:55:31,760 --> 00:55:34,520
And it's also this beautiful 
surprise that you're like really

1119
00:55:34,520 --> 00:55:37,080
excited to see. 
So now we know with block prints

1120
00:55:37,080 --> 00:55:40,040
and vegetable dyes, we're like 
we approve this color but it 

1121
00:55:40,040 --> 00:55:42,600
might be 5 shades lighter or 5 
shades darker. 

1122
00:55:43,040 --> 00:55:47,880
Yeah, I read preparing for this 
interview that polyester has a 

1123
00:55:47,880 --> 00:55:52,400
frequency of 15 Hertz, which is 
equivalent to a dead or dying 

1124
00:55:52,400 --> 00:55:54,960
person. 
And I, you know, this is very 

1125
00:55:54,960 --> 00:55:58,000
new for me to dive into the 
frequency of clothing. 

1126
00:55:58,000 --> 00:56:01,400
It may sound really out there to
a lot of people, but I truly 

1127
00:56:01,400 --> 00:56:05,320
believe there's something to it.
Talk to us about the frequency 

1128
00:56:05,440 --> 00:56:08,720
of regeneratively raised 
clothing and natural fibers in 

1129
00:56:08,720 --> 00:56:12,000
general, and how that differs 
from synthetic fibers. 

1130
00:56:13,720 --> 00:56:16,640
Gosh, I mean, I don't have any 
data to support this, and I 

1131
00:56:16,640 --> 00:56:20,480
think it would be so fun for us 
to actually figure out a way to 

1132
00:56:20,480 --> 00:56:25,720
do that with our fabric. 
For me, it's really how I feel 

1133
00:56:25,720 --> 00:56:28,880
when I'm wearing it. 
And I'm lucky enough to wear a 

1134
00:56:28,880 --> 00:56:31,800
lot of regenerative clothing. 
So now when I do wear something 

1135
00:56:31,800 --> 00:56:36,720
that is not, I'm such a 
sensitive, subtle being that I 

1136
00:56:36,720 --> 00:56:40,800
can really tune into the feeling
of putting on a garment that 

1137
00:56:40,800 --> 00:56:44,120
doesn't have a regenerative 
quality. 

1138
00:56:45,720 --> 00:56:47,920
I guess I could just share with 
you the things that I feel like,

1139
00:56:48,360 --> 00:56:50,320
you know, it's similar to when 
we take our shoes off and we 

1140
00:56:50,320 --> 00:56:53,440
come out here and we ground. 
It's kind of a similar feeling 

1141
00:56:53,440 --> 00:56:56,920
when you're putting a 
regenerative piece on your body.

1142
00:56:56,920 --> 00:57:00,080
It's the largest, The skin is 
the largest organ of our body, 

1143
00:57:00,080 --> 00:57:05,680
and we're absorbing so much of 
the actual frequency of not only

1144
00:57:05,680 --> 00:57:08,880
the cotton, but the energetics 
that go into making the garment.

1145
00:57:11,000 --> 00:57:13,160
Yeah, I think I. 
Think all of that does translate

1146
00:57:13,160 --> 00:57:16,520
on some level, like the energy 
of the humans that were making 

1147
00:57:16,520 --> 00:57:20,480
your clothing, like passed on on
some level like you feel. 

1148
00:57:20,480 --> 00:57:22,200
It when you're hanging out with 
someone and they're really 

1149
00:57:22,200 --> 00:57:24,960
negative, right? 
And you're like, I'm just like 

1150
00:57:24,960 --> 00:57:27,800
totally slumping into this 
feeling and when you hang out 

1151
00:57:27,800 --> 00:57:30,600
with someone who's really 
positive and beautiful and you 

1152
00:57:30,600 --> 00:57:32,720
know, you can feel the 
difference. 

1153
00:57:32,720 --> 00:57:36,200
And I would say that our 
clothing has a very similar 

1154
00:57:36,200 --> 00:57:39,600
feeling if you are able to tune 
into it. 

1155
00:57:39,760 --> 00:57:41,640
Yeah, we live in a really 
fast-paced world. 

1156
00:57:41,640 --> 00:57:44,200
It's hard to like get dressed 
consciously every day and 

1157
00:57:44,200 --> 00:57:45,920
actually tune into what you're 
wearing. 

1158
00:57:46,720 --> 00:57:50,280
But maybe try it next time and 
see how it feels because you 

1159
00:57:50,280 --> 00:57:54,640
might really not be able to turn
away right when you get dressed.

1160
00:57:54,640 --> 00:57:56,640
Yeah, I thought. 
It was interesting with silk too

1161
00:57:56,640 --> 00:58:00,640
that you mentioned. 
So I also read that silk has a 

1162
00:58:00,640 --> 00:58:05,120
lower frequency and but and you 
mentioned that's because like 

1163
00:58:05,680 --> 00:58:07,200
silkworms actually. 
Yeah, you. 

1164
00:58:07,200 --> 00:58:09,160
Have to kill the silkworm guy. 
In the process. 

1165
00:58:09,160 --> 00:58:11,040
But then there's something 
called peace silk. 

1166
00:58:11,040 --> 00:58:12,280
I thought you were saying peace 
silk. 

1167
00:58:12,280 --> 00:58:14,040
Yeah, like. 
Peace and love Silk where the. 

1168
00:58:14,320 --> 00:58:18,600
Silkworms don't die and the 
frequency is a lot higher and 

1169
00:58:18,880 --> 00:58:22,640
Rs, I think you said linen is 
like 500 Hertz, yeah, which is a

1170
00:58:22,640 --> 00:58:25,560
totally natural fiber, so yeah. 
Linen and wool. 

1171
00:58:25,640 --> 00:58:26,560
Fascinating. 
Wool. 

1172
00:58:27,240 --> 00:58:29,640
When you shear your shear your 
sheep. 

1173
00:58:30,720 --> 00:58:31,840
Make a coat. 
Yeah. 

1174
00:58:31,840 --> 00:58:34,360
Exactly. 
I mean, I, I certainly, I think 

1175
00:58:34,800 --> 00:58:36,800
after sitting with you, I think 
we're going to go figure out how

1176
00:58:36,800 --> 00:58:38,480
to measure the hurts of what 
we're making. 

1177
00:58:38,640 --> 00:58:39,640
Yeah. 
You've got to do it, but I 

1178
00:58:39,640 --> 00:58:41,040
think. 
You can kind of intuitively just

1179
00:58:41,040 --> 00:58:42,920
look and say like, wait a 
second, do I want to wear 

1180
00:58:42,920 --> 00:58:45,440
slavery? 
Do I want to wear extraction? 

1181
00:58:45,480 --> 00:58:48,000
Right? 
Like no, like, I mean, same 

1182
00:58:48,000 --> 00:58:50,840
thing with like diamonds, right?
Like now people like, oh, blood 

1183
00:58:50,840 --> 00:58:53,320
diamonds and it doesn't just, it
just doesn't feel as good. 

1184
00:58:53,320 --> 00:58:56,720
Forget, you know, forget 
science, Like, oh, I don't, I 

1185
00:58:56,720 --> 00:58:58,600
don't want to be associated with
those things. 

1186
00:58:58,600 --> 00:59:03,000
But now we're wearing it right. 
And so I think all of it, to put

1187
00:59:03,000 --> 00:59:06,400
it all in perspective is like 
the purpose of Christy Don on 

1188
00:59:06,400 --> 00:59:09,040
the surface appears to be. 
And we thought we started a 

1189
00:59:09,040 --> 00:59:12,640
clothing company, but I think 
now we've kind of reframed that 

1190
00:59:12,640 --> 00:59:15,640
for ourselves. 
Is that like clothing is the 

1191
00:59:15,640 --> 00:59:18,680
Trojan horse. 
And our hope is that when people

1192
00:59:18,680 --> 00:59:22,160
buy Christy Don, when people 
wear Christy Don, that it, it 

1193
00:59:22,160 --> 00:59:25,600
invites in them a level of 
inquiry that maybe it wasn't 

1194
00:59:25,600 --> 00:59:31,760
there before. 
Because when I look at the world

1195
00:59:31,760 --> 00:59:36,120
and I see what's going on, my 
heart hurts sometimes and and 

1196
00:59:36,120 --> 00:59:39,440
not just what's going on 
externally, sometimes internally

1197
00:59:39,440 --> 00:59:41,440
too. 
And I see this like almost this,

1198
00:59:41,440 --> 00:59:45,280
like forgetting the connection, 
forgetting who I am, forgetting 

1199
00:59:45,280 --> 00:59:47,760
who we are. 
And the anecdote to that is 

1200
00:59:47,760 --> 00:59:51,440
presence, right? 
And so like, if clothing can be 

1201
00:59:51,440 --> 00:59:54,720
an Ave. for people that actually
just take a moment of like, 

1202
00:59:54,720 --> 00:59:58,880
wait, what am I wearing? 
Oh, wait, this, this was grown 

1203
00:59:58,880 --> 01:00:02,640
in a road India, right? 
Like by a farmer over there 

1204
01:00:02,640 --> 01:00:05,440
who's now energetic is here with
me. 

1205
01:00:05,600 --> 01:00:07,600
If we can begin to remember 
those things. 

1206
01:00:07,960 --> 01:00:09,760
Really, Christy Don is in the 
business of shifting 

1207
01:00:09,760 --> 01:00:12,360
consciousness little by little 
by little by little. 

1208
01:00:12,360 --> 01:00:13,680
And we do it by wearing 
beautiful things. 

1209
01:00:13,680 --> 01:00:16,040
And that's such a gift and it's 
such a privilege to do that. 

1210
01:00:16,040 --> 01:00:18,400
But there's a shirt that we have
a T-shirt on the back. 

1211
01:00:18,400 --> 01:00:22,000
It says we are the regeneration.
So sometimes we think about 

1212
01:00:22,000 --> 01:00:24,840
healing as being external or 
regeneration happening outside 

1213
01:00:24,840 --> 01:00:27,400
of us on the farm. 
But like, quite literally, if we

1214
01:00:27,400 --> 01:00:31,320
looked at the Earth as an entire
system and then we looked at 

1215
01:00:31,320 --> 01:00:35,080
ourselves as part of that 
system, why on Earth are we 

1216
01:00:35,080 --> 01:00:38,760
incarnating right now in this 
time where things are so 

1217
01:00:39,800 --> 01:00:42,240
seemingly in flux? 
Oh my goodness. 

1218
01:00:42,240 --> 01:00:47,080
Maybe we are the regeneration 
that's being invited into 

1219
01:00:47,080 --> 01:00:49,600
happen, but the only way to do 
that is to actually come into 

1220
01:00:49,600 --> 01:00:52,200
our own presence. 
And so the dresses and the 

1221
01:00:52,200 --> 01:00:54,920
T-shirts and underwear, Yeah, 
it's an invitation. 

1222
01:00:54,920 --> 01:00:56,160
Yeah, it's an. 
Opportunity. 

1223
01:00:56,200 --> 01:00:57,680
Yeah. 
Yeah, that's kind of. 

1224
01:00:57,680 --> 01:00:59,800
How we, how I look at it, at 
least Maybe Christy's not 

1225
01:00:59,800 --> 01:01:01,520
tripping like I am, but that's 
what I'm at. 

1226
01:01:02,080 --> 01:01:03,520
I'm tripping like he is. 
You're. 

1227
01:01:03,520 --> 01:01:04,880
Both tripping. 
Yeah, we're both stripping. 

1228
01:01:04,880 --> 01:01:07,840
You're on the same page. 
I think it's so cool what you 

1229
01:01:07,840 --> 01:01:10,560
guys are doing and I think that 
there's going to be more and 

1230
01:01:10,560 --> 01:01:13,080
more awareness in this area in 
the coming years. 

1231
01:01:13,080 --> 01:01:16,000
You know, we're seeing it 
happening with big Food, big 

1232
01:01:16,000 --> 01:01:19,080
Pharma and I I feel like big 
fashion is next. 

1233
01:01:19,840 --> 01:01:24,400
There's a lot of powers that be 
that are trying to keep us from 

1234
01:01:24,760 --> 01:01:26,960
from going there. 
I think like Christy and I were 

1235
01:01:26,960 --> 01:01:31,400
just talking about how even 
these like fashion publications 

1236
01:01:32,200 --> 01:01:36,560
that that we all see, it's like 
they are funded by the ads from 

1237
01:01:36,560 --> 01:01:41,000
these big fashion companies, 
similar to how food companies 

1238
01:01:41,000 --> 01:01:44,400
are funding the regulations of 
all of these associations. 

1239
01:01:44,400 --> 01:01:47,120
American Heart Association. 
You know, there's, it's, it's 

1240
01:01:47,120 --> 01:01:50,160
all kind of corrupt and and 
broken. 

1241
01:01:50,520 --> 01:01:53,680
And, and I don't think we think 
fashion is something that has 

1242
01:01:53,680 --> 01:01:57,920
been like easy for us to feel 
disconnected from and brush off.

1243
01:01:57,920 --> 01:02:02,200
But when the awareness is there,
there's just there's going to be

1244
01:02:02,200 --> 01:02:03,680
more change. 
I think it. 

1245
01:02:03,680 --> 01:02:05,640
Becomes an heirloom piece. 
That's right. 

1246
01:02:05,640 --> 01:02:09,400
And we get that feedback so 
often from our community that 

1247
01:02:09,680 --> 01:02:14,400
mothers or grandmothers or not, 
they're like, I'm saving this 

1248
01:02:14,400 --> 01:02:17,960
for my future child or I'm going
to give this to my 

1249
01:02:17,960 --> 01:02:19,120
granddaughter. 
I love that. 

1250
01:02:19,120 --> 01:02:21,640
And that's like it was. 
Back in the day, exactly like. 

1251
01:02:21,640 --> 01:02:24,720
It becomes this really cherished
heirloom piece. 

1252
01:02:25,400 --> 01:02:27,520
Like I could see this dress 
being passed down from 

1253
01:02:27,520 --> 01:02:30,760
generation to generation to 
generation and never going out 

1254
01:02:30,760 --> 01:02:31,480
of style. 
And that's. 

1255
01:02:31,480 --> 01:02:34,240
The goal, like when I'm 
designing, that's the goal. 

1256
01:02:34,320 --> 01:02:36,000
And you know, we don't follow 
trends. 

1257
01:02:36,000 --> 01:02:39,040
I think that's a really like 
important part of this 

1258
01:02:39,040 --> 01:02:41,320
conversation too. 
Like when you're not following a

1259
01:02:41,320 --> 01:02:44,400
trend, it becomes a timeless 
piece. 

1260
01:02:44,400 --> 01:02:47,080
You can wear it for so long. 
Like our Dawn dress. 

1261
01:02:47,720 --> 01:02:51,400
It is the first dress that I 
ever designed and to this day is

1262
01:02:51,400 --> 01:02:54,920
our best selling dress. 
And that was 10 years ago. 

1263
01:02:54,920 --> 01:02:59,360
And that speaks volumes to the 
design, the designs itself. 

1264
01:02:59,480 --> 01:03:05,080
And I just think that's so cool 
because if you were to look at, 

1265
01:03:05,120 --> 01:03:08,080
you know, a Forever 21 or a 
Czar, like you're not wearing 

1266
01:03:08,080 --> 01:03:10,320
the thing that they've made ten 
years ago. 

1267
01:03:10,360 --> 01:03:14,240
No, no, no. 
So the intention is followed 

1268
01:03:14,240 --> 01:03:17,160
through. 
So when you come to market with 

1269
01:03:17,440 --> 01:03:20,560
regenerative clothing, how was 
that received by the general 

1270
01:03:20,560 --> 01:03:24,120
public? 
So, yeah, yeah. 

1271
01:03:24,120 --> 01:03:27,240
So we're so excited, you know, 
like we, she wants to make 

1272
01:03:27,240 --> 01:03:28,800
beautiful dresses. 
I want to make rent. 

1273
01:03:28,800 --> 01:03:30,960
And now we're like, Oh my God, 
we're going to make a difference

1274
01:03:30,960 --> 01:03:32,240
in the world. 
We can't wait. 

1275
01:03:32,240 --> 01:03:35,800
We're so excited. 
It's working and and we come to 

1276
01:03:35,800 --> 01:03:38,680
market and we are beating the 
drum of regeneration. 

1277
01:03:38,880 --> 01:03:41,400
We launch. 
Farm to closet collection, we 

1278
01:03:41,400 --> 01:03:42,720
call it. 
The Farm to closet collection 

1279
01:03:42,720 --> 01:03:44,960
and we talk about regenerative, 
regenerative, regenerative. 

1280
01:03:44,960 --> 01:03:46,240
We're like. 
This is genius. 

1281
01:03:46,280 --> 01:03:47,800
This is awesome. 
People are going. 

1282
01:03:47,800 --> 01:03:50,120
To love, yeah. 
Wait, everyone's going to stop 

1283
01:03:50,120 --> 01:03:54,040
and pause and take? 
No, you know, and I think, you 

1284
01:03:54,040 --> 01:03:56,200
know, first of all, let's be 
honest, regeneration, that's a 

1285
01:03:56,200 --> 01:03:58,320
scary word. 
Like that sounds really 

1286
01:03:58,320 --> 01:04:00,640
scientific. 
And there's a like, what does 

1287
01:04:00,640 --> 01:04:03,160
that even mean if you don't know
what it means already? 

1288
01:04:03,680 --> 01:04:05,680
But we didn't think about that. 
We just kept saying like these 

1289
01:04:05,680 --> 01:04:09,080
dresses are regenerative and no 
one gave a hoot this dress. 

1290
01:04:09,080 --> 01:04:11,560
Heals the Earth. 
This dress drew X amount of 

1291
01:04:11,560 --> 01:04:13,200
carbon from the sky. 
Crickets. 

1292
01:04:13,200 --> 01:04:14,920
Yeah, nobody. 
Cared it wasn't. 

1293
01:04:14,920 --> 01:04:17,880
Crickets. 
But it was definitely not. 

1294
01:04:17,880 --> 01:04:19,120
It was at. 
Least A cricket. 

1295
01:04:21,240 --> 01:04:25,600
A few of them, yeah. 
Yeah, people just didn't respond

1296
01:04:25,600 --> 01:04:28,520
the way we had hoped. 
Maybe we were too far around the

1297
01:04:28,520 --> 01:04:30,360
curve. 
Maybe it was too complex of an 

1298
01:04:30,360 --> 01:04:34,200
idea. 
Maybe it was that buying habits 

1299
01:04:34,200 --> 01:04:39,160
right now in this disposable 
world are actually really 

1300
01:04:39,160 --> 01:04:42,600
selfish that for somebody to buy
something, they're not buying it

1301
01:04:42,600 --> 01:04:44,560
because it's good for the world.
They're buying it because they 

1302
01:04:44,560 --> 01:04:47,720
want to feel good, they want to 
look good or they want to feel 

1303
01:04:47,720 --> 01:04:51,360
something. 
And so when we recognize that we

1304
01:04:51,360 --> 01:04:55,200
realized that we had to compete 
on the same playing field that 

1305
01:04:55,200 --> 01:04:57,400
the fast fashion companies are, 
which are they're they're 

1306
01:04:57,400 --> 01:05:01,400
competing to make people feel 
good, even if it's just for a 

1307
01:05:01,400 --> 01:05:04,480
fleeting moment, right? 
And so we had to let people 

1308
01:05:04,480 --> 01:05:07,280
know, hey, you're going to feel 
really good in this dress. 

1309
01:05:07,280 --> 01:05:08,880
You're going to look really good
in this dress. 

1310
01:05:09,120 --> 01:05:12,040
And if we're going to talk about
the benefits to the earth, 

1311
01:05:12,240 --> 01:05:14,400
before we can do that, we have 
to talk about the benefits to 

1312
01:05:14,400 --> 01:05:18,320
you as a consumer. 
And then over time, once we get 

1313
01:05:18,320 --> 01:05:22,240
you in our ecosystem, we 
eventually slow drip you the 

1314
01:05:22,240 --> 01:05:25,320
story of regeneration. 
It's something that we allow you

1315
01:05:25,320 --> 01:05:29,920
to discover on your own, and 
when you get to that point, then

1316
01:05:29,920 --> 01:05:32,400
you're ready for it. 
Then you become a lifelong 

1317
01:05:32,880 --> 01:05:35,560
either Christy Dong customer or 
just a customer of regeneration.

1318
01:05:35,560 --> 01:05:38,320
They're just a, you recognize 
your own innate connection. 

1319
01:05:38,320 --> 01:05:40,320
And that's really kind of what 
we've come to, yeah. 

1320
01:05:40,320 --> 01:05:43,240
So instead of leading with 
regenerative, regenerative farm 

1321
01:05:43,240 --> 01:05:48,200
to closet carbon sequestration, 
we realized very quickly that 

1322
01:05:48,200 --> 01:05:51,120
that's not the way that the 
customer is going to fall in 

1323
01:05:51,120 --> 01:05:54,800
love with this collection. 
It's really getting the dress or

1324
01:05:54,800 --> 01:05:58,240
the piece in their hands on 
their body, have them fall in 

1325
01:05:58,240 --> 01:06:01,280
love with the garment and how 
they feel while they're wearing 

1326
01:06:01,280 --> 01:06:03,960
it, and then let the 
regeneration in the farm to 

1327
01:06:03,960 --> 01:06:08,120
closet really speak for itself. 
And that's been the experience 

1328
01:06:08,120 --> 01:06:11,000
now that we've kind of like 
taken our foot off the gas 

1329
01:06:11,000 --> 01:06:14,040
around preaching what we're 
doing because we were so 

1330
01:06:14,040 --> 01:06:17,160
passionate about it. 
We're realizing that actually 

1331
01:06:17,160 --> 01:06:19,480
our customers really passionate 
about it too. 

1332
01:06:19,840 --> 01:06:24,760
When you just let it like land 
very authentically on their 

1333
01:06:24,760 --> 01:06:25,680
body. 
I do. 

1334
01:06:25,680 --> 01:06:28,360
This with my husband, I let him,
I kind of plant seeds and let 

1335
01:06:28,360 --> 01:06:30,480
him discover something on his 
own. 

1336
01:06:30,480 --> 01:06:34,080
And then he's, he's more about 
that, you know, whatever that, 

1337
01:06:34,160 --> 01:06:37,000
whatever those seeds I'm trying 
to plant are when he discovers 

1338
01:06:37,000 --> 01:06:39,240
it, it's kind of like you're 
doing the same thing, exact same

1339
01:06:39,600 --> 01:06:40,440
strategy. 
Yeah, exactly. 

1340
01:06:40,440 --> 01:06:44,120
But we were so passionate about 
it that we we wanted that to be,

1341
01:06:44,120 --> 01:06:46,320
you know, the messaging right 
off the bat. 

1342
01:06:46,320 --> 01:06:49,160
But yeah, I think it was 
intimidating and I understand 

1343
01:06:49,160 --> 01:06:51,440
why. 
Not everyone knows. 

1344
01:06:51,640 --> 01:06:53,480
I mean, not everyone's ready. 
For it. 

1345
01:06:53,480 --> 01:06:54,320
Yeah, exactly. 
And. 

1346
01:06:54,320 --> 01:06:56,840
Then when they realize it or 
they see the, you know, 

1347
01:06:56,840 --> 01:07:02,160
beautiful, like piece of paper 
that we put in the order and 

1348
01:07:02,160 --> 01:07:05,720
they read about it after they've
put it on, then it starts to 

1349
01:07:05,720 --> 01:07:07,200
land for them. 
Yeah, that's right. 

1350
01:07:07,720 --> 01:07:09,760
That's right. 
And I think what's also wild is 

1351
01:07:09,760 --> 01:07:14,400
that recently we Loyola Mary 
Madison University down in in 

1352
01:07:14,400 --> 01:07:19,040
Los Angeles and their marketing 
school, they did a class on 

1353
01:07:19,040 --> 01:07:22,960
Christie Dawn and in part of 
their research, they started to 

1354
01:07:22,960 --> 01:07:26,880
research that generation of 
people and their relationship to

1355
01:07:26,880 --> 01:07:29,920
the word sustainability. 
And it was actually a four 

1356
01:07:29,920 --> 01:07:33,440
letter word for them because 
everything had been greenwashed 

1357
01:07:33,440 --> 01:07:37,240
so much that people stop these 
younger generations like we 

1358
01:07:37,240 --> 01:07:41,360
don't believe you. 
And I think that's a really wild

1359
01:07:41,560 --> 01:07:45,320
realities that we're facing is 
that marketing for these 

1360
01:07:45,320 --> 01:07:48,240
conventional methods has gotten 
so good that they have blurred 

1361
01:07:48,240 --> 01:07:50,760
the lines between what's 
beneficial and what's not. 

1362
01:07:51,120 --> 01:07:53,760
And this younger generation 
coming up, they don't know what 

1363
01:07:53,760 --> 01:07:55,000
to believe. 
So if you're going to say it's 

1364
01:07:55,000 --> 01:07:56,240
good, they're going to assume 
it's not. 

1365
01:07:56,240 --> 01:07:57,280
Yeah, it's. 
Like a red flag. 

1366
01:07:57,400 --> 01:07:59,120
That's right. 
And they kind of want to 

1367
01:07:59,120 --> 01:08:02,560
discover it for themselves. 
And so we've had to not that we 

1368
01:08:02,560 --> 01:08:04,520
cater to the younger generation 
necessarily. 

1369
01:08:04,520 --> 01:08:07,360
I think there's our demographic 
is a little bit older, but 

1370
01:08:07,360 --> 01:08:10,440
recognizing like there isn't a 
native intelligence and people 

1371
01:08:10,680 --> 01:08:15,040
and trust that and and feed it 
in little bits and and let them 

1372
01:08:15,040 --> 01:08:17,479
get to where they need to get to
so interesting. 

1373
01:08:18,080 --> 01:08:21,000
OK, I know we're short on time, 
so I'm going to start closing us

1374
01:08:21,000 --> 01:08:24,160
out. 
Christy, you recently posted 

1375
01:08:24,160 --> 01:08:28,120
about how you started eating 
meat again on social media. 

1376
01:08:28,680 --> 01:08:33,319
What led to that decision and 
how has that been for you So? 

1377
01:08:33,319 --> 01:08:36,920
It's been fairly new my meat 
eating journey. 

1378
01:08:38,200 --> 01:08:39,760
Were you? 
A vegetarian or vegan I. 

1379
01:08:39,800 --> 01:08:44,840
Was I started as a vegan and 
then when I became pregnant 

1380
01:08:45,120 --> 01:08:47,120
became more of like a 
pescetarian. 

1381
01:08:47,600 --> 01:08:51,760
And for me, initially it started
at, we had a spiritual teacher 

1382
01:08:51,760 --> 01:08:53,240
that we worked with for many 
years. 

1383
01:08:53,240 --> 01:08:55,800
And basically like my first few 
sessions with him, he wrote. 

1384
01:08:55,880 --> 01:08:59,560
He was like, we're going to 
break this pattern through your 

1385
01:08:59,560 --> 01:09:04,120
eating habits and I'm going to 
take all this stuff away and 

1386
01:09:04,120 --> 01:09:10,600
just see what comes up. 
And in that process, I did a lot

1387
01:09:10,600 --> 01:09:13,840
of research around, you know, 
how the animals were treated in 

1388
01:09:13,840 --> 01:09:19,319
the process to eat the meat and 
became very sensitive to the 

1389
01:09:19,319 --> 01:09:23,439
energetics of the, the meat that
I was putting in my body and was

1390
01:09:23,439 --> 01:09:28,359
just like pretty repulsed by by 
that my. 

1391
01:09:28,359 --> 01:09:30,720
Conventional, yeah. 
Exactly. 

1392
01:09:31,279 --> 01:09:34,920
Yeah, exactly. 
And it was 14 years that I 

1393
01:09:35,080 --> 01:09:37,439
didn't eat any meat, and I'd 
have fish occasionally. 

1394
01:09:38,640 --> 01:09:42,960
And, you know, my body is 
actually the reason why I 

1395
01:09:42,960 --> 01:09:47,359
started eating meat again. 
Like, I'm pretty low on iron and

1396
01:09:47,359 --> 01:09:53,439
magnesium and my blood work is 
just like asking for real whole 

1397
01:09:53,439 --> 01:09:57,040
protein meat. 
And so it's been about six 

1398
01:09:57,040 --> 01:10:01,560
months now and so far, I feel a 
lot better. 

1399
01:10:01,560 --> 01:10:06,120
It's definitely, it's a journey 
of healing, but I'm hopeful. 

1400
01:10:06,120 --> 01:10:08,720
And I really am just like 
honoring the animal. 

1401
01:10:08,720 --> 01:10:13,480
Obviously, we're only eating, 
you know, regenerative meat. 

1402
01:10:13,640 --> 01:10:18,120
I still haven't really dabbled 
with certain meats, but I will 

1403
01:10:18,120 --> 01:10:20,680
say my body is craving more and 
more of it. 

1404
01:10:21,640 --> 01:10:23,400
Have you? 
Guys ordered from primal pastors

1405
01:10:23,400 --> 01:10:23,720
yet? 
No. 

1406
01:10:24,720 --> 01:10:26,640
OK, you got to place an order. 
The. 

1407
01:10:26,720 --> 01:10:28,720
Plainest meat in America? 
Amazing. 

1408
01:10:28,720 --> 01:10:29,800
OK, we will. 
Yeah. 

1409
01:10:29,920 --> 01:10:32,400
You'll love it, yeah, but. 
It's been really nourishing and 

1410
01:10:32,400 --> 01:10:34,560
I find that like, I'm so much 
more full. 

1411
01:10:34,560 --> 01:10:36,720
I have more energy through the 
day, I'm sleeping better. 

1412
01:10:37,160 --> 01:10:40,480
It's been positive all around. 
It's just like now getting used 

1413
01:10:40,520 --> 01:10:43,360
to the textures in my mouth. 
Yeah, it's an. 

1414
01:10:43,360 --> 01:10:45,680
Adjustment, Yeah. 
Question for both of you. 

1415
01:10:46,000 --> 01:10:48,040
What makes you feel the most 
grounded? 

1416
01:10:51,600 --> 01:10:54,800
But for me, I would just say my,
my personal and efficient 

1417
01:10:54,800 --> 01:10:58,160
practice is like where even some
there's some days where I like, 

1418
01:10:58,200 --> 01:11:00,080
I don't want to do this and then
I go do it. 

1419
01:11:00,080 --> 01:11:04,760
I'm like, thank God I did that. 
Yeah, well, that, yeah, I would 

1420
01:11:04,760 --> 01:11:10,320
say similar. 
My, my practice, my devotion to 

1421
01:11:10,560 --> 01:11:15,600
the divine, to God and being 
anywhere in nature. 

1422
01:11:15,600 --> 01:11:18,760
I mean, this feels so grounding.
It's like the immediate 

1423
01:11:18,960 --> 01:11:23,400
grounding is when I'm at the 
beach or closest to the redwoods

1424
01:11:23,400 --> 01:11:26,680
or the oak trees. 
And yes, yeah, yeah. 

1425
01:11:27,160 --> 01:11:28,680
Or the Cottonwoods. 
Exactly. 

1426
01:11:29,680 --> 01:11:31,840
Love it. 
Well, thank you both so much for

1427
01:11:31,840 --> 01:11:34,000
being here. 
It's been awesome just chatting 

1428
01:11:34,000 --> 01:11:37,400
with you guys on and off there 
and really appreciate you making

1429
01:11:37,400 --> 01:11:39,880
the drive. 
Where can people follow along 

1430
01:11:39,880 --> 01:11:42,920
with you and buy your amazing 
line of clothing? 

1431
01:11:42,920 --> 01:11:46,120
Yeah. 
Christydawn.com Our Instagram is

1432
01:11:46,320 --> 01:11:50,680
Christy Dawn. 
Yeah, I guess you don't. 

1433
01:11:51,680 --> 01:11:52,560
That's pretty much it.