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I'm losing everything. 
Everything I own is being taken 

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away from me and they set up a 
movie company, right? 

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Next to my outdoor patio, which 
is right over here. 

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And people wonder why I'm 
protesting. 

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And why I have had enough. 
They have not given us money and

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they have shut us down. 
We cannot survive my staff 

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cannot survive. 
Look at this. 

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Tell me that this is dangerous. 
But right next to me as a slap 

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in my face and we need your 
help. 

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We need somebody to do something
about this. 

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Welcome to Keith's night, don't 
try it on anyone. 

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And the libertarian Institute 
today, I am joined by Carol Roth

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author of the war on small 
business, how the government 

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used the pandemic to crush the 
backbone of America. 

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Miss Roth, where is the best 
place to get the book. 

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So I always tell people to 
support their local business 

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Bookseller, if possible because 
that money stays in your 

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community about 67 cents of 
every dollar. 

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If you don't have access or you 
like to order online, there's a 

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wonderful place called Bookshop.
Dot-org that fulfills from local

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business booksellers and right 
up at the top there page. 

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You can see all the money that 
they have helped get to those 

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small businesses, which is 
really meaningful. 

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So those are, those are my 
choices but I'm the capitalists 

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as long as you get it. 
You know, that's up to you links

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to those will be in the 
description below. 

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Miss Roth, closing small 
businesses in the middle of a 

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deadly. 
Pandemic was necessary to save 

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lives. 
How do you respond? 

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Why was it necessary to close? 
Small businesses and not the big

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businesses that were next door. 
I didn't notice that there were 

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any pools of death that were 
reported from either of those 

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locations. 
I'm uncertainty as to why you 

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could go to a big box retailer 
and get your pets Nails, groomed

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and your pet's hair done. 
But I couldn't go to a beauty 

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salon and get my nails done or 
hair done and why there was that

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disparity between the employees 
and certainly if you had any day

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Or science to back that up which
nobody did you would have to 

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compensate people for taking 
their property for the good of 

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society. 
That's eminent domain within 

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the, the Fifth Amendment of the 
Bill of Rights. 

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So you know if you were going to
make some sort of scientific and

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data-driven reason why small 
business needed to be shut down 

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for society. 
There's a compensation piece 

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that went along with that, that 
was absent. 

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None of this was done Based on 
data and science. 

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It was done based on political 
clout connections and I have yet

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to see one piece of data that 
proves otherwise, When it comes 

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to what the closures? 
Did you find any correlation 

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between people who stayed inside
versus people who didn't lock 

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down countries or cities or 
states that lockdown? 

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And those that didn't, how can 
we actually put this Theory to 

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the scientific tests? 
So certainly, I am not a data 

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scientist, but I am a numbers 
person. 

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I've been in the numbers realm 
my entire life and early on. 

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It was very clear that the 
Tactful Factor was if you were 

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older or if you were very heavy 
and obese and may have had some 

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additional risk factors that way
it wasn't based on other 

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factors. 
Now, certainly we know that the 

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spread outside was different 
than the spread inside but we 

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were never going to stop the 
spread of a virus. 

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I mean that was an insane thing 
and I think we have proven that 

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out that, you know, now, 
multiple years later, regardless

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of the plays even if you Were on
an island and locked it down, 

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you still cannot you prevent the
spread of the virus. 

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The idea was to slow the spread 
or to protect the people who 

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were vulnerable and I think 
there are definitely been some 

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folks who are within the medical
community. 

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That will tell you the opposite 
that will tell you the the fact 

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that people weren't able to get 
sick and get over it and develop

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natural immunity actually 
potentially prolonged it. 

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So, you know, the The and you 
can look in by country of the 

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younger populations did better 
than the ones that had the older

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populations that thing. 
Same thing by States. 

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Also, the states, that decided 
they were going to have mandates

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where they put covid patients 
back into nursing homes. 

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That skewed data because 
obviously, that created a lot of

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contagion and unfortunately, 
deaths in the beginning, and 

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those skewed numbers that models
were built upon erroneously 

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thinking that, that was 
representative of and Higher 

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populations, instead of just you
the people with those risk 

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factors. 
So it was sort of sold to us as 

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sort of putting paws on the TV. 
We're sort of putting pause on 

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the world and then when we come 
back, we'll just pick up sort of

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where we left off. 
How would you explain the 

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secondary tertiary consequences 
of things? 

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Like the lockdowns to people who
say? 

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Well, you didn't go to work. 
Most of us got checks. 

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And then we went back. 
What are some of the costs are 

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down? 
Sides of these lockdowns. 

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All right, so let's back up a 
minute and, you know, the 

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interesting part. 
We talked about lockdowns, 

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depending on where you live or 
your personal experience. 

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You're going to have a different
perspective. 

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But most people seem to believe 
that there were Broad lockdowns 

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and we were all in this together
and that very much wasn't the 

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case that the brunt was born by 
small businesses. 

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As we know those bigger 
competitors were allowed to stay

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open and people who had 
alternate means of working were 

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allowed to continue on. 
Doing what they what they did 

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the stock market was well 
supported, you Amazon's 

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Warehouse could stay open. 
So it is able to continue on for

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much longer than those proposed 
15 days to slow the spread 

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because the people with those 
cloud and connections were 

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impacted, if those had been shut
down, if you couldn't go to the 

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grocery store, you couldn't get 
your Amazon delivery and you're 

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stuck, you know, portfolio was 
in freefall, probably those big 

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entities with Cloud. 
What is that? 

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This is ridiculous. 
We can't do this and it would 

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have shut it down within those 
15 days but because they weren't

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impacted. 
And they were actually 

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benefiting and multiple ways 
both from their competitors. 

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Being closed as well as the 
support from the Federal Reserve

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as well as all the stimulus. 
You know, they love this. 

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This was a huge bone Anza for 
them. 

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So, I think that that's sort of 
the first piece, the second 

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piece as you alluded to. 
Was this idea that you could 

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just turn on and off the 
economy, like, you were power 

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cycling a modem or I think you 
said hitting pause on the on the

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TV and assuming that there 
wouldn't be any impact, and this

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is unfair. 
Fathomable because I've had 

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discussions with people all 
along going. 

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These are the kinds of things 
that are going to happen. 

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I wrote them about them. 
In my book, they disrupted the 

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labor market, the way that it 
was constrained, in terms of the

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way that they structured it to 
make it more constrained and had

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a bunch of people, leave the 
labor market, three million 

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early retirees, two million 
legal immigrants, that otherwise

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would have come in and a bunch 
of people who traded crypto 

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started, side jobs or just said 
you, I don't care. 

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I'm just not doing anything. 
Thing. 

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Because of the way that this was
structured and that created this

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epic supply-demand imbalance in 
labor, it sort of wreaked, havoc

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on the supply chain and with all
of the stimulus and the FED 

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intervention that went along 
with this created, as we know 

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and are living through historic 
inflation. 

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And just it, every part of the 
way, it's insane. 

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Like, if you said, well, you 
really need it. 

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Did the feds come in and prop up
the stock market because you 

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know, there were liquidity 
issues or it was an emergency or

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whatever. 
Ridiculous reason you want to 

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come up with then you can say 
fine. 

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But when did it ceased to be an 
emergency because this happened 

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in March of 2020 by June 5th of 
2020, the NASDAQ had an intraday

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record high. 
So if you have the stock market 

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hitting a record highs, I would 
say, that's no longer emergency 

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that you need support. 
Yet the FED continued to Press 

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rates, it continued to add to 
its balance sheet. 

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By the way, neither of those 
policies were stopped until a 

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couple of months after we hit 40
year, historic highs on 

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inflation. 
That's something that should 

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have been seen in The Distance 
by quote-unquote experts that 

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are making multi-trillion dollar
decisions and impacting our 

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economy. 
So all of these issues the 

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inflation, the disruption of 
Labor, the disruption of Supply,

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you know, other supply-demand 
imbalance. 

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Isis have created an environment
that really is, frankly hurting 

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everyone. 
I mean, it really at the end of 

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the day was all for naught but 
the people who are the little 

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guys, you know, the average 
person on Main Street, the 

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average small business is much, 
you know, in a much worse 

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position to be able to weather 
that than somebody who is 

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wealthy a business that is well,
capitalized and can take a 

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long-term View. 
And so all of this just ends up 

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being an epic, long-term wealth 
transfer. 

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The magazine or website Jacobin 
actually had a tweet. 

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It didn't come to me until now, 
but it actually reflected what a

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lot of people that I went to 
college with would say that look

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these small businesses I don't 
care if they go under their 

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greedy profit-seeking 
institutions. 

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If they all burned down tomorrow
well tough luck. 

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That's sort of like a predator 
drowning. 

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Why is it that small businesses 
are not these terrible things. 

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That we should see as parasitic,
but they're actually a net 

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benefit to society. 
It's so fascinating to me that 

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the Socialist faction, you know,
doesn't like the little guy like

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this, it's hard. 
It's a lot of mental gymnastics.

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I might have to give a gold 
medal in mental, gymnastics for 

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that one, because it is, you 
know, the opportunity for each 

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person to creates freedom, and 
economic freedom, and to create 

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wealth, and to do well for 
themselves. 

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And it's a Push back on these 
big corporations and big special

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interests and big government. 
And you would think that that, 

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you know, if you're somebody who
wanted to support the little 

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guy, that would be great. 
You don't want Amazon to have 

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all that power, you don't want 
Walmart to have all that power. 

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You don't want your name, the 
company to have all of that 

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power. 
You want that to be dispersed 

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amongst the people write as 
isn't that the spirit the 

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principle of what we're talking 
about. 

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00:11:00,400 --> 00:11:03,600
Well, that's what small business
does, you know before covid if 

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you Took the economy and cut it 
in half. 

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You would have in the hands of 
what's now like 30 2.6 million 

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small businesses, they created 
about half the GDP and almost 

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have the employment and the 
other half was concentrated and 

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like 20 plus thousand big 
businesses. 

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So, yeah, I don't understand why
they would say that these small 

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businesses are the ones who are 
greedy. 

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00:11:29,900 --> 00:11:32,500
I mean, they're fulfilling a 
need in the market if they don't

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00:11:32,500 --> 00:11:35,000
do that, then they end up. 
Going under but they're 

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competing in a contest that is 
rigged. 

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00:11:38,200 --> 00:11:40,700
And that's the problem is that 
you know if they were competing 

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in a fair contest it maybe they 
had some advantages and some 

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00:11:44,200 --> 00:11:48,400
disadvantages you know you let 
it play out but when you know 

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00:11:48,400 --> 00:11:51,800
the referee goes and gets with 
the people who are judging in 

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00:11:51,800 --> 00:11:54,800
says, well you know, let's just 
change everything around so that

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the big guys win, that's 
something you would think that 

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00:11:58,600 --> 00:12:01,900
the people who care about the 
every man would certainly be 

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00:12:01,900 --> 00:12:05,200
behind. 
I have a A Time explaining crazy

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00:12:05,200 --> 00:12:08,100
but, you know, that's kind of 
the basis of it. 

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It's very easy to work to 
explain if someone voluntarily 

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00:12:12,500 --> 00:12:16,400
offers you products services or 
a job that's evil, exploitation 

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00:12:16,700 --> 00:12:18,700
the running around, burning down
your city. 

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00:12:18,700 --> 00:12:21,900
Well, that's your good comrade 
and we need to unite with them 

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00:12:21,900 --> 00:12:24,800
against the best, but force 
force versus free choice. 

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00:12:24,800 --> 00:12:27,800
So that seems like a really 
interesting Dynamic there. 

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00:12:27,900 --> 00:12:31,400
Always always, okay, lockdowns. 
Weren't that bad. 

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00:12:31,500 --> 00:12:34,700
They only closed non-essential. 
All businesses. 

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00:12:35,100 --> 00:12:37,100
Tell me. 
Well, first of all it you can 

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00:12:37,100 --> 00:12:39,800
explain how that's a lie but 
talk to me about this term 

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00:12:39,800 --> 00:12:43,500
non-essential, how they issued 
this opinion to the public and 

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00:12:43,500 --> 00:12:46,100
they just separated people from 
the essential in the 

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00:12:46,100 --> 00:12:49,600
non-essential. 
This was bizarre non-essential 

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00:12:49,800 --> 00:12:53,800
to whom not Essential by whose 
decision. 

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00:12:54,400 --> 00:12:59,200
I mean, if you're putting food 
on the plates of your family, it

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00:12:59,200 --> 00:13:01,900
seems like you're pretty 
essential to your family if 

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00:13:01,900 --> 00:13:06,600
you're offering a value. 
Keeping your employees employed 

228
00:13:06,600 --> 00:13:09,800
that's value to them, that flows
through the community. 

229
00:13:09,800 --> 00:13:13,900
Like the idea that the 
government would like put people

230
00:13:13,900 --> 00:13:18,300
in these boxes, I mean, in a 
sense, I'm glad that they did it

231
00:13:18,300 --> 00:13:21,900
because it, put it pretty much 
out in the open and it shows 

232
00:13:21,900 --> 00:13:26,200
just how dangerous this sort of 
collectivist attitude is the 

233
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thing. 
I find the most fascinating, 

234
00:13:28,300 --> 00:13:31,100
you're now being able to look 
back on what's happened. 

235
00:13:31,100 --> 00:13:35,500
After a couple of years, is that
the People who were essential in

236
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the people who were Heroes. 
Once they didn't comply once 

237
00:13:39,600 --> 00:13:42,600
they decided that they didn't 
want to get vaccines for 

238
00:13:42,600 --> 00:13:45,400
whatever reason, they didn't 
believe in him, they had already

239
00:13:45,400 --> 00:13:47,900
had it and natural immunity. 
They had a religious exemption, 

240
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whatever then all of a sudden 
you were essential and you were 

241
00:13:52,800 --> 00:13:57,000
a hero and you work the whole 
time but now you can no longer 

242
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have a livelihood because we've 
now changed what we have deemed 

243
00:14:01,100 --> 00:14:03,600
as important to our narrative 
and you are no longer. 

244
00:14:04,000 --> 00:14:06,800
Going along with that. 
So apparently you were very 

245
00:14:06,800 --> 00:14:10,800
essential than but not so 
essential now and you know, that

246
00:14:10,800 --> 00:14:14,800
that's what happens when you 
allow some group of people to 

247
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make these decisions. 
Instead of this being based on 

248
00:14:17,900 --> 00:14:23,000
individual rights and free 
choice and opportunity, they 

249
00:14:23,000 --> 00:14:26,000
decide they make decisions 
according to what they like, and

250
00:14:26,000 --> 00:14:31,400
then that shifts at their whim 
and that is not a way to have 

251
00:14:31,400 --> 00:14:36,100
freedom to have wealth creation 
to Have set a success or any of 

252
00:14:36,100 --> 00:14:40,000
the other key ingredients that 
you would want in terms of an 

253
00:14:40,000 --> 00:14:45,000
economy and a nation chapter 5 
is selling out Main Street to 

254
00:14:45,000 --> 00:14:48,000
Wall Street, the federal 
reserve's decades-long role in 

255
00:14:48,000 --> 00:14:52,100
helping government transfer more
wealth to the wealthiest, what 

256
00:14:52,100 --> 00:14:56,100
is the Federal Reserve? 
How is it an upward transfer of 

257
00:14:56,100 --> 00:15:00,400
wealth in its activities? 
So the Federal Reserve is the 

258
00:15:00,400 --> 00:15:02,800
Central Bank of the United 
States. 

259
00:15:02,800 --> 00:15:08,900
It is a Quasi-government agency.
It's supposed to be independent 

260
00:15:09,200 --> 00:15:12,200
but they get their Authority 
from Congress and if they make a

261
00:15:12,200 --> 00:15:15,400
profit, they give it back to the
treasury and they all sort of, 

262
00:15:15,400 --> 00:15:19,500
you know, collude on what it is 
they're going to do so, is it 

263
00:15:19,500 --> 00:15:22,000
really independent, you know, 
wink wink nudge nudge? 

264
00:15:22,000 --> 00:15:25,100
Sure, sure its independence. 
But they make the monetary 

265
00:15:25,100 --> 00:15:29,400
policy decisions, and somehow 
think that, you know, changing 

266
00:15:29,400 --> 00:15:32,700
around interest rates and now 
going in and meddling in 

267
00:15:32,700 --> 00:15:34,900
markets. 
And In a buyer of Treasury 

268
00:15:34,900 --> 00:15:39,700
Securities or mortgage mortgage 
back Securities, somehow is the 

269
00:15:39,700 --> 00:15:42,700
ultimate way that they can 
ensure that we have full 

270
00:15:42,700 --> 00:15:46,800
employment and stable prices. 
Now, they've done such a good 

271
00:15:46,800 --> 00:15:51,800
job of stabilizing, our prices 
that we have now based on their 

272
00:15:51,800 --> 00:15:55,200
decisions, in conjunction with 
what they've enabled from the 

273
00:15:55,200 --> 00:15:58,800
government in terms of 
overspending, we now have you 

274
00:15:58,800 --> 00:16:02,700
know, historic inflation. 
So I'm going to go ahead and say

275
00:16:02,700 --> 00:16:06,500
they're probably not That great.
But there is this weird Nexus of

276
00:16:06,500 --> 00:16:10,700
power between the, you know, the
Federal Reserve and the sort of 

277
00:16:10,800 --> 00:16:14,600
financial services company the 
treasury and the government, big

278
00:16:14,600 --> 00:16:18,800
business interest that all work 
together and they create these 

279
00:16:18,800 --> 00:16:23,700
like crazy, boom and bust cycles
and because they the wealthy and

280
00:16:23,700 --> 00:16:27,600
well-connected have the balance 
sheets to be able to wait that 

281
00:16:27,600 --> 00:16:30,000
out. 
They end up benefiting, you 

282
00:16:30,008 --> 00:16:33,900
know, they on the upside have 
more Stood. 

283
00:16:33,900 --> 00:16:37,600
So they do well then. 
And when things go bust and all 

284
00:16:37,600 --> 00:16:39,900
the little guys are sort of 
flushed out of the market. 

285
00:16:39,900 --> 00:16:43,600
They act in the sort of vulture 
Capital way and go in and pick 

286
00:16:43,600 --> 00:16:47,200
up whatever is left at 
bargain-basement prices and our 

287
00:16:47,200 --> 00:16:52,900
position for the next run up. 
So that's really over the last 

288
00:16:53,500 --> 00:16:56,400
30 plus years kind of how I 
viewed. 

289
00:16:56,400 --> 00:17:01,000
The FED really started with Alan
Greenspan and his Greenspan put 

290
00:17:01,100 --> 00:17:04,599
where he was basically saying 
I'm not going to The market ever

291
00:17:04,599 --> 00:17:08,700
go down so much without 
intervening, you know, basically

292
00:17:08,700 --> 00:17:10,900
allowed for excessive 
risk-taking. 

293
00:17:10,900 --> 00:17:14,400
And, you know, basically, they 
think they, they project that 

294
00:17:14,400 --> 00:17:16,900
they're smarter than everyone 
else and that they are going to 

295
00:17:16,900 --> 00:17:21,500
do a better job, but really, it 
is just a mechanism to make sure

296
00:17:21,500 --> 00:17:24,599
that their cronies are taken 
care of and it ends up being a 

297
00:17:24,608 --> 00:17:27,800
wealth transfer. 
So it started with Greenspan 

298
00:17:28,300 --> 00:17:32,600
Bernanke under at the Great 
Recession financial crisis. 

299
00:17:32,600 --> 00:17:36,800
You took it to Another level 
yelling perpetuated that and 

300
00:17:36,800 --> 00:17:40,100
then Powell, you know, what he's
done over the last couple of 

301
00:17:40,100 --> 00:17:44,300
years is just complete Insanity 
and yet he was rewarded with 

302
00:17:44,300 --> 00:17:47,800
another term so they are all in 
it together. 

303
00:17:48,000 --> 00:17:53,100
It's a really bad thing for our 
economy and for wealth creation,

304
00:17:53,100 --> 00:17:57,400
for stability of our money and 
unfortunately it is opaque by 

305
00:17:57,400 --> 00:18:01,300
Design, not enough people 
understand it and so we don't 

306
00:18:01,300 --> 00:18:05,300
have people like they did you. 
Back in the 80s marching on 

307
00:18:05,300 --> 00:18:08,100
Washington. 
You know for what the FED did. 

308
00:18:08,200 --> 00:18:10,800
We should be doing that now but 
there just aren't enough. 

309
00:18:10,800 --> 00:18:14,400
People who really fundamentally 
understand the mechanism and 

310
00:18:14,400 --> 00:18:18,700
that really is by Design. 
Chapter 8 is protecting the 

311
00:18:18,700 --> 00:18:20,900
smallest minority. 
How individual rights and 

312
00:18:20,900 --> 00:18:25,000
capitalism set the foundation 
for economic freedom. 

313
00:18:25,500 --> 00:18:28,000
What is it? 
That you mean when you say 

314
00:18:28,000 --> 00:18:29,800
protecting the smallest 
minority. 

315
00:18:30,400 --> 00:18:35,800
So this is an Ian, Rand Sort of 
concept that the smallest 

316
00:18:35,800 --> 00:18:38,800
minority in the world is the 
individual. 

317
00:18:39,100 --> 00:18:44,100
And so, if you really want to 
protect going against the grain 

318
00:18:44,100 --> 00:18:47,600
of the mob, you have to protect 
the individual and the 

319
00:18:47,600 --> 00:18:50,100
individual rights. 
And which we have been endowed 

320
00:18:50,100 --> 00:18:55,300
by our creator and those are the
most sacred government's job 

321
00:18:55,300 --> 00:18:59,100
isn't to be a nanny. 
A fairy godmother, a sugar, 

322
00:18:59,100 --> 00:19:03,100
daddy, a provider or whatnot 
that there the way that are 

323
00:19:03,800 --> 00:19:07,200
Representative constitutional 
republic was formed was for them

324
00:19:07,200 --> 00:19:10,100
to uphold and protect our 
individual rights. 

325
00:19:10,500 --> 00:19:13,700
And unfortunately, they have 
done just the opposite. 

326
00:19:13,700 --> 00:19:15,800
They've gone into the position 
of subjugating. 

327
00:19:15,800 --> 00:19:18,800
Those and you know, becoming all
of those other things, sugar, 

328
00:19:18,800 --> 00:19:23,600
daddy, and Fairy Godmother. 
And what nods to basically, you 

329
00:19:23,608 --> 00:19:27,300
know, our detriments, you know, 
the closer we get to that, that 

330
00:19:27,300 --> 00:19:31,400
free market, free choice 
scenario, where we have the 

331
00:19:31,400 --> 00:19:34,600
guardrails of property rights 
and individual rights being 

332
00:19:34,600 --> 00:19:37,700
protected, the more prosperous 
we are. 

333
00:19:37,700 --> 00:19:41,500
And frankly, everybody else ends
up being, you know, by by 

334
00:19:41,500 --> 00:19:45,200
default and as we've moved away 
from that, you know, that's 

335
00:19:45,200 --> 00:19:49,200
where people who are working and
saving and you're trying to do 

336
00:19:49,200 --> 00:19:52,000
the right thing and still not 
able to get ahead and I kind of 

337
00:19:52,000 --> 00:19:55,500
can't Peg what's wrong. 
You know, that really is the 

338
00:19:55,500 --> 00:19:59,300
core of what's wrong here. 
So if I'm someone, who sort of 

339
00:19:59,300 --> 00:20:05,100
sees the world as an oppressed 
versus oppressor, kind of Layout

340
00:20:05,100 --> 00:20:07,900
and I just want the working 
class to do. 

341
00:20:07,900 --> 00:20:11,600
Well, I sort of throw these 
things like, you know, Screw the

342
00:20:11,600 --> 00:20:14,300
Canadian truckers because I have
to because I support your doe. 

343
00:20:14,500 --> 00:20:18,700
If I really just want to help 
the working class and the poor, 

344
00:20:18,700 --> 00:20:20,500
I just want to give people 
opportunities. 

345
00:20:20,800 --> 00:20:25,100
Why should I embrace this sort 
of pro small business for Pro 

346
00:20:25,100 --> 00:20:28,000
free market ideology? 
Well, I would just look at the 

347
00:20:28,000 --> 00:20:31,100
results. 
I mean that the people who have 

348
00:20:31,100 --> 00:20:34,200
been, you know, quote unquote, 
Press tour. 

349
00:20:34,200 --> 00:20:38,200
Had the fewest opportunities are
those, you know, typically in 

350
00:20:38,200 --> 00:20:42,700
urban areas of big cities, like 
you, my city of Chicago that are

351
00:20:42,700 --> 00:20:48,700
controlled by those people who 
espouse those values yet, I have

352
00:20:48,700 --> 00:20:53,400
not seen the benefits being 
ascribed to them, you know, 

353
00:20:53,400 --> 00:20:57,100
they're not Building Wealth. 
They're not creating 

354
00:20:57,100 --> 00:21:01,500
opportunities for themselves to 
get to the next level and pass 

355
00:21:01,500 --> 00:21:03,500
things on to the next 
generation. 

356
00:21:03,500 --> 00:21:07,300
We pay for their schools, but 
they're their schools are 

357
00:21:07,300 --> 00:21:12,400
certainly run in a worse manner 
than those that are in wealthier

358
00:21:12,400 --> 00:21:16,100
neighborhoods. 
So, you know, basically by 

359
00:21:16,100 --> 00:21:19,700
saying we're going to trust 
somebody else to know what's 

360
00:21:19,700 --> 00:21:21,600
best for us instead of 
ourselves. 

361
00:21:21,600 --> 00:21:26,400
They've given up the opportunity
to create and participate in 

362
00:21:26,400 --> 00:21:30,900
that economic freedom. 
I can tell you from somebody who

363
00:21:30,900 --> 00:21:32,900
comes from a financial 
background, I've been an 

364
00:21:32,900 --> 00:21:35,200
advocate. 
It of wealth for the little guy 

365
00:21:35,200 --> 00:21:38,200
because I've benefited from it. 
My father was an electrician and

366
00:21:38,200 --> 00:21:40,100
grew up on the west side of 
Chicago. 

367
00:21:40,700 --> 00:21:43,500
You know, my grandmother used to
wash paper plates, not only 

368
00:21:43,500 --> 00:21:47,100
through the depression, but the 
entire time that I knew her and,

369
00:21:47,100 --> 00:21:50,200
you know, was the first person 
in my family to graduate from 

370
00:21:50,200 --> 00:21:55,500
college wealth, comes from 
ownership and it comes from 

371
00:21:55,600 --> 00:21:59,600
owning anything, owning a home 
investing in stocks and owning 

372
00:21:59,600 --> 00:22:03,400
that owning your small business.
But in order to have wealthy 

373
00:22:03,600 --> 00:22:07,000
Have to own something that 
appreciates in value. 

374
00:22:07,000 --> 00:22:12,000
That's what creates wealth and 
being on the government Dole 

375
00:22:12,300 --> 00:22:14,700
never does that. 
The government doesn't create 

376
00:22:14,700 --> 00:22:17,600
wealth, they have no mechanism 
to create wealth. 

377
00:22:17,600 --> 00:22:21,000
All they do is move Dollars 
around, but we know that doesn't

378
00:22:21,000 --> 00:22:22,800
work. 
We've seen lottery winners who 

379
00:22:22,900 --> 00:22:27,900
won tens of millions of dollars 
who end up bankrupt because they

380
00:22:27,900 --> 00:22:30,500
were just given something. 
They were given the skills. 

381
00:22:30,500 --> 00:22:33,200
They didn't earn it and they 
didn't invest it in something 

382
00:22:33,200 --> 00:22:35,700
that that created that wealth 
opportunity. 

383
00:22:35,700 --> 00:22:40,700
If we want people to be able to 
participate in wealth, they need

384
00:22:40,700 --> 00:22:45,600
to participate in ownership and 
having a decentralized free 

385
00:22:45,600 --> 00:22:49,700
market economy, accomplishes 
that we're having something. 

386
00:22:49,700 --> 00:22:52,800
That is a centrally planned. 
Economy were saying we're seeing

387
00:22:52,800 --> 00:22:56,300
what happens to that, you know, 
five dollar gas, historic 

388
00:22:56,300 --> 00:22:59,300
inflation. 
These are the things that happen

389
00:22:59,600 --> 00:23:02,700
when the people who think they 
know better than everybody else.

390
00:23:03,200 --> 00:23:05,500
Take Don't? 
We have living proof that. 

391
00:23:05,500 --> 00:23:09,100
Now, people can point to I, like
what you said about giving 

392
00:23:09,100 --> 00:23:13,300
people the opportunity, because 
you can think that even below 

393
00:23:13,300 --> 00:23:17,100
minimum, wage jobs like 
internships that pay $0 an hour.

394
00:23:17,300 --> 00:23:19,900
Well, this is so bad. 
We need to outlaw these. 

395
00:23:20,300 --> 00:23:23,200
Well, look, you can have all the
opinions in the world but give 

396
00:23:23,200 --> 00:23:26,200
someone that opportunity if they
want it offer them an 

397
00:23:26,200 --> 00:23:31,000
alternative and that's why the 
opportunity aspect is so 

398
00:23:31,000 --> 00:23:33,100
different. 
Thomas, Soul sums this up very 

399
00:23:33,100 --> 00:23:35,600
well. 
He said the very same people who

400
00:23:35,600 --> 00:23:38,500
say that the government has no 
right to interfere with sexual 

401
00:23:38,500 --> 00:23:40,500
activity between consenting 
adults. 

402
00:23:40,800 --> 00:23:43,800
Believe that the government has 
every right to interfere with 

403
00:23:43,800 --> 00:23:46,600
economic activity between 
consenting adults. 

404
00:23:47,100 --> 00:23:52,300
How has such a scam been able to
come to fruition and full so 

405
00:23:52,300 --> 00:23:55,200
many people blatantly in so many
high places. 

406
00:23:55,300 --> 00:23:57,600
I think we could spend an hour 
on several quotes, right? 

407
00:23:57,600 --> 00:24:01,200
I mean, it's not, so he's so 
incredible and, you know, the 

408
00:24:01,200 --> 00:24:04,200
way he talks about greed and the
way he kind of What's one thing 

409
00:24:04,200 --> 00:24:06,600
against each other? 
I don't know. 

410
00:24:06,600 --> 00:24:10,200
I think that people just aren't 
principled and, and I put this 

411
00:24:10,200 --> 00:24:13,100
on both sides of the major 
aisle. 

412
00:24:13,100 --> 00:24:15,900
I know that your libertarian 
and, you know, kind of in the 

413
00:24:15,900 --> 00:24:17,100
middle. 
But you know, if you look at the

414
00:24:17,100 --> 00:24:21,600
two big classes, neither of them
has sort of a strong commitment 

415
00:24:21,600 --> 00:24:24,600
to principles and individual 
rights, it seems like they like 

416
00:24:24,600 --> 00:24:27,600
big government when it suits 
whatever narrative that they 

417
00:24:27,600 --> 00:24:32,100
have and it is a good question 
to ask people as we know why do 

418
00:24:32,100 --> 00:24:34,900
you think this is okay? 
Hey, when that's not okay. 

419
00:24:35,100 --> 00:24:39,300
And it's never based on a basic 
principle like, oh, because you 

420
00:24:39,300 --> 00:24:42,100
know, I believe in the 
protection of the individual, 

421
00:24:42,100 --> 00:24:43,700
right? 
It's because I believe in this, 

422
00:24:43,700 --> 00:24:47,200
but I don't believe in this or I
understand this and I don't 

423
00:24:47,200 --> 00:24:50,800
understand the other thing. 
And so it's a very emotional and

424
00:24:50,800 --> 00:24:53,600
visceral response and I 
completely understand and don't 

425
00:24:53,600 --> 00:24:56,500
blame people. 
I mean I wasn't educated on a 

426
00:24:56,500 --> 00:25:00,000
lot of this myself, even though 
I went to, you know, the 

427
00:25:00,500 --> 00:25:03,400
arguably the best undergraduate 
business school in the world. 

428
00:25:03,600 --> 00:25:08,300
It wasn't until I started 
accidentally getting involved in

429
00:25:08,300 --> 00:25:12,200
the political realm that some of
these things really kind of 

430
00:25:12,200 --> 00:25:14,600
occurred to me. 
So it's not something that's 

431
00:25:14,600 --> 00:25:19,500
taught probably by Design and 
you know, it's unfortunate and 

432
00:25:19,500 --> 00:25:22,600
we lack economic and financial 
literacy. 

433
00:25:22,900 --> 00:25:27,100
And you know, that creates a 
pipeline of people who think 

434
00:25:27,100 --> 00:25:29,400
because they don't have the 
vision and the deep 

435
00:25:29,400 --> 00:25:33,300
understanding that that's going 
to make people's lives better. 

436
00:25:33,600 --> 00:25:37,800
I also think there is a piece of
it that is trying to Outsource 

437
00:25:37,800 --> 00:25:42,200
personal obligation used to be 
that when we had issues, they 

438
00:25:42,200 --> 00:25:44,100
were solved within our 
communities. 

439
00:25:44,100 --> 00:25:46,300
And with Charities, and by 
taking a personal 

440
00:25:46,300 --> 00:25:50,000
responsibility. 
Now, people feel like well, I 

441
00:25:50,000 --> 00:25:54,000
can just pay taxes and I will 
off, you know, offload this to 

442
00:25:54,000 --> 00:25:57,100
the government and I'm sure 
they'll take care of it and 

443
00:25:57,100 --> 00:25:59,500
since, you know, I'm not paying 
as much as somebody else. 

444
00:25:59,500 --> 00:26:02,800
Like, you know, I'm okay with 
them paying more, and it's a 

445
00:26:02,808 --> 00:26:06,100
people are just Kind of looking 
at it from a selfish 

446
00:26:06,100 --> 00:26:09,900
perspective, which is okay, 
people are self-interested, but 

447
00:26:09,900 --> 00:26:11,800
they have to understand that 
everybody else is 

448
00:26:11,800 --> 00:26:15,200
self-interested to and that 
works not just at your level, 

449
00:26:15,300 --> 00:26:18,600
but at the government level and 
that's why these things that 

450
00:26:18,600 --> 00:26:21,600
sound great in theory, aren't in
reality. 

451
00:26:21,600 --> 00:26:24,800
And I had to tell you Keith, you
know, there is this like huge 

452
00:26:24,800 --> 00:26:28,600
decoupling from reality that 
we're living through right now 

453
00:26:28,800 --> 00:26:33,600
whether it's the oh were the 
mmt, the modern monetary Three 

454
00:26:33,600 --> 00:26:36,700
or I call the Magic Money Tree, 
folks, who say, oh, well, we 

455
00:26:36,700 --> 00:26:39,000
could just print as much money 
because we've got the printing 

456
00:26:39,000 --> 00:26:42,200
press, like, it doesn't matter. 
Will never default done anything

457
00:26:42,200 --> 00:26:44,000
because we can, we can just 
print more. 

458
00:26:44,500 --> 00:26:47,300
You assuming that there was 
going to be no consequences to 

459
00:26:47,300 --> 00:26:50,300
that or the people who are 
pushing the green agenda and 

460
00:26:50,300 --> 00:26:54,400
being like, we need to, to be 
green and decarbonized and 

461
00:26:54,400 --> 00:26:57,500
trying to move us away from that
without having a viable 

462
00:26:57,500 --> 00:27:01,900
replacement that works today at 
scale, you know, at an 

463
00:27:01,900 --> 00:27:05,300
appropriate price. 
You've got people who are living

464
00:27:05,300 --> 00:27:09,400
in fantasy worlds and it sounds 
nice to some people, you know, 

465
00:27:09,400 --> 00:27:12,400
rainbows and unicorns but in 
reality it sucks. 

466
00:27:12,700 --> 00:27:17,000
And so we need to get back to 
reality and have the reality 

467
00:27:17,000 --> 00:27:20,400
check and we now have all of the
data of which I'm sure 

468
00:27:20,400 --> 00:27:22,800
somebody's going to say, oh well
you know it was different or it 

469
00:27:22,800 --> 00:27:24,700
wasn't really tried the right 
way this time. 

470
00:27:24,700 --> 00:27:28,600
But no we need to just stop 
indulging the fantasies and go. 

471
00:27:28,600 --> 00:27:33,300
Can we listen to your Insanity? 
We get that you feel this way. 

472
00:27:33,600 --> 00:27:37,400
But in reality, this is not how 
it works and have that reality, 

473
00:27:37,400 --> 00:27:42,100
check that come to Jesus meeting
with people who are living in a 

474
00:27:42,100 --> 00:27:45,900
complete fantasy world because 
they have had the privilege of 

475
00:27:45,900 --> 00:27:48,900
living in the United States of 
America during an unusually 

476
00:27:48,900 --> 00:27:51,400
prosperous time. 
The best time to ever be alive 

477
00:27:51,400 --> 00:27:55,200
in history, the best place to 
ever live in history and this is

478
00:27:55,300 --> 00:27:59,100
the anomaly. 
This isn't the isn't the rule 

479
00:27:59,300 --> 00:28:03,200
and I just think people don't 
have enough. 

480
00:28:03,500 --> 00:28:07,500
Depth and worldliness and 
understanding of History to 

481
00:28:07,500 --> 00:28:10,000
really have a grasp on that or 
reality. 

482
00:28:10,900 --> 00:28:13,500
Yeah I wish the modern monetary 
theorists could just make a 

483
00:28:13,500 --> 00:28:17,000
phone call to Haiti and tell 
them you idiots print more 

484
00:28:17,000 --> 00:28:19,700
you're welcome, goodbye help 
North Korea. 

485
00:28:19,900 --> 00:28:23,700
Bob way works out well for their
Raylan, turkey's turkey, it's 

486
00:28:23,700 --> 00:28:26,900
good going great there. 
Raise the minimum wage just just

487
00:28:26,900 --> 00:28:30,700
do it, but there's a study, the 
impact of regulatory costs on 

488
00:28:30,700 --> 00:28:33,300
small firms 2010 from the small 
business. 

489
00:28:33,600 --> 00:28:37,700
Advocacy Association, the cost 
of federal regulations by Farm 

490
00:28:38,000 --> 00:28:41,800
by Farm size per employee, 
seventy seven hundred dollars 

491
00:28:41,800 --> 00:28:47,300
for big business, 500 or more 
employees and 10,500 for small 

492
00:28:47,300 --> 00:28:51,700
businesses, meaning that every 
additional regulation, literally

493
00:28:51,700 --> 00:28:55,600
helps big business at the 
expense of small business, 

494
00:28:55,900 --> 00:28:59,000
giving consumers, less choice 
and employees, less choices. 

495
00:28:59,500 --> 00:29:03,300
What are, what is some reason 
that people should have to? 

496
00:29:03,500 --> 00:29:07,400
If that regulation the idea of 
helping the consumer or worker 

497
00:29:07,700 --> 00:29:11,700
actually hurts the consumer or 
the worker, so I can just give 

498
00:29:11,700 --> 00:29:14,200
you an anecdote. 
Because as we were talking about

499
00:29:14,200 --> 00:29:16,800
sometimes just the seeing what 
happens. 

500
00:29:16,800 --> 00:29:20,100
Makes it more clear to people. 
So I have a scenario. 

501
00:29:20,700 --> 00:29:23,900
For example, I have a small 
business in Chicago and I have a

502
00:29:23,900 --> 00:29:29,300
worker who works from home on 
computer answering emails and 

503
00:29:29,300 --> 00:29:32,700
you know, doing that kind of 
thing a very highly dangerous 

504
00:29:32,700 --> 00:29:35,400
job, right? 
Sitting on your computer and I 

505
00:29:35,400 --> 00:29:38,700
have to spend thousands of 
dollars a year and lots of 

506
00:29:38,700 --> 00:29:42,500
paperwork headaches, getting 
them Workers, Compensation 

507
00:29:42,500 --> 00:29:45,600
Insurance. 
Now again, if I they're working 

508
00:29:45,600 --> 00:29:49,200
in a dangerous Factory with 
blades and sticking their hands 

509
00:29:49,200 --> 00:29:53,300
in there, I can understand. 
But please anyone, Keith explain

510
00:29:53,300 --> 00:29:58,000
to me, why does my worker who 
sits at home on their computer? 

511
00:29:58,200 --> 00:30:01,400
Have to have Workers 
Compensation Insurance, there's 

512
00:30:01,400 --> 00:30:04,100
no reason. 
And by the way, Happens to be my

513
00:30:04,100 --> 00:30:05,700
sister. 
So you know what I like and even

514
00:30:05,700 --> 00:30:09,500
like it's even dumber. 
So the the thought is that your 

515
00:30:09,500 --> 00:30:14,300
that's money that it cost me to 
have this employee that could be

516
00:30:14,300 --> 00:30:18,900
going to that employee or it 
could be you know with the other

517
00:30:18,900 --> 00:30:21,800
stupid regulations and things 
that I have to pay for other 

518
00:30:21,900 --> 00:30:24,800
other people and other facets of
my business could be going to 

519
00:30:24,800 --> 00:30:27,600
hiring more employees and 
growing the business. 

520
00:30:27,900 --> 00:30:31,600
But instead is going to the 
prophet ears, it's going to 

521
00:30:31,600 --> 00:30:34,700
these insurance companies. 
Our big who have lobbied the 

522
00:30:34,700 --> 00:30:37,800
state of Illinois, who brags 
that they have more Insurance 

523
00:30:37,800 --> 00:30:42,000
firms that work with them than 
any other state out there, which

524
00:30:42,000 --> 00:30:45,100
I don't know why they're 
bragging about because you 

525
00:30:45,100 --> 00:30:49,200
they're all seeking rent they're
all sticking profits at the 

526
00:30:49,200 --> 00:30:53,400
expense of my small business and
so I'm not getting to direct 

527
00:30:53,400 --> 00:30:58,900
that and I'm not doing that in a
way that is adding to, you know,

528
00:30:58,900 --> 00:31:02,200
profit centers and making 
people's life better and 

529
00:31:02,200 --> 00:31:05,600
increasing productivity. 
Tivity, it's just a money grab 

530
00:31:05,700 --> 00:31:08,300
and I have a small business 
Community, I serve a them a few 

531
00:31:08,300 --> 00:31:13,200
years ago, they said they spend 
forty percent of their time on 

532
00:31:13,200 --> 00:31:17,500
administrative items and things 
that don't directly produce 

533
00:31:17,500 --> 00:31:20,200
Revenue. 
So imagine even if you cut that 

534
00:31:20,200 --> 00:31:24,000
in half, how much extra time 
letting a small business owner, 

535
00:31:24,100 --> 00:31:28,200
focus on growing their business 
and adding to people's lives and

536
00:31:28,200 --> 00:31:30,500
adding to the economy and 
getting more workers. 

537
00:31:30,500 --> 00:31:33,200
Like, you know, how much better 
that would be for? 

538
00:31:33,400 --> 00:31:36,200
Them the community is the people
who work for them that the 

539
00:31:36,200 --> 00:31:39,600
opportunity for wealth creation 
and so on and so forth. 

540
00:31:39,600 --> 00:31:44,200
But instead it's constrained in 
government you know BS in my new

541
00:31:44,200 --> 00:31:47,400
shh and as you said the smaller 
the businesses you know we don't

542
00:31:47,400 --> 00:31:52,400
have human resource departments 
or you know these people who can

543
00:31:52,400 --> 00:31:55,400
we can just kind of offload this
to this is coming from the 

544
00:31:55,400 --> 00:31:58,000
people who are wearing all of 
the different hats in the 

545
00:31:58,000 --> 00:32:01,400
business and it ends up being 
very, very costly. 

546
00:32:02,500 --> 00:32:04,900
You wrote a book, The 
Entrepreneur equation, 

547
00:32:04,900 --> 00:32:09,000
evaluating the realities, risks,
and rewards of having your own 

548
00:32:09,100 --> 00:32:13,100
business, walk us through some 
of the myths about 

549
00:32:13,100 --> 00:32:16,800
entrepreneurship. 
So my favorite myth is that you 

550
00:32:16,800 --> 00:32:20,500
get to Be Your Own Boss, right? 
Like that's that's what the the 

551
00:32:20,500 --> 00:32:22,500
Pinnacle is, like, I'm gonna 
leave. 

552
00:32:22,500 --> 00:32:27,000
I'm sick of reporting to people.
And then when you find out, when

553
00:32:27,000 --> 00:32:30,100
you run your own business, is 
that you report? 

554
00:32:30,100 --> 00:32:32,400
First and foremost to your 
customers, Because if you don't 

555
00:32:32,400 --> 00:32:35,400
have any customers, you don't 
have any business, you report to

556
00:32:35,400 --> 00:32:39,200
your landlord and your vendors 
and your employees, and you're 

557
00:32:39,200 --> 00:32:43,000
making sure that like everybody 
is Happy paid taken care of 

558
00:32:43,000 --> 00:32:45,100
before that, like even comes to 
you. 

559
00:32:45,500 --> 00:32:49,200
So it ends up being that you 
probably especially in the 

560
00:32:49,200 --> 00:32:55,500
beginning have more hours worked
more stress and equal less pay 

561
00:32:55,600 --> 00:32:57,200
than if you just stayed at the 
job. 

562
00:32:57,200 --> 00:33:00,700
But for some reason, people 
think that they are now the boss

563
00:33:01,500 --> 00:33:06,000
and You I think that's a big, 
big shock to people when they 

564
00:33:06,000 --> 00:33:10,000
first start their own business. 
When looking at a lot of 

565
00:33:10,000 --> 00:33:13,600
successful entrepreneurs, what 
are some of the traits that you 

566
00:33:13,600 --> 00:33:16,500
most commonly see in those 
people that you think are a 

567
00:33:16,500 --> 00:33:20,700
causal result of their success 
or have led to their success? 

568
00:33:21,200 --> 00:33:24,500
Yeah, there's a saying when you 
make an investment like as a VC 

569
00:33:24,500 --> 00:33:27,300
or private Equity that you are 
betting on the jockey, not the 

570
00:33:27,300 --> 00:33:29,900
horse. 
And that really is the case. 

571
00:33:29,900 --> 00:33:33,200
That, you know, there are these 
personality traits that can make

572
00:33:33,200 --> 00:33:37,700
you very successful. 
I think, having sort of the the 

573
00:33:37,900 --> 00:33:44,500
Perseverance and the willingness
to Pivot at any point in time is

574
00:33:44,500 --> 00:33:46,100
huge. 
You know, you need somebody 

575
00:33:46,100 --> 00:33:48,800
who's like going to keep trying 
to run through wall, run through

576
00:33:48,800 --> 00:33:52,000
a wall, run through a wall and 
then what it doesn't work, build

577
00:33:52,000 --> 00:33:54,100
a ladder and then try to climb 
the ladder and when that doesn't

578
00:33:54,100 --> 00:33:57,500
work, then try to figure out a 
way around and you just that 

579
00:33:57,500 --> 00:34:00,400
kind of a personality that 
they're not giving up that 

580
00:34:00,400 --> 00:34:03,300
they're tenacious, whatever 
happens that they're going to 

581
00:34:03,300 --> 00:34:08,400
Pivot is really critical. 
And I also think that At having 

582
00:34:08,400 --> 00:34:13,900
some hubris and thinking big is 
pretty important too because 

583
00:34:13,900 --> 00:34:17,100
frankly, it's pretty much as 
difficult to start a small 

584
00:34:17,100 --> 00:34:21,900
business as it is big business 
and you know having the the 

585
00:34:21,900 --> 00:34:27,000
scale sometimes actually gives 
you some benefits and some 

586
00:34:27,000 --> 00:34:29,500
leeway that you don't get as a 
small business. 

587
00:34:29,500 --> 00:34:35,000
And so I think somebody who's 
willing to, to think bigger and 

588
00:34:35,000 --> 00:34:37,400
it will be on, just what's in 
front of them. 

589
00:34:37,800 --> 00:34:40,400
Something that I would 
definitely look for in an 

590
00:34:40,400 --> 00:34:43,500
entrepreneur. 
You yeah, you got to have the 

591
00:34:43,507 --> 00:34:46,699
perseverance, you got to have 
the pivoting and you got to have

592
00:34:46,699 --> 00:34:52,100
these sort of a bit of a vision 
there when it comes to the risks

593
00:34:52,100 --> 00:34:56,100
of being a business owner you 
have a general idea of how many 

594
00:34:56,300 --> 00:34:59,800
businesses go under and one two 
five ten years. 

595
00:35:00,100 --> 00:35:04,400
So like this is the mythical 
number structure because like 

596
00:35:04,400 --> 00:35:06,900
you can ask all different kinds 
of people and all different 

597
00:35:06,900 --> 00:35:09,700
kinds of sources. 
Has and they will all contradict

598
00:35:09,700 --> 00:35:12,800
each other. 
We know that the majority fail 

599
00:35:12,800 --> 00:35:19,100
within the number that's usually
quoted as three to five years 

600
00:35:19,100 --> 00:35:20,700
periods of feel pretty good 
about that. 

601
00:35:20,700 --> 00:35:23,400
And then it just kind of depends
on the industry like in 

602
00:35:23,400 --> 00:35:28,000
restaurants, like, 90-plus 
percent of them fail within, you

603
00:35:28,000 --> 00:35:30,700
know, kind of five to seven 
years, but I don't think that 

604
00:35:30,700 --> 00:35:34,600
just the like straight-up 
failure is as important as the 

605
00:35:34,600 --> 00:35:38,200
failure to succeed, because 
there are a lot of Small 

606
00:35:38,200 --> 00:35:43,000
businesses that are kind of 
glorified Hobbies or a little 

607
00:35:43,000 --> 00:35:46,100
side gigs, which is great, you 
know, again you're making some 

608
00:35:46,100 --> 00:35:49,300
money, but as long as you're 
viewing it, as such as long as 

609
00:35:49,300 --> 00:35:52,000
this is not, you know, you 
understand that this isn't your 

610
00:35:52,000 --> 00:35:55,400
livelihood in the only thing 
that you're doing, I think that 

611
00:35:55,400 --> 00:36:02,400
the failure to succeed afflicts 
many, many businesses, probably 

612
00:36:02,400 --> 00:36:06,300
the majority of them out there 
and they never kind of get to 

613
00:36:06,300 --> 00:36:09,400
that next level. 
The Ones, who do you have? 

614
00:36:09,400 --> 00:36:13,800
Can learn a really nice living 
but, you know, there are a lot 

615
00:36:13,800 --> 00:36:15,900
of people who kind of just get 
stuck in. 

616
00:36:15,900 --> 00:36:19,300
The this is a thing and it's a 
thing that I'm doing and it's 

617
00:36:19,300 --> 00:36:21,800
not really going anywhere. 
I'm sort of like on a treadmill 

618
00:36:21,800 --> 00:36:25,500
or treading water and you know 
those are the people who really 

619
00:36:25,500 --> 00:36:27,300
need to reassess and go. 
Okay. 

620
00:36:27,300 --> 00:36:31,700
Are you going to get this to the
next level or you know, is that 

621
00:36:31,700 --> 00:36:33,200
maybe something else that you 
should be doing? 

622
00:36:33,200 --> 00:36:35,200
Because not everybody was cut 
out to be an entrepreneur. 

623
00:36:35,200 --> 00:36:38,600
It's not an easy thing. 
When it comes to what meeting 

624
00:36:38,600 --> 00:36:43,600
consumer demand, how is it that 
companies can constantly be 

625
00:36:43,600 --> 00:36:48,100
innovating and keeping up with 
all the competition that's going

626
00:36:48,100 --> 00:36:50,400
on? 
What is an entrepreneur have to 

627
00:36:50,400 --> 00:36:52,700
do to make sure they're staying 
on top of things? 

628
00:36:53,600 --> 00:36:56,700
I think it depends on the 
entrepreneur, you ask Theo. 

629
00:36:56,700 --> 00:37:00,900
Some entrepreneurs would say 
it's about taking the pulse of 

630
00:37:00,900 --> 00:37:03,500
your customer and understanding 
what they want and giving it to 

631
00:37:03,500 --> 00:37:05,900
them the really Visionary 
entrepreneurs. 

632
00:37:05,900 --> 00:37:08,900
Like the, the Steve Jobs is of 
the world will say it's about 

633
00:37:08,900 --> 00:37:11,100
projecting what you think they 
want that. 

634
00:37:11,100 --> 00:37:14,600
They don't yet know and so it 
becomes a really difficult 

635
00:37:14,600 --> 00:37:19,800
balance but it is amazing that 
just small shifts in the way 

636
00:37:19,800 --> 00:37:23,500
that we do things and also small
shifts in the environment 

637
00:37:23,500 --> 00:37:26,500
creates, you know, the right 
person pursuing the right 

638
00:37:26,500 --> 00:37:30,000
opportunity at the right time. 
If you go back to like the 

639
00:37:30,000 --> 00:37:34,800
first.com bubble, there was a 
company called webvan, that was 

640
00:37:34,800 --> 00:37:38,500
a grocery delivery service. 
And they went from like zero 

641
00:37:38,500 --> 00:37:42,100
dollars. 
So it like a billion-dollar IPO 

642
00:37:42,300 --> 00:37:46,200
to bankrupt it out of business 
in a very, very short period of 

643
00:37:46,200 --> 00:37:50,200
time and part of it was just 
like the infrastructure we 

644
00:37:50,200 --> 00:37:53,400
didn't all have smartphones at 
that point in time, you know 

645
00:37:53,408 --> 00:37:56,000
that the internet was very 
nascent. 

646
00:37:56,600 --> 00:37:59,600
People were just in a very 
different Space versus today. 

647
00:37:59,600 --> 00:38:02,500
Think about all the things that,
you know, are on demand and 

648
00:38:02,500 --> 00:38:04,900
delivery including in the 
grocery space. 

649
00:38:05,200 --> 00:38:09,700
So part of it is Is just you 
doing getting the timing right? 

650
00:38:09,700 --> 00:38:12,600
And making sure that your the 
infrastructure is there. 

651
00:38:13,700 --> 00:38:18,100
It's the same idea and it was 
just executed differently with a

652
00:38:18,100 --> 00:38:21,000
different environment and 
backdrop and that's been the 

653
00:38:21,000 --> 00:38:24,400
difference in something that 
was, you know, a huge epic 

654
00:38:24,400 --> 00:38:27,300
failure to something that's been
very successful. 

655
00:38:28,400 --> 00:38:31,900
Are you familiar with the 
difference between Market 

656
00:38:31,900 --> 00:38:34,700
entrepreneurs versus political 
entrepreneurs? 

657
00:38:36,300 --> 00:38:38,900
I have not heard those 
designations, but maybe 

658
00:38:38,900 --> 00:38:40,500
understand the the underlying 
theme. 

659
00:38:40,500 --> 00:38:42,000
Tell me, tell me what you're 
thinking. 

660
00:38:42,100 --> 00:38:45,400
Well, so the theory was put 
forth by Bert Falls and he says,

661
00:38:46,000 --> 00:38:49,300
vilifying the rich is a 
ridiculous concept. 

662
00:38:49,300 --> 00:38:51,700
How did they get there? 
Did they get there as a result 

663
00:38:51,700 --> 00:38:53,800
of lowering prices staying 
Innovative? 

664
00:38:53,900 --> 00:38:57,700
Or did they get handouts from 
the state uses all the examples?

665
00:38:58,300 --> 00:39:02,200
Of for every Carnegie who did 
something in the free market. 

666
00:39:02,200 --> 00:39:04,800
There were people lobbying this,
yes. 

667
00:39:05,000 --> 00:39:08,600
Instead there instead of 
Vanderbilt doing steamships, 

668
00:39:08,600 --> 00:39:10,800
there was a guy. 
Edward Collins who kept 

669
00:39:10,800 --> 00:39:13,500
increasing the amount of money, 
every year, the state would give

670
00:39:13,500 --> 00:39:15,600
him. 
So when it comes to this 

671
00:39:16,000 --> 00:39:20,300
important difference, why is it 
that we should look at free 

672
00:39:20,300 --> 00:39:24,200
market entrepreneurs to innovate
as opposed to what is constantly

673
00:39:24,200 --> 00:39:27,300
being pushed on us? 
We need more Federal funding for

674
00:39:27,300 --> 00:39:29,400
a be And see you have an opinion
on that? 

675
00:39:29,400 --> 00:39:32,600
Yeah, I mean it's just the basic
philosophy that the the 

676
00:39:32,600 --> 00:39:35,200
government shouldn't be a 
venture capital firm. 

677
00:39:35,400 --> 00:39:39,200
Right here, their job is to 
preserve and protect our natural

678
00:39:39,200 --> 00:39:42,500
rights. 
And as we have ascertained and 

679
00:39:42,500 --> 00:39:45,600
seen even the quote-unquote 
smartest people in the room have

680
00:39:45,600 --> 00:39:48,700
made a lot of really bad 
economic decisions and they're 

681
00:39:48,700 --> 00:39:51,700
making those decisions you from 
a human nature standpoint, 

682
00:39:51,700 --> 00:39:55,100
they're making them from the 
point of what's going to benefit

683
00:39:55,100 --> 00:39:56,400
them. 
What's going to get them, more 

684
00:39:56,400 --> 00:39:59,300
power and more. 
Dollars into their political 

685
00:39:59,300 --> 00:40:01,800
coffers and whatnot. 
They're not actually doing 

686
00:40:01,800 --> 00:40:05,600
anything to benefit you. 
I think once people get that 

687
00:40:05,600 --> 00:40:09,700
points that that's fine. 
It's very different than a 

688
00:40:09,700 --> 00:40:14,600
traditional Venture Capital fund
who participates in the upside 

689
00:40:14,600 --> 00:40:16,600
with you. 
And so if you're giving them 

690
00:40:16,600 --> 00:40:20,200
money to invest and they don't 
make any money, you know, they 

691
00:40:20,200 --> 00:40:22,700
may have some small management 
fee but you know, ultimately 

692
00:40:22,700 --> 00:40:25,900
they're not going to get the big
paydays and eventually you're 

693
00:40:25,900 --> 00:40:27,200
not going to invest with them 
again. 

694
00:40:27,200 --> 00:40:30,500
So there, Is an alignment of 
incentives. 

695
00:40:30,500 --> 00:40:33,300
There's a great Charlie, Munger 
quote, for people who don't know

696
00:40:33,300 --> 00:40:36,100
who Charlie Munger has, he is 
Warren, Buffett's, partner and 

697
00:40:36,100 --> 00:40:39,600
Berkshire Hathaway and he's a 
show me the incentive and I'll 

698
00:40:39,600 --> 00:40:43,600
show you the outcome. 
And so you we know what the 

699
00:40:43,600 --> 00:40:48,100
government's incentives are and 
those incentives are not aligned

700
00:40:48,100 --> 00:40:53,400
with what benefits you and me or
frankly the economy broadly and 

701
00:40:53,400 --> 00:40:56,800
so it's really important in any 
scenario to align those 

702
00:40:56,800 --> 00:40:59,200
incentives. 
And the government shouldn't be 

703
00:40:59,200 --> 00:41:03,000
in a position where it is 
picking winners and losers. 

704
00:41:03,000 --> 00:41:06,900
That should be a function of the
free markets and you know, 

705
00:41:06,900 --> 00:41:10,500
ultimately that has the the 
built-in mechanisms, to course 

706
00:41:10,500 --> 00:41:14,500
correct over time. 
Whereas with the government it 

707
00:41:14,500 --> 00:41:17,600
doesn't there are no course, 
correction amount of benefits. 

708
00:41:17,600 --> 00:41:20,600
And frankly, there's a ton of 
moral hazard. 

709
00:41:20,600 --> 00:41:26,400
I mean there are absolutely no 
consequences for not only being 

710
00:41:26,400 --> 00:41:28,700
wrong but like out. 
You know, outright basically 

711
00:41:28,700 --> 00:41:31,200
being fraudulent doing, 
nefarious, things. 

712
00:41:31,200 --> 00:41:34,400
I mean, maybe they get voted out
of office, but like, how many 

713
00:41:34,400 --> 00:41:38,600
people have any real 
accountability in government for

714
00:41:38,600 --> 00:41:42,300
the things that they have done 
regardless of what the outcome 

715
00:41:42,300 --> 00:41:45,800
is? 
How can workers improve the 

716
00:41:45,800 --> 00:41:49,700
amount of skills they have so 
they can demand a higher salary.

717
00:41:50,500 --> 00:41:55,500
So before the first skill that 
you should perfect is the asking

718
00:41:55,500 --> 00:42:00,100
for what you're worth skill. 
And also asking for Equity, this

719
00:42:00,100 --> 00:42:05,100
is an unknown wealth creator. 
For many people that if you work

720
00:42:05,100 --> 00:42:08,900
for a firm, whether it's public 
or private that has shares of 

721
00:42:08,900 --> 00:42:12,800
their company available, that 
sometimes you can get shares. 

722
00:42:13,000 --> 00:42:17,200
Or options to buy shares in the 
company and participate in the 

723
00:42:17,200 --> 00:42:20,500
value that you're creating and 
participate in long-term wealth 

724
00:42:20,500 --> 00:42:22,800
creation. 
And so your first skill that you

725
00:42:22,800 --> 00:42:27,200
should focus on is asking for 
more when it's appropriate and 

726
00:42:27,200 --> 00:42:31,200
asking for some Equity. 
But, you know, it's funny. 

727
00:42:32,100 --> 00:42:36,400
I really have this like, feeling
at heart that like, you can 

728
00:42:36,400 --> 00:42:40,200
teach people skills, but you 
can't teach people to give a 

729
00:42:40,200 --> 00:42:43,200
damn. 
And so the biggest death Run 

730
00:42:43,200 --> 00:42:47,300
shaders in the market right now,
are people who actually care 

731
00:42:47,500 --> 00:42:50,000
like, who care about the 
customers, they're serving, who 

732
00:42:50,000 --> 00:42:53,800
care about their work product, 
and their name and what they're 

733
00:42:53,800 --> 00:42:57,500
delivering. 
And I think if you can focus on 

734
00:42:57,500 --> 00:43:00,700
that, that's the most important 
skill. 

735
00:43:00,800 --> 00:43:03,500
You'll things change around us 
all the time or learning new 

736
00:43:03,500 --> 00:43:06,300
technologies, and new Industries
and all kinds of things. 

737
00:43:06,300 --> 00:43:09,800
And that's all stuff that you 
can go online and watch some 

738
00:43:09,800 --> 00:43:14,300
YouTube videos or whatever and 
find out about Out but to really

739
00:43:14,300 --> 00:43:20,300
be somebody who, you know, shows
up and does the job and is 

740
00:43:20,300 --> 00:43:25,800
dependable and kills it. 
Like those are the people who 

741
00:43:25,800 --> 00:43:29,900
are irreplaceable in any sort of
jobs market. 

742
00:43:29,900 --> 00:43:32,700
And so, I would Advocate to 
spend more time on sort of the 

743
00:43:32,707 --> 00:43:36,700
soft skills than some of the 
hard skills. 

744
00:43:37,700 --> 00:43:40,900
And final question. 
I've heard that almost every job

745
00:43:40,900 --> 00:43:45,000
is selling when your In an 
interview for the job, you have 

746
00:43:45,000 --> 00:43:47,100
to sell yourself when it comes 
to sales. 

747
00:43:47,100 --> 00:43:51,000
You have any tips for people, 
how can how people can improve 

748
00:43:51,100 --> 00:43:53,900
the amount of sales they have or
be a better salesperson in 

749
00:43:53,900 --> 00:43:55,700
general. 
Yes, this is important for 

750
00:43:55,700 --> 00:43:58,100
entrepreneurs to because 
entrepreneurs a lot of times 

751
00:43:58,100 --> 00:44:00,500
hate to sell and that you know, 
that's just where we are. 

752
00:44:00,800 --> 00:44:04,900
So there's a saying that I use 
that everybody is tuned in to 

753
00:44:04,900 --> 00:44:09,600
their favorite radio station and
that is called wiifm. 

754
00:44:09,900 --> 00:44:13,100
What's in it for me? 
And I think when people we'll 

755
00:44:13,100 --> 00:44:16,900
sell, they don't spend enough 
time going into the other 

756
00:44:16,900 --> 00:44:20,400
person's shoes and putting it 
from their perspective and 

757
00:44:20,400 --> 00:44:22,800
focusing on what's the benefits 
for them. 

758
00:44:22,800 --> 00:44:24,900
How's it going to make them 
smarter? 

759
00:44:24,900 --> 00:44:29,900
What their boss or sell more or 
whatever it is that it's their 

760
00:44:29,900 --> 00:44:31,900
issue that you're solving for 
them. 

761
00:44:32,100 --> 00:44:37,500
Like most people don't care 
about like the typical marketing

762
00:44:37,500 --> 00:44:40,400
push bells and whistles that you
hear about. 

763
00:44:40,400 --> 00:44:44,000
They just want to know. 
You know how does Help me how 

764
00:44:44,000 --> 00:44:47,500
does it make me better? 
And so, if you want to sell 

765
00:44:47,500 --> 00:44:52,200
more, you have to put yourself 
in their, you know, in their 

766
00:44:52,200 --> 00:44:54,400
shoes. 
I will also say it's a numbers 

767
00:44:54,400 --> 00:44:56,600
game and just get used to 
rejection. 

768
00:44:56,600 --> 00:44:59,800
And so, if you were just a 
Terminator about, I'm going to 

769
00:44:59,800 --> 00:45:03,700
call X many people, or email or 
have lunch or however, you do. 

770
00:45:03,700 --> 00:45:07,200
You're selling with this many 
people, a that up and be 

771
00:45:07,200 --> 00:45:10,100
consistent. 
And, you know, and have those 

772
00:45:10,100 --> 00:45:14,000
consistent touch points that the
consistency in the Persistence 

773
00:45:14,000 --> 00:45:17,500
is key and a lot of it is is 
that Moneyball is those numbers.

774
00:45:18,200 --> 00:45:20,900
But, you know, if you're finding
even with those numbers, you're 

775
00:45:20,900 --> 00:45:23,300
not doing the right thing, it's 
probably because you're not 

776
00:45:23,300 --> 00:45:28,200
tuned into wiifm. 
The book is the war on small 

777
00:45:28,200 --> 00:45:31,800
business, how government use the
pandemic to crush, the backbone 

778
00:45:31,800 --> 00:45:34,700
of America links will be in the 
description below. 

779
00:45:35,100 --> 00:45:36,600
Miss Ross, thank you so much for
your time. 

780
00:45:36,600 --> 00:45:38,300
Thank you for having me.
