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Welcome to the libertarian 
Institute and Keith Knight. 

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Don't tread on anyone. 
This is a summary of the 

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research done by Robert G. 
Eldini A & A section of his book

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titled, social proof, the 
principle of social proof 

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states. 
That one important means that 

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people use to decide what to 
believe, or how to act in a 

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situation is to look at what 
other people are believing or 

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doing their powerful. 
Imitative effects have been 

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found among both children and 
adults and in such diverse 

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activities. 
As purchase decisions, Charity 

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donations and phobia remission. 
The principle of social proof 

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can be used to stimulate a 
person's compliance with a 

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request by informing the person 
that many other individuals, the

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more the better are or have been
complying with it. 

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Social proof is most influential
under two conditions. 

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The first is uncertainty when 
people are unsure, when the 

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situation is ambiguous. 
They are more likely to attend 

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to the action. 
Of others and to accept those 

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actions as correct in ambiguous 
situations, for instance, the 

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decisions of by standards to 
help are much more influenced by

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the actions of other bystanders.
Then when the situation is a 

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clear-cut emergency, the second 
condition under which social 

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proof is most, influential is 
similarity. 

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People are more inclined to 
follow the lead of similar 

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others evidence for the powerful
effect. 

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Act of the actions of similar 
others on human behavior. 

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Can be readily seen in a suicide
statistics compiled by 

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sociologist. 
David Phillips. 

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Those statistics indicate that 
after highly publicized suicide 

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stories. 
Other troubled individuals who 

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are similar to the suicide 
story, victim decide to kill 

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themselves in analysis of the 
mass suicide incident at 

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Jonestown Guyana. 
Suggest that the group's leader,

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Reverend Jim. 
Elms used both of the factors of

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uncertainty and similarity to 
induce a herd like suicide 

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response from the majority of 
the Jonestown population 

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recommendations to reduce our 
susceptibility. 

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To faulty, social proof include 
a sensitivity to clearly, 

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counterfeit evidence of what 
similar others are doing and a 

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recognition that the actions of 
similar others should not form 

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the sole basis for Our 
decisions. 

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One of the purposes of bumper 
stickers is simply to engage in 

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Social proof when someone puts 
on a burning sticker or a trump 

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sticker. 
It's not a argument convincing. 

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People of why they should vote 
for this or that Canada. 

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It just says Trump on it or just
as Bernie 2020, something like 

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that. 
This is definitely something we 

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should be using to our 
advantage. 

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You can go to places like 
libertarian country and get 

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really cheap bumper stickers. 
I got this. 

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On tours to one for myself, use 
code Liberty 20, they're not a 

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sponsor but their place. 
I like shopping at. 

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Also, the libertarian Institute 
offers a variety color of shirts

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with our logo on it. 
You can also check out places 

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like the Misa store. 
The more people see that, 

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there's just more of us and it 
goes were buying their attention

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again and again and again it 
sits in the back of their mind 

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and says, well a lot of people 
are believing this thing and 

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they're confident enough to To 
spend money and put it on their 

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car or two. 
I'll wear it as a t-shirt. 

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That alone is how you can play a
small role in. 

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Increasing the likelihood. 
That people will see 

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libertarianism as one a 
legitimate ideology, worthy of 

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addressing and to maybe 
considering it for themselves. 

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This is how I was originally. 
Researching the idea. 

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I just saw so many people with 
Ron Paul stickers, Googled Ron, 

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Paul bought his book, The Lucian
out of pure curiosity, just 

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because I had seen other people 
talking about it and it looked 

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like there were a lot of 
dedicated people behind this 

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guy. 
So that is social proof and some

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ideas as to how we can use it to
our advantage. 

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Thank you for watching the 
libertarian Institute and Keith 

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Knight. 
Don't tread on anyone.