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Hi everyone, welcome to Mini 
Scroll, the daily Internet 

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culture podcast bringing you the
biggest stories from social 

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media, the creator economy and 
the digital space every Monday 

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through Thursday and sometimes 
Fridays like today. 

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I'm your host, Lauren Meisner, 
the founder of the youth digital

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media brand Centennial World. 
Welcome back to Mini Scroll, 

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everyone. 
All right, let's just get into 

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the stories. 
I have no updates, but as 

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always, Please remember to rate,
review and subscribe. 

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It helps us grow. 
Leave us an Apple review or 

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leave us a comment on Spotify. 
Buy us a coffee if you want to 

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support the pod and help keep us
going. 

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And let's get into the stories 
for today. 

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So the first story that I have 
for you guys is that Bran Flakes

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has opened up about how he grew 
his platform to become a full 

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time influencer. 
Bran Flakes stays transparent 

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about his influx and saying 
journey. 

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OK, so Bran Flakes is a big tick
tocker. 

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He has how many followers does 
he have now? 

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1.3 million followers. 
He went viral a few months ago 

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when he was talking about his 
income breakdown as an 

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influencer. 
And he was really transparent 

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about like how much he made last
year and the percentages that 

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like went to his team that went 
to his management. 

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So he has posted a new video 
that a lot of people are also 

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talking about where he explains 
how he was able to make a 

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transition from working 9:00 to 
5:00 to being a full time 

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influencer. 
And he did this, he says, by 

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prioritizing documenting his 
life over living his life for a 

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period of time, obviously. 
Sounds sad but really the reason

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I was able to become a full time
influencer was I prioritize 

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sharing my life over 
prioritizing living my life. 

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When I meet that is. 
When I worked 9:00 to 5:00 I was

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just an average adult. 
I got up in the morning, got a 

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coffee, went to work, sometimes 
would work out, make dinner, 

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watch TV, go to bed. 
Weekends would hang out with my 

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friends. 
My life at first did not change 

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that all the same, but what I 
would do every morning was OK. 

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What parts of today am I now 
going to share? 

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Oh, I'm going to a new 
restaurant this week with my 

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best friends. 
I should share what I ordered. 

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Going to the grocery store this 
week? 

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Oh, let me do a haul of all the 
groceries I bought and then do a

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video of what I cooked for 
dinner. 

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I'm going on a date this week. 
Let me talk about my current 

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dating life. 
So I was still living my life, 

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but I was putting emphasis on 
how was I going to share that 

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online. 
I really like that he's opening 

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up about this, especially in 
this industry. 

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I like that he's talking about 
how he worked hard to get to 

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where he is. 
I think there's such a stigma 

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around influencing, especially 
TikTok in particular on the 

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inside, like as in people who 
have kind of made it, I feel 

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like there's a lot of pressure 
for them to almost portray this 

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image that like it just happened
to them because for a lot of the

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early Tik Tokers, it did. 
There is definitely a stigma 

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around the career of being an 
influencer and the desire to be 

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an influencer. 
And I think that stigma is a lot

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less when it just appears that 
somebody was interesting enough 

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that they built a following 
organically or their personality

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was good enough that everybody 
wanted to follow them or 

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whatever. 
So I really like how Bran is so 

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honest about how hard he's 
worked for this and how much he 

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wanted it. 
That is something I resonate 

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with a lot. 
I am constantly out here talking

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on my TikTok about how badly I 
want this business and this 

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career to work. 
You know, like, I have no shame 

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in the game. 
Like, I am trying so fucking 

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hard to make this work and it is
so challenging. 

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And everyday I'm still like, I 
have no idea if this is going to

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take off or if this is actually 
going to work. 

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And I'm not embarrassed to admit
that. 

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And I think in certain 
industries, certain circles and 

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certain countries like 
Australia, there's a lot of tall

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poppy syndrome here, you know, 
where people feel it's a little 

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bit embarrassing to be seen 
trying, but I don't care, OK, 

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I'm a striver, I'm a Trier. 
And I like that Bran is talking 

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very openly because to get to 
the level, like Bran has 1.3 

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million followers, OK, that's a 
lot of followers. 

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But aside from his follower 
account, he is incredibly 

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relevant in the influencer space
right now. 

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And it's that relevancy that you
almost can't put a price on 

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because there are a lot of 
people on TikTok who have 1.3 

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million followers, OK, But they 
are not getting invited on every

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single brand trip. 
They are not making just shy of 

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$1,000,000 a year. 
They are not in these circles 

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and getting these opportunities.
And so I like that he is 

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showing, like, yes, I have built
something for myself. 

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And of course, there's always an
element of luck in anyone's 

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success. 
But like, I have worked so 

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fucking hard for this. 
This was a strategy. 

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This was a plan. 
I wanted to be an influencer. 

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Here's how I've done it. 
Bran isn't the only one who's 

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been opening up like this 
lately, though. 

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Creator Kelsey Souls has also 
been sharing very openly lately,

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which has also been a big topic 
of conversation on TikTok, about

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how she intentionally built her 
TikTok career by posting up to 

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20 times a day while she she was
working her nine to five. 

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I actually see this trend of Tik
Tokers speaking openly about how

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they worked for this and they 
tried for this and they they 

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sought out like influencer fame.
I see that as similar to what 

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we're seeing with a list 
celebrities who are admitting to

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getting their work done. 
You know, it's like for an A 

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list celebrity, the embarrassing
thing, the stigma is around the 

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fact that they are getting more 
work done than we probably know 

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or think. 
And I think of course, there's a

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similar stigma. 
It's not the same, but there is 

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like a similar level of stigma 
around influencers who didn't 

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just, like, happen to fall into 
it, you know, who actually, like

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tried to become famous 
influencers. 

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We're in an era of transparency.
And I know we've talked about 

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this before, but I believe a lot
of it comes down to the fact 

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that everyone is so burnt out 
right now. 

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The world is absolutely fucked. 
And so there's never been more 

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disdain for people who are 
privileged, who have money and 

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fame, like an influencer, like a
celebrity. 

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And so to bring them back down 
onto Earth, they have to start 

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being a bit transparent about 
things. 

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Otherwise we're all going to 
turn on them even more. 

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We're already turning on them, 
but like even more so I do think

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this is maybe not like an 
intentional strategy from them. 

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I think a lot of it is probably 
subconscious. 

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It's just like in general, 
they're probably reading the 

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room a little bit. 
There's probably a bit of a 

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temperature gauge and it's 
influencing how they interact 

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with the public. 
OK the next story that I have 

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for you guys is that Yahoo is 
slowly transitioning from a 

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publisher to a creator platform 
in March 2024, Yahoo launched 

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its creator program, which is a 
quote program giving writers an 

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all in one platform to publish, 
monetize, connect and grow their

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businesses by sharing stories to
the Yahoo News network of more 

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than 185,000,000 monthly US 
visitors. 

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In addition to elevating and 
established creators, the 

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stories they share will allow 
Yahoo News to expand its content

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categories presented in a fresh 
format. 

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So that is from Yahoo's 
announcement on this transition.

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OK, so Yahoo Creators is 
essentially like a distribution 

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channel for creators to reach 
Yahoo's giant audience while 

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also giving Yahoo some relevancy
in the creator economy. 

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According to Digi Day Quote, the
program allows creators to 

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publish original content 
directed to Yahoo's site and 

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access tools like ad 
monetization with A5050 revenue 

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split. 
Each creator has a dedicated 

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moderator from Yahoo's creator 
support team that gives feedback

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and vets content in real time 
after it's published. 

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So on the Yahoo homepage since 
it launched, you'll see there's 

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a creator vertical now alongside
kind of like all their regular 

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news. 
It's actually like a very cool 

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idea. 
The program has been really 

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successful. 
Just last month, the company 

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reported that Yahoo Creators had
its highest revenue month since 

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launch. 
And now kind of the update on 

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this is they're offering more 
editorial control to creators. 

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So they have a full dashboard 
similar to what you would see on

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like the back end of YouTube. 
Creators can upload directly to 

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the platform without kind of the
red tape of traditional 

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publishing. 
There's Commission opportunities

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based on what they're 
publishing, if there's affiliate

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links and stuff. 
So it's really becoming like 

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this full-fledged platform. 
There's only, I believe, 135 

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creators right now in the 
program, which is why they can 

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have like a dedicated person 
working alongside them, but 

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there are apparently hundreds of
creators on the wait list. 

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I wanted to talk about this just
because it's very interesting. 

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I think this whole concept, I 
mean, it literally marries like 

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all of my interest when it comes
to my work experience, right? 

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Like publishing media, trying to
figure out how to make new media

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work, the creator economy, kind 
of combining all those things. 

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I think this is a really 
interesting idea. 

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Obviously Yahoo is like a news 
aggregator and their GM has said

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that they want to remain an 
aggregator, like a publisher. 

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They're not trying to be like a 
content distributor. 

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But you know, it sounds like it 
sounds like they are honestly 

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starting to give some social 
platforms. 

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So they could be giving some 
social platforms a run for their

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money, especially ones like sub 
stack. 

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You know, there's a big boom 
right now with newsletters, but 

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now that it's no longer novel, 
it's so hard to grow and it's 

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really hard to monetize if you 
don't have a big following. 

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So this is a really cool 
initiative. 

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I guess it's not totally unique.
There's other publishers that 

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have creator programs as well, 
but I just thought the sites 

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into Yahoo and like what they're
doing and how it's working for 

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them. 
I don't know. 

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It's interesting, at least to me
as the owner of a media company 

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that exclusively talks about 
Internet culture and the creator

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economy. 
All right, the last word that I 

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have for you guys. 
So we have been getting requests

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to cover Love Island and I do 
feel like Love Island is a blind

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spot for me and pop culture. 
I'm sure if I started watching 

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it, I would be like obsessed 
with it. 

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OK, but I have not watched it. 
So it's very much a blind spot 

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for me. 
However, Love Island Island * 

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Sierra Ortega has apologized now
for using a racial slur in a 

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resurfaced social media video 
and in other posts. 

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And that has been all over my 
feed. 

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This whole situation around 
Sierra has been all over my feed

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so I figured I would give you 
guys a little bit of insight 

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into this. 
Sierra Ortega is a Love Island 

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contestant and while she's been 
away filming the show, fans 

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found a few instances of posts 
on social media and which she 

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used an anti Asian slur. 
So there's one in 2015 in her 

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Instagram caption and then 
there's a few screenshots that 

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are circulating. 
It's obviously hard to verify 

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these, but it seems she posted 
something with that same slur on

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her stories in February 2023 and
then a follower replied to her 

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saying girl that's a derogatory 
term for Asians. 

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And then Sierra allegedly wrote 
back. 

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I just got educated on the 
topic, immediately deleting. 

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I never knew the history of that
word but will for sure not never

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use it again. 
Thanks for letting me know. 

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But then in 2024, she posted 
another story allegedly of her 

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getting Botox done in which she 
used the word to describe why 

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she wants to get Botox around 
her eyes. 

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And then there's another 
screenshot circulating from that

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same year from the DMS. Again, 
hard to verify this where she 

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allegedly used it. 
And somebody replied saying this

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is derogatory. 
And she allegedly replied saying

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oh man, thankfully that's not 
how I used it. 

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So all of this has been blowing 
up literally all week. 

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While Sierra was away on Love 
Island without her phone 2 days 

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ago, her parents made a 
statement. 

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The backlash that their daughter
has been getting, they wrote 

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quote. 
As Sierras parents, this has 

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been one of the most painful 
weeks of our lives. 

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We've seen the post, the 
headlines, the hurt and the 

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hate. 
And while Sierra hasn't seen any

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of it yet, we have. 
And so have the people who love 

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her. 
We're not here to justify or 

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ignore what surfaced. 
We understand why people are 

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upset, and we know 
accountability matters. 

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But what's happening online 
right now has gone far beyond 

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that. 
The threats, the cruel messages,

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the attacks on her family, her 
friends, even her supporters. 

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It's heartbreaking. 
And no one deserves that kind of

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hate, no matter what mistakes 
they've made. 

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Around the same time, it was 
announced that Sierra was 

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leaving the villa for, quote, 
personal reasons. 

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And now 48 hours after she got 
back to the US, she has taken to

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social media to address the 
whole situation in a video and 

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an Instagram story. 
And I do want to note that in 

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the video, I'm going to play a 
clip of it. 

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But I do want to note that in 
the video, she does address the 

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screenshots that are 
circulating, but she seems to 

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imply that they're not totally 
accurate. 

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She doesn't say that, but she 
doesn't fully admit to them. 

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So that's why I'm saying it's 
like hard to verify if some of 

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the screenshots that are 
circulating are accurate or not.

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Like people can so easily fake 
screen shots so I don't know. 

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I am not the victim in this 
situation. 

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While I was in the villa, there 
were some posts that resurfaced 

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from my past where I was very 
naively using an incredibly 

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offensive and derogatory term. 
And before I get into the 

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details, I want to first start 
by addressing not just anyone 

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that I have hurt or deeply 
offended, but most importantly 

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the entire Asian community. 
I am deeply, truly, honestly so 

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sorry. 
I had no idea that the word held

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as much pain, as much harm, and 
came with the history that it 

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did or I never would have used 
it. 

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I had no ill intention when I 
was using it, but that's 

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absolutely no excuse because 
intent doesn't excuse ignorance.

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It just doesn't. 
And I just need you to know that

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I am so sorry, but this is not 
an apology video. 

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This is an accountability video.
And I think right now there are 

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tons of things floating around, 
different screenshots with 

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different time stamps and 
fueling this narrative that I 

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sort of doubled down once people
tried to correct me and was 

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like, oh, like, I don't know, 
I'm still going to use it, but I

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just thought was not the case. 
Like, the truth is that in that 

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moment, the lesson was learned. 
What's been extremely, extremely

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difficult is the way people are 
approaching my family and my 

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loved ones. 
You know, they have had ice 

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00:13:32,640 --> 00:13:35,560
called on them. 
My family doesn't feel safe in 

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their own home. 
I'm receiving death threats. 

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Like there's no need to fight 
hate with. 

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Hate. 
Obviously I cannot accept this 

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apology. 
Any opinion I have on this 

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apology is literally a moot 
point because it's not for me. 

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But we need to stop weaponizing 
ice against people. 

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This is sick. 
OK, I talked about it yesterday 

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or the day before in the episode
about Adam McIntyre. 

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But calling ice on somebody in 
this current climate is so scary

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and disgusting and I feel like 
it is an act of violence in and 

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of itself. 
But yes, Sierra has addressed 

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everything and I have seen quite
a few people say that the Love 

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Island producers, whoever is in 
charge of vetting and background

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00:14:18,040 --> 00:14:22,240
checks needs to do a better job 
because this is the second in 

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00:14:22,240 --> 00:14:27,400
the same season, the second 
contestant to go home or get, I 

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00:14:27,400 --> 00:14:29,720
guess kind of have early 
removal. 

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Removal. 
Yeah, I guess removed early. 

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Removal's the right word. 
Yeah, like due to controversial 

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comments that have circulated 
online. 

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Anyways, guys, that's it for 
Mini Scroll today. 

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Thank you so much for listening.
I love you guys. 

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00:14:44,120 --> 00:14:46,640
Please remember to rate, review 
and subscribe. 

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00:14:46,920 --> 00:14:50,160
Please buy us a coffee if you 
feel so inclined to support us. 

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00:14:50,160 --> 00:14:52,080
I love you guys. 
Have a good weekend and I will 

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talk to you on Monday. 
Bye.