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Hey everyone, and welcome to 
Mini Scroll, the daily Internet 

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culture podcast bring you the 
biggest stories from social 

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media, the creator economy, and 
the digital space every Monday 

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through Thursday. 
My name is Annabelle and I'm 

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your Wednesday Mini Scroll host 
and also the deputy editor of 

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the youth digital media brand 
Centennial World. 

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Welcome back to Mini Tech 
Scroll, everyone. 

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I just wanted to remind you guys
that we have an event coming up 

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next week for the launch of the 
Centennial World Podcast 

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Network. 
We are inviting listeners along 

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so if you can make it, please 
register your interest at the 

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link in the description. 
All the details are there, but 

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it will be in the Sydney CBD 
after work hours and we are 

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super excited for the launch and
can't wait to see you guys 

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there. 
Anyway, Please remember to rate,

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review and subscribe to infinite
scroll. 

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We are on the journey to 1000 
Spotify star reviews and other 

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than that, let's just get 
straight in today's stories. 

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OK, so two of my stories today 
aren't super tech related, which

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I'm sure some of you may enjoy 
it for a change, but they are 

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definitely Internet culture 
related, focusing on what people

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are talking about online. 
So my first story for today is 

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all about the supposed mean 
drought that everyone is talking

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about. 
I felt like this would be a fun 

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one to start off with, so let's 
just get straight into it. 

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Over the past week, social media
users I've particularly seen 

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this on TikTok are talking about
how we are in the middle of a 

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meme depression, which in other 
words, means that the meme 

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landscape right now is pretty 
dry. 

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According to Know Your Meme, the
origin of the meme drought came 

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from a social media user called 
at Goof Angel. 

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In the video posted to TikTok on
March 10, he noted that March 

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had not seen a single original 
meme. 

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When I'm really old and have 
grain kids, I'm going to tell my

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grandkids about the tech Talk 
Great Depression of March 2025. 

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It has been what, 9 days into 
March and we haven't had a 

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single original meme. 
Like yeah, you might mention 

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that Subaru meme, but that was 
made back in 2021. 

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It just resurfaced. 
There's nothing new. 

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According to the article on Know
Your Meme Quote, the concept of 

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a meme drought on TikTok was 
popularized online over the next

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few days as users started to 
recycle old memes or share 

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ironic meta jokes using real 
pictures of the Great 

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Depression. 
So I have seen a whole bunch of 

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videos that definitely fit into 
this description and most of 

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them are talking about how 
people are struggling to find 

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memes to send to their friends. 
For example, one TikTok that I 

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saw read quote how the Great 
March meme drought will be 

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described in the history books, 
and this text was accompanied 

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with historical pictures of 
people waiting in lines and then

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also graphs showing the downturn
in meme production over the last

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month. 
Another TikTok I saw had a 

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similar caption, but it also 
included a picture of a very 

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dehydrated SpongeBob, which 
obviously is insinuating how 

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deprived we are of memes at the 
moment. 

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As you probably have already 
noticed, most of these Tik Toks 

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are essentially making a meme of
the meme drought, which is 

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ironic because it has become a 
meme in and of itself. 

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Nevertheless, I have also seen 
users discuss why they think we 

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are experiencing an alleged meme
drought. 1 TikTok user put it 

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down to social medias quote 
dragging everything to the Max, 

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which obviously is like people 
just taking things too far where

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we're getting tired of memes 
quickly. 

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So I have a couple of thoughts 
on all of this meme depression 

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discourse. 
First and foremost, I don't 

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necessarily buy the concept of a
meme drought in this day and age

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simply because the Internet is 
so fragmented. 

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You can't really have a full 
meme drought because I've 

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definitely seen some chronically
online memes going around like 

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the 19th birthday in Poland meme
on Stan Twitter, and of course 

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the I believe in children RuPaul
meme on TikTok. 

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This is sounds insane for me to 
talk about but if you know you 

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know. 
I will say though that these 

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memes are obviously different to
brain rock content and I feel 

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like that is more what the meme 
depression is referring to. 

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On top of this, I don't really 
think we should be expecting new

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memes or brain rock content to 
come to the mainstream every 

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week or every month or however 
frequent we expect it to be. 

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I think the reason why we may be
feeling that we are experiencing

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a meme depression is the impact 
of the fast-paced trend cycle. 

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Now I feel like we're often 
accustomed to talking about this

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in terms of fashion, but it is 
definitely applicable here. 

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Recently, I feel like we expect 
something new to have reached 

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the mainstream or at least our 
corner of the Internet virtually

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every week, where this 
assumption and the fast-paced 

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trend cycle has definitely 
changed the life cycle and flow 

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of memes in the digital 
landscape, ranging from their 

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origins, rise, widespread 
discovery, and subsequent 

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normalization in the digital 
landscape. 

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Having said that, I definitely 
feel like it's normal for there 

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to be lulls in the frequency of 
memes. 

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We feel the same way reporting 
on Internet culture here, There 

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are definitely periods where 
there is not much going on, but 

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there is always something. 
It may have just not hit the 

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mainstream yet. 
Aiden Walker, who I actually 

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cited last week, but he just 
honestly has great takes on 

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memes. 
But he added that it is really 

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difficult these days for a 
singular meme to go viral. 

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When we think of some of the 
most popular memes and periods 

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of memes that we have seen in 
recent years, they've often come

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in groups. 
I mean, on Twitter, for 

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instance, you often will see 
social media users write a post 

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and then add comments, like the 
way you need to be chronically 

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online to understand this. 
So often memes are becoming 

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popular with context to make 
users feel like they're in on 

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the joke. 
So with that point as well, I 

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think we definitely need to 
learn to be a little bit more 

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patient with the meme cycle 
because honestly, it's quality 

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over quantity. 
I feel like I just said meme so 

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many times while telling you 
guys about that story. 

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And the next one is also kind of
related to the meme drought. 

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And that is that TikTok users 
are plotting to flood YouTube 

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Shorts with content from TikTok.
This is what TikTok users are 

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called. 
The quote colonization of 

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YouTube shorts. 
I will just say I am not 

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obsessed with the phrasing here.
I always find it a little bit 

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weird when Internet users use 
this kind of language and put a 

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positive spin on it. 
Call me sensitive, but do with 

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that what you will. 
Essentially, TikTok users are 

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planning to flood YouTube Shorts
with all different types of 

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content on March 25th. 
One of the earliest videos to 

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post about the move across was 
posted five days ago with the 

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caption quote. 
We are posting brain rot and 

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replacing dead Internet 
comments. 

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We plan this will take a week or
maybe two weeks. 

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So with that, let's get into 
some of the reasons I've seen 

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online as to why users want to 
move across to YouTube Shorts. 

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The first was alluded to in that
caption and it is that users 

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want to post brain rot and other
content hoping to eliminate all 

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dead Internet theory comments. 
Lauren has definitely spoken 

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about dead Internet theory 
across mini scroll and infinite 

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scroll, but I'll give a little 
bit of a summary here as well 

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just to make sure we're all on 
the same page. 

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So dead Internet theory operates
under the assumption that AI and

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other bot generated content has 
surpassed human generated 

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content online. 
The dead Internet theory 

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essentially claims that activity
and content on the Internet, 

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including social media accounts 
are predominantly being created 

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and automated by AI agents. 
So I think with that these users

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are hoping that by posting brain
rock content and other content 

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these allegations will be 
defeated question mark. 

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But I think the next theory is 
way more telling and that this 

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is a pre emptive move for the 
potential TikTok ban that is 

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coming soon maybe in the United 
States where these users are 

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trying to improve the algorithm 
and YouTube shots. 

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I know we have been talking 
about the TikTok ban for months 

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now, but we honestly still do 
not have a resolution on what is

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going to happen next. 
Because as we know, Trump issued

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an executive order at the 
beginning of his presidency 

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saying that TikTok will be 
allowed to function for another 

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75 days and we are coming up 
close to that deadline on April 

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5th I believe. 
Presumably, if the US has not 

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found a potential buyout or Byte
Dance is not in the process of 

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divesting, the app will shut 
down again, or so it seems. 

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Who honestly knows? 
With that being said, no one is 

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quite sure of the progress that 
has been made as I have been 

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covering consistently on Mini 
Tech Scroll. 

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But at this current time, there 
are reports that Oracle is the 

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top choice to help run TikTok. 
According to the information 

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quote, Oracle is the leading 
contender to help run TikTok in 

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a new deal. 
This isn't a total surprise 

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because TikTok has been using 
Oracle to store data of US users

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I think since 2022 at this 
point. 

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So obviously Byte Dance and 
TikTok familiar with the company

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already. 
That said, it is also likely 

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that Byte Dance will still want 
to have a substantial role in 

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the platform's operations, so it
makes sense that they would want

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to have some familiarity. 
But who knows if this will be 

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sufficient for the US 
government. 

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Anyway, that was a little bit of
a tangent from the move across 

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to YouTube Shorts, but I feel 
like it was relevant, so I hope 

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that gave you guys the context 
you needed. 

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Well, this whole plan has 
definitely become a meme in its 

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own right. 
I am intrigued to see if users 

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will genuinely start posting on 
Shorts. 

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On top of this, if they do post,
I am curious to see if this even

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makes a difference with the 
existing algorithm. 

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But who knows, this might just 
all be a fun little Internet 

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bit. 
OK so my last story is an actual

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tech story and that is Meta has 
officially started rolling out 

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community notes on its 
platforms. 

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If you remember, I think it was 
on my first episode of the 

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podcast, but I reported on how 
Meta was changing its moderation

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policies. 
For a quick refresher, in 

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January, Meta announced that it 
would be replacing fact checkers

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with community notes, removing 
restrictions on various topics 

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like immigration and gender, 
among other changes, all to 

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supposedly protect free 
expression and limit censorship 

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across the social media 
platforms. 

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The response to this decision 
was split along political lines,

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with right leaning users 
supporting the changes and 

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praising Zuckerberg and Meta for
embracing free speech. 

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left-leaning users, by contrast,
claimed that this would have a 

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negative effect on the social 
media landscape, claiming that 

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these changes would help spread 
misinformation and encourage 

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hate speech. 
On top of this, many of these 

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users were particularly 
concerned by the way Meta seem 

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to fall in line with the Trump 
administration's attitude to 

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censorship and free speech in 
the digital world, which many 

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claim includes protecting 
discriminatory rhetoric. 

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And this of course was in a 
broader discussion of big tech 

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kind of following suit of the 
Trump administration. 

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With this context, many users 
throughout these conversations 

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also discussed how there seemed 
to be more and more right wing 

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content popping up on the social
media landscape. 

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And this is a hypothesis that 
Media Matters, which is AUS 

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based not-for-profit progressive
research and information 

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recently approved in a new 
study. 

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So the researchers conducted an 
analysis of 320 online shows and

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podcasts to check whether right 
leaning or left-leaning ideology

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dominated those shows. 
Quote. 

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We found that right leaning 
online shows dominate the 

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ecosystem with substantially 
larger audiences on both 

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politics slash news shows and 
supposedly non political shows 

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that we determined often 
platformed ideological content 

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or guests. 
Having said all that, with an 

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increasingly biased digital 
landscape, I'm not sure how well

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this bodes for Community Notes, 
which is a way of fact checking 

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essentially through 
crowdsourcing for context. 

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Community Notes originated on X 
and quote allows regular users 

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to submit additional context to 
posts offering up supporting 

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evidence to set the record 
straight. 

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According to an article by 
Bloomberg from Tuesday, March 

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18th, which is today in the USI 
believe Meta will start testing 

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a similar system. 
According to a Meta blog post 

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quote. 
We're going to take time to do 

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this right. 
Around 200,000 potential 

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contributors in the US have 
signed up so far across all 

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three apps, which is Threads, 
Instagram, and Facebook, and the

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wait list remains open for those
who wish to take part in the 

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program. 
The blog post also explained 

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that community notes on Meta 
will have a limit of 500 

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characters and will need to 
include a link to support the 

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note and to get a note published
and allegedly safeguard against 

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bias. 
The community notes won't be 

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published unless contributed. 
It is with a range of different 

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viewpoints. 
Broadly agree on them. 

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Of course, Community notes have 
been met with a lot of pushback 

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since they've been instituted on
X, but they are definitely 

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better than nothing. 
Having said that, though, as 

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Dave Lee and Carolyn Silverman 
continue for Bloomberg quote, a 

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Bloomberg Opinion analysis of 
1.1 million community notes 

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written in English from the 
start of 2023 to February 2025 

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show that the system has fallen 
well short of counteracting the 

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incentives, both political and 
financial, for lying and 

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allowing people to lie on X. 
Obviously, Meta's social media 

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platforms are very different to 
the environment on X, but this 

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platform is definitely worth 
considering because community 

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notes have been around for quite
a while. 

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In their analysis, the authors 
also discovered other 

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problematic factors on X, in 
that notes on contentious topics

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are more likely to be removed 
and that most community notes 

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don't even see the light of day 
as used, increasingly failed to 

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reach a consensus. 
That being said though, the 

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authors also pointed out some of
the positives of the community 

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note systems, where they 
characterize it as faster and 

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sometimes trustworthy and more 
transparent than professional 

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fact checkers. 
I will also just add that there 

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was a lot more interesting data 
in this Bloomberg article, but 

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obviously I am just giving you 
the highlights, but it will be 

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linked below if you want to give
it a read. 

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Well, most of the discussion 
online about the efficacy of 

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community notes is restricted to
X. 

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I am intrigued whether Meta will
try capitalize on its failings 

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or simply copy and paste the 
format. 

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So far it does seem that it will
be operationally similar to how 

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it works on X, though it 
definitely remains unclear. 

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I'm also curious whether Meta 
will be able to drum up the same

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amount of enthusiasm that X has 
for community Notes. 

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Obviously they have had a lot of
sign ups, but with community 

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notes being rolled out on 
platforms like Facebook, 

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Instagram and Threads, they are 
all very different to X. 

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Like I kind of already touched 
on. 

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And I think this is especially 
interesting in Instagrams case 

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given that as a platform which 
focuses on photo and video, it 

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hasn't really developed a 
community centered around 

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discourse. 
And it hasn't really helped that

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for a while that Instagram and 
Threads really stopped 

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recommending political content. 
I know I'm pulling from the 

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Bloomberg article quite a bit 
when I am telling you guys this 

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story, but the authors noted in 
this article that it is really 

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important to have a certain 
level of enthusiasm built into 

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the culture of the app. 
And of course, at the end of the

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day it does benefit users, but I
will say it benefits people like

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Elon Musk and Mark Zuckerberg 
more. 

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Speaking to ex Specifically, Lee
and Silverman write quote In 

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February, almost a third of 
submitted community notes were 

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addressing basic terms of 
service violations such as 

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posting gambling advertisements 
or warning of, in other words, 

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free labor for the network owned
by the world's richest man. 

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Anyway, that is everything from 
me today. 

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Lauren will speak to you 
tomorrow. 

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And Please remember to register 
your interest for our event if 

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you would like to come. 
If you have already, I believe 

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you should be getting an e-mail 
soon. 

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But other than that, I hope you 
enjoyed and yes, I'll see you 

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next week. 
Thanks. 

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Bye.