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Hi everyone, welcome to Mini 
Scroll, the daily Internet 

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culture podcast bringing you the
biggest stories from social 

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media, the creator economy and 
the digital space. 

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Every Monday through Thursday 
and sometimes Fridays. 

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I'm your host, Lauren Meisner, 
the founder of the youth digital

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media brand Centennial World. 
Welcome back to mini scroll, 

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everyone. 
All right, let's just get into 

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the stories for today. 
But as always, Please remember 

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to rate, review and subscribe. 
Please Spotify star rate US, 

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leave us a comment. 
All of it helps. 

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Buy us a coffee if you feel so 
inclined. 

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All of it helps so much to keep 
us going. 

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OK, I have a really big first 
story, so we just need to dive 

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right in. 
Ultraviolet has recalled their 

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product after SPF testing 
scandal situation. 

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I'm not really sure how to 
describe this, but it's 

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official. 
The TGA here in Australia has 

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recalled Ultraviolet lean screen
sunscreen and Ultraviolet has 

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removed it from shelves. 
So I did speak about this 

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situation when it first came out
in June, but I am going to 

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rehash this story and provide a 
bit of a comprehensive timeline.

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I know this story is maybe feels
a little bit outside of Internet

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culture, but there is a big 
influencer tie in and there's 

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also just a big, big like social
media component tie in to this 

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story. 
Also, Ultraviolet is an 

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incredibly buzzy like luxe 
sunscreen brand here in 

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Australia. 
So this is a huge deal. 

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This is like a Roman Empire for 
me. 

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This story, I'm not even joking.
OK, so the timeline breakdown 

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was inspired by one of my 
besties, Crystal Andrews. 

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She runs Z Feed, an independent 
publication. 

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She did a full timeline 
breakdown in her weekly 

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newsletter on Sunday. 
I will link it in the show notes

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for you guys. 
You should definitely subscribe,

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but reading her timeline put a 
lot into perspective for me. 

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So I wanted to give you guys 
that context and that 

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perspective as well. 
So know that this timeline and 

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link the inspo for it came from 
her. 

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OK, so in February, the consumer
advocacy group Choice tested 20 

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popular Australian sunscreen 
labeled as SPF 50 plus. 

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The testing was carried out at 
Eurofins Derma Test Lab in 

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Sydney and each product sample 
was decanted into amber glass 

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jars and tested within one hour.
Results showed that 16 of the 20

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products fell below their 
claimed SPF. 

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The worst result was 
Ultraviolet's lean screen, which

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came back with an SPF rating of 
four. 

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The next lowest product that was
tested in this study was SPF 24,

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so that tells you how big of a 
discrepancy there was there. 

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Choice alerted Ultraviolet to 
the results and advised that the

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product undergo a second round 
of testing at a different lab. 

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In April, Ultraviolet 
commissioned its own testing at 

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Princeton Consumer Research PCR 
in Manchester, England. 

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PCR reports an SPF of 61.7 for 
lean screen. 

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In May, Choice sent the product 
for further testing at Normick 

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Shonder Institute lab in 
Germany. 

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This test also returned a low 
result SPF 5. 

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S Choice got SPF four and SPF 5,
whereas Ultraviolet got SPF 

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61.7. 
In June, Choice published the 

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results. 
Mainstream media and social 

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media platforms quickly picked 
up the story. 

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And obviously the particular 
attention was on Ultraviolet's 

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SPF of four. 
Because if you know anything 

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about the Australian side, if 
you are from Australia, if you 

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have been here or you just know 
anything about it, our son is so

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extreme here and there are such 
high rates of skin cancer here. 

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So SPF testing in this country 
we have, I mean, as far as I 

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know, like I've been here for 
almost 10 years, have always 

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been told that they are so 
incredibly strict with it. 

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And like SPF, like everybody 
that I know wears SPF 50 all 

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over their body every single 
day. 

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Like it is absolutely necessary 
even in the winter, like you 

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just have to. 
So this was like a huge deal for

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people that have been using 
ultraviolet SPF, like lean 

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screen thinking they were 
getting SPF 50. 

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A lot of people using it every 
single day because it's a facial

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sunscreen. 
And really these results were 

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very shocking. 
So off the back of Choice 

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publishing their results, the 
TGA, which is like the 

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regulatory body responsible for 
sunscreens in Australia, issued 

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a statement saying that they 
will investigate and quote, take

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regulatory action as required. 
I do want to note too, there's a

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lot of information. 
I don't know if it's like 

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misinformation or 
disinformation, but there's a 

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lot of like noise about how 
choice, you know, was like shady

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and how they published this. 
I think there's some confusion 

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around how we received this 
messaging. 

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People are blaming choice for 
those like sensationalized click

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baity headlines when really they
just published the the results 

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for the most part and it was, 
you know the media that picked 

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that up. 
OK so then right after 

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Ultraviolet post a statement on 
its website which was later 

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deleted. 
But my friend Crystal did link 

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it. 
I believe it's archived online. 

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They called the SPF 4 result 
quote scientifically impossible.

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The brand suggested that Choice 
mishandled the product, tested 

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the wrong item, or used an 
insufficient sample size. 

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They also said they've never 
received a substantial amount of

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consumer complaints of like 
sunburns or anything that would 

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indicate that their SPF was not 
up to par. 

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Then one of the Co founders, Ava
posted on TikTok saying I put 

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lean screen on my children and I
still would tomorrow. 

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Basically defending the brand, 
defending the product and the 

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brand was very much defending 
itself in the comments section. 

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Then Choice released a follow up
statement standing by its 

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results, explaining its testing 
methodology and publishing 

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reports on all 20 products 
tested. 

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OK, this is a part of the 
timeline that I feel has been 

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missing. 
So people kind of got over this 

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story. 
So like a couple weeks after the

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initial bombshell of SPF four 
and like the media craze around 

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it, the ABC on July 4th 
published an investigation into 

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PCR, which is the lab used by 
Ultraviolet. 

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Again, I think that this is the 
piece that a lot of people are 

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missing. 
Industry experts told the ABC 

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that PCR results for lean screen
appear unusually consistent, 

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with one saying he had, quote, 
never seen results like PCRS in 

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his entire career. 
Half of the brands that failed 

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the choice test also relied on 
PCR for their own certification 

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testing. 
A couple days later, the 

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Australian Financial Review 
published an article that 

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essentially claimed that PCR 
like falsely claims results on 

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products. 
And this story also revealed 

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that Ultraviolet does not 
formulate lean screen 

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themselves. 
The sunscreen is manufactured by

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Wild Child Laboratories in 
Perth. 

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And then about a month later on 
Friday, Ultraviolet announced 

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that it is pulling Lean Screen 
from the market after additional

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testing showed in consistencies.
The brand also confirmed they 

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are no longer using PCR for 
testing or Wild child 

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Laboratories for manufacturing. 
So this is a snippet of their 

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announcement. 
They say, you know, we 

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prioritize your skin in your 
health. 

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Before we go further, we want to
make it clear that this only 

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concerns the performance of Lean
Screen. 

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We had multiple independent labs
conduct new tests of Lean Screen

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this week. 
We received results from those 

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tests that demonstrated 
significant and candidly a 

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typical variability across 8 
different tests. 

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Lean Screen has now returned SPF
data of 4102120633, 6061 and 64.

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That wasn't good enough for us 
and it isn't good enough for 

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you. 
Given this pattern of 

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inconsistency and testing, we 
have decided to withdraw Lean 

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Slash Velvet Screen from the 
market effective immediately. 

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And then they had a tile where 
they explained all the different

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things that they were going to 
do to, you know, rectify this 

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situation and they are going to 
give customers refunds. 

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Now Mecca, which is Australia's 
basically biggest beauty 

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retailer, is reportedly pulling 
another buzzy Aussie skin care 

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brand, Naked Sundays, from its 
shelves as they apparently use 

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the same lab for their SPF 
products. 

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There is a lot of debate online 
right now about the brand's 

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initial reaction. 
And they're kind of like, quote 

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UN quote transparency now. 
But I don't really want to open 

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that kettle of fish, OK? 
What I wanted to focus on was 

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the influencer side of things. 
As someone who used to work in 

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the Australian beauty media 
industry, I can tell you it is 

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like a cult. 
And there were so many 

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influencers and beauty 
journalists alike who publicly 

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defended Ultraviolet and like 
slammed Choice. 

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Obviously that hasn't 
necessarily aged well. 

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And I think what we can learn 
from this as consumers is just 

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how fast influencers are to 
defend their paycheck because so

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many of the influencers and 
creators and journalists that 

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were defending Ultraviolet and 
slamming Choice, they claim or 

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brand themselves as experts and 
educators in skin care, in 

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beauty, in that industry. 
So in theory, you know, their 

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main focus should always be on 
their audience, who they are 

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providing education and 
information for. 

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Their allegiance should be to 
their audience. 

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And obviously we didn't 
necessarily see this as the 

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case. 
Like I know this situation was 

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like confusing and bizarre. 
I'm not like putting the blame 

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on influencers, but I think so 
many of the biggest beauty in 

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skin care influencers and 
journalists in this country 

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backed Ultraviolet rather than 
suggesting to their audience to,

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I don't know, like take a beat, 
wait For more information, maybe

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find another SPF in the meantime
until we got more information. 

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I think the entire PR slash like
communications around this 

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entire situation was a bit of a 
mess. 

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It was hard to watch. 
I don't know if this is going to

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be totally the end of it. 
I think there it's possible that

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there's more brands that come 
out that need to be recalled, 

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but it's very scary. 
SPF 4 wearing SPF 4IN Australian

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sun as your daily sunscreen is 
honestly horrifying. 

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I hope we don't get any more 
information like this. 

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Like I hope that this is the end
of it. 

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And I also do want to say like, 
these are female founders and I 

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cannot imagine what they have 
been going through. 

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But I also feel like with great 
responsibility, like choosing to

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produce essentially like a 
medical product like sunscreen, 

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you know, comes great 
responsibility, not to quote 

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Spider Man or whoever says that 
in that movie. 

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So I don't want to add to the 
pylon. 

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You know, I think this is a 
really horrible situation to 

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begin with. 
I can't imagine what they're 

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going through. 
But I think the reaction that 

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I've seen from honestly some of 
my ex peers has been 

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questionable. 
All right, the next story that I

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have for you guys, Bobby Altoff 
has announced that she is 

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starting a new podcast called 
Not This Again. 

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So those of you that were like, 
she's not done forever, when I 

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announced that her podcast was 
ending, you guys were right. 

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I wasn't so sure. 
But no, you guys were right. 

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So in the video announcing the 
podcast, Bobby is with Drake, 

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which is a call back to her 
viral moment in 2023. 

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Her viral interview with him 
sitting on what seems to be a 

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bed in front of a very pretty 
view. 

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The video is basically just them
trying to describe the podcast. 

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It's very deadpan. 
It's very dry humor. 

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It isn't exactly clear, like 
what each episode of Not This 

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Again will look like going 
forward. 

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But based on the trailer, it 
seems like the exact same vibe 

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as her old podcast. 
So I'm starting to think maybe 

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her old podcast was just dropped
by its network and she just took

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the concept and is, you know, 
moving on to a different network

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or doing it independently by 
herself and just going to keep 

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the same format. 
But yeah, I understand the 

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heart. 
Back to the Drake episode. 

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But I also do think it's 
interesting for her to align 

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herself with Drake, given 
everything that went on with him

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and Kendrick. 
You know, I think she is 

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obviously trying to kind of 
chase that level of virality and

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buzziness again, especially for 
the launch of this. 

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But I don't know, it's an 
interesting choice, All right? 

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And the last story that I have 
for you guys is a very sad one. 

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Lil Nas X has been detained and 
hospitalized. 

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In the early hours of Thursday 
morning. 

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Last week, police in Los Angeles
were called to investigate a 

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report of a naked man walking 
through the streets. 

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This man was Lil Nas X. 
The video has since been 

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obtained by TMZ. 
I'm not going to share a clip of

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it just out of privacy because 
there is something I would say 

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like definitely going on with 
him in the video. 

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But you can see him walking down
the street wearing cowboy boots 

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and underwear. 
Lil Nas X was subsequently taken

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to hospital and also booked on 
suspicion for obstructing a 

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police officer. 
Pulling from statements made by 

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police spokesperson Charles 
Miller. 

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Quote, upon arrival, the suspect
charged at officers and was 

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taken into custody. 
He was transported to a local 

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hospital for possible overdose 
and placed under arrest for 

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battery on a police officer. 
So obviously, many people are 

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really upset to see Lil Nas X in
this situation and are wishing 

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him the best. 
There's been a lot of reflection

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on his rise to fame and how he 
was treated by the industry that

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would have led him to this 
point. 

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Quote. 
The amount of racism and 

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homophobia Lil Nas X has had to 
contend with while being a cog 

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in the wheel of these already 
dehumanizing record labels is 

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truly unimaginable. 
I wish him love and privacy, 

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wrote Matt, 14. 
So there has been speculation 

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that Lil Nas X has been dealing 
with addiction or just dealing 

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with a lot of like mental health
battles over the past couple of 

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years. 
I will say that some people 

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thought this video was a 
marketing stunt for his album, 

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which could be a whole deep dive
episode on its own, of kind of 

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00:13:32,480 --> 00:13:37,240
our obsession with looking for 
like covert marketing schemes, 

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00:13:37,240 --> 00:13:40,600
Easter eggs. 
Everything's a conspiracy theory

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in the music industry and pop 
culture right now. 

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We touched on that a little bit 
in the deep dive from Friday. 

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But, yeah, obviously that was 
not the case. 

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But he's also been dealing with 
some health issues. 

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He revealed in April of this 
year that he had been 

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hospitalized after experiencing 
a sudden paralysis of his face. 

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So, yeah, this is just horrible.
I completely agree with the fans

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who, you know, are concerned 
about how steep his rise to fame

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was, how sudden it was, the lack
of support around him in that 

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moment. 
And, yeah, I can't imagine how 

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difficult that would be. 
I think it's really sick that 

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people are posting this clip and
and you know, if you do see it, 

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don't give it engagement click 
like block user or not 

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00:14:21,320 --> 00:14:24,800
interested like don't engage 
because that's why people are 

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00:14:24,800 --> 00:14:27,520
posting this, right? 
They want those views. 

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They want the engagement. 
Don't give it to them like this 

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should be a private video. 
I think it's I think it's 

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fucked. 
Anyways guys that's it for mini 

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scroll today. 
Thank you so much for listening.

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I love you guys. 
Please remember to rate review 

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00:14:41,440 --> 00:14:44,080
and subscribe. 
Buy us a coffee if you feel so 

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00:14:44,080 --> 00:14:47,280
inclined. 
Spotify star rate US and I will 

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00:14:47,280 --> 00:14:49,080
talk to you tomorrow. 
Bye.