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Hi everyone, welcome to Mini 
Scroll, the daily Internet 

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culture podcast bringing you the
biggest stories from social 

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media, the creator economy and 
the digital space every Monday 

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through Thursday. 
I'm your host, Lauren Meisner, 

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the founder of the youth digital
media brand Centennial World. 

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OK, so I just went to a brand 
event. 

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It was a berries class and I had
to quickly shower and like run 

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upstairs to do mini scroll. 
Oh, I have hair like all over my

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hand because I had to brush my 
hair with my fingernails because

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I forgot a hair brush. 
So my hair on camera, Hopefully 

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these big headphones are like 
covering it, but it is looking a

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little unwell as a blonde. 
I forgot my K18 oil. 

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I forgot my proper shampoo and 
conditioner. 

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I forgot my hair brush. 
So she needs a little help. 

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Anyways, let's just get right 
into the stories for today. 

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So I have two stories for you 
guys. 

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The 1st is I wanted to quickly 
cover the underconsumption trend

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going on on TikTok. 
So over the past couple of 

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weeks, a new trend has emerged 
on TikTok called 

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underconsumption core or normal 
consumption core. 

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As Crystal Andrews writes for Z 
Feed Quote, it's pretty 

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straightforward. 
Users are sharing the mundane, 

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normal things in their homes and
lives that they use over and 

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over again. 
Dirty sneakers they've been 

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wearing to the gym for years and
years. 

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Showers that contain only 
supermarket brand shampoo, 

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conditioner and body wash. 
A kitchen shelf of mismatched 

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glass jars, A2 step skin care 
routine and a crusty bronzer 

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compact. 
The focus is on well used, even 

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worn items in low quantities. 
But the most crucial part is the

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presentation. 
There is no attempt to showcase 

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these things in an aesthetic 
way. 

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It's simply what normal life 
looks like for the vast majority

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of people. 
So I'm sure you guys have seen 

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these videos. 
They're essentially like in 

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response to, I would say 
overconsumption and how social 

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media, particularly influencers,
really push the overconsumption 

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of like beauty, lifestyle, 
fashion, all of that, even tech.

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I would say it's also in 
response to the like restocking 

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or collection videos, you know, 
like Stanley collections. 

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Those were so, I mean, they're 
still really popular, but they 

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were so popular last year at one
point, everyone showing that 

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they had a Stanley color for 
like every type of output they 

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could possibly have, like 
shelves and shelves of Stanleys.

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And there's just a few different
items like that that just kind 

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of end up like going viral and 
people get really obsessed with 

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collecting them. 
It reminds me of like 2015, 2016

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beauty YouTube. 
And I definitely fell victim to 

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that. 
I still have this giant glam 

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station at my house, but it's 
literally just all those IKEA 

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drawers with like a giant mirror
with the glam lights around it. 

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And I love getting ready there. 
And I think I will always have a

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glam station. 
Like it is truly like where I 

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feel my happiest is doing my 
glam at my big glam station. 

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But my drawers like I have, I 
don't know, maybe 10 drawers, 

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like big wide drawers and they 
are just filled with makeup and 

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some of that makeup I have 
literally had for probably 10 

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years. 
So I don't really buy makeup 

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anymore because I don't really 
need to. 

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Like I buy mascara and 
foundation things I like go 

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through that I use all the time.
But like eyeshadow and stuff I 

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never buy because I still have 
so much. 

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And I think that's kind of where
we're headed now anyways, 

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especially with cost of living 
and just just we're in a 

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different time period than the 
mid twenty 10s. 

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So it is kind of interesting 
that overconsumption and 

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collections and halls and all of
that got really popular on 

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TikTok for a little while. 
It's not to say that they're not

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still really popular because 
they absolutely are. 

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But I do think that this trend, 
this underconsumption trend is 

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showing that tides are shifting 
and it's such a positive trend. 

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Like watching these videos, it's
just like a warm fuzzy feeling 

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inside. 
You're like, Oh my God, that is 

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what my shower looks like. 
Or, Oh my, that is, you know 

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what my pantry looks like, what 
my kitchen looks like. 

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All of this stuff, it's so nice 
to see, just like normal life. 

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But Crystal's article also has a
very interesting angle, and I'll

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obviously link it down below. 
But it explores how this trend 

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could be a gateway to a person's
deeper interest in things like 

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sustainability and economic 
justice. 

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It's not single handedly going 
to lead people down that path, I

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don't think. 
And she kind of came to that 

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conclusion as well, but it could
open the door for that. 

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But in general, I think this is 
just kind of like a feel good 

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trend. 
And I was actually going to talk

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about how I think brands can 
jump on it. 

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But I think that's like the 
complete antithesis of the 

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trend. 
So maybe that is like something 

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for you guys. 
I know a lot of marketing 

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managers listen to the pod for 
you guys to take with you. 

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This trend is popping off. 
If there is a way to 

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organically, you know, put it 
into the brand that would make 

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sense, go for it. 
But I don't think I'm going to, 

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like necessarily encourage that 
because I do think that's kind 

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of the opposite of the trend. 
OK. 

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And the next story that I have 
for you guys is that Mister 

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Beast has been exposed by an 
alleged former employee. 

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Literally just yesterday, I said
people are starting to turn on 

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Mr. Beast and, like, speculate 
that Mister Beast has a downfall

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coming. 
And I didn't even know that it 

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was basically already happening.
So I spoke about that in 

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reaction to Rosanna Pansino's 
Tik Toks, where she's been kind 

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of exposing what it's like 
behind the scenes of Beast 

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games, I think is what they're 
currently filming. 

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And she's getting a lot of 
messages and stuff because she 

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spoke out last year about how 
like what her experience was 

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being on one Mr. Beast 
competition show. 

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So she's been getting a lot of 
messages and stuff from people 

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who are currently competing. 
However, this is not related to 

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that, but it's kind of like all 
coming to a head together. 

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So this YouTube creator last 
week, he goes by Dog Pack 404. 

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I I've heard like some videos I 
was watching about it like 

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Philip Defranco's video and 
stuff said that his name was 

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Dawson. 
I don't know if that's his first

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or his last name, but he started
a YouTube channel and he posted 

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like his first video was a 53 
minute video where he talks 

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about how he worked for Mr. 
Beast and he thinks he's a 

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fraud. 
And the video has over 6,000,000

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views, like, it has just 
exploded. 

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So I wanted to talk about some 
of the kind of main points that 

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he brought up. 
And there was a lot, as you can 

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imagine. 
So I can't go through 

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everything. 
But the number one thing he says

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is Mr. Beast really manipulates 
children's minds for profit. 

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And he claims that he does this 
in three ways. 

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So he said step one is getting 
the viewer to associate the 

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brand with trust and authority. 
He says, quote, Mr. Beast videos

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are real and he's a great guy 
that gives away big rewards to 

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his loyal followers. 
As in, like, that's what they 

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want you to think, right? 
They want you to believe that 

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Mister Beast's videos are real. 
He's this great guy. 

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I mean, we've talked about that 
so much on this channel, like 

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the public image of Mr. Beast 
and how that's so much more 

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important than what he's 
actually doing on his channel. 

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So step two, he says, is showing
people that when they interact 

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with Mr. Beast in the way that 
he tells them to, they are 

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rewarded. 
And he says step three is 

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calling on the viewer to act in 
a certain way that benefits Mr. 

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Beast with big rewards. 
And he kind of debunks some of 

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this by saying that you know, 
you won't win some of his 

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competition shows and the things
that he puts on his channel 

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unless your friends or family 
with Mr. Beast, he claims that a

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lot of the random subscribers or
like random people, quote UN 

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quote that he gets to compete in
his videos are actually his 

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staff friends or family or the 
friends and family of his staff.

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So that was kind of the one big 
claim that he also said in there

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that some of his videos are like
sensationalized and they use CGI

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and stuff, which I don't think 
that necessarily matters. 

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Like a Mr. Beast is making 
entertaining content for a young

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audience. 
I think that's to be expected 

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that some of the stuff he shows 
is not completely real. 

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And then the other major thing 
he talks about is that Mister 

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Beast is running illegal 
lotteries and framing them as 

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giveaways. 
And the target of these 

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lotteries are children because 
that is the majority of who 

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watches Mr. Beast. 
So an example of like how 

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they're turning giveaways quote,
UN quote into illegal lotteries 

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is, you know, he gives examples 
of times when people have had to

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spend lots of money, like $45 or
whatever to like enter a 

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giveaway. 
So that's kind of like gambling.

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So Mr. Beast personally has not 
addressed these claims. 

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I mean, it's just been it's been
quite a few weeks for Mr. Beast.

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He has not addressed this video,
but it is gaining so much 

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traction and all these huge 
Youtubers are reacting to it and

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stuff like that. 
But Chucky, who works on Mr. 

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Beast's team, he actually 
addressed some of these claims 

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on Twitter. 
So he wrote I want to quickly 

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debunk some of the info in this 
video since the guy who made it 

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was on my team. 
I suppose he was his manager. 

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It was my decision to fire him 
for erratic behavior. 

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He worked at the company for 
less than a month and wasn't an 

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employee for most of the videos 
he mentions to have knowledge 

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on. 
There's so much in this video 

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and I want to specifically 
address him saying our videos 

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are fake or staged because this 
is not true and I was on set for

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many of these videos. 
He acts like he's exposing us 

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for using CGI to make 
backgrounds look cool when we 

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have done multiple public behind
the scenes videos with skopsky 

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scripts ski. 
So I have literally no idea what

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that word is. 
I don't know if this is like a 

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YouTube So Crispy. 
Oh my God, so crispy. 

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Am I OK with So Crispy showing 
this? 

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It's clearly not a secret. 
On top of that, we did drive 

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buses in that pitch and same 
with the train that you claim we

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didn't. 
I mean, that's kind of what I 

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was saying, right? 
I don't think it's like that 

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crazy that they might be using 
CGI or creating kind of fake 

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sets and scenarios and stuff for
his videos. 

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So in relation to the statement 
that the YouTube said, he said 

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you won't get in a video unless 
you're friends or family with 

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someone that works at Beast. 
So he says in response to that. 

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This is a wild statement that 
can easily be proven wrong. 

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There's probably hundreds or 
thousands of people who have no 

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affiliation to friends slash 
family of Beast employees. 

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Think the 456 people in Squid 
Game ages one to 100 etcetera. 

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Jimmy doesn't know more than 
like a dozen people lol. 

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So there was more to that. 
But I think the major thing that

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people are taking away from that
Twitter thread is that he didn't

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actually acknowledge the lottery
thing. 

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And Mr. Beast would not be the 
first YouTube who has a younger 

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demographic where he is kind of 
promoting, indirectly promoting 

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gambling to them. 
This happened with the Paul 

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brothers. 
I just like a lot of those guys,

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they've, I don't know if it's 
been by accident or they are, 

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they know what they're selling 
to them or promoting to them and

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they don't care whatever it is. 
But there's been a few Youtubers

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like that that have gotten in 
trouble for that. 

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I think the difference with Mr. 
Beast is that he is promoting 

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like his own services, like his 
own lotteries, as opposed to 

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promoting like gambling websites
or, you know, external 

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affiliations and companies and 
partners that don't actually 

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have anything to do with the 
Youtubers. 

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So I don't know, I highly 
recommend watching the video. 

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It is quite a bombshell. 
But yes I I am interested to see

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how this keeps going. 
I think there is just like a 

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massive pile on right now with 
Mr. Beast and once I mean we've 

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seen this a million times once 
it starts it's really hard for 

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it to stop. 
If the YouTube does not come out

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and make a statement I feel like
it is going to keep snowballing 

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unless he nips this in the bud, 
but I feel like his tactic might

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be just to ignore it. 
We will see. 

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Anyways guys that's it for mini 
scroll today. 

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Thank you so much for listening.
I love you guys. 

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Please rate review and subscribe
it helps me so much it helps me 

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grow. 
I love you guys and I will talk 

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to you tomorrow. 
OK, bye.