What do Kendall Jenner, Justin Bieber, Katy Perry and Jessica
Simpson all have in common? They aren't singers.
They aren't actors. They're not all models, but they
were all celebrity ambassadors for one iconic brand, Proactive.
Proactive was the skin care brand for tweens and teens
through the 2000s and early 20 tens.
It's three-step system promised to clear acne and help consumers
overcome any skin related insecurities.
But the brand wasn't legendary for its products.
Rather, it was legendary for its marketing.
Over the years, Proactiv managed to snag many a list celebrities
to represent the brand. These campaigns stuck to a clear
formula. The ambassador would first share
their personal experiences with acne before raving about
Proactiv's products. Then an opportunity to buy
Proactiv's three-step system at a discounted price of 1995 would
pop up. These ads were essentially
infomercials, but they worked. In 2015, the skin care brand
reportedly hit $1 billion in sales, with much of that success
credited to its celebrity ambassadors.
While we may look back fondly on the insanity that was
Proactive's ads, the industry has changed significantly since
then. Replicating Proactive's
infomercial LED approach wouldn't exactly land in 2026.
In a pop culture landscape where influencers and user generated
content reigned supreme, this approach feels like a bygone
era. Yet many brands continue to
splurge on celebrity ambassadors, so we wanted to
explore why. In this episode, we discussed
the perceived value of celebrity endorsements, how brands have
had to adapt the strategy to the social media era, and attempt to
answer the question, does Gen. Z even respond to celebrity
endorsements? Or is this a marketing strategy
better left in the past? From Centennial World, this is
Infinite Scroll, a podcast about Internet culture, the creator
economy, and how social media is shaping Gen.
Z Welcome back to Infinite Scroll everyone, and thank you
so much to our sponsor for today, Britta, our favorites.
You already know Britta has been keeping us hydrated for the past
year. Drinking fresh filtered water
every day has become an essential part of my routine
since then and one of the easiest ways to look after
myself. When you spend as much time
online as I do, sometimes you fall into comparison traps and
completely spin out. In those moments, it can be easy
to forget what is actually important, and Britta gets that.
This year, they're embracing all things self-care alongside a new
brand ambassador, Gen. Z icon Millie Bobby Brown.
Staying hydrated with Britta's filtered water is a simple habit
that can keep us balanced. And when we're feeling clear
minded, calm and confident, we can actually own our thing by
doing what's right for us. Thank you to Britta for
sponsoring this episode and for the reminder that you should
filter your water, not yourself. Today, it feels like almost
every A Lister is fronting a brand, whether it's for a
fashion house, a beauty company, or a luxury perfume.
We have become accustomed to seeing these all too familiar
faces on billboards or in commercials.
To some, this may be an indication of capitalism gone
wild. To others, maybe those in
advertising, it may be an interesting brand exercise or
case study. But to the fangirls, it's just
another way for their favorite celebrities to build cultural
and financial capital. We saw this in 2021, for
instance, with BTS. The K Pop Collective reportedly
made between 9:00 and $10 million with the launch of
McDonald's BTS meal. The collaboration sparked a
worldwide frenzy, with some stores even forced to shut down
due to demand. And that's just one example.
Celebrity endorsements are an extremely common practice and a
significant financial investment.
And in a world where corporations are gaining
influence and power, it's valuable to discuss their
decision making and marketing strategies.
But first, we have to go back to basics.
There is, of course, a difference between celebrity
endorsements and ambassadorships, According to an
academic journal article by Karen Page, Manish Ganwar and
Rajdeep Gruul, the authors describe a celebrity endorsement
as quote a form of advertising strategy in which a famous or
well known person uses her or his social status to promote a
good service or idea. With this definition, a
celebrity ambassadorship is a type of.
This is when a public figure is hired to represent and embody a
brand's values to increase awareness and sales.
Often this is a longer term partnership designed to transfer
the celebrities positive association and credibility to
the general public. For the sake of this episode, we
will use the terms celebrity endorsement and ambassadorship
interchangeably. It should be noted that this
strategy is actually nothing new.
Notable figures have attached themselves to brands and vice
versa for centuries. From our research, one of the
earliest examples of celebrity ambassadorship dates back to the
18th century, when a Potter slash entrepreneur named Josiah
Wedgwood used endorsements from the British royal family to
promote his dishware. Another example was British
socialite and stage actress Lily Langtry.
In 1882, Lily became the first woman to be compensated for
appearing in pair soap advertisements, essentially
inventing the celebrity ambassadorship central to
marketing today. So if these partnerships have
been around for this long, celebrity endorsements must be.
But why and how? We will discuss this throughout
the episode and share some theories about youth audiences
specifically, but it is first helpful to look at some existing
models and studies as a basis. One example is the Source
Credibility model developed by academics at Yale University.
This model explores what makes communication effective,
hypothesizing that a message's persuasiveness is influenced by
the credibility of its source. You can easily apply this to the
world of celebrity endorsements. We acknowledge that a celebrity
ambassadorship should not realistically be considered
automatically credible by the masses.
In general, when a celebrity promotes a product, they may not
have the expertise or knowledge to definitively say 1 product is
better than the other. Justin Bieber as a spokesperson
for Proactive in 2010 is a case in point.
What would a 16 year old boy know about the skin care
industry? Nevertheless, his fans saw him
as a credible source because of his celebrity.
The reporting from this time makes that clear.
According to a 2011 Salon piece, Proactive's total revenue was
approximate $1.5 billion that year.
Granted, that's not entirely because of Justin Bieber, but he
definitely contributed to the brand's awareness and sales.
Ultimately, the credibility that someone like Justin Bieber has
is twofold. First, it partly stems from the
parasocial relationship that many of us build with a public
figure. We inherently trust them, but it
also comes from the way we view celebrities.
Capitalism and neoliberalism have pushed us to believe that
fame, money, and even beauty are the keys to contentment.
As a result, we worship these A listers.
We see them as all knowing, credible and trustworthy sources
because they achieved what most of us cannot as academics.
Noella Michael Thomas, Zoego Ramsey and Ian Michael explain
quote Celebrities don't have brand specific knowledge, but
they are perceived as such because of their demigod status.
Of course, whether that's a good or a bad thing is a different
question. Picking up on the beauty factor
brings us to another interesting explanation.
Academic work has argued that physically attractive
celebrities enhance positive attitudes towards celebrity
endorsed advertisements. This feeds into that what is
beautiful is good bias that was proposed back in the 1970s.
Later work expanded on this phenomenon, with the source
attractiveness model being one example.
To put it simply, a communicator's persuasive power
is enhanced by their attractiveness under this model.
It should be noted that this kind of attractiveness goes
beyond physical beauty and refers to how appealing or
relatable the sources to the target audience.
But to say that credibility and attractiveness are everything
would or simplify this phenomenon.
The value of a celebrity endorsement can also be
determined by what has come to be known as the matchup
hypothesis, the idea that there should be a natural fit between
the brand, the celebrity endorser, and the audience.
The audience factor is always tricky, though.
While a brand may have a target market or an ideal consumer,
there may be many competing factors to consider, and one of
the most significant is culture. Studies have shown that some
cultural backgrounds are more receptive to celebrity
endorsements than others. One paper exploring this concept
uses the Power Distance belief framework, which the authors
describe as quote the degree of power disparity that people in a
culture expect and accept. Given that celebrities occupy a
higher social status and wield significant cultural power, the
authors argue that a person's willingness to accept celebrity
endorsements can be context dependent.
This plays out differently across the world.
Throughout the paper, the authors mention examples of
countries that may be more willing to embrace this kind of
marketing, such as South Korea and India, which both have their
own celebrity ecosystem in K pop and Bollywood.
But where there is a cultural divide, there might also be a
generational one. Every marketing publication and
TikTok trend forecaster seems to have a take on Gen.
Z, whether it's why this demographic loves brain rot or
how they differ from every generation that came before
them. Within this discourse, one topic
that comes up here and there is how Gen.
Z feels about celebrity marketing and endorsements.
More often than not, the conversation skews towards
influencers rather than mainstream celebrities, which is
exactly why we wanted to to focus on the latter.
Within this discourse, there seems to be a genuine debate
around how Gen. Z responds to celebrity
endorsement. 1 central question pops up, is there still a place
for the classic celebrity ambassadorship in the age of the
creator? Some experts say no, and they
make a pretty convincing case. There are three key points worth
discussing here. The rise of UGC, user generated
content, marketing fatigue and the death of the PR machine.
Let's begin with how social media and the creator economy
have fundamentally changed the marketing lens.
Escape. We have covered this in depth in
past episodes, so it's not worth revisiting in its entirety.
The short version is this Social media has democratized virality,
and in doing so, it is also democratized endorsements.
Audiences no longer exclusively receive recommendations from
stars and experts, they get them from regular people who often
feel more relatable and accessible.
The rise of UGC has enabled the average person to share their
recommendations with the masses and has opened an entirely new
marketplace of opinion and influence.
Some data reflects what the shift means for celebrity
endorsements specifically. A headline from The Economic
Times puts it simply, celebrity endorsements fall 22% in 2025 as
brands shift to influencers. The next factor we mentioned is
marketing fatigue. Gen.
Z has grown up in arguably the most oversaturated marketing
environment in history, bombarded by advertising across
every content Ave. whether it's TV, streaming, or social media.
This has definitely taken its toll.
We see this clearly in viral trends like going analog, which
we discussed at the beginning of the year here.
Increasing numbers of young people are hoping to step back
from digital life, with many arguing that online spaces have
become exhausting and genuinely harmful for mental health.
At the same time, though, Jen said has become so accustomed to
this environment that they have also become very good at tuning
it out. Even when they don't fully go
analog, they can essentially ignore what they don't want to
see, and often that's branded content.
Pulling from Youth Insights I Hate Ads report from last year,
72% of Gen. Z feel they are exposed to
advertising very often or almost constantly.
In response, 74% say they skip ads and 53% say they ignore them
entirely. These high rates of
disengagement have ultimately contributed to the rise of rage
bait and click bait marketing as brands and creators push harder
and harder to cut through. And lastly, there is the PR
machine. Digital natives like Gen.
Z and Gen. Alpha are well aware of how
marketing works thanks to platforms like TikTok beginning
regular people and pulling back the curtain on how this content
is made. TikTok has made it harder for
corporate feeling endorsements to land authentically because
audience know what they can see behind the scenes, and arguably,
that's more interesting. In Youth Insights report, only
16% of Gen. Zed disagreed with the statement
that ads are boring, an indication that traditional
advertising formats are struggling to stand out amid the
varied content Gen. Zed consumes every day.
It is worth noting though, that this media savviness does have
its limits. The same generation that prides
itself on seeing through the PR machine can also be quick to
assume that everything is manufactured or inauthentic,
sometimes to the point of conspiracy.
So between the rise of UGC, the rise of marketing fatigue, and a
generation that has grown up knowing exactly how the sausage
is made, there is a case that celebrity endorsements have lost
their interest among young audiences.
But there is a flip side. Gen.
Z is extremely invested in pop culture and celebrity, and a big
part of that is because they are the demographic currently
driving culture. Many of the most influential
celebrities right now are the ones selling out stadiums and
starring in some of the most watched films and shows of the
moment. While these figures remain
aspirational, they are also peers for Gen.
Z consumers, or something close to it.
These celebrities have grown up in the same time as them, often
sharing the same reference points in humor.
It makes sense that there would be a natural affinity between
these A listers and their Gen. Z audiences.
This is only intensified by the fact that so many in this
generation grew up with social media and with parasocial
relationships as a result. Take a moment to think about how
youth audiences treat a list celebrities.
Ever since COVID-19, what might once have been relegated to
specific fandoms has become standard behavior like dressing
up to go to the cinema or participating in the so-called
Ticketmaster War when trying to get concert tickets.
We also see this in language used online.
Terms like the Kia Asylum and reheating nachos are phrases
that originated on Stan and black Twitter and have now
crossed over into everyday Internet vernacular.
So with parasocial relationships and fandom culture going
mainstream, Jen said, is in theory open to and appreciative
of celebrity ambassadorships and endorsements, especially when it
involves their fave. If anything, their investment in
these figures creates a particular kind of receptiveness
that the negative argument underestimates.
We found a similar sentiment in some anecdotes our listener sent
in ahead of this episode. We set up a Google form and gave
participants an opportunity to answer questions on celebrity
endorsements, specifically how they feel about them and whether
they find them memorable or trustworthy.
It is worth noting upfront that our sample size is not
generalized, but we thought it would be a useful way to
contextualize and build on our discussion.
When asked whether a celebrity endorsement has ever influenced
their purchasing behavior, over 60% said they never bought a
product off the back of one, but it did peak their interest.
Comparatively, 15% said they had gone on to purchase a product
and 21% said a celebrity endorsement had never influenced
them in any way. What is interesting here is that
the majority response speaks to something that will keep coming
up through this episode. Celebrity endorsements may not
be closing sales the way they once did, but they can still get
people's attention. That was reflected in our
survey, too. Looking at famous figures
specifically, over half the respondents categorized
celebrity endorsements as a memorable form of marketing,
compared to 15% who said the same about influencer
endorsements. Approximately 2/3 of
participants said UGC was also memorable, indicating the
continued power of that kind of content.
As for what makes a celebrity endorsement memorable, a theme
came up repeatedly, and that was humor.
One participant, Kaylin, told us she specifically remembered
Michael Cera's collaboration with Sarah V because it was,
quote, so funny and clever. The skin care brand collaborated
with the actor on an iconic campaign two years ago, with
Michael Cera joking that he was personally behind the brand
given, well, his last name. Quote I was already a Cera VE
user, but the campaign made me engage with the brand more than
before, she tells us. Another example worth mentioning
is Sabrina Carpenter's ambassadorship with Redkin.
In 2024, Sabrina became the hair care brand's first global
ambassador, fronting the Acidic Bonding Concentrate collection.
This was a perfect matchup at the time because Sabrina had
become completely synonymous with her bouncy blonde hair and
perfect curtain bangs. What really made it land was the
content and creative approach. With songs like Nonsense and
Taste and her discography, It is no secret that Sabrina loves in
innuendo. The campaign leaned directly
into that. The first round of content
centered around Sabrina telling audiences that everyone quote
deserves a better bang, referring to her hair.
Of course, Redkin doubled down on this a year later with their
Leave It In Film continuing the tone in the original campaign.
Social media users responded favorably, appreciating that the
partnership felt true to her brand rather than like a paid
placement. Some were critical feeling like
the innuendo LED approach cater to the male gaze, which is a
critique that is often leveled against Sabrina.
Aside from the humor, several participants noted that
longevity makes a celebrity partnership particularly
memorable. 1 listener Madison pointed to Ben Affleck's Dunkin'
Donuts commercial, which aired during the Super Bowl.
Another Shelby pointed to what we are calling the Beats
epidemic within the 2000s and twenty 10s Music videos, as she
writes, quote the era of the Beats headphones in every music
video comes to mind. It was like a guaranteed hit on
a music video bingo card. I have been a Lady Gaga stand
for like 15 years and I remember needing the Heartbeats by Lady
Gaga headphones by Beats by Dre. Now, all of these are pretty
positive associations with these partnerships, but another factor
that makes celebrity endorsements memorable is
obviously when they go wrong. Arguably the most famous
example, and one that came up in our survey as noted by Madison,
is Kendall Jenner's 2017 Pepsi commercial.
We are probably all familiar with this one, but in case you
forgot, in the ad, Kendall stepped out of a photo shoot to
join a protest before handing a police officer a can of Pepsi.
And then everything just seemed fine.
Users claimed that Kendall and the company were trivializing
protest moments, particularly BLM, where Pepsi quickly pulled
the ad. The fact that we're still
talking about this ad almost 10 years later is a case in point
in saying that leaving any kind of impression has become
increasingly difficult for brands.
As we have briefly touched on earlier, we put it down to the
oversaturation of the digital landscape, but it's also because
trust in marketing in general is pretty abysmal.
Referencing Youth Insights I Hate Ads report again,
traditional advertising ranked 5th in terms of trustworthiness,
with only 21% describing it as both effective and trustworthy.
Some of the categories ranked above it were recommendations
from friends and peers, Youtubers and podcasters, media
outlets and online commentators. We found something similar with
our own survey results. We asked respondents to rank
their trust in different types of promotion on A5 point scale,
and regular consumers came out on top, with almost 2/3 of
participants ranking them in the top 2 categories.
Meanwhile, trust in celebrities and influencers was notably
lower. Even though influencers are
perceived as somewhat untrustworthy among our
audience, a majority of participants noted that their
inclusion indicates how the industry has changed.
The pool of quote UN quote appropriate celebrities for
ambassadorships has expanded to include content creators.
Emma Chamberlain was named brand ambassador for Lancome in 2023.
Alex Earl became Hero Cosmetics brand ambassador in 2024.
Both These women are obviously giants with an Internet culture,
so it isn't unusual to see them fronting a brand.
But As for celebrities who did not come up in traditional ways,
it shows how much times have changed on this evolution. 1
respondent named Maddie wrote quote.
I think brands have definitely altered their celebrity budgets,
allocating more budget for influencers.
I do think that influencer culture will die out at some
point, whether that be tomorrow or in 10 years, I'm not sure.
But celebrity and brand marketing seems to continue to
be alive and thriving. Honestly, I don't think brands
have much of A choice as to changing their celebrity
marketing strategies. They're just a.
Adapting to what the market currently wants.
With that, it's clear the current market is defined by
distrust, which is unfortunate for many marketers.
There are many reasons for this, but one chronically online
factor that is often overlooked is the rise of watchdog and
update accounts like Este Laundry and Diet Prada.
If you're a regular listener of Mini Scroll and Infinite Scroll,
you will already be familiar with these accounts.
They rose to prominence through the 20 tens, with Este Laundry
and Diet Prada shedding light on industry missteps and scandals
across beauty and fashion. What made these accounts
groundbreaking was the fact that they created a Direct Line from
consumers to brands, holding them accountable in a way that
had never really existed before. As Awashi Victor puts it for
days to quote, for the first time ever, social media gave
consumers a platform to speak directly to companies about the
need for wider shade ranges, cultural appropriation, body
positivity, and even address toxic work culture.
From covering bullying in the beauty industry to controversial
celebrity collaborations, Este Laundry and Diet Prada built
their followings on honesty and accuracy.
In an age where transparency and truthfulness have become central
to a brand's reputation, these watchdog accounts have proven
that they can make or break campaigns.
So much so that Dolce and Gabbana filed to sue Diet Prada
for defamation in March 2021. As for Este Laundry, the account
did go dark in 2023, only recently returning because they
felt their mission to call it corporations was still
necessary. They explained why in a
conversation with Dazed Quote. By 2020 Free, we weren't feeling
the same sense of purpose or excitement we had when we first
started the account. The beauty space had changed,
public sentiment around accountability, culture was
shifting, and we weren't sure if what we were doing still had a
place. So we decided to take a step
back and only return if it ever felt right.
In an era of seemingly decreasing representation and
the vilification of DEI, it makes sense that they felt the
call to return at this particular moment in time, with
essay laundry and diet product paving the way for call out
culture. Gen.
Z has come of age in a world where it is normal to hold
brands accountable when they are not being inclusive or standing
for something bigger. This framing of Gen.
Z as a socially conscious generation has been a topic of
discussion since 2020. Since then, that reputation has
fractured somewhat with the return of more conservative
values, Gen. Z men supporting candidates like
Donald Trump, and the growing popularity of trends like trad
wives. But it does seem this mentality
holds up to some degree. Or at the very least, it's how
brands are still approaching A demographic that remains genuine
and difficult to reach. Consider Britta's new campaign
with Millie Bobby Brown as its global ambassador, for an
example. Over the years, Britta has
really embraced more purposeful messaging, and it's clear how
Millie is framing her ambassadorship.
Rather than simply promoting Britta's water filtration
products, the campaign goes behind the scenes of Millie's
life, exploring how she feels being in the public eye and what
she does to stay true to herself.
Ultimately, the campaign positions hydration as a form of
self-care for the actress and entrepreneur.
Quote one thing I will never apologize for being myself, she
says in an interview ahead of the campaign.
I feel like shaving my hair off as a young child taught me a lot
about not caring about what the world thinks of you and just
trying to embrace who you are. I don't do things that don't
feel organic and authentic to me.
I like to involve myself in things that have purpose, that
have meaning and that fit into my daily life.
Britta is clearly responding to the current cultural landscape.
One scroll through the chronically online content on
Britta's TikTok is enough to show how on the pulse they are.
And by anchoring the campaign in something beyond product
replacement, it feels more aligned with the current online
landscape, making it far harder for digital watchdog accounts
and Genzed social media users to dismiss it entirely.
Where mission driven messaging is one way to gain Genzed's
respect, sometimes it's not about that at all.
Sometimes it's as simple as an awareness play, because getting
branded content to register with social media users is hard
enough. Building brand recognition
through humor is something we have already touched on in this
episode, but it is worth exploring a little further.
Because of the way Internet culture operates, it runs almost
entirely on referential humor and deep cut references.
We see this in some of the biggest trends on TikTok, which
are often pretty weird or niche. Earlier this year, for example,
one of the most talked about moments online was the 365
buttons comment, where a TikTok user named Tamara commented on a
video that she was going to get 365 buttons so she could track
time passing throughout the year.
It quickly blew up and became one of those references that
only made sense if you were paying attention.
From this, you can tell that Jen and Zed likes to be in on the
joke. When a brand or celebrity
ambassador can lean into that without being cringe, youth
audiences respect it. That is why creating a specific
aesthetic or world for a brand can be so important.
A world in this context reflects the broader identity cultivated
by a brand throughout the content they post, the people
they platform, or just their general vibe.
When done well, it can send cues in a subtle way, signaling to
audiences who the brand is without having to say it
outright. There are many ways to do this.
Some brands do it through personality content on socials.
We often see this with influencer LED brands like All
for Mimi or Remi by Riley. Meanwhile, legacy brands like
Apple have dabbled with different methods.
Recently, Apple has been experimenting with brain wrought
style content on TikTok following the launch of the
MacBook Neo. The fact that it's TikTok
specific shows how Apple is building a world and aesthetic
to appeal to younger audiences. This aligns with Gen.
Z's broader obsession with defining themselves through
cores, and that extends to the brands they interact with with
pay attention to, and purchase from.
A celebrity. Ambassadorship, then, can be a
powerful way to solidify a brand's world or expanded into
new territory, and no recent example illustrates this better
than Gap and Cat's Eye. Through the 1980s, Nineteen 90s
and early 2000s, Gap was genuinely iconic.
It was known for its denim, its basics, and its sleek campaigns.
The Individuals of Style campaign is a perfect example.
It was a series of black and white portraits featuring
cultural icons such as Whoopi Gold, Stolberg and Joan Didion.
Another iconic moment was the Cocky Swing campaign from 1998,
which featured a group of young people dancing to swing music in
their cockies. Throughout the 20 tens, things
did shift for Gap. The brand seemed to lose its
relevance and identity, trying to stay quote UN quote modern.
Nothing illustrated this more clearly than the logo redesign
in 2010, which sparked such significant backlash that Gap
later reverted the logo. In recent years, though, the
brand has returned to its roots, and the Cat's Eye veteran denim
campaign is a sign of that. It featured Cat's Eye girls in
full denim outfits, dancing to Milkshake by Kelis against a
clean white background. It quickly went viral,
accumulating 155.7 million views on TikTok and another 69,000,000
on YouTube. Obviously, the success was
partly because of its nostalgic element and the popularity of
Cat's Eye, but it was also perfectly timed.
The ad dropped a month after Sydney Sweeney's controversial
American Eagle campaign. Where American Eagle leaned into
a weird kind of white supremacist yet sexualized
aesthetic, the Gap in Cat's Eye ad felt like the total opposite.
As the Gap campaigns choreographer Robbie Blue put it
quote, the story we're telling is the story of unity. 30
dancers in different dance styles, plus one female pop
group, Cat's Eye. It's really a celebration of
everyone's differences. The success of the advertisement
is evidenced by the numbers and by the fact that the Internet
and the Cat's Eye fandom are almost nostalgic for the Gap
era, with Mana no longer being in the group, so it seems, and
generating that kind of response to Branded content amongst Gen.
Z is no small feat. So is there still a place for
the celebrity ambassador in the era of social media?
As long as there are budgets to spend and products to promote?
The answer seems to be yes. The celebrity industrial complex
is not going away anytime soon, even with AI.
But the function of celebrity ambassadorships probably has to
change, and in many ways it already has.
Brands and media do not hold the same cultural capital as they
once did decades ago. Brands are no longer the sole
entities setting trends. Increasingly, they are
responding to trends as they emerge online, making this
process participatory and community driven.
Ultimately, this evolution from the classic top down approach
weakens a brand's marketing power.
That said, celebrity endorsements can still boost
sales and build cultural momentum, but they primarily
serve as a heuristic for consumers who are constantly
bombarded with content. As we have established, this has
become particularly important when targeting Gen.
Z. The challenge of course is that
just when brands have figured out the so-called rules of
speaking to Gen. Z, Gen.
Alpha is on their way and something tells us that things
will change even more. Infinite Scroll is a podcast
produced, presented and Co written by me, Lauren Meisner
for Centennial World. This episode was researched and
written by Annabelle and David. Thank you so much for listening.
I love you guys and I will talk to you next week.
Bye. Centennial World Podcast network
operates on Gadigal land. We would like to acknowledge the
Gadigal of the Aura Nation, the traditional custodians of this
land, and pay our response to elders both past and present.