Hi everyone. Welcome to Mini Scroll, the
daily Internet culture podcast bringing you the biggest stories
from social media, the creator economy and the digital space.
Every Monday through Thursday and sometimes Fridays.
I'm your host, Lauren Meisner, the founder of the youth digital
media brand Centennial World. Welcome back to Mini Scroll
everyone. OK, so for our December 1st
Patreon launch, I'm going to do a welcome video for you guys in
addition to the other content that will be going up in
December. So if you guys have any
questions that you want me to answer in that first video,
please leave them in the comments because that will be
part of that video is I'm going to be doing a bit of AQ and a
for you guys all right, before I get into it, Please remember to
rate, review and subscribe, please Spotify star rate US.
We're trying to get to 1000 Spotify star ratings by the end
of the year. Please and share our deep dive
if you guys enjoyed it from Friday, because like I said
yesterday, it was a labor of love.
We put so much work into it and we really want to get those
views up. It is doing well and it's on
track to like keep doing well. But yes, we really want it to
slay. OK, the first story that I have
for you guys today is we have a little bit of streamer drama,
which we never really talked about here, not very often, but
XQC has called out Pokey Mane for turning streaming into quote
UN quote drama. So last week Pokey Mane post on
X that she misses when streaming was more about gaming and less
about drama. She wrote.
I miss when streaming was about gaming, not just drama baiting
and clip farming. First of all, I do think we can
probably all agree that the Internet in general now is
driven by like viral clips and scandal.
So this is definitely not unique to streaming, and I also think a
lot of us could agree that we wish this for most corners of
the Internet. However, streamer XQC hit back
at Pokemane, saying that Pokemane was partially to blame
for the streaming drama that she is criticizing.
He wrote. Daily reminder that I was doing
GTARP by day, slots by night in my corner of streaming until
everyone brackets her. Farmed me and at Trainwreck STV
for drama and clicks. Miss me with that energy.
Walk the walk salty. So what he's referencing here is
a situation back in 2022 when gambling over stream became a
huge topic of conversation online after British streamer
It's Like Her admitted to scamming his fans and fellow
streamers out of thousands of dollars due to his crippling
gambling addiction. So he convinced people that he
needed money because his bank accounts were locked.
That's what he initially said and people kind of thought it
was a bit sussed, but he ended up getting thousands of dollars
and then he shortly after admitted that it was because he
has this crippling gambling addiction and he needed to, I
guess, pay off some debts or like keep gambling.
At the time, Pokémon publicly put pressure on Twitch to ban
gambling content, which pissed off a lot of streamers,
presumably including XQC, who, as he mentioned, played quote
slots by night on stream at the time.
Twitch actually did end up introducing rules that
restricted live streaming from certain gambling sites that same
year, so this is directly from Dexterdo quote.
The decision followed months of controversy around slot streams
and influence or partnerships, which placed creators like XQC
and Train Wreck at the center of the debate, with Pokey Main
frequently calling them out. Despite this, Pokey was getting
a lot of criticism after tweeting what she tweeted last
week. Others were piling on to X QC
take that she has used clip farming and drama to boost her
personal brand in the past, and she ended up deleting the
tweets. OK, the next story that I have
for you guys is I'm going to talk about the cooking with Kaya
going quote UN quote broke situation and how it has sparked
discussion around audience demographics and how you can
actually build a monetizable, sustainable audience.
So Cooking with Kaya is a popular tik toker who makes
cooking and lifestyle content. Her content is a little bit
sexy, like she's often in lingerie and she has
subscriptions. So I wouldn't necessarily say
that it's tailored to women who want to learn to cook.
It's not not tailored to women, but you know what I mean?
And that's all I want to say about that because there's like
a lot of slut shaming going on in this conversation, which is
disgusting and not OK. And I absolutely do not want any
of this to contribute to that. So just know, yes, her content
is cooking and lifestyle, but it is sexy, OK?
She looks good, she's hot, she's wearing hot stuff.
So people are starting to talk about cooking with Kaya online
because there are these accounts that are claiming to be Kaya
saying that she's broke and asking for money primarily
through Facebook. And X Kaya has come out and said
that these are impersonator accounts, which I'm going to
believe because this happens all the time.
I mean, it covered a scam like this on the astrology side of
TikTok earlier this year, but it's very common for these
accounts to pop up impersonating public figures, bigger creators
asking fans for money like that. Happens all the time.
Unfortunately for the people who have recently been making like
these too many rants about me and telling me what I should
have did and what I didn't do right in this down the third.
I've been telling y'all since March that those that that that
the Facebook account and the X account impersonating me are not
me. Just because you don't see me on
social media anymore, because I choose not to be on the Internet
right now, because I'm taking a break, because I'm grieving my
dead sister doesn't mean I went broke.
But moral of the story is stop believing everything you see.
That's literally not me posting on that Facebook.
That's literally not me posting on XI.
Mind my business. I literally mind my business.
Regardless, this situation has sparked a lot of discourse
around social media marketing, personal branding, and building
an authentic target audience that is monetizable.
So removing Kaya from the conversation because we don't
know her audience demographics and like I said, she is saying
like this is not true. I am not broke, but it's not
uncommon for women creators who post sexy content, baddie
content, and that kind of stuff. They could have more male
followers than women that don't post that kind of content.
So there's a lot of discussion right now about the lack of
value in an audience like that as a woman content creator
online. Here is a clip from the creator
Queen Sovereign Cooking. Wakaya is a cautionary tale that
male validation does not convert to currency.
If you are a female content creator, one of the worst things
that you could do is to have your niche require your target
demographic to be men. You are not going to get brand
deals when your target demographic is men.
Your conversions are not going to be strong if your target
demographic is men. You got to be business minded
before you decide to start content creating.
Content creating is a business. Now, that's not to say that men
are not able to be sold to through influencer marketing,
but more so that men are less likely to purchase a product
from a woman pushing a product to them because there's only so
many products that that would align with, right?
Like if your audience is 70% male as a woman content creator,
beauty brands, for example, are less likely to work with you
because they know that a huge portion of your audience is
probably not interested in makeup or beauty products.
And the same would be true for, you know, all types of brands
that are targeting women. And let's be honest, the vast
majority of influencer marketing or brands that are engaging in
influencer marketing are trying to target women.
So you could get brand deals, I suppose, for men's, I don't
know, grooming products, services and position it from
the perspective of like, I would buy this for my boyfriend for
Valentine's Day or something like that.
But then you have to think, why would a brand work with you when
you haven't technically, like use the product or you're not
the target audience for the product anyways, when they could
work with a male content creator who could speak to using the
product or the service themselves.
And I actually have two anecdotes about this.
Well, one of them, the first one's not like really an
anecdote, but this situation reminds me of when Carl and
Lindsay on Summer House were engaged and Lindsay was
constantly talking to Carl about getting a job and making more
money. And he said it's much harder for
me to monetize my position on the show and my position as an
influencer because influencer marketing women make so much
more money and influencer marketing than men do.
And 2nd, when I was doing a lot more personal lifestyle YouTube
influencer stuff back in the day, I was friendly with this
girl who had a huge following on Instagram.
And she largely built that in like the heyday of the Instagram
Batty era. And she did this brand deal with
a huge body care company here. And after the partnership really
fell flat, I guess this brand did some due diligence into her
demographics and engagement and things like that, which
honestly, they should have done obviously before they engaged in
a partnership with her. But I don't know, I guess they
didn't whatever. And they found that she was
maybe not being like totally truthful, I don't want to say
lying, but like not being totally truthful about her
demographics. And some insane number, it was
like 90% or something of her audience were men, mostly like
older men. And they actually filed A
lawsuit against her. And I have no idea what ended up
happening with that. OK.
But yeah, this cooking with Kai's situation, I feel bad that
she has become the catalyst for this, especially if these are
all fake accounts and she's like, I'm strand up, not broke,
Like, leave me alone. But I think it's sparked
interesting conversation around the value and audience
demographics over follower count and even view count.
There's a lot of misconceptions from general social media users
about how much money creators are making.
We see a verified account. We see hundreds of thousands of
followers, even millions of followers, and we assume that
person's a millionaire. And there are so many reasons
why that person could be making like almost no money from social
media or they could be making millions of dollars.
There is such a wide spectrum and there's so many factors that
come into play that influence how much money you will make as
a creator. OK.
And the last story that I have for you guys, this is really
random, but I feel like I haven't done like a fun viral
corner of the Internet story in a long time.
So bean talk is going viral, but not for the reasons you may
think. So bean talk is kind of on like
the health and food, maybe like self improvement.
Also side of TikTok where nutritionists, dietitians,
doctors are promoting the consumption of around 2 cups of
beans or legumes per week. Now bean talk is a spinoff.
It's like a spinoff reaction, I suppose, to another trending
discussion that we saw online this year around fiber.
So these same communities started educating people around
the fitness industry and how it brainwashed us into being
obsessed with protein intake when really the major issues in
a lot of Western diets is that we don't have enough fiber.
So bean talk in general is people documented renting their
experiences eating more beans and legumes and trying to follow
this two cups a week rule and how this is making them feel.
And you would think that these videos would be mostly about
their physical experiences, right?
They'd be talking about how they feel more full, how their bowel
movements are more regular, whatever, right?
Just like physical experiences, wrong.
Bean talk is filled with people talking about how eating more
beans has made them feel calmer, they have less anxiety, they
have stronger nervous systems, they're more emotionally
resilient, they have clearer heads, they're getting better
sleep. It's so funny people are talking
about their experience eating more beans like they are these
magic anti anxiety pills or something like that.
I've been. Eating 2 cups of beans since
bean tuck took over my life about a month ago and here are 4
unexpected benefits that I experienced in the past month
that had me saying is it the beans?
Is it the beans? What is this sorcery?
I've never been able to drive over a bridge without panicking,
and about a week into bean talk, I drove over my most dreaded
bridge, the Skyway in Buffalo. Completely fine.
I've been snacking on crispy air fryer black beans before bed,
and I've been getting the best night's sleep I've ever gotten
in my life. Might be a little out there for
some people, but I don't know if my energy is just better.
But like, people have been nicer to me ever since I started
eating the beans. The videos are hilarious, and
I'm not a doctor, so I'm not going to give you, like, the
signs behind it. But I suppose people are saying
it's because we know that the mind and the gut are so
connected. And so, yeah, people are saying,
like, this is the result of nourishing your gut more.
It's like you will actually get these, like, emotional responses
in a way that maybe you didn't expect.
This has absolutely motivated me to try eating more beans,
especially before bed. People are saying they're eating
handfuls of beans, like dried beans before they go to sleep
and they have like the best sleep of their life.
And like, you guys know I'm an insomnia girlie, so I need to be
like shoving handfuls of beans right before I try to go to
sleep. Anyways, guys, that's it for
mini scroll today. This was such a random episode.
Every once in awhile we have an episode that just like makes no
sense. But you know what, here we are.
Thank you guys so much for listening.
I love you guys. Please remember to rate, review
and subscribe. Annabelle will talk to you guys
tomorrow. I also have a female founder
interview at the end of tomorrow's episode for Annabelle
and I will talk to you guys on Thursday.
Bye.