1 00:00:00,080 --> 00:00:04,000 Hi everyone. Welcome to Mini Scroll, the 2 00:00:04,000 --> 00:00:07,080 daily Internet culture podcast bringing you the biggest stories 3 00:00:07,080 --> 00:00:10,760 from social media, the creator economy and the digital space. 4 00:00:10,800 --> 00:00:13,680 Every Monday through Thursday and sometimes Fridays. 5 00:00:14,120 --> 00:00:17,680 I'm your host, Lauren Meisner, the founder of the youth digital 6 00:00:17,680 --> 00:00:22,000 media brand Centennial World. Welcome back to Mini Scroll 7 00:00:22,000 --> 00:00:26,000 everyone. OK, so for our December 1st 8 00:00:26,080 --> 00:00:29,960 Patreon launch, I'm going to do a welcome video for you guys in 9 00:00:29,960 --> 00:00:32,119 addition to the other content that will be going up in 10 00:00:32,119 --> 00:00:34,280 December. So if you guys have any 11 00:00:34,280 --> 00:00:37,720 questions that you want me to answer in that first video, 12 00:00:37,720 --> 00:00:40,440 please leave them in the comments because that will be 13 00:00:40,440 --> 00:00:43,320 part of that video is I'm going to be doing a bit of AQ and a 14 00:00:43,320 --> 00:00:45,920 for you guys all right, before I get into it, Please remember to 15 00:00:45,920 --> 00:00:48,720 rate, review and subscribe, please Spotify star rate US. 16 00:00:48,720 --> 00:00:51,280 We're trying to get to 1000 Spotify star ratings by the end 17 00:00:51,280 --> 00:00:54,120 of the year. Please and share our deep dive 18 00:00:54,120 --> 00:00:57,560 if you guys enjoyed it from Friday, because like I said 19 00:00:57,560 --> 00:00:58,920 yesterday, it was a labor of love. 20 00:00:58,920 --> 00:01:01,560 We put so much work into it and we really want to get those 21 00:01:01,560 --> 00:01:03,520 views up. It is doing well and it's on 22 00:01:03,520 --> 00:01:06,720 track to like keep doing well. But yes, we really want it to 23 00:01:06,880 --> 00:01:08,960 slay. OK, the first story that I have 24 00:01:08,960 --> 00:01:12,400 for you guys today is we have a little bit of streamer drama, 25 00:01:12,400 --> 00:01:15,120 which we never really talked about here, not very often, but 26 00:01:15,120 --> 00:01:19,720 XQC has called out Pokey Mane for turning streaming into quote 27 00:01:19,720 --> 00:01:23,800 UN quote drama. So last week Pokey Mane post on 28 00:01:23,800 --> 00:01:27,840 X that she misses when streaming was more about gaming and less 29 00:01:27,840 --> 00:01:29,600 about drama. She wrote. 30 00:01:29,600 --> 00:01:32,880 I miss when streaming was about gaming, not just drama baiting 31 00:01:32,880 --> 00:01:35,200 and clip farming. First of all, I do think we can 32 00:01:35,200 --> 00:01:37,800 probably all agree that the Internet in general now is 33 00:01:37,800 --> 00:01:40,240 driven by like viral clips and scandal. 34 00:01:40,240 --> 00:01:43,600 So this is definitely not unique to streaming, and I also think a 35 00:01:43,600 --> 00:01:47,120 lot of us could agree that we wish this for most corners of 36 00:01:47,120 --> 00:01:50,000 the Internet. However, streamer XQC hit back 37 00:01:50,000 --> 00:01:53,400 at Pokemane, saying that Pokemane was partially to blame 38 00:01:53,480 --> 00:01:56,360 for the streaming drama that she is criticizing. 39 00:01:56,360 --> 00:01:58,240 He wrote. Daily reminder that I was doing 40 00:01:58,240 --> 00:02:02,560 GTARP by day, slots by night in my corner of streaming until 41 00:02:02,560 --> 00:02:06,800 everyone brackets her. Farmed me and at Trainwreck STV 42 00:02:07,120 --> 00:02:10,320 for drama and clicks. Miss me with that energy. 43 00:02:10,320 --> 00:02:15,160 Walk the walk salty. So what he's referencing here is 44 00:02:15,160 --> 00:02:19,680 a situation back in 2022 when gambling over stream became a 45 00:02:19,680 --> 00:02:23,280 huge topic of conversation online after British streamer 46 00:02:23,280 --> 00:02:26,400 It's Like Her admitted to scamming his fans and fellow 47 00:02:26,400 --> 00:02:30,280 streamers out of thousands of dollars due to his crippling 48 00:02:30,280 --> 00:02:33,560 gambling addiction. So he convinced people that he 49 00:02:33,560 --> 00:02:35,800 needed money because his bank accounts were locked. 50 00:02:35,800 --> 00:02:38,320 That's what he initially said and people kind of thought it 51 00:02:38,320 --> 00:02:41,320 was a bit sussed, but he ended up getting thousands of dollars 52 00:02:41,320 --> 00:02:43,680 and then he shortly after admitted that it was because he 53 00:02:43,680 --> 00:02:46,600 has this crippling gambling addiction and he needed to, I 54 00:02:46,600 --> 00:02:49,040 guess, pay off some debts or like keep gambling. 55 00:02:49,080 --> 00:02:52,520 At the time, Pokémon publicly put pressure on Twitch to ban 56 00:02:52,520 --> 00:02:55,560 gambling content, which pissed off a lot of streamers, 57 00:02:55,600 --> 00:02:59,760 presumably including XQC, who, as he mentioned, played quote 58 00:02:59,760 --> 00:03:01,760 slots by night on stream at the time. 59 00:03:01,760 --> 00:03:04,040 Twitch actually did end up introducing rules that 60 00:03:04,040 --> 00:03:06,920 restricted live streaming from certain gambling sites that same 61 00:03:06,920 --> 00:03:09,560 year, so this is directly from Dexterdo quote. 62 00:03:09,800 --> 00:03:12,800 The decision followed months of controversy around slot streams 63 00:03:12,800 --> 00:03:16,520 and influence or partnerships, which placed creators like XQC 64 00:03:16,520 --> 00:03:19,680 and Train Wreck at the center of the debate, with Pokey Main 65 00:03:19,720 --> 00:03:22,600 frequently calling them out. Despite this, Pokey was getting 66 00:03:22,600 --> 00:03:25,720 a lot of criticism after tweeting what she tweeted last 67 00:03:25,720 --> 00:03:28,080 week. Others were piling on to X QC 68 00:03:28,120 --> 00:03:31,280 take that she has used clip farming and drama to boost her 69 00:03:31,280 --> 00:03:35,080 personal brand in the past, and she ended up deleting the 70 00:03:35,080 --> 00:03:36,720 tweets. OK, the next story that I have 71 00:03:36,720 --> 00:03:38,800 for you guys is I'm going to talk about the cooking with Kaya 72 00:03:38,800 --> 00:03:43,240 going quote UN quote broke situation and how it has sparked 73 00:03:43,240 --> 00:03:47,800 discussion around audience demographics and how you can 74 00:03:47,800 --> 00:03:51,320 actually build a monetizable, sustainable audience. 75 00:03:51,760 --> 00:03:54,440 So Cooking with Kaya is a popular tik toker who makes 76 00:03:54,440 --> 00:03:57,240 cooking and lifestyle content. Her content is a little bit 77 00:03:57,240 --> 00:04:00,200 sexy, like she's often in lingerie and she has 78 00:04:00,200 --> 00:04:02,280 subscriptions. So I wouldn't necessarily say 79 00:04:02,280 --> 00:04:04,920 that it's tailored to women who want to learn to cook. 80 00:04:04,920 --> 00:04:07,760 It's not not tailored to women, but you know what I mean? 81 00:04:08,040 --> 00:04:09,880 And that's all I want to say about that because there's like 82 00:04:09,880 --> 00:04:12,680 a lot of slut shaming going on in this conversation, which is 83 00:04:12,680 --> 00:04:16,600 disgusting and not OK. And I absolutely do not want any 84 00:04:16,600 --> 00:04:20,480 of this to contribute to that. So just know, yes, her content 85 00:04:20,480 --> 00:04:23,160 is cooking and lifestyle, but it is sexy, OK? 86 00:04:23,400 --> 00:04:26,040 She looks good, she's hot, she's wearing hot stuff. 87 00:04:26,040 --> 00:04:28,760 So people are starting to talk about cooking with Kaya online 88 00:04:29,040 --> 00:04:31,960 because there are these accounts that are claiming to be Kaya 89 00:04:31,960 --> 00:04:35,360 saying that she's broke and asking for money primarily 90 00:04:35,360 --> 00:04:37,880 through Facebook. And X Kaya has come out and said 91 00:04:37,880 --> 00:04:40,560 that these are impersonator accounts, which I'm going to 92 00:04:40,560 --> 00:04:42,680 believe because this happens all the time. 93 00:04:42,720 --> 00:04:46,000 I mean, it covered a scam like this on the astrology side of 94 00:04:46,000 --> 00:04:48,360 TikTok earlier this year, but it's very common for these 95 00:04:48,360 --> 00:04:52,080 accounts to pop up impersonating public figures, bigger creators 96 00:04:52,080 --> 00:04:54,520 asking fans for money like that. Happens all the time. 97 00:04:54,600 --> 00:04:57,120 Unfortunately for the people who have recently been making like 98 00:04:57,120 --> 00:05:01,160 these too many rants about me and telling me what I should 99 00:05:01,160 --> 00:05:03,760 have did and what I didn't do right in this down the third. 100 00:05:04,040 --> 00:05:07,080 I've been telling y'all since March that those that that that 101 00:05:07,080 --> 00:05:10,280 the Facebook account and the X account impersonating me are not 102 00:05:10,280 --> 00:05:11,720 me. Just because you don't see me on 103 00:05:11,720 --> 00:05:14,960 social media anymore, because I choose not to be on the Internet 104 00:05:14,960 --> 00:05:17,040 right now, because I'm taking a break, because I'm grieving my 105 00:05:17,040 --> 00:05:19,920 dead sister doesn't mean I went broke. 106 00:05:20,120 --> 00:05:23,680 But moral of the story is stop believing everything you see. 107 00:05:23,680 --> 00:05:27,200 That's literally not me posting on that Facebook. 108 00:05:27,400 --> 00:05:29,600 That's literally not me posting on XI. 109 00:05:29,600 --> 00:05:33,520 Mind my business. I literally mind my business. 110 00:05:33,840 --> 00:05:36,520 Regardless, this situation has sparked a lot of discourse 111 00:05:36,520 --> 00:05:40,000 around social media marketing, personal branding, and building 112 00:05:40,000 --> 00:05:42,600 an authentic target audience that is monetizable. 113 00:05:42,720 --> 00:05:46,000 So removing Kaya from the conversation because we don't 114 00:05:46,000 --> 00:05:48,400 know her audience demographics and like I said, she is saying 115 00:05:48,400 --> 00:05:51,600 like this is not true. I am not broke, but it's not 116 00:05:51,600 --> 00:05:55,680 uncommon for women creators who post sexy content, baddie 117 00:05:55,680 --> 00:05:58,000 content, and that kind of stuff. They could have more male 118 00:05:58,000 --> 00:06:00,800 followers than women that don't post that kind of content. 119 00:06:00,960 --> 00:06:03,320 So there's a lot of discussion right now about the lack of 120 00:06:03,320 --> 00:06:06,920 value in an audience like that as a woman content creator 121 00:06:06,920 --> 00:06:08,880 online. Here is a clip from the creator 122 00:06:08,880 --> 00:06:12,040 Queen Sovereign Cooking. Wakaya is a cautionary tale that 123 00:06:12,040 --> 00:06:15,560 male validation does not convert to currency. 124 00:06:16,000 --> 00:06:19,800 If you are a female content creator, one of the worst things 125 00:06:19,800 --> 00:06:24,280 that you could do is to have your niche require your target 126 00:06:24,280 --> 00:06:28,480 demographic to be men. You are not going to get brand 127 00:06:28,480 --> 00:06:31,520 deals when your target demographic is men. 128 00:06:32,120 --> 00:06:36,480 Your conversions are not going to be strong if your target 129 00:06:36,480 --> 00:06:40,120 demographic is men. You got to be business minded 130 00:06:40,120 --> 00:06:42,440 before you decide to start content creating. 131 00:06:42,680 --> 00:06:46,360 Content creating is a business. Now, that's not to say that men 132 00:06:46,360 --> 00:06:49,880 are not able to be sold to through influencer marketing, 133 00:06:50,000 --> 00:06:52,520 but more so that men are less likely to purchase a product 134 00:06:52,520 --> 00:06:55,680 from a woman pushing a product to them because there's only so 135 00:06:55,680 --> 00:06:58,040 many products that that would align with, right? 136 00:06:58,040 --> 00:07:02,960 Like if your audience is 70% male as a woman content creator, 137 00:07:03,160 --> 00:07:06,000 beauty brands, for example, are less likely to work with you 138 00:07:06,000 --> 00:07:08,200 because they know that a huge portion of your audience is 139 00:07:08,200 --> 00:07:11,280 probably not interested in makeup or beauty products. 140 00:07:11,280 --> 00:07:13,520 And the same would be true for, you know, all types of brands 141 00:07:13,520 --> 00:07:16,160 that are targeting women. And let's be honest, the vast 142 00:07:16,160 --> 00:07:18,720 majority of influencer marketing or brands that are engaging in 143 00:07:18,720 --> 00:07:20,680 influencer marketing are trying to target women. 144 00:07:20,720 --> 00:07:24,440 So you could get brand deals, I suppose, for men's, I don't 145 00:07:24,440 --> 00:07:27,400 know, grooming products, services and position it from 146 00:07:27,400 --> 00:07:30,280 the perspective of like, I would buy this for my boyfriend for 147 00:07:30,280 --> 00:07:31,800 Valentine's Day or something like that. 148 00:07:31,800 --> 00:07:36,440 But then you have to think, why would a brand work with you when 149 00:07:36,440 --> 00:07:38,800 you haven't technically, like use the product or you're not 150 00:07:38,800 --> 00:07:40,960 the target audience for the product anyways, when they could 151 00:07:40,960 --> 00:07:44,000 work with a male content creator who could speak to using the 152 00:07:44,000 --> 00:07:45,640 product or the service themselves. 153 00:07:45,760 --> 00:07:47,600 And I actually have two anecdotes about this. 154 00:07:47,600 --> 00:07:49,640 Well, one of them, the first one's not like really an 155 00:07:49,640 --> 00:07:52,760 anecdote, but this situation reminds me of when Carl and 156 00:07:52,760 --> 00:07:56,040 Lindsay on Summer House were engaged and Lindsay was 157 00:07:56,040 --> 00:07:58,720 constantly talking to Carl about getting a job and making more 158 00:07:58,720 --> 00:08:01,160 money. And he said it's much harder for 159 00:08:01,160 --> 00:08:04,760 me to monetize my position on the show and my position as an 160 00:08:04,760 --> 00:08:07,560 influencer because influencer marketing women make so much 161 00:08:07,560 --> 00:08:10,400 more money and influencer marketing than men do. 162 00:08:10,400 --> 00:08:13,840 And 2nd, when I was doing a lot more personal lifestyle YouTube 163 00:08:13,840 --> 00:08:16,560 influencer stuff back in the day, I was friendly with this 164 00:08:16,560 --> 00:08:19,200 girl who had a huge following on Instagram. 165 00:08:19,520 --> 00:08:22,920 And she largely built that in like the heyday of the Instagram 166 00:08:22,920 --> 00:08:24,880 Batty era. And she did this brand deal with 167 00:08:24,880 --> 00:08:29,080 a huge body care company here. And after the partnership really 168 00:08:29,080 --> 00:08:32,080 fell flat, I guess this brand did some due diligence into her 169 00:08:32,080 --> 00:08:34,159 demographics and engagement and things like that, which 170 00:08:34,159 --> 00:08:36,799 honestly, they should have done obviously before they engaged in 171 00:08:36,799 --> 00:08:38,799 a partnership with her. But I don't know, I guess they 172 00:08:38,799 --> 00:08:41,559 didn't whatever. And they found that she was 173 00:08:41,840 --> 00:08:44,000 maybe not being like totally truthful, I don't want to say 174 00:08:44,000 --> 00:08:46,640 lying, but like not being totally truthful about her 175 00:08:46,640 --> 00:08:49,000 demographics. And some insane number, it was 176 00:08:49,000 --> 00:08:52,720 like 90% or something of her audience were men, mostly like 177 00:08:52,760 --> 00:08:55,280 older men. And they actually filed A 178 00:08:55,280 --> 00:08:57,480 lawsuit against her. And I have no idea what ended up 179 00:08:57,480 --> 00:08:58,280 happening with that. OK. 180 00:08:58,960 --> 00:09:01,760 But yeah, this cooking with Kai's situation, I feel bad that 181 00:09:01,760 --> 00:09:04,480 she has become the catalyst for this, especially if these are 182 00:09:04,480 --> 00:09:07,000 all fake accounts and she's like, I'm strand up, not broke, 183 00:09:07,000 --> 00:09:09,040 Like, leave me alone. But I think it's sparked 184 00:09:09,040 --> 00:09:11,840 interesting conversation around the value and audience 185 00:09:11,840 --> 00:09:15,000 demographics over follower count and even view count. 186 00:09:15,080 --> 00:09:18,640 There's a lot of misconceptions from general social media users 187 00:09:18,880 --> 00:09:21,280 about how much money creators are making. 188 00:09:21,400 --> 00:09:24,440 We see a verified account. We see hundreds of thousands of 189 00:09:24,440 --> 00:09:26,480 followers, even millions of followers, and we assume that 190 00:09:26,480 --> 00:09:29,920 person's a millionaire. And there are so many reasons 191 00:09:29,920 --> 00:09:33,520 why that person could be making like almost no money from social 192 00:09:33,520 --> 00:09:35,640 media or they could be making millions of dollars. 193 00:09:35,800 --> 00:09:39,640 There is such a wide spectrum and there's so many factors that 194 00:09:39,640 --> 00:09:43,480 come into play that influence how much money you will make as 195 00:09:43,480 --> 00:09:44,400 a creator. OK. 196 00:09:44,400 --> 00:09:47,160 And the last story that I have for you guys, this is really 197 00:09:47,160 --> 00:09:50,400 random, but I feel like I haven't done like a fun viral 198 00:09:50,400 --> 00:09:52,440 corner of the Internet story in a long time. 199 00:09:52,880 --> 00:09:57,600 So bean talk is going viral, but not for the reasons you may 200 00:09:57,600 --> 00:10:00,000 think. So bean talk is kind of on like 201 00:10:00,000 --> 00:10:02,640 the health and food, maybe like self improvement. 202 00:10:02,720 --> 00:10:05,640 Also side of TikTok where nutritionists, dietitians, 203 00:10:05,800 --> 00:10:08,840 doctors are promoting the consumption of around 2 cups of 204 00:10:08,840 --> 00:10:13,800 beans or legumes per week. Now bean talk is a spinoff. 205 00:10:14,160 --> 00:10:17,320 It's like a spinoff reaction, I suppose, to another trending 206 00:10:17,320 --> 00:10:20,000 discussion that we saw online this year around fiber. 207 00:10:20,280 --> 00:10:23,760 So these same communities started educating people around 208 00:10:23,760 --> 00:10:26,840 the fitness industry and how it brainwashed us into being 209 00:10:26,840 --> 00:10:30,840 obsessed with protein intake when really the major issues in 210 00:10:30,840 --> 00:10:33,520 a lot of Western diets is that we don't have enough fiber. 211 00:10:33,520 --> 00:10:36,240 So bean talk in general is people documented renting their 212 00:10:36,240 --> 00:10:39,600 experiences eating more beans and legumes and trying to follow 213 00:10:39,600 --> 00:10:43,160 this two cups a week rule and how this is making them feel. 214 00:10:43,480 --> 00:10:47,880 And you would think that these videos would be mostly about 215 00:10:47,880 --> 00:10:49,560 their physical experiences, right? 216 00:10:49,560 --> 00:10:53,480 They'd be talking about how they feel more full, how their bowel 217 00:10:53,480 --> 00:10:55,320 movements are more regular, whatever, right? 218 00:10:55,320 --> 00:10:57,600 Just like physical experiences, wrong. 219 00:10:57,840 --> 00:11:01,200 Bean talk is filled with people talking about how eating more 220 00:11:01,200 --> 00:11:07,000 beans has made them feel calmer, they have less anxiety, they 221 00:11:07,000 --> 00:11:09,800 have stronger nervous systems, they're more emotionally 222 00:11:09,800 --> 00:11:13,280 resilient, they have clearer heads, they're getting better 223 00:11:13,280 --> 00:11:15,760 sleep. It's so funny people are talking 224 00:11:15,760 --> 00:11:18,520 about their experience eating more beans like they are these 225 00:11:18,560 --> 00:11:22,480 magic anti anxiety pills or something like that. 226 00:11:22,480 --> 00:11:24,160 I've been. Eating 2 cups of beans since 227 00:11:24,200 --> 00:11:27,520 bean tuck took over my life about a month ago and here are 4 228 00:11:27,520 --> 00:11:31,040 unexpected benefits that I experienced in the past month 229 00:11:31,040 --> 00:11:32,480 that had me saying is it the beans? 230 00:11:32,480 --> 00:11:34,800 Is it the beans? What is this sorcery? 231 00:11:35,720 --> 00:11:38,440 I've never been able to drive over a bridge without panicking, 232 00:11:38,720 --> 00:11:41,800 and about a week into bean talk, I drove over my most dreaded 233 00:11:41,800 --> 00:11:44,560 bridge, the Skyway in Buffalo. Completely fine. 234 00:11:44,600 --> 00:11:47,920 I've been snacking on crispy air fryer black beans before bed, 235 00:11:47,920 --> 00:11:50,520 and I've been getting the best night's sleep I've ever gotten 236 00:11:50,520 --> 00:11:52,240 in my life. Might be a little out there for 237 00:11:52,240 --> 00:11:54,440 some people, but I don't know if my energy is just better. 238 00:11:54,440 --> 00:11:57,320 But like, people have been nicer to me ever since I started 239 00:11:57,320 --> 00:12:00,240 eating the beans. The videos are hilarious, and 240 00:12:00,240 --> 00:12:01,680 I'm not a doctor, so I'm not going to give you, like, the 241 00:12:01,680 --> 00:12:04,800 signs behind it. But I suppose people are saying 242 00:12:04,800 --> 00:12:07,360 it's because we know that the mind and the gut are so 243 00:12:07,360 --> 00:12:09,920 connected. And so, yeah, people are saying, 244 00:12:09,920 --> 00:12:12,800 like, this is the result of nourishing your gut more. 245 00:12:13,040 --> 00:12:17,480 It's like you will actually get these, like, emotional responses 246 00:12:17,480 --> 00:12:19,360 in a way that maybe you didn't expect. 247 00:12:19,400 --> 00:12:23,120 This has absolutely motivated me to try eating more beans, 248 00:12:23,120 --> 00:12:25,160 especially before bed. People are saying they're eating 249 00:12:25,160 --> 00:12:29,320 handfuls of beans, like dried beans before they go to sleep 250 00:12:29,320 --> 00:12:31,120 and they have like the best sleep of their life. 251 00:12:31,120 --> 00:12:34,440 And like, you guys know I'm an insomnia girlie, so I need to be 252 00:12:34,440 --> 00:12:38,280 like shoving handfuls of beans right before I try to go to 253 00:12:38,280 --> 00:12:40,000 sleep. Anyways, guys, that's it for 254 00:12:40,000 --> 00:12:43,160 mini scroll today. This was such a random episode. 255 00:12:43,160 --> 00:12:45,240 Every once in awhile we have an episode that just like makes no 256 00:12:45,240 --> 00:12:46,360 sense. But you know what, here we are. 257 00:12:46,840 --> 00:12:47,960 Thank you guys so much for listening. 258 00:12:47,960 --> 00:12:50,000 I love you guys. Please remember to rate, review 259 00:12:50,000 --> 00:12:52,040 and subscribe. Annabelle will talk to you guys 260 00:12:52,040 --> 00:12:53,720 tomorrow. I also have a female founder 261 00:12:53,720 --> 00:12:56,120 interview at the end of tomorrow's episode for Annabelle 262 00:12:56,640 --> 00:12:58,760 and I will talk to you guys on Thursday. 263 00:12:59,040 --> 00:12:59,560 Bye.