1 00:00:00,120 --> 00:00:04,320 Bumble is back both as our podcast sponsor and to help you 2 00:00:04,320 --> 00:00:07,040 find love. Honestly, dating can feel 3 00:00:07,040 --> 00:00:10,520 intimidating, but Bumble is definitely making it easier. 4 00:00:10,720 --> 00:00:13,560 Sometimes all you need is a different perspective or a 5 00:00:13,560 --> 00:00:16,680 little bit of guidance, which is exactly why Bumble has launched 6 00:00:16,680 --> 00:00:19,680 its new coaching hub. This update offers support and 7 00:00:19,680 --> 00:00:22,880 tips from experts, and my friends are loving it so far. 8 00:00:23,160 --> 00:00:26,600 For the love of love, give Bumble another shot. 9 00:00:26,680 --> 00:00:31,280 Hi everyone, welcome to Mini Scroll, the daily Internet 10 00:00:31,280 --> 00:00:34,120 culture podcast bringing you the biggest stories from social 11 00:00:34,120 --> 00:00:37,120 media, the creator economy and the digital space. 12 00:00:37,120 --> 00:00:39,880 Every Monday through Thursday and sometimes Fridays. 13 00:00:40,320 --> 00:00:44,080 I'm your host, Lauren Meisner, the founder of the youth digital 14 00:00:44,080 --> 00:00:48,600 media brand Centennial World. Welcome back to Mini Scroll 15 00:00:48,600 --> 00:00:50,800 everyone. OK, some exciting news. 16 00:00:50,800 --> 00:00:52,520 Some of you guys might know because I've talked about it 17 00:00:52,520 --> 00:00:55,320 here and there, but we do some behind the scenes consulting for 18 00:00:55,320 --> 00:00:58,720 brands who want to bring in house podcasts to life. 19 00:00:58,960 --> 00:01:01,440 So these are not podcasts that live on our network. 20 00:01:01,640 --> 00:01:05,760 This Is Us consulting from like a production editorial scripting 21 00:01:05,760 --> 00:01:08,320 perspective. And one of our clients, their 22 00:01:08,320 --> 00:01:11,280 podcast is launching tomorrow. It's been quite the labor of 23 00:01:11,280 --> 00:01:13,040 love. We've had such a good time 24 00:01:13,040 --> 00:01:17,440 putting it together. It is a 10 episode founder new 25 00:01:17,440 --> 00:01:20,000 series. It's by our client Recess, which 26 00:01:20,000 --> 00:01:22,680 is an Australian sustainable office furniture company. 27 00:01:22,680 --> 00:01:26,040 And the podcast is called the Anti Work podcast because it's a 28 00:01:26,040 --> 00:01:30,000 podcast about avoiding burnout and how to set boundaries as a 29 00:01:30,000 --> 00:01:32,960 founder, the mental health toll that being a founder and 30 00:01:32,960 --> 00:01:34,400 building a business can take on you. 31 00:01:34,400 --> 00:01:37,520 So if you guys care about that kind of content, I'm not in the 32 00:01:37,520 --> 00:01:40,120 podcast, Annabel's not in the podcast, but obviously we have 33 00:01:40,120 --> 00:01:44,880 very much touched the podcast. So I will put a link down below 34 00:01:44,880 --> 00:01:47,680 in the description so you guys can subscribe because the first 35 00:01:47,680 --> 00:01:49,720 episode is going up tomorrow and I'm very excited. 36 00:01:49,720 --> 00:01:52,320 It's a been a really cool project for us to work on. 37 00:01:52,480 --> 00:01:54,360 All right, before we get into the stories for today, as 38 00:01:54,360 --> 00:01:56,600 always, please rate, review and subscribe. 39 00:01:56,840 --> 00:01:59,080 Please Spotify star rate US. We're still trying to get to 40 00:01:59,080 --> 00:02:01,840 1000 Spotify star ratings by the end of the year. 41 00:02:01,840 --> 00:02:05,080 OK, the first story that I have for you guys is there's this new 42 00:02:05,120 --> 00:02:07,960 viral TikTok creator called Olivia Unplugged. 43 00:02:08,320 --> 00:02:11,960 And it's been revealed that she is actually a brand account. 44 00:02:12,560 --> 00:02:16,440 So Olivia Unplugged is this new creator and she's been, I mean, 45 00:02:16,480 --> 00:02:18,480 at least all over my For you page. 46 00:02:18,480 --> 00:02:20,800 I'm sure some of you guys have seen her as well. 47 00:02:21,240 --> 00:02:24,560 It's a creator named Olivia. And her most viral or like 48 00:02:24,560 --> 00:02:29,160 famous videos are her standing in front of this green white 49 00:02:29,160 --> 00:02:31,640 board where she explains topics to the camera. 50 00:02:31,640 --> 00:02:34,280 The content that she's explaining is usually centered 51 00:02:34,280 --> 00:02:37,000 around mental health and scrolling culture. 52 00:02:37,480 --> 00:02:41,120 But the way that it's presented like really fits in with the 53 00:02:41,120 --> 00:02:44,160 zeitgeist right now, right? Like that whiteboard explainer 54 00:02:44,160 --> 00:02:46,120 content. It's so popular. 55 00:02:46,120 --> 00:02:48,960 It's way more popular than like a TikTok green screen. 56 00:02:48,960 --> 00:02:52,280 I would say at this point. Anyways, after the account 57 00:02:52,280 --> 00:02:56,920 garnered over 100,000 followers and millions of views since it 58 00:02:56,920 --> 00:02:59,880 launched just at the end of June, so just a few months ago, 59 00:02:59,920 --> 00:03:02,720 it has now been revealed that Olivia Unplugged is actually a 60 00:03:02,720 --> 00:03:06,920 brand account for the app Opal, which helps users focus. 61 00:03:07,120 --> 00:03:09,400 It's not that this account was hiding that. 62 00:03:09,720 --> 00:03:11,200 I wouldn't say they were hiding it at all. 63 00:03:11,200 --> 00:03:14,240 Like she mentions Opal Opal here and there in the content. 64 00:03:14,480 --> 00:03:18,040 If you go to their page, it says powered by Opal and then you can 65 00:03:18,040 --> 00:03:19,680 like Click to download in the link. 66 00:03:19,680 --> 00:03:22,680 So they're not hiding that. It was like a brand account, but 67 00:03:22,680 --> 00:03:26,120 there was no overt branding like the profile picture, for 68 00:03:26,120 --> 00:03:27,560 example. It wasn't the logo. 69 00:03:27,560 --> 00:03:29,360 It's Olivia. There's no like product 70 00:03:29,360 --> 00:03:32,280 placement, things like that. So Rachel Carton of the Lincoln 71 00:03:32,280 --> 00:03:35,760 Bio newsletter, she interviewed Olivia about the account and the 72 00:03:35,760 --> 00:03:38,840 strategy behind it. So Olivia is a real person. 73 00:03:38,840 --> 00:03:40,640 By the way, it is her actual name. 74 00:03:40,840 --> 00:03:44,560 She is a social media manager for Opal and it seems like this 75 00:03:44,560 --> 00:03:47,840 concept came to life partly through her and in collaboration 76 00:03:47,840 --> 00:03:51,240 with other people on her team. This is what she said to Rachel 77 00:03:51,240 --> 00:03:53,360 Carton quote. When I applied for the role, I 78 00:03:53,360 --> 00:03:56,680 submitted a video essay alongside my application sharing 79 00:03:56,680 --> 00:03:59,840 how Opal changed my life and what I do with their socials. 80 00:04:00,080 --> 00:04:03,240 TikTok has always been a space I've loved, so she encouraged me 81 00:04:03,240 --> 00:04:06,320 to return to what felt natural storytelling straight to the 82 00:04:06,320 --> 00:04:08,680 camera. We decided to test it out as 83 00:04:08,680 --> 00:04:11,600 brand owned account and I challenged myself to post 84 00:04:11,600 --> 00:04:14,640 everyday for 30 three days. My very first video was about 85 00:04:14,640 --> 00:04:17,600 starting a quote UN quote cult, have people obsessed with focus 86 00:04:17,920 --> 00:04:21,079 and reclaiming their time and that is still the same message 87 00:04:21,079 --> 00:04:23,400 in every video. The infamous green board. 88 00:04:23,640 --> 00:04:25,400 The funny thing is we never even bought it. 89 00:04:25,400 --> 00:04:27,760 It was literally sitting on the street in Paris after a 90 00:04:27,760 --> 00:04:31,400 neighboring VC fund moved offices and somehow we got the 91 00:04:31,400 --> 00:04:34,440 heavy thing into ours. It's objectively a terrible 92 00:04:34,440 --> 00:04:38,080 board but somehow it has magic. I first used it after seeing a 93 00:04:38,080 --> 00:04:41,120 video I loved that was concise, educational and compelling and 94 00:04:41,120 --> 00:04:43,840 thought, why not try it? I didn't expect it to resonate 95 00:04:43,840 --> 00:04:47,120 in the way that it did, but it makes the message feel instantly 96 00:04:47,120 --> 00:04:49,800 digestible, even if you can barely read what I'm writing 97 00:04:49,840 --> 00:04:51,240 now. We even get comments like my 98 00:04:51,240 --> 00:04:53,720 show is on because people recognize the green board and 99 00:04:53,720 --> 00:04:56,760 know exactly what's coming. And yes, it definitely came out 100 00:04:56,760 --> 00:04:59,840 of experimentation. I had already posted around 40 101 00:04:59,840 --> 00:05:03,080 videos before that one took off. And it's proof that persistence 102 00:05:03,120 --> 00:05:05,760 pays off. OK, Yeah, I love this. 103 00:05:05,760 --> 00:05:09,000 I love that it shows that experimentation and trying new 104 00:05:09,000 --> 00:05:11,440 things pays off. That's something that Annabelle 105 00:05:11,440 --> 00:05:14,400 actually was saying about me recently as we were talking 106 00:05:14,400 --> 00:05:19,040 about like, what is a superpower that we each have when it comes 107 00:05:19,040 --> 00:05:20,520 to like working in startup culture? 108 00:05:20,520 --> 00:05:23,000 And she was like, you're never married to an idea. 109 00:05:23,240 --> 00:05:26,720 You're really like agile. And I'm really open to trying 110 00:05:26,720 --> 00:05:28,800 different things. And I hadn't really considered 111 00:05:28,800 --> 00:05:30,400 that, but it's so true. And like, that's what you have 112 00:05:30,400 --> 00:05:32,280 to do, especially when it comes to content, right? 113 00:05:32,440 --> 00:05:35,560 When you're trying to build a presence on any social media 114 00:05:35,560 --> 00:05:38,720 platform or figuring out your content style, whether you're a 115 00:05:38,720 --> 00:05:41,960 media brand or, you know, just like a brand brand itself. 116 00:05:41,960 --> 00:05:44,200 I mean, I guess a media brand is also a brand, but you know what 117 00:05:44,200 --> 00:05:46,200 I mean? Like a company that sells a 118 00:05:46,200 --> 00:05:48,000 product or whatever, or even a service. 119 00:05:48,360 --> 00:05:50,800 So yeah, I think it's so important. 120 00:05:50,800 --> 00:05:54,880 And you will never know what works unless you try a bunch of 121 00:05:54,880 --> 00:05:57,160 different things. I also very much subscribe to 122 00:05:57,160 --> 00:05:59,280 that mentality when it comes to like careers. 123 00:05:59,440 --> 00:06:01,680 That's what I tell the girls all the time because all the girls 124 00:06:01,680 --> 00:06:04,200 that work for me for the most part are in their like, early to 125 00:06:04,200 --> 00:06:06,680 mid 20s and they're always like, I don't know what I want to do 126 00:06:06,680 --> 00:06:08,280 with my life. I'm not sure what's going on. 127 00:06:08,280 --> 00:06:11,320 And I'm like, you just have to try a bunch of different things. 128 00:06:11,320 --> 00:06:15,840 I had like 100 lives in my 20s and it led me to Centennial and 129 00:06:15,840 --> 00:06:19,760 realizing that media, you know, at least for what I presume will 130 00:06:19,760 --> 00:06:22,400 be the foreseeable future, is the place that I'm meant to be 131 00:06:22,400 --> 00:06:24,280 in my career. And it's something that I love. 132 00:06:24,280 --> 00:06:26,880 And you won't know that until you just try a bunch of 133 00:06:26,880 --> 00:06:31,040 different shit. OK, The next story that I have 134 00:06:31,040 --> 00:06:33,360 for you guys. Well, I'm sorry. 135 00:06:33,360 --> 00:06:35,600 I know that people are always like, stop talking about Mr. 136 00:06:35,600 --> 00:06:37,720 Beast, OK? I haven't talked about him that 137 00:06:37,720 --> 00:06:39,400 much. Maybe in the second-half of this 138 00:06:39,400 --> 00:06:40,640 year. I know that there were like, 139 00:06:40,640 --> 00:06:43,240 honestly, at one point, like weekly updates about him. 140 00:06:43,520 --> 00:06:47,080 But this is a pretty big story. It's made it everywhere. 141 00:06:47,080 --> 00:06:49,880 Like, the BBC is covering it. Like everyone is covering it. 142 00:06:50,160 --> 00:06:54,360 So Mr. Beast is facing backlash for trapping a man in a burning 143 00:06:54,360 --> 00:06:58,440 building in a new video and then defending that decision. 144 00:06:58,560 --> 00:07:02,680 Mr. Beast, whose real name is Jimmy Donaldson, is no stranger 145 00:07:02,680 --> 00:07:06,320 to posting videos that rely on spectacle, and he seems to just 146 00:07:06,320 --> 00:07:09,960 be pushing it further and further. 2 days ago, Mr. Beast 147 00:07:09,960 --> 00:07:14,120 posted a video titled Would You Risk Dying for $500,000. 148 00:07:14,600 --> 00:07:17,880 In the video, the contestant, whose name is Eric, had to get 149 00:07:17,880 --> 00:07:20,800 through a variety of death traps to win the money. 150 00:07:20,800 --> 00:07:23,560 Side note, Eric is also a professional stuntman. 151 00:07:23,640 --> 00:07:28,680 In Jimmy's words Quote, he could win $500,000 if he completes 7 152 00:07:28,680 --> 00:07:32,040 fire traps, including getting shot out of a cannon into fire, 153 00:07:32,320 --> 00:07:35,400 jumping through death defying rings of fire and surviving 154 00:07:35,400 --> 00:07:38,320 massive fiery explosions, and so much more. 155 00:07:38,840 --> 00:07:41,840 The video begins with Eric having to pull bags of money out 156 00:07:41,840 --> 00:07:45,560 of a room that is entirely set on fire, which obviously is 157 00:07:45,560 --> 00:07:49,760 intense to say the least, and at some point he even catches on 158 00:07:49,760 --> 00:07:51,640 fire. He completed the challenges with 159 00:07:51,640 --> 00:07:57,560 a haul of $350,000. Now naturally there was a lot of 160 00:07:57,560 --> 00:08:00,840 backlash to this video, mostly out of safety concerns, and 161 00:08:00,840 --> 00:08:02,800 Jimmy has since responded to the backlash. 162 00:08:02,800 --> 00:08:06,360 So in a comment underneath the video he wrote in case there's 163 00:08:06,360 --> 00:08:08,760 any concern about the safety of the stuntman contestant. 164 00:08:09,240 --> 00:08:12,400 I just wanted to mention that we take safety extremely seriously. 165 00:08:12,400 --> 00:08:14,840 Every challenge was tested by multiple stuntmen. 166 00:08:14,960 --> 00:08:18,040 We have a full rescue team on standby with firefighters, EM, 167 00:08:18,040 --> 00:08:21,480 TS, and drivers equipped with an ambulance and fire truck. 168 00:08:21,640 --> 00:08:24,400 We also had a pyro team controlling the fires and 169 00:08:24,400 --> 00:08:27,480 multiple fire suppression methods on every challenge to 170 00:08:27,480 --> 00:08:30,560 ensure we could essentially turn off the fire if there was ever 171 00:08:30,560 --> 00:08:32,760 an issue. But our stunt coordinator did an 172 00:08:32,760 --> 00:08:35,400 amazing job as always and none of these systems were ever 173 00:08:35,400 --> 00:08:37,360 needed. Just wanted to be transparent 174 00:08:37,360 --> 00:08:40,200 with you all since I saw some concern and then like I said, 175 00:08:40,200 --> 00:08:42,720 this started to get mainstream media attention. 176 00:08:42,960 --> 00:08:47,560 So then he took to X and he wrote this blew up. 177 00:08:47,560 --> 00:08:50,040 If you're curious. Obviously we had ventilation for 178 00:08:50,040 --> 00:08:52,640 the smoke and a kill switch to cut off the fires. 179 00:08:52,960 --> 00:08:55,640 We had professionals test this extensively, and the guy in the 180 00:08:55,640 --> 00:08:58,160 video, as stated, is a professional stuntman. 181 00:08:58,600 --> 00:09:02,000 I take safety more seriously than you could ever imagine. 182 00:09:02,120 --> 00:09:06,400 OK, if this is a professional stuntman and there's all of 183 00:09:06,400 --> 00:09:10,000 these things in place to, you know, prevent it from actually 184 00:09:10,000 --> 00:09:12,160 being that dangerous, my first question is like, why? 185 00:09:12,200 --> 00:09:16,120 Why even make it then if if this is actually not a dangerous 186 00:09:16,160 --> 00:09:18,360 video to make, why would you even make it? 187 00:09:18,360 --> 00:09:21,160 What's the point then? I guess you think if you think 188 00:09:21,160 --> 00:09:24,200 about his target audience, OK, the point is actually because 6 189 00:09:24,200 --> 00:09:27,120 year olds will watch this and be interested in it and not fully 190 00:09:27,120 --> 00:09:29,320 understand what's going on. And then when you think about it 191 00:09:29,320 --> 00:09:31,840 from that perspective, you're like, Oh yeah, that's why people 192 00:09:31,840 --> 00:09:34,920 hate Mr. Beast because he's posting these videos and he's 193 00:09:34,920 --> 00:09:38,840 branding himself as just like a regular Jaguar YouTube guy and 194 00:09:38,840 --> 00:09:42,200 he's making these crazy stunts that are super dangerous. 195 00:09:42,320 --> 00:09:45,400 And we saw what happened with Jeff Wittek in the vlog squad, 196 00:09:45,440 --> 00:09:47,320 right? With his accent, with the 197 00:09:47,320 --> 00:09:52,560 excavator, Like we have seen how these stunts for views and 198 00:09:52,560 --> 00:09:54,720 engagement can go horribly wrong. 199 00:09:54,760 --> 00:09:57,960 I think one of the biggest issues though that people have 200 00:09:57,960 --> 00:10:01,240 with this video, aside from all the safety stuff, is that Mister 201 00:10:01,240 --> 00:10:05,200 Beast is currently facing allegations of fostering an 202 00:10:05,200 --> 00:10:09,880 unsafe work environment and exploiting contestants during 203 00:10:09,880 --> 00:10:13,080 the filming of his TV show, Beast Games. 204 00:10:13,320 --> 00:10:16,960 And then coming out with a video like this is kind of like you're 205 00:10:16,960 --> 00:10:18,360 not beating the allegations, buddy. 206 00:10:19,160 --> 00:10:20,360 OK. And the last story that I have 207 00:10:20,360 --> 00:10:22,400 for you guys, I've never actually spoken about this 208 00:10:22,400 --> 00:10:24,080 creator before. I really like them. 209 00:10:24,320 --> 00:10:27,600 But creator Brett Miller, he is a tick tock creator. 210 00:10:27,600 --> 00:10:29,600 He makes mostly like skit content. 211 00:10:30,000 --> 00:10:33,360 His handle is Britney Spears for anyone that knows. 212 00:10:33,360 --> 00:10:35,960 And he's opened up about how monetizing has become 213 00:10:35,960 --> 00:10:40,440 increasingly difficult as an LGBTQ plus creator. 214 00:10:40,440 --> 00:10:43,000 So he made a recent video literally just a couple hours 215 00:10:43,000 --> 00:10:46,040 ago where he starts by talking about how being a content 216 00:10:46,040 --> 00:10:49,040 creator full time has really impacted his mental health. 217 00:10:49,080 --> 00:10:52,200 And then he went on to explain how part of that is because 218 00:10:52,200 --> 00:10:54,800 monetizing has become harder and harder. 219 00:10:54,800 --> 00:10:58,800 And now, obviously, this is from a very anecdotal perspective, 220 00:10:58,800 --> 00:11:01,280 OK, But I think it's an interesting and important 221 00:11:01,280 --> 00:11:04,360 perspective to note and something for us to discuss here 222 00:11:04,360 --> 00:11:06,600 is obviously like an Internet culture podcast. 223 00:11:07,000 --> 00:11:10,880 He said that he noticed a cultural shift when it came to 224 00:11:10,880 --> 00:11:14,160 like paying creators, like brands being willing to pay and 225 00:11:14,160 --> 00:11:18,840 work with LGBTQ plus creators after the Dylan Mulvaney Bud 226 00:11:18,840 --> 00:11:21,000 Light campaign. In case you missed it, Dylan 227 00:11:21,000 --> 00:11:23,800 partnered with Bud Light in 2023. 228 00:11:24,240 --> 00:11:27,120 Many Internet users were happy to see a company like Bud Light 229 00:11:27,320 --> 00:11:29,720 make a move for trans visibility. 230 00:11:30,080 --> 00:11:33,880 But right wing political pundits were quick to criticize the 231 00:11:33,880 --> 00:11:37,240 campaign. And Dylan experienced a flood of 232 00:11:37,240 --> 00:11:40,800 transphobic vitriol, which she later opened up about and said 233 00:11:40,800 --> 00:11:43,480 the brand didn't really do anything to help her. 234 00:11:43,480 --> 00:11:46,120 So Brett explains, says, like, it's not Dylan's fault, 235 00:11:46,120 --> 00:11:50,000 obviously, but for some reason that was kind of the catalyst 236 00:11:50,240 --> 00:11:53,480 for all of these, quote, right wingers to be really aggressive 237 00:11:53,480 --> 00:11:56,720 in the fact that they do not like LGBT people promoting 238 00:11:56,720 --> 00:11:59,160 products. He says from his own personal 239 00:11:59,160 --> 00:12:02,520 experience, he has received increasingly less sponsorships, 240 00:12:02,760 --> 00:12:04,920 even though his account has grown substantially. 241 00:12:05,240 --> 00:12:08,080 And his comment section is filled with support. 242 00:12:08,320 --> 00:12:12,080 And there are other creators in the comment section who are part 243 00:12:12,080 --> 00:12:16,360 of the LGBTQ plus community validating this, saying they 244 00:12:16,360 --> 00:12:19,720 feel this, and they're experiencing similar things, 245 00:12:19,720 --> 00:12:21,960 too. And I think it's a really 246 00:12:21,960 --> 00:12:25,680 important conversation right now in the creator economy that I 247 00:12:25,680 --> 00:12:28,160 haven't really seen a lot of people talk about. 248 00:12:28,160 --> 00:12:31,760 When I reflect back, the Dylan Mulvaney situation with Bud 249 00:12:31,760 --> 00:12:36,520 Light actually did feel like a cultural reset, almost like a 250 00:12:36,520 --> 00:12:39,360 culturally, very culturally impactful moment. 251 00:12:39,720 --> 00:12:43,920 Not in a good way because, you know, it was one of the first 252 00:12:43,960 --> 00:12:48,040 times that I think we've seen a brand, you know, align 253 00:12:48,040 --> 00:12:51,920 themselves with a very progressive view, progressive 254 00:12:51,920 --> 00:12:54,760 stance and then getting backlash. 255 00:12:54,840 --> 00:12:58,480 And instead of saying like we stand by Dylan, we stand by this 256 00:12:58,480 --> 00:13:00,600 decision. We support trans people, we 257 00:13:00,600 --> 00:13:04,440 support the LGBTQ plus IA community, all of that. 258 00:13:04,600 --> 00:13:09,520 They basically went back on that stance and caved to public 259 00:13:09,520 --> 00:13:13,040 pressure and kind of like low key threw Dylan under the bus 260 00:13:13,040 --> 00:13:15,480 publicly. And hearing from a creator like 261 00:13:15,480 --> 00:13:20,400 Brett how a moment like that and just how things have been going 262 00:13:20,400 --> 00:13:23,640 culturally and politically these past couple of years, like how 263 00:13:23,640 --> 00:13:28,800 all of that is genuinely having real world consequences on the 264 00:13:28,800 --> 00:13:33,320 people who are shaping the creator economy and shaping art 265 00:13:33,320 --> 00:13:36,320 and culture and content and humor. 266 00:13:36,600 --> 00:13:39,280 It's actually so horrifying sometimes. 267 00:13:39,280 --> 00:13:42,760 I don't think brands understand how important it is, or at least 268 00:13:42,760 --> 00:13:48,400 the people at the top understand how important it is to align 269 00:13:48,400 --> 00:13:52,960 with progressive values and how beneficial that can be to your 270 00:13:52,960 --> 00:13:54,320 brand, especially in the long term. 271 00:13:54,320 --> 00:13:57,760 Because pendulums, they swing. I mean, this is like what I have 272 00:13:57,760 --> 00:14:00,320 to believe, OK, Pendulums, they swing. 273 00:14:00,320 --> 00:14:04,600 And we're going to remember in like 1020 years when hopefully, 274 00:14:04,600 --> 00:14:07,400 knock on fucking wood, things have come back to more of like 275 00:14:07,400 --> 00:14:10,200 an equilibrium. We're going to remember the 276 00:14:10,200 --> 00:14:12,480 brands like Bud Light. We're going to remember the 277 00:14:12,480 --> 00:14:15,920 brands that caved under that, like right wing public pressure 278 00:14:16,280 --> 00:14:20,560 and stood for nothing basically, and went back on everything that 279 00:14:20,560 --> 00:14:22,600 they previously said. They're fucking like rainbow 280 00:14:22,600 --> 00:14:25,400 logos, every pride and shit. Like we're going to remember 281 00:14:25,400 --> 00:14:28,560 that. So yeah, I just thought, I know 282 00:14:28,560 --> 00:14:32,320 it's an anecdotal story, but I thought it was an important one 283 00:14:32,320 --> 00:14:35,000 and I think it has a bigger message attached to it. 284 00:14:35,000 --> 00:14:38,160 Even if a brand only cares about the bottom line, I feel like 285 00:14:38,360 --> 00:14:41,920 kind of caving to the cultural and political pressure right 286 00:14:41,920 --> 00:14:45,000 now. It's short sighted and I think 287 00:14:45,000 --> 00:14:47,720 it actually will harm the bottom line in the long run. 288 00:14:48,000 --> 00:14:50,360 All right guys, that's it for Mini Scroll today. 289 00:14:50,360 --> 00:14:52,800 Thank you so much for listening. I love you guys. 290 00:14:52,840 --> 00:14:54,840 Please remember to rate, review and subscribe. 291 00:14:55,240 --> 00:14:58,840 Please Spotify star rate US and I will actually, I won't talk to 292 00:14:58,840 --> 00:14:59,960 you tomorrow. Annabelle will talk to you 293 00:14:59,960 --> 00:15:01,480 tomorrow and then I will talk to you on Thursday. 294 00:15:01,720 --> 00:15:02,200 Bye.