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Coming up today on Mini Scroll, 
an Aussie brand accidentally 

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outs an influencer for asking 
for free clothing tops. 

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Grocery store claps back at 
Katherine Ebbs and Margaret 

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Quali and Jack Antonov split. 
Hi everyone. 

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Welcome to Mini Scroll, the 
daily Internet culture podcast 

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bringing you the biggest stories
from social media, the creator 

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economy and the digital space. 
Every Monday through Thursday 

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and sometimes Fridays. 
I'm your host, Lauren Meisner, 

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the founder of the Australian 
youth digital media brand 

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Centennial World. 
Welcome back to Mini Scroll, 

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everyone. 
All right, I don't think I have 

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any updates for you guys, but as
always, Please remember to rate,

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review and subscribe. 
It helps us so much. 

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It helps us grow. 
It helps US get sponsors and 

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keep going. 
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leave us an Apple review, 
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follow us on TikTok, all that 
good stuff. 

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All right, let's just get into 
the stories for today. 

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So the first story that I have 
for you guys today is runaway. 

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The label has accidentally 
exposed the wife of an F1 

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driver. 
So runaway. 

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The label is a Sydney based 
brand that is definitely one of 

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those like trendy cute 
Australian online stores. 

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I think I have followed them for
years, probably being based in 

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Sydney. 
They sell anything from wedding 

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guest dresses to loungewear to 
matching sets. 

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The label also has a pretty 
sizeable following. 

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They have over 730,000 followers
on Instagram and 81,000 on 

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Tiktok. 
So earlier this week, the 

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brand's social team posted a 
clip to Tiktok and it was them 

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being excited that they had 
received Adm from Alexandra 

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Leclerc. 
So Alexandra, if you don't know,

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is married to Charles Leclerc, 
who is a famous F1 driver. 

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And F1 is definitely out of my 
wheelhouse, OK? 

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I do not watch Drive to Survive.
I know I should. 

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I know everybody's obsessed with
it. 

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My husband's obsessed with F1 
too. 

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But it's kind of outside of my 
wheelhouse. 

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So stick with me. 
But Charles has been in the 

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sport sense, 2019, and he 
currently competes for Ferrari. 

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The pair reportedly met in 2023 
and got engaged at the end of 

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2025 and they got married in 
February of this year. 

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So Alexandra is obviously well 
known because of her marriage, 

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but she is also a popular 
fashion and lifestyle creator. 

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She has almost 5 million 
followers on Instagram. 

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So of course it's great 
publicity when she wears 

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anyone's clothing uses anyone's 
product. 

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So that makes sense as to why 
runaway the label, why they were

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so excited by this DM that they 
got from her. 

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And it's not just her following.
Like as somebody who doesn't 

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follow F1, I still like knew who
she was, right? 

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Like she's still very like 
culturally relevant. 

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She's part of the zeitgeist 
right now. 

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So it makes sense like she has a
lot of clout, like even outside 

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of having just like a big 
following. 

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OK so in the TikTok you could 
see Alexandra's DM to run away 

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the label. 
She had sent a reel of one of 

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their dresses and wrote hi, I 
was looking at outfits for my 

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upcoming summer trips and I was 
wondering if you would be 

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interested in sending me this 
blue set. 

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It's so cute. 
And then the girls that work at 

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the label, they were all so 
excited. 

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In the video, six of them were 
drafting a response together 

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that is so relatable and they 
ended up responding. 

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Anything you want. 
Please let us know if you would 

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like any other pieces along with
your shipping details and we can

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get it out to you ASAP. 
We love you so much. 

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Runaway the label posted this 
not to like expose her for 

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asking for free clothes, like 
they were showing the behind the

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scenes of getting Adm from like 
this huge personality and like 

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how they were so excited about 
this. 

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However, social media users did 
not see it in such a positive 

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light. 
So many people are in disbelief 

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that Alexandra would ask for a 
free dress, pointing to the fact

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that her husband is a 
multimillionaire. 

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One Reddit user wrote quote They
just moved into a luxurious 

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newly built apartment and 
recently got a brand new custom 

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yacht. 
Gifted items are a reality of 

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influencer marketing, but the CM
comes off in poor taste, 

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especially because the set she's
asking for is under $200. 

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A user on X wrote. 
I don't really care for Wags, 

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but this girl has millions of 
dollars sitting in her bank 

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account. 
If she really wanted the 

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clothes, she could just buy it 
herself instead of exploiting 

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her fame to get free handouts 
from small businesses. 

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OK, so amid the mounting 
backlash Runaway, the label 

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actually ended up taking down 
the TikTok to protect Alexandra.

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According to social media users,
the brand did respond to slash 

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like some comments clarifying 
that Alexandra asked them to 

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send the dress because it was 
sold out online. 

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So obviously the video has been 
deleted so we can't see if they 

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did or did not like these 
comments. 

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However, we had a look at their 
website run away the label while

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researching and the clothing in 
question seems to be the agenta 

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ruched waist back sea skirt 
seafoam and the agenta scoop 

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halter bodysuit in seafoam. 
And when we looked, all of the 

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sizes were in stock except for 
extra, extra small and extra 

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small. 
So I'm assuming she's like an 

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extra small and that that is 
possibly the reason why she DMS 

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them this in saying that, 
there's also a lot of people 

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coming forward saying like this 
unfortunately is just like 

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common practice in the creator 
economy. 

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Obviously, the bigger question 
here is like, should it be? 

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But at the end of the day, is 
that bigger question, answering 

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that bigger question, is it 
going to change how the industry

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operates? 
Probably not. 

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I wouldn't pay for anything if I
didn't have to and neither would

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you. 
I feel like people just want 

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excuses to hate rich and 
successful influences. 

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Which fair enough, but in this 
instance Alexandra the clerk on 

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this dress. 
I don't get what people are so 

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outraged by. 
We already know that in the 

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industry generally models, 
celebrities, influencers don't 

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pay for a lot of things, meals, 
experiences, holidays, because 

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the brands profit directly from 
having people that have a strong

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following use their product goes
to the restaurant where they're 

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closed. 
My thing with this Alexander the

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clerk thing is a couple of 
things. 

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One, I think clearly she liked 
the dress, which is nice. 

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Messaging a brand is not that 
crazy influences do it all the 

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time. 
I've done UGC for brands before.

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I've also worked with brands and
done like our placement before. 

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You either message them and 
request to work with them. 

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They give you free stuff and 
make a video or they pay you. 

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That is how the industry works. 
What I think is interesting is 

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the girls that posted the video,
they clearly seem very excited 

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about her messaging them. 
Small brand, niche brand. 

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She has 4.9 million followers. 
It's great exposure. 

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Now I'm not sure what happened, 
why things went wrong, but I've 

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seen the videos got taken down. 
I don't know if they gave her 

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the dress as an as a celebrity 
influencer model, whatever. 

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If you now see that brand, 
you're not going to work with 

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them because you realize if you 
measure them directly, 

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privately, the messages you're 
sending are going to be shown 

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online. 
It's not a good look for the 

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brand I'm thinking for. 
The second thing is for the 

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brand, I think in terms of 
exposure, they fumble the bad 

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because even if the dress was 
cheap, and let's just be clear, 

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of course she can afford the 
dress. 

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It's not a money question. 
Charles Leclerc is one of the 

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richest people like in F1. 
So it's not about affordability,

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it's about brand partnerships 
and building relationships. 

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You could have worn that dress 
and got sent it for free, then 

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start working with them on a 
more exclusive long term basis. 

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I feel like people just think 
about virality and what they can

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post online and a quick view and
don't think about long term 

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strategy. 
At the time of recording, 

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Alexandra has not addressed the 
situation, but she is receiving 

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a lot of hate. 
And this whole thing is pretty 

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interesting because I think that
really solidifies something that

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we have talked about on this 
podcast for, I mean, I, I'm 

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going to say like at least over 
a year, which is like, people 

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have such extreme influencer 
fatigue and the concept of PR 

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and like influencers and 
celebrities and wealthy people 

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and famous people getting free 
stuff is such an extremely sore 

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point for everybody right now 
amid cost of living, mass 

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layoffs across every single 
industry. 

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And this story is particularly 
interesting because this was 

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actually a small business, like 
showing a win, being like, this 

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is going to be a win. 
And this will probably 

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contribute to our small business
like making money and, you know,

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like having a big moment, but 
the Internet still got mad about

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it. 
So I think that really shows 

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like how far influencer fatigue 
has gone and kind of like this 

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distaste for the influencer 
industry is right now amongst 

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the general public. 
And I wouldn't say that the 

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distaste extends beyond like 
comments and kind of like TikTok

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and Reddit backlash. 
Like influencers and the creator

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economy are, you know, bigger 
than ever, in many ways more 

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influential than ever and 
driving more sales than, you 

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know, any other type of, like, 
media has ever driven sales 

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before. 
So the actual data doesn't 

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always match up with like the 
general opinions that we see 

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online, which is also another 
really interesting part of this.

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All right, the next story that I
have for you guys today is we 

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have an update on the Katherine 
Ebbs grocery store saga. 

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So the grocery store that 
Catherine was in has clapped 

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back. 
We covered the saga on Tuesday, 

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but for a quick summary, 
lifestyle influencer Katherine 

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Ebbs posted this out of touch 
video while grocery shopping 

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over the 4th of July holiday 
weekend. 

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So she made claims that being at
this so-called small town 

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grocery store was like being in 
a simulation. 

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The grocery store in question 
was Tops, which happens to be a 

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chain in the area. 
So it's not like some random 

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corner store. 
It is apparently a chain grocery

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store. 
Anyway, viewers were really 

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disappointed in Catherine for 
posting a video like this. 

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And people felt like it was 
really her, like flaunting her 

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privilege. 
And OK, I said this on Tuesday. 

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I didn't articulate it well. 
But then I saw somebody else. 

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I think it they it was on 
TikTok, maybe articulate it so 

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much better than me. 
And I was like, that is what I 

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was trying to say. 
I was saying that she was trying

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to have kind of like a silly, 
like oh, I'm so like goofy and 

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silly moment. 
And then I saw somebody describe

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it as like peak bimbo, quote UN 
quote, like bimbo humor. 

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And I was like, that is exactly 
what I was trying to say. 

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It's giving kind of like 2000s 
Paris Hilton, Nicole Richie 

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humor when they were doing the 
simple Life and, you know, they 

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would go around like small towns
and different communities and 

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play this kind of like 
privileged bimbo character, 

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right? 
And that is what this video came

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across as. 
OK, So Tops has taken to 

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Instagram to respond to the 
viral moment. 

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They posted 10 pictures of a 
woman holding different items 

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available in the store, directly
referencing Catherine's video. 

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The first picture in the dump 
had POV. 

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You're entering the grocery 
store simulation written over 

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the top of it, and the caption 
was even more pointed it read 

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POV. 
You're entering the grocery 

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store simulation. 
We heard some people are 

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surprised by what you can find 
at a teeny tiny grocery store in

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the mountains. 
The good news? 

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We have over 150 stores across 
New York, PA, and Vermont, and 

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we're proud to serve communities
of every size. 

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Whether you're shopping close to
home or stocking up for a 

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mountain getaway, we've got 
everything you need from fresh 

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produce and quality meats to 
seafood, pantry staples and all 

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the best deals in town. 
And the Internet has love to 

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this. 
This is such a good example of a

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brand harnessing A viral moment 
that is relevant to them. 

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As we know, the relevancy plays 
a big role here that is relevant

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to them. 
And doing it in like kind of a 

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cheeky but still like tasteful 
way, like not getting in on the 

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hate. 
That is something that I hate to

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see. 
It doesn't work. 

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It cheapens the brand. 
And we have seen it here and 

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there over the past several 
years with brand personalities, 

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like getting in on drama. 
And that is like, not the vibe. 

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And I don't see this as the same
as that, right? 

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Like, this is a tasteful way to 
like turn this viral moment into

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like a cheeky, cute promo for 
them. 

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And it doesn't make fun of her, 
doesn't like, bully her. 

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So the comments, people are 
loving it. 

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Somebody wrote a raise for the 
social media team. 

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We love our top simulation. 
Like everyone's getting in on 

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it. 
They're loving it. 

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Now. 
Catherine hasn't responded to 

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this, but she did do another 
vlog where she went to a grocery

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store. 
So she just did a vlog. 

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I think it was yesterday I saw. 
And she was like, guess where 

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I'm going, guys? 
I'm going back to the grocery 

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store. 
So I think that's probably the 

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extent of the explanation that 
users are going to get from her.

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All right. 
And the last story that I have 

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for you guys today is Jack 
Antonoff and Margaret Crawley 

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have apparently split. 
So the week after Taylor and 

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Travis's wedding, it seems her 
longtime collaborator has a 

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relationship update of his own. 
Jack Antonoff and Margaret 

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Crawley have separated after 
nearly three years of marriage, 

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according to an exclusive report
from PEOPLE. 

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So, according to the 
publication, insiders describe 

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their relationship as rocky. 
However, representatives for 

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both Margaret and Jack did not 
respond to People's request for 

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comment. 
OK, so for contacts. 

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The pair started dating in 2021.
They got engaged a year later in

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2022, and they married in a 
private New Jersey ceremony in 

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August 2023. 
However, rumors that they had 

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split have been circulating for 
a little while, but they really 

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intensified after Jack 
reportedly attended Taylor and 

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Travis's wedding alone. 
At first, social media users 

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assumed that Margaret just 
couldn't make it because she was

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filming her upcoming movie King 
Snake. 

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But then users pointed out that 
King Snake had reportedly 

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wrapped already and there 
already are relationship rumors 

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between Margaret and one of her 
Co stars, Drew Starkey. 

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And then Dumois said that 
Margaret was apparently in New 

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York at the time of the wedding.
Regardless. 

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And then yesterday, right before
the People exclusive came out, 

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everybody noticed that Margaret 
seemed to have deleted or 

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archived some pictures with Jack
from her Instagram. 

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However those pictures have 
actually since been unarchived 

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and put back on the grid. 
OK, so I have seen so many 

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people be so excited for this. 
It seems like the Internet loves

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Margaret Quali, but a lot of 
people, especially Swifty's, 

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00:13:00,280 --> 00:13:03,880
really don't like Jack Antonov. 
And I was like, why is that? 

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Because I don't know enough of 
like the Swifty lore, right? 

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Like, I don't know enough of 
like the Taylor Swift lore to 

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00:13:08,400 --> 00:13:10,240
like fully understand why 
Swifty's don't love him. 

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So I was like looking into it 
and it seems like they just 

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don't love that she, like 
consistently collaborates with 

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him. 
They think he's kind of boring. 

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And then there's also a lot of 
criticism around how he like 

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publicly did or did not seem to 
support Margaret throughout the 

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00:13:23,120 --> 00:13:24,720
relationship. 
There's a lot of people that 

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00:13:24,720 --> 00:13:27,000
feel like he was not super 
supportive of her. 

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00:13:27,000 --> 00:13:29,720
He wouldn't show up to like some
of her big events and things 

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00:13:29,720 --> 00:13:32,120
like that. 
So in general, I think people 

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00:13:32,120 --> 00:13:34,280
just feel like he was kind of 
like a bad partner to her. 

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But Margaret Quali is such an IT
girl. 

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So if she is going to be in her 
single girl era, I'm so excited 

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to see how that goes. 
Anyways, guys, that's it for 

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mini scroll today. 
Thank you so much for listening.

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I love you guys. 
Please remember to rate, review 

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00:13:48,560 --> 00:13:50,400
and subscribe. 
Please Spotify star rate US. 

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00:13:50,400 --> 00:13:51,960
It helps us so much. 
It helps us grow. 

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And I will talk to you guys 
tomorrow for a Friday mini 

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scroll bye. 
Centennial World podcast network

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operates on Gadigal land. 
We would like to acknowledge the

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00:14:01,280 --> 00:14:04,480
Gadigal of the Aura Nation, the 
traditional custodians of this 

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land, and pay our respects to 
elders both past and present.