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Today we're going to talk about 
dopamine. 

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It's the evolutionary system 
within our brains responsible 

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for how we feel and it drives 
ambition, focus, and the desire 

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to pursue things outside of 
ourselves. 

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How well someone's dopamine 
system is working as the main 

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reason why some people seem 
unstoppable high achievers. 

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So how can you actually hack the
dopamine system to maximize 

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motivation, forge focus and 
achieve peak performance in 

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every endeavour that you tackle?
Now, most people think the more 

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dopamine, more stimulation and 
constant rewards equals more 

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motivation. 
But here's the twist. 

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It's not true. 
In fact, facing dopamine highs 

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all the time can kill your 
motivation, wreck your results 

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and even push you towards 
burnout, addiction and 

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depression. 
I've put hours into digging into

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the science of this and what I 
found flips the usual advice on 

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its head. 
So in this podcast, I'm going to

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break down my 4 top dopamine 
hacks that you can use to boost 

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motivation, sharpen focus and 
actually achieve your goals. 

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Now a quick introduction. 
I'm Terry. 

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I'm just an average bloke, but I
have a deep interest in the 

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psychology of performance. 
And over the last five years 

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I've been putting this into 
practice. 

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I've set a world world record 
for the world's largest GPS 

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drawing of a penis. 
Yeah, that actually happened. 72

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miles. 
I've become an award-winning 

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challenge athlete. 
And I've even built Rockman, an 

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online running and functional 
fitness challenge platform that 

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uses principles like this to 
push people past their limits 

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and help them become better. 
And if you want my list of my 31

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favorite mindset strategies I've
put together, there's a link in 

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the description below. 
All right, let's dive in. 

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Number one, protect your 
baseline. 

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Don't just chase peaks. 
Now you may think that more 

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dopamine equals more motivation,
but in reality, spikes can drop 

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your baseline, leaving you flat 
and even depressed afterwards. 

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Protecting your baseline is the 
real key, and here's how to do 

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it. 
So basically, we always have a 

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level of dopamine running 
through our system. 

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This is essentially our 
baseline, and when we partake in

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activities that spike or 
stimulate dopamine, we get these

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peaks in the dopamine chemical. 
But it's not these peaks that 

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determine our satisfaction or 
enjoyment of that activity, it's

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the peaks in relation to the 
baseline. 

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For example, if you get a spike 
in dopamine with some sort of 

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activity and you enjoy it, so 
you have a cheeky tug. 

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Then the next time you get a 
spike in dopamine, as it hasn't 

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returned all the way back down 
to baseline, it's got a shorter 

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distance between where it is 
until the peak, so therefore 

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there is a less satisfaction 
about it. 

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Now after major peaks of 
dopamine, we also experience a 

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crash and this can leave us 
below our baseline levels. 

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This is where we can start to 
feel depressed, low energy, a 

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bit like what's the point? 
You see, we only have a certain 

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amount of ready available 
dopamine within our bodies. 

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And if you use it all up in one 
big peak, then you're going to 

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run out and it's going to drop 
below baseline. 

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And that's where you're going to
feel grumpy, Moody, lack of 

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energy, lack of effort, 
unmotivated, and it's going to 

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take time for that baseline to 
return to normal. 

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Think of it like a toilet. 
When you smash the flush the 

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first time it works, it's great,
but if you smash it again soon 

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after, you're only getting sort 
of little dribbles. 

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And if you keep smashing it then
you run the system dry, all your

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dopamine is being used up is 
empty and there's a big 

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unflushed turd in the basin. 
This explains where you get post

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event Blues. 
Say you've done a massive Iron 

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Man, or a marathon, or an ultra,
or even a 5K. 

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It's all relative to the person,
but once you've done it, once 

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you've achieved it, you sort of 
get that depression after and 

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it's because you've used up all 
your dopamine. 

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This could be a massive night 
out on the sash as well, 

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especially if you're using a 
couple of recreationals. 

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You use up all your dopamine. 
So then afterwards you do have 

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these crashes. 
You're going to feel grumpy and 

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depressed for the next few days 
while that dopamine level 

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returns to baseline. 
And if you keep smashing it 

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afterwards and you keep chasing 
dopamine highs to get back to 

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where you were, all you're doing
is putting yourself further and 

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further under the baseline and 
into the hole. 

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And This is why a lot of people,
people can become addicted to 

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certain activities. 
They get the high, then they get

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the crash, then they're chasing 
the high again. 

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They go back to the activity, 
trying to get the spikes back 

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up, but there's no dopamine 
there. 

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And they just keep abusing, keep
abusing because they need to get

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back to that high, but their 
dopamine's gone. 

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So how do we solve it? 
It's through rest and recovery. 

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Depending on how far you go 
below baseline depends on the 

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high of the peak. 
The bigger the elation of the 

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activity, then the longer it's 
going to take for you to return 

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baseline. 
Now this could be a day, it 

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could be a couple of days, it 
could be a week, it could be a 

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month, it could be up to two 
months where you're feeling like

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this. 
But the best way thing to do is 

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just to relax, understand that 
you need to let it return to 

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baseline and sort of avoid all 
activities that induce high 

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peaks of dopamine. 
It happens to me every time I do

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a challenge now. 
I ended up falling off the wagon

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because I've had the high of the
event and then after the event, 

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when that event is gone, I chase
dopamine through maybe junk food

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and drink and other naughty 
stuff. 

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What I'm doing is I'm just 
putting myself further and 

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further in under that baseline. 
Nowadays I know what to expect. 

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I allow myself a week, 2 weeks, 
3 weeks, no training, no going 

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out, just rest and recovery and 
let that baseline come. 

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You'll know when it's back 
because all of a sudden you'll 

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start to get your motivation 
back. 

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You'll start thinking what's 
next? 

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What challenge should I take on?
You can also get stuck smashing 

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your baseline, say after a big 
night out on the weekend, you're

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going to feel depressed. 
Then during the week you can end

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up to eating junk food, smoking,
taking nicotine, eating 

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chocolate, scrolling on your 
phone, all dopamine inducing 

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activities. 
And while you think you might be

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taking a rest from the drinking,
what you're doing is you're not 

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allowing your baseline level of 
dopamine to return because you 

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keep smashing it with other 
activities. 

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The best way is just to relax. 
Now here's some things that 

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increase your dopamine but also 
lead to crashes after. 

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And you need to think of your 
dopamine sort of like a bank 

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account. 
These activities are like payday

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loans. 
They're quick, they're fast, 

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they put you into debt. 
So you might find this 

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interesting. 
Chocolate can spike your 

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dopamine by 1.5 X Porn, wanking,
sex 2X binge eating 2X scrolling

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on your phone. 
Mindless scroman less, but it's 

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more frequent and it creates 
compulsion. 

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Then you've got nicotine 2.5 X. 
Oh no that's good, I do love a 

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vape nowadays. 
Cocaine 2.5 X exercise will 2X 

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your dopamine. 
But there is a caveat to this. 

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It's only exercise that you 
enjoy. 

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If you don't enjoy it, you're 
not going to get the release of 

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dopamine. 
Amphetamines, meth, heroin 

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10X10X. 
Almost makes you want to think 

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about trying it, doesn't it? 
That must be one hell of a drug.

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I'll tell you what, it's piqued 
my interest. 

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Now, caffeine, we must talk 
about caffeine as well. 

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Caffeine doesn't actually 
increase your dopamine that 

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much, but what it does do is it 
blocks the receptors to the 

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chemical, which tells you when 
you're tired, effectively making

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your dopamine go further. 
Now, by all means, keep 

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partaking in all of these 
activities we've mentioned. 

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You're all adults here. 
I can trust you all right, But 

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the trick is not to abuse it. 
We talked about that rest. 

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We need to let our dopamine 
levels return back to normal. 

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So don't abuse it, pick it when 
it's needed, especially sort of 

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performance enhancing stuff like
caffeine. 

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Use it when it's needed. 
If you abuse it, it's just going

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to keep smashing that baseline 
and keep you under. 

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So what about some clean sources
of dopamine? 

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Dopamine which is more 
sustainable and prolonged and 

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doesn't cause the crash? 
These are the healthy ways to do

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it. 
If we go back to the bank 

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account analogy again, these are
like your steady income. 

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You've got sunlight 1.3 to 1.5 
times. 

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You've got the outdoors 1.1 to 
1.2 times. 

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You've got socializing, which is
1.4 to 2 times, which is quite 

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strong compared to what we're 
just talking about earlier with 

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The Dirty ones. 
And I can't believe I'm saying 

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this, but cold water therapy 
you're in in an ice bath that 

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can 2.5 X your dopamine and it's
a prolonged release. 

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It lasts for way longer than all
the other ones at the top and it

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prevents the crash. 
And I've always said this, cold 

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water baths are a bit like 
having a wank. 

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They may feel good, but you 
don't actually achieve anything.

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But if you like a cold water 
bath, then go for it, get 

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involved. 
It's these are healthy ways to 

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actually manage your dopamine 
without causing the crashes. 

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And why does this matter to what
we're trying to achieve here? 

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Because dopamine is for 
motivation. 

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If you're going to slam it into 
the floor, if you're going to 

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flush that bog and get rid of 
all your available dopamine, it 

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will demotivate you. 
It will put you into a place of 

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a lack of energy or a will or a 
drive to do anything. 

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So if we can control it and make
sure that we're protecting our 

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baseline, then it's going to 
mean we're going to have the 

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consistency to perform and have 
motivation going on for a lot, a

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lot longer. 
Now, protecting your baseline is

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one thing, but we also need to 
know how to manage our peaks. 

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And then this next section I'll 
tell you how to do that. 

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Number 2 on layer activities and
manage your peaks. 

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You may think that more 
simulation like music, caffeine,

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pre workout makes you perform 
better, but in reality it can 

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cause huge crashes in motivation
for the next day. 

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This is why you should look to 
unlayer your activities. 

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It's all about managing your 
peaks. 

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The higher the peak is directly 
relatable to the bigger the 

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crash. 
So if you can manage your peaks,

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not make them too big, then 
you're going to mitigate any 

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sort of crashes in dopamine 
afterwards. 

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It's like when you take a pre 
workout, you knock back an 

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espresso, you put your tunes on 
and you go and smash out a leg 

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day. 
Now this is all good and you may

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really enjoy that. 
But if you're doing that day 

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after day after day, you're only
going to be smashing that 

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dopamine again, putting you on 
the baseline. 

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Now, if you love whacking the 
tunes on or smashing a pre 

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workout and doing a crazy leg 
day, then go for it. 

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That's all good. 
But you just need to know that 

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you need to manage it throughout
the week because if you want to 

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main contain any sort of 
consistency with your training 

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or whichever endeavour that 
you're pursuing for longevity, 

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you need to be managing your 
peaks to by adding those little 

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add-ons to your session, you're 
making a bigger peak. 

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But if you can choose to do the 
activity without those add-ons 

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every now and then, then you're 
going to just protect that peak 

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and prevent the crash. 1 tactic 
I read about was a coin flip. 

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So you flip a coin before you'd 
start your session or whatever 

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you're doing to see whether 
you're going to have music or a 

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pre workout. 
That time, dopamine, love, 

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surprise, you've got to keep it 
guessing. 

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And why is this important? 
Because it gives you the 

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longevity. 
It prevents that crash. 

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It means that you can 
consistently aim at your targets

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without falling off the wagon. 
Now, we talked about protecting 

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your peak, managing your 
baseline. 

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That's all great. 
But now let's talk about 

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actually achieving things and 
goals. 

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That's why we're here, right? 
And that's why #3 is use clear 

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goals and challenges to drive 
dopamine. 

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Now, you may think that getting 
fitter or getting stronger is 

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enough for motivation, but in 
reality, vague goals don't 

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trigger dopamine. 
Effectively, dopamine spikes on 

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progress towards a clear target.
It needs specific and measurable

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steps. 
The main dopamine system within 

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us as humans and all mammals is 
the reward system. 

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We release dopamine when we 
achieve a target or a goal or an

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aim. 
This could be a challenge or a 

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target you've set out for 
yourself, a goal that you want 

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to achieve. 
It could be something work, it 

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could be something with your 
fitness, it could be something 

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in the house, or it could be 
something as simple as drinking 

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when thirsty or eating when 
hungry. 

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Our brain loves it. 
The more specific and important 

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the target, the more the 
dopamine high. 

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And this is evolutionary. 
It's what's kept us alive and 

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survive as human beings over all
the years. 

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It's what motivates us to go 
out, seek shelter, seek food, 

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seek warmth, have sex, multiply.
This is literally baked into us 

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as animals. 
For example, if you're doing a 

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pub quiz and there's no actual 
points or winners, then what's 

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the fucking point? 
The fun comes from achieving 

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points, from winning the quiz. 
That's what it's all about. 

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Now you may have also heard 
about the saying all wins feel 

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the same and they do internally 
because it all comes down to 

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context. 
James Smith, the online personal

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trainer, said on a podcast that 
he had the same feeling of 

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elation when he hit 10,000 
followers as he did a million 

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because context matters. 
So Mo Farah win an Olympic gold 

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might feel the same to my Nana 
struggling and getting to the 

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top of the stairs. 
And this also hinges on 

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deadlines and set dates in the 
diary in which he was supposed 

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to achieve these things. 
It's called the gold gradient 

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effect. 
When the deadline is months and 

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years away, there's no 
motivation at the start to 

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achieve it. 
It's only when the deadline gets

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close and you have to knuckle 
down and get it done that the 

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motivation starts to increase. 
In fact, there was one study in 

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a university where electorate 
sets one big deadline at the end

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of the year for 1/2 the group. 
For the other half, he split 

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that into three smaller 
deadlines throughout the year. 

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It was the second-half with the 
three deadlines spaced out that 

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performed better because they 
had shorter deadlines leading up

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to the main one. 
With motivation created by 

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urgency. 
There's no point in saying I 

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want to lose 1 kilogram in 12 
months, it's too long. 

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Give yourself an appropriate 
deadline that sparks that 

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motivation and you can use it by
breaking bigger goals down as 

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well, because we need to see 
that progression, those small 

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wins along the way to keep the 
motivational fires burning. 

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I did it in my world record run 
where I tackled a 72 mile GPS 

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drawing of a cock and balls. 72 
miles sounds impossible, it 

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sounds insane, but I broke it 
down every 45 minutes. 

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I had an energy gel and every 45
minutes that energy gel became a

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little pit stop in my brain, a 
little checkpoint, a little 

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sugary treat, but also I was 
knocking a little milestone down

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each time working towards that 
big goal. 

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00:14:04,680 --> 00:14:08,800
If I had just the 72 mile goal 
to get, I don't know whether I 

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could have got it. 
So set yourself SMART targets. 

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00:14:12,000 --> 00:14:17,360
These are specific, measurable, 
achievable, relatable to you and

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what you're doing and what you 
want to do, and with a specific 

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00:14:20,360 --> 00:14:23,360
time frame and a deadline and a 
date in the diary in which to 

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achieve it. 
Dopamine grabs onto that like a 

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00:14:25,640 --> 00:14:28,160
junkie with a crack rock. 
And why is this important for 

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00:14:28,160 --> 00:14:30,960
motivation and achieving goals? 
Because we're learning how to 

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00:14:30,960 --> 00:14:34,600
design our goals specifically to
induce that motivation, that 

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00:14:34,680 --> 00:14:37,800
dopamine release. 
By doing that effectively, we're

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00:14:37,800 --> 00:14:41,200
going to give ourselves the 
drive in which to thrive and 

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00:14:41,200 --> 00:14:43,040
achieve. 
And these are the principles and

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00:14:43,040 --> 00:14:45,800
the practices that we put into 
Rockman, my online challenge 

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00:14:45,800 --> 00:14:48,400
platform as well. 
We set monthly four week 

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00:14:48,400 --> 00:14:52,280
challenges that people can take 
part in anytime, anywhere, 

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00:14:52,440 --> 00:14:55,400
without fixed schedules, without
fixed locations, and without the

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00:14:55,400 --> 00:14:58,400
waiting around for a far off 
race day event to come round. 

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00:14:58,400 --> 00:15:01,320
You can get stuck in right now, 
wherever you are and challenge 

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00:15:01,320 --> 00:15:03,440
yourself. 
Give yourself that target, give 

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00:15:03,440 --> 00:15:06,160
yourself that aim and then and 
satisfaction of actually 

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00:15:06,160 --> 00:15:07,800
achieving that aim. 
And if you want to know more 

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00:15:07,800 --> 00:15:09,960
about Rockman, there's also a 
link in the description below. 

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00:15:10,120 --> 00:15:12,680
However, it's not all about 
rewards. 

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00:15:12,800 --> 00:15:15,640
There is a secondary system 
within us that releases 

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00:15:15,640 --> 00:15:19,440
dopamine, and this one is 
probably more important when it 

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00:15:19,440 --> 00:15:23,880
talks about driving motivation. 
Which leads us on to #4 don't 

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00:15:23,880 --> 00:15:27,400
reward before or after effort. 
Reward the effort itself. 

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00:15:27,680 --> 00:15:30,040
Now you may think the rewards 
are key for boosting motivation,

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00:15:30,040 --> 00:15:33,680
but in reality it kills 
intrinsic Dr. The brain learns 

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00:15:33,680 --> 00:15:36,800
to love the treat and not the 
work, and here's what you should

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00:15:36,800 --> 00:15:38,920
do instead. 
This is the lesser known 

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00:15:38,920 --> 00:15:40,920
incentive reward system within 
us. 

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00:15:40,920 --> 00:15:43,920
Basically, dopamine is released 
when we're working towards a 

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00:15:43,920 --> 00:15:47,440
goal that we find deep intrinsic
value from and enjoyment 

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00:15:47,440 --> 00:15:50,760
something we want to do. 
We get real value from it 

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00:15:50,880 --> 00:15:54,680
internally about us and who we 
are and our identity. 

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00:15:54,880 --> 00:15:57,720
You don't actually have to 
achieve the goal, just working 

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00:15:57,720 --> 00:16:00,160
towards that goal releases the 
dopamine. 

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00:16:00,240 --> 00:16:02,520
And this dopamine actually warps
time as well. 

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00:16:02,680 --> 00:16:04,800
You may think that time feels 
the same no matter how you look 

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00:16:04,800 --> 00:16:07,680
at it, but dopamine actually 
changes time perception too. 

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00:16:07,840 --> 00:16:12,720
Chasing rewards stretches time 
out and enjoying effort actually

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00:16:12,720 --> 00:16:15,560
compresses it. 
Hence the saying, time flies 

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00:16:15,560 --> 00:16:18,640
when you're having fun, so why 
shouldn't you reward before or 

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00:16:18,640 --> 00:16:21,200
after and why should you reward 
the actual effort itself? 

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00:16:21,680 --> 00:16:24,960
It's because your brain gets 
used to chasing the reward and 

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00:16:24,960 --> 00:16:28,240
not doing the work itself. 
The whole reason your dopamine 

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00:16:28,240 --> 00:16:32,040
is spiking is because of the 
rewards, and the rewards won't 

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00:16:32,040 --> 00:16:34,360
always be there when they're 
removed. 

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00:16:34,680 --> 00:16:37,520
Your motivation to do that task 
will diminish. 

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00:16:37,520 --> 00:16:40,120
It will crash. 
You need to find the value and 

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00:16:40,120 --> 00:16:44,200
you need to find the purpose 
within that activity to spike 

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00:16:44,320 --> 00:16:47,560
that incentive reward system. 
So you're releasing dopamine 

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00:16:47,720 --> 00:16:50,000
just through the love of doing 
the activity. 

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00:16:50,120 --> 00:16:52,720
There was one study with 
children who enjoy drawing, and 

334
00:16:52,720 --> 00:16:56,440
what they did is they started 
rewarding that drawing and after

335
00:16:56,440 --> 00:16:59,600
a while the children didn't care
too much for the drawing itself.

336
00:16:59,720 --> 00:17:02,160
They began only chasing the 
rewards. 

337
00:17:02,320 --> 00:17:05,400
And you get it in work. 
Say you love photography and you

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00:17:05,400 --> 00:17:09,359
love taking photos, but then it 
progresses into a career. 

339
00:17:09,640 --> 00:17:13,720
Now all of a sudden you're doing
it for the money and the reward 

340
00:17:13,760 --> 00:17:17,119
and your passion for that 
project actually disappears. 

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00:17:17,200 --> 00:17:19,400
Think of it like when every time
you see your mates, you're 

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00:17:19,400 --> 00:17:21,359
always having a pint. 
Well, you're not going to have 

343
00:17:21,359 --> 00:17:23,560
any motivation to see your 
friends when the pints aren't 

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00:17:23,560 --> 00:17:25,400
there. 
Whenever I see my mates, we're 

345
00:17:25,400 --> 00:17:27,680
always looking to have a pint 
now because that is what we've 

346
00:17:27,680 --> 00:17:29,920
always done. 
There's no internal purpose or 

347
00:17:29,920 --> 00:17:31,920
meaning behind just seeing my 
friends anymore. 

348
00:17:32,000 --> 00:17:35,120
It's always accompanied with the
rewards of the pints. 

349
00:17:35,680 --> 00:17:37,640
David Goggins has a good quote 
about music. 

350
00:17:38,000 --> 00:17:41,680
He says he never trains with 
music because one day that music

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00:17:41,680 --> 00:17:43,640
ain't going to be there. 
And it's true. 

352
00:17:43,720 --> 00:17:46,240
So you get to the start line of 
a marathon and you've been 

353
00:17:46,240 --> 00:17:47,760
training with music the whole 
way. 

354
00:17:48,120 --> 00:17:50,920
And then you look at your phone 
and the batteries have run out 

355
00:17:50,920 --> 00:17:53,320
on your Earpods. 
It could send you into a panic 

356
00:17:53,520 --> 00:17:56,160
because all of a sudden that 
reward isn't there. 

357
00:17:56,160 --> 00:17:58,040
That thing to help you get 
through isn't there. 

358
00:17:58,360 --> 00:18:01,600
And there was no love crafted 
for the activity itself. 

359
00:18:02,520 --> 00:18:04,960
So with the incentive reward 
system, again, it's not about 

360
00:18:04,960 --> 00:18:07,880
the rewards, it's about finding 
that intrinsic value within the 

361
00:18:07,880 --> 00:18:10,720
activity. 
And if you can find that, then 

362
00:18:10,720 --> 00:18:11,920
that's going to see you out 
longer. 

363
00:18:11,920 --> 00:18:14,480
And in terms of motivation and 
achievement, again, it's going 

364
00:18:14,480 --> 00:18:17,040
to give you that longevity and 
that motivation and drive to 

365
00:18:17,040 --> 00:18:19,640
keep working towards your goals.
So that's it. 

366
00:18:19,880 --> 00:18:23,200
Protect your baseline, love the 
effort, set clear goals and 

367
00:18:23,200 --> 00:18:26,520
layer activities and use 
dopamine to make time work for 

368
00:18:26,520 --> 00:18:28,000
you. 
And if you want to dive deeper, 

369
00:18:28,000 --> 00:18:31,600
grab my free download of 31 
mindset strategies in the link 

370
00:18:31,600 --> 00:18:33,080
below. 
And if you you're ready to put 

371
00:18:33,080 --> 00:18:35,600
all this into practice, you can 
check out Rockman, my online 

372
00:18:35,600 --> 00:18:38,440
running and functional fitness 
challenge platform built around 

373
00:18:38,440 --> 00:18:41,960
these exact principles to keep 
you pushing forward anytime, 

374
00:18:42,040 --> 00:18:43,440
anywhere. 
Thanks for watching.

