Guys, that's yet another episode of such a solvents with podcast
and here with me with me, me how is.
Also this energy I was, you know, you know, Jeremy Fragrance
and this guy that just losing it.
He's always doing random stuff, you know, like I was like having
this energy to do something random like him and you look
like. I actually watched YouTube video
about him, you know that? He's yeah, me too actually.
Maybe you watched the same or? He's Polish, so who knows, maybe
I will be there as well. I don't have a Ferrari yet,
yeah. Yeah, yeah.
I mean, we should open. I mean, we have actually some
kind of tip. Yeah, yeah, you can.
You can buy us a coffee. Yeah, exactly.
But that's what he did. He he took the money to buy
himself. Ferrari we we should open some
party on and. To buy yourself some Ferraris
guys if you want to participate in buying some Ferraris for.
US posh, posh or first Rolex? Yeah, yeah, yeah.
But officially just for the for the equipment for the podcast.
Jokes aside, with all the money that we invest in this podcast,
I think that would barely cover it to begin with.
Yeah, it would. It would cover some nice watch.
I think actually it would cover the Cerika watch.
This is actually my my my collab.
It's a French brand from Paris, but it's made in Switzerland, so
it's it's made. They are very.
Spherical watches very special. This one is very special.
I didn't know that they are this type of very special look.
Actually, yeah, they have field watches and GMT watches.
Usually just very casual but very special.
Also something that sticks out from on the market and very
fairly priced, it's €2000. Yeah.
It's very nice Swiss made. Watch, Yeah, it is very nice.
I mean, we all know that Swiss made can because there's some
people that are taking some detour with the actually what is
a Swiss made? But in it's the case in this
case, right they are. Certified as well.
They have some kind of certification that most so many
new brands have it has it, but yeah, they come from watch
business. They worked in, in, in, in this
field before the the founders. So I mean to to for a wash to be
Swiss made it needs to be at least 65% and the mechanism
needs to be Swiss made. Yeah, exactly.
Yeah. But yeah, going straight to the
straight, straight to the subject, it's something that you
were excited for, Jordan. Yeah, exactly.
Why Made to Measure is the future of clothes?
Yeah. I mean that's might be a bold
statement for some people, but I do believe that made to measure
is the future of close in general or at least that it
should be. But but I think that we are
slowly taking this direction more and more.
We have seen more and more brands emerging, getting
stronger in what they can propose.
I think the providers are also stronger.
The quality has never been better than nowadays.
But of course we will break this top this subject in different
topics to go a bit in depths. But but I do believe that on
many ways, whether it's the quality of the clothes, the
quality of the feet, but also the sustainability, which is
super important because let's remember that clauses are one of
the worst business for the toll that puts a toll on the on the
planet, on the environment. A.
Lot of use, a lot of water chemistry.
Chemicals that are released directly into the the wild.
So no, the and also just I mean, it's basic slavery, slavery on
many countries. Lot of people are, I mean they
are dying the garments directly without any protections.
So they are dying from the chemicals that are on their
bodies. They are paid nothing.
Underpaid child laborers. Child laborers.
Exactly. So I mean they are ticking all
the wrong boxes to be honest in this business.
So yeah, of course met to measure is a bit slow fashion.
So it's not it slows down and it's you need to have people
that are more specialized in what they are doing.
So it means that they are more educated, better paid.
Yeah. So it's for all those reasons
that we will talk about. I think this is the future.
This is where we are coming from because every garments were used
to be made to measure basically. It was bespoke.
Yeah, even bespoke. So it's even better, but but
it's something that we completely lost with the
industrialization of of the Western.
World with seasons Fast fashion trends that every season needs
to be something new. Yeah, yeah.
But it's just the market ID market needs to feed himself, so
he needs to make cheap things that you you need to replace and
and you never. Stop or just things that are
achieved that will be worn out after one.
Season. Yeah, exactly.
So, So yeah, for all those reasons that we are summarizing
right now, I think that it's an obvious best way to tackle the
future when it comes to close. But we can start with the with
the most obvious one, the fit. Yeah, exactly the fit, because a
lot of people just cannot fit in this standard size.
Yeah. I mean, lots of people.
You've finally, when you are really taking this journey, you
finally find a brand that kind of fit you.
You know you can find that, but that it's at best.
Yeah, but when you have want to have a different fit you, when
you have something more looser here, wider here or something,
you're not a mannequin, you're not a doll.
Like we have two here. We don't look like this.
No, at the end of the day, I mean even the people that and
I'm working with a lot of customers that think I fit
pretty well in this size in most places they do because like
anyone do, anyone does. But then when you're wearing an
actual garment that is made to your measurement, people become
self aware. Exactly.
You feel the difference and people getting are getting self
aware of things that they didn't even know they are.
So they don't have the same shoulder height, they don't have
the same length on the arms, they don't have exactly the the
pattern proportion on the shoulders and the waist,
etcetera. So there are so many details
that you just get used to. But it's also something
interesting why Make to Measure is getting more popular between
guys, but women? Yeah.
There's not such thing. No, no, it's.
Made to measure for women. Exactly.
It's not. Popular.
It's not popular and a lot of women that I have as customers,
they are coming to us and they're like, OK, I, I heard
about the concept. It's it's amazing because we
don't get that. But they also are skeptical
because they think. It's too expensive and they like
to have something that is trendy right now, like women.
Female fashion is faster fast fashion and it's a.
Completely different way of consuming clothes.
Because we we dress in suits, in jackets, very classical stuff.
And most guys also, they have their brand, their habits, and
they always go to the same place and it's very difficult.
Nice to have. To to have your own tailor or
somebody a cleric at a mate to measure atelier that that will
know your body and will give you something that will be
comfortable. Yeah, yeah, from the get go, No,
but that's the superior way of doing it.
But yeah, by default, men tends to be faceful cannot to the same
place. So it's very difficult to take a
man and let him try something new.
So that's one thing and that's just it's not judgmental, it's
just basic way of knowing the market.
This is just the way it is. Women, they are more much more
trying new things. So they will keep getting stuff
from different places here and there.
So for a man it's difficult to make him go out of his routine,
to go to the mate to measure, but once he's there, he won't
leave the women, it's the other way around, they will.
Try something. Yeah, they will be likely to
try, but they will skip. They will be sceptical on other
things. Women are way more demanding on
the fit than men's are in many ways, actually.
But it is. But it's also like this that
it's five times more expensive to get a new customer than to
retain the one you already have. Exactly, exactly.
So yeah, the market also works like this to try to to keep
people. But I would say that anyone does
that because that's just the the law of the market.
But yeah, feet is very important.
I think that males are getting a bit more aware about that when
they are going to met to measure.
People will go to met to measure for different reason.
It's not necessarily because of the feet, sometimes it's also
because they get a better value than a luxury brand for the same
quality. Instead of going to Laurel
Piano, they will have the robe fabric for a way better fit.
So they're thinking even in terms of money, it's just
better. And some guys they are like they
are super aware of the feet and they also know that they will
have the quality of the rest. So.
Customization also you can choose whatever you want, but
you, you made to. I mean, I remember still when
when made to measure, you couldn't choose too much.
It might be OK single breasted jacket, double breasted jacket,
calf of no, no calf. And that that was it.
And right now you can have details that you can find on
bespoke garments. You can have even hand stitched
parts of the jacket. So it like the it's so close to
be really bespoke. Yeah, yeah.
I would say that in between the the best made to measure and the
more normal or casual, I don't know how to place it.
The worst, even if worst doesn't really exist bespoke, it's very
thin line to be honest. You can have a good bespoke that
is not fantastic, but that was very pricey and you can have a
fantastic made to measure that was quite reasonable in terms of
price. Than than bad bespoke because
there are a lot of tailors that they they don't know anything
about new trends and they and you will look like your grandpa,
literally. Yeah, exactly.
If you know what you want, my to measure will always be the best.
And if you don't know what you want, it's still going to be the
best because you're going to learn what you want.
I mean the the person that that works in made to measure atelier
should have the knowledge. Also, yeah, exactly.
And that makes the whole difference.
You're going to have a good suit because your advisor is a good
advisor because you have good taste, but also he understands
you well because it doesn't matter if you have a super
style, your style is your style. What you need to do is to
understand what is going to be the style of the person that you
have in front of you. So the good advisor is super
important in in this business. But yeah, so first fit, we
always say that fit is key and that's the first thing.
Even if the material is cheap, even if whatever the colour is
red, if the fit is good, it's going to work.
And it's also better comfort of wearing it.
Yeah, and longevity of your garment?
Exactly. You we will not feel
uncomfortable. So we'll, you will you will wear
this outfit more often. You will maybe order another
one, another garment in the same size, just different color.
But also one interesting thing that that inmate to measure you
can order whatever fabric you want.
So you can make a suit for, I don't know, maybe €1000, but you
can make also at the same boutique A garment that cost
€10,000 because the fabric was so expensive.
Yeah, exactly. No, but you can make very cool
stuff. I have some customers.
They're just like very specific cut from a null garment that
doesn't exist anymore. But then you can do it again,
but with all the types of fabric that you want, can be a shirt,
you can make a suit with a Nova shirt and A and a trouser.
So you can do so many things that are more you.
It's it's it's it's cool to see how Made to measure evolved.
Yeah, yeah, a lot. How much you can change?
You're not you're not limited. OK, there are some make simple
made to measures provided by the by those mainstream brands
usually because it should be, because then it needs to be
still cheap, because if you have more options then it's get more,
it gets more expensive. Yeah, but the same time you.
Like imagine ordering a suit with western yoke on your back.
Yeah, exactly. People don't need that much
options. I mean, for you and I, we don't
even need that much option to be honest, because at some point in
our lifestyle journey, sorry style journey, we are always
revolving around the same ideas. So we don't need thousands of
options at the end of the day because we are always kind of
get to the same ones. And I think it's the same made
to measure If it allows people to express themselves, it also
allows brands to to express themselves.
And then you can go to a brand because it's something that
works with you and we can tweak all around those details to make
it a bit more used. But at the end of the day, you
still want to total freedom is just chaos.
So you are not trying to look for one button that is yellow,
the other that is red, etcetera, because that just looks goofy,
you know. So you still need to have some
kind of direction and this direction comes from the brand
because there's more and more brands that are very specific
character and the advisor. Exactly.
And those two combination the heritage, the brand, the style,
plus the human side of things is, is what makes this journey
so much more genuine, connected, grounded and and worse
experiencing, you know, it's a real experience.
You have your your advisor that you know, you trust this guy,
you just have a good time. It becomes fun to go there.
You know, I'm going to make a new suit.
This guy is actresses advice. And when I'm wearing the
garments that we made together, I'm having fun because then I'm
going to have fun wearing it. I know the impact that he's
going to have. I'm going to feel good about it,
you know, So for all those reasons, they're strong.
And I would say that the mindset also of the consumer is shifting
and I would say that people are getting more and more tired of
this fast fashion stuff. You know, the things that
they're they are completely empty.
Those garments, you know that you're going to throw them away
it also. Gives you anxiety that OK?
I don't know if it's still fashionable or should they throw
it away? Yeah, exactly.
Should I buy something new like if you're going, if you're going
for make to measure some more, we are, we are talking about it
all the time guys. It's just choosing something
that will last longer. You will the fit will be better.
So we will wear with you will enjoy wearing it.
Yeah. And some people, they are
criticizing the way that we dress up because they say, oh,
they are overthinking about it. It must take all their life.
I think that people that are following the trends, I have
much more wasted time in trying to figure out what I'm going to
wear spending so much time in the those big malls that are
like it's for me, it's terror place.
I hate shopping. I hate those places crawl
because people. You're looking for something
that fits you and OK, no, this is too tight.
This is too short here. Like why?
I can order how? Can you enjoy this experience?
Yeah, exactly. It's like for for me, it's a
horror. Yeah.
I hate. I hate trying new trousers.
Yeah, because I know that they will they will be too tight,
they will they will sit back, they will be too low on waist.
So and ordering just I need to just choose the the because the
the my size is already in the system almost always and or that
I need to put my favorite the size of my favorite trousers to
the system and then I'll change just choosing the correct
fabric. Yeah.
So at the end of the day, we are spending way less time.
We are wasting, well, less time into thinking about garments,
about buying them, about all of this.
And I would say also we are wasting, well, less money.
And that's strange to say that because it's way more expensive.
It is, but imagine that a lot of a lot of brands, they have like
70% of 50% of at made to measure.
At Made to Measure, the price is already fairly, fairly set,
yeah. Yeah, more and more.
Yeah, yeah. And there there are no sales
because there's no stock. They they can sometimes maybe
the sale is on some fabric. The fabric, yeah, exactly
because there's some stocks of fabric and then but then you
have still a very but. Imagine going, for example, to
Zara and you see all those garments laying on the on the on
the. On the ground.
The ground in the original price was three times bigger and it's
not worth it. No, because those are cheap
material, cheaply made, and even when they're doing something
so-called classic, which is quite rare, they are always
putting some kind of trendy detail that will age so poorly.
Or the quality. Is poor and the quality is poor.
So that's the one of the first thing that will.
So, yeah, I would say that we can really see a shift in
people's mind because people are getting tired of this emptiness.
They are way more aware about what they are consuming.
It comes with food, you know, a lot and it's getting to garments
as well. So mentality has are changing,
they are shifting and people are more and more aware.
And I would say that even the female consumer that we're we're
more victim of this actually shifting more and more.
And I can see it because we have more and more female customer
that are coming because they they were not interested in that
before but now they are realising.
OK, well, I'm I've been taking care of my mental health, I've
been taking care of my food, but I'm still doing this crap with
the closing, so I also need to change that and.
It's an investment, yeah, Yeah, you just buy.
You just buy a garment that will last longer, that will be more
comfortable, that the the quality price ratio will be just
better and you don't waste time going to a mall.
You know, Jordan, when I'm entering the shopping mall, the
energy level just goes down. I don't know those those lights,
so many people crowded and those smells because a lot of stores
they have their own like fragrance spray.
I mean, it's like you are aggressed by everything, by the
noise, by the light, by the people, because everyone is in
the same state and you're also very.
Anonymous there, you're just entering and all those store
clacks they are sometimes. Yeah, you are just a wallet.
Yeah, no one cares about you. You're just a wallet.
You're here to empty yourself and you go out.
It's it's it's very bad. And anyone can tell and anyone
can feel it. And I think that even the moulds
are, they're not like this really in Sweden.
But also the the shape of them is changing.
They are trying to make them a bit less like this.
They're trying to make areas where you can relax a bit and
chill, but at the end of the day it's still the same thing.
And you go there on weekends and you just want to die.
You know I have this anxiety just thinking.
About it and just just wasting the whole day to find one pair
of trousers or. Something.
Yeah, exactly. No, it's no, it feels very bad.
So that's the reason why mentality are shifting.
But also, and we were mentioning about that in the beginning, but
that's also part of what we're talking right now.
It's the sustainability aspect of things.
The metro measure will always push better quality materials.
So something that will last longer just because the fabric
by default is better. Yeah, you always have a label
what fabric it is. Yeah, exactly.
You know where it's coming from. You know how it's been made and
usually it's made by people that have been doing that for
centuries. So they know the business and
they they are also and there's been a lot of great evolution so
on that. So meals and the oldest meals
find ways, find ways to maintain their heritage, maintain the
quality, even improve the quality of what they were making
for centuries with wasting less, wasting less water, wasting or
using less chemicals. So the improvement has been huge
and the the pollution that was coming out of the business was
quite low to begin with, but they've even improved that.
So making less garments basically with better quality
materials with the better making will give you something that
feels better on your shoulders that will last longer.
And saying that it's a bit more pricey is very relative because
to be honest, again, wearing global, yeah, and wearing Laura
Piano, well that's if you go to Laura Piano, that's going to be
expensive and that's not good. If you are wearing the fabric
made in a good way, then that's not so expensive actually.
And it's an investment what we are when we keep saying
investment, investment, investment, I'm sorry.
When you are capable to wear your garments for 10 years or
plus, that's an investment. It means that the €1000 that you
put in there in 10 years, that's not so much you know and to it's
for anyone. It's you don't need to be rich,
you just need to place your money where you just need to be
smart about. It I mean, my dad used to say
that he he, he couldn't afford buying something cheap.
Yeah, exactly. We talked about that before.
It's like there's also this guy that was saying I'm too poor to
buy shit. Yeah, exactly.
Because, and that's even when I have been tired of my life where
I was completely broke, not a single money because I was
putting it in art. Well, it was not preventing me
from finding sometimes the money to buy very nice stuff.
And I knew that I I still carry those things nowadays.
But it's also an experience. You're walking in Italy, you're
greeted, you can have coffee drink or something and the
person that the advisor just want to know about your needs.
Yeah, yeah. Exactly of shows you the the
swatches, bunches with fabrics, finding the perfect fit and then
when you find the perfect fit. OK, if you have the money, 10
suits, 10 sweaters, trousers, jackets, you can order a whole
wardrobe. Yeah, and I would say there's
some customers there like this. They're like, oh, I want it all
and I'm always advising them. All right, take the the key
things that you need right now, but wait a bit because you're
you're having a growing passion for this.
When you wear your first suit, you will be in super place, but
in one year you will be in a different mindset.
So maybe you will want to add pieces and instead of waiting
the the one that you have or having to sell them, you know,
do this rotation, you know, that's also that being a good
advisor, you know. Yeah, and and also not ordering
the fancy suits when you're just starting.
Only the pink and the yellow suit might be a wrong start.
Yeah, but it's interesting. Like I I just wonder how world
would look like if everybody had made to measure clothes.
Like the world in the 40s. Like the world in the 50s.
Exactly like like even my my uncle, he still goes to a
tailor. Yeah, exactly.
I mean, we can see pictures of our great grandparents and great
grandfathers and grandmothers. They were very, very even on the
field of war. They were wearing nice.
Clothes people, people look differently.
They they didn't have the same garments.
Like right now I I feel like every brand, they have the same
looking clothes. So you're more individual.
Exactly. They were more personality, they
were more capable to express who they are and usually who they
are was something deeper. They were deeper people.
They were more grounded. They were more serious people in
many ways. And nowadays everything is about
being fun and shallow and laughing about everything you
can lost. You can have fun and still be a
deep person. And I would say that's
absolutely not opposed. And I think we are getting back
to this because we made an episode recently about mental
health. I think you are you feel better
when you are a more grounded person and doesn't mean that you
cannot have loss etcetera. It just mean that you because
the last thing about everything is just being ironical and being
ironical is being powerless. So yeah, we are getting back to
being more serious on things. We are more serious on what we
are wearing. We are more serious on what we
are eating and the way we are thinking and all those things
that goes together. You cannot be interested in one
thing and not on the other. I don't know serious people that
like clauses but it only buggers or people that are about mental
health but they have no interest in the their physical
appearance. All those things are connected
and if someone is doing it it's because it's not serious.
I would say sorry guys, so. So guys, we're even wondering if
you own some make to measure garments or you have some
garments of your dreams that you want to order?
Yeah, exactly. Just write as a comment on
Spotify. You can actually leave a comment
if not under the real on Instagram.
Yeah, yeah, that would be best. Yeah, we have more and more
people that we meet, a lot of people that listen to us in the
streets and they're like, yeah, I'm listening.
I'm. That's super nice.
I'm like, oh, but you should comment.
I'm. Like a lot of people actually
write us DMS, but I always answer that you should write a
comment. Yeah, because that's
interesting, what they are. Because other other viewers,
other listeners can can comment as well can join the
conversation. Yeah, exactly.
But because that's just, I mean, that's an open talk.
That's what we we don't think that we know everything or
everything that we are saying.