1 00:00:00,160 --> 00:00:05,160 Guys, that's yet another episode of such a solvents with podcast 2 00:00:05,200 --> 00:00:09,920 and here with me with me, me how is. 3 00:00:10,480 --> 00:00:17,440 Also this energy I was, you know, you know, Jeremy Fragrance 4 00:00:17,440 --> 00:00:18,920 and this guy that just losing it. 5 00:00:19,200 --> 00:00:21,960 He's always doing random stuff, you know, like I was like having 6 00:00:21,960 --> 00:00:24,880 this energy to do something random like him and you look 7 00:00:24,880 --> 00:00:31,600 like. I actually watched YouTube video 8 00:00:31,600 --> 00:00:33,920 about him, you know that? He's yeah, me too actually. 9 00:00:33,920 --> 00:00:41,320 Maybe you watched the same or? He's Polish, so who knows, maybe 10 00:00:41,320 --> 00:00:45,080 I will be there as well. I don't have a Ferrari yet, 11 00:00:45,080 --> 00:00:46,320 yeah. Yeah, yeah. 12 00:00:46,320 --> 00:00:53,680 I mean, we should open. I mean, we have actually some 13 00:00:53,680 --> 00:00:55,920 kind of tip. Yeah, yeah, you can. 14 00:00:55,920 --> 00:00:58,040 You can buy us a coffee. Yeah, exactly. 15 00:00:58,520 --> 00:01:00,600 But that's what he did. He he took the money to buy 16 00:01:00,600 --> 00:01:03,640 himself. Ferrari we we should open some 17 00:01:03,800 --> 00:01:07,600 party on and. To buy yourself some Ferraris 18 00:01:08,080 --> 00:01:10,960 guys if you want to participate in buying some Ferraris for. 19 00:01:10,960 --> 00:01:14,200 US posh, posh or first Rolex? Yeah, yeah, yeah. 20 00:01:14,200 --> 00:01:17,720 But officially just for the for the equipment for the podcast. 21 00:01:18,320 --> 00:01:22,080 Jokes aside, with all the money that we invest in this podcast, 22 00:01:22,080 --> 00:01:25,720 I think that would barely cover it to begin with. 23 00:01:26,400 --> 00:01:29,120 Yeah, it would. It would cover some nice watch. 24 00:01:29,160 --> 00:01:32,120 I think actually it would cover the Cerika watch. 25 00:01:32,600 --> 00:01:35,880 This is actually my my my collab. 26 00:01:36,680 --> 00:01:43,240 It's a French brand from Paris, but it's made in Switzerland, so 27 00:01:43,240 --> 00:01:45,040 it's it's made. They are very. 28 00:01:45,040 --> 00:01:48,720 Spherical watches very special. This one is very special. 29 00:01:48,880 --> 00:01:52,840 I didn't know that they are this type of very special look. 30 00:01:52,840 --> 00:01:56,120 Actually, yeah, they have field watches and GMT watches. 31 00:01:56,120 --> 00:01:58,920 Usually just very casual but very special. 32 00:01:58,920 --> 00:02:03,200 Also something that sticks out from on the market and very 33 00:02:03,200 --> 00:02:06,120 fairly priced, it's €2000. Yeah. 34 00:02:06,320 --> 00:02:09,440 It's very nice Swiss made. Watch, Yeah, it is very nice. 35 00:02:09,440 --> 00:02:14,880 I mean, we all know that Swiss made can because there's some 36 00:02:14,880 --> 00:02:18,920 people that are taking some detour with the actually what is 37 00:02:18,920 --> 00:02:21,080 a Swiss made? But in it's the case in this 38 00:02:21,080 --> 00:02:24,920 case, right they are. Certified as well. 39 00:02:24,920 --> 00:02:28,280 They have some kind of certification that most so many 40 00:02:28,520 --> 00:02:36,960 new brands have it has it, but yeah, they come from watch 41 00:02:38,560 --> 00:02:41,160 business. They worked in, in, in, in this 42 00:02:41,160 --> 00:02:47,040 field before the the founders. So I mean to to for a wash to be 43 00:02:47,040 --> 00:02:51,200 Swiss made it needs to be at least 65% and the mechanism 44 00:02:51,200 --> 00:02:53,400 needs to be Swiss made. Yeah, exactly. 45 00:02:53,720 --> 00:02:56,720 Yeah. But yeah, going straight to the 46 00:02:56,720 --> 00:02:59,480 straight, straight to the subject, it's something that you 47 00:02:59,480 --> 00:03:02,240 were excited for, Jordan. Yeah, exactly. 48 00:03:02,880 --> 00:03:05,680 Why Made to Measure is the future of clothes? 49 00:03:06,320 --> 00:03:10,480 Yeah. I mean that's might be a bold 50 00:03:10,480 --> 00:03:14,840 statement for some people, but I do believe that made to measure 51 00:03:14,840 --> 00:03:20,320 is the future of close in general or at least that it 52 00:03:20,320 --> 00:03:24,640 should be. But but I think that we are 53 00:03:24,640 --> 00:03:27,520 slowly taking this direction more and more. 54 00:03:28,840 --> 00:03:33,880 We have seen more and more brands emerging, getting 55 00:03:33,880 --> 00:03:35,720 stronger in what they can propose. 56 00:03:35,720 --> 00:03:37,920 I think the providers are also stronger. 57 00:03:38,320 --> 00:03:41,400 The quality has never been better than nowadays. 58 00:03:42,240 --> 00:03:46,800 But of course we will break this top this subject in different 59 00:03:46,800 --> 00:03:52,720 topics to go a bit in depths. But but I do believe that on 60 00:03:52,720 --> 00:03:56,160 many ways, whether it's the quality of the clothes, the 61 00:03:56,160 --> 00:04:00,680 quality of the feet, but also the sustainability, which is 62 00:04:01,120 --> 00:04:07,000 super important because let's remember that clauses are one of 63 00:04:07,000 --> 00:04:13,800 the worst business for the toll that puts a toll on the on the 64 00:04:13,800 --> 00:04:15,280 planet, on the environment. A. 65 00:04:15,440 --> 00:04:18,360 Lot of use, a lot of water chemistry. 66 00:04:18,519 --> 00:04:22,800 Chemicals that are released directly into the the wild. 67 00:04:22,800 --> 00:04:28,440 So no, the and also just I mean, it's basic slavery, slavery on 68 00:04:28,440 --> 00:04:32,200 many countries. Lot of people are, I mean they 69 00:04:32,200 --> 00:04:36,800 are dying the garments directly without any protections. 70 00:04:36,800 --> 00:04:40,680 So they are dying from the chemicals that are on their 71 00:04:40,680 --> 00:04:43,520 bodies. They are paid nothing. 72 00:04:44,560 --> 00:04:47,680 Underpaid child laborers. Child laborers. 73 00:04:47,680 --> 00:04:50,920 Exactly. So I mean they are ticking all 74 00:04:50,920 --> 00:04:53,440 the wrong boxes to be honest in this business. 75 00:04:53,440 --> 00:04:57,080 So yeah, of course met to measure is a bit slow fashion. 76 00:04:57,080 --> 00:05:01,680 So it's not it slows down and it's you need to have people 77 00:05:01,680 --> 00:05:03,760 that are more specialized in what they are doing. 78 00:05:03,760 --> 00:05:08,520 So it means that they are more educated, better paid. 79 00:05:09,760 --> 00:05:12,680 Yeah. So it's for all those reasons 80 00:05:12,680 --> 00:05:16,320 that we will talk about. I think this is the future. 81 00:05:16,320 --> 00:05:19,640 This is where we are coming from because every garments were used 82 00:05:19,640 --> 00:05:22,680 to be made to measure basically. It was bespoke. 83 00:05:22,760 --> 00:05:27,280 Yeah, even bespoke. So it's even better, but but 84 00:05:27,280 --> 00:05:29,240 it's something that we completely lost with the 85 00:05:29,360 --> 00:05:32,000 industrialization of of the Western. 86 00:05:32,000 --> 00:05:36,840 World with seasons Fast fashion trends that every season needs 87 00:05:36,840 --> 00:05:38,720 to be something new. Yeah, yeah. 88 00:05:38,720 --> 00:05:42,920 But it's just the market ID market needs to feed himself, so 89 00:05:42,920 --> 00:05:47,000 he needs to make cheap things that you you need to replace and 90 00:05:47,240 --> 00:05:49,360 and you never. Stop or just things that are 91 00:05:49,360 --> 00:05:51,880 achieved that will be worn out after one. 92 00:05:51,880 --> 00:05:53,200 Season. Yeah, exactly. 93 00:05:53,560 --> 00:05:57,200 So, So yeah, for all those reasons that we are summarizing 94 00:05:57,200 --> 00:06:02,920 right now, I think that it's an obvious best way to tackle the 95 00:06:02,920 --> 00:06:07,400 future when it comes to close. But we can start with the with 96 00:06:07,400 --> 00:06:11,000 the most obvious one, the fit. Yeah, exactly the fit, because a 97 00:06:11,000 --> 00:06:17,120 lot of people just cannot fit in this standard size. 98 00:06:17,160 --> 00:06:19,280 Yeah. I mean, lots of people. 99 00:06:19,280 --> 00:06:23,160 You've finally, when you are really taking this journey, you 100 00:06:23,160 --> 00:06:25,480 finally find a brand that kind of fit you. 101 00:06:25,480 --> 00:06:28,480 You know you can find that, but that it's at best. 102 00:06:28,480 --> 00:06:31,920 Yeah, but when you have want to have a different fit you, when 103 00:06:31,920 --> 00:06:36,240 you have something more looser here, wider here or something, 104 00:06:36,280 --> 00:06:38,720 you're not a mannequin, you're not a doll. 105 00:06:38,720 --> 00:06:41,240 Like we have two here. We don't look like this. 106 00:06:41,600 --> 00:06:45,520 No, at the end of the day, I mean even the people that and 107 00:06:45,520 --> 00:06:48,280 I'm working with a lot of customers that think I fit 108 00:06:48,280 --> 00:06:53,320 pretty well in this size in most places they do because like 109 00:06:53,760 --> 00:06:58,160 anyone do, anyone does. But then when you're wearing an 110 00:06:58,160 --> 00:07:02,200 actual garment that is made to your measurement, people become 111 00:07:02,240 --> 00:07:03,280 self aware. Exactly. 112 00:07:03,280 --> 00:07:07,080 You feel the difference and people getting are getting self 113 00:07:07,080 --> 00:07:09,440 aware of things that they didn't even know they are. 114 00:07:09,480 --> 00:07:14,120 So they don't have the same shoulder height, they don't have 115 00:07:14,120 --> 00:07:19,360 the same length on the arms, they don't have exactly the the 116 00:07:20,040 --> 00:07:22,840 pattern proportion on the shoulders and the waist, 117 00:07:22,840 --> 00:07:24,520 etcetera. So there are so many details 118 00:07:24,520 --> 00:07:26,720 that you just get used to. But it's also something 119 00:07:27,680 --> 00:07:35,360 interesting why Make to Measure is getting more popular between 120 00:07:35,360 --> 00:07:38,280 guys, but women? Yeah. 121 00:07:38,480 --> 00:07:40,720 There's not such thing. No, no, it's. 122 00:07:40,720 --> 00:07:42,560 Made to measure for women. Exactly. 123 00:07:42,560 --> 00:07:43,480 It's not. Popular. 124 00:07:43,760 --> 00:07:47,640 It's not popular and a lot of women that I have as customers, 125 00:07:47,640 --> 00:07:50,600 they are coming to us and they're like, OK, I, I heard 126 00:07:50,600 --> 00:07:54,160 about the concept. It's it's amazing because we 127 00:07:54,160 --> 00:07:58,120 don't get that. But they also are skeptical 128 00:07:58,120 --> 00:08:02,120 because they think. It's too expensive and they like 129 00:08:02,120 --> 00:08:05,600 to have something that is trendy right now, like women. 130 00:08:06,000 --> 00:08:09,160 Female fashion is faster fast fashion and it's a. 131 00:08:09,160 --> 00:08:12,080 Completely different way of consuming clothes. 132 00:08:12,320 --> 00:08:18,560 Because we we dress in suits, in jackets, very classical stuff. 133 00:08:19,240 --> 00:08:23,720 And most guys also, they have their brand, their habits, and 134 00:08:23,720 --> 00:08:26,320 they always go to the same place and it's very difficult. 135 00:08:26,320 --> 00:08:29,120 Nice to have. To to have your own tailor or 136 00:08:29,120 --> 00:08:35,600 somebody a cleric at a mate to measure atelier that that will 137 00:08:35,600 --> 00:08:39,360 know your body and will give you something that will be 138 00:08:39,360 --> 00:08:42,080 comfortable. Yeah, yeah, from the get go, No, 139 00:08:42,080 --> 00:08:43,559 but that's the superior way of doing it. 140 00:08:43,559 --> 00:08:49,160 But yeah, by default, men tends to be faceful cannot to the same 141 00:08:49,160 --> 00:08:51,000 place. So it's very difficult to take a 142 00:08:51,000 --> 00:08:53,400 man and let him try something new. 143 00:08:53,480 --> 00:08:59,040 So that's one thing and that's just it's not judgmental, it's 144 00:08:59,040 --> 00:09:01,360 just basic way of knowing the market. 145 00:09:01,360 --> 00:09:05,400 This is just the way it is. Women, they are more much more 146 00:09:05,400 --> 00:09:08,760 trying new things. So they will keep getting stuff 147 00:09:08,760 --> 00:09:10,680 from different places here and there. 148 00:09:11,200 --> 00:09:15,600 So for a man it's difficult to make him go out of his routine, 149 00:09:15,600 --> 00:09:18,840 to go to the mate to measure, but once he's there, he won't 150 00:09:18,840 --> 00:09:21,920 leave the women, it's the other way around, they will. 151 00:09:21,920 --> 00:09:24,520 Try something. Yeah, they will be likely to 152 00:09:24,520 --> 00:09:28,040 try, but they will skip. They will be sceptical on other 153 00:09:28,040 --> 00:09:30,520 things. Women are way more demanding on 154 00:09:30,520 --> 00:09:34,320 the fit than men's are in many ways, actually. 155 00:09:34,400 --> 00:09:36,400 But it is. But it's also like this that 156 00:09:36,400 --> 00:09:41,120 it's five times more expensive to get a new customer than to 157 00:09:41,200 --> 00:09:44,920 retain the one you already have. Exactly, exactly. 158 00:09:44,920 --> 00:09:48,560 So yeah, the market also works like this to try to to keep 159 00:09:48,560 --> 00:09:50,480 people. But I would say that anyone does 160 00:09:50,480 --> 00:09:53,160 that because that's just the the law of the market. 161 00:09:53,600 --> 00:09:56,840 But yeah, feet is very important. 162 00:09:56,840 --> 00:10:02,440 I think that males are getting a bit more aware about that when 163 00:10:02,440 --> 00:10:04,560 they are going to met to measure. 164 00:10:05,440 --> 00:10:07,680 People will go to met to measure for different reason. 165 00:10:07,680 --> 00:10:11,080 It's not necessarily because of the feet, sometimes it's also 166 00:10:11,080 --> 00:10:14,880 because they get a better value than a luxury brand for the same 167 00:10:14,880 --> 00:10:16,400 quality. Instead of going to Laurel 168 00:10:16,400 --> 00:10:19,480 Piano, they will have the robe fabric for a way better fit. 169 00:10:19,800 --> 00:10:23,000 So they're thinking even in terms of money, it's just 170 00:10:23,000 --> 00:10:25,440 better. And some guys they are like they 171 00:10:25,440 --> 00:10:29,520 are super aware of the feet and they also know that they will 172 00:10:29,520 --> 00:10:30,880 have the quality of the rest. So. 173 00:10:31,640 --> 00:10:35,360 Customization also you can choose whatever you want, but 174 00:10:35,360 --> 00:10:38,320 you, you made to. I mean, I remember still when 175 00:10:38,320 --> 00:10:41,320 when made to measure, you couldn't choose too much. 176 00:10:41,320 --> 00:10:44,840 It might be OK single breasted jacket, double breasted jacket, 177 00:10:45,120 --> 00:10:48,280 calf of no, no calf. And that that was it. 178 00:10:48,800 --> 00:10:52,440 And right now you can have details that you can find on 179 00:10:52,440 --> 00:10:56,680 bespoke garments. You can have even hand stitched 180 00:10:57,040 --> 00:11:03,440 parts of the jacket. So it like the it's so close to 181 00:11:03,440 --> 00:11:06,080 be really bespoke. Yeah, yeah. 182 00:11:06,320 --> 00:11:13,640 I would say that in between the the best made to measure and the 183 00:11:14,760 --> 00:11:20,480 more normal or casual, I don't know how to place it. 184 00:11:20,760 --> 00:11:27,200 The worst, even if worst doesn't really exist bespoke, it's very 185 00:11:27,200 --> 00:11:33,240 thin line to be honest. You can have a good bespoke that 186 00:11:33,240 --> 00:11:36,840 is not fantastic, but that was very pricey and you can have a 187 00:11:36,840 --> 00:11:40,320 fantastic made to measure that was quite reasonable in terms of 188 00:11:40,320 --> 00:11:44,680 price. Than than bad bespoke because 189 00:11:44,680 --> 00:11:48,640 there are a lot of tailors that they they don't know anything 190 00:11:48,640 --> 00:11:53,960 about new trends and they and you will look like your grandpa, 191 00:11:54,160 --> 00:11:56,120 literally. Yeah, exactly. 192 00:11:56,120 --> 00:12:00,240 If you know what you want, my to measure will always be the best. 193 00:12:00,240 --> 00:12:02,480 And if you don't know what you want, it's still going to be the 194 00:12:02,480 --> 00:12:04,200 best because you're going to learn what you want. 195 00:12:04,360 --> 00:12:08,240 I mean the the person that that works in made to measure atelier 196 00:12:08,240 --> 00:12:10,960 should have the knowledge. Also, yeah, exactly. 197 00:12:10,960 --> 00:12:12,320 And that makes the whole difference. 198 00:12:12,600 --> 00:12:17,000 You're going to have a good suit because your advisor is a good 199 00:12:17,000 --> 00:12:19,920 advisor because you have good taste, but also he understands 200 00:12:19,920 --> 00:12:23,040 you well because it doesn't matter if you have a super 201 00:12:24,560 --> 00:12:28,640 style, your style is your style. What you need to do is to 202 00:12:28,640 --> 00:12:31,200 understand what is going to be the style of the person that you 203 00:12:31,200 --> 00:12:34,400 have in front of you. So the good advisor is super 204 00:12:34,400 --> 00:12:40,120 important in in this business. But yeah, so first fit, we 205 00:12:40,120 --> 00:12:43,640 always say that fit is key and that's the first thing. 206 00:12:43,920 --> 00:12:49,360 Even if the material is cheap, even if whatever the colour is 207 00:12:49,360 --> 00:12:52,080 red, if the fit is good, it's going to work. 208 00:12:52,080 --> 00:12:54,440 And it's also better comfort of wearing it. 209 00:12:54,440 --> 00:12:56,480 Yeah, and longevity of your garment? 210 00:12:56,520 --> 00:12:58,320 Exactly. You we will not feel 211 00:12:58,320 --> 00:13:02,000 uncomfortable. So we'll, you will you will wear 212 00:13:02,000 --> 00:13:05,640 this outfit more often. You will maybe order another 213 00:13:05,640 --> 00:13:09,120 one, another garment in the same size, just different color. 214 00:13:09,400 --> 00:13:12,520 But also one interesting thing that that inmate to measure you 215 00:13:12,520 --> 00:13:14,920 can order whatever fabric you want. 216 00:13:15,200 --> 00:13:19,880 So you can make a suit for, I don't know, maybe €1000, but you 217 00:13:19,880 --> 00:13:26,720 can make also at the same boutique A garment that cost 218 00:13:26,720 --> 00:13:29,240 €10,000 because the fabric was so expensive. 219 00:13:29,240 --> 00:13:31,880 Yeah, exactly. No, but you can make very cool 220 00:13:31,880 --> 00:13:33,160 stuff. I have some customers. 221 00:13:33,640 --> 00:13:37,760 They're just like very specific cut from a null garment that 222 00:13:37,760 --> 00:13:40,160 doesn't exist anymore. But then you can do it again, 223 00:13:40,160 --> 00:13:43,280 but with all the types of fabric that you want, can be a shirt, 224 00:13:43,640 --> 00:13:47,520 you can make a suit with a Nova shirt and A and a trouser. 225 00:13:47,520 --> 00:13:49,560 So you can do so many things that are more you. 226 00:13:49,960 --> 00:13:54,760 It's it's it's it's cool to see how Made to measure evolved. 227 00:13:55,080 --> 00:13:59,240 Yeah, yeah, a lot. How much you can change? 228 00:13:59,240 --> 00:14:03,560 You're not you're not limited. OK, there are some make simple 229 00:14:03,640 --> 00:14:08,960 made to measures provided by the by those mainstream brands 230 00:14:08,960 --> 00:14:11,880 usually because it should be, because then it needs to be 231 00:14:11,880 --> 00:14:16,160 still cheap, because if you have more options then it's get more, 232 00:14:16,160 --> 00:14:19,520 it gets more expensive. Yeah, but the same time you. 233 00:14:20,120 --> 00:14:25,160 Like imagine ordering a suit with western yoke on your back. 234 00:14:25,280 --> 00:14:28,000 Yeah, exactly. People don't need that much 235 00:14:28,400 --> 00:14:32,080 options. I mean, for you and I, we don't 236 00:14:32,080 --> 00:14:35,400 even need that much option to be honest, because at some point in 237 00:14:35,400 --> 00:14:42,440 our lifestyle journey, sorry style journey, we are always 238 00:14:42,440 --> 00:14:46,360 revolving around the same ideas. So we don't need thousands of 239 00:14:46,360 --> 00:14:48,880 options at the end of the day because we are always kind of 240 00:14:48,880 --> 00:14:52,520 get to the same ones. And I think it's the same made 241 00:14:52,520 --> 00:14:56,840 to measure If it allows people to express themselves, it also 242 00:14:56,840 --> 00:14:59,640 allows brands to to express themselves. 243 00:15:00,280 --> 00:15:04,640 And then you can go to a brand because it's something that 244 00:15:04,640 --> 00:15:08,800 works with you and we can tweak all around those details to make 245 00:15:08,800 --> 00:15:11,520 it a bit more used. But at the end of the day, you 246 00:15:11,720 --> 00:15:17,480 still want to total freedom is just chaos. 247 00:15:17,520 --> 00:15:21,640 So you are not trying to look for one button that is yellow, 248 00:15:21,640 --> 00:15:24,680 the other that is red, etcetera, because that just looks goofy, 249 00:15:24,680 --> 00:15:26,680 you know. So you still need to have some 250 00:15:26,680 --> 00:15:30,320 kind of direction and this direction comes from the brand 251 00:15:30,680 --> 00:15:34,120 because there's more and more brands that are very specific 252 00:15:34,120 --> 00:15:35,840 character and the advisor. Exactly. 253 00:15:36,200 --> 00:15:41,320 And those two combination the heritage, the brand, the style, 254 00:15:41,600 --> 00:15:46,720 plus the human side of things is, is what makes this journey 255 00:15:46,720 --> 00:15:53,640 so much more genuine, connected, grounded and and worse 256 00:15:53,640 --> 00:15:56,200 experiencing, you know, it's a real experience. 257 00:15:56,600 --> 00:16:00,160 You have your your advisor that you know, you trust this guy, 258 00:16:00,160 --> 00:16:03,400 you just have a good time. It becomes fun to go there. 259 00:16:03,400 --> 00:16:04,800 You know, I'm going to make a new suit. 260 00:16:04,880 --> 00:16:09,560 This guy is actresses advice. And when I'm wearing the 261 00:16:09,560 --> 00:16:13,200 garments that we made together, I'm having fun because then I'm 262 00:16:13,200 --> 00:16:16,720 going to have fun wearing it. I know the impact that he's 263 00:16:16,720 --> 00:16:18,560 going to have. I'm going to feel good about it, 264 00:16:18,560 --> 00:16:22,040 you know, So for all those reasons, they're strong. 265 00:16:22,040 --> 00:16:29,280 And I would say that the mindset also of the consumer is shifting 266 00:16:30,040 --> 00:16:34,000 and I would say that people are getting more and more tired of 267 00:16:34,000 --> 00:16:36,840 this fast fashion stuff. You know, the things that 268 00:16:37,840 --> 00:16:40,760 they're they are completely empty. 269 00:16:40,760 --> 00:16:42,920 Those garments, you know that you're going to throw them away 270 00:16:42,960 --> 00:16:45,200 it also. Gives you anxiety that OK? 271 00:16:45,200 --> 00:16:47,640 I don't know if it's still fashionable or should they throw 272 00:16:47,680 --> 00:16:49,040 it away? Yeah, exactly. 273 00:16:49,200 --> 00:16:52,640 Should I buy something new like if you're going, if you're going 274 00:16:52,640 --> 00:16:55,960 for make to measure some more, we are, we are talking about it 275 00:16:55,960 --> 00:16:59,400 all the time guys. It's just choosing something 276 00:16:59,400 --> 00:17:02,880 that will last longer. You will the fit will be better. 277 00:17:02,880 --> 00:17:07,319 So we will wear with you will enjoy wearing it. 278 00:17:07,440 --> 00:17:08,599 Yeah. And some people, they are 279 00:17:08,599 --> 00:17:12,200 criticizing the way that we dress up because they say, oh, 280 00:17:12,200 --> 00:17:14,960 they are overthinking about it. It must take all their life. 281 00:17:15,480 --> 00:17:19,240 I think that people that are following the trends, I have 282 00:17:19,240 --> 00:17:22,720 much more wasted time in trying to figure out what I'm going to 283 00:17:22,720 --> 00:17:27,000 wear spending so much time in the those big malls that are 284 00:17:27,000 --> 00:17:29,600 like it's for me, it's terror place. 285 00:17:29,600 --> 00:17:32,600 I hate shopping. I hate those places crawl 286 00:17:32,600 --> 00:17:34,760 because people. You're looking for something 287 00:17:34,840 --> 00:17:37,480 that fits you and OK, no, this is too tight. 288 00:17:37,480 --> 00:17:39,520 This is too short here. Like why? 289 00:17:39,520 --> 00:17:42,200 I can order how? Can you enjoy this experience? 290 00:17:42,320 --> 00:17:44,760 Yeah, exactly. It's like for for me, it's a 291 00:17:44,760 --> 00:17:45,720 horror. Yeah. 292 00:17:45,720 --> 00:17:52,240 I hate. I hate trying new trousers. 293 00:17:52,360 --> 00:17:55,440 Yeah, because I know that they will they will be too tight, 294 00:17:55,440 --> 00:17:58,960 they will they will sit back, they will be too low on waist. 295 00:17:59,160 --> 00:18:02,640 So and ordering just I need to just choose the the because the 296 00:18:02,640 --> 00:18:08,800 the my size is already in the system almost always and or that 297 00:18:08,960 --> 00:18:13,560 I need to put my favorite the size of my favorite trousers to 298 00:18:13,560 --> 00:18:17,520 the system and then I'll change just choosing the correct 299 00:18:17,520 --> 00:18:18,320 fabric. Yeah. 300 00:18:18,320 --> 00:18:23,760 So at the end of the day, we are spending way less time. 301 00:18:24,320 --> 00:18:29,000 We are wasting, well, less time into thinking about garments, 302 00:18:29,000 --> 00:18:31,040 about buying them, about all of this. 303 00:18:31,840 --> 00:18:35,160 And I would say also we are wasting, well, less money. 304 00:18:35,480 --> 00:18:38,240 And that's strange to say that because it's way more expensive. 305 00:18:38,240 --> 00:18:42,000 It is, but imagine that a lot of a lot of brands, they have like 306 00:18:42,000 --> 00:18:46,120 70% of 50% of at made to measure. 307 00:18:46,360 --> 00:18:50,760 At Made to Measure, the price is already fairly, fairly set, 308 00:18:51,040 --> 00:18:52,320 yeah. Yeah, more and more. 309 00:18:52,480 --> 00:18:55,400 Yeah, yeah. And there there are no sales 310 00:18:55,400 --> 00:18:59,800 because there's no stock. They they can sometimes maybe 311 00:18:59,800 --> 00:19:02,600 the sale is on some fabric. The fabric, yeah, exactly 312 00:19:02,920 --> 00:19:06,160 because there's some stocks of fabric and then but then you 313 00:19:06,160 --> 00:19:08,960 have still a very but. Imagine going, for example, to 314 00:19:08,960 --> 00:19:12,480 Zara and you see all those garments laying on the on the on 315 00:19:12,480 --> 00:19:13,440 the. On the ground. 316 00:19:13,440 --> 00:19:20,520 The ground in the original price was three times bigger and it's 317 00:19:20,600 --> 00:19:24,200 not worth it. No, because those are cheap 318 00:19:24,200 --> 00:19:28,400 material, cheaply made, and even when they're doing something 319 00:19:28,840 --> 00:19:31,760 so-called classic, which is quite rare, they are always 320 00:19:31,760 --> 00:19:36,800 putting some kind of trendy detail that will age so poorly. 321 00:19:36,920 --> 00:19:39,560 Or the quality. Is poor and the quality is poor. 322 00:19:39,560 --> 00:19:41,960 So that's the one of the first thing that will. 323 00:19:42,360 --> 00:19:45,160 So, yeah, I would say that we can really see a shift in 324 00:19:45,160 --> 00:19:48,720 people's mind because people are getting tired of this emptiness. 325 00:19:48,720 --> 00:19:52,560 They are way more aware about what they are consuming. 326 00:19:52,560 --> 00:19:58,040 It comes with food, you know, a lot and it's getting to garments 327 00:19:58,040 --> 00:20:02,480 as well. So mentality has are changing, 328 00:20:02,480 --> 00:20:05,040 they are shifting and people are more and more aware. 329 00:20:05,320 --> 00:20:09,880 And I would say that even the female consumer that we're we're 330 00:20:09,880 --> 00:20:12,840 more victim of this actually shifting more and more. 331 00:20:12,840 --> 00:20:16,800 And I can see it because we have more and more female customer 332 00:20:16,960 --> 00:20:21,920 that are coming because they they were not interested in that 333 00:20:21,920 --> 00:20:24,080 before but now they are realising. 334 00:20:24,960 --> 00:20:28,720 OK, well, I'm I've been taking care of my mental health, I've 335 00:20:28,720 --> 00:20:33,680 been taking care of my food, but I'm still doing this crap with 336 00:20:33,680 --> 00:20:36,680 the closing, so I also need to change that and. 337 00:20:36,680 --> 00:20:38,920 It's an investment, yeah, Yeah, you just buy. 338 00:20:39,040 --> 00:20:43,080 You just buy a garment that will last longer, that will be more 339 00:20:43,080 --> 00:20:49,040 comfortable, that the the quality price ratio will be just 340 00:20:49,040 --> 00:20:52,320 better and you don't waste time going to a mall. 341 00:20:52,960 --> 00:20:58,080 You know, Jordan, when I'm entering the shopping mall, the 342 00:20:58,120 --> 00:21:03,120 energy level just goes down. I don't know those those lights, 343 00:21:03,120 --> 00:21:07,760 so many people crowded and those smells because a lot of stores 344 00:21:07,760 --> 00:21:11,000 they have their own like fragrance spray. 345 00:21:11,000 --> 00:21:14,000 I mean, it's like you are aggressed by everything, by the 346 00:21:14,000 --> 00:21:18,000 noise, by the light, by the people, because everyone is in 347 00:21:18,000 --> 00:21:20,160 the same state and you're also very. 348 00:21:20,160 --> 00:21:24,480 Anonymous there, you're just entering and all those store 349 00:21:24,480 --> 00:21:27,160 clacks they are sometimes. Yeah, you are just a wallet. 350 00:21:27,360 --> 00:21:30,200 Yeah, no one cares about you. You're just a wallet. 351 00:21:30,200 --> 00:21:33,280 You're here to empty yourself and you go out. 352 00:21:33,280 --> 00:21:39,040 It's it's it's very bad. And anyone can tell and anyone 353 00:21:39,040 --> 00:21:42,080 can feel it. And I think that even the moulds 354 00:21:42,080 --> 00:21:45,880 are, they're not like this really in Sweden. 355 00:21:45,880 --> 00:21:48,360 But also the the shape of them is changing. 356 00:21:48,360 --> 00:21:50,680 They are trying to make them a bit less like this. 357 00:21:50,680 --> 00:21:54,480 They're trying to make areas where you can relax a bit and 358 00:21:54,480 --> 00:21:59,320 chill, but at the end of the day it's still the same thing. 359 00:21:59,920 --> 00:22:03,400 And you go there on weekends and you just want to die. 360 00:22:03,840 --> 00:22:05,800 You know I have this anxiety just thinking. 361 00:22:05,800 --> 00:22:13,520 About it and just just wasting the whole day to find one pair 362 00:22:13,520 --> 00:22:14,400 of trousers or. Something. 363 00:22:14,400 --> 00:22:19,160 Yeah, exactly. No, it's no, it feels very bad. 364 00:22:19,160 --> 00:22:23,480 So that's the reason why mentality are shifting. 365 00:22:23,480 --> 00:22:28,160 But also, and we were mentioning about that in the beginning, but 366 00:22:28,400 --> 00:22:30,600 that's also part of what we're talking right now. 367 00:22:30,600 --> 00:22:33,360 It's the sustainability aspect of things. 368 00:22:36,040 --> 00:22:39,960 The metro measure will always push better quality materials. 369 00:22:40,920 --> 00:22:44,800 So something that will last longer just because the fabric 370 00:22:44,800 --> 00:22:47,920 by default is better. Yeah, you always have a label 371 00:22:47,920 --> 00:22:49,840 what fabric it is. Yeah, exactly. 372 00:22:49,840 --> 00:22:52,320 You know where it's coming from. You know how it's been made and 373 00:22:52,320 --> 00:22:55,520 usually it's made by people that have been doing that for 374 00:22:55,840 --> 00:22:58,320 centuries. So they know the business and 375 00:22:58,640 --> 00:23:05,480 they they are also and there's been a lot of great evolution so 376 00:23:05,480 --> 00:23:08,440 on that. So meals and the oldest meals 377 00:23:08,880 --> 00:23:13,160 find ways, find ways to maintain their heritage, maintain the 378 00:23:13,160 --> 00:23:15,760 quality, even improve the quality of what they were making 379 00:23:15,760 --> 00:23:22,360 for centuries with wasting less, wasting less water, wasting or 380 00:23:22,360 --> 00:23:28,200 using less chemicals. So the improvement has been huge 381 00:23:28,240 --> 00:23:33,480 and the the pollution that was coming out of the business was 382 00:23:33,480 --> 00:23:37,120 quite low to begin with, but they've even improved that. 383 00:23:37,680 --> 00:23:41,880 So making less garments basically with better quality 384 00:23:41,880 --> 00:23:45,840 materials with the better making will give you something that 385 00:23:45,840 --> 00:23:48,720 feels better on your shoulders that will last longer. 386 00:23:49,040 --> 00:23:53,240 And saying that it's a bit more pricey is very relative because 387 00:23:53,240 --> 00:23:58,000 to be honest, again, wearing global, yeah, and wearing Laura 388 00:23:58,000 --> 00:24:02,400 Piano, well that's if you go to Laura Piano, that's going to be 389 00:24:02,400 --> 00:24:07,120 expensive and that's not good. If you are wearing the fabric 390 00:24:07,120 --> 00:24:10,640 made in a good way, then that's not so expensive actually. 391 00:24:11,640 --> 00:24:17,000 And it's an investment what we are when we keep saying 392 00:24:17,000 --> 00:24:20,200 investment, investment, investment, I'm sorry. 393 00:24:20,240 --> 00:24:23,760 When you are capable to wear your garments for 10 years or 394 00:24:23,760 --> 00:24:28,520 plus, that's an investment. It means that the €1000 that you 395 00:24:28,520 --> 00:24:34,720 put in there in 10 years, that's not so much you know and to it's 396 00:24:34,720 --> 00:24:38,840 for anyone. It's you don't need to be rich, 397 00:24:39,120 --> 00:24:43,480 you just need to place your money where you just need to be 398 00:24:43,480 --> 00:24:46,000 smart about. It I mean, my dad used to say 399 00:24:46,000 --> 00:24:50,640 that he he, he couldn't afford buying something cheap. 400 00:24:50,640 --> 00:24:52,840 Yeah, exactly. We talked about that before. 401 00:24:52,840 --> 00:24:56,200 It's like there's also this guy that was saying I'm too poor to 402 00:24:56,200 --> 00:24:58,760 buy shit. Yeah, exactly. 403 00:24:59,000 --> 00:25:03,240 Because, and that's even when I have been tired of my life where 404 00:25:03,240 --> 00:25:07,000 I was completely broke, not a single money because I was 405 00:25:07,000 --> 00:25:12,040 putting it in art. Well, it was not preventing me 406 00:25:12,040 --> 00:25:16,280 from finding sometimes the money to buy very nice stuff. 407 00:25:16,280 --> 00:25:20,320 And I knew that I I still carry those things nowadays. 408 00:25:20,320 --> 00:25:24,640 But it's also an experience. You're walking in Italy, you're 409 00:25:24,840 --> 00:25:31,800 greeted, you can have coffee drink or something and the 410 00:25:31,800 --> 00:25:36,920 person that the advisor just want to know about your needs. 411 00:25:36,920 --> 00:25:40,440 Yeah, yeah. Exactly of shows you the the 412 00:25:40,440 --> 00:25:46,480 swatches, bunches with fabrics, finding the perfect fit and then 413 00:25:46,480 --> 00:25:50,080 when you find the perfect fit. OK, if you have the money, 10 414 00:25:50,080 --> 00:25:56,120 suits, 10 sweaters, trousers, jackets, you can order a whole 415 00:25:56,120 --> 00:25:58,760 wardrobe. Yeah, and I would say there's 416 00:25:58,760 --> 00:26:02,240 some customers there like this. They're like, oh, I want it all 417 00:26:02,640 --> 00:26:06,160 and I'm always advising them. All right, take the the key 418 00:26:06,160 --> 00:26:10,440 things that you need right now, but wait a bit because you're 419 00:26:10,480 --> 00:26:12,600 you're having a growing passion for this. 420 00:26:12,760 --> 00:26:17,080 When you wear your first suit, you will be in super place, but 421 00:26:17,080 --> 00:26:19,280 in one year you will be in a different mindset. 422 00:26:19,720 --> 00:26:23,760 So maybe you will want to add pieces and instead of waiting 423 00:26:23,760 --> 00:26:27,000 the the one that you have or having to sell them, you know, 424 00:26:27,000 --> 00:26:30,840 do this rotation, you know, that's also that being a good 425 00:26:30,840 --> 00:26:35,000 advisor, you know. Yeah, and and also not ordering 426 00:26:35,000 --> 00:26:38,320 the fancy suits when you're just starting. 427 00:26:38,560 --> 00:26:42,120 Only the pink and the yellow suit might be a wrong start. 428 00:26:43,320 --> 00:26:47,160 Yeah, but it's interesting. Like I I just wonder how world 429 00:26:47,160 --> 00:26:51,720 would look like if everybody had made to measure clothes. 430 00:26:51,720 --> 00:26:55,200 Like the world in the 40s. Like the world in the 50s. 431 00:26:55,400 --> 00:26:58,960 Exactly like like even my my uncle, he still goes to a 432 00:26:59,000 --> 00:27:01,080 tailor. Yeah, exactly. 433 00:27:01,080 --> 00:27:06,240 I mean, we can see pictures of our great grandparents and great 434 00:27:06,240 --> 00:27:11,480 grandfathers and grandmothers. They were very, very even on the 435 00:27:11,480 --> 00:27:14,000 field of war. They were wearing nice. 436 00:27:14,000 --> 00:27:16,280 Clothes people, people look differently. 437 00:27:16,280 --> 00:27:18,920 They they didn't have the same garments. 438 00:27:18,920 --> 00:27:22,320 Like right now I I feel like every brand, they have the same 439 00:27:22,560 --> 00:27:26,280 looking clothes. So you're more individual. 440 00:27:26,800 --> 00:27:29,240 Exactly. They were more personality, they 441 00:27:29,240 --> 00:27:33,480 were more capable to express who they are and usually who they 442 00:27:33,480 --> 00:27:36,640 are was something deeper. They were deeper people. 443 00:27:36,640 --> 00:27:40,040 They were more grounded. They were more serious people in 444 00:27:40,040 --> 00:27:42,480 many ways. And nowadays everything is about 445 00:27:42,480 --> 00:27:47,560 being fun and shallow and laughing about everything you 446 00:27:47,560 --> 00:27:50,800 can lost. You can have fun and still be a 447 00:27:50,800 --> 00:27:53,000 deep person. And I would say that's 448 00:27:53,360 --> 00:27:57,160 absolutely not opposed. And I think we are getting back 449 00:27:57,160 --> 00:28:01,960 to this because we made an episode recently about mental 450 00:28:01,960 --> 00:28:05,240 health. I think you are you feel better 451 00:28:05,240 --> 00:28:07,840 when you are a more grounded person and doesn't mean that you 452 00:28:07,840 --> 00:28:11,160 cannot have loss etcetera. It just mean that you because 453 00:28:11,160 --> 00:28:14,040 the last thing about everything is just being ironical and being 454 00:28:14,040 --> 00:28:18,520 ironical is being powerless. So yeah, we are getting back to 455 00:28:18,640 --> 00:28:22,040 being more serious on things. We are more serious on what we 456 00:28:22,040 --> 00:28:23,680 are wearing. We are more serious on what we 457 00:28:23,680 --> 00:28:26,640 are eating and the way we are thinking and all those things 458 00:28:26,640 --> 00:28:29,600 that goes together. You cannot be interested in one 459 00:28:29,600 --> 00:28:34,440 thing and not on the other. I don't know serious people that 460 00:28:34,840 --> 00:28:40,720 like clauses but it only buggers or people that are about mental 461 00:28:40,720 --> 00:28:46,280 health but they have no interest in the their physical 462 00:28:46,280 --> 00:28:49,400 appearance. All those things are connected 463 00:28:49,400 --> 00:28:52,160 and if someone is doing it it's because it's not serious. 464 00:28:53,560 --> 00:28:57,880 I would say sorry guys, so. So guys, we're even wondering if 465 00:28:57,880 --> 00:29:01,720 you own some make to measure garments or you have some 466 00:29:02,680 --> 00:29:05,440 garments of your dreams that you want to order? 467 00:29:05,880 --> 00:29:09,520 Yeah, exactly. Just write as a comment on 468 00:29:09,520 --> 00:29:11,600 Spotify. You can actually leave a comment 469 00:29:11,600 --> 00:29:16,480 if not under the real on Instagram. 470 00:29:16,480 --> 00:29:19,520 Yeah, yeah, that would be best. Yeah, we have more and more 471 00:29:19,840 --> 00:29:23,920 people that we meet, a lot of people that listen to us in the 472 00:29:23,920 --> 00:29:26,680 streets and they're like, yeah, I'm listening. 473 00:29:26,800 --> 00:29:28,280 I'm. That's super nice. 474 00:29:28,280 --> 00:29:29,880 I'm like, oh, but you should comment. 475 00:29:29,880 --> 00:29:31,800 I'm. Like a lot of people actually 476 00:29:32,080 --> 00:29:38,200 write us DMS, but I always answer that you should write a 477 00:29:38,200 --> 00:29:39,600 comment. Yeah, because that's 478 00:29:39,600 --> 00:29:42,840 interesting, what they are. Because other other viewers, 479 00:29:42,840 --> 00:29:48,600 other listeners can can comment as well can join the 480 00:29:48,600 --> 00:29:50,520 conversation. Yeah, exactly. 481 00:29:50,640 --> 00:29:54,120 But because that's just, I mean, that's an open talk. 482 00:29:54,120 --> 00:29:58,320 That's what we we don't think that we know everything or 483 00:29:58,920 --> 00:29:59,920 everything that we are saying.