1
00:00:00,000 --> 00:00:02,600
The number one question that 
people have asked me for the 

2
00:00:02,600 --> 00:00:05,100
last 30 years, and I don't care 
if it's a celebrity, or someone 

3
00:00:05,100 --> 00:00:08,300
on Instagram or one of the 
readers of my books is, what 

4
00:00:08,300 --> 00:00:11,000
should I eat? 
Jorge, people are confused. 

5
00:00:11,000 --> 00:00:13,600
And in today's modern world, 
it's not our fault. 

6
00:00:13,600 --> 00:00:17,500
There are over 70,000 things at 
a grocery store and the 

7
00:00:17,500 --> 00:00:19,900
confusion. 
Factored is crazy. 

8
00:00:20,100 --> 00:00:23,300
And with celebrities like Kim 
Kardashian telling a seat Beyond

9
00:00:23,300 --> 00:00:27,000
me, which is synthetic or, you 
know, this is my Bill Gates. 

10
00:00:27,000 --> 00:00:31,000
Now investing billions of 
dollars into I mean, you know, 

11
00:00:31,000 --> 00:00:34,500
now they're more options and 
protein in my opinion if you 

12
00:00:34,508 --> 00:00:37,400
would have zero hunger is 
probably the most satiating way 

13
00:00:37,400 --> 00:00:40,700
to break fast, whether you 
faster not doesn't matter. 

14
00:00:40,900 --> 00:00:44,500
But now the question is doing 
synthetic meat plant based meat 

15
00:00:44,500 --> 00:00:47,100
or do we real me? 
So on today's show we're going 

16
00:00:47,100 --> 00:00:49,600
to sit down with probably the 
leading expert on this topic is 

17
00:00:49,600 --> 00:00:52,000
a Rob wolf. 
He's the author of a book called

18
00:00:52,000 --> 00:00:56,000
the sacred cow and today's 
interviews provocative. 

19
00:00:56,100 --> 00:00:58,300
I mean, if you've seen Kim 
Kardashian recently, she's been 

20
00:00:58,300 --> 00:01:02,900
promoting Beyond me as Taste 
expert and she is a very 

21
00:01:02,900 --> 00:01:05,500
intelligible and beautiful. 
You guys know I was on Revenge 

22
00:01:05,500 --> 00:01:09,000
body with her sister, Khloe 
Kardashian and I know there are 

23
00:01:09,000 --> 00:01:13,000
Force for good out there but 
with certain people endorse 

24
00:01:13,000 --> 00:01:17,100
something we can get confused. 
And the question is, is a 

25
00:01:17,107 --> 00:01:20,400
synthetic meat healthy Force? 
You know, is it what our 

26
00:01:20,400 --> 00:01:22,300
ancestors did? 
We obviously know the answer to 

27
00:01:22,308 --> 00:01:24,800
that, it isn't. 
So today's show we go deep, we 

28
00:01:24,800 --> 00:01:28,400
find out about ancestral Health,
we understand the science of 

29
00:01:28,400 --> 00:01:33,200
what our Species was really 
designed to eat and how these 

30
00:01:33,200 --> 00:01:37,400
modern foods can be an option. 
But are they an option that is 

31
00:01:37,400 --> 00:01:40,500
actually better for our health? 
And the biggest question out 

32
00:01:40,500 --> 00:01:43,000
there and I think it's the most 
important social question out 

33
00:01:43,000 --> 00:01:47,100
there, is it better for the 
planet all that on today's show?

34
00:01:49,000 --> 00:01:52,400
Hi, my name is Jorge cruise but 
I'm also known as the zero 

35
00:01:52,400 --> 00:01:55,500
hunger guy, I'm a celebrity 
fitness trainer and a multiple 

36
00:01:55,500 --> 00:01:59,200
New York Times best-selling Diet
author with 12 million fans. 

37
00:01:59,600 --> 00:02:02,900
You may have seen my work with 
Oprah Winfrey, Khloe Kardashian,

38
00:02:03,100 --> 00:02:05,400
Kelly, Clarkson or even Steve 
Harvey. 

39
00:02:05,800 --> 00:02:10,500
My career started because I was 
addicted to Sugar carbs, salty, 

40
00:02:10,500 --> 00:02:15,000
snacks, and stress and experts 
told me to Simply count calories

41
00:02:15,000 --> 00:02:17,800
to get control. 
They were wrong. 

42
00:02:18,000 --> 00:02:22,200
Wrong my passion to get radical 
control over both physical and 

43
00:02:22,200 --> 00:02:25,900
emotional health, has led me to 
find Science proven shortcuts 

44
00:02:26,100 --> 00:02:31,600
that help my clients, drop 25 
belly inches or even more fast, 

45
00:02:31,600 --> 00:02:36,100
and permanently and I know I can
help you too, welcome to the 

46
00:02:36,100 --> 00:02:42,000
zero hunger Revolution. 
All right, so before we get 

47
00:02:42,000 --> 00:02:44,400
started, today's show with Rob 
wolf, I want to give a special 

48
00:02:44,400 --> 00:02:47,400
thanks to our sponsor, is a big 
shout-out to Primal kitchen for 

49
00:02:47,400 --> 00:02:50,100
supporting the zero, great 
podcast for the last couple of 

50
00:02:50,100 --> 00:02:52,400
years. 
They're giving all of us a free 

51
00:02:52,400 --> 00:02:55,300
limit Chipotle mayo. 
It's absolutely delicious. 

52
00:02:55,300 --> 00:02:58,900
It's made with avocado, which is
anti-inflammatory and you can 

53
00:02:58,900 --> 00:03:01,100
put a dollop of it on your state
chicken or fish. 

54
00:03:01,100 --> 00:03:03,700
It's absolutely delicious. 
Check it out at climbable. 

55
00:03:03,700 --> 00:03:07,600
Kitchen.com /or, he Crews 
feature, free jar of women. 

56
00:03:07,600 --> 00:03:10,400
Chipotle mayo sauce. 
And then we also brought to you 

57
00:03:10,408 --> 00:03:12,000
by zero longer wider. 
Now, zero hunger. 

58
00:03:12,000 --> 00:03:16,000
Wider, you guys know, is the way
I turn off hunger and we have 

59
00:03:16,000 --> 00:03:19,300
just launched a brand new email 
club that I would invite you to.

60
00:03:19,300 --> 00:03:21,800
And basically, every week, we 
sent out an email, with the 

61
00:03:21,800 --> 00:03:25,500
latest in hydration, and knowing
that, if you want to quench your

62
00:03:25,500 --> 00:03:29,300
hunger turning off false hunger 
and Cravings is critical and 

63
00:03:29,400 --> 00:03:32,700
electrolytes are, the Kiedis. 
And zero hunger is really a 

64
00:03:32,700 --> 00:03:35,100
shift. 
It's a revolution in how we can 

65
00:03:35,100 --> 00:03:36,900
quell hunger and I want you to 
join us. 

66
00:03:36,900 --> 00:03:38,900
It's going to change your life, 
check it out. 

67
00:03:39,100 --> 00:03:42,000
Ro hunger water.com sign it up 
for the club. 

68
00:03:42,000 --> 00:03:45,400
It's totally free and you learn 
a lot about the science of 

69
00:03:45,400 --> 00:03:48,900
appetite control super gay, all 
right, with that said, let's get

70
00:03:48,900 --> 00:03:51,600
started with today's show. 
A big thank you to Rob will for 

71
00:03:51,600 --> 00:03:54,000
being on the show. 
And really, guys go into this 

72
00:03:54,000 --> 00:03:58,200
with an open mind and if you're 
a vegan, if your plant based, 

73
00:03:58,300 --> 00:04:01,600
we're not going to Poopoo the 
plant base world at all because 

74
00:04:01,600 --> 00:04:03,300
there's a place for plants in 
our diet. 

75
00:04:03,300 --> 00:04:06,400
There really isn't. 
Many of us can survive on that. 

76
00:04:06,400 --> 00:04:09,900
But the question is, what will 
cause us to thrive I've and what

77
00:04:09,900 --> 00:04:13,400
Rob wolf is going to share with 
us is an ancestral blueprint 

78
00:04:13,400 --> 00:04:16,800
based on millions of years and 
what our species, the human 

79
00:04:16,800 --> 00:04:19,500
species did to Survive and 
Thrive. 

80
00:04:19,500 --> 00:04:22,100
And I think it's going to be an 
eye-opening discussion and I 

81
00:04:22,108 --> 00:04:23,500
hope you share this with your 
loved ones. 

82
00:04:23,500 --> 00:04:27,800
So let's get started right now. 
We're talking to Rob wealth, we 

83
00:04:27,800 --> 00:04:29,400
love Rob. 
Well if he's been on the podcast

84
00:04:29,400 --> 00:04:32,800
so many times I've lost count 
but today, we're talking about 

85
00:04:32,800 --> 00:04:36,100
something really timely in the 
news and this is this idea of 

86
00:04:36,100 --> 00:04:38,800
plant-based meat. 
What some people called soon. 

87
00:04:39,000 --> 00:04:42,500
Tricked me and Beyond me 
recently, brought on a new 

88
00:04:42,500 --> 00:04:45,800
spokesperson, probably one of 
the most famous women on earth, 

89
00:04:45,800 --> 00:04:48,200
Kim Kardashian. 
And when I saw this, I reached 

90
00:04:48,200 --> 00:04:51,300
out to Rob literally the day I 
saw it, and I said, Rob, let's 

91
00:04:51,300 --> 00:04:53,600
talk about this because this is 
so timely. 

92
00:04:53,700 --> 00:04:56,100
He's the author of a book called
the case, for better meet the 

93
00:04:56,100 --> 00:05:00,000
sacred, which is brilliant. 
It's also documentary, Rob. 

94
00:05:00,000 --> 00:05:02,800
Please say hi to everyone. 
Hi, everyone. 

95
00:05:03,500 --> 00:05:08,200
Y'all are doing well, Rob. 
I feel like your passion, remind

96
00:05:08,200 --> 00:05:10,200
everyone. 
How you got into health? 

97
00:05:10,200 --> 00:05:14,300
Because I feel like you like me 
got into this out of necessity, 

98
00:05:14,300 --> 00:05:14,900
right? 
Rob. 

99
00:05:15,600 --> 00:05:18,700
Yeah, yeah, 23 years ago. 
I was very sick. 

100
00:05:18,700 --> 00:05:21,900
Ulcerative colitis, bad enough 
that I was facing a bowel 

101
00:05:21,900 --> 00:05:25,100
resection which basically, they 
go in and trim out parts of the 

102
00:05:25,100 --> 00:05:28,900
real estate that you really 
would rather not have removed. 

103
00:05:28,900 --> 00:05:33,300
And at the time, I was eating a 
high carb, low fat vegan diet 

104
00:05:33,300 --> 00:05:36,000
and I think that a vegan diet 
can work wonderfully, for some 

105
00:05:36,000 --> 00:05:39,800
people, for me, it didn't. 
I have celiac These which is an 

106
00:05:39,800 --> 00:05:43,500
autoimmune gluten reactivity. 
And I just I don't do that well 

107
00:05:43,500 --> 00:05:47,200
with a lot of carbs, a lot of 
fiber, I'm not 100% carnivore. 

108
00:05:47,200 --> 00:05:51,000
But over time, I've grown in 
that direction and I've found a 

109
00:05:51,000 --> 00:05:55,100
lot of success with that, I went
on to co-found the first and 

110
00:05:55,100 --> 00:05:57,400
fourth CrossFit, affiliate gyms 
in the world, and ended up 

111
00:05:57,400 --> 00:05:59,700
working for CrossFit for a 
number of years. 

112
00:05:59,700 --> 00:06:01,700
If people like CrossFit, they 
think that's cool. 

113
00:06:01,700 --> 00:06:04,000
If they hate CrossFit that I'm 
kind of like the guy that spread

114
00:06:04,000 --> 00:06:07,500
herpes on a college campus by 
helping to promote all that 

115
00:06:07,500 --> 00:06:10,800
stuff that I've worked with. 
With people, I was on the naval 

116
00:06:10,800 --> 00:06:14,300
special Warfare resiliency 
committee for about eight years 

117
00:06:14,300 --> 00:06:16,300
where I went and spoke to the 
Navy Seals. 

118
00:06:16,300 --> 00:06:20,100
They're the special boat teams 
and then also their families 

119
00:06:20,100 --> 00:06:22,500
about sleep and food and 
circadian biology. 

120
00:06:22,500 --> 00:06:25,300
And what not? 
And I've worked with Olympic 

121
00:06:25,300 --> 00:06:27,300
athletes. 
But really, the people that I 

122
00:06:27,400 --> 00:06:31,400
bonded with the most are people 
like me folks that had really 

123
00:06:31,400 --> 00:06:34,200
complex, gut and autoimmune 
issues. 

124
00:06:34,200 --> 00:06:38,500
They ran the gamut of standard 
medical interventions and they 

125
00:06:38,500 --> 00:06:41,400
were made He helped a little bit
but they were still sick. 

126
00:06:41,400 --> 00:06:44,100
Ultimately, they still have a 
lot of problems and those are 

127
00:06:44,100 --> 00:06:47,500
really my people. 
I think that there's lots of 

128
00:06:47,500 --> 00:06:49,800
ways to lose weight. 
I think there's lots of ways to 

129
00:06:49,800 --> 00:06:53,200
get skinny, but when you get 
these really complex gut and 

130
00:06:53,200 --> 00:06:56,200
autoimmune diseases, I think 
that one's options are very 

131
00:06:56,200 --> 00:07:00,000
limited and interestingly what I
find to be particularly 

132
00:07:00,000 --> 00:07:03,500
effective, there is this kind of
ketogenic, lower carb. 

133
00:07:03,500 --> 00:07:07,000
Maybe carnivore ish type 
approach and I've found nothing 

134
00:07:07,000 --> 00:07:10,300
in the world Superior. 
That to the tune that I've 

135
00:07:10,300 --> 00:07:14,100
actually made some challenges 
with some of the prominent vegan

136
00:07:14,100 --> 00:07:17,300
doctors out there that also work
in the same space that we would 

137
00:07:17,300 --> 00:07:20,800
take 100 people and we would gut
an autoimmune conditions. 

138
00:07:21,100 --> 00:07:25,200
They treat them, I treat them 
and whichever one of us wins the

139
00:07:25,200 --> 00:07:28,700
other one, closes up shop, 
disappears off the internet. 

140
00:07:28,700 --> 00:07:31,900
Can't do health and wellness. 
Ever again, basically like a 

141
00:07:31,900 --> 00:07:35,900
Gracie UFC Challenge and nobody 
is taking me, nobody's taking me

142
00:07:35,900 --> 00:07:38,800
up on that yet. 
So, I'm pretty confident that 

143
00:07:39,000 --> 00:07:42,900
This is a really effective way 
of doing things but I always use

144
00:07:42,900 --> 00:07:46,300
it as a beginning place. 
It's not a religious Doctrine 

145
00:07:46,300 --> 00:07:48,800
for me, it's of like playing 
darts. 

146
00:07:48,800 --> 00:07:51,800
I think that this kind of 
ancestral health model, it'll 

147
00:07:51,800 --> 00:07:55,400
get most people about 85% to the
bullseye and then we'll need to 

148
00:07:55,407 --> 00:07:58,500
figure out what we need to do to
get each individual person to 

149
00:07:58,500 --> 00:08:00,700
that Bullseye. 
I love that. 

150
00:08:00,700 --> 00:08:03,200
And you mentioned a word there 
that maybe we can play with and 

151
00:08:03,200 --> 00:08:06,900
CEST real Health. 
Yeah, I feel like I've been 

152
00:08:06,900 --> 00:08:08,900
blessed and it's the gift of 
covid-19. 

153
00:08:08,900 --> 00:08:11,400
I don't know why that, as much 
as I was doing the podcast 

154
00:08:11,400 --> 00:08:14,100
beforehand, I was doing in 
Malibu back from the day, and I 

155
00:08:14,108 --> 00:08:16,800
have people come out to Malibu 
marxists and all this kind of 

156
00:08:16,800 --> 00:08:17,700
stuff. 
Brooke Burke. 

157
00:08:17,900 --> 00:08:21,100
And it was fun, but because of 
zoom, and now, we've got this 

158
00:08:21,100 --> 00:08:23,300
kind of Technology where the 
qualities even better. 

159
00:08:23,600 --> 00:08:24,900
It feels like you're right 
there. 

160
00:08:25,200 --> 00:08:27,300
And now we've I've spoken, 
everyone, dr. 

161
00:08:27,300 --> 00:08:29,600
Paul salad. 
Incredible Book, the carnivore 

162
00:08:29,600 --> 00:08:31,600
code, right? 
Sister wrote the introduction to

163
00:08:31,900 --> 00:08:34,700
Mark's dear friend love Mark and
he's the creator of Primal 

164
00:08:34,700 --> 00:08:38,400
kitchen and cry love avocados 
and he's made mayo and salad. 

165
00:08:38,400 --> 00:08:41,100
Dressing That. 
And now he is the one that told 

166
00:08:41,100 --> 00:08:44,700
me about this ancestral way of 
being, because he wrote these 

167
00:08:44,700 --> 00:08:47,500
books, the Primal methods and 
all that, he's known as The 

168
00:08:47,500 --> 00:08:50,000
Godfather of, I think the 
Godfather of that Revolution. 

169
00:08:50,000 --> 00:08:53,800
You're really the science behind
all that take us down memory 

170
00:08:53,800 --> 00:08:56,600
lane, take us back a couple 
hundred thousand years as a 

171
00:08:56,600 --> 00:09:01,600
species because I think if we 
look at a apology and we look at

172
00:09:01,600 --> 00:09:05,300
what we did, as a species is 
this, where a lot of the logic 

173
00:09:05,300 --> 00:09:07,000
comes from? 
Because when I talk to whether 

174
00:09:07,000 --> 00:09:10,500
it's a celebrity you and I were 
With Khloe Kardashian on Revenge

175
00:09:10,500 --> 00:09:13,400
body and I love, Kim Kardashian.
I think they're great, but I 

176
00:09:13,408 --> 00:09:15,700
feel like they're very 
intelligent people out there. 

177
00:09:15,800 --> 00:09:19,700
Even people like Bill Gates, 
that maybe forgot this part of 

178
00:09:19,700 --> 00:09:22,700
just putting together one and 
one equaling to. 

179
00:09:22,700 --> 00:09:26,700
Because if you were to share a 
few minutes of our species, it 

180
00:09:26,700 --> 00:09:30,100
makes sense that our bodies are 
designed based on. 

181
00:09:30,200 --> 00:09:32,600
I know, Mark Sisson says, you 
can go back up to two million 

182
00:09:32,600 --> 00:09:36,700
years and we kind of a similar 
diet up until maybe 10,000. 

183
00:09:36,700 --> 00:09:38,800
Or so years ago, take us through
what happened. 

184
00:09:38,900 --> 00:09:42,100
Then but take us back to what we
were doing because as a species 

185
00:09:42,100 --> 00:09:46,200
as a race of humans, it seems 
that our bodies have adapted for

186
00:09:46,200 --> 00:09:48,700
way of eating that you just said
is very simple. 

187
00:09:48,700 --> 00:09:51,000
And I think that's your argument
in the sacred cow to some 

188
00:09:51,000 --> 00:09:52,500
degree. 
It's just following this 

189
00:09:52,800 --> 00:09:55,500
ancestral blueprint, shall we 
call it or take it away? 

190
00:09:55,500 --> 00:09:59,300
Yeah, yeah, it's something. 
That is oftentimes more 

191
00:09:59,300 --> 00:10:02,200
accessible for people, 
interesting lie, when talking 

192
00:10:02,200 --> 00:10:06,600
about like species-appropriate 
nutrition is actually not 

193
00:10:06,600 --> 00:10:10,400
talking about humans for. 
So I live in Montana and we have

194
00:10:10,400 --> 00:10:14,000
grizzly bears here and we have a
yeah Yellowstone National Park. 

195
00:10:14,300 --> 00:10:20,300
And there are prominent signs 
whenever you go into these parks

196
00:10:20,300 --> 00:10:23,900
and natural areas, don't feed 
the animals and there's multiple

197
00:10:23,900 --> 00:10:26,000
reasons for this. 
One of the reasons is that they 

198
00:10:26,000 --> 00:10:31,800
don't want these huge powerful 
animals to become, used to 

199
00:10:31,800 --> 00:10:35,400
obtaining food from humans 
because then they associate 

200
00:10:35,400 --> 00:10:38,800
humans with food and then humans
may become food and everyone. 

201
00:10:38,800 --> 00:10:41,200
From last, somebody will call 
that would be addressed, so 

202
00:10:41,200 --> 00:10:44,300
that's a big deal. 
But another deeper part of this 

203
00:10:44,300 --> 00:10:50,300
is that when humans feed these 
animals non appropriate food, 

204
00:10:50,300 --> 00:10:53,000
these animals get sick, these 
animals, develop type 2, 

205
00:10:53,000 --> 00:10:56,600
diabetes, and cardiovascular 
disease, and all kinds of 

206
00:10:56,600 --> 00:10:59,400
different problems. 
We see this a lot in zoos like 

207
00:10:59,400 --> 00:11:02,100
my daughter's. 
Watch a lot of these zuper 

208
00:11:02,100 --> 00:11:05,000
secrets of the zoo where they 
it's like a Veterinary show 

209
00:11:05,000 --> 00:11:08,600
where they look at the way. 
The animals are managed and I 

210
00:11:08,800 --> 00:11:12,700
Had my girls right into the 
producers of the show and asked 

211
00:11:12,700 --> 00:11:16,500
them, why given that all these 
animals have all these digestive

212
00:11:16,500 --> 00:11:19,700
issues, and all these different 
health issues, why don't they 

213
00:11:19,700 --> 00:11:22,200
try to feed them or 
species-appropriate Diet? 

214
00:11:22,200 --> 00:11:24,900
We actually got a really 
thoughtful response and that 

215
00:11:24,900 --> 00:11:28,500
they're actually moving that 
direction over time because many

216
00:11:28,500 --> 00:11:31,400
people have written in and said,
hey, you're feeding these 

217
00:11:31,400 --> 00:11:35,400
chimpanzees biscuits that have, 
like, wheat and sugar, and all 

218
00:11:35,400 --> 00:11:38,300
that stuff. 
And maybe once in a while, you 

219
00:11:38,300 --> 00:11:40,300
could do that. 
But you're giving it to them 

220
00:11:40,300 --> 00:11:42,800
every day. 
And clearly, this isn't part of 

221
00:11:42,800 --> 00:11:47,300
their ancestral diet and this 
makes sense for folks when we 

222
00:11:47,300 --> 00:11:51,200
talk about it, in terms of like 
bears and chimpanzees and 

223
00:11:51,200 --> 00:11:54,300
elephants and stuff like that 
and we see examples very quickly

224
00:11:54,300 --> 00:11:57,500
in these like that Veterinary. 
Like reality shows when they 

225
00:11:57,500 --> 00:12:00,400
change the diet of an animal to 
a more species, appropriate 

226
00:12:00,400 --> 00:12:05,100
diet, magical things, happen for
the animals Health with people, 

227
00:12:05,100 --> 00:12:06,900
though, it's weird. 
Pete folks are like, I don't 

228
00:12:06,900 --> 00:12:08,700
know, what a humans are supposed
to eat. 

229
00:12:08,800 --> 00:12:12,200
Eat and humans over the course 
of it, lease, a couple of 

230
00:12:12,200 --> 00:12:15,200
million years have evolved as 
hunter-gatherers and depending 

231
00:12:15,200 --> 00:12:18,300
on, where on the planet and what
resources are there. 

232
00:12:18,800 --> 00:12:22,200
Some hunter-gatherer groups, 8 
prodigious amounts of me, 

233
00:12:22,300 --> 00:12:26,100
others, a larger amounts of 
plants, depending on what time 

234
00:12:26,100 --> 00:12:30,300
of the year, and what location 
people who lived closer to the 

235
00:12:30,300 --> 00:12:34,000
Equator, or there, tend to be 
more plant material available 

236
00:12:34,200 --> 00:12:37,500
all year round, folks, that 
migrated closer to the poles 

237
00:12:37,500 --> 00:12:40,700
where there's more seasonal 
Variation like the Inuit or 

238
00:12:40,800 --> 00:12:44,400
around the Arctic Circle, very 
little plant material. 

239
00:12:44,700 --> 00:12:48,600
And what the one interesting 
thing that seems to emerge out 

240
00:12:48,600 --> 00:12:53,400
of that is when these folks ate 
a largely whole minimally 

241
00:12:53,400 --> 00:12:56,900
processed diet and ancestral 
diet, it was appropriate to the 

242
00:12:56,900 --> 00:13:00,400
location theory that they were 
in very little in the way of 

243
00:13:00,400 --> 00:13:03,100
what we would consider modern 
degenerative disease. 

244
00:13:03,100 --> 00:13:05,900
They weren't overweight, they 
weren't diabetic, they didn't 

245
00:13:05,900 --> 00:13:10,300
have gut and autoimmune issues. 
And then, as these folks started

246
00:13:10,300 --> 00:13:14,700
to incorporate westernize Foods 
sugars, refined flours, seed, 

247
00:13:14,700 --> 00:13:18,000
oils, all that type of stuff. 
We saw a shift in their health 

248
00:13:18,000 --> 00:13:21,600
and what's confusing about this 
is in the online World. 

249
00:13:21,600 --> 00:13:25,200
It boils down to like high card 
versus low card usually and it's

250
00:13:25,200 --> 00:13:27,300
that the high carb Camp is 
usually vegan. 

251
00:13:27,300 --> 00:13:29,600
And the lower carb Camp is 
carnivore esker. 

252
00:13:29,600 --> 00:13:32,700
At least meet inclusive. 
And I think that really misses 

253
00:13:32,700 --> 00:13:36,900
the Mark. 
I think that in general, human 

254
00:13:36,900 --> 00:13:38,600
should be able to exist on 
really. 

255
00:13:38,800 --> 00:13:41,200
Wide variety of foods. 
I think that some people like 

256
00:13:41,200 --> 00:13:44,500
myself, if you get some funky 
gut issues and health issues 

257
00:13:44,508 --> 00:13:47,800
than you may end up getting more
along, one track versus another 

258
00:13:47,800 --> 00:13:50,400
and they end up doing much 
better on a lower carb site of 

259
00:13:50,400 --> 00:13:53,000
things. 
But I think that getting into 

260
00:13:53,000 --> 00:13:55,900
the diet Wars is actually a 
distraction. 

261
00:13:55,900 --> 00:14:00,700
The big story here is that if we
focus on minimally processed 

262
00:14:00,700 --> 00:14:04,400
Whole Foods and then pay 
attention to, how do we look, 

263
00:14:04,400 --> 00:14:05,900
how do we feel? 
How do we perform? 

264
00:14:05,900 --> 00:14:09,300
When we eat a particular way we 
can figure out how to to steer 

265
00:14:09,300 --> 00:14:10,800
things in the direction that we 
need. 

266
00:14:10,800 --> 00:14:14,300
But we start with that kind of 
minimally processed diet with an

267
00:14:14,300 --> 00:14:16,800
eye towards the way that that 
our species evolved. 

268
00:14:16,800 --> 00:14:20,600
And what goes along with that is
strong Community being outside 

269
00:14:20,600 --> 00:14:24,000
and getting sun on our skin and 
good circadian entrainment. 

270
00:14:24,000 --> 00:14:27,300
So that it we're living in 
synchrony, with the light-dark 

271
00:14:27,300 --> 00:14:29,500
Cycles. 
Some thought about our gut 

272
00:14:29,500 --> 00:14:33,700
microbiome in the importance of 
the bacteria that live in us and

273
00:14:33,700 --> 00:14:36,500
on us those things. 
All go into this kind of 

274
00:14:36,500 --> 00:14:40,000
ancestral health model. 
It's incredible. 

275
00:14:40,200 --> 00:14:43,400
And the thing that happened only
what I know the debates. 

276
00:14:43,400 --> 00:14:45,800
I've heard some people say seven
thousand years ago or ten 

277
00:14:45,800 --> 00:14:48,500
thousand years ago. 
I watched the Marvel Comics 

278
00:14:48,500 --> 00:14:49,500
movie. 
The eternals. 

279
00:14:49,500 --> 00:14:51,800
Did you ever see that show? 
Which only where they came from 

280
00:14:51,800 --> 00:14:53,800
space and they taught us all 
these things. 

281
00:14:53,800 --> 00:14:57,500
And that was about 7,000 years 
ago, they taught us Agriculture 

282
00:14:57,500 --> 00:15:00,200
and that's just a movie 
obviously but somehow there is 

283
00:15:00,200 --> 00:15:03,100
an overlay approximately. 
Is that about right? 

284
00:15:03,100 --> 00:15:06,800
Rob, tell us what happens. 
Something happens less than 

285
00:15:06,800 --> 00:15:08,500
10,000 or so years ago. 
Right. 

286
00:15:08,500 --> 00:15:09,600
Where we started. 
Yeah. 

287
00:15:09,600 --> 00:15:13,000
So not be but Nomads and we 
started to plant seeds in the 

288
00:15:13,000 --> 00:15:15,600
ground. 
But up until then, we were, as 

289
00:15:15,600 --> 00:15:19,400
you said hunters and I've heard 
gather as they say, we gathered 

290
00:15:19,400 --> 00:15:21,900
the debate is when we gather, 
and I've heard people say it was

291
00:15:21,900 --> 00:15:24,900
more like toads and crickets and
newts more animals, still a 

292
00:15:24,900 --> 00:15:27,500
little creek. 
That's how much berries berries.

293
00:15:27,500 --> 00:15:30,000
I've never seen the berry grow 
that I could eat anywhere. 

294
00:15:30,000 --> 00:15:33,300
Like I walk around San Diego, 
La, New York's, aren't any 

295
00:15:33,300 --> 00:15:34,700
berries ID? 
I don't know what I would. 

296
00:15:34,700 --> 00:15:38,200
Gather hunt. 
I get I've seen animals I could 

297
00:15:38,400 --> 00:15:40,600
Lived in Malibu with there were 
deer in the backyard. 

298
00:15:40,600 --> 00:15:43,400
So things like that, I get that 
and obviously they could attack 

299
00:15:43,400 --> 00:15:46,100
you or scratch you. 
But once you get them, you can 

300
00:15:46,100 --> 00:15:47,900
eat them in safe. 
I think what was that 

301
00:15:47,900 --> 00:15:49,800
transition? 
Take us at that point because 

302
00:15:50,200 --> 00:15:51,700
then I always. 
I love dr. 

303
00:15:51,700 --> 00:15:55,400
James Nina Clay Antonio. 
He talks about how only 100 or 

304
00:15:55,400 --> 00:15:58,200
so years ago, we invented the 
next thing which was the 

305
00:15:58,200 --> 00:16:00,600
refrigerator. 
So then route is to do a whole 

306
00:16:00,600 --> 00:16:03,300
other way of living because 
before we, if we were eating 

307
00:16:03,300 --> 00:16:07,100
protein, we added salt and I 
know we love Scouts you and I 

308
00:16:08,300 --> 00:16:10,900
it's a yak 10,000. 
Tell us about a little bit was 

309
00:16:10,900 --> 00:16:13,100
meat and salt, right? 
Because we had to preserve it 

310
00:16:13,200 --> 00:16:16,000
and then 100 years ago this 
thing called the refrigerator 

311
00:16:16,200 --> 00:16:19,100
and then I think our history 
classes Complete because then 

312
00:16:19,100 --> 00:16:21,900
let's talk about Kim Kardashian.
Okay, okay okay. 

313
00:16:21,900 --> 00:16:24,600
Yeah yeah. 
Kim is the the end of History. 

314
00:16:24,600 --> 00:16:25,400
Yeah. 
Yeah. 

315
00:16:26,200 --> 00:16:31,500
It least 15,000 years ago, all 
humans on the planet were living

316
00:16:31,500 --> 00:16:34,600
as foragers as hunter-gatherers 
and one more time. 

317
00:16:34,600 --> 00:16:36,500
That's a profound statement. 
Please. 

318
00:16:36,800 --> 00:16:39,500
Yeah. 
There's Very little debate, that

319
00:16:39,500 --> 00:16:43,800
at least 15,000 years ago, all 
humans on the planet lived as 

320
00:16:43,800 --> 00:16:45,700
hunter-gatherers or we would 
call them. 

321
00:16:45,800 --> 00:16:49,300
And again, I think that 
depending on where on the planet

322
00:16:49,300 --> 00:16:54,400
people are, or were their diet 
would be made up of different 

323
00:16:54,400 --> 00:16:56,200
things. 
And some of the early 

324
00:16:56,200 --> 00:16:59,500
descriptions of the Gathering 
part in this comes from more 

325
00:16:59,500 --> 00:17:02,500
LED, Paul saladino where a lot 
of what was gathered was 

326
00:17:02,500 --> 00:17:06,500
actually small animals, would 
newts, and turtles, and 

327
00:17:06,500 --> 00:17:08,400
different things like that. 
It was always assumed that B, 

328
00:17:08,400 --> 00:17:11,200
plant material but that's not 
necessarily the case. 

329
00:17:11,200 --> 00:17:14,800
And this is some of the updating
that science always goes through

330
00:17:14,800 --> 00:17:20,099
but somewhere around 10,000 
years ago in at least three 

331
00:17:20,099 --> 00:17:23,700
places, a transition began to 
occur and it was the Fertile 

332
00:17:23,700 --> 00:17:27,900
Crescent in the Middle East 
somewhere in the middle areas of

333
00:17:27,900 --> 00:17:30,900
China and then also in the 
Americas and and Central and 

334
00:17:30,900 --> 00:17:35,400
South America, Proto Incan and 
Mayan civilizations people 

335
00:17:35,400 --> 00:17:38,200
started shifting away from 
exclusively. 

336
00:17:38,400 --> 00:17:42,800
Eight hunter-gatherer, foraging 
type of existence and started 

337
00:17:42,800 --> 00:17:45,100
moving into an agricultural 
existence. 

338
00:17:45,100 --> 00:17:51,500
Where we would really rely 
strongly on a few kind of 

339
00:17:51,500 --> 00:17:56,200
starchy crops like in the 
Americas, it was more corn and 

340
00:17:56,200 --> 00:18:02,000
potato type crops in the China. 
It was more of a rice-based and 

341
00:18:02,000 --> 00:18:05,000
to some degree sorghum. 
Although the Sorghum was much 

342
00:18:05,000 --> 00:18:08,200
more prominent in kind of Africa
in the Middle East, but Africa. 

343
00:18:08,300 --> 00:18:09,600
In the Middle East. 
It was more. 

344
00:18:09,600 --> 00:18:12,800
We try sorghum. 
Those types of cereal grains. 

345
00:18:13,200 --> 00:18:14,400
Yeah. 
But there was a massive 

346
00:18:14,400 --> 00:18:19,300
transition that occurred and 
people cease to move around for 

347
00:18:19,300 --> 00:18:21,700
the most part. 
And we also had mixed into this 

348
00:18:21,700 --> 00:18:23,700
pastoral. 
It's like, if people get into 

349
00:18:23,800 --> 00:18:26,300
coal type reading and 
understanding, then you add 

350
00:18:26,300 --> 00:18:29,100
hunter-gatherers, you also add 
pastoralists who are people, who

351
00:18:29,100 --> 00:18:34,800
move animals around so they're 
not in one place, they're not, 

352
00:18:35,000 --> 00:18:37,500
they are eating the animals, but
they're not going out hunting 

353
00:18:37,500 --> 00:18:39,600
the animals there. 
Julie, stewarding, the animals, 

354
00:18:39,600 --> 00:18:41,900
and so sheep, and goats, and 
cattle, and all, that type of 

355
00:18:41,900 --> 00:18:43,600
stuff. 
So important to, that was the 

356
00:18:43,600 --> 00:18:44,700
only scoreless. 
Sorry. 

357
00:18:44,700 --> 00:18:47,000
I think he's about 15,000 years 
ago. 

358
00:18:47,000 --> 00:18:51,100
Rob, just remind us that time 
stories and probably started 

359
00:18:51,100 --> 00:18:55,300
about the time to agriculture 
did and I'm not a huge expert on

360
00:18:55,300 --> 00:18:57,300
that stuff but probably more 
like that. 

361
00:18:57,300 --> 00:18:59,800
Seven to ten thousand years ago 
that we started seeing both 

362
00:18:59,800 --> 00:19:03,300
pastoralists and agricultural is
and somebody listening will be 

363
00:19:03,300 --> 00:19:06,300
an expert on that and they'll 
set a straight as to the There 

364
00:19:06,300 --> 00:19:08,200
You Go. 
The real dates but those are the

365
00:19:08,300 --> 00:19:10,800
Oof demarcations. 
And one thing that's important 

366
00:19:10,800 --> 00:19:14,400
to mention is that every time 
someone puts a date and draws a 

367
00:19:14,400 --> 00:19:17,400
Line in the Sand with the date, 
they're like the were only 

368
00:19:17,400 --> 00:19:19,500
hunter-gatherers 15,000 years 
ago. 

369
00:19:19,700 --> 00:19:23,700
Then we find a site where people
are processing grains or legumes

370
00:19:23,700 --> 00:19:25,900
or something. 
That's eighteen thousand years 

371
00:19:25,900 --> 00:19:27,800
old. 
So those dates keep getting 

372
00:19:27,800 --> 00:19:31,400
pushed back but by and large 
artifacts that we find in the 

373
00:19:31,400 --> 00:19:35,000
evidence that we see, is that 
for the most part people were 

374
00:19:35,000 --> 00:19:39,600
hunter-gatherers foragers up 
until About 10,000 years ago. 

375
00:19:39,600 --> 00:19:42,500
And then we started seeing a 
transition like in North 

376
00:19:42,500 --> 00:19:47,900
America, other than the Pueblo 
Indians that were in the desert,

377
00:19:47,900 --> 00:19:51,800
Southwest like, most of North 
America was still largely in 

378
00:19:51,800 --> 00:19:55,800
that hunter-gatherer forager 
kind of experience up until 

379
00:19:55,800 --> 00:19:59,200
maybe a couple of hundred years 
ago and there's some exceptions 

380
00:19:59,200 --> 00:20:01,600
like the Chickasaw had 
developed, some pretty 

381
00:20:01,600 --> 00:20:05,100
sophisticated Chickasaw Choctaw,
had developed some, pretty 

382
00:20:05,100 --> 00:20:08,900
sophisticated agriculture, the 
three sisters, the And the beans

383
00:20:08,900 --> 00:20:12,400
and squash all grown together 
because they provide complete 

384
00:20:12,400 --> 00:20:15,000
protein, they help re nutrify 
the soil. 

385
00:20:15,100 --> 00:20:17,900
But there were also still in 
that transitional period of 

386
00:20:17,900 --> 00:20:21,800
hunters and gatherers whatnot. 
But they the big the change from

387
00:20:21,800 --> 00:20:26,300
hunting and Gathering to 
agriculture was a massive 

388
00:20:26,300 --> 00:20:28,200
change. 
And we see some definite. 

389
00:20:28,400 --> 00:20:31,500
I guess artifacts of that in the
archaeological record. 

390
00:20:31,500 --> 00:20:35,400
People got shorter, people had 
many more Dental issues. 

391
00:20:35,400 --> 00:20:38,200
The infant mortality rates 
appeared. 

392
00:20:38,300 --> 00:20:42,300
Skyrocket by comparison to 
hunter-gatherers and that was 

393
00:20:42,300 --> 00:20:45,900
largely our situation up until 
pretty recently. 

394
00:20:45,900 --> 00:20:50,100
In history, like the average 
lifespan had dropped within 

395
00:20:50,100 --> 00:20:53,400
hunter-gatherers. 
The, if you neglected, High 

396
00:20:53,400 --> 00:20:56,600
infant mortality rate, they were
about as likely to live into 

397
00:20:56,600 --> 00:20:59,500
their 70s. 
As we are, in modern times, 

398
00:20:59,500 --> 00:21:03,500
like, pretty pretty Remarkable 
Health, but a very high infant 

399
00:21:03,500 --> 00:21:07,400
mortality rate that actually got
worse during agriculture. 

400
00:21:07,400 --> 00:21:10,000
So this is Worth mentioning 
people will say live 

401
00:21:10,000 --> 00:21:11,800
hunter-gatherers only live this 
long. 

402
00:21:11,800 --> 00:21:12,900
Why would I want to eat that 
way? 

403
00:21:12,900 --> 00:21:16,000
When they when folks developed 
agricultural practices that 

404
00:21:16,000 --> 00:21:20,500
actually lost about another 10 
years like in the Roman era, the

405
00:21:20,600 --> 00:21:22,600
average lifespan was like in the
20s. 

406
00:21:22,600 --> 00:21:26,700
So it was a very short period of
time because of the low quality 

407
00:21:26,700 --> 00:21:30,500
of the food people living on top
of each other without the 

408
00:21:30,500 --> 00:21:34,000
benefit of antibiotics and 
modern medicine and 

409
00:21:34,000 --> 00:21:37,200
understanding that if you pee 
and poo in your water that it's 

410
00:21:37,200 --> 00:21:39,400
going to kill you and Neighbors 
and stuff. 

411
00:21:39,400 --> 00:21:43,100
Yes, please do. 
So yeah, those were all huge 

412
00:21:43,200 --> 00:21:46,600
transitions but it's worth 
arguing and you alluded to this 

413
00:21:47,000 --> 00:21:50,600
the last hundred years have 
really seen the most rapid 

414
00:21:50,600 --> 00:21:53,100
change that we've ever 
experienced in. 

415
00:21:53,100 --> 00:21:55,100
Our history doesn't start with 
the refrigerator. 

416
00:21:55,100 --> 00:21:57,400
Would you agree possibly? 
I don't know that, that was a 

417
00:21:57,408 --> 00:22:00,300
big piece of it. 
Because what we started refining

418
00:22:00,300 --> 00:22:04,600
food in Mass, we had huge 
amounts of grains. 

419
00:22:04,600 --> 00:22:07,600
That's who we started processing
and ways that we had never 

420
00:22:07,600 --> 00:22:10,600
really Assess, we started 
getting huge amounts of seed 

421
00:22:10,600 --> 00:22:12,100
oils. 
We started getting large amounts

422
00:22:12,100 --> 00:22:16,700
of sugar and like around the 
1940s 1950s as were all the 

423
00:22:16,700 --> 00:22:20,100
stuff really started. 
Taking off a bunch of the 

424
00:22:20,100 --> 00:22:24,400
Innovation that occurred during 
WWII and prior to World War Two.

425
00:22:24,400 --> 00:22:28,200
There's this thing called the 
haber-bosch process which is a 

426
00:22:28,200 --> 00:22:31,800
method of taking, a lot of 
energy from burning fossil 

427
00:22:31,800 --> 00:22:35,600
fuels, and then taking nitrogen 
out of the atmosphere and making

428
00:22:35,600 --> 00:22:38,100
ammonia, which can be used as 
fertilizer. 

429
00:22:38,300 --> 00:22:42,000
Laser, which is fantastic for 
growing food, or you can make 

430
00:22:42,000 --> 00:22:45,500
bombs and ammunition with it. 
Which was part of the reason why

431
00:22:45,500 --> 00:22:49,200
it was developed during wartime.
And then, after wartime, we're 

432
00:22:49,200 --> 00:22:52,200
sitting on this ability to make 
huge amounts of ammonia. 

433
00:22:52,200 --> 00:22:56,600
And prior to that, people would 
go and mine different islands 

434
00:22:56,600 --> 00:22:59,400
that were built out of bird 
droppings over millions of 

435
00:22:59,400 --> 00:23:01,400
years. 
So the guano from bats and birds

436
00:23:01,400 --> 00:23:05,600
and whatnot were mine to be used
for both ammunition explosives, 

437
00:23:05,600 --> 00:23:08,400
be in and also as fertilizer. 
But when we figure it, Out the 

438
00:23:08,400 --> 00:23:12,000
haber-bosch process. 
We were able to manufacture 

439
00:23:12,300 --> 00:23:14,700
nitrogen. 
Fertilizer nitrogen based 

440
00:23:14,700 --> 00:23:18,500
explosives in a way that we had 
never been able to do before and

441
00:23:18,500 --> 00:23:22,500
that was the beginning of this, 
massive industrialization of our

442
00:23:22,500 --> 00:23:29,200
food system, this began a shift 
that around 2007, nobody knows 

443
00:23:29,200 --> 00:23:34,000
the exact date on this but 
somewhere around 2007 at a 

444
00:23:34,000 --> 00:23:37,400
global level. 
More people began dying from 

445
00:23:37,400 --> 00:23:43,200
chronic Generative diseases of 
affluence then were dying from 

446
00:23:43,300 --> 00:23:47,100
deficiency diseases like 
starvation and malaria, 

447
00:23:47,200 --> 00:23:51,400
infectious disease throughout 
all of history prior to that 

448
00:23:51,400 --> 00:23:56,400
that rough date of around 2007 
malnutrition under nutrition and

449
00:23:56,400 --> 00:23:58,400
disease. 
Infectious disease, were the 

450
00:23:58,400 --> 00:24:01,000
number one killers of humans on 
the planet but somewhere around 

451
00:24:01,000 --> 00:24:03,000
that time. 
We reached this point where the 

452
00:24:03,000 --> 00:24:07,700
human diet had gotten 
sufficiently bad and also as a 

453
00:24:08,200 --> 00:24:11,100
Planet. 
As a people on this planet, we 

454
00:24:11,100 --> 00:24:13,100
become sufficiently wealthy 
that. 

455
00:24:13,100 --> 00:24:16,900
We can feed ourselves in such a 
way that people get sick enough 

456
00:24:16,900 --> 00:24:19,500
to die. 
Not from infectious disease, not

457
00:24:19,500 --> 00:24:21,900
from malnutrition, but from over
nutrition. 

458
00:24:22,300 --> 00:24:26,600
And that really it's the refined
sugars, the refined flours, the 

459
00:24:26,600 --> 00:24:29,800
when one walks into a 
supermarket and average 

460
00:24:29,800 --> 00:24:34,700
supermarket has something like 
55,000 different food, like 

461
00:24:34,700 --> 00:24:38,100
items in it and the vast 
majority of it. 

462
00:24:38,200 --> 00:24:43,100
Is this highly processed long 
shelf life stuff that doesn't 

463
00:24:43,100 --> 00:24:46,000
remotely look like anything that
our grandparents would even know

464
00:24:46,000 --> 00:24:48,400
what to make sense of. 
It's like our grandparents, it's

465
00:24:48,400 --> 00:24:52,900
like ketchup, mayonnaise, maybe 
hot sauce and it that's about 

466
00:24:52,900 --> 00:24:54,400
it. 
Where is now? 

467
00:24:54,400 --> 00:24:57,200
We there's this product. 
Now what's called a power law in

468
00:24:57,200 --> 00:25:01,900
the power laws where highly 
intense things happen, very 

469
00:25:01,900 --> 00:25:05,100
infrequently and then less 
intense, things happen in a 

470
00:25:05,100 --> 00:25:07,800
longer kind of curve. 
And there's all kinds of things 

471
00:25:07,800 --> 00:25:09,200
in that. 
Natural world that follow a 

472
00:25:09,200 --> 00:25:12,300
power law. 
But when you're several decades 

473
00:25:12,300 --> 00:25:15,300
ago, looked at the way that 
addiction occurs with things 

474
00:25:15,300 --> 00:25:20,000
like cocaine and whatnot. 
If you put the stove there's a 

475
00:25:20,000 --> 00:25:22,300
whole all kinds of interesting 
stuff with this. 

476
00:25:22,300 --> 00:25:26,200
If you have animals particularly
my sitter in an enriched 

477
00:25:26,200 --> 00:25:28,700
environment, they have a lot of 
interesting stuff going on. 

478
00:25:29,000 --> 00:25:31,800
They don't get addicted to 
cocaine in the water, they have 

479
00:25:31,800 --> 00:25:32,900
more meaning in my life. 
What? 

480
00:25:33,000 --> 00:25:34,400
Yeah. 
Yeah, they have more meaning in 

481
00:25:34,408 --> 00:25:37,300
their life if they're in an 
environment in which they're 

482
00:25:37,300 --> 00:25:39,400
cognitively. 
Stimulated then it's very easy 

483
00:25:39,400 --> 00:25:43,400
to get addicted, but if you 
really want to a dick them, you 

484
00:25:43,400 --> 00:25:46,100
don't have a consistent amount 
of cocaine in the water. 

485
00:25:46,400 --> 00:25:51,100
You have a little bit, sometimes
a lot other times and you 

486
00:25:51,100 --> 00:25:54,500
randomize it and then each time,
the mouse goes back to the 

487
00:25:54,508 --> 00:25:56,700
water. 
It's who is this a big one? 

488
00:25:56,700 --> 00:26:00,000
Or a little one this time and 
that anticipatory piece is what 

489
00:26:00,000 --> 00:26:02,500
really drives. 
This and this is where worked at

490
00:26:02,500 --> 00:26:06,600
the Modern apex of the 
industrialization of our food 

491
00:26:06,600 --> 00:26:10,100
system where we have these Food 
scientists that really 

492
00:26:10,100 --> 00:26:12,300
understand our evolutionary 
biology. 

493
00:26:12,300 --> 00:26:16,000
Like, all of this stuff is 
informed by an understanding of 

494
00:26:16,000 --> 00:26:18,500
ancestral health of our 
hunter-gatherer past. 

495
00:26:18,500 --> 00:26:21,100
That's why they're using it. 
In a way to make a shitload of 

496
00:26:21,100 --> 00:26:23,600
money off of us because we're 
standing here, right? 

497
00:26:23,600 --> 00:26:27,300
Rob, we're really being honest. 
That they know what we know, but

498
00:26:27,300 --> 00:26:28,900
they're using it. 
I don't want to say this is like

499
00:26:28,900 --> 00:26:30,900
Star Wars but like it's the dark
side. 

500
00:26:31,000 --> 00:26:33,200
It is. 
It's so here's a funny thing, 

501
00:26:33,200 --> 00:26:36,800
here's kite, it's funny. 
But in a Gallows humor, sort of 

502
00:26:36,800 --> 00:26:40,300
way, when I wrote this letter, 
To the folks about the Doritos 

503
00:26:40,300 --> 00:26:42,500
roulette. 
And I asked them about the power

504
00:26:42,500 --> 00:26:44,100
law deal. 
I didn't expect to get a 

505
00:26:44,100 --> 00:26:46,900
response back at all, but it was
only two days later in this. 

506
00:26:46,900 --> 00:26:50,900
Very nice woman, wrote me back 
and she's like, hey, Rob first, 

507
00:26:51,100 --> 00:26:54,800
I've got to tell you all of the 
scientists here are huge fans of

508
00:26:54,800 --> 00:26:57,100
yours. 
They love your work and I was 

509
00:26:57,100 --> 00:27:00,200
like oh wow I think she went on 
to say yeah definitely does 

510
00:27:00,200 --> 00:27:01,600
follow a power law and 
everything. 

511
00:27:01,600 --> 00:27:05,400
These folks who work for these 
giant companies that Frito-Lay. 

512
00:27:06,500 --> 00:27:10,000
Yeah yeah. 
Yeah, I'd so the people who are 

513
00:27:10,500 --> 00:27:15,300
producing this junk food, these 
engineered Foods, really 

514
00:27:15,300 --> 00:27:17,700
understand the neural, 
regulation of appetite. 

515
00:27:17,700 --> 00:27:24,100
They really understand what 
causes us to overeat and why 

516
00:27:24,100 --> 00:27:28,300
that is why our current food 
environment is so different from

517
00:27:28,300 --> 00:27:30,000
the environment that we evolved 
in. 

518
00:27:30,000 --> 00:27:32,700
And why that could really be a 
challenge going forward. 

519
00:27:32,700 --> 00:27:36,900
They understand this at a really
high sophisticated level and 

520
00:27:36,900 --> 00:27:40,800
then most doctors. 
Most dietitians most Gatekeepers

521
00:27:41,100 --> 00:27:45,200
that are supposed to protect us 
and our health have no idea what

522
00:27:45,200 --> 00:27:47,600
we're talking about. 
Like the mentioning the neuro 

523
00:27:47,600 --> 00:27:50,700
regulation of appetite or 
ancestral health or they'll 

524
00:27:50,708 --> 00:27:53,500
just, oh, that's a fad diet. 
That's this, that's that. 

525
00:27:53,500 --> 00:27:56,300
So the people who are 
profiteering from the stuff, 

526
00:27:56,300 --> 00:27:59,600
really understand this material 
at a super high level. 

527
00:28:00,000 --> 00:28:02,400
And then the people who are 
supposed to be protecting us 

528
00:28:02,400 --> 00:28:05,400
protecting our health, don't 
understand this material at all.

529
00:28:05,400 --> 00:28:08,800
It's like, it doesn't exist. 
Yeah, that Would traditionally 

530
00:28:08,800 --> 00:28:11,500
be nutritionist, who are these 
protectors out there? 

531
00:28:12,100 --> 00:28:15,000
Because I feel like you're 
doctors dieticians, you know 

532
00:28:15,000 --> 00:28:17,400
what I, yeah, I feel like, yeah,
you're part of that. 

533
00:28:17,400 --> 00:28:19,900
But I know you're more, you're 
not the traditional 

534
00:28:19,900 --> 00:28:21,400
nutritionist, right? 
Robert. 

535
00:28:21,400 --> 00:28:22,700
You don't think of yourself as 
that. 

536
00:28:22,700 --> 00:28:25,900
Do you or do you maybe know in 
and the post covid world. 

537
00:28:25,900 --> 00:28:30,200
Most of what I talk about is 
fake news is conspiracy theory, 

538
00:28:30,200 --> 00:28:32,300
six night. 
There's plenty of randomized, 

539
00:28:32,300 --> 00:28:35,200
controlled trials that that I 
can pull the support, what my 

540
00:28:35,200 --> 00:28:37,900
backing is for this, but it's 
definitely not. 

541
00:28:38,200 --> 00:28:41,200
Within the accepted mainstream 
Dogma. 

542
00:28:41,200 --> 00:28:44,800
That's what are we told to do? 
Eat less move more and this is 

543
00:28:44,800 --> 00:28:48,700
something that I'll give a hat 
tip to CrossFit for do was a 

544
00:28:48,700 --> 00:28:51,900
movement. 
Maybe about 6 years ago, eight 

545
00:28:51,900 --> 00:28:54,300
years ago might have been even a
little bit longer but the 

546
00:28:54,400 --> 00:28:59,300
exercise as medicine movement 
which was basically this idea 

547
00:28:59,300 --> 00:29:03,300
that the government was going to
pay for a personal trainer for 

548
00:29:03,300 --> 00:29:06,600
everybody who's overweight, 
which sounds good on the 

549
00:29:06,600 --> 00:29:09,600
surface, but the details Is the 
devil is in the details. 

550
00:29:09,900 --> 00:29:12,700
The thing was, is that this was 
all going to be sponsored by 

551
00:29:12,700 --> 00:29:18,800
Coca-Cola, basically, and 
Coca-Cola within the mint 

552
00:29:19,100 --> 00:29:25,900
exercise, as medicine story, you
were allowed to drink up to six 

553
00:29:26,600 --> 00:29:30,300
sweetened beverages per day was 
okay. 

554
00:29:30,700 --> 00:29:33,800
You just needed to offset that 
with an appropriate amount of 

555
00:29:33,800 --> 00:29:36,200
exercise, but I don't know what 
it would be. 

556
00:29:36,800 --> 00:29:40,800
It would be illegal. 
It would be illegal for a 

557
00:29:40,800 --> 00:29:46,500
dietitian or a trainer to 
mention that maybe those six 

558
00:29:46,600 --> 00:29:50,900
sweetened beverages that you're 
drinking could be problematic 

559
00:29:50,900 --> 00:29:53,600
for health, and fortunately, all
of that stuff got scuttled. 

560
00:29:53,600 --> 00:29:55,900
But this is there's a bunch of 
stuff that I could think about 

561
00:29:55,900 --> 00:29:58,200
what that, but we'll both got 
cancelled if I talk about that 

562
00:29:58,200 --> 00:30:00,100
too much. 
But it's, this is some of the 

563
00:30:00,100 --> 00:30:01,900
stuff that we're on the one 
hand. 

564
00:30:01,900 --> 00:30:03,500
It's also a personal trainer for
everybody. 

565
00:30:03,500 --> 00:30:06,200
It sounds guy, maybe and 
particularly after problematic. 

566
00:30:07,400 --> 00:30:08,200
Yeah. 
Yeah. 

567
00:30:08,500 --> 00:30:10,400
And so this was turning into 
that. 

568
00:30:10,400 --> 00:30:13,400
There's this process called 
regulatory capture where 

569
00:30:13,400 --> 00:30:18,000
industry has captured elements 
of the government in such a way 

570
00:30:18,000 --> 00:30:20,900
that they get to do whatever 
they want to do. 

571
00:30:20,900 --> 00:30:25,100
When it's again, it brings up 
these topics of like capitalism 

572
00:30:25,100 --> 00:30:27,900
and socialism and things that 
get people really angry and 

573
00:30:27,900 --> 00:30:31,600
difficult to talk about it, a 
high level, but this is stuff 

574
00:30:31,600 --> 00:30:34,100
that is happening within the 
food system. 

575
00:30:34,400 --> 00:30:37,200
And I know you wanted to talk 
about like, Kim Kardashian, like

576
00:30:37,200 --> 00:30:40,400
impossible Foods, And Beyond me 
and all this type of stuff. 

577
00:30:40,400 --> 00:30:43,100
It's we guys on that rock 
because I want to show everyone,

578
00:30:43,100 --> 00:30:45,700
this is what's on Kim. 
K's, I love her, I love their 

579
00:30:45,700 --> 00:30:47,700
family. 
I met a wonderful person. 

580
00:30:47,700 --> 00:30:51,200
Yeah, they're incredible caring 
people Kris Jenner. 

581
00:30:51,300 --> 00:30:53,300
I've worked with all of their 
phenomenal people. 

582
00:30:53,300 --> 00:30:56,800
I love them and I know I've 
never met Bill Gates but I know 

583
00:30:56,900 --> 00:31:01,300
he's a very smart man and I'm 
saying he and Kim are very much 

584
00:31:01,300 --> 00:31:04,200
in this. 
There's a new, there's a new 

585
00:31:04,200 --> 00:31:09,100
type of synthetic process plant 
now, and it's now it's protein, 

586
00:31:09,100 --> 00:31:10,800
but here I'll show in a clip of 
this. 

587
00:31:11,300 --> 00:31:11,900
Yeah. 
Yeah. 

588
00:31:23,800 --> 00:31:26,100
For you and better for the 
planet. 

589
00:31:27,400 --> 00:31:29,800
It's a simple change. 
That makes a really big 

590
00:31:29,800 --> 00:31:35,700
difference. 
Now that I'm Leon needs Chief 

591
00:31:35,700 --> 00:31:38,600
taste consultant. 
There's never been a better time

592
00:31:38,600 --> 00:31:41,400
to go beyond. 
I believe so much in the 

593
00:31:41,400 --> 00:31:43,900
mission. 
All right, so beyond me. 

594
00:31:43,900 --> 00:31:45,900
That's what Kim Kardashian's 
talking about. 

595
00:31:45,900 --> 00:31:48,600
There's the other meat that Bill
Gates talks about. 

596
00:31:48,700 --> 00:31:50,600
Tell us, what are these? 
Meet Rob. 

597
00:31:50,600 --> 00:31:53,200
And the honest truth is, I heard
what she says, it's better for 

598
00:31:53,200 --> 00:31:54,800
the planet. 
It's better for us. 

599
00:31:55,200 --> 00:31:58,700
I'll let you get it from there. 
And that all would be awesome if

600
00:31:58,700 --> 00:32:01,000
it was true. 
And that's where if you're 

601
00:32:01,000 --> 00:32:05,200
concerned about climate change, 
let me try to use an analogy 

602
00:32:05,200 --> 00:32:09,800
here, if we were, if each of us 
was a neurosurgeon, we're going 

603
00:32:09,800 --> 00:32:13,800
to perform brain surgery on 
someone in the person who's 

604
00:32:13,800 --> 00:32:18,300
going to live or die based off 
of our success. 

605
00:32:18,400 --> 00:32:20,200
You know, how good we are doing 
this stuff. 

606
00:32:21,400 --> 00:32:24,200
How likely are we to do this 
properly? 

607
00:32:24,200 --> 00:32:28,900
If we put on some goggles, that 
turn the world upside down and 

608
00:32:28,900 --> 00:32:31,200
backwards. 
So each time I move my right 

609
00:32:31,200 --> 00:32:33,400
hand to the right. 
It looks like it's going to the 

610
00:32:33,400 --> 00:32:35,000
left and my left hand to the 
left at. 

611
00:32:35,400 --> 00:32:38,600
So it basically, spins our world
view it like our likelihood of 

612
00:32:38,600 --> 00:32:41,600
success is completely very 
unlikely there. 

613
00:32:42,600 --> 00:32:45,400
I'm going to suggest here and 
I'll try to build a case for it.

614
00:32:45,400 --> 00:32:47,900
I don't want people to believe 
me just because you and I are 

615
00:32:47,900 --> 00:32:51,000
friends and we get along well, 
and we do a decent horse and 

616
00:32:51,000 --> 00:32:54,700
pony show, but I just want to 
suggest that maybe he's very 

617
00:32:54,700 --> 00:32:58,100
smart, very wealthy. 
Very influential people might 

618
00:32:58,100 --> 00:33:00,000
have this wrong. 
Bill Gates, might have this 

619
00:33:00,000 --> 00:33:01,800
wrong. 
Kim Kardashian might have this 

620
00:33:01,800 --> 00:33:05,200
wrong and I'm gonna try to 
support that without character, 

621
00:33:05,200 --> 00:33:07,500
assassinating them or doing 
anything like that. 

622
00:33:07,500 --> 00:33:11,500
Let's just deal with some facts 
but these meat Alternatives fall

623
00:33:11,500 --> 00:33:13,600
into a couple of different 
categories. 

624
00:33:13,600 --> 00:33:18,500
One category is basically taking
the products of industrial row, 

625
00:33:18,500 --> 00:33:22,900
crop production making grains 
making legumes like beans 

626
00:33:22,900 --> 00:33:26,400
basically growing with this. 
This meat is made out of it's 

627
00:33:26,400 --> 00:33:27,700
made out of it. 
Go ahead. 

628
00:33:28,900 --> 00:33:33,100
Corn, soy, protein, soy oil. 
If you look at the ingredients, 

629
00:33:33,100 --> 00:33:35,800
I should pull up the ingredients
here, but it's and these are 

630
00:33:35,800 --> 00:33:37,700
super impressive or thinking 
these are carbs. 

631
00:33:37,700 --> 00:33:40,200
They're not proteins. 
How do they make it protein? 

632
00:33:40,200 --> 00:33:42,000
So we can pull protein out of 
corn. 

633
00:33:42,000 --> 00:33:45,100
We can pull protein out of 
soybeans like, soy, protein 

634
00:33:45,200 --> 00:33:46,900
isolate. 
Sometimes people will think 

635
00:33:46,900 --> 00:33:49,000
vegan, bodybuilders will use 
that type of stuff. 

636
00:33:49,000 --> 00:33:52,500
So any plant particularly 
something like a soybean will 

637
00:33:52,500 --> 00:33:55,400
have protein, it'll have carbs, 
and it'll have fat. 

638
00:33:55,700 --> 00:33:59,100
So just the soybean is maybe a 
good one to look at We can pull 

639
00:33:59,100 --> 00:34:03,600
the soybean oil out of that 
which can be used for cooking 

640
00:34:03,600 --> 00:34:05,700
and can be used as a food 
additive. 

641
00:34:05,700 --> 00:34:08,900
It can be hydrogenated, which 
isn't good for it, which 

642
00:34:08,900 --> 00:34:13,000
improves the shelf life. 
We have the soy protein, which 

643
00:34:13,000 --> 00:34:15,400
can be again, used in a variety 
of ways. 

644
00:34:15,800 --> 00:34:18,900
Sometimes people tofu is made 
out of soy protein. 

645
00:34:18,900 --> 00:34:22,199
That is it basically making a 
cheese out of a soy. 

646
00:34:22,199 --> 00:34:25,400
Milk is effectively the way that
happens, and then we've got some

647
00:34:25,400 --> 00:34:27,900
carbohydrate that is part of the
swiping. 

648
00:34:27,900 --> 00:34:31,400
So You can build a lot of 
different interesting stuff out 

649
00:34:31,400 --> 00:34:34,000
of protein, carbs and fat. 
That's what all of our food is 

650
00:34:34,000 --> 00:34:36,500
made from. 
And this is one of the supposed 

651
00:34:36,500 --> 00:34:41,199
Promises of something like a 
very legume-based diet is, it's 

652
00:34:41,199 --> 00:34:44,400
got some proteins, got some 
carbs, got some fat, and I do 

653
00:34:44,400 --> 00:34:48,199
think, for a lot of people that 
could be part of a decent it in 

654
00:34:48,500 --> 00:34:52,800
ancestrally, informed diet. 
I think you can overdo that it 

655
00:34:52,800 --> 00:34:57,000
can be problematic for a lot of 
people and historically, folks 

656
00:34:57,000 --> 00:35:02,400
have eaten lady And they soak 
them for a day or two, rinse, 

657
00:35:02,400 --> 00:35:05,900
the water off, allow them to 
sprout, and then they eat them, 

658
00:35:05,900 --> 00:35:08,500
this does all kinds of 
interesting stuff it helps to 

659
00:35:08,500 --> 00:35:11,000
break down some of the anti 
nutrients that are in the 

660
00:35:11,000 --> 00:35:14,000
legumes that can cause gut and 
autoimmune issues. 

661
00:35:14,300 --> 00:35:17,500
It begins breaking down the 
proteins, it helps break down 

662
00:35:17,500 --> 00:35:20,600
the carbohydrates and so 
traditional cultures that have 

663
00:35:20,600 --> 00:35:23,700
eaten a lot of legumes like 
beans and lentils, they 

664
00:35:23,700 --> 00:35:26,500
traditionally have soaked in 
sprouted those and in the modern

665
00:35:26,500 --> 00:35:29,600
era, we don't do that at all. 
With these types of foods. 

666
00:35:29,700 --> 00:35:32,800
Even greens traditionally were 
soaked in sprouted for the most 

667
00:35:32,800 --> 00:35:36,100
part. 
So things like Ezekiel bread and

668
00:35:36,100 --> 00:35:39,500
oh gosh, the sourdough bread is 
an example where its 

669
00:35:39,600 --> 00:35:41,300
fermentation is allowed to 
occur. 

670
00:35:41,300 --> 00:35:43,800
In that helps to break down some
of the gluten and all that type 

671
00:35:43,800 --> 00:35:45,900
of stuff. 
So there's all these traditional

672
00:35:45,900 --> 00:35:48,900
methods, this is where like, the
paleo diet concept is great. 

673
00:35:48,900 --> 00:35:52,200
But there are traditional 
methods of using these grains 

674
00:35:52,200 --> 00:35:55,800
and legumes that I think really 
improve the nutritional value of

675
00:35:55,800 --> 00:35:58,100
them and can make them more 
accessible to a lot of people. 

676
00:35:58,100 --> 00:36:03,400
But These impossible foods and 
possible Burger Beyond Burger 

677
00:36:03,600 --> 00:36:09,400
Beyond me, they're built out of 
extracting protein, carbohydrate

678
00:36:09,400 --> 00:36:14,000
fat, and different chemicals out
of plant materials to make these

679
00:36:14,000 --> 00:36:16,700
foods. 
And when you look at the 

680
00:36:16,700 --> 00:36:21,700
constituents that are in there, 
it's soybean oil, soy, protein, 

681
00:36:21,700 --> 00:36:25,700
and some highly processed 
materials, and even within the 

682
00:36:25,700 --> 00:36:29,200
dietetics community, when you 
look at what is In there. 

683
00:36:29,200 --> 00:36:32,700
There's some questions about is 
this actually healthy, because 

684
00:36:32,700 --> 00:36:35,800
it's highly processed food. 
What these things are, missing 

685
00:36:35,800 --> 00:36:40,400
are essential fats, iron zinc, 
magnesium potassium. 

686
00:36:40,400 --> 00:36:44,800
The things that we would 
actually get from Animal product

687
00:36:44,800 --> 00:36:48,100
foods and also to some degree 
plant product foods, but there's

688
00:36:48,100 --> 00:36:50,000
a bunch of nutrition there that 
just doesn't exist. 

689
00:36:50,000 --> 00:36:54,300
So, when Kim says, this is 
better for you. 

690
00:36:54,300 --> 00:36:58,200
That's really dubious because 
it's lacking a bunch of the 

691
00:36:58,700 --> 00:37:00,900
Ocean that we would get from 
real meat. 

692
00:37:01,100 --> 00:37:04,200
When she says, this is better 
for the planet, there's been a 

693
00:37:04,200 --> 00:37:08,700
life cycle analysis, comparing, 
impossible, foods, and beyond 

694
00:37:08,700 --> 00:37:12,500
meat type things with say, they 
like the White Oak pastures 

695
00:37:12,500 --> 00:37:16,100
grass-fed beef. 
And at the end of the day, when 

696
00:37:16,100 --> 00:37:21,900
you pasture-raised animals, it 
is a net carbon sink pulls more 

697
00:37:21,900 --> 00:37:26,200
carbon out of the atmosphere and
puts it in the soil, then you 

698
00:37:26,200 --> 00:37:28,400
produce in the in that whole 
process. 

699
00:37:28,700 --> 00:37:31,400
And what was really interesting 
is it was the same company in 

700
00:37:31,400 --> 00:37:34,400
this was impossible Foods. 
I believe that was comparing 

701
00:37:34,400 --> 00:37:39,400
with white oak pastures, but two
carbon offset eating one. 

702
00:37:39,400 --> 00:37:44,300
Impossible Burger you needed to 
eat one white oak pastures, 

703
00:37:44,600 --> 00:37:48,800
grass-fed beef, and it was a 
wash because it was like the 

704
00:37:48,800 --> 00:37:53,700
White Oak pastures sequestered 
like, for 40 units of carbon and

705
00:37:53,700 --> 00:37:57,700
the, The Impossible Burger 
release four units of carbon and

706
00:37:57,700 --> 00:38:01,300
eating both of them would It's 
basically a wash something. 

707
00:38:01,300 --> 00:38:04,600
That's important to mention here
is that it's well understood 

708
00:38:04,600 --> 00:38:08,000
that this industrial row, crop 
food system processed. 

709
00:38:08,000 --> 00:38:12,600
It is used to make Beyond Burger
and impossible foods and what 

710
00:38:12,600 --> 00:38:15,800
not we know that has an 
expiration date on it. 

711
00:38:15,800 --> 00:38:19,600
That is destroying the top soil 
of our farm lands. 

712
00:38:20,000 --> 00:38:23,800
We need a regenerative practice 
that includes animals and plants

713
00:38:23,800 --> 00:38:27,100
being used in synchrony. 
It's very again all of our great

714
00:38:27,100 --> 00:38:30,200
grandparents probably lived 
Farmed, it did something like 

715
00:38:30,200 --> 00:38:33,200
this, where they use? 
Both plants and animals but it's

716
00:38:33,200 --> 00:38:36,300
well understood that these 
things produce more carbon 

717
00:38:36,300 --> 00:38:40,400
footprint than pastured meat, 
they damage the top soil. 

718
00:38:40,400 --> 00:38:43,500
So the claim that it's better 
for the environment is really 

719
00:38:43,500 --> 00:38:45,700
not accurate. 
And these companies have been 

720
00:38:45,700 --> 00:38:49,600
taken to task on this point, but
they still are allowed to make 

721
00:38:49,600 --> 00:38:52,600
this claimed in this time where 
people are very concerned about 

722
00:38:52,600 --> 00:38:54,300
social justice topics, and 
whatnot. 

723
00:38:54,300 --> 00:38:58,600
And it absolutely rightfully. 
So, These impossible Foods 

724
00:38:58,600 --> 00:39:02,100
Beyond Burger type items are 
portrayed as some sort of a 

725
00:39:02,100 --> 00:39:06,000
better alternative to meat. 
But the interesting thing is 

726
00:39:06,000 --> 00:39:10,000
that both of the impossible 
burger and Beyond Burger, when 

727
00:39:10,000 --> 00:39:13,800
you buy like a one pound 
container of it is twice as 

728
00:39:13,800 --> 00:39:19,300
expensive as grass-fed, pastured
meet a poor family, someone 

729
00:39:19,300 --> 00:39:22,400
living at the margins like how 
it people will often times say 

730
00:39:22,400 --> 00:39:25,700
meets too expensive for people 
to eat but this impossible Foods

731
00:39:25,700 --> 00:39:29,100
is twice as expensive. 
It is just pastured meat and I 

732
00:39:29,100 --> 00:39:32,100
would argue that it's not 
sustainable the way that they 

733
00:39:32,100 --> 00:39:35,700
claim, it's not remotely healthy
the way that they claim. 

734
00:39:35,700 --> 00:39:39,400
Like some animal feeding Studies
have been done where they feed 

735
00:39:39,400 --> 00:39:42,200
animals, exclusively the stuff 
and the animals get sick and 

736
00:39:42,200 --> 00:39:45,200
ultimately wind up dying because
they're not getting full 

737
00:39:45,200 --> 00:39:48,000
nutrition from these products. 
And again, if people want to 

738
00:39:48,000 --> 00:39:52,100
drop this in as part of their 
overall diet and they just like 

739
00:39:52,100 --> 00:39:53,800
them or they want to do it, 
that's great. 

740
00:39:53,800 --> 00:39:58,300
But I just wouldn't the claim 
that this is better for you is 

741
00:39:58,300 --> 00:40:00,000
inaccurate. 
Like it's just I don't know how 

742
00:40:00,000 --> 00:40:02,500
to mince words with that, it's 
inaccurate. 

743
00:40:02,500 --> 00:40:07,200
It is not more nutritious for 
people to eat these synthetic 

744
00:40:07,400 --> 00:40:10,800
meat options versus real meat 
and it's not better for the 

745
00:40:10,800 --> 00:40:12,900
environment. 
In this has been independently 

746
00:40:12,900 --> 00:40:15,900
verified in what's called a life
cycle analysis. 

747
00:40:16,600 --> 00:40:20,900
But just as a quick aside, Bill 
Gates is now the largest owner 

748
00:40:20,900 --> 00:40:24,200
of single owner of Farmland in 
the United States. 

749
00:40:25,000 --> 00:40:28,400
And that farm land, that he 
owned his perfectly position for

750
00:40:28,400 --> 00:40:33,300
producing the raw materials that
go into these synthetic meat 

751
00:40:33,300 --> 00:40:35,900
products and what that's what 
he's doing about. 

752
00:40:36,100 --> 00:40:38,600
Rob, that's absolutely what he's
doing with this land. 

753
00:40:39,000 --> 00:40:43,500
It had been dark story. 
I want to say, this is so dark 

754
00:40:43,500 --> 00:40:45,700
side. 
I feel like, I know you have a 

755
00:40:45,700 --> 00:40:48,200
rebellion, you leave, literally 
a health Rebellion. 

756
00:40:48,600 --> 00:40:51,700
I'm definitely on board with all
this as I feel and I'm not a 

757
00:40:51,700 --> 00:40:54,800
look at Bill Gates and I know 
when you were on Joe Rogan, Lee.

758
00:40:55,600 --> 00:40:58,100
And Joe Rogan has said this 
various sizes, I don't think 

759
00:40:58,100 --> 00:41:01,200
just with you about Bill Gates. 
He gets in a rant. 

760
00:41:01,200 --> 00:41:05,100
Have you seen them rant about to
take advice from someone like 

761
00:41:05,100 --> 00:41:08,500
Bill Gates, very smart guy but 
not a very fit guy. 

762
00:41:08,800 --> 00:41:10,500
I don't think I could do any 
CrossFit. 

763
00:41:10,500 --> 00:41:12,600
This poor man looked. 
I don't want to say he's 

764
00:41:12,600 --> 00:41:15,400
overweight and obese but he's 
definitely not. 

765
00:41:15,400 --> 00:41:19,800
He has belly fat. 
If Bill Gates was driving his 

766
00:41:19,800 --> 00:41:23,300
own car, and it slid off the 
road and he had to scramble up 

767
00:41:23,300 --> 00:41:25,400
an embankment to save His own 
life. 

768
00:41:25,800 --> 00:41:28,800
Yeah. 
Not super likely, it's going to 

769
00:41:28,800 --> 00:41:30,700
work for him and he's not a 
yeah. 

770
00:41:30,700 --> 00:41:33,400
Yeah, I'd be in a pickle Kim 
Kardashian. 

771
00:41:33,400 --> 00:41:35,600
She looks great. 
I know she works out. 

772
00:41:35,600 --> 00:41:37,100
I know her trainer. 
She does. 

773
00:41:37,100 --> 00:41:39,500
Well, my sorry, a little meat, 
sometimes even though she's 

774
00:41:39,500 --> 00:41:41,500
vegan and she makes fun of 
herself. 

775
00:41:41,500 --> 00:41:45,000
I saw a new episode on Hulu and 
I love their show and I know 

776
00:41:45,000 --> 00:41:47,700
she's such an advocate in such 
an intelligent woman. 

777
00:41:48,000 --> 00:41:50,400
I feel like if she was right 
here and we're saying, hey, Kim,

778
00:41:50,800 --> 00:41:53,500
hey, we love you. 
We know you're so smart. 

779
00:41:53,600 --> 00:41:55,700
What would we tell her? 
Right now, Robin just if you had

780
00:41:55,700 --> 00:41:58,700
a minute in her ear, if you had 
a little bug in her ear or Bill 

781
00:41:58,700 --> 00:42:01,600
Gates, what would we tell? 
These incredibly intelligent 

782
00:42:01,600 --> 00:42:05,600
people one, I wouldn't try to 
tell them anything first, I 

783
00:42:05,600 --> 00:42:08,600
would want it to ask him. 
What do you feel like, is the 

784
00:42:08,600 --> 00:42:12,500
most compelling piece here? 
Is it the ethics piece like the 

785
00:42:12,500 --> 00:42:16,200
ethics of raising and eating 
animals and what are the moving 

786
00:42:16,200 --> 00:42:17,800
parts of that? 
Are you? 

787
00:42:17,800 --> 00:42:21,000
Most concerned about issues 
around climate change, like, 

788
00:42:21,000 --> 00:42:25,000
methane, release and animals? 
I would really try to And what 

789
00:42:25,000 --> 00:42:28,200
their primary concerns are 
because then we could go back 

790
00:42:28,200 --> 00:42:31,800
and say, okay, on this methane 
topic, the methane that is 

791
00:42:31,800 --> 00:42:35,400
released from animal. 
Husbandry from growing animals 

792
00:42:35,400 --> 00:42:42,000
is a tiny fraction of what's 
released in producing fossil 

793
00:42:42,000 --> 00:42:44,500
fuels. 
And there was a great study that

794
00:42:44,500 --> 00:42:49,300
looked at if we removed all 
animal husbandry from the United

795
00:42:49,300 --> 00:42:54,300
States and we only ate plants. 
You can't forget that raising 

796
00:42:54,300 --> 00:42:58,500
the These row crops raising the 
legumes, raising the corn also 

797
00:42:58,500 --> 00:43:02,200
releases methane and other 
greenhouse gases so it's not 

798
00:43:02,200 --> 00:43:05,300
like it no one's be presented as
it no yeah nobody talks about 

799
00:43:05,300 --> 00:43:06,400
that. 
But it would. 

800
00:43:06,400 --> 00:43:09,000
Why do I feel like you mentioned
it possibly in this book and in 

801
00:43:09,000 --> 00:43:10,800
your dock we possibly mentioned 
that in there. 

802
00:43:10,800 --> 00:43:15,800
Yeah, so the important thing. 
So if we removed all animals 

803
00:43:15,800 --> 00:43:18,900
from the equation of food 
production in the United States,

804
00:43:19,200 --> 00:43:25,200
it would reduce our carbon 
footprint in total The two 

805
00:43:25,200 --> 00:43:28,900
percent like it's barely a dent 
in things and then it's 

806
00:43:28,900 --> 00:43:31,800
important to understand that the
methane in the carbon dioxide 

807
00:43:31,800 --> 00:43:35,400
released by these animals, it's 
part of a cycle. 

808
00:43:35,700 --> 00:43:40,500
So when an animal eats grass, 
when a cow eats grass that grass

809
00:43:40,500 --> 00:43:45,400
is made of carbon that it pulled
out of the atmosphere in the 

810
00:43:45,400 --> 00:43:49,500
form of carbon dioxide to build 
the plant and then the cow eats 

811
00:43:49,500 --> 00:43:51,600
that. 
And as part of the breakdown of 

812
00:43:51,600 --> 00:43:54,300
that plant, some of it gets 
released as methane. 

813
00:43:54,400 --> 00:43:57,300
Shane because of the bacterial, 
fermentation of the, the 

814
00:43:57,300 --> 00:44:00,300
cellulose that's part of the 
plant and that goes back into 

815
00:44:00,300 --> 00:44:03,900
the atmosphere and methane is a 
potent greenhouse gas, but it 

816
00:44:03,900 --> 00:44:07,200
only has about a 10-year 
Half-Life in the atmosphere. 

817
00:44:07,200 --> 00:44:11,500
When ultraviolet, radiation hits
that methane, it tends to split 

818
00:44:11,500 --> 00:44:14,800
into carbon dioxide and water 
and then it becomes part of a 

819
00:44:14,800 --> 00:44:18,200
cycle peat bogs produce, huge 
amounts of methane. 

820
00:44:18,200 --> 00:44:21,400
Shellfish produce, huge amounts 
of methane, termites produce, 

821
00:44:21,400 --> 00:44:25,200
huge amounts of methane and I 
think that people Have gotten, 

822
00:44:25,200 --> 00:44:29,400
would I and my co-author Danni 
Rogers are calling carbon tunnel

823
00:44:29,400 --> 00:44:33,600
vision to get so focused just on
the carbon release in the 

824
00:44:33,600 --> 00:44:35,700
methane release. 
That we forget that there's all 

825
00:44:35,700 --> 00:44:37,700
these other bigger issues at 
play there. 

826
00:44:37,700 --> 00:44:43,000
So if I had a chance, if I do 
Yeah, if I had with him, I know 

827
00:44:43,000 --> 00:44:46,100
a lot of people have that heart 
where the Earth is in trouble. 

828
00:44:46,100 --> 00:44:47,800
Currently. 
It's not like, we're making it 

829
00:44:48,000 --> 00:44:50,400
better or worse. 
It's just bad right now. 

830
00:44:50,800 --> 00:44:51,800
Really want? 
I know. 

831
00:44:51,800 --> 00:44:54,100
They want to help. 
I think that's why Bill Gates. 

832
00:44:54,100 --> 00:44:55,300
Does it? 
I think? 

833
00:44:55,600 --> 00:44:58,900
I think I hope I think he's 
super jazzed on making a lot of 

834
00:44:58,900 --> 00:45:03,000
money and he might, he might 
here's a funny thing at this is 

835
00:45:03,000 --> 00:45:07,500
just a quick aside, but Bill 
Gates, there's a great sound 

836
00:45:07,500 --> 00:45:10,200
bite piece where he's talking 
about how he started. 

837
00:45:10,300 --> 00:45:15,800
Investing in vaccines and 
vaccine research about 15 years 

838
00:45:15,800 --> 00:45:18,500
ago and he said that was the 
best investment. 

839
00:45:18,500 --> 00:45:21,700
He's made more money off of 
vaccine investment than he's 

840
00:45:21,700 --> 00:45:26,300
made off of software and now 
he's a very he's an entrepreneur

841
00:45:26,300 --> 00:45:30,900
and I don't begrudge him that 
but it's he knows so they want 

842
00:45:30,900 --> 00:45:35,900
to run food as intellectual 
property like software and so 

843
00:45:35,900 --> 00:45:39,300
things like impossible burger 
and Beyond me, you can own the 

844
00:45:39,300 --> 00:45:44,200
IP of that stuff and you can run
it up and publicly traded for 

845
00:45:44,200 --> 00:45:46,200
Matt and potentially make huge 
amounts of money. 

846
00:45:46,200 --> 00:45:49,000
What is interesting? 
So far as that they've been 

847
00:45:49,000 --> 00:45:53,600
unable to make those things, a 
financial success, despite huge 

848
00:45:53,600 --> 00:45:56,500
amounts of money, huge 
Investments of effort, because 

849
00:45:56,600 --> 00:45:59,600
at the end of the day, that 
stuff is still massively 

850
00:45:59,600 --> 00:46:02,900
processed, and requires a huge 
amount of inputs to produce it. 

851
00:46:02,900 --> 00:46:08,800
Again, these things cost twice 
as much per pound as like your 

852
00:46:08,800 --> 00:46:11,600
grass finished. 
Stirred meat. 

853
00:46:11,600 --> 00:46:13,600
So it's there's something 
there's something missing there,

854
00:46:13,600 --> 00:46:17,400
but if I had an hour with Kim 
Kardashian, I would spend at 

855
00:46:17,400 --> 00:46:22,100
least 31 minutes asking her 
question, what are your thoughts

856
00:46:22,100 --> 00:46:23,500
here? 
What do you thinking, what? 

857
00:46:23,500 --> 00:46:26,300
And then I would ask, are you 
open to exploring some 

858
00:46:26,600 --> 00:46:29,200
alternative ways of looking and 
thinking about this? 

859
00:46:29,200 --> 00:46:33,500
And I can support it with data 
and facts and whatnot. 

860
00:46:33,900 --> 00:46:36,100
If and then we try to share it 
with you would give Kim 

861
00:46:36,100 --> 00:46:40,200
Kardashian, one research, study 
that, I'm sure you've mentioned,

862
00:46:40,300 --> 00:46:42,100
Door is mentioned in highlighted
here. 

863
00:46:42,200 --> 00:46:44,100
Is there one that everyone 
should read? 

864
00:46:44,100 --> 00:46:45,800
We could put in the show notes 
that you could share? 

865
00:46:45,800 --> 00:46:48,700
What's up quintessential Sue 
even call. 

866
00:46:48,700 --> 00:46:52,400
It was a good one would be the 
White Oak pastures life cycle 

867
00:46:52,400 --> 00:46:55,600
analysis, where it Compares? 
I believe impossible, tell 

868
00:46:55,600 --> 00:46:58,500
everyone this is because I know 
what this is but tell them what 

869
00:46:58,500 --> 00:47:00,700
this name. 
Yes, a life cycle analysis is 

870
00:47:00,700 --> 00:47:03,700
were they look at every single 
input. 

871
00:47:03,700 --> 00:47:07,800
So let's talk about a pencil 
really quick. 

872
00:47:07,800 --> 00:47:10,500
There's this great white 
YouTubers, is to rob the White 

873
00:47:10,500 --> 00:47:15,200
pasta, White Oak pastures, Izzy 
regenerative, ranching operation

874
00:47:15,200 --> 00:47:18,900
in Georgia that has been really 
well, studied looking at their 

875
00:47:18,900 --> 00:47:22,900
carbon footprint, basically 
everything that they do has been

876
00:47:23,200 --> 00:47:26,800
looked at the tractors. 
They use the composting, it's a 

877
00:47:26,808 --> 00:47:30,000
couple of million dollars for 
every life cycle analysis is a 

878
00:47:30,008 --> 00:47:34,800
very expensive process, but they
try to look at every conceivable

879
00:47:34,800 --> 00:47:37,400
thing that you could think of 
that goes into this whole 

880
00:47:37,400 --> 00:47:41,800
process and they compared and 
contrasted And the production of

881
00:47:41,800 --> 00:47:46,600
a pound of grass-fed meat, it 
white oak pastures versus a 

882
00:47:46,600 --> 00:47:49,200
pound of. 
I believe it was impossible 

883
00:47:49,200 --> 00:47:51,000
Burger, but it might have been 
Beyond Burger. 

884
00:47:51,000 --> 00:47:53,700
I forget which one it was, but 
they compared and contrasted 

885
00:47:53,700 --> 00:47:58,000
them and the white oak pastures,
removes more carbon out of the 

886
00:47:58,000 --> 00:48:01,900
atmosphere than it releases. 
Where's the Beyond Burger? 

887
00:48:02,000 --> 00:48:05,200
Releases more carbon into the 
environment than it is 

888
00:48:05,200 --> 00:48:08,100
sequestered in that process. 
So when they claim that it's 

889
00:48:08,100 --> 00:48:10,100
sustainable, that's completely 
false. 

890
00:48:10,300 --> 00:48:13,900
That is a lie, like that is just
scientifically inaccurate and 

891
00:48:13,900 --> 00:48:17,700
that's a good spot to at least, 
if people were listening this or

892
00:48:17,700 --> 00:48:19,700
like, I don't know, Rob's this 
balding. 

893
00:48:19,700 --> 00:48:23,000
Middle-aged weirdo that has 
attack and you know what, it is,

894
00:48:23,600 --> 00:48:24,900
fine, fine. 
All that stuff. 

895
00:48:24,900 --> 00:48:27,700
That is, why do I know you have 
a flat stomach and show even 

896
00:48:27,700 --> 00:48:30,100
call it a sec? 
Okay. 

897
00:48:30,100 --> 00:48:32,100
Good liposuction. 
There's always an excuse, 

898
00:48:32,100 --> 00:48:34,700
there's always a but all we 
would throw out there is looking

899
00:48:34,700 --> 00:48:35,300
good. 
Yeah. 

900
00:48:35,600 --> 00:48:39,200
But all I would throw out there.
Is that if you have questions 

901
00:48:39,200 --> 00:48:42,200
about this stuff if you Really 
are concerned about climate 

902
00:48:42,200 --> 00:48:44,300
change in the environment and 
everything which all of us 

903
00:48:44,300 --> 00:48:47,700
should be. 
Then if you have this one crack 

904
00:48:47,700 --> 00:48:52,600
in the story, The White Oak 
Pastures meat puts more carbon 

905
00:48:52,600 --> 00:48:57,000
underground than it releases. 
The Impossible Burger releases 

906
00:48:57,200 --> 00:49:00,200
far more carbon than it. 
Sequester's came over. 

907
00:49:00,300 --> 00:49:02,500
Yeah. 
At least that should open the 

908
00:49:02,500 --> 00:49:05,700
door to questioning everything 
like that. 

909
00:49:05,700 --> 00:49:10,400
That should be a credible enough
thing to it because again if We 

910
00:49:10,400 --> 00:49:13,700
are trying to perform brain 
surgery on the planet. 

911
00:49:13,700 --> 00:49:17,000
To save it to save a Slayer, 
save our own life. 

912
00:49:17,000 --> 00:49:20,900
We need very yeah, we can't do 
it with other mitts on. 

913
00:49:20,900 --> 00:49:24,100
We can't do it with funny 
Funhouse goggles that make 

914
00:49:24,100 --> 00:49:26,900
everything backwards. 
What we're being told right now 

915
00:49:26,900 --> 00:49:30,300
is that the impossible Burger is
healthier for us and that it's 

916
00:49:30,300 --> 00:49:34,100
better for the environment and I
can easily show that is 

917
00:49:34,100 --> 00:49:39,200
factually incorrect that it's a 
lie or and I don't want to, I'm 

918
00:49:39,200 --> 00:49:42,000
going to say live. 
It's inaccurate and we can show 

919
00:49:42,000 --> 00:49:45,700
that it's inaccurate and if that
is an accurate, then what else 

920
00:49:45,700 --> 00:49:49,100
potentially is inaccurate about 
the story and I just want to 

921
00:49:49,100 --> 00:49:52,500
encourage people. 
If you like me, if you like my 

922
00:49:52,500 --> 00:49:54,600
work, that's great. 
But don't believe me based off 

923
00:49:54,600 --> 00:49:58,000
of that go and dig into the 
material and assess it for 

924
00:49:58,000 --> 00:49:59,800
yourself. 
Yeah, we'll use the internet to 

925
00:49:59,800 --> 00:50:01,200
its Robin wall included in the 
show. 

926
00:50:01,200 --> 00:50:05,200
Absolutely, the white, it's 
called the white shirts from the

927
00:50:05,200 --> 00:50:07,100
White Oak pastures. 
Yep. 

928
00:50:07,100 --> 00:50:09,000
And then it's and then the that 
was a stat. 

929
00:50:09,000 --> 00:50:11,400
It's a life cycle analysis. 
Yeah. 

930
00:50:11,400 --> 00:50:12,700
Alright. 
Well have that guys, it's zero 

931
00:50:12,700 --> 00:50:14,500
hunger guy.com. 
Let's do this. 

932
00:50:14,500 --> 00:50:17,400
Let's end with the solution. 
Things are messy, obviously, but

933
00:50:17,400 --> 00:50:20,400
I think the message is what the 
heck do we? 

934
00:50:20,700 --> 00:50:24,000
And I remember you simplified 
this maybe in our first podcast,

935
00:50:24,000 --> 00:50:27,700
we did remember you talk to me 
about a rib eye if there was one

936
00:50:27,700 --> 00:50:30,900
food, that is a perfect food, 
take it away Rob. 

937
00:50:30,900 --> 00:50:33,000
Because I don't know if you 
still believe the ribeye is the 

938
00:50:33,000 --> 00:50:35,800
perfect food, but I buy them in 
bulk and Costco. 

939
00:50:36,300 --> 00:50:39,800
And then remember you also are 
the guy that taught me or share 

940
00:50:39,800 --> 00:50:43,200
with us on the show here. 
That as much as grass-fed is 

941
00:50:43,200 --> 00:50:46,500
nice and better for the Earth, 
possibly, that, because it can 

942
00:50:46,500 --> 00:50:48,800
be a little more money than on 
grass-fed. 

943
00:50:48,800 --> 00:50:50,400
I know to Costco, it's a couple 
bucks. 

944
00:50:50,600 --> 00:50:53,100
More bucks, but, is that 
critical or not? 

945
00:50:53,100 --> 00:50:56,100
But tell us what the ideal food 
is and I hate to say to the 

946
00:50:56,100 --> 00:50:58,900
ribeye but it's still considered
one of your best foods. 

947
00:50:59,100 --> 00:51:03,900
We buy is a tough one to improve
on because it has enough fat 

948
00:51:03,900 --> 00:51:08,400
that you, you could the fat 
protein ratio is perfect such 

949
00:51:08,400 --> 00:51:11,000
that you could just eat that and
eat nothing else. 

950
00:51:11,000 --> 00:51:14,400
And we have examples of people 
when I do not doing this for 

951
00:51:14,600 --> 00:51:15,800
crazy. 
Yeah. 

952
00:51:15,900 --> 00:51:19,000
And they taste amazing. 
We have people that have done 

953
00:51:19,000 --> 00:51:22,200
basically what I call. 
Uncut carnivore, which is eating

954
00:51:22,200 --> 00:51:25,400
a rib eye for 30 years. 
There's a gosh. 

955
00:51:25,400 --> 00:51:27,000
What's her name? 
There's a oh, gosh. 

956
00:51:27,000 --> 00:51:30,400
What's her name? 
Just robbers, good-looking 

957
00:51:30,400 --> 00:51:33,000
familiar, great shape. 
Tell her when you eat that kind 

958
00:51:33,000 --> 00:51:35,400
of food the protein. 
The fact I do all mad. 

959
00:51:35,400 --> 00:51:38,100
The acronym one the other day, 
we've talked about that many 

960
00:51:38,100 --> 00:51:40,900
times. 
It gives you the ability to have

961
00:51:41,000 --> 00:51:43,100
an in, as we call the show zero 
hunger guy. 

962
00:51:43,100 --> 00:51:45,500
Really quelles hunger. 
You would agree with Rob. 

963
00:51:45,500 --> 00:51:51,000
Yep, yep, absolutely. 
So that that lower car, Some 

964
00:51:51,000 --> 00:51:55,600
intermittent fasting. 
It just is Magic for reducing 

965
00:51:55,600 --> 00:51:57,900
hunger for getting in that zero 
hunger State. 

966
00:51:58,000 --> 00:52:00,400
Eventually you get hungry, you 
haven't eaten for a day, you'll 

967
00:52:00,400 --> 00:52:03,500
be like Oh I'm hungry, but 
you're not the things that 

968
00:52:03,500 --> 00:52:05,800
you're not meltdown 
McGillicuddy, you're not, you're

969
00:52:05,800 --> 00:52:09,400
not shaking, you're not about 
ready to go into a rage or kind 

970
00:52:09,400 --> 00:52:12,200
of like, okay, yeah, I'm ready 
to eat, and I'll be happy when I

971
00:52:12,200 --> 00:52:16,300
eat, but it's very different 
than being hangry where you are 

972
00:52:16,300 --> 00:52:19,000
a threat to yourself and the 
people around you. 

973
00:52:19,300 --> 00:52:22,600
And that's the way I was the 
first At 27 years of my life, I 

974
00:52:22,600 --> 00:52:24,900
was just in a constant carb 
roller coaster. 

975
00:52:24,900 --> 00:52:28,300
I was usually coming off of a 
carb high and then bottoming 

976
00:52:28,300 --> 00:52:31,000
out, and when I would bottom 
out, it was terrible. 

977
00:52:31,000 --> 00:52:33,700
And so this is where the higher 
protein, higher fat, 

978
00:52:33,700 --> 00:52:37,500
intermittent fasting, zero 
hunger approach doing, zero 

979
00:52:37,500 --> 00:52:40,500
hunger, water to get your 
electrolytes, all buttoned up 

980
00:52:40,500 --> 00:52:43,000
and everything like it just it's
the closest damn thing to Magic 

981
00:52:43,000 --> 00:52:44,800
that there is in the nutritional
world. 

982
00:52:44,800 --> 00:52:47,800
There's a lot of Hokum more 
protein, better fat and for some

983
00:52:47,800 --> 00:52:50,700
people they get by with a few 
more carbs and they still See 

984
00:52:50,700 --> 00:52:53,100
she dated like my wife has 
Italian, she can eat a little 

985
00:52:53,100 --> 00:52:55,000
bit more carbs and still be fine
with that. 

986
00:52:55,400 --> 00:52:58,300
I'm not. 
And so I don't because I want to

987
00:52:58,300 --> 00:53:02,300
I want zero hunger in my life. 
So I do still think that that 

988
00:53:02,300 --> 00:53:06,300
that ribeye is a fascinating 
like ideal model. 

989
00:53:06,300 --> 00:53:09,200
If you only had one food that 
you could take with you on a 

990
00:53:09,200 --> 00:53:11,600
spaceship or something that 
might be it right guys, that 

991
00:53:11,600 --> 00:53:14,700
might be the one, ya Rabbi might
be the one and they're young, 

992
00:53:14,700 --> 00:53:17,600
they're scared of the fat and 
all that but tell them why it's 

993
00:53:17,600 --> 00:53:20,600
good for our bodies. 
The collagen, it's just The 

994
00:53:20,600 --> 00:53:23,300
perfect food and I think, people
know at this stage of the life 

995
00:53:23,300 --> 00:53:26,400
of them following what we've 
been talking about that fat 

996
00:53:26,500 --> 00:53:29,500
makes you healthy fat, doesn't 
make you fat if it's not a 

997
00:53:29,500 --> 00:53:32,500
vegetable seed oil Rob. 
Yeah, it's a little seed. 

998
00:53:32,500 --> 00:53:35,800
Oils are inflammatory but 
healthy animal fats. 

999
00:53:36,100 --> 00:53:38,500
Putting even maybe butter put a 
little butter on that rib eye a 

1000
00:53:38,508 --> 00:53:40,100
little song. 
Yeah, yeah. 

1001
00:53:40,100 --> 00:53:42,200
Smiling are we smiling? 
Right, right, yeah. 

1002
00:53:42,300 --> 00:53:44,200
Yeah. 
You know, what's funny about 

1003
00:53:44,200 --> 00:53:48,300
that is in research circles say 
that they're feeding animals, a 

1004
00:53:48,300 --> 00:53:54,500
high-fat diet, It's cornmeal 
with sugar mixed with 

1005
00:53:54,500 --> 00:53:58,700
hydrogenated soybean oil and 
they put it into a pellet to 

1006
00:53:58,700 --> 00:54:02,000
feed these animals. 
It's the most processed food you

1007
00:54:02,000 --> 00:54:06,300
could possibly imagine and when 
we look at most of the high fat 

1008
00:54:06,300 --> 00:54:11,900
foods that folks eat, they're 
not it's not a ribeye, it's like

1009
00:54:11,900 --> 00:54:14,800
a hot pocket or taquitos or 
something. 

1010
00:54:14,800 --> 00:54:19,800
It's junk carbs with junk fat, 
with a bunch of spices. 

1011
00:54:19,800 --> 00:54:21,600
It's the dream. 
Rito roulette thing. 

1012
00:54:22,100 --> 00:54:24,300
It's this, hyper palpable mix of
foods. 

1013
00:54:24,300 --> 00:54:27,600
And so, this is we're just 
saying, like, high carb high 

1014
00:54:27,600 --> 00:54:30,300
fat. 
It's a little bit of a misnomer,

1015
00:54:30,300 --> 00:54:32,800
it's easy to turn it into 
religious Doctrine, and tribe 

1016
00:54:32,800 --> 00:54:35,900
stuff off the rails. 
But, this, what are people 

1017
00:54:35,900 --> 00:54:37,200
missing in this argument? 
Rob? 

1018
00:54:37,200 --> 00:54:39,300
I know we're running out of 
time, but if there's anything 

1019
00:54:39,300 --> 00:54:42,800
people are missing in this, I 
hate to call it the food Wars, 

1020
00:54:42,800 --> 00:54:46,500
but it seems like to save the 
planet for Better Health. 

1021
00:54:46,500 --> 00:54:48,500
There's a war going on. 
Yeah, there's that. 

1022
00:54:48,700 --> 00:54:50,900
I don't want to say the dark 
side and then like, Healthy 

1023
00:54:50,900 --> 00:54:53,300
Rebellion. 
But there's this war very Star, 

1024
00:54:53,300 --> 00:54:56,900
Wars like dark and light, but 
what are people missing in this?

1025
00:54:56,900 --> 00:55:00,500
Maybe it's more Harry Potter and
Voldemort or something like 

1026
00:55:00,500 --> 00:55:01,300
that. 
It's pretty odd. 

1027
00:55:01,300 --> 00:55:04,600
That be pretty powerful. 
But yeah, my perspective on 

1028
00:55:04,600 --> 00:55:07,500
this, and I really think it's 
both an emotional perspective, 

1029
00:55:07,500 --> 00:55:11,200
but I think I could support. 
This scientifically also is what

1030
00:55:11,200 --> 00:55:15,400
folks are missing is that this 
is a struggle between 

1031
00:55:15,400 --> 00:55:23,200
industrialized, globalist food, 
I see and practices, like Bill 

1032
00:55:23,200 --> 00:55:27,400
Gates, BlackRock Monsanto, 
there's basically six companies 

1033
00:55:27,400 --> 00:55:31,400
in the world that produce about 
95 percent of the calories that 

1034
00:55:31,400 --> 00:55:35,800
Humanity eats, and these folks 
are trying to expand their reach

1035
00:55:35,800 --> 00:55:37,900
and use, expand their control 
over the food. 

1036
00:55:38,200 --> 00:55:42,200
What I'm advocating for is a 
decentralized kind of 

1037
00:55:42,200 --> 00:55:44,900
libertarian, ask approach to 
food. 

1038
00:55:45,000 --> 00:55:49,100
I think people in Ecuador and 
Peru should have very different 

1039
00:55:49,100 --> 00:55:52,600
food practices. 
Systems then people in re all 

1040
00:55:52,600 --> 00:55:55,900
and it's not that we don't have 
international trade. 

1041
00:55:55,900 --> 00:55:58,500
Like I'm not that person that 
thinks that, it's necessarily 

1042
00:55:58,500 --> 00:56:02,100
bad that we import avocados from
Mexico and stuff like that. 

1043
00:56:02,100 --> 00:56:06,000
I think that stuff is fantastic,
but I do think that we're in 

1044
00:56:06,000 --> 00:56:10,600
this struggle where meat is 
being vilified, all of these. 

1045
00:56:10,600 --> 00:56:12,700
This is why we called the book 
sacred cow that. 

1046
00:56:12,700 --> 00:56:14,400
It's this. 
It's just thrown out there that 

1047
00:56:14,400 --> 00:56:17,700
meat is the cause of poor health
that it's the cause of climate 

1048
00:56:17,700 --> 00:56:20,000
change. 
That it's unethical to eat it 

1049
00:56:20,200 --> 00:56:21,800
all. 
All this stuff is late on it and

1050
00:56:21,800 --> 00:56:26,300
it may be entirely wrong. 
The all those claims and it's 

1051
00:56:26,300 --> 00:56:31,000
being used to gain further 
control over our food system. 

1052
00:56:31,500 --> 00:56:34,800
And we talked a fair amount 
about that and what a wonderful 

1053
00:56:34,800 --> 00:56:41,000
way to wrap and package the 
expansion of industrial row-crop

1054
00:56:41,000 --> 00:56:45,000
food system by getting one of 
the most beautiful influential 

1055
00:56:45,000 --> 00:56:48,000
women in the world. 
Kim Kardashian to get in and 

1056
00:56:48,000 --> 00:56:52,900
become the, the chief taste-off.
Serve for this product and can 

1057
00:56:52,900 --> 00:56:55,300
give her stamp of approval on 
this. 

1058
00:56:55,300 --> 00:56:59,700
Like it's a genius move, but 
maybe it's not the good move for

1059
00:56:59,700 --> 00:57:01,900
the planet. 
Maybe it's not the good move for

1060
00:57:01,900 --> 00:57:04,400
everybody, writ large in this 
story. 

1061
00:57:04,400 --> 00:57:07,700
And so, I think that is a We 
get. 

1062
00:57:07,700 --> 00:57:12,400
So embroiled in carb, high carb,
versus low carb, vegan versus 

1063
00:57:12,400 --> 00:57:14,700
carnivore, and all this stuff, 
and to some degree. 

1064
00:57:14,700 --> 00:57:17,000
It's a little bit of a 
distraction because the real 

1065
00:57:17,000 --> 00:57:21,900
issue here, isn't how people 
choose to feed themselves. 

1066
00:57:21,900 --> 00:57:26,100
It's them having the ability to 
choose what to feed themselves. 

1067
00:57:26,400 --> 00:57:29,700
And it's moving in a direction, 
especially within again. 

1068
00:57:29,700 --> 00:57:32,000
I don't want to drive this thing
off of a cliff, but some of 

1069
00:57:32,000 --> 00:57:36,000
these social credit score things
that were thrown around covid 

1070
00:57:36,000 --> 00:57:38,400
and whatnot. 
It's Suggested that as part of 

1071
00:57:38,400 --> 00:57:41,000
your Social credit score, your 
bank account would be tied to 

1072
00:57:41,000 --> 00:57:44,700
this stuff and you go to the 
store to buy your rib eye. 

1073
00:57:45,300 --> 00:57:49,600
And it says I'm sorry, comrade 
but your allotment of meat is 

1074
00:57:50,100 --> 00:57:52,800
met for the month. 
You need to have some impossible

1075
00:57:52,800 --> 00:57:55,800
Burger instead and you won't be 
allowed to buy this thing. 

1076
00:57:55,800 --> 00:57:59,300
That's where they're going with 
this stuff and I have some real 

1077
00:57:59,400 --> 00:58:02,500
qualms about that. 
That is it isn't conspiracy 

1078
00:58:02,500 --> 00:58:05,700
theory like there's there's 
World economic Forum video where

1079
00:58:05,700 --> 00:58:08,600
folks Stat. 
This is what we need to do to be

1080
00:58:08,600 --> 00:58:11,300
able to get on top of climate 
change. 

1081
00:58:11,300 --> 00:58:14,400
And I think that is not the way 
that you tackle climate change 

1082
00:58:14,400 --> 00:58:17,400
at all. 
And it certainly doesn't strike 

1083
00:58:17,400 --> 00:58:23,600
me as a way that would honor the
individual leaves of each 

1084
00:58:23,600 --> 00:58:26,300
culture and each person around 
the world. 

1085
00:58:26,300 --> 00:58:30,700
This is homogenizing the whole 
world to exist in one particular

1086
00:58:30,700 --> 00:58:34,200
way. 
And if people want to find out 

1087
00:58:34,200 --> 00:58:37,200
more about the sacred cow, it's 
an incredible book. 

1088
00:58:38,200 --> 00:58:40,800
It tell them about the film 
briefly and we're too visible 

1089
00:58:40,800 --> 00:58:43,300
work. 
Can people watch this tonight? 

1090
00:58:43,300 --> 00:58:46,900
Which I'm going to suggest you 
get the book, The watch them 

1091
00:58:46,900 --> 00:58:48,300
film. 
It's a documentary. 

1092
00:58:48,500 --> 00:58:50,500
Tell them about it briefly and 
where they can get it. 

1093
00:58:50,500 --> 00:58:53,900
Rob sacred cow dot infos where 
they can get the general 

1094
00:58:53,900 --> 00:58:55,700
informational. 
I think that there are some 

1095
00:58:55,700 --> 00:59:00,500
download options from there but 
I think does on Prime like most 

1096
00:59:00,500 --> 00:59:04,100
places that Tribute documentary.
You can get it through there. 

1097
00:59:04,200 --> 00:59:06,200
Yeah, perfect. 
Know. 

1098
00:59:06,200 --> 00:59:09,300
And it seemed incredible film 
and I think I'm so thrilled. 

1099
00:59:09,300 --> 00:59:11,500
They did that. 
I know so many people support 

1100
00:59:11,500 --> 00:59:16,400
this and I think our health both
for the Earth and ourselves is 

1101
00:59:16,400 --> 00:59:19,400
we're all sick right now. 
We're all so sick and I feel 

1102
00:59:19,400 --> 00:59:23,300
like we all, I hope have that 
intention and there's a healthy 

1103
00:59:23,300 --> 00:59:25,100
way to do it. 
And I feel like you've given us 

1104
00:59:25,100 --> 00:59:27,100
a blueprint, if you will to do 
that. 

1105
00:59:27,100 --> 00:59:30,700
And I'm just, I feel so grateful
to what you do Rob because your 

1106
00:59:30,700 --> 00:59:35,600
work is. 
So Heartfelt and you really are 

1107
00:59:35,600 --> 00:59:38,100
articulate at sharing. 
I think point of view that needs

1108
00:59:38,100 --> 00:59:40,400
to be shared as often as 
possible. 

1109
00:59:40,400 --> 00:59:43,000
I wish we could talk about this 
every week. 

1110
00:59:43,200 --> 00:59:45,900
I feel like it has to be dead 
every day. 

1111
00:59:45,900 --> 00:59:48,600
And I'm so grateful that we have
this conversation because I feel

1112
00:59:48,600 --> 00:59:51,000
like people we need to hear 
this. 

1113
00:59:51,000 --> 00:59:53,600
So I know this but hearing it 
even myself right now. 

1114
00:59:53,600 --> 00:59:56,000
I feel like I've been eating a 
little less Ribeyes and I'm 

1115
00:59:56,000 --> 00:59:57,400
like, I'm going back to my rib 
eyes. 

1116
00:59:57,400 --> 01:00:01,300
I loved my rib eyes. 
So people I write really good 

1117
01:00:01,300 --> 01:00:02,900
friend of mine that I haven't 
seen from since. 

1118
01:00:03,000 --> 01:00:05,700
College and we've been spending 
a lot of time she's going 

1119
01:00:05,700 --> 01:00:08,000
through a breakup and I've gone 
through my divorce and we've 

1120
01:00:08,000 --> 01:00:10,400
been hanging out a lot. 
She thinks I'm nuts. 

1121
01:00:10,500 --> 01:00:12,300
She's like, why are you eating 
so much healthy? 

1122
01:00:12,400 --> 01:00:15,100
This ER this is Rabbi this at 
this high fat food. 

1123
01:00:15,100 --> 01:00:17,000
You think it's healthy. 
I didn't give her the book yet. 

1124
01:00:17,000 --> 01:00:18,500
I'm going to get her the book. 
Ha ha. 

1125
01:00:18,500 --> 01:00:22,000
Ha, I think, ever the movies. 
First, that's an easy one, watch

1126
01:00:22,000 --> 01:00:25,100
the film on Amazon Prime 
wherever they're out there, tell

1127
01:00:25,100 --> 01:00:27,600
people about your website, where
people get a hold of you rap in 

1128
01:00:27,600 --> 01:00:29,300
your social and thank you so 
much. 

1129
01:00:29,300 --> 01:00:31,300
Rob, Portman incredible 
conversation. 

1130
01:00:31,400 --> 01:00:32,900
Huge honor, I always loved 
hanging out. 

1131
01:00:33,000 --> 01:00:34,700
Out with you. 
Thank you all stop calm is a 

1132
01:00:34,707 --> 01:00:38,300
main Clearinghouse. 
We have our podcast, healthy 

1133
01:00:38,300 --> 01:00:41,800
Rebellion radio that I do each 
week with my wife and she is 

1134
01:00:41,800 --> 01:00:44,200
definitely my better to third 
the folks usually enjoy 

1135
01:00:44,200 --> 01:00:46,200
listening to her too. 
I love it. 

1136
01:00:46,200 --> 01:00:48,700
I thank you so much Rob and just
take good care. 

1137
01:00:48,700 --> 01:00:51,500
I can't wait to see you soon. 
Hopefully, in person soon. 

1138
01:00:51,500 --> 01:00:52,900
I have a feeling. 
We're going to do it Rob. 

1139
01:00:52,900 --> 01:00:55,500
I'm gonna rope you to come up 
and spend some time in Montana, 

1140
01:00:55,500 --> 01:00:58,100
maybe you'll stay. 
So yeah, I'm excited. 

1141
01:00:58,100 --> 01:01:00,100
Now, you have a good shows that 
shirt. 

1142
01:01:00,100 --> 01:01:01,100
You're not wearing it by 
accident. 

1143
01:01:01,100 --> 01:01:03,300
Oh yeah. 
Yeah, the so these are Got some 

1144
01:01:03,300 --> 01:01:08,000
good friends of mine who run a 
grass-fed meat operation here 

1145
01:01:08,000 --> 01:01:12,300
and they bought Texas Longhorns.
Moved them up into Montana. 

1146
01:01:12,300 --> 01:01:15,200
And so now, they're Montana 
Longhorns, but it's a 

1147
01:01:15,200 --> 01:01:19,500
fascinating operation. 
They put these animals into an 

1148
01:01:19,508 --> 01:01:23,000
area that had been massively 
overgrazed and was really 

1149
01:01:23,000 --> 01:01:26,500
damaged, and they've used 
regenerative grazing practices, 

1150
01:01:26,900 --> 01:01:31,200
and the three-year transition in
this area is just jaw-dropping. 

1151
01:01:31,200 --> 01:01:35,700
Like it's amazing what? 
But how healing this has been to

1152
01:01:35,700 --> 01:01:39,700
this area that had been poorly 
managed because you can over 

1153
01:01:39,700 --> 01:01:43,400
grazing area, you can also under
grace in area, but properly 

1154
01:01:43,400 --> 01:01:47,700
applied regenerative practices 
could create a food system that 

1155
01:01:47,700 --> 01:01:49,900
could still be here. 10,000 
years from now. 

1156
01:01:49,900 --> 01:01:51,600
Like it is long-term 
sustainable. 

1157
01:01:51,700 --> 01:01:55,100
Yeah, yeah. 
Thank you rob your Rockstar, 

1158
01:01:55,100 --> 01:01:58,300
keep it up, guys. 
Get the movie get the book, 

1159
01:01:58,900 --> 01:02:01,800
sacred cow everywhere. 
Alright guys, thanks Rob. 

1160
01:02:02,300 --> 01:02:02,900
Thanks. 
Take care. 

1161
01:02:04,700 --> 01:02:06,700
All right. 
Today's episode is complete 

1162
01:02:06,700 --> 01:02:08,200
guys. 
Thank you so much for listening 

1163
01:02:08,200 --> 01:02:11,700
and I want to ask you to. 
Please subscribe to the show on 

1164
01:02:11,700 --> 01:02:15,900
Apple podcast and please leave a
review on Apple as well. 

1165
01:02:15,900 --> 01:02:18,500
Give it five stars. 
If you think the show has helped

1166
01:02:18,500 --> 01:02:21,900
you in some way to transform 
your thinking, I hope it has and

1167
01:02:21,900 --> 01:02:25,300
more importantly, share your 
comments, your review of what 

1168
01:02:25,300 --> 01:02:28,200
today's episode did for your 
thinking and what you got out of

1169
01:02:28,200 --> 01:02:30,500
it because I think that is how 
we spread this. 

1170
01:02:30,500 --> 01:02:34,100
And for me this is a revolution 
this is not Not a podcast. 

1171
01:02:34,100 --> 01:02:37,500
This is a way of life and I hope
to transform over a million 

1172
01:02:37,500 --> 01:02:39,700
lives in the next couple of 
years and I need your help. 

1173
01:02:39,700 --> 01:02:41,700
So please become part of the 
zero. 

1174
01:02:41,700 --> 01:02:45,100
Hunger Revolution by leaving 
that review, on Apple, podcasts 

1175
01:02:45,100 --> 01:02:48,000
and subscribing today. 
Thanks so much, have a great one

1176
01:02:48,000 --> 01:02:50,500
piece and purpose and I'll see 
you on the next episode.