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Hey y'all. 
Stephen Burns here and we're 

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back for episode. 16 of building
with Brevin I say we but 

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actually this week it is. 
Just me. 

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I'm flying solo and Brian is 
enjoying some time off in 

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Amsterdam actually, so he is. 
Abroad and enjoying some much 

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needed vacation. 
So anyways, we didn't want to 

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miss a beat, didn't want to miss
a week, and so I am going to 

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take this episode and try to 
provide as much value as I can 

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to you guys with. 
Just being by myself, so see how

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it goes. 
And you guys feel free to. 

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Give me any sort of feedback 
after you listen to this SO. 

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This week though I want to talk 
about something that we've kind 

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of touched on on other podcasts,
but I just don't think we can 

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talk about it enough. 
And I think our listeners really

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like to hear it based on the 
stats that we're seeing from the

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podcast analytics. 
So it's going to be a a very 

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value packed episode and we'll 
try to keep it basically a quick

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hitter. 
Only one person to talk, so I'll

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do my best here. 
But anyways, without further 

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ado, let's jump into episode 16.
This one is going to be all 

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about the different value that 
different builders bring. 

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So value is a huge. 
Equation and each builder is 

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providing different values. 
And that's why they are all 

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different prices so as you shop.
Builders in your local market 

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for your particular. 
Custom home on your particular 

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lot that. 
Has never been built before. 

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You're going to get prices all 
over the board and it's really, 

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really hard to. 
Compare apples to apples and 

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with that that's why I wanted to
make this episode to touch on 

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that a little bit and just give 
you guys some builder insight 

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into that so you know exactly 
what to expect when you're 

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potentially price shopping 
builders or trying to wrap your 

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head around and make sense, make
sense of. 

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Where all these builder prices? 
Are coming from and why? 

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They're different. 
You know, it's the same home, 

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it's the same lot, but there's 
just so many equations that go 

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into it. 
So that's basically. 

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What we're going to talk about 
today, and I've got a couple 

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points here and I'm going to 
walk you guys through something 

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really cool. 
It's called the value. 

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Equation. 
And I'll tell you, I stole it 

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from Alex Hormozi. 
So people. 

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Who are familiar with him, you 
know, hopefully you guys. 

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Already know about this, but if 
you don't I'm happy to share it 

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and I want to give him full 
credit for the equation, but I'm

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going to plug it into how it 
relates to. 

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Custom home building, so stay. 
Tuned Listen to the full episode

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so that you get the full value. 
There. 

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No pun intended, since this 
episode is all about value, but.

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Listen to the end and I can 
guarantee you you're going to 

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have better insight on what to 
look for when you're shopping a 

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custom builder. 
So. 

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You know, first of all. 
I want to preface this by saying

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that value or pricing that 
custom builders are going to 

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send for your build will be 
variable on a lot of different 

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factors. 
Now one that I want to just cut 

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off the top real. 
Quick is going to be different 

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materials and you know different
trades that they're going to use

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or labor that they're going to 
use for your home, right? 

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All of that stuff is not created
equal. 

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Of course, if you're doing Tyvek
on the outside or Thermoply or 

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something like that, which is a 
lower end product for 

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waterproofing for those of you 
who aren't familiar versus a 

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builder, that's. 
Using zip system as their 

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standard zip system is arguably 
one of the best waterproofing 

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membranes on the exterior of 
your home, so I want to use that

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as an example because that. 
Is a different range there in a 

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builder that's using Tyvek or 
Thermoply or any of those other?

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Inferior products to waterproof 
your. 

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Home are are really not a good 
comparison to a builder that's 

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going to use the best in the top
of the line materials, right? 

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So that's a quick. 
Hit on materials. 

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But not only that, of course the
labor that they're using for 

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your home. 
I think everybody knows that. 

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You know, when it comes to tile 
or flooring or whatever, you can

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select your own materials, but 
if there's a? 

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Bad installer on that. 
You can't save good materials, 

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so. 
It's it's one thing to pick the 

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best materials in the business 
or the best materials that are 

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in front of you. 
But if you have an awful 

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installer and you know you're 
cutting prices to get the 

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cheapest installer in the 
business and the cheapest guy, 

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that would take the job. 
They're probably not going to be

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the best quality, and they're 
probably not going to be good on

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their timeline. 
Either they're probably going to

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call you and my truck broke 
down, or I'm. 

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I'm hungover today or whatever 
their excuses, right? 

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If they're going to have excuses
left and right, because most of 

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the time those people are not 
professionals and are not the 

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ones that you want building your
custom dream home. 

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So like I said, that's a quick 
touch on just materials and 

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labor alone and it's hard to 
compare those things apples to 

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apples materials a little bit. 
You know, a lot of builders 

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should have their standards 
broken out to say this is what 

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we build with. 
Standard. 

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You know, it's zip system, it's 
post tension foundation or 

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whatever. 
You know, but the the labor is 

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the tough. 
Part you know it's it's tough to

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evaluate how good a. 
Frame crew is or how good? 

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A tile installer is or how good 
a drywall. 

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Crew or a painter is right. 
They could have different prices

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and just because they're 
charging the most doesn't mean 

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they're the best, right? 
So I. 

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Think that it's really important
to differentiate there that. 

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You want to go with a reputable 
and trusted builder and somebody

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who you trust in your gut. 
To make the right decisions and 

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use the right materials and 
labor to build your. 

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Home that is going to meet or 
exceed your expectations and 

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your quality so. 
Just want to start there, but 

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now let's jump into a way that 
you can actually. 

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Can, in my opinion, try to 
evaluate different builders. 

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Based on this value equation 
that I'm going to propose to 

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you. 
So the value. 

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Equation. 
Let's start there. 

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The value equation looks like 
this, so you start. 

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With value, value is equal to. 
And it's a top of the equation 

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and then a bottom, so it's a 
multiplication over a division. 

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I will also post this value. 
Equation so that you guys have a

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visual of it in the show notes 
and hopefully if you guys are 

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watching this video I'll post it
somewhere on the screen so you 

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can catch that too. 
But the value. 

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Equation is basically value 
equals your dream outcome times 

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the perceived likelihood of 
achievement. 

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Divided by time delay times, 
effort in time. 

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So I know that's a lot. 
I know if you're listening in 

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your car or somewhere to this 
podcast, that's hard. 

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To wrap your head around. 
So what I want to do is I want 

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to talk through each one of 
those points and show you 

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basically what. 
That would look like and how 

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that relates to? 
Custom home building and what 

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we're doing to maximize the 
value to each and every one of 

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our clients or our homeowners. 
What I'm going to do is break it

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down step by step. 
I'm going to also identify the 

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absolute Max value in this 
equation from a a home builder's

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perspective just to set the. 
Absolute upper limit. 

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I can also break it down and 
tell you the absolute lower 

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limit and and give you those two
bookends and then we'll tell you

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exactly how. 
We're trying our best to achieve

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the upper. 
Limits of this value equation 

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so. 
More value, of course, is always

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going to be better, and more 
value comes at really. 

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Focusing in on this value 
equation, so like I said. 

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Want to go? 
Back and just thank Alex 

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Hormozi. 
He is a. 

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Brilliant minded business 
entrepreneur. 

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He came up with this equation. 
He's all over social media if 

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you want to search for him. 
He's got some great content for 

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those of you other entrepreneurs
out there. 

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Or even just people that want to
dig further into this value 

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equation. 
So anyways, now let's jump back 

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forward to the value equation. 
If we are trying to maximize 

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value, then we want to maximize 
the top of this. 

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Equation and minimize the bottom
of this equation. 

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So any division problem if you 
put 0? 

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At the bottom, your answer is 
infinite, you know, so that is 

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the ultimate goal. 
The lower you can make your 

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denominator or your bottom 
number in this equation, the 

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better off this value. 
Is going to be. 

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So let's start at the top. 
Let's talk. 

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About dream outcome, the dream 
outcome of any custom build 

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would be getting that client 
into their dream home. 

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So that looks different for 
everybody but getting them into 

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their dream home. 
And that includes quality. 

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That includes every last detail.
That is in their heads that we 

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have to. 
Somehow. 

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Get them to communicate out to 
us or we have to. 

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Ask questions to dig that out of
them so it's the quality. 

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It's the expectations. 
It is putting all those pieces 

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together to produce a. 
Quote UN quote which there is 

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never this, but quote UN quote a
perfect home, perfect dream home

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for these clients. 
So. 

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That would be the dream outcome 
is a dream home that they want, 

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right. 
And like I said, that can be 

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different for everybody. 
Dream home doesn't have to be a 

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10,000 square foot mansion on 
lake lot, you know, and I mean 

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some people don't want that, 
right? 

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And some people are very 
realistic about their their. 

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Dream, and that is what we're 
we're. 

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Referring to here. 
So their dream outcome, which 

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is, has to be realistic. 
Is that dream outcome portion of

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this equation Then the next 
thing so that dream outcome is 

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multiplied by the perceived 
likelihood? 

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Of achievement now perceived 
likelihood of. 

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Achievement. 
Let's break that down, 

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basically. 
How likely? 

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The clients feel that this. 
Outcome is going to be achieved,

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so they've have their. 
Dream outcome now identified. 

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The builder knows about it, 
everybody. 

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'S on the same page. 
What confidence does the client 

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have that that builder that 
they've? 

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Selected is going to give them 
that dream outcome that they're 

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looking for that is the 
perceived likelihood of 

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achievement. 
And I want to just tie that back

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into what we always talk about 
is that's where it goes to, 

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really. 
Trusting the builder that you 

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choose right, you have to be. 
Able to trust them and that is 

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that perceived. 
Likelihood of achievement now? 

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Dream outcome times perceived 
likelihood of achievement. 

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That's the top of the. 
Equation, we want to maximize 

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both of those as a builder. 
So we want to give you that 

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dream home that you're looking 
for, and we also want to do that

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by. 
Making you feel confident in 

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reassuring you every step of the
way, and that's a big part of. 

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Expectations that we can set as 
a builder to. 

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Make you confident that you're 
going to get that dream outcome.

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So that's the top of the 
equation. 

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Now let's break that down and 
let's go to the bottom of the 

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equation, which is time. 
Delay number one in effort and 

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sacrifice. 
So time delay, of course. 

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If we could snap our fingers as 
a builder and say we can have 

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you in your dream home today, 
right now. 

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Get your moving truck ready 
because the home is ready for 

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you on your lot. 
Your dream home, that would be. 

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Almost the zero time delay. 
You can basically snap your 

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fingers and be into your dream 
home. 

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So that is minimizing that time 
delay in maximizing this value 

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equation. 
Now, of course, let's be real. 

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Here, no home has ever been 
built in one day that I'm aware 

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of. 
And if it is, it's not a home 

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that you probably want to live 
in for the long term. 

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Might be an overnight something,
right? 

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Or an outdoor shelter. 
But it's it's. 

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Not going to be a dream home, 
so. 

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That time delay is what we're 
constantly working on as a 

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builder to be as. 
Efficient as possible so that we

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can delay or reduce the. 
Delays throughout the 

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construction process and really 
be an efficient builder to get 

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you into that home as quickly as
possible. 

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00:12:31,600 --> 00:12:35,520
Now that is so complex, but 
every builder does that. 

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00:12:35,520 --> 00:12:39,520
Differently and and we can talk 
through that more, but a good 

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00:12:39,520 --> 00:12:41,400
question to ask your builder 
would be. 

232
00:12:42,040 --> 00:12:44,640
How long does it take you guys 
on average to build a home of 

233
00:12:44,640 --> 00:12:47,120
this size and do you have 
results? 

234
00:12:47,120 --> 00:12:51,920
That we can see and some way for
them to quantify that and and 

235
00:12:51,920 --> 00:12:54,960
really be able to compare one 
builder to the to the next. 

236
00:12:56,360 --> 00:12:58,280
OK, not to get off topic though,
so we had. 

237
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Time delay times the effort and 
sacrifice required by the. 

238
00:13:02,240 --> 00:13:06,680
Client so effort and sacrifice. 
In a custom home building 

239
00:13:06,680 --> 00:13:10,160
perspective, effort and 
sacrifice would most likely look

240
00:13:10,160 --> 00:13:12,360
like. 
Homeowners having to put in a 

241
00:13:12,400 --> 00:13:15,360
lot of their own work, they 
would have to. 

242
00:13:15,360 --> 00:13:17,640
Make all of the selections on 
their own. 

243
00:13:17,640 --> 00:13:19,720
They would have to be organized 
On their own. 

244
00:13:19,720 --> 00:13:22,600
They would have to micromanage 
the builder and call and ask for

245
00:13:22,600 --> 00:13:25,320
updates because. 
Nothing's getting done. 

246
00:13:25,800 --> 00:13:29,280
They would have to. 
Contact people left and right. 

247
00:13:29,280 --> 00:13:32,920
Not only the builder, but maybe 
trades even or materials or 

248
00:13:32,920 --> 00:13:37,080
vendors or suppliers. 
As you can see where I'm going 

249
00:13:37,080 --> 00:13:39,240
with this, that is a lot of 
effort. 

250
00:13:39,240 --> 00:13:42,200
From the homeowners perspective,
when you start looking at it 

251
00:13:42,200 --> 00:13:46,320
from that way, time is money. 
And if you're the client paying 

252
00:13:46,320 --> 00:13:48,640
this custom home builder and 
they're not doing what they're 

253
00:13:48,640 --> 00:13:52,040
supposed to, that's a lot of. 
Effort and a lot of stress and a

254
00:13:52,040 --> 00:13:57,200
lot more resources from your 
pocket that you have to dedicate

255
00:13:57,200 --> 00:14:00,280
to this build. 
So effort and sacrifice, we're 

256
00:14:00,360 --> 00:14:03,400
always trying. 
To minimize that, I would say 

257
00:14:03,400 --> 00:14:05,440
sacrifice. 
Another thing that goes into 

258
00:14:05,440 --> 00:14:08,080
this would be money, right? 
The least amount of money 

259
00:14:08,080 --> 00:14:11,680
possible to achieve that. 
Dream home that you want, if we 

260
00:14:11,680 --> 00:14:14,240
could. 
Say minimize the time and 

261
00:14:14,240 --> 00:14:18,360
minimize the money and the the 
effort required by a homeowner 

262
00:14:18,360 --> 00:14:21,560
to say, look, here's the optimal
thing we can get you into your 

263
00:14:21,560 --> 00:14:25,680
home today. 
We can also do it for $1.00 or 

264
00:14:25,680 --> 00:14:28,640
let's let's say 0 right $0.00 
we're. 

265
00:14:28,640 --> 00:14:31,920
Just going to give it to you. 
And the sacrifice that would be 

266
00:14:31,920 --> 00:14:34,640
required or the effort? 
Would be required from the the 

267
00:14:34,640 --> 00:14:37,040
client would be 0. 
I mean, they're getting their 

268
00:14:37,040 --> 00:14:40,360
dream home today for no money. 
They don't have to ask any 

269
00:14:40,360 --> 00:14:43,080
questions, don't have to manage 
anything, don't have to do 

270
00:14:43,080 --> 00:14:45,680
anything on their own, right? 
So Builder takes care of all 

271
00:14:45,680 --> 00:14:49,280
that, so I tell you that. 
Extreme because that is the 

272
00:14:49,280 --> 00:14:51,000
ideal. 
Scenario which is also 

273
00:14:51,000 --> 00:14:56,160
impossible, but that sets the. 
Denominator of this equation 

274
00:14:56,800 --> 00:15:01,000
practically at 0 which? 
Provides infinite value and 

275
00:15:01,280 --> 00:15:03,200
really drives this equation up. 
So we're. 

276
00:15:03,200 --> 00:15:05,240
Constantly thinking about this 
like I said. 

277
00:15:05,240 --> 00:15:09,320
As a custom, a premier custom 
home builder to wrap our heads 

278
00:15:09,320 --> 00:15:11,560
around, how can we drive more 
value to each and every? 

279
00:15:11,560 --> 00:15:16,800
One of our clients, so I kind of
touched on it, but let's go back

280
00:15:16,800 --> 00:15:20,720
through and let's just maximize 
and minimize this equation just 

281
00:15:20,720 --> 00:15:23,680
to set that upper and lower 
bookend like I was talking about

282
00:15:23,960 --> 00:15:28,720
give you those boundaries. 
And then and then recap this 

283
00:15:28,720 --> 00:15:31,320
whole thing and hope that you 
guys. 

284
00:15:31,320 --> 00:15:34,000
Have taken some good little 
tidbits from this. 

285
00:15:35,760 --> 00:15:39,200
OK, so looking at that equation 
again, value equals dream 

286
00:15:39,200 --> 00:15:42,160
outcome times perceived 
likelihood of achievement. 

287
00:15:42,240 --> 00:15:45,160
So let's focus there first. 
And let's start with the lower 

288
00:15:45,160 --> 00:15:47,160
limit. 
So the absolute worst building 

289
00:15:47,160 --> 00:15:50,760
experience you could imagine in 
zero value from your builder 

290
00:15:51,320 --> 00:15:52,800
would look like this. 
All right. 

291
00:15:52,800 --> 00:15:57,080
So no value would have to equal.
You don't even get anything 

292
00:15:57,080 --> 00:16:00,120
close to your dream home, right?
It doesn't happen. 

293
00:16:00,120 --> 00:16:02,800
It doesn't turn out. 
You had an awful experience. 

294
00:16:04,080 --> 00:16:07,920
You know the home is falling 
apart and it's not anything 

295
00:16:07,920 --> 00:16:10,400
close to what you had. 
Designed or dreamed up in your 

296
00:16:10,400 --> 00:16:14,160
head and tried your best to 
communicate to the builder or. 

297
00:16:14,160 --> 00:16:18,360
Architect or interior designer? 
So that would be an awful dream.

298
00:16:18,360 --> 00:16:22,840
Outcome times Perceived 
likelihood of achievement if 

299
00:16:22,840 --> 00:16:26,320
this builder was. 
Arrogant or rude, or had awful 

300
00:16:26,320 --> 00:16:32,320
communication skills or did not,
was not responsive or any other 

301
00:16:32,320 --> 00:16:34,880
thing you can think of. 
I would argue that your 

302
00:16:34,880 --> 00:16:38,080
perceived likelihood of. 
Achievement would be close to 0.

303
00:16:38,200 --> 00:16:41,720
You have very, very little faith
that that builder would be able 

304
00:16:41,720 --> 00:16:43,160
to. 
Produce your dream outcome. 

305
00:16:43,320 --> 00:16:46,400
So another negative. 
They're going to the bottom of 

306
00:16:46,400 --> 00:16:49,680
this equation now, so the 
denominator time. 

307
00:16:50,000 --> 00:16:53,200
Delay and effort and SAC or time
delay times effort and 

308
00:16:53,200 --> 00:16:54,720
sacrifice. 
So time delay. 

309
00:16:55,320 --> 00:16:58,640
Let's say your dream home took 
15 years to build. 

310
00:16:58,920 --> 00:17:01,520
That's not something that I 
think any builder could ever. 

311
00:17:01,520 --> 00:17:06,200
Sell anybody on unless it was 
one-of-a-kind build, but. 

312
00:17:06,400 --> 00:17:11,319
Any normal build 15 years is 
absolutely absurd, right? 

313
00:17:11,560 --> 00:17:14,440
It's called 100 years. 
Nobody would even be alive by 

314
00:17:14,440 --> 00:17:16,640
the time their home is done, so 
that would make that. 

315
00:17:17,599 --> 00:17:20,960
Exponential that that time delay
would be so great that your 

316
00:17:20,960 --> 00:17:25,400
value would be. 
Almost zero and then times 

317
00:17:25,400 --> 00:17:27,280
effort and sacrifice. 
So your effort. 

318
00:17:27,280 --> 00:17:31,800
And your sacrifice as a. 
Client, let's say you have to 

319
00:17:31,800 --> 00:17:33,040
do. 
Everything on your own. 

320
00:17:33,040 --> 00:17:34,920
You're calling the Subs because 
you. 

321
00:17:35,120 --> 00:17:38,520
Don't trust your builder. 
You are making all your own 

322
00:17:38,520 --> 00:17:41,200
selections. 
You are organizing everything. 

323
00:17:41,240 --> 00:17:44,440
You are calling the bank for 
your own construction loan draws

324
00:17:44,440 --> 00:17:49,000
or whatever that looks like and.
That is a huge amount of effort 

325
00:17:49,000 --> 00:17:52,720
from you, and in very little 
amount of effort from your 

326
00:17:52,720 --> 00:17:55,120
builder. 
And then the sacrifice. 

327
00:17:55,120 --> 00:17:57,240
Let's talk. 
About money and resources, say 

328
00:17:57,240 --> 00:18:00,800
you have designed a home that 
should cost $600,000. 

329
00:18:00,800 --> 00:18:02,840
For easy numbers, your builder 
does it. 

330
00:18:02,840 --> 00:18:07,520
For six million, that is an 
awful amount of sacrifice in 

331
00:18:07,520 --> 00:18:10,440
monetary value that you would 
have. 

332
00:18:10,440 --> 00:18:14,520
To have to incur, so that makes 
that denominator of the equation

333
00:18:14,520 --> 00:18:17,320
a very large number. 
And drives the value down 

334
00:18:17,320 --> 00:18:19,040
significantly if you have a 
huge. 

335
00:18:19,040 --> 00:18:22,280
Time delay and also a lot of 
money and a lot of effort and 

336
00:18:22,280 --> 00:18:24,240
your resources to get that job. 
Done. 

337
00:18:24,240 --> 00:18:29,520
So hopefully wrapping that up, 
that is supposed to be the. 

338
00:18:29,520 --> 00:18:33,200
Lower limit of this equation and
would have a very. 

339
00:18:33,200 --> 00:18:38,880
Little almost 0 value score. 
Now let's switch. 

340
00:18:39,120 --> 00:18:42,920
And let's flip and let's go to 
maximum value and what we're 

341
00:18:42,920 --> 00:18:45,480
constantly trying to think about
as Brevin Holmes and what your 

342
00:18:45,480 --> 00:18:48,040
builders should as well to drive
the value. 

343
00:18:48,080 --> 00:18:54,480
Up as much as possible and 
almost make it a number that is 

344
00:18:54,880 --> 00:18:57,440
is very. 
Very large in value or almost 

345
00:18:57,440 --> 00:18:59,840
infinite as I keep saying so 
the. 

346
00:19:00,400 --> 00:19:04,200
Ultimate Top bookend, which 
could be if infinite would look 

347
00:19:04,200 --> 00:19:07,040
like this. 
Dream outcome would be your 

348
00:19:07,120 --> 00:19:10,200
absolutely perfect dream 
outcome. 

349
00:19:10,200 --> 00:19:15,560
Dream home every T crossed, 
every I dotted all the details 

350
00:19:15,560 --> 00:19:19,040
exactly like you expected. 
Them and exactly like you had 

351
00:19:19,040 --> 00:19:20,040
dreamed them. 
In your head. 

352
00:19:20,400 --> 00:19:23,920
That would be the first step. 
Times, perceived likelihood of 

353
00:19:23,920 --> 00:19:27,480
achievement, Every single 
interaction you had with your 

354
00:19:27,480 --> 00:19:31,440
builder and throughout the 
process, in the bank, in every 

355
00:19:31,440 --> 00:19:35,360
single trade partner, in 
everybody else that steps. 

356
00:19:35,360 --> 00:19:40,680
Foot or had any portion of 
interaction on your build just 

357
00:19:40,680 --> 00:19:43,040
gave you the. 
Best feeling you left. 

358
00:19:43,040 --> 00:19:48,200
Feeling confident you left. 
Feeling happy Exceeded your 

359
00:19:48,200 --> 00:19:51,960
expectations is a big thing. 
That would be a number. 

360
00:19:52,240 --> 00:19:53,560
Basically, your perceived 
likelihood of. 

361
00:19:53,560 --> 00:19:56,000
Achievement would be through the
roof you would have. 

362
00:19:56,040 --> 00:19:59,280
Ultimate confidence in your 
builder and feel very very 

363
00:19:59,360 --> 00:20:02,360
likely that. 
They would achieve. 

364
00:20:02,360 --> 00:20:09,000
Your dream outcome. 
Now the bottom of the equation 

365
00:20:09,200 --> 00:20:14,120
on this upper end limit that 
we're thinking about is going to

366
00:20:14,120 --> 00:20:19,080
be basically we're looking at 
time delay. 

367
00:20:19,080 --> 00:20:21,480
So if we could. 
Like I said, snap our fingers 

368
00:20:21,560 --> 00:20:23,960
and have you moved into that 
home tomorrow? 

369
00:20:24,720 --> 00:20:26,600
Not even tomorrow, actually. 
Let's say today. 

370
00:20:27,360 --> 00:20:30,160
That would be basically a 0. 
For your time delay. 

371
00:20:30,440 --> 00:20:33,040
So snap our fingers. 
You're moving into your dream 

372
00:20:33,040 --> 00:20:37,800
home on your lot right now. 
Times effort and sacrifice. 

373
00:20:37,880 --> 00:20:40,760
You have to produce zero effort 
because. 

374
00:20:40,760 --> 00:20:43,320
You're getting your dream 
outcome right now and you didn't

375
00:20:43,320 --> 00:20:45,480
have to think about it. 
You didn't have to communicate. 

376
00:20:45,480 --> 00:20:48,120
You didn't have to have any 
heartache or stress. 

377
00:20:48,680 --> 00:20:52,840
You had zero. 
Effort there and sacrifices in a

378
00:20:52,840 --> 00:20:55,560
monetary term. 
Say we gave you the house for 

379
00:20:55,560 --> 00:20:58,240
free. 
We say, hey look, this is. 0 

380
00:20:58,360 --> 00:21:01,440
zeroed out. 
Thank you for being you, and 

381
00:21:01,440 --> 00:21:02,880
here's a free home that would 
be. 

382
00:21:02,880 --> 00:21:05,560
Zero amount of sacrifice. 
So the bottom of the equation 

383
00:21:05,560 --> 00:21:08,000
would be a zero. 
A goose egg. 

384
00:21:08,080 --> 00:21:13,080
Which makes the value infinite 
because the bottom 2 numbers are

385
00:21:13,080 --> 00:21:16,080
0 or anything. 
Times 0 is still. 

386
00:21:16,080 --> 00:21:19,520
Zero. 
So time delay or effort and 

387
00:21:19,520 --> 00:21:21,520
sacrifice either one of those is
0. 

388
00:21:21,960 --> 00:21:26,560
Then your value is infinite, so 
hopefully recapping this side of

389
00:21:26,560 --> 00:21:30,440
the equation or this end. 
This is the ultimate value. 

390
00:21:31,120 --> 00:21:32,920
Now us as a builder, let's talk 
through. 

391
00:21:32,920 --> 00:21:35,800
It real quick and what your 
builder can do as well to drive 

392
00:21:35,800 --> 00:21:42,600
more more value here so. 
Top of the line value would 

393
00:21:42,600 --> 00:21:45,120
equal. 
In our opinion, the dream 

394
00:21:45,120 --> 00:21:46,760
outcome. 
So your builder is doing 

395
00:21:46,760 --> 00:21:53,280
everything they can with their. 
Team or their interior 

396
00:21:53,280 --> 00:21:57,320
selections or you know, 
designers, architecture, all 

397
00:21:57,320 --> 00:22:01,000
that stuff. 
Everything that that builder has

398
00:22:01,000 --> 00:22:02,720
pulled. 
Together in their team and in 

399
00:22:02,720 --> 00:22:06,040
their interactions with you is 
ultimately there to help you 

400
00:22:06,040 --> 00:22:08,560
achieve. 
That dream outcome of your dream

401
00:22:08,560 --> 00:22:12,720
home on your lot, It is a tough 
thing to do as a builder. 

402
00:22:12,760 --> 00:22:17,480
To We're not mind readers. 
I don't think anybody is, but 

403
00:22:17,760 --> 00:22:19,400
it's something that we have to 
do our. 

404
00:22:19,400 --> 00:22:22,600
Best and the clients have to do 
their best to communicate to us 

405
00:22:22,640 --> 00:22:24,920
and anytime there's 
communication involved and this 

406
00:22:24,920 --> 00:22:28,800
much communication to build a. 
Sometimes million or multi 

407
00:22:28,800 --> 00:22:33,120
$1,000,000 home. 
There's a lot of room for air 

408
00:22:33,120 --> 00:22:35,000
there. 
So the better communication your

409
00:22:35,000 --> 00:22:37,320
builder has, the more organized 
they are. 

410
00:22:38,360 --> 00:22:42,640
All of that goes into dream 
outcome, which is your dream 

411
00:22:42,640 --> 00:22:45,240
home now. 
I also tied a little bit of that

412
00:22:45,240 --> 00:22:48,080
in already, but your perceived. 
Likelihood of achievement? 

413
00:22:49,520 --> 00:22:52,080
How organized is your builder? 
Are they using construction 

414
00:22:52,080 --> 00:22:55,440
management software to keep 
everything above the table and 

415
00:22:55,440 --> 00:22:58,400
very transparent? 
Or is there communication? 

416
00:22:58,680 --> 00:23:01,800
Stellar is it. 
A 24 hour guarantee that if you 

417
00:23:01,800 --> 00:23:05,400
contact me we will have. 24 
business hours get back to you 

418
00:23:05,400 --> 00:23:08,040
with the A. 
An answer, right? 

419
00:23:08,040 --> 00:23:11,880
Or some sort of update? 
You know, what are they doing to

420
00:23:11,880 --> 00:23:14,240
make you feel better about that 
perceived likelihood of. 

421
00:23:14,240 --> 00:23:24,640
Achievement and and for us we 
also guarantee our results so. 

422
00:23:24,720 --> 00:23:28,240
We have a guarantee that. 
We are going to build your home 

423
00:23:28,240 --> 00:23:32,040
on time and on budget and that 
guarantee gives people that 

424
00:23:32,040 --> 00:23:34,120
peace. 
Of mind and also makes their 

425
00:23:34,120 --> 00:23:37,080
perceived likelihood of 
achievement go up significantly.

426
00:23:37,080 --> 00:23:39,640
Because not only are we telling 
you that, not only can you call 

427
00:23:39,640 --> 00:23:42,480
our other homeowners and ask 
them that and they'll vouch for 

428
00:23:42,480 --> 00:23:44,960
it. 
But we can also guarantee it as 

429
00:23:44,960 --> 00:23:47,600
a business that if we don't do 
these things, then there's 

430
00:23:47,600 --> 00:23:53,040
recourse and you get some sort 
of, you know, compensation for 

431
00:23:53,040 --> 00:23:57,120
us not achieving or. 
Hitting those guarantees. 

432
00:23:57,120 --> 00:24:00,400
So that's all part of that 
perceived likelihood of. 

433
00:24:00,400 --> 00:24:02,400
Achievement and helps us to get 
to that. 

434
00:24:02,400 --> 00:24:07,800
Dream outcome. 
So on the bottom of the equation

435
00:24:08,040 --> 00:24:11,960
we have time delay and time 
delay from a builder perspective

436
00:24:12,120 --> 00:24:15,280
is ideally. 
We manage your build as 

437
00:24:15,280 --> 00:24:18,560
efficiently as possible and we 
put the right trades and 

438
00:24:18,560 --> 00:24:22,280
construction managers and 
everybody else in place so that.

439
00:24:22,280 --> 00:24:26,920
We can build your home as 
quickly as possible, but also 

440
00:24:26,920 --> 00:24:28,760
with good quality, so that's why
we use. 

441
00:24:28,760 --> 00:24:31,240
The word efficiently because 
it's not quick. 

442
00:24:31,240 --> 00:24:34,280
Quick gets the. 
Wrong connotation there, and 

443
00:24:34,480 --> 00:24:37,360
inefficient is a better use of 
the term. 

444
00:24:37,360 --> 00:24:41,080
So we build. 
As efficiently as possible by 

445
00:24:41,080 --> 00:24:44,840
using the best resources in our 
tool chest. 

446
00:24:44,840 --> 00:24:49,240
Basically our toolbox SO. 
Time delay, we're always working

447
00:24:49,240 --> 00:24:52,720
on that. 
And to minimize basically the 

448
00:24:52,720 --> 00:24:55,960
time delays and ultimately the 
time to get you into your dream 

449
00:24:55,960 --> 00:24:59,200
home. 
Now we multiply that to get 

450
00:24:59,640 --> 00:25:01,720
effort. 
And sacrifice on the bottom 

451
00:25:02,120 --> 00:25:05,080
effort and sacrifice our goal is
that. 

452
00:25:05,280 --> 00:25:09,640
When a client hires us to build 
their dream home, we are able to

453
00:25:09,640 --> 00:25:12,680
do that. 
With minimal effort involved. 

454
00:25:12,680 --> 00:25:15,280
From them, you know, most of our
clients have lives. 

455
00:25:15,360 --> 00:25:17,920
They have jobs. 
They have families, they have 

456
00:25:17,920 --> 00:25:19,840
other places. 
They want to spend their money. 

457
00:25:20,240 --> 00:25:25,440
And time and they don't want to 
be micromanaging the build for 

458
00:25:25,440 --> 00:25:30,360
the most part, you know and and 
there's that couple that want to

459
00:25:30,800 --> 00:25:32,920
be all hands on deck but for the
most. 

460
00:25:32,920 --> 00:25:35,760
Part People hire us because. 
They don't want to build their 

461
00:25:35,760 --> 00:25:37,800
own custom home. 
They don't know how to. 

462
00:25:38,080 --> 00:25:42,080
They want our expertise. 
And you know they want to have 

463
00:25:42,360 --> 00:25:45,360
the least amount of effort, but 
also just have that. 

464
00:25:45,360 --> 00:25:47,680
Trust in their builder that 
things are going to get done 

465
00:25:47,680 --> 00:25:50,720
right and going to get done 
timely and within their budget. 

466
00:25:50,880 --> 00:25:54,560
So that's the effort. 
Part and sacrifice would be. 

467
00:25:54,960 --> 00:25:58,440
In my opinion, basically the. 
Least amount of money possible. 

468
00:25:58,520 --> 00:26:01,160
Now that's a tough one. 
You know, as you start cutting 

469
00:26:01,160 --> 00:26:04,800
money, you also start. 
Cutting potentially quality and 

470
00:26:05,200 --> 00:26:07,600
speed, so that's a trifecta. 
There. 

471
00:26:07,600 --> 00:26:09,960
That we're always playing around
with, but. 

472
00:26:11,600 --> 00:26:13,360
You know the least amount of 
money is possible. 

473
00:26:13,360 --> 00:26:15,280
So basically we're. 
Trying everything we can as a 

474
00:26:15,280 --> 00:26:20,960
builder to. 
Mitigate cost overruns or poor 

475
00:26:20,960 --> 00:26:26,000
management which results in 
theft or vandalism or other 

476
00:26:26,000 --> 00:26:31,400
things that suck money and don't
have a clear way to, you know, 

477
00:26:31,400 --> 00:26:35,200
point the finger at somebody. 
Basically it's falls back on the

478
00:26:35,200 --> 00:26:37,760
builder and those are the kind 
of things that the builder has 

479
00:26:37,760 --> 00:26:41,360
to manage efficiently and 
effectively to mitigate. 

480
00:26:41,960 --> 00:26:45,240
And and that really helps 
overall, but. 

481
00:26:45,240 --> 00:26:50,600
The other thing with the money 
is that you know the the 

482
00:26:50,600 --> 00:26:52,240
builder. 
Should have established 

483
00:26:52,240 --> 00:26:56,640
relationships with trade 
partners, vendors, builder 

484
00:26:56,640 --> 00:27:00,240
accounts set up with lumber 
companies and concrete companies

485
00:27:00,240 --> 00:27:03,400
and all that good stuff so that 
they're getting preferential 

486
00:27:03,400 --> 00:27:09,040
pricing as opposed to a A. 
Independent person that walks 

487
00:27:09,040 --> 00:27:11,240
into a concrete company and 
says, hey, I'm trying to pour a 

488
00:27:11,240 --> 00:27:15,240
foundation, you know, so the 
builder provides a lot of value 

489
00:27:15,240 --> 00:27:18,960
there that. 
As they have more experience and

490
00:27:18,960 --> 00:27:22,560
more time in the business and 
are able to leverage. 

491
00:27:22,560 --> 00:27:25,280
Some relationships, more they're
able to get. 

492
00:27:25,280 --> 00:27:28,880
Preferential pricing, So that 
helps with that money aspect as 

493
00:27:28,880 --> 00:27:34,000
well and that's a huge resource.
From clients perspective, so all

494
00:27:34,000 --> 00:27:37,240
that tying it all back in, 
that's what we're constantly. 

495
00:27:37,800 --> 00:27:45,880
Focused on trying to trying to 
maximize the top of the equation

496
00:27:45,880 --> 00:27:49,400
and minimize the bottom of the 
equation so that we can drive as

497
00:27:49,400 --> 00:27:53,920
much value to our clients as 
possible and any builder that 

498
00:27:54,720 --> 00:27:57,240
you seek to build your. 
Custom Home. 

499
00:27:57,840 --> 00:27:59,960
I would challenge you to keep 
this value. 

500
00:27:59,960 --> 00:28:03,760
Equation in mind and see how 
they stack up on each component.

501
00:28:05,000 --> 00:28:08,480
You know, if you're unsure, or 
if there's things they're 

502
00:28:08,480 --> 00:28:11,480
telling you that sound fishy, 
dig into it more. 

503
00:28:11,560 --> 00:28:13,960
And if you dig into it more and 
it still sounds fishy or still 

504
00:28:13,960 --> 00:28:16,080
gives you a little. 
Bit of uneasiness. 

505
00:28:16,640 --> 00:28:18,960
Go find somebody else, right? 
That's the best. 

506
00:28:19,240 --> 00:28:22,480
Piece of advice I can tell you, 
but this value. 

507
00:28:22,480 --> 00:28:25,640
Equation is is very important 
because every builder is going 

508
00:28:25,640 --> 00:28:27,040
to price their products 
differently. 

509
00:28:27,040 --> 00:28:28,520
They're going to have different 
mark UPS. 

510
00:28:28,520 --> 00:28:31,240
They're going to have different 
everything about how they price 

511
00:28:31,760 --> 00:28:35,200
a custom project. 
And it's so hard to compare 

512
00:28:35,200 --> 00:28:36,960
apples to apples, so hopefully 
this value. 

513
00:28:36,960 --> 00:28:40,680
Equation helps. 
You have some sort of checklist 

514
00:28:40,680 --> 00:28:45,040
or? 
Basically a a benchmark to 

515
00:28:45,040 --> 00:28:51,400
compare them all to so overall. 
I just want to thank you guys a 

516
00:28:51,400 --> 00:28:54,960
bunch for listening to not only 
this episode, but all of our 

517
00:28:54,960 --> 00:28:58,040
episodes. 
I hope this episode. 16 By 

518
00:28:58,040 --> 00:29:02,320
myself wasn't just 30 minutes of
me rambling, I hope. 

519
00:29:02,320 --> 00:29:06,040
You guys found value in this and
if you did please do us a. 

520
00:29:06,040 --> 00:29:09,920
Favor and subscribe or follow 
us. 

521
00:29:09,920 --> 00:29:15,320
Or, you know, like our content 
on social media and especially 

522
00:29:15,320 --> 00:29:16,560
the platform you're listening 
on. 

523
00:29:16,680 --> 00:29:18,560
You know, every one of them 
calls it something different, 

524
00:29:18,560 --> 00:29:21,800
but if you can subscribe and if 
you can throw us a rating or 

525
00:29:21,800 --> 00:29:23,560
review, that would be even. 
Better. 

526
00:29:23,560 --> 00:29:26,600
We're extremely grateful for 
five star reviews there. 

527
00:29:26,920 --> 00:29:28,800
Helps us get the word. 
Out to more people that are 

528
00:29:28,800 --> 00:29:31,120
building a custom home or want 
to build a custom home. 

529
00:29:31,560 --> 00:29:35,400
And we just hope that. 
Our content provides value and 

530
00:29:35,400 --> 00:29:38,440
knowledge to those folks, So the
best way we can do that is to 

531
00:29:38,440 --> 00:29:40,040
ask you guys for that favor. 
So. 

532
00:29:40,480 --> 00:29:43,440
Thank you once again and thank 
you for listening to me for the 

533
00:29:43,440 --> 00:29:46,360
last 30 minutes of your time. 
We don't ever take that for 

534
00:29:46,360 --> 00:29:51,000
granted and since it is almost 
Thanksgiving, hope you guys have

535
00:29:51,000 --> 00:29:55,240
a fantastic Thanksgiving with 
friends, family, loved ones and 

536
00:29:55,240 --> 00:29:56,840
we'll catch you guys on the next
podcast.