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Hi, guys. 
All right, welcome to what I'm 

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going to call an emergency 
episode of Inside Thoughts Out 

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Loud. 
And that is because GLP ones 

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have been such a topic for a 
while now, right, a couple of 

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years. 
But I want to say acutely in 

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this moment, it feels very 
confusing. 

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It feels very divisive and it 
feels very, I want to say 

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controversial when I think part 
of it doesn't have to be 

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controversial. 
So I brought in the expert. 

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I wanted to have someone on this
podcast that is truly just 10 

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toes down, an absolute expert in
the medication, the metabolic 

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effects of Physiology and really
talk to us about what's the fear

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mongering that's going on. 
What is actually controversial 

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and what what are we making into
controversy that maybe doesn't 

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need to be controversial. 
So for that, I am so excited to 

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introduce all of you to Doctor 
Rekha Kumar. 

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She is an associate professor of
clinical medicine and a board 

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certified endocrine at Cornell. 
Reka, welcome. 

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Thank you so much for having me.
Yeah. 

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Doctor Kumar, I want to really 
talk about your expertise and 

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your background so people really
understand just how deep of an 

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expert you are to be able to 
share your thoughts on GLP 1. 

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So let me know all of the things
that you've accomplished in life

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that bring you to your expertise
today. 

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So thanks for asking me about 
all of that. 

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I am trained as an internist and
endocrinologist, so I spent my 

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subspecialty training in 
endocrinology, diabetes and 

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metabolism, and then I 
specialized further in obesity 

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medicine. 
My academic research, my 

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clinical practice was all based 
on studying and learning 

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metabolism for 12 years. 
And in that process I worked on 

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clinical trials for the early 
GLP ones, including the SELECT 

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trial that looked at 
cardiovascular outcomes in We Go

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V and I was the first medical 
director of the American Board 

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of Obesity Medicine. 
That was established actually 

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the year I finished my endocrine
fellowship, which was 2012, and 

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my role there was to write the 
credentialing exam that 

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physicians take when they choose
to become board certified in 

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obesity medicine. 
So I was their clinical content 

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expert. 
And just so everybody who's 

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listening understands how this 
works, you can do an internal 

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medicine residency to be an 
internal medicine doctor. 

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But beyond internal medicine to 
be an endocrinologist, you're 

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now doing additional years of 
training specifically focused on

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endocrinology, which is really 
the study of the hormones in 

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your body and the glands in your
body and all the things that 

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they secrete and how they work 
together so your body functions.

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So let's dive right in. 
I want to first do like a little

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GLP one dictionary session. 
OK, We use the term semaglutide,

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GLP one between all of the terms
that you hear. 

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Give us a little bit of like, 
what is the actual definition of

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these of these terms? 
And people use them 

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interchangeably. 
Is that accurate? 

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So we'll go to the way basics 
GLP one or Glucagon like peptide

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or hormones we naturally make in
our body. 

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And they belong to a family of 
hormones called incretins, which

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are gut hormones. 
They're involved in body weight 

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regulation and blood sugar 
regulation. 

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And as we're learning, they have
many other functions. 

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So GLP one is Glucagon like 
peptide, It is involved in body 

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weight regulation and blood 
sugar control. 

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The medicine version is called 
AGLP 1 receptor agonist, meaning

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that it does the exact job of 
your own GLP one in your body, 

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but it actually works for a 
longer period of time, which is 

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where it becomes a pharmacologic
agent or medicine versus your 

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natural hormone. 
So it's modified slightly to do 

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the same thing, but to act for 
longer. 

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And I know you and I have been 
talking about this offline as 

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well. 
Tell us how long the research in

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GLP one medication has been 
around because for a lot of 

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people they think it just like 
got discovered yesterday and 

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that's not actually the truth. 
Yeah, so the research is super 

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interesting, and I know we don't
have time for all of it, but 

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originally the GLPS were 
isolated from the saliva of a 

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yella monster in like the 1970s 
or early 1980s, see. 

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You guys, she's an expert. 
Do you see what I'm saying? 

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She knows these things. 
OK, continue. 

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Sorry. 
I told my friends this like 

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literally at a cocktail party. 
They were staring at me like I 

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was a psychopath. 
This was like years ago. 

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And now, like with where we are,
they would remember that time 

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you told us about the Yella 
monster. 

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Anyway, the the the molecule, 
the peptide, the hormone has 

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been now studied for 30 or 40 
years. 

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It's been an FDA approved 
medication for about 20 years. 

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20 years, you guys, 20 years 
it's been FDA approved, OK. 

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Yeah. 
We started prescribing the first

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GLP one for diabetes in 2005. 
It was called Byetta. 

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For those of us that were in 
this field, we were using Byetta

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off label for metabolic disease 
and obesity because we knew how 

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it worked and we saw that it was
also leading to weight loss. 

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But the first GLP one for 
obesity management, didn't get 

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FDA approved until 2014, but 
that's still over. 10 years ago,

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yeah. 
And then talk to me about the 

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term semaglutide, yeah. 
So semaglutide, or some people 

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call it semaglutide. 
People fight over how they 

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pronounce. 
It semaglutide. 

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Is Novo Nordisk the 
pharmaceutical company's long 

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acting GLP 1? 
So prior to that there was 

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something called lyraglutide 
that was a shorter acting so it 

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was prescribed every single day.
It existed under the names 

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Victoza for diabetes and Saxenda
for obesity management in 2019 

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ish. 
They modified it or 2017 

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somewhere around there to make 
it longer acting. 

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That became somaglutide and that
was a weekly medicine. 

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And so why did that explode? 
What was the difference between 

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lyraglutide? 
That was a daily medicine. 

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It was FDA approved for diabetes
and obesity. 

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We were prescribing it. 
People were doing great. 

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What changed when it became 
somaglutide, the weekly medicine

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that was slightly more effective
or significantly more effective?

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So the older versions led to 10%
loss of total body weight. 

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Symaglitide was 15 to 20% loss 
of total body weight. 

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And so just to like, I want to 
kind of bring it back to what 

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these drugs do. 
And again, I am not an 

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endocrinologist, but I did go to
medical school and I'm a 

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practicing surgeon. 
And this concept exists across a

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lot of different fields, right? 
Where you create a medicine that

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fits inside of a receptor so 
that it blocks something else or

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it augments something. 
So that we have medications like

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that in the cancer world that we
use all the time. 

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So what we're talking about with
these GLP ones is that you have 

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a receptor and the peptide or 
the molecule comes, sits in the 

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receptor and it tells your body,
I'm full, I'm good. 

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I'm you don't need to eat more, 
right? 

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And that then has profound 
pathway effects downstream that 

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affect, well, if you're not 
eating more, that's going to 

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affect your sugar. 
And all of that is a feedback 

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loop. 
So if your body feels like it's 

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full and it has enough, that's 
not only going to affect your 

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hunger cues, but presumably, I'm
assuming here, but it's going to

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affect how your body then 
metabolizes the sugar and what 

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gets broken down and what's what
gets stored. 

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And so all of these very 
extensive pathways then get 

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affected by a molecule sitting 
in that receptor signaling the 

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gut to then do all of these 
other things. 

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Is that a fair explanation of 
how this drug works? 

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That is like the most beautiful 
endocrine explanation. 

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Wonderful. 
Just to follow up your 

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explanation, a lot of people 
will say, well then why can't we

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just take things or take 
supplements or do things that 

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increase our own GLP one. 
And you'll see that that's out 

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there a lot in the form of 
gummies, in the form of lots of 

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supplements, people will say. 
These Oh my God, are we going to

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talk about Lemmy? 
That that's a great example. 

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So the whole point is of the 
medicine is that it acts longer 

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than your own GLP one. 
Your own GLP one is degraded in 

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minutes. 
So even if you take Lemmy or any

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of these things that may or may 
not increase your own GLP one, 

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if you truly have metabolic 
dysfunction or some gut brain 

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disconnect problem, the 
supplements aren't going to be 

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helpful. 
You're going to need the 

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pharmacologic agent that 
actually acts longer to see a 

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difference. 
And that's why semaglutide, did 

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I say that semaglutides popped 
off? 

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So I think another really 
interesting point that people 

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keep bringing up is the FDA 
approval for these medications. 

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And I want to bring an analogy 
to our listeners as a plastic 

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surgeon. 
When I have implants, breast 

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implants that I use for breast 
reconstruction, those breast 

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implants can be approved for 
augmentation, but they may not 

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be FDA approved yet for 
reconstruction. 

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Does that mean that they haven't
been used for 10/15/20 years in 

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Europe for reconstruction? 
Does it mean that they're unsafe

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for reconstruction? 
No, and in fact, we have newer 

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implants on the market or newer 
brands that are coming to the US

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that have a lot of benefit, 
right? 

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They may be better than what we 
have, but they're not FDA 

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approved yet because you got to 
go through a lot for FDA 

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approval. 
And so that doesn't mean that I 

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don't use them. 
I have patients who come in, 

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they ask for it. 
They fit the criteria. 

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They maybe had a certain series 
of complications with other 

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implant manufacturers and it's 
reasonable to apply an off label

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use. 
So this belief that if you use 

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any medication off label means 
that you're a bad doctor. 

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I think really I want to like 
nip it in the butt. 

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That is not true. 
Doctors, especially specialists,

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right? 
When you are down in that rabbit

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hole of nicheness like you and I
are, we are constantly using the

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most recent, most available 
current data and information and

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technology to help solve 
difficult problems. 

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So I want you to talk about, you
know, I presented this analogy 

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because I think it's easy to 
then understand what breast 

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implants are. 
Breast implant. 

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Like why would be reconstruction
be different than augmentation? 

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It's going in a human body. 
Yeah, but we still have strict 

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FDA regulations and yes, you 
still have to go through that 

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FDA approval process. 
So sort of coloring the 

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landscape now talk to me about 
FDA approval for GLP ones. 

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So GLP ones are FDA approved, 
certain ones are approved for 

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type 2 diabetes and certain GLP 
one medications separately are 

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approved for obesity or 
overweight with a weight related

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comorbidity. 
So that means a body mass index 

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of 30 or a body mass index of 27
or greater with some weight 

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related complication like high 
blood pressure, sleep apnea, 

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high cholesterol. 
And just like you said, the 

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same, you know, implant or and 
an or my and my and the same 

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medicine has to go through two 
separate approvals. 

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So it's not like these medicines
that are approved for diabetes 

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suddenly also can be used for 
weight loss. 

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They have to go through a 
separate process and that can 

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take. 
Years because it's the trials. 

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Exactly. 
I don't know if people 

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understand that. 
It's not like you like fill out 

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a Google form and it gets FDA 
approved. 

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There's layers of trials with 
really stringent requirements 

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and often times multiple trials 
or multiple phases of trials 

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that may be required to then get
FDA approval for an indication 

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that's different than what you 
got FDA approved for before. 

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Yes. 
And the key there is with these,

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the design of these trials is 
technically it's different 

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populations, right. 
So when you're looking like what

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you describe the difference with
the breast implants, if they 

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wanted to redo that trial, 
they're looking at a different a

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different population of 
patients. 

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And some of this sounds like, 
you know technicalities and 

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that's the way it's been with 
GLP ones in diabetes versus 

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weight management. 
Then you take it to the the next

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level, which I think we are 
going to talk about, which is 

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this kind of off label use out 
of the obesity world. 

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And we're seeing really, you 
know, rampant use, not like 

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potentially in a good way of 
these medicines benefiting other

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metabolic conditions. 
And some of them are weight 

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related. 
So if you think of things like 

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fatty liver, sleep apnea, 
chronic kidney disease, these 

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are all medical conditions we 
see in people who struggle with 

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excess body fat. 
And so say somebody has a body 

229
00:12:41,640 --> 00:12:47,200
mass index of 26 and not 27, but
they have pre diabetes and high 

230
00:12:47,200 --> 00:12:50,840
cholesterol and all of these 
other issues that are weight 

231
00:12:50,840 --> 00:12:53,920
related. 
Is it really irresponsible to 

232
00:12:53,920 --> 00:12:57,240
prescribe a GL P1? 
When we understand the mechanism

233
00:12:57,240 --> 00:12:59,960
of action, we know this is going
to help the patient. 

234
00:13:00,040 --> 00:13:02,440
So I want to, I'm going to 
double down on this because 

235
00:13:02,440 --> 00:13:04,120
there is a lot of focal 
controversy. 

236
00:13:04,120 --> 00:13:09,480
The criticism that was put forth
was the the, you know, in the ad

237
00:13:09,480 --> 00:13:12,920
talking about using these 
medications and people who have 

238
00:13:12,920 --> 00:13:16,120
sort of normal range or more 
normative BMI. 

239
00:13:16,120 --> 00:13:19,240
And what I'm hearing from you is
yes, absolutely. 

240
00:13:19,240 --> 00:13:23,080
We have proven benefit in 
certain subpopulations that do 

241
00:13:23,080 --> 00:13:25,240
have a quote normal BMI. 
Am I? 

242
00:13:26,040 --> 00:13:27,600
That's not a reach, right? 
That's what you're saying. 

243
00:13:27,880 --> 00:13:31,840
That's not a reach. 
So the statement that you can 

244
00:13:31,840 --> 00:13:39,240
off label use GLP ones safely in
normal weight people that that 

245
00:13:39,240 --> 00:13:43,080
statement is true there Again, 
this is like the complexity of 

246
00:13:43,160 --> 00:13:46,560
specialty training and nuances. 
Who are those normal weight 

247
00:13:46,560 --> 00:13:50,800
people and why do they need or 
want to lose weight? 

248
00:13:51,120 --> 00:13:53,680
And so there are many normal 
weight people. 

249
00:13:53,680 --> 00:13:55,360
By by weight we're saying 
normal. 

250
00:13:55,360 --> 00:13:59,160
BMIBMI is being debunked left 
and right every day. 

251
00:13:59,160 --> 00:14:04,240
It doesn't say how healthy or 
how lean or how much fat mass 

252
00:14:04,240 --> 00:14:06,200
someone has. 
It just says how big you are. 

253
00:14:06,360 --> 00:14:09,440
And I always use the example. 
Arnold Schwarzenegger at his 

254
00:14:09,440 --> 00:14:12,680
peak bodybuilding health fell 
into Class 1 obesity. 

255
00:14:12,960 --> 00:14:17,200
He had 8% body fat. 
So there are limitations to the 

256
00:14:17,200 --> 00:14:21,640
use of these BMI thresholds, but
you know, at scale on a 

257
00:14:21,640 --> 00:14:25,600
population level, it was the 
only tool we had that was cheap,

258
00:14:25,880 --> 00:14:29,840
quick and easy to use in the 
office setting. 

259
00:14:29,840 --> 00:14:36,320
So things like DEXA scanners, 
those were expensive and not 

260
00:14:36,320 --> 00:14:39,080
everyone had access to those. 
Now these, you know, body 

261
00:14:39,080 --> 00:14:41,600
composition analysis are 
becoming more common. 

262
00:14:41,800 --> 00:14:45,800
But BMI has limitations. 
There are people of normal BMI 

263
00:14:45,960 --> 00:14:49,920
that may be unhealthy, prone to 
metabolic disease and could 

264
00:14:49,920 --> 00:14:53,040
benefit from a GL P1. 
And these are conversations that

265
00:14:53,040 --> 00:14:56,640
doctors and patients have when 
they decide to prescribe off 

266
00:14:56,640 --> 00:14:59,760
label. 
So there's off label prescribing

267
00:14:59,920 --> 00:15:04,200
but and and that is accepted. 
And at this point, we know that 

268
00:15:04,200 --> 00:15:09,240
20% of GLP one prescriptions in 
the US that are branded 

269
00:15:09,240 --> 00:15:11,680
prescriptions that we can track 
are prescribed off. 

270
00:15:11,680 --> 00:15:13,480
Label so and that's not a bad 
thing. 

271
00:15:13,480 --> 00:15:16,800
I think that's where people 
create controversy in a way and 

272
00:15:16,800 --> 00:15:20,280
where it doesn't need to be. 
I mean, we use off again quote 

273
00:15:20,280 --> 00:15:22,680
off label meaning the FDA 
approval hasn't come through 

274
00:15:22,680 --> 00:15:24,600
yet. 
But I see this all the time with

275
00:15:24,600 --> 00:15:27,360
chemotherapies for certain 
resistant cancers or breast 

276
00:15:27,360 --> 00:15:29,520
implants for breast 
reconstruction. 

277
00:15:29,800 --> 00:15:33,360
We do this all the time. 
So criticizing a doctor for that

278
00:15:33,360 --> 00:15:35,680
in and of itself to me. 
Falls flat. 

279
00:15:35,840 --> 00:15:38,600
So I agree with you, the 
scientific statement that you 

280
00:15:38,600 --> 00:15:41,480
could use GLP one safely in 
normal weight people. 

281
00:15:43,720 --> 00:15:45,360
That is true. 
You you can do that. 

282
00:15:45,360 --> 00:15:46,680
There's nothing wrong with that 
statement. 

283
00:15:47,000 --> 00:15:51,080
I think that there's off label 
prescribing that needs to be 

284
00:15:51,080 --> 00:15:56,400
distinguished from off label 
marketing of medicines and and 

285
00:15:56,400 --> 00:15:59,920
those two things are different 
and and the FDA looks at those 

286
00:15:59,920 --> 00:16:00,920
differently. 
Yeah. 

287
00:16:00,920 --> 00:16:03,040
Talk to me a little bit more 
about that because I think 

288
00:16:03,040 --> 00:16:05,720
that's where a lot of the focal 
controversy is at the moment. 

289
00:16:05,720 --> 00:16:09,320
Yes, every like I said, 20% of 
GLP one prescriptions that we 

290
00:16:09,320 --> 00:16:13,320
know of and probably many or a 
higher percentage are prescribed

291
00:16:13,320 --> 00:16:17,280
off label and that is allowed, 
it's accepted in the clinical 

292
00:16:17,280 --> 00:16:20,680
setting and that is part of 
shared decision making. 

293
00:16:20,680 --> 00:16:23,440
And truthfully, a lot of off 
label prescribing is how 

294
00:16:23,440 --> 00:16:27,320
innovations starts in medicine. 
It starts 100% in the doctor's 

295
00:16:27,320 --> 00:16:29,680
office, patient, doctor 
conversation. 

296
00:16:29,680 --> 00:16:32,080
You do something. 
That's literally what clinical 

297
00:16:32,080 --> 00:16:33,680
trials are for. 
Yes, yeah. 

298
00:16:34,920 --> 00:16:41,080
But technically off label 
advertising is is not considered

299
00:16:41,080 --> 00:16:44,640
OK by the FDA. 
So it's one thing to to do it 

300
00:16:44,680 --> 00:16:50,360
between a patient and a doctor, 
but marketing it and advertising

301
00:16:50,360 --> 00:16:55,160
it I believe is what is 
considered a bit sketchy. 

302
00:16:55,520 --> 00:16:59,760
OK, so when so talk to me about 
Noom, What is Noom? 

303
00:16:59,760 --> 00:17:01,760
Because obviously everyone's 
talking about it. 

304
00:17:01,760 --> 00:17:03,760
Everyone likes the idea that 
it's not an injection now it's 

305
00:17:03,760 --> 00:17:06,560
going to come in a pill. 
Is it as long acting? 

306
00:17:06,560 --> 00:17:09,720
Is it as good? 
Do we have efficacy data yet? 

307
00:17:10,000 --> 00:17:11,640
Talk to me about Noom. 
Yeah. 

308
00:17:11,640 --> 00:17:16,000
So, so Noom is a platform. 
It's a telehealth company that 

309
00:17:16,880 --> 00:17:19,800
initially started as a 
behavioral platform for weight 

310
00:17:19,800 --> 00:17:21,880
management and now they do 
medicines. 

311
00:17:22,119 --> 00:17:25,680
So just like hymns, just like 
found where I'm the senior 

312
00:17:25,680 --> 00:17:30,280
medical advisor, there's many 
companies that offer behavior 

313
00:17:30,280 --> 00:17:33,160
change plus medical management 
of obesity. 

314
00:17:33,160 --> 00:17:35,120
So that's actually really 
interesting because I didn't 

315
00:17:35,120 --> 00:17:36,920
know that. 
I thought watching the ad, I 

316
00:17:36,920 --> 00:17:39,400
thought the Noom was Noom was 
the name of the pill that 

317
00:17:39,400 --> 00:17:40,680
everyone was going to start 
taking. 

318
00:17:41,400 --> 00:17:42,680
And I think that does change 
something. 

319
00:17:42,680 --> 00:17:46,480
So it's Noom that's putting out 
the advertisement and Noom is 

320
00:17:46,480 --> 00:17:51,360
advertising their services being
weight management services. 

321
00:17:51,360 --> 00:17:53,280
OK, continue. 
Correct. 

322
00:17:53,280 --> 00:17:56,920
And and that is so interesting 
to me that it confused you 

323
00:17:56,920 --> 00:17:59,600
because I think that's where 
some of the controversy lies. 

324
00:17:59,600 --> 00:18:00,400
Yeah. 
Is that? 

325
00:18:00,400 --> 00:18:04,120
I'm a doctor, I practice right, 
but I'm telling you, when I as 

326
00:18:04,120 --> 00:18:07,360
again, not an endocrinologist, 
I'm just watching the ads, I 

327
00:18:07,400 --> 00:18:09,440
genuinely thought it was the 
name, like it was going to be 

328
00:18:09,440 --> 00:18:11,880
the, you know, the brand name of
the medication. 

329
00:18:11,880 --> 00:18:15,440
So again, that's why I have you 
on here to educate all of us, 

330
00:18:15,440 --> 00:18:18,320
myself included. 
But no, but continue because I 

331
00:18:18,320 --> 00:18:21,360
think this is really interesting
to frame what Noom is 

332
00:18:21,360 --> 00:18:25,240
advertising because it sounds 
like they're advertising their 

333
00:18:25,240 --> 00:18:27,720
services. 
And in the particular ad that 

334
00:18:27,720 --> 00:18:31,480
was controversial, they are, 
they are talking about the use 

335
00:18:31,480 --> 00:18:34,520
of GLP ones. 
So in that context, talk to me 

336
00:18:34,520 --> 00:18:36,720
about whether you felt like that
ad was appropriate, 

337
00:18:36,720 --> 00:18:38,400
inappropriate, somewhere in the 
middle. 

338
00:18:38,520 --> 00:18:42,040
So there's a, there's so many 
layers of this ad and it's why 

339
00:18:42,040 --> 00:18:46,360
it became controversial if you 
pull each piece apart on their 

340
00:18:46,360 --> 00:18:48,440
own. 
So there's three layers of this.

341
00:18:48,680 --> 00:18:50,560
There's the white coat 
marketing, right? 

342
00:18:50,720 --> 00:18:56,080
And there's a doctor that is 
being used in advertising and 

343
00:18:56,080 --> 00:19:01,320
that can confuse patients 
potentially by using a doctor in

344
00:19:01,320 --> 00:19:06,200
an ad, does it give the message 
to patients that whatever this 

345
00:19:06,200 --> 00:19:10,960
person is saying or doing is 
definitively safe and OK, which 

346
00:19:10,960 --> 00:19:15,200
then the second layer of this is
off label prescribing. 

347
00:19:15,880 --> 00:19:20,840
So then you have a doctor 
potentially marketing off label 

348
00:19:20,840 --> 00:19:23,800
prescribing, even though we feel
the off label prescribing on its

349
00:19:23,840 --> 00:19:26,920
own is safe. 
The third layer is there was 

350
00:19:26,920 --> 00:19:29,680
potentially a reference to 
compounded meds, right. 

351
00:19:29,840 --> 00:19:34,160
So we have three issues here. 
We have and on on their own, 

352
00:19:34,360 --> 00:19:36,800
like each one carries different 
meaning. 

353
00:19:36,960 --> 00:19:41,440
I think the the one that we 
don't want to lose the science 

354
00:19:41,560 --> 00:19:47,560
of or diminish the science of is
the role of individualized 

355
00:19:47,600 --> 00:19:49,360
dosing. 
Is this really a thing? 

356
00:19:49,480 --> 00:19:51,560
What what does micro dosing 
mean? 

357
00:19:51,680 --> 00:19:53,920
This this word has sorted. 
And we are definitely getting 

358
00:19:53,920 --> 00:19:55,520
there. 
I will we will talk about micro 

359
00:19:55,840 --> 00:19:57,480
dosing. 
I'm triggered by that word. 

360
00:19:59,520 --> 00:20:05,800
But I would say on its own, the 
the ad for a service, I mean, 

361
00:20:05,800 --> 00:20:07,680
this is what we see, see with 
everything. 

362
00:20:07,680 --> 00:20:10,960
I think that one of the 
confusing things though, was 

363
00:20:10,960 --> 00:20:16,360
that a physician was in the ad. 
Not only for a service, but 

364
00:20:16,360 --> 00:20:22,040
potentially for an off label 
indication made in a compounding

365
00:20:22,040 --> 00:20:23,560
pharmacy. 
I think it was all the layers 

366
00:20:23,560 --> 00:20:24,440
that. 
It was layers. 

367
00:20:24,440 --> 00:20:26,960
I'll tell you, I watched the ad 
and I'm not going to I don't 

368
00:20:26,960 --> 00:20:29,680
want to pull it and I don't want
to put because it this episode 

369
00:20:29,680 --> 00:20:31,560
isn't specifically about that, 
right? 

370
00:20:31,560 --> 00:20:33,480
Like you guys can go. 
Totally for it and. 

371
00:20:33,560 --> 00:20:35,520
Whatnot. 
Like I don't want to do that, 

372
00:20:35,520 --> 00:20:37,720
but I bring it up because I 
think it's a really good sort of

373
00:20:37,720 --> 00:20:41,240
example or analogy for what is 
so confusing and why people are 

374
00:20:41,240 --> 00:20:43,920
getting upset. 
And I think when I watched the 

375
00:20:43,920 --> 00:20:45,280
ad, I actually thought nothing 
of it. 

376
00:20:45,280 --> 00:20:49,600
And I am somebody who approaches
GLP one dosing, especially micro

377
00:20:49,600 --> 00:20:51,520
dosing with a lot of caution. 
And we've talked again about 

378
00:20:51,520 --> 00:20:54,440
this offline because of my 
perspective as a reconstructive 

379
00:20:54,440 --> 00:20:57,080
surgeon for breast cancer 
patients and we'll get to that. 

380
00:20:57,080 --> 00:21:01,120
But as someone who's already 
wary, when I watched it, I truly

381
00:21:01,400 --> 00:21:03,760
I felt like because I think 
there's a disclaimer at the end 

382
00:21:03,760 --> 00:21:06,480
that it's not FDA approved yet 
and that we are talking about 

383
00:21:06,480 --> 00:21:09,120
off label prescribing. 
So I felt like the disclaimer 

384
00:21:09,120 --> 00:21:11,760
was out there. 
And I do think, look, I would 

385
00:21:11,760 --> 00:21:15,600
much rather be a doctor talking 
about something that we actually

386
00:21:15,600 --> 00:21:17,600
do in medicine. 
I don't think that any 

387
00:21:17,920 --> 00:21:21,160
individual statement made by 
that physician was incorrect. 

388
00:21:21,160 --> 00:21:23,920
Do you? 
No, the individual statement 

389
00:21:23,920 --> 00:21:27,680
wasn't incorrect, but it was an 
advertisement versus educational

390
00:21:27,680 --> 00:21:29,080
versus educational content. 
Yeah. 

391
00:21:29,280 --> 00:21:31,520
And patients may not be able to 
tell the difference there. 

392
00:21:31,640 --> 00:21:32,880
Right. 
And it was meant as advertising,

393
00:21:32,880 --> 00:21:35,000
right, because it was 
advertising the new platform. 

394
00:21:35,200 --> 00:21:38,320
But I, when I'm listening to it,
I didn't, I there was nothing 

395
00:21:38,320 --> 00:21:40,480
that she said that I was like, 
oh, that's wrong. 

396
00:21:40,480 --> 00:21:43,240
I'm like, no, we, we literally 
do use the medication For these 

397
00:21:43,280 --> 00:21:45,400
reasons in normative BMI 
patients. 

398
00:21:45,400 --> 00:21:46,880
I've heard of this, I've seen 
this. 

399
00:21:47,120 --> 00:21:49,840
So nothing came off as 
propaganda and I didn't listen 

400
00:21:49,840 --> 00:21:52,920
to it or see it and go, oh, why 
I didn't feel like that. 

401
00:21:52,920 --> 00:21:54,720
And if anything, I felt like, 
well, I'm glad it's somebody 

402
00:21:54,720 --> 00:21:57,640
who's speaking up about this, 
who literally has treated 

403
00:21:57,640 --> 00:22:02,080
obesity as related to, you know,
their, their specialty, which is

404
00:22:02,080 --> 00:22:05,320
a surgical specialty, but they, 
they have treated obesity as it 

405
00:22:05,320 --> 00:22:08,120
relates to their specialty. 
They have prescribed GLP ones 

406
00:22:08,120 --> 00:22:10,400
and they themselves have been 
open about their GLP one 

407
00:22:10,400 --> 00:22:12,600
journey. 
So I felt like, you know what I 

408
00:22:12,600 --> 00:22:16,240
like that because it's better 
than just some celebrity who 

409
00:22:16,240 --> 00:22:20,160
really has no insight into sort 
of the profound effects of these

410
00:22:20,200 --> 00:22:23,200
of these messages. 
So I if anything, I I was like, 

411
00:22:23,200 --> 00:22:25,080
oh, OK, this is cool. 
Like I I like that. 

412
00:22:25,080 --> 00:22:27,200
Now, did I miss the boat on what
Nume actually is? 

413
00:22:27,200 --> 00:22:29,400
Clearly I did. 
I didn't know what that it was a

414
00:22:30,280 --> 00:22:32,320
general weight management 
platform, not just the 

415
00:22:32,320 --> 00:22:34,520
medication. 
And I think you're bringing in 

416
00:22:34,520 --> 00:22:39,600
the light of should we, can we 
advertise off label use as 

417
00:22:39,600 --> 00:22:41,320
opposed to educationally promote
it? 

418
00:22:41,320 --> 00:22:46,320
And I, this is a hard topic 
because, and I'm going to be 

419
00:22:46,320 --> 00:22:50,440
very honest here, I did an ad 
for a neuromodulator company and

420
00:22:50,440 --> 00:22:52,480
I use neuromodulators on my 
face. 

421
00:22:52,480 --> 00:22:54,920
Neuromodulators are like, I 
don't want to name the 

422
00:22:54,920 --> 00:22:58,320
companies, but they're basically
are injectables that you can use

423
00:22:58,320 --> 00:23:00,960
for cosmetic reasons to help, 
you know, reduce and prevent 

424
00:23:00,960 --> 00:23:03,200
wrinkles. 
So the company, which is really 

425
00:23:03,200 --> 00:23:05,920
interesting, they said this is 
what we're FDA approved for. 

426
00:23:06,480 --> 00:23:09,040
Don't you dare talk about what 
we're not FDA approved for. 

427
00:23:09,040 --> 00:23:12,200
You can use it for the rest of 
your face all day long, but 

428
00:23:12,200 --> 00:23:14,640
we're approved for here. 
So talk about here. 

429
00:23:14,920 --> 00:23:17,480
And that's what I thought was 
really interesting was I having 

430
00:23:17,480 --> 00:23:21,600
done one of these partnerships 
before, I was, I mean, they were

431
00:23:21,600 --> 00:23:24,160
really picky. 
I had to give the script, each 

432
00:23:24,160 --> 00:23:27,280
word was analyzed, the video was
analyzed to make sure that I 

433
00:23:27,280 --> 00:23:30,080
stayed within the arena of what 
is FDA approved. 

434
00:23:30,400 --> 00:23:32,040
So I think it's almost a little 
interesting. 

435
00:23:32,040 --> 00:23:35,320
I, I almost feel like was this 
person set up poorly by the 

436
00:23:35,640 --> 00:23:36,880
person that they did the ad 
with? 

437
00:23:36,880 --> 00:23:38,720
Because if you yourself have 
been the recipient of a 

438
00:23:38,720 --> 00:23:41,280
medication and it worked well 
for you and you know, the 

439
00:23:41,280 --> 00:23:44,080
medicine behind it and you know,
people use it off label all the 

440
00:23:44,080 --> 00:23:48,720
time, but maybe you weren't 
educated on the sort of what it 

441
00:23:48,720 --> 00:23:50,720
means to market something off 
label. 

442
00:23:51,120 --> 00:23:54,840
Isn't that also the company's 
responsibility to sort of think 

443
00:23:54,840 --> 00:23:57,680
about those things? 
So I think the disclaimer there 

444
00:23:57,680 --> 00:24:02,120
was Noom addressing the off 
label prescribing and saying 

445
00:24:02,120 --> 00:24:05,800
this isn't FDA approved. 
But I think the complication was

446
00:24:05,800 --> 00:24:09,480
that there were so many 
confusing layers that may have 

447
00:24:09,480 --> 00:24:13,080
thrown people off. 
You had actually more context 

448
00:24:13,160 --> 00:24:17,400
even than I did. 
So you know this person, you 

449
00:24:17,840 --> 00:24:21,240
even I would never have known 
this person prescribed AGLP 1 or

450
00:24:21,240 --> 00:24:25,000
even had their own journey. 
So I was missing contacts. 

451
00:24:25,000 --> 00:24:29,240
So I think you had a lot of 
information. 

452
00:24:29,240 --> 00:24:31,840
I had some information. 
I knew that that was a doctor. 

453
00:24:32,000 --> 00:24:34,760
And so to me, I said, OK, what 
she's saying makes scientific 

454
00:24:34,760 --> 00:24:40,600
sense, but I think that I always
forget the number of people 

455
00:24:40,600 --> 00:24:44,520
seeing these things don't have 
the context that any of us have.

456
00:24:44,520 --> 00:24:49,200
And so theoretically, somebody 
could see that not know what 

457
00:24:49,200 --> 00:24:54,320
Numa is, not know who the doctor
is and see a neurosurgeon 

458
00:24:54,400 --> 00:25:01,400
advertising on a medicine. 
And so the concern is that 

459
00:25:01,400 --> 00:25:04,760
somebody would think, well, 
she's saying that this is OK to 

460
00:25:04,760 --> 00:25:10,960
do, but the push back there is, 
but it's off label I. 

461
00:25:10,960 --> 00:25:12,240
Mean that's why it's great, 
right? 

462
00:25:12,240 --> 00:25:15,160
That's why we're all kind of 
like, I think both of us and a 

463
00:25:15,160 --> 00:25:18,800
lot of people we're choosing our
words because I, I don't know, I

464
00:25:18,800 --> 00:25:22,040
see both sides of the coin. 
I go also, if there is off label

465
00:25:22,040 --> 00:25:25,240
use and it is helpful for people
who maybe have, you know, fatty 

466
00:25:25,240 --> 00:25:29,280
liver or sleep apnea or whatnot,
these other conditions and they 

467
00:25:29,280 --> 00:25:31,040
could benefit from it. 
How are they going to know about

468
00:25:31,040 --> 00:25:33,640
it if they don't, if they're not
approached? 

469
00:25:33,640 --> 00:25:35,920
So is it that we should do it 
through education? 

470
00:25:35,920 --> 00:25:39,600
But I can also tell you talking 
about GLP ones online gets a lot

471
00:25:39,600 --> 00:25:42,080
of backlash. 
I had posted just a quick little

472
00:25:42,080 --> 00:25:46,360
tidbit about GLP ones because I 
honestly, the word micro dosing 

473
00:25:46,360 --> 00:25:49,840
is so triggering to me. 
I would say 30% or more of my 

474
00:25:49,840 --> 00:25:51,800
patients that come into my 
clinic for breast cancer 

475
00:25:51,800 --> 00:25:54,800
reconstruction are on GLP ones. 
And when I asked them, who's 

476
00:25:54,800 --> 00:25:59,240
prescribing it, does your 
oncologist know less than 10% of

477
00:25:59,240 --> 00:26:03,360
them are getting these from 
doctors who or they don't even 

478
00:26:03,360 --> 00:26:05,880
know who the person is on the 
other end, presumably a medical 

479
00:26:05,880 --> 00:26:07,920
professional, but we don't 
really know. 

480
00:26:07,920 --> 00:26:10,240
And I'll say things like, well, 
do they know all the medications

481
00:26:10,240 --> 00:26:11,600
you're on? 
Do they know you're on Keytruda?

482
00:26:11,600 --> 00:26:12,960
Do they know this? 
Do they know that? 

483
00:26:13,440 --> 00:26:15,920
And it's a lot of skirting 
around the issue. 

484
00:26:15,920 --> 00:26:18,440
And when I asked them, does your
oncologist know that you're on 

485
00:26:18,440 --> 00:26:20,720
this medication? 
Not everybody says yes because 

486
00:26:20,720 --> 00:26:23,800
they may have felt like their 
oncologist wasn't on board, but 

487
00:26:23,800 --> 00:26:25,920
maybe the oncologist wasn't on 
board because she doesn't, he or

488
00:26:25,920 --> 00:26:27,920
she doesn't want you taking this
medication while she's 

489
00:26:27,920 --> 00:26:30,320
prescribing other medicines, 
right? 

490
00:26:30,320 --> 00:26:32,640
And then they're getting this 
conflicting data online because 

491
00:26:32,640 --> 00:26:35,920
there's breast cancer 
influencers saying I'm on AGLP 1

492
00:26:35,920 --> 00:26:39,160
and it reduces breast cancer 
recurrence rates and I feel 

493
00:26:39,160 --> 00:26:40,520
great. 
So they feel like they're 

494
00:26:40,520 --> 00:26:44,440
missing this golden opportunity 
because how desperate are all of

495
00:26:44,440 --> 00:26:48,960
we, all of we, Jeez, all of us, 
how desperate are, are, is 

496
00:26:48,960 --> 00:26:54,560
everyone to, to pursue something
that could decrease cancer risk,

497
00:26:54,560 --> 00:26:56,240
especially if you've already 
been diagnosed with it. 

498
00:26:56,240 --> 00:26:58,840
So I, I see it really play out 
in real time. 

499
00:26:58,840 --> 00:27:02,600
And I, you know, have had 
patients not heal well from 

500
00:27:02,600 --> 00:27:04,720
surgery. 
I've had to cancel surgery 

501
00:27:04,720 --> 00:27:06,640
because they didn't disclose 
they were on the medication. 

502
00:27:06,640 --> 00:27:10,080
And it very much affects your GI
function and the risk of 

503
00:27:10,080 --> 00:27:13,040
aspiration and the safe safety 
of anesthesia. 

504
00:27:13,320 --> 00:27:16,960
I've had patients admitted for 
severe pancreatitis because they

505
00:27:16,960 --> 00:27:19,800
were on other meds at the same 
time and they weren't in ICU for

506
00:27:19,800 --> 00:27:21,800
a month. 
So I see this sort of other side

507
00:27:21,800 --> 00:27:25,720
of it where I feel like I'm 
capturing this subpopulation of 

508
00:27:25,720 --> 00:27:28,680
people that are prone to 
complications and it makes me 

509
00:27:28,680 --> 00:27:31,640
very wary. 
So I posted like AI think micro 

510
00:27:31,640 --> 00:27:34,160
dosing is a scam. 
And in retrospect, I felt like 

511
00:27:34,160 --> 00:27:37,120
it was a little bit of like a 
click baity kind of, you know, 

512
00:27:37,400 --> 00:27:40,240
everyone wanted to click. 
But my point, which I had put in

513
00:27:40,280 --> 00:27:44,600
in the caption in the comments, 
was micro dosing is nuanced 

514
00:27:44,600 --> 00:27:47,400
dosing, right? 
If you are nuanced dosing, a 

515
00:27:47,400 --> 00:27:51,560
medication that should be coming
from a specialist, Someone Like 

516
00:27:51,560 --> 00:27:54,760
You who's an endocrinologist who
specializes in obesity medicine 

517
00:27:55,120 --> 00:27:58,080
that understands and can work 
comprehensively with your 

518
00:27:58,080 --> 00:27:59,640
medical team. 
Because chances are if you need 

519
00:27:59,640 --> 00:28:02,040
this medication, you've got 
other things going on. 

520
00:28:02,040 --> 00:28:05,120
You've got a primary care 
doctor, for example, and I find 

521
00:28:05,120 --> 00:28:09,640
it frustrating when people dive 
right into this, this magical 

522
00:28:09,640 --> 00:28:12,920
medication and they are not 
getting the adequate 

523
00:28:12,920 --> 00:28:14,760
comprehensive assessment and 
care from a. 

524
00:28:14,760 --> 00:28:18,240
Specialist, you are 100% right 
on all of that. 

525
00:28:18,520 --> 00:28:24,360
And actually, several years ago,
I chose to go from being super 

526
00:28:24,360 --> 00:28:27,760
specialized in all of this to 
going back into primary care. 

527
00:28:28,080 --> 00:28:31,040
And so I do primary care as well
as endocrinology. 

528
00:28:31,040 --> 00:28:35,480
And the reason is everything 
you're saying is that I felt 

529
00:28:35,480 --> 00:28:39,160
like I saw it coming, by the 
way, with these drugs and kind 

530
00:28:39,160 --> 00:28:41,400
of the explosion and how good 
they were going to be. 

531
00:28:41,720 --> 00:28:45,560
And I was like, I really need to
make sure I'm taking full care 

532
00:28:45,560 --> 00:28:49,360
of people in order for them to 
be on this journey with me 

533
00:28:49,360 --> 00:28:52,840
because I am not comfortable 
just being involved in this 

534
00:28:52,840 --> 00:28:57,160
prescription because of 
everything you said, the, you 

535
00:28:57,160 --> 00:29:01,160
know, the supervision, the 
counseling on nutrition and 

536
00:29:01,160 --> 00:29:05,240
exercise, the really detailed 
guidance on stopping before 

537
00:29:05,240 --> 00:29:11,120
surgical procedures, before 
routine colonoscopies, before 

538
00:29:11,640 --> 00:29:16,320
egg transfers for fertility. 
There's so many things over the 

539
00:29:16,320 --> 00:29:20,160
course of a person's life that 
touches their health that this 

540
00:29:20,160 --> 00:29:22,680
GLP one just lingering in the 
background. 

541
00:29:22,680 --> 00:29:26,120
If they're getting it or buying 
it from, you know, buying it off

542
00:29:26,120 --> 00:29:28,760
the Internet without 
supervision, it is a big 

543
00:29:28,760 --> 00:29:31,080
concern. 
And then they land in either 

544
00:29:31,080 --> 00:29:34,520
your office with something very 
serious and potentially could 

545
00:29:34,520 --> 00:29:37,960
have a surgical complication or 
they land in my practice have 

546
00:29:37,960 --> 00:29:41,520
been having been on these meds 
for a long time without adequate

547
00:29:41,520 --> 00:29:43,920
support and that's not healthy 
either. 

548
00:29:43,920 --> 00:29:47,240
They're many things can be true 
at once. 

549
00:29:47,240 --> 00:29:51,240
And I think we said this on the 
phone together that these could 

550
00:29:51,240 --> 00:29:55,040
practically be miracle drug 
drugs, but has it gone too far? 

551
00:29:55,040 --> 00:29:57,880
Absolutely. 
Is there inappropriate use and 

552
00:29:57,880 --> 00:30:01,040
inappropriate prescribing? 
There are all of those things, 

553
00:30:01,160 --> 00:30:06,680
but when done right I think that
these medicines can be life 

554
00:30:06,680 --> 00:30:10,720
changing not only for on label 
use, but certain off label uses 

555
00:30:10,720 --> 00:30:12,320
too. 
Yeah, absolutely. 

556
00:30:12,320 --> 00:30:14,880
So I want to bring it back to 
these platforms you are involved

557
00:30:14,880 --> 00:30:19,280
and found, you know, we had been
talking about Noom, how as a 

558
00:30:19,280 --> 00:30:23,160
consumer can someone that 
whether a platform is like 

559
00:30:23,160 --> 00:30:25,280
they're doing it the right way 
or if it's sketchy. 

560
00:30:26,400 --> 00:30:27,680
How does one know? 
Yeah. 

561
00:30:28,840 --> 00:30:31,480
I mean, do you interact with a 
clinician? 

562
00:30:32,000 --> 00:30:34,360
I would say that that is a big 
question. 

563
00:30:34,400 --> 00:30:38,120
How much of A medical history is
required in order to get a 

564
00:30:38,120 --> 00:30:41,200
prescription? 
How detailed is the interaction 

565
00:30:41,200 --> 00:30:43,760
with the prescriber? 
So if you're using a platform 

566
00:30:43,760 --> 00:30:46,280
where you just have to fill out 
a form, somebody reviews it and 

567
00:30:46,280 --> 00:30:48,320
sends you the prescription, 
would you agree that that is 

568
00:30:48,320 --> 00:30:54,920
insufficient? 
I think that that is a different

569
00:30:54,920 --> 00:30:57,520
type of care. 
So there are a group of 

570
00:30:57,760 --> 00:31:02,840
consumers that really do value 
price, speed and convenience. 

571
00:31:02,840 --> 00:31:06,120
The thing is what is that 
vetting process of deciding who 

572
00:31:06,120 --> 00:31:09,960
that patient is versus the more 
complex patient where that's not

573
00:31:09,960 --> 00:31:14,000
adequate. 
So I would say that it depends 

574
00:31:14,000 --> 00:31:16,480
on the level of care you want. 
Is there an amount of? 

575
00:31:16,560 --> 00:31:17,800
What do you? 
Think that's safe? 

576
00:31:17,800 --> 00:31:19,960
Do you think it's safe if 
they're, because how is the 

577
00:31:19,960 --> 00:31:22,720
patient supposed to know that 
they are more complicated or 

578
00:31:22,720 --> 00:31:24,800
not? 
If they again, everybody's 

579
00:31:24,800 --> 00:31:28,120
looking for speed, convenience, 
obviously price is, is 

580
00:31:28,120 --> 00:31:30,680
important. 
And if they find you know, 

581
00:31:30,680 --> 00:31:33,680
because I see the stuff linked 
on breast cancer influencer 

582
00:31:33,680 --> 00:31:37,560
profiles and I'll go to the link
and I am shocked at how easy it 

583
00:31:37,560 --> 00:31:40,520
is to get these medications. 
So to me. 

584
00:31:40,520 --> 00:31:42,800
I think people need to interact 
with a clinician. 

585
00:31:42,880 --> 00:31:45,680
Right, that's how I feel. 
I mean, do a virtual visit. 

586
00:31:45,680 --> 00:31:48,240
I do virtual visits with 
patients all the time, right? 

587
00:31:48,240 --> 00:31:51,400
We just hop on, we see each 
other, we ask some questions. 

588
00:31:51,400 --> 00:31:54,120
There's an exchange if you can 
just fill out a medical history 

589
00:31:54,200 --> 00:31:58,200
reform, send it off to somebody 
and they mail you medications to

590
00:31:58,200 --> 00:32:00,160
me. 
That's not that's not it. 

591
00:32:00,160 --> 00:32:02,000
We've missed the mark if that's 
how it's going to be. 

592
00:32:02,000 --> 00:32:04,320
Yeah. 
Just something for our prior 

593
00:32:04,320 --> 00:32:07,080
conversation. 
So the whole like off label 

594
00:32:07,080 --> 00:32:11,440
thing, off label marketing is 
like technically not allowed by 

595
00:32:11,480 --> 00:32:13,240
the FDA just so we. 
Yeah. 

596
00:32:14,000 --> 00:32:15,600
OK. 
I wasn't sure if we like clearly

597
00:32:15,600 --> 00:32:17,800
said that, I just wanted to. 
Keep it in there guys. 

598
00:32:17,800 --> 00:32:21,440
Whoever it the added team like 
we're keeping it in there. 

599
00:32:21,560 --> 00:32:24,640
The FDA does not approve of off 
label marketing and I think. 

600
00:32:24,640 --> 00:32:27,800
That doesn't the FDA is not 
against off label prescribing 

601
00:32:27,800 --> 00:32:30,080
between a doctor and a patient. 
But that's really important 

602
00:32:30,080 --> 00:32:32,160
because I'll tell you, I didn't 
know that. 

603
00:32:32,920 --> 00:32:35,320
Yeah, I didn't know that. 
Now I have not off label 

604
00:32:35,320 --> 00:32:38,600
marketed something. 
But if I could see how if I am 

605
00:32:38,600 --> 00:32:41,760
someone who does off label use 
certain things, for example, 

606
00:32:41,760 --> 00:32:44,440
this implant that I'm really 
excited to try in my 

607
00:32:44,480 --> 00:32:46,480
reconstructive patients again 
with a conversation, if that 

608
00:32:46,480 --> 00:32:49,400
implant company came to me and 
said, hey, you've had a year of 

609
00:32:49,400 --> 00:32:52,680
really good results, you have 
noticed an improvement in XYZ, 

610
00:32:52,920 --> 00:32:55,600
do you want to partner with us? 
I could see myself saying, yes, 

611
00:32:55,640 --> 00:32:58,360
I, I could. 
And I, I just think like we're 

612
00:32:58,360 --> 00:33:00,840
all so quick to attack, attack, 
attack. 

613
00:33:01,120 --> 00:33:06,480
And I find that sometimes, a lot
of times it's really, we're not 

614
00:33:06,480 --> 00:33:09,000
giving people the benefit of the
doubt, especially when again, 

615
00:33:09,240 --> 00:33:11,840
parcel by parcel, what this 
person said on the ad I don't 

616
00:33:11,840 --> 00:33:14,440
think was incorrect. 
I feel like I can factually pull

617
00:33:14,720 --> 00:33:17,800
really good data. 
So I to me, if I had to boil 

618
00:33:17,800 --> 00:33:21,760
down that entire controversy 
into one action item, that 

619
00:33:21,760 --> 00:33:24,520
action item would be as 
physicians, we are not allowed 

620
00:33:24,520 --> 00:33:26,720
to advertise off label 
indications. 

621
00:33:27,040 --> 00:33:30,280
Now what about education? 
Are we allowed to talk about it 

622
00:33:30,280 --> 00:33:32,160
on our social media profiles 
because in a certain. 

623
00:33:32,160 --> 00:33:36,040
Way we're allowed to when we 
like do lectures and things like

624
00:33:36,040 --> 00:33:37,480
that, we just. 
But what about social media? 

625
00:33:37,480 --> 00:33:39,920
Because social media is 
advertising in a huge way. 

626
00:33:40,080 --> 00:33:41,920
What if you talk about it but 
you don't link it? 

627
00:33:42,200 --> 00:33:43,000
I mean, do you see what I'm 
saying? 

628
00:33:43,000 --> 00:33:45,000
Like, how do we draw these 
guidelines? 

629
00:33:45,000 --> 00:33:48,640
Because I think that's where 
we're at as we probably need a 

630
00:33:48,640 --> 00:33:52,040
set of guidelines from like the 
AMA, you know, that come forth 

631
00:33:52,040 --> 00:33:55,240
and say, if you're going to be a
medical professional, this is 

632
00:33:55,240 --> 00:33:56,520
what's OK and this is what's 
not. 

633
00:33:57,480 --> 00:34:00,320
And I, I think, you know, 
reimbursement obviously matters.

634
00:34:00,320 --> 00:34:04,560
So when I do, when I did that 
neuromodulator collaboration, I 

635
00:34:04,560 --> 00:34:08,639
get paid a, a base amount to 
speak about that, that product. 

636
00:34:08,639 --> 00:34:10,080
And I literally use that 
product. 

637
00:34:10,080 --> 00:34:13,560
I swear by that product. 
And I use it both on label and 

638
00:34:13,560 --> 00:34:14,560
off label. 
But again, I have those 

639
00:34:14,560 --> 00:34:19,320
conversations with my patients, 
but I do not get paid for like 

640
00:34:19,320 --> 00:34:23,040
number of clicks or how many 
times I there's no kickback 

641
00:34:23,360 --> 00:34:27,120
involved, right? 
And that I think is critically 

642
00:34:27,120 --> 00:34:29,199
important. 
So if you're going to be an MD 

643
00:34:29,199 --> 00:34:32,960
influencer and in this case, the
person is getting paid to speak 

644
00:34:32,960 --> 00:34:37,600
about a platform that he or she 
engages with about a medication 

645
00:34:37,600 --> 00:34:40,400
that they've personally used, 
again, I don't see anything 

646
00:34:40,400 --> 00:34:41,880
wrong with that. 
And I think villainizing 

647
00:34:41,880 --> 00:34:44,000
physicians for that, I don't 
think is it, I think we've 

648
00:34:44,000 --> 00:34:45,760
missed the market for 
villainizing physicians for 

649
00:34:45,760 --> 00:34:47,520
that. 
But I do think we can help the 

650
00:34:47,520 --> 00:34:51,120
public gain trust by being 
transparent on the on the 

651
00:34:51,120 --> 00:34:53,679
payment model. 
Hey, I got paid to talk about 

652
00:34:53,679 --> 00:34:56,320
this because these are all the 
reasons why, because I've used 

653
00:34:56,320 --> 00:34:58,200
it, because I'm a doctor, 
because I've prescribed it. 

654
00:34:58,680 --> 00:35:02,560
But also let me be very clear 
that there is no payment model 

655
00:35:02,560 --> 00:35:05,160
involved in this where I'm 
getting paid for number of 

656
00:35:05,160 --> 00:35:08,320
clicks or number of purchases. 
Totally. 

657
00:35:08,320 --> 00:35:10,480
And I mean, that is like the 
whole purpose of the Sunshine 

658
00:35:10,480 --> 00:35:12,560
Act, right? 
Yeah, yeah, exactly. 

659
00:35:12,600 --> 00:35:14,160
I mean it is publicly available 
data. 

660
00:35:14,160 --> 00:35:17,800
You can go look up how much your
doctors get paid by industry. 

661
00:35:18,400 --> 00:35:20,840
Industry needs us guys. 
If you want innovation in 

662
00:35:20,840 --> 00:35:23,400
medicine, you need these 
pharmaceutical companies and 

663
00:35:23,400 --> 00:35:25,600
implant companies, whether it's 
orthopedic implants or a 

664
00:35:25,600 --> 00:35:29,920
pacemaker or a breast implant or
chemotherapy or GLP ones, they 

665
00:35:29,920 --> 00:35:32,480
need to partner with doctors. 
We have to be on the advisory 

666
00:35:32,480 --> 00:35:34,600
boards. 
We have to be consultants to 

667
00:35:34,600 --> 00:35:39,240
help and also enroll for the 
clinical trials, but we should 

668
00:35:39,240 --> 00:35:41,760
also get reimbursed for our time
and expertise. 

669
00:35:42,080 --> 00:35:45,960
I think the Sunshine Act is is 
important in bringing clarity to

670
00:35:45,960 --> 00:35:49,640
how much we're making, but I 
think we can do even better by 

671
00:35:49,640 --> 00:35:53,560
forcing transparency on what the
pay model is, because I think 

672
00:35:53,560 --> 00:35:56,920
you and I and all doctors would 
agree you should not be paid per

673
00:35:56,920 --> 00:35:58,120
use. 
That's a kickback. 

674
00:35:58,520 --> 00:36:04,440
Completely. 
And I, I just, it's so hard 

675
00:36:04,440 --> 00:36:07,160
because I too am an MD 
influencer and I, I watch what 

676
00:36:07,160 --> 00:36:09,520
plays out and it helps me, you 
know, be accountable. 

677
00:36:09,520 --> 00:36:12,400
Even when I posted that I, I 
know you had reached out and 

678
00:36:12,400 --> 00:36:14,240
that's how we had originally 
connected because you said, hey,

679
00:36:14,240 --> 00:36:17,440
there is a lot to micro dosing 
and this is where I use it. 

680
00:36:17,440 --> 00:36:18,680
And this is where it's not a 
scam. 

681
00:36:18,680 --> 00:36:20,000
This is where it works really 
well. 

682
00:36:20,000 --> 00:36:22,720
And I was like, you know what, 
you're right, I shouldn't have 

683
00:36:22,720 --> 00:36:24,200
said that. 
But I was speaking from the 

684
00:36:24,200 --> 00:36:27,400
point of view of someone who has
a bunch of people in our clinic 

685
00:36:27,440 --> 00:36:31,160
every week saying they're 
getting micro dosing, but Lord 

686
00:36:31,160 --> 00:36:34,200
knows from where who's 
prescribing and they're they are

687
00:36:34,200 --> 00:36:35,480
not connecting the dots of their
own. 

688
00:36:35,480 --> 00:36:38,000
Health No, I I think I think you
should have said something 

689
00:36:38,000 --> 00:36:42,680
because the word micro dosing 
has to a certain degree been Co 

690
00:36:42,680 --> 00:36:46,200
opted from like the recreational
drug use culture and it's 

691
00:36:46,520 --> 00:36:51,760
created this impression that 
when you micro dose something 

692
00:36:51,760 --> 00:36:56,480
it's definitively safe, less 
serious yes, exactly right. 

693
00:36:56,680 --> 00:37:02,600
And so that isn't true. 
Like technically is taking a 

694
00:37:02,600 --> 00:37:07,880
smaller dose micro dosing, yes, 
literally you can say that. 

695
00:37:07,880 --> 00:37:14,400
But unfortunately that word has 
made it from like literally 

696
00:37:14,400 --> 00:37:20,520
recreational drugs to 
psychedelics to GLPS now it's 

697
00:37:20,520 --> 00:37:24,560
like a marketing word. 
And so it's like lost its true 

698
00:37:24,560 --> 00:37:29,560
meaning of are there populations
of people that can benefit from 

699
00:37:30,200 --> 00:37:33,080
what would be considered sub 
therapeutic doses because they 

700
00:37:33,080 --> 00:37:35,800
don't have the full blown 
disease that was initially 

701
00:37:35,800 --> 00:37:38,440
studied. 
That is really what we're trying

702
00:37:38,440 --> 00:37:40,360
to say. 
We also do across all 

703
00:37:40,360 --> 00:37:43,120
specialties and medications, 
changing the dosage of a 

704
00:37:43,120 --> 00:37:46,320
medication in a more new, I 
mean, we deescalate chemotherapy

705
00:37:46,960 --> 00:37:49,440
dosages all the time based on 
toxicities and the side effects 

706
00:37:49,440 --> 00:37:52,400
that patients experience. 
That's a medical decision and a 

707
00:37:52,400 --> 00:37:55,440
clinical decision that's made 
together through informed 

708
00:37:55,440 --> 00:37:58,840
consent and conversation between
the doctor and the patient. 

709
00:37:59,160 --> 00:38:03,200
And so I, well, thank you. 
I mean, I'm glad you reached out

710
00:38:03,200 --> 00:38:05,120
about that post I made. 
It's funny, I actually had to 

711
00:38:05,120 --> 00:38:08,520
archive that post because so 
many people were linking GLP, 

712
00:38:08,520 --> 00:38:11,360
what's in the comments, 
literally posting links in the 

713
00:38:11,360 --> 00:38:12,880
comments. 
And I'm like, Oh my God, this is

714
00:38:12,880 --> 00:38:14,800
literally what I was trying to 
warn against. 

715
00:38:15,680 --> 00:38:18,200
I'm not saying don't have a 
virtual appointment with the 

716
00:38:18,200 --> 00:38:19,680
doctor. 
I do virtual appointments. 

717
00:38:19,680 --> 00:38:23,080
But you should know who this 
person is, what their name is, 

718
00:38:23,080 --> 00:38:26,760
what their credentials are, and 
you should hold them to the same

719
00:38:26,760 --> 00:38:30,040
standard as all of your other 
healthcare providers. 

720
00:38:30,560 --> 00:38:33,400
Do they meet with you regularly?
Are they checking in? 

721
00:38:33,400 --> 00:38:35,320
Are they looking at biochemical 
markers? 

722
00:38:35,800 --> 00:38:39,720
And that, that was another sort 
of buzz term that I know ended 

723
00:38:39,720 --> 00:38:41,720
up being criticized of this new 
MAD. 

724
00:38:42,040 --> 00:38:44,040
But we do look at biochemical 
markers. 

725
00:38:44,040 --> 00:38:46,880
I mean, I, I think 1 should be 
if you're on GLP ones. 

726
00:38:46,880 --> 00:38:48,640
And I didn't see fault with that
either. 

727
00:38:48,960 --> 00:38:51,120
I I had, I see no fault with 
checking labs. 

728
00:38:51,120 --> 00:38:53,240
I think that in the doctor 
world, that just means we check 

729
00:38:53,240 --> 00:38:54,560
labs, yeah. 
Right. 

730
00:38:54,560 --> 00:38:58,120
So I thought, you know, to see 
somebody come so full on attack 

731
00:38:58,120 --> 00:39:02,080
mode, I felt was unnecessary. 
And I, I really hate the 

732
00:39:02,080 --> 00:39:06,040
infighting that I see in the 
medical community because I find

733
00:39:06,040 --> 00:39:08,880
that most of us are all on the 
same side. 

734
00:39:09,120 --> 00:39:11,320
And I think if you break it down
and if you have a conversation 

735
00:39:11,320 --> 00:39:14,120
with someone one-on-one like 
we're doing, you can say, OK, 

736
00:39:14,120 --> 00:39:17,040
maybe there's one particular 
aspect such as off label 

737
00:39:17,480 --> 00:39:20,600
marketing is not something that 
is condoned by the FDA. 

738
00:39:20,600 --> 00:39:23,760
We should revisit that. 
But I even wonder, like this was

739
00:39:23,760 --> 00:39:26,600
recorded months ago, how much 
was this person made aware of, 

740
00:39:26,600 --> 00:39:29,040
whether it was off label? 
Was it a disclaimer that was 

741
00:39:29,040 --> 00:39:30,520
added after the fact? 
We don't know. 

742
00:39:30,520 --> 00:39:33,720
We haven't given this person a 
chance to defend themselves or 

743
00:39:33,720 --> 00:39:36,120
talk about it. 
We're just ripping them to 

744
00:39:36,120 --> 00:39:39,520
shreds and then taking it 10 
steps further going into all 

745
00:39:39,520 --> 00:39:41,800
sorts of other things about this
person's reputation. 

746
00:39:42,400 --> 00:39:44,720
I actually would say you're 
doing a lot more harm if you're 

747
00:39:44,720 --> 00:39:48,760
the person attacking to that 
degree because you can have a 

748
00:39:48,760 --> 00:39:51,080
nuanced conversation. 
And also as we've shown in this 

749
00:39:51,080 --> 00:39:54,120
episode today, I don't think 
anything specific that was said 

750
00:39:54,120 --> 00:39:55,520
was necessarily. 
Incorrect. 

751
00:39:56,520 --> 00:39:59,360
I would not say something was 
scientifically incorrect, but I 

752
00:39:59,360 --> 00:40:04,880
think this person has been used 
as an example to, yeah, 

753
00:40:05,840 --> 00:40:10,800
highlight several confusions. 
Yeah, yeah. 

754
00:40:10,920 --> 00:40:12,920
Sort of like patient zero, 
right? 

755
00:40:12,920 --> 00:40:16,520
This person has now taken on the
brunt of all sorts of 

756
00:40:16,520 --> 00:40:19,080
controversy and questions and 
speculation. 

757
00:40:19,080 --> 00:40:22,480
And again, the public, I think, 
in general struggles with this 

758
00:40:22,480 --> 00:40:24,840
degree of trust. 
And it is weird to have so many 

759
00:40:24,840 --> 00:40:27,600
doctors on social media. 
For a lot of people, they don't 

760
00:40:27,600 --> 00:40:29,480
like seeing us outside of their 
clinic. 

761
00:40:30,400 --> 00:40:32,880
And I think that's unfair. 
I think it's great to spread 

762
00:40:33,200 --> 00:40:36,000
good information, but I think 
unfortunately, this person 

763
00:40:36,320 --> 00:40:39,040
really was made an example out 
of to an extreme. 

764
00:40:39,360 --> 00:40:43,080
And I hope podcast episodes like
this can help sort of breakdown 

765
00:40:43,080 --> 00:40:46,600
the nuanced aspects and instead 
of marking someone with a 

766
00:40:46,600 --> 00:40:50,040
scarlet letter, giving everybody
an opportunity, opportunity to 

767
00:40:50,040 --> 00:40:51,880
talk about like, what's really 
the issue here? 

768
00:40:52,760 --> 00:40:53,920
Yeah. 
I mean, I think you did a great 

769
00:40:53,920 --> 00:40:58,240
job of kind of summarizing the 
issue on your own platform 

770
00:40:58,240 --> 00:41:00,720
because again, for those of us 
that didn't have contacts, and 

771
00:41:00,720 --> 00:41:02,880
that was even me, I just 
happened to have a busy week 

772
00:41:02,880 --> 00:41:04,800
with patients. 
I didn't know what was going on.

773
00:41:05,120 --> 00:41:08,520
And then you made a 16 minute 
video explaining the whole thing

774
00:41:08,880 --> 00:41:11,960
and I was like, OK, I have to 
figure out what's going on. 

775
00:41:11,960 --> 00:41:15,160
And then you happen to also 
reach out, which I mean, I think

776
00:41:15,160 --> 00:41:17,400
that that was great. 
Like you literally were like, 

777
00:41:17,400 --> 00:41:23,400
OK, let me just call an expert 
on this and figure out what what

778
00:41:23,400 --> 00:41:25,640
was scientifically incorrect, if
anything was. 

779
00:41:25,640 --> 00:41:29,080
And really it wasn't. 
It was more all of these other 

780
00:41:29,080 --> 00:41:33,200
issues that this person was, you
know, being raked over the 

781
00:41:33,200 --> 00:41:35,120
coals. 
For yeah, absolutely. 

782
00:41:35,320 --> 00:41:37,840
Like, thank you for joining me 
last minute on a Sunday, but a 

783
00:41:37,840 --> 00:41:40,640
very special day because it's 
International Women's Day and I 

784
00:41:40,640 --> 00:41:44,560
am so, so grateful for women 
like you who have a voice, share

785
00:41:44,560 --> 00:41:48,600
such good educational content 
real quick for everybody, say 

786
00:41:48,600 --> 00:41:51,200
your handle out loud so they can
all follow you. 

787
00:41:51,200 --> 00:41:53,560
For all of the incredible 
endocronology content content 

788
00:41:53,560 --> 00:41:56,280
you share. 
Of course I'm I'm at Doctor 

789
00:41:56,280 --> 00:41:59,640
Rekha Kumar on Instagram. 
I was so happy to be here for 

790
00:41:59,640 --> 00:42:04,760
you on a Sunday and I hope I can
like be as glamorous on social 

791
00:42:04,760 --> 00:42:08,920
media as you are talking. 
To any would anyone believe that

792
00:42:08,920 --> 00:42:12,400
this woman has teenagers as 
children, you need to drop your 

793
00:42:12,400 --> 00:42:14,840
skin care routine. 
I will bug you for that offline,

794
00:42:15,480 --> 00:42:18,120
but I will also add her handle 
to the posting so you guys can 

795
00:42:18,120 --> 00:42:21,080
all see it. 
And I'll link your associate 

796
00:42:21,080 --> 00:42:24,200
professor page at the university
as well in case anybody's 

797
00:42:24,200 --> 00:42:26,040
interested in seeing you as a 
patient. 

798
00:42:26,400 --> 00:42:29,320
Thank you so much for your time.
Do you have any parting words? 

799
00:42:29,320 --> 00:42:31,080
Parting message? 
It doesn't even have to be about

800
00:42:31,080 --> 00:42:33,320
GLP ones or endocrinology. 
It could be about anything. 

801
00:42:34,440 --> 00:42:37,440
I mean, I just would, you know, 
want everyone that's listening, 

802
00:42:37,800 --> 00:42:42,560
patients, consumers, just people
who watch to know that we are 

803
00:42:42,560 --> 00:42:44,960
like at a real turning point in 
medicine. 

804
00:42:44,960 --> 00:42:50,280
I think that there are so many 
new innovations that are really 

805
00:42:50,280 --> 00:42:55,320
going to change how we see our 
health and how we take care of 

806
00:42:55,320 --> 00:42:58,480
people. 
So I do hope that people 

807
00:42:58,640 --> 00:43:01,720
understand that we had this 
conversation to say that, you 

808
00:43:01,720 --> 00:43:04,400
know, there's a lot of really 
exciting stuff happening in this

809
00:43:04,400 --> 00:43:07,640
field and science, and I hope 
people can find doctors they 

810
00:43:07,640 --> 00:43:09,400
trust to have these 
conversations. 

811
00:43:09,880 --> 00:43:11,000
I love that. 
I love that. 

812
00:43:11,240 --> 00:43:13,520
All right, guys, that is inside 
thoughts out loud. 

813
00:43:13,520 --> 00:43:15,360
I will check all of your 
comments. 

814
00:43:15,360 --> 00:43:17,800
I will make sure Doctor Kumar is
listening in as well. 

815
00:43:18,120 --> 00:43:20,480
Thank you all and until next 
time. 

816
00:43:20,680 --> 00:43:23,640
So we just heard from Doctor 
Rekha Kumar, an absolute icon 

817
00:43:23,640 --> 00:43:26,320
and expert in the fields of 
endocrinology about GLP ones. 

818
00:43:26,320 --> 00:43:29,000
But we didn't only talk about 
the medication, which of course 

819
00:43:29,080 --> 00:43:31,160
could be many podcast episodes 
by itself. 

820
00:43:31,520 --> 00:43:34,800
We also talked about the weight 
that physicians and healthcare 

821
00:43:34,800 --> 00:43:38,720
providers hold and carry when we
are also on digital platforms. 

822
00:43:38,840 --> 00:43:40,600
What does that responsibility 
ability look like? 

823
00:43:40,600 --> 00:43:42,120
What is taking something too 
far? 

824
00:43:42,240 --> 00:43:44,320
When are we being attacked 
unnecessarily? 

825
00:43:44,560 --> 00:43:46,800
And I really think the lesson 
that I learned from all of this 

826
00:43:46,800 --> 00:43:51,040
as a physician who is also on 
social media is that we really 

827
00:43:51,040 --> 00:43:53,000
do need to be kinder to each 
other. 

828
00:43:53,000 --> 00:43:54,720
You know, we don't know the back
story necessarily. 

829
00:43:54,720 --> 00:43:58,000
We don't know what that person 
was told or not told or prepped 

830
00:43:58,000 --> 00:44:00,280
with, or what information has 
come to light about the platform

831
00:44:00,280 --> 00:44:03,280
or medication since these are 
conversations we can have in 

832
00:44:03,280 --> 00:44:08,760
nuanced ways and in high IQ kind
ways with each other to hold 

833
00:44:08,760 --> 00:44:12,360
each other accountable without 
just throwing attack after 

834
00:44:12,360 --> 00:44:14,120
attack. 
Not to mention, just because 

835
00:44:14,120 --> 00:44:16,520
somebody criticizes somebody 
else doesn't mean that person is

836
00:44:16,520 --> 00:44:19,360
100% correct either. 
We also heard today that 

837
00:44:19,560 --> 00:44:22,320
factually the things said in 
that video are independently 

838
00:44:22,320 --> 00:44:26,360
verifiable with scientific data.
So I really want to leave my 

839
00:44:26,360 --> 00:44:28,960
listeners with this. 
I think we should hold each 

840
00:44:28,960 --> 00:44:30,920
other accountable. 
I have been held accountable and

841
00:44:30,920 --> 00:44:33,640
thankful for that. 
But I'm grateful for the fact 

842
00:44:33,640 --> 00:44:36,200
that when people do speak out 
about content that I put out, 

843
00:44:36,560 --> 00:44:40,920
it's it's done in a way that is 
that is kind and factually 

844
00:44:40,920 --> 00:44:43,560
based. 
And it isn't just full on attack

845
00:44:43,560 --> 00:44:45,280
mode. 
Because when you start 

846
00:44:45,480 --> 00:44:48,160
undermining somebody's 
credentials, their skill set, 

847
00:44:48,160 --> 00:44:53,600
their abilities based on one 
singular item, I find that it's 

848
00:44:54,000 --> 00:44:55,440
personal. 
It's like a vendetta. 

849
00:44:55,440 --> 00:44:58,560
It's really not actually holding
somebody accountable in a way 

850
00:44:58,560 --> 00:45:00,400
that can actually make for a 
good change. 

851
00:45:00,400 --> 00:45:03,200
You're just trying to bring 
somebody down and that we are 

852
00:45:03,200 --> 00:45:05,400
not into that. 
So thank you so much for joining

853
00:45:05,400 --> 00:45:07,160
me on this. 
Again, I'm going to say it's 

854
00:45:07,160 --> 00:45:09,040
like an emergency episode of 
Insight Thoughts Out Loud 

855
00:45:09,040 --> 00:45:11,480
because I really wanted to get 
this conversation out there. 

856
00:45:11,680 --> 00:45:13,480
I can't wait to hear your 
comments. 

857
00:45:13,480 --> 00:45:16,640
Let me know and if you guys want
another follow up episode, if 

858
00:45:16,640 --> 00:45:19,080
there are any other questions 
you've had about GLP ones, I'm 

859
00:45:19,080 --> 00:45:20,960
sure I can get Doctor Kumar to 
comment on those. 

860
00:45:20,960 --> 00:45:23,360
So let me know and we can always
follow up with another episode 

861
00:45:23,360 --> 00:45:24,520
if that's something you guys 
want.

