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Hi guys welcome back to inside 
thoughts out loud. 

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I am so excited to speak with 
Charlotte Paul Rimino today. 

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She is so cool for so many 
reasons, but the very specific 

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reason I wanted to talk to her 
was because she is such an 

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incredible voice of reason 
education. 

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She is not afraid to talk about 
anything really. 

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And when you take that and you 
also are a part of a founding 

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group for a major skin care line
do that is a really interesting 

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paradigm. 
And I think it really speaks to 

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just how groundbreaking 
Charlotte is and the brand is 

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and where I think we're really 
heading when it comes to the 

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beauty industry. 
So everyone welcome Charlotte. 

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Thanks for having me. 
What an intro. 

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So much for like accepting my 
random DM. 

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I've been such a fan girl for 
that's. 

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How I Met Joyce, I slid into her
DM. 

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Yeah, I, I, I truly, I maintain 
the most successful relationship

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in my life was by sliding into 
DMS a woman. 

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But yeah, it's fine. 
I love it, honestly, I'm like 

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girl crushing way more than 
anything else, so it's the way 

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that it is. 
I I don't have many men to crush

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for so women on the other hand, 
Benny. 2026 The situation is 

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dire. 
It's rough out here. 

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Yeah, and I say that as a 
happily married woman. 

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I love my husband but like. 
I love my boyfriend. 

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I see what's out there and I'm 
like, I worry about society, 

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yeah, I want to talk about. 
I want to talk about so many 

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things, but I feel like I have 
to set the stage about what do 

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is to then be able to talk about
all these other things that you 

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speak about that you contribute.
To it was really the forever 

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Imas that kind of put us first 
on the map. 

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And I think 2020 was probably 
the best time to launch a skin 

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care brand in this current 
market because everybody was 

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home, skin care was trending 
skin care for those don't know, 

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it's actually trending down this
year in the beauty industry, but

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that's just normal, right? 
Everything goes up, down. 

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Makeup was down exactly. 
And so it's really interesting 

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running a business that is kind 
of my background. 

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My background was I was 
marketing and political science 

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and which is what I studied. 
I then started working in 

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publishing and then I actually 
started writing. 

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And so I kind of have done the 
full. 

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And then I worked briefly, I 
worked for a couple of years in 

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tech, but I saw enough, quite 
frankly, I was like, I've seen 

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enough. 
I'm good. 

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And so it was all those 
experiences that made me need to

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start making videos during the 
pandemic because really when 

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we're talking about beauty, I 
saw how non-toxic beauty was 

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becoming a pipeline. 
And I was noticing this pipeline

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before a lot of people were 
writing about it because my 

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family, it was happening to my 
family where one day they're 

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detoxifying their lives, they're
doing the non tox lifestyle. 

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And these are and. 
You're like, What does that even

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mean? 
Highly educated. 

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Oh I was. 
I've almost fell for it too 

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because I don't have a 
scientific background. 

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I think it's harder, even though
you do see some doctors kind of 

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get red pilled. 
I think that just like you can 

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find a scientist to tell you 
that climate change isn't real, 

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doesn't mean that that's 
actually what doesn't mean that 

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they're they're right. 
But I think that you're much 

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more susceptible to this kind of
marketing when you don't have a 

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strong background in science in 
particular. 

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And so I started doing it, but 
then my skin got fucked. 

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And so I met, I can swear, 
right? 

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So I'm so my friend's mom is a 
dermatologist. 

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She saw my face. 
She wrote me a script because 

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she's like, that looks painful, 
like pariol dermatitis. 

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And I've been struggling with it
ever since. 

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None the last like 5 years, 
eight years really since I met 

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Joyce. 
But all this to say that I saw 

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how marketing was education and 
it was leading women down a path

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to less empowerment. 
I was watching my family not get

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vaccinated, not vaccinating 
their kids. 

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And I was like, this is serious 
and people don't take beauty 

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seriously because it's women's 
work. 

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And I was like, no, not on my 
watch. 

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It is incredibly political, 
cultural, but also there's so 

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much amazing science. 
Like, I've learned so much about

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science through this. 
And it's almost making me want 

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to go back to school to get a 
degree. 

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Refreshing take because as a 
brand founder myself, I really 

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started my Instagram journey two
years ago. 

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I was not really on social 
media. 

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I was very late to the game. 
And the advice I got from 

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marketing was you have to have a
founder story. 

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And if you're going to have a 
founder story then it has to be 

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compelling, it has to be real. 
And I I had the story. 

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It's not that I didn't have the 
story. 

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I knew very much who I was and 
what I wanted the brand to be. 

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I just, it didn't, there was no 
social proof for it. 

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It didn't exist online. 
So when I got online, the advice

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then was don't be controversial,
which if you know me now. 

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But what's controversial? 
Having an opinion? 

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Apparently, but it was like you 
don't don't talk about politics,

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don't do this, don't do that. 
Just keep it to like, you know, 

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things about plastic surgery, 
things about, you know, skin 

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care, what not. 
And there was literally no way 

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in which I could engage with the
digital world because of exactly

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what you said. 
There's so much falsehood out 

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there, there's so many just 
frank lies that if I'm not here 

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to combat those lies or say what
is true, I don't really know 

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what I'm doing now. 
And I think it was different 20 

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years ago. 
So when did Facebook start? 

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Started when I was actually in 
university. 

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So around like 2008, 2009, So 
we're talking about all we're 

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almost on 20 years of social 
media. 

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It has completely changed how we
move through the world, but also

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what people can and cannot say 
before being not political as a 

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brand makes a lot of sense 
because what were you going to 

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do? 
Like run ads on it? 

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No, but now you have a platform 
every single day to make an 

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impact and you are watching as 
rampant misinformation is being 

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shared. 
But people, but also people 

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raise. 
You I would still say 90 to 95%.

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Nobody have religious guilt. 
I think that you're the 

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exception to the rule. 
I can tell you how I 

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compulsively follow beauty brand
founders and they are 

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notoriously noncommittal when it
comes to making statements about

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things. 
But that's one of the things 

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that drew me to you is that you 
are not afraid in that capacity.

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Did you get that advice to like,
not be so outspoken? 

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I mean, I think it's hard 
because I was working in media 

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beforehand and so I saw how the 
sausage is made. 

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You know, I didn't work in tech 
for that long. 

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I worked like at a tech company 
for about two years. 

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But what people don't understand
is that before that, my entire 

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career was digital. 
And so I'd seen how things were 

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going sideways. 
And so if I had worked in a 

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corporate setting, like I 
actually got a job offer from 

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Loreal when I graduated, it got 
lost in my inbox. 

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And then I didn't realize that 
you could, after you did accept,

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accepted a job, you could then 
turn it down. 

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So I was like, no, I've already 
accepted a job. 

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That would be a terrible thing 
to do to them, like. 

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Thank you idea of a conscience. 
Well, I just, I it's just like 

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so funny to me now because I'm 
like, I still have like that 

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little like that little girl in 
me just being like, that's not 

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the right thing to do. 
So I'm not going to do it. 

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I'm so sorry L'Oreal. 
I would have, but I would have 

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been trained differently. 
And how you brand build is 

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different and do is doing very 
well. 

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But maybe we'd be doing better 
or worse if we weren't talking 

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out about different subjects. 
But that's what we know how to 

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do. 
And so I don't begrudge people 

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who don't talk about politics to
start talking about politics 

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because I'm just like, maybe I 
don't want to hear your opinion 

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in the sense of what if it's not
informed? 

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What if you don't care? 
Things like. 

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That don't you feel like the? 
IA lot of consumers don't care 

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and so I think that's the bigger
thing that is the bigger thing 

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that I like to address is 
talking about how these things 

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impact you so like that over 
time they start caring but for 

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example, it's like earth month 
sustainability everyone should 

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be caring so deeply about it but
the reality is people do not 

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care they speak very loudly on 
social media they. 

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The virtue. 
The virtue signal a lot saying, 

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well, I don't buy like that. 
Numbers don't reflect it. 

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I look at lip balms. 
Lip balms are products that go 

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directly into the trash. 
You can fill multiple football 

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stadiums with all the lip 
glosses that are sold just in 

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the United States and there's no
sign of it slowing down. 

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Look at all of the top brands at
Sephora, at Ulta, they're all 

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the lip brands. 
And it's like, for us, we're 

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like, I don't know if we're 
going to really change the 

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conversation that much. 
But also it's we're going to 

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have to launch products with 
plastic. 

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It stresses me out to do that 
with a lip product. 

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And so at the end of the day, 
like my advice for founders is 

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always do what you are very good
at. 

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I think that the people who 
don't talk about politics, 

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unless if you are a massive 
celebrity like an Alex Earl or a

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Hailey Bieber who actually does 
post about ice and politics. 

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So I would put Hailey Bieber in 
a different category because 

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even her brand does a lot of 
work for mothers and they talk 

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about inherently political 
subjects because women are 

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political. 
I, I don't know if you're going 

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to be successful, it's going to 
take you a lot more time. 

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You're going to have to get 
funding. 

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It's it's harder now to launch a
brand And so you better have 

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values because I think that that
is something as you said. 

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That's that's my thing is when 
people say don't speak out, I 

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go. 
I actually think my brand is 

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doing as well as it is because 
they know who I am. 

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They don't mind supporting the 
bridge. 

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And then of course, hopefully 
they fall in love with the 

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product and the cycle continues.
But I really combat that take 

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of, you know, no, just play 
middle of the road is I combat 

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that with no. 
I think people like to know 

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where I stand, and even if they 
may disagree with me here or 

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there, knowing that the founder 
has a moral compass, has an 

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opinion in general, like is 
bending towards the benefit of 

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humanity, I think is a good 
thing, not a bad thing. 

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Well, I think I've been wanting 
to make this video forever. 

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I'm so bad about it's like 
everyone's like you make such 

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great content you always make. 
I'm like, I don't like I have no

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time because I I work like for 
like for do is quite 

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all-encompassing. 
But I've been wanting to make 

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this video for so long where 
it's like, how is not being 

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political working out for you? 
Because costs and beauty are out

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of control. 
Companies are going. 

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People are like, oh, companies 
are going under because of the 

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market and because no, they 
can't. 

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Afford to make There's no margin
anymore. 

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Snaps it's there's no margin 
anymore. 

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It is really hard with AI and AI
influencers and all the stuff 

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that's just flooding social 
media. 

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So your costs actually to be 
seen and to get attention in 

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this economy is insane. 
Now plastic is set to increase 

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3X in price. 
It's what the entire industry is

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built on. 
I hate plastic for for many 

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reasons. 
Even though DO is going to be 

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launching products with plastic.
Full transparency, we tried to 

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minimize our plasma. 
I hate the material for a lot of

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reasons. 
But I think the biggest thing 

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for me is that I'm like, oh, 
actually do trying to make a 

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more ethical choice is going to 
actually pay dividends for once.

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Because we people also don't 
realize is that every single 

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incentive for a business right 
now financially is to do the 

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wrong thing. 
It is. 

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And I made a video yesterday 
that totally flopped. 

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And I was like, I knew it would.
But Amazon, which gets more tax 

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cuts than any other company, OK,
just in the state of New York 

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alone, they get hundreds of 
millions of dollars in tax cuts.

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What did they use that money 
for? 

226
00:11:05,360 --> 00:11:08,680
They turned around and then 
lobbied against a bill that 

227
00:11:08,680 --> 00:11:12,680
would have better recycling 
facilities in New York and that 

228
00:11:12,680 --> 00:11:16,160
actually would be funded by 
companies like Amazon, by 

229
00:11:16,160 --> 00:11:19,240
companies like Apple. 
And they all lobbied against. 

230
00:11:19,240 --> 00:11:21,600
It even though that makes total 
sense because these it's 

231
00:11:21,600 --> 00:11:22,600
companies that are being 
trashed. 

232
00:11:22,640 --> 00:11:24,240
Yeah, I was. 
Like it's their fault. 

233
00:11:24,560 --> 00:11:27,680
And if you look at Europe, they 
have better recycling because 

234
00:11:27,680 --> 00:11:29,400
they've had these laws for 
decades. 

235
00:11:29,760 --> 00:11:32,120
And so it's not that, well, 
Europe in many ways, I think 

236
00:11:32,840 --> 00:11:35,000
they're they have more 
regulations, which I mean, I 

237
00:11:35,000 --> 00:11:38,160
think it's better because 
corporations are not benevolent.

238
00:11:38,160 --> 00:11:40,840
Like you do not want a free 
market because a free market 

239
00:11:40,840 --> 00:11:43,000
just means that you're actually 
going to go back to probably 

240
00:11:43,000 --> 00:11:46,120
indentured servitude or worse. 
But I think for me, what I'm 

241
00:11:46,120 --> 00:11:49,560
looking at is I'm just like, you
are being scammed. 

242
00:11:49,880 --> 00:11:51,040
And it's not by the beauty 
companies. 

243
00:11:51,560 --> 00:11:56,560
It's by the system that forces 
beauty companies to make bad 

244
00:11:56,560 --> 00:11:58,240
decisions that then makes them 
win. 

245
00:11:58,720 --> 00:12:02,120
And it drives me crazy. 
But honestly, I don't know how 

246
00:12:02,120 --> 00:12:03,360
to I don't know how else to 
operate. 

247
00:12:03,360 --> 00:12:06,640
I have one volume. 
I don't, I don't it's funny. 

248
00:12:06,640 --> 00:12:09,280
It's like I I don't know how 
else to operate. 

249
00:12:09,280 --> 00:12:11,680
I want to do the right thing and
I don't want to run a business. 

250
00:12:11,680 --> 00:12:14,040
If that's what it is, I'll go 
back to school and go find 

251
00:12:14,040 --> 00:12:16,720
another career. 
But if it has to mean selling my

252
00:12:16,720 --> 00:12:18,080
soul, I can't do it. 
Do it. 

253
00:12:18,160 --> 00:12:19,960
No, I love it because I think 
the education. 

254
00:12:19,960 --> 00:12:21,560
Guilt, I think just a little 
bit. 

255
00:12:21,800 --> 00:12:23,520
Say that again, That's my 
Catholic guilt, just a little 

256
00:12:23,520 --> 00:12:26,440
bit. 
I just the education from your 

257
00:12:26,440 --> 00:12:28,440
platform. 
I've learned so much from it, 

258
00:12:28,480 --> 00:12:31,800
but I, I learned a lot from it 
as a consumer, but now as a 

259
00:12:31,840 --> 00:12:34,160
beauty brand founder, again, 
small company. 

260
00:12:34,400 --> 00:12:36,800
But as I make decisions and you 
were talking about, you know, 

261
00:12:36,800 --> 00:12:38,800
you're rewarded for making the 
wrong decision. 

262
00:12:39,600 --> 00:12:41,000
I think a lot of I'm learning a 
lot. 

263
00:12:41,000 --> 00:12:44,560
And a perfect example is we have
reusable packaging. 

264
00:12:44,560 --> 00:12:47,200
You just have to buy the insert.
The thing is, I have to be able 

265
00:12:47,200 --> 00:12:50,800
to sell enough units to then 
order the inserts so that you 

266
00:12:50,800 --> 00:12:53,400
can buy just the inserts. 
So I have to hit a certain 

267
00:12:53,400 --> 00:12:58,040
threshold in sales to even have 
any margin or profit to then be 

268
00:12:58,040 --> 00:13:01,080
able to order the the inserts 
and. 

269
00:13:01,080 --> 00:13:03,680
The person needs to be loyal 
enough to actually buy. 

270
00:13:03,840 --> 00:13:06,880
It and not get distracted by the
AI ad for some other company 

271
00:13:06,880 --> 00:13:08,640
that's not trying to do the 
right thing. 

272
00:13:08,640 --> 00:13:13,560
So you just chronically at every
turn get punished for wanting to

273
00:13:13,560 --> 00:13:16,640
do the better thing, which is I 
think why I love supporting you 

274
00:13:16,640 --> 00:13:20,480
so much because you know, every 
time I take the my my number one

275
00:13:20,480 --> 00:13:22,320
favorite product of yours is the
makeup remover. 

276
00:13:22,440 --> 00:13:26,000
I love it. 
Yeah, it's it's cool, it's 

277
00:13:26,000 --> 00:13:28,240
concentrated. 
We so a lot of cleansing oils 

278
00:13:28,240 --> 00:13:30,040
will use sunflower oil, no shade
on it. 

279
00:13:30,040 --> 00:13:33,680
It just makes it look bigger and
it just increases the volume 

280
00:13:33,680 --> 00:13:35,800
size and you can still charge 
the same price. 

281
00:13:36,040 --> 00:13:38,800
And so we actually tried it with
and without the sunflower oil. 

282
00:13:39,080 --> 00:13:42,040
And so, so with the sunflower 
oil, we were able to get it to 

283
00:13:42,040 --> 00:13:45,320
like 200ML for $28.00. 
And everybody like, Oh my God, 

284
00:13:45,320 --> 00:13:48,240
that's like K beauty pricing. 
But what we realized we're like,

285
00:13:48,240 --> 00:13:50,520
well, we're just making it work 
less and you have to use more, 

286
00:13:50,560 --> 00:13:52,040
right? 
So we just had concentrated. 

287
00:13:52,080 --> 00:13:54,040
Yeah, we just, I love it. 
You just need a little bit. 

288
00:13:54,040 --> 00:13:56,400
I love the bottle because I can 
take the full size bottle 

289
00:13:56,440 --> 00:13:59,520
through as a carry on through 
TSA and I am a travel girlie. 

290
00:13:59,520 --> 00:14:04,120
I am always on the go but also 
the twist cap so it does not 

291
00:14:04,120 --> 00:14:09,120
leak but it's an aluminum jar so
I I geek and. 

292
00:14:09,120 --> 00:14:11,880
It will get recovered. 
It will get recovered in most 

293
00:14:11,880 --> 00:14:15,400
recycling facilities, but more 
if we taxed companies to pay for

294
00:14:15,400 --> 00:14:17,400
their trash. 
Yeah, that they make. 

295
00:14:17,680 --> 00:14:21,320
That they make, of course. 
But every time I use it, I like 

296
00:14:21,320 --> 00:14:23,160
geek out over it. 
I'm like telling my husband, I 

297
00:14:23,160 --> 00:14:24,160
was like, do you see this 
package? 

298
00:14:24,280 --> 00:14:26,680
It's so good, but also the 
product is so good as you just 

299
00:14:26,680 --> 00:14:28,760
need a little bit and takes off 
my full face of makeup. 

300
00:14:29,120 --> 00:14:31,760
It's so wonderful. 
And I I love supporting the 

301
00:14:31,760 --> 00:14:34,520
company because I know who you 
are and I know how intentional 

302
00:14:34,520 --> 00:14:35,840
it is. 
And I love learning about the 

303
00:14:35,840 --> 00:14:38,320
price transparency and the 
component and the sustainability

304
00:14:38,320 --> 00:14:40,480
packaging. 
But I was you already answered 

305
00:14:40,480 --> 00:14:43,600
the question, but I was going to
ask you like at some point you 

306
00:14:43,600 --> 00:14:46,840
have to decide how far down that
rabbit hole you can go because 

307
00:14:48,280 --> 00:14:52,360
you have like you almost have to
Then it invent the company that 

308
00:14:52,360 --> 00:14:55,720
makes the sustainable packaging 
and then another company to 

309
00:14:55,720 --> 00:14:58,880
source the material and then 
another company to make the cat 

310
00:14:58,880 --> 00:15:01,320
or like the drawing. 
Because when I reach out to 

311
00:15:01,320 --> 00:15:03,520
companies to say like, well, 
this is what I want because it's

312
00:15:03,520 --> 00:15:04,960
more sustainable or can you make
it? 

313
00:15:05,200 --> 00:15:08,040
They're just like, no, yeah. 
And also, if you want a custom, 

314
00:15:08,040 --> 00:15:10,000
you're going to need to order a 
minimum per disorder of a 

315
00:15:10,000 --> 00:15:12,480
million, you know, and you're. 
Just like even Even so, there's 

316
00:15:12,480 --> 00:15:14,800
this amazing company called 
Shellworks. 

317
00:15:14,840 --> 00:15:18,160
And So what people don't realize
is like, and you and they're 

318
00:15:18,160 --> 00:15:20,760
like, oh, there's micro plastics
in your skin care because 

319
00:15:20,760 --> 00:15:23,360
they're polymers. 
And I'm like, I'm sorry, the 

320
00:15:23,360 --> 00:15:26,840
rubber tree makes a polymer. 
Not all polymers are the same. 

321
00:15:26,840 --> 00:15:29,160
Like this is foolish. 
And again, this is science 

322
00:15:29,160 --> 00:15:31,280
literacy. 
I myself have fallen for it. 

323
00:15:32,320 --> 00:15:34,600
You know, unless if you're 
putting microbeads in it, it's 

324
00:15:34,600 --> 00:15:37,640
just not the same thing. 
And so this company Shell works,

325
00:15:37,640 --> 00:15:40,480
they make a plastic equivalent. 
It looks like plastic. 

326
00:15:40,480 --> 00:15:43,880
It feels like plastic, but it's 
actually made by bacteria and 

327
00:15:43,880 --> 00:15:45,560
the bacteria is waste by. 
Product. 

328
00:15:45,920 --> 00:15:48,480
It's like you do like like lipo 
on these little bacteria, you 

329
00:15:48,480 --> 00:15:52,280
pull out all their extra like 
waste or their extra like I 

330
00:15:52,280 --> 00:15:56,480
guess like bacteria fat. 
And when you clean it and when 

331
00:15:56,480 --> 00:15:59,640
you basically like synthesize 
it, it's or purify is what they 

332
00:15:59,640 --> 00:16:03,080
would say is it is, is this 
polymer that you can then make 

333
00:16:03,080 --> 00:16:04,920
plastic pellets out of. 
So I don't know if anybody's 

334
00:16:04,920 --> 00:16:07,600
seen production of plastic, but 
it comes in these like very like

335
00:16:07,840 --> 00:16:10,320
cutesy little like pellets, like
microplastics. 

336
00:16:10,600 --> 00:16:14,040
And then after that you melt it 
and you injection mold it into 

337
00:16:14,040 --> 00:16:14,840
the. 
Shape that you want. 

338
00:16:15,160 --> 00:16:16,720
You can do that with Shell Works
now. 

339
00:16:16,720 --> 00:16:18,680
Shell works if it hits critical 
scale. 

340
00:16:18,760 --> 00:16:21,400
If it grows, then it becomes 
much less expensive. 

341
00:16:21,640 --> 00:16:25,080
But right now, because oil is 
subsidized, our tax dollars are 

342
00:16:25,080 --> 00:16:29,000
used to subsidize oil, not SNAP,
not Agri. 

343
00:16:29,000 --> 00:16:31,640
Well, I guess agriculture, yes, 
but like not through SNAP. 

344
00:16:31,720 --> 00:16:34,280
For the end consumer. 
There's so many parts are our 

345
00:16:34,280 --> 00:16:37,560
healthcare, there's our 
childcare, I can go on in the 

346
00:16:37,560 --> 00:16:39,960
list that would actually make 
our economy stronger and better 

347
00:16:39,960 --> 00:16:42,360
for things that we subsidized. 
Instead, we subsidized fossil 

348
00:16:42,360 --> 00:16:44,160
fuels. 
And that is why plastic is so 

349
00:16:44,160 --> 00:16:45,720
cheap. 
That is why you see so much of 

350
00:16:45,720 --> 00:16:46,840
it. 
That's what I'm talking about 

351
00:16:46,840 --> 00:16:49,400
when I say all the incentives 
are in the wrong place. 

352
00:16:49,400 --> 00:16:51,880
And so when companies see the 
price of Shellworks, which I 

353
00:16:51,880 --> 00:16:55,120
think is very good for a 
sustainable material, it's still

354
00:16:55,120 --> 00:16:59,560
2 to 3X the cost of plastic, 
which is why I'm like, well, if 

355
00:16:59,560 --> 00:17:01,920
plastic goes up this much, 
everyone should jump ship over 

356
00:17:01,920 --> 00:17:04,920
to shell works because it's 
actually going to be at the same

357
00:17:04,920 --> 00:17:06,800
cost. 
And what happens is that you can

358
00:17:06,800 --> 00:17:10,400
actually put it in your compost 
and microorganisms will 

359
00:17:10,400 --> 00:17:13,280
recognize it and break it down. 
And it takes time, right? 

360
00:17:13,280 --> 00:17:16,599
Industrial compost, it'll take 
very little time, but in your 

361
00:17:16,599 --> 00:17:19,400
backyard, it'll take a couple 
months, if not longer, depending

362
00:17:19,400 --> 00:17:22,119
on the time of year and the 
health of your soil, but still 

363
00:17:22,119 --> 00:17:24,160
super impressive. 
And so I'm like more shit like. 

364
00:17:24,200 --> 00:17:26,640
That and I love the site, right?
But you have to then incentivize

365
00:17:27,000 --> 00:17:29,240
the scientists and the 
innovators to the and. 

366
00:17:29,240 --> 00:17:31,600
How do you market that? 
Because it's not cool girl. 

367
00:17:31,800 --> 00:17:34,720
Like it's funny when you call me
cool, I'm like, oh, am I because

368
00:17:35,240 --> 00:17:38,040
like I think I'm a total nerd, 
which I I wear as a badge of 

369
00:17:38,040 --> 00:17:41,320
honor because at the end of the 
day, like I'll never like our 

370
00:17:41,320 --> 00:17:44,240
brand will never be the 
aesthetic cool brand in the 

371
00:17:44,240 --> 00:17:47,880
sense of you cannot beat out 
celebrities that are starting 

372
00:17:47,880 --> 00:17:50,160
skin care lines. 
I don't know if you saw this, 

373
00:17:50,160 --> 00:17:51,440
this quote. 
It's one of my favorites. 

374
00:17:51,440 --> 00:17:53,760
I'm so sorry. 
I can't credit it, but it was, I

375
00:17:53,760 --> 00:17:58,120
saw it on threads, but it's 
founders became celebrities. 

376
00:17:58,200 --> 00:18:01,800
So then celebrities became 
founders and it was, it's really

377
00:18:01,800 --> 00:18:05,960
fascinating and but in CPG 
that's where you're seeing it 

378
00:18:05,960 --> 00:18:09,640
happening the most. 
Like not tech, you're seeing it 

379
00:18:09,640 --> 00:18:14,440
in food and beverage and beauty.
Yeah, yeah, no, absolutely. 

380
00:18:14,440 --> 00:18:17,280
It's I hadn't heard that quote, 
but I definitely I was like, 

381
00:18:17,280 --> 00:18:19,480
what an interesting pipeline. 
Like it's like this one big 

382
00:18:19,560 --> 00:18:23,920
circle that's now happened. 
And I see I would disagree. 

383
00:18:23,920 --> 00:18:27,840
I feel like do is like for the 
real cool girl because to me, if

384
00:18:27,840 --> 00:18:30,240
you're cool, you're looking at 
sustainability, you're looking 

385
00:18:30,240 --> 00:18:33,800
at ingredient profiles, you're 
looking at, you know, a lot of 

386
00:18:33,800 --> 00:18:37,760
people question like which 
products I came out with and 

387
00:18:37,760 --> 00:18:40,480
like one of my things was like, 
I just want to make moisturizer 

388
00:18:40,480 --> 00:18:42,640
sexy again. 
Like I feel like everyone is in 

389
00:18:42,640 --> 00:18:45,640
their actives era, but their 
skin barrier is wretched. 

390
00:18:46,040 --> 00:18:48,800
And as a plastic surgeon who 
helps a lot of patients with 

391
00:18:48,800 --> 00:18:50,960
their skin conditions and works 
closely with dermatologists. 

392
00:18:51,040 --> 00:18:53,000
You're cutting through skin and 
then having to heal it. 

393
00:18:53,000 --> 00:18:55,440
Totally. 
I'm like, I love that you are on

394
00:18:55,440 --> 00:18:58,440
your AHABHA journey, but like 
also, could you just use a 

395
00:18:58,440 --> 00:19:00,320
moisturizer? 
Like could you just use a skin 

396
00:19:00,320 --> 00:19:02,600
barrier, you know? 
So that was why we did face 

397
00:19:02,600 --> 00:19:05,440
restore. 
I loved that Hyper Chloris was 

398
00:19:05,440 --> 00:19:06,840
having a moment, but there were 
a lot of. 

399
00:19:07,360 --> 00:19:09,840
Did you ever use hypochloris to 
irrigate during surgery? 

400
00:19:09,840 --> 00:19:11,960
Yeah, cool. 
Yeah, it's not. 

401
00:19:11,960 --> 00:19:13,680
Commonplace. 
That's like it was. 

402
00:19:13,800 --> 00:19:15,840
It's original indeed. 
Yeah, yeah, yeah, yeah. 

403
00:19:17,240 --> 00:19:20,720
But and tranexamic acid we used 
in our surgical trauma patients 

404
00:19:21,160 --> 00:19:24,000
all the it's. 
Really, it's used a lot in birth

405
00:19:24,000 --> 00:19:25,720
as well, right? 
To save women when they're 

406
00:19:25,800 --> 00:19:26,960
hemorrhaging. 
Absolutely. 

407
00:19:26,960 --> 00:19:28,520
It's it basically. 
That's how they found out it 

408
00:19:28,520 --> 00:19:31,880
brightened because women were 
taking it and then they're like,

409
00:19:32,080 --> 00:19:34,480
my skin doesn't have as much 
hyperpigmentation, but it was 

410
00:19:34,480 --> 00:19:36,800
actually through oral. 
OK, so we. 

411
00:19:36,800 --> 00:19:41,520
Would give it IV in acute trauma
settings and also for again for 

412
00:19:42,200 --> 00:19:47,200
pregnant yeah, IVTXA to help 
with the hemorrhage So there 

413
00:19:47,240 --> 00:19:49,920
were all these ingredients that 
I know of and then I was sort of

414
00:19:49,920 --> 00:19:52,520
reading the synergy or like 
learning about how it plays out 

415
00:19:52,520 --> 00:19:55,040
in skin care. 
And so that's why I wanted to do

416
00:19:55,040 --> 00:19:57,360
a hypercourse, but I wanted to 
put tranexamic acid in it. 

417
00:19:57,360 --> 00:19:59,800
So I had that, you know, so I 
had a very specific. 

418
00:20:00,360 --> 00:20:04,080
Intention with each product. 
So the reason I haven't come out

419
00:20:04,080 --> 00:20:06,240
with everything under the sun is
either I feel like somebody's 

420
00:20:06,240 --> 00:20:08,800
already doing it, or I don't 
feel like in this moment, the 

421
00:20:08,800 --> 00:20:11,360
innovation is where it needs to 
be for me to make a meaningful 

422
00:20:11,360 --> 00:20:13,640
change. 
But back to your point, you 

423
00:20:13,640 --> 00:20:16,000
don't really get rewarded for 
being like that, because if you 

424
00:20:16,000 --> 00:20:18,200
just jump on the viral 
bandwagon, you'll sell. 

425
00:20:19,040 --> 00:20:21,360
But I think it's what what's 
your goal as a company? 

426
00:20:21,360 --> 00:20:24,360
If your goal as a company is to 
sell to private equity, then 

427
00:20:24,360 --> 00:20:26,840
that model works. 
My goal is actually to create a 

428
00:20:26,840 --> 00:20:30,360
legacy brand that changes how 
people think about beauty, but 

429
00:20:30,360 --> 00:20:32,120
how they think about science and
experts. 

430
00:20:32,320 --> 00:20:35,760
My goal is not the same as them.
Like I always joke whenever 

431
00:20:35,760 --> 00:20:37,200
somebody's like, don't talk 
about politics. 

432
00:20:37,200 --> 00:20:38,840
I'm like, I worked for Ben and 
Jerry's. 

433
00:20:39,520 --> 00:20:42,000
It really did. 
And it's not because they were 

434
00:20:42,000 --> 00:20:47,200
trying to use politics as 
marketing play. 

435
00:20:47,200 --> 00:20:49,920
It's because they actually care.
And I think that's for do. 

436
00:20:49,920 --> 00:20:52,800
It's like we've been accused of 
using marketing, our politics as

437
00:20:52,800 --> 00:20:55,560
a marketing plan. 
I'm like, we deeply care. 

438
00:20:55,640 --> 00:20:58,960
Like that's like it's like, and 
that actually is a cut that goes

439
00:20:58,960 --> 00:21:00,520
deep because I'm like, wait, 
deep. 

440
00:21:00,520 --> 00:21:02,240
Like it's why we started the 
whole company. 

441
00:21:02,480 --> 00:21:03,400
But that's OK, right? 
The. 

442
00:21:03,400 --> 00:21:04,640
Proof is in the pudding. 
That's the thing. 

443
00:21:04,640 --> 00:21:07,800
They can say whatever they want,
but we know that you care. 

444
00:21:07,960 --> 00:21:10,760
I can tell that you care as a 
consumer. 

445
00:21:11,040 --> 00:21:13,840
I'm looking at the packaging. 
I can tell how much volume is in

446
00:21:13,840 --> 00:21:15,560
there. 
I know how much I have to use 

447
00:21:16,160 --> 00:21:20,920
and it's very, you can see the 
intention and sustainability you

448
00:21:20,920 --> 00:21:23,160
can see. 
But also, I mean, it's so silly,

449
00:21:23,160 --> 00:21:24,880
but just like, why doesn't 
everything have A twist cap? 

450
00:21:26,520 --> 00:21:28,400
I just, why can't everything 
have A twist cap? 

451
00:21:28,400 --> 00:21:32,000
Because I just, I travel a lot 
and things are always spilling 

452
00:21:32,000 --> 00:21:35,640
and I just love that I can toss 
it in my bag and I don't have to

453
00:21:35,640 --> 00:21:37,920
worry about it. 
So there is obviously thought 

454
00:21:38,080 --> 00:21:39,680
behind. 
Is the consumer getting what 

455
00:21:39,680 --> 00:21:42,080
they need and want out of this? 
How is this being formulated? 

456
00:21:42,080 --> 00:21:43,600
What is the volume? 
What's the packaging? 

457
00:21:43,600 --> 00:21:45,680
What's the sustainability? 
What's the price transparency? 

458
00:21:45,960 --> 00:21:47,120
So the, the proof is in the 
pudding. 

459
00:21:47,120 --> 00:21:48,680
And also, everybody's always 
going to have something. 

460
00:21:48,680 --> 00:21:50,800
To say, Oh no, and I think, and 
I think it's also because we're 

461
00:21:50,800 --> 00:21:52,240
women. 
There's like a lot of things 

462
00:21:52,240 --> 00:21:55,320
behind it, but I look at brands 
like Mac and they're one of the,

463
00:21:55,600 --> 00:21:57,960
and so when I was, I went to 
McGill University in Canada. 

464
00:21:57,960 --> 00:22:01,040
So I lived in Montreal for a 
while and we used to do these 

465
00:22:01,040 --> 00:22:03,520
fashion shows as fundraisers for
AIDS. 

466
00:22:03,520 --> 00:22:08,200
And for me, I care deeply about,
you know, people that are, you 

467
00:22:08,200 --> 00:22:11,160
know, suffering with AIDS and 
getting them medication to make 

468
00:22:11,160 --> 00:22:12,960
sure they don't have it because 
my uncle passed away from AIDS 

469
00:22:13,680 --> 00:22:16,920
in the 80s. 
And so, you know, for me, it's 

470
00:22:16,920 --> 00:22:19,160
something that's very personal. 
And so I wanted to do this, but 

471
00:22:19,160 --> 00:22:21,960
that was for a beauty brand. 
And so I think that there have 

472
00:22:21,960 --> 00:22:25,080
been beauty brands with purpose,
but I think that people are 

473
00:22:25,080 --> 00:22:27,560
really afraid to be torn apart 
on social media. 

474
00:22:27,760 --> 00:22:30,360
People are you get horrible 
messages, you get death threats,

475
00:22:30,360 --> 00:22:32,600
you get all those things. 
But I was like, I've been 

476
00:22:32,600 --> 00:22:35,760
talking about abortion on social
and very public platforms 

477
00:22:35,760 --> 00:22:37,160
because I worked at 
Cosmopolitan. 

478
00:22:37,440 --> 00:22:40,960
I'm used to that. 
Sadly, for me, it's more about 

479
00:22:40,960 --> 00:22:43,160
we things are really scary to 
me. 

480
00:22:43,160 --> 00:22:46,760
Like I'm genuinely afraid about 
where society is going. 

481
00:22:47,000 --> 00:22:50,120
And so I'd rather say something 
and say that I tried versus 

482
00:22:50,120 --> 00:22:53,600
saying absolutely nothing and 
saying, see, it was going to 

483
00:22:53,600 --> 00:22:56,520
always end up this way. 
People have to change it. 

484
00:22:56,520 --> 00:22:57,880
It's not going to come from 
Paul. 

485
00:22:57,880 --> 00:22:59,880
It's not going to come from 
politicians unless if you demand

486
00:22:59,880 --> 00:23:01,600
it. 
It's not going to come from 

487
00:23:01,600 --> 00:23:03,520
corporations unless if you 
demand it. 

488
00:23:04,160 --> 00:23:07,640
Even when you look at all the 
sustainability things that 

489
00:23:07,640 --> 00:23:10,000
companies said that they were 
doing, they've rolled it all 

490
00:23:10,000 --> 00:23:13,000
back the second that their 
profits into with tariffs. 

491
00:23:13,200 --> 00:23:16,360
And that was actually one of the
reasons why. 

492
00:23:16,360 --> 00:23:18,560
So it's extended producer 
responsibility bills that got 

493
00:23:18,560 --> 00:23:21,760
lobbied against in New York. 
All I read all the letters from 

494
00:23:21,760 --> 00:23:23,800
these companies like, well, with
tariffs, it's going to get too 

495
00:23:23,800 --> 00:23:25,760
expensive. 
I then look at who they 

496
00:23:25,760 --> 00:23:30,160
supported in the election, 
Trump, and I'm like, Oh my God, 

497
00:23:30,160 --> 00:23:32,320
you voted for this. 
So can you at least clean up 

498
00:23:32,320 --> 00:23:33,680
your shit? 
The mess that you. 

499
00:23:33,680 --> 00:23:36,920
Made once you made this mess and
I think that I am actually 

500
00:23:36,920 --> 00:23:40,480
shocked at how much corporate 
lobbying there is and I should 

501
00:23:40,480 --> 00:23:45,240
have known. 
I was always aware because 

502
00:23:45,240 --> 00:23:49,680
Healthcare is that and has been 
that for so long that even 

503
00:23:49,680 --> 00:23:52,480
though I wasn't necessarily and 
I still have so much to learn 

504
00:23:52,480 --> 00:23:54,360
about how that plays into the 
beauty world. 

505
00:23:55,160 --> 00:24:00,680
It's to see like how much of A 
stronghold insurance companies 

506
00:24:00,680 --> 00:24:03,480
have. 
Like why do you think it is this

507
00:24:03,480 --> 00:24:05,960
bad and we just can't do 
anything about it. 

508
00:24:05,960 --> 00:24:08,240
Why do you think that is? 
Because they have put in 

509
00:24:08,520 --> 00:24:14,120
hundreds of millions of dollars,
if not billions into lobbying 

510
00:24:14,120 --> 00:24:17,160
and influence so that they run 
Capitol Hill. 

511
00:24:17,440 --> 00:24:22,480
And no dramatic change is going 
to come unless we collectively a

512
00:24:22,480 --> 00:24:25,920
have to be educated that there's
a problem to then be outraged. 

513
00:24:26,040 --> 00:24:29,920
We've to deprogram ourselves 
like keep America Beautiful. 

514
00:24:29,920 --> 00:24:31,800
I will never shut up about this 
organization. 

515
00:24:31,800 --> 00:24:35,480
It was started by Philip Morris 
and Coca-Cola, OK, great 

516
00:24:35,480 --> 00:24:38,600
companies. 
And they then started teaching 

517
00:24:38,600 --> 00:24:41,240
children in schools. 
They started putting programs, 

518
00:24:41,240 --> 00:24:45,840
pamphlets, programs for teachers
to teach children that they were

519
00:24:45,840 --> 00:24:49,040
why the world was polluted 
because they didn't pick up 

520
00:24:49,320 --> 00:24:51,200
their trash. 
They were the litterbugs. 

521
00:24:51,200 --> 00:24:55,160
Stop litterbugs. 
How about you stop companies 

522
00:24:55,160 --> 00:24:58,320
from making packaging that 
cannot be recycled ends up in 

523
00:24:58,320 --> 00:25:00,080
landfills? 
How do how about you make 

524
00:25:00,080 --> 00:25:02,480
regulations about stopping 
single use products? 

525
00:25:02,760 --> 00:25:04,480
Like what? 
Like obviously there are 

526
00:25:04,480 --> 00:25:06,480
situations, right? 
Like I've learned that like 

527
00:25:06,480 --> 00:25:08,440
people with disabilities, they 
really need things like plastic 

528
00:25:08,440 --> 00:25:11,400
straws and things like that. 
I am not talking about that. 

529
00:25:11,680 --> 00:25:15,520
I am talking about just endless 
product launches that we do not 

530
00:25:15,520 --> 00:25:18,440
need, that are going to be 
helping us with convenience, 

531
00:25:18,600 --> 00:25:21,720
that are just actually polluting
the earth and we're just 

532
00:25:21,720 --> 00:25:23,400
shipping off all this trash to 
other interests. 

533
00:25:23,400 --> 00:25:26,680
What we think is a convenience, 
no for sure, But what we think 

534
00:25:26,680 --> 00:25:29,400
is a convenience is actually 
contributing to a massive, 

535
00:25:29,400 --> 00:25:32,520
what's going to be chronic 
inconvenience for all of us. 

536
00:25:33,320 --> 00:25:35,920
Not all communities. 
Yeah, But you know what, at the 

537
00:25:35,920 --> 00:25:39,560
end of the day, when at some 
point the damage that we do to 

538
00:25:39,560 --> 00:25:42,960
this planet will become 
something permanent, something 

539
00:25:42,960 --> 00:25:45,480
insurmountable, and that will 
affect everybody. 

540
00:25:45,760 --> 00:25:48,760
So at some point we'll get that 
far. 

541
00:25:48,920 --> 00:25:51,640
And so for this minor 
inconvenience, now we're not 

542
00:25:51,640 --> 00:25:54,000
even thinking about what's down 
the road. 

543
00:25:54,560 --> 00:25:56,480
And and it's hard. 
I, you know, I tell people all 

544
00:25:56,480 --> 00:25:59,160
the time I live in my own 
hypocrisy because I'm like the 

545
00:25:59,160 --> 00:26:01,960
typical California liberal. 
Well no, we all live in 

546
00:26:01,960 --> 00:26:04,640
cognitive dissonance. 
Like for me, I hate how women 

547
00:26:04,640 --> 00:26:07,760
are treated as they get older. 
And it's like, here I am selling

548
00:26:07,760 --> 00:26:11,000
you products that, yeah, they're
going to help your skin look 

549
00:26:11,000 --> 00:26:12,680
younger. 
And so that's kind of a 

550
00:26:12,680 --> 00:26:14,320
contradiction that everybody 
lives in the. 

551
00:26:14,320 --> 00:26:17,120
Living in hypocrisy and the 
example I always give is I'm a 

552
00:26:17,120 --> 00:26:19,920
vegetarian and I'm Hindu but 
like I'm pretty sure I have a 

553
00:26:19,920 --> 00:26:21,400
leather interior on my car 
right? 

554
00:26:21,400 --> 00:26:24,200
So like it I I tried to be at 
least you're just. 

555
00:26:24,200 --> 00:26:26,360
Sitting on it. 
Yeah, I, I, oh, yeah, exactly. 

556
00:26:26,360 --> 00:26:28,640
Totally different. 
At least I tried to be as aware 

557
00:26:28,640 --> 00:26:30,720
of the hypocrisy, you know, as 
much as possible. 

558
00:26:31,120 --> 00:26:35,400
And so when I, when I made a 
Vara, I, I actually found so 

559
00:26:35,400 --> 00:26:38,960
much comfort and solace in 
people like you, who I'm like, 

560
00:26:38,960 --> 00:26:40,120
you know what? 
She's outspoken. 

561
00:26:40,120 --> 00:26:41,360
She's trying to do the right 
thing. 

562
00:26:41,880 --> 00:26:43,640
It can't. 
It's impossible to be perfect 

563
00:26:43,640 --> 00:26:45,920
about it, because at the end of 
the day you have to function 

564
00:26:46,240 --> 00:26:49,040
within what's available and and 
exist. 

565
00:26:49,200 --> 00:26:53,240
We are starting companies, to be
clear, these are companies do as

566
00:26:53,240 --> 00:26:56,120
a company, it needs to make 
money and profit in order to 

567
00:26:56,120 --> 00:26:59,640
survive. 
These are not NGOs, these are 

568
00:26:59,640 --> 00:27:02,680
not nonprofits, these are not 
charities. 

569
00:27:02,760 --> 00:27:07,240
And so for me, I want you to be 
very informed as to what you are

570
00:27:07,240 --> 00:27:10,920
buying and why. 
And I think that that for me is 

571
00:27:11,240 --> 00:27:15,160
a relationship with a consumer, 
with our community that I am 

572
00:27:15,160 --> 00:27:17,680
comfortable with. 
I am not comfortable with 

573
00:27:17,680 --> 00:27:21,560
selling you pipe dreams, lies, 
misinformation to get the sale 

574
00:27:21,800 --> 00:27:23,320
right. 
When you look at non-toxic 

575
00:27:23,320 --> 00:27:25,320
beauty and clean beauty in these
things. 

576
00:27:25,560 --> 00:27:29,120
These were promises and cells 
being made to you based off of 

577
00:27:29,120 --> 00:27:31,440
misinformation. 
I don't think the founders know.

578
00:27:31,720 --> 00:27:33,960
I I truly do not think the 
founders understand. 

579
00:27:33,960 --> 00:27:36,440
No, they just think it's like a 
cool marketing term and they're.

580
00:27:36,480 --> 00:27:38,320
Like, or they genuinely think 
these are toxins. 

581
00:27:38,320 --> 00:27:42,360
Like you genuinely look, if you 
are not a scientist and you look

582
00:27:42,400 --> 00:27:46,720
at the body of work, which is a 
very generous term I'm using on 

583
00:27:46,720 --> 00:27:50,000
the Internet for sunscreen and 
you talk about endocrine 

584
00:27:50,000 --> 00:27:52,720
disruption, etcetera, you can 
truly think that mineral 

585
00:27:52,720 --> 00:27:56,160
sunscreen is a better option. 
But the gag of it is because you

586
00:27:56,160 --> 00:27:58,960
are not a scientist and you make
your mineral sunscreen and then 

587
00:27:58,960 --> 00:28:03,040
you have butyl octosalicylate, 
which is an analog for 

588
00:28:03,040 --> 00:28:05,720
octosalate. 
That's a fucking hybrid 

589
00:28:05,720 --> 00:28:08,120
sunscreen and they don't even 
understand that. 

590
00:28:08,120 --> 00:28:11,720
And that is why I say you must 
have scientists when you are 

591
00:28:11,800 --> 00:28:15,200
making things that are based in 
science, when you are making 

592
00:28:15,200 --> 00:28:16,840
claims, you are making OTC 
products. 

593
00:28:17,040 --> 00:28:19,680
I could have never have started 
do without Joyce who is a 

594
00:28:19,680 --> 00:28:21,880
biochemist. 
We also now have Becca Perry, 

595
00:28:21,880 --> 00:28:24,600
who's an amazing formulator, is 
now our senior innovation 

596
00:28:24,600 --> 00:28:25,760
manager. 
She just got a promotion. 

597
00:28:26,200 --> 00:28:28,680
And so it's like working with 
scientists has been like the 

598
00:28:28,760 --> 00:28:32,000
honor of like my life because 
I'm like, we need better 

599
00:28:32,000 --> 00:28:34,120
marketing for this. 
And to just give you a data 

600
00:28:34,120 --> 00:28:36,880
point, you would think that 
based off of all the fear 

601
00:28:36,880 --> 00:28:40,040
mongering that we get about 
sunscreen and cancer and that 

602
00:28:40,040 --> 00:28:42,440
sunscreen causes cancer, that 
everyone's wearing sunscreen. 

603
00:28:42,920 --> 00:28:44,560
Do you know how? 
Many people wear sunscreen in 

604
00:28:44,560 --> 00:28:46,560
America every day. 
Guess how many people wear 

605
00:28:46,560 --> 00:28:50,040
sunscreen in America every day 
as a percentage? 

606
00:28:50,080 --> 00:28:57,360
As a percentage, 20%. 13% and 
so, and I can guarantee you that

607
00:28:57,360 --> 00:29:00,560
of that 13%, some of them are 
just using that tiny little pea 

608
00:29:00,560 --> 00:29:03,480
size amount in their foundation.
The amount of people that are 

609
00:29:03,480 --> 00:29:06,040
applying 1/4 of a teaspoon and 
then reapplying throughout the 

610
00:29:06,040 --> 00:29:08,680
day as you need is 
infinitesimal. 

611
00:29:08,840 --> 00:29:11,200
So the idea that sunscreen 
causes cancer and that's why 

612
00:29:11,200 --> 00:29:13,480
cancer rates are skyrocketing. 
You'd have to wear the fucking 

613
00:29:13,480 --> 00:29:16,280
sunscreen to get the cancer. 
No one's wearing sunscreen. 

614
00:29:16,760 --> 00:29:19,160
And so we've create like we've 
created these echo chambers on 

615
00:29:19,160 --> 00:29:20,960
social where what's happening on
social is. 

616
00:29:20,960 --> 00:29:23,360
True. 
And I'm like, Oh my God, people 

617
00:29:23,360 --> 00:29:27,600
aren't even putting on sunscreen
in the morning. 13.5% That's 

618
00:29:27,600 --> 00:29:29,320
what all of this education has 
got. 

619
00:29:29,320 --> 00:29:30,880
That's where all this education 
has gotten us. 

620
00:29:31,160 --> 00:29:33,600
I thought we were getting 
somewhere we are not. 

621
00:29:33,600 --> 00:29:35,600
And so that's kind of what. 
Really motivated him. 

622
00:29:36,000 --> 00:29:40,800
I mean, I was again, deep dark 
hole on the Internet and I 

623
00:29:40,800 --> 00:29:42,480
always like to see like, what 
are they saying on the other 

624
00:29:42,480 --> 00:29:44,160
side, right? 
I want to know so that I can 

625
00:29:44,160 --> 00:29:47,280
then at least try to combat it. 
And it was like, well, there's 

626
00:29:47,280 --> 00:29:50,960
no autism in the Amish people 
and they don't vaccinate. 

627
00:29:51,120 --> 00:29:53,080
So that's why vaccines don't 
cause autism. 

628
00:29:53,080 --> 00:29:56,800
I'm like, they in general, as a 
population, don't engage with 

629
00:29:56,800 --> 00:29:58,320
modern medicine. 
You think they're getting 

630
00:29:58,320 --> 00:30:01,760
diagnosis. 
You have to diagnose autism to 

631
00:30:01,760 --> 00:30:03,200
then be able to say that you 
have it. 

632
00:30:03,200 --> 00:30:05,000
So if you're not getting 
diagnosed, you can't say that 

633
00:30:05,000 --> 00:30:07,400
you don't have it. 
And to me, it's so clear and 

634
00:30:07,400 --> 00:30:11,200
it's so obvious, but there is 
an, I mean, there are Facebook 

635
00:30:11,200 --> 00:30:14,680
forums and mom groups and all 
the people that just like you 

636
00:30:14,680 --> 00:30:18,640
said, it's an echo chamber. 
And I, I get scared and sad 

637
00:30:18,640 --> 00:30:20,240
because I'm like, are we too far
gone? 

638
00:30:20,240 --> 00:30:23,120
Like how are we going to bring 
the how are, how is the pendulum

639
00:30:23,120 --> 00:30:25,280
going to speak back? 
You know, so my dad was an 

640
00:30:25,280 --> 00:30:28,600
Italian Renaissance professor. 
And so I think also I am, I'm a 

641
00:30:28,600 --> 00:30:32,120
humanist by like, like by 
thought process. 

642
00:30:32,320 --> 00:30:35,160
But I think what's always funny 
is I'm like, the Black Plague 

643
00:30:35,160 --> 00:30:37,360
must have felt pretty end times.
Yeah, yeah, yeah. 

644
00:30:37,440 --> 00:30:41,600
I mean, we recovered. 
The bubonic plague, well, you 

645
00:30:41,600 --> 00:30:44,560
know, I will say like Europeans 
have been very destructive on 

646
00:30:44,560 --> 00:30:48,080
the rest of the planet and just 
generally like white 

647
00:30:48,080 --> 00:30:51,960
colonization culture. 
I'm I'm sad that that is what 

648
00:30:51,960 --> 00:30:55,400
has taken dominance in many 
parts of the world because it's 

649
00:30:55,400 --> 00:30:57,600
also led to what we are seeing 
right now. 

650
00:30:57,960 --> 00:31:03,240
But you know, people that that 
time must have been absolutely 

651
00:31:03,520 --> 00:31:07,040
apocalyptic and people lived 
through it. 

652
00:31:07,360 --> 00:31:09,640
I also am slightly. 
Comfortable. 

653
00:31:09,640 --> 00:31:11,200
That makes me thank you for 
saying that. 

654
00:31:11,280 --> 00:31:14,040
It's like it's, it's also 
comforting for me to think of 

655
00:31:14,040 --> 00:31:15,720
like the planet is going to 
planet. 

656
00:31:15,720 --> 00:31:17,160
They're going to be bacteria 
that live. 

657
00:31:17,160 --> 00:31:19,640
And if we destroy everything, 
it's going to be destroying it 

658
00:31:19,640 --> 00:31:22,400
for us. 
The planet will survive and it's

659
00:31:22,480 --> 00:31:25,880
horrific how so many species are
being taken down based off of 

660
00:31:25,880 --> 00:31:27,600
our folly. 
But at the end of the day, the 

661
00:31:27,600 --> 00:31:29,960
Earth is going to keep earthing 
and then it will just find 

662
00:31:29,960 --> 00:31:33,600
another way to survive. 
We will be the ones who don't 

663
00:31:33,600 --> 00:31:35,520
survive. 
And that will be because of our 

664
00:31:35,520 --> 00:31:39,480
own foolishness and because of 
our inability, because of our 

665
00:31:39,480 --> 00:31:42,600
not wanting to be political. 
And so for me, I don't begrudge 

666
00:31:42,600 --> 00:31:45,120
people for because I don't know 
you, I'm not going to start. 

667
00:31:45,200 --> 00:31:47,240
Making better person than me, 
Charlotte, I don't know. 

668
00:31:47,400 --> 00:31:49,720
I don't know if I am. 
I think I just, I've done so 

669
00:31:49,720 --> 00:31:52,000
much therapy and ketamine 
therapy that at this point I'm 

670
00:31:52,000 --> 00:31:54,040
just kind of like, how do I 
enact change? 

671
00:31:54,040 --> 00:31:57,920
And I, I have a family that is 
quite conservative and yelling 

672
00:31:57,920 --> 00:31:59,560
at them and screaming at them 
and telling them that they're 

673
00:31:59,560 --> 00:32:02,360
fools. 
Not going to, it doesn't work. 

674
00:32:02,560 --> 00:32:06,200
But at the same token, it 
doesn't work to do the opposite,

675
00:32:06,200 --> 00:32:08,120
which is I'm going to talk to 
you and everything's OK. 

676
00:32:08,120 --> 00:32:10,320
I'm going to pretend like 
nothing happened and. 

677
00:32:10,320 --> 00:32:11,880
So what do you do? 
What's your response? 

678
00:32:11,880 --> 00:32:13,960
Some people I don't talk to. 
That's that's OK. 

679
00:32:14,240 --> 00:32:16,640
Some people I maintain 
conversations and I slowly try 

680
00:32:16,640 --> 00:32:19,640
to bring them over to the side 
of education. 

681
00:32:19,640 --> 00:32:23,040
But also just at the end of the 
day, like I want things to be 

682
00:32:23,040 --> 00:32:24,840
better. 
Like my, and The thing is, I'm 

683
00:32:24,840 --> 00:32:28,400
a, I'm a thin white lady. 
Like I have a lot of privilege. 

684
00:32:28,720 --> 00:32:31,160
I am very scared for my trans 
friends. 

685
00:32:31,520 --> 00:32:35,080
And it's just like, I am very 
scared for, you know, black 

686
00:32:35,080 --> 00:32:37,360
people in America, black women 
in America, and they're the ones

687
00:32:37,360 --> 00:32:39,920
who always are voting, right. 
And so it's like, that's where I

688
00:32:39,920 --> 00:32:43,440
get a lot of my like, I think 
anger is actually great. 

689
00:32:43,440 --> 00:32:46,280
Like, I don't know, everybody 
needs to read more about how 

690
00:32:46,280 --> 00:32:49,280
anger can be a really motivating
thing, but you have to use it in

691
00:32:49,280 --> 00:32:51,320
a way where you're building 
versus destruction. 

692
00:32:51,320 --> 00:32:53,280
And so for me, I'm like, how do 
I keep building, right? 

693
00:32:53,720 --> 00:32:54,880
I don't think I'm a better 
person. 

694
00:32:54,880 --> 00:32:57,520
I think I just really. 
I just get frustrated because I 

695
00:32:57,520 --> 00:33:00,360
feel like we're so far gone that
if at this point you can't have 

696
00:33:00,360 --> 00:33:01,320
an. 
I'm not saying you have to. 

697
00:33:01,360 --> 00:33:04,360
Every post has to be political 
or that you know but just. 

698
00:33:04,360 --> 00:33:06,840
Not all my posts. 
Are a little yeah, I mean a lot 

699
00:33:06,840 --> 00:33:10,640
of mine are, but not all of it. 
But but I also feel like there's

700
00:33:10,640 --> 00:33:13,360
some people who they, maybe not 
they don't even post about it, 

701
00:33:13,360 --> 00:33:15,600
but they've through their own 
subtleties. 

702
00:33:15,600 --> 00:33:18,280
Let me know where they fall. 
Yes, and I'm that I'm that I'm 

703
00:33:18,280 --> 00:33:20,520
happy with because I don't want 
to support businesses. 

704
00:33:20,720 --> 00:33:23,840
My big thing is I don't want to 
support businesses that are 

705
00:33:23,840 --> 00:33:27,680
going to then. 
That are going to have a super. 

706
00:33:27,680 --> 00:33:30,360
PAC that is then going to donate
to Trump like I don't like. 

707
00:33:30,560 --> 00:33:33,960
There's many reasons why I don't
support AI, but one of the main 

708
00:33:33,960 --> 00:33:37,160
reasons why you should be 
deleting ChatGPT is Sam. 

709
00:33:37,360 --> 00:33:41,320
Sam Altman has paid for Trump. 
He's besties with Peter Thiel 

710
00:33:41,320 --> 00:33:44,120
like these are not. 
Good people, no. 

711
00:33:44,120 --> 00:33:46,760
And if they're not good people, 
they're not making products with

712
00:33:46,760 --> 00:33:47,560
good intentions. 
No. 

713
00:33:47,600 --> 00:33:52,400
And it's like, I just read, Oh 
my gosh, is it Ronan Farrow? 

714
00:33:53,920 --> 00:33:55,800
Ronan Farrow? 
I'm like, not to say Mia 

715
00:33:55,800 --> 00:33:57,520
Farrow's son. 
He's a very prolific reporter, 

716
00:33:57,720 --> 00:34:00,280
but he just did a massive 
investigative piece in The New 

717
00:34:00,280 --> 00:34:01,440
Yorker. 
I highly recommend everybody 

718
00:34:01,440 --> 00:34:04,240
reads it. 
And it's just like what Sam 

719
00:34:04,240 --> 00:34:06,720
Altman said opening AI was going
to be. 

720
00:34:07,320 --> 00:34:09,719
It's just not that. 
And it's like we don't hold men 

721
00:34:09,719 --> 00:34:12,040
accountable for that. 
We'd never hold men accountable 

722
00:34:12,040 --> 00:34:13,800
for that. 
But meanwhile, women who run 

723
00:34:13,800 --> 00:34:17,880
businesses are accountable for 
every little thing we say is 

724
00:34:17,880 --> 00:34:20,960
picked a part into pieces. 
Do it for men. 

725
00:34:21,040 --> 00:34:24,440
Just pretend men are women. 
Just pretend men are women. 

726
00:34:24,440 --> 00:34:25,960
And I think the world would be a
much better. 

727
00:34:26,000 --> 00:34:27,400
Place accountability would show 
up because. 

728
00:34:27,400 --> 00:34:29,840
Accountability would show up and
like, that's really what I'm 

729
00:34:29,840 --> 00:34:32,480
asking for is just a little bit 
more accountability, yeah. 

730
00:34:33,440 --> 00:34:36,880
No, I, I think I try not to be 
nihilistic about it, but I just 

731
00:34:36,880 --> 00:34:38,199
get so. 
It's hard. 

732
00:34:38,639 --> 00:34:40,440
It really is. 
You know a lot. 

733
00:34:41,199 --> 00:34:44,560
Well, it's know a lot. 
And then also the more the 

734
00:34:44,560 --> 00:34:50,199
deeper I get into just people 
who hold like make friends who 

735
00:34:50,440 --> 00:34:55,199
with people who are powerful, 
who have companies, who are who 

736
00:34:55,199 --> 00:34:57,600
they're the ones donating and 
like finding out who they 

737
00:34:57,600 --> 00:35:01,200
donated to or what they support 
and they can't really verbalize.

738
00:35:01,200 --> 00:35:05,160
Why is it's just like a 
devastating reality that I hate 

739
00:35:05,160 --> 00:35:07,160
to accept? 
I always like, I'm, I'm always 

740
00:35:07,160 --> 00:35:10,520
like, villains always win. 
You know, I, I think that when 

741
00:35:10,520 --> 00:35:13,320
you look currently at our 
system, like the villains are, 

742
00:35:13,400 --> 00:35:17,240
are winning and at the end of 
the day, like a lot of people, 

743
00:35:17,320 --> 00:35:21,600
people want to win #1 like look 
at Trump's vocabulary. 

744
00:35:21,600 --> 00:35:23,800
Winning is very big in that 
vocabulary. 

745
00:35:24,200 --> 00:35:26,680
And I think people are scared. 
They want what's in it for them.

746
00:35:26,680 --> 00:35:29,160
And I think that there's just 
not, there's been a dissolution 

747
00:35:29,160 --> 00:35:33,120
of the concept of community. 
And for me, it's like I am a 

748
00:35:33,120 --> 00:35:35,120
recluse. 
I love being at home. 

749
00:35:35,120 --> 00:35:36,920
I'm a homebody. 
I'm in what they call an 

750
00:35:36,920 --> 00:35:40,760
introverted extrovert. 
But I deeply want people to be 

751
00:35:40,760 --> 00:35:43,040
OK. 
And I don't need that much money

752
00:35:43,040 --> 00:35:46,520
to live my life well. 
And when I say, like you, I live

753
00:35:46,520 --> 00:35:49,840
in New York, so I need money. 
But what I mean is like, to be a

754
00:35:49,840 --> 00:35:52,640
billionaire is just embarrassing
and not. 

755
00:35:52,640 --> 00:35:54,160
And a lot of people don't see it
that way. 

756
00:35:54,160 --> 00:35:55,680
A lot of people see it as 
aspirational. 

757
00:35:55,680 --> 00:35:58,400
So I think we're going to need a
massive culture shift. 

758
00:35:58,640 --> 00:36:01,800
And you know, my grandmother who
lived through World War, World 

759
00:36:01,800 --> 00:36:05,640
War 2, you know, she was like, I
think just unfortunately, a lot 

760
00:36:05,640 --> 00:36:07,640
of people are going to have to 
get hurt. 

761
00:36:07,840 --> 00:36:10,680
That's what happened in our 
generation to make people 

762
00:36:10,680 --> 00:36:14,520
understand that fascism is very,
very, very fucking bad. 

763
00:36:14,880 --> 00:36:16,920
But now we have extreme 
surveillance. 

764
00:36:16,920 --> 00:36:20,120
So it might, I don't know what's
going to happen, but I have to 

765
00:36:20,120 --> 00:36:23,200
believe that the majority, when 
people experience bad things 

766
00:36:23,200 --> 00:36:25,280
happening to themselves, that's 
when they act. 

767
00:36:25,280 --> 00:36:27,520
And I don't think we're at that 
critical point yet where enough 

768
00:36:27,520 --> 00:36:28,560
which? 
Is crazy to me. 

769
00:36:28,640 --> 00:36:30,880
Because, but again. 
It all goes back to education, 

770
00:36:31,080 --> 00:36:33,840
vacation. 
I have so many friends, Well, 

771
00:36:33,840 --> 00:36:36,040
not friends anymore, but people 
who were who were like, you know

772
00:36:36,040 --> 00:36:37,880
what? 
I can't sit here and think 

773
00:36:37,880 --> 00:36:41,280
about, you know, everybody on 
the streets at the end of the 

774
00:36:41,280 --> 00:36:44,120
day, like I have to support my 
family and I'll payless in 

775
00:36:44,120 --> 00:36:46,120
taxes. 
And I'm like, did you actually 

776
00:36:46,120 --> 00:36:48,360
payless in taxes? 
Because I'm pretty sure you 

777
00:36:48,360 --> 00:36:52,040
didn't, unless you're like and. 
All those gains are gone now 

778
00:36:52,040 --> 00:36:55,560
with consumption taxes, through 
tariffs and through the rising 

779
00:36:55,560 --> 00:36:58,160
cost of oil. 
And so I think. 

780
00:36:58,200 --> 00:37:00,840
Everything is expensive, 
including for these companies 

781
00:37:00,840 --> 00:37:02,840
big and small that are 
manufacturing. 

782
00:37:03,040 --> 00:37:06,160
So I don't know that anyone 
except for a few select people 

783
00:37:06,200 --> 00:37:09,640
actually saved money. 
And back to what you said, like 

784
00:37:09,760 --> 00:37:14,440
I enjoy living life. 
We travel, we travel well, I 

785
00:37:15,040 --> 00:37:18,240
Lord knows I love a good 
shopping splurge, but I only 

786
00:37:18,240 --> 00:37:20,200
need so much. 
And there's never been a time in

787
00:37:20,200 --> 00:37:24,040
my life where I felt like what I
paid in taxes or supporting, you

788
00:37:24,040 --> 00:37:27,840
know, social construct would 
somehow affect my quality of 

789
00:37:27,840 --> 00:37:30,080
life. 
It's that Delta isn't there for 

790
00:37:30,080 --> 00:37:34,160
me to not want it and it's just,
and that's mis education among 

791
00:37:34,160 --> 00:37:36,320
wealthy people. 
So I'm like, we're fucked. 

792
00:37:37,000 --> 00:37:38,960
I mean, yeah, we'll see. 
We'll see what happens. 

793
00:37:38,960 --> 00:37:41,920
I find that people get really 
loud and motivated when bad 

794
00:37:41,920 --> 00:37:45,920
things happen to them. 
And I I hope it doesn't get to 

795
00:37:45,920 --> 00:37:47,840
that point, but. 
Now they're delusional. 

796
00:37:47,840 --> 00:37:49,200
People are just. 
They refuse to. 

797
00:37:50,720 --> 00:37:52,640
Something bad has happened to 
everybody. 

798
00:37:52,640 --> 00:37:55,000
I mean, it's just like your G 
wagon. 

799
00:37:55,000 --> 00:37:58,200
If you're one of those, your G 
wagon gas is really expensive 

800
00:37:58,240 --> 00:38:01,160
right now so even you should be 
pissed and you're not. 

801
00:38:01,200 --> 00:38:03,920
Yeah, I do. 
I I think the US is in a very 

802
00:38:03,920 --> 00:38:08,280
unique spot because there is a 
lot of propaganda everywhere. 

803
00:38:08,280 --> 00:38:10,160
Like I'm so I'm a. 
Backup country like where? 

804
00:38:10,160 --> 00:38:12,360
You well I'm half French, so I 
don't have to be here. 

805
00:38:12,360 --> 00:38:14,560
I choose to be here because I, I
actually love America. 

806
00:38:14,640 --> 00:38:16,840
I and I, it feels so weird 
saying that because there's like

807
00:38:16,840 --> 00:38:19,560
so many things I don't love, but
I think being able to talk about

808
00:38:19,560 --> 00:38:21,720
those things. 
But like, all of my friends are 

809
00:38:21,720 --> 00:38:23,920
just like such incredible people
and they're American. 

810
00:38:24,040 --> 00:38:26,600
And yes, I have friends who are 
Canadian, They live here. 

811
00:38:26,760 --> 00:38:28,520
I have friends that are 
Lebanese, they live here. 

812
00:38:28,600 --> 00:38:30,640
Like there is something. 
Well, also partly because the US

813
00:38:30,640 --> 00:38:32,600
is funding, you know, people to,
to bomb them. 

814
00:38:32,600 --> 00:38:35,000
So that also is something that, 
you know, we have to address. 

815
00:38:35,160 --> 00:38:37,720
But it's like at the end of the 
day, like New York in particular

816
00:38:37,720 --> 00:38:40,680
is a place where you get to meet
so many people and you get to 

817
00:38:40,680 --> 00:38:42,440
have so many different 
perspectives and it just makes 

818
00:38:42,440 --> 00:38:45,200
you very empathetic. 
And for me, I'm very, it's a, 

819
00:38:45,280 --> 00:38:48,640
it's a beautiful thing to feel 
empathy, but also to help people

820
00:38:48,640 --> 00:38:52,480
like that is I love doing it. 
And so I think for me, the US is

821
00:38:52,480 --> 00:38:55,600
such an amazing country. 
I could move to Europe. 

822
00:38:55,800 --> 00:38:59,040
Things aren't that things are 
better there in some ways, but 

823
00:38:59,040 --> 00:39:02,520
they aren't in others. 
And I think that ultimately we 

824
00:39:02,520 --> 00:39:04,720
are experiencing them something 
global. 

825
00:39:05,000 --> 00:39:07,400
It is the fault of social media 
platforms. 

826
00:39:07,760 --> 00:39:10,800
AOCII can't remember what 
hearing she was doing, but she 

827
00:39:10,800 --> 00:39:13,160
was grilling somebody and she 
was like, there's going to be 

828
00:39:13,160 --> 00:39:17,000
research coming out that social 
media is as detrimental to 

829
00:39:17,000 --> 00:39:18,760
people's health as cigarette 
companies. 

830
00:39:19,280 --> 00:39:22,640
And I truly have seen social. 
I think that division has always

831
00:39:22,640 --> 00:39:24,240
been there. 
You know, look at what was 

832
00:39:24,240 --> 00:39:26,640
happening in the 60s and 70s of 
the civil rights movement in the

833
00:39:26,640 --> 00:39:28,680
United United States. 
Look at what's happening Earth 

834
00:39:28,680 --> 00:39:29,920
Day. 
Like literally people were 

835
00:39:29,920 --> 00:39:31,680
fucking rioting about the 
planet. 

836
00:39:32,040 --> 00:39:34,920
And so I think that there have 
always been these times of deep 

837
00:39:34,920 --> 00:39:37,200
social unrest. 
And if you look at what's 

838
00:39:37,200 --> 00:39:40,200
happening now, this is 20 years 
of social media, this like this 

839
00:39:40,200 --> 00:39:42,800
needs to be fixed. 
And also AI, which is an 

840
00:39:42,800 --> 00:39:45,960
incredible tool for propaganda. 
That shit needs to be fixed. 

841
00:39:46,200 --> 00:39:48,680
Until that happens, I think 
things are going to keep going 

842
00:39:48,680 --> 00:39:51,280
really off the rails. 
And our representatives, the 

843
00:39:51,280 --> 00:39:54,680
reason why Mamdani got elected 
is because it's an overturning 

844
00:39:54,680 --> 00:39:59,240
of the old guard, the Democrats,
the like the, what do you call 

845
00:39:59,240 --> 00:40:03,280
them, institutional Democrats? 
Y'all didn't do your fucking 

846
00:40:03,280 --> 00:40:05,480
job. 
Get the fuck out. 

847
00:40:05,520 --> 00:40:09,600
We need new people in. 
I'm like and Republicans get the

848
00:40:09,600 --> 00:40:13,320
fuck out. 
All of y'all out and it's like I

849
00:40:13,320 --> 00:40:16,280
even like I'm reading We the 
People by Joe Lepore. 

850
00:40:16,280 --> 00:40:19,160
Fantastic book. 
She's an amazing historian and I

851
00:40:19,160 --> 00:40:22,520
didn't even really understand 
this, but you know, Supreme, the

852
00:40:22,520 --> 00:40:24,800
Supreme Court isn't supposed to 
be determining all the laws of 

853
00:40:24,800 --> 00:40:26,920
the land. 
The 5th Amendment should be 

854
00:40:26,920 --> 00:40:29,640
invoked and the 5th Amendment is
when you actually just like, add

855
00:40:29,640 --> 00:40:31,360
amendments, change amendments, 
things like that. 

856
00:40:31,600 --> 00:40:33,680
This is what our elected 
representatives are supposed to 

857
00:40:33,680 --> 00:40:36,400
be doing and it hasn't happened 
since the 90s. 

858
00:40:36,840 --> 00:40:39,120
You all are bad at your fucking 
jobs and you can't work 

859
00:40:39,120 --> 00:40:40,880
together. 
You would be fired from any 

860
00:40:40,880 --> 00:40:43,320
corporation. 
And so this idea we've been 

861
00:40:43,320 --> 00:40:45,520
brainwashed into thinking that 
government can't work for us. 

862
00:40:45,520 --> 00:40:49,000
No, we've been electing really, 
really incompetent people that 

863
00:40:49,000 --> 00:40:52,120
can't work together and that are
literally like war mongers at 

864
00:40:52,120 --> 00:40:54,520
this point. 
So get the fuck out and let's 

865
00:40:54,720 --> 00:40:56,200
elect people who can actually do
stuff. 

866
00:40:56,320 --> 00:40:58,720
Mandani has already done so much
for New York. 

867
00:40:58,920 --> 00:41:00,240
He's not going to win every 
time. 

868
00:41:00,240 --> 00:41:02,480
He's going to fail. 
Sometimes you have to give grace

869
00:41:02,480 --> 00:41:04,800
for that, but you have to be 
moving for something better. 

870
00:41:04,880 --> 00:41:07,800
In general, the needle has to 
move forward, literally has. 

871
00:41:08,040 --> 00:41:12,480
But what I love about Mandani 
and Talarico is that they 

872
00:41:12,960 --> 00:41:17,520
represent the fact that you 
don't, that you can stand for 

873
00:41:17,520 --> 00:41:20,840
something, you can have an 
opinion, for example, about 

874
00:41:20,840 --> 00:41:24,960
Palestine, and you can avoid 
taking APEC money and you can 

875
00:41:24,960 --> 00:41:26,480
win. 
But you shouldn't be taking any 

876
00:41:26,480 --> 00:41:29,360
corporate money. 
Overturn Citizens United. 

877
00:41:29,640 --> 00:41:31,120
And it's crazy because people 
say it's like, why are you 

878
00:41:31,120 --> 00:41:32,640
talking about this? 
You're a skin care brand. 

879
00:41:32,640 --> 00:41:35,720
And I'm like it's. 
All Oh my God, I was like what 

880
00:41:35,720 --> 00:41:37,280
we do? 
I'm like, well, First off, I 

881
00:41:37,280 --> 00:41:39,000
want to make, I want to make 
products that are more 

882
00:41:39,000 --> 00:41:41,280
accessible, more accessible, 
priced for you. 

883
00:41:41,280 --> 00:41:43,960
We were going to do a price drop
on all of our products here. 

884
00:41:43,960 --> 00:41:46,280
We could only do one because of 
all this bullshit that's 

885
00:41:46,280 --> 00:41:49,080
happening politically. 
So #1 your products are getting 

886
00:41:49,080 --> 00:41:52,360
more expensive because of this. 
Then the science suffers because

887
00:41:52,360 --> 00:41:54,880
you can't do all this cool stuff
with formulation because it 

888
00:41:54,880 --> 00:41:58,080
increased it's cost. 
Prohibitive. 

889
00:41:58,080 --> 00:42:01,960
At some point you just cannot do
it as a, especially as a small 

890
00:42:01,960 --> 00:42:03,880
brand. 
It also disincentivizes 

891
00:42:03,880 --> 00:42:07,480
innovation because innovation 
costs fucking money. 

892
00:42:07,720 --> 00:42:09,840
And so at the end of the day, 
you're going to end up with the 

893
00:42:09,840 --> 00:42:13,320
worst beauty industry, with 
worst products, with more brands

894
00:42:13,320 --> 00:42:15,200
that are lying to you. 
You want that? 

895
00:42:15,440 --> 00:42:17,520
You don't because then you 
complain about that. 

896
00:42:17,520 --> 00:42:20,520
And so at the end of the day, I 
talk about politics because I'm 

897
00:42:20,520 --> 00:42:22,440
desperate for people to take 
action. 

898
00:42:22,440 --> 00:42:24,360
You don't have to say shit on 
social media, but you do have to

899
00:42:24,360 --> 00:42:26,200
vote. 
You do have to vote locally 

900
00:42:26,280 --> 00:42:28,520
because when I saw this bill 
with the New York State, I was 

901
00:42:28,520 --> 00:42:31,400
like, I need to be more involved
locally in New York because all 

902
00:42:31,400 --> 00:42:34,520
the shit that's going through. 
It goes, right, Nobody is aware.

903
00:42:34,520 --> 00:42:36,840
It's like right under your nose.
I mean, I went through the same 

904
00:42:36,840 --> 00:42:38,480
realization. 
I thought I was politically 

905
00:42:38,480 --> 00:42:40,560
aware and I realized I was only 
paying attention to what's 

906
00:42:40,560 --> 00:42:44,360
happening at the national level,
but no clue really what's 

907
00:42:44,360 --> 00:42:47,080
happening locally, which many 
would argue affects me a lot 

908
00:42:47,080 --> 00:42:49,120
more on a day-to-day basis and 
what's going on. 

909
00:42:49,880 --> 00:42:53,160
And yet that desire for 
education isn't there where I 

910
00:42:53,160 --> 00:42:54,680
think we're getting a little bit
better at it. 

911
00:42:54,680 --> 00:42:57,840
But what I, I'm really hoping 
the Democratic Party picks up on

912
00:42:57,840 --> 00:43:02,640
is, look, we have these people 
who had an opinion, they refused

913
00:43:02,640 --> 00:43:05,080
funding from certain people and 
they won. 

914
00:43:05,720 --> 00:43:09,120
So if I, I was like, if I were a
political scientist working for 

915
00:43:09,120 --> 00:43:12,200
the Democratic Party right now, 
I would be studying the shit out

916
00:43:12,200 --> 00:43:15,120
of the Mandani campaign and 
figure out how to scale it to a 

917
00:43:15,120 --> 00:43:17,240
national level because it 
worked. 

918
00:43:17,240 --> 00:43:19,720
And there's a lot of reasons 
probably why it worked, but it 

919
00:43:19,720 --> 00:43:23,320
challenges a lot of what we're 
being told needs to happen for a

920
00:43:23,320 --> 00:43:25,640
candidate to win. 
If you please, if you try to 

921
00:43:25,640 --> 00:43:27,320
please everyone, you're saying 
nothing. 

922
00:43:27,800 --> 00:43:30,440
And that is kind of how I 
approach my content. 

923
00:43:30,440 --> 00:43:33,880
It's how I approach do obviously
in different ways because it's 

924
00:43:33,880 --> 00:43:36,840
it's separate. 
But at the end of the day, I 

925
00:43:36,840 --> 00:43:39,720
think that so many people are 
afraid to say something because 

926
00:43:39,720 --> 00:43:41,200
they're afraid of being 
criticized. 

927
00:43:41,480 --> 00:43:44,160
And I'm like, damn, y'all got to
be raised by a French woman 

928
00:43:44,200 --> 00:43:47,040
because that's like the the 
least of my concerns is I'm 

929
00:43:47,040 --> 00:43:49,080
like, you should be critiquing 
me because some critique is 

930
00:43:49,080 --> 00:43:51,960
valid and I will take it and I 
will implement it and some 

931
00:43:51,960 --> 00:43:54,320
critique. 
Thank you for telling me exactly

932
00:43:54,320 --> 00:43:56,800
who you are. 
I now know exactly what to do 

933
00:43:56,800 --> 00:43:58,760
with you and I'm going to put 
you in this bucket. 

934
00:43:59,040 --> 00:44:00,920
Yeah. 
And I tell my team all the time,

935
00:44:00,920 --> 00:44:03,440
I'm like, I'm not looking to 
acquire every customer. 

936
00:44:03,440 --> 00:44:06,560
Every customer is not for Avara 
and for me, you know, we were 

937
00:44:06,560 --> 00:44:08,640
talking, we started by talking 
about what is it that you want 

938
00:44:08,640 --> 00:44:11,880
to do with the company. 
My thing has always been, I 

939
00:44:11,880 --> 00:44:13,640
think the white space is health,
inclusive beauty. 

940
00:44:13,920 --> 00:44:16,160
We are starting to talk about 
color inclusivity. 

941
00:44:16,160 --> 00:44:18,880
We're we're getting to that. 
We're getting warmer. 

942
00:44:19,200 --> 00:44:19,920
But for. 
Me. 

943
00:44:20,200 --> 00:44:23,200
Yeah, health inclusivity is 
really important because I'm a 

944
00:44:23,200 --> 00:44:24,720
breast cancer reconstructive 
surgeon. 

945
00:44:24,920 --> 00:44:29,080
So like, where's the shelf at 
Sephora for pregnancy, IVF, 

946
00:44:29,080 --> 00:44:31,280
postpartum? 
Where is the perimenopausal, 

947
00:44:31,280 --> 00:44:33,960
menopausal section of skin care?
I don't see it. 

948
00:44:34,200 --> 00:44:36,480
So that's what I'm going to do 
because you, when I'm a doctor 

949
00:44:36,640 --> 00:44:38,680
and I know science and I have 
the degrees. 

950
00:44:38,840 --> 00:44:40,640
And you know what happens in 
perimenopause? 

951
00:44:40,640 --> 00:44:45,440
Because I'm coming up on it and 
it's, it's, it's shocking. 

952
00:44:45,480 --> 00:44:47,160
I'm glad that more people are 
talking. 

953
00:44:47,160 --> 00:44:49,120
About it you don't feel crazy, 
you don't feel. 

954
00:44:49,120 --> 00:44:50,480
Crazy. 
And you're just like, oh, this 

955
00:44:50,520 --> 00:44:52,000
is just what happens with my 
skin. 

956
00:44:52,440 --> 00:44:54,760
That's fine. 
Like I can, I can accept this. 

957
00:44:54,760 --> 00:44:56,560
But when it's almost like worse,
when you don't know what's 

958
00:44:56,560 --> 00:44:59,760
coming and then it hits you and 
then you feel alone and you're 

959
00:44:59,760 --> 00:45:00,960
not alone. 
It's happening to everyone. 

960
00:45:00,960 --> 00:45:03,480
It's happening to everyone, but 
everyone wants to make you seem 

961
00:45:03,480 --> 00:45:06,400
or feel crazy because it's never
been described even though it's 

962
00:45:06,400 --> 00:45:07,760
been happening. 
Or people are getting like 

963
00:45:07,760 --> 00:45:09,760
plastic surgery and then being 
like, well, my skin looks like 

964
00:45:09,760 --> 00:45:11,920
this and then I'm like also 
there's like melanation. 

965
00:45:11,920 --> 00:45:14,640
Like you cannot compare yourself
to somebody in Korea because you

966
00:45:14,640 --> 00:45:17,160
have different, if you look like
me, you're going to age 

967
00:45:17,160 --> 00:45:19,200
different, babe. 
There is there's so much 

968
00:45:19,200 --> 00:45:22,320
research on that. 
Like I have less fibroblasts in 

969
00:45:22,320 --> 00:45:26,280
my skin and then and I've been 
fighting the sun and I've lived 

970
00:45:26,280 --> 00:45:30,400
in regions where I am 
ancestrally not supposed to be 

971
00:45:30,680 --> 00:45:33,600
all those things. 
Multifactorial. 

972
00:45:33,840 --> 00:45:35,160
Also, I smoked a little as a 
kid. 

973
00:45:36,000 --> 00:45:39,280
I'm French. 
I was just about to say that I 

974
00:45:39,280 --> 00:45:40,920
mean, yeah. 
And I and so that's that's what 

975
00:45:40,920 --> 00:45:43,480
I want to do is I want to open 
the door for health inclusive 

976
00:45:43,480 --> 00:45:45,760
beauty. 
If I've my, if Avara is a reason

977
00:45:45,800 --> 00:45:47,920
that everybody else starts 
thinking about it and we can 

978
00:45:47,920 --> 00:45:51,000
take that step forward, then 
then I've done my job with 

979
00:45:51,000 --> 00:45:55,280
Avara. 
But it, it brings it, I, I get 

980
00:45:55,280 --> 00:45:58,320
frustrated because, you know, 
even when it comes to like 

981
00:45:58,320 --> 00:46:00,720
packaging components, like you 
said, we take the feedback 

982
00:46:00,720 --> 00:46:05,160
right. 
We have ghee in our eye bomb and

983
00:46:05,160 --> 00:46:07,080
ghee is very temperature 
sensitive. 

984
00:46:07,080 --> 00:46:10,080
It's not necessarily the most 
form stable ingredient. 

985
00:46:10,080 --> 00:46:12,920
It's difficult. 
And so if you live in Boston and

986
00:46:12,920 --> 00:46:16,200
you receive your package in 
January, you might have a 

987
00:46:16,200 --> 00:46:19,240
different experience with it 
versus in California. 

988
00:46:19,480 --> 00:46:23,360
So I purposely made it a pump, 
but also a screw top so that you

989
00:46:23,360 --> 00:46:25,600
can get to every last bit of 
product. 

990
00:46:25,600 --> 00:46:26,880
And because that's a pet peeve 
of mine. 

991
00:46:26,880 --> 00:46:29,480
I I thought, I thought of it all
like I thought that I was being 

992
00:46:29,480 --> 00:46:32,000
smart about it. 
And the emails come in right, 

993
00:46:32,000 --> 00:46:33,720
like, well, mine is a little bit
thicker. 

994
00:46:33,720 --> 00:46:36,360
And you know, when I bought it 
three months ago, it was more 

995
00:46:36,360 --> 00:46:39,960
liquidy. 
And I liked the liquidy and you 

996
00:46:39,960 --> 00:46:40,840
know, like, we'll just open the 
top. 

997
00:46:40,880 --> 00:46:43,520
It's, it's literally the same 
product with, with human, like 

998
00:46:43,520 --> 00:46:45,520
with your core temperature with 
between your fingers, it will 

999
00:46:45,520 --> 00:46:48,080
melt to the same thing. 
But consumers don't want to hear

1000
00:46:48,080 --> 00:46:49,400
it. 
And a part of me is like, if we 

1001
00:46:49,400 --> 00:46:53,560
really want better, then the 
consumer has to be a little bit 

1002
00:46:53,560 --> 00:46:55,840
more accepting. 
You can't be so obsessed with 

1003
00:46:55,840 --> 00:46:59,120
like the color and how pretty it
is and how aesthetic it looks on

1004
00:46:59,120 --> 00:47:01,760
your shelf. 
And like you, you, you cannot 

1005
00:47:01,760 --> 00:47:04,400
dare be inconvenienced by 
anything ever. 

1006
00:47:04,560 --> 00:47:07,560
Because if you have that kind of
consumer, you're never going to 

1007
00:47:07,560 --> 00:47:10,200
be able to actually innovate in 
the beauty space because 

1008
00:47:10,400 --> 00:47:12,240
innovation requires. 
Flexibility. 

1009
00:47:12,560 --> 00:47:15,520
I mean, whenever I get messages 
like that, like my first thing 

1010
00:47:15,520 --> 00:47:17,960
is I'm like, yeah, like, I 
understand why people don't 

1011
00:47:17,960 --> 00:47:19,800
trust companies. 
I get it, right. 

1012
00:47:19,800 --> 00:47:23,440
It's kind of the same thing with
like, the reason women get red 

1013
00:47:23,440 --> 00:47:26,120
pilled into thinking all sorts 
of conspiracy theories about 

1014
00:47:26,120 --> 00:47:29,480
health when really, like, 
doctors are looking out for you.

1015
00:47:29,840 --> 00:47:32,440
The thing is, is that 
unfortunately, women have been 

1016
00:47:32,440 --> 00:47:36,120
treated like shit within, you 
know, medicine and also just 

1017
00:47:36,120 --> 00:47:38,920
aren't researched as much. 
Like, there are very real forces

1018
00:47:38,920 --> 00:47:40,600
against you. 
As somebody who had, you know, 

1019
00:47:40,600 --> 00:47:43,840
my own issues, it's like, yeah, 
like I can understand. 

1020
00:47:44,480 --> 00:47:47,640
I can see where it comes from. 
And doctors, yes, you could say 

1021
00:47:47,640 --> 00:47:49,120
they need to do better. 
But as you said, it's like 

1022
00:47:49,160 --> 00:47:51,600
running up against insurance. 
They're running up against 

1023
00:47:51,800 --> 00:47:53,960
insane cost. 
They're running up against, you 

1024
00:47:53,960 --> 00:47:56,960
know, insane medical debt from. 
Doctors have a guaranteed pay 

1025
00:47:56,960 --> 00:48:01,480
cut every overtime. 
Guaranteed pay cut because CMS 

1026
00:48:01,760 --> 00:48:04,440
will systematically decrease 
reimbursement for our codes. 

1027
00:48:04,840 --> 00:48:07,520
And then on top of that, you 
have medical debt because 

1028
00:48:07,640 --> 00:48:10,440
education costs too much. 
And that's going up cost of 

1029
00:48:10,440 --> 00:48:12,080
running a practice goes. 
Up I saw. 

1030
00:48:12,120 --> 00:48:13,480
But we have a guaranteed pay 
cut. 

1031
00:48:13,560 --> 00:48:15,520
When one of my friend's kids 
told me what they were paying 

1032
00:48:15,520 --> 00:48:18,400
for their kid to go to in state 
I actually screamed. 

1033
00:48:18,400 --> 00:48:23,240
I was like this is fucking crazy
we need to get these costs down.

1034
00:48:23,320 --> 00:48:26,680
Which truly is what I think 
every every Democrat should be 

1035
00:48:26,680 --> 00:48:28,360
running on. 
You should just be talking about

1036
00:48:28,360 --> 00:48:32,600
the cost of things because holy 
shit, that's you know, but it's 

1037
00:48:32,600 --> 00:48:34,760
like from my perspective, it's 
like, I think about that from 

1038
00:48:34,760 --> 00:48:36,720
like the first level where I'm 
like, OK, you don't trust 

1039
00:48:36,720 --> 00:48:38,480
corporations and you have every 
reason to not trust 

1040
00:48:38,480 --> 00:48:40,080
corporations. 
Say I'm a company, right? 

1041
00:48:40,320 --> 00:48:42,440
You're buying like some people 
buy from me as a person, but 

1042
00:48:42,440 --> 00:48:44,640
ultimately I'm a company. 
Start there. 

1043
00:48:44,640 --> 00:48:47,120
And then you're like, I'm going 
to try to explain to you things 

1044
00:48:47,160 --> 00:48:49,280
why it happens. 
And if you don't accept that, 

1045
00:48:49,760 --> 00:48:52,280
you can go somewhere else. 
That's like very much so where 

1046
00:48:52,280 --> 00:48:54,960
I'm like, I wish you I. 
Wish you well in your journey. 

1047
00:48:55,320 --> 00:48:58,800
Because we're really trying so 
hard and I know other brands are

1048
00:48:58,800 --> 00:49:02,920
not some are, but at the other 
day, I'm like, I wish you well 

1049
00:49:02,920 --> 00:49:05,680
in your journey on finding the 
company that does every single 

1050
00:49:05,680 --> 00:49:08,840
thing that you said because 
sometimes it is literally a, a 

1051
00:49:09,800 --> 00:49:12,120
chemical impossibility. 
Impossibility. 

1052
00:49:13,840 --> 00:49:15,720
Yeah, chemistry doesn't allow. 
Yeah, right. 

1053
00:49:15,800 --> 00:49:18,120
Exactly. 
Or like let us take the steps to

1054
00:49:18,120 --> 00:49:20,120
get you where you want to be. 
Like we'll get you that product,

1055
00:49:20,120 --> 00:49:21,440
but we got to, we got to get 
there. 

1056
00:49:21,440 --> 00:49:24,560
You know what I mean. 
What is your favorite skin care 

1057
00:49:24,560 --> 00:49:26,120
company other than do at the 
moment? 

1058
00:49:27,320 --> 00:49:29,960
My favorite skin care company 
other than DO at the moment. 

1059
00:49:31,960 --> 00:49:35,120
I'm not just saying this because
they pay me, but I do love 

1060
00:49:35,120 --> 00:49:36,520
Medicaid. 
Me. 

1061
00:49:36,840 --> 00:49:37,840
Too. 
I do love Medicaid. 

1062
00:49:38,200 --> 00:49:39,440
They pay me though. 
Let's be clear. 

1063
00:49:39,560 --> 00:49:43,440
Disclosures The thing is if you 
look at my page, I don't 

1064
00:49:43,440 --> 00:49:46,960
actually take that many brand 
deals and it's because a lot of 

1065
00:49:46,960 --> 00:49:49,320
the times the science doesn't 
match up for what my skin needs.

1066
00:49:49,560 --> 00:49:52,680
I think K Beauty is an amazing 
movement but it's a lot of 

1067
00:49:52,680 --> 00:49:56,040
hydration and very low 
percentage of actives if. 

1068
00:49:56,040 --> 00:49:58,080
That's why I like Medicaid is 
like the science is there. 

1069
00:49:58,360 --> 00:50:00,480
Because they're putting the 
right amount of stuff, they're 

1070
00:50:00,480 --> 00:50:01,920
stabilizing things. 
They're actually vertically 

1071
00:50:01,920 --> 00:50:04,120
integrated. 
They actually own their CMS. So 

1072
00:50:04,120 --> 00:50:06,040
they're actually, CMS are 
contract manufacturers. 

1073
00:50:06,040 --> 00:50:07,720
So they're able to actually 
control the manufacturing 

1074
00:50:07,720 --> 00:50:10,040
process. 
So they're able to get some of. 

1075
00:50:10,040 --> 00:50:13,760
Those because they were recently
acquired, Yeah, yeah, yeah. 

1076
00:50:13,760 --> 00:50:16,480
And I remember that one into the
sales price because they were 

1077
00:50:16,480 --> 00:50:18,920
vertically integrated, yeah. 
Yeah, yeah, 1.4 billion. 

1078
00:50:19,120 --> 00:50:21,640
And that's also another thing is
like Medicaid I think, I hope is

1079
00:50:21,640 --> 00:50:23,760
a legacy brand. 
They've been around for 15 

1080
00:50:23,760 --> 00:50:25,240
years. 
I hope they're around for 20 

1081
00:50:25,240 --> 00:50:26,960
more. 
And they're not a flash in the 

1082
00:50:26,960 --> 00:50:29,160
pan and they're not duping. 
They're not chasing. 

1083
00:50:29,160 --> 00:50:30,960
Tetra Lux is my favorite. 
Yeah. 

1084
00:50:31,280 --> 00:50:33,720
Oh yeah, I love that one. 
That's C Tetra C. 

1085
00:50:33,720 --> 00:50:36,680
Tetra, C Tetra. 
I just didn't add for it. 

1086
00:50:36,680 --> 00:50:41,640
So say Tetra advanced and then 
another brand that I really love

1087
00:50:41,640 --> 00:50:44,600
is Iope, but I don't love some 
of the products that they're 

1088
00:50:44,600 --> 00:50:49,600
launching in the US because they
have this retinol in Korea that 

1089
00:50:49,600 --> 00:50:53,440
is top tier. 
I, I, I'm like, I feel like my 

1090
00:50:53,440 --> 00:50:56,520
results are better than with 
treadmill and I'm going to be 

1091
00:50:56,520 --> 00:51:00,120
honest and it's $120.00 for 
20ML. 

1092
00:51:00,360 --> 00:51:02,600
So for me, every time I buy it, 
because I've bought it, because 

1093
00:51:02,600 --> 00:51:04,360
they don't, they've only sent me
like once or twice and then 

1094
00:51:04,360 --> 00:51:06,200
they're like, you don't post 
that much of those going on. 

1095
00:51:06,240 --> 00:51:07,680
So I'm like, please send me 
more. 

1096
00:51:08,800 --> 00:51:13,360
But anyways, I, I buy it and it,
it's very, it's very expensive 

1097
00:51:13,360 --> 00:51:15,360
for the US market. 
What did they launch in the 

1098
00:51:15,360 --> 00:51:18,400
United States? 
A $58 spicule version with 

1099
00:51:18,400 --> 00:51:19,920
retinol at the very bottom of 
the ingredient. 

1100
00:51:19,920 --> 00:51:20,720
It's just not the. 
Same. 

1101
00:51:20,720 --> 00:51:23,080
It's just not the fucking same. 
And I'm like, why? 

1102
00:51:23,080 --> 00:51:25,280
And I'm like, oh, because people
think K beauty is cheap. 

1103
00:51:25,600 --> 00:51:28,600
But if a product is cheap, I'm 
telling you right now, their 

1104
00:51:28,600 --> 00:51:31,360
ingredient stack is not going to
be super sophisticated. 

1105
00:51:31,360 --> 00:51:35,720
It's probably a hydrating 
product or it's a product that, 

1106
00:51:35,720 --> 00:51:38,240
yes, it might be able to tackle 
dark spots to a certain level, 

1107
00:51:38,400 --> 00:51:40,280
but probably if you're a certain
age. 

1108
00:51:40,600 --> 00:51:43,200
Yeah, yeah, no, I totally. 
And we could do a whole nother 

1109
00:51:43,200 --> 00:51:45,320
episode on that, just like the 
duping market. 

1110
00:51:45,320 --> 00:51:49,440
And you know, I'm all for like 
drugstore beauty and things like

1111
00:51:49,440 --> 00:51:52,920
that, but I, I think if you 
really look at the ingredients, 

1112
00:51:52,920 --> 00:51:55,400
where they're sourced from and 
where they fall on the list 

1113
00:51:55,400 --> 00:51:57,960
because that matters like how 
much percentages. 

1114
00:51:58,080 --> 00:52:00,840
You know how expensive La Roche 
Pose now is in the drugstore? 

1115
00:52:01,080 --> 00:52:02,840
Because we're working on a 
sunscreen right now. 

1116
00:52:02,840 --> 00:52:05,160
I'm currently testing it and 
we're doing it with a new 

1117
00:52:05,160 --> 00:52:06,720
filter. 
BEMT Parcel Shield. 

1118
00:52:06,720 --> 00:52:09,360
First sunscreen filter in the 
United States to be approved 

1119
00:52:09,360 --> 00:52:11,760
since 1999. 
Which is why beauty is 

1120
00:52:11,760 --> 00:52:13,480
political. 
Literally like the amount of 

1121
00:52:13,480 --> 00:52:16,080
lobbying that had to be done to 
get this shit approved because 

1122
00:52:16,080 --> 00:52:19,240
the FDA doesn't prioritize it. 
They have, quite frankly, more 

1123
00:52:19,240 --> 00:52:21,560
important things to worry about 
than sunscreen because our 

1124
00:52:21,560 --> 00:52:23,720
country is a fucking mess and 
they're underfunded. 

1125
00:52:24,080 --> 00:52:26,040
But that's. 
Going to be the name of the 

1126
00:52:26,080 --> 00:52:28,360
podcast episode of you guys. 
Our country is a fucking mess 

1127
00:52:28,360 --> 00:52:31,920
and it's underfunded. 
Yeah, it. 

1128
00:52:32,880 --> 00:52:35,720
Is all of our money goes to 
defense yes let's just like to 

1129
00:52:35,760 --> 00:52:36,920
defend our. 
Children. 

1130
00:52:37,000 --> 00:52:38,280
Yeah. 
Defend our children. 

1131
00:52:40,000 --> 00:52:42,680
And so with the sunscreen and 
all these things, it's like 

1132
00:52:42,680 --> 00:52:45,040
ultimately it is like a new 
product, like new development. 

1133
00:52:45,040 --> 00:52:46,320
Sorry, I completely lost my 
train of thought. 

1134
00:52:46,320 --> 00:52:50,040
You were talking about the the 
sunscreen and how it beauty is 

1135
00:52:50,040 --> 00:52:51,960
political because we're not 
incentivize. 

1136
00:52:51,960 --> 00:52:53,720
The FDA is not incentivized to 
approve these things. 

1137
00:52:53,720 --> 00:52:57,040
Then you just get stuck in this 
rut and then the people are 

1138
00:52:57,040 --> 00:52:59,080
price conscious and they're only
getting more price conscious 

1139
00:52:59,080 --> 00:53:01,760
because of the politics. 
And then you're de incentivized 

1140
00:53:01,760 --> 00:53:03,760
for the, I mean, have we made 
our point? 

1141
00:53:03,880 --> 00:53:07,640
Have we made our point? 
But then also K beauty companies

1142
00:53:07,640 --> 00:53:11,640
were breaking the law for years,
selling their sunscreens into 

1143
00:53:11,640 --> 00:53:15,360
the US with unapproved filters. 
They were breaking the law, and 

1144
00:53:15,440 --> 00:53:18,720
I had no problem promoting them 
because anything to get people 

1145
00:53:18,720 --> 00:53:21,360
to wear sunscreen. 
But now what's happened is that 

1146
00:53:21,360 --> 00:53:23,560
there's this market that's been 
created where you can't trust 

1147
00:53:23,560 --> 00:53:26,080
American sunscreen. 
And it's like, no, we, we 

1148
00:53:26,120 --> 00:53:28,160
actually just need to be 
fighting more to get these 

1149
00:53:28,160 --> 00:53:31,320
things approved because now the 
FDA has put a kibosh on, they've

1150
00:53:31,320 --> 00:53:35,920
stopped all international 
sunscreens from being sold and 

1151
00:53:35,920 --> 00:53:38,760
much harder to find. 
Now people are getting these 

1152
00:53:38,760 --> 00:53:41,280
like counterfeits and 
counterfeit sunscreen is like 

1153
00:53:41,280 --> 00:53:42,880
the last thing you want to be 
putting on your face because 

1154
00:53:42,880 --> 00:53:44,520
it's actually sometimes doesn't 
even have sunscreen. 

1155
00:53:44,520 --> 00:53:46,240
It's totally unreal, yeah. 
Yeah. 

1156
00:53:46,560 --> 00:53:48,280
I asked you your favorite 
brands. 

1157
00:53:48,280 --> 00:53:50,720
Which brand do you think stands 
to make the most improvement? 

1158
00:53:52,400 --> 00:53:57,320
Oh, a brand that stands to make 
the most improvement. 

1159
00:53:58,400 --> 00:54:04,720
Transparency, Sustainability. 
I mean that's a hard one because

1160
00:54:04,720 --> 00:54:07,080
at the end of the day, beauty 
brands that don't built make 

1161
00:54:07,080 --> 00:54:09,240
their don't cut their teeth on 
that. 

1162
00:54:09,320 --> 00:54:15,240
I think any duping brand you're 
like, oh, it's more accessible. 

1163
00:54:15,240 --> 00:54:16,960
I'm like Maybelline's 
accessible. 

1164
00:54:17,640 --> 00:54:20,760
No, you want you want to buy 
things that. 

1165
00:54:20,920 --> 00:54:23,200
If you buy 10 bottles of 
something does that doesn't work

1166
00:54:23,200 --> 00:54:24,880
versus 1 bottle of something 
that works. 

1167
00:54:25,000 --> 00:54:28,360
Like think for me, like MC Co is
a company that makes me sad, 

1168
00:54:28,560 --> 00:54:32,600
makes me deeply sad. 
They revel in stealing. 

1169
00:54:34,120 --> 00:54:36,280
And stealing, but also like what
are you selling it's. 

1170
00:54:36,280 --> 00:54:38,520
Like, but and then. 
No, I'm sure the products are 

1171
00:54:38,520 --> 00:54:41,800
perfectly fine. 
I, I've never tried one, but I 

1172
00:54:41,800 --> 00:54:44,840
think for me it was actually 
the, I think that that company 

1173
00:54:45,400 --> 00:54:48,720
used to create things that were 
innovative and then realized it 

1174
00:54:48,720 --> 00:54:50,640
was too expensive and it was too
hard. 

1175
00:54:50,840 --> 00:54:53,560
And So what do they do? 
They proved, well, no, they 

1176
00:54:53,560 --> 00:54:55,840
proved that if you do shit, you 
get to a billion dollars real 

1177
00:54:55,840 --> 00:54:58,840
quick. 
And I think that ultimately 

1178
00:54:59,320 --> 00:55:03,240
morality doesn't make you money.
So if you're going to do the 

1179
00:55:03,240 --> 00:55:06,640
right thing in business, it's 
not because you're chasing 

1180
00:55:07,000 --> 00:55:09,080
correct. 
And I think that that's why 

1181
00:55:09,440 --> 00:55:12,800
whenever I hear any sort of 
critique of a brand that I see 

1182
00:55:12,800 --> 00:55:15,840
is more moral, I'm like, you 
have no fucking idea. 

1183
00:55:16,240 --> 00:55:19,080
Because like, actually, they 
would make so much more money 

1184
00:55:19,600 --> 00:55:22,480
doing the shitty thing and they 
aren't doing the shitty thing. 

1185
00:55:22,760 --> 00:55:24,920
And so for me, I give a lot of 
props to brands that do the 

1186
00:55:24,920 --> 00:55:28,680
right thing, that stand on 
science, that are innovating, 

1187
00:55:28,680 --> 00:55:31,760
things like that. 
Like I love like I love K-18 as 

1188
00:55:31,760 --> 00:55:34,400
well as like a hair care brand. 
So it's like I'm like, I love 

1189
00:55:34,400 --> 00:55:36,800
those, but like when I see like.
I love that we have the same 

1190
00:55:36,800 --> 00:55:40,640
brands that we. 
Well, that's my taste, but it's 

1191
00:55:40,640 --> 00:55:45,880
like I get really sad when I see
duping brands and the the way 

1192
00:55:45,880 --> 00:55:49,760
that people are like cheering 
them on. 

1193
00:55:50,200 --> 00:55:52,200
It makes me sad because I'm 
like, you're disincentivizing 

1194
00:55:52,200 --> 00:55:53,480
innovation. 
There's going to be nothing left

1195
00:55:53,480 --> 00:55:55,240
to dupe. 
There will be no more companies 

1196
00:55:55,240 --> 00:55:55,960
to dupe. 
Right. 

1197
00:55:57,040 --> 00:56:00,480
It's a somber note, but I think 
that's what we're going to end 

1198
00:56:00,480 --> 00:56:01,560
on Happy. 
Take care, buy it. 

1199
00:56:02,440 --> 00:56:03,280
Sephora sale.