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Theme in life, inevitably there 
will come times where you lose 

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momentum, where the optimism 
fades, where the confidence that

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you once had in something, in 
your pursuit of something has it

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has diminished. 
There'll be times when when you 

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in maybe it's like startup mode 
of a business, right? 

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Startup mode of a business 
fucking is so exciting. 

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There's so much opportunity. 
Or when you first start at the 

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gym, go on the health journey, 
it's exciting. 

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There's so much opportunity, 
there's so much fucking 

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possibility. 
It's like the first time you 

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make a sale. 
I remember the first time I made

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a sale in my architectural 
business. 

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It was like I was just so 
exciting and the next to the 

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next to the next. 
The first time I made a sale in 

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The Awakened Man, like the first
time you do these things, it's 

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so fucking exciting the first 
time. 

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Like you lose that first bit of 
weight or like something amazing

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happens in your career when 
you've set yourself an objective

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and then you're in momentum and 
you start building things. 

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It's just fucking powerful. 
It's like this, this, it's an 

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energy that we cultivate within 
ourselves, particularly in 

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business. 
It's like this, this, we call it

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the the startup energy. 
Startup energy is exciting, 

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right? 
It's new. 

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We build that in ourselves. 
It's like, in fact, I think for 

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me personally, whenever this has
happened in my life, I've been 

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very delusional like that. 
I haven't like had any like 

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these preconceived ideas about 
what I'm going to achieve or 

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when I'm going to achieve it or 
how I'm going to achieve it. 

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I've just been fucking in the 
zone and on it been very just 

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delusional and and that delusion
that then led to forms of 

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success. 
Think about that for you guys, 

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like when you've had that in 
your life, when you, when you've

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had that like that inner belief 
of possibility, that enthusiasm,

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that intrinsic motivation that 
just makes you spring out of 

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bed, right? 
But then life happens. 

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Shit happens. 
That client that the that 

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amazing fucking client that 
loved you and you love them, 

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they then decide to leave you. 
That amazing client that you 

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loved and they loved you decides
to fucking sue you because of a 

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project going wrong. 
The amazing fucking team member 

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that like the second person that
came into your team that you 

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loved and you never thought 
would leave you, then leaves you

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rejection online. 
When you get your first bit of 

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hatred or your first fucking 
troll, all the people or even 

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your family and your friends 
around you that you start to 

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question what you're doing. 
Maybe, maybe, maybe you get 

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disowned. 
Maybe there's like, what the 

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fuck? 
What's what's Luke? 

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I don't understand what Luke's 
doing. 

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I don't understand what Mike's 
doing. 

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Like what's going on here. 
Get pushed out of friends 

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circles, get pushed out of 
social circles. 

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People don't understand what's 
going on. 

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There's these like inevitable 
highs and lows. 

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We have all this start up high, 
this optimism, this possibility,

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and then you get a punch in the 
gut and it is inevitable like 

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that. 
That wave of that high fucking 

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wave. 
You can't ride that for life. 

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I remember all these times when 
I've had these punches in the 

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gut when my amazing team members
left me, or when a client wanted

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to sue me, or when a client 
asked for a refund. 

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Oh fucking hell. 
It's all like it just doesn't go

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your way. 
Think about that for your life. 

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Like when have you had that 
amazing optimism? 

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And then something is coming the
way there's been this challenge,

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this chaotic challenge that that
you weren't expecting that's 

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come and punched you in the 
fucking gap and it hurts. 

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And then this fear comes in. 
Fuck, like what what if, like 

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what if I wasn't destined for 
all the success? 

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What if I like was a one trip 
pony? 

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What if like actually I don't 
really know what I'm fucking 

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talking about and I haven't got 
it all together And this like 

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those, all those clients that I 
was getting all that success I 

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was having in the gym or 
whatever that looks like 

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actually was just short term. 
Like this fear can kick in and 

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if you're not careful, that fear
can fucking drive you. 

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That fear of judgement, the fear
of failure or sometimes even the

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the fear of actually being 
successful can, if you're not 

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careful, really keep you small 
and really keep you playing in 

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the lower fields, the lower 
leagues. 

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And it's a big thing. 
I've seen it in myself. 

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I see it in loads of guys seeing
you guys listening in that we 

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ride this, we, we have these 
seasons of momentum and power, 

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fucking magic, the seasons of 
that. 

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And then there's the inevitable 
punch, There's the inevitable 

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blow. 
Something goes wrong doesn't 

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always go our way. 
And if we're not careful, it can

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affect our belief system and 
install those fears in us that 

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then can keep us low because 
it's in those moments where it 

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truly, truly matters. 
Because in those moments, here's

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the thing, it's like all of the 
pain and the low periods that I 

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have been through in growing my 
businesses, growing my life, 

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growing my career, they have 
absolutely shaped my character. 

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They have. 
They've given me the stories. 

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They've given me the stories I 
can look back on now and go 

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fuck. 
I learned so many lessons there 

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because I persevered. 
Without those growing pains, you

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don't become the man you need to
be. 

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Without the growing pains, you 
don't become the man you need to

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be. 
It's hard when it fucking 

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happens the first time. 
Hard when it happens the 2nd, 

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3rd, 4th, and 5th. 
It doesn't get any fucking 

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easier, to be honest. 
Every level there is a new 

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devil. 
But here's the thing, the fear 

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of disappointment, it's like, 
fucking hell, I I was on this 

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great growth journey. 
Now I've had some punches in the

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gut. 
Now I haven't got that intrinsic

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motivation that I had once 
before, and I've probably got to

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make some gutsy, ballsy move 
really to take it up to the next

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level, to get it back or to go 
to the next stage. 

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I have to make gutsy moves, 
risky moves, bolder moves. 

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And there's this fear of 
disappointment, internal 

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disappointment that if you 
don't, if it doesn't fucking 

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work out, if you don't win, the 
only if you're a disappointment 

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to yourself, maybe other people 
around you. 

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But this fear of disappointment,
this internal fear of 

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disappointment will absolutely 
cap your growth. 

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It will cap your income. 
It will cap your level of growth

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in your relationships. 
It will cap the level of growth 

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that you have in your business 
and your careers and your lives.

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This fear of disappointment, the
disappointment in yourself will 

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fucking keep you so small. 
It's like, I know I know I 

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should release the new offer, or
I know I should get on that big 

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podcast, or I know I should make
the big the next career jump. 

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I know I should set up that 
business and I know I should 

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start the fucking side hobby, 
the side hustle. 

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I know I should start my 
business. 

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But what if it flops? 
Or if I start? 

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What if I start my business, my 
next new business, and then no 

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client buys? 
What if I really put myself out 

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there and I'm ridiculed? 
What if I get hate? 

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What if people make fun of me? 
The what if there will fuck you.

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This is like so fucking 
important for your growth as men

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that the resilience that you 
have in these moments when 

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you're down is what moulds you, 
is what sees you through. 

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Because in those lows that are 
inevitable, can you access the 

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delusion that you once had? 
Can you access the optimism and 

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the the possibility, the energy,
the fucking magic that you once 

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had? 
Because that is the key. 

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Being able to hold that level of
anticipation that something can 

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go wrong. 
Being able to hold the the 

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possibility of disappointment, 
being able to hold the chaos 

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internally. 
You being able to hold that 

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absolutely dictates your 
success. 

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With all the chaos that's around
you, all the challenge that's 

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around you, you being able to 
hold that firmly as a man will 

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absolutely dictate how 
successful you are. 

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This is you building resilience 
as you go through the storm, the

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seasons, the waves, the UPS and 
the downs because the successful

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people, they can hold that they 
can handle the feeling of 

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disappointment. 
They can handle all the fears. 

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Can you handle the fear? 
Are you willing to be the man 

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that's going to put it all on 
the line? 

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Are you willing to be the man 
that's willing to put it on the 

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fucking line? 
Yesterday on the Awakened Man 

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call had a great conversation 
with Yazeen and this came up. 

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I've just got up on my phone 
here, this quote by Carl Young. 

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The greatest burden a child must
bear is the unlived life of its 

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parents. 
The greatest burden a child must

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bear is the unlived life of its 
parents. 

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That fucking punched me straight
in the gut. 

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And for me, it was like, dude, 
how much more am I willing to 

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put on the line here? 
To fucking go bigger to read, to

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truly create that illogical, to 
go bigger and bigger and bigger.

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How much am I willing to put on 
the line, especially as I have a

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son? 
I don't want him to carry that 

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burden of, of me having a life 
where I've unlived it to my 

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potential. 
And here's and here's the thing.

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And this, this is like a take 
away that I want you all to 

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consider is that your number one
priority in life is to hold, 

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keep, accelerate your internal 
belief and your internal energy 

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that you have what it fucking 
takes. 

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And you are the one. 
The biggest thing for you to do 

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in life is to maintain and hold 
your belief that you are the one

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fucking guard that shit. 
Guard that powerfully anyone 

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that tries to get in your way 
to, to limit the way you think, 

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to poison your environment with 
negativity. 

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Fucking call that. 
Get rid of that. 

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You have to guard your belief 
because it's very when you are, 

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when you go through the 
inevitable low times, it's easy 

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to be open to other people's 
fucking poison and other 

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00:13:55,800 --> 00:13:58,040
people's way of pessimistic 
thinking. 

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You have to guard it. 
You have to put the boundaries 

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00:14:03,400 --> 00:14:07,640
up. 
Fucking right back yourself. 

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Truly, truly back yourself. 
Be the man that that does make 

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the courageous moves, the brave 
moves even when the chips are 

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down because this is what it 
takes. 

189
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This is what it takes. 
This is not easy. 

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00:14:26,960 --> 00:14:30,360
This is not all flow, sunshine, 
rainbows and unicorns. 

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00:14:37,810 --> 00:14:40,850
And you guys would have seen 
this like the, the, the more 

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that you grow as men, the more 
that you cultivate bigger things

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00:14:47,080 --> 00:14:51,400
in your life, bigger businesses,
more money, better things 

194
00:14:51,400 --> 00:14:53,120
happening. 
Actually, the more vulnerable 

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00:14:53,120 --> 00:14:56,320
you are, the more vulnerable you
you can feel. 

196
00:14:57,040 --> 00:14:59,360
I know for me, I fucking 
absolutely felt that the bigger 

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my businesses got, actually the 
more vulnerable I felt I had 

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00:15:02,600 --> 00:15:06,200
big, I had more people to feed, 
there was more pressure on my 

199
00:15:06,200 --> 00:15:09,840
shoulders. 
Fuck it if I fell now, fuck it 

200
00:15:09,840 --> 00:15:11,680
now. 
Pizza flop. 

201
00:15:12,240 --> 00:15:15,160
He built that business and but 
another we couldn't be the next 

202
00:15:15,920 --> 00:15:19,960
failed in the end that you 
actually you become way more 

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00:15:19,960 --> 00:15:22,600
vulnerable the bigger life that 
you lead. 

204
00:15:24,760 --> 00:15:27,720
But you have to hold that. 
You have to have the capability 

205
00:15:27,720 --> 00:15:32,080
and the resilience to hold that 
the openness to hold that 

206
00:15:32,080 --> 00:15:37,440
vulnerability. 
You got to be able to take 

207
00:15:37,440 --> 00:15:39,560
courageous moves even when you 
don't feel like it. 

208
00:15:42,400 --> 00:15:46,000
You have to be able to take 
courageous, bold fucking moves 

209
00:15:46,000 --> 00:15:48,360
even when you don't feel like 
it. 

210
00:15:48,560 --> 00:15:50,960
This is what it takes. 
When the chips are down, you 

211
00:15:50,960 --> 00:15:55,080
still got to move bolder, 
bolder, bolder, bigger, bigger, 

212
00:15:55,080 --> 00:15:59,160
bigger, more courageous. 
Every time you want to win at 

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00:15:59,160 --> 00:16:02,120
life, you want to lead that 
illogical life, the bigger life.

214
00:16:02,360 --> 00:16:09,840
This is exactly what it takes. 
It's who you are when it's hard,

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when it's not easy to access. 
Access the confidence, the 

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00:16:16,240 --> 00:16:20,600
certainty, the possibility, the 
optimism when it's not easy to 

217
00:16:20,600 --> 00:16:24,880
do that this is what this is, 
how it's fucking. 

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00:16:24,880 --> 00:16:30,360
This defines you by being able 
to move even when it's not easy.

219
00:16:36,470 --> 00:16:39,790
You need to make a conscious 
choice that even when it's hard,

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you keep moving. 
This isn't The thing is, this 

221
00:16:43,480 --> 00:16:46,160
isn't a mindset trick. 
This has nothing to do with 

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00:16:46,160 --> 00:16:48,760
mindset. 
This is a level of 

223
00:16:48,760 --> 00:16:51,160
consciousness. 
This is a belief. 

224
00:16:51,240 --> 00:16:56,160
A belief that you have what it 
takes and a belief that you are 

225
00:16:56,160 --> 00:17:04,319
the One. 
Like I said, your belief on 

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being the One is your number one
priority to protect and to 

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maintain at all costs. 
This my friends, is how you keep

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00:17:18,040 --> 00:17:22,160
the magic going, the momentum 
going, the possibility going 

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00:17:22,440 --> 00:17:27,800
even when the chip's down. 
Team, good to see you. 

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00:17:27,800 --> 00:17:35,320
Talk to you again soon before 
you go. 

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00:17:35,960 --> 00:17:38,640
We are a believer in the ripple 
effect. 

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00:17:39,840 --> 00:17:42,000
So who do you think would 
benefit from this episode? 

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That you could send it to a mate
or a group of mates, a family 

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00:17:45,920 --> 00:17:50,480
member, a team colleague, the 
intern. 

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00:17:50,480 --> 00:17:53,960
They would listen to it and then
they would become better and 

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then the ripple effect would 
continue. 

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Who could you send it to?