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Welcome to Heroic Man. 
This is your daily call to 

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adventure, guys, and we're going
and continuing on the trail that

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we've been blazing on values. 
So you've seen. 

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Yes, Benjamin. 
Share about values today. 

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OK, people, before we share our 
values, OK, people, I'm, I'm 

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going to repeat it, right? 
But again, like I said last 

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week, right, So Gabel Ottingen 
is a professor at UCLA and 

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she's, she is the world's 
leading researcher on the signs 

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of goal attachment, I mean, of 
goal achievement, right? 

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And, and, and, and like I said 
last week, in the week before 

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when we started discussing 
values, right, it is literally 

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impossible. 
Like the, the neuroscience of 

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it, right? 
And, and, and there, there are 

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literally hundreds of thousands 
of, of, of research papers have 

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been written on, on what the 
fuck it takes to, to, to, to be 

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able to achieve and set goals, 
right? 

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And, and the number one thing, 
right, is that you will only 

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ever set goals and achieve goals
if, if you know your, your 

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values. 
I'm going to repeat this for you

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guys, guys, it's so important, 
right? 

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And we, we discussed it last 
week and, and we need to look at

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our lives and ask ourselves, 
well, I've been doing this 

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entrepreneurial thing. 
I've been working for someone 

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else three years, four years, 
seven years. 

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And yet I'm, I'm still far, far,
far away from, from, from, from 

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the goals that I've set. 
And, and then we have to ask 

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ourselves, why is that right? 
And, and, and the number one 

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reason literally is because we 
run our businesses, we lead our 

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lives. 
We, we need our relationships, 

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right? 
And, and, and, and the things 

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that, that we've said for 
ourselves and not only, I never,

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ever aligned with our values, 
right? 

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And, and, and so ask yourself, 
like if, if, as we talked about 

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last week, right, these 10 
categories, right, are 

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scientifically proven right to 
be the, the, the, the 10 things 

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that, that, or the 10 values 
that you need to build your 

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life, your relationship, your 
business, your career around, 

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right? 
What is it in you right? 

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Where they spot X your lizard 
brain, your, your or whatever, 

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right? 
That, that, that is stopping you

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right, from, from actually 
paying attention right? 

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To, to, to, to, to, to, to, to 
being fully conscious right 

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about these, these categories, 
right, And, and again so quickly

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right. 
The, the, the, the, the those 

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same categories. 
Intimate relationships are #1 #2

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family relationships #3 
friendships and other 

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relationships #4 your physical 
and psychological health #5 your

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spirituality. 
Number six, your finances #7 

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you're learning #8 your work #9 
your environment and #10 your 

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civic duties. 
Let me repeat this for you guys.

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So #1 intimate relationships, 
right #2 family relationships #3

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friendships and other 
relationships. 

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Number four, health #5 
spirituality #6 finances #7 

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learning #8 work #9 environment 
#10 civic duties. 

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OK, so last week we does 
everyone have that? 

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You guys have the the 10 
categories they're. 

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In the chart. 
Right, and, and so last week we 

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discussed intimate 
relationships, family 

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relationships, friendships and 
other relationships, health, 

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spirituality, finances, 
learning, right? 

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And today we, we're going to 
quickly discuss, discuss work 

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environment and civic duties and
then do, do an exercise, right? 

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So, so when it comes to work 
right, again, work right is an 

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incredibly important part of our
life, right? 

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And, and Sigmund Freud said 
right, the, the, the, the, the, 

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the difference between someone 
right, very psychologically 

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healthy, right, and, and, and 
someone that, that, that, that 

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that suffers from, from, from, 
from neuroticism, right? 

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And, and every other 
psychologist from Freud onwards,

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right? 
They say the same thing, right? 

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Is it? 
They literally are two 

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categories of of of of of of of 
of improvement or, or two roles 

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that we play in life. 
Number one is, is work, right? 

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And, and, and #2 is our 
relationship or love, right? 

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Which is why we talked about 
intimate family and family 

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relationships and friendships 
and other relationships last 

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week, right? 
I'm going to repeat this for you

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guys. 
So, so every psychologist, 

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right, from Freud to today's 
behavioral therapist, right? 

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Say the same thing, right? 
There literally are only two 

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things, right? 
They, they, they, they, they 

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differentiate as between someone
who's psychologically healthy 

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and someone, right, who is 
neurotic and someone who is 

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psychopathological. 
It is #1 right, The, the, the 

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role that I play in terms of my 
work and #2 is the role that I 

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that I play in term of my love, 
right? 

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And, and if I'm not, if I'm not 
optimizing and actualizing those

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two roles, well, guess what? 
I'm psychologically unhealthy. 

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I'm stuck. 
Do you guys see this, that those

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two things right? 
The, the reason why, why so many

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of us are stuck, so many of us 
engage in, in destructive 

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behaviors, right is because we, 
we, we have not made a 

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considerate, committed effort, 
right to work on those two 

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things. 
And and so work guys is an 

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incredibly important part of 
life, right. 

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Then whether you run your own 
business, whether you work for 

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someone else, right? 
Our our our work offers as an 

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opportunity for personal growth 
because let's say again, right, 

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your career in in your business,
right? 

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Will, will, will only ever grow 
to to the level that that you as

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a person have grown, right? 
Do you see this? 

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The, the work is such an 
important part of life that that

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it it, it offers us an 
opportunity for personal growth,

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right? 
It, it offers us an opportunity 

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for, for growing our income 
right. 

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And again, right, you will 
never, ever grow your income, 

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right without also insuring 
right, the, the, the, the, the, 

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the, the, that your personal 
growth, right? 

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Is, is, is, is aligned with with
your income guys. 

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And, and, and again, just look 
at your life and look at your 

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income. 
Yes, you can say I've, I've done

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personal development work, 
right? 

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I've read the books, I've done 
the causes, right? 

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But, but, but again, right, 
measure, measure your, from the 

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day that you started doing 
personal development work today,

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right? 
Then ask yourself, like if you 

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were one or two when you 
started, right? 

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Are you fucking 10 today, right?
And, and, and if you aren't, if 

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you're still stuck at a #3 and 
#4 right, then look at your 

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income, right? 
And look at your level of work. 

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And, and I can guarantee you, 
right, that, that your income, 

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right, is, is absolutely right 
related to, to, to, to how 

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little personal development or 
not even personal personal 

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development is the wrong word. 
Personal growth, right? 

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Whether you've actually grown, 
right, and, and whether your 

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growth has actually matched your
income. 

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And, and, and the third thing 
that that that work offers us, 

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right, is socialization. 
And again, guys, which is why, 

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right, there's a whole idea of 
solar entrepreneurship, right? 

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Goes against everything that, 
that, that, and especially for 

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men, not Even so much for women,
but for men, right? 

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Solo entrepreneurship goes 
literally against the grain, 

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right, of everything that we 
understand about, about how, how

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us as men, right, if literally 
evolved, right, that, that, 

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that, that that work has to 
provide socialization. 

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So if you're sitting at home all
day by yourself, I'm saying, 

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well, I'm running my business, 
I'm not interacting with people,

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not socializing with people, not
seeing another person, right? 

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Well, guess what, right? 
Then Then ask yourself, right, 

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literally right, there is a, 
there is a, a reason for why, 

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right? 
Both your personal growth and, 

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and, and your income are, are 
stagnant. 

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You, you guys, I'm going to 
repeat this for you guys, 

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because work is such an, an 
important part of all of our 

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lives. 
Those three things, personal 

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growth, income and 
socialization, right? 

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Literally right, cannot exist 
without the the other in, in 

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terms of, of, of, of, of, of 
your work, right? 

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And and so in, in, in terms of, 
of there are four key components

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of work, right? 
Our physical work environment, 

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right, our social relationships 
with other people, whether it's 

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coworkers, whether it's our 
employees, whether it's my boss,

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my customers, whatever, right? 
The actual job I do, right, and 

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the earnings that benefits that 
are associated. 

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What would that work? 
I'm repeat that for you guys 

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that work. 
If work is a value, some values 

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for work, right? 
Literally number one, my 

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physical work environment, 
right? 

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Ask yourself, right, if you're 
working from home, right? 

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Like what, what does your 
current physical work 

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environment say about you? 
Right #2 social relationships 

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with, with other people, whether
it's your coworkers, your boss, 

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your employees, your, your 
clients, etcetera, etcetera. 

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Number #3 the, the, the actual 
work that you do, right? 

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And, and #4 your earnings and, 
and benefits that are associated

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with your jobs, right? 
Doesn't make sense to you Can, 

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can, can you guys see this ask 
you something in terms of all of

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those things, right? 
What would you rate each of 

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those things? 
So #1 your personal growth, 

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right? 
On a scale of one to 10, what is

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that? 
Your income, right? 

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On a scale of 10, what, what is 
it your socialization on a scale

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of one to 10, right, How high, 
what does it rank? 

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And and then the four key 
components of of work, your 

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physical work environment, your 
social relationships, the actual

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job that you're actually doing, 
right? 

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Is that something that actually 
putting you in a state of flow 

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all of the time, right? 
Or, or you just mean it because 

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someone told you, well, you know
what pen go be a be a 

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copywriter, right? 
You don't actually like doing 

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the thing you're doing, but but 
or, or, or your coach or 

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whatever. 
But you do need because other 

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people, because you saw other 
people doing and making money, 

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right? 
And and then earnings and 

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benefits, yeah, associated with 
the job that you're doing. 

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Are you actually making money, 
right? 

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On a scale of one to 10, right? 
Where do you rank it down of 

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that right, guys? 
And again, right, again, it all 

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of us will, will, will, will 
value different things related 

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to work, right? 
And so some of us value the 

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actual work itself, right? 
And, and we, we view it as an 

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Ave. for personal expression and
fulfillment. 

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And some of you might see, see 
the job, right? 

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It's a paycheck, right? 
And you value the, the, the, the

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salary you get from it and the 
benefits above all else, right? 

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And some people might, might 
like the work environment, 

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right? 
I have a friend, right, who, who

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does fishing is a living right. 
And even more than the actual 

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fishing, he just loves being out
at sea, right? 

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And, and, and, and just just 
the, the, the, the, the, the, 

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the, the, the opportunity to be 
out there, right, and 

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experiencing the, the great 
expense of the sea, right? 

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I, I know in, in our family 
business, some, some of our 

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truck drivers, right? 
They, absolutely the thing that 

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they value the most, right, is, 
is just the, the, the, the 

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ability to be on the open road, 
right, and not be, be stuck in, 

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in one of our manufacturing 
plants, right? 

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I, I, I know some, some 
university professors, right? 

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Love, love the stage right in, 
in, in, in, in, in, in. 

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They, they love the podium that 
they, they they've been elect 

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in, in election hall office, 
right in, in, in, in, in, in 

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other people right above all 
else, value the personal 

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relationship that they establish
with, with, with the clients, 

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with the employees, with their 
colleagues, with their bosses or

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whatever. 
Any questions so far, Ben? 

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No, no, the way that I've always
seen it is that the the ones 

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that you don't pay attention to 
are often the ones that come and

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bite you in the ass. 
You know, like real, like quite 

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early on in my coaching career, 
I remember going through values 

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with people and, and it was 
always the ones that they valued

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least that was the ones that 
thwarted their progress. 

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You know, I think about this 
guys, is that we were to just 

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look through the the chat and 
that list that was put up about 

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values and just go actually, you
know what, yeah, which one is 

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the lowest? 
Which one is like a 01/2 or 

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three? 
And like that is the one that's 

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you, you will inevitably move 
forward in these as you do 

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personal growth, but it's that 
one that's the lowest that 

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generally ends up sabotaging 
long term progress. 

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Like just a little example of 
this is that, for example, I, 

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I've met with guys that they had
great, great businesses, they 

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had money, they had a great 
family and then they just were 

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super overweight and their 
health was in tatters. 

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And that was the thing that just
bothered them the most. 

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And they, they would struggle 
with it enormously. 

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Equally, there was guys that had
really, really great health, but

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they were broke. 
So think about, think about what

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that is for you, because that's 
the one that just with a little,

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you know, just a bit of 
attention, you can take it from 

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A3 to a six quite easily 
normally as well. 

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Is that the? 
Is that is that the question we 

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should pose for today, you're 
saying because. 

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No, no, we, we, we're going to 
do a proper exercise. 

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But guys, before we, before I 
get to the exercise, just want 

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to quickly discover, discuss and
discuss, discuss environment, 

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right? 
So, so environment can be broken

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down into micro and macro 
levels, right? 

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And so most of us haven't 
actually thought about it like 

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this, right? 
So, so, so, so our micro 

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environment includes our 
immediate surroundings, the, 

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the, the, the home we live in, 
the neighborhood we live in the,

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the, the down the city we live 
in and, and on and on, right? 

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And, and our micro environment 
might also include things like 

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like, like like air and water 
quality, my, my, my privacy, my 

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safety, my recreational 
opportunities, right? 

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And, and the macro environment 
on, on the other is broader, 

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right? 
And and and and encompasses 

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things such as the, the, the 
straight and country where the 

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state and country where I live, 
right? 

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Or, or, or, or, or or the world 
at large, right? 

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And, and and, and again, right, 
whether your microenvironment 

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right or your microenvironment 
right? 

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Ask yourself right, right now on
a scale of one to 10, right, 

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your, your, your current home, 
right? 

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Are you happy with it? 
In a scale of one to 10, your 

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neighbourhood, right, the town 
that you live in, the city that 

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you live in, right. 
So I know, for example, Ben, 

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right, didn't got at some point 
got bust off at his macro 

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environment, right. 
He didn't want to live in in 

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Wales and be constrained by by 
the economic opportunity in 

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Northern Wales. 
So he chose to he and probably 

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chose to change it by moving to 
Dubai, right? 

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But again, but you see how 
there's a feedback look, because

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now he lives in Dubai, right? 
It also has a huge impact on his

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microenvironment, right? 
The neighborhood that he lives 

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in, the house that he lives in, 
right? 

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And on and on, right? 
The, he is quality of life, 

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right? 
The privacy, recreational 

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opportunities and on and on and 
on. 

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So, so guys, what you want to do
in terms of environment, right 

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is evaluate both your micro 
environment and your micro 

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environment, right? 
And, and, and, and ask yourself,

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right, how is your current micro
macro environment actually 

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right? 
What are your values about those

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things, right? 
And how are they actually 

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affecting your level of 
happiness? 

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So now people, the exercise for 
the day quickly, right? 

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So we, we've got the, the, the, 
the 10 categories right? 

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In, in, in, in, in, in, in, in 
sorting them through them can 

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get pretty confusing, right? 
I, I, I get that, right? 

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And so a useful way, not usual 
useful way, right? 

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I usually write an exercise that
I usually do with my clients, 

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00:14:41,880 --> 00:14:44,080
right, which is actually a 
useful way to help them to do 

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this, right? 
Imagine, right, that you sorting

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00:14:47,520 --> 00:14:49,800
through the mail, right? 
And, and putting individual 

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00:14:49,960 --> 00:14:53,400
value positions, right, AKA the 
letters into the appropriate 

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00:14:53,400 --> 00:14:55,320
slots. 
So, so, so imagine, right, that,

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00:14:55,320 --> 00:15:00,000
that, that, that, that you sort 
into your mail right in, in, in,

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00:15:00,000 --> 00:15:02,880
in, in your value positions, 
those value categories, right? 

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You're literally assorting, 
assorting through them, right? 

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And putting them right into the 
appropriate mailboxes. 

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And so each, so these 10 
mailboxes, each of the 10 

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mailboxes are one of the 10 
categories, right? 

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And So what you're going to do 
is you're going to spend at 

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00:15:17,000 --> 00:15:19,680
least 30 minutes in our, in our,
in this exercise, right? 

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00:15:20,880 --> 00:15:26,680
And and, and, and and the way we
do this exercise, right is 

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either so you don't have to 
leave your house and go to to a 

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00:15:31,320 --> 00:15:33,120
stationary store if you don't 
have stationary to do this 

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00:15:33,120 --> 00:15:35,200
exercise. 
So, so either you want right to 

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00:15:35,200 --> 00:15:37,520
buy one of those stand start 
organizers from your local 

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00:15:37,520 --> 00:15:40,360
office supply store, right? 
Or, or, or you can make one up 

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00:15:40,360 --> 00:15:43,680
right using ten of those Manila 
folders, right? 

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00:15:44,000 --> 00:15:47,640
And, and fasten IT security, 
secure security securely, right 

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00:15:48,160 --> 00:15:51,400
to a poster board or to a piece 
of wood and in, in, in, in, in 

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00:15:51,400 --> 00:15:53,640
in either case, what you want to
do is you're going to label the 

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00:15:53,640 --> 00:15:56,720
slots, right? 
Or, or the folders with these 

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00:15:56,720 --> 00:15:58,960
stand titles. 
So it doesn't make sense to you 

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00:15:58,960 --> 00:16:00,040
guys. 
So, So what you need to do is, 

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00:16:00,280 --> 00:16:01,720
is you need to get get off your 
ass. 

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00:16:02,440 --> 00:16:04,240
Go go to one of your local 
stationary stores. 

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00:16:04,240 --> 00:16:06,360
If you don't have the material 
at home, right? 

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00:16:06,360 --> 00:16:08,360
And, and, and you want to buy 
either one of those stand slot 

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00:16:08,440 --> 00:16:12,800
organizers, right? 
Or, or make one using those 

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00:16:12,800 --> 00:16:15,680
Manila folders or envelopes, 
right? 

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00:16:16,160 --> 00:16:18,720
Which you're in the fasten 
securely to a poster ball or to 

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00:16:18,720 --> 00:16:21,040
a piece of wood in in either 
case, you you want to label the 

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00:16:21,040 --> 00:16:25,360
slots or or or the folders, 
right, with these ten titles. 

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00:16:25,360 --> 00:16:27,240
So intimate relationships, 
family relationships, 

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00:16:27,240 --> 00:16:29,440
friendships and other 
relationships, health search, 

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00:16:29,440 --> 00:16:32,400
reality, finances, learning, 
work, the environment and your 

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00:16:32,400 --> 00:16:34,720
civic duties, right? 
And then what you want to do, 

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00:16:34,760 --> 00:16:39,680
right, is you want to get 
yourself 5 inch by 8 inch index 

333
00:16:39,680 --> 00:16:42,240
cards or file cards or whatever 
you call it in your little 

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00:16:42,240 --> 00:16:45,200
corner of the world, right? 
And then you want to answer the 

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00:16:45,200 --> 00:16:46,600
the the following value 
questions. 

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00:16:46,840 --> 00:16:52,440
OK, so, so the, the, the first 
part to your organizer slots or,

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00:16:52,440 --> 00:16:56,600
or envelopes attached to a board
or whatever #2 right, you, you, 

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00:16:56,720 --> 00:17:00,240
you want 5 inch by 8 inch index 
cards or file cards, whatever. 

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00:17:00,240 --> 00:17:02,160
And and, and then you, you want 
to answer the following value 

340
00:17:02,160 --> 00:17:03,720
questions for each category, 
right? 

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00:17:04,400 --> 00:17:07,119
So you say to yourself, what, 
what exactly the question is, 

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00:17:07,119 --> 00:17:10,599
what exactly do I value about 
right intimate relationships? 

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00:17:11,160 --> 00:17:12,760
And you fill in the category, 
right? 

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00:17:12,760 --> 00:17:14,920
And and, and and you can have 
more than one value for each 

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00:17:14,920 --> 00:17:18,720
category. 
So for example, right, you might

346
00:17:18,720 --> 00:17:21,000
say, what exactly do I value 
about intimate relationships, 

347
00:17:21,240 --> 00:17:23,319
right? 
And so your answer could be, I 

348
00:17:23,319 --> 00:17:24,960
value having someone who shares 
my love. 

349
00:17:24,960 --> 00:17:29,000
I value having a single sexual 
partner, or I value having 

350
00:17:29,000 --> 00:17:31,200
multiple sexual partners. 
I value having someone with whom

351
00:17:31,200 --> 00:17:32,880
I can share my deepest thoughts 
and feelings. 

352
00:17:33,120 --> 00:17:35,280
I value having a close companion
to share each day with. 

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00:17:35,600 --> 00:17:37,640
Does it make sense to you guys? 
So what do you want to do for 

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00:17:37,640 --> 00:17:40,760
each of those value categories? 
Ask the question, what exactly 

355
00:17:40,760 --> 00:17:44,120
do I value about right? 
And then write that answer on, 

356
00:17:44,120 --> 00:17:47,000
on, on, on, on an index card, 
right? 

357
00:17:47,160 --> 00:17:49,120
And again, for each of the 
categories, you, you can have 

358
00:17:49,120 --> 00:17:51,240
one or you can have multiple 
answers. 

359
00:17:51,880 --> 00:17:54,000
And So what you want to do is 
you want to spend at least 30 

360
00:17:54,000 --> 00:17:57,160
minutes to an hour, right? 
And, and take your time and even

361
00:17:57,160 --> 00:17:59,000
longer if you want to, right? 
And, and, and work through each 

362
00:17:59,000 --> 00:18:00,600
of those, those value 
categories. 

363
00:18:00,680 --> 00:18:04,120
What, what we don't want to do 
is we don't want to judge your 

364
00:18:04,120 --> 00:18:06,200
values, right? 
We want to accept them for what 

365
00:18:06,200 --> 00:18:07,800
they are, right? 
And then we want to put them in 

366
00:18:07,800 --> 00:18:13,800
the proper place, right? 
And then on, on our next goal, 

367
00:18:13,800 --> 00:18:16,400
we, we, we will do an exercise 
to, to actually rank them later.

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00:18:16,400 --> 00:18:19,000
But for now, right, we just want
to spend time categorizing and 

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00:18:19,000 --> 00:18:19,760
sorting through them.