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This idea of well, ask yourself,
why weren't you motivated to do 

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it like Michael? 
Why? 

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Why were you motivated to only 
or not motivated to, to only 

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have asset, right? 
Guys, The thing is right, take 

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the word motivation. 
Like what the fuck does it even 

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mean? 
All of all of us, right? 

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If if you had to ask anyone, 
well, why, why do you hire a 

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coach? 
Why do you join a program? 

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Why do you do a course? 
Why do you read books? 

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And, and almost all of us will 
say, well, it's because I want 

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to kick up the ass. 
I want, I want someone to hold 

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me accountable. 
I want to, I want to be more 

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motivated, right? 
And, and the question is right, 

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what the fuck does does 
motivation even mean? 

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Right? 
How, how, how do we spark 

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motivation, right? 
How do we even sustain it right?

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And, and so by now you guys know
that, that, that I absolutely 

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I'm, I'm, I'm, I'm a word nerd. 
Like I literally get orgasmic of

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a dictionary, right? 
And, and, and I love the 

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etymology right, of, of, of, of 
words, right? 

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And, and, and so the, the, the, 
the word motivation, right, 

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comes from the Latin word 
multiverse. 

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And, and, and it's variable of 
two parts. 

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So, so the motive right 
literally means right our reason

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for doing something right and 
and and and and and the word 

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motive came from from from the 
Latin word motive us right, 

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which literally meant to move 
right. 

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And and so therefore motivation 
in in its current form, right is

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this it, it, it, it motivation 
derives from motive, which which

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literally means my what is my 
reason for doing something 

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right? 
And, and that comes from the 

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Latin word motive us, which 
means to move like you literally

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get off your ass, right, and go 
take a walk or exercise or 

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whatever. 
It's a motivation. 

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Therefore, right is literally 
the engine for doing things 

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right. 
It literally is the, the thing 

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that, that, that drives me, 
that, that, that compels me to 

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take consistent action in, in, 
in, in, in pursuit of, of, of, 

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of, of, of what matters most to 
me. 

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I'm, I'm going to repeat this 
for you guys. 

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You guys see this most of us 
when, when we think about 

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motivation, right? 
We, we, we, we out there saying,

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well, you know what? 
I'm going to be motivated when, 

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when I read, when I finish 
reading this book, when, when I 

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finish hiring a coach, when I 
finish doing S hypnotis, when I 

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finish aligning my chakras on 
the mountain like Craig does, 

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when, when I finish the scores 
or whatever the fuck it is 

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right. 
And, and and that is not what 

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motivation is. 
Motivation literally right 

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translated from from Latin 
literally means right, the 

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engine for doing things right. 
Motivation is the thing that, 

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that, that drives us that, that,
that compels us to take 

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consistent action, right? 
I take, I take action because 

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right, I'm, I'm, I'm, I have 
something that, that, that is 

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driving me forward. 
It's not, well, somebody else 

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needs to come in and motivate me
to, to do anything, right? 

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That's sort of what motivation 
is. 

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Motivation literally is, is a 
thing, right? 

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That, that, that compels me to 
take consistent action in, in, 

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in, in pursuit of what matters 
most to me. 

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OK, I'm going to repeat this 
again for you. 

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This. 
So motivation is literally the 

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thing that compels us to take 
consistent action, right? 

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In pursuit of what? 
Well, it's in pursuit of what 

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matters the most to us, right? 
And again, you guys see this, 

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what, what matters the most to 
us? 

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Well, the things that matter the
most to us literally is our 

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values. 
Do you guys see this, that that 

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that I'm motivated to take 
action or consistent action in 

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pursuit of what? 
Well, I'm, I'm, I'm, I'm, I take

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consistent action in pursuit of,
of the thing that matters most 

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to me, literally AKMI values. 
Do you guys see this, that, 

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that, that, that without knowing
what the fuck you value, without

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knowing what, what, what you 
value in life, right? 

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You will never be motivated. 
You will never take consistent 

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action because then your action 
is in pursuit of of God knows 

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what, but but it's there in 
pursuit of the things that 

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matter most to you. 
Do you guys see this? 

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That what we have to do right? 
You have to move by by 

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cultivating your motivation, 
guys, I'm repeat this for you 

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guys. 
The the, the, the, the, the 

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motivation happens when we 
committed right to taking action

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in pursuit of the things that 
matter most to us, right? 

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And we've committed to, to 
moving right, but by cultivating

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our motivation right in the 
question then is how the fuck 

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you even do this right? 
And so a couple of things #1 is 

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that we first need to spark our 
motivation. 

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So psychologists have a formula 
for this s + S + a, right? 

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And, And so the first essence 
for spark, right? 

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So first what we need to do is 
we need to spark our motivation.

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Then the second essence for for 
sustain our for sustain, right? 

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So, so we need to spark our 
motivation and and then we need 

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to sustain our motivation, 
right? 

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And, and then the the a in that 
equation sense for amplify, 

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right? 
And then what we want to do is 

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we want to amplify our 
motivation So quickly S + S + A 

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is literally it's our spark plus
plus sustaining it, plus 

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simplifying it. 
So first, when it comes to 

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motivation, we want to spark our
motivation, right? 

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But by getting clear on the 
things that they actually value 

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that matter to us, right? 
And then racially value. 

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Then then what we need to do is 
we need to sustain our 

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motivation. 
And you can only sustain your 

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motivation, but by getting up 
every morning and saying, well, 

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the things that I'm doing today,
right? 

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I, in pursuit of creating, 
creating a meaningful life, 

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there is a line with my, with my
values, right? 

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And then what we want to do is 
we want to amplify our 

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motivation, right? 
And so the, the, the, the first 

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part, the, the spark, right? 
We, we, we need to get going, 

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right? 
We get up in the morning and we 

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need, we need to have something 
that literally likes to Falcon 

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fire on our ass, right? 
And, and how do we do it? 

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Well, well, well, well, a couple
of things. 

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Number one is through ambition, 
right? 

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And what psychologists call 
expectancy, right? 

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So, so I have to have ambition, 
right? 

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And I have a fucking real desire
to create something if I only 

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have a tiny amount of of 
ambition, right? 

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Or desire, guys, if you have a 
tiny little bit of ambition, 

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right? 
Or desire, because again, guys, 

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look at our psychology, too many
of us say, well, you know what? 

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I'm not, I'm not really that 
ambitious. 

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I'm not doing it for the money, 
guys. 

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Then what the fuck are you doing
it for? 

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You know what? 
If you're not doing it for the 

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money, honestly, give up being 
an entrepreneur, give up being, 

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be working for someone. 
Go be a fucking monk. 

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Go be a Buddhist monk. 
Go live in a temple for your, 

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the rest of your life. 
Go become a Franciscan monk, 

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right? 
And go live in the monastery 

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somewhere, guys. 
You without, without having a 

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real desire and having ambition,
right? 

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Every man right has to be 
fucking ambitious, right? 

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Without ambition and without 
desire, you absolutely will 

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never be motivated to do shit, 
right? 

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That we have to have ambition 
and we have to have a real 

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desire to create something like 
if we only have a tiny amount of

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ambition or desire, right? 
You will never, ever, ever, ever

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have real motivation to create 
your impossible goals, guys. 

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I'll repeat this for you guys. 
Those impossible goals, the 

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thing that you say that you want
to achieve before your clock 

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stops ticking, right? 
And before you die, right? 

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Those things you will never, 
ever, ever, ever, ever achieve 

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them if you don't have, if you 
don't have a real desire and 

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ambition to create, to create 
something. 

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And so that's the first part. 
We have to have an incredibly 

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strong one, AKA I fucking want 
that guys again, right? 

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For those of you who have been 
on awakenment for some time and 

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on heroic man, we've talked 
about this, right? 

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Get fucking clear. 
What the fuck is it that you 

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want? 
The thing that you want, right? 

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Are you fucking ambitious about 
it? 

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Is it, is it, is it an is it an 
ambitious goal? 

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Do you have a fucking real 
desire, right to create that 

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thing right, baby? 
Guys, do you see this? 

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That was without right knowing 
what the fuck it is that you 

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want, right? 
You will never, ever, ever be 

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able to spark ambition, right? 
And the thing that you want 

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literally is right. 
The thing that I value the most 

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in life, does it make sense? 
You guys, can you guys see this,

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that every psychologist, right? 
We all know that literally 

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depression and anxiety arise. 
Why? 

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Because we don't know. 
We're not clear on our values or

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the things that we value, right?
Are not aligned with the things 

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that will actually allow us to 
create a life full of meaning. 

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Victor Frankel talked about 
this. 

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Why the fuck was it that when 
men that were stronger than him,

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smarter than him, more 
physiologically healthier than 

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him, died in the concentration 
camps, right? 

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00:08:11,600 --> 00:08:14,160
They, they, they, and, and he 
said these weren't even men that

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were sent to the gas chambers. 
These were men that succumbed 

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to, to, to, to, to, to, to 
depression, to anxiety, to the 

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psychological illness. 
They took their own lives. 

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They, they literally withered 
away in front of him through 

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sickness, right? 
And, and, and it was literally 

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because he said that those men 
had no will to meaning. 

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They had no meaning in life. 
They they couldn't see past 

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right? 
The, the, the, the, the, the, 

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the current environment. 
We as Frankel, right? 

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He had, he had, he had an 
incredible will demeaning 

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because even even though unknown
to him, his wife and his 

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daughter had been killed, right?
He got up every morning right 

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and said to himself, Victor, 
this will end one day. 

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The Nazis will be defeated and 
you will see your wife and 

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00:08:57,640 --> 00:08:59,040
daughter again. 
Did you guys see this? 

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That for him, the spark was he, 
what was what was most valuable 

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to him, his value in life was 
his relationship with, with his 

189
00:09:06,880 --> 00:09:08,760
wife and his daughter. 
Like do you guys see this? 

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And, and, and, and because, 
because he valued what he wanted

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and because he had it's such an 
incredible desire, right? 

192
00:09:15,160 --> 00:09:18,560
And in ambition to love, right 
and and outlive the Nazis, 

193
00:09:18,560 --> 00:09:22,000
right, that he was able to do 
not only just survive, but to 

194
00:09:22,000 --> 00:09:23,760
flourish in the concentration 
camps, guys. 

195
00:09:23,760 --> 00:09:27,840
But but again, right, dead alone
is not, is not enough to spark 

196
00:09:27,840 --> 00:09:30,400
our motivation, right? 
If we don't think, if I don't 

197
00:09:30,400 --> 00:09:33,560
think I can get what I want 
right, or or or or that I 

198
00:09:33,560 --> 00:09:36,320
desire, AKA expect expectancy, 
right? 

199
00:09:36,320 --> 00:09:39,840
So if I don't expect this, this 
thing that, that, that, that, 

200
00:09:40,200 --> 00:09:42,080
that, that, that that I'm going 
after, right? 

201
00:09:42,320 --> 00:09:46,200
If I don't actually believe, 
right, that I can get what, what

202
00:09:46,200 --> 00:09:48,640
I desire, right, Well, then 
guess what? 

203
00:09:48,720 --> 00:09:51,360
You have no fucking hope, right?
And, and, and so we talked about

204
00:09:51,360 --> 00:09:53,400
this over the last couple of 
weeks, right? 

205
00:09:53,400 --> 00:09:56,520
The, the, the number one reason 
why, why too many of us don't 

206
00:09:56,520 --> 00:09:59,320
have confidence, right? 
Is it we said excessive goals, 

207
00:09:59,440 --> 00:10:00,760
right? 
We, we said goals that are 

208
00:10:00,760 --> 00:10:03,000
fucking way beyond our, our 
ability to get right. 

209
00:10:03,000 --> 00:10:06,280
And and because I've said an 
excessive goal, I might say on 

210
00:10:06,280 --> 00:10:08,720
paper, well, you know what? 
I want a 10 million in the bank 

211
00:10:08,720 --> 00:10:11,280
in the next 90 days for some 
guru, Mac guru told me I can do 

212
00:10:11,280 --> 00:10:13,680
it, right? 
But but internally, your mind 

213
00:10:13,680 --> 00:10:15,640
doesn't believe that Your mind 
doesn't believe that you have a 

214
00:10:15,640 --> 00:10:20,480
chance to fucking hell, right to
to actually achieve this. 

215
00:10:20,840 --> 00:10:23,960
And because I don't have 
expectancy, I don't think that I

216
00:10:23,960 --> 00:10:26,800
can get what I desire, right. 
Well, then guess what? 

217
00:10:26,960 --> 00:10:29,080
You literally suffer from what 
psychologists call a sense of 

218
00:10:29,080 --> 00:10:31,680
hopelessness, right? 
You have no hope right then. 

219
00:10:31,680 --> 00:10:34,920
And do you see this that you 
need to believe deeply, right? 

220
00:10:35,200 --> 00:10:38,720
That you can what, that you can 
absolutely get what you desire, 

221
00:10:39,360 --> 00:10:42,960
right, right, guys? 
Which is why we need to do, do 

222
00:10:43,200 --> 00:10:45,520
the deep work, right? 
To build our confidence to 

223
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believe that we can get what we 
want. 

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Any questions so far that 
doesn't make sense, you guys, do

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you guys see this A couple of 
things in terms of motivation. 

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I, I, I, I need to have a, a 
sense of, of, of, of, of intense

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ambition and desire, right? 
The, the, the thing that I'm 

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going after, right? 
It really is the thing that, 

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that I desire. 
How do I know the thing that I 

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desire will, because it is, it 
is one of the things, right? 

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It is a core value of mines. 
I know that, that, that, that, 

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that it is something that I 
value above everything else in 

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the world. 
And, and, and even if I achieve 

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those things right, well, then 
it will lead to me to living a 

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life full of meaning, right? 
And the second part is that 

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right? 
I have to, I have to have an 

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expectancy. 
I have to believe that the thing

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that I'm going after, right? 
I absolutely will do it because 

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if I don't believe that I have 
the capability to do it, well, 

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guess what? 
I'm absolutely never ever going 

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to be able to do it. 
And because I don't actually 

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believe that I have the capacity
to do it right, I end up in a 

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state of feeling hopeless. 
And well, guess what? 

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The path from hopefulness to 
depression, right is an 

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incredibly short jump. 
Do you guys see that that that 

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that is meant? 
One of the reasons that that why

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so many entrepreneurs suffer 
from depression and anxiety is 

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because we we've set ourselves 
excessive goals because someone 

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told us, well, you know what, 
Tommy, you, you, you can be, you

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can be a 13 figure copywriter 
right in, in in nine weeks. 

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Afraid. 
Well, you know what, within 

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three weeks of being a coach, 
you can be charging people 

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$100,000 because Steve Harrison 
charges someone 200,000. 

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So, well, you know what, you can
do the same thing. 

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You see this, that, that, that 
what then happens is that we 

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saying this out loudly, but our 
mind doesn't believe it, our 

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soul doesn't believe it, right? 
And, and so we end up right with

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a sense of hopelessness that you
know what, the thing that I'm, 

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that I'm doing right is way 
beyond me. 

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And, and therefore I, I end up 
being anxious and depressed 

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because I can't, because I 
literally cannot sustain this 

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thing, right? 
And, and, and so the, the, the, 

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the last part for today, right, 
is how do we sustain our 

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commitment to, to, to achieve 
our, to achieve our desires, 

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right? 
So if I have a commitment to 

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actually achieve this thing, 
right? 

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Well, how do I sustain my 
commitment to achieving my 

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desires? 
Well, well, two things #1 is 

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what psychological attention 
and, and, and then the second 

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part is effort, right? 
So guys, again, right, It's 

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fucking super easy to get fired 
up about a goal, right? 

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But then for 99 all of us, 
right, we say we're going to do 

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this thing the first day we get 
fucking fired up about doing it,

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right? 
But then for 99% of us, right, 

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two weeks later or two months 
later or two days later, right, 

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we back to to where we were, 
right? 

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And what we need to do is we 
need to sustain our motivation, 

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but by bringing it to our 
attention often, right? 

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We need to check in with this 
goal, right? 

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00:13:48,280 --> 00:13:51,480
All of the fucking time, guys, 
ask yourself, right, in the last

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00:13:51,480 --> 00:13:53,680
two days, right? 
How often did you check in with 

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00:13:53,680 --> 00:13:56,120
your goal, right? 
Are you checking in with your 

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00:13:56,120 --> 00:13:58,240
goal if you've written it down, 
right? 

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00:13:59,160 --> 00:14:01,080
And if you've written your goal 
down, how many times are you 

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00:14:01,080 --> 00:14:03,320
reading it today? 
How many times are asked, are 

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00:14:03,320 --> 00:14:04,480
you checking in with your goal, 
right? 

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00:14:05,600 --> 00:14:08,200
Or is it just a thing that you 
say to yourself, well, I'm going

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00:14:08,200 --> 00:14:10,160
to achieve this goal and then 
that's it, right? 

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00:14:10,160 --> 00:14:12,360
Personally, for myself, I check 
in with my goals all of the 

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00:14:12,360 --> 00:14:15,160
fucking time, right? 
Multiple times a day, right 

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00:14:15,160 --> 00:14:17,280
guys, you see, I see this that 
you have to have a healthy level

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00:14:18,160 --> 00:14:21,280
of obsession if you want to 
sustain your pursuit, right? 

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00:14:22,040 --> 00:14:27,080
Of putting our attention on on 
inconsistently Jamie, do you 

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00:14:27,080 --> 00:14:32,040
think three times a day is 
enough right guys, ask yourself,

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00:14:32,040 --> 00:14:34,680
what does an obsessive number 
look like to you right If, if, 

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00:14:34,840 --> 00:14:37,840
if, if if it is an obsession for
you, right? 

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00:14:37,960 --> 00:14:40,200
How many times would you check 
in with your goal right? 

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00:14:40,240 --> 00:14:42,920
Personally, I check in with my 
goal all of the fucking times, 

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00:14:42,920 --> 00:14:46,240
like 50-60 times a day. 
Like guys, do you have to have a

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00:14:46,240 --> 00:14:49,360
healthy level of obsession if 
you want to sustain your 

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00:14:49,360 --> 00:14:52,320
pursuit, but by by putting our 
attention on it consistently, 

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00:14:52,680 --> 00:14:54,600
right? 
And and a couple of things here,

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00:14:55,040 --> 00:14:56,960
right? 
Write it down daily. 

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00:14:57,080 --> 00:14:58,520
Get up in the morning. 
The first thing you do in the 

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00:14:58,520 --> 00:15:01,200
morning journal, you're fucking 
go write it down, right? 

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00:15:01,640 --> 00:15:03,640
They're my number one thing for 
today. 

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00:15:03,640 --> 00:15:05,560
The thing that I'm going to 
achieve today, right? 

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00:15:05,560 --> 00:15:08,080
Is this, right? 
And then reflect on all the 

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00:15:08,080 --> 00:15:11,360
times during the day, right? 
Reflect on it in the morning, in

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00:15:11,360 --> 00:15:13,880
the afternoon, in the evening, 
when you wake up, when you go to

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00:15:13,880 --> 00:15:16,480
bed, right? 
And then, well, the last one in 

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00:15:16,480 --> 00:15:19,320
ending today, guys, right, is 
that we need to take the effort 

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00:15:19,320 --> 00:15:22,360
day in and fucking day out, 
right, in pursuit of our 

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00:15:22,360 --> 00:15:25,120
impossible goals if we want to 
sustain motivation. 

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00:15:25,120 --> 00:15:28,120
And repeat this last part for 
you, apart from just writing it 

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00:15:28,120 --> 00:15:30,440
down, because too many people do
write their goals down. 

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00:15:30,440 --> 00:15:32,040
And then, well, then what, 
right? 

318
00:15:32,080 --> 00:15:35,920
Well then we need to make a 
commitment to take the effort 

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00:15:36,400 --> 00:15:38,680
fucking day in and day out, 
right? 

320
00:15:39,160 --> 00:15:42,960
That I'm obsessed with taking 
the effort day in and day out, 

321
00:15:42,960 --> 00:15:45,560
right in pursuit of my 
impossible goals, right, if I 

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00:15:45,560 --> 00:15:49,480
want to sustain motivation. 
So the guys, the home food 

323
00:15:49,480 --> 00:15:52,360
today, a couple of things, 
right, if you haven't already, 

324
00:15:52,680 --> 00:15:55,760
right, Taking the time out to 
right now, right, to write down 

325
00:15:55,760 --> 00:15:58,360
your goal, right? 
Not your five year old, not your

326
00:15:58,360 --> 00:15:59,920
7 year old, not your 13 year 
goal. 

327
00:16:00,200 --> 00:16:02,560
What is your number one thing? 
What is the one thing that you 

328
00:16:02,560 --> 00:16:05,720
could do today such that if you 
did did it right, it would take 

329
00:16:05,720 --> 00:16:08,880
you in, in, in, in, in the 
direction, in the direction of 

330
00:16:09,520 --> 00:16:12,560
accomplishing your yearly or 
weekly monthly goal. 

331
00:16:12,760 --> 00:16:14,400
What is it? 
One thing, right? 

332
00:16:14,400 --> 00:16:16,720
So, so take them right to write 
it down. 

333
00:16:16,760 --> 00:16:19,520
Write down your goal, right? 
And then reflect on it, right? 

334
00:16:19,520 --> 00:16:21,200
Make a commitment to yourself 
for today. 

335
00:16:21,400 --> 00:16:23,720
You're going to be fucking 
obsessed about reflecting on it,

336
00:16:23,880 --> 00:16:26,760
right? 
On your goal this morning, in 

337
00:16:26,760 --> 00:16:28,520
the afternoon, in the evening, 
right? 

338
00:16:28,800 --> 00:16:32,120
And then the second part, right,
Make a commitment just for 

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00:16:32,120 --> 00:16:34,720
today, right? 
That that that that, that, that,

340
00:16:34,720 --> 00:16:37,600
that today and today only, 
right, that you are going to 

341
00:16:37,600 --> 00:16:40,040
spend the entire day right in 
pursuit. 

342
00:16:40,040 --> 00:16:42,160
You're going to be fucking 
obsessive, right, in taking 

343
00:16:42,160 --> 00:16:46,320
effort, right, to achieve that, 
that, that one thing that that 

344
00:16:46,440 --> 00:16:49,240
that that you have set out to do
for the day. 

345
00:16:51,200 --> 00:17:10,079
Any questions guys before we end
Michael fan get fuel envelopes, 

346
00:17:13,319 --> 00:17:13,720
David.