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OK team, welcome to the heroic 
man. the Today we are talking 

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about why the need to have 
something you're passionate 

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about in life is the biggest 
bunch of bullshit on the planet.

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Usain was yours, take it away. 
So Steve Martin, some of you 

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might have heard of him, kind of
a funny guy. 

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Anyways, people would come up to
Steve Martin randomly and they'd

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say, hey, Steve, could you tell 
me how can I be a better 

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comedian? 
How can I be more famous? 

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How can I have more fans? 
And on and on. 

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Basically, they were asking him,
well, how the heck do I succeed,

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right? 
And Steve Martin would look at 

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them and then he would say to 
them, well, you know what? 

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It's pretty straightforward, all
that you have to do if you have,

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you have to be so good that they
can't ignore you. 

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And, and, and that's it. 
And so basically people who come

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up to him and say, give me the 
secret to success, Tell me how I

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can be successful in about 7 
days time. 

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And see Martin, his answer was 
always the same. 

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He would literally say to people
be so good that no one on the 

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face of the planet can fucking 
ignore you. 

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And, and he said the, the, the, 
the strange thing about this, 

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right, he said no one, 
absolutely no one ever wanted to

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listen to his advice, right? 
People, he'd say, people would 

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just ignore him. 
So you'd go up to one of the 

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most successful comedians of all
time, ask him how he would 

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successfully give you the 
answer. 

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And then people would, would act
like he was battered crazy, 

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right? 
And, and, and people are always 

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interested in the how right do 
you guys see? 

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There's too many of us. 
That's all we ever do. 

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We interested in the how you go 
up to someone and you say, well,

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can you tell me what's the 
secret to being wealthy? 

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Somebody tells you and then 
you'll be like, no, no, no, 

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that's wrong. 
I want to know how right. 

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And so Steve Martin said the 
same thing. 

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He said he would tell people be 
so good that no one can ignore 

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you. 
That is literally the secret to 

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anything in life, the secret to 
success, the secret to wealth, 

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the secret to on and on and on, 
right? 

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And, and, and he said, well, 
people would be like, Nah, Nah, 

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no, not interested. 
I just want to know how the fuck

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do I get, how do, how the fuck 
do I get an agent or how do I do

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this or how do I do that? 
And, and his point was this, 

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right, that we want to get so 
good, right that no one in the 

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face of a spinner can ever 
ignore us guys. 

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It's an incredible right way 
that a master Craftsman like, 

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like Steve Martin was honestly 
go, go, go and listen to to some

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of his work, right? 
He, he incredibly was a massive 

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what he did right? 
And, and, and, and this is what 

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I want to talk to you about 
today, right? 

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How, how do, how do we create 
the mindset of, of, of, of 

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craftsmanship? 
How do we become so good, right,

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that no one in the face of the 
planet can, can, can ignore us, 

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right? 
And, and, and so a couple of 

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things, right? 
Number one in, in, in this is 

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what probably 1 of the most 
important theories in 

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psychology, right? 
So there there's a concept that,

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that, that in psychology we, we 
talk about gold self 

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determination theory. 
And so self determination theory

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basically, right? 
It, it, it, it helps us to 

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create the, the, the mindset, 
the mindset of master 

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craftsmanship. 
And, and so a couple of things 

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about it #1 right. 
It is a couple of components. 

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So the, the first component of 
self determination theory, 

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right, is, is the concept of 
autonomy. 

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And, and so this, this autonomy 
basically captures this notion 

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that, that, that, that what we 
want to do is we want to have 

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control over our work 
environment. 

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So the first thing about self 
determination theory, right? 

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So self determination theory, 
like I said, describes how you 

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can create this mindset, right, 
of of success, how you can 

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create the mindset of being a 
master craftsmanship. 

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And in in the first component of
it is a sense of autonomy. 

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Do I have right control over my 
work environment? 

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Right? 
You see this, all of us, we need

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to have a lot of control over 
over what we do, right? 

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And and then we need to feel 
that they're all over. 

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Work matters, guys, ask 
yourself, right, do you ever do 

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you ever whatever you do, 
whether you work for yourself or

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you work for someone else, 
right? 

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Do you control over what you do 
right? 

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And, and, and and, and, and then
do you feel right that all of 

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your work matters or, or do you 
feel like, well, you know what? 

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The other thing I'm doing is 
just, it really doesn't make a 

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difference in the world, right? 
The, the, the, the, the, the, 

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the, the, the second component, 
right, of self determination 

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theory, right is, is, is this 
concept of, of competence, 

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right? 
And, and, and we we all need to,

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to have competence guys again, 
right? 

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If whatever you're doing right, 
if you're not already world 

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classed, if you're not freaking 
good, if you're not 

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extraordinary, right, then then 
you do check in with yourself. 

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Is, is this the thing that that 
I'm, that I actually am wanting 

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to do be be because the, the 
starting point for anything is 

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that I have to be competent, 
right? 

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I, I have to have at least right
competency in, in, in, in, in 

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whatever I do, right? 
And, and, and, and we know this,

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it's psychologist and it's 
researchers, right? 

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We, we, we found that, that, 
that that's, it's incredibly 

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important if if you want to feel
good at what you do, yeah, it's 

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too many of us, right? 
We, we get up in the morning, 

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right? 
And, and we're supposed to do 

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what whatever our craft is where
I work for someone else in the 

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corporate job, where I'm a 
copywriter, fit, pro coach, 

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whatever, right? 
And, and we have no energy 

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towards doing that. 
And, and one of the reasons is 

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because the work that I do 
doesn't put me in the flow. 

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And it doesn't put me in the 
flow because I'm not competent 

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in, in, in, in what I do, right?
And, and, and, and, and then 

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and, and the third, the third 
component of 73 emission theory,

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right? 
Is this concept of relatedness 

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right again, right. 
I need to know that, that that I

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like, right? 
Or well, I need to like the 

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people with who I work. 
Guys, ask yourself, right, 

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whether it's your clients or or 
your team members, do you 

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actually like the people who you
work with? 

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Do you like your clients? 
I see this on Facebook all of 

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the time. 
So many cultures will say, you 

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know what? 
Yeah, I hate my clients. 

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Clients are such a bunch of 
morons. 

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It's so difficult to find good 
clients. 

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Bosses say, well, you know what?
Now I hate my boss, I hate my 

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company, I hate my team members.
It's so it's so difficult to, to

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find good team members. 
Do you see this, that, that, 

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that, that, that one of the 
components of, of success is, is

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that we, we, we have to have a 
sense of relatedness. 

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We, we, we need to like the 
people with whom we work. 

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Again, whether it's your clients
or your team members, right, or,

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or, and, and so these three 
components, right, relatedness, 

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autonomy and competency, right, 
are the elements of, of 

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intrinsic motivation. 
Guys, again, I'm repeat this for

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you guys that, that all of us, 
too many of us, we look outside 

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for motivation. 
We say, well, you know, what? 

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If I hire a coach, if I hire a 
mentor, if I read this book, if 

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I do the scores, I will finally 
find motivation, right? 

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And, and, and, and that's so 
wrong. 

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The, the, the best form of 
motivation is intrinsic. 

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It comes from within, right? 
And you will never, ever, ever 

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have intrinsic motivation. 
You'll, you'll never have the 

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motivation to get up in the 
morning and literally rock the 

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world if you don't have those 
three things, if you don't have 

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a sense of autonomy, right? 
That, that, that, that, that, 

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that I have control over my work
environment, right? 

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And I, and I don't have control 
over what I do, right? 

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And, and, and, and, and I, and I
don't feel like that, that my 

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world is tremendous. 
The, the second thing is that 

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you won't have intrinsic 
motivation if you don't have a 

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sense of competency. 
And the third one is you won't 

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have intrinsic motivation if you
don't, if you can relate to the 

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people you work with, again, 
whether it's your team members, 

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your boss, your clients or 
whatever, right? 

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And, and, and it doesn't make 
sense. 

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Can you see this that, that, 
that, that, that with, with 

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those three things, right? 
And, and and so we know that 

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those three, those three things 
impacts right on, on on whether 

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whether I'm motivated to to do 
the work that is masterful and, 

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and, and, and, and, and, and 
that that will allow people to 

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say, holy fuck, you know what? 
He's absolutely someone right? 

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That that that that none of us 
can ignore. 

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And, and, and so the the first 
part of, of, of being 

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successful, right? 
And, and, and, and and, and 

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being someone that people look 
at and say, well, you know what,

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holy fuck, that person is world 
class. 

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The extraordinary. 
I want to work with him. 

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I want to hire that person or I 
wanted that that person do the 

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work for me, right? 
Is, is those three things. 

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And the second part is, right, 
with all of the research, right,

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on self fulfillment and, and, 
and intrinsic motivation and 

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success. 
Do you know what the research 

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tells us, right? 
That is not on that list? 

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Well, well, here's the thing, 
right? 

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So a psychologist, we've gone to
study greatness. 

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We now understand what, what the
components and that that needs 

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to make someone so good that no 
one can ignore them, right? 

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And, and we also know what's not
on that list. 

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So we know what's on that list, 
self competency, relatedness, 

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autonomy, and and we also know 
what's on the list. 

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And guys, here's the thing, 
nowhere like despite what all of

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the coaches and gurus, whatever 
will tell you, go and find your 

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patient. 
Unless you're not patient, 

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unless you're passionate about 
this thing, you'll never be good

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at right? 
And all the research says right,

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There is nowhere, nowhere, 
absolutely nowhere in the 

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research, right? 
The science tell us that you 

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have to do that. 
You have to discover a 

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pre-existing passion and then 
build your life around it. 

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I'm going to do this for you 
guys. 

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Can you guys see this, that 
nowhere in the research, nowhere

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does the science tell us that, 
that, that, that in order to be 

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successful, you need to 1st 
discover a pre-existing passion 

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and, and, and then spend your 
building your life around it. 

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Right, guys, do you see this? 
The, the, the gurus and experts 

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will tell you, well, you know 
what, if you want happiness 

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right? 
Then, then, then, then, then, 

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then, then all you need to do 
right? 

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Just go discover your patient 
first. 

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You discover your patient versus
I promise you, you'll be 

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extremely happy. 
You'll make a shit ton of money,

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right? 
And then all you need to do is 

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just just build your life around
it. 

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Guys. 
It's been said in the beginning,

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it's fucking bullshit. 
It is literally the biggest 

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piece of bullshit advice that 
anyone can give you. 

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Because we know that all that 
you need right to be 

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extraordinary, all that you need
to do like to build an awesome 

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life, all you need to do is be 
successful. 

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All you need to be to be a world
class right is autonomy, 

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relatedness, and competence. 
That's it. 

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That is literally the secret to 
success. 

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There's nowhere that says you 
need to be patient about 

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anything you do. 
Like honestly, if if your mentor

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around work should be fucked 
Passion. 

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What the fuck does passion have 
to do with anything? 

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I don't need to be passionate to
be world class at, at, at 

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whatever I do. 
All I need to do is I need to 

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have a sense of autonomy, a 
sense of relatedness and a sense

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of confidence. 
And, and guys, guess what, 

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right? 
That's absolutely great news for

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all of us, right? 
Because we can stop bullshitting

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ourselves and telling ourselves,
you know what? 

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I'm not successful because I 
still haven't figured out what, 

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what I'm passionate about. 
Because all of us, absolutely 

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all of us, right, can create 
those three things. 

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All of us can create autonomy at
any time. 

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We can change our environment. 
We can change our environment to

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be a better, to be better for us
to work in, right. 

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We, we can at any time do work 
right then we feel that that 

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matters. 
But at any time we can change 

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how we relate to other people. 
And at any time we can learn to 

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be competent at, at, at the 
things we do right and, and, 

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and, and, and we don't have to 
give a fuck about about what 

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we're most passionate about. 
Do you see that as we do too 

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many people And, and when you 
ask them what you're doing, 

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well, you know what? 
I still haven't figured it out. 

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I don't know what I'm patient 
about. 

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So until I don't figure out my 
passion, Nah, I'm just here like

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a zombie sleepwalking through 
life, right? 

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And, and it doesn't make sense. 
Can you see this, that that 

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ultimately, right success, then 
right, is a controllable choice.

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It's not dependent on some 
average other arbitrary thing 

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like patient and, and, and, and 
in any, the, the, the second 

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part about this right in, in 
this whole debate about passion 

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versus craftsmanship, right, 
guys, here's the thing, right? 

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Most of us, what do we do? 
Well, unfortunately, because we 

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haven't been taught any better, 
We operate with a passion 

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mindset, right? 
But, but again, if, if you want 

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to be incredibly wealthy, right,
if you want to be incredibly 

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successful, right, then, then, 
then, then what we need to do 

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right is that we need to make 
the chef. 

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We need to stop operating with 
the patient mindset. 

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The thing with the patient 
mindset, right? 

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It's all about what the fuck is 
in it for me. 

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Again, when I'm pursuing the 
patient mindset, right? 

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It's all about me or what's in 
it for me, right? 

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What am I passionate about, 
right? 

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How the fuck do I design perfect
lifestyle right? 

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Where I'm living in a beach in 
Bali or Thailand or somewhere, 

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right? 
Working the four hours a week 

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job, right? 
And then I get to do whatever 

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the fuck I want to do right? 
Whenever I want, wherever I 

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want. 
Do you see this? 

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That mindset, that mindset about
I'm going to do, I'm going to 

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follow my passion and go live on
the beach in Bali, work 4 hours 

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a week, do whatever I want, 
wherever I want with wherever I 

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want, right? 
That is literally all about me, 

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right? 
The question begins with, well, 

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what's in it for me, right? 
What will my work do for me, 

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right? 
And, and the Craftsman on the 

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other hand, Steve Martin talked 
about the, the Craftsman mindset

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on the other hand, right? 
It flips the patient mindset 

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around, right? 
And ask this question, How can I

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create extraordinary value, 
right and serve as profoundly as

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I can? 
Guys, I'm repeat this for you 

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guys. 
The, the the Craftsman mindset. 

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Let me shift the, the, the 
patient mindset on his head, 

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right? 
And where's the patient mindset?

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Asked what seems for me, the 
grassman mindset says, well, how

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can I create something extra 
ornery? 

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How can I be, how can I be extra
ornery, right? 

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How can I create extraordinary 
value, right and serve as 

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profoundly as I can? 
Do you see that that is 

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literally the, the, the, the 
craftsman's mindset. 

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It starts from the space of, of 
me wanting to serve others and, 

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and, and, and, and in a world 
class level. 

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Let's ask yourself, when you go 
to work today, when you work 

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with clients, are you 
approaching it from a place of 

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being world class? 
Are you asked is, is the 

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00:14:13,480 --> 00:14:17,400
question that drives everything 
you do One way I'm, I'm asking 

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myself, am I being 
extraordinary? 

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What I'm, what, what I'm doing? 
I'm extraordinary in my work as 

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a leader, as a boss, as a 
copyright there, as a coach, as 

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a foot pro or as a 
psychotherapist or, or or 

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whatever it is I do guys. 
And again, right, If you, if you

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want to get so good that, that, 
that, that, that people can't 

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ignore you. 
And we, we, we, we all would 

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00:14:37,040 --> 00:14:41,040
love to post a real on, on, on 
Instagram, post a post on, on 

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00:14:41,040 --> 00:14:43,120
Facebook or whatever. 
And, and if millions of people 

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follow us, right? 
And, and, and, but it starts 

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with, with this idea that, that 
you have to become, right. 

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It's not about virality. 
You literally have to become the

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type of person that nobody 
ignores, right? 

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And, and, and if you want to get
so good that, that, that, that, 

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that people out there can't 
ignore you, right? 

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So that, so, so that you can 
create more and more, right, 

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00:15:02,360 --> 00:15:07,400
more money, more competence, 
more fame, more power, whatever 

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you have more ease, right? 
Well, well, well, then guess 

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what, right? 
And, and if you want to create 

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your, your, your ideal business,
right? 

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If you want to have more 
competency, more autonomy, more 

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00:15:19,040 --> 00:15:22,440
relatedness, right, you have to 
focus on, on, on what you can 

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do, right, to create an 
astonishing level of value in 

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your work. 
And I'm repeating this in 

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ending, right? 
That, that, that if you want to 

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00:15:30,080 --> 00:15:35,800
create more, right, more money, 
more autonomy, more competency, 

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00:15:35,800 --> 00:15:38,040
more relatedness, right? 
And, and, and you want to create

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00:15:38,040 --> 00:15:39,920
and you want to create your 
ideal lifestyle, your ideal 

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00:15:39,920 --> 00:15:42,320
business, right, then, then, 
then you need to shift the focus

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00:15:42,320 --> 00:15:44,840
from, from, from, well, you know
what, I'm only going to do this 

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00:15:44,880 --> 00:15:47,400
if I'm passionate about this. 
It's all about me, right? 

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00:15:47,400 --> 00:15:51,960
And and and your focus is to 
shift to well, what can I do 

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00:15:51,960 --> 00:15:55,200
today, right in, in in the next 
interaction of work that I do 

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00:15:55,440 --> 00:15:58,240
like in the next block of work 
that I do like, what can I do 

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right to create such astonishing
levels of value right that 

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00:16:02,840 --> 00:16:04,480
people will be holy fuck, you 
know what? 

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This is someone that I can't 
ignore. 

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This is someone that I love to 
work with. 

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00:16:09,080 --> 00:16:12,400
Guys, any questions before we 
end that was? 

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00:16:13,600 --> 00:16:17,280
Insightful man and actually I 
got a little example of last 

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00:16:17,280 --> 00:16:20,840
night. 
So this weekend is the London 

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00:16:20,840 --> 00:16:23,640
Heroic Man event and we got 40 
guys. 

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So we sold out the event. 
And last night as I was walking 

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back from the gym, I'm like, 
right, this is how can I make 

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00:16:29,520 --> 00:16:33,120
this a real wow experience for 
all the guys that come in on the

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00:16:33,120 --> 00:16:34,720
weekend? 
And I was getting really excited

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00:16:34,720 --> 00:16:36,920
about that. 
And when I got into the building

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where I'm hosting the event, I 
pulled in a couple of people 

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00:16:42,600 --> 00:16:48,000
last night that I want to get 
into my team for the event to to

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make it a more of a Wow 
experience. 

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00:16:50,000 --> 00:16:53,280
But what happened last night 
with those two people, we were 

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00:16:53,280 --> 00:16:57,840
sat for an hour talking about 
how we were going to make this 

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00:16:57,840 --> 00:17:01,600
world class, how we're going to 
install like Wow experiences 

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00:17:01,600 --> 00:17:05,480
into it and everything that 
you've just spoken about there. 

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So contribution, doing something
that matters, incompetent at 

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00:17:10,319 --> 00:17:14,400
what we do and like being around
people that we like, the 

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00:17:14,400 --> 00:17:17,720
relatedness that was all there 
like last night. 

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00:17:17,720 --> 00:17:23,400
And there was so much energy 
between the three of us and like

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00:17:24,400 --> 00:17:27,000
everything you just said made 
complete sense about what we 

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00:17:27,000 --> 00:17:29,000
were doing last night. 
There was, there wasn't passion 

349
00:17:29,000 --> 00:17:32,240
there, but it like, but passion 
came through because of all the 

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00:17:32,240 --> 00:17:33,760
energy that we were creating 
together. 

351
00:17:36,640 --> 00:17:38,960
Yeah. 
Do you guys see this? 

352
00:17:39,240 --> 00:17:42,840
What Pete was saying that that 
his mindset didn't start with 

353
00:17:42,840 --> 00:17:47,200
passion, right Passion, OK, it's
especially not a bad thing, but 

354
00:17:47,200 --> 00:17:50,160
passion should always be an, a, 
a byproduct, right? 

355
00:17:50,160 --> 00:17:55,600
The, the, the end result of 
doing freaking great work that 

356
00:17:55,600 --> 00:17:57,760
because I've done the great 
work, right? 

357
00:17:58,040 --> 00:18:00,280
I therefore create a life that 
I'm passionate about. 

358
00:18:00,480 --> 00:18:02,320
Too many of us, what we want to 
do is we want to create the 

359
00:18:02,320 --> 00:18:05,880
life, a passionate, a life that 
we're passionate about and, and,

360
00:18:05,880 --> 00:18:08,520
and then figure out well, all of
the things that we need to do. 

361
00:18:08,520 --> 00:18:11,360
And, and, and, and on the other 
hand, it's, it's I, I do great 

362
00:18:11,360 --> 00:18:13,440
work. 
I do work that matters, right? 

363
00:18:13,800 --> 00:18:16,760
I, I, I'm extremely confident in
what I do, right? 

364
00:18:17,000 --> 00:18:18,800
I have a great sense of 
relatedness, right? 

365
00:18:18,800 --> 00:18:22,760
And as a, by product of it, 
right, you have a life that, 

366
00:18:22,760 --> 00:18:24,320
that, that you're passionate 
about. 

367
00:18:24,840 --> 00:18:26,160
You have a business that you're 
passionate about. 

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00:18:26,160 --> 00:18:27,720
You have a career that you're 
passionate about. 

369
00:18:28,480 --> 00:18:31,520
Yeah, and it also came, it came 
from the Craftsman mindset 

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00:18:31,520 --> 00:18:35,480
rather than the passion mindset.
So the Craftsman mindset of how 

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00:18:35,480 --> 00:18:38,480
can I create something 
extraordinary for all the guys? 

372
00:18:39,400 --> 00:18:42,080
Like it was, it was not, it was 
absolutely not about me. 

373
00:18:42,080 --> 00:18:46,520
It was about the the guys and 
then through so the craft from 

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00:18:46,520 --> 00:18:48,320
mines here and then through that
passion came. 

375
00:18:49,600 --> 00:18:55,200
Yeah, absolutely. 
Thanks man, team, good to see 

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00:18:55,200 --> 00:18:57,320
you. 
Until next week or tomorrow. 

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00:18:59,800 --> 00:19:00,280
You guys.