1 00:00:00,120 --> 00:00:02,040 Welcome to this episode of the disc golf answer man. 2 00:00:02,040 --> 00:00:05,200 I am Bobby cool daddy slick breeze on this episode. 3 00:00:05,200 --> 00:00:07,200 This is a disc golf answer man interview episode. 4 00:00:07,200 --> 00:00:10,200 And on this one I have Hunter Thomas from Foundation Disc 5 00:00:10,200 --> 00:00:11,680 Golf. Amazing guy. 6 00:00:11,680 --> 00:00:15,280 When I first got back into Dynamic Discs, I reached out to 7 00:00:15,280 --> 00:00:18,200 him because I'd seen him producing a bunch of content and 8 00:00:18,200 --> 00:00:21,160 I wanted to kind of, I want to do a little research of what 9 00:00:21,400 --> 00:00:24,800 people were thinking, how were they handling as far as making 10 00:00:25,040 --> 00:00:27,240 content. And he was one of the ones that 11 00:00:27,240 --> 00:00:29,720 I knew would have very helpful information and he did. 12 00:00:29,720 --> 00:00:33,120 He had some great advice for me. So I have him on the show. 13 00:00:33,120 --> 00:00:36,400 I will tell you this particular episode is very heavy on 14 00:00:36,400 --> 00:00:38,720 marketing and talking social media. 15 00:00:38,720 --> 00:00:41,320 I think it's very valuable information and I highly 16 00:00:41,320 --> 00:00:42,960 recommend that you let take a listen. 17 00:00:42,960 --> 00:00:46,080 But if it's not something you want to hear about, we're not 18 00:00:46,080 --> 00:00:48,640 talking about improving your disc golf form or about any 19 00:00:48,640 --> 00:00:51,560 particular disc. So if that's not what you're 20 00:00:51,560 --> 00:00:55,160 wanting to listen to, I would take a pass on this episode. 21 00:00:55,200 --> 00:00:58,440 But if you do want to learn more about 100 Thomas about his 22 00:00:58,440 --> 00:01:01,040 start, the way he thinks about disc golf and the way he thinks 23 00:01:01,280 --> 00:01:04,400 about disc golf media, this one is packed full of great 24 00:01:04,440 --> 00:01:05,760 information. Take a listen. 25 00:01:10,440 --> 00:01:14,840 Hi Hunter, So you just got back from the creator challenge and 26 00:01:14,840 --> 00:01:17,600 all that traveling and then I saw even on your social media 27 00:01:17,600 --> 00:01:21,560 guy, you guys got stuck in the airport so crazy traveling. 28 00:01:21,560 --> 00:01:23,760 How are you doing, dude? Are you recovering? 29 00:01:24,840 --> 00:01:28,120 I'm trying to recover, you know, recovering with when you come 30 00:01:28,120 --> 00:01:31,160 home to a sick toddler just doesn't really work well. 31 00:01:31,880 --> 00:01:34,640 But you know, I'm here, I'm happy to be here and I'm as 32 00:01:34,640 --> 00:01:37,640 energetic as I can be. That's fantastic. 33 00:01:37,640 --> 00:01:40,720 Well, I appreciate you taking the time to be on here because I 34 00:01:40,720 --> 00:01:42,960 know your time is valuable running all your companies and 35 00:01:42,960 --> 00:01:44,600 all your businesses and doing all this stuff. 36 00:01:44,600 --> 00:01:47,720 So I appreciate it. So I thought I'd start out with 37 00:01:48,200 --> 00:01:50,480 just just jump into the questions if that's good with 38 00:01:50,480 --> 00:01:51,640 you. Yeah. 39 00:01:51,640 --> 00:01:54,960 Absolutely. So you've told your story before 40 00:01:54,960 --> 00:01:56,480 about how you've got into disc golf. 41 00:01:56,480 --> 00:01:58,800 Like I've heard you on other podcasts, I've read articles, 42 00:01:58,800 --> 00:02:00,880 you've already talked about how you got started in disc golf, 43 00:02:00,880 --> 00:02:05,440 but what's part of that origin story that almost never gets 44 00:02:05,480 --> 00:02:10,400 mentioned but probably shaped how Foundation disked off turned 45 00:02:10,400 --> 00:02:13,600 out? That is a great question. 46 00:02:13,840 --> 00:02:16,160 I think it was probably a little bit later. 47 00:02:16,160 --> 00:02:20,000 So I got into the sport immediately after high school 48 00:02:21,160 --> 00:02:24,760 and it was just because my brother had already played and 49 00:02:24,760 --> 00:02:26,360 I'm just a super competitive person. 50 00:02:26,360 --> 00:02:29,240 So going out playing a sport against him that he was better 51 00:02:29,240 --> 00:02:32,480 than me at did not work well for me because that meant I had to 52 00:02:32,480 --> 00:02:34,840 keep practicing until I got better than him. 53 00:02:35,680 --> 00:02:38,360 And that led to me falling in love with disc golf because I 54 00:02:38,360 --> 00:02:40,600 played a bunch trying to get better than my brother. 55 00:02:41,000 --> 00:02:44,880 And then you head into the fall and I was heading to school at 56 00:02:44,880 --> 00:02:47,960 Liberty University and I found out that they had a disc golf 57 00:02:47,960 --> 00:02:49,480 team, a collegiate disc golf team. 58 00:02:50,480 --> 00:02:53,320 And that I think, is really what set me on the track. 59 00:02:53,320 --> 00:02:55,800 That eventually led to foundation because that is what 60 00:02:55,800 --> 00:02:58,560 introduced me to the world of competitive disc golf and 61 00:02:58,560 --> 00:03:01,480 tournaments and got me playing with people much better than me. 62 00:03:02,080 --> 00:03:04,920 Lance Brown, who's a touring pro, was on the team at that 63 00:03:04,920 --> 00:03:07,800 time, as was Hannah at that point, Hannah Croke, now Hannah 64 00:03:07,800 --> 00:03:10,360 Macbeth. And so they were going and 65 00:03:10,360 --> 00:03:13,360 playing a lot of tournaments. I was kind of the new freshman 66 00:03:13,360 --> 00:03:15,800 that was just bright eyed and bushy tailed, ready to be as 67 00:03:15,800 --> 00:03:18,320 good at disc golf as I could. And so Lance kind of took me 68 00:03:18,320 --> 00:03:21,920 under his wing and took me to any tournament he was going to. 69 00:03:21,920 --> 00:03:25,240 He was like, hey, if you want to go, you can ride with me. 70 00:03:25,480 --> 00:03:27,880 And so I went and played a bunch of tournaments with him, and 71 00:03:27,880 --> 00:03:29,680 that got me super into the competitive side. 72 00:03:30,440 --> 00:03:34,320 And then what led to eventually foundation was the fact that 73 00:03:34,760 --> 00:03:37,360 Paul Macbeth at that time was dating Hannah. 74 00:03:37,480 --> 00:03:40,280 And so he would come to different practices and then 75 00:03:40,280 --> 00:03:43,760 eventually kind of became friends with the team. 76 00:03:43,760 --> 00:03:45,400 We had like different game nights and stuff. 77 00:03:45,400 --> 00:03:47,120 And he would just kind of come to all that stuff. 78 00:03:47,120 --> 00:03:49,200 And we all became really good friends with him during that 79 00:03:49,200 --> 00:03:52,640 offseason. And then a few years later, me, 80 00:03:52,640 --> 00:03:54,840 him and another guy from the team, Zach, ended up starting 81 00:03:54,840 --> 00:03:58,000 Foundation. So it was really the decision to 82 00:03:58,000 --> 00:04:01,200 go try out for the Liberty disc golf team, you know, just six 83 00:04:01,200 --> 00:04:03,800 months into playing that led me to where I am now. 84 00:04:04,560 --> 00:04:08,080 No, so I, I've been, you know, been in disc golf for quite a 85 00:04:08,080 --> 00:04:09,640 few years. And a lot of times I, I hear 86 00:04:09,640 --> 00:04:12,160 that similar story where they play a little bit, they get 87 00:04:12,160 --> 00:04:14,560 hooked, they get sucked in and, and sometimes they go down the, 88 00:04:14,720 --> 00:04:16,839 the tournament route where they want to be really competitive. 89 00:04:17,160 --> 00:04:19,600 Sometimes they go down the the route of they just want to have 90 00:04:19,600 --> 00:04:21,680 a good time and play local leagues. 91 00:04:22,000 --> 00:04:25,800 And then a lot of times it turns into they have 10 discs, 20 92 00:04:25,800 --> 00:04:27,960 discs, and they end up having 3 or 400 discs in their 93 00:04:27,960 --> 00:04:28,960 collection. Right. 94 00:04:29,560 --> 00:04:33,360 But what do you think? What part of that story for you? 95 00:04:34,320 --> 00:04:37,240 It sounds like a lot of things that happened in that really 96 00:04:37,240 --> 00:04:39,480 helped. But what what made what, what do 97 00:04:39,480 --> 00:04:41,880 you think helped lend to your success of going from that guy 98 00:04:41,880 --> 00:04:44,480 that got hooked on disc golf, wanted to turn it into a 99 00:04:44,480 --> 00:04:47,960 business and now here you are with a business and you know, a 100 00:04:47,960 --> 00:04:50,600 presence on social media. What do you think helped you in 101 00:04:50,600 --> 00:04:53,520 that area? Oh boy. 102 00:04:53,520 --> 00:04:56,520 I mean, to be honest with you, I think it's funny because people 103 00:04:56,520 --> 00:05:01,080 always try to insult me saying that I rode, you know, either 104 00:05:01,080 --> 00:05:03,600 Paul Macbeth or Brodie Smith's coattails to get here. 105 00:05:03,600 --> 00:05:07,040 And I, every time I hear that, think absolutely I did. 106 00:05:07,040 --> 00:05:09,000 I don't deserve to be sitting in this seat. 107 00:05:09,200 --> 00:05:12,160 I don't know how I got here. And so when people say that, I 108 00:05:12,160 --> 00:05:14,760 think they don't realize that I view that the exact same way 109 00:05:14,760 --> 00:05:18,440 because essentially the only reason I ever even got into 110 00:05:18,440 --> 00:05:20,920 foundation was I knew how to build a website. 111 00:05:21,000 --> 00:05:23,120 I was a graphic design major at school. 112 00:05:23,120 --> 00:05:24,960 I was working as a freelance design. 113 00:05:25,840 --> 00:05:29,240 I'm a designer on the side, and I was managing social media for 114 00:05:29,240 --> 00:05:33,280 local real estate agents. And so Paul was like talking to 115 00:05:33,280 --> 00:05:36,440 me about, hey, I just signed with Discraft. 116 00:05:37,000 --> 00:05:39,920 I'm going to be able to do this retail store thing that I've 117 00:05:39,920 --> 00:05:42,800 always kind of wanted to do as a more of a passion project. 118 00:05:42,800 --> 00:05:44,080 And I need someone to build the website. 119 00:05:44,160 --> 00:05:45,400 Will you build the website for me? 120 00:05:45,760 --> 00:05:47,920 And so we were talking about pricing and stuff for that. 121 00:05:47,920 --> 00:05:50,560 And I was like, hey, man, instead of you paying me to 122 00:05:50,560 --> 00:05:53,400 build the website, can I just be part owner in the business and 123 00:05:53,400 --> 00:05:56,000 I'll build the website for free? And he was like, yeah, 124 00:05:56,000 --> 00:05:59,280 absolutely. And then I also knew how to edit 125 00:05:59,280 --> 00:06:01,280 videos. So the first video on 126 00:06:01,280 --> 00:06:03,800 Foundations channel was just like we went out and filmed a 127 00:06:03,800 --> 00:06:07,040 practice round with Paul of him. I think it might have been him 128 00:06:07,040 --> 00:06:09,920 throwing the Luna or it was it was something he was throwing 129 00:06:09,920 --> 00:06:13,280 like a kind of a newer disc. And we like posted that on our 130 00:06:13,280 --> 00:06:16,080 Instagram and like drove traffic to the YouTube. 131 00:06:16,080 --> 00:06:19,160 And I edited those videos. And that was kind of like the 132 00:06:19,160 --> 00:06:22,560 the whole reason the YouTube channel started was just to have 133 00:06:22,560 --> 00:06:24,880 some type of social presence. So people knew Foundation 134 00:06:24,880 --> 00:06:27,520 existed. And so I kind of just stumbled 135 00:06:27,520 --> 00:06:29,760 into that. And then people discovered who 136 00:06:29,760 --> 00:06:32,120 Foundation was because we were tied to Paul. 137 00:06:32,880 --> 00:06:35,920 And then Brody eventually bought into Foundation a little over a 138 00:06:35,920 --> 00:06:38,000 year later. And that's when the social media 139 00:06:38,000 --> 00:06:42,520 really took off. And so I had the knowledge to be 140 00:06:42,520 --> 00:06:44,240 able to kind of assist in different areas. 141 00:06:44,240 --> 00:06:48,400 And I think that really helped. But it wasn't like I built this 142 00:06:48,400 --> 00:06:50,960 thing. I think that nowadays I've built 143 00:06:50,960 --> 00:06:54,440 a lot of what's in place now, but I really got, it was really 144 00:06:54,440 --> 00:06:57,400 just God's plan for my life for me to get here because I just 145 00:06:57,400 --> 00:07:00,760 kind of stumbled into open door after open door after open door, 146 00:07:01,440 --> 00:07:03,760 made decisions that looking back, I was like, man, I'm 147 00:07:03,760 --> 00:07:05,920 really lucky. I, I chose to do that instead of 148 00:07:05,920 --> 00:07:07,160 going this direction with my life. 149 00:07:07,640 --> 00:07:09,480 But you know, obviously I don't believe in luck. 150 00:07:09,480 --> 00:07:12,560 I think that it was God's plan and he knew exactly where he 151 00:07:12,560 --> 00:07:15,880 wanted me to be and kind of opens the right doors, put me 152 00:07:15,880 --> 00:07:18,480 into the right situations to become friends with Paul, to 153 00:07:18,480 --> 00:07:22,000 become friends with Brody, to have the skills where when they 154 00:07:22,000 --> 00:07:25,360 needed someone to edit videos or to build a website or to run the 155 00:07:25,360 --> 00:07:27,280 business, I knew how to do those things. 156 00:07:28,040 --> 00:07:29,640 And that's kind of how I ended up here, yeah. 157 00:07:29,960 --> 00:07:35,200 Yeah, I mean, I totally agree with you in the fact that some 158 00:07:35,200 --> 00:07:37,600 people may call it luck. I'm with you. 159 00:07:37,600 --> 00:07:40,400 I don't call it luck. I call it I just always want to 160 00:07:40,400 --> 00:07:42,200 be. I always think to myself, I'm 161 00:07:42,200 --> 00:07:45,080 exactly where I'm supposed to be, so that means I'm going to 162 00:07:45,080 --> 00:07:48,280 do the best and be the best person that I can be so that 163 00:07:48,280 --> 00:07:50,440 when those opportunities come along, I'm ready to go. 164 00:07:50,440 --> 00:07:53,680 In fact, I have a tattoo on my arm that says opportunity meets 165 00:07:53,680 --> 00:07:56,080 preparation. In other words, I'm prepared for 166 00:07:56,080 --> 00:07:59,120 the opportunity to come across my plate and I'm ready to go 167 00:07:59,120 --> 00:08:00,880 whatever's presented to me. So I love that. 168 00:08:01,320 --> 00:08:03,840 So, yeah, Speaking of now, all the social media and all that 169 00:08:03,840 --> 00:08:07,120 stuff that you're doing and you have a, you know, a growing fan 170 00:08:07,120 --> 00:08:10,800 base that we all know how it happens on the Internet. 171 00:08:10,800 --> 00:08:13,720 They all have opinions, right? And you even talked about how 172 00:08:13,920 --> 00:08:15,840 some people have mentioned that you're writing the coattails of 173 00:08:15,840 --> 00:08:18,360 these big names. What's something that you've 174 00:08:18,360 --> 00:08:21,720 learned the hard way about managing audience and 175 00:08:21,800 --> 00:08:25,400 expectations of what you put out and what you do with your disk 176 00:08:25,400 --> 00:08:29,120 golf companies? I think that, you know, one 177 00:08:29,120 --> 00:08:33,240 thing that I've learned over time is people are going to kind 178 00:08:33,240 --> 00:08:37,760 of make assumptions and they're going to fall down rabbit holes 179 00:08:37,799 --> 00:08:41,280 of it's like a confirmation bias where you're going to look for 180 00:08:41,280 --> 00:08:44,320 things that confirm what you already think about something. 181 00:08:45,080 --> 00:08:48,200 And so to a certain extent people get, and I used to be 182 00:08:48,200 --> 00:08:51,000 this way where you read a negative comment or you see a 183 00:08:51,120 --> 00:08:54,440 Reddit thread or whatever and you want to defend yourself, you 184 00:08:54,440 --> 00:08:56,120 want to get out and be like, that's not true. 185 00:08:56,120 --> 00:08:57,600 How dare you? Like this is what actually 186 00:08:57,600 --> 00:08:59,000 happened. This is what actually whatever. 187 00:08:59,400 --> 00:09:03,560 And early in foundation, I did that a lot Slash, we did that a 188 00:09:03,560 --> 00:09:04,840 lot, right? Of where there were these 189 00:09:04,840 --> 00:09:08,640 perceptions of, oh, I don't even know what all it would be about, 190 00:09:08,640 --> 00:09:11,480 but different thing going on. Or people would see one of our 191 00:09:11,480 --> 00:09:14,840 takes on a podcast or something and think they knew everything 192 00:09:14,840 --> 00:09:18,480 about us and then take to social media And I would go down this 193 00:09:18,480 --> 00:09:20,680 rabbit hole defending. And what I learned was that 194 00:09:20,680 --> 00:09:22,520 never was productive and LED nowhere, right? 195 00:09:22,520 --> 00:09:25,040 Because then when you're defending your kind of coming 196 00:09:25,040 --> 00:09:27,320 from this dance where you're coming after the person and the 197 00:09:27,320 --> 00:09:29,840 person's never going to respond well to you coming after them. 198 00:09:31,160 --> 00:09:34,400 And so nowadays I've learned it's much better to just be who 199 00:09:34,400 --> 00:09:36,960 you are, let that kind of authentically come through in 200 00:09:36,960 --> 00:09:38,400 content. People are going to make 201 00:09:38,400 --> 00:09:40,000 opinions. I mean, when you meet people in 202 00:09:40,000 --> 00:09:41,600 life, you don't expect everyone to like you. 203 00:09:41,600 --> 00:09:44,280 So if you're doing that on a mass scale on social media, why 204 00:09:44,280 --> 00:09:46,600 do I all of a sudden expect all the comments to be positive? 205 00:09:46,880 --> 00:09:49,840 That's never going to work out. And so you just kind of letting 206 00:09:49,840 --> 00:09:53,800 that stuff go, realizing like, Hey, I have a body of work that 207 00:09:53,800 --> 00:09:58,080 is now six years long. If people, you know, want to 208 00:09:58,080 --> 00:10:00,760 watch one video and get a whole opinion on me, I'ma let my 209 00:10:00,760 --> 00:10:03,880 community defend me or the people like people know who we 210 00:10:03,880 --> 00:10:05,440 are, what we stand for and stuff like that. 211 00:10:05,440 --> 00:10:07,320 And some people aren't going to like that and that's fine. 212 00:10:07,800 --> 00:10:10,000 That was something that was very tough at the beginning was like, 213 00:10:10,320 --> 00:10:12,760 I'm a, I'm a people pleaser. I wanted everyone to like me. 214 00:10:12,920 --> 00:10:15,320 Nowadays I understand like that's just not going to happen. 215 00:10:15,400 --> 00:10:17,800 If everyone likes you, that means you're not really being 216 00:10:17,800 --> 00:10:20,040 you because then you're just being what you think everyone 217 00:10:20,040 --> 00:10:22,680 wants you to be and kind of some cookie cutter fitting into a 218 00:10:22,680 --> 00:10:26,280 mold versus if you're genuinely authentically you, you're going 219 00:10:26,280 --> 00:10:28,560 to have die hard fans, which is what I think we have. 220 00:10:28,560 --> 00:10:30,280 And you're going to have people that hate you. 221 00:10:30,280 --> 00:10:33,000 And that's OK, because that's how that's how it's kind of 222 00:10:33,000 --> 00:10:35,480 supposed to be. You're supposed to have, if you 223 00:10:35,480 --> 00:10:37,880 want people to really love your brand and really love what 224 00:10:37,880 --> 00:10:40,000 you're standing for, that means you have to stand for something, 225 00:10:40,000 --> 00:10:41,840 which means there's going to be people that stand against it. 226 00:10:42,040 --> 00:10:44,360 And there's no way that both like you can't have one without 227 00:10:44,360 --> 00:10:46,160 the other. And that's something that took a 228 00:10:46,160 --> 00:10:49,960 long time to kind of realize being in a public presence where 229 00:10:49,960 --> 00:10:52,640 you see so many opinions out there, you see so many people 230 00:10:52,640 --> 00:10:55,880 that want to, you know, watch one thing and have an opinion. 231 00:10:56,640 --> 00:10:59,280 And so just kind of learning to let that stuff go, let it roll 232 00:10:59,280 --> 00:11:01,920 off was was a big one for me. Yeah, it's always good to know 233 00:11:01,920 --> 00:11:06,000 what your vision is, what your mandate is, and always stick to 234 00:11:06,000 --> 00:11:07,160 that. That way if those little 235 00:11:07,160 --> 00:11:10,160 comments come along, they kind of push you, They they may put, 236 00:11:10,160 --> 00:11:11,880 I know from my personal experience, they pushed me 237 00:11:11,880 --> 00:11:13,240 along. They pushed me to the side, 238 00:11:13,560 --> 00:11:16,160 pushed me back, make me question what's going on. 239 00:11:16,160 --> 00:11:19,280 And I mean, I remember I had a guy years ago that literally 240 00:11:19,280 --> 00:11:21,320 would post on our on our YouTube videos. 241 00:11:21,560 --> 00:11:23,840 You're the worst thing to happen, the disc golf, you're 242 00:11:23,840 --> 00:11:26,440 the worst thing that happened the time this like four or five 243 00:11:26,440 --> 00:11:28,480 videos, he would put something like you should be fired. 244 00:11:28,920 --> 00:11:31,920 And I took it hard, but I had to remember that. 245 00:11:31,920 --> 00:11:34,520 You know, we like you said, I'm just being authentic. 246 00:11:34,520 --> 00:11:36,960 I'm being myself because if you try to be someone else, some 247 00:11:37,040 --> 00:11:40,400 other character, something else that's crazy or whatever, it's 248 00:11:40,400 --> 00:11:42,160 eventually going to wear off and people are going to see right 249 00:11:42,160 --> 00:11:43,960 through it. So I love that you said mention 250 00:11:43,960 --> 00:11:47,960 being authentic because it's so much easier to be yourself all 251 00:11:47,960 --> 00:11:49,600 the time because that's who you are. 252 00:11:49,920 --> 00:11:57,360 So that's that's good stuff. So, but I'm, I've heard on 253 00:11:57,360 --> 00:12:00,000 different podcasts or different videos are done where you are 254 00:12:00,000 --> 00:12:02,760 enjoying what you're doing, you love what you're doing. 255 00:12:02,760 --> 00:12:04,720 And I'm sure you're familiar. Everybody's familiar with the 256 00:12:04,720 --> 00:12:07,880 whole saying of find a job that you love and never work another 257 00:12:07,880 --> 00:12:11,760 day in your life, right? But at some point it had to have 258 00:12:11,760 --> 00:12:17,240 gone from this feels more like a job than something I love to do. 259 00:12:17,240 --> 00:12:19,920 Or have you hit that point? Have you thought about that 260 00:12:19,920 --> 00:12:21,480 point? And then how are you going to 261 00:12:21,480 --> 00:12:25,520 work yourself through that? I mean at the end of the day it 262 00:12:25,520 --> 00:12:28,000 is a job right? So there's parts of every job 263 00:12:28,160 --> 00:12:31,400 you don't like doing. I always use this is the my 264 00:12:31,400 --> 00:12:35,040 immediate fall back because it is the number one bane of my 265 00:12:35,040 --> 00:12:38,680 existence and probably always will be until I hire someone to 266 00:12:38,680 --> 00:12:41,040 do it, which is filing sales tax every month. 267 00:12:41,560 --> 00:12:44,560 The, the fact that you have to, once you cross different 268 00:12:44,560 --> 00:12:47,680 thresholds and establish a Nexus in different States and I got to 269 00:12:47,680 --> 00:12:50,960 go through and file like 25 different states sales tax and 270 00:12:50,960 --> 00:12:53,360 everyone has different laws. That sucks, right? 271 00:12:53,360 --> 00:12:56,840 So the, the, the once a month when that hits and I'm sitting 272 00:12:56,840 --> 00:12:59,560 down, cranking through that, that's a job, you know, that's 273 00:12:59,560 --> 00:13:02,040 work. But the fact that I get to come 274 00:13:02,040 --> 00:13:06,320 to work and on an average week, I'm playing disc G4 to five 275 00:13:06,320 --> 00:13:09,600 times a week as part of my job. And not only that, but the days 276 00:13:09,600 --> 00:13:12,680 I'm not playing disc golf, I'm doing something I love with 277 00:13:12,680 --> 00:13:15,640 graphic design or creating content in some way, shape or 278 00:13:15,640 --> 00:13:18,760 form for social media. And I'm genuinely like best 279 00:13:18,760 --> 00:13:20,640 friends with pretty much everyone I work with. 280 00:13:21,680 --> 00:13:25,400 It's hard to come into work and have a bad attitude or it feel 281 00:13:25,400 --> 00:13:28,200 like work because you're I'm just surrounded by people I 282 00:13:28,200 --> 00:13:29,560 love. We're all passionate about what 283 00:13:29,560 --> 00:13:32,680 we're doing and we're super passionate about the sport and 284 00:13:32,680 --> 00:13:35,640 we know the type of impact that we have made and can make in 285 00:13:35,640 --> 00:13:37,960 this sport and that kind of drives us day-to-day. 286 00:13:38,760 --> 00:13:41,400 There's some days where maybe I'll be burnt out, but it's good 287 00:13:41,400 --> 00:13:44,360 because Trevor's not burnt out. Or maybe Trevor and I are both 288 00:13:44,360 --> 00:13:47,640 like just this, you know, going through the grind and Connor and 289 00:13:47,640 --> 00:13:50,360 Silas are super passionate. Or or however it may be, there 290 00:13:50,360 --> 00:13:53,400 hasn't really been a day yet where we all come in and we all 291 00:13:53,400 --> 00:13:56,880 are like this sucks. When that day hits, you know, 292 00:13:57,120 --> 00:13:58,840 maybe it will. I just have a hard time 293 00:13:58,840 --> 00:14:02,000 believing it will because we're very blessed to do what we do. 294 00:14:02,360 --> 00:14:06,120 And I think that one key as a business owner that I found is 295 00:14:06,120 --> 00:14:09,800 just because I dislike a certain certain task doesn't mean 296 00:14:09,800 --> 00:14:11,840 everyone does. Like as crazy as it sounds, 297 00:14:11,840 --> 00:14:14,240 someone out there just heard me talk about sales tax and was 298 00:14:14,240 --> 00:14:15,560 like, that's what gets me fired up. 299 00:14:15,560 --> 00:14:18,640 I'm ready to go for that. Cuz back in the day, editing 300 00:14:18,640 --> 00:14:21,960 videos was something that I was OK at, but I didn't love doing 301 00:14:21,960 --> 00:14:23,800 it. But I've been able to hire 302 00:14:23,800 --> 00:14:26,840 people who do love doing it. And so now that's something 303 00:14:26,840 --> 00:14:29,120 where they come in and they're really excited about a part of 304 00:14:29,120 --> 00:14:31,440 the piece of work that I wasn't super excited about. 305 00:14:31,440 --> 00:14:34,720 Same thing with, you know, order fulfillment and inventory 306 00:14:34,720 --> 00:14:36,360 management. That stuff stresses me out. 307 00:14:36,400 --> 00:14:38,120 Brad and Jason absolutely love it. 308 00:14:38,120 --> 00:14:42,800 So I'm able to hire people that not only do something at the 309 00:14:42,800 --> 00:14:46,120 level I did it at, but far exceed it and bring more passion 310 00:14:46,120 --> 00:14:48,040 to it, which means they can push that side of the business 311 00:14:48,040 --> 00:14:49,880 forward. And that's where real growth 312 00:14:49,880 --> 00:14:51,760 starts to come in. Because now it's not just 313 00:14:51,760 --> 00:14:54,360 another thing on my checklist. It's something someone's super 314 00:14:54,360 --> 00:14:57,160 excited about and they can put a lot of time, energy and effort 315 00:14:57,160 --> 00:14:59,280 into and really grow that side of the business. 316 00:14:59,280 --> 00:15:01,800 So that's been a big thing too. But yeah, there are. 317 00:15:01,880 --> 00:15:04,400 There's always going to be about work that is work. 318 00:15:04,760 --> 00:15:06,880 Yeah. Did you ever, did you find it 319 00:15:06,880 --> 00:15:09,680 hard to, I know you mentioned editing wasn't like, it sounded 320 00:15:09,680 --> 00:15:11,520 like it wasn't your favorite thing to do. 321 00:15:12,280 --> 00:15:14,600 You knew it had to be done. But as far as the creativity 322 00:15:14,600 --> 00:15:19,280 part of the media side of things or even any other area, do you 323 00:15:19,280 --> 00:15:22,200 ever find it hard or did you find it hard to delegate that 324 00:15:22,200 --> 00:15:25,240 because they weren't going to do it quite as you thought it 325 00:15:25,240 --> 00:15:28,240 should happen? Oh, definitely delegation I 326 00:15:28,240 --> 00:15:31,120 think is one of the biggest areas that I've grown in over 327 00:15:31,120 --> 00:15:35,920 the last year or two because not necessarily that I thought I 328 00:15:35,920 --> 00:15:37,360 could do it better than someone else. 329 00:15:37,760 --> 00:15:41,520 I just knew I, it almost is something where it feels like 330 00:15:42,000 --> 00:15:44,720 it's going to be harder for me to explain this to you the way I 331 00:15:44,720 --> 00:15:46,640 want it done than it is just for me to do it. 332 00:15:46,920 --> 00:15:49,040 And that's true for the one time, right? 333 00:15:49,040 --> 00:15:54,040 Like if if there's a task of designing A thumbnail the first 334 00:15:54,040 --> 00:15:56,480 time, it is going to be easier for me just to sit down and 335 00:15:56,480 --> 00:15:58,680 design that thumbnail. Then it would be for me to sit 336 00:15:58,680 --> 00:16:01,120 down with someone and explain to them how to design A thumbnail. 337 00:16:01,680 --> 00:16:05,600 But what I had to kind of learn is it's it's not the one time, 338 00:16:05,600 --> 00:16:08,360 it's a compounding task. So this task is something that 339 00:16:08,360 --> 00:16:10,080 has to happen multiple times a week. 340 00:16:10,440 --> 00:16:13,640 So yes, where it might be faster for me to take care of it today, 341 00:16:14,200 --> 00:16:17,760 it's not faster if I train you today or today, maybe it takes 342 00:16:17,760 --> 00:16:19,920 me 3 days, right? If I train you 3 days for this 343 00:16:19,920 --> 00:16:23,160 week, now it's something that's off my plate 52 weeks a year. 344 00:16:23,840 --> 00:16:26,640 And if there's three times a week, that's over 150 times, 345 00:16:26,640 --> 00:16:29,720 it's off my plate. And I had to go longer on it on 346 00:16:29,720 --> 00:16:31,280 three times. And so that was something I had 347 00:16:31,280 --> 00:16:34,120 to kind of see the bigger picture on where, you know, 348 00:16:34,680 --> 00:16:38,360 what's also cool is when you trust someone and train them. 349 00:16:38,360 --> 00:16:40,840 And like I said, if you find people who are really passionate 350 00:16:40,840 --> 00:16:43,920 and skilled at it, then they're able to do it at a level that 351 00:16:43,920 --> 00:16:46,000 far exceeds yours. I mean, if you look at our 352 00:16:46,000 --> 00:16:49,880 videos when I first started and it was just me behind the camera 353 00:16:50,840 --> 00:16:54,040 and me editing and stuff like that versus you look at the 354 00:16:54,040 --> 00:16:57,320 quality of our videos now, I'm legitimately not capable of 355 00:16:57,320 --> 00:16:59,680 putting out the type, the quality of content we put out 356 00:16:59,680 --> 00:17:01,160 now. Like I don't, I wouldn't even 357 00:17:01,160 --> 00:17:03,400 know where to start. You can tell on weeks when our 358 00:17:03,400 --> 00:17:06,200 editors are out and it's me behind here sweating bullets in 359 00:17:06,200 --> 00:17:07,880 my office trying to get this thing cranked out. 360 00:17:08,560 --> 00:17:10,640 People have noticed like what the heck happened to the 361 00:17:10,640 --> 00:17:12,440 scorecard? Why is it all the sudden Comic 362 00:17:12,440 --> 00:17:14,119 Sans at the bottom? What's going on here? 363 00:17:14,560 --> 00:17:17,319 And it's like that's the difference is we're able to push 364 00:17:17,319 --> 00:17:20,680 that forward because now there's people who are way more talented 365 00:17:20,680 --> 00:17:24,079 than me, way more passionate than me running with these 366 00:17:24,079 --> 00:17:26,040 projects. And I don't have to do that 367 00:17:26,040 --> 00:17:27,359 myself. So that's the power of 368 00:17:27,359 --> 00:17:29,040 delegation. But it took me a long time to 369 00:17:29,040 --> 00:17:30,960 accept that. Like I think it takes most 370 00:17:30,960 --> 00:17:33,560 people. Yeah, no, it and it sounds like 371 00:17:33,560 --> 00:17:37,240 very much along the whole thinking of as a leader don't, 372 00:17:37,280 --> 00:17:39,240 don't always try to be the smartest person in the room 373 00:17:39,600 --> 00:17:42,360 because that's not what leaders typically are. 374 00:17:42,360 --> 00:17:45,120 They usually just know how to make those smart people 375 00:17:45,600 --> 00:17:47,360 accomplished tasks. So I like that. 376 00:17:47,360 --> 00:17:49,000 All right, let's throw. I'm going to throw you a little 377 00:17:49,000 --> 00:17:51,600 curveball about your the media that you do. 378 00:17:51,600 --> 00:17:55,120 So you film a lot of chaotic stuff, a lot of challenges and 379 00:17:55,120 --> 00:17:58,120 weird wild shots. What's the dumbest thing someone 380 00:17:58,120 --> 00:18:02,560 has ever done with with those challenges on camera? 381 00:18:03,600 --> 00:18:06,880 Oh boy, we've done some dumb, dumb stuff. 382 00:18:08,080 --> 00:18:10,880 You know, honestly, some of the dumbest things you've ever done 383 00:18:11,360 --> 00:18:13,520 have been some of the worst performing videos. 384 00:18:13,920 --> 00:18:15,120 So they haven't really come back. 385 00:18:15,840 --> 00:18:18,600 Like the the first one that we always bring up is like plywood 386 00:18:18,600 --> 00:18:21,800 disc golf. We had the idea of what if we 387 00:18:21,800 --> 00:18:24,600 just went and got a sheet of plywood and we play double s. 388 00:18:24,600 --> 00:18:27,520 And basically how it worked was I can affect the fly to your 389 00:18:27,520 --> 00:18:31,160 disc with this piece of plywood. So you can throw a roller and I 390 00:18:31,160 --> 00:18:33,520 can set the plywood up to have it ramp off. 391 00:18:34,560 --> 00:18:37,040 It all was based on we wanted to get a roller ace. 392 00:18:37,240 --> 00:18:38,880 And so that was where the idea was born. 393 00:18:39,680 --> 00:18:41,840 But nowadays I'm looking at it and I'm like, that was never 394 00:18:41,840 --> 00:18:43,440 going to work. No wonder no one watched that. 395 00:18:43,440 --> 00:18:45,120 I mean, it's literally called plywood disc golf. 396 00:18:45,120 --> 00:18:47,520 Who's clicking on that? But you know, that's the 397 00:18:47,520 --> 00:18:50,280 learning curve. We've also done like a slip and 398 00:18:50,280 --> 00:18:52,280 slide disc golf, which. Is exactly what? 399 00:18:52,280 --> 00:18:54,800 It sounds like we just set up a slip and slide and had a basket 400 00:18:54,800 --> 00:18:57,240 at the end. Again, really great social 401 00:18:57,240 --> 00:19:00,800 content idea for like Instagram. Terrible idea for YouTube 402 00:19:01,000 --> 00:19:03,480 because why are you like once you see us go down the slip and 403 00:19:03,480 --> 00:19:05,600 slide once, you don't need to watch it anymore. 404 00:19:05,640 --> 00:19:07,040 It's the same thing over and over. 405 00:19:07,640 --> 00:19:10,120 So there's a lot of that where it was just learning the YouTube 406 00:19:10,120 --> 00:19:12,680 game and we would have these ideas and for some reason we 407 00:19:12,680 --> 00:19:15,120 weren't thinking like, that'd be a really fun Instagram post. 408 00:19:15,120 --> 00:19:16,720 We're just like, that's hilarious. 409 00:19:16,920 --> 00:19:20,120 Let's go try to make a YouTube video out of this thing and it 410 00:19:20,120 --> 00:19:22,120 would not work. So slip and slide disc golf, 411 00:19:22,120 --> 00:19:25,320 plywood, disc golf, alley, oop disc golf. 412 00:19:25,320 --> 00:19:28,440 We've done a few where similar idea to plywood, but you can 413 00:19:28,440 --> 00:19:30,840 basically as long as your feet were off the ground, you could 414 00:19:30,840 --> 00:19:33,640 catch the disc and re throw it. That went about exactly how you 415 00:19:33,640 --> 00:19:35,040 thought. Just a bunch of us getting hit 416 00:19:35,040 --> 00:19:37,000 with discs. Discs are not frisbees, they're 417 00:19:37,000 --> 00:19:39,480 much harder. So that was pretty dumb too. 418 00:19:39,600 --> 00:19:42,560 But yeah, a lot of our earlier videos we had some dumb stuff. 419 00:19:43,160 --> 00:19:45,080 I like, though, that you're still doing it right. 420 00:19:45,320 --> 00:19:47,840 You know that you got to, you got to test it and you got to 421 00:19:47,840 --> 00:19:48,920 try it. You never know what's going to 422 00:19:48,920 --> 00:19:51,000 hit. Yeah, and you got to and and you 423 00:19:51,000 --> 00:19:53,240 got to get those reps in so that you get better and better and 424 00:19:53,240 --> 00:19:55,480 your ideas become better. I think that's fantastic. 425 00:19:55,800 --> 00:19:59,600 OK, if you could delete one disc golf trend idea or fan behavior, 426 00:20:00,000 --> 00:20:03,680 just snap your finger and it's gone, what would that be? 427 00:20:04,920 --> 00:20:10,720 Oh boy. Disc golf trend or fan behavior? 428 00:20:10,720 --> 00:20:14,280 Oh gosh, there's no way to answer this question without 429 00:20:14,280 --> 00:20:15,760 taking a bunch of people off, huh? 430 00:20:15,920 --> 00:20:16,560 I have a. Couple. 431 00:20:16,560 --> 00:20:17,280 I have a couple. OK. 432 00:20:18,800 --> 00:20:22,280 I think, I think if I could snap my fingers and make something go 433 00:20:22,280 --> 00:20:25,520 away tomorrow, it would be how much people care about ratings. 434 00:20:26,240 --> 00:20:29,320 And I think that that greatly effects what tournaments like 435 00:20:29,320 --> 00:20:33,280 amateurs are playing. It affects how people like, like 436 00:20:33,280 --> 00:20:35,720 if you're playing bad and around, all you're thinking 437 00:20:35,720 --> 00:20:39,040 about is like this is going to tank my rating, next rating 438 00:20:39,040 --> 00:20:44,040 update, so on and so forth. And also it, I don't know, it's 439 00:20:44,040 --> 00:20:46,400 not it's not a perfect system. Everyone knows that. 440 00:20:46,400 --> 00:20:49,520 I think it's a fun system, but people put so much weight into 441 00:20:49,520 --> 00:20:52,760 it that it kind of like highlights the imperfections a 442 00:20:52,760 --> 00:20:56,400 lot of times, which I think is not the the greatest thing 443 00:20:56,400 --> 00:20:59,120 because again, people just tie so much value to it. 444 00:20:59,120 --> 00:21:01,280 I mean, I remember back in the day there were certain companies 445 00:21:01,280 --> 00:21:03,720 that wouldn't even sponsor you unless you were 1015 rated. 446 00:21:03,960 --> 00:21:06,600 And so I had people not wanting to play certain tournaments 447 00:21:06,600 --> 00:21:09,680 because they're like, oh, if we're playing the same layout as 448 00:21:09,680 --> 00:21:12,800 the AMS, I don't want to risk my rating dropping because I'm 449 00:21:12,840 --> 00:21:14,920 trying to get sponsored by so on and so forth. 450 00:21:15,160 --> 00:21:17,320 And I was like, brother, just come out and play the 451 00:21:17,320 --> 00:21:18,640 tournament. It's gonna be a good time. 452 00:21:18,640 --> 00:21:21,880 But they're like, no, I don't want to risk, you know, only end 453 00:21:21,880 --> 00:21:24,360 up just shooting like 915 rated because I'm trying to get to 454 00:21:24,360 --> 00:21:27,640 1015, you know what I mean? So I think how much people care 455 00:21:27,640 --> 00:21:29,400 about ratings. If I could snap my fingers and 456 00:21:29,400 --> 00:21:34,840 make that go away, I would. So as a store owner, what are 457 00:21:34,840 --> 00:21:37,280 your thoughts on the debate of, and maybe this is just an 458 00:21:37,280 --> 00:21:42,080 internal debate amongst content creators, of who do you think 459 00:21:42,080 --> 00:21:46,080 moves more disks? The players or more on the 460 00:21:46,080 --> 00:21:48,960 influencer side. Now when I I look back at when I 461 00:21:48,960 --> 00:21:53,120 was producing a lot of content there, the influencers were the 462 00:21:53,120 --> 00:21:55,080 players. But now you've got people that 463 00:21:55,520 --> 00:22:00,800 their whole stick or whatever is to create disc golf content and 464 00:22:00,800 --> 00:22:02,600 they don't know. They don't really have high 465 00:22:02,600 --> 00:22:04,880 aspirations of becoming like world champions. 466 00:22:05,280 --> 00:22:08,440 But what do you who do you think moves the needle more as far as 467 00:22:08,440 --> 00:22:11,840 moving product? This is I'm probably the wrong 468 00:22:11,840 --> 00:22:16,000 person to ask here because we have a very biased view because 469 00:22:16,160 --> 00:22:18,200 we're the creators and the retailer. 470 00:22:18,280 --> 00:22:22,200 So we are directly seeing how much our bags influence. 471 00:22:22,200 --> 00:22:24,880 Actually, funny enough, I was just I'm about to write the blog 472 00:22:24,880 --> 00:22:31,880 on our year to date sales for different discs and the creator, 473 00:22:31,880 --> 00:22:35,320 if you will, our discs, our personality discs top the 474 00:22:35,320 --> 00:22:38,040 charts. So like the the the best seller 475 00:22:38,040 --> 00:22:40,720 year to date for us is the MD 3 from disc mania. 476 00:22:41,120 --> 00:22:45,160 But that's because we did break 68 MD three tied to one of our 477 00:22:45,160 --> 00:22:47,400 videos and it's sold like hotcakes. 478 00:22:48,080 --> 00:22:51,280 And so another one is like the the Thunderbird, which has a 479 00:22:51,280 --> 00:22:53,960 personality disc with me, the Cash, which has a personality 480 00:22:53,960 --> 00:22:56,160 disc with Trevor, the Shaman with Connor. 481 00:22:56,160 --> 00:22:58,920 These are discs that, you know, on their own don't really move 482 00:22:58,920 --> 00:23:01,240 that much. But once we tie them to a video, 483 00:23:01,240 --> 00:23:03,480 tie them to a personality, it really moves the needle. 484 00:23:04,360 --> 00:23:07,280 So I think it's a little unfair for us because those are discs 485 00:23:07,280 --> 00:23:10,760 that are only available with us. So on the grand scheme of on the 486 00:23:10,760 --> 00:23:13,440 grand scheme of the whole disc golf market, MD threes weren't 487 00:23:13,440 --> 00:23:16,880 the number one mover, right? But with us they were because 488 00:23:16,880 --> 00:23:20,360 it's tied straight to our video. I think my biggest argument for 489 00:23:20,360 --> 00:23:24,800 why creators move the needle more than just pros is Simon 490 00:23:24,800 --> 00:23:31,360 Lizotte, because Simon is able to, you know, drastically change 491 00:23:31,360 --> 00:23:35,680 the scope of MVP, drastically change even disk Manias sales 492 00:23:35,680 --> 00:23:39,720 before and it didn't matter how he performed on the course. 493 00:23:39,800 --> 00:23:43,040 Obviously winning on the course helped, but you have a player 494 00:23:43,040 --> 00:23:45,160 like Gannon Burr who wins on the course a lot. 495 00:23:45,160 --> 00:23:48,520 And I think you can ask any retailer who's moving more and 496 00:23:48,880 --> 00:23:52,120 the Simon line balance, the Simon line time lapse, anything 497 00:23:52,120 --> 00:23:55,280 Simon tied to Simon is moving more than Gannon, even though 498 00:23:55,280 --> 00:23:57,960 Gannon Burgess had the greatest season of all time last year or 499 00:23:57,960 --> 00:24:00,680 arguably one of them. And what's the difference there? 500 00:24:00,840 --> 00:24:04,440 Simon's a consistent large presence on YouTube that also 501 00:24:04,440 --> 00:24:07,280 happens to be a player. And I think that's where you 502 00:24:07,280 --> 00:24:10,800 really see that, those fusing together and players who have 503 00:24:10,800 --> 00:24:14,080 been able to do that well. I mean even Brodie Smith when he 504 00:24:14,080 --> 00:24:17,400 first burst on the scene, his Get Freaky zones were a good 505 00:24:17,400 --> 00:24:20,240 seller everywhere. Same thing with Ezra Aderhold, 506 00:24:20,240 --> 00:24:23,000 obviously he just won this past weekend, but his nukes, his tour 507 00:24:23,000 --> 00:24:25,120 series stuff has been selling for a long time. 508 00:24:25,120 --> 00:24:28,760 I think anyone who is like a creator and a player sells way 509 00:24:28,760 --> 00:24:30,560 more than someone who is just a player. 510 00:24:30,800 --> 00:24:34,880 Though really the only kind of like exceptions to these rules 511 00:24:34,880 --> 00:24:38,600 is Paul Macbeth, Paige Pierce, Ricky Wysocki for a little bit 512 00:24:38,600 --> 00:24:41,080 there where they were so dominant for so long that they 513 00:24:41,080 --> 00:24:43,200 didn't have to be a creator, their stuff just moved. 514 00:24:43,920 --> 00:24:47,640 But in general, I think creators overall are are moving the 515 00:24:47,640 --> 00:24:49,960 needle the most, but especially player creators. 516 00:24:51,240 --> 00:24:53,600 But even with Paul Macbeth, 'cause I can think and, and you 517 00:24:53,600 --> 00:24:55,440 know, I'm obviously better than better than me. 518 00:24:55,440 --> 00:24:58,080 But I remember back in the day when he was just, you know, 519 00:24:58,080 --> 00:25:01,200 starting out rising star, he would still kind of play some 520 00:25:01,200 --> 00:25:04,520 games on Instagram of how he posts stuff and said things. 521 00:25:04,520 --> 00:25:07,400 So even though he wasn't like creating like YouTube videos, 522 00:25:07,400 --> 00:25:10,720 stuff like that, I still felt like he, he understood the game 523 00:25:11,120 --> 00:25:14,040 of marketing, at least to where it was back then. 524 00:25:14,040 --> 00:25:17,640 So yeah, I, I definitely agree. So let's, let's transition that 525 00:25:17,720 --> 00:25:21,760 thinking into your store and your media. 526 00:25:21,760 --> 00:25:24,640 So if I were to take a step back, what would you say the 527 00:25:24,640 --> 00:25:30,040 percentage is as far as how much of your your disc golf business 528 00:25:30,440 --> 00:25:32,880 is media? Because I have a feeling you 529 00:25:32,880 --> 00:25:38,160 think very similar to my thinking is that we're the way I 530 00:25:38,160 --> 00:25:41,560 built it was dynamic disk was a disc golf company, but I was a 531 00:25:41,560 --> 00:25:44,920 media company. So I was building a media 532 00:25:44,920 --> 00:25:46,440 company with the guys that worked for me. 533 00:25:46,440 --> 00:25:49,360 I'm assuming that's kind of similar to wobbly your line of 534 00:25:49,360 --> 00:25:52,240 thinking. So how much is it for you as far 535 00:25:52,240 --> 00:25:55,560 as Foundation disc golf and Foundation, the marketing media 536 00:25:55,560 --> 00:25:57,040 company? Yeah. 537 00:25:57,720 --> 00:26:00,840 We get this question often in different, different shapes 538 00:26:00,840 --> 00:26:05,080 because if we're just looking from a revenue standpoint, we're 539 00:26:05,080 --> 00:26:10,240 like 75% of disc golf store, 25% of media company, right, If 540 00:26:10,240 --> 00:26:11,920 you're just looking like top line revenue. 541 00:26:12,320 --> 00:26:16,800 But that 75% of a disc golf store doesn't exist without our 542 00:26:16,800 --> 00:26:19,800 media. So how I view it, when we first 543 00:26:19,800 --> 00:26:23,480 started, we were a disc golf retailer that happened to use 544 00:26:23,480 --> 00:26:27,160 media to try to sell discs. That flipped in 2020 when Brody 545 00:26:27,160 --> 00:26:31,560 bought in, and nowadays I describe us as a disc golf media 546 00:26:31,560 --> 00:26:35,800 company that sells discs. I'd very much view us as a media 547 00:26:35,800 --> 00:26:39,400 company first because that's what spins all the wheels, 548 00:26:39,400 --> 00:26:41,920 that's what gets revenue, that's what gets people to our site, 549 00:26:42,280 --> 00:26:44,920 all of that. I think, you know, it's funny as 550 00:26:44,920 --> 00:26:48,480 I talk to a lot of different entrepreneurs both in the space 551 00:26:48,480 --> 00:26:50,720 and outside the space, just because I'm trying to learn from 552 00:26:50,720 --> 00:26:54,480 everyone. And people are consistently very 553 00:26:54,480 --> 00:26:57,080 surprised at how little we spend on marketing. 554 00:26:57,640 --> 00:27:00,040 And I have to always just remind people like, well, no, my 555 00:27:00,040 --> 00:27:03,760 marketing dollars go to the salary of my media team because 556 00:27:03,760 --> 00:27:08,320 we can organically reach so many people that we don't have to pay 557 00:27:08,680 --> 00:27:11,080 for Facebook ads. And when we do, we're paying for 558 00:27:11,080 --> 00:27:13,760 Facebook ads or Google search ads to a warm audience. 559 00:27:13,760 --> 00:27:16,640 We're able to retarget people who have already seen our stuff. 560 00:27:16,640 --> 00:27:18,920 So we don't have to teach people who foundation is. 561 00:27:18,920 --> 00:27:20,800 That's what our organic contents for. 562 00:27:21,080 --> 00:27:23,560 We're taking that of you already know who foundation is. 563 00:27:23,680 --> 00:27:25,280 But did you know we also sell discs? 564 00:27:25,280 --> 00:27:27,680 Did you know we also have these courses? 565 00:27:27,680 --> 00:27:29,960 You know, do you know we also have this and we're able to 566 00:27:29,960 --> 00:27:33,000 retarget a warm audience. So it actually makes our ad 567 00:27:33,000 --> 00:27:36,040 spend our cost per conversion lower. 568 00:27:36,160 --> 00:27:39,280 So we are able to get better ROI on that type stuff, but we spend 569 00:27:39,280 --> 00:27:42,760 way less than other companies because other companies have to 570 00:27:42,760 --> 00:27:46,600 use marketing spend to teach you who they are and get you to 571 00:27:46,600 --> 00:27:49,080 convert. Instead we use our organic 572 00:27:49,080 --> 00:27:52,160 content to teach you who we are and a lot of times we use 573 00:27:52,160 --> 00:27:55,440 organic content to also convert into sales as well. 574 00:27:55,680 --> 00:28:00,880 So our kind of marketing budget is our media teams salaries, if 575 00:28:00,880 --> 00:28:04,080 that makes sense. Because if you don't include me 576 00:28:04,080 --> 00:28:07,920 and Brody, even though we pretty much do all media, our media 577 00:28:07,920 --> 00:28:10,840 team is 3 people that are full time, all they do is just 578 00:28:10,840 --> 00:28:13,880 content. And then Brody and I, pretty 579 00:28:13,880 --> 00:28:17,720 much all we do is content. I obviously run and oversee the 580 00:28:17,720 --> 00:28:21,360 the business, but the majority of my day-to-day work is content 581 00:28:21,360 --> 00:28:22,840 oriented in some way shape or form. 582 00:28:22,840 --> 00:28:26,640 So if you throw us in, we have a five person media team in a two 583 00:28:26,640 --> 00:28:30,320 person full time warehouse team and then part time, you know, 584 00:28:30,600 --> 00:28:32,480 warehouse and retail store employees under that. 585 00:28:32,480 --> 00:28:33,600 So. Yeah. 586 00:28:33,600 --> 00:28:37,480 And I saw you were kind of venturing into just the golf 587 00:28:37,480 --> 00:28:39,240 world rather than just disc golf. 588 00:28:39,520 --> 00:28:41,760 And it, it sounds like you're kind of using that, that 589 00:28:41,960 --> 00:28:44,480 thinking along that way is that you're going to use your 590 00:28:44,480 --> 00:28:48,960 personality, your media presence to kind of drive the sale of, of 591 00:28:48,960 --> 00:28:50,760 golf equipment. Are are you, are you going to go 592 00:28:50,760 --> 00:28:53,160 full on golf equipment or more like golf apparel or? 593 00:28:54,040 --> 00:28:58,280 Now, so golf we're going to go, I mean golf, we'll have some 594 00:28:58,280 --> 00:29:02,960 apparel in that type stuff where, but it's a pure media 595 00:29:02,960 --> 00:29:04,840 expansion. So it's just a play on the 596 00:29:04,840 --> 00:29:07,040 popularity of golf. Correct. 597 00:29:07,120 --> 00:29:10,360 It's it's we're not looking at building the exact same 598 00:29:10,360 --> 00:29:12,480 foundation disc golf we built in golf. 599 00:29:12,840 --> 00:29:17,200 It's more just a way of, I mean really what it, what it comes 600 00:29:17,200 --> 00:29:21,920 down to is I have been approached by so many families 601 00:29:21,960 --> 00:29:27,000 and different people who really appreciate what foundation does 602 00:29:27,160 --> 00:29:30,440 where we create clean, entertaining, sports related 603 00:29:30,440 --> 00:29:33,440 content on YouTube. And they're like, I can turn 604 00:29:33,440 --> 00:29:35,800 this on and I don't have to worry that my 4 year old's in 605 00:29:35,800 --> 00:29:38,240 the room with me. Or I can turn it on and my whole 606 00:29:38,240 --> 00:29:41,120 family can sit down after dinner and watch this together and I 607 00:29:41,120 --> 00:29:44,360 don't have to worry about y'all cursing or about y'all making 608 00:29:44,360 --> 00:29:47,360 crude jokes or whatever. And I started to think about 609 00:29:47,360 --> 00:29:52,280 that and someone company that I love the content of, but I had 610 00:29:52,280 --> 00:29:54,880 to change my perspective of when I'm watching them post 611 00:29:54,880 --> 00:29:57,400 Happiness. My son is Barstool Sports. 612 00:29:57,680 --> 00:29:59,720 I really like all the content they put out. 613 00:29:59,720 --> 00:30:02,960 They're very funny, very crude. You cannot watch that. 614 00:30:02,960 --> 00:30:05,520 I mean, my wife doesn't even let me watch it in front of her. 615 00:30:05,520 --> 00:30:09,680 She doesn't like hearing it. And so, but you know, as a 616 00:30:09,680 --> 00:30:12,800 sports fan, I like listening to different podcasts. 617 00:30:12,800 --> 00:30:15,040 I like watching them play golf or watching these different 618 00:30:15,040 --> 00:30:17,080 sports challenges. It's just something you can't do 619 00:30:17,080 --> 00:30:19,360 in front of kids or you can't do in front of your wife. 620 00:30:19,360 --> 00:30:21,360 Or if you just don't want that going in your ears as a 621 00:30:21,360 --> 00:30:24,320 Christian or if you're religious in some other way, you don't 622 00:30:24,320 --> 00:30:28,240 want a lot of times the the swearing or the crude humor and 623 00:30:28,240 --> 00:30:31,120 stuff like that. And so I saw, wow, we're filling 624 00:30:31,120 --> 00:30:34,520 this need in disc golf. Why can't we fill it elsewhere 625 00:30:34,600 --> 00:30:36,000 as well? Yeah. 626 00:30:36,240 --> 00:30:38,640 And so that's kind of where the golf comes in. 627 00:30:39,280 --> 00:30:41,960 The big motivator for why Trevor and I are the face of the golf 628 00:30:41,960 --> 00:30:45,440 content right now is it allows us to play golf once a month and 629 00:30:45,440 --> 00:30:48,720 call it work, if I'm being just completely frank, is we both 630 00:30:48,720 --> 00:30:50,800 love playing golf. And it's like, hey, it worked 631 00:30:50,800 --> 00:30:52,520 out for disc golf. What if we were able to make 632 00:30:52,520 --> 00:30:55,000 this golf thing work? But the play eventually is to 633 00:30:55,080 --> 00:30:58,560 introduce another personality into the golf sphere so that we 634 00:30:58,560 --> 00:31:01,680 can keep cranking out disc golf, doing what we love and then 635 00:31:01,680 --> 00:31:04,000 build out the foundation personalities that way. 636 00:31:04,280 --> 00:31:06,960 And hopefully eventually foundation disc golf is always 637 00:31:06,960 --> 00:31:08,840 the core of who we are. It's always the core of what we 638 00:31:08,840 --> 00:31:10,960 do. But it's one of many sports 639 00:31:10,960 --> 00:31:15,000 channels that all kind of provide this clean, entertaining 640 00:31:15,000 --> 00:31:17,720 sports content and pour into each other. 641 00:31:18,360 --> 00:31:21,520 And as a disc golfer, I also see that as a big way of growing the 642 00:31:21,520 --> 00:31:25,560 sport because right now a lot of times people always are asking 643 00:31:25,560 --> 00:31:28,640 us when are we going to collab with XY or Z athlete? 644 00:31:28,640 --> 00:31:31,720 And I'm like, that'd be sick if they knew disc golf existed, 645 00:31:31,760 --> 00:31:34,160 right? Like if Bob does sports, which 646 00:31:34,160 --> 00:31:36,920 is a huge YouTube Golf Channel, new disc golf existed. 647 00:31:36,920 --> 00:31:39,600 Of course we would. So then I started thinking, 648 00:31:39,920 --> 00:31:43,280 well, what if we became the people who already know disc 649 00:31:43,280 --> 00:31:45,400 golf exists, where we build out the Golf Channel. 650 00:31:45,400 --> 00:31:48,560 We're able to use our knowledge from disc golf on YouTube to 651 00:31:48,680 --> 00:31:53,320 build out a platform and then we can integrate and grow the sport 652 00:31:53,320 --> 00:31:55,000 that way. Like what if we can build the 653 00:31:55,000 --> 00:31:58,600 outside arm as disc golfers and that becomes something that 654 00:31:58,600 --> 00:32:01,360 pours into the sport? It's a lofty goal and I don't 655 00:32:01,360 --> 00:32:03,760 know if this one that's going to work out, but it's something 656 00:32:03,760 --> 00:32:06,480 where it allows me to play golf for free, quote UN quote, once a 657 00:32:06,480 --> 00:32:08,240 month. So I'm going to keep pursuing 658 00:32:08,240 --> 00:32:09,320 it. I like it. 659 00:32:09,320 --> 00:32:11,480 No, I like it. You be you literally become the 660 00:32:11,480 --> 00:32:13,440 collaborator that you're collaborating with. 661 00:32:13,440 --> 00:32:15,480 So exactly. That's awesome. 662 00:32:15,840 --> 00:32:18,200 So. OK, so that's interesting. 663 00:32:18,200 --> 00:32:22,280 So, and maybe I know the answer to this question, but let's say 664 00:32:22,320 --> 00:32:25,160 that foundation disc golf is gone. 665 00:32:25,200 --> 00:32:28,720 Vanish is poof, right? What are you doing? 666 00:32:29,360 --> 00:32:31,680 Not not like I'm not talking like a whip bankrupt. 667 00:32:31,680 --> 00:32:33,280 I'm talking like it just didn't exist. 668 00:32:33,280 --> 00:32:38,080 What would you be doing? Just as like my personal job. 669 00:32:38,600 --> 00:32:42,640 Yeah, my dream was always to build a marketing agency. 670 00:32:43,360 --> 00:32:47,480 Mainly, I was very fortunate to grow up with a father who owned 671 00:32:47,480 --> 00:32:50,880 his own business. And so therefore he was at every 672 00:32:50,880 --> 00:32:54,360 one of my basketball games. He coached me for most of my 673 00:32:54,360 --> 00:32:57,760 sports practices. We went on vacation throughout 674 00:32:57,760 --> 00:33:00,320 the year. If we were, if my brother or 675 00:33:00,320 --> 00:33:03,920 sister was sick and had to go to a doctor or something, my dad 676 00:33:03,920 --> 00:33:05,600 was able to take off work and be home with us. 677 00:33:06,480 --> 00:33:10,560 And as I got older and started to mature, I realized that that 678 00:33:10,560 --> 00:33:13,200 was a blessing that that's not normal that, you know, not 679 00:33:13,200 --> 00:33:17,320 everyone got to do that. And I realized the reason was my 680 00:33:17,320 --> 00:33:19,200 dad owned his own business and was able to create his own 681 00:33:19,200 --> 00:33:21,080 schedule. So if he wanted to be off at 682 00:33:21,080 --> 00:33:24,120 3:00 PM to be able to drive to our game that's two hours away 683 00:33:24,120 --> 00:33:26,440 and make sure he's there for me, he could do that. 684 00:33:26,680 --> 00:33:30,160 So from the get go, I knew I want to own my own business so I 685 00:33:30,160 --> 00:33:32,640 can create my own schedule, even if that means sacrificing 686 00:33:32,640 --> 00:33:36,320 income. I value my future family and the 687 00:33:36,320 --> 00:33:39,520 freedom to be with them enough that I don't really care. 688 00:33:40,320 --> 00:33:42,600 And so I started to work down that route. 689 00:33:42,600 --> 00:33:45,520 That's how I ended up here is I was doing freelance graphic 690 00:33:45,520 --> 00:33:48,080 design, I was doing social media and the goal was eventually get 691 00:33:48,080 --> 00:33:50,800 busy enough with that to hire someone under me to take some 692 00:33:50,800 --> 00:33:53,000 off my plate. Keep growing and building that 693 00:33:53,000 --> 00:33:56,080 to where I was a one stop shop for everything you needed for 694 00:33:56,080 --> 00:34:00,840 graphic design, social media marketing, digital print media 695 00:34:00,840 --> 00:34:04,640 marketing, all that stuff. So that was the road I was on 696 00:34:04,720 --> 00:34:07,440 and that was the road I was never convinced I'd be off of. 697 00:34:07,440 --> 00:34:10,560 But obviously God had other plans and I've been able to kind 698 00:34:10,560 --> 00:34:13,800 of build that within disc golf. Now I'm kind of building a media 699 00:34:13,800 --> 00:34:16,159 and marketing company inside a disc golf. 700 00:34:16,199 --> 00:34:20,480 And now that my son's, you know, 2 1/2, he'll be 3 here in a few 701 00:34:20,480 --> 00:34:22,280 months. I've already been able to kind 702 00:34:22,280 --> 00:34:25,320 of see and I have to kind of check myself because I, I love 703 00:34:25,320 --> 00:34:26,760 work. It's something I love to do. 704 00:34:27,159 --> 00:34:29,920 But I'm like, the whole reason I built this or am building this 705 00:34:29,920 --> 00:34:31,679 is to have the freedom to spend time with him. 706 00:34:32,000 --> 00:34:34,639 So I need to make sure I'm actually using that freedom to 707 00:34:34,639 --> 00:34:36,800 spend time with him. And I'm not telling my wife, no, 708 00:34:36,800 --> 00:34:39,639 I can't come home early to take my son fishing or no, I can't do 709 00:34:39,880 --> 00:34:41,159 whatever. So I'm being trying to be very 710 00:34:41,159 --> 00:34:44,360 intentional with that cuz that's the whole reason I wanted to 711 00:34:44,360 --> 00:34:46,120 build this, but that's definitely what I would be doing 712 00:34:46,120 --> 00:34:48,639 if I wasn't here. So let's say and we'll kind of 713 00:34:48,639 --> 00:34:52,719 circle back a little bit with the you doing the social media 714 00:34:52,719 --> 00:34:54,480 and the media and marketing and then the golf. 715 00:34:54,920 --> 00:34:57,680 What would you do or not? What would you do? 716 00:34:57,680 --> 00:35:01,880 But let's say it takes off even more like skyrocket and you 717 00:35:01,880 --> 00:35:06,400 start seeing more like the direction of just for a great 718 00:35:06,400 --> 00:35:09,960 example, because of the style of videos, do perfect style things 719 00:35:09,960 --> 00:35:12,040 just really take off mainstream for you? 720 00:35:12,040 --> 00:35:15,400 Would you ever say goodbye to disc golf or disc golf? 721 00:35:15,400 --> 00:35:18,960 Still be at the center of what you do for your videos? 722 00:35:19,680 --> 00:35:22,160 Oh no, We would never ever say goodbye to disc golf. 723 00:35:22,440 --> 00:35:27,280 There's no chance. Mainly it's what gave us in that 724 00:35:27,280 --> 00:35:29,000 world. It's what gave us any type of 725 00:35:29,000 --> 00:35:33,240 platform to build what that is. And again, disc golf's what we 726 00:35:33,240 --> 00:35:35,800 love, right? Like we love this sport. 727 00:35:36,520 --> 00:35:39,560 And I think that one of the things that makes disc golf so 728 00:35:39,560 --> 00:35:42,640 attractive to people who you introduce it to is it's really 729 00:35:42,640 --> 00:35:45,680 easy to play. It's really cheap to get into, 730 00:35:46,440 --> 00:35:47,800 and that makes it super accessible. 731 00:35:47,800 --> 00:35:50,520 Whereas, like, I have plenty of friends that love to play golf 732 00:35:50,520 --> 00:35:53,200 but can't play golf because, you know, clubs are really 733 00:35:53,200 --> 00:35:54,920 expensive. Heck, balls are expensive for 734 00:35:54,920 --> 00:35:56,800 how much you lose them when you suck at golf like I do. 735 00:35:57,120 --> 00:36:00,040 And then you got to pay like 60 bucks to go play around, 736 00:36:00,040 --> 00:36:01,760 sometimes 60 bucks to play nine holes. 737 00:36:02,160 --> 00:36:04,680 So when you look at that and you look at, you know, your, your 738 00:36:04,880 --> 00:36:08,040 monthly budget, it's like, yeah, I can probably swing golf like 739 00:36:08,040 --> 00:36:10,400 once or twice a month. But your average person's not 740 00:36:10,400 --> 00:36:13,320 going out and playing G456 times a month because now we're 741 00:36:13,320 --> 00:36:15,520 looking at like $300 a month like that. 742 00:36:15,880 --> 00:36:18,360 That doesn't make any sense versus disc golf. 743 00:36:18,440 --> 00:36:22,320 It's like I can walk into AU section, pick up 3 discs for 20 744 00:36:22,320 --> 00:36:25,520 bucks and that's my expense. Those discs are going to last me 745 00:36:25,720 --> 00:36:28,320 as long as I want them to. Pretty much every course is 746 00:36:28,320 --> 00:36:30,160 free. So I can go play that 30 * a 747 00:36:30,160 --> 00:36:33,360 month if I want to. And I, I think that that in, in 748 00:36:33,360 --> 00:36:36,560 a big scheme, like let's say that it blew up and you know, 749 00:36:36,760 --> 00:36:39,720 our Golf Channel slash whatever is like, dude, perfect level. 750 00:36:40,000 --> 00:36:42,960 I'd be screaming from the mountain tops like, Hey, disc 751 00:36:42,960 --> 00:36:44,600 golf is something that you can get into. 752 00:36:45,440 --> 00:36:48,120 Because I think that that'd be something where a lot of people 753 00:36:48,120 --> 00:36:49,960 want to get outside, they want to be active. 754 00:36:49,960 --> 00:36:51,840 That's why golf content is so popular. 755 00:36:51,840 --> 00:36:53,320 That's why all these things are so popular. 756 00:36:53,600 --> 00:36:55,160 But the accessibility is not there. 757 00:36:55,160 --> 00:36:57,680 And disc golf has that. I think that's one of the, the 758 00:36:57,680 --> 00:37:00,920 biggest things for disc golf. So, you know, it would never go 759 00:37:00,920 --> 00:37:02,560 away honestly. I mean, obviously it wouldn't be 760 00:37:02,560 --> 00:37:05,480 able to be a bigger part because there's the other pools are 761 00:37:05,480 --> 00:37:07,000 bigger. So if you're getting millions of 762 00:37:07,000 --> 00:37:09,840 views, there's just not millions of views to be had in disc golf, 763 00:37:09,840 --> 00:37:12,800 which is completely fine. But fingers crossed one day 764 00:37:12,800 --> 00:37:14,800 there is. And if we can play a role in 765 00:37:14,800 --> 00:37:17,360 getting that there, I think that would be phenomenal. 766 00:37:17,360 --> 00:37:19,200 I think that'd be awesome. Perfect. 767 00:37:19,720 --> 00:37:21,400 All right. What's something you believe 768 00:37:21,400 --> 00:37:24,320 about disc golf could be about the sport, the culture, the 769 00:37:24,320 --> 00:37:27,080 business that most people just completely miss? 770 00:37:30,200 --> 00:37:36,600 Oh boy, I think, you know, back to the pro side, I was actually 771 00:37:36,600 --> 00:37:40,680 thinking about this somewhat recently because I, I think that 772 00:37:41,120 --> 00:37:46,680 a lot of pros miss how important social media is to what they're 773 00:37:46,680 --> 00:37:49,880 doing. Because if you look at other 774 00:37:49,880 --> 00:37:54,480 sports, you don't have to be your own brand or or marketer. 775 00:37:56,000 --> 00:38:00,040 Because if you're good enough at basketball, you're going to get 776 00:38:00,040 --> 00:38:01,960 paid well. If you're good enough at 777 00:38:01,960 --> 00:38:04,600 baseball, if you're good enough at golf, it doesn't matter if 778 00:38:04,600 --> 00:38:07,560 your clothes sell, if your discs sell, whatever. 779 00:38:07,800 --> 00:38:10,040 If you're a good enough golfer, you don't even have to have 780 00:38:10,040 --> 00:38:11,520 endorsements. You're going to go out and make 781 00:38:11,520 --> 00:38:14,640 millions on the PGA Tour. That's not really true in disc 782 00:38:14,640 --> 00:38:16,960 golf, right? Like, yes, you can be Gannon 783 00:38:16,960 --> 00:38:20,400 Burr and you can make enough money, but you're if you're 20th 784 00:38:20,400 --> 00:38:24,040 in the world and you're just relying on your pro tour 785 00:38:24,040 --> 00:38:26,840 earnings, you're probably going to struggle being out there on 786 00:38:26,840 --> 00:38:29,040 the road. And so I think that that's 787 00:38:29,040 --> 00:38:31,880 something that gets overlooked is, yes, you have to pursue 788 00:38:31,880 --> 00:38:36,360 being better at disc golf, But if you neglect building a brand 789 00:38:36,360 --> 00:38:39,040 and building community around what you love to do and who you 790 00:38:39,040 --> 00:38:41,800 are, you're going to leave a lot of money on the table. 791 00:38:41,800 --> 00:38:44,360 Not that it's all about money, but it's about money to the 792 00:38:44,360 --> 00:38:46,800 point of being able to survive day-to-day. 793 00:38:47,080 --> 00:38:50,440 And not only that, if you're able to build a brand where you 794 00:38:50,440 --> 00:38:52,760 know your discs are selling, your tour series discs are 795 00:38:52,760 --> 00:38:55,680 selling, the manufacturers want to pay you because you actually 796 00:38:55,680 --> 00:38:57,960 move the needle. It takes all the pressure off of 797 00:38:57,960 --> 00:39:00,560 your play because now I don't have to worry about if I don't 798 00:39:00,560 --> 00:39:04,920 cash, I'm have to DoorDash more next week to be able to pay my 799 00:39:04,920 --> 00:39:07,040 for my Airbnb to make to the next tournament. 800 00:39:07,400 --> 00:39:09,680 Now I don't have to worry about that because my tour series 801 00:39:09,680 --> 00:39:11,960 discs are killing it. I'm getting ad revenue from 802 00:39:11,960 --> 00:39:14,480 YouTube. I'm doing brand deals on, you 803 00:39:14,480 --> 00:39:16,040 know, on YouTube and on social media. 804 00:39:16,720 --> 00:39:19,360 And if I go out and cash, great. If I don't, that's OK. 805 00:39:19,640 --> 00:39:22,160 And now you're actually able to play more freely and play better 806 00:39:22,680 --> 00:39:25,000 because you're not so stressed. So I think that's something that 807 00:39:25,080 --> 00:39:26,400 in disc golf is getting missed of. 808 00:39:26,400 --> 00:39:29,920 Like, yes, other sports you focus on being the athlete that 809 00:39:29,920 --> 00:39:32,320 leads to the paycheck. Disc golf's not there yet. 810 00:39:32,320 --> 00:39:35,640 There's just not enough money in the sport to just strictly being 811 00:39:35,640 --> 00:39:37,800 that good enough athlete. It'll lead to the paycheck. 812 00:39:38,040 --> 00:39:40,800 That's for the like 1% of the 1% in disc golf. 813 00:39:41,080 --> 00:39:43,800 But the players who are very, very good at disc golf, I mean, 814 00:39:43,800 --> 00:39:47,960 top 20 players in the world, top 30 players in the world, it's 815 00:39:47,960 --> 00:39:50,520 not there yet. So instead you still have to 816 00:39:50,520 --> 00:39:51,920 build out your marketing platforms. 817 00:39:51,920 --> 00:39:54,800 You still have to, you know, have social media and build out 818 00:39:54,800 --> 00:39:57,520 your brand because that I mean, I'm sure as a manufacturer, 819 00:39:57,520 --> 00:40:00,600 y'all see it when a player has social media ties, when a player 820 00:40:00,600 --> 00:40:04,040 is posting and trying, they're going to move more tour series 821 00:40:04,040 --> 00:40:06,760 plastic than a player who it goes out there and might have 822 00:40:06,760 --> 00:40:09,360 better finishes but has no social media presence. 823 00:40:09,360 --> 00:40:12,280 No one knows who they are. I mean, our coverage, unless 824 00:40:12,280 --> 00:40:14,280 you're top eight, you're really not even on coverage. 825 00:40:14,600 --> 00:40:17,440 So you can become a 25th every week and no one might ever hear 826 00:40:17,440 --> 00:40:19,880 your name. So you kind of have to scream 827 00:40:19,880 --> 00:40:22,640 from mountaintop about who you are, what you stand for and what 828 00:40:22,640 --> 00:40:24,480 you're doing out there. Yeah, absolutely. 829 00:40:24,480 --> 00:40:27,800 That's that. That's word for word what I tell 830 00:40:27,800 --> 00:40:30,880 the players. We have here a lot of times and 831 00:40:30,880 --> 00:40:33,840 no one in particular on on team DD right now, but there were 832 00:40:33,840 --> 00:40:36,320 times where people would say, you know, if I just had someone 833 00:40:36,320 --> 00:40:38,560 following me out with camera, I I could do it all. 834 00:40:38,560 --> 00:40:40,400 And it's like you got to do it yourself. 835 00:40:40,880 --> 00:40:42,920 We're not the big, we're not the big companies. 836 00:40:42,920 --> 00:40:45,240 You know, there's, there's a false narrative being put out 837 00:40:45,240 --> 00:40:48,880 there where it feels like you're just watching one guy with 1 838 00:40:48,880 --> 00:40:50,800 camera. Those those top guys, they have 839 00:40:50,800 --> 00:40:54,960 people, they have a team of people that help them with their 840 00:40:54,960 --> 00:40:57,440 PR and stuff like that. So yeah, it's definitely 841 00:40:57,440 --> 00:41:00,920 something that's it's on them right now because of the state 842 00:41:00,920 --> 00:41:03,160 of disc golf right now. Now where will we ever get 843 00:41:03,160 --> 00:41:04,000 there? You know, I'm not sure, 844 00:41:04,000 --> 00:41:05,680 hopefully someday, but it'd be nice. 845 00:41:05,680 --> 00:41:07,720 But but yeah, definitely you are. 846 00:41:08,160 --> 00:41:10,880 AI would tell them you are a brand, whether you like it or 847 00:41:10,880 --> 00:41:12,920 not, you are a brand. And basically it comes down to 848 00:41:12,920 --> 00:41:15,840 your personality and what you put out there is what people 849 00:41:15,840 --> 00:41:17,520 will see that what your brand is. 850 00:41:17,520 --> 00:41:20,920 And so you want to take control of that before some other 851 00:41:20,920 --> 00:41:23,720 narrative does for sure. I'm going to ask you one more 852 00:41:23,720 --> 00:41:26,480 question and then I'm going to, if you want to think about, I'm 853 00:41:26,480 --> 00:41:29,280 trying something new with these interviews, I'm going to kind of 854 00:41:29,280 --> 00:41:31,920 flip it, flip it on you. And I want you to think of a 855 00:41:31,920 --> 00:41:35,040 question that you want to ask me Anything, anything at all. 856 00:41:35,320 --> 00:41:39,600 And I will be, I will answer it no matter the cost, no holds 857 00:41:39,600 --> 00:41:43,720 barred. So, yeah, so you got to be, you 858 00:41:43,720 --> 00:41:45,560 got to be thinking about that for sure. 859 00:41:45,560 --> 00:41:49,840 So I guess my last question I guess will be kind of along the 860 00:41:49,840 --> 00:41:52,440 lines of what you just touched on. 861 00:41:52,440 --> 00:41:57,800 It is give me 3 action steps. Someone approaches you and 862 00:41:57,800 --> 00:41:59,680 they're like, dude, I love disc golf. 863 00:41:59,920 --> 00:42:02,960 I think I can play really well. I want to be on the on the top 864 00:42:03,760 --> 00:42:06,400 and I know social media and media is important. 865 00:42:06,520 --> 00:42:10,760 Give me the first three things I should be doing to make all that 866 00:42:10,760 --> 00:42:13,440 happen. Yeah, OK. 867 00:42:13,520 --> 00:42:19,080 So I think step one is you have to have a YouTube channel. 868 00:42:20,160 --> 00:42:23,720 As much as people don't like it, YouTube is where communities 869 00:42:23,720 --> 00:42:25,600 built. It's not necessarily where the 870 00:42:25,600 --> 00:42:27,960 reach happens. It's it's harder to get a 871 00:42:28,000 --> 00:42:30,960 consistent audience on YouTube, but the people who are there on 872 00:42:30,960 --> 00:42:33,280 YouTube are going to be there. You know, it's longer form 873 00:42:33,280 --> 00:42:35,240 content, so they're going to get to know you a little bit more. 874 00:42:35,240 --> 00:42:37,520 And when people get to know you more, they'll feel more tied to 875 00:42:37,520 --> 00:42:39,240 you. That's where communities really 876 00:42:39,240 --> 00:42:41,920 fostered and built. So whether you like it or not, 877 00:42:41,920 --> 00:42:43,120 you have to have a YouTube channel. 878 00:42:43,120 --> 00:42:47,360 In my opinion. The secondary thing is the other 879 00:42:47,360 --> 00:42:49,800 social media platforms are where reach happens. 880 00:42:49,800 --> 00:42:52,800 So that's where the algorithms, it doesn't care about how many 881 00:42:52,800 --> 00:42:55,160 followers you have. It cares about if your content's 882 00:42:55,160 --> 00:42:58,320 good or not. And so the other platforms I 883 00:42:58,320 --> 00:43:00,200 would just find, do you like TikTok? 884 00:43:00,200 --> 00:43:02,800 Do you like Facebook? Do you like YouTube Shorts? 885 00:43:02,800 --> 00:43:04,760 Do you like Twitter? Do you like Instagram? 886 00:43:04,760 --> 00:43:07,440 Whichever one that you're most drawn to, which is typically, if 887 00:43:07,440 --> 00:43:09,440 you look at your screen time, whichever one you're scrolling 888 00:43:09,440 --> 00:43:12,560 the most on, that's where you should start and just get 889 00:43:12,560 --> 00:43:15,240 posting. Post there once a day, throw 890 00:43:15,240 --> 00:43:20,360 stuff out there and take every analytic deep dive into it, 891 00:43:20,360 --> 00:43:23,160 right? Because I think a lot of people 892 00:43:23,160 --> 00:43:25,880 don't get just look at analytics as random numbers. 893 00:43:26,200 --> 00:43:29,120 And then the third thing I would say is don't care about the 894 00:43:29,120 --> 00:43:33,000 numbers because most people who come to me, I've done like 895 00:43:33,000 --> 00:43:35,400 social media coaching on the side and people will come to me 896 00:43:35,680 --> 00:43:38,560 and they'll be like, yeah, my, my first post got 100 views. 897 00:43:38,560 --> 00:43:40,560 My second post got like 500 views. 898 00:43:40,800 --> 00:43:43,360 This one got 50. Like I'm, it's not going 899 00:43:43,360 --> 00:43:45,040 anywhere. And I'm like, whoa, whoa, whoa. 900 00:43:45,400 --> 00:43:48,080 Listen to what you just told me. Your first post got 100 views. 901 00:43:48,480 --> 00:43:50,880 Your next post got 500 views. What? 902 00:43:50,880 --> 00:43:54,680 The question you should ask yourself isn't OK, this sucks. 903 00:43:54,680 --> 00:43:57,880 It only got 500 views. Why did that post do five times 904 00:43:57,880 --> 00:44:00,520 better than your first post? Because if you can figure out 905 00:44:00,520 --> 00:44:02,560 that answer now, we can replicate it. 906 00:44:02,600 --> 00:44:04,720 OK, Well, in the second one, I was outside. 907 00:44:04,720 --> 00:44:07,080 The first one I was inside. OK, let's try to make some more 908 00:44:07,080 --> 00:44:08,520 content outside. Was that it? 909 00:44:08,720 --> 00:44:11,880 OK, now all of a sudden they're all getting 500 and this one got 910 00:44:11,880 --> 00:44:14,880 2500 again. Are we talking big numbers? 911 00:44:14,920 --> 00:44:18,000 No, but we're looking at this one did five times better again. 912 00:44:18,280 --> 00:44:20,600 Why is that? And if we keep studying that, 913 00:44:20,680 --> 00:44:23,680 next thing you know, our floor is going to go from 50 up to 914 00:44:23,680 --> 00:44:27,440 1000 up to 5000. And now we have where we we can 915 00:44:27,440 --> 00:44:31,200 figure out, oh, if I go outside, I wear this bright blue shirt. 916 00:44:31,320 --> 00:44:33,920 I start with a question and I throw over water. 917 00:44:34,000 --> 00:44:37,160 I'm going to get 50,000 views. And it's like you learn that 918 00:44:37,160 --> 00:44:39,960 about your audience by not caring where you work because 919 00:44:40,000 --> 00:44:42,120 too many people just kind of post, post, post. 920 00:44:42,120 --> 00:44:44,960 They just throw stuff out there. They don't study their analytics 921 00:44:45,000 --> 00:44:48,600 and their Instagram is just like, yeah, sometimes I get 2000 922 00:44:48,600 --> 00:44:52,000 views, sometimes I get 50 views. I don't know it, it sucks the 923 00:44:52,040 --> 00:44:54,360 the algorithm hates me. It's like, well, no, you're just 924 00:44:54,360 --> 00:44:56,520 not feeding the algorithm what it's showing you at once. 925 00:44:56,560 --> 00:44:58,640 It gave you 2000 views here for a reason. 926 00:44:59,880 --> 00:45:02,280 And then you can follow all that back. 927 00:45:02,280 --> 00:45:05,440 You can use the short form content to learn what your 928 00:45:05,440 --> 00:45:08,560 community wants to then feed them long form content. 929 00:45:08,720 --> 00:45:11,760 So if all of a sudden you notice they love, you know, this type 930 00:45:11,760 --> 00:45:15,160 video where you're giving tips and they think that, you know, 931 00:45:15,160 --> 00:45:17,520 oh, this is the guy who really knows what he's talking about in 932 00:45:17,520 --> 00:45:19,840 the coaching world. And then over on YouTube, you're 933 00:45:19,840 --> 00:45:22,920 making fun challenge content. Well, those are mixed signals. 934 00:45:22,920 --> 00:45:26,040 So if everyone loves you coaching on Instagram, make 935 00:45:26,040 --> 00:45:28,240 coaching content on YouTube and then they'll pour into each 936 00:45:28,240 --> 00:45:29,640 other. Or vice versa. 937 00:45:29,640 --> 00:45:32,040 If I'm trying to make coaching content on YouTube and then or 938 00:45:32,040 --> 00:45:34,920 on Instagram and people come and watch me on YouTube and I'm 939 00:45:34,920 --> 00:45:37,480 hitting the first available tree and I'm doing stupid challenges, 940 00:45:37,880 --> 00:45:39,840 that's mixed signals. I need to make all that 941 00:45:39,840 --> 00:45:42,680 harmonious. So make them all work together. 942 00:45:42,680 --> 00:45:45,200 But you have to have YouTube. I think that's first and 943 00:45:45,200 --> 00:45:47,920 foremost just because that's where true communities build. 944 00:45:47,920 --> 00:45:50,040 That's where you really find connections. 945 00:45:50,040 --> 00:45:52,680 And then you use the other social media platforms as your 946 00:45:52,680 --> 00:45:55,760 reach, as your brand awareness. Let people know you exist and 947 00:45:55,760 --> 00:45:58,840 try to funnel them over to YouTube and then be an analytic 948 00:45:58,840 --> 00:46:00,920 nerd. Study it and every. 949 00:46:01,240 --> 00:46:04,200 Everything means something. You might not know what it means 950 00:46:04,200 --> 00:46:07,360 yet I still don't know what half it means, but everything means 951 00:46:07,360 --> 00:46:08,640 something. Something doesn't all of a 952 00:46:08,640 --> 00:46:11,680 sudden get more views and have a longer view duration for no 953 00:46:11,680 --> 00:46:13,960 reason. There's some reason something 954 00:46:13,960 --> 00:46:17,080 became more shareable and you have to just dive deep and then 955 00:46:17,200 --> 00:46:20,200 test, test, test, test, test, test until you figure it out. 956 00:46:20,520 --> 00:46:21,320 Perfect. I love it. 957 00:46:21,400 --> 00:46:23,880 Preach. The the social media guy means I 958 00:46:23,880 --> 00:46:25,480 ain't preach. I love all that stuff. 959 00:46:25,680 --> 00:46:27,200 I love all that stuff. Good stuff. 960 00:46:27,680 --> 00:46:30,640 All right, what? What do you have for me? 961 00:46:30,640 --> 00:46:33,560 What do you got for me? Fire away any discussion you 962 00:46:33,560 --> 00:46:37,000 want to talk about. I, I think what's most 963 00:46:37,000 --> 00:46:41,400 fascinating for me, for you is you were in dynamic and what I 964 00:46:41,400 --> 00:46:43,320 would call the golden era, right? 965 00:46:43,840 --> 00:46:47,080 And then you left Dynamic, you're with Clash for a little 966 00:46:47,080 --> 00:46:49,720 bit and then you left disc golf all together and now you're 967 00:46:49,720 --> 00:46:54,520 coming back into Dynamic in almost a rebuild era, it feels 968 00:46:54,520 --> 00:46:57,800 like, because post House of Diss, I think the perception of 969 00:46:57,800 --> 00:47:01,240 Dynamic shifted a lot. So now that you've been in it 970 00:47:01,240 --> 00:47:03,360 for a little bit, what are some of the things that you've 971 00:47:03,360 --> 00:47:06,320 noticed are different from when you were at Dynamic the first 972 00:47:06,320 --> 00:47:07,960 time versus when you're here now? 973 00:47:08,240 --> 00:47:11,880 And what are you doing to try to get the Golden Era back, if you 974 00:47:11,880 --> 00:47:13,280 will? Oh yeah, that's a great 975 00:47:13,280 --> 00:47:15,640 question. Some of I've been talking or 976 00:47:15,640 --> 00:47:19,200 thinking about in my brain every time I go back to the condo. 977 00:47:19,200 --> 00:47:24,120 Here is how do I do that? Because I've been telling people 978 00:47:24,120 --> 00:47:27,120 that I I came back to the same company, but I did not come back 979 00:47:27,120 --> 00:47:29,880 to the same company. There's a lot of things that 980 00:47:29,880 --> 00:47:34,080 have changed and I'm certainly not naive to think that, you 981 00:47:34,080 --> 00:47:37,280 know, I just show up and things are back to the way it was. 982 00:47:37,280 --> 00:47:40,600 No, I had an amazing cast of characters. 983 00:47:40,600 --> 00:47:42,800 I call it that. I've had I had the team. 984 00:47:42,800 --> 00:47:45,240 I had melted. Of course, Melton still I need 985 00:47:45,240 --> 00:47:48,560 to get I've been contacting Melton, but we had Oakley, Zach 986 00:47:48,560 --> 00:47:52,000 Melton, Chris Clemons, you know, all these guys were great 987 00:47:52,000 --> 00:47:54,360 friends and had great chemistry together. 988 00:47:54,360 --> 00:47:57,080 They had Mark, Robert McCall, had Danny and Anthony. 989 00:47:57,920 --> 00:48:00,920 And it isn't as simple as some people would like to where I 990 00:48:00,920 --> 00:48:03,320 just snapped my finger and everybody's back here working. 991 00:48:03,320 --> 00:48:06,480 I mean, that's just not how how business works and it's not the 992 00:48:06,480 --> 00:48:10,240 state that we are right now. There's a lot more logistical 993 00:48:10,240 --> 00:48:15,560 type stuff just it just today there was some complications 994 00:48:15,560 --> 00:48:18,800 with the hot stamp machine with getting a product here and 995 00:48:18,800 --> 00:48:22,400 something that gets released today just got stamped or 996 00:48:22,400 --> 00:48:23,520 something. I'm sorry, something that gets 997 00:48:23,520 --> 00:48:27,280 released tomorrow just got stamped today and I'm like, OK, 998 00:48:27,280 --> 00:48:29,440 I guess I have to create content around it, right? 999 00:48:29,680 --> 00:48:31,240 And then I got to go ask people where it's at. 1000 00:48:31,240 --> 00:48:32,560 Oh, it's over in this box over here. 1001 00:48:32,560 --> 00:48:35,320 It's not in the normal place yet because it took a while to get 1002 00:48:35,320 --> 00:48:41,240 it done and back in the day it felt like I would because things 1003 00:48:41,240 --> 00:48:43,600 were smaller. If something was coming out and 1004 00:48:43,600 --> 00:48:47,160 being released, it was so easy to just for me to walk up, grab 1005 00:48:47,160 --> 00:48:49,960 the disk, go make some content real quick, go out to Jones 1006 00:48:49,960 --> 00:48:52,400 Park, make content, bring it back and put it out there. 1007 00:48:52,400 --> 00:48:55,240 Now I have to tell somebody where I grabbed it from. 1008 00:48:55,480 --> 00:48:59,840 I have to tell them which which shelf I grabbed it from and then 1009 00:48:59,840 --> 00:49:02,040 I got to tell them I'm going to take it for marketing purposes. 1010 00:49:02,640 --> 00:49:04,640 It's all good. It's it's needed. 1011 00:49:04,640 --> 00:49:07,120 I'm not complaining, but it's made things a little more 1012 00:49:07,120 --> 00:49:12,200 complicated and it's back to square one of it's just me, just 1013 00:49:12,200 --> 00:49:15,760 me doing it. So now it's on me to create the 1014 00:49:15,760 --> 00:49:17,520 content to think of the campaigns. 1015 00:49:17,640 --> 00:49:20,360 So that's the challenges and I'm not complaining. 1016 00:49:20,360 --> 00:49:23,320 I love it. It's it's, it gets me going. 1017 00:49:23,920 --> 00:49:27,440 So what I'm, I had to finally come to a conclusion very 1018 00:49:27,440 --> 00:49:30,920 recently that it is just like you said, it's just I have to 1019 00:49:30,920 --> 00:49:34,720 have grace with myself. Grace with what, where we're at 1020 00:49:34,720 --> 00:49:36,960 right now. And I have to stop thinking, oh, 1021 00:49:36,960 --> 00:49:39,880 if I could just get it back to the way it was, if I could just 1022 00:49:39,880 --> 00:49:44,160 have what I had before. I'm right here and all I can 1023 00:49:44,160 --> 00:49:45,960 think is now I just move forward. 1024 00:49:46,200 --> 00:49:50,120 What worked in the past, you know, making connections, 1025 00:49:50,120 --> 00:49:53,840 building relationships with people that make content, 1026 00:49:54,280 --> 00:49:57,320 relationship with players, with stores and then move up from 1027 00:49:57,320 --> 00:50:01,480 there and and move forward. And then again have grace that I 1028 00:50:01,480 --> 00:50:03,440 know it's just going to take time to build. 1029 00:50:04,720 --> 00:50:07,600 And as long as, as we talked before, as long as I've got that 1030 00:50:07,600 --> 00:50:10,840 vision, that mission, that mandate, and I keep that in my 1031 00:50:10,840 --> 00:50:16,440 focus, I honestly believe that we can bring it back to where we 1032 00:50:16,440 --> 00:50:19,240 had it. I was here when Dynamic Disks 1033 00:50:19,240 --> 00:50:21,480 was at its best and I know what it felt like. 1034 00:50:21,680 --> 00:50:23,480 And there are a lot of people that are in the same boat. 1035 00:50:23,480 --> 00:50:25,560 They're here, they know what it was like, they wanted to get 1036 00:50:25,560 --> 00:50:28,040 back. We just have, it feels like it's 1037 00:50:28,040 --> 00:50:31,160 weird because because we have more resources, it means we have 1038 00:50:31,160 --> 00:50:33,120 more responsibility. So it feels like it takes a 1039 00:50:33,120 --> 00:50:37,400 little bit longer to get there. I used to when we were, I mean, 1040 00:50:37,400 --> 00:50:39,640 we just talked on a competitive level when we were like, OK, 1041 00:50:39,640 --> 00:50:41,280 we're going to be better than disk craft, We're going to be 1042 00:50:41,280 --> 00:50:44,560 better than Innova. We were much more nimble because 1043 00:50:44,560 --> 00:50:48,400 we were a smaller company. Now I see why it takes a while 1044 00:50:48,400 --> 00:50:50,960 for certain things that happen, why it takes longer for a bigger 1045 00:50:50,960 --> 00:50:54,760 company to make things happen. There's so many more moving 1046 00:50:54,760 --> 00:50:57,720 parts and gears that have to make it just right and make it 1047 00:50:57,720 --> 00:50:59,880 happen. And so it's learning how to make 1048 00:51:00,720 --> 00:51:03,520 implement things that I did before, but now with a different 1049 00:51:03,520 --> 00:51:07,160 company and much larger companies, learning how to make 1050 00:51:07,160 --> 00:51:09,200 all that work. I don't know if that's a too 1051 00:51:09,200 --> 00:51:11,560 vague of an answer, but that's that's what kind of where my 1052 00:51:11,560 --> 00:51:14,280 head's at. Nah, that makes perfect sense. 1053 00:51:14,440 --> 00:51:17,200 Yeah, yeah. So and then I mean, I reached 1054 00:51:17,200 --> 00:51:20,920 out to you very early on when I came back because I'm watching 1055 00:51:20,920 --> 00:51:23,440 what you guys are doing and what's working, what's 1056 00:51:23,440 --> 00:51:25,520 happening. And I'm trying to implement into 1057 00:51:25,640 --> 00:51:28,840 implement that into what dynamic disk is right now. 1058 00:51:28,840 --> 00:51:31,040 And it's been awesome watching you guys. 1059 00:51:31,440 --> 00:51:34,160 And again, I appreciate you coming on the show. 1060 00:51:34,800 --> 00:51:38,600 I could talk marketing all day. Hopefully some of our listeners 1061 00:51:38,600 --> 00:51:40,920 got some value out of this. I think they I think they did 1062 00:51:40,920 --> 00:51:43,040 because they they understand where my heads at with these 1063 00:51:43,040 --> 00:51:44,880 interviews. So, but again, I appreciate it, 1064 00:51:44,880 --> 00:51:47,000 Hunter, and I thank you for being on the show. 1065 00:51:47,080 --> 00:51:48,040 Yeah. Thank you so much. 1066 00:51:48,040 --> 00:51:48,880 You as well. All right. 1067 00:51:48,880 --> 00:51:49,280 Thanks, Matt.