Hey everybody, welcome to this episode of the Disc Golf Fancy
Man. I am Bobby, Cool Daddy Slick
Breeze. And on this episode I have Mr.
Kellan McCann and you are of 10/10 discs, correct?
That is correct. Yep, I've been with them.
This is my 10th year as far as a sponsored player, but been on
the payroll for a couple years now.
Very cool. So as I've been telling people
I've been on a deep dive of, of course, I've always done this.
I've always been fascinated by content creators and people in
the marketing realm as far as disc golf, just because I do it,
I love it. And so I use this selfishly as a
way our podcast to reach out to and get to know other people
that do content creation and marketing.
So I reached out to you and I thank you so much for saying yes
to being on the show. Yeah, I'm, I'm honored.
Thank you for having me on. Absolutely excited to chat with
you today about what what 2026 might bring.
Yeah. Well, first of all, just in case
someone hadn't heard of you, tell me a little bit about a
little bit of your disc golf story and then what you got
going on right now as far as content creation and marketing.
I'll try to graze over it. I've been in the sport 15 years,
started when I saw a YouTube video, Paul Macbeth and then a
buddy and and went out and bought a starter pack.
My mom bought it for us and we split it and then of a starter
pack. So that was 2011.
I played baseball through high school and college for one year.
So I took a little bit of a breakthrough 2013, 2014 a my
first shoulder surgery in 2014 kind of took me out of baseball
and kind of relit my fire for disc golf.
So then I came home. I was in Crowder at Neosha,
Missouri, just South of of you guys a little bit came back home
to Jonesboro, AR to go to school at Arkansas State and we
developed a disc golf team there.
Outside of that, I also started competing. 2016 I got apdga #5
years of collegiate disc golf. And I mean, that is a whole
story in itself, but I always try to to tell people that
college disc golf was my favorite time, my favorite part
of my career, lower responsibilities as well.
You know, your college kids going on week long trips.
I used to call it Frisbee Topia. So a great time.
I always recommend it to anybody.
That ended in 2020. I graduated from Arkansas State
with a marketing degree, learned that that's kind of my passion.
I used to like wildlife and and outdoors, things like that, but
learned that talking with people and, and the analytics behind
products and behind sales. I kind of enjoy all that.
So graduated with a marketing degree in 2020, met my wife
probably in 2018. It's a funny story.
Long story short, I was playing a collegiate disc golf event,
sleeping in my car. You know how disc golfers can
kind of do sometimes in a Walmart parking lot the night
before. And we're on Bumble.
And we ended up meeting on Bumble, a dating app, and the
rest is history. So now no college disc golf, but
I love competing. I'm trying to coin myself as
kind of the local pro over chasing the, you know, the pro
tour when I was younger and still had, you know, an arm
under me. I that's kind of the goal for
everybody, But now it's just what can I do to grow the sport
in my local community? And then marketing and content
is kind of this Ave. that I've seen that kind of expedites
things. You know, you never know what
opportunities waiting behind, what video you post, even if
it's unintentional. I've got some things in the work
this offseason that you know, I never saw coming and I'm so
stoked that they've happened. But it's just because I keep
putting myself out there, keep trying to grow the sport, you
know, my little bit at a time. So that's a quick gloss in the
sport for a long time. You know, you always kind of
fall out of it a little bit and then find your love again
through something, whether that's content or a certain
throw or a certain disc. So that's happened over the
years but I eat, sleep and breathe it.
I love disc golf. Currently I work at Tintin as
the marketing director. Basically like pre planning,
post planning for videos and then the talent in a lot of the
reels and YouTube ideas so. So tell me, I'm going to touch
on a few topics that you brought up.
So the local pro, tell me why? What?
When you say I'm a local pro, what does that mean?
I mean, anywhere in the Arkansas area I'm pretty much recognized,
one cuz I've been playing disc golf forever, another cuz I'm
doing content. But last year I believe it was,
I ended up breaking 1000 rating and being highest rated in
Arkansas as well. So you know, I think it's that
step between being better than most in your local scene and
being way worse than the pro tour level.
You know, back in the day, 20/18/2017, I could kind of
compete and almost cash at some pro tour events.
And nowadays, I mean I could play my best game and, and not
get there. So, you know, I think there's a
clear divide that people need to see that it's not always a bad
thing to stay at that local pro or community level.
You know, you can kind of get seen and noticed easier than,
you know, standing out there. Then being in the big ocean, the
blue ocean of trying to compete with everybody on the pro tour.
Because nowadays you almost need to be born with a little bit of
it. So you know.
Yeah, just kind of, I remember when I first started now, my
first event that I covered was the Green Country Open 2009.
It was considered or what was a national tournament in NT they
called it and it was, you know, the PDGA tour and it, it felt
like there wasn't as much of AA separation between the locals
that were playing and the people that were traveling to come
play. But now it feels like there's
much more of a separation between a guy that tours and the
and your local guy. Would you say it?
Would you, I guess what would you say to someone who's on that
local pro who's thinking, I want to go touring pro?
What's that gap? What do they need to know about
that gap? I don't ever want to discourage
someone from taking that step and, you know, trying to be the
best athlete that they can be. I'm a realist.
So I know that at a certain point, you know, if you're
looking at all the guys on tour and, and their skill and their
commitment to the game, there's a certain point where you have
to be real with yourself and know that that's not attainable
for, you know, it's, it's a, a 1% or something like that.
It's getting closer to trying to make it in a major sport that
shouldn't stop you from grinding and putting every single day and
trying to be the best, you know, in your area and then in your
state and then kind of moving like that.
Never want to discourage it, but I would say don't turn a a blind
eye to what you can do in your local community, whether that's
running events or being just a key figure in your weekly
events, weekly tags, things like that.
Trying to get more people that don't come to your weekly events
to do it and grow your community like that.
I, I just tell him, don't turn a blind eye to staying, you know,
not staying at that level because there's so many rungs
for opportunity there. It's just, and, and you can
still try to be the best disc golfer you want to be.
It's just now my goal is to to be a good disc golfer so that
it's credible Whenever you know, I'm, I'm doing content or doing
media, I just, I need it to be like, Oh, he's, he's got a
little bit of game. If they, if somebody goes and
looks me up, you know, I don't, I don't.
So that's kind of what that's kind of my motivation for
staying kind of good at disc golf.
There's a few tournaments and a few other goals I still have,
but reaching the absolute top of the game is not what I'm
interested in. It's kind of growing the sport
and and doing my part and seeing what opportunity comes next.
So let's. Talk a little bit about that
impact that you can make on the disc golf community, Because a
lot of times the story that that happens is someone for fringe
tech asks them to come out to a course or somehow they discover
a couple discs and they see a basket and they're trying to
figure out what it is and they start playing the game.
And then they fall in love with disc golf.
They love it. They find out the disc golf
community and they think their only way to make an impact,
their only way to do things is to go on tour, become, oh, I'm
going to become a pro. But tell us a little bit about
what you've learned over your years as far as like, what can
you do on the local level that will make an impact on the
sport? I'm on this.
I don't want to call it a quest yet because I haven't taken
steps to go toward this, but I think there there's a huge
market for the middle school, high school, college transition
for, you know, whatever town you're in.
Kind of like in college disc golf.
We were able to play different schools in a conference.
There were probably eight of us from Oklahoma to Ole Miss and
then go play nationals. I think if you're going to make
the biggest impact, it's, it's getting the youth involved,
getting, you know, the middle school as a high school, ideally
a high school team. You know, is, is in my eyes the
best thing you can do because then the the transition to
college is a little smoother. You're not discovering it in
college when not that it's too late, but ideally you get a few
more years things that you can do.
I mean, social media, of course, you know, is is kind of a #1
answer because it encompasses everything from just telling
more people about the sport to also showing off what you love
about the sport or your community.
The obvious things like running weekly leagues here in
Jonesboro, we've got A tag match every Sunday at a certain time
and then putting league actually starts tomorrow night at a
brewery. And and I always tell people
that come in the store at 10:10. You know, you can almost find
that at any any town go on Facebook and there should be
Hey, we've got weekly this that's kind of the best way you
can get into the sport and then get into tournaments.
And I think that's the best thing that you can do locally is
run events and get more new people out there thinking
outside the box, trying to maybe go to different businesses and,
and say, we'd like to have you out for a 9 hole lunch work
getaway thing, You know, just introducing the sport to new
people. And, and every single time you
have a league or a putting league or hey, I'm going to play
nine holes, does somebody want to join me?
That's one more opportunity that you might get someone new into
the game. And that new person then goes to
work and tells their friends or, or things like that.
And I think people probably get tired of hearing disc golfers
talk disc golf. You know, it's not that
impactful. It's a whole thing I have about
the pro tour and and entry prices to like admission prices
and all that. But if you can have someone new
come to disc golf and then go to work or go to school and then
tell three people, hey, I tried this disc golf thing.
It feels new to them too. You know, it's not the same
thing over and over. I'm sure my wife, you know,
hates hearing about disc golf. But someone new that says, oh, I
had a great time at this event may pull more people in, but but
your local pro, your local and that can make a splash.
Just be a part of the community. Talk to the pillars in the towns
to see what is missing, whether that's more events like that or
some course maintenance. A lot of courses I know are a
lot more populated than ours, so I know that's kind of a big
thing. Find a way to make your Make
your name, make your splash, you know?
Grow the sport by one person at a time, you know?
All right, so you've been in disc golf for 15 years, 2001.
Yeah. I'm going to ask you from two
different angles here. What are you over the over those
years, what have you seen that's been a not so good thing or a
challenging thing for disc golf? I'm not going to go too deep
into this because it's a whole topic in and of itself.
But back to the pro. Give me that question one more
time the. So in your in in the time you've
been in disc golf, what sort of has happened within disc golf
that you think's a challenge has been a challenge for disc golf?
I think that we focus on marketing to disc golfers way
too much, whether we're trying and, and outside of selling a
disc, because you have to market disc to disc golfers.
But our events, our Pro tour events, things like that, we are
still our sponsors. We are still trying to, I, I
like to say milk disc. The people who are already
paying into the sport for more money.
I hate to see that. I hate to see volunteers at Pro
Tour tournaments have to pay to volunteer.
I hate that emission prices can get steep at some events.
I think the more non disc golfers we can get into the
sport, the bigger the sport's going to grow.
And the more money we take from disc golfers, you know, the less
you can ask. You can't just ask, ask, ask,
ask, ask all the time from the same people you know.
That's a little deep, but I think that's one thing.
That's one thing that hits me. Yeah, that's something that can
be unpacked quite a bit. Because yes, it can.
Yeah, that's a whole different discussion.
But I've heard for years where people say basic, it's like
basically disc golf money is just moving around with disc
golf. Like 1 manufacturer makes a lot
of money and then they spend a lot of money, then another
manufacturer, you know, it's like we're just moving money
around with these tournaments and stuff.
Yeah. And on that topic, again, not
going to get deep into this, but something I've been thinking
about is, is the money that Whatnot is for manufacturers and
retailers. No one's talking about it yet,
but I think when I mean a crazy example is Isaac Robinson can
sell a fan blade for 40 bucks, a ceiling fade bland.
I, I didn't say that's right, ceiling fan blade or a stock
disc from J Millie that went for $35 instead of it's not a bad
thing. I love the different avenues of,
of revenue for these touring players because it is hard out
there. I understand that, but no one's
really talking about the fact that it is taking half the
amount of money someone could be spending at A at a retailer
manufacturer because the discs are are twice as much or $10
more. Just a little thought.
I don't think it's a bad thing about what not, I think it's
awesome, but just a thought that all that money is being spent on
whatnot to these pro players, which is good.
It's helping the pro players, but it does take from the money
that these consumers could spend on the pro tour, at an event or
on a disc. You know, just a little food for
thought. Got you.
So on the flip side of that, what's something you've seen
over the years that you think has been great for disc golf?
The, I mean media in general, I'm a big proponent of media
growing the sport. The more eyes we can get on it,
the better. I remember when I first started,
you could type in disc golf in YouTube and watch every single
video that there was. There was only, you know, 50 or
whatever it was. Now there's an endless amount of
content that's being created and and new content creators every
day. I love that the college scene
has grown a ton. I'm not super in tune with it
now, but it was moving quick the five years I was there.
More schools offering scholarships for things.
We, I know we've got a school here in Arkansas that, that
offers scholarships for disc golf just to meet grainy, grainy
footage from back in the day. You know, disc golf live.
We, we enjoy watching live. We're post produced, you know,
back in the day. It's not grainy anymore.
It, you know, it could be better.
It could always be better, But we, I mean, and there's a lot of
problems, but we can see and we can view the sport in a way that
we couldn't really view it back in the day.
I love that. I love, I love live.
I watch some posts every now and then but I love live.
Oh yeah, I remember you had to wait till the DVD came out to
see the big tournaments. Now that's a little before my
time. I bet that was tough.
That, I mean, that's how I put I, I started, I started doing
stuff for Jeremy and dynamic Disc and there we called it The
Dirty Dozen Tour. I think, I think Stevo still
does the Dozen Tour, but we had Dirty Dozen Tour and I would
put, it would take me about a week or two weeks to put out the
DVD and that's how we got tournament coverage out there.
And then even Crump, Billy Crump doing the class of the Titans.
Wait, I think he called it class.
No, not class of Titan. I think he's just some class.
I can't remember what it was, but it was something for the
class. Anyway, yeah, back in the days
you'd have to wait for the DVD. Now it's, you know, live as it's
happening, which I think is fantastic.
And then post production is better than it ever has been,
you know, So if you're a post produced fan it, it's still
awesome. So no, no shame in that.
All right, let's switch gears to marketing a little bit since
that's your realm, that's your world.
What are we lacking? What are we lacking in disc golf
and marketing? You kind of said something
toward that when you said we're we're marketing to the wrong
people. Unpack that for me.
I mean, it probably goes back toward targeting.
I don't want to say targeting youth cause Edge does a great
job. There's foundations that do
target the youth and under under it does underprivileged areas,
areas that that don't have disc golf already.
I think we're still missing though, getting it into schools
to where it is a, you know, foundation thing that when you
go to middle school, ideally middle school is where it
starts, but high school is a little more feasible when you go
in, disc golf is an option, just like baseball, just like
basketball. Ideally, I want my kids to grow
up and, and be in a school where they can play the sport that I
love and have that transition easier.
I think we're going to see better players if we, you know,
get more of the youth involved early and then there's more
eyeballs. Think if, you know, if you could
get a school of kids involved or a team involved, their parents
are traveling, they're, you know, they're spending money
into the sport that that wasn't there before.
I, I think we're not again. And it kind of full circles back
to to using the same, you know, having the money circle around
it's it's targeting the same people and not feel like it's
close minded, you know, and I don't know that I'm the perfect
person to, you know, say where the sport should go or, or what
it needs or what it's missing. We all know that it's more
eyeballs and outside money, you know, that's that's what
everybody needs every, you know, things like that to grow.
But yeah, just putting more emphasis into growing the game
as well as growing the youth in the game, you know?
So what are some of the tactics you're putting in place in your
position? I'm not right now.
That's why I kind of say this lightly about that topic.
It's a topic I've thought about for about a year and a half now
to get the town involved and I have not taken any steps to do
that. That's, you know, one of those
things that's kind of a goal that you haven't haven't started
yet there. There has been, I believe last
year started last year there was a four or five high schools that
kind of started something where they had a team, but kids kind
of fall out of interest. I think it takes more of of us
people who have been in the game for a while to go out and try to
get them excited about it and and keep it going.
It's it's a huge area. I think that I need to grow
locally, you know, because it at a point that it's not that
you've done all you can do in a local area, but the impact
you're making could be greater once you step into a realm like
that than just running events and showing your face here and
there, you know? So what's on it your, what's
your strategy though at at 10:10, what's kind of your
approach to marketing disc golf? Right now, it's growing media.
That was kind of so Long story short, we knew we were going to
have my first kid. She's 3 1/2 now and I was
managing a Firestone here in Jonesboro after I graduated,
knew we were going to have her. So I was stopping that once we
had her to be a stay at home dad, sat at home for six months
or so. And and I'm not a stay at home
kind of person. So I needed to do something.
So I contacted 10/10. Like I said, I've been with them
eight years at that point and just said we need to beef up the
media. And I've been kind of in my
practice reading books, listening to podcast while I was
at home raising her. And media is the biggest thing.
I mean they. Have excellent customer service.
The shipping is insane. Their website is one of the
best. They've got a lot of things
going for them, but the media was like a complete black hole
that it was just an afterthought.
You know, the things they were putting out were were decent,
but it was just an afterthought, you know, and there was that
kind of shift during COVID or, or in the last five years where
media kind of, you know, foundation laid a little bit of
the blue blueprint. Media is almost a better Ave. to
get people into the game than just trying to to sell this.
You know, if you can entertain people, if you can inform
people, it it builds trust with them and then then they want to
buy this with you. So right now it's just pumping
out more content, whether it's reels or YouTube videos.
The YouTube is kind of the big focus right now.
So I'm there one day a week and we, you know, pre plan.
I usually write the scripts or at least the intro for YouTube
videos because you don't script out the whole thing and then
just just brainstorm what it's supposed to look like and kind
of go from there. And then our reels can be a
little more in depth or we script the whole thing and then
everything is pretty much shot listed, you know, the whole
director's cut type thing. But right now we're growing
media because there's, you know, there's not a ton of holes that
they are lacking, I would say, in my opinion, for the business
trying to get more people to know who they are, you know.
So when you say YouTube, you're talking 1010 discs has their own
YouTube channel. Oh yeah, yeah, production level
is slap on. We have an awesome editor and
and camera quality is insane. If you haven't checked it out
yet 1010 discs on YouTube. It's awesome.
It's growing boomscribed. Appreciate it.
Appreciate. It so tell me what's what's kind
of what is your creative process?
How do you come up with ideas? What kind of walk me through the
journey of from idea generation to hitting record on the camera?
So some things, as you probably know, just come to you.
You're you're shopping in the grocery store and you have this
idea or you're listening to a podcast.
I feel like a lot of my light bulbs kind of, you know, it
triggers you to think about something else come from not
trying to sit down and say what video would be a good video.
So I would say if you know, and new releases, discs, reviews
have their own kind of style than an entertainment video or
something might have. So a disc is a little more
planned out as far as we go and throw it, we test it and then we
say, you know, we we list out. I would, it's a lot of
brainstorming. I mean, you probably know, you
sit there for maybe two or three hours spitballing ideas and
maybe this one's bad, but it triggers something in your brain
that that says, oh, no, this works.
And so I would say once we have the idea, say it's a disc
review, it starts with the hook. How do we want the whole scene
to open? It's the most important part of
a video, you know, whether it's the 30 seconds on YouTube or or
three to five seconds on Instagram and, and things like
that. Getting a visual for what that
looks like as we're brainstorming, I feel like is,
is the first step. You can't just really jot down
words on paper and hope it works And it kind of, you know, it
does form itself sometimes. But I'm a person that needs to
almost see the video in my head a few times, or at least the
intro to know, OK, no, it needs to be a roll or this needs to be
B roll voice over. Or once that's laid out, the
intro gets the most attention where we script and then pass it
back and forth and script again. That's really the only part in
our YouTube videos that we script a ton.
But the Instagram reels get a little more scripted.
And that's where when you're writing something, you almost
need to see it as you write it so that then you can shot list.
You know, the, the script comes and then the shot list comes
next. I'm not one that needs to have
them necessarily side by side, but in my mind, I need to see it
as I'm reading it or as I'm explaining it to someone.
So intro script, shot list. And then usually when you start
recording something feels weird or something feels like, let me
change that verbiage. I actually want it to look like
this. So we do have some tweaks as
we're filming. You just kind of roll with the
punches and, and go with the flow.
But if you, you want to entertain people, you want to
inform people and you want to educate people.
And those are the things that you kind of think about whether
you're writing a disc review or whether you're, you know, doing
a wheel spin video, something entertaining.
Keep those three things in mind. And, you know, the rest kind of
writes. It's, I don't want to say writes
itself because script writing can be pretty difficult.
But the rest can kind of flow. Once you get into that, it can
kind of flow into the picture. It kind of, you know, gets
painted as you get going. What?
Would you say the most challenging part of all the the
whole process is? For me personally, if I'm
recording my own content, it is like solo content creation.
It is between the point that I'm done with the script, I'm done
with the shot list. I know exactly what it's
supposed to look like and starting, hitting record and
starting. And it's not a fear of hitting
record. It's just it's almost taxing.
It's almost the part that I don't like the most.
It's probably the first time I've said that out loud.
And it's not that I don't like to film.
I enjoy filming. I enjoy camera things and and
all that. It's just like when I know it's
done and it's time, it's time to go ahead and get on hold one or,
or start the first scene, you know, because then once you get
flowing into it, you know it, it's pretty easy and, and things
feel simple. But my least favorite part and
the hardest part I would say is once you're done or, you know,
and even on a basic level for someone out there that's
watching that just wants to create content, if you have an
idea, hey, I want to, you know, say this and then throw this
disc and turn around and say this.
If you have a little idea and you're ready, you'll experience
it. Where that transition to doing
it feels, feels a little tricky, you know, because it, it's hard
to say. I had this plan that's on paper
and in my mind. Let's see it through the lens.
So getting over that hump is the hardest part.
You know, luckily at 10:10 we have someone who videos for us.
So I don't stress about that as much.
I think that's. You you, you said something that
I relate to a lot. Is that like the, the initial
process of coming up with the idea, scripting it out, writing
it down, saying the shots? I think I need visualize and I
do the same thing. I visualize in my head.
I'm even editing it in my head as I'm thinking about it.
Like what would be funny, what would be great, you know, a
great edit. And then you're right.
You're like, you get out there and it's time to film and then
you you're like, you're on. Well, sometimes like depending
on what kind of video, if I'm doing a video where I purposely
have to say specific things, I get so frustrated.
I'm on the 8th take. I'm looking right at the script
that I know I need to say cuz I for this, for this particular
segment, I have to say it this way and it's very frustrating
and I know I'll get there eventually, but it is, it is a,
it is a taxing part of the process of actually filming it.
And then the part sometimes like I know what I visually want to
see and want to say, is that happening when I get down to my
laptop and I'm start editing? Did it?
Is my vision going to come across in the video?
Yep, Yep. It's like, you know, especially
solo and, and most people out here listening to this are solo
content creators. They don't have someone editing
and filming for them. And so that's a whole thing.
Solo content creation can be tough.
Taxing is the best word for it because you just feel this
burden and then the fact that when you do start speaking, you
do feel like maybe it's good. There's a good chance it wasn't
good. You know, you can't have the the
pre planning, the pre production, the talent and then
know what's coming through that camera lens.
You know, you just sometimes you got to cross your fingers and
hope that it's something usable or you just send it to the
editor and hope they can take care of it.
You know, doesn't edit a an issue out, but yeah, it it's
taxing, but then it's, it's also the most rewarding.
That's how I get through it. Bobby is, is I know it's going
to be tough, but I also always know that when the product is
finished, I always feel gratified.
I feel like everything that I did was worth it, even if it
wasn't great. I don't hate the editing
process. It's kind of where you can
creatively flow into this direction or that direction.
And then once it's done, you just want to send it to all your
friends. You know, you're so proud of it.
And that is worth. And I do keep that in mind when
I'm in that little trench of I don't want to get out there or
you're on whole 1. And it's like, Dang, I just want
to throw the Frisbee sometimes, you know?
So what are your thoughts of some of that creates your own
content, some of that it works for a company and helps them by
creating content and helping in their marketing direction?
What are your thoughts on the sentiment of touring players and
the need to for them to generate their own social media content?
A good thing, a bad thing? Who should?
I've always been on the side that manufacturers should take
care of marketing players. I think, I don't think that it's
100% on the manufacturer, but I think the manufacturer has this
product, this player that is a product.
And if they're awesome, why would you not as an owner, this
company owner, want to tell people, consumers about this
product that you have that's so awesome.
So I do think a lot of it does or should fall in the
manufacturer. I think they should be doing
everything they they can. You know, if you want a touring
player to have their media team them themselves, why can't a
company at least have a media team to do some of those things?
Now, outside of that, I think that is more like commercials,
ads, things that are a little more polished, you know, high
production where you have them come in and and you know, you
know what you're doing. And then there's also a side
that is on them. And I think that started to
shift recently is that it doesn't matter what you put out
on your social media, if you have a name in the sport, it
doesn't have to be the best quality, doesn't have to be the
best idea, doesn't have to be better than most people care
about what their favorite pros are doing.
So I think it's so important for the player to also just be, have
a presence. You know, you can't not have a
presence these days and and have a following.
So I think the player should care just as much as the
manufacturer because in the end you're trying to get a consumer
to buy into the product, which is the player.
Make them fans, you know, make them want to buy anything
they're selling, go out to these events and watch them play,
things like that. I don't want to call it 5050.
I used to be more manufacturer should take care of most of it.
And I do think it's a lot for the players to have to try to
keep up with that because I know how hard it is for someone who's
not on the road all the time and and playing a full tour.
I would probably call it like 6040 though, on the
manufacturer. And also because the ads, the
commercials can be more impactful when they're run for
multiple weeks. You know, there's money put
behind them. Players aren't doing that.
Players aren't making that high quality stuff.
I think we are missing manufacturers showcasing their
products in a higher production way, you know?
I I would say it's a very delicate balance because people,
I don't know if the word expect is right, but people, I think
they tend to expect disc golf to have the same resources as say
tennis or golf or football or or baseball.
You know, we just don't have the same resources.
We don't, you know, you have, you have these top players that
have APR team, right? They have a team of people
helping them with their PR and their social media and their
content and marketing stuff like that.
So we're just not there yet, right?
We're not a sports that's there yet, but people are kind of used
to that. And so I tend to kind of put the
burden a little bit more when I would say put the burden.
That's the percentage. Weigh the percentage in the
other way. Right.
And, and in that I, I've looked at a lot of pros and I, I mean
literally meetings with pros for 2026 and, and let them know
you've got to put in some of the work of the media if you want to
hit your disc off goals. I'm going to help amplify what
you do. And we're going to be doing
things together. I'm going to be figuring things
out to work with you. But, you know, if you want to
make it in disc golf, whether it's with us for the next 10
years or somebody else, you've got to make a name for yourself
and you've got to market yourself.
So yeah. I mean it's.
The state of disc golf right now.
It is, and it's it's probably the most important thing right
now for a player is, you know, you could be a a good enough
player to stay on tour, but have a, a presence that's better than
most and you're going to do just fine.
An online presence that's better than most and you're going to do
just fine. So yeah, completely seeing it,
it's not hard to have a presence online.
It's a little more difficult if you take it a step further and a
step further and then, you know, you're always up in it, which we
all should try to get better. But it's not hard to post
weekly, to have people have you top of mind, you know, and
that's easier for these touring players than a manufacturer
because videos look different from a manufacturer versus a,
you know, a player. All right, let's talk about
2026. What do you got?
What do you got up your sleeve? What do you got planned for
20/26? Personally for me.
Yeah, for your personal, personal disc golf and your
personal content. I've got a few things I don't
know that I can announce just yet, but sponsorship working
this offseason. Not a manufacturer or something
like that, but a few big events. I'm, I'm kind of done trying to
play every single event I can and again, try to get the rating
as high as again, I can. I went to Ledgestone last year
and played, but also I had more fun just being there as a as a
spectator. This year I'm going to try to
get to worlds. This S is another one I would
love to go, you know, network. I think at Ledgestone, I took it
as a learning lesson that you don't have to necessarily have a
plan when you go to these places, but the networking, if
you're willing to put yourself out there, the networking is
going to happen. There are so many people and
friends that I have met, you know, from that one week there
and opportunities that have kind of come from that.
So I'm going to try to go and spectate a little more, you
know, as a spectator, as a fan of the sport, but also, you
know, someone who's trying to make a bigger name for
themselves in the networking. I would have loved to go to Disc
East, but it's here. It's coming up soon.
The wife works. Not going to be able to get off
for that. As far as 1010 stuff, we're just
going to be doing the same, you know, trying to up the the
YouTube videos. Ideally the more videos, the
better. You know, I'd like to see that
at 10K by the end of the year. This year.
No, I'm I'm a guy who doesn't plan out his schedule.
I've kind of been like this for forever.
I play a lot of local events, you know, a lot of events here
in Arkansas, in the in the connecting states.
And I almost just wait till I see it on Facebook or I know
it's an event that I play often or, you know, every year.
So I've never been a guy who will register for multiple
events at the start of the year and know exactly what I'm going
to play. And now I have a wife and two
kids and so that's even harder to do.
So I'm going to play the events that I'm free to play, and I'm
going to try to go vend and network at a few of these bigger
events like Worlds and this South.
Excuse me? No, it's OK.
All right. Well, that sounds good.
I look forward to seeing what you got.
Put what you put out on the YouTube channel, for sure.
I agree with you. Media, of course.
That's why I do what I do. I think media is such an
important part of telling a story, telling your brand story,
telling your own story. And so, yeah, I think that's
awesome. I look forward to seeing what
you put out. Appreciate it.
What about? Go ahead, go ahead.
Oh, no, I was going to tell you so at the end of the show, what
I like to do with some of the guests is open this up for any
questions you have. I always feel weird, like like
I'm being egotistical, like you asked me something now.
No, but but it's like, you know, is.
Is there anything you've ever been curious about, or a topic
you want to kind of unpack? Maybe, maybe two things.
Do you? Let me think about how to phrase
this. Back in the day, dynamic disc
was beginner friendly, might be the best way to put it.
It's not that it was all focused on beginners, but I would assume
you sold more beginner discs than you did pro discs and you
guys did a good job. Beginner discs than pro discs,
less stable, lighter weights than your overstable 12 speeds.
Let me say that. I understood it, but yeah.
And that's something I realized being at 10:10, working there
now, is that you sell a lot more beginner discs, lightweight,
under stable mids and fairways than you do any other discs that
that shocked me. Do you feel, was it intentional
back in the day to have the feel that beginners are welcome?
That's probably the best way to say it.
From the podcast to the YouTube videos to the disc, it felt like
a place beginners were welcome, which is probably the best way
to grow the sport to get the youth involved, youth involved.
That might not be a direct question.
How do you feel about the look that you guys had as far as what
you're trying to do target beginners, if that's what it was
about and how do you go about that now?
Is that something you're thinking about now when you're
redeveloping some of these things, like the podcast and the
YouTube video and things like that?
So to, to the quick answer, the short answer, yes, very much so.
That was the whole focus When I mean, I remember when I first
started first when I started doing disc golf media for Resco
and it was part time, it was really just to showcase their,
their tournaments, just to get the awareness out there.
Like they have a tour, they do a lot of tournaments and they are
cool. They play the cool music at
their events. They they put together really
cool player packs and they're great people.
And then when I got on full time time, that was my thing was I
wanted someone that I wanted to be on have so much content out
there that if you came across a disc golf video and you typed in
disc golf on YouTube or anywhere, searched something
from us should pop up. And so then, and it's got to be
something beginner friendly so that if you're getting into it,
we're the ones that you're going to learn from and then you're
going to associate our name with beginner friendly.
I mean, that was the whole point of starting disc golf.
Answer man was are you trying to get better at disc golf?
Are you trying to learn how to run an event?
We're going to answer the question for you.
I used to listen to them all the time and I and I at the time I
was more, I was an advanced player, but I, you know, the
questions didn't pertain to me necessarily.
They were about super beginner stuff, but I loved them.
I love, you know, consuming. I'm still the same way.
I consume everything I can. I just love it.
I love people's perspectives but I I enjoyed it for what it was
as well I think. Is this disc right for you?
The whole point was to show a pro and then an average guy and
then me, the below average guy. But yeah, it was to show that
the, you know, what is this disc going to do for you?
Is it even a great disc for you? So that was it, yes.
It's all beginner friendly, all for the people that just get
into the sport or are very casual into the sport.
But then if you're turning pro, we still had discs for you.
Now to your, the other part of your question is that a focus
that now that's just the way I approach it.
The way I approach it is we're we're that we just like to have
a good time. There's some there are some
people here that are some amazing workers.
Unfortunately, their story stopped being told and.
Yes, that that's something that I I had this thought of not long
ago, a couple days ago that I knew.
I forget her name, but the lady that worked there might have
been Eric's wife that loves purple Denise.
How about that? I feel like back in the day, we
did hear their stories. We did hear, you know, and there
there's a whole nother story to the change up and all that.
But that is something that did make us players feel like we
knew what was going on, you know, transparency in just a
playful way that we knew the things that were going on after
hours on the on the little Segway, things like that.
So, yeah, that that I feel like might be a part of it as well.
The story stopped. I like the way you put that.
And then, yeah, the story, yeah, the, the personal story stopped
being told and it began to take on a different, a whole
different angle. But that's what I'm working
toward getting back is that it's just me, Jackie, Eric and
Bennett going out and playing and have a good time.
It's just me and you talking about discs that are just that
are coming out. It's just me and you talking
about new releases because that's what it is.
I'm just sharing it with you on on a personal level.
So yes, that is definitely in my mind and my strategy as I think
of projects and do certain things.
Yeah, that's awesome. What?
OK, you ready for the second one?
Yes, Sir. And we're not going to get into
it because I'm not going to ask you the same question you've
been asking a million times. But with we'll call it the the
shake up with the shake up and rumors coming about X company or
whatever. I'm not going to ask you a
direct question about that. But with with the the
perception, that's the word I'm looking for the perception that
there is there. Now.
What is your plan to try to end this?
I don't want this to be too deep.
What is the plan to try to work out of that?
If you know, if your only goal is to get a perception that is
back to the way it used to be, back to the grassroots or back
to whatever your perception you want it to be.
Just moving forward today's day one, where would you like to see
things go? What would you like to do to
change the perception in the way you guys want it to be?
So first of all, and I don't, I don't no holds barred, when you
say perception, tell me the perception that you're talking
about. Currently, yeah.
Well, the perception of it going corporate when House of this
bought in that there is a company in House of Discs that
might be falling apart. And to my mind, I would not
consider, you know, with all the companies in that umbrella, I
wouldn't consider it DD. But there's rumors, you know,
we've we've both seen them. So the perception that DD or one
of the House of Disc companies is going downhill, not how do
you fix that, but where do you head?
And I don't want to say like avoid it, but where do you want
the perception to be? No, that's, no, that's actually
a very, very good question. And I wanted to hear exactly
what you meant because I want to make sure that I, I addressed
the exact thing. Yeah.
And I, and I smile because I hear other pod disc golf
podcasts. We're an easy target.
Sure. When, when, when the topic of
disc golf is going away or it's ending or this is terrible.
The Trilogy logos up there, the the House of Disk logos up
there. Because we've become click bait.
Right. Yep, Yep.
And that's why it's a perception that you know, it's not
something you can just do something about.
Right. And I've heard them talk.
I say them because it's a particular podcast, I'm thinking
or so, but it seems that they do like to pick on the cap, the
venture capitalist, the VC, the corporate and everything like
that. Now, I'm not going to shy away
from it. Yeah, there was a time where it
had a very corporate feel, right?
But the part that I, I can, I and I read things on Reddit, I
see people talk about videos and I just want to get on there.
And I want to say you guys don't know what you're talking about.
Sure, you don't know the behind the scenes, But I can't, I, I, I
do try to live off being transparent, but I can't be
completely transparent, right? I can't show you the numbers and
stuff like that. But to say that any one of the
companies are going away or bankrupt.
I mean, I see comments like Dee Dee's going to be gone in a
year. No, we're not I, we looked at
the numbers today. We're doing OK.
We're not, we're not a brand that's like falling apart or the
the nipa sinking. Now again, I wasn't here a year
ago. I wasn't here two years ago.
I didn't. I don't know the numbers.
I do know that there was there was a rough time.
It was rough. There's no denying that it was
rough. But right now we're looking
good. Things are good, things are
feeling good. It feel there's like a whole
different feel for 2026. So when I see, when I see things
like that, where people pick on us and things like that, I just
want to go. I don't want to take it
personal, but I do because I've, I live and breathe Dynamic
Discs. But we're, we're not going
anywhere. We're not hurting.
We're not, we're not withering away.
The numbers aren't, no, the numbers aren't fantastic, right.
Like before I left, I remember the numbers were amazing.
They're just not those. But they're not anything that
makes me. I'm not looking for another job.
Yeah. And you, you know, and this is
kind of a good platform to for you to be able to say, you know,
you coming in kind of not being the change, but ideally you want
to be a part of the change to make it back to what that family
feel that it used to be. Do you have plans you know, or
do you have that thoughts as to what that might look like?
The strategy is just going back to what I was doing before,
which was doing interviews like this, reaching out to people
outside of the dynamic disc bubble, the House of this bubble
and talking to people the to do the videos the way we I love
doing videos, the way we like doing videos so that again, as
people, we're rebuilding our presence on YouTube.
As people come across disc golf videos, they're going to come
across one of ours and they're going to see they're either
going to like us or they're going to hate us or they hate
us. No big deal.
There's there's plenty of other disc golf videos to watch, but I
imagine based on his history, people are going to tend to like
us. The the things we do in the disc
golf community. We still do a lot of stuff.
We still help with tournament sponsorships.
We actually have the best, some of the best prices when it comes
to sponsorship packages. But they just people didn't know
about it because of all the other stuff that took the
headline. Sure.
Do you think that's part of the strategy is, is you know, and it
kind of goes back to what you were doing, just telling people
what you have going on, whether that's a person working there or
an event you're sponsoring or, you know, GBO was a huge thing
back in the day where you got the, the restaurants involved,
things like that. And again, the social media is
the platform to you for you to be able to tell people, you
know, we're still doing this, We're still helping out the
community in this way. We're still sponsoring this, you
know, that that sounds like that might be.
And then the beginner thing, you're going to have beginners
on YouTube searching how to throw a disk, you know, or how
to throw a forehand. And those people aren't going to
have a perception of, of what Reddit thinks or what a certain
podcast thinks. So you're capturing kind of a
new audience to a video that they should find you guys on.
And and there's a a relationship built in kind of the same market
that you guys were were in last time.
Yeah, yeah. There's nothing that I'm
reinventing. We're just getting back to the
way we do it, do it. But even in that, even in in
that, they were still doing it. Just no one was telling others
about sure. Right.
Yeah, not that. Yep, that that's that was my job
is to tell, that's what marketing is to tell you the
same thing over and over. And I'm just telling you the
same thing over and over again, right.
I just may package it different. It may be a real, it may be a
static image. It may be an ad you see on
Discord pro Tour, but it's the same message over and over
again. And that, but they didn't really
have anybody that was doing that in a way that resonated with
people and the way they resonated with it back in the
day. And that's just what I'm so it's
not going to be any big touch change.
No, it's just going to be slowly.
I mean, I remember when I first got back, that was people were
like, Oh my God, I'm seeing dynamic discs in my feet again.
Yes. That was me.
I was, I was enjoying it. That was on purpose, you know,
and I mean one of the now one of the new things I guess is we're
doing dynamic disc community Spotlight.
We are going to every month, we're going to give away a
Ranger bag and a handful of discs.
Things are going to be like 5 or 6 discs and we're going to reach
out to clubs and organizations. We're going to be like, hey,
who's in your organization that just, they show up to volunteer,
they show up to clean up the course.
They, they just show up. We want to, we want to recognize
them and reward them. So we're going to do one in
January. We reached out to our team
members right now. We just kept it kind of closed
to kind of build the system in the in the process.
And we have a handful of people that were nominated.
We're going to give away some some prizes and then we're going
to have people. Yeah, I love that.
Yeah, I mean, that's just, we're just, it's like, and a lot of
people go like, well, you're just doing it for show.
Well, sure, we're giving to the community like we already do.
We're just going to be talking about it on social media.
That's a tough line of not trying to look like you're
boasting for cleaning up the course or for doing something
like that, giving back to the community, you know?
The humble brag. They call it the humble brag so.
You just got to post it, move on to the next because it you know
somebody out there is going to find something valuable out of
out of every video. Yeah, absolutely.
So no, that's a great question. So that's the biggest thing is
that, yes, the brand, there is a brand perception out there.
And the only way or the way to combat that is just to put our
positive message out there where people can see it.
And then either either we're going to convince you that we're
not these, that's the thing. Yes, yes, we have a board.
Yes, we have to give them our numbers, We have to tell them
what we think we're going to do. And then we got to tell them if
we did it or we didn't do it and why we did it.
But when it comes to like, what disks should we put out?
What disks do we need? What should we name that disk,
what apparel should be? We are making that decision.
Yeah, the board is not making that decision.
Yeah. And the biggest thing, you
probably don't have people necessarily putting parameters
on your media saying you can and can't do this.
And that's that was the. Best way when When David
Berglund of Latitude 64 reached out to me and they started
talking about the job, I said I'm only going to take this job
if you let me do what I do. Yeah, your style.
I love it, right. And I think we've seen you on
the Segway once already, right? Yeah, yeah, I did it one, I did
it one time. I'm going to start doing it
again. There was just, there's a lot
going on that I had to get my my head wrapped around.
Plus the warehouse is vastly different than what it used to
be. It's got all the brands in
there. So it's like, how do I make?
This. How do I make this work with all
the brands? So true, so true.
Yep, I haven't even thought about that.
Yeah, so it's been. 6-7 years since I've been out there.
Yeah, so. But yeah, anyway.
That's awesome. Real quick, and this isn't a
deep one. I love this from from a podcast
that's out there. What is a disc golf pet peeve
you have? It can be small, it can be big.
I know Isaac Robinson, he answered me one time and said he
hates when people leave the port a potty door unlocked because
because he can walk in on somebody.
So it could be anything, whether it's tour related, you know, to
do with the company, to do with players, anything.
Oh, oh, here's OK, here's OK. And this just happened maybe
about a month or so ago and I just find it and maybe OK, so
people know that Latitude 64 has a factory, right?
And they make our discs now, Discmania and Castoplasts.
They are different plastics. People think we screw.
They're like, Oh my God, it's just it's just opto.
No, it's not it is different now.
It's maybe I don't know the whole process.
I'm not the guy behind it, but it it's different.
However, latitude 64 W side discs and dynamic discs.
Yes, the opto is an opto is a lucid is a whatever.
What is it TP and West side. Is it tournament plastic or no?
No, it's Oh my God, I can't put the I can't think of.
It turn it. What is the equivalent of lucid
in? I can see it.
The Prince, the. Now I gotta look it up.
Yeah, please. West Side.
VIP. VIP.
Boom, how about that? There you.
Go good memory. So the yes, those.
In the trilogy, in the old. Trilogy is the same plastic but
yet I saw a survey of people saying who makes the best
plastic and they literally had latitude one place West side and
dynamic disk way below and I'm like it's the same plastic.
You see the brand? Perception.
It's the perception people and it it almost and unfortunately
that's the big thing I have to combat is that it becomes the
thing. In other words, they don't.
And I even remember I talked to a couple of content creators
about this offline. They're like, I don't know why I
didn't like dynamic disks. I'm not sure why nobody was
talking about it. It is a weird.
Perception it is. Thing.
I know not like it. So so that's that's my pet peeve
is when something like that when people now The thing is, that's
my job. That's my job is to sure to
change that perception and not necessarily to tell people it's
the same plastic, but to to get people's perceptions where when
questions like that comes up, they don't automatically have a
negative connotation around the brand.
So true. OK, I love that.
Yeah, that actually blew my mind when I saw that where people
were like, I was like, dude, it's the same.
I like West Side. They just make the greatest and
then DDS way below and I'm like, anyway, it's all good.
It's human nature. And that's why I love marketing.
Is is figuring out human nature and.
Studying it and adapting what you're selling around it or
yeah, the brand. Perception.
Absolutely. So, yeah, well, good.
These are some great questions. I appreciate that, man.
Yeah. Not a problem.
Alright, well thanks again for being on here.
So now if people want to follow you, and if they want to follow
you on the 1010 side, I'm assuming they just look up 1010
disks on all the social medias and they'll find it.
So they'll find the 1010 page, of course, 1010 discs on
YouTube, Instagram, things like that.
And then my personal page on YouTube and Instagram, Facebook,
as well as KMAC, KMAC under score disc, You can just type my
name in as well and that should pull it up.
But KMAC disc? Yes Sir.
I appreciate it. Well, again, thank you so much
for being on the show. And let's, I'd love to have been
telling everybody 5-6, seven months down the road, let's
check back in, see what's going on, what you got going on.
I love it. I love it.
Sounds good. Thanks, Bobby.