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And welcome everyone to another 
Smart Money Circle episode. 

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I'm Adam Sarhan. 
With me today is Terry Bernard, 

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who's the CEO of Kaijen, which 
is ticker symbol QGEN. 

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Terry, thank you so much for 
taking the time and welcome to 

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the Smart Money Circle. 
Thanks for having me, Adam. 

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Terry, I always like to begin. 
Can you please tell us your 

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story and how you got to where 
you are today? 

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Sure. 
Interestingly enough, PIRATS and

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Qiagen is a company dedicated to
molecular biology. 

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I'm not a scientist myself, 
however, more than 20 years ago 

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I discovered and I believe I had
a call in for life science and 

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biology and diagnostic. 
I was very intrigued and amazed 

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by the power and the value of 
the combination between 

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engineering, biology and 
chemistry and bioinformatics. 

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And therefore I've spent the 
last 20 years of my life in 

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healthcare, life science and 
diagnostic, in different 

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positions of different 
management scope, strategy, 

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sales, a lot of marketing, 
investor relation. 

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I was preparing myself to become
ACEO and I've done that across 

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many geographies. 
I've been working and living in 

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Europe, in the US many times, 
but also in Asia Pacific, China.

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And that broad perspective, that
international perspective is 

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really shaping also the way I 
lead Kaijin today by relying on 

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many empowered people all over 
the world and making decision as

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close as possible to customers. 
I love that. 

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So by the way, I also love 
biotech companies and anything, 

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anyone or anything that's 
working to help humans live 

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better and healthier. 
Please and thank you with a 

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cherry on top. 
So thank you very much for the 

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work you're doing. 
Let's talk about the business. 

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Please tell us what you do at 
Kaijin and and some of your 

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competitive advantages. 
So for the last 40 years, Kaijin

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has been dedicated to develop 
solutions for research, 

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academia, but also clinical 
laboratories, pharmaceutical 

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companies based on molecular 
biology. 

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So I don't want to get too 
technical today, but it's very 

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worth highlighting that biology 
has been going through a 

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revolution in the last 40 years,
and this is called molecular 

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biology. 
The ability to target the DNA or

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RNA of any kind of Organism to 
develop a solution. 

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And it's fair to say that in 
this field of molecular biology,

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Adam, there is really a before 
and after Keyogen. 

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It sounds arrogant, but why do I
say that? 

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Because before Keyogen, any 
researcher, any laboratory 

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wanting to do molecular biology 
had to go through a very 

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tedious, complex workflow having
many rooms because DNA flies, 

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you see. 
So contaminations happen a lot 

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of the time. 
And then came chiogen with a 

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very standardised way of 
extracting and isolating nucleic

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acid in your sample, whether it 
was a blood sample, a Schwab 

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sample, any kind of sample. 
And we did that with a very 

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simple device that was very 
standardised. 

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And this was a revolution for 
any researcher, any clinical lab

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in the world. 
As a matter of fact, Adam, we 

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are very proud of Qiagen that 
more than 35 Nobel Prize winners

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are using Qiagen solutions. 
That's fantastic. 

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Congratulations. 
That's really, really fantastic.

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So you were able to take 
molecular biology, use the RNA, 

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help people basically to open 
source if I understand you 

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properly, anyone doing work and 
use your technology to improve 

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the DNA testing and help find 
solutions to problems through 

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that, Is that correct? 
Absolutely. 

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Three years ago I was invited to
Cambridge in the UK to give a 

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kind of presentation on the 
future of diagnostics. 

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And I had an audience of roughly
400 PhDs from all over the 

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world. 
And I started the presentation 

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with one single question. 
Simple. 

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Who in this audience knows Sky 
Agent? 

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I had 400 hands raised. 
This is amazing. 

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You will never, never meet the 
PHDA researcher in biology 

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telling you that they don't do 
Sky Agent because they all have 

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used that fantastic product for 
sample technology. 

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Then obviously over the years we
developed other solutions, but 

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that ability to leverage our 
positioning in sample technology

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to then take market position in 
other molecular biology 

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application is a fantastic 
leverage. 

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I, I absolutely love that. 
Congratulations on that. 

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That's super, super fantastic. 
So let's talk about a few things

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here. 
Let's talk about risk 

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management. 
How do you handle risk as being 

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in the biotech space for 20 plus
years, and what are some lessons

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you've learned about risk 
management that you'd like to 

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share with the audience? 
So let's start by saying that 

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Chiogen is the typically what I 
call a midcap company, very 

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dedicated. 
I love focus. 

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I love focus. 
We develop molecular tools for 

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research, academia, clinical 
pharma, biotech, even law 

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enforcement authorities. 
And so when I say midcap, it's 

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around 6000 employees all over 
the world, $2 billion revenues. 

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We are listed in Europe, we are 
listed in the US, We are a 

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member of the DAX index. 
And so since we are very global,

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obviously we do not live in a 
isolated island. 

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We follow the economic 
evolutions, the political 

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evolution, and so one of the 
first risk management for me is 

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focus. 
When you are a midcap, you need 

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to invest especially your 
research and development effort 

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into where you can take between 
the number one and the number 

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three position on the market. 
If you cannot prove that you can

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get those position #1 to #3 it's
going to be a tough batters. 

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Why? 
Because below those position you

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will face bigger companies, 
those kind of fights, they end 

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up in price war and the mid cap 
never wins a price war. 

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And one of the good thing with 
that focus is that we have a 

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pricing power. 
The second is diversity. 

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We cover a tremendous range of 
potential customers. 

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In fact, we are talking about 
more than 500,000 customers 

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every year. 
What I mean by this, it's 

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research lab, academia, as I 
said before, pharma company, 

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clinical, private or public 
laboratories, even law 

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enforcement. 
You would be surprised to know 

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that in forensic in forensic 
activities, identification of 

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body, identification of sexual 
assault, one Kyogen product is 

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used every 24 seconds in the 
world. 

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Wow, wow. 
That's that's big. 

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That's very, very big. 
OK, So from a risk management 

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standpoint, what you're saying 
is a lot of people get 

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distracted. 
It's very easy to look at the 

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next shiny object and Bing, 
Bing, Bing, Bing. 

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Your superpower is stay focused 
on the highest priority, the 

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highest ROI activity, and then 
go down from there. 

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You focus, you focus in a 
limited number of activities 

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where you can take the 
leadership, you focus on 

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profitable growth. 
Growing is nice, but you need to

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grow profitably. 
If you look at the PNL of 

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Kalajan, it's one of the most, 
if not the most competitive 

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among our peers. 
And as you said, you focus on 

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the ROIC as well. 
I mean, whether you invest into 

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new merger and acquisition, 
whether you invest into organic 

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development or even by acquiring
your own shares, you need to be 

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driven by that obsession with 
return on capital invested. 

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Yeah, I absolutely love it. 
OK. 

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Let's talk about the next 
question would be, let's talk 

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about timeless lessons that 
you've learned that you'd like 

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to share with the audience, 
please. 

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But I think I'm coming to an 
edge then that for me, the main 

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lesson is always stay close to 
people. 

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Humility, humility, the fact 
that you can be the CEO of the 

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company, but when you have the 
courage to admit to your team, 

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but I don't know it all, It's 
not because I'm the CEO that I 

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know it all. 
So humility, empathy, I know 

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that empathy sometime is a very,
it's not considered to be a 

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business value for me. 
It's a business value because 

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obviously we have different 
assets at Cajun, but one of our 

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main assets is our people. 
And with all those people are in

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Mexico, in China, in Germany or 
in the USI want to be close to 

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them. 
I want to have constant 

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interaction to understand what 
are their daily challenges? 

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Why are some process potentially
in in the company in our company

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do not work anymore? 
Why do we need to change them? 

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There are many things that they 
see at that level that I will 

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not see anymore. 
At the same time, there are many

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things that I see that they 
don't see and that combination 

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by staying close to them is is 
really important. 

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Last but not least, I tend to 
always tell my team we are #1 at

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Kya Gen. in many activities said
it's good to be #1 but there are

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two challenges coming. 
Being with being number one, you

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become very easily complacent 
and arrogant. 

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I hate those. 
I hate those especially 

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arrogance and complacency. 
So if you look at our company 

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today, even where we are #1 we 
continue to invest in research 

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in, in and development to keep 
that edge and to maintain that 

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leadership position. 
Absolutely love it. 

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Yeah. 
I, I, I think that's really, 

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really brilliant because a lot 
of people in your shoes or as 

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they're growing the, the ladder,
they kind of almost don't even 

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pay attention because of that 
arrogance or that ego to where 

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they were or other people 
supporting them. 

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But the fact that you're at that
30,000 view foot, you can see 

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things that they can't see and 
they can't can see things that 

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you can't see. 
The fact that you get close 

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there is, is brilliant. 
So absolutely. 

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Well, super, well done. 
So I'm like 2 people playing 

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chess. 
The third person can see moves 

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that those two can't see because
they're they're in it. 

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The other guy's not in it 
because I love. 

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That absolutely Adam, but also 
for me, if I may, it's 

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absolutely paramount to spend 
time on the shop floor, you 

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know, people behind the 
manufacturing line, the 

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production line. 
So anytime I'm in Europe or in 

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our sights in the US or in 
China, I make sure that I spend 

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time or so on the shop, spending
time on the on the field, you 

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see with our people in the 
trenches fighting everyday is to

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provide our customers with 
solutions. 

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So spending time with customers,
that's why the worst you see is,

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is stop listening to customers. 
I know that there is a cliche of

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companies organising meeting 
when you have an empty share and

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this is the customers. 
We are not doing that occasion. 

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But I can tell you there is no 
single meeting of relevance 

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where customers are not giving 
their input. 

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I absolutely love it. 
OK, beautiful. 

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So and that speaks to the 
humility part and I absolutely 

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love it. 
OK. 

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The other side of that question 
would be the mistakes. 

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What are some timeless mistakes 
either you've made you see other

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people make, and how do you 
learn from them so you don't 

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keep repeating them? 
You know the drivers for Kyogen.

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The market drivers are 
incredible. 

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The population in the world is 
aging so that we need more 

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tests, more research. 
We are there. 

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We are in a field where 
innovation creates new growth 

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horizons. 
I would say on a yearly basis, 

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just a few examples, who was 
talking 10 years ago about 

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liquid biopsies? 
You see now it's becoming a 

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standard in oncology. 
We are there. 3 years ago, 

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people starting to pay attention
to what we call minimal residual

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diseases in oncology. 
We are there as well. 

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What do I mean by this? 
When you are living in such a 

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dynamic environment, one 
potential mistake once again is 

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to spread the company to fin. 
You see the power of innovation.

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It's key to invest in 
innovation, but at the same 

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time, OK, it has to pay off. 
I can have hundreds of 

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scientists at Kaizen going into 
different fields of innovation. 

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At the end, it needs to create a
very coherent Errandy, aiming at

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once again driving profitable 
growth. 

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So the main mistake for me is 
spreading a company to Fin 

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clearly and forgetting. 
Forgetting, as I said before, to

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remain very close to people. 
I believe that companies that 

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are very hierarchical, where the
weight of the hierarchy is 

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preventing people from taking 
initiative. 

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Those companies are dinosaurs. 
They are dead. 

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I'm not at the top of the 
pyramid, Adam. 

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I am merely at the center of a 
circle and my role is to pass 

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information at the speed of 
light. 

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Absolutely love it, and that's 
nice to your earlier point too 

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about being focused. 
Absolutely. 

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Once again, you see here $2 
billion revenues. 

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It's not small, but it's not 
huge. 6000 people. 

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How do I see those two numbers? 
We have an obligation. 

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We have an obligation to remain 
extremely agile. 

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If a company of our size is not 
agile, it would be a disaster, 

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especially in that volatile 
environment. 

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You see wars in some geographic 
regions, hyperinflation at the 

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time, economic uncertainties, 
financial incentives, discussion

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around funding for research. 
We need to be extremely agile. 

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We need to be able to shift the 
direction in 1/4. 

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At the same time, we need to 
always keep sense of long term. 

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We have a vision. 
We invest where we believe it 

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creates value for our 
shareholders. 

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And I believe, Adam, I fully 
respect we are listed. 

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So I fully respect the market. 
But you do not assess the 

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quality of a company on the 
yearly result, let you know, let

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alone on the quarterly result. 
However, Kaya Gen. will 

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celebrate now. 
I think it's our 25th or 26th 

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quarter on guidance, both on the
top line of our and on DPS and 

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that sense of execution is key 
as well. 

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Yeah, I absolutely love that. 
OK, that. 

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And then by the way, that's a 
great point too about, about, 

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OK, phenomenal. 
So next question, I'd like to 

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talk to you about leadership. 
I love what you said about the 

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hierarchy. 
I love what you said about not 

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having it to top me, having 
circles instead. 

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What makes a great leader? 
What are some lessons about 

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leadership that you'd like to 
share with the audience that we 

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haven't already discussed? 
And anything else about the 

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subject of leadership, please. 
It's very simple. 

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A leader needs to remain 
approachable and I want to make 

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it clearly known and fair at Kya
Gen. that anybody in the company

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can approach me, can send me an 
e-mail, can send me a message. 

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Challenging also, I'm not here 
to recruit yes men. 

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If I recruit yes men, it's the 
end of this company. 

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I want also to surrender myself 
with people that are much better

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than me and what they do. 
So, so approachability is is 

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clear this sense again of 
staying close to your people, 

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making sure that you always make
them see that you understand 

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that challenge that you are not.
You said before 30,000 feet, I 

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might for some strategic views, 
obviously, but they need to feel

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that I understand that challenge
and I can try to help them 

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fixing them as well. 
And last but not least, it's 

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setting clear directions and 
then you empower your people. 

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I believe in Empower. 
This is, by the way, an action 

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plan and the program at Kyogen, 
which is now lasting for the 

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last six years. 
And we constantly challenge 

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ourselves whether we empower our
people in. 

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I prefer someone who is going to
make a mistake once, not twice. 

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Obviously then they know the 
consequence to someone that is 

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not doing anything and that's 
clear for me. 

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Yeah, that is so, so powerful. 
OK, beautiful. 

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And then next question, I guess 
I want to ask you about 

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adversity. 
So becoming successful, you have

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to overcome adversity. 
How do you handle adversity and 

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what are some obstacles you had 
to overcome along the way? 

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You know, when I was asked to 
take over the Kyogen company was

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in a kind of term, it was at the
end of 2019. 

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It was a change of CEO. 
The previous CEO had been CEO 

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for 15 years, you see. 
So people were used to him. 

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Obviously, I announced that we 
were dropping one of our massive

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research and development program
because I think it was necessary

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to do so for the company because
again, I believe in focus and so

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and COVID was starting. 
So, so basically it was a very 

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teaching, but I believe you face
adversity by being really 

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transparent and straightforward 
with people. 

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I think I always tell our 
kayageners, this is how we call 

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our team, our Kayageners. 
We are far from being a perfect 

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company. 
And I explain why. 

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I want them also to be savvy, to
be knowledgeable. 

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Different things like finance 
for non financial, it's a 

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compulsory training at Kayagen. 
If you don't follow that 

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training, you're not part of the
team. 

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For the people that are not 
scientists, biology for non 

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biology, this is a compulsory 
because I want everybody from 

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HR, from finance to understand 
what we are doing. 

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And last but not least, for 
example, in the last three years

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we created an artificial 
intelligence University of Kazan

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and everybody it's compulsory 
has to go there as well, 

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including myself, including the 
executive committee. 

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So you face adversity by 
recognizing your weakness and 

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trying to address them one by 
one, by being transparent with 

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people, with feeding them, with 
information. 

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How do you want them to take 
decision if they don't have the 

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information, even information 
that hurts, I don't believe or 

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we shouldn't share that. 
No, we share it. 

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We share it because we gave them
the knowledge to understand, to 

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understand. 
So and last but not least, I 

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come back to the same. 
Stick to your focus. 

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When you are a vision, things 
are not necessarily going to 

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happen in three months sometime.
I said we need to be agile, but 

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sometimes it takes a bit more 
than to move the boat you see 

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and to turn the ship around. 
But but as long as you have that

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vision and and focus and you are
telling the truth, you can 

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navigate and wither a lot of 
challenges. 

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00:20:41,520 --> 00:20:43,400
Absolutely love it. 
That is that's brilliant. 

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00:20:43,400 --> 00:20:46,360
So, OK, final question for you 
today Terry, is what is the best

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piece of advice you'd like to 
give the audience or your 30 

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00:20:49,440 --> 00:20:57,080
year old self? 
The main one is is leave your 

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00:20:57,080 --> 00:21:02,600
ego in the courtroom you see and
surround yourself with people 

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that are much better than you in
what they do. 

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Diversity is important. 
I absolutely insisted that my 

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Executive committee, we are a 
German headquarter company and I

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00:21:16,680 --> 00:21:21,160
have a deep respect for our 
roots in Germany, but I didn't 

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want our Executive committee to 
be only Germans working from 

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00:21:24,640 --> 00:21:26,840
Germany. 
So we have people at the 

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00:21:26,840 --> 00:21:32,560
Executive committee based and 
located in the US, in Europe, in

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00:21:32,560 --> 00:21:36,120
different countries in Europe, 
that diversity is very 

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00:21:36,120 --> 00:21:38,160
important. 
And last but not least, 

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curiosity, curiosity, curiosity.
I think if there is something 

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00:21:42,560 --> 00:21:45,560
that I share a lot with our 
team, apart from the vision, the

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00:21:45,560 --> 00:21:53,080
results and where we need to go 
next is a lot of of books to 

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00:21:53,080 --> 00:21:56,640
read, article to read. 
Because keeping our antennas 

339
00:21:56,640 --> 00:22:00,680
wide open all the time is a key 
success factor and the condition

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00:22:00,680 --> 00:22:03,000
for survival. 
I absolutely love it. 

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00:22:03,000 --> 00:22:05,600
Well, Terry, thank you so much 
for sharing all this wisdom with

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00:22:05,600 --> 00:22:07,160
us. 
Congrats on all your success. 

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00:22:07,160 --> 00:22:09,920
Hopefully next time we speak, 
you'll be a large cap company 

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00:22:09,920 --> 00:22:11,760
because you're right there and 
knocking that door. 

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00:22:11,960 --> 00:22:14,000
And this is absolutely, 
absolutely fantastic. 

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00:22:14,000 --> 00:22:15,320
Thank you so much for taking the
time. 

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00:22:16,000 --> 00:22:17,200
Thank you, Adam. 
Thanks for the time.

